Cleared Hot - Powered By BRCC - From Warzones to Whiskey - with Jarred Taylor

Episode Date: July 3, 2023

Jarred "JT" Taylor went from being an Air Force Munitions Systems Apprentice and Tactical Air Control Party Specialist to becoming a pioneer in the entertainment and entrepreneurial world. After an 11-year active duty stint, JT traded in his uniform for a venture in the creative and business sector. We discuss how JT transformed his life post-Air Force, met his business partner Mat Best, and began producing engaging content for Mat's Youtube channel, 'Mbest11x.' We also discuss their launching of the liquor company, 'Leadslingers Spirits', which now distributes to 23 states, and the process of producing a major Hollywood film, "Range 15". He now juggles time between being the President of Article 15 Clothing, the Marketing Director of Leadslingers Spirits, and working in business development for the Black Rifle Coffee Company. Sign up for the new G14 newsletter here: https://www.clearedhotpodcast.com/exclusive Check out the newest Cleared Hot Gear here: https://shop.clearedhotpodcast.com/  

Oh, hey, Cucks. What's going on? Today's episode is brought to you by Black Rifle Coffee. I'm on their website right now, black rifle coffee.com. And apparently there's a new exclusive coffee subscription roast coming out called Fire FoxCart. And it has like the SR 71 on there. So I feel like those two have something to do with each other. And if you want to get roast like that, you need to sign up for the ECS. I have a subscription to both the ECS and the traditional roasts. And God damn. They are good. Speaking of the traditional coffee subscription, the Liberty Roast is one of those that you could add to that. Again, the Firefox card is up there. Still on that rotating banner is the boot campaign. Raise a can, raise a million. Obviously, that's that goal to raise a million dollars for veterans. Click on the Learn More tab on that one. And then, of course, still this Bass Cat boat giveaway, which I don't get it. I don't know why people are into fishing or anything like that. But whatever, whatever floats your boat. right below that is all the roast you can have delivered on any frequency that you want in any volume that you want and then there's the new merchandise the new i was going to say apparel but that's not the correct word it's the new mugs tumblers all of those great things everything you could possibly want for a coffee a fiction auto that's it my guest today is jared taylor also known as j t ties in very well to the ad read that i just did because he's one of the core employees of black rifle coffee i think you originally started working with math

best way back in the day. But before that, he was in the Air Force as a tactical air control party specialist. We talk about that in the episode. Working with Matt on Matt's YouTube channel, which is fucking absolutely hilarious. At some point in time, they met Evan, who was still contracting for the agency at that time period. He had his hands in a lot of things. Led Slinger's spirits, Article 15 clothing. He produced what they call, what he calls a major Hollywood film, Rage 15. I don't know if I would use those exact same terms, but whatevs. And, And, yeah, has been working in business development with Black Rifle Coffee for quite some time. I'm going to warn you guys right now about this episode.

I'm not sure we actually talked about anything that could be considered serious. It's just two dudes sitting around talking shit. Episode 292 with Jared Taylor. Enjoy. I'm looking at danger close now. Anybody who does a podcast without these sure SM7Bs, it's like, what do you even do? I have the new presonuses though, and they're there, or the new roads, the ones that are literally made to interface with that. So like, you got to stay up. This is, this is two years ago.

Why didn't you send me a link to? Do you guys have cloud lifters here? What's that? So are you, SM7Vs are predominantly known for very low gain. So he has to freaking pump the gain through these things to get. What's gain? That is your power to get good sound. Are you actually under the assumption that I have any level of technical savvy?

We've established within the last. 24 hours that my wheelhouse is actually UFOs. Yes, in the last 24 hours, you have become a certified throughout the United States UFO scientists. Let's not limit it to the U.S. That's why I'm responding this way is because I cannot know what you know a lot about.

Because if I assume you don't, and then you're like, actually, check out this ID card. So it's newer. Their new microphones. Yeah, Road came out with them. Okay. And it's, that's the roadcaster. Yeah, and they're they're literally built for podcasting.

Like, these are actually vocal mics. Yes. But the audio that comes out of them, you can actually, I can tell blind podcasts that use these microphones versus other ones because it has a very distinct lower like bassy noise. It has a narrating, like feel to it. Yeah. Like we know what we're talking about, which is dangerous because we don't. For anybody that's listening.

Like I said, if you're in your car right now, I'm fucking sorry. Yeah, Michael, I should have checked. Are we even ready to go? Yeah, we've been going. Okay. Just turn the AC off? No, but I'm pretty sure you did. You want to bet your job on it? Did you? No, I don't. Okay, cool. So I'll get a link to...

I'm just going to pick your brain. I want to consistently, like, kind of move it in the right direction. Whatever you want to do. Well, I'm just curious what stuff you guys used. You've been at this for longer than I have. And I'll be honest with you, when we did that leadership event in Texas, what fucking state... We were in Texas. We were in Dallas. Dallas, okay. When you got up there and we're talking about the volume and amount of time that you had looking behind the scenes on all the media and the number of people that you were looking at, I was shocked.

I would have guessed that BRCC was a group of veterans making dick and fart jokes and throwing shit against the wall to see what stuck, which I would imagine there was a portion of that, but it was calculated as fuck. It was all of that with the calculation. So it was, I mean, if you, if you, when you come out, because we really want you to come out to do time for pie, because time for pie is just nothing but utter chaos. You don't even get to tell us who you are. It just goes straight into nonsense. I'm just a UFO expert trying to make his way through life. It'll be great. And getting you in front of Caleb is going to be great because he's so excited.

But when I, yeah, when I show you like our master drive, like where all of this began, because I have this 165 terabyte fucking archive. I feel like that's a lot. It's, it gets up there. I think I have a one terabyte flash drive. That you can now fit in your pocket, though. It's that little stand disc thing with the little orange little corn. See that. That's actually a two terabyte.

That's crazy. That used to be this big. Yeah. So when I take you back by year and you look at 2013, 2014, the volume of things that we were, we were putting out two videos a week. Like, and everything was a, let's try that. shift this a little bit shift this try this like and one of the one of the big keys to a lot of success back then was we identified early on that you know Facebook in that time frame was

trying to grow exponentially and they were they were what they were doing is they were trying to encroach on other people space why hey you can now send money through Facebook they were trying to fucking weaken PayPal so they could buy PayPal hey you can now do this on Facebook they were they were they were they were going to sell things Facebook marketplace yeah they buy Instagram they immediately go over to stories I mean remember Instagram didn't have stories like and it was because they I came to it late I haven't been on social that long you know far more about this day side note do you think that Zuckerberg could potentially be an alien hmm he acts a little odd

sometimes I mean I'm going to say he's probably on the autism spectrum a college kid in a at one point living with like five other people. That's and you would think all four of those or all five of those would have written a book by now. Mark Zuckerberg is an alien because everybody that has one shred of a piece of information. How do we know that they weren't aliens? Now, I mean, you're the alien expert. I mean, can think about it. Drop a whole fire team in, hide in plain sight.

That's where they went to learn about us. And they learned in about 30 seconds that we can't control ourselves. So they created the first social media network. They're like, MySpace is fucking people up. Let's Facebook this shit. And now they have total and complete control over humans. They have every piece of data they could ever want that would assess our entire race. Yeah.

I'm sure they, every 24 hours, they delete it though. I've been to Facebook. How is that? I've been in Facebook's security. Like all the panels of shit flashing and all that stuff? Oh, no. It's. You're talking like they're.

physical security with all their like uh Facebook cops it's no they have like they have their no not not that type of security like they just have this fucking it's like a movie theater and it's like the globe and it's crazy I'm weary right now

because they made a sign a bunch of shit to see this so nobody would ever from there would listen to this probably not no but it is it it as close as minority report could get because think about it if If I'm in upstate New York and I see a Cessna, like come in and crash in a field and I'm like, and I post that on Facebook, okay, that sometimes is faster than an EMS call or anything. Sometimes.

In this day and age, it is. It's fucking real time. Yeah. Do you think they could target somebody to the degree? What year did you see there? Security. That was 2017. Hypothetically. As long as we say that, you can say whatever you want to.

Okay, so we're almost six years down the road now. Do you think they have the ability to target one specific user with one specific ad? Or would that be just like low hanging fruit to them? No, they absolutely could. Yeah. But I'm talking about like to the individual user. The computer's doing that now. Oh, for sure.

Like before and I mean, this goes back to our early days of advertising on Facebook. You know, Evan became the master fast. Once we really started kicking it into gear, he obsessed over Facebook advertising because what it did is, I'll back up a little bit because here's kind of how this all happened. Facebook was a private company. They opened up to the public essentially in 2009. Before you had to have a college email address. So it was only for. Harvard.edu.

Yeah. Something got a documentary. The social dilemma. Yeah. No, not social. It was a social network. The social network. It was Harvard.

edu address. That was the exclusivity idea, the origin story of Facebook. And then it opened to everybody with the EDU, but that stayed locked until 2009. So before 2009, if you were just an idiot like me, you had to be on MySpace and forums. Forums were king back then. I missed both of those. So Facebook opens up. In 2011, they create the software inside Facebook that allows you to create a page. Before that, you can only have a profile that's you as a person. And here's me, here's my photos, here's shit. Now you can create a page of whatever you want. It could be, you could be a celebrity, but you have a page that people can like.

Business pages too, stuff like that. Business pages. Artist page. Facebook goes public in late 11, 2012, and their stock just tanks. And they're kind of like looking around like, well, shit. All these businesses have been created using our platform. What do we do? And then their audible was, oh, we have to charge for reach access and advertising.

And that's literally like I was part of the movie. You know, I had a Facebook page that I was managing that had half a million followers. And then the flip happened. And all the sudden when you'd post something, it would go from and I'm dead serious. I posted a picture of me on a first date and said, should I go on a second date? And in 10 minutes, 78,000 comments. Because this is in 2011. Behavior is different because if you follow a page,

like you feel like if something pops up, you have to engage with it. Now you're all posts. We're all posts weighted equally. Like was it a true meritocracy? So there was no. Wow. So you post the 500,000 people that follow you,

it immediately goes to the top of their feed. And then behavior though back then, like because this is all new to us, us, we have to, we have to respond. Now we're, we're trained to ignore and scroll on. Unless it outrages you. Yeah, and then, then you've got to jump in and do that. Well, first you have to Google, read the first link on the very top of the first page,

and then write your theoretical dissertation. Literally doing it right now on Facebook. I'm in it with a guy that's trying to compare organized religion, sexual assaults to drag story hour. like, well, you only have one side of the data. Like, until Drag Story Hour becomes a thing in every single city and town in every state and every country for a hundred years, then you can measure which one was more dangerous. Like, you can't just take data from one side and start comparing the two.

