Coffeez with Joe Shalaby - Brewing Purpose: How Seven Weeks Coffee Is Funding Life with Every Cup | Coffeez for Closers
Episode Date: October 31, 2025Joe sits down with Anton Krecic, founder and CEO of Seven Weeks Coffee — the faith-based brand turning your morning ritual into a mission.After learning that pregnancy centers receive little support... despite being the front line for life, Anton started Seven Weeks Coffee with a radical model: donate 10% of every sale to pro-life clinics nationwide. In just two years, his startup has given over $600,000, funding ultrasounds, mentorship, and real help for women in crisis — all through a simple cup of coffee.We talk faith, entrepreneurship, stewardship, and the courage to build a business around conviction. Anton’s story proves that purpose doesn’t have to cost profit — it can multiply it.If you’ve ever wondered how to live your values through business, this episode will light your fire.Top producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.👉 Learn more: https://join.emortgagecapital.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Now you're going to donate over a million dollars.
Yeah.
So you're giving 10% of gross?
Yes, 10% of gross sales.
So this is a large portion of our profits.
It can be upwards of 50% of our profits.
We're still a for-profit company.
We're still a profitable company.
Welcome to another episode of coffees.
Thank you so much, Anton, for jumping on the show today.
Joe, thanks for having me on.
I appreciate you.
So, you know, Anton, I love the concept of a mission-driven coffee company.
a coffee company that does a lot more than just brew coffee,
just provide coffee.
Let me get just the reasoning model as to why you started a coffee company
that's going to donate a significant portion of its profit to this cause.
Yeah.
So, I mean, it's a few things that were happening in my life personally
and also did what was going on culturally in the economy.
So it was right post-COVID 2020 is when I had the late 21.
So really, 2020 is our first year in business.
But it was funny.
It was actually two weeks after I got married in September of 2021, I called my wife.
I say, I have this idea for a pro-life coffee company.
I think it's going to be a great idea.
She was definitely caught off guard.
But really why it really hit me was I had a passion for coffee.
I was working in the political movement.
And I kept seeing all these businesses, especially like corporate actors.
activism, especially on the left, you know, this pushback on Bud Light, this push back on
Target, this idea that consumers, faith-based consumers, conservatives were being alienated
where they spend money, they were giving money to brands that obviously didn't support their
values. So I was like, you know, I don't feel good about that. I don't like that. I want to help
make a change in that environment. So I love coffee. I was very passionate about supporting the
pro-life movement.
And so I literally Googled pro-life coffee and nothing came up.
And it was the light ball that sparked the whole idea.
Similar to black rifle coffee, this idea that you can have a mission and a purpose behind a coffee company,
what they're doing in the Second Amendment space.
But there was really no one doing it for, you know, Christians are in the pro-life space.
So that's kind of the origins of it.
And, you know, I worked in politics for a few years before that.
So I had a lot of experience and, you know, nonprofit fundraising for-profit,
fundraising for candidates and packs. And so that kind of led to the idea of it as well.
It's like, what if you could provide a really good product and service to customers and actually
make a difference with their money that they purchase from you? So, you know, instead of, you know,
essentially what I did before, which is raise money for a certain cause, you know, where people
would donate. If you would buy coffee for a cause and they know exactly where their money's going.
So that's why we ended up saying donate back 10% of every sale, which is a large portion of profits,
but as the idea of that transparency, every month we'll share how much we've donated and see how much
we can raise for our local pregnancy resource centers. So it started with that simple idea.
In the first month, we sold $1,000 worth of coffee and I dropped off a check for $800 to our
local pregnancy resource center, and that was the genesis of it.
Wow. And now you're going to donate over a million dollars?
Yeah. So you're giving 10% of gross?
