Bulwark Takes - The People Are The Only Solution to Trump (w/ Sarah Longwell) | Bulwark on Sunday
Episode Date: March 30, 2025This week on Bulwark on Sunday, Bill Kristol and Sarah Longwell discuss how the people are the real solution to Trump and why the number 32 matters in the fight. ...
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Hi, Bill
Crystal here with the Bulwark on Sunday.
We're out at 10 a.m. Eastern
time today instead of our usual noon because of scheduling.
But very pleased to have Sarah Longwell with me.
We're going to, what are we going to do, Sarah?
We're going to cheer people up, update people on the situation.
I did that secret podcast with JVL on Friday.
What?
Too bleak.
It was bleak.
It was dark.
You know, you need to, you were away for a couple of days with your family.
Well-earned little break. It was bleak. It was dark. You know, you need to, I was, you were away for a couple of days with your family.
Well-earned a little break and you should, I, as I said to you in the text,
you should not go away because it just leaves me and JPL there to reinforce our bleak view of things.
Yeah. You had a nice break.
It did. Kid spring break, short thing, but good time with the family.
And I'm back, but I know I appreciate all my subs.
I had a lot of travel in March, guys.
April, wide open skies.
Great.
Yeah, no, I'm here for April, too.
I'm looking forward to it.
Okay, so let's talk.
I don't know.
What do you want to begin?
I mean, JVL and I were sort of focused on the progress of the authoritarian, Trump's authoritarian project, which I think has progressed maybe more than even we expected, but certainly more than a lot of other people expected.
And some lack of resistance, lack of effective resistance, both from the Democrats and from law firms and universities and so forth.
So you focused an awful lot on the resistance, the opposition, how it can be done better, that it can be done at all.
What do you think? Yeah, you know, I'll start by, without JVL here, missing my best friend,
and with due respect to him, I thought his diagnosis of the problem is more or less correct in the sense that the idea that everybody today, law firms, media,
like they're all acting like the Republican Party of roughly 2018 as it started to collapse, right?
Like they were starting to run out, anybody who was standing up and opposing them.
But Trump faced opposition in his first term, right? He had faced a ton of internal
opposition and he faced institutional opposition. And they've pretty much figured out how to make
everyone either by running them out or by forcing them to bow to their whims, the media institutions,
by threatening them, by making them feel threatened.
You know, we were at something recently where somebody asked the question, there's a term
that's kind of used in the democracy world right now, closing civic spaces or the chilling of civic
spaces. So what does that mean? And it means essentially this, and I think it's something
that goes under thought about when we sort of think like, why is everybody being such a coward, which is how much menace Donald Trump brings with his newfound sort of swagger
and what he calls a mandate from the people. And this is why he feels fine threatening Greenland
and threatening Canada. It's all really dominance politics. And people
are caving in the face of dominance politics really quickly. And one of the things I was
trying to explain this to somebody the other day, and I remembered how when it came time for
impeachment, when you were asking people why they wouldn't vote for impeachment, people would say
things, this was in public reports, but people would just say the line, well, I've got kids. This is some of Mitt Romney's stuff. And the implication there is
the level of threat that they bring to one's family and to one's person when they stand up
is more than I can bear. And so that menace now is like rippling through our entire society and
most people are unwilling to fight.
That's the bleak part. That's the assessment JVL was making. That's the part I think is correct.
Yeah, just one footnote that I think it's such a good, useful way of thinking about it, which is what's happening, what happened to the Republican Party and we all saw and so many people lamented
and non-Republicans said, and some of us ex-Republicans said, oh my God, how can this
be happening? That's in a way
is the forebear the harbinger of what we're now seeing and people maybe have a better understanding
of of how easy easy is not the right word but what's the right word how how conditions can
really lead to a kind of incremental collapse and people can talk themselves into things and
rationalize things and weird combination of fear and ambition
and just going along to get along. And anyway, I think it's a useful analogy because it does,
we have seen this before, right? It's not something like totally we've never experienced,
you know? No, and you're right that it is a combination. I think at this point,
having watched a lot of this now for almost a decade, we can assess pretty clearly that Disney caves in part
out of fear of what they will do and in part out of thinking, well, this is a very transactional
person, a very transactional government. If we work with them, we will get what we want.