It's like when people were saying that COVID is safe for children because that's what the long-term studies had showed, the COVID vaccine. And I'm not an anti-vaxer by any stretch. You and I after our military service probably have more fucking vaccines. than most people walking the earth. But when they tell me that the long-term studies on the efficacy of the COVID vaccine for children really support that it's, you know, the right thing to do,

I don't understand that that's possible, given that it has existed for three months. Yeah. You start to question a little bit. They're wording. So it flipped. How did you notice that flip? It was instant.

Engagement just dropped off. Yeah, you posted something. And really, and these are all, these aren't hard, hard, backs, but having looked at these numbers every single day for a long time, I can give you a really educated guess, is what they did is they bumped it down to they would serve your post to about 6% of the audience. If the 6% engaged, like willfully engaged with the post, they would open that faucet up and that faucet would continue to open as long as the people that they showed it, liked

it, which or commented or shared it. So you would, you would, that faucet would open or now you had the option to boost post. And for money, you could open that faucet manually without having your audience to engage with it. Well, the boosted post was first. So first, they locked you down. They gave you 6% of your following free access to anything else you got to pay for unless you're making really good viral shit. And it wasn't necessarily an advertisement. You were literally paying for more people to be able to see it. At first, there was no, the advertising stuff wasn't there. And then it was born.

And when the advertising stuff was born, it was awesome. Because if you went into that back end, they had the Facebook University for Facebook advertising. There were hundreds of videos of their text teaching you how to use their stuff because this is before AI. Everything's AI now. Like, and it's automatically happening. When did that switch occur?

Best guys. Probably like four years ago. Fuck. Four or five years ago. Skynet is right around the corner. Oh, we're fucked. They're so fucked. Because again, you and I know the people that we worked with in the military.

And these are the people that are like, no, let's just try it. How about not? I was killing people based off their electronic device usage in 2005. And hold on, 2004, 2006, in 2010. 10. That was rudimentary. You know what I mean? If we were able to do that then to get that level of data and be able to find fix and finish people anywhere in the world, God damn it. I didn't even heard the term AI then.

That was just people's behavior with the devices in their hand that were a fraction of the capability. Oh, yeah, you're talking about an Iraq, Nokia. Yeah, just keep that SIM card in, keep that sucker on, baby. and you know we just hope none of this ever comes back to us yeah well when the AI scans people that are that are anti so before you came in Michael what was the article that you were reading so it was Wikipedia oh that's steak I've been done to put these on Wikipedia there are a lot of things I'm seeing just around that are saying that Yonmi parks the North Korean defector

her story has tons of inconsistencies. And I was just telling Andy like, the conundrum becomes, how the fuck do you know what to believe? I don't know that woman at all. I'm going to say, you know what? I'm going to assume that as a human being,

she is telling the truth. I'll give her the best graces. Is there a world that we live in where she was put in that position to say those things by certain people? For sure. But when information starts coming out like this, how in the fuck do people separate the truth from everything else,

especially when we have, like I have been messing around with Chad GPT for a few weeks. You can write a whole book. Yeah. You can tell it to write a whole book. One of the first, and I don't know what this says about me, one of the first prompts that I gave ChatGPT was to write me a 14 chapter novel about a gay vampire who sucked dick all the way through the hip.

I love the way that you're, I love what you use this power for because it's exactly what I would do. it started spitting out chapters and like overviews of chapters the title the character name and I'm just watching this thing you know that the prompt bar is just coming across I'm like what where was this when I was in high school? Like but and you that that was a little like you really have to look at it and be like okay that's probably not a human that was writing that but this is chat gbt4 how do you let's give it two years yeah I brought this up how do we give musicians awards and How do you know if that musician wrote the song that they wrote? Did you see not too long ago AI generated image won a photography contest? Oh, no, I didn't see that one. I was talking about the, uh...

Can you find that one, Michael? The art contest. The song that, uh, the guy put out AI, he did an AI song by Drake in the weekend. And it, and it started topping the charts and Universal started flipping out. Because Drake's like, nobody knew that it was AI. Like, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, now, now, and, and, now, you know, now, now, now, Now you're in a whole gray area of law. So the creator of that image, ethically, was like, I can't be in this contest because this is an AI photo.

This, like, it won a photo contest. I don't really know why that would win a photo contest. Maybe they were, and I think that's like a much more degraded image. So I just started messing around with mid-jurney on my way to Texas. And I could, it's like. Anything you can pick of? Truly, and the prompts that you can put into that thing, photo realistic, cinematic shot, you can tell it,

create an image based off this type of camera on this F stop with this lens, and this is the photographer behind the lens, make it in it. And it just is like, okay. Yeah, cool. Like give me 30 seconds. Yeah, let me go. So this is the artwork that won an award a while ago. We're so fucked.

So how do we? we protect artists? Do we have to do you have to have like it's like a forced watermark or do you have to rely on people's ethics which we know at this point in time we cannot? I will show you something I did the other day I told I had a photo of our motorcycle

rider right like our pro dirt bike rider and I just selected him and told the computer to put him in a suit so that's him in his uniform there he is in a suit so it's like put him in a business suit

Well, and now that I Yeah, like dude, I started fucking around with The beta versions of Photoshop The generative fill Which if you... That's what that was Yeah, but if you leave generative fill blank It pulls shit out of the image You can take the busiest image

That picture I posted of Joe wearing the furry helmet Because he's gonna do furries with Duncan Trustle In his 2000s episode That's what they were messing around with So all that shit had showed up There was like boxes and stuff And one of the security guards was standing there And I just generative filled all that stuff out

It's I Yeah, I mean like I From one side of me is completely blown away that we can do that stuff And the other side is How do you actually protect artists? I mean I think Just like anything they're gonna have they're going to have to reinvent themselves

I mean from the create from the from the from a step of of film Somebody who does like brush artwork. Yeah, I mean that might be a little tough But you know that there will eventually it it'll it'll drive a market to it because it's so rare. Like what this will, I mean, this is kind of like, look at it in the video world. Like, TikTok kind of put a damper on the shit that it took me 24, 25 years to learn.

And now there's an app and you can just do that that took, you know, that was something that I would have to spend three days with an Andrew Kramer tutorial running on a separate computer because, you know, back then. Yeah. There wasn't enough horsepower to multitask. Yeah. So, so like I'm watching a step-by-step tutorial on how to make lightning, you know, come out of my hands.

And it takes three days to do it. Now that's just a button you click. No, it's a filter. Yeah. Yeah. Yeah, it's like. No, it's insane. Yeah, you can just scroll through a lot of these platforms.

I was looking, I just got some Insta 360 cameras for the motorcycle stuff that we're getting ready to do. And, like, YouTube is fascinating. I watched a YouTube video this morning about a way to download a YouTube video that violates YouTube's policies. I'm fucking here for it, right? I was like, yes, because that's actually what I needed to do. It was my own content, but I was like, fuck, I erased the master file because I don't have 175 terabytes.

But you can find anything there, even ways to violate the policies of the platform. But I'm looking at this Insta 360 footage the other day. And it's like, oh, well, do you like these effects? Do you like this spin? Do you like the electric? And it's just, we'll just click here and then drag it to where you want it. Do you want the AI to actually edit a video for you? You don't even have to look at your footage.

Hit this button. It'll give you seven different versions. And you can pick which one you like this. Or all of them. Or none of them. Or you can say, do it again. Regenerate. No, YouTube to me, like, it's funny.

You say that because I brought this a couple of months ago. I'm just like, YouTube is so exciting for me. Because every, oh, yeah. I consume probably two to three hours of something on YouTube a day. It's always playing. Yeah. Because I play, I'm consistent on Sunny VO. Have you ever seen that channel?

No. He does documentaries on pretty much how people, like influencers or or celebrities have completely fucked their own lives up. Let's see this shit, Michael. Sonny VO is the, or, yeah. I've heard of Sunny V2. He just does, he's like coffee addict. CoffeeZilla.

Coffee Zilla. He's very, very thorough. He's very well spoken. He does all his research. Like I like seeing how, like I just love watching. He goes into how they got, you know, YouTube famous. What kind of noises are you playing over there, Michael? I forgot to meet it.

I'm just finding Sunny V2. V2, that's it. It's on it. Yeah, that's him. So he just, if you click videos, like, dude, he just has a ton of different doc. These are all documentaries on just weird. Like this morning, I watched this kid that sailed to North Sentinel Island. He's an American kid.

was trying to go to literally the one place in the world that the Indian government has said no one is allowed here because these people will kill anybody that show up to the island and this kid is like well I'm going to bring them the Bible oh he's gonna die yeah he did die he's a hundred percent going to die

he is 100 percent dead is that fucking Rogan and Theo Vaughn down there good god funniest conversations like yeah he does some recap stuff But, I mean, his documentaries here, they're just very, very interesting. I'm just looking at the thumbnails now, and I'm looking at through the lens of, I could make that in two prompts. That's AI. That's what I'm saying.

That's what I'm looking. You know what? All he would need to do, because I was messing with this on mid-journey, is you pull up the two images and now there's the merge button. You could merge it and say, create this image in a, you know, a cartoon caricature with deep facial expressions. And it's going to, like, spit out four of those things. Yeah. J.T. Have you heard of Wendigoon?

What? Actually. That channel? Yes. Yes. He was out. He was out in San Antonio recently. Wendigoon? Yeah.

We mentioned him before. He's a guy with long brown hair, right? Yes. Yeah. I watch. This one is. This one is fucked up. What is it?

So this one's about Unit 731 during Imperial Japan. Okay. And the kind of atrocities they committed. Yeah, donut operator had him out to the last range day that he hosted. Okay, yeah. I mean, I just scroll up just a little bit, Michael. I'm absolutely loving the elk or newly deer with the nods on. It's amazing.

Fuck yeah. Just add knots, you know? Just add panos. That's all you gotta do. Put panos in something. Those are so heavy. People are just like, my neck hurt. I'm like, yeah, because you have 18 pounds of shit to net you another 10 degree field of view.

