Coffeez with Joe Shalaby - Podcast to Cash: The Foundational Four, VIP Packages & Live Pods ft. Brendan Boyd

Episode Date: October 3, 2025

Joe sits down with Brendan Boyd, founder/CEO of Imperfect Action, to break down how entrepreneurs can turn a podcast into a profit center—without a giant audience. Brendan unpacks his Foundational Four (digital products, paid community, affiliate partners, VIP package), the Live Podcast model that converts on the spot, and how to build a podcast acquisition system (pod-closing) that brings in clients directly from the mic.You’ll learn how to package your show like a media business (LLC, EIN, business banking, funding), why a VIP package turns free guests into paid ones, how a paid community gives your audience access they actually want, and why most shows die in the “podcast graveyard” (no offers, no CTAs, no plan). If you’ve been publishing without monetizing, this episode gives you the playbook to flip the switch.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Right. So someone's expenses that's doing a podcast might be $3,000. If I can do $3,000, I'm good. $3,000 a month. I'm straight. Okay, cool. So let's reverse engineer how many people who need in your paid podcast community who actually want to be there. It's not like you're arcing something that they don't want. They all want access. Welcome to another episode of coffees. Hey, listen, man, I appreciate to be here, Joseph. Thanks so much. Yeah, we're going to be talking about turning podcasts to cash 100%. Let's go. Let's get it. Let's get it. So just I'm going to jump right into it. So what's the turning point that made you realize you wanted to build a platform to actually help entrepreneurs really monetize the podcast ecosystem? I mean, that's a good question. There's probably two turning points. The first one, I was here. I was in real estate.

I was coming back from, I was showing a property. And I was showing a property in Coachella. And on the way back, I'm like, yo, this is 12 hours of my life in this car. This don't make sense. I'm never doing this again. And I literally stopped doing real estate. I had my license for eight years, holding in California and then also holding in Massachusetts where I'm from.

And I just had an epiphany. I'm like, what I'm doing right now, the time that I'm losing for being in this car is not worth this commission. So I immediately just stopped doing real estate and I went into personal development. You know, I was always reading and doing YouTube, but I'm like, I need this. There's some information gap that I don't know. There's something that I need to find and figure out. And I was already podcasting on the side, but I was just doing that to build relationships.

So I invested into a mindset program. It was called Wake Up Wealthy. That kind of helped change the way I was thinking. And then the first program that I actually bought was from Nehemiah Davis. And that introduced me into digital products. Nice. Have you met Nehemi before? Yeah, yeah.

I just seen them about two weeks ago. I podcast on it. Good guy. Yeah. Yeah. So that was number one. And then the second thing was I realized that I need to get more exposure. So I started to get one more podcasts for myself

Then I had another epiphany This was like maybe two or three years ago During holiday season I was like well if I need to get more exposure I know business owners need more exposure So I just put out an offer Eight business owners took it immediately And I was like oh yeah I think I'm on or something

Nice Yeah nice So did you put out that offer on Instagram Facebook TikTok How did you put the offer out on Instagram But then I also have previous relationships So I was just texting I think I put it out I don't know what the ratio was from social media

people that grabbed it or from text messages but I just put it out between texts and Instagram and I remember eight people grabbing it within 48 hours Let's go And it was an 8K off at the time So you know that's like 64,000 I was like yeah we're doing something It makes sense

What was it offer? The offer was basically helping Entrepreneurs like yourself get exposure Right because they all got products, they all got services They want to let people know who they're all what they do How they help people so they need to get in front of people. So that's what the offer was.

I was helping them get on 12 podcasts at the time, and it was an AK offer. Nice. And what's your price point now to get on 12 podcasts? It's a little bit more now. Now we do, if they do a package, the package is basically like an exposure package, so you're going to get on a bunch of, like, I would say,

it would either be a combination of earned media or smaller shows. That goes for about $25,000 for 20 shows. And then if they want us to work with them, exclusively consistently over time, then we'll do like the retainer offer, retainer somewhere between like $4,000 and $5,000 a month for us to just do the services. And if they want to do a lot of activity in the day, we'll do like a VIP day. We'll bring a shooter, ground support, take them all around, record the whole day, record each and every individual podcast, give them all their data.

