Collector Nation - Snype, PSA, Fanatics & More — Major Shifts In The Card Market

Episode Date: November 21, 2025

SUMMARY In this pre-Thanksgiving episode of the "Trading Cards and Collectibles" podcast, hosts Ryan Alford and Brian Ludden discuss the latest trends in the trading card market, including rising and falling player values. Brian shares his experience opening three storage units containing five million cards, uncovering valuable vintage sets. They also talk about the challenges of running a collectibles marketplace, the importance of competition in the industry, and upcoming events like the Chicago Sports Spectacular. The episode highlights the community aspect of collecting and encourages listeners to share their favorite card stories.   TAKEAWAYS Discussion of the trading card market dynamics, including marketplaces and grading volumes. Brian's experience purchasing three storage units containing 5 million trading cards. Discovery of valuable trading card sets, including a full 1971 Topps set. Review of recent market trends, highlighting rising and falling player card values. Notable players experiencing significant value changes, such as Bryce Young and Bo Nix. Impact of injuries and off-field issues on trading card values. Challenges associated with running a trading card marketplace. Importance of competition in the trading card industry for growth and innovation. Upcoming events in the trading card community, including the Chicago Sports Spectacular. Introduction of a new segment for listeners to share personal stories about their favorite cards.  

All these marketplaces, like, it's free, it's 1%. I'm like, no one gives this shit about 1% commission. There's a reason why I haven't even dabbled in a marketplace. We have 3 million people, 325 million cards, and I'm still not confident that a marketplace would work. It just takes time. And actually, last month, there was 2.7 million cards rated, which is the all-time high.

And PSA just keeps getting more and more of that. In any in these little industry spots, is super important for them to figure out how they're going to do it. What-Nabay, Fanatics, PSA. You need competitors because they help raise the category overall. It creates more business and more marketing and more dollars into elevating and creating demand of the category. And so we need some those other players to come along.

Welcome to the Trading Cards and Collectibles podcast on the Radcast Network. From chasing grails to Colin Bluffs and going inside the hobby. Are you ready to collect? Let's get at it. Here is your host, Ryan Alford. Hello and welcome. Trading cards and collectibles here on the Radcast Network. Brian and Ryan coming to you, as always here on our Friday episode, the Friday.

Before Thanksgiving week, I'm feeling thankful because a good friend Brian Luddins here. What's up, Brian? My favorite holiday, by the way. Thank you. Yes. I love Thanksgiving. I like the... You know what?

It might be a sign of us getting older, Brian. I don't know. But I think I might like Thanksgiving better than either holiday and better than Christmas, maybe. I don't know. Yeah. First of all, you don't have to buy gifts. So there's no pressure. You get the family over, eat good food.

And it's like, by the time you buy your wife, Christmas, anniversary, sweetest day, Valentine's Day, every other day, something. You know, it's a lot of pressure. You run out of things to buy. But Thanksgiving, you watch football and you eat. And it's my birthday weekend. That's right. Is your birthday next weekend?

November 30. Oh. You know why I like every reason you said. And it shouldn't be this way, but I'd feel like it is. Thanksgiving. I actually feel like you kind of get almost the whole week. Like, at least for most people, you know, it's like Wednesday to Sunday, it feels like the Thanksgiving. And for whatever reason, Christmas kind of comes and goes.

You have Christmas Eve and you have Christmas Day. And if that falls on like a Tuesday, Wednesday or something, I know a lot of people take off and I get it. But they're fortunate enough to do that. But like, it just sort of comes and goes really quick. Thanksgiving, I feel like, is like a five-day holiday. You got Wednesday, even if you work summer Wednesday, Wednesday afternoon, Wednesday night, Thursday all day. Then most people are definitely off because Thanksgiving is on Thursday every year. So most people take that Friday off.

So Thursday, Friday, Saturday, Sunday. It's like a four-day true turkey fest, football, sports, family, everything, right? That's it. I think you nailed it. I mean, when Christmas is on a Monday, there are. Tuesday. It's like you're going back to work that week. Yes. So, yeah, I'm looking forward to it. It's been a busy few weeks here opening the store, get it, well, really getting the studio set up and then did get the retail license here. And we do have a name. So we're going to, we're trying to. I'll say, Brian, I know you're doing it. Look, you're in the freaking Ranger Stadium. We got to go a little. little smaller here in South Carolina.