Yes, 10% of gross sales. So this is a large portion of our profits. It can be upwards of
50% of our profits. We're still a for-profit company. We're still a profitable company, but we're
incredibly generous. And this donation model is really, you know, it's really what's led to our
growth because consumers feel like their voice and that their dollars is being stewarded in
the most transparent way possible, where we were able to really make this impact. So, yeah,
from that first check of $800, we've now raised over a million dollars. And an update for you,
we've actually supported over a thousand pro-life organizations across all 50s.
states with funding. So we are donating tens of thousands of dollars each month, consistently through
the sale of our coffee. You know, Anton, when you give a little bit to God, he just pours it on.
Yeah. Yeah. You know, so it's a testament to what you're doing. Like, you're giving 10% of gross.
That's insane. It is. That's a myth. And on the, on the, you know, outside looking in,
it's not a really good business practice. You know, when I first had the idea, it just sounded like a fun.
It just sounded like a good way to give back, you know, kind of like tithing.
I wasn't super familiar with, you know, business models at the time.
I was just learning it.
I thought, oh, that'd be fun, 10% of every sale.
And as it got going, it got real for me a few months in because when I started seven weeks of coffee, I was working a full-time job.
A handful of months later, I got laid off from a job.
And so I was at this crossroads, you know, do I pursue seven weeks coffee full-time or, you know, try to keep it on the side?
And that's what it hit me is like, wow, donating 10% of every job.
sale was a lot of our money and like I was very nervous I was actually considering changing that
donation model because I was like this isn't sustainable it's you know I got to make it profitable
and I remember praying that I was like Lord if you want this to work and you want us to keep this
donation model I said I'll do it I'll do it but you have to make it profitable so I can you know
take earn income from this pay for my um you know family you know actually make this a legitimate
career and job and so I felt like kind of made this deal with God if you will
And ever since then, we've been profitable every single month, every single year, and we've
continued to donate 10% of every sale.
So I would, you know, on outside looking in, it's not the best business practice on paper,
but God has made it work.
It works for us.
And it's been a way we've been able to, you know, surely make a difference.
So it's cool.
And, you know, now we've raised a million dollars.
So it's been amazing.
Anton, that's a phenomenal story.
And you know what?
I'm going to be buying seven, seven weeks coffee.
Thank you.
That's what I'm going to be using for my coffee because to steward the money and knowing that 10% is going to, that's incredible.
Yeah.
That's just incredible.
So where did the name come from seven weeks?
Yeah.
So I got to give credit to my wife.
So when I had the idea for a pro life coffee company, like I said, it was in September of 2021.
I googled pro life coffee.
Nothing comes up.
I'm like, I'm starting a pro life coffee company.
So immediately pick up the phone, call my wife like, I got this idea.
She probably thought something was the matter.
But I'm like, no, it's cool.
I get this business idea.
Like I said, it was two weeks after we got married.
And I was like, I want to start a pro life coffee company.
And then she said, what are you going to call it?
And I had no idea.
I was like, I'm not sure.
And then she asked me the question that inspired.
She said, you know, sometimes moms who are pregnant will say like,
my little being, like kind of this term.
of endearment during pregnancy.
And I was like, oh, that's interesting.
She asked the question, which was, so when is a baby the size of a coffee bean?
I'm like, I don't know.
I look it up at seven weeks, a baby is the size of a coffee bean.
It's the same time a heartbeat is detected on ultrasound.
So our logo is the heartbeat.
And that was our name and mission.
Donate 10% of every sale to support pregnancy care centers in their ultrasound services
so moms can hear their child's heartbeat for the first time.
So that's how we got the name, mission of 70s.
That is so cool.
I should have known that.
I knew something, because I've been to four ultrasounds for my kids.
Yeah.
Do you have any kids?
Yeah, we just had our first son three months ago.
Yeah.
Congratulations.
Congratulations.
That's amazing.
God bless.
Thank you.
How's it feel to be a dad?
It's awesome.
You know, we're obviously pro-life.
And so this is like our, or the real world, we're stepping into it as parents and it's
been nothing about a blessing of like living out, you know, raising a child and just
seeing his development.
You know, actually, and he's seeing his development in the womb.
