Coffeez with Joe Shalaby - Unlocking Potential ft. John Assaraf | Coffeez for Closers with Joe Shalaby Ep. 54

Episode Date: November 15, 2024

John Assaraf is a self-made entrepreneur and behavioral neuroscience expert who’s all about unlocking human potential. From navigating a rough start to building multimillion-dollar companies, John��s story is about resilience, growth, and the power of mindset. As the CEO of NeuroGym, he focuses on helping people tap into the latest in brain science to overcome obstacles and reach their goals.John shares insights from his journey, the lessons he’s learned, and the brain-based strategies that drive real change. Whether you're curious about personal growth or the neuroscience behind success, this conversation has something for everyone.For More Check Out our Playlist: https://music.youtube.com/playlist?list=PLgPwyhl8CkXiM0cBtuY8A_6JS60FueLz3&si=0_2dnoPkYV6jcSGwCheck Us Out on all Platforms!Apple: https://podcasts.apple.com/us/podcast/coffeez-for-closers-with-joe-shalaby/id1726674707Spotify: https://open.spotify.com/show/2KkQWRqHSHcCK3TVfsRKUK?si=hjTnUOjFS5eTDxBjgf4RwQ&preview=noneAmazon: https://www.amazon.com/Coffeez-Closers-Joe-Shalaby/dp/B0CRYLQRW6Coffeez and Closers Socials & WebsiteWebsite: https://coffeezforclosers.com/Instagram: https://www.instagram.com/coffeezforclosers/TikTok: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU0T3RrLXdPbC1BR2NLc2lWcExqWklQaHlQUXxBQ3Jtc0tudi1GV2Zod3hRYzRhTkhONFBuMlptblNGSlJ1QzhpV0tzbHh5YThNR0R3Y2RnNnU5NV9ER3E5ZUhxMjdUUWp1UWo4MVl6Q2szeXo1cFh1OHNkYkxDR1F0MXZtMTZ6QnZoakdzSnJpVl9PcWZBOU9zZw&q=https%3A%2F%2Fwww.tiktok.com%2F%40coffeezforclosers&v=uXvk6LY9lS8Facebook: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2pLZ2pMaUxmSTh4dy1qazMtdlBjX2pVN1AxQXxBQ3Jtc0tua2RUTUNsRmJob0RKWlVqeDhNaUN4US1rdlRvUG9Fdm5SNk1jU1pQNzNLQnVmUmtGMGtMYUViZ2pLMXJkOVJUci1kMk9DN2poTThVV2NFd0tISWdDMzNwOEZ2c3pVb09lbEhjemJHblRsS1RKdHZqbw&q=https%3A%2F%2Fwww.facebook.com%2Fpeople%2FCoffeez-for-Closers-with-Joe-Shalaby%2F61556355642488%2F&v=uXvk6LY9lS8Joe Shalaby SocialsInstagram: https://www.instagram.com/josephshalaby/TikTok: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3p6VlRzR1BWMkJQM1ZIaUdVZHhYVTYyak43QXxBQ3Jtc0tuUXVBOE1oZUJYTmZIZnNENUgxQkhjamk4RXJHb09MWU9OczJhLWpnX0JwN2pENzRhaV9NajJROW5nek1tQ1VvVE40ZFJuUUI2cnI0ajNKLXE4d1VMUUpkTGFHR0tGY0o5NUhnWnZnaXJoZXdEM0piaw&q=https%3A%2F%2Fwww.tiktok.com%2F%40josephshalaby&v=uXvk6LY9lS8Facebook: https://www.facebook.com/josephshalaby E Mortgage Capital Socials & WebsiteInstagram: https://www.instagram.com/emortgagecapital/Website: https://www.emortgagecapital.com/Twitter: https://twitter.com/Emortgagecap #1 Mortgage Company on Social on 🌎#1 Non Delegated Lender in the Country🌟#1 Broker in CANMLS #1416824"Mortgages Are What We Do Not Who We Are"™https://finance.yahoo.com/news/learn-why-e-mortgage-capital-192000740.htmlAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What's up, everybody, and welcome to another episode of Coffees for Closers, the podcast where we dive deep into the minds of the most influential leaders and innovators. Today, we have an extraordinary guest who has mastered the art of leveraging the human mind's power to achieve success. With over 30 years of experience, he has built five multi-million dollar companies, author two New York Times bestselling. and appeared in Blockbuster films like The Secret. He's a world-renowned entrepreneur, behavioral neuroscience researcher, and the founder and CEO of NeuroGim. Get ready to unlock the secrets of your mind

and the secrets of success with the one, the only John Asaroff. Thanks, thanks so much, John. Thanks for driving down. I hope the drive wasn't too, overwhelming. From San Diego to Newport Beach, easy, peasy. John, so I like to start the podcast off with the same question I ask everybody is,

what is John Astrov's morning routine? Oh, very good. Wake up, as soon as I open up my eyes, I actually smile. And the reason I do that is to activate dopamine, the feel-good neurochemical. And then I think about three or four things that I am grateful for, again, to keep activated. the dopamine neurochemical, which is, you know, your anticipatory of reward. That is I put my feet on the ground on my bedroom. I think about how some people didn't wake up this morning and couldn't do that.

So again, more gratitude. So smiling, happy, gratitude for, you know, family, friends, health, and living. And then I do my morning meditation, which is around 10 to 12 minutes of meditation. variety of different meditations. Mostly I turn on my inner size app and I do one of my inner sizes in the morning meditations. Then I take out my vision board book, my exceptional life blueprint is what I call it. And I flip through the 50 or so pages of the different things I've achieved in my life,

the different things I want to achieve in my life. And then I review every single goal that I have for health, wealth, relationships, career, business, finance, charity. and the fun and experiences that I want to, you know, live out this year, next year, the year after that. So I prime my brain every day with the things to remind me of what I've accomplished and achieved, the things I want to achieve in the future for my vision, and then my goals for this year and for next year and the year after that. So I prime my brain for that. By the way, before that, there is coffee.

There is a double espresso before all that. And then I go and work out. I have a home gym or I get on my e-bike and I take my e-bike to the gym. I usually do two or three body parts a day. That routine takes you about two hours from the time I wake up. At the time I'm back to my house, showering. And then I have my high-powered smoothie for massive energy and protein for muscle building. And then I'm at my desk at 8.30 for a meeting with my executive assistant.

That is a pack morning routine. 630 to 830. Well, I mean, it's like jam-packed with so much information that like a lot of people, like I think I ask everybody, what's their morning routine? That's the best morning routine I've ever heard. Thank you. And a lot to learn from that because I subscribe to the Intersize app. I love the Intersize app.

And the Intersize app is so much more than just meditation strategy. Yeah, the whole idea for Intersize came from, you know, watching Jack LaLan. when I was a kid in the 60s, 70s. You're like the modern age, actually. For the mind, right? So he did exercise to strengthen your muscles. And I used to, you know, visualize and meditate and affirm and see the problems I had. And then I would visualize and think about the solutions.

Right. And I realized that I was just training my brain. And then I went to the 1976 Olympics in Montreal because that's where I used to live. And I would see the athletes close their eyes. you know, some of them would be practicing free throws, you know, in their mind. Some of them would be using their hands like this of, you know, how they're going to navigate through a, and I was asking, you know, my basketball coach at the time, what are they doing? And he said, they're visualizing.