Have fun with that shit. So you know, it's interesting to, you know, I forget who I was talking about this too the other day. You know, the beauty of the internet is you have more information than you could ever want. The downfall of the internet is you have more information that you could ever want. Because you can go into it with such a jaded perspective, and you will find things that absolutely confirm whatever bias you have. There are a ton of tutorials, narrowing this to YouTube, because I know you enjoy YouTube.

There's so many tutorials like, here's what you have to have on a thumbnail. Top five things that creators need to do. Is that shit all hot trash? Yeah, it is because doing this as long as I have, I'm going to tell you and anybody else out there, I don't have a fucking clue. I cannot say 100% this is going to be, like, and I'll give you a perfect example.

Two weeks ago. Like, I make a video of Jack Mandeville wearing an adult diaper, eating pudding out of pudding cups with his fingers. It's disturbing. While Caleb was dressed as a. cowboy just telling him more that got 350,000 views why I have no I honestly when I is a disturbing nature when I posted it though I said I was like hey 15 25,000 that's all I'm going for on this one 350 what the like like that's the thing is you never know what's gonna pop

or why like yes there is there is a key to good content well people talk about it's the same thing is, again, to go back to this UFO guy, they talk about this thing, but they can't actually give you details of the thing, probably because when we're talking about the YouTube algorithm, it changes. Just like the social lexicon changes or what's popular and what's not changes, I don't know if there is a way to say I 100% have this thing nailed. But there's people trying to make a living, trying to tell you that they have it nailed. Well, here's where they're making the mistake is you have people out there that have

that have built a like let's take brandon herrera for an example like the aka guy he has you know two and a half almost three million subscribers on his youtube channel those subscribers want to see brandon herrera doing something with a gun so when he posts that they all that's exactly why they subscribed so they're going to engage with it when you do something outside of what the person that followed you to to see more then you're going to see that dip so so yes Going around and saying, okay, you have to do this, you have to do this. I mean, no, it's kind of based on the audience that you've cultivated and why they showed up to follow you. And if you are within that box, you will have initial success.

But to truly say, oh, I know what's going to go super viral or not. Like, dude, no one knows. I mean, Gengham style. I watched Gengham style music video when it had 7,000 views. Isn't it over a billion now? It was the first video on YouTube to go over a billion. What do you think that guy's up to now? Sigh.

I mean, he's probably just like... Probably getting gangdomed. Yeah, he's probably filthy rich in Korea just like... Like, still, like, he probably... I mean, it's just so... Just piss on him? Yeah, yeah, like normal, you know, nine-sum orgies have gotten boring now, so he needs to, like, find new shit.

Just sitting there receiving Bukaki. Yeah, now he's like in a space suit and he's... What is wrong with us? I can't control my thoughts. I stopped a long time ago. What I've controlled is how much I share with my wife. That's probably a good thing. She already has been like, what in the actual fuck is wrong with you?

So I have this idea and I think you might be someone that could pull it off with me. It's going to take a special someone. Okay. But I'm really like, because of how much the internet, social media and everything is taken over everybody's lives. I've noticed like the experience thing is is on the rise. You know, like everybody going like there was a guy in the bar yesterday. I mean paying for experiences?

Yes. There was a guy in a bar yesterday with the fucking Navy Seal for a Day shirt on. And he was like, oh yeah, I went through one of those Navy Seal for a Day things. Did you consider slapping him? Well, he was an old Navy vet who said he did 20 years as a nuclear submarine repair man. Back to my first question. Do you consider slapping him? I don't care how old you are.

Don't wear that shit out there. You weren't a Navy seal for a day. You stroked a check to be somebody's cuck. And just get beat up on a beach. I mean, throw some sand at you. Here's a telephone pole and then go get in the ocean. There is a market for that right now. Unfortunately.

Which is crazy. Now, but here's where I'm going to take it even better. Like, so we know that there's people out there that want to do it. So now step up to like kind of high rich guys. You know, they're always kind of looking for something cool to do. Like, here's what we do. They want to do the undoable. We ran out an entire hotel for a night.

and everybody in that hotel is a role player with a script that we write and we bring this guy in like he shows up in that movie when you open the hotel room and there's a command center set up in there and it's like a heist script so it's kind of like an escape room

except we're running him through like a real heist like so he has his team and he has things that he has to go down to the restaurant and he has to meet a mark or he has to spy on somebody or he have to like full field craft I think people would fucking eat that up I mean Michael would you that?

What was it? I was trying to look up Are you fucking serious right now? Yeah, I'm looking up those programs you're talking about. Yeah, why don't you look up fucking job applications? You're just going to sit here

and not listen to JT and I have cutting edge ideas with the ability to have feedback for us? Yeah, no, I'm multitasking. No, you're not. You're single-tasking because if you're multitasking. No, I'm still switching.

Multies more. than two, Michael. You discuss me. Yeah, I'm switching and looking up shit. What shit are you looking up? So I'm trying to find You guys were talking about the Where people pay To basically get shit on for a weekend Oh dude there's hundreds of them It's so fun

I watch Instagram videos I would give you some names of those programs But I don't want people to go to them So I don't want to actually say it Yeah but you know what it You know what it is I mean It's it's you can Google Seal Experience It's like you get

But that's social media Like it's it's a way for someone That didn't go Whether it's someone who didn't serve Whether it's asthma or whatever The hell it is Is it actually gonna Is it gonna

scratch that itch, I don't think it does. I think it's a better indication that people are so devoid of physical experiences that mean anything in life that that's where they're landing on. Yeah. I mean, I think it's something to, it's something to post about, oh, I went through this. Because look, if you live in the suburbs of El Dorado Hills, California and all your golf buddies and you're the guy that went through seal for a day, you're now the coolest guy they know. That's unfortunate. God, that's unfortunate. But think about it.

Those communities exist out there. Like, the coolest, like, like, like, like, like, like I've listened to conversations and airports and everything like with, with dudes telling the coolest story of their life. And I'm like, yeah, that's, that's Tuesday morning before I even walked out of the door, bud. Seriously. All right. Back to your idea about the hotel that Mike was clearly fucking ignoring us. Oh, that's right, the hotel.

Don't pretend. Do not try to hop into this. movie thing. Do not try to hop in. You are clearly not paying attention. You are excluded from the remainder of this conversation. I've worked for a contracting company when they do executive survivability courses. And I role played as a tale as a spy and things like that.

And it's fun as fuck. Because you're literally, I was following the guy that owned Blizzard games. And I'm like, I'm standing next to him in the toothbrush aisle at Walmart. Isn't there a Michael Douglas movie that's very similar to this where he like jumps through his ceiling at the end? Isn't it called The Game? I think so. Your original idea may not be as original as you think. Well, I'm not saying that it's fully original.

I'm just saying, why don't we try this? We could do that, actually. It would be cost prohibitive for most people, but what you described would be fucking awesome. Their experience would be insane. It would be. It would be booked once a quarter every year until 2029. Is it called the game, Michael? Mm-hmm.

1997 film. What is the synapsis? Here, let me pull that shit up there. I'm going to tell you what it is. It was basically your idea, but it's called the game. What do we got? The game. A plot.

A wealthy, selfish investment banker in San Fran. Lunch with a strange younger brother, gives him an unusual present for his 48th birthday. This is basically going right down. Right down the road. Yeah. That's a really long summary. Let's just say that it's...

Scroll up, Michael. Actually, go the other direction. Go up. No, the other direction. God, damn it. Up. Fuck. It tells the story

of a wealthy investment banker who is given a mysterious birthday gift by his brother. Participation in a game that integrates in strange ways with his everyday life. As a line between

the banker's real life and game become more uncertain hints of a larger conspiracy begin to unfold. For anybody who hasn't watched this movie like at the end, basically the whole movie

is kind of what you were describing. But he doesn't know it necessarily like it's a surprise at the end. No, he falls through a roof at the end. I think he actually might have been trying to commit. I don't remember what it was, but it was like this crazy life experience. And then at the end, they're like, all right, cool. Now you can be a part of other

people's games. Because nobody will tell you shit about it until you actually go through the eye of the needle. That's kind of like that haunted house out in Tennessee that has like a 30 page release form. Yeah. Yeah, it's really fucked up. How do you know about this? When the Goon did a video on it. It can make you eat your own

shit, it's fucking crazy. Nobody can make me eat my own shit. McCamy Manor, I think. Yeah, it's there's a waiting list for this thing too. Nobody makes me my own shit. Well, I'm just saying these people are like they sign up to be tortured for like three days. Does it specifically say shit stuff? Because that's gross. Oh yeah. It's in the, it's in the whole

release and stuff like that. Like you may get a bone broken like it's fucking crazy. Jesus. Yeah, see people are hurting for experiences. How the fuck did we get on these topics? We are so far off the rails. This show is just a YouTube rabbit hole of, oh, fuck. But now let's go back to how cool we can make this. Because, again, you and I could cast badass role players. We know all the people.

Like, we have everybody. And then you just, honestly, we all sit, you know, four of us sit down at a table and we kind of draw out the path that we need our, our player to go. Yeah. And then we create each scene that's going to happen. And then, you know, you train the role players to kind of like push. Are we talking like multi-day? Seventy two hours, maybe? I mean, I think we start with 24.

I think it's a night. Like, it's a whole night. Like, in the end, like, he actually does get into a safe steal something. And there's a bit of a chase on the property and then they're free. And then that's it. It's over. It's like, you're done. That'll be pretty amazing.

We should probably start planning this now. We should. I mean, because it would be an amazing film, too. We know all the people. Can you imagine, like, the hidden camera footage of all this stuff? And if it's all our friends, too, that person gets to interact with, with Mike. with Evan and Matt and like like like this becomes like oh my god but they're but they're in character and stuff like that like it's like legit and there's there's choreograph fight like there's

a fight in the bar like there's what's our next steps here oh well now that you said that you're in i'm in now i was in before you described it okay perfect first step is to cut my gluck because he didn't show us even the regard to listen to what we were saying well we needed confirmation i have the game ending scene right here if you want fired away this is how i think we get pulled off of YouTube. Well, for those of you in your car, we're not sorry, but. Yeah, I swear, what do we got here? Yeah. Yeah, he's on a roof. Oh, I think he kills somebody and then makes the decision to kill himself. Yeah, there's definitely a dead person over there. Yeah, and somebody's upset about it. Oh, yeah. Yep. Yeah, now he's just like, walking towards the edge. Yeah, for those of you listening on the edge of a building, he has just stepped up. Will he contemplate or just full send, though, is the question. He's contemplating. He's waiting for... Oh, no.

