Coffeez with Joe Shalaby - From Nothing to Everything ft. Albert Preciado | Coffeez for Closers with Joe Shalaby Ep. 45

Episode Date: October 11, 2024

Albert Preciado, CEO of The Mortgage Guys, Ambiance Realty, and Driven Enterprises, shares his journey from humble beginnings to building a multi-million-dollar empire. Overcoming the 2008 recession, Albert became a mortgage industry leader, real estate investor, and motivational speaker. Don’t miss his inspiring story of resilience and success.For More Check Out our Playlist: https://music.youtube.com/playlist?list=PLgPwyhl8CkXiM0cBtuY8A_6JS60FueLz3&si=0_2dnoPkYV6jcSGw Check Us Out on all Platforms!Apple: https://podcasts.apple.com/us/podcast/coffeez-for-closers-with-joe-shalaby/id1726674707Spotify: https://open.spotify.com/show/2KkQWRqHSHcCK3TVfsRKUK?si=hjTnUOjFS5eTDxBjgf4RwQ&preview=noneAmazon: https://www.amazon.com/Coffeez-Closers-Joe-Shalaby/dp/B0CRYLQRW6 Coffeez and Closers Socials & WebsiteWebsite: https://coffeezforclosers.com/Instagram: https://www.instagram.com/coffeezforclosers/TikTok: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU0T3RrLXdPbC1BR2NLc2lWcExqWklQaHlQUXxBQ3Jtc0tudi1GV2Zod3hRYzRhTkhONFBuMlptblNGSlJ1QzhpV0tzbHh5YThNR0R3Y2RnNnU5NV9ER3E5ZUhxMjdUUWp1UWo4MVl6Q2szeXo1cFh1OHNkYkxDR1F0MXZtMTZ6QnZoakdzSnJpVl9PcWZBOU9zZw&q=https%3A%2F%2Fwww.tiktok.com%2F%40coffeezforclosers&v=uXvk6LY9lS8Facebook: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2pLZ2pMaUxmSTh4dy1qazMtdlBjX2pVN1AxQXxBQ3Jtc0tua2RUTUNsRmJob0RKWlVqeDhNaUN4US1rdlRvUG9Fdm5SNk1jU1pQNzNLQnVmUmtGMGtMYUViZ2pLMXJkOVJUci1kMk9DN2poTThVV2NFd0tISWdDMzNwOEZ2c3pVb09lbEhjemJHblRsS1RKdHZqbw&q=https%3A%2F%2Fwww.facebook.com%2Fpeople%2FCoffeez-for-Closers-with-Joe-Shalaby%2F61556355642488%2F&v=uXvk6LY9lS8 Joe Shalaby SocialsInstagram: https://www.instagram.com/josephshalaby/TikTok: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3p6VlRzR1BWMkJQM1ZIaUdVZHhYVTYyak43QXxBQ3Jtc0tuUXVBOE1oZUJYTmZIZnNENUgxQkhjamk4RXJHb09MWU9OczJhLWpnX0JwN2pENzRhaV9NajJROW5nek1tQ1VvVE40ZFJuUUI2cnI0ajNKLXE4d1VMUUpkTGFHR0tGY0o5NUhnWnZnaXJoZXdEM0piaw&q=https%3A%2F%2Fwww.tiktok.com%2F%40josephshalaby&v=uXvk6LY9lS8Facebook: https://www.facebook.com/josephshalaby E Mortgage Capital Socials & WebsiteInstagram: https://www.instagram.com/emortgagecapital/Website: https://www.emortgagecapital.com/Twitter: https://twitter.com/Emortgagecap #1 Mortgage Company on Social on 🌎#1 Non Delegated Lender in the Country🌟#1 Broker in CANMLS #1416824"Mortgages Are What We Do Not Who We Are"™https://finance.yahoo.com/news/learn-why-e-mortgage-capital-192000740.htmlAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What's up, everybody, and welcome to another episode of Coffees for Closers, where we speak to industry leaders shaping the future. Today's guest is a self-made entrepreneur who overcame adversity to become the founder and CEO of the Mortgage Guys, ambiance realty, and driven enterprises. Starting from humble beginnings, he built a multi-million dollar empire and is now a driving force in not just the mortgage industry, but also the self-help space as well. From surviving the 2008 mortgage meltdown to becoming a real estate investor and motivational speaker, he's an inspiration to thousands across the globe. Let's dive into his incredible

journey and meet the one, the only, Albert Preciado. Hey, thank you for the introduction that never had an introduction like that. Thanks, Albert. You know, you full time for that. I know. Thank you. You know, I get that a lot. I feel like my introductions are just the best in the space, you know? Yeah. I appreciate you coming down. I appreciate you making the time to meet with us here at our headquarters. And I look forward to jumping on your show at one point. Albert, you know, you've always been on my radar. Not only just to meet, I've been a fan. I've been following you. I know you're doing a lot of big things in this, in the, not just the mortgage industry, but I love what you're doing with your brand. You know, you've built a massive brand. The Mexican Prince of Bel Air, very, very catchy. and then all the conferences you're doing, you know, the driven conferences are rocking.