You know, and I'm trying to, you know, I'm not trying to compete with the Loddx trading card store at freaking Ranger Stadium. However, for us smallings, um, collectible station here, I do, I did, you know, I had a couple calls today and I was like, I do want this to be a national destination store. Like, you know, if you come through South Carolina, you're a collectible trading car guy or girl, whatever, you don't want it to be something you, hey, on your bus. bucket list, but on your collectibles list or something. Yeah.

So, and I think we can do that here. So I'm kind of pumped up about that. That'd be pretty cool if they did like, you know, like when kids go to Major League Baseball Parks, they give them like a sticker for every park. And there was like a shop in each state that if you went to, you get a sticker from tops or something. And then if you get them all, you get like a. There's an idea for tops.

We'll share that if we get Mayhan on here. We're still working on those details. And we'll go like, that's it. The, you know, Topps best Americana, you know, Topps baseball football, trading card Americana store list or something and come out with a, hey, we all get our own cards. We'll have the Luddx card shop on their most innovative,

like badass store. And then mine's more of like a tech meets studio meets small town, you know, train feel. Because every time that train goes by, we're going to do discounts. If you're in the store and the train goes by 10% off for everybody.

Yeah, that's amazing. We're by the L tracks in Chicago, so I would go broke if I did that. Yeah. But I like it. But, no, I love that idea. That's a good idea.

Hey, write that one down. Another thing to write down. But that's a killer like a bucket list or just, it's not that you're saying you're the best. best card. It's not best, like, trading card shops. It's just, like, can't miss. Like, destination, like, here's the word I was looking for. Destination trading card store. There are some amazing shops, even in upstate, South Carolina, that I would call great places and great owners to go get your fix in.

You know, go, you know, get some cards, make some trades. Absolutely. But I'd stop short, and I love all of them. but I'd stop sort of going. They're not destination stores, though. They're just great transactional, good selection. You know, they check a lot of boxes, but it's not a destination. And that's what I want this to be. Yeah, I mean, that's, you know what? Actually, it would be really cool to go to Alaska and Hawaii.

Yeah. Start there. Exactly. No. Hey, all states included in Puerto Rico. in Puerto Rico Equal opportunity, you know,

either land nor not. Geography doesn't set this, you know, it's all if you're part of the United States in some way, shape, or form. That's it. Yeah, we should just, we should just, um,

set it up. But you have to get, you have to legitimately give like a really good prize away. Like if we did the Radcast, Luddax, you know, partnership and someone, does gets through there, then, I mean, we got to give them something good.

Exactly. Make a map and have, you know, points on it. If they get to each one, you fill it up or you, you do like your, your monopoly board or your bingo board or whatever. Like you put a sticker like you said and you fill it up, you fill up the thing. Get like one of those calendars that absolute does, like those absolute football calendars. It's like the advent calendar or whatever. Yeah, we bought one last week. Yeah, those things are cool.

But do one of those, but with a sticker for each store, so then when you complete it, you win two shares of Loddick stock. By then, that would be, hey, who knows what that would be worth by the time that happened. It might be worth, yeah. If we can pull this off, that'd be great. That's going to help. I know. Collectibles.

dot show is where you'll find all of the channels and learn more about what we're doing. And ultimately, hey, we want to hear from you. You do case hits at collectibles. We want you to send in your favorite pulls of the week. And here's the difference. This isn't about just value. Hey, we want to see some $10,000 hits. Had a couple of those myself a few months back.

But it's not just about the values, about what you're collecting. What means something to you? Share a story. Share a video of you holding up the card that you hit last week. that was your favorite player and you nailed it. So case hits at collectibles. Show, send in those videos. I want to know the stories.

We're going to bring them to life here on the show. We're going to do a segment each week. Once we get rolling and get some videos in, where we share that on the show with us. We want to feature you on Collectibles show. How about your bears, man? They are the worst seven and three team I've ever seen. Are they worst in the Broncos at eight and two?

And I like, they're both kind of. of the same, it's weird. They know how to win. Look, the difference is they have coaches that know how to win, right? Yeah, I mean, you got to take a win as a win. And then I felt like you and I talk about. But at the same point, like, there's a realistic, you know, you got to be realistic here.