Oh, damn! I mean, here's what I'm going to tell you right now. Shit body position, right? Like, no attempt whatsoever to exit in a stable. Yeah, he's just tumbling. Oh, well, this is very interesting. He's having flashbacks. I mean, how is he saved from this?

He goes through the glass. Like, how could they have predicted this? Well, I don't know if you know this, JT. This is a movie. Boom, into the airbag. I have questions. The risk assessment on that. Let's say the individual is distraught and decides to jump off the other side of the building.

Exactly. That's what I'm saying. You really? I mean, again, right? When we go to the theater, we suspend belief. So, but then this is his birthday present. This is his birthday dinner. Wake up.

Congratulations. Oh my God. What a mind fucked. You mean, I didn't actually murder somebody? How do you? Yeah. you actually like he didn't sleep that night

he probably slept well because it's again it's a movie so we don't actually have to worry about the emotional impact on this person the concept goes right into what you're talking about though there is a finale it would take a lot of our time to set it up there's going to be a lot of

zeros associated with that we're going to need to make a friend that has a hotel that was willing to close for a day I've already got that handled okay and then and then I don't know about the closing for a day part, but I know somebody has hotel. We'll have to discuss the second portion of that, but I do know somebody who has a hotel. You could almost, you know, it would be almost a better setting, like a lodge.

A lot more remote. You need somewhere where you can control all aspects. Well, and we need multiple, we need multiple locations too, like, because this has to be almost, it's a scavenger hunt. You know, this when, when, when, when he shows up, you know, it's, it's, I see it. He's almost like, okay, he checks into his room and then he has to go downstairs and you're looking for, you know, the lady in the red dress. And she walks up to him and whispers something in his ear, hands him a key card that has a room number on it. When he enters in that room, there's his team. And they've got the screens up.

And, dude, we've got everything. Like, it's so cool. Like, we have what files on people that are all. Here's what we have. We have what people think it's actually like and what they want it to be, not what it's really like. Yes. Which is like dusty IBM fucking tough books. Plywood.

Plywood. Uh, butcher paper with really shit like black sharpie marks on their misspelled words. Like not to scale maps. We've got yarn around the room. Like, like, hey, you got to, you got to work on getting through lasers. Plus, we know enough people who work in the Hollywood space. Like, you could make that, you could have like full pirate techniques. You could have like squibs, everything.

Yeah. Like that is what I'm talking about. That would be a thing. And I think we could find our test client. I think that wouldn't be hard. I think they need to find us. That is true. They know how to find us.

We just keep talking about that. And we say, when you're ready, the cost is $1 million. Oh, that's not enough. I think that would cover it. Let's cost it out first. Okay. Let's do a rough sheet. Because again, it's only one night.

So we're paying people for a night. Let's do a pro forma just to make sure that we're not completely just butt-fucking ourselves here. and out of pocket like half a million dollars. Now that'll answer me this. How would you put that on YouTube? I would, I would shoot it. I would shoot a documentary around us doing it. Would you do smaller segments?

Like how would you release something like that? Oh no, I would do the whole thing. I think that would kill as like an hour and a half like special. Or why even go to YouTube? You could put it on iTunes. But if you did, I mean, I'm just trying to think back about the, yeah. I'm just trying to think back about the conversation on YouTube and what works and it doesn't. How would you though from the lens of somebody like okay actually

maybe we'll sell the whole thing to a streaming service but we could promote this shit on YouTube would you just pull out the highlights and create a video around that or the most try to tell a short story in like a 10 minute or less if you want to be super effective at it I would I would be forward thinking and invite somebody like Coffee Zilla to be some sort of part of it and say you're in charge of promoting Like because now that's a massive channel like and then it's like you're part of this now But we want you to run the promotion because I mean a guy like that is so talented and telling a story Yeah him doing a 20 minute excerpt on this crazy

Unattainable experience that one person can do a year like boom we're in but here's the other thing you got to think about We're in a writer strike right now and we don't feel it yet but in October Nothing's been shot there's gonna be no new content on any streaming service at all, and everybody's gonna be going, well, wait, what the fuck? We have nothing. So that's when our documentary is like, hey, Hulu, we have this that we made.

And they're like, give it to me. I forgot that there was a writer's strike. So that just basically shut down all the Hollywood. They have stopped. They have completely stopped production on everything. So we don't know it. You don't feel it yet. Yeah.

But by the fall, when nothing new comes out, everyone's gonna kind of be going, like, why do I pay $26 for Netflix? Yeah, for the same old shit over and over again. I think we just created a pretty revolutionary new business idea. I think we did too. Yeah. And it would be insanely fun because what you...

For both parties, actually. Yes, it would. Yeah, I would have a blast. We get to be role players and do a bank heist, especially if you put yourself on the heist team. Oh, yeah. That's awesome. Yeah.

Like, I want to be the concierge, like in John Wick. Oh, 100%. Like, you know, at some point. Like he has to come see me and I hit a button and there's a whole wall of weapons. For dessert. See, now he's in. Now he's sold. Fuck him.

It just sucks. It doesn't work here. Here's his role. Here's the role I envision for you, Michael. Very tight, leather clad. There's a chokeball in this. It's in your mouth. And you are just getting bottom bunked.

And a door opens. And it's like, it's. a scene where it's like it's an ethical dilemma for the participant does he go in and save you or just take a step out and close the door and continue on with his life say who says i need saving in this situation that is true we even have like we have like a scripted domestic disturbance happening in a hallway in the hotel room that like is interrupting one of his missions like yeah and like it's so immersive where like he forgot whoever this person that goes through it They completely forgot that, like, we have planned every step of this way.

I like it. I'm in. We bring in a good line producer that handles all the logistics, and then we get some of the seer guys because they know how to script, like, the whole RR team thing. Yeah, they just know how to do it. You want to talk about an experience, Michael, check this out on a positive note. I got hit up yesterday. There is a group of F-16 pilots who asked me to come speak at their graduation. Nice.

Luke. I don't know where it is necessarily. But to sweeten the pot, there's a potential that both you and I could get a backseat ride. Oh, hell yeah. I had a Hazard Leon here. We agreed that his call sign is, in fact, Bottom Bunk, and he's going to have a patch made. We'll get it done. We'll get you a flight seat.

I could wear my patch all riding an F-16. That shit. Michael, like, passing out with Bottom Bunk as a patch, I'm watching that video. We could do that under the BRCC banner It would fucking do great It would kill Yeah Well I would just say

In preparation of this I would go get a physical And if you can get him in a chamber Get him in a chamber Because if you show up with But that's the thing is You gotta look at all the steps That they have to take

To get you guys in that backseat I've already been in the chamber I've already done a back seat Right on FAT You're fine But you have him ready So he has his paperwork in hand I don't want to be ready

Yeah but they're going to be like Oh he doesn't have a chamber card We can't take him They specifically mentioned your name Oh wow Chamber what? Like a G chamber. A G chamber?

What the fuck is a G chamber? The thing that goes around. No, you don't, it's not, it's not, it's not, it's a centerfuge. It's the, what did, haps. Hap, high altitude pressure. Pressure. I had the, you know when they give you the briefing and they go, hey, one in a million people have air bubbles between their teeth and their skull. And this is going to be incredibly painful.

If you're one of those. I don't remember that at all. That was me. As soon as we went up, it felt like my teeth were coming out of my head. And I just started screaming and I fucking passed out. Awesome. So Michael, the Hapts Chamber is, do you see a representation

of it in an old movie, a few good, is it a few, no, it's not a few good men. It's an officer and a gentleman. Oh. Part of the free fall qualification, Michael, is that you have to, they take you up to altitude. You have an oxygen mask on,

but you take it off so you can experience the effect if the seal on your oxygen mask would fail. And you like, you live, they like. Try to do math. Oh, no, it's very simple shit. They'll hold up like four cards and say, point to the king. And you're like,

I like grapefruit. Yeah. So they probably, actually, they might actually have us both do that, would be my guess. Right in F-18. 16. 16. Excuse me. So, yeah, you're probably going to Arizona if they're the graduating class.

It was actually in Texas. Oh, okay. Then that's probably. It might have been San Antonio. There is training there. So, we'll see if we can make it. It's in November. Cool.

I wrote back. I wrote back and I was like, count me in. Yeah. Then that's when we'll do time for pie. Dude, we will get the fucking top gun, slow motion walk with him. I'm imagining a flight suit that's just a little bit too tight. Moose knuckle blasting just out of bottom.

Oh, we're going to take him up the night before, though. We're going to get him fucking hammered on Jack Daniels, and we're going to have him eat a bunch of pizza. No, no. You would die. No, we're not doing that. You're not mentally strong enough. But here's the thing is if it is at Randolph,

then I have all the cameras and everything that we would need to do this production. I'm just thinking the top gun montage as we could do would be fucking ungodly Plus how hard would be to throw a GoPro in there with the rear facing I don't know how they capture the actual Audio that they're talking I'm sure that's a plug in somewhere but well if this falls through You can always go to Florida and I've got the guys that can put you guys in Jets because I used to have one Yeah, what I bought one last year you bought what an L39 why you don't know how to fly So okay

Do you still own this jet? No, I sold it Why the fuck did you buy a jet? Because that was cool, right? You are reinforcing the fact that some people should just never encounter money. Like, what is wrong with you? What was your plan? It was a lot of fun. How many times did you fly it?

I got, I, I, I racked up about 76 hours at the, at the, at the stick. I have, I have about 250 hours in a fixed wing, and I have about 150 in a helicopter. Okay. So I can fly. No, you cannot. You can't fly shit. You're supposed to. You have flight experience.

Yes. If my choice was getting in either a helicopter or an airplane with you or chopping my dick off, I'd have to think about it for a little bit. Do you know Matt? Like, Matt, Matt, Matt says he feels safer if I'm flying. Why? He just, he's flown with me a lot. But here's, here's, here's the thing. I put myself out twice in the jet when I was flying.

Were you wearing G suits? No. that's probably why. Well, what did you guys pull? Probably seven. But I mean, I'm,

it's Bush. I'm new, you know, and I did it to myself. If you're new, why were you pulling seven Gs? Because I wanted to. So you're an idiot.

