Catalyst with Shayle Kann - Unleashing the magic of heat pumps

Episode Date: November 10, 2022

What’s not to love about heat pumps? Well… a few things, actually.  Don’t take this the wrong way: Heat pumps are magic. They heat. They cool. They’re way more efficient than gas boilers. Swi...tching to one can save a household hundreds of dollars in energy bills and lots of carbon emissions. It's why governments are incentivizing and requiring them. But heat pump adoption has slowed nationally. It’s even declined in colder regions. What‘s holding it back? In this episode, Shayle talks to his colleague Andy Lubershane, managing director for research and innovation at Energy Impact Partners, a climatetech venture capital firm.  Andy and Shayle talk about the state of heat pump technology and what we need to fix to speed up adoption. They cover topics like: The relatively high upfront costs and messy customer journey to installation What mass adoption would do to peak demand on the grid in cold climates  How heat pumps dramatically ramp up electrical load in a typical home and on the grid Heat pumps powered by natural gas or hydrogen Plus, why Andy would be a great early adopter for any company that wants to pitch Shayle on solving these problems. Recommended Resources: US Department of Energy: Residential Cold Climate Heat Pump Challenge Canary Media: Heat pumps now required for new homes in Washington state Canary Media: One weird trick to make heat pumps boom Canary Media: Will tough standards for heat pump tax credits hurt adoption? Canary Media: Window heat pumps will help electrify New York City’s apartments Catalyst is a co-production of Post Script Media and Canary Media. Catalyst is supported by Scale Microgrid Solutions, your comprehensive source for all distributed energy financing. Distributed generation can be complex. Scale makes financing it easy. Visit scalecapitalsolutions.com to learn more. Catalyst is supported by CohnReznick, a trusted partner for navigating the complex and evolving financial, tax and regulatory landscape of the renewable sector. Visit cohnreznick.com to learn more.

Transcript
Discussion (0)
Starting point is 00:00:02 from the studios of PostScript Media and Canary Media. I'm Shale Khan, and this is Catalyst. You heard it here, heat pump innovators. If you think you've got a solution that is going to work better than anything on the market today for the coldest winter night that Andy and his family are going to face in Portland, Maine, then we've gotten an early adopter for you. I just signed you up. I hope you're okay with that.
Starting point is 00:00:28 Oh, yeah. Yeah. Talk to me in like a year, I think we'll be right. At long last, the era of heat pumps has arrived is a sentence that I would like to be able to say with poor conviction than I can right now. When utilities need flexible capacity they can count on, they turn to Energy Hub. Energy Hub works with more than 170 utilities, coordinating over 2.5 million devices to manage 3.4 gigawatts of flexibility, built for the moments when utilities can't afford uncertainty. Energy Hub builds and operates virtual power plants that utilities actually stake their grid plants. on coordinating EVs, batteries, thermostats, and more through a single platform built for utility scale.
Starting point is 00:01:16 Predictive, verifiable, and designed to perform when it counts. Learn more at energy hub.com. Trillions of dollars are flowing into clean and critical infrastructure, but those investments aren't driven by technology alone. They're shaped by markets, by policy, by capital, and by the institutions that connect them. I'm Alfred Johnson, CEO of Crux, and host of a brand new podcast, Critical Capital. Each episode, I talked with people deploying capital, shaping policy and building the clean economy. Tune in as we unpack how progress is actually made. Listen to critical capital on Spotify, Apple, or wherever you get your podcasts. I'm Shail Khan. I'm a partner with the venture capital from energy impact partners. Welcome. Ah, the humble heat pump. It already exists in nearly every refrigeration system and AC unit, every building and refrigerator and vehicle in the
Starting point is 00:02:11 world. It's the closest thing to magic that I think exists in the current energy system. To wit, heat pump efficiency is measured by a term called coefficient of performance, which basically just means efficiency. It's basically the amount of power you get out of the system relative to the power you put into the compressor. Heat pumps today have coefficients of performance anywhere from, say, three to upwards of five for really good ones. In other words, you put one kilowatt in, you get three to five out. Magic. It's also a form of electrical. It's heat pumps, when used for building heating purposes, typically replace natural gas or fuel oil with electricity. So it's decarbonization, potentially. In some places, even in North
Starting point is 00:02:54 America, it is actually a pretty mature market, mostly where those heat pumps, though this becomes a bit of a misnomer, are primarily used for cooling. So in South Carolina, for example, nearly 50% of homes already have them. But in most of the country, and particularly in colder climates, The penetration is a fraction of that. We at EIP are mildly obsessed with heat pumps. We're not alone in this, but I'd like to think we've spent more time on it than most. We've already made one investment focused on heat pumps for industrial use, more on that soon. But we're hungry to find more, particularly on the residential side.
