Coffeez with Joe Shalaby - Wendy Davis & Cesar Martinez | Real Estate Power Couple on Leadership & Grit | Coffeez Ep. 305

Episode Date: June 25, 2026

Real estate titans and life partners Wendy Davis and Cesar Martinez sit down with Joe. High school sweethearts turned business power couple, they get into building the Wendy Davis Group, going all in during the 2020 boom, servant leadership, the discipline behind winning, Tony Robbins, coaching and mentorship, and why your network is your net worth.New episodes every week. Pour up.Chapters: 00:00:48 Welcome 00:01:41 Morning Routines 00:05:17 The High School Sweethearts Story 00:10:34 Going All In on the Wendy Davis Group 00:11:40 The Risk of Starting Your Own Company 00:13:50 Where the Entrepreneurial Spirit Started 00:15:16 Borrowing Belief as a Leader 00:19:15 Admitting You Don't Know 00:21:30 Why Masterminds and Conferences Matter 00:23:11 The Tony Robbins Experience 00:28:01 Living Below Your Means 00:29:19 Building Businesses and Scaling Talent 00:32:02 Leadership and Having a Plan 00:34:27 Discipline, Belief, and Wise Counsel 00:36:21 Why You Need a Coach 00:38:41 What Winning Really Means 00:42:50 Watching Each Other Grind 00:44:15 The NBA Cheerleader Story 00:46:59 Advice for the Audience 00:50:11 Practicing Self Worth 00:51:58 Rapid Fire Questions 00:54:34 You Point, We GuessAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

One, two. I'm gonna have an Americana, a cinnamon americano, with a little bit of cream, and light cream, please. Okay. What about you? It's a nice coffee, funny. Okay, I'm gonna walk you guys. Let's meet Joe. What's up, everybody?

Welcome to a special episode of copies with Joe Shallaby. Today I'm sitting here with two industry tightens. We have Wendy Davis, the founder of the Wendy Davis Group, a real estate executive, a coach, an entrepreneur, and runs one of the biggest teams in Southern California. We're also sitting with Caesar Martinez, the founder of We Train Fitness. This guy has built gyms. He helps gyms basically go from A to Z, builds them up, and then basically helps them figure out a strategy to scale. Please welcome our very two special guests.

Thanks so much, guys, for jumping on the show today. Well, thank you for having us. Thank you, Joe. Excited to be here with you. Likewise, likewise. And how is the drive from here to L.A.? I'm not from L.A. to here. Hey, not bad. Actually, it's Saturday, so you know how it is in traffic here around here in Orange County. It's not too bad. Actually, Carpo helped us a lot.

I appreciate people coming down all the time. And I know people hate coming to Orange County from L.A., but, you know, we're going to make worthwhile for you guys today. Well, thank you. I like to start the show off with the same way I start every show, and what is your morning routine? You can take the question first. Absolutely. Well, I think that your morning routine really sets your day. So I wake up every day. I say my affirmations, a purpose. prayer. I have a favorite podcast that I listen to in the morning. And I write down what I'm thankful for. Literally have a journal for gratitude every single morning. And I say a couple of words out loud and really jolted into my body and off I go. I'm sure that's been a big reason for your success. Oh, 100%. Yes. Recently, I used to work out early in the morning alongside getting up. Oh, and the one thing that I do that I absolutely believe has changed my physique, has been that I drink a glass of water

with a lemon in it and a little bit of Himalayan salt. Oh, you do that, huh? Yes. It actually works. Really? Yes. What do you think has changed your physique as a result of doing that? Well, you know what? It really, I think, stimulates, lowers my sugar and I think with inflammation and it just helped me out a lot. So you say you listen to a podcast, I'm hoping that that podcast, is coffees with Joe Shalaby, right? Well, moving forward, it's definitely going to be copies with you. I listened to No Days Off with Brian Grubeneck. Have you heard of him?

No. Yeah, he comes from like the real estate world. I've known him since he was like, I don't know, in his young 20s, way back in the day. He launched his podcast about over a year ago, and it's pretty awesome. It talks about personal and business and really sets the tone for the day. All right, Caesar, what's your morning routine? All right, living with a person like Wendy, right? You're living routines because I came out with, look, I had discipline in certain things in areas,

but ideally rich on the morning about preparing myself, not really. I just got up and I'm a person that gets up at 4 in the morning. No matter if I have to work or not, it just happens. But what I learned to be successful where it's changed around was be intentional throughout the day and starts in the morning. Basic routine, they'll get up before. My dog's there waking up with me, walking out the door, and I start just have my, start my coffee, sit down, prepare, and I start with basically the prayer

of the morning, just guide me through the day and do the right things. Very simple, right? What do you do to maintain that physique, though? The physique? Well, that started a long time ago. I mean, but the ritual is this in the morning. I prepare something very simple, some just boiled eggs nowadays. It's just three eggs I eat, and just a piece of toast. No longer do I prepare like I used to, or I used to have a half a cup of old meal, my egg whites, you know, so-and-so, I used to be a competitive bodybuilder, so those days are over, but lifestyle is still there. So it just changes everything. Water, like she said, is one of the most important things you need to have. Do you do the lemon water?

I do lemon water. I don't do the salt. So not as much as she does ritual, but I do have at least now a half a liter. I've influenced him. That's good. Just a tad, yes. And I feel better. That's the thing. I feel better. The inflammation's gone. That's one major thing that's change just the hydration early in the morning before you start doing everything else, my body just functions better. I'm more alert, less pain, knees, ankles, stuff like that. It's gone. All right, I got to ask, just because you're a beautiful couple and, you know,

you're going to get married very soon. How did you guys mean? Well, Wendy, she's great to tell them the story. I'll let her start. We were high school sweethearts. Oh, wow. Yeah, we were high school sweethearts and dated all the way up to college. we went our separate ways.