And he said, visualization is a simulation that teaches your brain a pattern. And any pattern that you repeat becomes automatic, otherwise known as a habit. So I started to visualize my success. and so that was kind of like the beginning of intersizing. And I kept doing it year after year after year. When I was building my real estate company where I had 1,200 agents and 85 offices, we exploded our sales from when we got to $1.2 billion to $4.5 billion by helping our agents train their brains and their self-image and self-worth and self-esteem

and get rid of limiting beliefs. And I just realized that our... Our brain, especially since we found out that our brain is more like plastic than it is like lead and we can mold this plastic. Neuroplasticity is what it's called. You can deliberately fire brain cells, wire them together and then reinforce them. And when you do any repetition of a language pattern, an emotional pattern, a visualization pattern, any type of technique that you can use, you're refiring your own brain cells. and then if you are refiring and rewiring and then you do it repeatedly, it's no different than what we do in the gym with building your muscle or walking every day

up a hill or doing Pilates or yoga. It gets stronger. You get stronger. So I started to deliberately and consciously evolve myself. And then I've had over 100,000 students that have been intersizing for years and the results they're getting in health and wealth and sales and leadership and being a CEO. and losing weight in keeping it off, it's just been phenomenal. So I created my Intersize app to help the world with over 500 different intersizes for health,

wealth, relationships, career, business, leadership, sales, and everything else they can think of, plus expert training with our faculty of world-renowned brain and success experts. And you bring in things like I learned about the neat acronym on Intersize. I've been super fascinated. You had the weight, so it's a weight loss. you just added it. We just added it. And it's like, oh, weight, they didn't gain weight loss.

Like, I don't need to. But no, you need to read about it, just or learn about it just because people don't, they know what they don't know. And who knew that, like, non-exercise activity therogenicis, yeah. Are the reason why people are obese. You know, it's, people are, well, we first inform us as it relates to weight. We live in an obisogenic environment. You know, if we take a look at the foods that are genetically modified.

engineered fast food sugar carb we are addicted to the salt the fat the sugar the carbs you know because our brain actually likes that so it becomes addicted to getting that dopamine hit so as much as it likes it it becomes addicted to it but then we eat a lot of it as a reward but then addiction doesn't care really about reward it just cares about feeding the monster yeah so when i was 243 pounds when I started to discover how come I kept gaining and losing weight, 20 pounds here, 10 pounds there, 30 pounds off, 30 pounds back on. And I discovered that everybody has, for example, a fat set point in your brain. Everybody has a financial set point in your brain. We have a relationship set point. We become conditioned to have these comfort zones just like a thermostat. And what most people

don't normally do if they want to make more money, if they want to grow up, their business bigger. If they want to borrow a bunch of money to invest it in their business, they don't know how to reset the thermostat, and that's why they yo-yo back and forth between old behaviors or new behaviors and they achieve some success in whether it's weight loss or more money, and then they receive back to what's normal, because that's the setting. And so we have a lot of these circuits and settings in our brains that I've just been fascinated with now for 43 years. I was going to ask you, what age did you become so fascinating with the brain? I'm 63 now.

Oh, my best, most fit, 63 old I've ever seen, got an eight-pack, just shredded. I got fascinated. You know, when I was 12 to 18, I got into an enormous amount of trouble with the law. I left high school in grade 11. I felt two years behind other kids in school because of the language barrier I had when my parents moved from Israel, the Middle East to Montreal. They spoke French and English there. And I just sat in the class and looked at the ceilings and, you know,

prodded the kid next to me on the shoulder and picked somebody's hair just because I was bored. And so I just got into a lot of trouble and fell behind. And so I got involved with a group of kids that were really good at shoplifting, beating other kids up, doing breaking and entries and doing illegal stuff to make some money to fit in. And I knew that I was going down the wrong path and I was on the wrong path. and I was on the wrong train, picking up speed, when one of my friends died and another one went to jail. So it's like, uh-oh, like, that could be me. And I had a break in my life, like, oh, thank God, break in my life.

My brother, who I love and loves me, who's nine years older, was really concerned for my well-being. And he said to me, says, hey, there's this guy, his name is Alan Brown, that is a successful. real estate entrepreneur, developer, entrepreneur, philanthropist. And he said, he's willing to meet with you and maybe there's a job available for you. And at the time, I was working for Phillips electronics in their shipping department in making $1.65 an hour hating every day. And I said, a job, meet somebody who might be able to give me a job. I took the train to Toronto, met my brother at the train station, went to lunch, and we meet this guy. And my brother was sitting next to me. He was sitting like where you are now. And he asked me, what were my goals? I said,

oh, I want a better job. I want to make more money. I want to move out of my parents' house. And I want a car. And he said, that's great. Good, good goals to have. He said, but what are some of your bigger goals and dreams? Now, remember, I was 19. So I was like, no, I want money to go to the bars, you know, to go have some fun and maybe meet some young ladies and party with my friends. And so he said, well, do you have any other bigger goals of dreams? I said, no. So he gave me this document and he said, would you mind just answering some of these questions? And then we can go from there. And I said, sure. So I opened up the first page. And at the top, it said, at what age do you want to retire? I'm 19. I go retire. I want a job. And he said, well, just put something down.

Because I asked him, what should I put there. He said, put a number down. I said, is 45 okay? And he goes, sure, put 45 down. And the second question was upon retirement, how much net worth do you want to have? Now, my dad was a cab driver. My mother worked at the local department store. There was always too many extra days left at the end of all of their money. So he's telling me, how much money do I want to have upon retirement? I asked him, like, what am I supposed to put there?

Like nobody in my family has ever retired. They all work till they die. And so he says, just pick a number. And I said, I don't know, three million. Is that okay? And he goes, yeah, that's okay. It's a good number to put down. Anyway, age, retirement, where do you want to travel? I wrote all over the world. What kind of car do you want? Mercedes-Benz 450 SL, I think it was at the time, or 500 SL, convertible, Italian clothes, four-bedroom house, retire my parents. I wrote down all of these things to answer the questions. And this was the moment. My life changed. This was beginning of May, 19. 1980, just up into perspective, everyone. And he takes the documents, he starts reading it and he goes, this is good stuff. Retire, at a good age, have fun, travel the world, give them to charity to your parents, your brother, your sister.

He said, I'm going to ask you one question. And the answer to this one question will determine and tell you and tell me whether you'll achieve every one of these things. I'm like, one question? He goes, yeah, one question. And he leans in and he goes, are you interested in achieving all of these things that you wrote down? Or are you committed to achieving them? And I sat there.

I felt a little bit like I was in school, like a little dumb, like I didn't understand the physics or math problem, which I didn't in school. And I go, excuse me, Mr. Brown, what's the difference between the two? And I never forget what he said. And I still teach you to this day. He says, listen, when people are interested, they do what's easy and convenient. He says, they allow their present or current circumstances to control their thinking and their behavior. They allow what they believe to be the truth.

They allow their habits to continue, even though some of them are destructive, some of them are disempowering and some of them are darn right negative. He says, but when somebody is committed, they upgrade their identity. they upgrade their beliefs, they upgrade their knowledge, they upgrade their skills, they upgrade their habits so that they match the vision and the goals that they want to achieve. So he leans in, Joe, and he says, so now that you know the difference, which are you interested in achieving these goals and dreams, or are you committed? I don't know why.

To this day, I don't know why. I said, well, in that case, Mr. Brown, I'm committed. And he reached his hand across the table, put my hand in his. He says, in that case, I will be your mentor. And I said, wow, thank you, sir. What's a mentor? That's how it went down. Three weeks later, I moved 350 miles.

from Montreal to Toronto. The only person I knew now was him and my brother. I went to real estate school, May 5th, 1980, got my real estate paper or license June 20th, 1980. He gave me a job. I lived in my brother's apartment on the sofa. He gave me a job on commission only. Before I was making a buck 65 an hour. Now I'm on commission only. I was scared shitless. Now I got no money. No money. I had to borrow the $500 to go. to real estate school. He says, don't worry. Now you're in control. You're always in control. Even when you work for somebody else, you control how much they pay you based on how good you are. Because the marketplace has a value for everyone and everything. So he started teaching me the

principles of value, the principles of marketing and selling. And the first thing he taught me, he put a book in front of me. I can't remember what the name of the book was. He says, let's pick the streets back here where our offices. We're, I was in Toronto now. And he says, I want you to go from the top down. Here's a sheet of paper. And here's a script. Pick up the phone.

