Cleared Hot - Powered By BRCC - Full Auto Friday - Round 70 - With Evan Hafer

Episode Date: September 10, 2021

If you are a coffee head or coffee fan, this is the episode for you. Rapid-fire Q and A with the founder and CEO of Black Rifle Coffee - Evan Hafer. We covered just about everything possible on the subject, favorite techniques, must-have gear, geopolitics, global warming and the impact on sourcing coffee, historical figures we would want to share a cup with, and so much more.

Good morning, ladies and gentlemen. Before we get into Q&A with the man himself, let's talk very briefly about the brands that make this podcast possible. Today's full out of Friday is brought to you by On It. Surf on over to Onit.com slash hot. If you're interested in total human optimization, if you're not interested in that, then I guess don't. But if you are, surf on over, you're in the right spot because the podcast logo is there. And right across the top is going to be where you're going to spend your time. Supplements, nutrition, fitness, apparel, sale and more and content. And I don't know what you're into. But if you want to see some stuff that I'm into, right there on that main landing page, starting from the bottom, total gut health for exactly what it says. Fitness equipment, if you need some. Power food active, which is a protein powder, but also has a host of other micronutrients to support your body and alpha brain. Their flagship product, I'm going to say, which is a neotropic, which helps individuals with their memory, focus, and processing speed. People ask me, does it work?

Yes, it does. So if you're looking for the path to total human optimization, on it.com slash hot. And this episode is also brought to you by Benchmade Knives. Headquartered in Oregon City, Oregon, of course. Benchmade Knife Company has been manufacturing high-quality cutlery for over 30 years. They take pride in the fact that they manufacture an heirloom product with the potential of being passed down from generation to generation with proper use and care. Each of Benchmade Knives carries a limited lifetime warranty and free sharpening and maintenance

throughout the life of the knife. I don't know if a lot of people realize that, but if you send your knife back, dude, it comes back in tip-top shape. So if you have one of their knives and it needs some work, take advantage of that and send it back to the company. Benchmade puts a strong emphasis

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Go to benchmaid.com and view their entire selection. And that's it. My guest for this full auto Friday, this, that's not even a word, for this full out of Friday, is the man himself, Evan Hafer, the alleged co-founder and CEO of Black Rifle Coffee. Nobody really knows the true story. But here he is, talking specifically about coffee.

I'm looking at danger close now. Oh, one of a minute. All right. Are you ready? I'm ready. This is legitimately all questions about coffee. Okay. People have questions about coffee in general and your coffee. Question number one, I'll be on my phone.

Please. People watching only to read the goddamn questions, okay? Because I have them save them my phone. Take it easy. Dear Evan, I currently go between three flavors of black rifle coffee. Clear it hot. No bullshit. He put that one first, which, by the way, I've got nothing but amazing compliments on.

I made a coal brew batch with it. I'm going to be totally honest, I took an entire bag and made it with the entire bag. With a gallon? Was it one gallon to your entire bag? It was 40 ounces. I don't know how many ounces are in a gallon. I fortunately had my first few sips while sitting on the toilet because the graphic on the bag is exactly what happened. Also, I was going to be gone for a bit, so it was a three-day seep.

Oh, nice. It was That's like lightning in a bottle My friend Yeah How it gets on the underside of the bowl It's just like Stand by

Moving on I go between three flavors Of black rifle coffee Cleared hot gunship And silencer smooth I can't seem to get the ratio Of coffee to water right For my pour over pot

And I don't want to go digital With a scale What is a simple Old-fashioned measurement That I can use Um Well that's that's gonna be tough Like

it's like what I try to explain to people is if you're reloading ammunition and you're just trying to eye your powder you're going to get some zingress you're going to get some fucking you're you're going to get lots of inconsistency because it's not possible to do it with the human eye uh it will fluctuate so one your gain your granularity size will determine the the flavor so if you're finer it's going to be a little bit stronger it's going to be a little bit stronger it If you're coarser or more coarse, it will be weaker because the coffee doesn't penetrate and then steep through and make, we'll call full saturation level coffee. Now, you can go too fine, and that'll slow down and create too much saturation. So it's not only the balancing act between your coffee to water ratio, but it's also the granularity size. So you can decrease your granularity size or increase it, and that'll fluctuate the flavor. So you've got three different variables that you're going to have to work through.

