Coffeez with Joe Shalaby - Why Real Estate Entrepreneurs Need a Personal Brand ft. Shane Seo | Coffeez for Closers with Joe Shalaby

Episode Date: March 6, 2026

Why does personal branding matter for real estate entrepreneurs? In this episode of Coffeez for Closers, Shane Seo explains how visibility, credibility, and authority are becoming essential for investors and operators in today’s competitive real estate market.Shane shares how stepping into podcasts, media, and public conversations helps entrepreneurs build trust, create opportunities, and expand their influence beyond individual deals.In this conversation with host Joseph Shalaby, we cover:• Why personal branding matters in real estate today• The shift from deal maker to industry voice• How podcasts and media appearances build authority• The mindset required to step into the spotlight• Balancing business growth with personal missionFor entrepreneurs building companies, relationships, and long-term influence, this episode explores why your reputation and presence may be just as valuable as your next deal.Hosted by Joseph ShalabyCoffeez for ClosersTop producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.👉 Learn more: https://join.emortgagecapital.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today we are sitting down right now with Shane. So the founder and CEO of So Capital Management, a real estate company headquartered out of Atlanta, Georgia, and really making a wave in the real estate space. They have hundreds of millions of dollars under management and continuing to scale their business, acquiring more and more and more properties and dominating the space in growing in many verticals, and now adding potentially movies to the mix. backed by real estate, which is a totally new venture. We're going to dive right into it.

Let's welcome Shane. So, thanks, James. Hey, thanks for having me. On today's podcast, it's going to be a fun one. So now, you know, you're buying buildings. You got a podcast. And now you're starting to create content. And you're, you know, we talked about this when I first met you're kind of an introverted guy.

Yes, I am very. What deals are already coming in right now on the real estate side? What do you got working on? So we're in a transition period right now. So we have about 400 single family. And, you know, when I did a few multi, I was like, wow, I can have 59 units or 44 units kind of all in one area. But having 400 homes, that's 400 tax parcels, 400 insurance policies, 400 different, and they're kind of spread out. And there's no forced appreciation that can happen.

So we're trying to bundle up some of those. So we have right now 42 to 43 houses under contract to sell, and I'm going to 1031 them and put them into more multifamily. So that's what we're sourcing out. we want to try and get into hotel business. They say that's more of a business play than a real estate play, but I kind of want to try a hotel. I like to try some development eventually and then also some single tenant tripplin at least conversion.

So we'll find some older building or maybe just some land, find a good tripling at least tenant that wants it and we'll either build it or fix up the building that's currently there. And we tend to like those a lot too, a lot easier tenant as well. Where are you sourcing right now your deals? Are you just finding them through your network? Are you finding them through realtor? Are you finding them through like online auctions?

How are you getting? Yeah. So we've always used, so since we're going after multifamily, I guess it depends on the type that we're looking for. But multifamily, what we do is we pull the records for the current dispossessories that are happening,

the current evictions. And if you notice like the same name as the landlord, either it means they have a portfolio of single family homes or multifamily. So reach out to the landlord. and that's usually in their most motivating spot. As you know, if you're in real estate and you're a landlord and you're in the middle of an eviction, especially a bunch of them, you're probably in your most motivating spot. So we tend to talk to them and try and upgrade them from landlord to banker at that point

and make it completely passive because most landlords got into real estate for passive income and then it ends up not being as passive as they thought. Never passing. Yeah. So we're like, well, so we try and make it completely passive. So we'll handle all repairs, maintenance, tax, insurance, and we buy it with seller financing, usually. Unless it's just like a killer deal and they can't seller finance it, where they want a 1031, then we'll pull out a good Fannie or Freddie Mac multifamily loan.

So that's how we do multifamily. As far as commercial, we deal with a lot of brokers. And I'm very new at this. Like I said, so I'm even doing podcasts. I've done a few of them now, but like I'm new. But since I've done more personal branding, a lot of people, people know I'm the real estate guy in the area that we're creative and what we're kind of buying. So it's been really good for deal flow. So that's been another way. So brokers, you know,

dispossessaries for the multifamily, people just bringing us deals. And then we're always sourcing some stuff. Or if we're driving by property, we see one that we like, we just make it happen. I like that property. I like the area where it's at. We'll just try to reach out to the seller just to make a relationship. Talk to them. They may not want to sell now, but at least we're always first in mind later on. So because we play the long game. So that's kind of how we're sourcing right now. Kind of basic and easy.