You get big speakers out and you're really making an impact on people's lives and I appreciate that about you. So cheers to you, my brother. Cheers for that. All right. So number one thing is, you have a massive brand, you know, yourself.

And the thing is that one of my rules is when somebody recommends or refers me to someone else, I don't think about it. So I'm just like, hey, you know, like they were asking me, hey, sign into your Instagram. And, you know, when they tell you that, it's like, oh, shit, it's almost like somebody taking out your wife on a date or something like that. But it's like something that you imagine somebody jacks or steals your Instagram.

I know. It's terrifying. But it's like one of the biggest lessons I've learned is to work with people or partner people with people or do things with people that are referred. So like when, you know, you come referred by. by Dan Fleischman. He's like, you got to meet him. I think he texts us in the group text.

Yeah. And I was driving, you know, and then I'm like, who is this guy? And I'm like, well, Dan said, call him. So we call it, we spoke. Now I'm here. So thank you for having me here. And, you know, you're awesome. You're killing it.

Yeah, you know, and what's great about these relationships is like, who knows what's going to be bore out of this relationship? Like what sort of ideas, what sort of synergies, what sort of partnerships are going to be born out of this relationship. You know, and that's what's exciting. That's what's exciting. Actually, Dan, it's what was Dan who said on my show, it's like, the most powerful thing I have is the people in my phone.

Right. You know, like your networks are truly your net worth. Because at some point, you stop looking for new people. You stop, like, let's say you need a lawyer. You don't Google top lawyer. You need somebody that's going to help you with a mortgage company. You don't Google it. You get your phone.

And you're like, okay, let me ask my circle of influence. Hey, do you guys know top lawyer? Do you guys know a top mortgage person? Yeah, this guy, this guy. And boom, you just referrals only. Yeah, and that's where we're at. Thankfully, we have that blessing where we can work with our inner circle. You're like the Egyptian version of me here in Irvine.

Yeah, I should call myself the Egyptian Prince of Bel Air. Prince of Irvine. Oh, it'd be Newport Beach for me. Per beach, yeah. Yeah. So I like to start to show off with a couple opening questions. and what's like just the 20,000 foot overview of the Presciato Empire? You're talking about the headquarters?

All your companies. What do you, what do each one do? What headquarters is like 20,000 square feet. Oh, yeah. The floor that we have right. Oh, it's literally, oh, okay. On the sense of the, nearly 20,000 square feet. So what we started creating was I used to call it my triangle because I didn't be before, you know,

I started into business. I don't know much about business, but I'm just. I'm hungry, I'm hungry, I'm humble, and I'm coachable. So I've always been like that. So I want to learn, but at first you've got to make mistakes. So I'm starting, I'm calling that a triangle because I have mortgage, I have real estate, and then I have driven. And then, you know, that's vertical integration.

So I started vertical integrating a lot of businesses that feed each other. Yeah. Mortgage was my first company because I was a loan officer. I was a loan officer when I was 19, 20 years old. So I started in mortgage and then I was just a loan officer. I was getting my commissions and then 2008 happened. When 2008 happened, I lost everything, became homeless. I slept in the Ford Explorer for two months. So two months, I was sleeping in the Ford Explorer with my now wife, Sill. And I just didn't want to quit. So I didn't want to quit the mortgage space. I stayed in the mortgage space. And then. Then I recovered and then slowly, you know, it started getting better. And then 2013, I get a call from a rep, a lender rep. Her name is Gina Carr. And she tells me, hey, Albert, you should start a mortgage company. You're very, you're an entrepreneur and you think like an entrepreneur. And I didn't even think about it.

Like I didn't even, I wasn't even thinking about being a business owner. Although I did read the book, Rich That Portat when I was young, you know, when I was 19 years old. And I always thought about it, but I never really thought. would ever be a business owner. So I said, let me go for it. Let me do it. I googled how to open up a mortgage company and I just winged it. And then we start the mortgage guy and then problem after problem after problem after problem. And long story short, I know you said I was a real estate investor. I was a real estate investor. I bought over time, I bought 18 properties. And then what happened is year one, year two, year three, I'm going out of business in mortgage because it just doesn't make sense.