How much coffee you're putting through what the water temperature is and what the granularity size is. So those three things are going to determine your perfect flavor. I don't tell people what their perfect flavor or what their perfect taste is for their palate. I have mine, which is a 1 to 16 ratio. So 30 grams of coffee creates 480 grams yielded of liquid coffee. So ground roasted coffee to liquid coffee. You got to use a scale. I mean, I've been doing this for a long time, and I test myself every morning, by the way.

So eyeing it, trying to get 30 grams on the nose. Could you use a measuring cup, like in a pinch? Sure, you can use a measuring cup. You could, I mean, what I would do then is, but you still got to start with how many grams are in the measuring cup. Yeah. You still got to start with that to figure out how many grams to, like, I don't understand what the resistance is to trying to get a scale. Like, it's 30 bucks. As you were just saying that, I was literally thinking in my head.

I think the answer to this question is to get a scale. Yeah, just get a scale. It's 30 bucks. Good God, man. And then measure out with your measuring cup. If you really wanted to and figure out and like draw a line in there. And then I guess then as long as... Then do it manually.

If the grind was the same, right? Because it would... Yeah. If you're getting pre-grounded, it doesn't matter because it's all going to be ground, ground basically at the same. If it's coming from us, it's all going to be basically a pour-over grind. So you're good. But just borrow a scale?

Maybe if you don't want to buy one, just borrow one from somebody. Or maybe take one from your reloading table and just, you know, use it there. I don't fucking know, but use a goddamn scale. That's good answer. Are global politics and climate change affecting coffee availability and price? Yes. And this is a really complex problem, so I'll try to like chop through the forest as simple as I can on this, which is coffee is still a commodity and it's a commodity's priced and then

traded, right? So when you're in a commodities game, you're always trying to lower prices. That's the way it goes. And then different countries have different regulations specifically on labor. So practices of labor, what qualifies as sustainable agriculture. culture is a wide variety of variables. So when you're going to South America, for instance, and you're looking for a good coffee, if you're going to go to, you know, ethically sourced, fair trade, shade grown, organic,

all those qualifying factors are good. They're not great. They're just okay, depending. They're better than nothing. So geopolitically, what I would say is, yes, but most of the price increases are coming from a lack of labor or labor restrictions based on COVID, not necessarily politics. So if you're labeling COVID as a semi-political or political issue, then yes, you could say this. Climate change for sure, but climate changes all the time.

So you'll have more rainfall, less rainfall, you know, increased temperature throughout, well, throughout decades of us growing coffee. You have increased coffee consumption, too. So increased coffee consumption in the United States specifically because we drink the majority of the coffee internationally per capita. So price, geopolitically, what's affecting it, mainly COVID, to labor, and then three, climate change, yes, but mainly it needs to be a diversity of coffee genetics

that makes it more resilient towards, fungi and things like that that will ultimately increase the resiliency of the coffee and make it more resilient to climate change. Interesting. Two questions. One, what level of coarseness is best for a French

press? Two, what is your go-to suppressor for a 556 SBR? Oh yeah, that's easy. Send me some softballs. You'd be surprised the number of, I tried to pick ones that had themes because there was a lot of repetitive questions.

Okay, so number one on the French press, just don't drink it. It's disgusting. Stop drinking it. It's powerful. Yeah, just stop. Just a general rule of thumb, just stop. It's disgusting. If you have to, if you absolutely have to drink a French press, course, the more coarse, the better.

So when you look at kind of the direct comparisons, salt, pepper, and above pepper. Go above pepper as far as the granularity size and coarse. Oh, interesting. because when a French press is steeping, which typically you want a 1 to 12 ratio on your French press. So water to coffee, it's 1 to 12, 1 to 10. Okay, so it's lower coffee to water ratio means you need to also steep it for, I think, depending on the size of the French press,

you're up to five minutes depending. So 1 to 12. you're going to put your coffee in, then put your water in on top of it. All your grounds go to the top. When they start to naturally fall, that's when you press it. A lot of people, what they're doing is they like put their coffee in,

they put their water in, they just try to shove that shit down. Don't wait for it for at least two minutes before you start to press. Wait for it to naturally fall. And you'll look, if you're looking into your French press, and you'll see, you know, if it's got glass, you'll start to see the coffee fall. And that's when it's time to press it, if you don't have a clock,

or if you're like that other dude that doesn't want to buy electronics, like, oh my God, I can't weigh it and I can't look at my watch. Just wait for it to naturally fall. The suppressors that I like for my SBR right now, dead air. So I'm using a lot of dead air right now.