You said something now that really resonated with me, which is, you know, you started doing some personal branding. And for someone like yourself, already established in real estate, already have a big portfolio of business. And now you're like pivoting.

I'm going to build my personal brand. What was the catalyst for you to start to think about building your person brand? What really inspired that for you? So it took me five years to even get my first deal in real estate. And I was 25 years old when this guy had slick back here, Kind of like you. He had this real nice hair.

Him and his wife had matching Cadillacs. And I could just tell he had a lot of money. Just like I'm looking at him. He was doing well for him. So I said, what do you do? And he said, boy, you should take me to lunch. So I took him to lunch. He said real estate.

But then he ghosted me after that. So for five years, I got 33 properties under contract and canceled them all. Never closed them or anything because I was just, I didn't have any knowledge, no mentor, not enough education. I honestly wasn't in the right, like, I guess groups at that time. So, but once I finally got my first property, it snowballed so quickly. And I looked back about a year and a half ago, it was January, no, no, 24, no, it was January 2023.

I'm sorry. So it's been a little bit longer that I said, I'm going to really lean into finding out how to make what I do quicker. Because if I would have started five years prior to doing real estate at that time, where would I be? So I reached out and I said, I'm going to go to the bit, bit, best mentor I can think of right now. And I was watching a lot of YouTube. So I paid a hundred grand, talked to Grant Cardone. I had four hours with them. I've only used two of those four. And the first time that I talked to him, he answered all my questions, made one phone call. They made me $8,000, three months later. And I said, that's why I should have done it. So I, on the second time I saw

Grant, I say, Grant, what should I do? Thank you for the real estate. But we're like, what should I do? Should I do events? You know, should I, what should I start doing? And he says, you need to get in personal branding. So then I reached out to Ty Lopez. I paid his mentorship and both Grant and Ty kept saying do personal brand. And I'm an extremely introverted person like very like if I'm at an event. I'm always in the back shadows if I can. So it took a little bit of time and I did drag my feet a little bit, probably a couple more months. And then in January, um, 2024, I said, All right, let's try and do this personal branding stuff. I did my first podcast, and we started doing workshops where I'd stand up front and start

teaching people. And then we started doing it, I don't even know what you call it, but when you're talking to the camera, just teaching something. I started doing a few of those. And then slow bill that shirt is growing. I'm still doing a lot to try and catch up to you guys, but that's what got me into. I started personal branding January 2024 as well. Oh, well, you're killing it.

You're doing a great job. But I went all in. I started doing crazy content, antics, podcasting. I just released a book, you know, I went all in on personal branding. Well, you got to coach me because right now I'm just doing the basics. I mean, you're the Lopez and Grant Cardone. Those are the biggest names you can go to. Oh, yeah.

They're busy. They can't sit there and like say, hey, make a whole plan all the time for them. I'm actually scheduled to see Grant again in the next like month or two just to ask them. But like I haven't been making funny videos, you know, that capture and keep. Mine's more nerdy. Just, hey, here's this. I'm teaching or podcast. But I need to do like some creative videos.

What would you say if I, you know, I do real estate. and I'm doing it for deal flow. And I love nerding out. What are three things that you think I should do when I get back to Atlanta? I mean, I think you do have to do more relatable content that actually resonates with people. Something along the lines of just making people laugh and adding the flare of where they know it's associated with real estate. That makes sense. So that's just some sort of, you know, relatable real estate comedy.

Like, you know, I do some relatable comedy when it comes to real estate. real estate like, oh, this is what like, you know, a million bucks gets you in California and I'll walk into like, you know, a bathroom, you know, um, like a shack. No, no, like a porter potty. Oh. Yeah, that's, here's a million dollar house now in California. So I'm like, you know, but it's like, it's funny, but it's, you know, it's just things that make people laugh associated with real estate. There's just millions of jokes. That's just one example. Um, and, you know, you don't know, like, I don't know how much short content you're putting out right now. We're trying to do 30 a month and then hopefully get to where we can do three or four days. But I've heard this is a sweet spot. And post a lot. Like I don't know how many platforms you're on, but I'm on every platform.