And so that combination kind of fuses together into what looks like cowardice in part because
the cowardice that we're thinking of is the unwillingness
to put the greater sort of American experiment, like democracy, the idea of sort of caving to the
fascists, right? People are doing it because they're like, well, I've got shareholders,
right? There's a story that they can tell themselves that isn't saying, boy, I'm afraid.
It's one of saying, well, I've got to protect my shareholders. I've got to protect my employees. I've got to protect my family. And you take this psychological piece.
I don't like to get in Trump's mind, but I feel pretty confident getting in the minds of the
people who cave in part because I listen to people all the time. And you can quickly understand that
there's a way that people are like, well, I'm not being a coward. I've got people to protect.
And you saw this with the law firms recently, right?
Very clearly.
The Paul Weiss letter is literally what you just said.
That's incidentally, don't you think it's actually, how should I put this?
It's more effective if they do this than if they just say, I'm scared.
No one wants to be part of a group that's just timid and scared.
But look, I have ethical obligations to our clients.
I have ethical obligations to our colleagues here.
I can't just put them all at risk. You know, we can give a little bit here,
some photo work, some of it, we do it anyway, you know, and as a result, I'm doing the right thing.
The claim that they're doing the right thing, I think is very important, but very bad because it
makes the caving, how should I put it, you know, seem more plausible, right? I mean, not plausible, more defensible than it would
otherwise be. Look, I mean, rationalization is sort of a key to how people get to these places.
And the other thing is the sort of blame. That letter's a really good example of this, and one
in which you can sort of tick through the psychological factors that allow this stuff
to happen. And one is to say, we became factors that allow this stuff to happen.
And one is to say, we became aware that people were coming to poach our clients,
right? Because they knew that we were now with the eye of Sauron had fallen upon us.
We were, you know, in the breach and they were using it against us. And so we had no choice.
And so not only are you not to blame,
but these other malign actors are to blame, right?
They're taking advantage of it,
which is true, by the way.
It is like there's truth in a lot of this.
It is gross that in this moment,
whether it's media companies
that didn't rush to the AP's defense
or law firms that didn't rush to their defense
or universities,
when you fall into the collective
action problem or what is it, where you let people pick you off one by one, like you are
a gazelle, the lions are coming for you and they isolate one of you, the herd is the protection,
right?
Safety in numbers is a real thing. And the fact that people aren't exercising that now to protect
the broader, yeah, just the broader project of what's happening to fight back against what's
happening. Instead, they're doing the first they came for them and I said nothing stuff, right?
Okay. So that's the problem. And so what's the solution in the face of that the solution is
obviously and this is where i think jbl also gets it right is sort of he was using the word
solidarity which rubs me and my like old conservative instincts just slightly wrong
because it's very like solidarity brothers and sisters of the you know know, whatever. That's always, it's not quite for me, but it is true
that all of us in a broad sort of coalition protecting one another is deeply important.
And hoping that you just get eaten last is not a good strategy. It is the strategy for ruin. And so JBL laid out kind of a populist,
activist way of fighting back, which kind of had AOC at the center. And so I'd like to take,
I'd like to build on what he did, but take it in a slightly different direction because I have um so one is when you have a movement um that like i am concerned that aoc you you and i were
in phoenix right we're in phoenix and bernie and aoc had just been in phoenix and there were people
at our live show who had also been at the bernie and aoc And I was like, who are you people? Like, who is the audience?
Broad coalition, Sarah, get with it, you know?
Well, that's actually, that's sort of the point, right? And I expressed this at the live show,
but I think it's really true. My concern is, is that because AOC and Bernie are the ones who are
willing to go out there and say something at the moment, which, good on them. This is not me
criticizing them. This is me saying, thank God somebody is standing up because a supine Congress, a supine Democratic
party has been part of the problem these last couple of months. And so anybody jumping in
is good. The problem is, is I think it does need to be, you run the risk of it becoming a progressive,
like a political movement, as opposed to a broad
coalitional anti-Trump movement, which is what you need for this sort of thing to thrive,
right?
