Coffeez with Joe Shalaby - From Creator to CEO ft. Nas Daily | Coffeez for Closers with Joe Shalaby

Episode Date: January 24, 2025

On this episode of Coffeez for Closers, we’re hanging out with Nuseir Yassin, better known as Nas Daily. In just 20 minutes, we cover his journey from making one-minute videos every day to building Nas Academy and Nas Studios into a global brand.Nas breaks down what it takes to go from creator to CEO, the lessons he’s picked up, and why storytelling still drives everything he does. It’s quick, it’s real, and it’s packed with insights you can actually use.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

He's the guy who turned a one-minute daily video into a global movement, a company, and a masterclass and storytell. From living on a $60 a week budget to building a brand that's touched billions of lives, he's proof that with the right stories, you can change everything. To learn about content, they get me to teach them. Get to intern at Nas Daily. Nas Yazzie, aka Nasdaily, has mastered the online. are at a building community, scaling impact, and turning passion into a business. On today's episode of Coffees, we're diving into the man behind one of the Internet's most

innovative brands. This isn't just a conversation about content. It's about entrepreneurship, hustle, and how to make your ideas truly unforgettable. Welcome to Coffes. How are you? Thank God. Thank you. Thank you for coming on the show at such short notice. My pleasure. You came in guns blazing. That's how we do it. That's how we do it. I like to talk about everyone's entrepreneurial journey, and you obviously have an amazing journey,

but that started with blogging. So we'll dive into your entrepreneurial journey after, but what inspired you to start Nasdaily? So I, content changes the world. You know, Hollywood changes the world. So like, I saw the power of content on the internet and changing opinions, and I wanted to be part of that.

I never wanted to be famous. I never want to make money from this. It's just like an amazing opportunity to reach millions of people. And I tried hundreds of videos and all of them failed until one video blew up and then it became Nass Daily. And it's been really fun. What was the video that blew up?

That changed... Day 271. How cheap is Thailand? I was like, hey, guys, I'm in Thailand and it's very, very cheap. Everybody should come visit here. I was averaging 10,000 views before. And then after that video, I got like 30 million views.

Wow. It's insane. And it took you, what, a thousand videos to finally climb? It took me a thousand videos and a thousand days until I built a brand and after that

I started to build a technology company. So I found, basically, my whole goal is to build a tech company but in the process, I became a creator. So now you have the tech company. Yeah, that's my primary thing now.

Let's dive right into the tech company. What is the tech company and what are you guys doing? And what's the goal with it? So look, If you want to build a business today, you can get $300,000, build a restaurant, and lose a lot of money, and then get 10% profit margin if you're lucky. Physical businesses are hard. Sell a product online, take one year to develop it.

Shipping, returns, handling is very hard. I think the future is digital businesses, an internet business. So if you have followers, if you have want to sell something online, if you have a community, internet businesses are the future. And so NASDAO is the platform to help anybody build an internet business with a 100% profit margin, with selling memberships, courses, challenges, games, newsletters. That's the future, events, you know? And so NASI.O is like Shopify, but for internet businesses. Yeah, I myself obviously used NASDAO to purchase this.

Don't Die event, yeah. Brian Johnson, don't die. They use NASDAO for their community because it's an internet community. So this is an example of an internet business that's content-based, that's now meaning offline to build deeper connections. So it's very exciting. What was the idea for Naus Day? Like, what inspired you to start it from the beginning?

For Nasdaily or Nasdao? No, Nasdao. No, Naus Daily and Nazdao. So from Nasdae, I was just a terrible engineer. I was an engineer at Venmo and I was like, wow, I suck at this. I want to do something that I'm better at. Did you know Brian from Venmo? He was my boss's boss's boss.

So that's a very weird circle. Very weird. We're working together again. Yeah. But yeah, I was just a bad engineer. I wanted to do something I'm good at. And turns out I'm good at shouting. You know, and when I shout, people listen.

So I was like, let's do that. So I started making content. And then one day I woke up with 50 million followers on the internet in like 10 different languages. And I couldn't make any money. Because the only one making the money was the platform, the social media companies. So I said, let's build a money. monetization engine for communities, and that's how Nassau started. So everything is about problems that I'm facing, and we're building solutions for them.

Yeah, I mean, a lot of people are stuck with figuring out how to monetize their followers. I myself don't monetize followers. I just grow my company brand, so I figure out a back-door strategy. Most people have a million followers on TikTok with $0. Yeah. So how can they monetize NOSIO? It's simple. Like, it's just, you just, Nassio is free. anybody can just like sign up and just start selling.