Starting point is 00:03:28 The market, despite the technology being fairly mature, the market itself is still pretty young, at least as I think about it. And I think there's an opportunity for somebody to revolutionize the product, streamlined distribution and customer experience, and in the process, build a big lever for decarbonization. If that's you, get in touch with us. And when I say us, I mean me and my guest this week, which is a familiar voice for regular listeners. It's Andy Lubershane, who is EIP's head of research by frequent macro collaborator and, as you will soon hear, our resident heat pump enthusiast. Here's Andy. Andy, welcome back.
Starting point is 00:04:03 Thank you. Happy to be back, as always. It is finally time for us to do a heat pump episode, which we've talked about, I think, for a long time. Yeah, I could not be more excited to talk about heat pumps. Pumped about heat pumps. No, nope. You get one of those. That's the only time. All right. All right. Let's start with, you know, a quick stage setting, I suppose. What is a heat pump and why is it magic? Yeah, so heat pumps are generally sort of a less well-recognized.
Starting point is 00:04:35 critical building block, not just of the energy transition, but of the modern world that we live in. Every refrigeration system, every air conditioning unit, and every building, you know, cooling system, vehicle, all this stuff in between requires a heat pump for the most part today. And the way they work is they use this process called a vapor compression cycle where they use a refrigerant gas and there's, you know, dozens of different refrigerants out there. and they basically compress that gas and then they expand the gas. And as the gas goes through these phase changes, in one environment, it absorbs heat. And then in another environment, it dumps that heat.
Starting point is 00:05:18 And the goal is to move heat from one place to another. And the magic of a heat pump is basically that if you're using an electrically driven heat pump, which is the vast, vast majority of heat pumps today, you take a unit of electricity, like a kilowatt hour of electricity that you put into the heat pump, and you can move more heat from one place to another than a kilowatt hours worth of heat. So you put in a kilowatt hour of electricity, and you move, say, two, three, four, five kilowatt hours worth of heat energy from one place to another.
Starting point is 00:05:51 And so it's in this way they achieve what people would call more than 100% efficiency. Because if what you're trying to get is heat, from one place to another, you're getting more than one unit of heat for every unit of energy that you put into the system. Which you might think, like, you know, isn't this true of all energy generation systems that we use, but it's not, actually. You're not, like, you know, if you're burning coal, for example, you're not getting more energy out than you put in.