People have to feel like everybody is welcome in this coalition, not just progressive Democrats.
And so, and this is especially true, I think, at moments when you, like, I think it's
true when you're trying to win elections, but for people, for whom you say, well, we have political
differences with those people, and this, again, is something JBL says in his newsletter that I
think is right, is, you know, you don't want, you want everybody. Like, you can't, You can't let your personal political policy disagreements get in the way of the broadest coalition possible to push back against Trump. Everybody has to feel welcome in it, which means, which brings me to one of the most important things that we need that is absent right now and is only just very slightly starting to emerge, which is leaders, right? Movements need leaders.
And so I would say that like AOC and Bernie, fine, but you need the rest of the spectrum out there, preferably all together, preferably demonstrating like solidarity isn't like the
fist progressive 1960s solidarity.
I think that's a loser.
I think broad-based coalitional solidarity in which people
say, look, we can all agree that what is happening here isn't okay, is deeply important from our
leaders to sort of demonstrate the big tent and the big umbrella. So I'll just stop there and let
you react to that. No, that's great. I mean, and do you think the leaders, so I guess I have two
points. One, I just, my footnote to what you said is, I think leaders can be different people for different issues, so that if it's the signal gates, you
know, insanity, let the veterans and the people who have military and intelligence experience be,
you know, Seth Bolton and Jake Auchincloss and Jason Crowe and Melissa Slotkin explain just how
terrible this is. If it's what Robert F. Kennedy Jr. is doing to HHS. And as Jonathan Cohn says this morning in a very good
piece on the Bulwark website, that is gutting our opioid prevention efforts, let the physicians
speak up. And I think having leaders doesn't mean one leader necessarily for now. Do you agree with
that? I totally agree. And in fact, for a mass movement, right, for a mass
movement, and this is where I guess my biggest deviation from JVL is, is I don't want Bernie
and AOC to be the singular representatives. It's too easy to dismiss. Like, just forget my personal
policy preferences aside, thinking just strategically as a matter of broadest impact, right? You want them to put
lots of different people forward. So there's different avatars for people to sort of tag
onto and say, oh yeah, this is a movement for me too. Not me too, but like me as well.
And so, but leadership is deeply important and I think that it can be Democrats, but it doesn't
need to be elected officials, right? I was going to ask about. And I think that it can be Democrats, but it doesn't need to be elected officials.
I was going to ask about that. How much of it should be elected officials or federal officials?
How much could it be? Yeah. Prominent physicians who are saying, you know, this is I've been in this field for 30 years and it's going to damage our biomedical research and our health care ultimately and so forth. Yeah. I mean, look, I think that it can be anybody because the
antidote to the closing civic spaces due to fear, right? Why aren't people speaking up? We've
acknowledged that there's real fear, which requires then bravery, right? Bravery from people willing
to put themselves out there at a moment when these guys are starting to test every boundary of how hard
they can go at people.
And so you're seeing people move to Canada.
Okay.
I mean, I guess, but if you're like, look, I see things clearly.
And so I'm moving to Canada.
My response would be like, that is not how we solve this.
Like we are going to solve this by people really fighting, by people saying like, no, from every corner that we can muster, the medical
community, the military community, everybody's saying, God, what is happening right now is
outrageous. And I have expertise in this. And that doesn't mean we're defending crusty old
institutions or anything like that. We are just looking at
what Trump is doing and saying, this is not who we are. And so I think that bravery is extremely
important from elites. I mean, look, I made this case the whole time going into the Trump thing,
and people didn't do it. Our generals didn't step up. Our generals didn't talk to people
directly about the threat. And now here we are. And so I think there's a way in which people fight the last battle, right? And so they say,
well, we didn't win with, you know, everybody's sort of going, speaking out against Trump or
whatever. And I'm like, that's like saying, we never tried this thing and it didn't work.