I'm on TikTok, YouTube, Snapchat, Instagram, Facebook, LinkedIn, X, you know, what's it called the blue one? Blue Sky. But I didn't, I've never even heard of Blue Sky. Yeah. And then I'm on. I'm on Reddit. I'm on Amazon. I'm on, you know,

Spotify, Apple, iTunes. So I try to be on everything. And then I'm on all the blog platforms. So, you know, I try to get on every single platform so that I can just get as much exposure as possible. I'm writing down these. Yeah, I'm on all of them,

but that you said in the earlier parts, except for Snapchat. I have it, but I don't, I haven't been to it, but I need to do it. Yeah, yeah. Snapchat's actually a very untapped market. there's not a lot of big influence i met with there's some of the their sea level and be going to snapchat school i'm actually represented by snapchat oh wow that's awesome yeah um so it's just an untapped market and what made you get into doing personal brand i just wanted a differentiator from my

competitors my competitors none of them started building their brand and i just wanted to build my brand and you see a big difference that it's helped with all the businesses that you do as well yeah it's it's it's helped deal flow it's helped recruiting it's just it's made me relatable it's allowed me to get on stages, it's opened a lot of doors. And I'm in the very grassroots of it, you know. So I just start, I'm in the very beginning just like you. I'm 18 months in. Well, you're doing good, doing good.

So we're both kind of doing the same thing. But it's open so many doors. It's awakened me to so many different things. Yeah. That I just wasn't privy to. I've just, because now you, you know, and now with with AI indexing with the way that the, the algorithm is moving with chat, GPT, GROC and Gemini and all these platforms. uh clod and all these guys they all get their data from online and they all aggregate their data

from that's a good point um whatever you say on these podcasts everything i say on this podcast is going to be indexed every word i say is now going to be indexed by chat gpt and will be quoted and will be you know all these different things so they're to use it oh that that makes so that makes sense It's a way for you to stand out in the future, and it's something that you just is a necessity in any vertical right now. Just because the way that Chad GPT reasons. So in the world of AI, you couldn't have timed it better. Yeah. Like your personal brand, like no one's even relating personal branding in the new world of AI, like fully yet.

And I'm kind of going on a mission talking about it. So it would be much more. I'm looking forward to hearing more about it for sure. So real estate people love to say, I don't have time for content. What do you say when someone hits you with that? I say you're 100% right because I don't want them to do it. It makes it easier for me. Now, I just think it'd be a big mistake.

You know, I think, you know, real estate and content, or really any business, personal brand and doing content, that's the best way to get yourself out there. Weirdly enough, if you're driving down the road and you see billboards, I bet more people see stuff on their phone while driving or in the car. than they do on billboards. So it's best for personal brand. It's good for business, good for everything. So I would say they're making a big mistake if they don't take time. In fact, I would say it's very important to take two or three hours per day and just do personal branding. That's what I'm trying to, you know, I'm saying all this and I struggle with it,

but I'm trying to be very disciplined now to just make sure I'm very deliberate to do it. I believe in the next year and a half since I'm a year and a half in. A year and a half later, I hope to sit down with you and laugh about it. I said, man, I remember sending her doing that podcast. And I joined those other groups now, and it helped me, you know. So I'd say it'd be a big mistake if they don't do personal branding. I agree 100%. I mean, I think anyone in the real estate field, financial sectors, mortgage sector,

insurance sector, have to start building their brand. Yes. Because if they don't, their competitor is going to eat their lunch. Yeah. I mean, it's a great way for credibility. People see you. They see you as the person that's giving the knowledge. then when they meet you, they trust you more or they feel like they know you.

I assume, because you've been doing pretty very well by what I was looking online and having met. You're very personal person. You're funny. I saw somebody very good stuff. But when they meet you, they act like they already know you. So they're just, if you say, hey, do this, do that. They're going to act on it quicker, which is good for them too.

