Coffeez with Joe Shalaby - The Couple Running OC's Luxury Resale Game | On Que Style | Coffeez Ep. 318

Episode Date: September 24, 2026

Christine and Eddie of On Que Style sit down with Joe. Sixteen years curating the Hermes Birkin game — the $43,000 bag flip, Birkins north of $280K, why you can't just walk in and buy a Richard Mille, the seven fake Birkins worth $100K that walked into their store, the safe room, Lloyd's of London, and how Instagram and TikTok lives move 20 pieces every two hours. Plus the plan to consolidate 600 consignment stores onto one platform.New episodes every week. Pour up.

One, two! Nice to meet you. Eddie. Eddie, so great to meet you. And your name? Lovely couple. I'm your barista today. My name is Alyssa.

Okay. Nice to meet you. Nice to meet you. What can I get for you guys today? You're gonna have one. I would like a fond of pasta latte. Nice with a pumpo vanilla. Beautiful.

I love that. Popo vanilla. I always get that too. Good choice. Just a nice balance, right? Beautiful. Okay. I will have a grande latte.

if you have it. Okay wonderful I will get on that for you in the meantime I would love for you to take a look at our assortment here and grab bites. Now tell me I hear you have a store in Corona del Marr. Correct? Yeah I love that I am not far from you so I'm gonna have to come and visit yes I'm excited people just hang out at our place okay you won't be able to get rid of me so I'll have to show you Get ready, okay? Let's go on and meet Joe. Of course.

Joe, we have our guests here. It's a pleasure. Thank you so much, Eddie. It's a pleasure. Thank you, thank you so much for coming. Guys, I know it was a big drive, you know, all away from Corona and Martin here. Oh, gosh.

Bally made it. Kiersen, you can have us in here. What's up, everybody. Welcome to another episode of Coffees. I'm your host, Joe Shalvey. And today we are sitting with Eddie and Kirsten Proster, the founders of Oner. On Q style, a duel that is revolutionizing modern and innovative luxury fashion at a budget,

bringing it to your doorstep, doing Instagram lives, TikTok lives, and making it affordable for all of you. Please welcome the one, the only, Eddie and Kirsten, Crosser. Thank you so much. What an intro. All right. What an income. It was a little harder than my intro because I had to do two people. Exactly.

And, you know, and then a whole new name for a company. Right. And different than my normal style. You did. You style is different. I appreciate you guys for coming. So I like to start the show with the same thing I ask everybody. What's your guys' morning routine?

My morning routine is I get up super early. You know, I'm on my business spreadsheets, cash flow management, all sorts of stuff. You do all the boring stuff. I do all the boring stuff. But then at like 7 o'clock, I'm on the golf course until around 11 o'clock. Five days a week. And me, I'm not a morning person. So don't try to call me 8 o'clock in the morning because I would not answer.

See, it works out. You're still on Europeans. I stay there forever. So I wake up in the morning and I wake up very slowly. Normally when Eddie don't play golf, he comes with my coffee. So I can wake up. And if he's not there, I go down and make my coffee and a juice. and then I usually go to my workout after that

and then go home showering up, go to work. A hell of a morning. Yeah, she's living the dream. Yeah, she is. 100%. I'm not complaining. Especially with me as the coffee boy. Yeah, that's the best.

Where do you get a coffee from in Newport? Where's your guys a spot? Oh, Starbucks. Newport Coast. I'm a sense of Starbucks. Kind of a boring thing. Really? You don't like all the fancy spots by your house?

No. Not really. Yeah. They've got a style there. Like Starbucks. Well, hey, you know, they've had it right the whole time. Somebody have to support them, right? Yeah.

They're not a big enough company yet, right? Now, right now you guys are in the luxury space, and you're really bringing affordable luxury. Well, I don't know if it's affordable, but, you know, discounted consignment luxury. Explain to me the difference, and we talked about this a little bit before, Explain to me the difference between what you guys offer and what a consumer can get on their own at Hermes or Louis Vuitton and some of the benefits of working with a company like yours. A mess, you know, you can't just go in and buy a bag. You literally have to start spending lots of money. And they're literally going to ask you how much do you want to spend to get a bag?

You'll have to not only be a client. You have to buy things that they, there's not high demand stuff, like ready to wear stuff. and you'll end up spending anywhere up from maybe 100 to 300,000 before you get your first phone call on a Birken bag. And normally you can't even pick colors. You just have to take what you get because if you don't take it, then you drop down on the list. Which is why we get the phone call

because we're always stocked with pre-owned and sometimes brand new Berken bags. People, when they get the bags, they might buy something for $15,000, but we resell them upwards of $25 to $30,000 to $40,000. but we don't we we we pick up maybe 10% on the gross margin so the people who have to spend a two to 300,000 uh they're going to pay 15 just like if you get a let's say a Daytona watch for 15 you you're going to sell it for 30 but you're not going to give it to somebody for let's say 16,000

to resell for you so they make us pay a premium and then we just get a marginal commission for that I see yes but at least you can get what kind of wants. At least you can get what you want. Yeah. As opposed to spending $300,000. Yeah. And sometimes you have to, too, like, some people just take it, and then they resell it. Just because they don't want to drop down on the list. And plus we specialize.

We're we're curators of Hermes S. Berkin. So people know us, like my nickname's Eddie Berkin, right? So what happens is somebody says, I have shopped everywhere in the world. I've got all the resources. I've had my assistant call every Hermess store. in the world and we can't come up with what we're looking for. That's why not. A lot of times I get the phone call. So I might have connections really all over the world. So I just found a beautiful bag for somebody who just recently big, you know, successful family and they could call anybody, but they did. And

I ended up getting the call and I found this piece in Dubai from a reseller that I knew. Tiny little thing. Had it delivered. So it was a $43,000 bag. that quite frankly, the list price was 11,000, but by the time I resold it to that client, I ended up still paying like 40,000. So it wasn't a big home run for me, but I was able to get it. And so that led me to getting picked up

by more of their friends and relatives than neighbors that know that we can get and chase down really anything in the world. So we love that. I love that. I can't even imagine the people, that you guys work with, like $42,000 for a tiny little bag.

Who are these people that are buying these bags? Because they can't get it. They want it. And they want to rock it and they got the money. So those are the people. We've sold our best Birken bags north of $250,000, $2.50,000. Oh, wow. It's crazy.

So what is this? Like, I just never understood bags like that. You know, I told you I know a sports car. understand the value. Okay. People are putting... It's the same thing. It's the same thing.

It's the same thing. Like an exotic car. It's a luxury. It's a collective. Or exotic Richard Meal watch or a paddock or, you know, an AP. You just simply cannot get it. So you've got to reach out the people who can get the piece. And it's like this too.