Dial. By the way, we had to dial back then. And then he got a script in front of me. So I would have my phone in one hand and the script in front of me. And I would go, hi, this is John Nassarf with Alan Brown real estate company. We're just down the street from you. We have somebody who is. look at it by a home. Have you thought about making a move? If they said yes, I'd flip the page.

I go, oh, great. Can my broker Alan Brown and I come over to your home today at three o'clock or would five o'clock be better? And he taught me that's called an alternative close. And if they said, one of the times, I said, great, we'll see you at three or five o'clock, three o'clock or five o'clock. If they said no, I'd go to the page next to it and he said, oh, okay, do you know when you might think of making a move? So I had to learn it off of a script. And then he said to me, now what I want you to do is record the script so that you know it inside out. So I recorded it on a cassette tape. We didn't have mobile phones then.

All right. Back in 1980, we were just getting the mobile phones out. But I record them on consets. And in my car, I was listening, I was listening to the script to wire my brain with the script like a Hollywood actor or a New York actress learns the script by memory. I learned the script. then he taught me the objections and the answers to the objections. And then I made $30,000 in six months on calling a script. Every day, 100 calls a day.

Every day, the formula, 100 calls a day. You're not speak to 100 people a day. Every day, 100 calls. Back then, people would answer the phone. And we didn't have, you know, caller ID. We didn't have any of that back then. So dialing for dollars with a script that I practiced like a pro. I made 30 grand my first year. My second year, he says, okay, now, or my second 12 months,

he says, now that you're good at that, I'm going to teach you a more complex script, because it involves actually going to see people. So he taught me the door knocking script, knocking on somebody's door face to face. And we were practiced that in the office. But he also taught me something called a for sale by owner script, going after people who already raised their hand saying, I want to sell my home, but I don't want to use a real estate agent. I learned the Tommy Hopkins script for that. And I was the king of for sale by owners at the age of 21. I made $150,000 in my next 12 months.

So that was like the beginning of training my brain. And then another guy by the name of Rocky Madsen introduced me to the world of visualization and affirmations and different mental and emotional rehearsal techniques that I started, you know, when I was 19. Wow. The journey started young. So when did you become so fascinated with like the vision boards? Was it 19? No, no, no, no, no, no. As I got fascinated with what happened to me. And I had when I was 22, I went traveling around the world for 15 months. I took $72,000 that I had saved up and traveled around the world. When I came back, I worked really hard to make the money back. I'll get you to three cities now. I went for 15 months around the world.

It was magical. When I came back, I worked really hard, probably too much. So a lot of drinking, a lot of poor foods, not exercising enough, but working hard to make money. My life had total imbalance to make money, which ended up creating a lot of stress, which activated my autoimmune system with ulcerative colitis. So at 22, I had ulcers in my colon that were bleeding. And through probably about 15, 18 months, I was taking 25 pills a day. I was doing a cortisone enema in the morning and at night at home alone.

Yes, embarrassing because I was shitting all over the place. So you have zero bowel control. I could shit in my car with a client in there. I could shit at a restaurant because I couldn't make it to the bathroom. That's what colitis swells up your intestines. But it doesn't swell up where there's more room. It swells it so there's no room for anything to go. So there's just these explosions.

And I was like, what is going on? And then I saw something on TV that talked about something called psychoneuroimmunology. It was like big freaking word, right? I was like, what the heck does that mean? All it means is there's a mind body connection. The body follows the mind. The mind follows the body. And so I started doing these affirmations and visualizations.

And I actually cut out a picture. of a healthy colon. And my affirmation was my body and all its organs were created by the infinite intelligence in my subconscious mind. It created all my muscles, tissues, bones and organs. It made me perfect. It is making me whole and perfect now. I give thanks for the creative intelligence that is within me right now, making me perfect and healthy right now. I would read that on a piece of paper 20, 30 times a day. I didn't know then, but I was activating those neurons. I didn't know then that I was creating an emotional state of this health. I didn't know then that I believe there is something that connects us to this field of intelligence that we are all in. And I didn't know then

that I was releasing the neurochemicals of what I was speaking into truth. Five weeks. Five weeks. And by the way, I was one of the hospital every month to, get it checked and you know through where. When you have ulcerative colitis, they usually either go through your mouth or through your butt. I didn't enjoy that. But within five weeks of the affirmation, closing my eyes and seeing my colon healthy,

seeing myself active, working out, exercising, enjoying life, not being a victim and traumatized by it, five weeks later, it was gone. And I called up my doctor. His name was Dr. Wu. And I said, hey, it's gone. He says, well, I want you to still take the pills. And I said to him, I don't think you understand.

You want to treat the symptom. I fixed the cause. And yes, I started to eat a diet. That was better. And yes, I did start to exercise every day to release the stress. So between the exercise, the food plan, and the visualization and the affirmations, it was gone. Like, gone.

And I can't tell you how many places I actually shit in without any control over 18 months. So I went from trauma to health and I haven't looked back. And so I have been visualizing, meditating, intersizing, mental contrasting, affirming for decades now. and I've taught it to hundreds of thousands of students, from CEOs to professional athletes to engineers, lawyers, doctors, homemakers, it doesn't matter. We have a $100 billion brain with very little or very few instructions on how to use it better. But the research today is eons.

We've had 500 years of scientific research. But it's only in the last 25 years we've learned more about the brain because we can actually look inside a human living brain. But in the last five years, what we've been discovering because of fMRI, functional magnetic, resonance imaging technology, pet technology, spec, scan technologies. We're able to see, you know, we know we, we know we have three circuits. We know we have, excuse me, three networks in the brain, the salience executive and default mode network. They're like computer networks that do certain things. What we didn't know is we could activate or deactivate them ourselves, but we also have a fear circuit, motivational circuit, uncertainty circuit, doubt circuit, self-worth circuit. And they're more in our control than we have ever known.

But many people suffer from ignorance, just not knowing, right? So if you imagine you give somebody, you know, a Mercedes-Benz, but they don't know how to drive. it's really pretty in the driveway, but they ain't going anywhere without it. So we have this phenomenal, powerful, genius brain, and everybody's brain works the same, functionally. Now, what causes you to have fear or you to have fear or me to have fear may be different, but the fear circuit works the same. What motivates you may not motivate somebody who's listening or watching right now.

So her motivational circuit may be active watching this. Somebody else's might go, ah, that's a bunch of bullshit. And they're out of here. So the key to understand is we have a lot more control than we think we have. But there are techniques and mechanisms that we could use and or activate to optimize the use of our brain. And I say the use of our brain, right, like optimize the use of our use of our brain, right?

optimize the use of your hand. We have a brain. We are not our brain. You have a heart. You're not your heart. You have feet. You're not your feet. But we have not been taught how to use our brain better.

And that's what I've been studying and fascinated with because I have evidence. I have my own evidence in health, in relationships, in money, in business, in helping others. It's one thing if it was only working for me. but I have tens of thousands of use cases of use cases of clients, members of my neurogym and intersize. And so there's a process. And I've just been fascinated with that.

I don't know why, but I've been fascinated with this gift that our God, creator, whatever you want to call it gave us. So neurojim is like a group like intersize, but just a group? Yeah, the company is called neurojim. Our website is my neurogym.com. And we have coaching programs for money, for business, for fear, for procrastination, for weight loss. And they all involve live coaching. They all involve brain training, the ones that we've created and give to people.

And they all involve community to help each other. And what's really interesting is I've had over 100,000 members in the last eight years, 100,000. I had a call this morning with several hundred of our members in our members. our winning game of money program. Yesterday was winning a game of business program. And you know what's fascinating is the names and faces change, but the questions are the same.