Yeah. You know, it's funny, you know, what branding has done for me because I don't think I can go somewhere in public now where someone's like, you're in my feet or I haven't seen, I see your videos or I like your stuff. stuff, you know, and they connect to you, you know, just because the more relatable you are, the more down to earth you are. Like, you got to do content that connects with people. Absolutely.

And what I've identified is that we're both in pretty boring businesses. Yes. You know, so when you go on social media, every platform has their own place. LinkedIn is a good place to nerd out. But like Instagram and TikTok and YouTube, that's a. Well, not YouTube. TikTok and Snapchat. Those are places for you to be more authentic to you, to who you are.

That's right. Whatever your hobbies are, whatever you find funny, whatever you think is like relatable to your life or, you know, your dad life or whatever. It has to be more entertaining for sure. It has to be more entertaining. It has to be more relatable because that's where the people go for release. People go for education and information on, you know, on LinkedIn, on, you know, YouTube. or whatever, that's X, you know, X we've converted our X page to just hot takes, which is just

small tidbits of, so I have so many verticals of content you probably saw to kind of, you know, embody my brand. And I'm, listen, for me, personal branding is a big work in progress. I just went through a full rebrand myself, you know. Wow. So it's a big work in progress, like imagery, content creation, like what sequences, cadences am I putting out. It's all just, you know, I'm always thinking about it.

Now, take us behind the curtain. How are you planning? How are you recording? How are you editing? And, you know, really distributing your content too. So I have a really good friend. So I went on a Christian movie set as an extra, and I met this husband and wife team that they were direct in the movie.

And I guess I should say a little bit before. This before I did that extra, was an extra on the show. I had hired some people to do some video for me. And even with me with the limited knowledge that I have, I could just tell they wasn't up to party. Just because someone who was out of film a wedding, doesn't mean they know how to film for social media,

if that makes sense. So I was already in transition period from that. Then I went to be an extra on this movie or whatever. And I met this husband and wife team, Austin and Haley Spicer, been phenomenal. But not only did they know how to do movies and shorts and things like that, but they had actually done social media for other companies. And when I told them what I wanted to do, and they said, you know, I think we can do that.

So I said, well, just take your time, go research and tell me your thoughts first. And here's a few people to go look at the other, you know, business guys online. And they went looking at this shame. We can totally do that. And what we do not know, that or don't know at the moment, we know other people in the industry that do it. And they ended up having a pretty good roller dakes of people that were already. it had pretty good large podcast and stuff. So we sat down.

They filled me a little bit. They gave me some scripts. And I kind of went off script because just because they give me a script doesn't mean it's the way I would believe. So I just took the ideas that they said. And I read it and I said, okay, let me put it in my words. And I taught it in my way because I would like to buy things a little different than what most other investors would do because I like to be creative. Instead of just giving one offer, we get three every time. We have reasons while we do it.

And then what do we do two weeks later before closing or whatever? So I would just tweak it up. So then they would film it. They would edit it. I would review it and give notes. Then whenever it comes perfect, where they all feel good about it, and I feel good, and then we would try and post. And I guess you can schedule when they come out.

So they looked at the optimum time to schedule when something long time should go. Yeah, a lot of work. Just put out a video? Just to get out a few of the videos. Yeah, video. And then if we do a podcast like this, apparently you can break it up into multiple shorts, right? So they would choose pieces there. And now we've been delegating talking to other people like that I don't want to say their names, I guess,

but like just other people that edit for some of the other podcasters and other influence, some of the bigger. I didn't realize how expensive it was until we did it. It was like six grand for like 30 shorts. I was like, man, that's ridiculous. But those got the best traction. And they know win the hook and keep the audience's attention. And apparently you want on a short them to watch the whole thing and hopefully watch it again.