I'm making less money than when I used to be a loan officer. Because now I have all the expenses, liability. I get the lawsuits. I get all the problems. So I end up selling. All things we're working on solving. Yeah. Yeah.

You're always solving for X. Solving for something. So I stop, I start selling each property one by one until I sell all of them, which the net of that was $2 million bucks around there. So I had $2 million that I got from. selling all the properties just to pay and survive the whole mortgage upcoming. And then after a few, after years, right, we started, so 11 years, Ambulance Realty has been active in business for nine years, for 11 years. That's the real estate company.

Mortgage guys is going on 13 years. And then driven enterprise is going on nine years. So we started those three companies. We started doing the events. And then the events helped us recruit more agents, help us get more customers. And now, now we're here. You've been doing a great job. And then you've also done a great job with just the brand, the, the, the, the Albreciliato brand, you know, all over social media, big following, big social media following. And it's very rare in our space. And I was talking about this with you earlier. It's, uh, there's just not a lot of people who have a big personal brand in our space. Right. And there's just, it's just not something that we have really embraced in our space. Obviously, I'm, I'm, I, I, I'm, I, I'm, I, I'm, I'm, I'm, I'm, I'm, I'm,

I've been campaigning a lot for that, and I'm sure you have two. So we're going to see hopefully some massive changes. And it's good to be leaders on that forefront in our space. And I also like to follow up that question is with another question, which is what is Albert Preciado's morning routine? What is your morning routine? What do you do every single morning? It's changed over time.

But what I do is I get three days out of one. So my most important day is the morning, the first part, which is so I get day one is from six in the morning till 12. My second mini day is from 12 to 6. And my third mini day is from 6 to 12. So sometimes it's 6 to 12, you know, 6 in the morning until midnight, but sometimes it's 5 a.m. till 11 p.m. So I sleep 6 hours. But my first mini day is my morning, which is 6 to 12 on the average. And what I do during the first day is I focus on the important things.

I work on myself. I work in the business. And what's working on yourself? Working out? You know, what's working in the business, working on systems, on processes, on the next innovative campaign? What's going to be the next disruption that you're going to create? So that's what I like to do before 12. To compartmentize your day.

Yeah. Into three-day. Like I'm not going to do a podcast at 10 in the morning. I'm not going to take meetings at 10 in the morning because then I just lost my most important part of my day. So all of that training, meetings, podcasts, they have to happen after 12. So 12 to 6, that's the time for that. And then 6 to midnight is when I have dinners. And usually dinners, I either go with my wife or I like to have dinners with other future or

current business partners because I feel like if if you go to dinner just to have dinner you're wasting an opportunity to create another relationship so I like to take advantage of dinners that's awesome that's awesome um so I like how you and I love asking that question because everyone does their morning routine different and everybody just every time I ask that question I don't do cold plunges I don't do any of that you know that's all I don't think I've talked to one guy that goes I wake up actually no maybe I ask one person he I've had so many founders and CEOs here, and everyone does their morning routine different. And there was only one guy that did the cold plunge.

Yeah. And he had it in his house, and he just got it installed, and he just got on that kick. Yeah. Man, but I can't do cold. I'm from Egypt, man. We're like, we don't do cold. You know, I do the sauna. I mean, I rather get in the jacuzzi than a cold plunge.

Yeah, I mean, that sounds painful. I don't need the cold plunge to wake me up. Like, when you wake up, you wake up. A cold shower, which I hate. we had hot water not working yesterday. I had to take a cold shower. And that was already like it was punishment. Reminds me when I was broke.

I don't need to remind myself that I'm broke. Jumped into a cold plunge. Yeah, it's like really like dissatisfying. I mean, if you need motivation and you need to get on a cold plunge to get motivated and to wake up, I think you have bigger issues. That's true. Like I wake up motivated. I'm like, shit. Like I, you know, most of the time I wake up and I feel like shit.

By the way, can we, is it fine if I say shit? Yeah, that's fine. You're good. Yeah. So like I wake up. I wake up and I feel like shit. Wake up. First thing I do take a piss.

And then I'm like, okay, I'm up. So I want to feel better. I start my day. Then I'm thankful that I'm alive. Yeah. Because you get one more day of life. Yeah. But every day, every day, I want to live it like it's my last day.