And when you're beating really crappy teams because you have to get the last drive three weeks in a row, I mean, those, you know how seasons go. There's seasons where every single one of those are losses. And there's seasons when they're all wins. And the Bears have had back. luck and now they're having good luck this year. But they can easily be three and seven. Yeah.

So Jaguars beat the snod out of the chargers. I was happy. That was crazy. Like I looked at Herbert's line. I didn't see the game, but I'm like, I've never seen numbers like that from him. Jacksonville's defense, they got to do coordinator in there. And he's, he's been the bright spot. And Trevor's been uneven, but had a good game.

And they put it all together. finally. I mean, they're six and four. They're quiet six and four. And then the Buffalo, Buffalo at Tampa Bay, I watched more of that game. That was a great game. Back and forth.

Yeah. It's a good weekend. You know, my direct favorite team, my quasi, you know, I don't, I don't want any,

hey, don't even DM me and say, you can't have board one team. Yes, you can. Got my nostalgia, all my Clemson guys, DTN and Trevor at Jacksonville.

I got Buffalo, who's my true favorite. team with Josh Allen. And then my, I grew up watching Sweetness and all the Bears and all the Chicago Clubs and Greg Maddox and everybody else, way before he's a, way way before he was brave, by the way. And so don't tell me or ask why. I had two stations and one of them was WGM.

So suck it. But three teams, my Bears, my bills, and the Jaguars won. It was a good weekend. Well, we'll get you, we'll get you the. to a Bears game one of these days. I can't wait. I'm going to hold you to do that. They were the original favorite,

just by the way, for a kid growing up way before the Carolina Panthers existed. You know, and they're in Charlotte. They're in North Carolina, not in South Carolina. Look, this is what the Carolinians have to deal with.

Oh, look, South Carolina gets to be told that we're not big enough or important enough to have a team in South Carolina. everything's just Carolina, but it's in North Carolina. Yeah. Nah, no, no, no, no.

You can't want that. You don't want that. So I'm kind of rooted against the Panthers because of it. It's like, you're not us. You're South Carolina. You're North Carolina. It's like there's two twins and one's really hot and the other's not. Yeah.

They're like, I don't want that. No, I'm good. They're not identical. You're like, are you all identical? You can't help but hide that expression on your face. Like, why you don't think we look like? That wasn't what I was saying. That's North Carolina.

Did I say that? Yeah, that's North Carolina. And look, the people are very different, too. Let me tell you, go spend some time in North Carolina. They come to the South Carolina. A lot of things are different. It's like the north side of Chicago and South Side. If you're in the north side, you're,

and that's where you want to be. That's the attractive female in this case. the south side is not. Yeah. Greenville and Charleston are in South Carolina, two of the hottest both temperature and growth and cool factor cities in America and fastest growing. And they're in South Carolina. So I digress.

And Charlotte's cool. I like Charlotte's the city. It's not bad. But anyway, we're not the little step cousin here. Hey, what's happening with any news on the trading car store for? you? No, man. You know,

you know, we're just in build phase, right? I mean, it's just like, we're just building it. We're getting stuff delivered, you know, like, it's just like, it's a mess. It's a mess. Just like our office here in Chicago, we're moving in the month is a mess. Like, I feel like everywhere I go is a mess. That's how I felt for, uh, you know how I've been last. I'm, you, you've sensed the difference in me.

You sense how I'm coming back to life, like the Ryan that you know and love. Like, it's because. I was living, I called it in a, I'd get in my car every morning. I'd go, I'm just disheveled. Every part of my life is disheveled. I don't like being disheveled. Like, that's how it feels. Yeah, and that's how, now you're on, you're up.

And I'm on my now. Moving offices and building a store. Yeah. Yeah. Amongst other things. Yeah. Yeah, you got nothing else going on. You got to tell people, I think it would be cool because it was cool for me.

I was like a little kid, like listening. You went into the. the storage unit. Is it yesterday or today? Today. Yeah, tell the story, Brian. So I have a picture. I'll show you a picture.

And it's basically 20% of the shop. But I looked on the top of the, and I've gone through 10% in these boxes. So I look, and also I see, it looks like 1991 tops, full set. I'm like, whatever. I mean, obviously, he's got a thousand. I have a thousand of those.

I pull it down. It's the whole 1971. set, top loaded, all the grates are in there. I'm like, and I was looking at them and like, I think they're between sixes and sevens, and which I think those, just by itself, raw is like a $1,500 nugget, I found. But it's fun going in there. I mean, I have a couple guys from the company, like on their off days go there and probably steal shit, you know.