And obviously what we're advocating for is protecting the unvoted.
worn in all the steps from pregnancy to the baby kicking to hearing the heartbeat. You just,
you just know that like, wow, this is a life in the womb. This is an unborn child, a human being
full of unalable rights like you and me. And it just has inspired us more that like, you know,
their life is not optional, which obviously abortion is, you know, taking that right away and,
you know, killing the innocent in the womb. So it's been amazing. It's been inspirational to our
our mission to keep going forward.
Incredible.
I love the mission.
Now, you spent years in D.C. before launching a business.
What pulled you away from politics and toward entrepreneurship?
Because that's a big risk.
And you went from something totally stable.
Right.
To tempt something, you know, totally very, very dangerous for any sort of parent or married
couple.
Yeah.
Not only did you do something very, very risky.
but you also decided to give 10% up of gross profit.
Yeah.
From a very stable position.
And it just sounds, you know, I'm an entrepreneur.
Most entrepreneurs are crazy, but I just want to know what was your mind at the time.
What was your mindset?
What were you thinking?
What drove you?
Yeah.
What took you away from politics?
It was definitely a few things.
So, you know, politics was good.
I learned a lot about marketing, fundraising.
But in anything,
one of the main reasons I moved to DC
was I was very passionate about
biblical values, conservative values,
and this idea of advocating for life and family
within Washington, within government,
working in fundraising.
And you kind of realize everything's a stalemate here,
like 24-7.
Very little things, very little happens,
very little change happens.
Everything's kind of always tied up.
And while it's important to advocate for policies and laws,
especially from pro-life policies and laws,
you can actually have a bigger impact or a more,
let's rather, a more immediate impact,
like what we're doing with seven weeks coffee,
by just working in the private sector,
you know, by using business or, you know,
whatever it is to actually help people who are facing,
you know, the challenge or contemplating abortion.
So it was kind of like a moment of like, you know,
politics is fine, but not a lot of change happens sometimes.
So it was a little disheartening in that moment.
And so that was going on.
And then the business side, I hated working nine to five for someone else.
I mean, that's the simple as I can put it.
Like, I always wanted to work for myself.
I love the idea of like stepping into starting a business, you know, wanting to, you know, forge my own path, if you will.
And that was definitely behind it where, you know, I was, you know, working in fundraising.
But in the back of my mind, I'm thinking of like, you know, what can I do?
What business can I store?
How do I, like, you know, actually, you know, do something on my business.
my own. I just like the idea of that risk was fine with me that, and just like taking ownership
of an idea. And it's been, it's been awesome because I was always so motivated by using business
for faith and advocating for family values. And so I'm able to really live that out with
seven weeks coffee. So entrepreneurship has been nothing but a blessing and a dream of mine from
probably a really young age. But, you know, after working for a few years for other people, I realized
that's not what I want to do long term.
Were you an entrepreneur and you were younger?
I was definitely a tinkerer for sure.
I always wanted to figure out different ways to either make money or think of different
products.
I was always interested in like, you know, shark tank and all these things.
So there's probably a lot of early indicators that I was always wanting to like do something for myself.
Like I was always a contrarian to like why followed.
why followed her?
And like, I'm a very comfortable going in the opposite direction.
I don't know.
That's always been my inkling.
And on top of that, I've always loved politics.
Like, I used to watch Glenn back when I was a kid, you know, 11, 13 years old.
And I always used to watch Fox News.
And, you know, when my first taste in politics was we working the Republican National Convention when I was in Cleveland, which is where I'm from.
And that's where Trump spoke.
And I was, like, very enamored by him and what he was doing.
in like the MAGA movement in early 2015, like, you know, 2016.
So I was like always like interested in politics, very interested in business.
So from years ago, so it's funny how, you know, looking back, it's, it seemed to be meant to lead to what I'm doing today.
Incredible.
So how old were in you moved to D.C.?
I moved right after college.
I was 24, 25.
So I graduated.
I didn't know what I wanted to do in life.
I didn't know.
I didn't like my major.
So for context, I played college golf.
