Coffeez with Joe Shalaby - Scaling Businesses with Purpose ft. Chris Lee | Coffeez for Closers with Joe Shalaby
Episode Date: March 14, 2025In this episode of Coffeez for Closers, we sit down with Chris Lee, entrepreneur, investor, and CEO of Next Level Pros. After scaling Solgen into one of the country’s largest solar companies and lea...ding a nine-figure exit, Chris turned his focus to helping other business owners grow and scale with intention.We talk about what it really takes to build a thriving company, why culture is the key to attracting top talent, and how he keeps faith, family, and personal growth at the center of it all. Chris also shares how his biggest failure—going bankrupt in 2011—became the foundation for his future success.If you're looking for real, battle-tested business wisdom with a focus on long-term impact, this one's for you.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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He took a company from zero to $233 million in four years, sold it, and then turned around and started helping other businesses do the same.
If you're a founder, a leader, or just someone who wants to build something great, you're going to want to hear this.
Chris Lee isn't just another coach.
He's been in the trenches.
As the former CEO of Solgen Power, he built one of the largest solar companies in the country, then led a $120 million.
acquisition before stepping away in 2023. Now he's showing business owners how to scale, lead,
and create real impact. But here's the thing. Chris isn't just about numbers. He's about faith,
family, and building a business the right way. Today, we talk about culture, leadership,
making big exits, and why faith should never take a back seat to success. Welcome to coffees.
Just to give the audience a quick overview, just give
give a 10,000 foot overview of what is it that you do currently?
Yeah, so I run an education and training community called Next Level Pros.
We mainly work with brick and mortar businesses.
And so, but we have people from all different industries.
But yeah, we have a full community in which we train typically through a series of
workshops and coaching and support and help businesses scale and grow.
And based on, you know, and the big thing is, is I come from the space.
I come from being in the seat of the business owner.
I'm not just some coach that learned it at a seminar.
Yeah.
And you've scaled some nine-figure businesses.
So SolGen, which was one of the biggest solar companies in the country, you exited that in what?
Was it 2023?
2020 is when we sold to private equity.
I stayed on for a year.
we did another $120 million acquisition as while I was CEO.
And then I stepped down as CEO March of 2023.
Now you're teaching other companies how to do it.
Yes, sir.
Yes, sir.
We'll dive right into it.
I like to start the show off the same way I start with every founder, CEO I meet with.
And Chris, what is your morning routine?
What is my morning routine?
It kind of depends.
I go through different ebbs and flows, but for the most part,
I wake up around 6 a.m.
And one of the first things I do is I pray, and then I head to the gym and I go and work out.
And so I've gone back and forth from working out at a gym to working out at my home.
I have a pretty nice gym at home.
And I've found that right now I'm kind of in a season of life where I work out at home so I can be around my kids a little bit more in the morning.
because when I go to a gym, we live out on a 23-acre hobby farm, and we're about 15 to 20 minutes from civilization.
And so once I leave, I'm basically gone for the day.
And so I've shifted to doing most of my morning routine at home.
And yeah, so some level of workout, I'll implement cold plunges and sauna and different.
things, a lot of different biohacking type thing. A big, big focus on the fitness and then also
the learning. I usually spend 20, 30 minutes, listen to an audio book and usually about 15, 20
minutes in some level of scripture. And so, yeah, big, big focus on relationships,
education and spirituality during, during that morning routine. I love that, Chris. I have a very
similar morning routine. So biohacking listens to God's word, kind of do some self.
self-reflection and, you know, try to be around the kids as much as possible.
So, you know, when you, what year did you start SoulGen?
So 2017 was when we, so we scaled it, I sold it four and a half years after starting it.
Yeah. So that's what I wanted to get into. It's that you managed to scale a company from
zero to 100 in a period of four years and have an exit, you know, and, you know, what are some of the
key principles that you implemented in growing an organization to that kind of scale?
Well, first off, it wasn't my first go around. And, you know, a lot of people can say I hit the
market ride or whatnot, but everything in that business was done by design. It was done on purpose
and with forethought. And so, you know, prior to that, I launched my first business in 2008 when I was
24 years old. And two and a half years later, I found myself bankrupt and just made a lot of
terrible decisions. And then I tried all different kinds of things and tried to scale and just
didn't know how. And frankly, didn't ask enough help of others. You know, when I was, when I was
young, I liked to think that I had it all figured out, which I didn't. And so it wasn't until I
went back and I in 2012 I started working for for someone else and I spent four and a half years
working and studying what high growth CEOs were doing and so I was very intentional about why
I was working for these businesses and the people that I was working under and yeah I just
developed a clear roadmap of when I was ready to go and spread my wings again it was going to be all
done on purpose. And so I think that was that was the most important thing and principle was
doing it by design, not by default, and building culture that was going to attract the right
type of talent to be able to go and scale and not try to do it all myself.