Yeah. Half a grab a Pete Rose or two. Yeah. I said I don't know. He's not going to notice. Yeah, there are one million cars. Is it, how many stores used in units is it? Or track or trailers, wherever the hell they are?

It's three units. It's like five million cards. So again, if you're just listening for the first time, we've talked about this a bunch. But Brian bought three storage units, It's five million cards and it's still kind of going through them. Finding treasures every day. Not 91, but 71 tops intact, full sets.

Big difference. Big difference. Junk wax, not junk wax. Like, couldn't be a bigger 100x value difference, probably. And rarity. Yeah, exactly. It makes up for my 1961 set that got ruined by the water damage. So, yeah.

You win some, you lose them. Yeah, take the good with the bad. Speaking of the good, we've got some weekly movers with our Lodex data of the week. Got some cards. Who's popping, Brian? We have a couple new guys this week. And then we have one that's been on top of the charts for a while. But number one is Bryce Young.

He's up 141%. He was unranked in our top 100, and now he's ranked 64. The next one is Bo Nix. He's up 68%. He went from 62 to 21. And the third week in a row, I'll let you guess, quarterback, New England, Great. New England.

Great May again, third week in a row. number one, number one. He's up 21% again. And I think it's Panini Prisms silver, PSA 10, I think when we started looking at this was like 600 bucks. Now it's $300,600. I think it's more than doubled. I think it was like four or something.

You think it was? It was in that Bo Nix territory. Right. Okay. Yeah. That baby's like quadrupled. I want to say like, I want to say even like six months ago was like, three something.

That's crazy. And let me just say, for, I think I've reiterated this a few times, I'm okay with all these quarterbacks from last year when the Alford's got back. We have treasure trove of these guys. If they all turned into all pros, the Alford's will retire well. The boys can go to college. Yeah, the boys can actually go to college because we have a lot of them. And, yes.

So I'm okay with these guys just rocking and rolling. And Caleb is doing all right too. So, hey, none of them are tanking. I mean, I'll say that. I thought someone would tank. I mean, Jaden, some of them aren't increasing values because Jayden's been hurt, but he's dropped. But he's not done bad.

He's hadn't played because he's been injured. It's kind of my worry with him from the start. I told people that last year. I'm like, this kid's pretty thin. Very athletic, but I hope he can say healthy. And then J.J. McCarthy's still coming around to be seen, but not a nightmare. You know, not a complete train wreck. He's just been a little injured and a little uneven.

And Pinnock's kind of a little bit of the same, but he's not been terrible. Oh, these guys are all been pretty decent. So I'm good with it. That was the city of Chicago. Someone probably got shot. So we hear a siren. So saying hello. Saying hi.

Yeah, exactly. You know, on the opposite side, we did something we looked into this week as the fallers or the people, you know, who actually have been, you know. Who's been tanking? That'd have been Jaden. Well, Jamar Chase. Oh.

The spit incident. He's down 11%. And he went from 38 to 129. Jordan Addison downtown, which is interesting, decreased 7%. But he dropped from 78 to 218. and Calvin Ridley is down 20% and went from 200 down to unranked. So I guess I don't know what our ranking goes to. I thought it was out of 100,

but obviously these guys are well below 100. Well below that. How many scades you get. Like even Calvin Ridley is getting scanned 10,000 times a week probably, you know, or whatever it is a month. And so they drop. But the last two doesn't surprise me because both those guys are kind of, you're not hearing anything.

The spitting with, look, that just goes to show you that people just don't tolerate that shit. You know, like, it's just, there's just no place for it. And I mean, look, everybody loses their head. I'm not like going to, like, completely hate the guy forever or something like that. You know, things happen in the heat of the moment, but you just can't do that. No, I mean, it's really low respect when people do. People don't like getting spit on. It's kind of like the throwing stone.

of just the disrespect. The worst you could do is to spit on someone, you know, like, uh, not cool. Not fun. Not fun. Hopefully that was just a, but I've never seen that.

I haven't known that to be his character, at least from what I've seen. So, who knows. I mean, he's had a good quarterback. His good quarterback gets hurt, you know,

and these receivers, they're pre-Madanas to begin with. Um, and then, you know, he's frustrating. And that's fine. but like coach it up.