Many years passed by. He got married. Obviously, I was married. We had children. And in 2018, he DMed me on Facebook. Yep. And he said, I'm interested in real estate and would love to talk to you. I see that you're in the industry world and would love to know how to get my real estate

license. And I was like, Caesar? And so I said, hey, let's jump on a call. So we got on a call. That call was about two hours long. He got all the information about how to become a real estate agent. I thought he was BSing me because he was just trying to get my attention. And he actually followed through.

I said to him, look, I'm going to launch a team and would love to have you a part of my team. So let me know when you're done. And he did. He texted me and he called me when he got his license. And he came on to my team, the Wendy Davis Group. However, he states that there was no intention about dating me or wanting to rekindle anything. And I do believe that. I do believe that because you were in that state of mind way back then.

Yeah, I was coming back from launching in gyms in Mexico with Ray Wilson, the Ray Wilson Family Fitness. And when I came back, I kind of wanted to take a break of fitness. And, you know, I always thought of real estate, but I didn't know how to go about it. There's so many people out there. There's, you know, we hear you have your friends. You have people that you acquaintances. But why not to ask the person in the new me better, right?

Which was Wendy. And so she was in that world for 20 years. That's why I called to honestly just get the information about her about that. And obviously I was very serious about it. And once she told me, hey, you fit that mold that you could do excellent. And I said, okay, gave me the information. And that couldn't get my license fast enough. I was taking, I was really not busy.

that whole course, like it took forever because I was taking everything done in three days and it would allow me to take the test. So it was one of those things that I was very anxious to get it done. And so as I was able to take the test, I took it, I told her I passed. And she said, what? I know she was surprised. I said, what, you didn't think, I asked her, you did not take me serious. He said, no.

I didn't. So many people are always saying, I'm going to get my real estate license and it's just a whatever. You know that. Yeah. That's the story of her life here in our industry. Yeah. And a couple months into it, you know, I started sensing that like, oh, he's looking at me a little longer or like I saw him in the corner of my eye, you know. And he asked me out. And I said, no, I don't, you know, mix, you know, work with pleasure. I'm so sorry. And I actually was in a state of mine at that time where I was just not ready. I really wasn't ready. I didn't think I was ready for love. I had been divorced for, you know, over 18 years. And just raising my kids all on my own. 18 years of worse, and you're still not ready for love? Yeah, yeah. I was

for love like a month after you. Yeah, I was, I'm very unique and special and I just, you know, put my head down and just work my ass off to, you know, to get the girls through high school. And so when he came around, I was like, shoot, if he asked, if I go out on a date with him, I know that this is serious. Am I ready? One date? He asked me, one date, October 7th in 2020, and that's it. That's it. Yeah, y'all have been together a long time. Almost six years.

Yeah, so man to man, did you get your license because of her? Well, any good things, you got to study, right? Study the game, study what you have to go after. And the course did it and prepared me to make the move. but honestly Joe I had no attention to actually start a relationship with her my mindset was get

myself back and track where I want to do and be successful but they made the right choice the choice was getting you know together with Wendy learn about real estate and it happened to be and did not I only gain a new

business venture I also gain a new partner in my life and my love of my life back with her and uh twofold here and it just allows me to be a better person. And I have been since I met her, you know,

started seeing my Wendy again six years ago. Beautiful love story, actually, guys. Thanks. But it did take a long time to get married. I'm like, that's, that's... We're not married yet. I know. It's like you guys are really dragging it out.

No, it's okay. We enjoy it on our live. We see our stuff grow. We're getting married this year. And Joe, you know how it is. Everybody's traditional, right? They got to do certain steps. Yeah.

We did it all backwards. We, you know, we bought a... house together, we've got cars together, and we were now going to get married after the fact. Yeah, indoctrinated financially together. Yeah. So at what point, Wendy, did you realize that you're building more than just, you know, a real estate business, that you're actually starting to build like a real estate empire? Wow.

I think I realized that when I was actually working under somebody else's shadow. I built five franchises, real estate brokerages, with nothing. There was no building. There was no agents. There was no staff. It was literally just a business owner who said, hey, I'm going to raise capital. Can you help me launch a business? And I said, absolutely. And at that time, I really didn't know what I was getting myself into. And after I looked back, you know, I was like, wow, I just helped build five real estate brokerages. And I think I started believing in myself that if I can build someone else's empire, I can build my own. And that's when I decided to say, you know what, thank you so much, but I'm not going to launch any more brokerages. I'm going to focus on building the Wendy Davis group. And that was in 2020. So it took a lot of courage to do that. So in 2020, you stepped out on your own?

Yes. And walk me through that process. Like, how did it feel to start your own company? What really set you off to start your own company? Because whenever anyone ventures off on there, and that's a big risk. So what was running through your mind and, you know, the failure that you could have faced as a result of going on your own? Well, I was definitely scared because, you know, you never know what's going to happen in the real estate industry. You know this.

Being in the real estate business, it goes up, it goes down. You're not really sure what you're betting on. And so I just mentally prepared myself and I financially prepared myself. I put money away. I actually gave up my Mercedes. I gave it back. Yeah. It was really rough, actually.

Because in real estate, sometimes you get judged by the car. You're driving, but I didn't care. I was like, you know what? I need to minimize my expenses. I'm going to go all in. I had money in the bank that I had saved. And I borrowed a car from my mom. And I said to myself, I'm going to lower my expenses.