Starting point is 00:06:22 You just happen to have this super concentrated source of energy in the form of coal, which you can afford to lose a little bit of in the process of turning it into electricity. Right. Almost everything else we do with energy basically has efficiency losses. Like you're taking some form of energy and you're making it more useful in a way. And by making that energy more useful, you lose a little bit of the primary energy that you begin with along the way. And because of thermodynamics, and it's been a while since I've taken a physics class, but because of the principles of thermodynamics, if all you're doing is moving heat from one place to another and because of the magical properties of these refrigerant gases, you can actually do so with higher than 100%
Starting point is 00:07:05 efficiency in terms of the heat that you get from one place to another. Right. Okay. And we'll probably talk more about, well, we're definitely going to talk more about the refrigerants because that's sort of an issue. We'll talk more about the efficiency, which is also in the heat pump context deemed the coefficient of performance or COP of a given heat pump. But as you said, heat pumps are not an immature technology. They're ubiquitous in our society, though you wouldn't know it necessarily. So why are you and I and a bunch of other people so excited about heat pumps as we think about decarbonization? There's really two reasons. One is because of the challenge of cooling and decarbonizing cooling, and then the other is because of the challenge of
Starting point is 00:07:52 decarbonizing heating. And again, because of the way heat pumps work, heat pumps are used in both of those functions. And the need for better heat pumps in those different functions is actually quite different. So in the cooling world where heat pumps are extremely widely deployed today, whether you're cooling a space for air conditioning or whether you are refrigerating or even freezing a space, you know, to keep something very cold, like the cold chain for food or or medicine, you know, the challenge is mainly around the pace of growth. So air conditioning demand is one of, if not the absolute fastest growing sources of electricity demand globally and is predicted to continue to be so for decades to come. And that's for two reasons. One is because
Starting point is 00:08:42 the world is getting richer. Hopefully it will continue to get richer. And one of the first purchases that people tend to make as they ascend to the global middle class is air conditioning. And that's going to be even more true in the global south where it's hotter and more humid than it has been in the global north, which is already relatively rich and has fairly high air conditioning penetration. And so basically as people in hot humid climates get wealthier, they're going to buy more air conditioning, which is a great thing because air conditioning is awesome. And obviously we all really like it. But the challenge is that, you know, depending on what forecast you look at in a sort of business as usual technology scenario,
Starting point is 00:09:22 that means we're on track to add, roughly speaking, another whole U.S. electricity sector worth of electricity demand globally for this new air conditioning demand by around 2050. And then the second compounding problem here is that demand for air conditioning is only going to go up with global warming in every climate. because the world is getting warmer. And no matter what we do about addressing emissions today, that's going to continue to be the case for decades and decades to come because of the warming we've locked in already. And so the challenge for air conditioning, the main challenge is just keeping up with demand. And one of the issues that we've seen historically is that
Starting point is 00:10:10 in the air conditioning space, consumers by and large, focus on upfront cost on sticker price and not so much on efficiency and performance. And I'll be honest that I don't 100% know all of the, obviously, I'll be honest that I don't really know exactly what's driving those purchasing decisions, but it's a phenomenon that is consistent across markets and geographies, that if you look at the availability of higher performance air conditioning systems in almost any country in the world, In general, consumers are, for the most part, buying the cheaper, lower performance systems today. And so it's not simply a technology problem, obviously. There's a market and economic problem here
Starting point is 00:11:00 as well around air conditioning. Okay, so talking about cooling, you know, I think to your point, this is where heat pumps are already, they already play a big role, right? There's already, in a lot of air conditioning systems, they already have a heat pump in them today. Just about every air conditioning. system, right? Yeah, exactly. So it's not like this is like a brand new market for heat pumps, though as heat pumps get better and more efficient, potentially, it can provide an advantage as we add a lot more air conditioning. But the challenge, the high-level challenge that you're describing, is that undeniably and hopefully demand for air conditioning is going to be growing fast, but that
Starting point is 00:11:39 doesn't mean that that demand will go for the most efficient form of air conditioning, the highest performance heat pumps, for example. And as a result, it might induce more energy demand growth than we ideally would want, which then causes this set of questions around how are we going to supply all the power and feed all this air conditioning. Right. The challenge in cooling I would characterize as essentially, how do we make more efficient units cheaper so that people buy the more efficient units?
Starting point is 00:12:11 Right. Okay. And so that's the cooling side. that's where there's like a little bit less kind of novelty from a heat pump perspective, because again, this is not a new thing. On the other hand, in heating world, heat pumps are less ubiquitous by a long shot today than they are in cooling. So talk to me about heating. Yeah. So obviously today, the way we heat buildings, the way we heat water, in the vast majority of cases in northern climates where it gets cold is we burn fossil fuel. We burn natural gas predominantly
Starting point is 00:12:51 in North America today. In many parts of the country in the world, though, we still burn, fuel oil. And part of the reason is because the equipment is relatively cheap, a furnace or a boiler is really low upfront costs, relatively speaking, in terms of installing and getting a heating system. And, you know, also because historically and continuing on through today, it's just, it's more difficult to make heat pumps work in a heating setting, especially in relatively cold climate environments. And the one reason for this is because of the differential in temperature that you're trying to move heat across. And that's a major driver of the efficiency of a heat pump, if you're trying to move heat from a 70 degree environment outside to a 67 degree
Starting point is 00:13:50 environment inside, then that heat pump is going to be an extremely efficient cooling system, essentially. And if you think about even kind of worst-case scenarios for air conditioning today, say an air conditioner in Arizona needs to move heat. from about 70 degrees, let's say, which is a relatively comfortable point for people, inside of a home or a building, to say, 100 degrees or 105 or 110 degrees outside. So that's a temperature lift. You're lifting the temperature and moving heat across about a 30, 35 degree gradient. And that would be a really relatively tough thing for an air conditioning system to do.
