Coffeez with Joe Shalaby - From Hall of Fame to Financial Freedom ft. Marshall Faulk | Coffeez for Closers with Joe Shalaby

Episode Date: June 13, 2025

In this episode of Coffeez for Closers, we sit down with NFL Hall of Famer and serial entrepreneur Marshall Faulk. From dominating on the field to now dominating in the financial education space, Marshall shares how he turned his grit, discipline, and leadership into a second career that empowers others.We talk about the mindset it takes to become one of the greatest to ever play, the brutal truth about how athletes lose their wealth, and how Marshall is using his platform to help others achieve financial literacy and build generational wealth.Now co-founder of Virtuity, Marshall is helping athletes, creators, and everyday people learn how to make their money work. This episode covers everything from building a winning mentality, staying grounded through success, raising kids with grit, and how to lead from the front—on and off the field.Top producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.👉 Learn more: https://join.emortgagecapital.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Most down, cold to the 11-yard line to get a fault, break through a three, 10, 5, down in the goal line. Most know the name Marshall Falk, because of what he did on the field. Cutback at the 15 to 10 to 5, end zone. NFL Hall of Famer, Super Bowl champ, one of the greatest running backs to ever do it. But what most people don't know is what he's doing off the field. Today, he's the co-founder of Virtuity,

empowering thousands with financial education and entrepreneurial strategy, especially those who never got it growing up. In this episode, we talk grit, legacy, financial transformation, and what it really means to lead, not just in a huddle, but in life. From the NFL to CEO, from touchdowns to teaching others how to own their futures, welcome to coffee. Now I got a lot of questions because, you know, this show is, really for entrepreneurs and people think,

why is Joe have a Hall of Famer on the show? It's like, guys, people know me, they know me. Marshall Fox's not just an amazing athlete. Like Marshall Falk, you know, we all know because you had insanely high football IQ. You know, that really is what allowed you to dominate at such a high level in comparison to all the other folks you were competing against.

You think that football IQ translated over to the entrepreneurial world and how so? You know what? It did. And I want to make sure that people understand this. It did because I allowed it to in the sense that everything that I walk into, I don't walk into it with this high IQ. Like I know everything. I walk into it and I go on the ground level and I learn the basics just like everybody else. Then I have an opportunity for my IQ to really kick in. I always want to know anything that I'm involved in. I want to know the people walking in the door. or entry level that's working for me or working with me. I want to know what their experience is so I can help them and advance them and not only use my IQ for me, but to help them grow as well. So it's not the, oh, you have this high IQ. You come in at this level. I don't think you're doing anyone any justice when you come in at this level because you

can't explain to the people, you know, who are coming in pounding the pavement on the ground level, how to elevate. You can't tell them that if you didn't experience what they are experiencing. Now, you know, you've been, people don't know this. So I'm going to go through your entrepreneurial side. Number one, you're an entrepreneur now. You're the founder, CEO of Virtuity. You want to give folks a, you know, 20,000 foot overview of what you do.

I'm co-founder. There's a lady named Hannah Hornstein who's the, you know, she birthed this thing. And then I came along and helped her kind of push it to where it is now. But what we do is we empower, enrich, and educate people on financial literacy and how to become an entrepreneur in the financial service space. So we don't really coin ourselves as financial advisors. We don't look at ourselves as that. We're financial educators. We work alongside of anybody.

We don't care if as a CPA. We don't care if as a money manager. We don't care what you do in the financial service realm. we can show you another financial vertical for how you can generate more income doing whatever you do with the exact same clients. That's how we look at it. And you guys are partnering with pretty much every financial company out there. Listen, if you're a financial company, we want to partner with you and show you how to make more money. So this is a question people are asking me.

So we know the physical toll that football puts on your body. but what mental or emotional challenges from playing those days did you that do you still stick with you till this very day? I just mentioned mentally the arduous task of you know, week in and week out, getting your body beat up, repair, and then beat up again. And sounds like the business world now. It is. It is in a sense. But there's a physical and mental. The business world, the physical, you do it to yourself by putting hours in. and the mental is what you get from it when things don't happen the way you want to happen.

