Coffeez with Joe Shalaby - From Addiction to Advocacy ft. Darren Prince | Coffeez for Closers with Joe Shalaby Ep. 59

Episode Date: December 4, 2024

In this episode of Coffeez for Closers, we sit down with Darren Prince, a renowned sports and celebrity agent and best-selling author of "Aiming High." Darren's journey from building a mul...timillion-dollar baseball card business as a teenager to founding Prince Marketing Group, where he represents icons like Magic Johnson and Hulk Hogan, is both inspiring and insightful. Beyond his professional achievements, Darren opens up about his personal battle with addiction and his path to recovery, which has led him to become a global advocate for addiction and mental health awareness. Join us as Darren shares his experiences, the lessons he's learned, and his mission to help others overcome similar challenges. This conversation offers valuable perspectives on resilience, personal growth, and the importance of giving back.For More Check Out our Playlist: https://music.youtube.com/playlist?list=PLgPwyhl8CkXiM0cBtuY8A_6JS60FueLz3&si=0_2dnoPkYV6jcSGw Check Us Out on all Platforms!Apple: https://podcasts.apple.com/us/podcast/coffeez-for-closers-with-joe-shalaby/id1726674707Spotify: https://open.spotify.com/show/2KkQWRqHSHcCK3TVfsRKUK?si=hjTnUOjFS5eTDxBjgf4RwQ&preview=noneAmazon: https://www.amazon.com/Coffeez-Closers-Joe-Shalaby/dp/B0CRYLQRW6 Coffeez and Closers Socials & WebsiteWebsite: https://coffeezforclosers.com/Instagram: https://www.instagram.com/coffeezforclosers/TikTok: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU0T3RrLXdPbC1BR2NLc2lWcExqWklQaHlQUXxBQ3Jtc0tudi1GV2Zod3hRYzRhTkhONFBuMlptblNGSlJ1QzhpV0tzbHh5YThNR0R3Y2RnNnU5NV9ER3E5ZUhxMjdUUWp1UWo4MVl6Q2szeXo1cFh1OHNkYkxDR1F0MXZtMTZ6QnZoakdzSnJpVl9PcWZBOU9zZw&q=https%3A%2F%2Fwww.tiktok.com%2F%40coffeezforclosers&v=uXvk6LY9lS8Facebook: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2pLZ2pMaUxmSTh4dy1qazMtdlBjX2pVN1AxQXxBQ3Jtc0tua2RUTUNsRmJob0RKWlVqeDhNaUN4US1rdlRvUG9Fdm5SNk1jU1pQNzNLQnVmUmtGMGtMYUViZ2pLMXJkOVJUci1kMk9DN2poTThVV2NFd0tISWdDMzNwOEZ2c3pVb09lbEhjemJHblRsS1RKdHZqbw&q=https%3A%2F%2Fwww.facebook.com%2Fpeople%2FCoffeez-for-Closers-with-Joe-Shalaby%2F61556355642488%2F&v=uXvk6LY9lS8 Joe Shalaby SocialsInstagram: https://www.instagram.com/josephshalaby/TikTok: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3p6VlRzR1BWMkJQM1ZIaUdVZHhYVTYyak43QXxBQ3Jtc0tuUXVBOE1oZUJYTmZIZnNENUgxQkhjamk4RXJHb09MWU9OczJhLWpnX0JwN2pENzRhaV9NajJROW5nek1tQ1VvVE40ZFJuUUI2cnI0ajNKLXE4d1VMUUpkTGFHR0tGY0o5NUhnWnZnaXJoZXdEM0piaw&q=https%3A%2F%2Fwww.tiktok.com%2F%40josephshalaby&v=uXvk6LY9lS8Facebook: https://www.facebook.com/josephshalaby E Mortgage Capital Socials & WebsiteInstagram: https://www.instagram.com/emortgagecapital/Website: https://www.emortgagecapital.com/Twitter: https://twitter.com/Emortgagecap #1 Mortgage Company on Social on 🌎#1 Non Delegated Lender in the Country🌟#1 Broker in CANMLS #1416824"Mortgages Are What We Do Not Who We Are"™https://finance.yahoo.com/news/learn-why-e-mortgage-capital-192000740.htmlAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Starting point is 00:00:00 What's up, everybody, and welcome to another episode of Coffee's Proposers, where we dive deep into stories of perseverance, success, and business transformation. Today's guest is Darren Prince, a celebrity sports agent and entertainment agent, entrepreneur and author. Darren's journey from overcoming addiction to representing some of the world's biggest names in the world, including Magic Johnson, Paul Kogan, Dennis, Rodman has made him a powerful voice in both business and personal development, and personal development. To an in as Darren shares the lessons he's learned from his incredible career and personal battles, offering invaluable insights on success, recovery, and maintaining balance. Please welcome me and joining Darren Prince.
Starting point is 00:00:55 Thanks for having me, man. All right, Darren, thank a couple times, but I made it. Yeah, yeah, thanks. Thanks for your patience. and getting over here. You know, I know it's a bit of a struggle coming from L.A. Yeah. Yes.
Starting point is 00:01:07 We're all good. So I appreciate you. I'd like to start the show. I kind of briefly mentioned with the same question I ask everybody. And Darren, what's your morning routine? I got a pretty consistent one. I wake up, walk my dog, got a little bit of red light therapy. I got a lamp on my bed.
Starting point is 00:01:28 I've got my grounding sheets. So that puts me right into a state of mind that that's important to me for inflammation, brain health, all around health. I usually get about a one-hour workout in, do some meditation. And my hydrogen water. Hydrogen water. I'm also, I'm very close with Gary Preck. I'm on the 10x wellness routine. So I do a lot to work on my physical.
Starting point is 00:01:59 physical state, my emotional state, my mental state. That's a great morning routine. I mean, that's a very, very thorough biohacking morning routine. And then five days a week, sometimes six, I hit my 12-step spiritual recovery munichs. One hour a day. One hour a day of spiritual recovery? It's a bunch of spiritual recovered addicts and alcoholics. And, you know, 40 to 50 people, whether I walk into a church.
Starting point is 00:02:29 basement or log on to a Zoom meeting. And that just brings me back into my purpose, which is most important in life helping other people that are struggling. That's awesome. That's awesome, Dan. And that's, you know, living that life of perpetual purpose is just really what's keeping you going. It's everything. It's not the money. It's not the... No, man. I was with Magic Johnson two days ago. It's been a dear friend for 30 years. We were up at the Marriott and Beverly Hills and standing outside in the parking line. I told them I had to go back to see my mom. I'm originally from New Jersey. I moved out to L.A. seven years ago and had to take an Uber after dinner to get back to my hotel. There was four different Ubers to choose from. I just picked one that looked like it was the quickest.
Starting point is 00:03:15 And 40-year-old gentleman driving just wasn't happy. I could tell. We just got in this whole deep conversation about life. And I told them about my journey that I had a God moment on July 2nd, 2008 and I've been super ever since and my life is about helping people, whether it's mental health, depression, anxiety, substance abuse. And he literally stopped the car, pulled over, turned around with tears in his eyes that he just left a detox center that morning. And his Medicaid insurance would only cover 48 hours. And I said, well, if you believe in miracles, I said, God put me in this Uber tonight because I have my aiming high 501 C3 foundation that scholarship people that can't afford to go to treatment for substance abuse and mental health. He's checking into the facility right now.