Starting point is 00:14:34 It would be operating in a less efficient mode. You know, I live up in Maine, so a cold climate environment. And if you think about what heating, home heating, or building heating in Maine requires, you know, there are times when it's zero degrees Fahrenheit outside or five degrees Fahrenheit outside. And if I want to get myself comfortable, I need to lift that outdoor heat up to 70 degrees in my home. or if I'm trying to heat up water for a nice warm shower, you know, 100 degrees plus Fahrenheit. And so you just have to do a lot more work. It's less efficient to move heat across that higher gradient. Now, we do this today in cooling settings, for example, with freezers, but it's just harder to do efficiently at much higher volume. So that's one of the reasons
Starting point is 00:15:25 it's been challenging for heat pumps, electric heat pumps, to penetrate the heating market today. So one of the things that has long been the sort of knock on heat pumps, which is for heating, which is exactly what you're describing, is people think they don't work in cold climates for exactly that reason. I think it's important maybe to spend a minute talking about like what, what is the performance of a heat pump, of a, let's just say, like a higher end Mitsubishi heat pump today. Would it work in Maine? Could you install a heat pump? Is it an economic challenge or a technical challenge? So if you're using a higher performance heat pump today that has features that are designed for very cold climate operations, you can fully heat
Starting point is 00:16:09 a home or a building, especially if that home or building is decently well insulated, so you're not losing a lot of heat as you're pumping it into the home with electric heat pumps. I mean, and actually heat pumps are still pretty darn efficient, even at temperatures we'd consider pretty cold. So, you know, I would say a medium performance heat pump today, when the temperatures around freezing, you know, 32 degrees Fahrenheit, you're probably getting around a coefficient of performance of three when the temperatures, you know, if you're just trying to heat a home. So, you know, again, you're moving three kilowatt hours worth of heat into the building for every kilowatt hour worth of electricity you put into the heat pump.
Starting point is 00:16:55 the challenge is that there are some periods. They're not as often, but there are some periods in Maine and other northern climate areas where the temperature goes well below zero very occasionally. And if you head up to Canada, that very occasionally is a little bit more often. And this is a sort of a phenomenon for every heat pump on the market. As the temperature outside drops, especially, as it drops well below freezing, the efficiency of the unit drops. And so by the time you get to around, you know, negative 5, negative 10 degrees, certainly anywhere below that with almost any heat
Starting point is 00:17:40 pump on the market, A, that heat pump loses some of its capacity. So you need a bigger heat pump that starts with higher capacity in order to heat the same amount of space. And B, just the efficiency drops tremendously to the point. where you're basically doing resistance heating, so your coefficient of performance drops to one. And in some cases, you might even have to use a little bit of energy just to keep the system from freezing up and getting covered in ice, which means you might even be less than efficiency of one.
Starting point is 00:18:14 And this leads to just another really big systemic problem for heat pumps if we were really going to start to electrify a lot of heating in cold climates, which is that during those extreme, extremely cold periods, the peak electricity load needed to service that heating demand just spikes tremendously. Virtual power plants are becoming a reliable way for utilities to manage capacity, but enrolling devices is just the start. What really matters is confidence, knowing those resources will perform when dispatched and
Starting point is 00:18:51 being able to prove it from the control room to the living room. Energy Hub's platform handles the full picture from near real-time full. forecasting, locational dispatch, and the kind of rigorous verification that holds up when regulators, grid operators, or leadership ask, did it deliver? Easy enrollment creates momentum, proven performance builds trust. That's why more than 170 utilities rely on Energy Hub to manage over 2.5 million devices delivering 3.4 gigawatts of flexible capacity. See what that looks like at energyhub.com.