If you get a car in a yellow, then you have to have a mess bag in yellow. So it matched the car. We had a client just recently. It was funny because the wife's texting us and she's going, does my husband really need two silver Ferraris? And I said, well, if he wants two silver Ferraris, but what are you going to get in exchange for the two silver Ferraris in terms of a handbag?

She goes, a bunch of stuff. Yeah. So let's start ordering. And so that kind of stuff happens. You've got three bags right there. So that's the exchange for the ultra, ultra rich on there. Like, if you get a Ferrari, I get two burkins. That's not enough.

You need to eat four. 100%. 100%. And a lot of times she's a saleswoman. Oh, she is very, she's very, very much. Very good. Unreal. She's like, don't let him get a Ferrari without your parking.

No, no, no, no. And that works both ways, too, because when the wife is now purchased a $30,000 bag, then I'm saying to the old man, hey, what are you getting? Well, I'm looking for a particular watch. Let me get on the phone and find you a piece. So it always works out with two pieces. Two pieces. Yeah.

Are your clients, like, do you get a lot from Corona Del Mar? Or you're like, you guys are international? Everywhere, yeah. We have lots of people that were not traveling and they come back. They always come and see us. They're not going. They barely land. We had a client for a while from Texas. If there's something she really, really want, she flew in in her jet, just flew in and grabbed the things that I've been sending pictures of and then she flew home again. Yeah, but we have clients really from New York, to Palm Beach to Miami, you name it. I mean, it doesn't have to be some, you know, big city. I mean, these are people that could live in. Alabama or Louisiana or wherever.

I mean, if they like their fashion, they got the money, and they're looking for a certain piece. Now, we don't get all the market. I mean, we're just one of the many resellers. But the one thing we focus on is truly is our reputation. Because like you take some of these bigger companies that have gone public, they were focused on the venture capital first and racing to get to a public profile. And next thing, you know, they blew their,

chance to develop a tremendous reputation. Because in our business, it's all about if you say you're going to do something, no matter what, you have to follow through and make sure that you execute along those lines. And that's just kind of where we come from. But I think that lots of our clients, it's not just like alter risk. We really have everything. Because, you know, we do sell clothes and shoes to and what is at least like 60, 70, 80% less. Like in a store.

have some of our big clients, they go to the runway stores. Let's say you go to a Christian Jewel runway show. You need more pieces. You don't want to go in and spend, even if you can, one of my big clients is probably a billionaire. She's one of my best clients. He comes in a shop all the time. So I think lots of times, even if you have the money,

you still want a deal. I think all of your clients would be billionaires because, you know. No, no, no, no, no, absolutely not. No, no, you're not going to spend 80 grand. You know what's so funny about that? We talk about these billionaires, these high-profile people. To be honest, with the guy that comes in looking for his first Louis Vuitton keychain for his wife, I mean, I'm all about that guy as much as I am.

Absolutely. The thousandaire, you know. He deserves this as much luck. One, because our executive producer, sell. He's going to come in there and get a key chain. That's great. They're inspired by something. You know, they're pumped up about it, and I see it in their eyes.

And so to me, that's just as good. I'm not as turned on by... And I think also it's very important when you come and you buy your first Chanel that I wanted to be such a great experience because it's maybe not like the $6,000 or $8,000 Chanel, it's maybe $2,000. But I want that person to walk out of the store, oh my God, this was the best experience I ever had in my life.

So I think it's so important. And that's what I try to teach everybody that worked there. If they buy for $5,000, $5,000 or $500. Do you guys have anything for $5 and that's? Yes, we do. Yes, we do. We do. A sock.

We have an opinion for $5. But you know, here's the other side of it too. It's like, so from the standpoint of why I think we've done very well and is to have communicate to our clients that like, for instance, you don't have to spend all the money to be stylish at On Kus. For instance, why go to Louis Vuitton drop four grand for a bag when we have the same bag, for instance, for 2,200? And you can get dressed too. Because the market is, let's say, $1,800. We're reselling for 22 to 25. But what we're now pitching is that you may have merchandise, we call it closet currency, that you may want to trade. So let's say you have,

let's say $1,500 worth of the stuff in the closet you haven't used for two years. So you trade that in, And now you just pay $700 difference for that bag you would have had to pay $4,000 for at Louis Vuitton. So it's always about the solution. So when people come in, they're going, you know, my husband will shoot me if I drop another $5,000. So you like the piece, right? Yes, we love the, I love the piece, but I can't beat up the credit cards. Well, what do you have at the house worth $3,000, $4,000? I'll buy it.

You trade. You just pay the difference. People go, I love it. They come back with a box of stuff that they haven't used for $2,000. three years. So those are solutions to help people into stay in status. Because women always have to rock something fresh.

It's all about that freshness. We could just wear a black shirt every day. We need new things. But guys, we like our watches. We like, you know, hip things. Like maybe hip things mean like our cars, our watches, that kind of thing. But what Eddie was saying to this thing, you can trade in is actually really good ideas.

Like we had this client. She wanted this a mess bag and I think she could spend let us say, 15,000, and the bag was 20. And so Eddie tells her, you know what, don't you have something home you can bring in? And she was saying, you know what? Every time my husband travels, she buys me Chanel bags. I have three of these Chanel bags. So she comes to know the box. She never even opened it up. I think she'd bring in two Chanel bags or something. So she got, her husband got happy because he only spent 15,000, and she got what she wanted. And he don't

remember how many bags he bought for her. So it's not like he knew that she spent it more money. He's starting on those trips. He's getting wild on his trips. I didn't say anything, but I was thinking the same thing. So you're buying her Chanel. What did you do on that trip? Every time he travels. Well, exactly.

Little guilt action, who knows. Some husbands just love shopping to the whites. But it works out for us because when people are trading stuff, they're trading stuff that they're not using anymore. But for us, it's fresh inventory. Where we're always, our business is how do we get more of it? Yeah, I got so much. Because we're selling so fast.

Now, before you guys started OnQ Style, Kew style. One of you understood fashion. The other one of you understood how to sell almost anything. Now, Kirsten, you grew up in Denmark and eventually worked with Donna Karen. Yeah. In Neiman Marcus. Now, what gave your eye, what gave you your eye for luxury? I think since I was a little girl, when I was four or five years old, I started designing my own clothes. So when I did live, I actually been living in many different places. So, but when I did live in Spain for while I only designed clothes together. I had a partner there with fashion shows and stuff like that. So my whole life

I have been in fashion. I actually worked like a nurse to believe it or not. Really? Yes. I've been doing lots of different things. But fashion always has been... That's why I'm married her. So I can take care of him. I can be my nurse. Yeah, there you go. Yeah, there you go. Yeah, no, so... My whole life

I have been designing clothes and it was actually funny when I took the job at Donna Karen. Because when I married Eddie, I really married him for a green card. saying it like it is. We've been married for nearly 26 years, 20 years going on 20 years. I mean, that green card really worked.