That's, I think, I personally think, they make the best suppressor on the market. And I've got, you know, silencer co. You have a tech. I've got a variety. I've kind of got a whole cornucopia of suppressors, if you will. You're a connoisseur, if you will.

I'm a connoisseur of suppressors. I like dead air, man. Okay. Are they, do the ones you use mostly direct threat or do they have adapters? I have both. What do you prefer? What I like is the quick detach, you know? QD, if you will.

The QD. I like QD. Quebec, Delta. Yeah, Quebec. And the reason I like them on the quick detach mode is I typically don't have thread protectors. And I don't carry thread protectors most of the time. So when I take my suppressors off because I need to pack them into a box because I'm flying

or whatever, I don't want my threads to get dinged around. So I just like the QDs because it protects my threads. It's not because of a QD like, I'm going to, I need to take this thing off real fast. so I can hide it. No, man. I just want a thread protector most of the time. That's what I want. Well, and you can get them off faster.

Correct. Correct. Yep. Okay. Is there a region or plant that he, meaning you, has been unable to get for the exclusive membership that is on his dream list and or what has been the hardest to obtain for the exclusive club? No. Which people may not realize that's kind of, I'm going to describe it as kind of your pet project slash baby. Yeah, that's me.

So I, myself and Edwin Pernel, he's a former first special versus group guy. We met in Kabul, Afghanistan. He and I, we profile all the coffees regardless, but every month we have a new project, which is the exclusive coffee subscription. That's my pet project. So I curate the art. Everything involved in that is like, and you'll see it. Like if you know my personality, you'll see it come through because,

I have tasting notes, a way to make the coffee, and then all the designs are fucking crazy. So it's one of my favorite parts of the job, but no, there hasn't been a coffee that I haven't been able to get. What's been the hardest one, too, yeah? So there's a strain, it's called Gesha, actually. And most people mispronounce it and call it geisha, to include myself because I think it's funny.

But that's the original strain is from Ethiopia. And it's from, some people would say that it's the first coffee ever, which is from Claudi, which was a goat herder in the origin story. He was out there herding his goats. His goats ate some magic beans. They started jumping around. They got wild. They got wild.

And then he's like, wait, I should eat some of this shit to see what it does to me. Because everybody does that. Watch your goats eat something and then you eat it. But the GESHA was brought from Ethiopia into Panama originally. And then now it's throughout Central and South America. I think it's the best coffee, period. The Gasha is the best coffee we've ever roasted. It's the, and I do this coffee every year.

It's called Dictator Geisha, which is, it's me being an asshole to the rest of the coffee community because they're so pretentious and they're always like, oh, it's gushe, when you mispronounce it. And it's just so stupid. So what I did was it put this, I designed this bag, which is a, it's a Panamanian dictator uniform. Full regalia. Full regalia with a geisha face and fan and then a rising sun in the background because I'm just full idiot and I'm just completely trolling the entire coffee industry with this coffee. and I named my dog, my new dog, who's a German wire hair pointer, Miss Dictator Geisha, which is also after that coffee.

But it's one of the hardest coffees to not only procure, it's one of the most expensive. So it is the most expensive coffee that's ever been sold, which is out of Panama. I think it was the price per pound was like astronomical. It's like $4,000 a pound or something crazy, right? And, but we, we even had a problem necessarily procuring the, the GESHA coffees. It's how you roast them, profile them. Like, that's where the difficulty comes in. It's like, you can find really good coffees, but then it's roasting them and making sure

that they, they reach the customer in the time where they're, like, they're peaking in profile. Yeah. And that's the whole point of the exclusive coffee subscription is to make sure that people are getting it while it's peaking, because then they know. So, wow, this is really, like, this is how coffee can really change throughout the entire 12 months. You're going to get multiple different types of coffee and you're going to, like, see how wide of a palate it can create. When you were talking about the GESHA, it reminded me, I didn't grab this question, but I saw a couple versions of it and it had to do with Kona coffee. People asking if you were going to do an ECS with Kona.