Starting point is 00:04:04 Wow. Parents wouldn't talk to him. Kids cut him off. Life went into October. Call me two nights because they've never been so happy and he can't ever thank me enough. That's incredible. So your 5013C? It's called the aiming high foundation. That's awesome. Yep, which is the name of my book. My book was called Aiming High. What an incredible story. And, you know, that's not serendipity.
Starting point is 00:04:30 That is just fate. I told Davey Gagons on Saturday, I've been his agent for, you know, a few years now. And he was at a Lewis House event. Lewis was my guy too. He's great. And we're in the green room. And he just, he's like, bro, what's happening with, you know, work, man, house life, whatever. I haven't seen in a couple months.
Starting point is 00:04:48 And I go, bro, I got to tell you his story. And I told him, and he literally got up from the chair in the green room and just gave me a big old bro hug. He goes, that is so badass, man. He goes, so you got two of the most respected, prominent people in the world, two of them with Magic and Goggins. And I connect more with them about that stuff than any amount of business that we do. It's easy to make money for the people that I work for. But I've always been about the personal relationship. And every single one of them, I've had to.
Starting point is 00:05:18 their own adversity, which is what this is about, you know, every guest you have on here, you know, it's the trials and tribulations. Yeah, we've gotten to the external space of success, but what if you dealt with internally and how you've evolved and allowed those opportunities to actually make you better, smarter, wiser, and then what you do to help others when you get there? You know, the next question I have for you, Darren, just so the audience knows that just has more context other than my introduction. Like, what is a 20,000 foot overview? of what you actually do. Okay, so I'm a sports and entertainment agent.
Starting point is 00:05:52 I started Prince Marketing Group in 1994. Magic Johnson is my first client, still is to this day. I worked for Muhammad Ali, Smok and Joe Frazier. They've since passed. Jerry West was a dear friend and client passed away on June 12th, which I'm still crushed over. We've got clients, Hulk Hogan, Rick Flair, Charlie Sheen, Carmen Electra, I'm trying to think David Goggins.
Starting point is 00:06:18 Larry Bird, Dominique Wilkins. I just got out of fun with him. You're their sports agency. Yeah, but basically there's, so we basically focus on endorsements, commercials, keynote speeches, any sort of branding opportunities, social media campaigns, all that type of, you know, marketing opportunities. By the way, I'm going to have to talk to you. Maybe I can do some collabs with some of those folks.
Starting point is 00:06:42 That would great. Yeah, for sure. I know everybody. You know everybody. For sure. And those are just the names. I'm remembering really, we have a great roster. Chevy Chase has been my guy for 30 years.
Starting point is 00:06:56 So you do all of the other stuff outside of their normal job? Yeah, I mean, most of them I've been with during the course of the height of their careers, too. So there was, it's a strange time, but for the better. Like back then, you would think the commercial opportunities and the marketing interns were big, But now they're all so iconic, the majority of them, that what's old is new again and everything's retro. Most of the young stars of today pay such mad respect to my clients that it's in their own way. It's also kept them super relevant where their marketability is at like an all-time high. Yeah.
Starting point is 00:07:37 Just to be canon, your clients, like there aren't clients like that anymore. Like the current celebrities are like YouTubers. Exactly. They're, you know, they're basically, you know, in TikTokers. Exactly. They're not iconic brands like Hulk Hogan, Magic Johnson. These are legends. You represent legends.
Starting point is 00:07:55 They embrace it and they love it. They're there for their fans. Otherwise, they couldn't be able to work for them. I see the way they are running out in public and getting mobbed and getting bombarded. They want to make sure everybody gets time. They want to make sure they show their appreciation, which isn't exactly the young culture today because you'll see something on TV. or social media where they'll rush through and avoid fans. And I'm like, shake my head over that because, you know, as an agent, I represent them and they
Starting point is 00:08:27 represent me. So, you know, to me there's just no need for that sort of behavior. Now there's a time and a place. Yeah. You don't walk over to a dinner table at a restaurant when they're having dinner with their family. You wait for them to get up, you know, and then approach them. You know, because that I feel is.
Starting point is 00:08:47 a little bit inappropriate. You know, allow them to be who they are, you know. I'm curious, like, you work with the elites of entertainment. And what is, like, the general personality that you see, the general personality characteristics and traits? Is it, do you see a humility like Hulk Ogden, for example? He seems like a really humble, godly guy always. They all had moments of adversity, but they've also had this unstoppable mindset.
Starting point is 00:09:14 Hulk first went over to Japan in the same. 70s to wrestle and the wrestlers intentionally broke his like. And he just used it as fuel to beef up his body, get strong or get wiser and said he's never letting that happen again. So when he came back in the next round a year or so later, you know, he was more in a mental and physical state of mind to just understand the game. And, you know, you said a couple minutes ago, I mean, it's one of most iconic figures in the world whose brand has now transcended four generations, 40 years.
Starting point is 00:09:53 A movie could be at events, keynotes, appearances, whatever it might be. The amount of six, seven, eight-year-olds wearing Hulkomania gear that never saw him wrestle unless it's on YouTube or their father or their uncles are telling him stories. It's remarkable. He actually humbled me one day. I was down in Clearwater Beach a few years ago. And I call him Terry. This is a villain name's Terry Balea.
Starting point is 00:10:19 And I went with three of my agents to get like a couple days with them. And we went for sushi. And we're all sitting at the sushi bar when I got up to go to Val-A. To give the Val-A. guy, Hulk's car ticket. There's about 100 people standing behind us at the sushi bar waiting for him to get up. Probably took them a half hour to get outside. Another 20 people following him outside in the park. I look at him.
Starting point is 00:10:42 I'm like, I got this luck in my face because, brother, what's wrong? and I said, Terry, we come out here to hang out with Terry Bolea, and it's still the whole Colgan show. Like, I want to just get our bonding time because personal relationship is everything to me. Well, any of my clients will tell you that. Put his hand in my shoulder. I mean, his brother, remember this. If the world didn't treat me, I was still the heavyweight champion, you and I wouldn't
Starting point is 00:11:09 be boys because they never would have been a connection initially over business. So I got to make sure every single person. get to tell me their story, the highlights and the times in their life where they were unhappy and they watched a match and, you know, they got their mind out of a very dark place to have the thrill of watching me with their father, their uncle, whatever it might have been. And I'm thinking, you know, it's a good point. I'll never complain again. You know, that sort of mindset, that kind of celebrityhood, that the type of guy that Hulk is, I don't think that there's a lot of celebrities that exist like that anymore.
Starting point is 00:11:46 No, they're not. It's just like you said earlier. Like they just rush through. They don't give the fans time. They don't really know. You know, God gave Hulk Hogan so much. And he literally just gives it back. He's always telling people how to live their life, how to, you know, improve their life, how to be better human beings.