Yeah, that really worked. You found love for that. I definitely did. But when I got my green card and I was going to get a job here, so my first job was at Donna Karen. And I was like, and I actually followed a girl that worked at Chanel because I loved shopping Chanel.

And then she moved to Donna Karen. And I really didn't know too much about Donna Karen. Karen, Donna Karen is amazing. And so she offered me a job there and I come home to it and I said, oh my God, they're paying me an hour. I can barely get a coffee for that. So I wasn't really sure. You'd remember that.

And then they offered me all this free clothes. And I'm like, I'll take it. I would take it. Any job work for free for clothes. You were like $30,000 a high end designer. Yeah, that's amazing. So she says, based on that alone, I would get the job. You don't have to pay me.

Just give me the clothes. Right. So that was, that was how, but she developed, I will tell you, just bragging about it, she developed a very exclusive clientele. And Donna Karen started to take note of that out of New York because she was the top person there at South Coast Plaza for years. But anyway, so Donna Karen started referring her to all of her celebrity friends in Hollywood. What's my favorites. Donna Karen herself was referring to all of it. So she, so later, Later on, I decided because she was tired of working in the little cubicle at South Coast Plaza. So we decided we would start her own styling agency.

And so she broke from that. And she started her styling agency in the name of that company, LLC, was called. We named it on Kustah before we even started our store. So all these people that she, then she started to pull inventory from Neiman markets. she could pull a million dollars worth of clothes at any one day with a signature. Yeah, that could go into the back room. I had coach all the background.

The first stylist they ever had, that was allowed doing this and could bring out anything in a video. But anyway, so with that being said, I was in the automobile business for many years. And so after about 20 plus years of that craziness, I decided to, after I sold a car dealership,

that I would be on the sidelines trying to figure out my next move. Oh, yeah, I remember that. And my next move was to be a day trader. And I taught myself I'll lose $600 grand in about two months. And then I said before I lost most of my money, I said, honey, why don't we take your clients? Because the clients were always saying, what are we doing with all that junk we're not using? Because she would sell them, she would bring all the stuff to their personal residence.

They'd have some champagne. And she'd show up with a briefcase filled with diamonds and jewelry plus Chanel and anything else the client potentially could want. And they could drop $100,000 for the afternoon, come home. And so, but those same clients would finally, you know, was looking for an exit strategy. What are we going to do with the stuff we're not using? Because, you know, you're caught dead wearing something twice on Facebook or Instagram or whatever. So then we saw a four lease sign on the building in Corona, Mar, 16 years ago.

I said, honey, I got an idea. Why don't we try to resell some of that junk? we'll start a consignment store. I couldn't spell consignment, never been into a consignment store. She'd never been into a consignment store either, but I had inked the deal for three years, and I came home and told her,

I said, we're starting a new company. What do you have, new classes? And I said, we're going to start this consignment store. I said, all your friends are always going, what are we doing with all this junk? Why don't you start calling your friends, load up the place, and we'll start reselling this stuff. That's how it all that started.

It started with a, crazy dream. Yeah, he gave up lots of my Chanel bags. Oh. So are with a crazy dream. Now, the opportunity came from a simple problem. Kierston's clients had closets full of things they didn't need that, which is, right. That's pretty cool that you even have friends that just don't need all this super nice stuff.

Now, what were your clients doing with the luxury inventory before you came along? Like, they just had it. They just had it in the closets. Lots of them didn't really know what to do with it. And, you know, I barely knew what to do with it at that time. I mean, we started a business before the real, real fashion, some of these big companies. So we were just trying to figure it out. But one thing we did not want to do is be a, you know, an old traditional consignment story.

You walk in and everything is disheveled, has this like a moldy smell to it. So we agreed that we would never look like that. No. Everything that we would do moving for was all original ideas. So we do have amazing clothes. And shoes and everything. And we do some men's clothes too. I'm going to have to come check it out.

Come on by. Men's clothing at a discount? 100%. And we only do like designer clothes for men's because men's don't shop like women does. Women shop a lot. Do you guys know that I get all my clothes at a discount from this podcast? I had the CEO of Travis Matthew on my show. Oh, nice.

Cool. And then now I get half off all their clothes for life. I need to start doing a podcast. I can get all my clothes for free. Oh, MD. Did you bring me a broken bag on my show? That's all golfing tower. I'll split the action with you.

So do you pay it off? No. But the clothing is cool. It's like it's just ath leisure. Actually, they're women's line. The CEO's obsessed with trying to dominate the female line. Oh, what? What's designed?

Travis Matthew. Travis Matthew. So they invest a lot more in their women's clothing because they have a stigma. It's like Travis Matthew. Yeah, but they're like, yeah, but women don't want to buy Travis Matthew. Yeah. Because it's more men's. It sounds like a men.

But when women do buy it. they're like, wow, this stuff is really high quality. Very high quality female clothing. Like, it's way better than Little Lemon or Viori or all aloe or whatever they are. I don't even play golf, but I still buy Gold Coast. Big golf brand. Right? They're a fan.

I should get paid to promote. I think a big golf brand picked them at a company called Calloway, and then that's how they got started. Yeah, that's right. Yeah, we do need it again. The more, actually be getting free, Travis Matt. Yeah. Of course, you should. Why my pain?

Yeah. Exactly. This is BS. And start doing Instagram. You start driving us some traffic, brother. We've got all sorts of things. Yeah, I'll drive you some traffic. I mean, I'm like the king of Newport.

Everybody has me. Let's give him that $5.000. That's why we're here. Just give me a $5.00. $250 keychain. A fake little keychain. No fake. No fake.

Yeah, we don't do fake. So that's the biggest thing right now. We are now in this major counterfeit world. I'm seeing it in everything. Counterfeit sports courts. it's counterfeit this, counterfeit. Definitely watches. Which costs?

Yeah, yeah. Handbag. Oh, yeah. Because 3D printers could print anything. Sure. Wow, I didn't know that. Yeah. So, and so authentication has become its own science.

It's big. How do you authenticate and make sure with absolute precision that this is true, authentic? And you've been doing it 16 years, so you obviously have a massive brand. So that's kind of my lane because when we first got in, when we first got into a consignment store, that meant we were just consigning. things but right away as a guy that likes to buy sell trade anything I started getting into buying merchandise but before I bought it of course I'd go online try to figure out if the piece is authentic some I remember years ago when first

open some gal brings us seven burkin bags worth roughly about a hundred thousand dollars and some rapper that she'd been doing business with somehow burying her did something and so she only paid her with Burkens that's right so she shows up with a seven Bergen's looking to cash out $50,000, whatever it was. And I said, I said, you've got some good news and bad news. The good news is your pieces are beautiful,

and they look like they're brand new, but the truth is bad news is they're all fake. That was horrifying. And, you know, and so she had to deal with that. But so you learn just through osmosis. When you're, it's like anybody on how she felt. No, she literally collapsed on the floor. It's amazing.