Starting point is 00:19:23 We're living through a profound economic shift. and energy sits at the center of all of it. Trillions of dollars are flowing into power plants, transmission lines, battery factories, data centers, but the future of energy isn't shaped by technology alone. It's shaped by markets, by policy, by capital, and by the institutions that connect them. I'm Alfred Johnson, CEO of Crux,
Starting point is 00:19:46 the capital platform for the clean economy. Join me for my brand new show, Critical Capital, as I talk with people deploying capital, shaping policy and building projects, Together we unpack how risk is priced, how incentives are structured, and how progress is actually made. Listen to Critical Capital on Spotify, Apple, or wherever you get your podcasts. Right. We'll come back to, I think, the Winter Peak problem, which is worthy of its own whole portion of this conversation. But first, I want to do two things. One, I want to talk about the state of heat pump adoption. Let's focus on residential heat pumps for heating, for the most part for heating. A lot of these are dual use, and you can do cooling as well. But, Let's talk about the state of the market and what the adoption curve looks like today.
Starting point is 00:20:31 And then I want to spend some time on where we think there's room for innovation. Obviously, you and I spend a lot of time thinking about this both because we think it's important and because we think it's an investable category from a venture capital perspective. We haven't made an investment there yet. So let's talk about what we think it would take to create a business that might revolutionize heat pump adoption. First, state of the market. Where are we in terms of heat pump adoption? And this is where I, when I look at these numbers, I'm like reminded of electric vehicle adoptions
Starting point is 00:21:01 circa two years ago, where there was a very clear and very stark divide between what was happening in Europe and what was happening in the U.S. feels pretty similar in heat pump world right now. That's very true. And what's been interesting is heat pumps actually had a moment in the first decade of this century, so in the mid-aughts, where natural gas prices in North America were starting to rise pretty precipitously, and heat pump adoption started to rise as well. So back in 2000, you know, at the turn of the century, heat pump adoption, you know, for new heating systems in, say, the U.S. Midwest, relatively cold climate area was at about 5%. And by the late aughts, you know, 2009, 2010, it had actually grown up to about 20%.
Starting point is 00:21:55 And this is because I think mainly of economics, that electric heating started to look more economically attractive as natural gas heating was looking more expensive. But then, of course, in the early 2010s, we had the shale gas boom in North America. Natural gas prices fell off, and a few years later, so did heat pump adoption. And so heat pump adoption in cold climates has actually fallen now back to about that, you know, five. to 10% range for, you know, new additions. Overall, across the U.S., it's around 40%, but that's predominantly because of another sort of magical property of heat pumps, which is that the same system can be used bi-directionally, if it's designed appropriately, which means that you can use one heat pump to do both cooling and heating. And so heat pumps are now in, you know, warmer climate regions
Starting point is 00:22:55 of the U.S., the U.S. Southeast, for example, being deployed as the only system for heating and cooling a lot of buildings, or the predominant system for heating and cooling a lot of buildings. So that's the U.S. It's been a real challenge because electric heating, heat pumps, just do not look as economically attractive for consumers compared with, you know, continuing to burn natural gas. That was fairly true in Europe. as well up until just the past year where the crisis in Europe, the Ukraine War, has caused natural gas prices to completely go through the roof. And I don't have the data in front of me right now, but everything I've seen shows that there's just a surge in consumer demand for
Starting point is 00:23:43 electric heat pumps. Yeah, I don't have this number in front of me either. I can't remember whether this is Germany or all of Europe. But in one of the two places, they installed more heat pumps, or there are more applications for permits for heat pumps in August of 2022 than all of 2021 in its entirety? Like, there is an undeniable and clear inflection point happening in Europe right now where heat pump adoption is just like shooting through the roof. Though it's an interesting dynamic there. So obviously, like, that's trying to get off of natural gas and onto electricity, but electricity prices are spiking in Europe as well. So I haven't run the numbers. to figure out whether this is a mathematically driven thing
Starting point is 00:24:27 or whether it's more of a like, let's all get on board with getting off of Russian gas because we know this is going to be a problem for us until we solve it. Yeah, I mean, of course the problem right now is electricity prices in many European countries. Electricity generation is still largely tied to natural gas, at least on the margin.