I'm going to make some money. And when I earn the right, I'm going to get back in, get myself a car and so forth. And thank the Lord that in 2020, as you know, the real estate market, it was booming. I mean, interest rates were at 3%. They dropped a 2.5%. Yeah, I mean, you know this. Yeah, that was the best years ever. Ever. I'm still living off that money. Yes. So I got in at a time where the real estate was booming, so I got a little lucky, I guess you could say, but I knew what I was doing. I had built so many other people's businesses and coached so many real estate agents on how to build a business. I think that is the difference between me and so many other real estate agents

is that I never looked at myself as just a real estate agent. I was like, I want to build a business of my own. I want to be a business owner. And when I built these five franchises, I was like, I can do this. So I just took a leap of faith and I believed in myself and prepared before I took that leap. That's really important. You know, entrepreneurship is one of the most difficult things. And it's really like a struggle for people mentally because, you know, to go from being an employee to being an owner of a company is really hard. And you can't really teach that. Where do you think you started to understand that entrepreneurial spirit or at what age did you really start to understand that you wanted to be an entrepreneur? Wow.

I would say in my young 20s. In my young 20s, when I got my, with my first marriage, I was a stay-at-home mom because I had twins. and so at that time, you know, I stayed home because we didn't want to pay for daycare. And so at that moment in my life, I decided to get my real estate license. But before that, I was like sitting at home going like, I'm bored. What am I going to do with myself? And I have a dance background, so I decided that I was going to go and sub-lease a place to teach dance to little kids.

And that was the first time that I was like, I told my husband at the time, I'm like, I want to do this. He's like, all right, let's do it. So I, knowing what I know now, I was like way back when, I had the itch to be my own boss. And I didn't even know it. And so I went from sub-leasing to being a dance teacher to then launching a cleaning business to becoming a real estate agent. And now a business owner. I mean, those were all businesses.

And now the most successful, obviously, is WDG, the Wendy Davis group. and you're crushing right now with that. I got to ask you, you know, you're known for coaching. You've developed several leaders, and you also have done some of the biggest transactions in Southern California. What edifies you more? Is it developing leaders and coaching leaders and helping them blossom into, you know, top producers,

or is it closing a big transaction? I think that the greatest things that I have done is build other leaders in my career. I believe that sometimes my biggest role as a leader is borrowing my belief in someone until they can actually believe it on their own. So I feel like I always am borrowing my belief like, hey, you can do it until finally they get it. And they're like, all right, I'm going to go off on my own. And I really think that that's not only a passion, but it's what I was put on earth. It's worth to do. Yeah. Yeah, it's my purpose. You know, I really align with that because I was just in Atlanta and I was speaking on stage and my competitors were there and one of my competitors managed to build a bigger company than me with a sales organization so they had a bigger presence at the conference. And I trained that competitor. Like he worked under me for years and I helped him blossom and I helped him groom and I helped coach him up. And I said this on say, I said, you know,

Some of the best things I've ever done in my life is helping build some of the biggest mortgage companies in the nation. And there's no greater joy that I receive than helping others win. And me as a servant leader at heart, and this is like my purpose is just to serve, do God's work, and just help other people get better and blossom into their full potential. But really, like, it's the same analogy as watching your kids do better than you. Right. There's just no better joy than that. Like, I want my kids to just crush me and everything, whether it's sports, whether it's business, whatever it is.

Yes. I want them to crush me. And it's the same thing. Those will work for me if they go and they build a bigger company than me. Like, I win. Yeah. I got, that's the greatest blessing there is. So it really struck a lot of people.

I got so many people after my speech, I got so emotional after. And people like, some people wept, you know, like some people really just related. But that's what servant leadership's about is, like, helping others win, helping them, blossom into their full potential, helping them get to a place where they never thought that they can go. And, you know, it all comes back. I've been blessed more than I ever wanted to. But I still want to win. I mean, I still want to be. Of course. Of course. Do you sometimes feel like, you know, the skill, teaching the skill is not really like you're the hardest part about being a business owner. I think the hardest part about being a business owner or a leader or a team lead

is allowing other people to believe in themselves. And you can't teach that, right? Like, I can teach a skill. I can teach Caesar how to sell properties and how to negotiate and how to read contracts, right? And you could do the same thing in the mortgage company. But the one thing that we can't do is make people believe in themselves. But with time, I feel like your affirmations and people, your influence, you know, as a leader, starts making people believe that they can do it too.

That's right. Yeah, giving them the confidence to actually, you know, believe in themselves. Because a lot of people are very demoralized. And the society kind of portrays everything in a light that's not true, right? So people just, you know, they start to see the Instagram life and they start to see all these things that are all false, right? So confidence is a hard thing to really instill in someone's mindset. So you just got to show them that it's a reality. And for me, it's really easy to instill that. people because I come from really poor roots. I'm not like a super eloquent speaker. You know, I feel like I'm just a layman, right? I'm like, listen, I'm from dirt, right? I'm from Egypt. Poor guy. I drive a Hyundai. I'm really not much, you know, like you could

really smoke me. You're as part of me. You know, one thing I got on everybody's just charm. I'm pretty charming. A little people person, right? Yeah, yeah. So that goes a long way. Yeah. That's Caesar straight. He's a lot. He's a lot. people person. People love Caesar. I think they love you more than me. He just attracts people to just start talking to them. And I think you've got the same trait. Yeah. Yeah. So that's my talent. Right. And people have to just get over. They're like, there is no, everybody needs coaching. And one of the things I hate about my position in my life is that everyone just thinks I know it all or I got it all figured out. And what they don't realize is like, I don't know anything. And I need the most coaching.

Right. Yeah. Well, that's what? of what you just mentioned is when I think coming to two terms everybody needs to coach right we know that even the professionals even the pros need the coach but one thing you just said admitting that you don't know anything right that's the start of knowing that you continue to learn yeah and I learned that saying admitting that you don't know much tells you you're a very knowledgeable person because it allows you to broaden your scope of anything in life that comes your way So you keep your eyes open because you're always a sponge to get information from anything you want. And just apply it what's best your needs or for that moment.