Nice. You know, culture seems to be a fundamental need for any business to grow, especially at
scale. And in the solar business, it's like, well, how do you develop like a strong,
attractive culture because that's you know very watered down very unsexy business to begin with and it's a
very you know boots to the ground yeah you know the interesting thing about culture and and this is what we
always said with soljan hey we're building a culture and our strategy may change the strategy was
solar culture is independent of whatever industry you're in you can build incredible culture in a
dumpster uh business you know a garbage business or whatever it may be um
Because culture is about people.
And as long as you build a business that has people and you're doing it in a way.
So, you know, one of the biggest keys to my success was I focused on the development of my people more than just being productive at work, but being better physically, economically with their associations and their spirituality.
And, you know, that is the foundation to be able to scale a group of individuals that can get behind the same mission and vision of whatever it is, whether it's, whether it's solar, whether it's financial strategy, whether it's, you know, you build homes.
I mean, whatever the business is, people will buy into it if you value them.
So you've always put Christ at the center of your organizations.
Yeah, yeah, for sure.
I, you know, from the very, so when we launched my businesses out of my garage and from
the very early stages, we do potlucks and we pray over food and we do everything.
And like, and I'd say, hey, look, you don't need to agree with everything that I believe in,
but we're all spiritual beings having a physical experience.
And we will continue to, you know, have.
have a level of focus there. And, you know, I can proudly say that throughout, throughout my career,
I've been able to bring people closer to Christ. I've been able to help people lose weight.
I've been able to help them invest their money and become independent on very low wage type jobs and
all different types of things. So like, those are, those are things that really matter to me
is that I develop out my people to be incredible citizens in their communities.
And that's what it's about.
You know, you really put a servitude mindset at the forefront.
And that's enabled you to scale.
And, you know, I always kind of live by that principle.
You know, do God's work.
He always does your work.
And, you know, you're a testament to, you know, who God's going to favor.
Yeah, for sure.
I firmly believe that.
And I think a lot of entrepreneurs, they try to put things off while they focus on their
business or whatnot.
And I would say the key, the key to my success was that like I kept a balance impact across my
life.
I focused on working out.
It wasn't like I know Alex Hermosie will say, oh, you know, people only get in shape
after they exit their businesses or this.
I said like, no, that that wasn't true, right? Like I still put God first. I chose my family first.
I have a wife of almost 20 years and five children. And, you know, we, I chose to have a family
and build a business around a family rather than the opposite. And so those, those things have
just really paid off because I think ultimately people are attracted to a holistic human more than
they are just a flashy car and a nice watch.
Yeah, that's the reality.
I mean, flashy cars, nice watches, all that stuff fades.
You know, having a good, godly family, that's eternal.
So what do you think like besides kind of like living a holistic life, what were some of the key
decisions you had to make to scale your business?
For sure.
So, you know, I learned from.
other business failures.
One is balancing the priorities of the business.
You know, my first business, my priority was customer, employee, then business.
And by that, it was charge as little as possible, pay as most as possible.
And hopefully there's something left for me at the end.
Ultimately, what I've found is that the reverse is absolutely imperative.
You have to design with whatever your target profit margin is, which typically I like to target a 25 to 30% profit margin.
Because if I'm highly profitable, I can then take care of my employee in a very good way.
And then they will in turn take care of my customer.
And because of that, in order to get highly profitable, it's charge more than the rest of the marketplace and over deliver on the experience.
And so, you know, we were well known for being the most expensive in the solar industry.
But because of it, we were able to afford to take care of the customer in throughout the
experience and that customer being both the employee and the end user.
And so, you know, and it also afforded us to make a lot of mistakes, you know.
And when you're when you're operating on good, healthy margins, you can screw up.
and then you can take care of the customer.
And so that, you know, we were, we were charging about twice as much as most local solar installers were,
which, again, like I said, put us at the very top of the market.
I'm a firm believer that there's only two places that you can play in an offer.
You either got to be the most expensive or you got to be the cheapest,
because anywhere in between you're ultimately screwing yourself.
Because if you're playing the middle game, you will always be undercut and priced by that,
that low-cost leader.