Like, we really have not had, since Trump's inauguration the first time kind of a mass movement against him and
we need to start facilitating that but doesn't mean just hodgepodge groups getting in the streets
because those are just going to be your biggest um sort of partisans and you need it to be kind
of a movement of normies and I use normies advisedly in the sense that, I mean, it has to be things that are felt by people who are not animated by politics necessarily, but by a resistance, to use a phrase, of what is happening in this moment.
Which brings me to my next sort of big thing that I think needs to happen, which is the reason that that happens isn't because of democracy.
Our friend Bill Galston says this, and I think it's very true, that democracy is not known by
its roots. It is known by its fruits. And so the things that are happening to people
are going to be the accelerants for why average people decide that this administration is not doing a good job, which is what we need.
We need Trump to be at 32%. Just set that as a benchmark. We want Trump to be at 32% because
at that point, he becomes deeply politically ineffectual. He becomes more of a liability
than an asset. Now, we've always thought that his hardest hardcore people are around the 30% mark. And so how do you get him down?
The practical effect of knocking him down, incidentally, is not, I mean, it's public
opinion in general, and it's a predicate for 2026 and so forth.
But actually, since to stop a lot of things from happening, we need four Republican senators
and four Republican House members to defect.
That is so, I think,
God knows they seem very resistant to defecting, but I think at 35 percent, the odds of getting
them to defect, some of them on some issues, not all of them on everything, but, you know,
enough on some key issues to really start to chip away at the sense that he's in charge,
that he's got everything under control, I think does, the whole dynamic changes at that point.
And there is a bit of a spiral, right?
I mean, he's benefited from the opposite spiral.
He's so strong.
He gets all these horrible nominees through.
We fight, then we lose.
And then it's like, geez, you can get anything done.
You know, we can get all these guys confirmed.
The opposite could happen too, though, I think, if he's reversed.
That's about your Robert Kennedy Jr. thing here and the military thing there
and the economic, the Tower of Seir.
I mean, I think there's a real chance to chip away. Do you seem to be a little more optimistic that
he could be chipped away at than other people? I do. But here's why. And I think that the reason
that people get stuck on that, it's impossible. Like you just said something. You said we have
to get these four Republicans in the Senate and the House. And everybody goes, oh, well,
that'll never happen because it probably won't in the near term. The only way it happens,
and this is my point, and this is where JBL and I have like the most fundamental difference.
And he seemed to kind of pick this up in his newsletter. And I was talking about this in
the Phoenix show. JBL thinks people are the problem. I think people are the solution.
And they're basically the only solution that we have. And here's the thing, the fear that I talked about at the beginning, that tends to be more a province of people who are in some ways like high profile or near the powers, you know, like people they want to shut up, right? Whereas any individual person
who's quite a bit further from that doesn't have that same kind of fear. Like I'm talking about,
and this is the key, every person who is suffering negative personal consequences
as a result of the Trump administration's policies, you can't get your social security check.
You can't get somebody to help you at the offices because they're closing them.
You suddenly can't get access to vaccines you used to get access to.
The tariffs are destroying your small business.
Whatever it is, this isn't about democracy.
This is about the fruits, right?
This is about what people experience in their lives. And it is about it less in terms of solidarity,
cross solidarity, and more about,
we are all suffering under the same bad policy regime.
And like that extends in this broad way.
And how do we get people to tell those stories
so that the main dominant story
that people hear about the Trump administration
is it is causing lots of Americans harm in all kinds of ways.
And so I think that and the way that you get for Republicans to abandon them.
Right. I mean, I think people showing up at these town halls is good because you want to demonstrate that people are angry, that angry, that anger needs to turn into a mass movement. And I think as the negative personal consequences of a lot of what the administration is doing,
we will see more of that.
But I think the job of leaders then is to encourage people to tell those stories.
It can be symbiotic where the Democratic Democrats, they're probably not going to lead
on this.
They're going to need people to lead them.
They're going to need to feel like there's a movement behind them to speak. And that's pathetic on one hand, but that is, I think, how it's going to work. Like, we are going to need people to start reacting.