We were at 22,000 feet. Yeah, so you're a fucking moron. Yes. Over Tallahassee and air traffic control cleared us to 2000. And my front-seater,

whiz, you know, he was the guy I got the plane with. He's a top gun, F-18 guy. Yeah. He's like, take us down to two.

flip us up and just pull and then I just woke up like two minutes later and we're just just a gnarly split ass yeah yeah okay fuck dude I mean and then I was like okay yeah maybe maybe it's time maybe it's time I maybe I don't try to to pursue this by myself if I'm going to do that what were you going to do with it though I was I had a blast yeah but what were you going to do with it like what's the point of having that jet content yeah it's just fun like because I I don't know if you know, like, I have a full, like, real ejection seat simulator, like a full... Why? I love it.

You are, again, reinforcing that some people should never encounter money. Like, why do you have an ejection sheet simulator? Because I, like, fly every night, like, in the sim, in DCS. What is DCS? It's digital combat simulator. It's, like, the most real flight sim, like, for combat aircraft. What do you mean you fly every night? Like, I go and sit in that thing, and I fly.

What in the actual flight? fuck is wrong with you. Who are you flying against? Friends, other, like, like, like, friends of mine. What's your preferred aircraft? F-18. I know, I know the most about the F-18. I can start it.

I can operate the radar. I can do everything in there. But so. You are way more of a dork than I thought. Yeah. I, it goes further because I started a, I started like an aerial demonstration squadron called the 15th ADS. We're the wet boys.

Yeah, but it's digital, isn't it? Yes, it's digital. But we all get together and we all fly and crash into each other. I'm going to tell you something. You're actually not flying. I know, I know. But I will tell you... Have you met any of these people in real life?

100%. Are they normal? Combat controllers, tech piece, like other pilots. So again, are they normal? One's an ex-Thunderbird pilot. So it's... Let me just... And how does the ejection seat tie into this?

Follow me on this for a second. I don't know if I emotionally feel safe following you on this. When you first watched Top Gun, young. Yeah. You were young teenager probably. Yeah. And you're like, this is fucking cool. And then you played Top Gun on Nintendo One.

Yeah. It was like, at the time, this is fucking cool. Okay, in DCS, I've flown a 25 Tomcat mission. So 25 aircraft with a guy in the front and the guy in the back And we're all going to attack a bunch of MIG-29s and we're all talking to each other like through because DCS has a radio Yeah, there's a guy in front and a guy in back all right You know what I'm talking about It's exactly what I was imagining

Lining out that scenario But it's two o'clock in the morning We're 10 drinks in and you're flying with 50 of your friends Like And so you have an ejection seat that's somehow associated with with this game? No, it's just my friend gave me

an ejection seat that he owns Blue Air. His name is Chef Barlow and I just built the Sim around the seat. Okay. So I'll show it to you.

It's a pretty cool setup. Michael, do you do any weird shit like this? I don't play this game. What game do you play? Is it called Hobby Horse? A multitude of games.

Do tell. I play a lot of Eldon Ring. It's a recent. What did you say? Eldon Ring. It's a... What's your username? I don't really have a user.

What do you call yourself? Just Michael. I don't believe you. I'm not lying here. You probably have some weird Elven... Bottom bunk. No, that's not going to work in an Elven type game. You would have to put that into an Elven translator.

Jesus. I don't know what to say about. So it has a head tracker to you. So like this is your, yeah, that's my setup. So like you're, it'll follow your head so you can look around just like you're in there. Do you wear a helmet? No. It's just a headset.

Oh, I bet it is. Something's sitting there right in front of your lips. Just out of reach, but you're salivating for it. God. Damn it. Well, there's another layer too. And this is where this kid. Well, number one, I let DCS is fun of shit.

I just like doing it. During COVID, started doing it more because nobody was doing anything. And that's where I met everybody. And we started all flying together and stuff like that. And when I started kind of researching the community, there is an E. Thunderbirds and an E. Blue Angels. None of these guys have ever flown real aircraft from what I could find. But they take this shit super, super super super.

So that's why I created the Wet Boys and I approached somebody that worked for Eagle Dynamics that made the game and had him build like really, really nice paint schemes for our, for the Wet Boys. So like we had our own jets in the game. Do you think that they were doing like online? So these are my jets. Like so this so now, so then I called my friend at Squadron Posters and I said, hey, will you release a poster of? the Wet Boys and I ordered I ordered Patches for our thing and I sent them to every fighter pilot I knew and told them to take pictures in their jet of it and we started posting all these up of like oh fighter pilots know that the Wet Boys are the best e demo squadron and it started pissing so we I was stealing valor Fuck yeah and I started so I started so then I started claiming that we've won 14 worldwide e demo squadron awards and they want like one of their members was like where are these fucking awards what we don't even we've never even heard of awards for E demos. Like they were getting so mad and we got into we got into one E air show because they have E air shows.

No they don't. Yes they do. No they don't. Who watches them? How do you watch it? It's on Twitch. So like and they have announcers and everything. Fuck right off.

So they announce us. You're telling me they have a virtual announcer. Some dude sitting in his fucking grandmother's basement like probably wearing a scuba mask and jerking off into a shit-built dive sock like announcing this yes yes I mean and you even have like there's somebody that pilots the blue angels

fat boy or is that what it's called the hercules and they do that that's boring as shit you're just flying a C-130 around an airfield like at least with us we're in F-18s do you think they have tryouts for their online blue angels a hundred percent it is so there some of those guys have been there for like 13 years and like they're literally

their email signatures are like jet one e thunderbird so these guys have never been laid in their entire life doubtful so so we get to our first air show year show yeah let's let's make sure we put and they announce us and we take off and we split in two groups and the announcer's like okay yeah we're gonna see and we just run right into each other and fucking explode and then two of our guys come in with guns hot and they're like, there's no guns at the air show! And then we were banned.

We were banned. Oh my God. Oh my God. So we were then banished from E air shows forever. No wet boys are out. The virtual blue angels are a group of enthusiastic hobbyists

who use PC flight simulation software to replicate the precision aerobatics of the United States flight demonstration. So this is my patch. It's an F-18 on fire. because that's us Michael

scroll down do you have any headshots of the people that are in this squad I may let's see what we Recruiting Oh my God

Whoops What is in the recruiting tab Let's see Recruiting 2023 applications are currently closed Motherfucker Wow applications are closed

Sorry if your dream was to be a virtual blue. During the application time period, the applicant will attend team practices and get a feel for the motivated atmosphere and high level of commitment that drive our team. We look for strong flying skills, but above all, we desire a positive attitude, strong commitment, and a willingness to learn. Be prepared for hard work and have fun. Are you fucking kidding? Virtual Thunderbirds have a website? Ooh, I don't know. Oh, my.

Dude, I'm telling you, they take the shit very serious. And I was stealing their valor. And it was pissing them off. I like it. Yeah. And, I mean, I got banned from any E-Air show forever. Well, I do want people to live their life however they want. And for whoever it does it, oh my fucking God.

I know who that is. This is, let me unmuteuely. That's mover. He's an actual F-16 pilot. Oh, maybe this isn't the video I was thinking it was. Oh, virtual Thunderbirds, yeah. But he's not on them. God, I hope not.

Thrustmaster. That's a good, that's some front-to-back action, too. That's a great call sign. Oh, he did fly with him. Michael? Mm-hmm. I cannot take any more of this shit. What?

Skip to the meat. Yeah, where's the trick? Skip to the good shit. Oh, here we are. Oh, here we are. Like, there they are. Out of position. All over the place.

They should like Thrustmaster Okay Pretty cool Oh what do you guys do in real life Nothing They shove mashed potatoes down their ass crack Like nothing is the answer to that And then they probably lick their fingers

Fuck We just went down a weird DCS reddle I don't even know where we started anymore Me buying a jet for no reason No I mean the entire podcast I don't even remember what the hell we started with It started kind of intellectual about Facebook marketing.

And then it just went off the rails, but that's par for the course with me. So let's go back to Facebook. Once they opened it up to marketing, but then once everybody's boosting their posts, how do you differentiate yourself in an environment where everybody's doing the same thing? Then they want, well, a lot of people didn't do it, though. Like, because again, like, they just didn't want to spend the money. It wasn't even that. It was many companies, it took like five years for companies to realize that, like,

Facebook was a powerful marketing tool. A lot of people ignored it. So really, it was all your deed. like your big DDC boom like of people running e-commerce websites where the only ones that were paying attention to it big brands like like you know that they're out there they just fucked it all off but that so those early years they they had that university that taught you like it would teach you how to go in and build audiences to serve ads to and how you could how you could formulate like a literal play by play people who built a platform showing you how to optimize it

Build these lookalike audiences. Like you would go out and find, like, because you would be able to, to, like, filter things of, okay, show me people that like the, the, the recoil magazine Facebook page. Show me people that, that like recoil magazine and Dunkin' Donuts. Okay, there's 30,000 people that both like recoil and Dunkin' Donuts. All right, let's serve them a coffee ad with a gun on it. Interesting. So that's kind of like a rudimentary explanation of how that all worked.

Yeah. So you're looking for like Venn diagram overlaps and you're targeting those people in the other. Yeah. So it's like we get Danny Worson up, lead singer of Asking Alexandria. He comes to hang out with this. No idea what you're talking about. We take a picture of him with coffee and then we were able to go in and go, who likes the band asking Alexandria, all right, serve them this ad with their lead singer holding the coffee.

All right. And then you have conversion off that ad based on. What's the single most successful video BRCC's ever done? BRCC? What is your success criteria? Sales? DDC sales. No, like views, I guess.

Well, the most, I think the most viewed thing that has our branding on it was probably the Daytona 500. Yeah. That reached over five and a half billion impressions. That's a lot. That's a good number. That's a good CPM for the cost of that. Yeah, I bet it is.

Yeah, you could take almost any number. Everybody was everybody for Travis to get 14th like unreal and then for NASCAR to be so like it was funny because all my buddies that are hardcore NASCAR fans are like that is the first time in NASCAR history that the guy starting in last place was interviewed first before they started their engines. They're like so it's just like yeah yeah. How about a video you guys have posted on a social platform? I would say like conservative comes out was well I mean he's. Hands down, it was how to be an American. That is what took us. That's when Matt and I moved to Salt Lake. About two weeks later, we filmed How to Be an American. It was right in like the first movement of anti-cop was kind of going around. And kind of wokeism like started like lukewarming and everything.