So now they have all this content that they can deploy immediately, right? But the thing that I'm really, really excited about is two things specifically, we're talking about guessing. Number one is three months ago, and this was the idea that I got 10 years ago, but I wasn't the person to actually facilitate the idea, but I had the idea. So now what we do is we do the live podcast. So what the live podcast does is it puts 100 plus people in a room, right? We put the entrepreneur on the stage.

We do a live podcast in front of the audience, and then the audience can interact and ask questions during the podcast. at the end they got a full opportunity to do a live Q&A. And then we transition and we give that entrepreneur 20, 25 minutes to do a live presentation. And they can pitch their offer. So we've been doing that for the past three months. We do it between New York and Miami. And we've had over average now about 120 people.

Miami's already sold out. We're about to do that on the 30th of August. We have over 250 RISVPs. And it's amazing. We've got three guests. So what this does is it solves two problems. So if you're coming on my podcast and you're an entrepreneur or business owner, right, you're going to have two problems. This is across the board.

Number one, the podcast isn't going to drop the same day. So now we got a time issue. It's either going to take a week or maybe a month or even longer depending on that podcast's schedule. How much has that podcast recorded? So I'm going to fall somewhere within that calendar. So I got to wait now. That's a problem for me, right? Yeah.

Second thing is, what if they don't make it to the end of where my call to action is? On average, on YouTube, because that's what people are going for a podcast now, people only get into about 12 or 15 minutes of a long form piece of content. So your car to action might be all the way out the end. They're not even going to make it to the end. And what if you don't have commercial inserts? What if you don't give nothing away for free in the beginning? They're never going to make it to your call to action.

That's a problem. So now you're relying on the vertical content, right? Which does hit. So how do you solve for that problem? The live podcast. We guarantee that we got people that are going to leave their house, fly, drive, bike, Uber, scooter into the room. And they're going to watch 99% of what you got going on. And then you can literally interact with them and then pitch your products or services in that room to solve whatever problem they have.

So what's a live podcast? Because that must be a very expensive, costly endeavor for you to bring those people into that room. To host or produce it, you mean? To get to market 100 people, a live audience. Well, see, now we're talking about leveraging, which is what podcast the caster's all about. We're talking about leveraging the podcast as a tool. So one of the things we do for this particular strategy is we run ads. So let's say you're coming on or someone else has come on on.

Let's say they're in real estate investing. But they might be in, you know, mortgage lending, right? Whatever, whatever they're in. We're going to run ads, right, around that radius of that particular city. to people that are interested in now subject matter. So now they're coming in for you to learn from you, to learn about that subject matter. So now they're inquisitive, right?

So it's not just random like, hey, come to the show. These are people that we are running ads directly to, plus the group that we developed, the email list that we developed, the email list that we developed, the telegram group that we developed, and the text message community that we developed, and we're sending them right into the room.

So they want to learn. How do you get the data for telegram emails, WhatsApp? So the emails come from, we'll do either sending traffic to our funnel or sending traffic to InVIPB. So every time someone ArvSVB, we're storing and growing that data. Now, once they're a service VP, we'll also send them to the private telegram group because now we can control the flow of information specifically. And we also bring the guests inside our private.

telegram group even before their show so they can start nurturing that no like trust immediately they can start developing those relationships and we give them the opportunity even selling a telegram group so they can start selling let's say two weeks before the show even starts we also give them to support online webinars that they can use to also you know grow sell nurture and build build our relationship with the in consumer and obviously monetize so that strategy alone next level and we've been doing it for like that's like I said the past three months we have one client make 55,000 another one make 15 we had another client make 30 and then this one we already know that they're definitely going to be successful because it's a model that we just continue to refine the other thing that

I'm excited about doing is now we're doing exposure tours so now I can take a business owner and I can take them on a tour one city a month for let's say 12 months so now we can take that same model but now we're going to duplicate that model in different cities right so It's all about giving them the most value and the most experience as possible, but then connect them directly with the people so then they can, you know, convert that person or help that person, whatever the case may be. And you got to remember, they're still getting all the content. The podcast is still dropping.