And I think the leaders don't have to be super well-known or super high up. They could be. I mean, if...
It's a time for new leaders to be born. Well, that's it. And I think you see that, though, that who's resigning from the law firms and protests, 30 year old associates
who resigned from the Justice Department about the most eloquent letter. Many people have resigned
at this point. But Danielle Sassoon, who's 40, I think, in New York, resigned from the Southern
District of New York. I think somehow elevating those people more. And again, because people,
as you say, will react mostly to practical effects on them. But they also want to see people they admire or people they might identify with or people they would like their kids to turn out to be like, you know, if they're older my age, you know, sort of they want to see that kind of person out there standing up. career politicians or a Democratic senator from a safe Democratic state, which is fine. They should
do their thing. But I think somehow getting those in-between leaders, if that's the right way to
think of it, not already super famous, not Jim Mattis necessarily. Well, Jim Mattis isn't going
to help us out here. No, not former President Bush. So all those people, whatever, right? But
some of the younger members of Congress, some of the younger, but younger, just people in civil society, too. Yeah, I think that's, that's the trick we should,
you know, that would be worth really, obviously, we are going to, we are trying to help people do
that. But I think that's a good focus. And people have, people are too much, I go to these, I'm
going, actually taking off for Boston shortly to speak at one of these kinds of conferences you've
been at, many of Democratic Party funder types and all. It's always, why isn't Hakeem Jeffries doing this? Why isn't Chuck
Schumer doing that? And I have my own issues with Jeffries, especially with Schumer and with some of
the other leaders, governors and so forth. But I think they're not the solution, right?
They're not. And I will say, look, I'm sort of a down with the gerontocracy type anyway at this
point. I think that the problem, and not always, I got to say, I'm actually a big believer in
experience. I just think the problem is this is a very unique moment. And one of the things that I
think a lot of the meetings that we're going to in the elite level conversations are really missing is, and this goes back to fighting the last battle, is they're kind of looking back and wondering what everybody got wrong.
And I don't think, I think that's a useful exercise.
I did a, yesterday my podcast with Jen Psaki came out.
We're still litigating 2024.
But I do think that what is required is people being clear-eyed about the moment that
we're in. And I think when you get somebody like Schumer saying things like, well, I've gotten more
Democrats elected than anybody, he's just living in an old paradigm. You know, Joe Biden and his
team were living in an old media paradigm. And all of that stuff has changed. And so it's not
that I'm just saying like, well, we need younger people. But I do think we need people who are native, so to speak, of sort of the a moment for people to be bold. And it's for, I think people who talk
about doing things a lot of the old ways are going to get left behind. Like this is a moment to break
new ground in how we communicate and how we demonstrate bravery. And I will say this is,
again, going back to, I think that people making individual TikToks and Insta Reels,
these are things I'm not even on, but flooding the zone with their stories of the way that
they're being impacted should generate then from elites, right, a sense of, okay, here's
how people are being harmed.
I can help encourage more people to do this in part by being out there myself. I think,
you know, cowardice kind of, just like courage is contagious, so is cowardice, right? And so when
everybody's telling themselves that they're justified in keeping their heads down,
it just gets a lot of people with their heads down, everyone's getting steamrolled.
And so people right now, they're like, well, I don't want to be the one to put my head up over
the parapet because it's going to get shot off.
But, you know, it's like kind of needs Spartacus moments, right?
Everybody being willing to say, I'm here and I'm going to speak up. And I think if we get over this collective action problem or collective inaction problem, I should say, that we can get somewhere.
That's what it's going to take.