So two things I always do every single day. I live my life like it's my last day. And I never leave home without giving the kiss to my three little daughters. give a kiss to it yeah I kiss my daughter I smother those kids like like I kiss I kiss him before I leave and I tell him

I'm gonna be right back but I always want to give him a kiss because what if one day I don't come back at least I left the house giving them a kiss yeah those are two rules that I never break never I could be like

somebody could be something could be happening that's crazy or I might be super late to something I'm not I'm not gonna leave the house without giving my three little daughters a kiss. That's awesome. Now, I like to also ask, like, out of all the

businesses you could have started or, you know, began with, why'd you start in the mortgage industry? Because that's what I knew. I didn't know anything else. And I think when you start a business, you got to start a business that you know or you got to partner with somebody that knows the business. Like, it would be dumb for me or for you to go start a restaurant business if you don't know anything about restaurants. It would be dumb for you to be, you know what, let me start a solar business. You don't know anything about solar. Now, if you partner up with somebody that knows solar, then it makes perfect sense. But you got to understand the business you're starting because business is very hard. Yeah. And it's already hard enough. And what people don't understand,

I don't know if you've been through this, but when you start a business and you've been open inactive for a decade, you're going to get lawsuits, you're going to be, you're going to go through a lot of times where you're almost going out of business. You're going to battle a lot of heart attacks. You're going to get attacked. You're going to get hated. You're going to have an IRS problem, state of California. If you're in California problems, you're going to get a lot of stuff that's going to happen. And it's going to be a battle. So what I tell people is, I have a, I have a triangle that goes up in pain thresholds. So you got to be a level six pain threshold to make it past 10 years.

If you're level three, level four, you're not going to make it. Level five, you know, maybe you make it past five years. But you got to be a level six to make it past 10 years. That's true. Because somebody that's been in business for five years hasn't been tested yet. like people people don't make it past one year two years three years

five years okay now you get my attention but let's see 10 years because somebody that has been flashing and showing a lifestyle or showing some success

for three years hasn't been tested yet they're going to go through some stuff and I don't think they'll bounce back it's very hard yeah I mean the world of entrepreneurship is not getting

easier. It's just getting more different. Yeah. What do you think, like for you, what do you think was your source of inspiration to become an entrepreneur? My parents, my parents always wanted to buy a house. And they had my dad and my mom, they had like $40,000, $50,000 saved up. And this was back in 1990. So I'm about six years old. And six, seven years old, like my daughter, Italian now. And I remember we used to go, we were looking for a house in Burbank. You Burbank? Yeah. So we were looking for homes in Burbank. 1990, there's houses in Burbank for about 85, 90K. Now you don't find anything in Burbank for under a million. So we were very close to finding a house, but my parents were never able to get

it because they had a bad realtor, a bad loan officer, and they just didn't have the the knowledge on how to do it right. And every time they had dreams, they fell short. I used to go paint homes with my dad. I was six years old. I used to go paint with him when we had holidays, weekends, days, whatever, spring break. I would go with him to work. And I remember he used to paint homes in Beverly Hills, Bel Air, and nice cars, you know, all green.

And I remember I asked my dad at one time, Hey, dad, how come we don't live here? How can we live in the ghetto? Like, why do we live in an ugly place where there's shootings, drug dealings? Why don't we live here where we come paint? And he explained to me, you know, rich and poor. There's the really wealthy rich people.

And then there's the middle class. Like, what's the difference between middle class and poor people? It's the same. Well, now it's the same shit. Middle class is, middle class is. poor in California. If you're poor, like, like I was speaking at an event and I said, who's, who's, who here is, is, is poor and, and very, and people like, I get a few hands up. And I'm like, who's middle class? And then a lot of people raise their hands. And I'm like, it's the same shit.

Like, there's no difference. So my dad explained to us, to me, you know, like, hey, there's a really rich people. And I said, well, dad, how come we don't live here? How can we can't do this? How come, like, how do we do it? And he said, it's not for us. So, I was always inspired because I told my dad, hey, I'm going to prove you that it is for us. And I asked my dad, how do you do it? How can I do it, Dad? And he said, if you work harder than everybody else and you never quit, maybe you could accomplish this. And I told my dad, okay, I'm going to show you.

I promise you that one day I'm going to be really successful. I'm going to be the most successful. I'm going to be the millionaire, the rich. I don't even know if I said millionaire, but I told them I'm going to be the richest successful person in our family. and I'm going to show you. So my dad and my mom, they're the best parents, like anybody can ask for.