Starting point is 00:24:48 And so until natural gas is driven out of the electricity generation sector, than when you use electricity to run a heat pump, you're actually using that gas less efficiently, right? Because if you're burning gas even in a CCGT, maybe you're getting 50% efficiency and then using that electricity is a complex problem. But yes, I do think some of this is thinking ahead to decarbonization of electric supply.
Starting point is 00:25:21 Let's come back to the U.S. then. talk about why adoption has not been more rapid or what we could do to bend that curve upward. I think there's a couple of categories. I mean, one thing I've gotten convinced of, I'm curious whether this is true for you as well, is that for any one player, any one company to single-handedly bend the curve on heat pump adoption, it sort of has to be a vertically integrated solution of some kind or another, because as you look at what are the bottlenecks holding this market back, it feels to me like it is a combination of the product itself and the limitations there
Starting point is 00:25:59 where there is innovations to be had around improving the product, the hardware. And then the messiness of the consumer journey to adoption, which is still generally a terrible customer experience. I can say from experience myself, having installed heat pumps not long ago in my house, but this is also what you hear universally. It's one of these things similar to like how dealers didn't want to sell EVs. You have contractors who don't know about heat pumps or don't want to sell heat pumps or think that they're too expensive or outdated. You've got a messy process of getting an accurate quote. You can't do it remotely yet. You know,
Starting point is 00:26:40 people, consumer awareness is low. So it feels to me like there's a need sort of across the value chain from building a better heat pump to figuring out how to get it in customers' hands faster, easier, and with a lower acquisition cost. Do you agree with that thesis? I agree. As you know, I've been trying to understand how much of this is a product problem and technology problem and how much of it is kind of go-to-market sales, financing, packaging for the consumer problem. And I guess what I'm I've come to is those problems are actually more interrelated than I initially understood. And that's because getting to a more efficient, higher performance heat pump would reduce
Starting point is 00:27:31 some of the sales friction and would reduce some of the objections that installers and customers ultimately have to them. I mean, to begin with, if you could increase heat pump efficiency, particularly, you know, in relatively cold temperatures, without dramatically adding to the cost. So if you could find a way of, you know, of improving performance and driving the CAPEX down for that additional performance, then heat pumps are just going to look on a total cost of ownership basis
Starting point is 00:28:05 more attractive, more competitive relative to continuing to burn natural gas or oil. And then also, if you can make heat pumps more, efficient at colder temperatures, and you avoid the winter night problem that you mentioned earlier, where there are periods in the winter, and especially in the middle of the night where it gets very, very cold, that heat pump efficiency plummets, then maybe for a higher percentage of households, you don't need to upgrade your electricity breaker box in order to install the heat pump, because, you know, you have enough amperage in that box to run the system that you're installing even on those, you know, coldest winter nights. And that at a systemic level, you know,
Starting point is 00:28:52 as we add more and more electric heat pumps to, you know, many houses, that's also going to start to save significant cost on the grid side of the meter in terms of upgrading the electric distribution system to handle all of this new electricity demand. One of the things that I've heard anecdotally is that, you know, if a heat pump today requires an upgrade to a circuit breaker box, because it's just going to require too much peak capacity, then that adds a delay to a project, right? And so if you're an HVAC installer and someone is talking about adding heat pumps, and they also need to upgrade their breaker box, and maybe that actually requires you to go to the utility, tell them you're upgrading your breaker box, and then the utility, local utility, has to install
Starting point is 00:29:41 a new service level transformer to serve that household and a few other households around it, that's going to be a major delay on the project. And so that installer is just going to have an incentive to say, actually, you know what, why don't we just go with a furnace, you know, a condensing boiler? It's really efficient use of natural gas. It's going to be probably cheaper for you, certainly up front and maybe even over, you know, the next 10 years. And we can do this project today. And I can do this project today. And so I think higher efficiency, particularly at cold temperatures, is really the key if you can do it without significantly adding to the cost of the unit. I think there are three solutions to that problem. This is why I'm so
Starting point is 00:30:21 focused on a vertically integrated strategy. One is to improve the product, as you said. Higher efficiency at lower temperatures means you're just less likely to need the upgrade, the electrical upgrade. Two is get better at predicting who will and won't need an electrical upgrade so that you don't run through that whole process at the start. and this is where customer acquisition costs really balloons for things like this. If you knew a priori, imagine you knew ahead of time before you ever rolled a truck to somebody's house, whether they were going to be able to install a heat pump large enough to heat their home without needing an upgrade, you could save yourself a lot of time and cost and hassle.