Do you ever feel like I do? Sometimes I feel like, you know, who's coaching me? Like where am I getting, where am I getting uplifted? Like when I met you. Coffees with Joe Shallow. Yeah, yeah. I'm not even, this is not even just because you're here together today. But like meeting you excites me because I'm like,

oh, he's like me. Like he thinks like me. He's doing exactly what I'm passionate about. And you're at the level that I want to go to. And you don't get to meet a lot of people like yourself. We are the top 1% of the society. You're the unicorns. Right?

So we only get to see each other when we go to like these big, you know, conventions or like speaking events. And so today I was like like a magnet. Boom. Yeah. And it's funny because when I do these podcasts and I start to build these networks, it's like like like, like a track's like. And then I get to meet people on the same page with me. And I get to meet people who, you know, think like me. And there's not a lot of us. And that's why you have to kind of be diligent about attending, you know, various masterminds groups. And it's like, I know a lot of us like we're in our rat race. And we're trying to like win. And it's tough to pause and go, I got to go to this masterminds for two days. You know, like I'm so freaking busy. But like, then you're done with the masterminds or you're done with this conference. You're like, I really needed that. I really needed to go to that.

Like, I just got back from this conference, even though I was speaking there and I realized I'm like, I learned so much about the various technology that came out. I haven't been to a conference in like a year and a half. You know, and I only go to conferences if I speak at them. So I'm like, you know. What conference was it? It was a conference in Atlanta called Tag. It was a mortgage conference.

But so much has evolved in the tech space. And, you know, because of AI. and it's moving at such lightning speed that I'm like, I realize I got to be attending these like two to three times a year because the technology and the innovations are moving at the speed of light. And if I'm not there talking to these other founders

and CEOs figuring out what their, you know, roadmap is for really acquiring market share and implementing AI and really like, you know, leveraging the current platform that they have into my current business strategies, like, then... You're being left behind. I'm being left behind. So I'm going to make more of an active effort to attending these conferences just to understand what's out there because you only know what you know.

Yeah. Caesar and I just went to, well, I convinced them. Like everything. Tony Robbins. We did Tony Robbins last year. And I think that was your very first time attending something like that. So my industry has been more motivation through some guest speakers at Ursa, the big show for our fitness foundation. and now it's called HFA.

So that's where I experienced all that. But this is so different. Obviously, Tony Robbins is amazing, right? Yeah. He's just a different level. On a whole different level. And I followed them for a while back and great. But Wendy pushed it that he was coming here in Orange County and saying, let's do it.

He came to Orange County? He did. Yeah, he was in Orange County. Where was he? The Honda Center. So how long was that conference? Three days? Three days long?

Yeah. It was three days. and it was honestly as a couple. Eight hours a day? Yeah, all day, longer than that. And he spoke the whole time? We walked on fire. Okay, Joe?

We walked up. Have you walked on fire before? I know some of the speakers I talked to do the same thing. They walk on coals. Does it hurt? Not at all. You know, it's all mindset. It's everything we're talking about right now.

The whole thing. Yeah. He prepped you. This was so, and just experiencing. Remember, he's a motivated guest, whatever you want to call what he does, right? I think he's just, he touched. He touches everybody's part of life in different ways.

But the day, everybody knew that everybody was going to do a firewalk that evening. And I'm going to prepare you. So we start the day saying from the very beginning, I'm going to prep you to be ready for tonight. And tonight might be 1 o'clock, 2 o'clock in the morning. So remember, that day started around 9, 10 o'clock. We all walked out by the end of the night, prepared, because he prepped our mindset for it. everybody shouting outside, walking barefoot, outside of the Honda Center to walk on these colds.

And you don't feel it. But just seeing the scene, I mean, the intensity that everybody in that stadium, right, did it. And with confidence, and that's what he led up to me. I mean, that's amazing. That's cool. That's a trick. I've never done a Tony Robbins conference.

You got to do it. I've seen him speak a few times. And, you know, four or five hours, he'll speak. And usually there's a lot of redundancy when I see him speak, but, you know, it always hits me. But why do you think it's redundant? I mean, because people don't listen the first time it's said. But awesome.

I did it on to them. You know what I mean? But I can't. He speaks for eight to ten hours every single time. Yeah, it does. It's just amazing that he could do that. We're going to do business mastery next. With him?

Yeah. And David Destiny. Three days long? Well, we're going to go to the island. He has his own island. In Fiji. In Fiji. Yeah.

We're going to go to Fiji and do the date with Destiny and Business Mastery there. Yeah, we signed up for the group, the coaching. We're serious about killing it. Yeah. His company just launched a couple of years ago. So I know that his company is a multimillion dollar company. Which company? Oh.

We train. Yeah. We train. You know, it's a multimillion dollar company. And he's seeing it for himself this year in 2026. So we're serious about what we're up to. And for myself, You know, I truly believe that I have so much more to scale.

You're just in your infancy. I feel like I'm in my infancy. And we're already like, you know, top company here in California. Yeah. And I really feel like we're just getting started, especially because, like, the platform for my voice is just really starting to echo now. And I can really attract so much more talent to the organization. And we're really building an incredible foundation right now.

Yeah. with our technology and the marketing that we're providing our people. And I really can put our platform up against any company's platform and say, we're crushing it. We're beating everybody with the resources and the optionality and what we're doing in terms of value proposition for our other broker partners. Well, one day we'll be doing this podcast together. Yeah, yeah.

I'm putting it out there. All right. Manifest it. I already did. We can also collaborate at any time. We're working together and scaling up together. That's what we're doing. We have another sector of the podcast that we are launching that's going to allow me to have these kind of like collaborative opportunities.