And then on long form, you want them at least watch 30 seconds of it, like to make sure to stand in. You can kind of slow down the pace and let me nerd out a little bit. There is a lot of science. I was talking to your good guy here, Tim. He was teaching me some more stuff. So I was like, I'm always trying to learn. We're coming out. We're coming out with something for because we've converted our podcasts to a media company as well for guests who need content.

because we meet a lot of people who are just like, I don't have content. So we're rolling a lot of cool stuff out to help our guests that really like launch, you know, their content. I think you'd be interested in Tim will chat with you about it. For sure. You'll show you, you know, what you can do to really optimize your content, what to say, what like pictures to add and how to really like, you know, add the hooks, etc. There's a lot of science to the. It's actually more science than this than anything else because it evolves so quickly. It does.

It evolves every single day. The algorithm is changing at rapid speed. And we really are in a place where, you know, if you're not up to date with what the algorithm wants, it's like your content's null and void. It's not going to be served to the audience, et cetera. So staying up to date, staying relevant, and optimizing all the time for what the algorithm wants is like, imperative to gain adoption. No, that makes it. And from a scale one to 10 of saying that 10, you know, I know everything about social media.

I'm like a four. Yeah. So I can, I mean, I would say I'm a two. I mean, it's like it's impossible. Like I'm going to conferences. I'm going to, you know, all types of stuff just to kind of keep up with the times. And it's like, you know, it's really, it's really a difficult, a difficult industry to, to really dominate. It is.

be the top podcast or the top social media influencer because someone's better than you. That's right. Like way better than you. You know, and it's also pretty interesting you said it because it's like McDonald's cheeseburger. It's not the best burger, but it's the most bought burger. You know what I'm saying? So in my opinion, the same thing. It's like I just want to know enough, but I want to get the best being awesome and Haley

and then some of the other guys that are using his editors and kind of giving us advice. And definitely like work tip, he knows this stuff. He was over here. I was like, man, good stuff. I've been at it for 18 months every day, all day, talking to this guy. And Tim also, like my team, we have a lot of resources. So, you know, I'm talking to so many CEOs, so many founders, so many big creators, so many influencers. Every day, I'm coming up with something I'm collaborating directly.

That's awesome. That's awesome. We're coaching each other. And I'm studying this stuff every day so I can probably, properly speak on it because I speak all over the country talking to. people about branding because I'm gonna you know again me and you are both in very boring sectors we are so branding to a lot of mortgage professionals and real estate professionals isn't it that important they just think they got a door knock they got a you know cold call or whatever it is that they're doing it's like dude welcome to 2025 and uh and who would have thought okay because

i came back when i was younger my space was the big thing you know you never would have thought I had one of the founders of Myspace on my show. Oh, that's crazy. Yeah, I like to meet him. I just never thought that it would be so big that social media is just, you know what I mean? Like when I'm, I still think, I used to love Myspace, you know? It's just kind of crazy. But I will throw this out of since you're speaking around, like on stages and stuff.

So we did Atlanta Real Estate Conference, which is our just real estate base. We had about 400 people last year. Then we did a business conference. And now we're going to try and do a creator one. So we can have those three. going throughout the year. The reason why is because we think business people need to make money and preserve their wealth in real estate, but they also need to do personal branding and like influencer stuff.

Then we think the real estate people, they need to treat their business more like a business and they need to do social media. Then you got influencers who are good at making money and talent, but they don't know what to do with their money and they don't treat what they're doing as a business. So we feel like there's a good little triple pillar, if you will. So I'd love to have you come out to our creator summit when we hold it. Yeah, let me know how we could do it. Again, I'm going around speaking to boring mortgage real estate professionals all over the country,

figuring out how I can help them build their business and really like giving them insight into the importance of building their brand based on AI indexing. My conversation isn't just about branding. It's about how the algorithm is interpreting your personal brand. Interesting. Yeah. So it's a different outlook on it because it's the, future because we now use AI for decision-making. Oh, wow. Yeah.

Right? That's what you do? That's right. If you go, what plum are I going to go with? Or what's the best place to shop or what's the best milk to buy or who's the best loan officer to work with? Who's the best? Who's the best? So, yeah. Who's the best realtor?

Who provides the best financial? Like, K.I is deciding everything for you. Hence the reason we got to be more on personal branding to make sure it picks it up. That makes sense. So you got to formulate your brand around what you do and put out content and podcasting is important because every word you're saying right now. Everything is going to be, I mean, chat GPT is going to cite everything I just said. That's amazing. Even every stutter, every word, every um, every uh.