Starting point is 00:12:04 And same with Magic Johnson. He also represents. I say magic's, but he's done, Irvin. I call him by his real name, Irvin. But he's done. I mean, not since probably Muhammad Ali is what we ever see a post career legacy, but magic's actually done in the business world to a level that he told me in 1996, we're in Honolulu, Hawaii. I booked him for a keynote.
Starting point is 00:12:29 We knew each other for a couple years at that point. We're having lunch at the Ilaki Hotel, overlooked in the ocean, beautiful setting. And he goes, what was that talk that we had a couple years ago? as you remember. I was like, yeah, I wound up getting out of, I had a baseball card company. I went from a mail order baseball card company. I sold it a million dollars when I was 19 years old to doing private autograph signings with athletes and celebrities. That's who I met a lot of my talent. Eventually got out of that company and had a informal meeting with Irvin, Magic, at his hotel room in Michigan. And I told him my vision. And I made a terrible mistake in the memorabilia.
Starting point is 00:13:10 business that I wrote about in my book. I was investigated by the FBI for mail fraud when I talked about challenging times. Got off the chargement making a false statement about one of the suppliers, which I trusted during those two years he was selling me product. And he wound up actually going to prison. It was a major fraud rank for fraudulent autograph memorabilia. But the bulk of my business were actually doing autograph signings in person with someone of these icons. So the judge realized I made a mistake. And they charged him into a felony record making a false statement, bro, I lost everything. I went from having millions of dollars in my early 20s to being almost a million dollars in debt.
Starting point is 00:13:51 And this fly fishing trip in Alaska with my dad changed our lives. I took my last three grand. My dad was so pissed. But fishing was there. It was our thing. And on that boat, he's like, what's your next move? Because you're going to stay in the business? I'm like, Matt, dad.
Starting point is 00:14:05 I want to be an agent. I just don't have eight years to go to law school. And he drops the fishing pole and he looks at me, this gorgeous. stream in Alaska. And he's like, law school. Life is about who you know, now what, you know. Joe Montana, Chevy Chase, Magic Johnson. He goes, you're died doing the biggest people in the world.
Starting point is 00:14:24 He goes, just tell Magic your vision. I bet I'll help you. And so he's with him. Back to the initial part of the story. I'm with him in Michigan. And I told him, he knew what I was going through, stuck by me, knew I made a mistake. He goes, look, you're a good dude.
Starting point is 00:14:39 And you made a mistake. and I know about making mistakes. This was only a few years from his HIV announcement. And he's like, God test great man and woman and you're being tested now and you're going to make lemonade at a lemons. But here's what I'm going to do for.
Starting point is 00:14:57 I'm going to give you two years to be my agent. If you don't use those two years to knock down every door utilizing me to build your agency, I'm going to fire you because life isn't about how successful I become Darren. I'm going to be a success in the world of retired athletes that've never seen before. He goes, it's about how successful I can make you and everybody else around me, because when you get there, then you're going to pay forward to other people.
Starting point is 00:15:21 Wow. That's an incredible story. That's an incredible story about magic. That's a testament to magic's personality. Everyone knows, and I've been, you know, magic's been a hero to me since I was six or seven years old. But, you know, just to see, and I had the opportunity to see. to meet Magic in person at a keynote speech that he did. And he is probably one of the most brilliant entrepreneurs I've ever met.
Starting point is 00:15:47 And he's diversified his portfolio and amassed so many different businesses. But one thing that's similar with every business that he starts is it's intentional and it's to serve. Yep. And he's always looking and seeking to do God's work. Yep, always. And always wanting to better the communities. Yeah. You know, their slogan as we are, the communities we serve.
Starting point is 00:16:11 And he just surrounded himself with such an elite team, too. He utilized his platform as a mega MBA start during his playing career. He would go out to the quitside seats an hour before the game to do shoot around and stretching so he can now work with all the power people in Hollywood. Because you know at that time, if he could cultivate relationships, make lunch appointments, dinner appointments, go to their office. At a certain point, his career is going to be over. He said now he's got those relationships.
Starting point is 00:16:41 Nobody thought about that back then, but him. He was really a trailblazer. It was really a trailblazers. As a matter of fact, and I told you yesterday, we launched Dan Fleischman's mortgage company, and the intention behind it is to help celebrities, entertainers, et cetera, who have a show,
Starting point is 00:17:02 and everyone knows that that show is going to end. We had a couple of use cases that presented some professional athletes who amassed a wealth of a portfolio, 40 properties, during the time the show happened. And then the show ended, and guess what? The show is over. I got 40 properties. And the target audience, the demographic, is to, you know, rappers, athletes,
Starting point is 00:17:26 to help them amass a real estate portfolio because one thing that it's going to do, two things that are going to do is one, it's going to help them build wealth. But more importantly, it's going to help them stay grounded so that while they, the wealth is coming, they're not out partying, doing drugs, whatever else comes with success. They're like, oh, I got tenants. I got to fix a toilet. I can't go out and party or whatever it is. You know, like I got, I'm a landlord, you know, like I got lawsuits to worry, but whatever it is, you know, like it helps them keep that mindset. So it helps them continue on that path of success. And that's kind of like the journey or the vision that I had for this because, you know,
Starting point is 00:18:02 leveraging that group and really just helping them to serve those. people because they're they're clueless you know these entertainers these you had a couple YouTubers young YouTubers at the event you know some of the most well-known they're like the current like you know backstreet boys or whatever it is you know when they go out into public people are screaming 19 years old buying properties and I'm like I'm using them as use cases and I work with them myself but like there's so much need in that community because they they impact they're the the influential people who are impacting the next generation so you know just
Starting point is 00:18:37 to kind of drive more attention to them and help them because they're the ones who are helping our kids, you know. You know, getting back to what we were talking about before the interview, I told you I'm a partner in a private equity group called the Legacy Fund. My boy, James Amarozy, Kevin Harrington, the Shark Tank Judge, Dominique Wilkins, exact same mission. It's about educating athletes, entertainers, minorities, certain communities that don't have the education about financial literacy.
Starting point is 00:19:07 And next year we'll be breaking grounds on the first Dominique Wilkins Financial Literacy Center. And what we're doing is athletes, entertainers, more so athletes, because they die twice. You heard that expression. They die once their career is over and then when it happens naturally, they don't know what to do. Yeah. They're lost. And the majority of them go broke within five, six, seven years. Football players are heard with her in two years.
Starting point is 00:19:33 Yeah. So what our focus is is allowing them not just to invest in unique opportunities with the incredible due diligence team that we have, but to give them an opportunity to actually be on the board of advisors for the companies they work for. So they actually have a purpose now. So just like you said, they're not in Vegas. They're not popping bottles, drop 10, 20 grand night, they're not blowing their money on stupid crap, like crazy cars and taking 20 people on vacations because they're Roma. models and what happens, just like you said about the young YouTubers, other parts of that generation looks up to that. Yeah. And so now you're just repeating the cycle instead of breaking the cycle that it's about the long game.