And we could start as soon as you want. Well, let's do it. As soon as you want. We talk to the. And that one is. Let's get some coffee. Let's get some more coffee. For me, this is a people business.

So it's all about collaboration. It's all about opening up opportunities. It's all about building your network. And one of the things I found through podcasting is this is the best way ever to build relationships and to build networks. If you go to my house, and I said this on stage, you go to my house, I live like really well below my means. I word Travis Matthew close because I get it half off because I had the CEO on my show. Half off I guess. Also, they're great.

And if you go to my house, like, you got the water machine comp, you got all types of clothes comp. Everything in my house is comp. And the reason for that is because I get to meet these people on my podcast and they just send me. free stuff. Yeah, I love it. It's an amazing opportunity to network. I don't want free stuff. I just get free stuff.

And I end up living like everything conced, which is amazing. Law of attraction. Yeah, a lot of attraction. So it's like the truth about wealthy people, they get wealthier because people just give them stuff. That's right. That is true. Yeah.

Yes. Well, don't we know that? Wealthier, get wealthier. When you have that fame, you have money, right? What did a lot of businesses do? They comp you. Why? Because you bring more advertising.

for their facility because you're there, right? So they know it's worth your dinner or your room for free because you're there. You're free marketing. Yeah, so I'm a walking, talking marketer. That's right. If I put something on my story, I expected to. Yeah. You have many.

You have any stamped on your forehead. I see them all. So everyone likes to give me some for free. I'm like, all right, I didn't ask for it. I don't have anything to give you. We just getting started. Which is amazing, by the way. And you're incredibly charming, and I know that we could do big things.

And you run a big real estate company. And there's a lot of opportunity there. You guys do, you're in my space. I have a real estate company. We only have a couple hundred realtors. But it's not like, that's not my niche. My niche is I have a thousand loan officers. I want to build them up.

I want to help their business grow. And I'm in the business of creating businesses, other companies. So we have, of the thousand loan officers that we have, I would say about 700 of them or six or 700 of them were independent broker owners before they join our company. And we managed to basically give them so much of a value proposition to join our organization that they said, you know what? why am I running my own company?

Why don't I just go piggyback on this company? They're national. They're going to give us millions of dollars worth of the investment structure every single month and I don't have to pay anything for it. How many companies do you own now? I mean, so... Real estate mortgage.

There's the real estate company. There's a mortgage company. There's a podcast company. There's a, you know, like a real estate development company. And what's your goal? I mean, you said that you want to build more companies, right? No, no, but under my company. Oh, within the company.

Emortgage capital, everybody's, a subsidiary and has their own company. Got it. They run their own brokers. Like you have the Winnie Davis group. They're all group names, team names. Right. Okay.

Got it. Got it. There's hundreds of and hundreds of group names and team names and other trade names and DBAs. Okay. So they all are of the mindset like, I don't need to do this on my own. I have a massive ecosystem to leverage. And I can scale infinitely, you know, with Joe's guidance.

Because you're giving them like a business. It's a feeder. I give them, yeah, a complete. end-to-end ecosystem solution for them to scale. With just tons of resources. And I dive deep into like lead gen and data and marketing and recruiting and compliance and all the things that the minutia that they don't want to deal with. So my whole business model is just to attract talent and recruit talent.

And the whole reason for all this brand development is more talent. And I have a very macro approach. I have to reach millions of people to find 50,000 people that do business. That's right. So I got to reach millions to find this little small. The 10%? Yeah. The 20%?

No, no. There's only 50,000 originators that do business in the whole country, 50,000 people. Luckily, we're nationwide. And I got to do all this work to, you know, get my brand out to millions and millions of people. Just so that 50,000 knows who I am. But guess what? They all know who I am. So that still works.

Yeah, it works. Somehow the algorithm is like, this guy's in the mortgage. It's just pushing content to mortgage people. Yeah. Yeah. I love it. All right. Let's talk about leadership because you've developed a lot of leaders.

You have to. Now, what do you see that great leaders do differently? Well, we talked a little bit on it. We talked about the morning routine. I think great leaders always have a routine. And it has to start with their mindset and with themselves first before they go out into the world and start looking at emails or anything like that. I think it really sets the tone. Not only working out because it's not about just working out.

I think it's about really working out the mind. When your mind is on point, everything else follows. You don't have to try that hard. So I think that that's what really sets leaders, a great leader apart. And people who have systems and a plan, here's where I get really upset being a coach. You tell people to write a simple plan, like a third. 30 days. I mean, before, when I first started coaching many years ago, I used to say, hey, let's do a one-year plan. People would be, like, running from me, okay? And most people don't

have a plan, but great leaders have a plan. I know you do, and you had one many years ago that brought you here, right? Yeah. And so I think that having a plan is one of the greatest things that any person who wants to advance or excel needs to do. Because, you know, because because that's what a successful leader has, a GPS. I love that. What about you, Cesar? Well, planning has been a key to some things in my life, which is sports where you started a young age, right? Off season, in season, postseason, right? So training was part of my life.

So that's how you took the planning in that aspect, right, the physical stuff, knowing they had to do things in the morning, know what you have to do in the afternoon. And so all that we're talking about is routine and consistency, right? You stay to what your end goal is going to be, right? So whatever it is, you take it from physical to mental to business, relies on all those three aspects. So it's how excited of that plan for you, right? They make it gets you going. And once you start seeing results, the more you start putting more into it.

Well, I love what he what you said. about having discipline and being consistent. And, you know, if I had to just narrow it down to three things that, you know, leaders have or that other people don't, is discipline, consistency, and mindset. Because you have to have the right mindset in order to get the bank account that you want. Because if you don't believe in yourself, that bank account's always going to be zero. Or it could grow. but if you can't be consistent on the things you say you're going to do, guess what? It's going to go back to zero in a nanosecond.