Like we couldn't have asked for better parents. My dad and my mom, super ethical, hard workers, and that's what I learned from them, hard work and being ethical. And so I wanted to do it for them. I wanted to show them that it was possible.

So your resilience, your tenacity, your grit, And even your motivation to start your own company all came from your parents? From my parents, yeah. And my parents sent me to school. I used to take the school bus. I used to go to Granada Hills.

And back then... That was the nicer part, huh? It was nice, yeah, because I used to live in Echo Park. But before Echo Park became what it is today, so before it was ugly. But Granada Hills back then was, like, beautiful. And it's the first time I came across, like, white people. Because where I lived, everybody was like Latino. Yeah.

And over there, I went there and everybody was white. Like, you're Egyptian, but, you know, your light skin, blue eyes. I'm real familiar with Granada Hills. I used to go there too all the time from Simi Valley. I'm a brown, I'm a brown guy. So I'm a brown kid. I get to the- I had reverse racism, so I grew up in a brown community as the only white guy.

We had the opposite problem. Yeah. And everyone made fun of me for being white. Yeah. Well, I had the opposite. People made fun of me because they called me wet back. They told me to go back to Mexico. Or you just go back to Echo Park, nobody's making fun of you.

Right, right. But I would have turned out maybe I would end up being a gangster or something like that. 18th Street or 18th Street was the one. Mara Salvatrucha was for Salvadorians. I don't know, but I got bullied and humiliated in school. So that also motivated me because I got bad grades, people made fun of me, ESL student. They put me in special ed, then ESL because they noticed, well, he's not special ed, but he's ESL. He just doesn't understand.

So I was even more motivated going through school and dealing with all the bad treatment. And I said, I'm going to leave this high school. You know, Kennedy High School, that's where I went. And I'm going to show all these people that I'm going to be somebody. And I started working on all the stuff that I didn't like about myself. Nice. So you didn't go to college. You just went straight to grit.

I went to college and I dropped out from college. Yeah. What college was a C-Sundale? Glendale Community College. Okay. So you've seen a lot of challenges. You've overcome some extreme adversity. What sort of challenges do you foresee in the future with your different businesses?

I don't, well, you're always going to have challenges. I have challenges every day. But I think that the biggest challenge anyone can have right now is if they don't adapt. So, you know, people with a lot of experience and they say, I have a lot of experience in mortgage. I've been in mortgage for 30 years, and they're all excited and pumped up about it, but they're broke.

You know, they're making less money than they used to make 30 years ago. And I'm like, guys, you don't have experience. You don't have 30 years of experience. You have one year of experience repeated 30 times. You haven't grown. Like, you should be embarrassed. Like, if you have 20 years of experience,

30 years of experience even worse, Like, you should be embarrassed because you're in the same spot. In 30 years, you should have grown, you know, like every year you should have doubled. And I know there's recessions, there's bad economies. And it's all right to, like, drop for a few years. But you've got to level up still. You got to recover and then keep going up because mortgage, real estate is always like this. It drops, but it's always going vertical.

So 30 years of experience is no good, especially in real estate and mortgage, if you don't adapt and pivot and what do i mean by that you got to start using AI you got to start using technology you got to start using social media you you got to get into all the new stuff because if you don't your competitors especially the fresher ones the younger ones they're going to take over yeah that's what's happening in our industry you see a lot of uh mortgage professionals they just don't want to adapt yeah it's such an archaic business you know like the the ideology of adapt or die just doesn't resonate. Like personal brand, why would I need a personal brand?

Or what do you mean AI? You saw what happened to the dinosaurs? That's what I call them dinosaurs. They did in the depth. Actually, it's funny that you say that. It's kind of like they talk about this. I had the CEO of Blockbuster on here two days ago. Yeah.

And I asked them the question. I'm like, so everybody wants to know. What happened with Netflix and Blockbuster? No, no, it's not that. Actually, it's funny. because everyone uses them as the poster child for adapt or die. Everybody. Like if you were to use your analogy right now, you'd go,

look at what happened with Blockbuster and them not acquiring Netflix. Well, that's not really what happened. What happened was it happened during the 08 crisis, and they had a billion dollars on their balance sheet, and they couldn't refinance the debt, so they just had to file BK. And they actually had owned a streaming company, and because they couldn't get like the bailout

they just basically went under what they went belly a billion dollars of debt yeah they had a billion on the balance sheet they couldn't you know refi it was like that the debt was too high so they had to they had to fire he knew he didn't he just didn't do the bankruptcy the right way he could have done a better job with the chapter 11 that's what he he said that on the show so I mean see that that's another thing like a lot of people don't understand that a lot of these people. There's Chapter 11 bankruptcy that you could use.