Starting point is 00:20:17 Yeah. You know? Yeah. And if you live a certain way for a certain reasonable period of time, you'll have anything you've ever wanted anyway. And what I've seen, especially for working for the icons and the legends, that I have doesn't mean as much once they get to that point because you're now so disciplined and so driven with what you're doing. And you see the ability that these businesses you're a part of have to give back and
Starting point is 00:20:48 give other people opportunities. Yeah, of course you enjoy your life and you do what you want to do, but it's the mentality is so different than what it would have been when you look back 10, 15 years earlier when we're in the primary career because you just realize, you know, you're actually building and scaling something that. could potentially be generational wealth. So why go out there and live in a certain lack mentality, which the majority of retired athletes do and a lot of young superstar athletes still do. They don't have the education. They typically come from nothing. They're handed a ton of money,
Starting point is 00:21:20 a ton of opportunities, and they think it's never going to end. And guess what? One day you wake up when it's over. It's a finite show. Yeah. It's a very finite show. You know, one of the things I'm proud of is I had a young YouTuber and we got him into a house his first property is going to probably amass probably 50 properties by the time he's 23 but you know first video he did he did a video going to his house like 18 years old like millions of kids saw this kid buying a house like you think that's gonna we're you know it's helping the future generations instill this like entrepreneurial mindset not this like I'm gonna dig off for my life you know yeah and then to your with with what you guys are
Starting point is 00:21:57 doing you know in the financial literacy piece and that's great You got there's so much opportunity in homeownership and amassing a real estate portfolio now that, you know, that we can help you guys in terms of like collaborating or kind of adding another ecosystem to help you these guys acquire real estate. Because that's the easiest thing. Right. Because if you tell people financial literacy and stocks and put your money in these bonds or Bitcoin or whatever, it's, they're these intangibles. Exactly. They're these intangibles. They're just like, and there's a lot of reluctance in believing that.
Starting point is 00:22:30 And so you got sports agents. are telling their football athletes, put them in the stock market, put it here. Put in this property that you can go to and kick the tenant out yourself. Use your brute to get the tenant out if he doesn't want, or whatever, go fix the toilet yourself. This is a little bit more tangible hands-on.
Starting point is 00:22:45 And produce some passive income. Produce some passive income. And, you know, and Dan Fleischman said this yesterday. It's like, the biggest regret anybody has with real estate that they sold their real estate. Yeah. Like, there's no one that said, oh, no one goes, oh, I, you know, sold the right.
Starting point is 00:23:00 Like, the biggest regret, Anybody has you look back at the property you sold over the years like damn we shouldn't sold that yeah I should have kept that you know there's there's never been one piece of property that you've been happy about selling yeah exactly but I'm like oh my God I'm so glad I sold that yeah it's like oh that was such an idiot you know so so we apply that mindset get these guys buying properties and just like don't worry just buy and buy and just you know you'll depreciate you'll make a killing on your tax you know you know deductions right now and you know don't worry about it it'll it'll work itself
Starting point is 00:23:31 self out. Exactly. Rents just keep going up. But it gives them a model. Yeah, we have to find some synergy. Yeah, there's definitely a lot of synergy. I think that we can help in that foundation with whatever, you know, because I really believe in what we're doing to help at a macro level.
Starting point is 00:23:44 And for me, it's not like, I'll do it for free. Like, you know, for me, it's the vision of helping these guys. And, and, you know, like Greg Lutzko was up there yesterday, like such an intelligent athlete, you know, just he inspired the whole entire crowd because you see this athlete talking about real estate talking about LLCs talking about protecting his assets talking about about amassing a wealth portfolio talking about being able to like retire now he's 39 years old how long as a skateboarder's career last it's over you know like it's over at 39 years old you got maybe a few months left you're like a senior citizen in that world you're like a senior citizen
Starting point is 00:24:21 exactly you know but he's ready he's ready for retirement he's ready to to basically take his game to the next level he's buying a couple more units we just closed on a three unit for him in michigan but these guys could buy all over the country you got eric spofford buying teaching just general broke americans to invest in you know uh uh section eight housing people had no idea what kind of yeah like and third paying 30 percent cash on cash returns in real estate so there's just so much up there and so easy right now with the products that we have you don't need income to show you could you just literally need your down payment so these wrappers these athletes who don't have consistent income, all can get into properties like that.
Starting point is 00:25:02 That's amazing. And so they don't need to worry about, oh, I don't have tax return. I just got this hit record. And that's all I've ever done, you know? Like, no, we can get you, like take that money, roll it into. And develop some wealth preservation habits. Immediately, you know, immediately. It's going to ground you, it's going to, and it's going to force you to want to do it again.
Starting point is 00:25:21 Yep. So your career is going to have longevity and you're going to have wealth and a legacy. So that's kind of the mindset. that I have kind of going into the vision that I'm going to help Dan with and we're rolling with that as he kind of goes on with it. Right. You know, and whatever I could do to help you guys with whatever you guys are doing. I'm doing a lot of speaking engagements, kind of informing the community, especially since
Starting point is 00:25:42 we're, because the mortgage community or the mortgage space has been taboo since the crash. So there hasn't been a lot of like, you know, resources to the general, given to the general public. It's been like taboo. Like, hey, especially in the, like, I'm a. You know, we're a broker and a banker. So we broke brokers, especially us, we've gotten the biggest stigma. We were the cause of the crash, right?
Starting point is 00:26:05 So like no now, now coming back into this space, it's like, we have the ability to help people beyond belief. And we just kind of need to make, we have to really just echo that message. So people have are just knowledgeable about what's really going on. Financial literacy. Financial literacy is important, but it's, there's a stigma with that too. It's like, I don't need to have worry about. credit repairer. I don't need a, I don't care about my credit cards. Like, no, financial literacy is like complete financial literacy, homeownership. It's, which is pretty much the most important thing
Starting point is 00:26:38 right now for financial literacy. And especially because if you do it right at a young enough age, when you don't need the money, the banks and the lenders will give it to you when you need it. If you don't do it right, good luck getting it. That's right. So Darren, you know, what's fascinating, we talked earlier like you started your first company at what age 14 1984 14 years old what age did you know you were an entrepreneur um I was probably an entrepreneur 10 or 11 I used to I know you haven't lived here your whole life I don't know if they make them anymore they used to make juicy fruit gum big red and wrigglies and they would put a pack of 10 and a strip for 99 cents and I'd go through like a hundred bags, maybe more a week, where I was buying them for 99 cents and selling that
Starting point is 00:27:28 in my locker for a quarter of a pack. So I was two and a half times on my money. Nice. I pay a couple of my big Italian football player friends. I'm still close with the state to stand guard in front of my locker so people weren't stealing quarters or packs of gum. And oh, you know, I was crushing it. I mean, I went on nobody at the school even cared. It was great. And then my father was in direct mail coupon advertising just wasn't for me. And I had a severe learning disability, apparently growing up, I was put in small classrooms, which we can get into how that sort of affected my eventual drug addiction because of my lack of self-worth and self-esteem.
Starting point is 00:28:07 And the only thing I liked was this business teacher, Elliot Lovie, who I'm still close with this to this day. And he's now retired when my book aiming high came out in 2018. they invited me back to speak to my entire high school. He coordinated the whole thing, which was very special. And he challenged the class one day to go home and create a business. Now, in my mind, I had one. Even I wasn't executing it.