So you can literally create a digital product in a minute and start selling it in a minute. You can build a fucking business in two minutes. Like that's awesome. That's amazing. That's the future. And I'm really excited about that. So, you know, something we started called challenges.

You can start a challenge, okay? Like, you know, do push-ups every day for 30 days. That's an experience. You can build that product today. Hey, friends, I'm building a real estate challenge, an investing challenge. Together, we're going to invest or 10% of our money. Together, it's a community-based event. Pay me $100 to join this challenge.

Let's go. People are making millions of dollars from selling challenges that they create in a minute. That's cool. On your platform? Yeah. That's the future, I think. The future is not, hey, let me go to China to find a product and then sell it and then get 10% profit margin.

After two years, that's not the future. Wow. I love the idea that. How did you even come up with that idea? I've never even heard of that. I'm living on the internet. I don't have a home. I don't have a space.

I don't belong anywhere. I don't have physical objects. I don't carry physical things. I don't buy things. I just buy experiences and digital objects and digital products. And digital products. That's all I do in my life for the last eight years. And I figured there must be an easier way to create a digital business.

So that actually leads me to the next question. I know we mentioned this at the gym, you were like, why? I asked you, why don't you buy real estate? Exactly. I'm fully against physical things. I want to live life where if there's World War III, I get up and I go to a plane and all my money, all my life is with me in a carry-on suitcase. So all my, I, the last eight years, I only live in a carry-on suitcase.

I have 20 t-shirts, two pants, two shoes, one book, one laptop. That's it. You live a very humble life. I mean, would you attribute that to your upbringing? Obviously, you grew up with humble roots. Yeah, I mean, I grew up in a village like middle class, like not rich, not poor. I only became rich like four or five years ago. So I still don't understand what money is.

Yeah, yeah. I grew up also third world country. How long were you rich? Five years. Five years, wow, so congratulations. Yeah. But became rich at the same time. Yeah, five years, yeah.

And we're both like, I'm from a poorer village and you probably. We're probably, yeah, in Egypt, right? Yeah. I believe that. Yeah. No, I'm in the poorest part of Egypt. There's a, there's a garbage city. I didn't live in the garbage city. Yes.

But I live very close to it. Well, I know exactly where you. So I was at Halmeit Zatun, which is like, you know, but the garbage city was insane. Yeah, I made a video there. It's super sad. What is the craziest video you've ever made? I mean, you've been all over the world.

Your videos are so fascinating. I mean, I've been following you for years. I didn't even know how you could even say the craziest video. I really like the Chibani one. I love that guy. The craziest video I made probably in North Korea. You know, because that place says next level. It's not easy. Greenland was not easy.

Antarctica was not easy. But also Madagascar was really hard. It's just like a lot of countries are not designed for tourism. And so making videos while traveling and having to need internet every day. It's very hard. What do you think the best country is that you visited so far? The best country to build a business is America. Nothing comes close to America.

If you want to build a business, come to America. The best country to live, I say maybe Dubai. Dubai, Singapore, very comfortable. Best country to grow, India, lots of growth in India. Best country to challenge you, Israel. You'll be challenged left and right. on war and safety, on innovation. I mean, it's all in one.

And the place I have zero interested in is Europe. Really? Yeah. I don't know. I just, I'm, Europe is nice, but I wasn't in love. So I want to dive real quick into a couple things. Number one. Yes. The TikTok ban, it's about to happen. You have almost not, you have nine million followers on TikTok. Yes. How is the TikTok fan going to impact what you're doing currently? Well, luckily, I never based my, we're making, from the nine million followers were making zero dollars from TikTok, like everybody else. This is why I'm telling everyone. This is why I'm telling everyone. everybody, you need to own your community. Like, if you just don't own your community, you're always renting forever.

You know, you do mortgages. You're about everybody owning their house. Yes. Your digital house is social media and everybody's renting. That's why you got to start collecting emails and phone numbers from your followers, because this stuff happens. And so an example of that is like, I have half a million emails. And I sell to those half a million emails every day now for the next

10 years. And I collected them and they're all in my NOSIO community. But in NOSIO, the way it's designed is you can develop a community and you own the audience. The emails and the phone numbers, you own them. That's yours, not ours. That's the future of social media. So I want this to be a wake-up call to everybody that your followers is a fraud. Social media is so fragile within one day the algorithm could be destroyed, change, or the platform gets banned, and then you're down to zero, you always must have an email list. People don't change their emails. So if I have your email, I have access to you for the next 10 years. That's the power of email. How is NASDAO reaching out? Like, you're using it through the NASDAO.