Yeah, so I've been talking about it for a while. I'm not a huge fan of Kona's. I think one, they're really expensive. So it essentially means Hawaiian, right? Correct, yeah. It's from a specific region in Kona, Hawaii. And you have to do, when you're doing a Kona coffee, you have to do at least 50%.

I believe it's like 50 or 60% of the coffee has to be from Kona for it to be labeled as Kona. It's $20 a pound green. So before you put it, it into a roaster, it's typically going to start really high because it's labeled as a cone of coffee. I'm not a huge fan of it. At $20 a pound, I can go to Panama. And just from my profile, I'm not knocking any cone of coffees, by the way. There's plenty of people that love them. It's just, it's not my bag. Like, I like Panama, Costa Rica, Guatemala, Colombia, I like

Central and South America for coffees, and I like the Horn of Africa, Ethiopia. So for me, if I'm going to spend $20 a pound, I want to go for a coffee that's completely different. Conas are, they're fairly simple. When I say their profiles are fairly simple, whereas like you can get some really sophisticated taste out of coffees out of like Ethiopia and Central and South America. I'm sure there's going to be a couple hundred people who are like, fuck you, corners are awesome.

Hey man, that's your bag. That's what you like. Cool. I'm not knocking it. That's just not my thing. What historical figure would you most like to share a cup of coffee in a conversation with? What would you ask them? Man.

Boy, that's an interesting one. I think the dullest brothers, I don't know if you're familiar with them. I am not. So there's a, the Dulles brothers were basically one was in charge of the state department, one was in charge of the CIA. And you had some historical figures that were directly representative to building the CIA back in the 1940s and 50s. I think it's a very, it's a very interesting point in American history that I think a lot of people don't necessarily unpack and organize. So Frank Dulles would be an interesting guy. to sit down and have coffee with.

But he would just lie to me because he's a CIA guy, so he'd just fucking lie. What would you talk to him about? I would talk to him about... Would you try to explain to him? You're from the future. Be like, listen, dude, this is how it got all fucked up. I would try to talk to him about, hey, man,

you're going to build this incredible organization. Let me help you fucking chop through the weeds on this bullshit. And, like, you know, I think those guys knew so... much about what was happening within the Cold War, the Soviet versus America, obviously. You know, the Cold War, they would be really interesting to talk to. You know, outside of language barrier, like Alexander the Great would be incredible to talk to, but I'd also require an interpreter, which would take away some of the significance. In this fantasy situation, they speak whatever language you want. They speak whatever. Yeah, I think Alexander the Great would be very interesting.

But I think the most interesting historical figure would probably be Socrates. I think I would probably go as far back as a philosopher from there. So if we're going ancient, we'll go Socrates. Any timeline you want. Yeah. So I think I think Socrates would be one of the most interesting people to talk to. And then outside of that, one of the founding fathers, you know, George Washington would be very like one of the,

George Washington is an easy one. That's a low-hanging fruit guy like, oh, talk to George Washington. That's just kind of a simple answer to a very complex question. But he's a really complex person in history. So I think Socrates, George Washington, those are kind of like top picks. I think I would go back, maybe less Socrates for me, more of one of the founding fathers. I would just, I would love to sit with a cup of coffee like, listen, in the years since you've been dead, many people have tried to interpret what it is the fuck you guys wrote down. Let's have it. Let's unpack it a bit. They'd be like, listen, dude,