But in football, you know, there's just a, there's just wear and tear on your body and on your mind. And more mentally as you get older because it's not like business. You can do business forever. Yeah. But in football, there's a small amount of time that you have. And you have to dedicate a lot of time to maximize that time so you can have the opportunity to be as great as you can. whatever that level is. Let me ask you this Marshall,

because I'm fascinated by this. It's like, and I got two questions, but how, what do you think really made you stand above and beyond everybody you played with? Like, what allowed you to be a dominant force on the field? Just desire. I wasn't the biggest. I wasn't the fastest.

I was the strongest. But nobody was going to work harder to me. I felt like nobody was in better conditioned than me. most people is like, you know, they wanted to go four quarters. I always wanted to go in overtime because I knew that I put more work in than most people. And in those times when when most people are tired, that's when I'm going to dominate you. That's, that's when I know I have you. And, you know, I just, you know, I desired it more than others.

I was having a conversation with my neighbor yesterday about you. And we were talking about like, when was it that the world knew Marshall Fox name? And he said it was San Diego State versus USC. Yep. And you guys were getting your, San Diego State was getting pounded. And then you came back and just, just dominated. You just went wild. Yeah.

You know, Southern California football was all USC, UCLA. Yeah. And, you know, I go to San Diego State and I'm having this stellar year. And we have USC on the calendar. And it's like, oh, yeah, you know, yeah, he's pretty good football player. But we'll see when he plays USC. And, you know, USC kind of jumped out to a seven to nothing lead. And, you know, we ran off like three touchdowns on them.

And I had probably one of my best days. And it was like, well, But wait, like, this kid can play football. It's not just some fluke. Good game. But, you know, you make your marks against well-known teams. And that was one of those games that that lifted me to national stardom. Yeah, that was the, like, I mean, from what people are, you know, from what's being said, you know, all over, it's like that was the pivotal moment.

One of them, like, catapulted fame. Yeah, I mean, it was it was one of those games. It was, you know, because what people thought of, you know, my bad, what people think about when you think USC football. Yeah. And versus San Diego, you could never imagine San Diego Save versus USC now. Exactly. Like that's not even a. But when you watch that game and you watch just play, you know, it's it, it, it looked like, wow that this looks like a fair game. Like this is and people were surprised to see us, uh, competing. in this game. Yeah. And why did San Diego State play SC? How did that even happen? They just, they took the game. You know, it's like you, you play certain teams and that was scheduled before I got there. And, you know, luckily I came and, and it happened. But, you know, it was one of those games nationally that helped to elevate the college career. Yeah, that's awesome. Now, can you think of like a defining moment in your NFL career, like something that really was like transformational? I wouldn't say one particular game. You know, it was just, you know, being consistent.

There's, there's guys that come in and they might have a good season and they might maybe have a couple of good games. But, you know, throughout my career, I was a guy that was going to post, you know, anywhere around 150 to 200, you know, scrimmage yards. I was going to score a touchdown or two or three per game and and I was consistent. I was somebody that, that, that you could count on. You know, I remember my high school coach used to always say, the best ability in the world is availability. And making sure that you're in the game,

you were you supposed to be, alignment and assignment was something that I, that I always wanted to be known for. Now, you get done with your career. You're now inducted to the Hall of Fame. You don't got to grind anymore. What the heck inspired you to be an entrepreneur right after that? Yeah. Just to get right back to it.

I'm a business major, you know, and I love business. And I just, I was bored. Like you, you think retirement is like right off into the sunset. Joe, I'm going to tell you right now, man, any person that's, that's successful at anything will continue to find things to become successful at. anything to challenge you, anything to push me. And, you know, getting into different businesses and stuff like that, it pushed me. But when I got into financial services and I realized how many people were, that how many people are financially illiterate, I was like, wow, this is unbelievable.

And I'm going to be honest, the number one thing that I found out, although I was in business, I was successful, made a lot of money in my career, took care of that money, I was like, I'm one of those people. I'm not as smart about, about money. And my relationship with money wasn't where I would, what I liked it to be. So it just made sense for me, you know, if you're going to develop something, why not develop yourself in it and then bring people along? Yeah, and that's something I'd mentioned to you, and that's something that we're working on, you know, we had that meeting with Dan Fleischman. And it was like, we really want to help, you know, athletes, celebrities, people, men.