But like anybody else, let's say for instance, let's say for a lot of money. Let's say for a hundred you were buying things with your own cash. you're not going to hand somebody a check for $10,000 for a burkin bag unless one million percent. You know for sure. A lot of stuff is coming in really good, especially as you mentioned, digital printers and stuff like that. It's coming in real good. But what's happened now is so I became the in-house authenticator, but I make a few mistakes because that was not perfect.

But long came AI technology to save the day. So we can now take any bag and there's multiple authentication AI companies that are out there. We do authenticate on our bag. And so, you know, they have these apparatuses that you can just take pictures of these bags and they can render you a positive or negative signal in, you know, less than 10 minutes. Wow. And so, and then we're able to render them a, we can download for them a letter of authenticity from these. high-end

guaranteed, yeah. Authentication companies. They're about 95% accurate. We have different companies, too, for different bags. But if we're not positively sure, we can run it by another authentication company. That's what we do. But it's not cheap.

So every one of those little authentications are 30 to 50 to 100 bucks every time we pull the trigger. Yeah, it's crazy. That could be an additional $10,000 in expenses. Why is just good at your own AI? I work too busy building our own company. Or have a subscription to an AI service. Well, I mean, it's the same thing.

That's the same thing. They're going to get their margins. It's still going to cost you the same thing. Now, most people, when they see a beautiful bag, they see, you know, something on a shelf. What you guys see is inventory. You see liquidity. You see risk. You see margins.

Now, walk me through some of the economics because that's what's fascinating. Someone brings you a $20,000. burkin, which I don't know, they're 50, I guess, but whatever. Let's just use 20 for this example. How does everybody make money? $20,000? Well, you know, there's a, so what do you guys buy that 10 or something? Well, I mean, just like in any business, there's what they call it blended rate. So some items, you'll have a lesser margin all the way up to something you can buy very well or consignment or whatever. So at the end of the month or at the end of the year, our

margins are where we want it to be. So, you know, you're going to, sometimes I'll lose money on a transaction. Sometimes I hit a home run. So it's just a blended rate on margin that ultimately just got to know what you're doing. You've got to know how to buy right, sell right, and just study the margins all along the way. Seems like a risk. If you're going to buy a $20,000 burkin, let's say it's like a yellow one, you know, or something green. Like, you don't know if you have a buyer for this.

Like, this is pretty ugly. It's not necessarily true. So what happens is, before, let's say, for instance, somebody comes up with a Rolex watch. Well, those are liquid. Everyone wants Rolex. Yeah. I don't think I've said a robot.

My point is that everything is liquid. Everything has a hard money value. So, for instance, if I wanted to wholesale that piece right on the spot, I make a phone call and somebody will give me a hard money number on the piece. So there's really no risk. We're not worried about risk. No, I see. Especially when you come to an mass price, people always look.

looking for it so but just on sheer experience I mean you know where you're at on every piece I'm not gonna buy anything unless I know I can buy it buy it right make a profit and turn our inventory turn is probably faster in the industry we turn our inventory about six times a year that's how fast we're selling merchandise wow so we know our stuff have you ever like lost money on a purchase sure what's what's the biggest loss you had I think I think I think The two or three times that I bought things that were fake and later found out that, you know, I'm taking, you know, five, ten, $15,000 hits.

But, you know, that's business. You know, you're going to win some. You're going to lose. It's not a big loss. It's not a big loss. You've never had a $40,000 negative on a Birkin. No. No.

Nothing like that. No. Yeah. We don't make those kinds of mistakes. You know, all I hear, because you guys sell such crazy luxury, it's like, you know, if you incorporated high-end sports cards. like $100,000 cars, you probably, those dudes that are coming in for their... It's like, why don't you just buy this?

This is a true asset. It's going to go up. Right. I'll buy some stuff to you. Just don't get robbed. What is your security like? Well, it's so funny, we have been hit up for times. Definitely.

For driving to the windows. Yeah, because Larry Sands... Yeah. Oh, yeah. I mean, Larry Sands, who, the founder of Chromeheart's Eyewear, yeah, exactly. He, his place in Lido got robbed and the car just drove right through. That's what happened to us.

Yeah. A car just drove right through the building, broke in, took all their chrome hearts and Rolexes. But what we are, we are really into safety. So we have, so it's not really easy to steal from us, I would say, because we have like a safe room. So we don't leave any bags out in a showroom. You put it in the safe? Yeah, we have like a huge safe. Or multiple sites.

So like this time when they drove to the window and they're running. It's funny, but it's not funny. You can see when they're running back and forth in the store. And where are the bags? Where are the bags? Because there was no bags to get. Yeah, we're like a jewelry store. You know, jewelry stores? They take everything off the shelves.

Yeah. And then it rolls back into, you know, various rooms in safes. So we learned that a long time ago as well. So. Tiffany doesn't have anything. No. No. No.

Like a watch companies, anything. They're going to move everything back. So we learn the hard way. Yeah. And also even daytime, when we have our bags out, all our mess bags is in the second room. There is our safe room. We did make it into like a storefront inside too and what people come in when they're selling items to us. But all the Berkins is in there so they're not out in the storefront.

We developed a studio. It looks like a walking closet. Yeah. And we call it the Berkin bar back there. And it's just this, it's just a big safe room. It's a safe room, but, you know, it's loaded with the higher end stuff. So you come by and you get yourself a Birken bag. You can close the door. We break open the champagne. Yeah, but also if like some type, a couple of times I've been trying to break into the back doors, we literally have like a door and then we have a iron gate. So for you and then you have to get to that room to the next door. So it's like really it would take them longer than two to five minutes that.

It's all timing. So we study all that stuff. Yeah. Yeah. The of armed security? We have had it, but we don't really need it at this point. Yeah. We had it for a while, so right after COVID.

We're insured up to the hill with Lloyd's of London, but at the same token, we don't want to have to call in any claims or anything like that. So we've been lucky. Yeah, you know, we just have to stay like a few, you know, a few paces in front of the posies. You have to think like a criminal. You have to really outsmart them. You have to outsmart these guys. Now, what do rich people understand about luxury that, you know, normal people don't?

Well, rich people generally are a little smarter than the average catch, right? They're not a buy right, sell right. They understand liquidity. They understand business. And also what's good to invest in and what's... But poor people do too because they've got to pay bills and that type of stuff. But I think the rich people just have more resources to understand how to buy at a good price. But they also understand that if they want something for mama or the wife wants something for Papa, and they can't get it, that they will pay a premium.