These stories are the same. The traumas are similar. The fears are similar. The limiting beliefs are similar. The worthiness challenges are similar. There's only four things that keep coming back over and over again that hold people back. one is they've developed beliefs that are limiting them, but they weren't born with them.

They developed self-image or self-worth or self-confidence issues, but they weren't born with a lack of those. They have fears like, you know, fear of failing or fear of succeeding and failing, or fear of being embarrassed or ashamed or ridiculed or judged or rejected or unloved or abandoned or disappointed. those are things that trigger their fear circuit. They have a lack of knowledge and skills of how to achieve something. So that activates doubt and uncertainty, which triggers fear, which deactivates the motivational circuit.

Most people like, look at you, look at me, look at themselves in the mirror and it's like, that's who I am. No, you're not. That's your body.

That's your face. That's your nose. Those are your eyes. It's your hair. Well, my brain, I'm my brain. No, you're not. You have a brain. But your brain operates in a certain way like your car does, like an airplane does, like a train does.

Like, you know, like everything has like an operating system. And most people's challenge is not that they're not genius and brilliant beyond imagination. They just haven't been trained on how to use what God already gave them. And so I teach them what I learn, what I've applied, but then collectively, you know, we help people identify what is really holding you back. Is it your limiting beliefs? Okay, let's get rid of them. You weren't born with fears.

You weren't born with limiting beliefs. You weren't born with a self-image. You weren't born with confidence. You were born with character traits and certain propensities based on genetics. But we also know that epigenetics overrides genetic propensities through environment, through thought, through behavior, through emotional regulation. And so for anybody who's willing to learn, anybody who's willing to become more aware and to be growth-minded, as Carol Duack said, versus closed-minded, there's hope and there's a path.

And I tell all of my students, would you agree? And I'll ask you this. Would you agree? Any goal you want right now, just about, just about any goal. Let's say 99% of your goals. has somebody achieved them? Absolutely. Oh, so they're doable.

Yeah. So if somebody's achieved them and they're doable, the how-to manual already exists. And if you want, like, some quick help, go to chat GPT. A new era has dawned upon us. Like, I'm on it every day. My students are all on it every day.

I think you've built out AI mechanisms in your... In the app. In the app now. the app, I have an AI coach. I trained the app with over a thousand hours of my coaching. And people can ask me any question. And it's all in written form now. You can actually talk to it and it'll answer you.

And then the next iteration comes out about two to three weeks is you can actually talk to me and I'll answer you in my voice. With your image or no? We're not moving to video yet. The latency is still not perfect. Yeah. I have some really good clones of myself with Hey Jen, which is a really good cloning software, but it's not perfect yet.

And I like things to look and feel right for my own brand and quality. So I'm doing most of the talking. So sorry. No, I want you to because everyone hears me all day. Oh, okay, good. Everyone hears me all day. So talk about the secret because you told me the story about the secret. Now, how did you get involved in the movie The Secret?

So I wrote a book in 2003. It's called Having It All, because I've focused a lot of my life on health, wealth, relationships, career, business, family, my children, my wife, my brother, my sister, traveling, having fun, having experiences. And I set that as my vision and goals back in 1980. 80 and I've been working towards having it all. And so I wrote how I was able to achieve most of having it all. And and then in the in the in the in the book in 1995 I'm going to come back to a question you asked earlier around 1995 I started to take my goals for health wealth relationship career business and I created these boards they're called vision boards and on every board, I had like a health board.

I had a picture of the body that I wanted. I had a picture of the body I wanted. Which you accomplished, clearly. I had a, again, but this was going back to 1995, right? So we're like 40 years ago. I had a, you know, like my Mercedes Bend. I had a picture of where I want to travel. So I had these boards, one for each area of my life.

And on one of the boards, I was going through this, Dream Homes magazine and I saw this house on the cover and I go, oh my God, one day when I could buy any house I want. I didn't know where it was or how much it was. There was this spectacular house with like the 188 windows, tennis court, swimming pool, white like Miami Vice, which I loved, and cactus gardens and acreage. I said one day, when I can afford any house I want, I'm going to buy a house just like that. And I took my like cutting pen and I cut the image of the thing and I put it up on my vision board. And every day when I'd come into my home office, I would look at the board, I'd close my eyes and I would see

myself walking by the pool. I'd see myself playing basketball on the tennis court. I would see myself in the jacuzzi. I would see myself in the orange grove. I'd just see myself living in a house like that. And I did that for about two years, you know, visualized it, emotionalize it, let it go. And I probably did four or five days a week. Not every day was I in my home office. And two years later, I decided to move from Indiana where I built remax of Indiana. I moved to Vancouver, British Columbia for a year. So all my stuff went to storage. Other than clothes, we just put everything in storage. Furniture, everything went to storage. It went from Vancouver. We lived there for a year. The deal that I worked on there didn't work out. I went to L.A. because my former wife

wanted to see how well she could be an actress. So she did some acting lessons and she said it wasn't for her. And then I said to her, I said, hey, I want to live in San Diego. When I finished my world tour when I was 23, I said, I'm either going to move to Sydney or San Diego. You did a world tour? when I was 22. I remember I took $72,000. Oh, yeah. And I went around the world to see the world. And when I came back and said, I'm going to move to Sydney or San Diego.

Sydney was too far. So I moved to San Diego. And I sat there. I said, hey, listen, since you don't like acting and, you know, L.A., I've been wanting to go to San Diego for, you know, many, many, many years. Would you consider moving down there and let's raise our kids together down there? And she said, yeah, for sure. So we moved down.

We were getting a divorce and we moved as a divorced couple. We moved to San Diego to raise our kids together. We were already divorced. We were getting divorced. We were getting divorced. But we want to raise our kids together because we had a commitment to the children. And thank God we did. We got two amazing sons now, 29 and 27, Keenan and Noah.

And long story short, we moved to San Diego. I rented a house on the bluff in San Diego. while I was looking for a home, found a home, moved, renovated it for six months, moved into the house, got the stuff from Indiana to finally come after four or five, four years of being in storage.

One morning, like on the second or third day, I was in my home office that had just been set up. It was just above the tennis court. My son Keenan, who was five or seven at the time, he comes and the boxes for my vision boards, these six boards were in these boxes sealed for five years just about and he sits on the boxes and he's banging them and he says daddy what's in the boxes and I said well honey they're my vision boards and he was five at the time and he said what's a vision board said well when I have a vision a goal

or a dream that I want to achieve I put it on my board he goes a dream like I have at night I said no no no sweetheart and I just said let me just show you so I cut the box and I was a box and I was a boxes open with some scissors and a knife and I pulled out the first vision board and it had the Mercedes Benz that I wanted That I had achieved up they said daddy that's your car. I said yes sweetheart and there were some other things on there That I want to achieve I remember had like alligator shoes on there Materialistic things and then I pulled out the second board and I looked at it and I was a little like confused. I was a little like dumbfounded and he says he looks up and he goes daddy How did our house get on this? this board.

And I started to cry. I started to cry because I was standing in the house that I had cut out a picture of from Dream Homes magazine five years earlier. Amazing. And I didn't even know it was the house, not a house like it. The house. The house. And I am crying.

He says, Daddy, why are you crying? and I had studied spirituality and I had studied the brain. I had studied manifestation. I had studied Law of Attraction because Bob Proctor, you know, taught it to me earlier that we became partners. And I was like, everything that I learned about quantum physics, quantum mechanics, neuroscience, biology, physiology, taking action, came together in a nanosecond for me.

I said, sweetheart, I finally understand. How we create, how we mat, we, we met, I used manifest, which you didn't understand, how we create things from our mind into physical matter like this, this home. And he didn't understand. So I wrote about that story in the book. By the way, the first person I called was Bob Proctor because he taught me about the law of attraction. And the law of attraction wasn't just about think, believe, and you're achieve.