And so if you're going to be undercut,
you might as well be undercut
while delivering the best experience
at the most expensive price.
And so,
and the only way that you can play that low-cost leader is you've got to be Walmart.
You've got to be willing to sacrifice in the customer experience.
You've got to sell butt cracks and whatever else with a high level automation
and crazy scalability at razor thin margins.
And so very few of us can afford.
afford to get to that level.
So if you can't afford to get to that level,
you better be playing the other game.
That makes a lot of sense.
I mean, everyone likes, you know,
most entrepreneurs play in that middle,
middle ground.
Yeah.
I hate the middle.
In fact,
one of the first things that I do when somebody joins our community is I get them
to shift their offer.
And so I say,
hey,
how do we get you to the highest price?
And then how do we use some of that additional highest price
to improve the experience in the,
and the delivery of your product.
And so, yeah, it's, and most people are scared of that.
And so I'd say that's like step number one is coming in with the right offer.
Because foundationally, most, most entrepreneurs screw that up from the beginning.
It's really hard to fix down the road.
So we foundationally started with that.
We focused on culture.
But then most importantly for scale is that we refuse to rob the growth, the growth capital from the business.
I think most entrepreneurs, once they hit that good,
what they deem a good income, $250,000, $500,000, whatever,
then they stop investing in growth and they start pulling profits to buy the watches,
to buy the houses, to buy the different things,
where my model has always been,
I take everything I netted and I plunge it back into marketing.
I plunge it back into any growth metrics that are going to drive the top line.
And so we sacrificed, you know, I mean,
our first two and a half years in business,
We operated out of my garage.
And I have a pretty good size garage.
It's a 3,500 square foot shop.
But the day we moved out, two and a half years later, I had just in my headquarters,
I had 53 people showing up to my house every single day.
Wow.
And so, and we refused to live by vanity metrics, which is like the office and, you know,
just like looking good and saying, look at me, successful business owner.
But dude, like the day that I had moved out of my.
my garage we had already done 75 million dollars of business and so i mean we did year one we did
16 million year two we did 32 year three we did 34 then we did 89 and then we did 23 million and so
when like so like i think that is so important is like sacrificing the short term of like wanting to
look good to your friends wanting to look good to the people that don't even like you wanting to
good, whatever, and say, yeah, like all these dollars are just going in. And, and then investing in
the things that matter, which the only person that I cared to look good towards was our end user.
Right. I wanted them to think like, wow, these guys are big and incredible having awesome
marketing and branding and everything else. But meanwhile, we're operating out of a freaking garage.
And so like that's, that's how we built the thing. And then ultimately, we did build the big,
beautiful nice headquarters and we had 18 locations and all the cool stuff. But like,
that was long-term gain over the, the short-term sacrifice. I mean, that's incredible.
The fact that you were able to kind of bootstrap it with your own income, with your own money,
build it where it was so mighty right out of your garage and then just roll into the fancy office.
I mean, you really, really held out for a long time to just indulge a little bit in an office.
Yeah.
And so we, you know, even even then we didn't move right into our nice office.
We had another 13 month period in what I call the shed.
It was just a bigger, uglier garage, essentially.
But it was a place that they were willing to lease to us on a one-year lease while we finished the construction of our 22,000 square.
headquarters. And, but yeah, like, I, I, I, that short term sacrifice, I have, I have rarely
see it not paid off in my career. And, and frankly, like, you, like, almost like, are forced to
spend the, the extra money rather than, like, spending it when you don't have it.
Now, one thing I'm impressed about with you is, uh, you're, uh, also the host of the founders
podcast. And it's a top 20 podcast on Apple.
And what I wanted to ask you is, what's a common theme that that's a common mistake that you see founders make when they start their business?
Yeah.
So it's a great question.
So six months ago, we rebranded to Next Level Pros is the name of the podcast now.
But just for anybody that's going and looking for it, there's several themes.
I'd say theme number one is distraction.
And, you know, entrepreneurs, we are great idea creators.
We can see value in anything.
I can go and look at like a building and say, oh, if I just start selling this or doing this,
I could make extra money.
And I think a lot of times we get bored.
And usually the boredom sets in right about when we hit the dollar that we had previously set in
our head as our comfort number. So like if our comfort number was $250,000 net or salary or whatnot,
once we're able to achieve that, usually boredom sets in and we start getting distracted and
we're looking for new opportunities rather than focusing on the thing that got us to that,
to that number. And so the greatest founders that I have interviewed or been a part of,
Those guys are 100% dialed in and they make their wealth in concentration.