Well, I like chig fillet with a large sweet tea. If you're at any of my conferences, bring it to me, you guys. Now, what gear, tool, software actually helped you move faster? Like when you launch your business? Like when I started doing the real estate stuff? Real estate? What gear, tool software are using? Podcasting. Oh, okay.

Give the audience just some tidbit of. Just my cell phone, which of course right now, Chad, it's starting now because I can start what I did when I started real estate is just driving by seeing for sale by owner signs or Craigslist. But right now it's definitely chat GPT, good AI stuff like that is always helpful with, like you said, I sit there in Brainstro. I do 10, 20 minute notes. You know, I'll do it and it'll be talking and it'll stop at 10 minutes.

I'll wait for it to catch up and then I'll keep doing it over and over again until I ask it a bunch of questions and brainstorm with it. So chat GPT definitely. We use a lot of softwares when we're doing sourcing too. You know, we use Facebook marketplace when we're finding deals. We are always constantly looking for landlords. So we're using, you know, social media, you know, Facebook. What else are we using?

Use is just, just internet tools. Yeah, yeah. This is more application. Like when I'm studying somebody, I want to know what they're doing. What's your tech stack? What's your, you know, sourcing stack? What's your? Well, we use co-starre craze because we're looking for commercial stuff there.

Facebook. We also scrape the public records too. You know, we're trying to find the current evictions. going on or water shutoffs to see what's vacant or what you know where some of those motivated sellers are we are going to um we do a lot of ads or inorganic ads you know we're sourcing hey look if you want to sell your property or hey your landlord it wasn't as easy as you thought or why did you get into it we're trying to build up more landlord community as well um and then of course for you know we don't use cleveland we use go high level that's a software

That's your general CRM. It's just a good CRM. Yeah, I'm not very tech. It's real good for all my people. I know, like I said, on a scale one of ten, I'm like, always a three or four, but I have the best guys around me that know every bit. I can just at least talk the language to make sure we're all on the right page. Now, have you ever had someone call you or want to invest with you or do a deal with you based on your social media presence or what they saw online? We have, yeah.

Um, coincidentally enough, it was, I think my first larger podcast that I got on and I was sitting there speaking. And then we had someone come to the meeting, um, like our little workshop because we mentioned it on the podcast. Then becoming one of our private clients, which he is the best guy. I'll even shout at his name is Jamie. So if he comes out, so he became a private client of mine. And we got him doing his first deal right now. And then, uh, we met another young boy. uh tanners i'll give him a shout out and he was 20 years old he's 21 right now so in one year we got

him 52 doors very proud about that yeah we just showed him how we source how we talk to landlords and how we structured and he did all seller financing so no banks now that he's in going past a year a year and a half we're trying to help build his relationship with banks and lenders you know because we want to burr or cash that we finance or bundle the loans or maybe wants to sell in 1030 I just went knocking on people just took over their mortgages. Yeah, he, well, no, no, no. How do you have the money to give the sellers? Yeah.

So some of those he paid down payments, but I have this method that we do. Like, let's just say a landlord. Let's just say you're a landlord. And then I call and I'm talking to you. I know you're in the middle of an eviction and me and you're, you know, I'm talking to figure out your motivations. And you say, okay, I'll use a real one. My biggest portfolio ever bought as far as single family was 9.

I was going to a little Cesar's pizza to buy pizza for my grandma, which we call Big Mama, and my little niece and nephew. When I went through the drive-thru, I saw a first-sell by owner sign kind of in the distance. Had a buddy with me. I said, hey, go get the number. He went and got the number. Called the guy. I ended up being an older gentleman.

He was about 81, 82 at the time. And he was just surprised that we had called him because this is a city about three hours from. me, my grandma lives about three hours from me. He said, what are you doing down here when you live up there in Atlanta? And I said, sir, we buy all over the States. He was just very impressed. Super nice guy. For personal reasons, he had certain, like, I can't explain everything he was going

to, but he needed some cash. You know, because he had these two homes that he told me he had. He only said he had two at the time. Two homes, he needed to sell him for a personal reason, and he needed the cash right away. And I said, look, you know, I'm very interested. I'm a young guy. I'm trying to catch up to you. I'm trying to get into real estate. Looks like you're trying to turn it more passive. Lo and behold, he owned 92 total.