So many people. They're, though, that group that makes so much money where they're, they're in the middle of showtime and that show's going to end. And that money is going to stop raining in. And they're, so they don't blow their money in that window. Because you didn't blow your money, thank God. Most players, it's statistically proof. I think what is it, like 90% of NFL players.

They don't, they don't blow it. Somebody help them. blow it. You can't blow it off by yourself. There's some bodies to help you blow it. Yeah. But most of them end up broke. And if they started with like immediately

with the property that they own with as soon as they get that money, they get that paycheck from the NFL and they go buy an investment property. Now they're a landlord. Now there's a level accountability. They're not going to be partying at night. You know, they got their tenant's going to call them with the busted toilet. They got to take the call. You know, that's sort of

grounding that they need so that they can, you know, keep focused on the prize, which is like, hey, when this show ends, I got properties, et cetera. So we're just trying to, and with your help, you know, and I don't know how much you work with the NFL with financial literacy, but. We're scratching the surface right now. We want not, and I'm very basic with these guys, we want to show you how to make your money work.

Like, we know how to spend it. We know how to make it. How do you make it work for you? and that's whether it's buying property, whether it's being smarter and asking the proper questions and knowing how to be a part of the conversations when your monies are being invested, like knowing how to be a part of the company,

instead of just sitting there, what's on the bottom line, okay, cool, you need to know how to read what's in between the lines as well. So you're starting to scratch the service working through different, are any programs right now available for NFL athletes that you're a part of. We're talking to them. We're starting with their assets. We're having conversations with them about the things that they're doing because

in this business, we're all still learning. There's so much to learn about. And I want to know from guys, what are you doing? Because best practice, I want to take it to other people. I want to share in the information.

When we start sharing and collaborating, then we as athletes, we have a better chance at retaining our money. So one thing we're working on now, and what we're doing for, I'm doing it for different YouTubers, different celebrity athletes, is we're helping them acquire multifamily properties

where they don't need tax returns because these young, like have a YouTuber, he's 19 years old, he's making, you know, 100 grand a month or whatever, but he just turned 19, doesn't have credit, doesn't have like, you know, tax returns. He just got, you know, but he's got money, right? So what we can do is we got like these no doc programs

that are basically, you know, you just use the rental incomes to qualify. And that's what all athletes, celebrities like, yeah, can acquire immediately. Early start. Immediately. And that's, that's, you're showing them how to make their money work. Immediately. Yeah.

So rappers, you know, whatever it is. Remember, anybody that's, that's coming into money that, that, that, that, uh, want to to learn more, want to want to, want to do more. And it's not that they need the income right now, but down the road, that's going to be a good asset that's providing them passive residual income. what I think about more that's more important for these guys is it helps them stay grounded during the journey, you know, of celebrity hood. Sometimes. I mean, it's another, more like it's another tool in the tool chest, like to mitigate the damage of celebrityhood.

Yeah. Yeah, to a degree, man. And I'm going to say to the person that decides that they actually want to get involved, you know, putting money in is one thing, being involved is another thing. actually learning about it as a whole other. Because there's a lot of people that's like, you tell them about a deal that is like, okay, here's the money.

Talk to my guy. Yeah, they're like clueless. That's how most athletes are that you're saying, huh? That's how most people whom are making money and they don't want to do non-income producing activity. They want to stay in their realm or making money.

They don't want to focus on that other stuff. And hopefully, and we have those conversations about having a right kind of people around you. Yeah. Yeah. What age, what point did you start to become financially illiterate and start to take, you know, your, your monetary aspect of your, your game serious? You know, the, the minute you get that first check is like, wow. And then you get, you go meet this uncle who you've never had. Uncle, it's like Uncle Sam's not my uncle. That's the first lesson when you learn on the way. I got all this money. I have no write-offs. I got a pay. I got a pay.

pay 40 what percent in check? What? That's the first lesson. That's the first lesson you learn. And then from there, it's about how much can I save? You know, and how much can I live off? How little can I live off, but still live a happy life? Because this career that I have, it's short. And I can't make money throughout my whole lifetime that I'm going to make plain. So once you figure that out, and I figured that out right around 23, 24. You were drafted what age? 21. Okay.