That's right. Now, one thing I'm big on is mentorship, and I'm always seeking counsel, you know, because wise counsel is hard to come by, especially as you climb the ladder of success. And, you know, I noticed you guys just went to Tony Robbins. I'm sure that was great mentorship. How important do you think mentorship is for something? success. It's like oxygen. It's, it's, it's like oxygen. So the saying goes is this. In order to be or who you are is the people you surround yourself with, right? If you look around you, if you find

yourself all your friends being successful, you're part of the success. Now, if you have, you know, are not there or say you're something negative in your life, we'll look at your friends. See, they're involved in the same thing. So you are what your environment is. I think once we seek out something bigger, we reattract that for yourself, but you learn for those people. They've been there. Why, you know, part of the

whole, and this is besides Tony Robbins, but he made a point. He always surrounded himself where you want it to be, someone that had already done it and created cheat codes for everybody else. His whole system is about creating cheat codes for everybody else to get there. So

he did it, and this is a business, he's a billionaire, and he's done it. So why not you seek out that one person you're trying to be and ask them? But here's your thing with people. They're scared to ask that question or scared to go approach to person. They're scared to grow. They're scared of change. They're scared of change.

You know, having a coach is the number one thing you need to have. You know, and some people will say, well, I don't have the budget. Well, nowadays, you can literally pay for small workshops like to come and listen to you or, you know, do a one-week workshop where it's not going to cost you a lot of money. And you can go online, right? We give school for free. We have a school course that's free. Oh, there you go.

There's all types of free stuff nowadays. Yeah. So those people have the chance to improve themselves. They get better, right? Level up. I mean, but we all, we look at the, like anything in the very beginning is the mindset, are you ready for it? Are you ready to take that step?

Once you make that commitment to yourself, I'm ready. And then you jump in. I think of myself like an athlete. You know, athletes have coaches, right? Without a coach, there really isn't a team. They're not winning games. They're not losing games, right? They're not training.

There's no coach. So if I'm an athlete and I want to be, I want to excel in my business, I need to, I need to train. And I need a coach to help me train to keep my, keep me accountable, right? to show up. And when I, when those days when I don't want to get out of bed because I didn't sleep well, I need that coach to like pump me up and like say, hey, let me remind you what you said you wanted to do. Let me remind you.

So again, I was at this conference. Tim Grover spoke. Yeah. Yes, we do. But Tim Grover is the mindset coach. He was the mindset coach for Kobe Bryant for nine years. The mindset coach for Uncle Jordan for decades, right? Yes.

And he asked the audience, he's like, do you know what? all these superstars describe winning as? What would you say winning? What would you say winning is? Winning for them was he asked hundreds of the top superstars. And winning,

what does winning mean to you? What does it mean to me? What would you describe winning as? Like, and I'll tell you what he said. Yeah, to me, winning is the after fact of what you accomplished to get ready for that. So it was just something to,

winning was just part of it, because all the preparation ahead of time was just part of it. Everything I learned, right? It wasn't the goal. The goal is being the best at that moment every day to get there and the outcome was to win. Yeah, but describe winning in one word. Sacrifice?

Yeah. You're on the right track, yeah. Because it's a sacrifice. It's not easy to win. Yeah. It's pain. It's exhausting. Yes.

It took time away from the family. It hurt. Yes. You know, it was suffering. Like everything that you did not think. No. It's not positive. Literally, my whole physique went down because I can feel what I've gone through to be where

I'm at today. And even with Caesar, like Caesar, you've gone through so much pain to where he is today. It wasn't easy. So when you say that, right? So about sports, right? Tim Grovers, and it dawned on me. I'm like, describe winning in one word. And every, like, that's what Jordan said.

That's what Kobe said. It's sacrifice, it's pain, it's suffering. Yeah, it's something that you give up. It's funny that we're saying that because I've never had anyone ask me that question. Yeah, to me, a lot of the stuff he said was so thought-provoking. Right. You didn't think winning was out. Yeah, but it's the one thing,

I'm going to put it in the words of, well, the life of a bodybuilder, being the number one guy, Mr. Olympia, right? Running Coleman, J. Keller, Phil Hilley, whatever. What they've done for the lives, they sacrificed everything else to be that champion for that one day,

right? Right? But the amount of work they have to do is incredible. The whole program, they have to eat in the program, but that's what it takes in order to win. right and no one describes everybody thinks to win the glory and but like you said with with cobi as we know was just a monster to work every day in and out right used to see him as a sports club l.A. when I used to

work there just a discipline he had right well Jordan's way before time but in Chicago but I able to see Kobe coming to the gym in the morning and work out yeah it's just the type of person you have to be in order to be that level it's just amazing that's where the book, what is it, grit? Do you have grit? I forget who the author is, but it talks about that. It talks about, hey, you know, success is now, right? But it took many years and the consistency and the repetition of action for so many years or months to get to where we are today. And I think sometimes, I mean, this happened to me before, like, you know, 15, 20 years ago when I started learning about leadership because that's not something that someone taught me in college or in high school.

It was something that I learned through mentors and coaches in my business career. And, you know, I think that it's something that's hard to find is someone to come and show you, hey, you got to go through all of these steps in order to become successful. People don't think of it that way. They just think like, okay, if I do A, B, and C, then I'm going to get D. when in reality you've got to go through the whole alphabet probably once, twice, three times before you actually get to the equation of success. I really truly believe in that. Yeah, winning is not easy.