And so there's obviously the old fallacy that an average millionaire has seven streams of income.
No, I mean, sure, that you may make an argument for that.
But the average multi, multi millionaire made all their money in one thing.
And then they sold it.
And then they diversified into other things or they went all in on something else.
right and i mean you look at you look at a guy like elan musk he made all of his money initially in
and pay pal right like he wasn't there wasn't all these other distractions going on or or whatnot
like he went all in on that thing and so for the first time in my life with solgeon was the first
time that i said no to a lot of opportunities that came across my plate and so the the power
and ability to say no is probably the greatest
discipline that we can create as entrepreneurs and founders of businesses.
That is amazing advice.
And actually my mentor always mentions me.
It's like dominate one thing.
Just dominate it.
Don't go and set up this company, that company be mediocre.
Just dominate what your best at.
So it's great advice, those listening.
And it's very easy as an entrepreneur to get distracted because they're just trying to like,
especially at their beginning.
You know, they're just trying to survive.
So they're like, oh, I'll take that, I'll do that, or I'll add that as a vertical.
And then what they don't realize is all these other verticals you're adding are just massive distractions.
They're just taking you away from the end goal.
Now, one thing you've done with Solgen is you managed to bring in great talent.
We kind of alluded how you were able to bring great talent.
But what are, like, what's some tips that you can give the audience who are actively looking for town so they can,
attract great talent. So first of all, I mean, just to give you a little background, so I grew my
organization to 1100 people. And we were the six fastest growing company in the nation at that point,
any industry. And the secret sauce to that was one, always focusing on recruiting. Like recruiting was
always just permeated throughout our culture. Everybody was recruiting. Everybody was getting their friend
or to be able to come in that shared common values or whatnot with them.
And so there's that focus on that consistently.
The second thing is building a personal brand.
And my brand, I have refused to allow it to be tarnished over the years.
And I've always just established myself as someone that is reliable and trustworthy
and that people can depend on and it constantly has opportunity.
And so because of that, a lot of the seeds that I had sown over the years started to come to fruition.
So, you know, I'd be able to reach out to somebody that I met 10 years ago and say, hey, look, we're doing this thing or whatnot.
The other thing is like, he who has the greatest vision will always win the recruiting battle, right?
And what I mean by that is like, when you are clear on what you are building and you can show a roadmap, it's not just some crazy,
lofty goal, but you're like, hey, in five years. So like when we started out, I had a roadmap.
It was five years. We would have 500 employees and we'd be doing a hundred million dollars a year.
And I had built out the roadmap of exactly what the organization would look like in order to
achieve that. And so when somebody's sitting down with me in my garage and they're a highly high
quality talent and they're like trying to ignore everything physically around them, like,
dude, I'm in a garage. And I'm sharing with them, hey, this is the vision of the direction.
And this is exactly how we're going to get there. And this is where you're going to
fit in the organization. And this is how you can progress in the organization. Here's the
clear roadmap and the career path and everything else. People start to buy into that.
And again, he who has the greatest vision will always win the greatest talent. Right. So like,
for example, if Elon Musk called me up today and said, Chris, I need you to go and run this
division for me. There's a good chance that I'm shutting everything down that I got and I'm going to
work for Elon. Why? Because although Chris Lee is crazy and has an incredible vision of going to
billions of dollars, it ain't even close to going to Mars, right? And so Elon's goal and vision of going to
Mars and taking like just transforming the world will always win the greatest talent. And so like the
That is what really set me apart is like, I have always been an incredible visionary,
but not just like I said, lofty goals, but like creating clear paths that guys could get on and get behind.
On top of that, greed is the reason why most people don't grow, right?
They want to have 100% of the pie.
For me, I created equity structures that it was able to attract incredible talent into my team.
In fact, I had a guy that came on year number one in the business.
He had sold his business for a few million bucks.
He came and worked for me for $40,000 a year with the hope and the promise that he was going
to have an equity earn out structure to be able to go and grow with us.
And so the cool thing is like, so me and my main business partner, Daryl Kelly, we founded
the business.
The day that we, so we held the majority shares of the.
company, but the day that we sold that business to private equity, there were 11 other people
that were made multi-millionaires at that transaction. And so the secret sauce is like putting together
the team and aligning them in a way that they get a share in the upside, not being some greedy
son of a gun that wants 100% of everything. And but but then also there's there's a science in
the way that you structure that to make sure that you don't get burned, right? Because there's a lot of
A lot of people out there looking for a free handout and they've got the gift of gab up front,
but not the work ethic to be able to back it up.