That's bullshit. The law of attraction is think, believe. Get off your asses. all right and do the right things in the right order at the right time and you will achieve the secret movie talked about think believe and you'll achieve without the you got to take the right actions and that's the only issue I had with the secret but ronda read about my story in my new york times bestselling book she invited me to be in the secret um i was in a hotel room sitting a chair like this with a green screen behind me she was there just like you are right now asking me

questions. I told this story and it made it into the movie. We had no idea that she was going to create this masterpiece from it. I just did an interview. And that was the premise of the book. I mean, but they did leave out the get off your ass. That's the law of goya, I call it. Right. The get off your ass law. And the good news is over. Talk about the get off your ass law because we call it grit. We call it other things that people just don't take action. Grit is. well, people do take action. I don't agree with that. And inaction is an action.

I'll explain in just a moment. So if you think about the most sophisticated Rubik's cube, okay? The one that's like multifaceted. If anybody was committed to learning how to solve it, could they? Maybe not on their own, but could they go to YouTube? Yes. Could they hire a coach? Yes. Could they go to a conference for learning how to do the Rubik shoe?

Yeah, there's like little kids that do it in like a minute. So for every goal that anybody is watching right now, how to exists. How to achieve? How do you make $10,000 or a million dollars? We know how to, how to build a business to a million or 10 minutes. We know how to. How to lose weight and keep it off. We know how to. Now listen, there's some things we don't know how. Certain cancers, we don't know how to cure them yet. but we figure things out. So when we talk about get off your ass,

action is the order of results, right? You have to take action to achieve results. But you also have to do the right things. If you're in front of somebody, if you're in front of a guy or a girl that you really find attractive and you say a stupid thing, they're probably just going to move away from you. But if you know how to approach somebody in a gentle, kind way, maybe a curious way, maybe, you know, there's communication skills, there's sales skills, there's money earning skills, there's money management skills, there's debt skills, there's scale skills, there's skills for everything.

And with the right skill and the right action at the right time, we create. the effect of having a combination for a safe with $10 million in it, we have to know what the numbers are and we have to put them in the safe in the right order. It's the same as the Rubik's Cube. Just moving the Rubik's Cube in this 3 by 3 by 3 by 3 by 3 Rubik's Cube, there is 43 quintillion possible moves. And that's not a made up number, real number. 43 quintillion moves. if you want to get in shape, there's a lot of different ways to do it. But if you don't have the right formula for you with your circumstance, you may be working really hard doing the wrong things or too much or too little of it.

If you want to make money, I cannot tell you how many students that start out with me that are, let's say my way of money program or running a name of business program, when we talk about what are your money-making activities? They don't know the difference between a money-making activity and a getting ready to make money activity. Now, they're not dumb people. They've just never been trained. I had to learn how to eat what I killed, basically.

I had to get on the call. If I didn't get on the call and learn the script, like I could have gotten on the call, but without the right script, I'd probably not be successful. But I got on the call. I learned the script. I practiced the script.

I got better at the script. I got better in sales. When you mastered the script, you crushed it. I crushed it. And then I learned a new script and crushed it. Then I learned to play a different game. Because then I said,

okay, how do I get people like me to work for me? And that's where my second mentor came in. And his name is Walter Schneider. And he was the number one franchise. or sub-franchisor in the world for any franchise. And I had to pay to play with him. And he taught me the new scripts for leverage.

And then I had another mentor, Len McCurdy, who had built a 5,500 person company that did a lot of revenue that he got bought out for a lot of money. Well, he had a script for raising money. He had a script for scaling. He had a script, a process is what I'm talking about, right? And very few people are prepared to learn the process, the systems.

And I'm not naturally a process or systems person. I'm a visionary. I like to envision what I want. I don't mind working, but between the work and the vision, there has to be a process. And process and systems give you leverage. And every stage of your growth and development requires an adjustment and a tweaking of what you're doing. So, you know, I'm 63. My goal's been to have an eight pack at 63. I got a six pack at 60. An eight pack is a little bit different than a six pack because there's other muscles

I need to work on. So I need new exercises, different sequences, you know, to work those muscles. Similar discipline, similar effort, but I had to tweak my strategies, right? What do you tweak? How do you, like, what's the difference? Well, the hardest part that I didn't know before of, you know, you know, your eight pack is the lower two abs. And for those, you've got to do a lot of reverse type of crunches, reverse type of work. And six packs and eight packs are not made in the gym.

So I've had to be meticulous with my diet to get, listen, I do it for like my birthday and then I edge off just so I can challenge myself. But I do stupid things like changing which hands I brush my teeth with just to get good change. So I've been brushing my teeth now with my left hand, even though I'm right hand and now for three years because I developed the habit in my left hand. It doesn't want to go back to the right now. So I just keep challenging myself to master being adaptable. I teach my students that the number one skill today is to be an adaptationist. To be an adaptationist, you have to learn the science of change to make it easier because we have an ancient brain in

the modern world that does not want change. But if you want to achieve something you haven't achieved yet, you're not doing it in your current comfort zone with your current routines, your current processes and systems. You have to go outside of your current habits that drive 95% of all your behaviors and results. And most people don't want to invest, not pay the price, invest in the price of discipline. And Jim Rohn, who many people know was one of my friends and mentors, one of my favorite, favorite quotes of his. In life, you will either pay the price of discipline or you will pay the price of regret. Discipline weighs ounces. Regret weighs tons. And I made a commitment for my life. I don't want to leave anything on the

table. I want to, I want to go. I'll fail. forward I'll learn dust myself off go again until I die and so I want to just be the best version of me and I know just enough about the human brain that I have so much potential that's unused and untapped and I want to challenge and push and pull and stretch and get out of my comfort zone and keep breaking that comfort zone Not just like health, yes. Like, I want to ski at 83 and 93. I want to teach my grandchildren, which I promised my sons I would do.

You know, when I was on a chairlift with my kids, I told you this the first time we met. I was 243 pounds, borderline diabetic, alcoholic, a sugar addict, fatty liver. And I was skiing with my kids. And after like an hour of skiing with him, I told him, I'm tired. I'm going inside. And my one son Noah, you know, who was probably about three or four at the time. He says, oh, no, he was 12 at the time. Sorry.

He says, Papa, you're always tired. He says, I thought this was our vacation and you're going to have fun with us. And I said, Noah, like, I'm tired. Like, I work hard. Leave me alone. And then I caught myself. I caught myself in a story, in an excuse to my son, who I want to teach how to be the best version of himself. I said, honey, I'm sorry.

I said, you know what? You're right. I looked at him. He was sitting on the chairlift with me. His brother was sitting next to him was a year and a half older. I said, I'm going to make you a promise, but I need a second to calculate something. It's calculating, calculating. Okay, here's the promise.

You're 12 years old. I just did a calculation in my head that you're probably going to get married sometime between 25 and 30, and maybe you'll have kids two or three years later. So I've got to be ready to teach your children how to skier snowboard when you are 33, which put me at somewhere between 65 and 70. That day, I got off the chairlift, took my mobile phone, called my, sorry, called my trainer in, where was I? I think in L.A. maybe or somewhere in Vancouver. And I said, I've made a commitment. I need to get into the best shape of my life.

I made my kids a promise that I will teach their children how to board or ski. And so I'm committing and making a promise to my children. Help me keep the promise. Went home. Stop drinking. Stop refined sugar. Hired a personal trainer. Change my diet. This was 20 years ago? Yeah, from 48, not 20 years ago, from 48 to 50, it was like 15 years ago. From 48 to 50, I got into the best shape of my life. Stop alcohol. Everything that I promised, I started to retrain my brain.