Starting point is 00:31:02 So that's a second component. And then a third component is, you know, if you have installers or a contract, contractors who are really incentivized to sell heat pumps, like figure out the incentive model for them. To your point, like, no, but, you know, they're probably currently generally, if they could do anything, they're incentivized to do projects they could just do. But figure out that incentive model, have them captive, you know, exclusive heat pump brand, whatever it might be. And all those things can sort of serve to improve that one piece of the puzzle, which is one among a bunch of pieces of this puzzle to me, which is why I think there's like a holistic soup to
Starting point is 00:31:45 nuts revamp to be had. I agree. It's really hard to disaggregate the product and the go-to-market strategy and channels for, you know, I think if you really, really wanted to make a dent in the market for heat pumps. Okay, so let's imagine success for a second. Let's say that heat pumps get steadily better, or maybe there's some breakthrough advance in heat pump technology, they become more efficient at low temperatures. Let's say that we figure out the downstream side and customer adoption becomes better, customer acquisition costs become cheaper, et cetera. As a result, heat pump adoption does increase rapidly in the U.S.,
Starting point is 00:32:31 as we are starting to see in Europe, and we'll see whether that's a sustainable trend. I think then the question is going to be, have we caused a new set of problems for the grid? Because we love electrification, obviously, but not all electrification is purely beneficial electrification. It causes a bunch of side effects they have to think about. So what would it look like to see heat pump adoption for heating and cool climates at scale here? How big a deal would that be from an electricity perspective? Let's start with an individual house. And again, think about in a cold climate like up here in Maine, what it looks like with, you know, heat pump technology that if you have a really,
Starting point is 00:33:15 really cold snap in the middle of the winter, you know, again, this winter night problem and the temperature gets down to negative 15 degrees for, I don't know, 8, 10 hours, potentially even longer. What does that do to electricity demand for a single house? And in short, roughly speaking, for a typical U.S. household, it means adding new peak load to that home that's equivalent to about two electric vehicles that are plugged into level two chargers during those cold periods. And that's on top of what we hope to be an electric vehicle or two that are actually plugged into level two chargers at the home. And so what this might do in cold climate environments is basically shift peak demand from the summer to the winter and increase the peak by about 3x. And so, you know, it is certainly possible that electrification is sort of a pure winning strategy that we could find a way to stage upgrades of the grid all the way from the distribution system to transmission and build.
Starting point is 00:34:26 out generation to serve that new peak load. But I think it is a big challenge, even if you have, you know, pretty significantly more efficient, you know, compression systems and, you know, components of heat pumps that let you operate at a somewhat higher coefficient of performance at those very low temperatures. And so I think it is worth noting that the goal here is not necessarily, you know, pure, full electrification. The goal is dramatic levels of decarbonization. of which electrification is probably going to be a big part of that strategy. But, you know, as you and I have talked about on this pod before, there may be, it may be the right answer to continue to consume some amount of fuel,
Starting point is 00:35:10 maybe even natural gas, in home and building heat. It turns out, it might turn out to be one of these end uses of energy for which continuing to consume some fossil fuel at lower quantities is the right, long-term strategy for decarbonization. One way of doing that that we've looked at and spent a lot of time at EIP actually is thermally driven heat pumps. So you can actually, you can drive this vapor compression cycle. You can make a heat pump that runs on heat from combustion. So you can burn natural gas, for example. You could burn renewable natural gas. Down the road, you could burn some amount of hydrogen in a heat pump to basically create a heat pump. To basically create a heat pump,
Starting point is 00:35:56 that both uses the energy from the fuel to heat the home, as well as is able to absorb some energy from the outdoor environment to heat a building as well. Yeah, I mean, I think for me the bigger point is, I think there's enormous progress that's extremely exciting being made across an array of different sectors to decarbonize them via electrification, whether it be light-duty passenger vehicles,
Starting point is 00:36:23 which is maybe the furthest along, to some industrial processes directly electrifying to creating things like green hydrogen via electrolysis or doing direct air capture, right? And this being heat electrification, building heat electrification, I should say, is one among that list to me and potentially one of the bigger ones,
Starting point is 00:36:48 one of the ones you could imagine scaling faster. But when you look at all of them together, you start to realize that, one, electricity is going to be a great business to be in for the next couple of decades. Like, demand should be growing undeniably, which it has not really historically for the past couple of decades. So we went through a period 40, 50 years ago, where it's 10% annual growth. Now we're done to one or two.