Starting point is 00:28:31 I would have three different jobs. I was squeezing orange juice. I was a bus boy. And I worked in the stock room at a sneaker store. And all my friends that were getting into dating could care less about baseball carts. So I'd buy all their collections. And then the ones that wanted to hold them, they cared more about these players, Wade Bogs.
Starting point is 00:28:49 uh tony gwin uh don maddenly darrell stroubey roger clemens but i knew that a lot of them got these older cards from their uncles and their fathers mcimanel will he may use to demascio bay bruth man you have any of those those cards of a hundred x i would give them the newer players that i would get out of packs and i would take their old cards wow because i would give them a card that might be worth five or ten bucks but everybody knew and this old card i would look up on the price got to be worth a hundred or two hundred And I did that for about a year. So before I knew it, I had a collection of about nine, nine or ten grand with the cords.
Starting point is 00:29:26 And I asked my dad then, I just said, hey, Mr. Lovie challenged the class to go home and create a business. I needed insurance for my baseball cards. My dad thinks I'm a little bit crazy at this point. What do you need? I'm like, I don't know, probably nine or something. Because I'll get you $1,000 with a home insurance in case if we ever get a flood. I go, no debt, nine grand. He goes, how the hell do you have $9,000 of the baseball cards?
Starting point is 00:29:49 I run upstairs, show them the price guide, come down with a box of cards. Because when I'll, who can you sell it to? And I said, it's funny. You said that I open up this big newspaper. It's this big. The local paper in Livingston is called the West Sussex Tribune. And the local holiday and had a card show coming up in two weeks for 20 bucks you get at eight-foot table. So Steve Simon runs my agency now, Prince Marketing Group.
Starting point is 00:30:13 We go back, you have the 40, 44 years, I'm known since always 10. we decide to put up 10 bucks each. He was going to get four feet. I was going to get a four feet. The only difference is Steve just threw some cards in a box the morning of the show because he was doing it just for more fun. I spent two weeks every single night after school preparing perfect signs and the layout and very over the top of the display cases.
Starting point is 00:30:38 And I made over $1,000 on that afternoon at 14. He made $50. Wow. He had a good time, but he just really didn't have a vision to create a baseball car. Empire and I just dove in. That was it. I mean, I was doing car shows every weekend. I was running ads and the Bible publication back then of the hobby called Sports Collectors Digest. I was the first one of the first people in the state of New Jersey, I think, to get a cell phone when I was 14. It was a company called Bell Atlantic in 1984. And the phone cost me three grand.
Starting point is 00:31:11 And it was $3 a minute and had a rubber antenna in a leather case. And I'd have it in my locker. So in between class, I'd be able to call up. It actually had like a voice, a computerized voice that would tell you who called. That was the best technology back then. And I would call a stockbroker back. And these guys all started getting to know me for my ads. And on the weekend, I would go to shows, find the credits that they wanted, upcharge them. And, yeah, it eventually became so big that I dropped out of college.
Starting point is 00:31:39 My freshman year sold it probably about a year after college for about a million bucks, the whole company. Wow. You know, the crazy thing is if you look back at what cards you probably had in your collection. Oh, bro, I got a picture of a Holiness Wagner card in my phone right now. I just posted on social media two weeks ago. 1990 or 91, I picked it up for $75,000 from a private buyer, flipped it 24 hours later. I took 20 friends to an Italian restaurant in West Orange. I don't even think it's there anymore, New Jersey, called Salinas.
Starting point is 00:32:12 I flipped the card for $125,000. I made $50K on the flip in 24 hours. Kenny Golden, it's got the biggest auction house in the world right now. It's a dear friend of mine since I was a teenager. I've sent him. I sent Darren Revelle the picture. They both send me crying emojis. That's probably a seven and a half to ten million dollars for today.
Starting point is 00:32:33 Yeah, because they're and it's actually Kenny Golden because I watched that show. I love that show by the way. Great show. I got Rick Flair on there and a couple clients. You got Rick Flair on that show? I got Rick on there the first season. I saw that episode. And in that show, he mentioned that cards and comic books go up more than like quadruple what stocks are.
Starting point is 00:32:56 Oh, it's not even close. It's like. It's far surpass real estate and every other. It's the greatest asset you can buy. The collectible market is unreal. And it's not slowing down. It's not slowing down because now, especially if they're unique enough, even the new modern day stuff, the cards. companies are getting smart and they're starting into these insured cards,
Starting point is 00:33:19 these rare signed insert cards. And I mean, the rappers, when they had Fanatics Fest last month, I know we had Hulk there, I didn't make it. It was just insane. There are 200,000 people there. And you've got Travis Scott buying cards. You've got Dana White buying cards. These box breaks now apparently are exploding.
Starting point is 00:33:39 You have stock workers that have no problem buying an open box of 2024 cards from tops or upper deck for a hundred thousand a box to open 24 packs hoping that there's a card and they're worth a few million dollars that's a one of one you know good like artwork it's unbelievable the culture behind it and it's exciting because i was a card collecting my whole life too and i still i still buy cards so i'm still a collector i got back into it during that pandemic and through 2021 it put a ton of stuff that's sitting in my safe and just riding it out i don't have the time to buy sell and flip anymore. And it's really elevated with the PSA grading and everything.
Starting point is 00:34:19 And they're right down here, PSA. They're here in Orange County. They're around this area. Yeah. Yeah. I didn't know that. Yeah. Yeah.
Starting point is 00:34:27 But the slapping takes forever, man. You got to really be patient unless you're paying like a rush service. You know, I think most people are waiting anywhere from standard rush is like two to, two to three months to getting cards back. And then if it's, uh, if it's like, basic standard. I've heard people are waiting like 6 to 8 months or more. Wow. There was a time.
Starting point is 00:34:50 I'll tell you, it was crazy during the pandemic when I was sending all my stuff down there, my assistants. I was driving them crazy. They're getting 10, 15 packages a day of raw cards. So they'd have to write out the form, fill it out, upload it, send it. You actually didn't care if it took a little bit longer because they were so backed up
Starting point is 00:35:08 with COVID and they didn't have the biggest stuff because your money was better sitting in those cars. or it's waiting for the lottery ticket to show up three or four months later and open up the box in it slab. I mean, there wasn't one purchase that I made where when those cards came back, slabbed the value didn't minimum double in a period of three to four months. That's how hot that was the market back then. And I know it's still super strong.
Starting point is 00:35:35 It's incredible. Yeah. I love to say it. I mean, because I'm not really buying like I once was. I got back into it for a year and a half during the pandemic, but I still get a shows because a lot of my guys sign autographs and I love walking around. I've got relationships with friends that I've known for 40 years and, you know, just seeing a lot of these young dynamos and in the hobby that were like me.
Starting point is 00:35:56 And now they've got way more ability to make incredible amounts of money compared to what I had back because there was no internet, you know. So that's fascinating, you know, Kenny Golden. You know, I'm a big fan of that show that. Yeah. I saw this episode where he had a guy. where he had the horsewagner, like the one of one. Yeah, the Mammel, the Jim In-10.