I drink beer all day. I don't even know what the fuck I'm saying half the time. Water is not drinkable around here and I'm going to die a smallpox any day. I don't even know what the fuck I'm writing. Wouldn't it be interesting though to have them like be able to unpack instead of people trying to argue about what words meant back then and what they actually meant in their writings? Be great. That'd be cool. Okay, back to coffee gear. What is the minimum basic year for someone who likes coffee but needs to keep morning simple improve my daily coffee game but keep it easy well it depends on easy like nothing in life worth having is easy like that that's just a fucking myth like flush that out of your system now uh the best and most simple way to improve your coffee

game is to get a chemex chemx filters a scale and um you need a burr grinder whether that's manual or electronic for your one guy, he's going to go manual, you know. Analog. He's going to hit that analog game. Trevor Thompson of the coffee world. So it's super simple. You need a, you need a decent scale, you need a decent grinder, you need a chemax, and you need a kettle. Once you get all those things, you're investing a whopping total of about five minutes a morning to your coffee, and that will change the way you make coffee for the rest of your life because you can you can fluctuate every variable you can you know annotate it if you want but dude it it will make such a superior cup of coffee that you'll never go back to your mr coffee you'll never go back do you rinse

your chemex filters yeah i do too and for people listening you should do that pour uh heat up your kettle and then put your um your filter over like a like a clear glass and pour into it and you'll be amazed at what comes out of just that paper filter. So yeah, do that before you make your coffee so it rinses it out of there. It actually changes the taste quite a bit. Yeah, because you're not getting any of the paper taste. You're getting nothing but the coffee basically steeps and it goes straight through the filter versus being saturated into the paper and then out through. So you're eliminating the paper taste. Yeah, don't drink paper. This is the tough one. I don't know where you're going to go on this. If Evan had to choose

only one which one would it be number one you get shot in the balls and drink as much coffee as you want for the rest of your life or two keep your balls

and no more coffee forever it's a conundrum it is a tough conundrum I mean do I need my balls at this point I've got two kids I thought you might go down this pack there's testosterone therapy so he's not eliminating that

no so I don't technically need my ball I have supplemental testosterone. I have the kids that I want. I don't need my balls. I need coffee. I'm gonna go with the balls, all coffee. You're gonna get shot in the balls. And it doesn't even necessarily say you're gonna lose your balls.

It just isn't gonna get shot in the balls. Yeah, and are we talking about a 22 or a BB gun? Could be 50-Cal. I think, don't like that idea. But I'm into the BB gun. I can do that. Fair. All right.

Lots of questions over about pourovers. Can you ask Evan to go over his pourover technique? What time frames as you keep doubling grams of water? Oh, that's fairly easy. I do it every morning, which is, so I make the same quantity of coffee every morning, typically between, we'll call it 530 and 6.15 in the morning, depending on when I wake up. So it's 30 grams of coffee, so ground on, on my grinder, which is a fellow

grinder, which is a fucking ridiculously expensive, cool grinder, but it's awesome. Perks of the job. Yeah, number four. So four setting for pour over, grind 30 grams. It's always ECS.

So I have, I'm on a two-bagger ECS for myself. And then that yields. So I put that on, I put that on a Hario scale, making it in a ChemX so literally I put my chemX on the scale

I heat up my water to 197 degrees so I've been going with 195 am I missing out? No I mean you can tell the difference but not really 197's 195 really close

I like just below 200 on all the ECSs you have to do below 200 so I always recommend 197 as a starting point you can cool it off go over 200? It can, these are sensitive, not like woke sensitive, but these are sensitive coffees.

So once you start increasing your temperatures, you're going to have a greater impact of the taste and it can taste burnt. So you want to stay below 197 and above 192. Okay. So stay in that wheelhouse. So I'm 30 grams in. I flush the chemX. I warm it up. That's the other thing that you're doing.

So when you're flushing your chemex, you're warming it up. You pour, you know, we'll call it, I don't know, 50 grams of water through there and flushes it, warms it up. You let it sit there. And then I pour that water into my cup, which then warms up the cup. Then I dump my 30 grams in, and then it's 30 grams in. And I'm doing double the amount of water in the coffee. So I'm going up to 60.

and I go from 60 and I double, I go to 120. So I'm like doubling every time. Isn't your first pour, though, what do you call it the bloom? Yeah, so if you don't put enough water in it, it won't bloom. So if you're doing, I used to do equal parts water, equal parts coffee, don't do that anymore. And the reason for that is now I'm doing double because it gives it, it gives it enough water that gets a really full bloom. And what it'll do is it'll start to rise, almost like bread in the other, it'll start to rise and it kind of rolls off and creates this big, almost like biscuit or muffin top on it. Depending on how long it's been since you've rose to the coffee and if it's still offcasting, there's a few different variables in there.