So I said, sir, how about this? How about I buy two of those homes traditionally? Unless that count as the down payment and you seller finance me the other 90. So I bought those two homes. I bought those traditionally. Those were $100,000 each. It's just kind of close around $200,000. So I paid $40,000 down, did the whole 20% down and got a loan for one. 60, bought the homes, and then he seller financed me the other 90. So that's what we try to repeat and do. The thing that I did, though, since I came out 40, I'm always saying, how can I get my 40 back still own the property, cash flow, and then 1031 later?

Because if you sell or finance it, you lose the 1031 eligibility, right? Yeah. So I bundled up about 42, 43 or 44 doors. I forget how many it was. business. Some of the homes that I didn't necessarily want, they're like more work, like in the hood, in the hood, a little bit harder work. And honestly, this is three hours away. So I kept the ones that I wanted. And then those that needed a little bit work, I bundled them up and did a master lease and sold an option. So I charged these investors that live down there. I said, look, you just pay me, they paid me $150,000 down. I master leased it to them for $12,500. and that paid for my mortgage, gave me some cash real, and I got all my homes for free, and I got my 40 grand back, so I made 110. So that's kind of what I did.

So now what this boy Tanner did, and what I want him to keep doing, is we find a property. If I negotiate with the seller, and let's just say you have a $400,000 home, you want $40 down, I'll get it under contract, and then I'll find the tenant buyer that can pay me $40 or more, since I've got to pay you 40. And let's just say I find something, give me 60. They give me 60. I then close with the attorney. In Georgia's attorney, say here's, is it escrow or title state here?

Yeah, it's a title state. So I would then close out the title coming once I know I have the tenant buyer in place. So now I've either made money or broke even. Then I can cash flow at least it with the option. And then when they cash me out, I can 1031 it. And during that time, at least got the depreciation and have it as long term. So that's kind of been my go. So always put out money, get it back, hold, put out the money, get it back, hold.

And then as I accumulate, then I'll put that into more of a B plus A class asset with my own money because now I need to put the money somewhere. I don't want to leave in my bank account. I think he's very volatile that way. And for asset protection, that's terrifying, you know. Absolutely. So that's what this young gentleman did. So he's just been rocking and rolling and doing it. I'm very proud of it.

I'm a young man that. Oh, he's killing it. Yeah. A couple last questions for you. What's a personal goal that you have for yourself, a business goal that you have for the business, and a family goal that you have? Who I'm going to start with family goal.

So I just got married in November. And so the same thing is I went to Grant Nalana. So I went not just the Grant Grant Grant Grant. I went to Lainna Cardone. Here in Costa Mesa, well, this is Irvine, right? Yeah, because there's two mentors as Glenn and Mindy Stearns. So I wouldn't ask them and just see how they are

as a husband and wife and I went to as many wealthy people as I could and said, how does a wealthy couple make it to have a maximum business, maximum portfolio, and still be able to give time to each other and be a good family man? So they all gave me great advice. So in family, I want to make sure I give 100% a hundred percent present with my wife. I want to be able to have five children. I'm going to start with one though, but you know, but we have the idea of wanting to have five. I got four myself.

Oh, I want to walk into a home and it'd be. like chaos a little. I don't know. I just, that's just how I like. I like the kids. I don't know. That's what I imagine it to be. Is that how it is for your family? And yeah, to me, that's a blessing. So that's with my wife, I want to give her everything. I want to have a ton of kids. I like to have two or three homes throughout the country. It doesn't have to be big ones, but just something we'll work over a little bit here in California, a little in Georgia, a little in Florida. In business, I want to get into M&A and I'm getting in the movie business. So I'd love to expand on the movie business.