They got authoritative content, right? They got edification content. And they're pretty much good. Now, if this individual does not make content, they got no excuse that why they wouldn't have content to drop at least by minimum. of every single day. Yeah, I mean, they're going to have a ton of short form hours and hours and hours. Hours of it.

Hours. If you want, you want content from the stage, we got it. You need commercials. We got it. You need ads. We got it. We need content of you with people behind you or in front of you. You got that.

And again, it's still a podcast, so it's still going to drop on all of the channels. So you got that content as well. I think it's an insane strategy. Yeah, I like that. Yeah. I like that. What's your package for that? So that, to the stage tour, that's about 100K.

Oh, wow. Yeah, yeah. So stage tour, about 100K. And they still get a couple of podcasts in that as well. They get a billboard. So, you know, there's some other value that they're going to get inside of that, plus all of the content. Now, when you launched the PRS podcast, did you have, like, a monetization plan in action? Hell no, bro.

Listen, when I started on a Pursuit podcast, it was all about having these conversations. because to me, think about this, let's say you don't know me, right? We're meeting for the first time. If I stop you, like, yo, Joseph, can I get 30 minutes in your time? Like, you might be nice and be like, okay, cool. But generally, you might be busy. You might be on the go. You don't know my intentions.

Most likely you're going to say no. But if I say, hey, listen, Joseph, I got a podcast where I will love for you to come on, talk about who you are, what you do, how you help people, the current, you know, thing that you're working on, the current campaign that you're on. You're going to come on every single time. Some people will, some people won't. Well, I mean, if they're not coming on, then it's nuanced. For certain people, it's nuanced, right?

Well, big stars, you know. 100%. So let's say, let's give it like 95% of the time, the people that you want to come on are going and come on, right? Unless you're shooting for, you know, large people every single time, which, again, is a different type of model. But now I can have these conversations. So in the very beginning, it was all about relationship capital, right? It was all relationship capital. that if I could sit down with a founder, a CEO, a owner, an engineer, someone that has some

substance that has contributed, it would be a benefit to me, and I can create some fire content. And then I could actually sit down with these individuals with intention and learn things that I want to learn. It wasn't until, that was 2018. So it wasn't until like 2021 when I was like, I got to start doing this real estate. When I started to invest in myself, I learned about digital products and services, and then it just hit me. Well, it hit. hit me was most business I mean most podcasters they rely on

brand deals sponsors they think they need a large audience they want to get paid by Spotify Apple and YouTube that's not how you make money in in podcasting that's why there's a larger percentage

of those individuals who are not making money and such a small percentage of people that are making money in media because if you ask any random podcaster how you make money that's what they're going to say brand deal sponsorships merch

I need I need money from YouTube Spotify Apple that's what everyone thinks. But that's the long way. If you want to make money now, that's not what we do. How do you make money now? So I believe, because I know it to be true, all podcasts

need what I like to call the foundational four. The foundational four is going to be your baseline to monetize. We're talking about digital products. We're talking about a paid podcast community. We're talking about leveraging affiliate marketing. And we'll talk about the VIP package. And in fact, to me, the VIP

package is probably the fastest way you can monetize because it turns a free guest into a pay. guess. What's a VIP package? Exactly. You know what I'm saying? Exactly. That's what they say every single time. So what is a VIP package? A VIP package is where you package up all of the content that you created in real time. You just offer it

back to the guest. Why? Because a guest would pay for a photographer, their full price with no questions. They're going to pay for a photographer, I mean a videographer, their full price with no questions. But for some reason, they always want to devalue the podcaster.

They want to come on your platform, sell what they got going on, tell their story, dominate the conversation, and then ask for the files at the end. They don't want to pay for the studio time. They don't want to pay for the editing. They don't want to pay for the production. They don't care about your set. I call that theft.