Yeah. Yeah, I've heard, I mean, the liquidity of Birkins. I've also heard that Burkins move up faster than the stock market. I don't know about that. It's an old story. Yeah, really. Is that true? Is that BS?

Well, a Wall Street issued a story about that. It's probably the only bag. It's not a lot of the last 10 years, blah, blah, blah. Well, no, it's still like the only bag that really keeps the value better than any other bags, even better than the Chanel. Yes and no. I mean, just in my opinion, everything has a market. I mean, let's say there's multiple sizes in a burken.

Let's say 10 years ago, the 35 centimeter burkins were the shit, okay? Now all of a sudden, it's the 25 burkins, and it's the 20 centimeter burkins. Now it rendered the value of the 35. All these people who invested in these 35 centimeter burkins have taken a beating. So it's all trends. Everything is trends. So the market is the market. Anything, there's no such thing as anything holding value, in my opinion.

You get lucky because the trends move your way, but that doesn't necessarily mean that like a Ferrari or McLaren or whatever. It could be hot one year and next thing you know it's off the next. So you just have to kind of... Even Rolexes went down. Oh, yeah. The blooms off the rose with the high-end watches. Now, do you think that counterfeiters are getting better than...

and better and faster than authenticators? Oh, they're definitely getting better. Well, no. I think they're getting better. Well, I mean, they're getting. So if you are somebody who doesn't understand how to authenticate, then, you know, you're going to get duped. I mean, the stuff that's coming in now over the last four or five years

has been dramatically improved. I mean, they've gotten rid of there was odors, there was zipper pull changes. and just all sorts of nuances that you didn't, you don't have today as you did back in the day. But again, the AI authentication really cures, I think, about 95% of all of it. So it's, what does AI authentication do? You like take a camera, you run through the whole thing. Yeah, there's an apparatus. It almost looks like an iPhone, but it's three times as thick.

And you just place it over, and it just continues to ask for specific pictures. So it starts with the stitching, it starts with the monogram, it starts with the this and this. And then depending upon, you know, if they're satisfied, if the AI model is satisfied with the picks that you sent, then they render an opinion inside of two minutes. So now we're off the hook because we've got a, you know, like for instance. Third-party insurance agency. Well, it's a third-party authentication company, but has, but companies like eBay are using, companies like TikTok are you, like for instance, we have a TikTok shop.

You have to use them on TikTok. They want us to use a very specific AI authentication model, a company called entropy. So if you're going to have a TikTok shop, everything has to be authenticated through entropy. So let's say, for instance, you know, everything that we sell through TikTok shop has been authenticated. We're off the hook because they've laid off all their authentication responsibilities onto this company that they choose, goes, eBay uses a company called real authentication.com. And so, like, when you buy from eBay or you sell through eBay, your piece has to be sent to an authentication hub before it goes to the end user.

So this is kind of new in the last three, four years. So eBay is covered, TikTok shop is covered. So everybody's worried about authentication. So they choose these, they do the research, and they choose these companies that they can rely on. Hi guys. I'm hijacking Joe's chair today. Don't mind me. You might recognize me.

I'm your favorite parista, Alyssa, here on Coffees with Joe Shalby. And I want to ask you something. Do you think that you have a story that belongs here on coffees? You don't need a publicist, a booking agency, or marketing firm to reach us. All you have to do is go to our website, click Apply to Beavis. a guest and submit your story directly to our production team. All of the submissions go through our formal vetting and editorial review processes. We reserve a limited number of complementary editorial opportunities while applicants not selected for one of those opportunities may still be

considered for our paid featured guest media partnerships. Tell us who you are, what you've built, and why our audience needs to hear your story. We can't wait to hear from you and I hope to see you at my coffee shop. You guys have spent years convincing people to buy five-figure items to sell them, trade them, and sometimes they change their mind almost immediately. Now, why do some clients buy expensive and call you weeks later to sell it? I think for the premiums. I mean, like for instance, if you do get a bag, like the story I told you where this one bag

was literally $11,000 at the store, but it's interesting. ultimately, by the time it got to the end user, it sold for $43,000. So there's money involved. What they're just simply trying to do, especially with their mess, is because they, remember, they invested maybe 100 to up to $300,000 before they got their first phone call. So they're now that- I've got a phone call from her mess. Yeah, exactly.

You'll never get one either. You would probably not get one. But anyway, so that's kind of what happens is as people end up doing it for the money. So if you get, let's say, a Rolex, you know, whatever it is, and you can buy it, let's say, a yacht mass or whatever the piece is that is now worth another $5,000, then sometimes a quick flip, they want the money. Also, sometimes people change the mind. They get the bag, and I'm talking about the bag, they get the bag, and then they're thinking later,

oh, this is not really what I wanted. so and then they just contact us and ask us if you can resell it for them nice now we hear a lot about white luxury now that's the fad now what purchase do you think someone has to buy where you know this dude understands luxury or this woman understands luxury I think with a mess too I think it's the vibe I mean people come in you can but we had like this client that they're just fron yeah the husband yeah the husband's a rapper he really did get a mess world. So he started buying a mess bags for his wife

just because he knew that it was a good investment. So he started buying it for her. Remember then? Yeah, I mean, all sorts of scenarios. Have you guys ever had a, did you guys ever get the opportunity to mean like the king of this country or the queen of this country? Do you guys ever mean like crazy royalty through that?

Well, she comes from crazy royalty. I used to party with the Swedish king Oh he partied partied hard, huh? He liked potting Are you like a princess from Denmark or what? I wish I was But I am a princess in my own world She was with a guy from Sweden

For like 17 years It's a baron It's a baron What was that? He was the prince of Sweden No, baron Do you know where baron is? Oh, baron Oh, no, I don't know

I'm like a duke So she understands fans, like one of her dear friends is from the Nobel family, the Charles of Nobel family, the Charts of Nobel, yeah. Yeah, so she, yeah, this is Sweden, it's, Tobias will tell you, or Toby will tell you, it's a big country. It's a small country. Maybe geographically, but there's maybe 10 million people that live there.

So you tend to run into. Yeah, if you live in Stockholm and you're in that world, you will meet most of the people. So my royalty is just hanging out with my wife for the last 26 years. See, that's not too bad. Yeah, you... He's my best friend, too. You guys got a great relationship. Oh, we have so much fun to be there.

I could tell like this. We say that every day, we have so much fun. You guys get along so well. Date night all the time. Yeah. Tight. And you work together. How's that dynamic working together all day, then going home, and then sleeping next to each other,

and going back to work and working next. Some people would say that that's the recipe. For disaster? Not for us. In the beginning, I was a little worried because Eddie can be very opinionated, and I am too. But we really learned to get a balance there, and I'm the front part of the store. He's the back part of the store, and he does all the buy. I don't get involved with that at all.