Starting point is 00:36:15 Yeah, $30 million horsewagon card. I know. Did you have that card? That's the card that I had, yeah. But that one's worth third. But that was a gem. Mine wouldn't have been an eight or a nine like that guy's was. There's probably more of a six.
Starting point is 00:36:28 But, yeah, definitely 100% would be about a seven and a half to $8 million card, did I? Wow. And I mean, I handled some of the best stuff ever in Mickey Mantle rookies. I mean, you name it. I had it. And you're not thinking about holding stuff back then. you're in a turn and burn business, buy it, sell it, buy it, sell it, or place your inventory, find another collection, whatever it might have been.
Starting point is 00:36:49 Yeah, yeah, of course. It's still turn and burn, even for Kenny. Yeah. He's turning and burning. Dad always told me, I'd rather you turn your money 10 times on this over the next two years than sit on it and double or triple your money. It'll be way better off. Now, what age did you become like addicted?
Starting point is 00:37:07 Well, 14. I was at sleepway camp, and I had bad stomach pains one night. And the counselor took me an infirmary and nursed game me this green liquid, cloth syrup liquid in a clear little cup. And I did a shot. And all those inequities, these inferiorities, feeling of less than I went away like that. I felt like Superman. I'm walking across the soft wheel with the counter.
Starting point is 00:37:32 I come back to the bunk. The guys are laughing with me and I'm at me. I'm the smart one. I'm the popular one. I'm the good-looking one. Got the courage to flirt with the girls next door for the first time. and went to bed that night thinking nothing of it. It did all my activities the next day at camp,
Starting point is 00:37:46 and that next night I'm lying in that bunk with no stomach pain. I remember the feeling like yesterday, 40 years ago, this brain started going. I was like, God, I got to get more of that stuff. What was? And I heal over, and I start putting on the crocodile tears. And the counter comes running over and asks me what was wrong, and I told him he took him back to the nurse.
Starting point is 00:38:03 And I kind of pulled that BS off for a couple weeks until my mom and dad came up on visitation day and found that I was taking a little. with Demeril. Back then, it wasn't as controlled of a substance of an opiate. And, you know, I speak all over the world. I do interviews all over the world TV podcast. And I tell me, it's not the nurse's fault because I would have found what I wanted to find anyway. One in three kids that get opiates from a dentist nowadays become opioid addicts. I was one of the three. I went to get my wisdom to remove that same year after camp, maybe four or five months later. I had no idea with these white pills where my mom
Starting point is 00:38:38 came me. I was in a lot of pain. Man, that feeling came right back. calling up my boys. I'm on the phone. I'm feeling like a rock star. And eventually my parents went to bed. I remember went down to the kitchen and got something to eat. And I looked at the bottle as someone opened out. There was only two pills. So the whole night I'm thinking, okay, how do I pull this off? My parents woke up in the morning. I run down in the kitchen, grab my cheek and mom, my tooth is killing me. I got a horrible infection. We got to go back to the dentist. I can't go to school. There's a loving mother who wants to see their child suffer. So she took the baby, took him back to the dentist. And And he wrote like enough prescription for another 10 of those white pills.
Starting point is 00:39:14 I found that were extra strength lichenics, another opiate. And luck, man, I was, nobody was going to be able to tell me what to do at that point because I had the money coming in too. So for the next five or six years, you know, I was a rock star, you know, in the baseball card industry. And so the shit hit the fan in 2021. I was arrested four times in six months for possession charge, not to distribute for personal use.
Starting point is 00:39:40 big concerts with my friends at it in a nightclub, whatever it might be. I was the one with the money. So I was the one that it was buying the drugs, paying for the alcohol. So from that age to 2021? Yeah. I got popped four times in six months at the age of 21, once in Texas, three times in New Jersey. I was arrested. And I wasn't awake.
Starting point is 00:40:02 I was just pissed that, you know, it was bad luck, I thought. I was like, well, I was either one that got arrested. It was just crazy. I'm the one that's taken care of. everybody, complete denial, got put into an outpatient program in New Jersey called St. Barnabas Alliance. Judge said if I screwed up or tested positive for anything, I'd go to jail for a year and, you know, talk about denial for anybody young in your audience that's listening or older. And there's a lot of people suffering. I got the good news with two weeks ago. I didn't have to
Starting point is 00:40:35 complete the whole year. I graduated is what I thought I heard. That literally, that day, I called my friend Dave up and I said, bro, let's go to the city and get banged up. Let's go celebrate. Let's go to Jimmy's cafe in the village. Do some mind-doracier shots. And on the way in, we took a couple Xanax, had these mind-doracier shots. And next thing I know, man, it was the middle of the night and woke up and I'm in the ICU in the hospital. 90 stitches in my face. You could still see some of the scars here and here. And on my hand right here, my friend Dave fell asleep behind the week. and the seatbelt didn't lock up on time by the time my face hit the windshield. I was sleeping.
Starting point is 00:41:17 It went through the windshield. And the first two people I say are my mom and my dad. So anybody that's listening, you know, that's what addiction and alcohol does. It destroys families. It's not just the one that's suffering. And, you know, I was like a runaway freight train because, like I said, I had the money at that point. And then eventually I jump into the sports and entertainment industry representing some of the biggest stars in the world. Who's going to tell me what I can and can't do?
Starting point is 00:41:39 I'm the man to get to the man. I'm the man to get to the woman. So none of my agents, nobody's going to tell me I have a problem. I lived that way for five or six years. I was crushing it at Prince Market. And then at some point, what was living to use turned out to using to live as adult people. And those last two years, man, were pure hell, not wanting to live anymore with all the money, all the success. Not just the money and the success, the notoriety.
Starting point is 00:42:06 You can't buy notoriety. You earn notoriety. you earn the respect by the people you surround yourself. So just by default, I was looked at up here because of the talent that I was working with. And other, the biggest celebrities and their publicists would have to come to me to get access to whoever it was that I represented. Or if we're out, I'm getting mad respect from their team.
Starting point is 00:42:30 So I'm eating it all up because at the same time, you know, I'm a broken soul. I didn't know anything about recovery. I didn't know anything about trauma. I didn't know anything about healing. And I thought that was it. I arrived. But it was just a double life for a really long time until I had my spiritual awakening on July 2nd, 2008.
Starting point is 00:42:51 What was that spiritual awakening? So July 1st, the day before my now late uncle, he passed away. My uncle Stu came to New Jersey, visit my mom. And he surprised me. He was with his new girlfriend. Her name was Andrea. And I was at the woods end at this point. in my office, a couple of people, my boy, Steve,
Starting point is 00:43:09 I told you about the baseball card show with me at 14. He was running my agency. He's like, maybe you should get a treatment. I'm like, no, but I'm too busy. I'm not going to go to a spa for a few days, do massages. I'm thinking, in my mind, you know, that'll work. Yeah, being on Suboxone, opiates, Xanax, Valium, drinking, mood stabilizers,
Starting point is 00:43:31 snorting ambia. And I, yeah, I can detox myself. So she, this woman walks in. I never met her before, Brown, and she's like, are you okay? I felt a connection with her. I was like, I'm not, and she's like, what's the problem? And I told her, she goes to you, whereas you're an addict, your life's unmanaged upon a and she said, and she goes, do you realize you're powerless and it's a disease?