So you had two years where you were just like. Just having fun. Yeah. Just having fun. And then I figured it out. And I was like, okay, cool. There's a different game. The game is how much can I save?

It's not how much you make is how much can you save. I mean, and that takes years of wisdom. I mean, it took you a couple slaps from Uncle Sam. And then boom. Some people never figure it out. How many seasons total were you in the NFL? 13. I mean, that's a long career, Marshall.

What a position I played. It's, it's, it's 13 years of, I mean, that's the, that's the hardest position to play. One of them. Yeah. What do you think is the hardest other than? I mean, linebackers, linebackers, it's a pretty tough one too. You know, you're like, at least, at least I get paid to make people miss.

And the linebacker, you're doing the same thing I'm doing, but you get paid to hit people. You're right. You're right. You only got hit it half the time. Not even that probably. Listen, I'm trying to not get hit at all. Now, what sort of challenges do you think you face when you started your entrepreneurial journey? Well, the first one was, you know, humility, being humble and telling people which you don't know. You know, it's like we're supposed to know, but if I literally tell you, you, I don't know, Joe, then you're going to start me off from the ABCs. If not, you're going to assume that I do, and I'm going to miss a bunch of stuff. And for us, you know, we're revered.

People look up to us. They cheer for us. And they think that we have the business acrimand to take things on at times that we're not ready. And I am one of the, you know, I'm going to say one of the few people. And I'm going to look you in your face. You're talking about me. I'm like, I don't know what the hell you're talking about. Like, we got to, I, like, I'll tell you what I don't know because I want to be in the

no. That's the only way I can learn. If you know that I don't know, then guess what? Then you're going to teach me. If you assume that I know, you're just having a conversation with me. And, you know, for you, because, you know, you walk through here, everyone has such great reverence for you. And it's like, for you to tell people you don't know, it's like, you don't know more.

Like, I'm just, you know, I love telling people I don't know me. like you're the CEO, you're like, I'm just like the glorified sales guy here. I don't know. Hey, the reality is if I tell you I don't know, I'll spend less time in the unknown. Like, if I tell you, I don't know, you're going to then make sure that I know. It's the fastest way to learn. Yeah. And I think that's a great lesson for people to hear now because, you know, to hear a Hall of Famer, you know, when he says that and then just humble yourself. Like that's the fastest. Hey man, listen, Hall of Fame or not.

If you want to learn something, tell people you don't know. And hopefully they'll teach you the right way if you trust that person. Love that. Great advice. Now, one thing I like to talk about on this show is,

is grit. Now, you got insane grit. I mean, one of the hardest working people to ever play the game. You finish. Now here you are.

You know, started a company. And you're crushing the business world. So your grit is just incredible. How did you instill, or how do you instill that same level of grit in your children? Now, that's a tough task, you know, it's one of the struggles in life. And in raising them still and you know, you're always trying to give your kids more than what you had. And in giving them more than what you had, you start to realize,

that part of what you had made you who you are. That adversity, my kids, they, they don't have adversity. Like, they've, they've never not eaten a meal that they wanted. They've never gone without. They've, they, there's very few things in life that they want. But grit isn't just adversity. You know, grit, as I said, you know, greatness reached in teamwork. Grit is learning how to work with people regardless if you like them or not.

Grit is learning how to get things done regardless if you want to do it or not. You know, grit is putting forth the effort not just when you want to do it, but when you don't want to do it. They don't need adversity to do those things. They just need to do them when they come about in their lives. Dad, I don't feel like doing it. That's why you need to do it literally like the minute that they don't feel like doing it i'm like that's why we're doing it today i'm hoping my son just heard that in the watchroom next door because that's what life's about it's so important man you you you have to push your kids out of their comfort zone when you when you come from like i'm raising a my kid is the is growing up and he's in and they're inheriting that they're

growing up in wealth. It's the first generation of my family growing up with wealth. So there's some things in life that they need to understand. And I need to make sure that they have to understand how to take on the challenges in life, even if they're growing up without them. Let's create some. Let's make up some. I mean, they're seeing dad grinding every day, probably five, six in the morning. That's all that that's all they know for me. Like this is, what they see for me is just my life. Like, oh, that's dad. That's all they see.