I graduated in 2019.
I only knew college golf.
I had an injury, though, so I couldn't like pursue it professionally.
I had a major in supply chain management, which I hated.
And so I felt like I was starting from square one after I graduated.
And all I knew was I like politics.
And, you know, I like, I did like business.
I was like, you know, I'll try to find an internship.
So I found an internship in D.C. and, you know, kind of the political movement.
And that was my first end.
And then I got a job in fundraising after that.
But there was no clear plan in front of me of like what I was going to do.
I was just kind of, you know, piecing it together as I went along and, you know, taking the opportunity, which, you know, then led to the next.
So now I'm here.
I've been living in the area for over five years.
Now, tell me about the moment you realize seven weeks coffee is going to be more than just a coffee.
It's going to actually be your career.
So it's like anything with like, I think business owners, like externally, you never would say that early on.
But internally, I was like, this could really catch on.
Like, this could be a really big deal.
I remember the first event.
So it's funny.
So I had the idea for seven weeks coffee in September.
I started in November.
I got like 2,000 bags of coffee, you know, made for us through a private label.
And we went to this event in D.C.
So during the March for Life, which is in January, it's a big pro.
Life weekend. I was like, oh, we should get a booth at this big conference there. It's all these
pro-lifers. And it was $2,000 for a booth. And I literally put $3,500 in a business account.
And so I'd let and then I spend some of it. So I didn't even have the $2,000 to cover the
sponsorship. And I emailed them. I said, hey, if you just let us donate back the 10% of
every sale to your organization, would you let us have a booth? And they said, sure. So I go down
there, you know, I get some couple T-shirts made. You know, my wife comes and I bring a friend,
him a t-shirt so we kind of look like a company but really it's just three of us with t-shirts
and we start selling coffee and it's just people are like enamored by it like I remember one person
was crying like this is the coolest thing ever I love the name I love the mission where has this
been how long you guys been around I'm like it's been two months and we're just getting started
but like that initial reaction from like you know really the first customers that ever heard of it
was awesome and then I was like okay there's like there's like something here like this is meeting
a need. People are resonating with what we want to do as a brand and a company. And I really just
kind of took off from there, honestly. Like, it's funny, like, you know, good products and good names
that, like, really serve a mission. And, you know, it kind of is self-explanatory when a customer
sees it. And that's the experience we had. So I think early on, I knew it could be something. But
if you said we, you know, raise a million bucks in our first four years of business, I would,
I would not believe that. So it's definitely surpassed what I thought. Yeah. Yeah.
So what has been the biggest catalyst to its growth has been for marketing?
Has it been the mission?
Has it been social media marketing?
Has been word of mouth?
How did you get to $10 million in sales on just coffee beans in such a short period of time?
Yeah.
It's definitely a multifaceted approach.
So a few things.
We started digital marketing, like Facebook ads and just very like organic UGC, like moms
with the coffee, telling the story of why they enjoy it, why they support the mission,
showing the impact of what we're donating.
And our digital marketing really took off from there.
So that's been a huge catalyst.
We've had some great partnerships with podcast hosts.
And that's been a very big brand recognition and also growth in terms of sponsorships.
But yeah, there's that third element of word of mouth where we'll go through our views and people are like, I'm telling everyone.
I'm sharing our Bible say.
I'm telling our friends.
That is a true organic growth of the company that has led to a lot of this rapid success.
And, you know, and then on top of that, we'll do 10 conferences a year where we're there selling coffee.
We're meeting with, you know, thousands of people over the course of these conferences.
So it's really multifaceted.
But, you know, everything kind of plays in.
But because we've had a great digital advertising program over the last few years and then word of mouth, you kind of get this like compounding effect.
Where we've kind of established ourselves is, you know, now America's pro life coffee company, really probably the largest faith-based coffee company in the country.
And that's what we want to be.
We want to be America's like faith-based Christian coffee company
where we can really stand for pro-life Christian values
and have a very huge impact, a tangible impact, supporting life.