Starting point is 00:43:51 I said, yep. And then she looks around her all the pictures of me and all the stars and says, you realize none of this means anything because you don't mean anything to yourself. And that broke my soul. I started to cry. And she goes, do you want to help? Because I could help you. She reaches into her pocket.
Starting point is 00:44:08 She goes, I just celebrated five years sober two weeks ago. I met your uncle in recovery. We're both in recovery. I could help you. And I said, I'm desperate. I'll do anything. So that was my first guy shot. She put me on a detox plan.
Starting point is 00:44:21 The next night was July 2nd, 2008. And I was crawling out of my skin, man, vomiting, tire upset stomach. I went to the gym two, three times in my building in New York City. I'm just trying to do anything to deal with the cravings and the detox pains. and I called them up. I said, F this. I'm calling the freaking doctor to get what I really need to get. I can't freaking do this. And my uncle picks up the phone and says to the goddamn disease talking to Aaron, you got to kick the crap out of your ego already, this immature BS. And you've got to get yourself to a 12-step meeting. Go tell these people you're sick and suffering. You need help. I said, there's no freaking way up into those
Starting point is 00:44:56 stupid meetings when I was 21. Just people can't identify with me. I hung up the phone, ran into the bathroom. This was six months after my first overdose, and my then wife is banging on the bathroom where baby, don't do it, don't do it. She hears me going through the cabinets. Now, I was looking for a non-narcotic anxiety pill, which Andrea told me I could take three times a day to help with the cravings. But out came three extra strength vikinans out of one of the pill bottles, which was bizarre because Simone, who's my now ex-wife, we went through all the cabinets in the apartment
Starting point is 00:45:26 to make sure I wasn't tempted, but we must have missed one. I thought it was a gift from God. I thought, holy crap, which exactly what I needed. But then the miracle happened for whatever reason, man. I wanted to live more than I wanted to die. And I had to give the desperation at the Carillon building down in Chelsea, Newark City. And I fell to my knees.
Starting point is 00:45:44 I screamed up to God, take the money, take the business, take the notoriety. I need a single day of freedom. If you take me out of hell, I will spend one day at a time taking others out with me. And my life changed forever in that moment. I had a burning sensation of my right shoulder. I heard a place that I got you and you're ready. Stood up. I flushed the pills. I had a white light moment.
Starting point is 00:46:06 Never had it before. I've never had one since. Went to the computer in the living room, found a 12-step meeting, jumped in a cab because there was no Ubers back then on this gorgeous summer night of July 2, 2008 on a Sunday. I said, holy crap, what the hell just happened for the first time my life to stay sober more than I wanted to get high and walked into this church basement, 15, 200 addicts and alcoholics
Starting point is 00:46:28 who were all once for hope of the state of mine. And I had the leader shows anybody knew coming back, sick and suffering. And I believe God raised my hand that night because there was no ego. My ego is crushed. And I said, I'm Darren. I'm sick. I'm suffering. I'm suicidal.
Starting point is 00:46:41 I need your guys help. I have such a great life. And I don't know why I'm doing this to myself. And about a dozen spiritual brothers and sisters came over to me, man, and said things that changed my life forever. Stick with the winners. Take the kind of out of years, put it in your mouth. It's time that you understand the 5A's, attitude adjustment, accountability,
Starting point is 00:46:59 acceptance and action. And the last one what got me and got my heart was, we're going to learn to love you before ever learn to love yourself. And I just became immersed into meetings and the fellowship and learning about my character defects, my past, my traumas, behavioral patterns. Eventually one month became a week, became a year. And I was in actually France with my then wife in San Trope,
Starting point is 00:47:26 on my one year's super birthday, July 2nd, 2009, Bontra calls me. A bunch of people texts me. I'm so excited on top of the world. One year sober. And he goes, hey, you want to keep this gift, right? I said, yeah. He goes, well, it's time to stop being selfish and start being
Starting point is 00:47:43 selfless because you want to keep you, better give it away to others. And that just like sent chockways through my body. And I actually went public right then and they're on Facebook. And I announced that I was celebrating one year sober. My mom was a bit embarrassed. My dad loved it. And that's when I realized.
Starting point is 00:47:59 vulnerability is a true superpower. The amount of people that DM me that needed help or had loved ones that needed help, I realized I found my purpose. I found my calling. And the agency life gave me a platform of notoriety. But my calling was able to come from that platform. Yeah. So then, as I started getting more and more sober time, connecting with all different
Starting point is 00:48:29 sorts of people after my dad passed away in 2017. I had the beautiful gift of having being a silver son for my father for eight and a half years and saying goodbye to him the night before we put him into hospice. I told him. I looked at him. I was rubbing his head in the hospital bed and I said this experience with you to never feel so comfortable during the most uncomfortable time in my life. I said, I'm going to touch the world. I said, I know you've been excited about my business success, but I know what proud you've been about my personal success. And I'm going to show you. people they get through anything without having to use the substance. And then all these GMCs, my friend Bruce that passed away in recovery after about 30 years, used to call them GMCs or God managed
Starting point is 00:49:12 coincidences started happening after my dad passed. I got on it at New Jersey's turning point, the largest rehab in New Jersey to do my first keynote, worked with the coach for six months. I wanted to make sure I kicked ass. It went phenomenal. The next day, Ronagraph, who was Donald Trump's long time executive assistant. I go way back with Trump from the celebrity apprentice days and these two business together. She called and said the White House would like me to come be part of his opiate epidemic initiative and I was probably think about a second year in office. So I was up there, I've been to the White House three times and he was there. I met a publisher by chance on social media that's in recovery. She gave me the vision for the book. I didn't want to write it. My dad
Starting point is 00:49:57 always wanted me to write one. And I was like, I don't want to write a book around my career. And after she and I met Anna David, she goes, it doesn't have to be about your career. It could be what it's like to be a fly on the wall of the journey of representing some most iconic stars in the world while you went deep into hell and came out on the other side. Can you imagine how many people he'll help? And it's like, that's it. That's it. And after about a month, me, her, my co-writer Chris McGinnis came up with the name, Amy Hingai. And when it was released man in 18, I had no idea. It became. I'm a international bestseller and to this day is helping so many people because the opiate
Starting point is 00:50:32 epidemics worse than ever. Worse than ever. Me and Eric Spofford spoke about that earlier today. I'll tell you that too. I told you. Eric's my boy. I was in April in Salt Lake City. It's worse than it's ever been, man.
Starting point is 00:50:43 I mean, I'm just so glad for the thing all wasn't around when I was using because I wouldn't be sitting here at all. No, you'd be dead. Yeah. He'd be dead. It came out in 2012 and he said it wiped out everyone he knew. Yep. All of his friends.