He's been doing that. That's right. That's all they know. You know, but now, you know, my kids are a little older and, and they're, they're in the work world. And I'm like, I'm like, figure it out. Like, don't, don't, no, don't call. I want you to figure it out. Try to figure it out first.

I'm teaching them how to problem solve. I don't want to be their problem solver. And like with kids who grew up and like you know with a celebrity parent like how was that? What sort of challenges that they face having the fault name? So I don't know. I have no idea. And I feel for them at times because when we go places, they have to deal with people wanting the piece of their dad. you know and and and um you were you were like just stormed here this is a workplace you know

i can't imagine in public like just just just getting people to understand you know if i'm if i'm doing a date night with my daughter and it's just about her and i don't want to be bothered hoping that someone don't take it personal that i asked him hey i don't want to be bothered I want to spend time with my daughter for whatever the reason is. It's a birthday. It's a special day. Yeah. It's just her and I.

And she's like, nothing's pulling my dad away. And a bunch of people coming up to you. Can I get a photo? Right. Right. Right. Sometimes you got to be the bad guy to make sure that you can give that one on one time

and be the person that you want to be and need to be to your loved ones. And that's good you being able to define. And I wonder, like, if I were to ask your kids, like, what bothered you about Celebrityhood for you, you know, growing up with a celebrity. Share me. They would tell you, share me. In becoming who I became the sacrifice of time and all of that stuff. You know what?

One of the things that I heard, you know, the big thing of, you know, LeBron and Bronny playing with each other, LeBron said something. He was like, man, you know, this moment is so special for me because this game has taken so much of my time. And I've missed so much of my kids important days. And now we got 87 games. I get to spend with Brony and be with him playing this game for him to see, you know, what goes into it.

He's like, I mean, the man upstairs could not have put it any better for me. I'm so blessed. Think about that. Yeah. I mean, I was that. And it's so amazing, Brony and LeBrony and LeBron playing together. And I think about that. and I'm in a basketball league,

and there was a dad and son playing last week, and I'm like, that is so cool that you're playing with your dad, you know? Yeah. That was just like a men's league, you know? Like a professional game. But a professional, that's just unbelievable. And this game that now, this game in the past that took him away from his family,

is now giving him an opportunity to play with his son. We've had a bunch of father-son duels. first time we've, and we got the witnesses, the two of them play together. Yeah. First time in history. Yeah. It might be one of the last.

I mean, something like that is like. Now, I doubt it'll ever, it'll never happen in football. It will never happen in football, no. Never. But I don't know how it happened in basketball. He just happened to have kids really young. He's been blessed, man. 18 years old.

Take care of his body. That, but, but also, you know, took care his body. And, and then, and then did some things right to, where his kid excelled enough in his shadows to be good enough to make it to the NBA and be one of the 450 players. It's amazing. It's a lot there, man. There is.

It is a lot there. And he did it. You know, he's a small guy. He's not a big guy. He's not like dad. He's six to, you know, he's just a, you know, an average size guy. Mm-hmm. And he's really good.

And I'm impressed with what he's doing so far. Yeah. I mean, he's not LeBron, but, you know, but he's doing great. Now, let me ask you this. Is there a specific, like, mindset that you have to have, one, to succeed in the NFL, and two, to succeed as an entrepreneur? So, so first, in the NFL, there's several mindsets. There's the, I made it to the NFL mindset.

I'm good in the NFL mindset. I want to be great in NFL mindset or I want to be one of the greatest to have a playing NFL mindset. And I think in business, there's the same thing, you know, and people along the way accomplish things. And in those things that they accomplish, they either settle or they continue to want more. LeBron continues to want more. Michael Jordan continued to want more. you know, Tom Brady continued to want more. I was a continue to want more guy.