So I think people just resonate with that.
I love it.
You know, I try to be a faith-based leader and a servant of the Lord
and everything that I do.
No bet.
When I hear a company that starts with a cause before a product,
it's like it really touches me so whatever I can do to to push your brand I'm going to do it
thank you now how did you change the way you built your brand when you started with just the cause
you didn't even start with a product well we got to figure that out you know we I had I found a
coffee supply right away and one of the interesting thing is I was very interested into coffee coffee
sourcing studying coffee and this is actually the thing I want to highlight is like you know
you can find very cheap coffee,
and just in general sense,
cheap products and slap your label slash mission on top of it,
and you'll get a bunch of people to buy it for the first time.
But you're not going to have enduring success
or a long-term growth if people won't buy it again
because they'd like the product.
So in a coffee level,
our product is really second to none.
It's all directly sourced through farmers,
which is a huge benefit.
It means we don't buy through a middleman.
It means we know every farmer co-op that grows our coffee.
We pay them transparent wages,
which is three times a fair trade.
requires. We actually get to see the impact we have on the farmer level. It leads to exceptional
quality, traceability. And it's the highest, you know, some of the highest specialty grade coffee you
can get. So in terms of sourcing, it's direct trade, which is the best you can get, specialty grade,
which is the highest quality coffee you can get. We also lab tests to make sure it's mold-free.
So it's very clean coffee. It's also pesticide-free, organically farmed. So on a coffee level,
we're much better than anything out there in terms of competitors. So that's been awesome because
So many people...
That's great to hear.
Yeah, because so many people will buy a product.
This is like, I love telling, you know, their business owners, it's like, you have to have a product that will win on its own.
Like, on its own, you have to have something that will compete with market because people aren't going to give you their hard-earned dollars unless they know it's a good product.
Like, we're not a charity.
We are a for-profit entity that wants to provide a better product on its own and also, you know, share this incredible mission.
So it's a really, it's a two-fold approach.
You know, customers are buying it for the first time for the mission.
They're buying it again because they love the cost.
And that's really important to us because we don't take their money for granted.
We want to provide them with the best coffee experience possible.
And I, you know, that's what we've been doing.
That's great to hear.
Now, what does, what's donating, you've donated to 700 pregnancy care centers.
How do you choose where to give?
And how do you, how do you make the impact for you feel personal?
Well, actually, so it's funny, we've actually raised, it's actually been a thousand centers now.
now. So it's pretty simple. There's around probably 2,500 to 3,000 pro-life organizations in U.S.
they're all local, meaning they're local to your town or, you know, county or, you know, city.
They serve a local community. So our biggest thing is donating locally. We want dollars to go into
the hands of local organizations who know how, because they know how to use the money the best.
So we have a program, simple put, if you're a pro-life organization, you sign up, we vet you,
obviously making sure you're legitimate pro-life organization.
You have the same pro-life worldview that we support.
And then once you're vetted, you get into an enrollment sheet.
And it's pretty simple.
You're pro-life.
We want to support your work.
You have a pro-life worldview.
You just enroll in the month and we'll just send you a check during that month.
So each month we're donating between like 20 and 40 pregnancy resource centers or pro-life
organizations.
And they're just getting a check from a portion of our sales.
So they can enroll multiple times a year.
they can receive funding from us.
We also do a lot of donations with free coffee for their events.
We send them coffee for, you know, gala's and things like that, don't own gifts.
And so we try to be like this resource for pro-life organizations.
So, yeah, and, you know, for us, we, every month I go in and we just allocate our funds
from the dollars we raised that month to these organizations.
And then we go out and process these donations and send them the money.
That's the most personal part.
Like we literally get to see, you know, each and every center, every month, you
receive a portion of our sales through a check.
So it's the best part of the month.
I love that.
Now, I want to ask you a question.
You don't have to answer.
You could.
But have you had a moment in time where you really felt like this is incredibly challenging?
And I know we kind of alluded to it before where it was like, man, I don't know if I'm going to make it.
but like where you really just like had to put your faith in God.