That's theft. Right? So listen, this is what we're going to do. We offer a VIP package. This is where we're going to give you the raw, give you your edited files, right, audio and video. We're going to give you 6 to 8 clips. You can shoot a commercial. We'll put it in your episode. know if you got a call to action we might put it on your screen we might put it at the end you

you got an insert we'll put that in as well behind the scenes video behind the scenes photos we'll put that in a photo and give it to you and it's only going to be five hundred dollars you do you do you do you do four those that's two thousand in a month and you was going to do that anyway what are you going to do with the files throw them in the folder throw them on the SSD do nothing i'd rather give them to the to the um to the guests who probably needs them if they're a business owner or entrepreneur who can leverage content is valuable. Generally speaking,

they're going to ask for it anyway. So why not just make it easy? And I give them some bonuses. Now, if you really want to go crazy, I have a client right here who saw, my only concern, if I ever asked the podcast guest to do that, it's like insulting.

I got them to do the podcast. Now I'm telling them to pay for them. No, you're not telling it. You're offering it to them. So what the VIP package is, it's a reverse. So you're not saying, hey, there's a price or fee to come on the pod,

right? They're paying for the bonuses. I'll give example. If you and I go to the movies, there's different experiences we can have. We can have the regular experience or you can have the premium experience. The regular experience is,

maybe I'll go on $5 Tuesdays. I got my ticket. I watch the movie. I'll go home. Maybe I get some popcorn and maybe I get a soda. The premium experience, I got the seat,

I got somebody bringing the food to me, I might have a blanket, it might be reclining. You know what I'm saying? I just get a totally different experience. So that's what the VIP package is. If you create an experience, they'll pay for the experience. So I'll give you an example, right?

I came in here. You was like, hey, Brendan, listen, would you like some food? We got some snacks. We got some coffee. We got this. You order me lunch. You know, I met your assistant. I met your producer.

Your team sat down. They made me feel good. Came in here. Got a little tour to space. Shot some hoops. That's an experience. You can package that up. Now you just got to add a couple of nuances.

So, so, I was pulling my phone out because I literally met this gentleman at the podcast summit and he watched my podcast with Omar, Elta Corey. That's one of my guys. And I was breaking down the VIP package. I met this individual. He told me he rewound that part of the podcast back four times and immediately took action, made his own VIP package and made 10K in 30 days. And I'm like, well, how did you do it?

He was like, bro, I listened to it. see. I create the experience. So what we do is we'll pick them up from the airport. I got black trucks. We'll film as soon as they get off the airport. So now we're getting behind the scenes. You know, we're going to give them the clips to this, to this. We're going to give them all that stuff. And then, you know, I got a brand, so I throw them a t-shirts and now they get

merch. And they have all this content that they can walk away with. Plus, obviously, the podcast is going to drop. And then we're going to take them home or deliver them to their next destination. So he charged, I think, $1,200 for his VIP package. So it's all about bottling up the experience. So that's probably the fastest way that a podcast can make money right now without having a large audience. Right?

Because if you have a guest-based show, just offer the guests back the content that you're creating in real time. And it's a numbers game, right? We have a large audience and we don't, I mean, for me, that makes sense just to offset the cost that I have to pay to give them all that stuff. There you go. There you go. It's not a profit center. It's a break-even center for me. Yeah.

If I could get it to break even, that'd be great. 100%. So the VIP package can help you expedite that. Now, you have a larger audience, right? So then what a strategy? It's a top 10 podcast. There you go. I get 30,000 downloads a month.

So check this out. What do I want, if I'm, if I'm someone who watching the show consistently or listen to the show consistently, what do I want from you? What would I like for the coffee's podcast? I want access. So I'll give an example. You and I fly somewhere where you want. fly?