Now, it didn't happen in a weekend. The decision happened in a minute. But the implementation took years to, master. But I had a vision. I had goals. I had a commitment and I had my promise to my son. That was the biggest inspiration right there. Yeah. And now you're in the shape that you need to be in. Now I can teach. I can run circles around my kids now. Really? Yeah. Are they in great shape like you? They're in great shape. They learn from the best. We made a deal. I get you into great shape when your kids, they both played, you know, lacrosse and football.

And you keep me in great shape when I'm an older man. Did you play basketball professionally? No, no, no. I played basketball in high school. Oh. I wanted to. You know, that was my dream. I wanted to play professionally, but I wasn't even remotely good enough.

I mean, I thought I was good enough because I was good in my area. Yeah. My area, right? The community center was my world. I could dunk at 15 and I could jump and I could shoot and I was very, very good in my area. But take me out of my area? I wouldn't have made it as a ball boy, you know, in most of the teams. So, man, it's fascinating.

Like the story's fascinating, the way you became who you are, the struggle and the triumph. Now, how does one implement a lot of this strategy now if they're going through a hard It's download the app. What's the steps that one can take right now to immediately implement this sort of manifestation of mind growth? So first and foremost, if you're struggling or stock, or you're going through a hard time, first understand it's temporary as long as you shift and change. So you cannot focus on what is right now.

like think about this when you um let's say go get an x-ray right a radiologist looks at the x-ray and shows you you know a picture of usually let's say you go because you need to see an x-ray of something of something that's happened because of the past so you're seeing an image of now but this now wasn't created because of this moment in time right so if you've fractured a rib or you broke a bone It's not because of something that happened this second. It happened during maybe a game or during an accident. So any circumstance now is because of something in the past. Would you agree the effect of now is because of something in the past?

Maybe it was a thought process. The wrong strategy. The wrong environment. The wrong people. The wrong beliefs. The wrong habits. You're too scared, not scared enough. So everything that we're looking at now is an effect.

We live in a world of effects. Now, you'd never go to a mirror, right, and try to wipe off, you know, your hair on your face, if you're a man, by razorblading the mirror. You'd have to shave your face. You wouldn't like try to change your hair in the mirror. You'd cut your hair or brush your hair. So any result right now is because of the past. Don't give it any energy if it's not what you want. want. Rather, be aware of what the challenge is, and this is regards of what level you've achieved

in success or in your life in any area. Whatever is now is now because of the past. So now we want to use our prefrontal cortex, our left prefrontal cortex specifically, the what I call is the Einstein part of the brain, the imagination, the deductive reasoning part of the brain. Do I want this or that? How come this? How come that? And then we say, okay, great, I want this. This is what I want in a day, a week, a month, a year. And you have to be realistic because you're not going to lose 30 pounds in one day. If you've been fat for the last 10 years, unless you go get some surgery done to remove it.

But if you want to make more money, we want to have better relationship, we want to be healthier, we want to be whatever, a different result. And we say, okay, here's the vision. What are some goals that I could set that are realistic for me to get off of repeating the same patterns, and moving towards the result I want. Here's an example. How many people can jog a marathon right now? Could you jog a marathon right now?

No. Neither could I. I'm in great shape. I cannot jog a marathon right now. But if we decided let's jog a marathon together a year from now, we're going to raise our hands in victory, all right, crossing the finish line together, four hours, five hours, six hours, who cares?

But we're going to do a marathon. Would you agree that if we said, okay, Joe, today let's go first. five minute walk. You in? Let's go. Let's research what should we eat? How much fat, how much carbohydrate, complex carbohydrate, what do we stay off of? What do we need to add to our diet? How many calories do we need? When should we eat? We can figure that out, right? We can figure out how much exercise to do based on our skill level right now and what shape we're in, right? It might be, we start off with five minutes a day of walking. Then we might start a little jog for a quarter of a

mile or half a mile, then we might do a mile, then three miles and five miles. Could we learn our sleep patterns of how much rest we need? Could we learn when should we get a massage? Could we learn everything we need to learn to jog safely a marathon a year from now? Of course. So first we start off with the decision that we want to do it. And we set the vision for crossing the finish line. Then we set some goals. In one month, I'll be able to run one mile. In three months, I'll be able to run three miles. In six months, I'll get up to six miles. In nine months, I'll be able to do 10 miles. In 10 months, I'll be able to do 12 and 16 months. By race day, I can do 26. We can chart that path. Then I say, well, what would you need to believe in order to do it? Well, I need to believe I can do it.

Right. I need to believe that I'm not going to get injured. I need to believe that. Then what habits would you need to create? What would you need to stop? What would you need to start? So I don't care. what your trauma is from the past. There's ways to overcome trauma. I don't care what, what failures you've had. What did you learn? The past does not equal the future. So it doesn't matter what has happened or is happening right now. You have a $100 billion brain, a biocomputer that rivals any computer on the planet right now. So let's start using it on solutions. Let's start using it on being resourceful in the absence of resources. Let's start using it on coming up with how can I versus all the reasons why I can't. Let's start using it to

learn how to manage myself talk so it's empowering, positive, constructive, building me up. Let's start using it in a way to activate the right emotions, which is the energy in motion in my body that moves me towards my goals and dreams instead of holds me hostage, keeping me stuck in my current patterns and sometimes in a retroactive pattern getting worse. So some of our habits, if we have the wrong dietary habits and the wrong eating patterns, it gets worse. It doesn't get better. So everybody who's watching or listening knows, let's say you're on a healthy,

train right now. Let's say you're on a money train. You're on a business train. You're on a relationship train. Are you on the right train? Are you on the right track? And do you like the destination it's going to? If the answer is, uh-oh, get the fuck off the train. And let's reverse course and get on the right train. Sorry for swearing. No, you can swear. But you understand? Absolutely. It's like we're not a damn tree. We can change. But stop. long enough to be truthful with yourself and do a true north. Where am I really? On a scale of 1 to 10, where am I in my spiritual health and well-being, if you want to measure that, which I do? Where am I my emotional health and well-being? Measure it, scale of 1 to 10. Don't be afraid of the

answer. It's like an x-ray. Where am I on a scale of 1-10, you know, on my mindset, my mental well-being? Where am I in a physical? Where am I in a relationship? Where am I in a career? Where am I in business, where am I financially? Just write zero to 10. Zero is like it's horrific, sucks. It's like nothing. Some people might be negative in some areas. And then say, where would I like to be in six months? Just six months. Can't go that far? Great. Where would I like to be in three months? I would like to be a month from now. Like if I can make a few changes, where could I be in a month if I was committed, I'm going to go back to where we started. Success is reserved for those who are committed, not interested.

Because people who are interested will just come up with their stories and reasons and excuses. It's not the right time. I don't have enough money. It's too hot. It's too cold. I live in this place. I live in that place because of my ethnicity or because of, like, stop it. Excuse after excuse.

Stop it. They have an inflammation disease of most people is called exucidusitis. I like that. You should coin that. It was coined by other people. I've been using it for probably 20 years. And then the drug of choice for many people, do you know what that one is? No.

Hopium. Hopium. I hope it gets better. I hope. Hope is great. Hope is great. It gives you something to look forward to. It doesn't disappoint.

With hope, you know, use the law of goya, is get off your asseraph. And do something towards what you want to achieve. of your asseraph is that your point term yeah go get off your ass rass because of my last name yeah but that's a great yeah the law of goya uh i give all credit to that to to tommy hopkins 1982 circa or 1985 circa just get off your ass or get off your ass yeah it was the goya law of goya now when the secret came out right you know uh if you spell the word attraction the law of attraction the last six letters are action Yeah. But I don't agree with just action, right?