So we're really trying not to run into each other all day long, and not to mention, as I say, I play a lot of golf in the morning, and she does hurt that. So I have my mornings. We find space there. It's got to be a little space. But literally after work, we go, we have little date nights all the time. Because we just love being together. We go out for dinner and we are just talking about the day, talking about everything. And we're talking about where we're going in the future.

Different projects. We have going on. So it's exciting. That's the exciting thing. It's entrepreneurial. Yeah. The journey where is this going just probably like your business? You know, you're always, you know, entrepreneurally thinking outside the box where your next moves,

going to be. All right. We are. He's so funny. Like in the morning, like I said, I'm not a morning person. It's not like I'm grumpy. I'm just not a morning person. I like it, quiet.

And he comes in and he has this idea. Comes with a coffee. Okay, I just need to tell you this. And like, 45 minutes later, I'm still listening. I'm pitching. I'm always pitching. Me too. I love to pitch.

I can pitch all day long. Oh, my God. Anybody who will listen? Yeah. I pitch. I just pitch all day, too. I'm the same. As a matter of fact, I'm pitching for the next reality TV show.

I already got a pitched. You can't talk about it, but I wrote it. It's exciting. We're prepared to send it off to a production company. Sounds like a cool show. Yeah, amazing. We got a producer here. I know.

I'm not going to mention anything just yet, but it's very exciting. Yeah, you guys built a business around a physical showroom, and now you're selling luxury through a phone screen, which is crazy to think about. It is great. What did Instagram Live, TikTok Live do for you in your business to help you build and build trust? Well, I mean... I think it's been slowly.

Well, I mean, you know, everything starts out slow. I mean, when we first... I mean, it was three years ago when Kyrgyzna says, there's somebody on Instagram that's actually selling stuff. And then she started to say, what are you bugging me about? And so next thing you know, she forced me to look at it. And I said, well, why don't we give it a run? So three years later, it's now doing probably... about 60% of our revenue.

How many people tap into in your lives? Anywhere, when we're on, it's about 4 to 600 people. So how many followers do you have? We only have around 31,000. 400 people are on your lives?

Sometimes 600s? Because of the values. People know us to really offer amazing pieces. Oh, yeah. That's in condition. Crazy. Yeah. And an amazing price.

And our conversion. And our conversion. Well, I mean, our show is, we always show 30 pieces and conversion 70% every time we're on. So we're popping 20 pieces inside of two hours every time we're on. We do that three times a week. The fourth time I do clothes and shoes.

But now we're talking about doing multiple shows per day. How big can live commerce become compared to a physical store? Well, it's already double what we're doing now. I mean, it can be as big as you want it to be because there's multiple platforms. Like, for instance, there's email. Well, there's eBay live. There's everything live right now, but WhatNot is pretty big. TikTok's pretty big.

So we're investing right now in... Do you have WhatNot, too? We're investing in it. We did. And we stopped it from different reasons, but we are going to start it up again. You know, What Not specifically does that only? Well, I mean, all of it takes time before you can break through the algorithm barriers. Remember in the beginning we only had like... So it could take a year before you sell your first piece on Whatnot or TikTok line.

Instagram live. Yeah. Well, Instagram, we kind of like broke through pretty quickly. It didn't take too long. Yeah. It didn't take too long. Yeah. And then we just started consistently.

Well, we never missed a show. We're on 3 o'clock to 5 o'clock. Tuesdays, we call it New Arrivals Tuesday. 5.30 because it was talking. Wednesday. Excuse me. Friday, we call it Discount Friday. And then I have an auction format called Auction Saturday.

And we just started a new show called Shopper Classes. Well, shop my closet. That's another one. And then one more show called Making the Offer Wednesday. Well, then we also have the girls doing live at least one times a week. So when it's slow in the showroom, we've got our gals on live, just pitching all day long. I don't want anybody sitting still for five seconds, not making me money. That's what a great way to optimize your hourly wages.

Right. Right. Yeah, get the young girls on. Get on Instagram live. Yeah. Pitch, pitch, pitch. That's awesome. And you can kind of double-sell.

Like, listen, the algorithm's going to recognize your face. I'm building your brand. Right. That's exactly right. You are. Now the algorithm recognizes their face, and you paid them for it. Right. And they got an audience.

On your dime. That's okay. For your audience. Or does it might get us money. Yeah. Exactly. No, but it's a great way to entice them to continue to do it. To build their brand.

Yeah. You know, it's exciting for them, too, when they sell them. It's out of them. Now, this is where, this is where, and luxury becomes a money conversation. What you paid, what it's worth today, and how quickly can you

turn it back into cash? When does an expensive purchase become an asset? And when is it just consumption? What happens? I mean, the key for us no matter what it is, you know,

if we never use anything for consumption, we always have an exit strategy to turn everything like I said earlier where our turn-on inventory is six times a year so we're actually flipping our entire inventory every 60 days which is unheard because the industry turns their inventory around once a year so we're six times faster than the than the industry wow so we're not into consumption we're into cash flow yeah I mean how much does like liquidity matter if a bag's 20 grand today yeah Can it plummet to 20 grand tomorrow?

Well, it's not going to plummet. I mean, can it plummet to 15 grand tomorrow? Yeah, yes, yes it can. But generally when you buy anything high-end in the secondary market, you're looking for stability. Like a Chanel's not going to drop 5% or 10% inside of 60 days. It's not going to happen. But every now and then you'll get like a size issue on a bag or some trend changes

and or whatever. that could reduce the values, but then you just pick up equity on your next few acquisitions. So whatever you potentially have a haircut with, you pick it up moving forward. But like certain designers can be very popular today and then tomorrow it's like completely different. I can't tell you, everything you're telling me, like I have been, you know, into the collectible space. Everything you're saying is like... Exactly the same.

Exactly the same. Of course it is. Because the business is business. All the parallels, it's all identical. Identity. Which is great because I got my kids training in this stuff and they do all this and they understand that you want to make. So like they're going to be able to take all this knowledge that they had from

100%. I already know how to do this. I understand how to do this. Well, you know, I understand the street, the street clothes thing, Supreme and all the kids. Yeah. They were trading in high school. Yeah. You know, so I always like, I always thought it was marvelous.

that these kids were learning how to buy, sell, trades. You see, that changed, too, because now Supreme is not that properly. Before people would pay any kids together. And the kids are out of it, but they're finding, like you say, cards, you're finding other. They'll find something. Kids are gambling. They're doing those. They're all in crazy stuff.

And let them make mistakes. Yeah. You've done to let them make mistakes. Yeah. Yeah, I'm just a big kid, actually. Me too. I can see that. I love it.