Big country. Country? Yeah, my country. Egypt. Okay. We're going back to it. So we go to Egypt. You going back home is my first time, right? We're going to go to Egypt. So there's two ways that we can experience that trip. Economy or first class. So economy when it comes to the podcast,

that's basically I can go on YouTube, I can watch it whenever I want. I can go on Spotify, Apple, I can listen to it whenever I want. It's not special about it. This is like sitting in the economy seat. You might be in the middle. Babies is crying.

Got a wait to get on the plane. Got a wait to get off the plane. It's going to take a little bit for your food to come. It's uncomfortable. But it's the normal, general way that people are going to fly. Or premium, right? Fly each a premium what we get. We get one seat or two reclining, right?

Headphones, pillow. They're going to bring us food. The flight attendants are nice. We might meet the captain. We're going to get on the plane first and get off the plane first. That's premium. So when it comes to your community, that's what you're going to give them access.

to maybe it's a quarterly meetup. Maybe they get to ask the guest questions or prep the guest questions right before they come on. Maybe you let them know, hey, listen, this is the line of a guest that we have over the next, you know, three months or the next quarter.

So you can prepare for it. Maybe there's a weekly Zoom that I can ask Joe questions every week, right? Maybe you bring the guests on. There's so many different ways that now you can package your value and then offer it to them. Maybe it's $49 a month for me to get access

to that coffee's community. Now if you take your podcast mobile You can have these in-person meetups There's people that want access That's going to come So if you think about your audience You've got a very large audience I think you're over a million on on

On Instagram I'm not sure what you are On On YouTube or the channels There's much smaller Okay cool so let's say 21,000 TikTok 300,000 All right

So let's say you got about 100 people that join the community We're being modest here You got 100 people join the community The community is $49 a month Now that's $5,000 $5,000 a month. Now you got a five-figure podcast, $60,000.

That's what the average U.S. citizens make and work in 12 months out of the year. Close to 2,000 hours a year. You can do it with the community. So there's already people that want more access, that want more access to coffees. But they can't get more access because currently you're not offering more access. So the paid podcast community and the VIP package are probably the fastest two ways to monetize whether you have a large audience or a small audience. I like four podcasts to think about what is the biggest cost? Because the stats and numbers will show you.

Most podcasts are going to quit and they're quitting because they can't afford to keep the podcast running because editing is going to cost, production costs, studio time costs, equipment might cost. Every single time you drop an episode is going to cost somewhere between $200 or $500 or your time if you're doing it yourself, which is way more expensive. Costs more than that. That's what I'm saying. And if you're not generating revenue to offset that, then it's only going to be a matter of time before you're in the podcast graveyard. Right. So what are your expenses, right? So someone's expenses that's doing a podcast might be $3,000.

If I can do $3,000, I'm good. $3,000 a month. I'm straight. Okay, cool. So let's reverse engineer how many people you need in your paid podcast community who actually want to be there.

It's not like you're offering something that they don't want. They all want access. People want more. Anyone can listen and experience the podcast, but what does it mean like if they were in a container that you can create

the experience from them? They're going to be there. And there's just a number of games at the end of that. Now you generate money every single month. And that's just two things of the foundation of the focus.

when you didn't even talk about the offers, that's way different. You got those things, now you're straight. So what I say is like, when I introduced a financial four framework, it's about letting you be aware of what's available to you. I think you should have a digital product. I think you should have a profitable podcast community. I think you should have a couple of affiliate marketing partners. And I think you should have a VIP package available to you.

Now you have the tools. Now, do you need to use all of the tools? No. But you have them at your digital. disposal. Maybe one podcast is like, you know what, I just want to grow my podcast community. I just want to have affiliate marketing partners, you know, I just want to, you know what, I just want to run these digital products because, you know what, I want to create something one time and get paid forever. But if you use all of them together, then you have all these

different tools that you can generate money because to me, podcasting is a tool. It's 100% about leverage. Yeah, and especially if you have a big brand, big audience, big authority. Then it becomes easier. Yeah. Yeah, I've just been like just continuing to build my personal brand, not really worried about making money because my money making is with my business. Yeah. But, you know, it'd be cool to offset it or offer more opportunities for my people to make money. Yeah, 100%.