He could have done that. But their board didn't, he had the board and they didn't sign off. And so they could have, Blockbuster could have been much bigger than Netflix because they actually owned streaming at the time. And Netflix didn't own streams. They had already acquired a streaming company. But they just had, it was just bad timing. The 08 crashed ruined them.

So, you know, people don't, don't know, like I love reading. Like, I used to read a book a week. And if I did it for the longest, you. years like I went on on big runs and and you got to study history because history repeats. Yeah. And that's why contacts like your circle of influence is really important because you could grab your phone and you could be like, hey friend, bail me out. I need a million dollars.

I need a five million dollars. I need this. I, I, I, I need that. Jeff Bezos, he, he starts Amazon, right? And, and what happens, he starts Amazon. I think it's 1995 and he needs money he's going out of business and you know what he does he sells 20% of his company for a million dollars and and and that 20 million I mean that that 20% that he sold for one million dollars guess how much that's worth now I don't even want to

think about it multiple hundreds of billions yeah best investment ever people don't understand though that the Jeff Bezos of today wouldn't be alive or here if he didn't raise or sell 20% of his company for a million dollars. And that's why business is the long game. And people don't get that. Like, I'm sure you have a lot of followers. You do a lot of funny stuff on social media too. I'm sure you have some haters, right?

Dude, if I don't have haters, I'm not doing social media, right? If I don't have haters, like, then I'm failing. Yeah. So, so like when, when I came here, you told me something. You said that Albert's very, what? Very polite guy. Very polite guy, right? Not nice guy?

Yeah. I don't, I don't, I'm very polite, nice. And then I'm like, but you got a lot of haters too? Yeah. So people don't see that. See, like my assistant today is telling me, hey, Albert, I don't, I want everybody to like you. I don't, like, you get a lot of negative comments. And you know what I do?

I give Chanel bags to my employees. I fly them private. I buy them Rolexes. I lend them the Ferrari. I fly their family in. I give them cash prices. I treat them out to nice places. I mean, I can go.

Extreme loyalty. I could go on and on. I give them equity of the company. I just do a lot of great. Even employees, I do a lot of great things. but people only people focus on the bad things so I tell my assistant hey you know what people are always gonna like I have way so many people that love me way more than the people that hate me yeah but the people that hate just stands like it it shows more like

it gets more attention good stuff doesn't get too much attention I do something good and I posted on my social media and people talk shit I do something bad and people are or I do something controversial and people are like talking, talking, talking. So like no matter what I do, just the negativity, all that stuff is going to stand out more. So I tell her, hey, you know what?

When you have haters, that's just people that are jealous of you, that become envious, that become haters. And then one day they're going to be like, I used to know Albert. I used to fly private with Albert. in his jet. I used to be Albert's friend. And then it's going to be 10 years later. But what people don't understand is say, you know what business is not for everybody. It's like

being in the army. Like it goes on and hunt. You could die any day. And it's going to be very, very dangerous. And you're going to have a lot of people that are going to betray you, that are going to lie to you, cheat, gossip, and just, they want to see you fail. but the biggest revenge is going to be massive success. Massive success. And that's what drives me. I love the haters. Yeah, me too.

Haters keep coming. We should have a haters party. Yeah, we should. We'll do an event for the haters. Like, haters come in for free. Because they're the biggest cheerleaders that you'll find. Because they're giving you free content. Like they're posting on your stuff.

They're helping your algorithm. Yeah. And you know that people that love you, they watch your content, maybe one hour a day or maybe 30 minutes a day or maybe even a minute a day. So for example, like I barely met you, but you're a cool guy, man, man, I love what you stand for. I love what you do. I could tell you're a good human. I'll watch your content five minutes a day, two minutes a day.

I get two minutes of your time. That's awesome. We become like brothers at that point. And I'll watch it and whatever I see, I'll make a nice comment because I'm just busy. I'm busy. I'm creating. I'm posting stuff. I'm having people react to me.

I'm not reacting to other people. But the haters, they watch your content like five hours a day. They wake up to you. They go to sleep to you. They're taking time out of their day to comment a paragraph talking about you. That says more about them than you. Like they are obsessed with you.