It was like whatever I did that was just scratching the surface is it's, it's what more can I do? As you said it, I should have rolled off into the sunset. But instead, I was like, hold on, wait, there's business. Let me take this on. There's television. Let me take that on. And that mindset is the mindset.

that builds not just winners, but help winners build winners as well. You know, I never heard it compartmentalized as a mindset like that. You know, and that is just the greatness mindset is that just never enough mindset. Never enough. Never enough. And that explains you in a nutshell. That explains Jordan. That's not.

Never enough. And even, you know, Like it was, never enough. With our company, people are like, your company's already so big. Like, like, biggest account, like, we're just starting. Like, we're really just getting started. What are they comparing it to? Yeah.

I'm just saying, exactly. Well, to everybody else. Exactly. So who does that? Yeah. Yeah. And, and, and when I tell people, like, we're really just getting the party started. Like, you know.

When you start looking at, is it, is it, let's say, is it as big as Amazon? Yeah. Right. Exactly. He's like, that, well, shit, that's how big I wanted to be. Yeah. You start finding. you start finding things to chase.

Yeah. And it's just fun. You know, we love what we do, but I love the win too. I love, you know, the entrepreneur game is the same like sports. That's why we have such great sports leaders as the biggest entrepreneurs now. Like I'll give you an example, the guy who bought the Phoenix Suns, my mentor of mine. You know, he was also on the show here as well. And he owns United Wholesale Mortgage.

He owns the Phoenix Suns. And he's a never enough guy. Everything he talks about is just. dominate. You know, we're just getting started. You know, it takes what it takes to win. It just doesn't matter. That that sort of mindset that he's instilled in me instilled in so many people in the broker community, but it's a sports mindset. A little 5'9 guy won an NCAA championship with Michigan State around the same time, you know? Yeah. You did. So it's a, I know we like to call it a sports mentality, but I have to give, I have to give

due to where it comes from. It's actually military. It's, it's, it's, it's our arms services. Their mindset is the mindset that we all try to adapt in sports. All of their analogies and what they do and how they, how they perform because we're just playing sports. They're dealing in life and death, protecting and serving. And, and that's the everything, most of the cliches and the things that we do, When we're talking about team, bonding, building, success, winning, it comes from our armed services, our military. Yeah, you're absolutely right. You really start to break it down.

When people started to use it in sports, you know, the metaphor is it, it means something like when I'm a soldier, I'm a warrior. Well, we're playing games now. Let's just these boys, they're doing, this is real life over here. Like we're playing like tonight when the clock strikes zeros, somebody's going home a winner and loser. The real people, like somebody's dying. Yeah.

Some people might not make it home. So I always want to acknowledge the truth and where all of the stuff comes from that we use. When you hear a lot of the teams that win and what they talk about, when players are talking, that comes from our armed forces and what they use, a lot of their decree and a lot of the things that they stand by and a lot of their mantras. I was just going to literally ask you right now,

is there a mantra that you live by? Not one in particular, but, you know, my high school coach told this to me, and I was like, wow. And it sticks in my head. If you travel down the road with no speed bumps, you're headed for a dead end. And like, that just reminds me that life is, there's things that's going to be coming at you. Follow it up with my next question is, what's your favorite quote?

There's so many quotes, man. I'm like, I just, speed bump one's a good one. I don't, I don't really have a favorite quote. Like, I just, I love quotes in general. general. And when I, when I hear them, I just try to, I try to put myself in the position, you know, and they're a famous Marshall Falkwin? Probably, I always tell people, don't be afraid of success. So many people get in the way,

they start changing things and doing things as they become successful to create roadblocks for themselves. like you're on the path to being successful and you you you mess it up because you're afraid you're a lot of people don't want to be great because there's a lot of expectations that come with being great what uh i mean when you achieved greatness like you i mean that you're you argued and i've this has been this could be argued but you know you're documented as one of the best running backs to play the game. That comes with a lot of pressure.

Comes with a lot of like, you know, societal expectations. How has that like impacted you at a personal level? So here's the funny part. At the time I was doing it, there wasn't any pressure. And now looking back on it, there's no pressure because there's nothing I can do about my resume.