I mean, one of my favorite strategies is pod closing. So this is where like anyone with a podcast, right, because basically a podcast that cash is about is leveraging. It's leveraging the podcast as a tool. So if you're a realtor, if you're in solar, if you're in solar, if you're in. Medicare, if you're anything has to do with like sales or service. You can create a podcast or add a media department

to your business and then leverage a podcast as an acquisition tool, right? It could be a podcast acquisition tool. And now what you're going to do is you're going to have a show that is specifically designed around what you offer. So for instance, let's say

someone's in mortgages and they want to help more people of residential mortgages. So instead of just having any guests on the show, you should target guests that are looking to get a mortgage, right? Target prospects that can sit in the seat and they can tell you why, you know, why they may want to get a mortgage, what they want to get a mortgage for, their understanding their experience. And you have a traditional podcast, but you might be asking three, four, maybe five questions to see if they were qualified to be a potential client. Now, when a podcast is over, you're just going to transition

that podcast into potentially an interview like hey listen we can help you with that that issue that you have you said you know during a podcast you know you really want to get a mortgage for your next home or what a case may be you're going to transition that to either a close or a booked appointment or maybe it's a referral depending on you know whatever products or service you're offering or the ones you may have available to you then it's really just number games because nobody wants to be on a sales call but everybody want to be on a podcast so if you have a podcast that is specifically designed around what you offer, and then you just promote or market to get more of those people interested in that,

that product or service to come on your show, then you just close them on the podcast. I mean, I guess for a mortgage that's kind of like, you know, I don't know if a client would want to talk about that mortgage. Like, what's your goal to buy the house? What are you going to do that? Well, what you do is you target the guest that is interested. You could do that through a form.

You could do that through traditional marketing, social media, marketing, right? Hey, if you listen, if you're looking to get a mortgage in the next six, 12, and 18 months, I would love for you to come on the show, the mortgage show, or whatever you want to call it. We will love, we will love to learn more about your story and what you got going on. Register, register, register, register, register, register, register, register, now back in that form, have your questions, have your fact finding. What is a question to see that you would ask a client to see if they were qualified traditionally? Ask them that. And the ones that qualify based on their responses, those are the ones that probably

a better fit to come on the show that you know is a more warm prospect. Now you just have a regular podcast like we're having one. You just interweave with three or four questions to see if they're a good fit. Guess what happens? Potential client that might sign up now or maybe sign up in the next day or so. The podcast is still going to drop, but now you have a podcast that could edify more clients that can come on the show. So now you're not using the podcast just like,

podcast. You created a podcast acquisition system. And that's what podcast is about. Helping, you know, six figure, seven figure, and even eight figure entrepreneurs leverage the podcast as a tool. It's a media business, right? So we don't just want to have a regular podcast. We want to have a podcast that has a purpose. And that podcast with a purpose can help you generate three to five X more revenue if you're leveraging it and using it as a tool. Yeah. So I think a lot of people lose sight of what is the objective of my podcast? That's what I'm saying. Even me, I'm a podcaster.

I don't even think about it like that. Intention is off. 100%. I think my team now is like, oh, this was enlightening. Joe's going to be able to make us more money. I'm like, great. I don't care about my money. Yeah, yeah, yeah.

Strategies. I want my people to make more money. 100%. What you're doing right here is amazing, bro, because so many people are going to be able to benefit from all the episodes and content that you create forever. Yeah. Right?

So now what's the backside of it? How do we maximize the actual content? So in real estate, let's say you and I have a street, right? We just bought a block. Let's say there's nothing on a block. There's no residential buildings, no commercial buildings, no parking lot, no post office, no restaurant, no coffee shop. We just got land. Can we make any money on that?

No. Exactly. This is what podcast is doing every single episode. They got no offers, no offers. affiliates, no links in the description, no CTAs, no live reads. So they're creating digital real estate that's going to be up there forever with no way to get a return. It's the exact same thing.