Yeah, and it's so fun. It is. Yeah. Yeah, you're a big kid job. Right? I really am. I'm a big hobbyist. I'm not going to add this addiction to my life, though. It's not really an addiction. It's just the market.

It's just whether it's cars or cars or whatever it is. Yeah, it's the same thing. It's no difference. If you can find something you can make a buck at and have some sustainability. Have some fun. It's great. It's the same thing. Some people love it and some people really don't care.

You start spending so much money and be like, oh, I remember that baseball player. Of you, exactly. Yeah. But it's fun. Yeah, it is fun. Well, I used to trade cards when I was a kid, too. Yeah, so it's the same thing. It's the same thing.

It's the same thing. I don't think I... I hope you kept them. I didn't. Oh, man, they probably... I'm not a buyer and holder of anything. That's my fault. No, he moves on like...

I move on. I wish I were. I'm still here. Yeah. Yeah, you kept her. He can't afford to get rid of me. Yeah. I won't say, I won't say I bought and held, but I'll tell you, we join forces.

And that's it. We're not going anywhere. No. Too much fun. Too much fun. I'm priceless. Priceless. Now, what do you think the difference is between owning something expensive and owning something valuable?

Oh. You know, to be, I would not consider owning anything expensive that has no value. What's the point? You know, if you're going to have something, if you're going to buy something expensive, make sure it has some value. But that's not always the fact. But that's true. So what she's saying is, is women will buy things or guys will buy things that they're excited about.

Okay, so this bag is on the runway, and everybody wants it, and everybody gets it, and you can't get it, so then you definitely want it. And then when you get it, then maybe three months later, then it's – You bring it into us, and you take a vicious effort. Then it's on the market, then everybody can get it. Like the Chanel bag, 25, we sold it for 11. They paid $6,000 in the store. We sold it for double price. Like just a couple of months later, it's down to –

like less than what they paid for in store. Yeah, you take like a... I don't know if you've heard of Botega Veneta. It's a high-end... It's like a lower-pient. Very expensive. Very quiet luxury, beautiful, high quality. And though somebody will pay $8 for that piece,

and they bring it into us, and I have to give them that like, oh my God. Because I don't want to... Because they'll say, I want to sell it. And they just paid eight. And so naturally, they're thinking, you know, I should at least get them $5,000. It could be worth $1,500.

See, that's what's so interesting, because certain items don't have a high secondhand value where other items does. Like Betsega definitely don't have a, and I love Bettega. It's so pretty, it's so expensive. But there's some fresh stuff that is super trendy. That you can't get. That will have, you know, all of a sudden that trend comes back to that brand,

and then that one piece, not the collection, but that one piece that got hot all of a sudden is now has a resale value. It sounds exactly. So modern stuff is not. Yes. It doesn't hold the same value. It's not even that.

It's just what's ever on trend. Yeah. Whatever is on trend. And it changes every season. Design has changed every season. Now, you guys have proven your model for 15 years, 16 years now. 16 year own. Now, the question is whether OnQ style stays in this great luxury business or becomes something much bigger,

which I think you guys are on to something. What does OnQ style become if everything you guys are doing right now? goes right. It can go anywhere. I mean, you know, what we decided to do rather than to chase venture capital right out of the gate was to build out our brand for a good 15 years. And now that we've got the, we've got the cachet, we've got the reputation, now we can raise capital to pursue things that we've been working on for 15, 20 years. Like, for instance, consolidating existing consignment stores through API bridges and stuff like that, where we can create our own platform where it's a business-to-business mall,

something I'm working on. That's cool, like a full e-commerce. Yeah, so let's say you have a consignment store. So all these consignment stores are being compressed with the Real Reels and the fashion files of the world and other bigger companies. And so I have a plan to reach out to existing consignment store. By the way, there's at least 25,000 existing consignment stores with millions of dollars with of inventory. And let's say you have a consignment store and you have a couple million dollars on your website,

just by you giving me your credentials. I can now onboard your $2 million onto my platform inside of five minutes. And so ultimately I can have inside of, let's say, six months or so I could have as much inventory. Like for instance, the Real Real has about 400 to 500 million. million dollars of inventory currently on their balance sheet. Wow. And so by consolidating, let's say, 500, 5 to 600 stores, we could have equal amount of inventory on our platform,

providing us an edge to now move forward towards a potential Wall Street type of scenario where we can go public. So there's all sorts of angles. That's amazing. And that's, you know what's cool is like, you guys are still seeking this sort of growth? You're like at your age. No doubt about it. You're like a true, like the guy from Kentucky Fried Chicken, you know, started KFC at like 45.

Yeah. He's like, you're still like, even to say that you want to go play. But trust me. But it's exciting. Yeah, it's so cool. Well, that's why I say. I mean, think about it. I just wrote a, I think it fantastic pitch deck for a phenomenal multi-billion-dollar.

reality TV show. So, I mean, you know, just like when you become my age, you're not, you're not, you're not, you're not stopping. You're not stopping. You're not stopping. You either have it in your, in your soul or you're done. So, you know, you're either very, you know. Because you guys could retire and chill, but you would go crazy. Why?

But how boring would that be? That'd be so boring. Yeah. What are you going to do? I'm talking to people that could retire right now easily. And what do you, you already golf four hours a day? Yeah. That's right.

I got that's more golfing. Can you do? Exactly. I mean, but that's just. But it takes. But it takes your mind off of it. You need that release. I just get one hour workout.

That's the only reason. Yeah, but I do that every morning, seven days a week. I work out every morning. Then I am on the golf course. And then I'm thinking about, you know, where we're going in our journey. It's just fun. It's just action. Life is fun.

People need action. It only gets so fun that you make it. Yeah. It's all in what you want to do. Yeah. It's never going to be about age. Yeah. It's just all about desire.

It doesn't everything late, you know? Yeah. Because, you know, let's say you're worth $10 million. Right. $10 million. You got to hate $10 million because it's not $100 million. Yeah. If it's not, if you get to $100 million, you're going to hate it because you're not a billionaire.

It's just fun. It's not about the money. It's just a journey. It's just a real life. I like the game. I do, too. Now, when you guys eventually walk away from OnQ style, what do you want it to be worth and what do you want it all to mean? It's, you know, the thing is that we'll probably either be acquired.

or, but you've got to get, you know, you've got to get to where the revenues and the valuation of your company is going to be acceptable for us for an exit. So you've got to study that. You've got to know, you know, you want your company, if we're going to exit for, let's say, 50 million, your revenue's got to be X. You've got to know all these matrix before you exit out. So we're not at that stage yet, but we have a plan for all of that. So, you know, what's it worth? So we're working on ways to potentially, you know, have a revenue machine that, you know, as I was mentioned, and that could be worth hundreds of millions of dollars to a point to where if it doesn't get there,

worst case scenario will exit with 20, 30, 40, 50 million. So we can go hang out and Capri together. Go crazy because we'll be so bored. Yeah, we'll be bored. To be honest with your next idea. To be honest, we'll never quit. I'll never quit, and she won't either. She likes the action just like me.