Yeah, so we have an email marketing thing. We have something called magic reach. From one place, you can literally email and WhatsApp people at the same time. Through NASDAI app for free. Oh, you literally do need to because all businesses are community power. Yeah. Your email marketing, your events, your courses, your content, your products, everything should be in one place. Yeah, I have an email list for my events. And that's a separate place. I have an email list for my podcast. That's a separate place.

Email list for my customers. Separate place. That's ridiculous. Everything has to be all in one and everything has to be owned by you. Yeah, we do use obviously a CRM. So it's kind of like a CRM stacked with an email marketing platform. Stacked with engagement, stacked with Facebook groups, stacked with money. monetization, everything.

So your email CRM does not help you make money. Because you need to connect to another payment provider somewhere. Your CRM just delivers email for you. And then your Stripe just collects payments for you. And then your Zoom just does events for you. Nassio is all in one. Now, okay, so that's the TikTok ban. You're going to be leveraging it for good.

It doesn't sound like it's going to impact your business. Not at all. It's going to wake people up to use your current business. Exactly. Now, besides Nassio, you also have your education platform. Yes. You also have Nasdaily. Yeah, we have a few businesses.

We have Nasdaily media, we have technology. We have NASA Daily. And the marketing company, it's called 1000. We have an agency called 1000. Yeah. So we have a hotel in Dubai, hospitality, an education company, a technology company, and a media company, which is the agency. And then NASDALA is the marketing for all.

But the agency is called 1000. And basically what we do is like, I built Nasdaily with a team of 30, 40 people. Now we go and help other companies build it. their own nasty. We go to companies and brands and we say, let us grow you on social media and build a brand for you using AI or using humans, whatever you prefer, all in one. And you do this globally? Globally. We just launched in America, New York office. And we do this in Singapore, India, Israel, Dubai. So it's a lot of fun.

Were they piggyback on your personal brand or they just create a... Independent? Nothing to do with me. So it's like we're like white label behind the scenes. And we just like grow your brand. That's awesome. How do people find out more about that platform? Because there's a lot of people watching the show that obviously need to grow their brand. And I'm a big advocate about building. Yeah. I mean, how many followers do you have? Across all platforms, including the company, we have about $6 million. Amazing. So it worked for you, right? It's totally changed the game for me. Change the game. Totally changed the game for me.

Every business needs content. That's why we name it $1,000 because you need 1,000 pieces of contents to actually build a brand. So it's called 1000Media.com. And you guys will help me to a thousand pieces of content? Yeah. So we help people create a thousand pieces of content. With AI, now it's 10 times easier. So different packages. One, we can build a whole team for you to does social media in-house.

Or we can do it up with AI. Build an AI channel with an AI presenter, AI scriptwriter, to create literally thousands of pieces of content. Very, very fast. But that content's not going to be engaging. It's not like... Well, you'd be surprised. The algorithm.

you would be surprised. That content can be very, very engaging. So, we see already people with millions of followers and millions of views without a single face. But it's already happened. So the future is now. I got a couple last questions. You're busy, a lot of things going on. How do you think content creation has changed for you given cancel culture?

You cannot, look, the opposite of love is not hate. It's indifference. So if anybody gets a million followers, you are guaranteed to get a million haters because now you have a million lovers, so you need a million haters. That's how it works. It works in tandem. Hate has become part of social media,

and it's become normalized, and it'll be even more normalized very, very soon. So I think everybody should just get a therapist and get used to it. For me, watching your content, you have something like the most pure content there is. And I still have manners. But at the same time, so many people hate it.

And honestly, that's a great place to be in. I thrive off of this because it means you're making change. Only people making change face resistance. And I never wanted Nass daily to be an entertainment channel. It's an education channel that goes to the deep topics, religion, politics, social science, travel, tourism. These are the things that matter. health, vegetarianism, longevity, that's Nostating.

That's the most important stuff in life. We must understand the loud minority concept, which is if you have a very dedicated group of individuals, like 1%, that are very, very passionate, then they make a lot of noise. But the reality is, it's a small minority, 5, 10%, it's not the majority. The majority is just like, wow, I love the video, nice, next.