I believe the, well, the movie business is the only business that hires every type of business. So there's a great M&A play there. So I like that. And it has a real estate play, which I love. And then in real estate, I want to get out a single family and start doing more higher-end stuff all privately owned right now. And then I do have two little debt funds. And the only reason I started that was to retire my mom and dad in those funds. and then all the sellers that did seller finance,

and when I cashed them out, they didn't have nothing to do with it. So I put into my debt fund that's cross-collateralized about multiple properties instead of just a first lien on one property. So it's just a way to make sure I have that. But now I may start ramping that up a little bit. But I'd like to grow to a couple billion dollars in assets under management 10 to 20 years, hopefully as quick as possible.

So I think that's real estate, business. I want to do more M&A and family. Yeah, that's what I said about my wife. And then we have to personal? Anything personal for yourself? Personal? I speak Spanish now. I want to learn more Korean because I'm half Korean.

I'd like to be able to speak to my family in Korea. I want to get in better shape. I've been, have more of an uncle body right now. So I want to be getting more maximum shape. Definitely want to do that. And I want to be a little bit more comfortable on stage speaking. I want to be a better speaker because I'm a southern guy. I stutter.

I'm introverse. I don't like being up there. And I start, you know, getting nervous. I want to be more comfortable and just work that muscle. So I want to be if we do that. The only way to do that is just do more of it. That's what they say. You got to just get more of it.

You know, like I would be terrified speaking on stages before. Now it's like I just go up there and I'm just me. Me everywhere I go on me on this podcast. I'm me on social media. I'm me on stage. It's just me, me, me, me. Well, that's great. And I have a lot to learn from you.

You and then I know David Meltzer, I call him Uncle David. So I have a lot to learn from you guys. I wish you was here today. He would have done your show today here. Yeah, we did one, like sometime in May, I think. It was a couple weeks. Then you've done it.

In May, yeah. One last question. Yes. When you're in front of the pearly gates, what do you think God's going to tell you? You know that he doesn't see anything but his son. That's what I would hope you'd say. Because if you saw me, I would be straight to hell. That's what I think.

I hope he sees through me, sees his son, lets me in. And he, because I don't think there's anything that I can do to win myself to heaven, you know. But I have fully, I grew up in the church since I was four years old. And I had done mission trips since 19. I even did, I was actually a pretty full-time missionary from 19 to 28, but I got married. I got, not married, I got born again, though, when I was 28. So I know what it feels like to be religious. and then I know what it is like to have the actual thing, not just a counterfeit.

Does that make sense? And in that moment when I was 28, I realized no matter how kind I looked or how people looked at me or how much I stood in church and all the people that I fed and people that I helped, I still saw it. I really saw that, like, wretched men that I am. You know what I mean? Like, I've always heard that in the church prior, but I didn't get it until I really experienced how wretched of a man that I am.

and I got saved that day. So I hope when I stand before the Pearly Gates, he doesn't see me at all. He just sees his son. That's what I hope. I hope that for you too. God bless. How about you?

You know, I realize how wretched I am all the time, right? We all do because that's just part of being saved. And, you know, for me, when I'm in front of the pearly gates, all I want God is that I know you try and I know you're a screw up. And I know you keep trying and I know you get back up. But one thing he knows that I'm a fighter and I keep getting that back. up and I'm going to keep fighting and I'm going to keep just doing his work.

I exist for one person, one reason, just here as a vessel to do God's work. He knows that. I love that. As long as he knows that, he knows that, that's my whole purpose in my life. Absolutely. No, I love it. Serve, do God's work now. Do I screw up every day?

Oh, yeah. Every day. We all fall short. You know, but he knows I'm here to do his work. Yes, yes. And he's given me a lot. of power in society to you know push a message and and I do that and I do that with that with no shame and I do that even though a lot of people hate on me for

and it is what it is but I'm pushing the message no well I love that bless you on that if people want to connect with you how do they find you all right so I'm not on as many as Joe here but I'm on Instagram Facebook YouTube TikTok and X at Shane So at S-H-A-N-E-S-E-O. I love to connect with you guys. Let's go. Mr. Shane-so, he is dominating.

Make sure to connect with him. He will make you a real estate millionaire. Let's go. Let's do it.