Starting point is 00:37:10 We have been recently. So, you know, load growth curve increases again. Like, I don't see any way in which that doesn't happen. But it also, I think, means to me that we're going to be kind of stressing the limit. of what electricity can provide in lots of different ways. We're going to be testing the limits of our ability to transmit electricity over long distances. I mean, testing our limits of how much reserve capacity you need to have online to serve that cold winter main night that you're describing. We're going to be testing all these edge cases of what happens when you have too
Starting point is 00:37:45 much uncontrolled EV charging simultaneous with a cold night and some industrial load that can't turn off in the vicinity. And like this is all going to be sort of locationally specific, but in aggregate to me, you know, every one of these incremental large areas of electrification adds to this like kind of bursting at the seams image I have in my head of electricity over the next decade or two. I agree. And I think that one of the big question marks in how we're going to decarbonize and the energy transition is what electrification really costs at that kind of scale, which we just don't really, it's very hard to study today. It's very hard to say, like, what does it really cost to build out every aspect of the grid to
Starting point is 00:38:32 serve, you know, 3x higher peak load than we have today, or more. You know, we have pretty good studies and estimates of what incremental levels of electrification costs, you know, marginal grid expansion and upgrades to distribution lines and substations. That is doable, although even in that case, there's a really wide range and it's very site-specific. But at a macro level, what does electrification cost at that scale? We don't really know yet. All right. So you are, you're an interesting case study here because on one hand, you're definitely an early adopter and you're a heat pump a file. On the other hand, you live in Maine. So do you have a heat pump right now? I have oil heat in my home, unfortunately, which I'm really embarrassed to say. But that's like
Starting point is 00:39:28 due to idiosyncratic reasons about the house. And we only moved in two years ago. And I have this big plan to trick this thing out like completely when it comes to energy and probably want to do it all at once. But no, currently I burn oil and and sometimes would. We've got a wood stove, but no heat pumps. You heard it here, heat pump innovators. If you think you've got a solution that is going to work better than anything on the market today for the coldest winter night that Andy and his family are going to face in Portland, Maine, then we've gotten early adopter for you.
Starting point is 00:40:04 I just signed you up. I hope you're okay with that. Oh, yeah. Yeah. Talk to me in like a year. I think we'll be ready. If you're going to wait a year, who's going to do it faster? If not you, then who? If not now, then when, Andy?
Starting point is 00:40:18 Well, all right. Talk to me in six months, and me and the family will discuss. All right, fair enough. All right, thanks for coming on. Excited to talk heat pumps with you behind a microphone rather than just as we normally do everywhere else. Likewise. Andy Lubershane is the managing director of research at EIP. What did you think? What did we miss? Let us know if you care about heat pumps. If you have a heat pump, if you don't have a heat pump, tell us about it.
Starting point is 00:40:52 Tell us why. Find us on Twitter at CatalystPod. You can find me there too. If you like the show, as always, go over to Spotify or Apple Podcasts and leave us a rating and review. This show is a co-production of PostScript Media and Canary Media. You can head over to canarymedia.com for links to today's topics. And as always, PostScript is supported by Prelude Ventures, a venture capital firm that partners with entrepreneurs to address climate change across a range of sectors,
Starting point is 00:41:17 including advanced energy, food and ag, transportation and logistics, advanced materials, manufacturing, and advanced computing. This episode was produced by Daniel Waldorf and Dalvin Abouaji, mixing by Greg Vilfrank and Sean Marquand, theme song by Sean Marquand. Our managing producer is Cecily Mesa Martinez. I'm Shail Khan, and this is Catalyst.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.