I've come to, I guess, get wise. There's a lot of people moving their feet, saying and doing the wrong things. And they confuse activity with productivity. And so I have learned, like for anything that I want to do now. I mean, seriously, I seek out either the best expert in the world or now,

my new favorite expert, I go to Mr. ChatGPT. And I say, act as my expert in, you know, hang nails. I don't care, hang nails, investing in Bitcoin. I just, I use a tool that we've never had. Yeah, I love this new era. Claude for writing. You know, we teach an AI, AI course a couple of times a month to all of our winning game of business coaching students who are building their small. businesses and so we're using AI to accelerate productivity 5 to X 10x 20x to do a lot of the heavy

lifting yeah we use so much AI here yeah you can have you know 20 employees for you for 20 dollars a month by setting up your my GPs you know for the different things that you need crazy now you know you've created so much success you like how are you instilling this same level of mindset into your children I don't My children have seen me become who I am. My children have been introduced to the books, the mentors, sitting on my lap in meetings, in boardrooms, attending my events, hearing me during my keynotes or training. They have created, you know, customized inner sizes for themselves. They set goals.

They have their own vision boards. just because they've wanted to. You want to hear a funny, funny story? You'll all love this story. When the secret came out, my story about the vision board, a lot of people liked it. And I've been teaching my children.

We've done vision boards from five years old, six years old, seven years old. They did some years. They didn't want to do other years. And don't force them to do anything. And one year, like a year after the secret came out, my son Noah who again was 2007 you know 15 years ago or so he's 27 now so he's 12 13 so he comes on with uh he used to call me papa and now he calls me pops papa papa I said what honey

he says uh can we do a vision board this weekend I said well yeah of course I go like why do you want to do this this week he says oh Jack's mother says they work he was at his friend's house his mother who saw the movie put a vision board together told her son that vision boards work and my son comes home and he wants to put a vision board together because Jack's mother told him to

see it's always a third party validation that's all right they listen they know what I'm into what was really interesting kids could use vision boards you think little children of course why not why wouldn't you want to activate

that imagination center and occipital lobe and then teach them what do you need to believe to achieve these goals what do you how would you need to think how would you overcome problems how did you solve you know the issues that are going to come between here and this bike or the here and this this so what would go on a child's vision board or whatever they want why not do it for health and and do it if they if they want to like when my kids wanted something when when they were growing up when my kids say hey daddy can we get a bike i said Of course you can.

Which half do you want to pay for? The front half or the back half? I would give him whatever they. You want a Ferrari son? Sure. I'll pay for half of it. But you have to earn the other half. So they just go, they print pictures, they put it on there.

Whatever they want. Whatever they want. Like why would you limit a child's perfect imagination? We learn, we unlearn to imagine. And that's one of the most powerful parts of our brain. we are born with a perfect imagination and then it's like hey stop daydreaming stop doing that come back here who who or say you don't have this vision i have this goal's like come on get back to back to what you're doing that we dumb kids down we have us adults have to re-fire to rewire our brains we have to

tap into our childhood now well and children we just have to help them make up their minds if you asked either one of my sons, what do you think you could achieve? Both of my sons would answer whatever I put my mind to and commit to. Period. You want to travel the world? Of course I could. You want to make a million dollars in a month? Of course I could. Now, you choose. But then back up your choices. What would you need to believe? What would you need? What skill would you need? Whose help would you need? What habits would you need? What would your plan be? What would your behavior need to be like. What would you do when you had obstacles? For those listening right now, how would they start with a vision board? Like what would you instruct them to do to get started

setting up a vision board? I like to say if you could wave a magic wand and you could have the health that you wanted, what would it look like? What would you, what would your body look like? How much energy would you have? How many hours would you sleep? What would your stress level be? If you could manage your emotions, which you can. If you could focus your mindset, if you could release your disempowering negative self-talk or self-deprecating talk, what would that be like? How would you feel? Put it on a vision board.

Get images of you and your best self. If you could drive any car you wanted to because maybe cars are important to, you could fly business class or first class instead of coach. If you could travel the different places in the world, cut pictures of it, put it down. If you could, bless you, if you could earn $10,000 a day or a month or a year, put it down. So see it. Activate one of the biggest parts of your brain called the occipital lobe. See it.

And so do it for health, for wealth, for relationship, for career, for business, for charity, for fun, for experiences. right those are all the things that make up our life or my life anyway and i have goals and visions for every one of those area uh for my children how i want to be with them for my wife for my friends for my contribution to the world i know what it looks like and so you set off the vision and the vision is something that you see yourself experiencing doing having being sometime in the future and then we back off the and say, okay, now let's set some goals on our way to there. So you and I are in Southern California right now. If you and I said, want to go to New York for the weekend, yeah, that's the goal.

We would then say, okay, are we going by car, airplane, train? Are we going to ride there by bike? We're going to shoot like, how are we going to go there? Right. So the how always comes after the what? So we want to go to New York. We'll have a great time. We'll go to see some places. We want to go to Broadway. We want to eat some killer restaurants. We want to go walk Central Park. We want to go see, you know, whatever we want to do. That's kind of like the vision.

So you get all the emotions of the vision. And we might put a picture of New York City on there and the different places we want to go see and the different restaurants we want to go see. Right. And then we say, great, when do we want to go to New York? We want that to be, you know, this year, next year, the year after, sometime in the future. And then we come back to today, to this moment. and all we do is we map a chart.

If you and I want to go to New York right now, we want to drive, we hop into your car or my car, and all we need to do is put it into the GPS. But let's say the GPS isn't working. We know it's east. We know New York from here is east. So we can actually get in the car, right, and we can use our mobile phone or our car navigation system

and say go east. And then we go, let's say, 10 miles east. We can actually open our window. And say somebody, hey, everyone, can you just point me east so I can keep going to New York. Can you give me the road map? They go, oh, get on Highway 5. Take that for about 200 miles. Thank you.

Get on there and go 200 miles. 200 miles from that. Guess what we do? Stop at a gas station? Hey, I'm going to New York. Can you just point me in the right direction or show me a map on the highway? Too many people think that because they want to go X and they don't have the map, they can't go. and make progress towards that.

Like, says whom? If you go in your car and it's pitch black at night and you go 100 yards, you can see 100 yards further once you get to the 100 yards. So all we have to do is chunk it into pieces that we can see ourselves taking. Now, for somebody who's experienced,

they could say we want to put, you know, a man on the moon and bring him back to Earth. Or somebody says, I want to put, you know, I want to colonize Mars. I don't know how to do it, but we can figure it out. But for somebody who's not used to having big goals and visions, we have to bring it back to bite-sizable chunks to reduce the cognitive stress that not having the knowledge and skills

and the strategies creates. In the absence, you remember, there's only four things hold us back. The fourth one is my lack of knowledge and skills creates stress because the demand is exceeding my capacity right now. Right? Stress happens when demand exceeds capacity. Let's reduce the demand to what is your capacity. Can you get from here to there?

I can do that. Good. Go over there. When you get there, we'll talk about the next step. So we break everything down into doable chunks. Can you get this done today? Yes, start with that. A lot of people that enter into my coaching programs,

some have built my top student is built a billion dollar a year revenue company but I have plenty of students that are a million a year or a hundred thousand a year but some of them are 20,000 a year and they don't know how to achieve 100,000 right now so we say great let's help you plan for what that lifestyle is like let's then help you develop what would you need to believe what would your self-image and identity need to be to earn 100,000 or 200,000 or 200,000. 350,000 or 500,000. In order for you to be in the best shape of your life, like, what does that look like? Let's start with the vision.

Then we could back up into now. What do we want to do today? All we need to focus on is today. You don't want to focus on today? What can we do in the next hour? You want to get in shape so you can run a marathon here from now? Can you get up and down with me like five times? Great.