It's actually the hardest thing ever. And it does involve just a lot of sacrifice to get to that end goal. Guys, what you guys have working together, it's a beautiful thing to see. I want to ask you guys, like, what do you admire about each other professionally? professionally for me it's able to see it live it right because I get to see it for the very start of the day

in the morning just the rituals and the discipline that she has just to go get it right that her mentality is just to make it happen I call it I always make the funny thing when she wants something

just make it happen Wendy and she does it she figures it out it's not going to stop her right but that's the mentality she has. And knowing that everything's possible. And I seen it when she was 16 years old when I first met her.

She was a dance competitor and she wanted something so bad. She ended up working so hard, got her scholarship in Hawaii for the dance program out there. And then when it was time for her, hey, this is what I want next to make the clippers, cheerleading. And then sacrifice in what she put that goal out there and she got it. So everything that she put her mind to that I, that I've known her to what she's done, she works hard for it and gets it.

So the mentality. You were super steer later, too? I was. And then you sold them all their houses. I did. Actually, it did. A couple of them. Yeah, who'd you sell their houses?

Lamar Odom was one of my clients. Okay. Yes. And, you know, I, you know, I always forget that little piece of my life. And it's such a big piece to talk about. Because when you think about it, right, we've been talking about mindset and leadership and the grit and what it takes. It's not pretty what I had to do to go out there on an open cow call, they call it.

It's an open call. There was thousands of women that wanted to take over three spots that were available at the Los Angeles Cooper Girls. And I trained one year. I said, you know what? I want to be an NBA cheerleader. So I trained for a solid year every freaking day. Okay. and I showed up to the open call.

I was 475 was my number. I auditioned against thousands of people and I got one of the three spots. Wow. But I'm telling you, I was prepared mentally and there was nothing that was going to get in my way. Like, I just knew. And here was my strategy.

People are like, well, why weren't you a Laker girl? Well, it was a strategy. Los Angeles Clippers auditions was first and I said to myself, what if I don't make it to that one, I've got a second chance. So, but I ended up making it. So that's my story.

I mean, you should have charged for the Lakers, though. Come on now. Come on now. You've sold more houses today. Yes, yes. Well, you know, I was able to be friends with Vanessa Bryant. And I got to meet her. And it was, you know, it's such a pleasure to be able to meet people like that in your lifetime,

not knowing where things are going to go, right? Yeah, you kind of remind me a little bit about it, you know. Thank you. Same vibes. And what do you admire about Caesar? I admire many things about Caesar. I think one of the things that I admire about him is his resilience. You know, he's been, he's gone through a lot.

And to be able to see you, babe, you know, succeed the way that you are today, it says a lot about you and about your character. and, you know, your trait, your strength with your business, you know, your charisma, your loyalty, you just, you're like a magnet and you attract business because you have that talent, that charisma. But I would say that's how I look at him, you know. I really look up to his hard work and his resilience. You're a part of the journey and you're part of the big push. So thank you.

Oh, I love you, honey. I love you. I felt like I was in a wedding ceremony. I can't forget the biceps, huh? Well, yeah, can't forget those, you know? I feel like he's like my, what is it? My bodyguard. My bodyguard sometimes.

My dad says, where's your bodyguard? Oh, he's not home yet. He's got that Riz game. Yeah, yeah. Now, what advice would you tell the audience, those listening, you know, up-and-coming realtors, up-and-coming mortgage professionals, up-and-coming, you know, young entrepreneurs? what's the best piece of advice you would give them? It's a big question.

It is. Yet it's a simple answer. Number one, I would say write out a plan. Write it out. Write it out. Write down what the goal is going to be. I don't care if it's on a piece of napkin. Just freaking write down what your goal is going to be.

Number two, go out there and find yourself a mentor and in an environment that you can immerse yourself into, that's going to bring you up and teach you everything you need on the skill set side of things, whether you're a mortgage or a real estate agent. Okay. And number three, work on yourself. Work on your mindset. Every freaking day you got to work on those affirmations and gratitude because that's what's going to bring you. That's what's going to bring your bank account up to a million dollars. That's right. And what about you, Caesar? What advice would you have You get young, aspiring entrepreneurs. One thing is put yourself out there,

meaning talk to as many people you can, what you're trying to do, because a lot of people are willing to help you, right? So if you don't let them know your new venture, say, hey, I'm a realtor now. Hey, do you have anybody interested in looking for home, right? So asking those questions, like I mentioned, get out there, expose yourself, put it out there.

Because without them knowing what you're doing and announcing to the world, right? Hey, this is who I am, this is what I am, this what I'm doing now, who's going to know, right? So one thing is people connection is the most important thing. I think when you mentioned about having a trade to meet people and have a conversation, well, as a start of finding out more about that person and giving you permission, to start asking for things.

Because without that, you know, start that communication, just get to know a person. And then they're willing to find out who you are and you get to know who they are. and you find a common interest and ends up being sometimes a friendship, sometimes a business. But it's the start of a conversation. That's why I say put yourself out there. That's the easiest thing you can do without any money, right?

And then, you know, just once you start getting a momentum, then seek out lead generations or go to up to meetings, show up to different things, some opportunity to know you're available for business or just to combine yourself with somebody else. I like what he said. Give yourself permission to win. Give yourself permission to win.

And in order to do that, you've got to be open to receive. It's really important. Yeah. You always have to be receiving. Most people don't know how. How would you tell people to receive? Practicing self-worth. When you believe that,

that you are worthy of whatever you want in your life, that's how you start receiving. You got to practice self-worth. I love that. Mm-hmm. All right, before we move on, I got to ask you something that just popped in my head. What? What's the craziest thing that you've seen a real estate agent do to get a listing? To get a listing?

Well, I do have a story about someone selling a listing. Okay. What the craziest thing he did? All right. What's the craziest thing? Well, I mean, it's just a crazy story in itself. I mean, he had a listing. He had a listing, okay?