And so just making sure that you structure those equity deals that is going to get you
the long-term results of your desire.
Nice.
So set a big, hairy, audacious goal like Jim Collins' book always mentions.
And then give them some sort of equity.
That's great advice.
Great advice.
I mean, to get the top talent in the country.
And that's what I do primarily, and that's what permeates throughout the, throughout our organization.
It's like grow, grow, grow.
You know, we're at 900 loan officers.
We're doing billions a year.
And we want to, and we're just, we're at like a fraction of our potential because, you know, I'm trying to improve the culture.
God's in the forefront.
You know, and I kind of echo that.
Like, we're pretty loud about it, you know, even though like under the last administration, you need to get tabooed.
now this administration, you're like, do it.
Yeah, I love it.
Yeah.
So is there a failure that's notable that either that you can mention as a story
that you kind of heard through various other founders or something that happened to you
that really allowed you to shift the way you do business?
Yeah, for sure.
So as I alluded to a little bit earlier, so I had a bankruptcy in,
January of 2011. It was two and a half years into my first business. Ultimately in 2010 is when
things really started like coming down pretty hard and collections and everything were showing up.
But yeah, man, I made a lot of terrible decisions, bad partnerships. You know, a lot of these
principles that I run my businesses by now were the exact opposite of the way that I was doing
business prior to. And yeah, ultimately, I had to file Chapter 7 bankrupt.
C, 2.2 million, had everything, had my car repoed out of my driveway, lost all my assets, had less than
a thousand dollars in my bank account, all with my third child on the way. And, you know,
the cool thing about that experience, like, although it was like extremely humiliating and
one of the toughest things that I've ever been through, I came to the realization was like
the monster that I had created around failure wasn't as bad.
as reality. And so most people don't take the crazy action that they should because of this fear of
failure, right? They're scared of zero. And I would always say that my superpower is that I experienced
zero. It wasn't that I started from zero, but I nosedived to zero. And when when I got to zero,
I came to the realization, I look around and I'm like, wow,
Things suck, but I still have my God and I still have my family and I have everything that I have learned up until this point.
All I've lost is physical possessions.
And losing physical possessions wasn't as bad as I had made it out to be.
And so from there, basically I determined like, if it's not that bad, then let's go.
Let's keep going and take the action and don't.
And so from then on, I have never been scared to go back to zero.
Like, frankly, you could take everything from me today and I'd be fine.
You know, two, three years, I'd be right back into the position where I'm at.
Because I have the skill set, I have the relationships.
I have my God.
I have my family.
I have everything that is necessary to win on the court to make sure that there's points on the scoreboard.
And so start the game over.
I'm still going to come out and freaking hit three pointers in your face.
and we're going to score.
Love it.
Now, a couple last questions.
So, you know, you didn't grow up in this affluent type of situation that you're in now.
So you really had to grind to achieve what you've achieved.
How are you instilling that same work ethic, that same grit that you have in your five children?
You know, it's just expectation management.
And so, like, one of the, my, my wife.
still fights me on this, but one of the things I am famous for telling my kids is like, look,
you're not getting a dime. And everything that I have, like, if I die tomorrow, don't have your
handout because you're not in the will. They're like the will is everything that you can learn from me.
So one, I've set this expectation that there's no inheritance in the Lee household. Everything
that I own is going to be donated to charity. The second thing is I've tried to read.
recreate much of what I learned as a child from a hard work ethic.
Right. So I, I had my first job when I was nine and I had my diamond ring fund funded by the age of 12.
And I saved up money and did all these different things. I was out working and hustling.
And so with my children, same thing. Like the reason I live on a 23 acre hobby farm is solely for my children.
It's solely for them to learn how to work, to get out, get their hands dirty, work in the fields,
understand that not everything comes easy.
And so, like, I have two and a half acres of black walnut trees that my kids have hand,
they hand-weeded for the first two or three years of those trees growing.
I have nine acres of cherry trees that they go out and they help in the pruning and the picking and everything else.
And so, although my kids are very privileged, right?
Like, I mean, they go on incredible vacations and we live in a nice home and we have a lot of different things.
I've done everything in my power to make sure that they understand the need for work.