And I'm like, wow. Like I'm using them. Like I'm using them to increase my social media algorithms. rhythm like they're my fans so I want to thank the fans like the haters are the biggest fans I love them I appreciate it they work the hardest for you really hard yeah yeah they take the time out of their day to to just comment thank you for the comments uh on that note uh is there like a mantra that you live by in your head like outgrind everybody or something something like a mantra that just runs in your head every day uh you got to stay driven when you stay driven

you're unstoppable. Once you lose your drive, you're going to get stopped. So like me, I'm always driven. Like I wake up driven. That's why we named our event, driven.

Because that's a big community, a large community of driven individuals. And if you're driven, you'll accomplish any of your dreams. I love that. And you've managed to do that. I mean, people,

like we were talking about, like, why do people like criticize or comment so much hate things like that well you got to you got to understand where they're coming from you know like there's people uh there's people that haven't been tested yet people that have a nice lifestyle for two years three years they're they have a lot of followers and they're kind of like the new kids on the block yeah but you have people that have been doing that for a decade or more like that to me is

what gives you the credibility they've been doing that for so long so it comes a point where they're like this guy has been driving Ferraris and Rolls Royces for five years. And it gets on their nerves. And then they leave your company and then they want to see you fail. And then it's like, oh shit, it's already 10 years. He's still driving Ferraris and he's still there. And it gets more. And then they become, it's almost like they want to see you fail.

They live their life, their purpose is to, I want to see this person fail because, why? Why? Just because they're envious? Because they see in you what they want to have, but they are not willing to sacrifice, to put into hard work, and to not give up. You know, most people give up on their dreams. So that's why when you're driven, you're unstoppable, anything is possible. It's not just the sacrifice.

It's like the suffering. How much suffering have you endured? You battle heart attacks. You get attacked. Like, it's a lot of things. It's like people don't know. even now, like, oh, he's got millions of followers. Like, people don't understand.

Like, I get turned down every day creating content. Like, because I'm doing man on the street content. Like, it's, yeah. It humbles you. Yeah. Like, I'm like, here I am. I'm like, here I'm this big CEO with, you know, tons of employees or whatever. Like, yeah, hi, Mr. Chalaby, whatever.

And like, on the street, like, I'm spit on. Yeah. And it's, it grounds me. But that, but that also makes you better. Yeah, it grounds. You're not, you're not scared of doing anything. You're not scared of approaching people or. But that's what it takes.

If people want to be creators, you got to get out of your comfort zone. There is no comfort. But you're a good sales guy. When people ask me, hey, Albert, how do you become great in sales? Because, like, I'm good in sales.

You're good in sales. And the thing that I tell people is, you've got to talk to strangers. So what I tell, like, especially for men, I tell, and men or women. Like, let's say you're a man. And you think about the worst sales guy

you've ever met that doesn't talk doesn't dress good smells bad doesn't comb his hair and it's just very very insecure and and then like the biggest introvert right so how do you get good in sales so I tell I tell these people hey find the best nightclub what's the best nightclub here in Irvine or Newport we got one night club it's called time night club it's in Costa Mason Time light time time time time so time nightclub So go to time nightclub. And then what I want you to do is identify the three hottest chicks. So find the three hottest chicks and then make it a must that you got to close one of them tonight.

And by closing, you're going to close them. You're going to get their number. You're going to take her home, whatever. But practice the first night, you're going to start. What they're married. Well, don't take them home. Just play a game. and get their number and then and then and then see how far you can go and that starts a lot with

one self-confidence like you have maintained good composure good health good fitness like a lot of married guys or a lot of people in the mortgage industry like let themselves go yeah junk they eat fat they don't definitely don't read the ingredients on anything like you were reading the ingredients on like you know what protein bar you're going to eat what you don't track doesn't improve yeah so you know we got a lot of people like just like let themselves go be slops guys One of my mentors always taught me, you know, you always got to be two weeks out of divorce. Which means you got two weeks to hit the streets. That's your divorce.