The pressure was getting drafted, being given a lot of money and being asked to do something, and the questions were, can he do it? And the question I never had was, can I do it? I knew I could do it. Like that part, like those words, I knew I could do it. That confidence is something that you got to have. Like you don't walk into that locker room without that confidence.

So there's no pressure. Pressure. Pressure is, hey, can you lead other men? That's pressure. But can I get it done? That's easy. I know I'm confident in my ability. The pressure is, can I get other people to believe in themselves?

Can I lead other men? Am I the leader of men? That's the pressure. Now, circling back. Now, looking back at your 21-year-old self, knowing that you can't do nothing about anything, now. What advice would you give your 21 year old self? Probably the number one thing was I just I wasn't patient with myself. Like I wanted to be

I wanted to be who I was five years later then. And you can't without the experience. I don't care how many people you ask. I don't care how much tape you watch. I don't care all the things that you do, going through it on a, on a professional and personal level, on and off the field, you just, you, you, you, you can't speed up time, you know, um, and five years even for a running back. That's, may, might be past their whole career. Could be. Could be.

But you can't speed up the time, man. That's all you could do is, is be in the moments. And some of the moments, you know, I've, great moments. I weren't in them. I was thinking about what it was going to be, you know, man, just wait. Now, a couple last questions for you. Is there, and this is a three-prong question, okay, about goals. What's a personal goal you have for yourself, a goal that you have for your family,

and then a goal that you have for your business, maturity? So for my family, I'll start with them, because they are the most important. I want all my kids to experience accomplishing one thing that they set out to do in their lives. Just accomplish one thing. There's so many people who don't hit one goal in life. And I want my kids to accomplish one thing.

I don't care what it is. I mean, they've accomplished several goals, I'm sure, as kids, but like in the professional world they're saying. I'm talking about when they become an adult. Oh, they're your kids now? So I got 29. So I got two boys, 29, 27. And my girls are 25.

She turned 25 yesterday. Let me get that right. Because if she hears it, she'll be all on me. 21 and 17. I got five kids. Yeah. So for them, you know, they're into goal setting. They're trying to get things accomplished.

You know, I want to open a business. I want to do this. I want him to accomplish that. I want him to see what it's like to, set out a goal and accomplish it. You know, as a kid, I was like, I want to play in the NFL. Accomplishing that goal, there's nothing like it. I want to buy my mom a house.

Like accomplishing that goal. What that does to you and building your confidence and giving you the ability to believe in yourself, there's nothing like it. And I want them to have that. So many people who don't believe in self. Yeah. They set no goals because they don't think they think they could. accomplish them.

That's. And then now that what's leading into your next question, what's the personal goal you have for yourself? Personal goal for me is I've experienced, I've experienced wealth. And there's nothing like it. Working in the professional world of sports, you work with, you know, the alpha type A type people. And now I'm working in an entrepreneurial space. I'm working with people who have no goals. I want to take some regular people and I want them to experience.

I want to show them what that's like. What was done for me, the teaching, the mentoring, I want to do that for people and then help them experience their financial goals in life and get them there. Awesome. And then what is a business goal for you guys? For me, business-wise, and I get this from Dave. I heard him say this, and I was like, this is exactly what I want to do in business. I want to help a lot of people make a lot of money and have a lot of fun. I love his saying when he says that.

That right there is, that's why I do business. You know, if we help a lot of people and we make a lot of money, and then with those very same people, how a lot of money. fun. There's nothing like it, bro. It's such a wonderful community that Dave Meltzer is. It is. I love being a part of his ecosystem. It is. It's so awesome. It's so many great people we get to meet. And they're all, we're all service driven. Yep. Well, I just want to do God's work together. Which leads me to my last question. When you're in front of the pearly gates, what do you think God's going to tell you? Um, he is going to say, you know what? You did the best

you could. He did the best you could. Marshall and Marshall, God bless you. God bless your family. I hope you hit every single one of your goals. I hope your kids hit every single one of their goals that you have put on their mind and continue to that grit, limped. Marshall Falk, guys, legendary Hallfamer, serial entrepreneur, absolute legend, an incredible human being. Thank you Marshall for for being on the show, coffees for closers. Thanks, love.