So we made that video. It had 80, it had over 80 million views on Facebook. So like that took us. where we were averaging about $4,500 a day and gross sales on the website, that took us to like averaging $25,000 a day. Probably overnight. That day, it shot us through the fucking roof,

but after that we never came back down was the thing. It was like, really? The retention was that high. Unbelievable. Because it just kept going, too. And then, like, Fox was reporting on that video and that blew that up. And so it's just like, that transformed us from that,

even though, like, that was right when Matt and I moved there because we were on a USO tour to Iraq with Range 15. The day we got back, Evan called. He was like, all right, guys, it's time. I need help with Black Rifle. Because again, like, for a while, we all had our boats. Like, I took Range 15. That was my baby.

I'm going to make sure that this movie gets done. It gets out. And we are successful with it. Matt had Article 15, like, and was just, hey, I'm making sure we have new shirts. We have good videos. Evan had Black Rifle. But we're all incorporated in all these things. And then we get back from the tour.

Evan's like, all right, we're heating up. Because Evan and I had many conversations of like, hey, once Black Rifle supersedes like Article 15's daily sales, like, then we're just going to crush down on that because that's the future, you know, that's what we see. Might as well follow the metrics. And the thing was by our third year, we reached market cap in Article 15. Like we were the only ones in that timeframe that was consistently doing one day, to five million view videos every month.

And so we saw the ceiling. Like there was no, we couldn't sell any more shirts. We had, we had essentially stretched that, that market thin. So that's where it was like, well, coffee is easier. And then, but which was crazy because right after 2016, like 2017, 18 is when the t-shirt boom happened and everybody started a t-shirt business. So it was like, you look at the, the kind of landscape of social media from like, Like 2013 to 16, our successes were celebrated by everybody in the community.

Then a lot of people tried to replicate it. And when it didn't work, they all came back and hated on all of us. The communities we come from are some of the most spiteful, hateful, and vengeful, especially through the lens of other people's success. Yeah. It sucks. It's weird. It's hard for people to wrap their head around the concept that somebody

can be successful and that doesn't come at the cost of your success. Yeah. Like this theory that there's only so much. Well, the theory is that to be successful, you have to stand on somebody's head and push them down. I don't subscribe to that at all. And it's actually a really easy way to infuriate people and create continuous outrage. Well, if you notice, that's there's a common theme from anybody that comes from kind of our backgrounds. I'd say combat veteran background. the second that they go into business, they come in like wanting to swing. And they think like their brand position or marketing concept is going to be attack everybody and tell them you're better.

And it's like, no, that doesn't work, man. What would you say is the most powerful platform right now? I think they're all independent. I think they're all independent. I would tell you that like your YouTube audience is your YouTube audience. And they don't really care about the other things. Your Instagram audience is your Instagram audience And they'll sometimes convert over to YouTube

If they like the long form I mean but I feel like Everybody is kind of in their own culture with this They have their own relationship with it Yeah Like what do you wake up and check first? Text messages

What's your first social app? News Well that's not a social app It talks about social stuff I don't know I'm not in a rush to like get on there. I think I'm the most active on. Actually,

I'm really only active on Instagram. Yeah. See, that's the thing is you, you have that relationship with Instagram. So if somebody's doing something on Twitter, you'd never even fucking know. I really would.

Yeah, you see what I mean? It would be like, astronomically anomalous for me to be. Dude, you didn't see what I put on Twitter? I don't go on Twitter. I have a Twitter account and I maybe log on to Twitter once a week.

I was going to say once a month. Yeah. That's it. Like, I just don't. So it's like everybody has their own personal relationship. So you should look at this as different channels. So you went some crazy numbers.

I was down with Chris Wallace doing their Modern Wisdom podcast. He brought up. Williamson. Williamson? Yeah. That's what I said? Williams. No, I said Williams.

Oh, William Wallace. It's Wollison. Whatever. He was awesome. God, Mike. What the fuck's wrong with you? He was awesome. And he, one of the things we talked about, Tucker Carlson launched his new show

on Twitter and in less than 24 hours. 94 million views. The same number of views for Fox during that time period was 1.5 million. CNN was like 750,000. It was like a 50x over all traditional media sources combined on that platform. I didn't even fucking know that he launched it.

That's how not in touch I am with that platform. But that's a big number. That's a big number. And that's the future too, because that's what Elon's doing. He was going, the second that he allowed two plus hour loads on Twitter is... Is that a new thing? Yes.

He's going to... Two plus hours. Okay. So he's, here's what he's going to do. Like, he's going to make it better to go over there, and it's going to force YouTube and Facebook to have to compete again. And this is good for us. It's good for context.

See, this is what happened in 2013. What I started to talk about. Why is it good? because in 2013 when I was talking about Facebook was like starting to encroach over on PayPal and starting to fucking steal what they were going against YouTube and it was right around when Google Plus

Google was trying to launch their Google Google Plus their Facebook and it fucking tanked and that's why anybody that talks about oh I'm launching a new social media app I'm like the largest company in the internet company in the world that has unlimited resources and control over

The search algorithm couldn't do it. You're not going to do it. So when Facebook was going against YouTube, they were giving incentives to load video on Facebook. And that's when Matt and I shifted. Our entire focus to Facebook loads was in early 2014 because Facebook was giving you more access to people. They were rewarding the content creator.

Yes. And so that's what's going to happen in the next, like year. So Twitter do you think he's going to want that like uploading podcast episode type stuff like long form content? What is he looking for? Or it's just another repository where you could if you wanted to. No, he's

well if you think about it, you can upload a podcast on Twitter right now and you don't have to worry about it getting deleted. Okay, that's a little bit more insight. That's more enticing for you than using YouTube right now. Because at the end of the day if we start going off on certain subjects that we know. If?

We're already so fucking yanked off YouTube already. I literally talked about watching a YouTube video. Or healthy. Yeah, I talked about a YouTube video that violated YouTube video policy that I use today. They're probably like, fuck this dude. Your YouTube is extremely healthy. What do you mean?

Like your numbers are great. They are? Yes. Be proud of them. I don't track them. You should be proud of them. It's mostly Michael. Well, they're good, Michael, aren't they?

Just joking. Fucker. You don't do shit on YouTube. You need to listen to our conversations. No, I do. Really? Well, also looking things up. Occasionally I miss a word or two.

All right, so now I've got to look at putting shit up on Twitter. Because again, you're not missing out, though. If you start thinking about it like that, you're not robbing a view from YouTube if it's on Twitter. You're serving it to another group of people that just have that channel. I fuck, I wasn't even aware that they had allowed that. Is Elon Musk an alien? Maybe. or he knows them.

I feel like he sees a lot of shit in space. He's got a lot of stuff up there. Yeah. He's looking in that direction a lot. He launched his shit out there. I mean, why? We haven't really seen like, what's going on with the James Webb?

Like, come on, man. $10 million on a telescope, like show us some shit. That is interesting. Why don't we have a live feed to that? It's just kind of, it's very weird. Like, the thing, because we're too busy fucking talking about. How dope would it be if, like, a fucking alien head,

like, creeped over the side, like, looking into it. That was our first contact. Yeah. God. The alien thing is if you want to really get, I'm going to give you a really good channel that you will get addicted to. Okay. It's called cool worlds. Cool worlds.

Normal spelling on both? Yes. Phenomenal guy, David. He's an astrophysicist at Columbia University, I believe. Are you familiar with this channel too, Michael? No, this is a new one. I was going to say, Dave. He's generally on top of shit.

Because I would be interested in this. Yeah. Space astronomy exoplanets astroengineering and the search for extra Dr. Yeah, David Kipping. Professor David Kippen. Okay. He is he is amazing at go to videos. He is amazing at explaining like and breaking this stuff down like some of his. That's an AI generated image. The second one. The third one dude the one. God damn it. Now I can't stop seeing how far ahead these fuckers are of me. using AI for all this? Oh, that's funny. How does Chat ChbT do it on a college-level astrophysics exam?

Probably pretty good. But go down to some of his older stuff. He explains, like, there are some really good ones that I recommend you, seeing, like, how big is our universe? Or, like, when he explains the whole time theory and things like that about, you know, when you really start unpacking the size feature of, like, we don't even know how big we are. That's what I'm saying. Mathematically, I think it's important.

I'm probably that we're alone. Also, I'm not scared. Like, I would welcome alien life. Yeah. If they're already here, they could have fucked us up a long time ago. How big is the universe? That's a great one. So I just recommend that because it, he just, he's so good.

He's super fucking smart, but he's good at breaking it down to where you. I'll just ask chat GPT to give me a summary of the video. Yeah. Yeah. That's great. But like, like, yeah, like, like, we don't even know how big we are in the grand scheme of things. We could be just tiny. Like in men in.

where we're just actually on a marble that's being spun around by other people. Unbelievable. Some weird. What's with this skateboard you brought? That's my gift to you. It doesn't have any wheels. Yeah, because it's a, I didn't think you were going to use it. This is a wall hanger.

Oh, okay. I don't know shit about skateboards. What do we got here? All right. So, you know, there's a couple stories to this. And one is in the TACP world, a lot of my peers and buddies and stuff always, joke with me that I'm the second most famous JTAC.

Who's the first? You. I am? Yeah. You just got better numbers, I guess. I guess. So cleared hot, obviously, is a podcast close to our hearts. Yep.

It's my favorite radio call. This is Danny Sanchez, one of my best friends. I'm wearing his hat right now. Little Eagles and Angels? Yep. Tom's so awesome. This was the last uniform his mom had, so we were able to I think she got like 15 hats out of this.

You're speaking about this man as if he died. He did. Damn it. They were assaulting and one of the A&A caught him alone and zipped him up. Insider? Yeah. But before he left on that trip, he left his skateboard in my garage because we go skateboarding all the time.

And this is his actual signature that was on his grip tape, which I still have his skateboard hanging in my bar. So we're pushing that out through Snake Farm in about a week Snake Farm is your company, correct? I'm bought into it. I had no idea that you did skateboard decks. Because we may or may not have been talking about Yes.

Some cool decks. We really want to do this for you. Because we've got the ends on all the skateboard stuff. We'll go ahead and do them. Let me know what you need for me. I've got designs to show you today. Yeah, we're talking cleared hot skateboards. Oh, they're cool as fuck too because Seth kicked it out of the park.