So go get some affiliates. Right? So, I mean, you can go to like ClickBank. You can go to JVZoo. You can go to Amazon. You can go to Impact. These are companies that are basically, you know, they're already given a service. They're already doing fulfillment.

They're already doing delivery. They're already doing customer service. They're even doing the sales. All you're doing is sharing the product on your platform to consumers who already have a problem. That product is going to solve their problem. So there's no selling involved. Every person watching and listening to his podcast has some type of problem. It doesn't mean that the problem is bad.

Like, for instance, where are you going to go out at some point today? Jiu-Jitsu. Okay, cool. How are you going to get there? My car. What if you didn't have a car? Uber. That's a problem.

But Uber is a solution. But if you were listening to a podcast, you didn't know about Uber, and you was like, wow, there's a software that's just going to come pick me up and I just pay a couple dollars, put the address in there, and this is going to take me? Boom. I'm going to get an affiliate and solved your problem. You had to get the jujitsu, right? So we made the money in the middle. We called that the gold in the gaps. So if I had one or two affiliates on my episode, if I had a digital product and I had my VIP package,

in my community and was in every single episode, now we have digital real estate on top of the episodes. So now each episode has an opportunity to bring you some type of return. So without offers inside your episodes, you're just putting out content that can never do nothing for you. The content should bring you back something.

The content should act like the law of reciprocity. We'll put all this content out. YouTube making money. Rumble making money. Right? We ain't making no money. We're waiting. we waiting for the subscribers go up just so we can qualify for a couple hundred dollars

and then what happened when we get it people like yeah you too money but bro you need what 4,000 subscribers no 4000 watchtowers a thousand subscribers minimum just to qualify to get into the partner program and then once you in there you got at least making peanuts you got at least break the 100 threshold for them to give you the 100 dollars so if you to make 100 dollars on YouTube, you got to at least get $101 for them to release $100. And that's what people think. That's where the money's at, but it's not. The money is in, like I said, the goals in the gaps and making sure you have a foundation for or understanding the offers. People want brand deals. You know, you can go, oh yeah, we're talking about the coffee,

right? So it is a strategy I like to call like the local brand deal. So what town do you live in? Newport Beach. All right, you live in Newport Beach. Are there certain businesses that you patronized like you go to consistently. Oh yeah. Right? And they know who you are. Yeah. They're happy to see you. They know you by first name. They might know your family. You might know their family. You've been investing in them and patronizing them for years.

Right? What's one of the businesses? King coffee. All right, boom. King coffee. Who's the owner? Martin Dietrich, but he's a pretty big deal. Okay, so you know the owner, right? So you can literally go to the owner

or the manager, whoever you got the best relationship. with and say, hey, listen, I don't know if you guys knew, but I got a podcast called coffees. And we talk to business owners and entrepreneurs every single episode. And these entrepreneurs are six-figure, seven-figure, eight-figure entrepreneurs. Oh, by the way, we do have, you know, we do got a pretty good following, but that's not even a big deal. We want to work with businesses like yourself and feature you on our, on our episodes. And matter of fact, you know, what we'll do is we'll do like a $1,000 sponsorship for four episodes. Imagine if somebody went and got five of those with businesses that they've already been

spending money with for years. There's your 5K sponsorship. And those businesses are more likely to work with you because you already have the relationship. You don't have to go get the Sony head of marketing, send him's hella emails, and hopefully they'll get back to you and ask you for a proposal, but ask you for your stats and see if your stats qualify for them to give you a $5,000 or $10,000, you know, brand deal is sponsor.

So if you go to local brand deal strategy, it's more relationship-based. You can go to, you know, let's say Navy Federal is out here. Let's say Navy Federal, Chase, Bank of America, you know, all these banks. They got marketing budgets. They want to be in the community. They need business accounts. They need personal banking accounts.

They want to open up credit cards. They want to open the lines of credit, right? What about, who's the top realtor in the space? Where were you at? I don't even know, Casey Lesher or something. Okay, boom. Casey. What do you want?