Yeah.
To get through that moment.
Because you built a mission based business where you're given away half your profit.
Like when was it, when was that breaking point for you?
You know, there's, I cannot tell you how many times the prayer it's been,
Lord, just protect me, protect this company and just help me make the right decision.
Because there's so many times there's decisions that come up that you have no idea what to do.
There's been multiple times.
or almost sold a portion of the company to investors.
That got very close a few different times,
and I'm very happy.
And I never did that and was able to just keep ownership of the company.
That was a very difficult time.
I've had issues where people have tried to rip us off or copy us.
I'm a supplier and is very unethical.
And that's been,
that was very harmful and hurtful personally.
Copy you with mission-based products like this?
Yeah, it's happened before.
Yeah, it's, you know, it's sad.
You see people kind of like get,
too inspired by what your mission and, you know, people you know, and that that's, that was
very hurtful. And it's tough because you have to build up a resiliency. And that's what I've kind of
done more and more because it's so easy to take it, you know, personally. But what I've come to
realize is if you stay pure in your mission and what you're trying to accomplish, I can let the
results fall as they may. We're not trying to copy anyone. I started this with the intention to
fund the Pearl Life movement. No one was doing this through.
coffee. It was a new idea. If people want to copy us, you know, so be it. But there's something
to be said when you're not trying to copy anyone, you're just trying to follow what God put
on your heart. And that's what we're trying to do. Love that. Now, blending faith and business,
you're doing that in a big and bold way. Yeah. What advice do you have for someone trying to build
something aligned with their faith? Yeah. I think it's,
It's important for more entrepreneurs.
One, we need more Christian spiritual entrepreneurs.
The idea that as, so this has kind of been my thought over the last few months,
there's been a misnomer that ministry has to take place in the four walls of the church
or within nonprofit when business and for-profit entities can have the biggest impact for what
you believe.
And so we need more entrepreneurs.
any more entrepreneurs to live out their faith in their business.
I want people to understand that they can have influence
and that they can have bias towards their values and beliefs.
For me, it's Christian values and Christian beliefs.
And I just want to see more people like live those out.
It doesn't have to be in the same capacity as I were doing,
which is like outwardly, you know, explicitly.
Christian-based.
You can have an HVAC company, but you were as an owner as a Christian,
you should have influence over the people.
that work for you should have an influence over the people you interact with and your your customers like
you can have an area of influence and it just has it just might be a different way than what we're doing
so my advice is that we see more people to do it i love that you know and i try to live out my
my christian principles but you know when you have a big company there's like boards and you got to
like just kind of like you don't put your christian values aside but you do do
have to accommodate non-believers.
So there's, you got to tread lightly.
The bigger the company, the more lightly you tread.
And I wonder, you know, who knows?
Maybe you become Starbucks and then you're like, and there's a, because now we're seeing
a bigger shift towards faith, I feel like, than ever.
Right.
Especially after what happened with Charlie Kirk.
Exactly.
You know.
And I'm Egyptian.
I'm Christian.
and we come from the Church of the Martyrs.
And I was saying that someone else, like,
Charlie Kirk was the first American martyr.
I come from a lineage of Coptic martyrs
or churches painted in purple and red for the blood of the martyrs.
We're going to see a bigger shift towards faith
in the next couple of years.
And what you're going to see is more martyrdom
for that in the next couple years, much more.
So this is the time for those who are faith-based to really step up.
This is the time for entrepreneurs to step up.
This is the time for even like entertainment companies to step up and step out of the wickedness of all the content we've been consuming and all the different, you know, insane, you know, leftist movements that extreme left movements that have been really toxifying this generation.
you know, and the kids that have been just so just confused.
Yeah, I agree.
I couldn't agree that more because, like,
and especially from the business perspective,
there's been so many businesses that on the other side
have taken, like, an activist stance in the economy.
And so it's like, well, why can't we take the same,
like, activist stance and advocate for what we believe?