But his mom has a foundation. He's from El Paso. Texas. His mom's a school teacher there. So she has a foundation that just gives scholarships to kids from the school that he graduated high school from. That's awesome. So yeah, we'll be pushing these out. But this is that was his dark winged duck shirt, the last shirdy wore that we went skating in. It's like this is, I love this. It's pretty iconic, man. I mean, that's pretty badass to be remembered in that way on something that be used for an activity that he obviously really enjoyed. Yeah. That's dope. Combat controller. Michael, don't ever touch that.

attack P, combat controller. What's the difference between the two? So combat controllers are all soft. So special tactics. Okay. Same pipeline as PJs, correct? They split at some point? No, it's very different.

Because they go through air traffic control school. But don't they go through the initial pipeline, CCTV and PJ, and then they split? Everybody goes through A&S, like combat controllers and PJs go through the assessment and selection. Yep. Then they go out. Yeah. So PJs got to get some medical. I was going to say, they got to get some med training.

Yeah. And these guys are going through air traffic control, DZ surveys, and, like, how to survey DZs. And then CCS is at Fort Bragg, which is Combat Control School. That's the hardest point of them earning their beret. And then they head to Florida after that for AST Advanced Skills Training, which is just certifying them a five-level, getting them ready to go. That's when they hit dive school, free fall, all that stuff. And then they go to special tactic squadrons. Okay.

And then what's TACP? TACPs were strictly JTACs. So we don't, we're not air traffic controllers. We don't know anything about surveys. We can go to Pathfinder and shit like that. Why don't they just call you JTACs? Because JTAC was a certification for everybody. That's true.

It used to be ETAC before that. And then we started kind of doing the whole joint thing. So we strictly are terminal, terminal attack. So everything JTAC. And we go to conventional units first. And then after you get time with infantry and stuff like that, you are allowed to go to a selection to get put at ST units or the rain. Gotcha.

Okay. Fair enough. Yeah. That's awesome, man. I dig that shit. Hell yeah. Are you a skateboarder yourself or you just like the deck? No, I am.

So my dad was. Okay. So he got me into it. Skateboarding is what got me into cameras at 14 years old. Editing and everything like that. What were you editing on? my first system was at the school and it was an avid system. It was the very first.

Well, first it was two VCRs. Yeah. So you would run your cables in and you would pause, hit record, play, pause, hit record, play. And then we had a, we had a system at the school that would allow you to run an audio cable so you could put music to it at a certain level. So you would go back and run the music track again. And then in 99 is when they got the Avid system. Yeah, 99, 2000. And then that's when the first reboot of the iMac came out, the big bubble,

brightly colored things. So by 2000, we were working in the first version of iMovie. But you had to have capture cards for all this, by the way. Capture cards. Yeah, we were recording on camcorders on tapes. And then you would come in and run your AV cables into a capture device, into the computer and you would have to real time watch all your footage as you were digitizing it. Young people right now are listening to this.

Like, this is the dumbest workflow process known to man. Like, what the fuck was wrong with you guys? Oh, I have got a tub the size of this desk full of tapes. Oh, I bet. Thousands. God. I bet. Because I actually have the YouTube channel cleared hot productions.

Do you? Go to it. Cleared hot productions? Yeah. YouTube. How long have you had that? Since 2009? Oh, that was long before I got in the game.

And it's got, yeah, like I produced, like, the schoolhouse overview video, like, because there's no recruiting materials for us. Like, the Air Force was, the Air Force doesn't know fucking anything about us because we live on how is that possible? Because we live on Army bases. How do they get people into the pipeline? It was back when I came through, you were recruited in Basic. A guy came in and was like, hey, do you want to do this?

Dave you the pitch. Yeah. I'm not finding it, clear-top productions. On YouTube. Yeah. One word, no spaces. Okay, let's see. And you could put TACP-P schoolhouse overview, and that'll probably pop it right up.

And there's also the rocket jump fail. Oh, here it is. That was my plan. The rocket jump fail. Yeah. We might have to check that out. I really do want to show him rocket jump fail because that was my, so, so yeah, if you go to videos. And then, so the gift when I was leaving the schoolhouse that they gave me, as they said,

you can have the students for a day to shoot a video. I was like great this is what I'm doing rocket jump fail did you direct all this yeah just got work department and defense has approved a new extreme combat multiplier E-Cm invented by Freddy Johnson lights I want you to look at my poster that I make them do on the wall bombing self good or bombing self bad bombing enemy good right there Was that AT4? Yeah. Every single person in this frame would be dead. Yeah, right?

Watch my animation at the end. I can give this to you now because I don't have this anymore. So it could... Oh, maybe I didn't know. have it. Never mind. I used to have a sweet animation for cleared hot productions. I'm game. Do you know how to make that stuff too? Yeah. In motion? Or what do you use? Well, I started in motion back when, because in the mid-2000s, final cut was the industry standard. That's what I used now. Final cut seven, not, not 10. It's X. Yeah, X. When they shifted over to 10, everybody jumped

shit because they dumped 10 down. Like seven was very, very powerful. Okay. And that's where you had Apple Motion and that's where I started doing motion graphics, but now I use after effects. Okay, so an Adobe suite. Yeah. How hard is it to use? It's difficult. I was gonna say it probably depends on the complexity

what you're trying to do. It's a new language. The thing is, is like, I learned Photoshop very early on. Like, and knowing Photoshop helped me and everything else. Well, yeah, especially if you're in the Adobe Suite line. Yeah. Yeah.

That makes sense to me. All right. But DaVinci, I'm gonna get you hooked. Why, though? Because I'm gonna show you how, how, DaVinciiVinci is, is an editor suite. And when you understand, and there's a couple pieces of hardware

that I would want to get for you that's gonna make your life, you're gonna love it. Well, for clarity, this is like, we do like a camera switch back and forth. Oh, well then you don't need it. But I'm interested in what you're saying. Tell me more. Yeah, because like, here's one of the things I love about DaVinci.

So on the bottom of DaVinci is essentially the steps that you take in an edit. So the first one is capture and collect. Like, so that's your scrub. In DaVinci, when you, select your folder that has all your clips, it automatically dumps it all into one long clip. And I have a wheel and an in and out button. So like I'm not double clicking on each individual thing and scrubbing through. You're just going through one thing and you're you're clicking three

buttons. And it's dumping it into your timeline. So it just makes it in that order. So you're kind of like sequentially editing as you're going through. Whoa. So you do your cut face. Yeah. So you do your in out. Capture cut. Done. In out done. And it's put it on the timeline. Then you hit edit. When you're in the editing, it's your general edit timeline. It has your effects, your transitions, your audio, everything. Then Featherlight is a version of Asphra Effects. You skip that if you're not doing anything crazy with titling or stuff like that. Then there's a sound, a full sound mix, like in there.

So now you can go through and just focus on your sound. Make sure all your levels are good. Nothing's peaking. Nothing's fucking up. And then deliver. Deliver is just what codec do you want this out? What size do you want it? And where do you want it?

Done. What do you think, Michael? That sounds pretty sick. I don't know if we need it. So I ended it for me. But what if we could get it and then do amazing things? I changed last year. So I was a Premier guy from 2000.

That's the Adobe Sweet. Yes. 10 to 22. So 12 years I was in Premier. And one day, you know, I kept watching videos on DaVinci because I use all black magics. And for people listening, yeah, these are black magic cameras, which the DaVinci software actually comes with it.

Yeah. It's free. You have your full version. That ain't free. It comes with a camera. That shit ain't free. Yeah, but to the power of these 6Ks that you have here for the price, unbelievable.

Unheard of. Yeah. Like, this literally killed red, I think. Like, I mean, reds are still awesome, but it's way more accessible. Is this what? Yeah, I have the big one, but that's the add on one. So if you see to the left there, your big white keys are in and out. And then right right to the middle right there, it just dumps, you click that button and it dumps,

whatever you selected the in and out to you on your timeline. And then you just keep rolling the wheel. So you never have to take your hands off. Oh, that sounds nice. So you can do a rough edit in under like three minutes. Okay. What other hardware stuff would you get? For you guys, that would be it.

I have the big color, the manual color thing, but I obsess over color. Okay. What big color thing are you talking about? Like DaVinci makes a giant hardware. It's got all your wheels and everything for color. coloring. Oh yeah, we don't need that at all.

You wouldn't use it. I don't want that at all. Yeah, that's gnarly. That's insane. What do you think, Michael? Should we explore the space?

I think, and also we could do a whole bunch more content, just cutting stuff up with the smaller bits and putting it out everywhere and just, I think it's a really good idea. Well, I already found it AI to do that

since you don't. Well, anytime you want to just ship him out to me for like two days, you know, I have my whole studio. I can just sit him down in the seat and goes, this is how you use the stuff.

hardware. That'd be awesome. Yes, you can do all that on YouTube, but will it be faster if I'm like, oh, no, this, you're here, here, here, you ready for a road trip? In person as far superior. You ready for a road trip? I am. Okay. You got to take your own lunch money, though. I'll get you a ticket, but you have to get your own lunch money. Deal. All right. What the fuck else do you want to talk about? I can't wait to put you in our hot seat for time for pie. Be careful what you ask me. Hey, we don't really ask anything. That one is, just like no current events no social issues

it is just comedy it's like what what comedy movie would you make if you could make one like like and we just start going probably the gay vampire see that's really fucking funny the only blood he can suck is out of a dick though but why is the dick bleeding I don't know I'm fashioning this off of what I assume Michael

does in his off time did you get anything out of GDP like do you have the chapters yeah we should print them It's, we go to the chat GPT timeline. It will literally be the first prompt that I put into it. Why don't we put it by Mike and we release the book? And we just put it, we could just put it on Amazon for a print to order. And then.

By Mike Glover. But then it shows up in a other, other people also bought. I am into this deep level of subversion. Yeah, he doesn't know until it like starts showing up and on Amazon. Like people will start screenshoting of like, Mike, what the fuck is this? And they'll start posting it on Amazon. There are, again, to go back to YouTube's videos of people showing how to write a book a day with chat gpt and they upload them audio book or self-publish and like

there it's literally no actually take it back it goes chat gpt to another program that humanizes it another program that does a like editing scrub an editing scrub but what's it called where you uh use somebody else's words it's escaping me right now fissaurus no we're getting trouble oh uh plagiarism plagiarism it's a plagiarism check god i need some more coffee plagiarism check and then it packages it and it becomes an audiobook. And they're like, yeah, just do this once a day and eventually people will find something or they want. Like its whole goal is to get like Amazon checks. Oh, well, I like, yeah, I saw a bunch of videos of people that are using AI generated art to make like $20,000 a month by just selling like stationary and shit like that.