One way to get over the collective action problem, I was thinking this as you were speaking,
is of course there are people who have acted already. I think I come back to the people who
have quit, who have resigned from positions they didn't want to resign from. They enjoyed being at
the, and really valued being at the Department of Justice and being part of the American legal
system. They valued being in charge of vaccines at NIH and Peter Marks and really doing a lot of
good for a lot of people. That's what their career, that was their ambition. That was their
hope. They gave it up. And I do think they could really be, they've already acted. It's not like
asking people to do things in the future. I mean, that's also fine, right? And I do think they,
maybe we could do more, others could do more to really elevate those people. And yes, as you say, I mean, the fact that Democratic members of Congress are
opposing a Republican president isn't that newsworthy. And sometimes it just seems like
politics as usual. It needn't be. And I think on some issues, some of them have stepped up and
explained pretty well why this is so horrifying, you know, the signal stuff and all that if you're from the
intelligence community and stuff. But I don't quite know how to do that. How do you lift up
some of these mid-level voices, I'm going to call them younger voices too, and really, because I do
think people will be inspired to some degree. And then when they are also affected themselves
personally by the cutbacks in health services or in a million other things, or they see
that we're now buddies with Russia and enemies with Denmark or Canada.
You know, they think, oh, my God, or some of the deportations.
You know, there's just so many things people can get moved by.
Different people get moved by different things.
And elevating those new voices really is a, some of it will happen organically, I suppose,
right?
Yeah, I think part of the problem that Democrats run into is sustainability of things. So you,
you know, the name of Danielle Sassoon, and as do I, because she was one of the first people to really stand up at a moment when nobody else was, and it was really important.
But I think Danielle Sassoon was somebody who, in her own just being able to
sleep at night, had to stand up. But she did not crave then a lot of additional attention.
And in fact, I think some of this in the first term became a bit of a problem, right? As you got
some sort of people who seemed very attention-seeking in the way that they were doing it,
and it kind of besmirched some of it people
were like oh well you just want to like get a sinecure on msnbc and it seemed a little and i
think you're gonna um so some of these people their heroism heroism uh needs to be sort of
acknowledged and sustained in a way where people get to know who they are or why they do it. But like, she didn't go on a media tour. No. And,
and that I think is for the worse. And so how do we,
how do we, and like you think about this, this is like better for her.
I mean, it's for the worst of the worst for us. But think about how,
you know, what's that guy's name? Who was the lawyer for Stormy Daniels?
Like he became like a resistance superhero and they like burn bright and then flame out because you realize, oh, this person is just scumbag.
And so but these these people who are not scumbags, we've sort of got to figure out like who is it does somebody show up and say, hey, you did a super brave thing.
And like, we want to help you. We want to have,
you know, there's all this, I think, pent up money right now that's not going to Democrats. And people are like, what can I do? And this is the thing. People are like, what can I do? And I
have two things. One is protect, help protect the people who are doing it, help keep them safe,
whether that's supporting them or supporting organizations that are supporting them,
which is probably the more practical way to do it.
Then the other one is to encourage people to tell their stories publicly.
You as an individual are actually safer than a lot of the people at the elite level that the Trump administration will go after.
They're much less likely to try to go after thousands of just regular people saying, I've
been harmed in this way.
They're much more afraid of people than they are of elites because they can besmirch elites. They can make you out to be a monster.
They can find ways to go after you. And people are scared about that. But individuals who are
just living their lives, like you guys have the power right now. We need to help people understand
that. And can we practically do that? I mean, we, under your leadership, we did a pretty good job,
I think, of getting Republican voters against Trump up and going. And a lot of regular people,
it takes a lot of work, obviously, to get these people, find them, help them do their,
you know, just help them mechanically do their videos. And then, of course,
make them circulate them around on digital media and sometimes onpaid media. Is that doable in a sort of less electoral,
less partisan context where you're trying to get regular people to talk about the effects of
tariffs or the effects of social security offices closing? And I mean, or different groups, I guess,
could do it differently, right? There are groups that are in touch with a lot of social security
recipients. But I think your advice to them all would be to kind of focus on the regular people,
right? That is my advice. And also, and obviously, you know this, I'm not going to,
I'm not ready to get there right now. But like, we will talk more about, I think,
what we can do practically and how people can help. I will just say, the biggest thing we need
is you have got to get Democrats to figure out. And I don't mean, maybe not even Democrats is
the right thing to say. Maybe it's
the pro-democracy movement, but there are all these groups that have been funded for years,
decades, that have constituencies or people that they work with or sectors that they focus on.