And, like, like what you said,
where Charlie Kirk is so inspirational to me and what he did.
And, like, it's okay to be bold.
It's okay to be loud.
and like we need more of that now less yeah yeah so you're being bold you're being loud you're
you know and who knows if you get the the the crown of heaven and get shot just like charlie you get
that instant sainthood you know i hope that hasn't happened but it's true you know uh i hope it does
happen to me but i don't get the i don't have a job to do that like i don't get the benefit of any
way to do that right right like you can't talk about it through mortgage maybe through podcasting i'll
I'll piss off enough people.
There you go.
Now, what's something about the coffee business you didn't expect to love or didn't expect to be so hard?
You know, what's come to be something the most interesting is just learning the supply chain.
I got to visit one of our farms he worked with in Dominican Republic earlier this year.
And it's just really cool to see the impact behind the coffee, like the story behind the coffee.
Like coffee is the second largest commodity in the world outside of oil, like shipped.
It's like the biggest, you know, second biggest commodity, you know, transported around the world, which coffee.
It's such a huge industry and it's grown all over the world.
And most times farmers are paid pennies on the dollar.
And so for us, by working directly with farmers, they're able to have like a true impact with them and like growing their local communities.
Because coffee obviously comes from most third world countries where people, you know, live on very little and don't have, you know, good accommodations.
and what's awesome is like our coffee helps like reverse that trend.
Like we're able to like truly, you know,
you know,
give, you know,
life back to the farmers we work with.
So it's really cool to see that.
Yeah,
it's awesome.
I mean,
copies of painstakingly tough industry from a growth to transportation to roasting.
And yeah,
but everyone relies on it.
So it's been fun to learn.
That's incredible.
Now a couple last goals I have for you.
A couple last questions I have for you.
them is about goals yeah three-prong question what's a personal goal that you have for yourself
a family goal i know you just had your your brand it was a son or daughter a son yeah a brand new
son again congratulations a family goal and then a business goal that you have for seven weeks coffee
yeah personally yeah i'm not the best with goals i have to be honest you i'm more of a um
process guy but i've been trying to channel into myself with more goals um personal goals so it's
actually funny i think i've seen before when i i grew up as a
playing competitive golf in the whole life.
Since I played in college,
I know the last five years I really haven't played competitively anymore.
So personal goal,
I'm trying to get back into like competitive golf.
I want to play at a high level in terms of, you know,
amateur golf and get back into competing again.
I love competitions.
Probably why I love business.
I love, you know, I hate losing more than you like winning.
It's kind of like that old adage.
So playing, you know, competitively again,
it's thing I really want to do.
Family goal, you know, I'm very blessed.
where we're at. We have a beautiful family, babies healthy. So I just, the prayer is that we continue
to be a happy, healthy family. And then a business goal, I think we're just getting started with our
company in terms of like opportunity, you know, a million dollars donating is great. I think we have
tens of millions of dollars to donate to go. I love that. And I'm going to do my small,
tiny little part to continue to advocate for you guys. Now, my last question, when you're in front of
the pearly gates what do you think god's going to tell you i hope he says well done staying true to the
mission from start to finish that's the biggest thing i could help you know it's so easy to start
something well intentioned i think it's really hard to finish it well-intentioned um and because
you know as things grow things change numbers get bigger dollars get bigger and how do you actually
continue with the same you know you know authenticity and ethics behind it is the biggest challenge
So God willing, we're still doing that.
And, you know, when there's all said and none, we're still doing that.
Anton, you've been an absolute blessing I have on the show.
If people want to connect with you or seven weeks, how do they find you?
Yeah, seven weeks coffee.com.
That's where our website is.
Feel free to look it up.
Get some good coffee this Christmas season.
Guys, make sure you connect with him, buy that coffee,
and know that you are being a good steward buying that coffee
because that money is going to help thousands of people.
God bless you.
God bless your mission.
I hope you hit every single one of your goals.
Thank you for jumping on the show today.
Thank you for having me.