They just use AI for. You just upload, you know, vectors. We're in the wrong business. I guess. Or I just have an AI create that for you. I think it's going to oversaturate so much, though, those of us that know how to truly entertain will prevail. I think the entertainment aspect of it will always exist.

But you and I have a new business, and this is going to make us a lot of fucking money. There's no way AI is going to do that new business. Not at all. They could help us with the script, though. Yeah, it could. Maybe some of the artwork on the walls. We could generate some shit. Oh, if we had some hidden.

Oh, if things were really, like, we were talking phase four, like, when it's 20 million a ticket. Like, that's the thing. I'm talking inception. I'm talking deep sleep state inception. Yeah. Like, yes, could you imagine five years from now? We're running a three-day, like five person. It's a $10 million a ticket.

And you might die. Our waiver is 70 pages long. Brazilian jungle warfare where someone will get eaten. Fuck. That's my favorite baker's story. Baker Levitt? The walking potato? fucking hearing aids still can't hear shit out of him i know and he he takes all his phone calls

through him so you're just i always just hear ambient noise like just call i'll just see you later one of my favorite things to do to him is when i know he's with evan he'll like text me for information and i'll ignore his texts and wait for evan to ask me the same thing and respond immediately and he's just like what the fuck man oh he gets so mad i know and that's the problem i know I love it. And so I can't help myself. I absolutely can't help myself. We were driving him crazy on our on our river trip a few years ago because Evan and I invented

this thing called horse math. It's where we will start talking to each other loudly around other people about something that you know like like we were in Idaho and we're in a like cowboy convenience store. There's like ranchers in there like buy and feed. and I'm like yelling at Evan from an aisle away. I'm like, he was like, hey, do we need horseshoes? No, you know, like that's why horses sink. And he's like, what are you talking about?

And I go, dude, a horses shoe weighs 26 pounds a piece and horses have like 64 shoes. That's like 800 pounds of fucking steel. And he's like, yeah, you're right. He's like, dude, that's why you can't put him on ferries. He's like, yeah, we shouldn't take him on ferries. We don't want him to sink. And these cowboys are like, what the fool?

Losing your minds? Did I just horses have four to eight legs like 64 shoes 800 pounds of iron like good God And so we did the same thing on a bus and Baker was like stop it we're like we're like this up this bus doesn't have enough tires for the amount of people they're going the bus drivers like excuse me she's like when and I go Evan it's four people per tire right this bus only has four tires I'm like we need six to eight more tires if we're all going to get on this bus and she's like what people are ready for that level of shit yeah it blows their mind there's a sophistication to that and a level of idiocy that's combined is tough for a lot of people deal with. I've been begging them to let me do a campaign I call Rocket a Lama. Rocket a Lama? Yeah.

So PETA headquarters is in Norfolk, Virginia. Okay. And I want to put like 10 billboards off the freeway right before their exit that's like, Rocket a Lama, coming soon, shoot a live Lama with an RPG. But like, because it would cause a cause a bunch of dismay, you'd have the local news out there like, hey, dude, where are they putting and then I would like give an address to like an empty field? Yes.

That would be national. It would be everywhere. And then they would find out that it was black rifle coffee that just took out a bunch of fucking billboards to fuck with PETA and we'd be like, yeah, we're trolls, bitch. You might want to do that through a subsidiary. Yeah. I mean, I don't think it's illegal to lie. I think it depends on the court.

I think we really should dig into that a little bit. Like court of law. It's fucking illegal. I just want that clip right there. I don't think it's illegal to lie. Context really matters in that statement. I mean, you can just say, yeah, we were just kidding. But were we?

I mean, that's the thing Evan and I have wanted to do forever. Like, we were going to rent, like, commercial space in Salt Lake City and say, like, Ming Lee's Handies and Sandys coming soon. Like, like, home of the $12 sandwich and handjob. The question is which one costs more? Is it the sandwich or the handy? Ooh. I mean, split down the middle, I think.

Pun intended, I suppose. On that, we got to get back to the coffee shop and get prepped for fucking Glover to come into town. Well, hopefully he's on time. And hopefully he doesn't have a book about a game vampire that's online by tomorrow morning. Yeah.

We can get some cover artwork. It started to spit that. Well, I can make it now in mid-jury. Yeah. I know the prompt. You know you can have chat GPT write prompts for mid-journey? Like it's just AI built on AI. You use it all congruent.

Do you think it'll ever be good enough to fool people like a fully AI generated content? Like it looks real, the movement. Did you listen to the AI Joe Rogan with Donald Trump? No. Go to YouTube. AI, Joe Rogan, Donald Trump. So this is completely AI. So again, like you're saying, we're in version four.

Yeah. Watch how close it is. in version 4 because it it assesses I mean it invented this by the way like as if oh if Joe Rogan did have a conversation with Donald Trump the Joe Rogan experience number two and I'm really excited to be here with you today I have to remind you to every single word in this podcast has been generated by AI using chat GPT so this is not me Joe Rogan speaking and these aren't the real voices of the people will be talking about this is just AI technology

showcasing what it's capable of Does it have video too? Not yet Skip it down a little bit I want to hear Trump's voice The athleticism The courage, the power It's just tremendous

Absolutely have you seen the latest match I have Joe So yeah it's it's not 100% there This shit's been around like four years But here's the thing They're talking about the UFC event that Trump was at the other day, so it grabbed something that was relevant to that

time frame. So it knew to have Joe asking him about being at UFC. It really looks more like a Peter Attia than Joe. How has that impacted your life? Let me tell you, Joe, it's been a tremendous change, unbelievable. It's definitely nailing the excesses verbiage that he uses. Yeah. But it still just kind of has that monotone computer.

Infliction Polish up the software A few more versions though Yeah Then this is And show them the song The Drake and the weekend I think it's called

I found it a while Night something or you can just type in Drake AI song like that one That right there Fully Fulable You can't tell that that's not like And that's what's funny is Yeah that's it

Does it have a music video There was they keep taking it down Somebody did an A generated music video. So AI built the beat sounds like a real song. Holy shit. Skip ahead of the weekend, dude, because like it's like halfway. Yeah, right here.

How are people supposed to know the difference? That's what has everybody on fire right now in the music world is because this song shot up to like 26 million plays on Spotify before Universal had it ripped down. And people are like, this new song to ban. This shit's scared the shit out of me. Yeah, we're dead. There are a few spots where you can kind of tell it like skips a little bit, but for the most part, it's pretty... How many million downloads?

It's like 26 million. I mean, that's how the cart gets so far out in front of the horse that it'll... And it's the same thing about AI's generating fake news stories, depending on which direction it wants to be weaponized. Like the volume, the tsunami of information could be so much more than people could tolerate or handle. It goes back to the article you read, Mike. Like, I don't know where you go to separate truth from fiction. A view is going to be considered currency, like a real view in a few years. Because like you're saying, everybody, like, here's what happened.

Well, then what about the AIs that create bots just to artificially inflate the views? Oh, that's dangerous, too. This is going to get weird. Yeah. It is. I'm here for it. Well, yeah. Because we'll be off at a hotel.

Fucking, it's an expensive. ticket anybody out there that wants to take it what's the name of the experience let's end it on that let's ideate on the name of the experience you know that I think that's something we got to discuss for a while because that's key we have to have a really cool logo I mean it has to be very pristine like because it has to I and you'll get one shot at it I see a feel like the John Wick thing where you open up the the coin because I think the like when you book your thing the invitation is an experience too Like you get an Apple unboxing.

Yeah, you get a hand delivered thing that has wax, like, and it's like, it's giving you your orders. Very John Wickish. Did you see the newest one? Yes. It's like eating what's inside of a baby's diaper. It's so bad. It made no sense. I hope they never make another one.

I didn't understand. Any of it? Yeah. Beyond John Wickoon. Like, why did he go to Japan? Like, why did he even go there? It made no sense. Because they were going to come to him either way.

Okay, whatever. I hope there's not a fifth. Interesting. I'm pretty sure he told me that there's not going to be a fifth. You need to see Sasu if you haven't seen it yet. I've never even heard of Sasu. Sasu is a must, and I will. Is it better than John Wick?

That's actually a fucked up question because everything is. Sasu is about a Finnish general that like went on a giant Russian murdering spree during World War I. And he was so incredibly dangerous and crazy. And he killed like hundreds. Oh, is this the movie with the Germans? Yeah, I've watched it twice. I didn't know it was called Sasu. Yeah.

Yeah, I watched it once. Where is the gold? Yeah. He gets gold? Yeah. Yeah. And he only talks at the, well, spoiler alert at the very end. Sisu.

Yeah. Csu. Yeah. I was, I was visualizing the logo in my head. Yeah, I watched it. And then my middle son, Tyler came home. He was like, oh, we got that. I want to watch it.

I'm like, to watch it again. Oh, let's watch it again. I would say would over the top in grotesque violence. Yeah. I mean, the plane. The plane scene, it's awesome. Yeah, but you're not climbing out again, spoiler alert, you're not climbing out of that bog. No, you are a fucking waffle stomped pancake at the end of that.

And later this weekend, I'll tell you about my fiction concept I have called fatherless, which involves that. Okay. And it's really... I'm in. What do you want to close it out on? You're going to come back out here a bunch anyway, so we can do many of these episodes. I love it. No, no, this is my, this is my Super Bowl. Okay.

Cleared hot was my number one goal forever. Really? Yeah. That's dumb. I should ain't higher. Hey, I love this. All right. You get to close out.

Closing thought by JT. Not of it. I'm excited for us to get to get hopping on our, on our experience thing here because I just And this is a skateboard project. The skateboard's coming out. Yeah, we snakefarm.com is our, is our website. And. Why not dot com?

I don't think they had it. I think, I think the snake farm had it, which is a farm out in San Antonio that has a bunch of snakes. Makes sense. No, no, no. It's snake farm. co.com. That's

There you go. That's going to trip some people up for sure. Perfect. And yeah, we can't wait to get you on time for pie with me and Caleb because it is. San Antonio? Yep. Cool. Yeah, I'm due for another visit out there.

Yes. Cool, man. All right, brother. Take care.