Let's just do that. Great. You just built your self-trust muscle. You just built your confidence muscle. You just release dopamine. If we do it together and we shared with other people, we've released serotonin. We've released oxytocin the brain, all the bonding neurochemicals. And we have a motive to like do it again.

So a big goal is always broken down into smaller goals. And we always meet the goal where we are. And then we just, we make progress. And when we're building habits, I teach this concept of, first you build the habit, then the habit will build you. Because habits control 95% of our daily thoughts, emotions, and behaviors. So we start off with small habits that are simple and easy. And then we learn complexity afterwards, like building blocks.

So simple and easy first to get going. When we get momentum, we can add complexity. Now, John, I got a couple last questions. I'd like to close the show with. It's a, what's a personal goal that you have for yourself? This is right in line with what we're talking about. Yeah. A family goal that you have.

Yeah. And a goal for the business. And there's multiple. There's neuro gym. There's inner size. And I know you have big goals for inner size. I do. So for inner size, I want a million people intersizing daily on the intersize app.

My goal for that is to be the number one mindset coaching and mental fitness training. app that's powered by AI and humans. It's not just AI. AI to help with some of the stuff that AI can do. But I love to learn face to face with people or on podcasts or, you know, live. So AI plus. There's a lot more to intersize than just like mindset. There's so much to it.

There's the mindset piece. There's the experts in there. I want to like now that you're here, I'm going to have you walk me through like what are your favorite parts of the app just because like, I'm just like, I go in there and I just click, like, what do you want to improve? I'm like, I just checked every box. Wow, well, we have health, wealth, relationship, career, business. And we all need improvement in all of them.

That's like, like I said. So I just checked every box. Then it just fed me so much content. I'm like, where do I start? Yeah. Well, it has a start here button as well. But I'll show you that. My life has been around seeing how I can be the best version of me in every area of my life,

spiritual, emotional, mental, physical, financial, and then contribution and then fun and experiences as well. So on the business front, I want, you know, neuro gym to be the leader in the world in neuro fitness. Intersize is what we are giving the world to intersize to strengthen what I call your neuromuscles. So your belief in yourself, your self-esteem, your self-worth, your self-image, your belief that you can do it, your confidence, your certainty neuromuscles. managing fear and turning fear into fuel, learning how to upgrade your knowledge and skills, learning how to release disempowering habits and create and reinforce new ones because we are creatures of habit. So those are all the things that I want the intersize app and neurogem

to do. That ties deeply into my personal goal is to unequivocably know that I am using my life in a way that I am proud of, God is proud of, that leaves a mark for other people to enrich their lives, to honor and respect life. I mean, like, I think life is such a gift. It's like it blows my mind. How spectacular. The other night, my son Noah was at our home. We have dinner every Wednesday night together and he was at my house oh I'm sorry on Sunday we went for a hike and we were we were standing at the top of Torrey pines and he puts his arm around me and I noticed the sun was hitting the back of my head and I was looking out at the ocean and he's just holding me he's about six foot three just a beautiful young man he's holding me the sun is hitting my head I'm looking at the

ocean above where I was. Just looking up there, the moon was there. And I was just thinking, Noah, you know what one of my favorite things in the world is? He goes, yeah, Papa, I know. The moon is there. The sun is behind you on your head. And we're on this rock spinning in this orbital circuit around the sun and the magic of it all. We're spinning a dizzying speeds in this elliptical orbit, 17,000 miles an hour. And I am standing there with my son, looking at the ocean. We're not being thrown off of this planet because the moon and its gravitational pull on the earth. And I am alive, breathing hydrogen, oxygen, nitrogen, and carbon in this thing called air that's giving me life. That ocean is the water that is evaporating, desalinating, and I drink it to sustain my life.

that's a miracle. I'm a miracle. You're a miracle. Everybody listening and watching is a miracle. So appreciating that and making sure I don't squander my life. Part two. I want to contribute in as many ways as possible to people's lives, to animals, to our environment, to our ecosystem while I'm alive. I just, that's just something I cannot fathom. being on my deathbed, thinking I wasted life. I just can't, I can't imagine how sad I would be. And so every day I want to trade my life for what my life is worthy of. And that's to do the very best I can for me to set an example.

Like I said earlier, I was a sugar addict. I was an alcoholic. I was 243 pounds. I've been broke. I've had a lot of challenges in my life. I was involved in a street gang, doing illegal stuff. And I know that my lessons were to teach me about me so that AI could be the best version of me for me,

not for my mother, father, sister, brother, wife, kids, for me. And as a result of that, they may see something in themselves that will spark, okay, a motive for action. And as a result of that, they will achieve a result that will have a ripple effect in other people's lives. So I've been given some gifts of taking complex stuff and synthesizing it so that I can understand it because that's what I needed. And then teach it and shared with people.

But then to create the programs, products, services, coaching to lift people up and to show them how spectacular they are in a totally humble way. If I can accomplish those things while I'm alive, oh man, that's like wow for me. That's my big wow. Let's go. You're doing it. That's my wow. Now my final question. When you're in front of the pearly gates, what do you think God's going to tell you? I love you. I love that. What a great closure. What a great answer. I love you. You've done great work.

Thank you. You've done great work. You continue to inspire. I'm a fan. Thank you. I hope you've gained more fans today. I hope so. I hope many are inspired to create vision boards, to improve their life, to try to get a six-pack

by 63. You got a lot of time if you're 19. 19's easy. Yeah. 19 is easy. Yeah. Yeah, but I'm saying from 19 to 63, you have plenty of time to get a six-pack. I'm just kidding.

I've had plenty of times that was in shape, out of shape, out of shape, out of shape, in shape, out of shape. And as you get older, it's just much more important. Yeah, you know, it's important, you know, for people in their 50s and 60s to maintain muscle mass, which usually, you know, goes in a retroactive pattern and we deplete muscle, bone density. So there's a lot of things that are important. But it also, you know, health, energy, vitality is important to my mind. life because of how I want to live it. I really don't care how old I get. I just care what's the quality of my life as I age. I want to have a life that I'm living not existing in. You know,

I saw both my mother and father in their in their 70s, 80s and 90s like you know, vegetates in front of the television and not be able to be able to be global and and and like it's they showed me exactly what I do. not want. Yeah. And I'll do my very best to just do what's best for me for what I'm proud of, for what it makes me feel good. And if I inspire other people along the way, then wonderful. If I don't, that's okay too. I'm doing it for me. You know what's really interesting is my wife has worked out a lot when we were younger. She's 53. I'm 63 and she's gotten into Pilates and now she's gotten into water aerobics.

And she walks with two canes. She had severe scoliosis when she was a little girl and had major back surgery five years ago where they put two rods and eight screws in her back. But she started exercising and working out again and eating great. And she feels and looks phenomenal. And she's an inspiration to a lot of people that she's friends with. So, you know, my little spark might light her little spark, which lights other people's sparks.

And if we lift each other up as we climb, if we don't pretend that everything's all great all the time, because it's not. It's called life. But it's what we do during the times that they're great and we lift other people up. And we allow other people to lift us up when we need help, but also that we lift ourselves up and we participate in the rescue. That's what inspires people. And there's too many things that are expiring us too fast right now.

And so I think we need to do more things to inspire us and instill spirit into us. And the intersize app is one of those things that I want to give it to the world as a gift. And there is a monthly or a yearly investment to make in that. But I'm going to have thousands and thousands of different intersizes for athletes, for moms, for postpartum, for kindergarten kids, for fear of ladybugs or fear of flying or fear of success. or fear of failing, they're all going to be in there. There's already 550 of them in there now. And so that's my, that's the, that's the, legacy.

I want to give the world. Yeah. Well, there you go. Thank you, John. Thanks for coming on the show. It's been a blessing and an honor to have you. John Astroff, make sure you subscribe to inner size. Check them out.

He is an absolute legend. Thank you. All right. Thank you, John. Awesome.