And I think, when was the last time you saw them have anything remotely close to a coordinated
messaging strategy, right? And this should be something where people can come together and coordinate.
And I think everybody's been sort of casting around for something to do.
And I think getting everybody who really cares about opposing Trump to get on the same
page about how we help people tell these stories is sort of the next step, the most important thing
strategically. Now, that's good. People are looking, final thing I'd say, people are looking
for the message. But in a way, the ultimate message is pretty simple, right? Trump's doing
a lot of damage to the country and to you. And then people can pick the particular ways in which
he's doing damage. Yeah. Yeah. And he's hurting you. Trump's failing. He's doing damage. Yeah. Yeah. He's failing and he's hurting you.
Trump's failing and he's hurting you.
I saw something just now before we began about, you know, some law firm type, a good person
on our side, so to speak, saying, you know, if law firms don't defend the rule of law,
who will?
And I sort of take the point he was criticizing Skadden and Fowl Weiss.
I'm very sympathetic to that criticism.
On the other hand, regular people kind of need the rule of law, right? We need the rule of law, not just law firms.
We benefit a lot from feeling like we're not going to be persecuted because of our political views,
that social security checks are going to come out no matter whether you're a Democrat or Republican,
everything, all that kind of stuff. And if you're, you know, the obvious, the government's not going
to come after us because they don't like some social media posts. So I don't know, I feel like, yeah, making this
more concrete for people. And it doesn't, obviously the economic stuff is the easiest
way to make concrete, I suppose, government benefits or terrorist type stuff. But some of
these other things are pretty concrete too, you know? And so I feel like that's a very important
somehow that people haven't really focused enough on that, you know?
Yeah, I mean, look, this idea that there is a message is a myth or that there's a word or a phrase or a thing that's good.
And I'm a messaging person, but like, that's not a thing.
That's not a thing where you're going to come up with one. And this is what and when people do this, they come up with Build Back Better or Bidenomics or some other mushy nonsense. And look, honestly, Trump is very good at at the messaging game in the way where make America great again, or more specifically, America first. I think America first is brilliant. And the reason is that it doesn't
say democracy, which is an abstract term. It talks about America, which is a thing that we're all
grounded in as part of who we are tribally. But America first isn't a slogan. It's a message about
prioritization. And when you're an American and you say, yes, I want to come first, that can strike at the heart of every person who identifies as an American.
And I think that that's important.
That's a good way to think about how do you create an umbrella movement in terms of how do you make people feel like they're all a part of it?
And he has done a good job of that. And I think the best way that
Democrats, I think one of their big failures over the last many years is compartmentalizing people.
And so that's why I am going back to the very beginning, want there to be massive and diffuse
leadership, lots of rising stars, lots of different messages for different audiences. But the ultimate
place you're getting is Trump is doing damage to us, all kinds of ways. He's doing damage to us.
So, you know, I don't have a slogan for it yet exactly, but I'll work on that.
Well, that's close. That's pretty close, you know. No, that's great. Well, thank you. This
was really terrific. And I'm sure a lot of people watch it and I hope they act on it. And meanwhile, you and JBL can know that you're back and spent all week arguing about just what he is. Too gloomy and the chances of dictatorship as he thinks 30 or 40 percent or really only 10 or 20 percent and so forth. Well, can I tell you one last thing? Just I'll leave you with this thought because I've been thinking about this a lot, which is we're in this moment where Trump is going to
tear everything down and Elon. They're going to tear everything down. And there's a lot of support
for that because a lot of people were fed up with a lot of the institutions anyway, right? Didn't
feel like they were serving them. And there's a world in which they're going to tear it down.
We're able to explain to people why Donald Trump is the cause of their personal pain
and then we're going to get to rebuild and it doesn't have to be what it was and we should
start thinking about how do I have a forward-looking viewpoint and vision for what an
America resurgence is going to look like. And we, if they want to
own tearing it down, fine. I want to own the resurgence. That's great. That is really a great
note to end on. Sarah, thanks for taking time out of your Sunday and I'll let you get back to it.
And thank you all for joining us on Billwork on Sunday.