You know, like you got to be like on your A game at all times basically, like ready. You know, because, you know, your wife could leave you at any time. You got to be ready to. So that, but that concept, that thought process applies to, you know, always being at peak performance. Right. Always be at your peak performance mentally. physically, emotionally, spiritually. Now, you got three daughters,

and one thing I like to always bring up with parents on this show is, how are you instilling? Because me and you, we grew up dirt poor, so grit came almost naturally. It's almost like a superpower to be poor, right? Yeah. One thing I always work on and try to improve,

because I got four kids, you got three kids, is how are you instilling that same level of grit into your children? well i'm not i'm the first one to tell you i'm not perfect uh i'm i'm the i'm soft with my girls uh i'm the type that they're like hey daddy i want the i want to have a a a treat hey daddy i i i want to get um i want some coins for my roblox or or yeah i need robux is what you're talking about you're robux is that what is that what it is that what it is that game on the ipad where they buy coins and things you can spend by the way millions of dollars on that game

Yeah, so I'm probably one of those. But, but, uh, so what I, what I, what I do, so I'm, I, I get, uh, I get soft with my girls, you know, because easier to get softer with girls than boys. But, but what I do is like, sometimes I, I try to, I try to make them earn things. So I'm like, okay, well, we're going to get some coins, but you're going to do this. You have to, uh, clean up your room. You have to, uh, finish like they want, you want to get something sweet. Okay, well, you got to eat your food.

but also we're very good because I let sail my wife she's the one in charge at home so she's in charge of what the girls are going to do and and then I'm in charge outside at work so like she is it's what mom says but but um like for example I'll give an example if you have you have you have you have kids as well what do you do when the when one of your kids comes to you and whether it's girl or boy And, well, let's just say you're two boys, right? One of your boy comes and he says, hey, my brother hit me. What do you tell him?

We reprimand the boys, they always hit each other, by the way. Actually, my four-year-old is always hitting every kid. Yeah. You know, he's fighting the whole. But if one of your kids comes, like whether it's the sister saying, hey, she comes and she tells you, my sister hit me, what do you tell you, what do you tell her? Well, we do like a timeout thing, make them stand in a, But you believe you believe her?

What if what? Because usually it's no, she hit me first or things like that. No, we confirm. Yeah. We definitely confirm. Usually we catch them in the act too. So like one of my daughters comes and it and and and and and Berlin's like, Italia hit me.

And I'm like, okay, hit her back. Oh, you tell him smack him back. Yeah. Well, the girl's fine. Hit her hit her back. And she's like and at first they're like so so. So. So, so then I'm like, well, you what are you going to do when, when you're when we're not here?

Like, like, you, you guys, you girls have to figure it out. Like, you got to, and then what we do is we also get them both in trouble. Okay, you hit her, you hit her back. Now both of you are in trouble. So no iPad for a week. And they both get punished. So then it's like a team thing. So like, hey, if we're on the same team, because if one of us does something bad to the other one,

now you're both in trouble. I like that strategy. Yeah. I like that strategy. Now, I want to ask you this. You built some good wealth already, right? If you were to go back to your 20-year-old self, what would you tell your 20-year-old self how to build wealth?

Just stay away from drinking, from drugs, and from women, and focused on reading, getting a mentor, and building businesses. You've got to build businesses. If you want to make a lot of money, you either have to be an employee, or somebody that works for the company where you get equity, you get equity of the company, or you got to go start your business.

If you're going to be an employee and not get equity, then you're always going to be broke. So if you want to stay broke, stay an employee. Now, you could be an employee, but you've got to work for a company that gives you equity. If not, then you've got to go out there and start a business, but you've got to have the, you've got to have the, the knowledge, the blueprint, the mentor.

Yeah. And how do you do that? It's all written in books. Like things don't have to be recreated. Copy the blueprint. Copy what works. Yeah, I love that you always invest in mentorship. Yeah.

I've invested over an eight billion, not eight billion, eight million bucks in mentorships. And I can break down the way I did it. But stay away from drinking alcohol, stay away from drugs, and stay away from women. once once you you accomplish what you want to accomplish then maybe you could celebrate a little bit maybe it's time for some

go enjoy a nice glass of champagne go enjoy go to that what's that club again go to time and and mess around with some hot chicks but I mean don't waste your early years

your youth in that like use it spend it at building a business and that way when you when you get older you're going to have something big i love that advice uh those of you who are 20 years old take that advice that is golden nuggets right there um what's your favorite quote my favorite quote don't be a little bitch that speaks volumes by the way um and uh like for your girls do you think it's still important for them to go to college no they're not they're not going to college no need huh they don't even go to they don't go to a normal

school they go to homeschool yeah they they they get homeschool the teacher comes to the house did you get that concept from grant cardone no i learned a lot from grant like i i i love grant but but um i i think he he for sure he did that i know he did that and in the way i kind of did see it he was one of the people that i saw that did that But what made us decide to do that was, number one, I don't like the way school is now. It's worse than it was before. Yeah. I don't like how there's a lot.

We could get into that in deep dive, but I just, one, if somebody's going to mess up your kids, it's going to be me and mom, me and Sill.