And he was the listing agent, and his buyer was representing himself. He was his own broker. And the next thing you know, the buyer who was walking through the home is kind of a sad story. Should I say it? Sure. He got murdered. He got murdered, okay? And so the agent comes up to me and says, oh, my God, Wendy, what do I do?

You know, this just happened. We saw it on the news. And I said, well, are you still going to sell the home? He's like, yeah, yeah. So he ended up selling the house, even with the murder that happened in the garage. I'm sure there was a discount on the house. Yeah, I think it was being all of those. I told you it wasn't a great story because it's sad, but he sold the house.

Yeah, I had a discount. At a discount. I heard if there are murders in the house, you get discounts. But then it's L.A. Like, there's always work on. Always. Yeah. Apparently, he was tied to some sort of mafia and who knows what.

Yeah. Very common. It's so common, yeah. I got some funny questions for you. All right. What's the most expensive broke behavior that you see people doing today? Oh, gosh. Perception on Instagram.

You know? I mean, what else? They're selling themselves on Instagram for something that they're not. I mean, I would say that's something that people are doing. They'll show up, you know, fully loaded with the proper jewelry, the nice watch, the nice shoes. Yeah, I think it's a, I think it's a. And they broke? And they're broke.

And go all in, right, with fashion and buying this expensive. Yeah, as you say, it's the look supposed to sell, right? So you're buying all this expensive clothing, purses, jewelry. But you haven't sold one. piece of lifting around. So I think that's the second part. Actually, you're right. You know, I see people walking around with like beautiful purses or really nice watches

and I'm looking at them going. Cars. Yeah, I haven't seen you sell a property yet. Like, what's going on here? So I have no idea where they're getting their funding. I think they're all, you know, trust babies, baby. We see a lot of that new port. Yeah, a lot of trust babies.

Now, what matters more to you guys? Money, freedom. family or impact? One thing you didn't say. Peace. Peace. Peace is the most important. Peace to me is one of the things that I found out just recently, right?

That's when he mentioned all the changes in struggle that I finally this last year found peace. And it has given me freedom, has given me wealth, happiness. It does that to me. So I found that the most valuable thing because I'm at rest. I feel good to take on the rest of the water you to take for that day. So that's one thing that I learned. That's valuable to me.

I think you know what my answer is going to be. Say it. I love impact. I've always been that one, you know, I wake up in the morning and I'm always praying, how can I impact the one person that needs to hear something from me today to make a difference? And I've always prayed over my daughters and my family, you know, and I want, that's where it starts. It starts with your family first, then your friends, and then the outside world. But for me, I would say I'm here to

impact, to impact the world. Servant leadership, baby. Yes, absolutely. Now we're going to get into a quick game show here. Okay. What are you doing? He's going to explain the game. Okay, so you guys are going to point the arrow at each other. Okay. You have me high on coffee right now.

Yeah. I feel like, it's like a little shaky. Why are we so shaky? So you're going to point an arrow at each other and who's likely to do each thing here? Okay. I'm going to ask you a couple. A question? You're going to be like, this guy, no.

Or me. Yeah. So, who negotiates harder? Oh, that was quick. Both of you said the same thing. Me? Oh, I'm sorry. I was running the wrong way.

Sorry, right way, wrong way. I thought it had to fit ready to go. All right. We're in line. You're cheating. No. Just kidding. Who's more competitive?

Oh, wow. She's winning. Who's more likely to answer a client call at 10 p.m. I might wait. I'm usually sleeping by 9 o'clock. Are you kidding me? I would never answer a call at 10 p.m. I wouldn't answer.

You're going to like this one. Who spends more money? That's a tough one. Oh, wow. Because... I think he does. He spends more money. Really?

Yes. You got the YSL belt and the YSEL bag. I buy the black T-shirt. I buy the big things. Yeah, like what? The Harley. No, that's paid for it. I buy the stereo systems, things in the house.

He's always spending. You know? I get it. Yeah, he's always spending. And I'm like, what's going on? Who apologizes first? God bless Who's more stubborn

That's for sure Who would survive a market crash better Both you said We did It happened Yeah it happened COVID happened 2008

Well I've been in You know because you know I've been in the business since 2004 Yeah Yeah So who's more likely To buy a fixer up Okay. Now, who is the bigger risk taker?

We're both big risk takers. That's scary. In a relationship, you always want one that says, Hey, babe, that's not a good idea. So you're both just big risk takers. You go big and go home. We're either going up or you're going to see us on the street next year. Last question, I know the answer to this one, I think,

but who's boss here? Can't you tell? I'm loving. I'm loving too. One last question. If your relationship was a house, what's the feature that makes it the most valuable? Her in it. Oh, how sweet.

That was really sweet, honey. I can't compete with that answer. That's a good question. You too, honey, you too. No, we always say when you're not home for some business event, I have to be home by myself. what I tell you every time. You can't sleep.

If I was a girl, I would have to see. You both have been such a pleasure to have on the show. If people want to connect with you, how can they find each of you? Yeah, absolutely. Find me at the Wendydavisgroup.com website or call me up 310480-660. Oh, I dropped their phone number on you. And find me on Instagram at Wendy Realty. And what about you, Caesar?

For building businesses, like for fitness companies, it's going to be we train fitness.com also at We Train Fitness LLC. Perfect. Guys, it's been a pleasure to have you on the show. God bless you guys. I hope you guys keep dominating. Yeah. Please invite me to the wedding.

Absolutely. You want to go to Kauai? Yeah, actually I love Kauai. Destination wedding. Maybe. Let's go. November 1st. Oh, man, that's going to be awesome.

Yeah. You guys are awesome. Thank you for having us. Thank you. So much fun. Thank you.