The majority don't even give a shit about Nassadena. That's the problem. We want more people to care about Nasdaily. It's not enough. And how do you intend to, like, grow the word? Because obviously, Nasdaily isn't stopping. You're still on a quest to gain more followers, to gain more subscribers. Yeah.

We still make videos once a week now, like a lot less. But the primary thing is to enable people to build businesses. So I think of life in terms of chapters. My creator chapter is over seven years. My next seven years is an entrepreneur chapter. So I'm all about helping people build digital internet businesses. That's the future. And once that's over, then maybe family chapter.

When did this entrepreneurial journey begin for you, you would say? Like two years ago. Just as an entrepreneur. Yeah. Technology company. Not so I was two years old. Well, the education company. That was not really the primary business.

That was not like, oh, this is it. It was more like, hey, let's test it out. And that's like three, three, four years. The entrepreneur journey started two years ago. That's when you implement some of your engineering background then. Yes. I started hiring engineers like two or three years ago, basically. So, NOSDA.

It was a full-on tech company. Full-on tech company with $20 million funding, like $30,40 incredible people. I guess it's like all in. Millions of dollars processed every month. It's the real deal. That's the real deal. Wow. You know, we help people to business.

You know, 99% uptime technology first. That's my advice to people. If you don't do physical things, focus on digital things, then learn how to code or learn how engineering works or learn about AI. That is where the future is going. Now, I like to ask a couple last questions. Number one is what's a personal goal that you have for yourself and what's a business goal that you have for NASDAO, NASDAILY, and NASDAQA. That's a great question, by the head. My personal goal for the company is to get to a thousand employees.

A team of a thousand. I love that. I love the new 1,000 because I did a thousand videos. That's how I started. I want to build a company with a thousand people working because I want to create a thousand jobs. There's nothing more meaningful in life than creating a thousand jobs. It's sick. Yes, for that, it's a lot of drama, blah, la, whatever, but it's awesome to create jobs. That's for the company. For my personal life, it's a company. My personal life is all about making the company successful at all costs. What about a family goal? I have a family goal, yes, but not in the next two or three years.

No? In the next 10 years, I want to have like two to three kids. I want to ask about your upbringing because your upbringing has really significantly helped you with your global storytelling. Yeah. So how do you think your upbringing? You're from what country? I'm from Israel.

Israel? But I'm Palestinian. Very difficult upbringing. I do not recommend it to anybody. You're a Palestinian from Israel. from Israel. Yeah. And you're pro-Israel, which is awesome. Yeah, exactly. I don't hate Israel at all. I like, I think Israel is a great country. And I think Palestine can be a great country, too. I don't have, like, hard feelings towards any country or any people. I, you know, I think both

countries need fixing, but I grew up in Israel and I'm Israeli citizen and I'm proud of it. Palestinian. Always in a Palestinian community, surrounded by Jewish community. But we did not live together. That's the problem. We've got to live together. We've got to figure it out. And to your point earlier, like, you're going to have a thousand lovers, you're going to have a thousand haters. I mean, it is what it is. It is what it is, my friend. It is what it is. But, you know, what would you tell content creators who care about the haters right now? How would you tell them to shut them up? I think content creators should aspire to do things, to do two things, not just entertain. You should aspire to make people cry, like tears of joy.

Oh my God, this content just made me so happy or so emotional. You should make your followers cry. Because eventually, algorithms change. People forget about you, but they will never forget how you made them feel. Absolutely. My last advice to people is get out of the internet. Get out of social media. The real world is awesome.

People are nice in the real world. They're assholes online. But in reality, I think everybody's nice. It's just we like to be assholes online because it's fun. but I think actually everybody's nice. Internally, we all have a piece of God in us. Yes, we're all in us. One last question for you.

Yes. You've truly lived in life of servitude, enlightening people, great opinions, and really helping empower so many. That said, when you're in front of the pearly gates, what do you think God's going to tell you? And I'm like, you know what, God? You are right.

Like always, I did give it my best. And where did I go from here? and he will say it starts with an H heaven or hell but you'll never know so I don't know where I'll go heaven or hell

but I know I gave it my best you know what you're living in a life of service and I'm sure God's gonna let you into those pearly gates you're doing your absolute best God bless you thank you for your journey that's a great interview

thank you so much God bless you for having me thank you so much for doing this interview with such short notice but you know the spirit rocked you and I really appreciate it we vibe

thank you man thank you