Like, example, my oldest daughter, she's 18 years old and she's planning on being in, she wants to own a spa and she wants to be an aesthetician and everything like that.
she's going to aesthetic school and she knows that dad doesn't pay a dime for that dad doesn't pay a dime for
college dad doesn't pay a dime for everything but and so like right now while she's finishing up high
school she's got a job and i've told her like hey we she can help you get into sales and i can help
you get into this other but she wanted to do a lot of things on her own so she's gone out and like
figure out her own little hustle um but again the the advantages that my children have over myself
is like, I've taught them like the, how money works from a very young age. And so all my kids
have started selling product at the age of five or six. They understand inventory. They understand
cost of goods sold. They understand how it is to communicate with somebody, how it is to face
rejection. They all understand stocks. Like my six-year-old can explain to you how stocks work.
and they've all been invested in the in the stock market for a long time.
They've made money in crypto.
They've done all these, all these different things.
And so, like I said, although we have two completely different childhoods,
like I've strived, me and my wife have strived so hard to make sure that they do not
lose track of their roots of what makes them who they are.
Dude, I love that.
There's a lot.
I asked that question for my.
because I got four kids too, and I'm always just trying to figure that out.
I never thought, though, to tell them they're not going to get anything.
You know, like, did you, you're really not going to give them anything?
So right now that's the expectation.
Will it potentially change?
I don't know.
I don't ever want to admit that out loud because I never, I've just seen too many people
entitled to inheritances that is absolutely destroyed lives.
And, you know, so it's interesting.
I just finished a three-year program out at Harvard.
And it's called OPM stands for Owners Presidents Management.
And it's for like some of the most successful business owners in the world.
30, I have 160 in my class.
We go and we live at Harvard three weeks a year.
And out of the 160, there's probably 60 billionaires.
I'm really close with about 50 of those.
And 32 Americans.
And I would say, out of the 160,
60, probably two thirds of it's family money.
And I can see how much these people desire to be me.
Like, even though they're worth billions of dollars, knowing that they personally haven't created it, it takes away from our dignity of our father who is deity.
right like what what we are as sons and daughters of god is born to create and that is where true
happiness and joy comes from and when when you rob someone of that when they are given it they
didn't create it themselves like i said they lose self-worth and i and i just have seen that in
these these people that i've become really good friends with and i'm just like dude i will never
ever do that to my children.
Thank you.
Great advice.
A couple last questions I have for you.
What's a personal goal that you have for yourself,
a family goal that you have for the family,
and a business goal that you have for next level coaching?
I love it.
So personal goal, I want to keep a 12% body fat consistently.
And I've been a classic yo-yoer.
I'll get below and then I'll get up to 22% and like back and forth and everything else.
And so that's something that really, really drives me.
A family goal that I have is to have a relationship that my wife is proud of.
And so like me, I am a constant optimist and I always think things are great.
And I think our relationship is great all the time.
But I'm self-deceived in that many times.
And she puts me in check a lot of times.
And so, you know, that is the way that I measure the relationship with my wife.
Is she proud of it?
And is it something that she's bragging to her friends about?
And so that's a family relationship or goal that I do have.
And then lastly, the business goal, I wear it right here on my wrist.
So we have our mission statement on here, which is designing lives that impact the world.
But the five-year goal, it's right here, it says Impact 125.
And what Impact 125 stands for is it's a five-year goal that we started in January,
where at the end of five years, we have, in our community,
we're adding an additional $125 billion of revenue in addition to where these companies
started at on an annual basis.
And so someone joins our community and they're making $5 million.
in revenue a year, we, the goal is to have 12,500 that on average are doing an additional
$10 million in revenue because we know that if they follow our guidelines and do it at a highly
profitable way, $125 billion in revenue is going to be between 30 and $35 million in profit.
And if we teach these guys how to impact and change the world, that $35 billion in additional
profit that's going to these owners is going to drastically change the world.
way that the world operates. And so I believe that the only best way to change the world is through
entrepreneurship. And so like that is that's the goal that that is driving us. In addition to 125,
we have a goal of that where our community is giving an additional three million hours of
community service on an annual basis. Amazing. My last question, because you're a true servant
and really, really, really enjoyed this talk.
When you're in front of the pearly gates,
what do you think God's going to tell you?
He's going to say, well done, now good and faithful servant.
You know, I believe that the goal in this life is to be on a trend to the next level.
In fact, that's the name that the reason why we chose our name is that there is no happiness
in plateauing and it's only in trending to the next level.
And so I believe that God knows my heart and that when I show up those pearly gates, he's going to, he's going to be pretty excited.
I love it. Chris, it's been an honor. It's a blessing. Thank you. Thank you for jumping on the show. God bless you. God bless you.
I hope you achieve all your goals. And I hope you dominate. Appreciate it.