It's fun. I think we're a workaholic. I don't think so. I think I am. I love it. It's just fun. We really have fun. It's such a fun business because the people you meet,

lots of the people that I can call my best friends, now we met to the store, and, you know, that's shoots, and they're like everywhere. That's what's so much fun, amazing people. There is a game now that we're going to play, and they're going to actually challenge me what it's worth but you know i'm not again guys unless i'm getting half off i'm not going do i get a discount of course or you style oh i mean i see the bag i have one of those bags i was stuck buying you know but they make fake dustbags too so everything

i look at i start with the dustbag if it's fake everything else is fake that's easy to not necessarily you wouldn't be able to tell no no i would be no yeah but i it's easy to tell the dustbrack So if you... I mean, so this is what a Birken looks like. This is a Kelly. This is a mess Kelly. So you wear a glove to hold the back. Yes, because there are...

Yeah, on my hand. So this one is a Kelly. Kelly has a top handle and it has a strap. The Bergen have two handles. So that's the difference. And there's no strap for Birken's. So this one is a Kelly and it's Togo leather and guess the price. It's a Togo leather.

It's the color is called Gris Mager. are. And the Kelly is named after Grace Kelly of Monica, the princes. And so it came out in the 60s when she was around. And then Jane Birkin on a flight back to Paris with the CEO of Armess. Came up with some renderings while they're sitting side by side that we need to do something other than this top handle. And they drafted out this tote bag called Hermes. Hermes.

Because her name was Jane Burkin. he named it the Birken bag. And you know how much that sold for, right? And the original, no, the original, so the first one they made sold on South of the Bayes for $12 million. Wow, that was because that was a super high-end. No, it was just the original, it was the original. It was the original one from Jane Bergen.

Yeah. It was the original one that was made. Like the one right off the press. Just in your honest opinion. What would I retail this piece? What do you think? 20 grand. That's not bad.

That is a. That's an excellent call. We're asking 22-9-99. Nice. So, look at that. Baby Chuck. Yeah, $20. You might not win in these back.

Joe's at $0. Yeah, about zero. Mostly safe. Yeah. Okay, so the next one is the channel. Channel? Channel. Channel.

You know what it is. A channel. And this one. I know how much that one. Okay, how much is this? $9,000. Not too far. We are selling it for...

So it's pre-owned. Let's go back to a little more context. So this is a 2002. It's a lambskin mini. There's multiple side. About retail around seven grand. That's about right. Is it cheaper with you guys?

It is. $4,9.95. Oh, that's a sale. That's a scene. How about for me? I'm a cheneli. Actually, $7,000. For you?

I said nine grand. Yeah. Well, I mean, so we're retailing it for $5,000. Yeah. You were off on that. So now, let the perfect example. Now, why would you go to Chanel? Because this is like new and pay $9,000 or $8,000, whatever it is, when you can buy

this piece for, like, let's say $5,000. Where it really gets good is you can trade in some of your merchandise up to 50% and you only pay like $2,000 out of your pocket. And those pieces you're trading in, you haven't used for three years anyway. Yeah. So it's recycling. Do you guys have no chrome hearts, by the way? Yeah, we get chrome hearts.

I just sold a beautiful pair of cromart sunglasses. Yeah, I like throwing sunglasses. Yeah, I like throwing hard to second hand. Yeah, that's a way to do it. For sure. Okay, I have one more thing, so I'm not sure you're going to be able to guess this one. So, oh, do you guys get stuck here? So this is Van Cliff and Appel.

Do you know Van Cliff and Appel? This is some of the most popular jewelry, and this is the jewelry that really keep the value to. Always comes to this green box, and this one, it is, gold earrings, butterfly, mud of pearl. Yeah. It's great.

It's a Vangleth and our Pels. It's what? Vanglief and our Pels. It's a 200-year-old brand from France. 200-year-old brand from France. Like her mess. Our mess. Louis does 200.

Yeah. I would say it's about 9 grand. Okay. So this piece here retails in the store for 3,600. Okay. There's multiple sizes. Okay. So this is what's called the Sweet Alhammer, so it's the mini of the...

I think I'll get my daughter something like that for her 30. Yeah, and I can rock you. Fantastic. Yeah. When you're buying jewelry, this is definitely some of the brands you want to create. Since this piece, let's say, close to $4,000 in the store, I'm a retail for like $32,00. So high resale value.

This is high retail value. Same thing with this high retail. It was $7,000 to start and selling them for $5. So nobody's taking a business. be eating. Do any of these things appreciate? No, Chanel's appreciated too because like for this piece here, this is a classic. This piece goes back 30, 40 years, this style. Yeah, classic. Why they call it classic. But, you know, but about seven years ago, this piece would, at the store at Chanel, would retail for around 3,000. But because the prices have gone up at 10x or

five months over the last like seven, eight years. So this same piece, again, is, you call it, $7,000,000, whereas this same identical piece, you could not, there is a date code in here, which I can reference basically how old it is. But the point is, is that why do things go up? Because of the price increases. So let's say these, Chanel has gone up dramatically, same thing with, not really so much the same with their mess, but Louis Vuitton and Chanel has, especially Chanel's gone up. So therefore, that same piece, let's say that person bought it, years ago at Chanel for three grand. They could actually sell it to me for

25. I can still sell it for basically the same price. So the answer, it does go up, but don't ever look to make money on. Yeah, I appreciate it. Yeah, that's not a good play. I don't think it's a good play. Unless you get, you know, some

crazy deal. You get lucky. Well, amazing. It's not something that's... You know, Eddie, you're so similar to me. I think I'm looking at myself in the mirror in like 20 years. That's right. We've got to hang more and your money. What a 1%?4.

Right. From my. Dot. Henry, Kristen, it's been such a pleasure to have you on today's show. If people want to connect with you, how can they find you guys? Simply contact us at Oncustile.com or you can just simply come by a beautiful store in the heart of Corona at Omar. Oncustyle.com, I think, is the easiest.

I'm going to be coming. I might come, you know, with some of my kids. They're great fast. She says. They love, they go crazy. If you're not local, then you can follow us on Instagram show. Yeah, that's right. Follow us on.

On cue style. Yeah, we'll leave it in the show notes because I'm sure they want to see what you're rocking on the lives and get some good deals. Exactly. Yeah. Guys, thanks so much for tuning on the show. Make sure, guys, you check them out. On cue style, their stuff is legit. Clearly, I failed the test every single time.