They get in front of more people? Okay, Casey, how about this? I know your average deal is probably about, you know, let's say 30, 50,000 on a home or whatever case may be. Okay, cool. Why don't you sponsor the whole season of the podcast for 15,000? We're going to give you two episodes that we're going to interview you on, right? But we'll put a watermark for your call to action on the screen in the lower thirds that'll be on every single episode. So now people can watch you when it says, hey, I want to buy a home, text this number.

Now you just made a $15,000 sponsorship. And you still got all the digital real estate that you can go get some more sponsors for. You can have coffees and Casey. You know what I'm saying? So what podcasts need to understand is you guys have all this digital real estate. Right. And like Joe said, if you have actual real estate, you don't put nothing on it. You can't monetize.

Matter of fact, the city is going to tax you because you got paid an excise tax. You know what I'm saying? You got paid our real estate tax. This is a lot of information. You got developed on the money. the land. How do people go and learn about this? Man, well, I do two free classes every single

week. They can go to podcast, to cast, Masterclass.com. And then every other month, I do like a five-day, you know, like, let's say a virtual class, where they can tap in for five days. We go a little bit deeper. The main thing outside of monetization is

that most podcasters, they're going to operate their podcast as a hustle, as a side business or something that they do sometimes. This is why they all quit. they need to turn their podcast into a media business, right? Because that's what it is, is media, right? So you got to go actually get your LLC, get your EIN, your business address, business phone number, get your domain, get all that stuff.

So it looks like you actually have a business. And then you want to make sure that your credit's good, right? Have a good credit profile and a good business structure. And you want to go to your credit partners, your financiers, your Chases, your Bank of America, you know, your Navy Federals, your PNCs, your Trues, your Trues, or whatever reason you're in, and then go get your podcast, your media business funded. Now you can leverage that capital to invest in your show or go buy some cash flow. Or maybe you want to, you need equipment for your studio buildout.

You can leverage their money and the information I just gave you guys and you can make the money back through your offers. Now your studio is completely free. And you have the capital that you can use to continue to invest in your show and investing your production. I'm just trying to help somebody, Joe. Hey, God bless. That's what it's about. We're coming up pretty close to time. I want to ask you a couple last questions. Yeah. What's your personal goal? What's a family goal? What's a business goal? Yeah, my family goal is to get married and have some kids, bro. I need to get married. I was seeing a young lady top of the end of the last year. It ain't work out. So I'm a free agent. You know what I'm saying? So just really just have a family. So that would be the personal goal on the family side. As far as business, I'm doing the business. I'm doing a

doing a tour, right? So I want to continue to give this information in different cities and actually touch the people, right? And then my downtime on learning mergers and acquisitions. So I want to bring that information and also touch the people with that information as well. Because I think if people understand how they can buy a business easier than start a business, then that can actually, you know, get to building wealth a little bit faster. So that's a person. That's personal goes. I love that. Last question. When you're in front of the pearly gates, what do you? think God's going to tell you? When I'm a friend of Pearly Gates, man, my desire is for God to say that I was faithful and then I served all my days and that I realized through myself awareness

that I had a lot of gratitude and I basically lived out his mission for me and I maxed out my body, maxed out my mind, maxed out my spirit and I was always looking to help as many people as possible. And then didn't have them open it and let me in. Let's go. God bless you. I hope you hit all your goals. Oh, yeah, we're going to hit that. I hope. We're partners just like yourself.

Let's go. Yeah, for sure. Let's go. You know, just here to do God's work. 100%. 100%. I was recently baptized. That's amazing.

Yeah. It's a big cross on you. Yeah, for sure. Yeah. I mean, when self-awareness hits you, you can't un-hear. And it just changed your life forever. Amen.

If people want to connect with you. do how do they find you uh listen man if you guys want to connect with me right here if you're looking to connect a couple different ways you can have a little podcast two cash masterclass dot com register for the free class every single week um if you want connect with me on our instagram just go to it's brend boyd but that's across uh all platform it's brendon boyd youtube ticot instagram across everything let's go thank you so much for being on the show man appreciate you it's been a blessing yes sir