Starting point is 00:50:55 100%. But, I mean, we talked about this early. when you can find your purpose, man. And, you know, I do all the work each day. I got my spiritual advisor still working on trauma, blockages, character defects. I'm religious with my, you know, five, six days a week. I had 12-step meetings, always work with people in recovery and still find a ton of time
Starting point is 00:51:13 to just always be crushing an imprint market and working my ass off from my clients and got a great team behind me. But my team does still. And my clients in the two, there are times that I need to be selfish for me. It's important. Time back to myself. So I could be selfless to people I'm trying to help and the clientele that we're working for. And they get it.
Starting point is 00:51:33 They understand it because a selfish Darren for the right reasons, for reasons of integrity, for the ultimate purpose of refueling my tank to help other people to vibrate higher, to have a better frequency, laws of attraction, using positive words of affirmation, is just going to manifest abundance in so many other ways, not just wealth, health, happiness, other people coming into my life. I think you and I are going to find synergy now. I mean, that's what it's about. I want to always stay as spiritually fit as I can.
Starting point is 00:52:07 I've learned so many beautiful quotes and messages that your audience will love. I said this one on Jay Shetty's podcast. Say what you mean, mean what you say, and don't say it mean. People don't remember that third one. It'll change your life. Try to understand people instead of being understood. In the heat of an argument, don't send the text, don't send the email, don't make the phone call, get your mind in a place of feeling all right versus right.
Starting point is 00:52:36 Because in 10, 20 minutes, you are not going to remember why the heck you snapped on somebody and the vibration of your day is completely off now. And just by the abundance frequency and energy of life, of staying in a place of peace and not engaging, life is just good. It works out better that way. Yeah. You know, a lot of us are in our own way. And we get caught in that moment. It's like, no, a lot of it's just getting our own way and they don't realize why we react a certain way or I don't want to keep dealing with my character defects.
Starting point is 00:53:09 I'm still not perfect. I still make mistakes all the time, but I'm such a better version of me and I'm accountable, which is the most important thing. You know, luck, I'm not a dormant. I probably snapped on two or three people in the past year. year, which I'm very proud of, that it was only that. But I remember each and every situation. And like my sponsors would always say, you're still not a dormant. Every once in a while, you've got to stand up for yourself and let people know where you stand. Amazing, Darren. So I was actually going to ask you, what's your favorite quote? But let's, let me switch it to. What is the mantra that you live by? Something that my dad told me. It's not what you say. It's what you do. Anybody that
Starting point is 00:53:53 notice me, they'll tell you, they ask me for something. It gets done right away. You're a man of action. You're a man of action. That's what's allowed you to be so successful. That's also it's allowed you to overcome this tribulation. Exactly. Because you immediately recognize like, I need some help, but it's hard to, you know, humble yourself, especially within your, exactly, such notoriety. Well, I have, now I've gone to that point of itself, love, man, not for the business. Yeah, that's getting great. It's allowed me to take care of a lot of people, build our own empire, But, you know, self-love and self-respects comes from my mission. I told you guys early, man, if I lost the business and the money tomorrow, it's all good.
Starting point is 00:54:32 I look back and say, God, whatever wrong, we had the past 30 years, what's next? You know, the money is just a mean to take care of other people and give other people my life experiences. Yeah, I travel. I enjoy it. I enjoy my own life, but it doesn't make or break me anymore. I found peace in my stomach, my heart, my soul for the first time. my life on this journey the past 16 years and uh to just help another sick and suffering human being out there that helps their loved ones their family their significant others their co-workers
Starting point is 00:55:08 better than doing a 10 million dollar endorsement deal uncomparable what's the best piece of advice that you would give to your i don't know if those your when you hit that trauma was 21. What's the best piece of advice you would give to your 21-year-old self? My 20-old self. I think learn to love yourself more because there was such self-hatred at that point, you know, for whatever reason. And I think this younger Jason needs to understand. I've heard the expression.
Starting point is 00:55:44 It's not my business, but other people think of me. I think the meaning of that is people don't think about you that much. And if you get out of your own head and stay in your own lane and focus on your race and what's important to you, everything will start attracting the right way. It's beautiful. Now, a couple last questions before you adjourn here. The first one is, it's a multi-prong question. What's a personal goal that you have for yourself and what's the goal that you have for Prince Marketing? You know, Prince Marketing is just always growing and scaling the business.
Starting point is 00:56:19 We're good with the clientele that we have. You know, at some point I would imagine I sold off a very small minority stake about about a year ago. I love what I do. So whether it's a full exit one day, I stay on the board of advisors or whatever it might be. You know, like I said, I just love what I do. I love the people that we work for. And personally, it's, I know it doesn't happen every day, but as long as I could be a service to one person that's a and suffering every week.
Starting point is 00:56:54 That just keeps me in alignment to the person that I always was meant to be and the person that I am. Now, my last question for you, Aaron, when you're in front of Pearlie Gates, what do you think God's going to tell you? Well, I know he's going to tell me that I'm proud of you. And he did exactly what I wanted you to do because I've said it on different interviews before that. I don't need anything on my tombstone one day about the so-called agent life, super-agent life.
Starting point is 00:57:36 I'm nobody's superman. It's the talent that developed who they were long before they ever met Aaron Prince. I want a man that went deep into hell and came out on the other side to sprinkle hope and recovery across the world to help other people. That's it. That's my legacy right there. You're a true man of God, man. are a true servant at heart and you know I hope your legacy lives way beyond sparking way beyond these celebrity hood that you were involved with because you're
Starting point is 00:58:08 bringing good to that world you're bringing you know you're you're bringing real light to that world and I hope and pray that your legacy lives far far beyond you hit every single one your goals and if people are suffering right now that are listening or they have family members that are suffering right now how can they get help they can contact me on Instagram at Agent underscore DP, or they can message the website, aiming high foundation.org. Yeah, that's pretty much the two most simple ways. I'm on Facebook as well, Darren Prince at Los Angeles, California. But I will personally reply myself.
Starting point is 00:58:45 People know it. They've seen it. Like I said, I've been on some of the biggest stages, biggest talk shows, interviews, podcasts. You know, Jay Shetty and I just were over the moon with the hundreds of thousands of people that response. I get back to every single person bro myself because I put God in my heart and soul and I know that he's the one that works through me and I'm the one that's able to turn the lights on in somebody's eyes just by telling my story. I don't need to hear about your story. I'm going to tell you about mine. And if you identify, you're going to want that gift
Starting point is 00:59:18 and you're going to ask me or you're going to say, hey, that was me. You know, I'm really struggling man because i've had some most mind-blown moments at some of my keynotes after during the private meeting where it's in q-nas of people that i know have never told a single soul what they were dealing with but there's god-given words that came out of my mouth turn the lights on and they took an action to make their life exactly what it was always supposed to be amazing god bless you man you've been an incredible guest thank you so much for everything that you do thanks thank you for your service. Thank you for helping thousands and thousands of people. And I hope you had all your goals. Thanks for brother. And congrats to you too on everything.
Starting point is 00:59:58 Yeah, thank you. Thank you. Thank you. We're looking forward to continuing our friendship. Absolutely. Thank you so much. Thanks. Darren Prince, guys, make sure you follow him. And if you know anyone who's suffering or needs help, reach out to him. This guy's a man of service and he will help you.

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