But you start in the center and then you work your way to the edge, but you don't ever hit the water in the filter itself. So you don't put the water into the white paper or you always work the center and center out. Clockwise or counter? both doesn't matter um and then what i try to do is is i stay if i'm going to go to 480 uh as far as grams you want equal parts in roughly in seconds so you can reverse your math out of that and you can say okay well how many seconds is that uh and then you can also obviously dial that down dial that up based on your coarseness so if it's too fine you're going to be above that if it's too coarse it'll be or no, if it's too fine, it'll be above that in time.

If it's too, of course, it'll be below that in time. But at least it gives you a gauge to kind of go off of. I'm sitting at any day of the week. I sit at about three and a half minutes for that. That's where I meant. I like it. We'd love to hear Evan discuss the ins and out of embracing or rejecting certain political alignments as a business owner,

navigating the complexity of leaning into one consumer element at the possible cost. of alienating others. I slid this one in there. Sure, yeah. I don't give it a fuck. I guess that's the thing is I don't give a fuck. Like, I am who I am.

I'm somewhat political. I'm fairly, I'm center right on most things. You know, I always err on less government because of all the reasons we talked about on our podcast, which is most of these people are fucking completely incompetent. And a lot of them are just plain stupid. So I don't want to forfeit my individual liberal. to stupid people. I just think that's like good behavior as a human. So whatever political

party aligns with like me having more of my individual freedom and liberty, that's kind of where I'm going, right? Which normally aligns me as on the conservative side of things because liberals and progressives are typically looking for more ways they can ratchet up control over our lives. Now that goes in both ways, right? Because there are some conservatives labeled as conservatives that would say that they're more big government guys because they like to enforce drug laws and they like to do a bunch of other fucking hokey-ass shit where they're like, yeah, you know, people are the same sex can't marry and fucking war on drugs and all this other crazy shit that they do. And I'm like, hey, I don't agree with that.

So me personally, I have my political beliefs, which is less government is typically better, as long as you're not causing any harm. And so if that's leaning in, you know, like people say, well, are you leaning in, for market share. No man, I just life is complex and I never want my customers to not understand exactly who I am because if if they're like if there's a portion of our society, especially within social media, they're always like, I got you. It's like, bitch, you don't got me. Like I'm just me. Like fuck off. You know, like I'm just being me. Uh, you know, I like guns. I like, you know, freedom. I like all those. Fuck. I, whatever.

I think is pretty cool. And I hate political, incompetent, ridiculously stupid bureaucrats. Like, I think of them is probably the lowest form of life, typically. So if that aligns me with a political agenda,

I guess, you know, guilty is charged. You know, but where people have, I think, got those things confused is when I come out and I, you know, I'm personally friends with like Dan Crenner. shot. Love the guy. He's awesome. Joe Kent is another good friend of mine out in Washington State. He's awesome. Former SF guy.

But so is Tulsi. Tulsi's a Democrat. I like her. I think she's legitimately a good person. And so I think where people are like, well, that's misalignment. I'm like, no, because I'm trying to support the people that I believe in. Especially people from the veteran community, I think more people

from the veteran community need to run for office that have wartime experience because I think that we'll find ourselves and less of these predicaments in the future if we have more politically active veterans. So it's 100% in line with what I believe in. I think where a lot of people sometimes get that confused is like, you have to tow the party line

and only support the people that I support. It's like, no, man, I'm free. That's the cool thing about it. Do you even think about a party line that much? I mean, from my, you know, you and I had known each other for quite a few years now and from the outside perspective, it seems like you just continued to be you

and you make business decisions in line with what you believe. It's not really like you're weighing one or the other. You're just staying true to who you are and what you believe. Yeah, I, yeah, I do. The reality is you're going to, let's be honest, the name of the company is going to fucking polarize people as it is anyway. So you're probably going to turn off half of the market share as it is. Yeah.

I'm not worried about those people. You know, I've been a very, I think that people need to understand about me. I've been really fucking fortunate my entire life. Like I got all my fingers and toes. I got a beautiful family and a wife that loves me. I got 600 plus employees. I'm very fortunate for the position of life that I've been in that I am right now,

and I'm not taking any of it for granted. This is not a game of, and I think a lot of people misunderstand what I'm doing based on maybe outside interpretation of action, which is I'm not pursuing wealth and be like, well, that's fucking stupid. Like, yeah, you are. I'm like, no, I'm a capitalist. There's a huge difference between a person that is single and maniacically pursuing individual wealth and a capitalist.

Capital is clearly defined as something that you reinvest in infrastructure in people. I have zero interest in being wealthy and alone, like zero. It has literally fucking zero interest. in me. What I do have a legitimate and 110% interest in is how do I continue to invest in people in the company and then share all the fucking, when I look at this, when I share the true enjoyment of life in life from this company with other people, I get excited when I get to share coffee with other people because I love it, man. You know, I get excited when I get to share events like hunting, you know, seven guys from Black Rebel coffee.

Seven people just went and took massive bull elk out of the mountain, or bull elk out of the mountains of Utah. I get to share that with people. I got to do a total archery challenge last year with a bunch of adaptive athletes. I get to bring people together and create these, like, really extraordinary events. That's all about collective and bringing people together to do epic things that I truly love. And that's where my main driving factor always comes from, is how do I create capital

where I can create opportunities for other veterans to be part of this where they can feel empowered, not only empowered, they can get up with a mission and go, fuck, if this dumb fuck can do this, so can I.

And it's a huge portion of what I'm trying to do. The politics of this entire thing is somewhat irrelevant, which is it's relevant and it's irrelevant, which is if you like freedom fun and, you know, good coffee, we're going to be friends. And you're going to get black rifle just in general.

Going and slinging lead at the range is fun. I don't give a shit who you are. But if you don't like that, chances are you're not going to like my company or me because I still enjoy the shit out of it and I love doing it. So you're just never going to get it. And who cares about those guys? Because I've already done a lot of what I wanted to do. And it's only going to create bigger and more opportunities for people.

in the future. So I can't be concerned with those idiots. Fair. Final question, lighter note, because then we can go over and check out the designs for the damn coffee shop. I know you're an animal lover, so I selected this one. Yeah, yeah. If your dog had pockets, what would you find in them? Oh, well. This is questions that are not commonly asked. That's why I went with it. Well, it would depend on the dogs. I have two dogs. So fire away. Yeah, Dr. Beans, PhD, not medical doctor. I would not take medical advice from him whatsoever. What I would find in there would be probably locks of my wife's hair because he's a fucking stalker when it comes to her. Like he'd just be like smelling her hair like a little locket like a fucking serial killer all day long.

So that's what would be in Dr. Beans's pocket. Dictator Geisha food. She's a thousand percent food driven. So there would be like little sausages and all kinds of little like hamburgers. Nicknacks. Yeah, knickknacks and paddywax that were all food. So food in one, a lock of my wife's hair and the other. I can't answer to that question because I lost all of my dogs in the divorce.

Oh, yeah. That's all I got. That's how we do in Q&A. Ladies and gentlemen, thank you. Thanks for taking the time to tune in, whether you're listening on an audio-only platform or you're watching on YouTube. I appreciate that you take the time every week to tune in. people ask me a lot what can they do to help me spread the word and the answer is actually

embedded in the question the biggest thing you guys can do to help me if you enjoy the podcast and you think it would be helpful to others is subscribe and share it with other people and if you have the time go on to apple podcasts and leave me a rating and a review if you think the podcast sucks tell me it sucks and leave a zero star review or the lowest stars possible if you have a Question, comment or suggestion. You can go to clearedhotpodcast.com. And there is a contact me button right there, which will land in my inbox. And the last thing, if people are interested in helping out, what you can do is fly the old flag.

And by that I don't mean an actual flag because I don't have any of those. I'm talking about t-shirts or sweatshirts or hats, whatever it may be. Again, clearedhotpodcast.com, click on the shop tab. and hopefully something in there looks like it would be an item you would like to wear around town. And then you could tell people what it is when they ask you. But that is it. The biggest thing I can say is thank you. I truly appreciate it.

Until next time. See you.