Keep it together. No, don't go there. You're too good for that. Don't, don't lower yourself to that. Because it's actually you that gets lowered. Yeah,

you think you're spitting on someone and that's like, you know, an old side of disrespect to them, but really it's a, you're disrespecting yourself. Yeah, and now he's on our low, now he's on the,

now he's on the shit list of, on the shit list of not. Not going into Christmas too. I mean. I mean. Oh. We're also up for an award on Mantle. They're doing collectibles awards,

and it goes from Best Hobby Shop to podcast. And we're nominated for innovation. So that's cool. We're doing some things around that. And if you're listening, go vote on Mantle for the Innovation Awards for LuddX. Yeah, and every number it matters. All right, Brian. Other news, and I'm going to let you tee this one up as well,

snipe, which I think I had heard of them. Like, interestingly enough, I think I'd heard of them because of like eBay sniping auctions, like where you can drop in and get a value in. But obviously they have a much bigger play than that. What's going on with these guys? Man, I love Rick. Probestein. He's a funny guy. He's a friend. He's always interesting to talk to. He's running incredible

business over there. I was lucky enough to visit it. And Ryan, there's what they are is a massive logistics company. And they're really good at it. So, you know, he took on a marketplace. And, you know, he's, I love, I know how humbling tech is. And yeah, you might think, you know, I got this. A month, let's go.

Let's know. It's always something. Always something. It's never nothing when you're dealing with tech. But Rick will figure it out. I love the idea. I love what he's doing. You know, he has a following.

I think he was the biggest lister on eBay when he left eBay. So, yeah, I mean, he'll figure it out. And I do like the concept, though. What do you think? Yeah, I like the concept. I just hate that. I hate it. No matter how he's handled or whatever, I don't know him.

You know him. And you know, I love you. So I go with you. So like, your boys are my boys. So obviously he's got something good. But I also know the tech industry and have been humbled by it myself and or seeing clients at the highest level humbled. But what it takes to launch these things, the complexity that gets sort of ignored and swept under the rug. The server band loads.

Like, it's just a lot. and so I hate that he had to go through that and there had some bumps in the road. And, you know, there's always going to be people that are going to hate on things. And I don't want to do that with this show. I want to call out real. There's a difference between being like raw and real

and being hate. I'm not going to hate on anybody. You and I think we're just going to, but we're going to, we're going to not going to sugarcoat anything. If somebody, you know, there's a difference. And I think sugarcoat more than you probably. Yeah, you got to look, Navagagic a few of things with, you know, multi, eight, nine, ten figure evaluation eventually with LuddX, hopefully.

We know you will. You got to be friends with everyone. You got to be friends with everyone. I can be the not so Switzerland, but I want to be friends with everyone. I don't want to, because I don't want to be the loudmouth hater. It's, this is hard. You know, I, and it's not easy, no matter what it is. So I don't ever want to be the judge on that.

But there's a reason these things take time and energy and, you know, the reason I've even slow played myself coming into the hobby is like, you know, trying to be humble and like, okay, I may have done something over here, but I didn't done shit here. And I'm going to kind of, you know, learn from everyone else while sort of absorbing. But also recognizing. that stuff is not easy. No, and there's a reason why I haven't even dabbled in a marketplace.

I mean, we have 3 million people, 325 million cards, and I'm still not confident that a marketplace would work. It just takes time. And it's about velocity, volume, and trust. And like, when you swing and miss on it, you swing and miss on it, no one's cracked the code yet. My slabs, you know, whatever name anyone

like snipe so far they'll figure it out but them yeah there's got baseball cards there's like all these marketplaces like it's free it's 1% I'm like no one gives this shit about 1% commission because that card will not trade ever you know and so marketplaces are so hard they are and it's all about having

volume like you said like you don't have the buyers and all sellers like it doesn't matter what the benefits are, you know? Like, it's like chicken or the egg. And same thing I say in marketing sometimes, it's like, well, I mean, we could sell it for as cheap as you want. But if we aren't building a brand and building awareness at a large scale, it doesn't

matter how big our sale is. You know, we got to have awareness of people that want to buy the stuff at the sale price, right? Yeah, yeah. So it's, uh, It's all tied together. But look, I think we would agree with this. Innovation and new and different is good for the hobby.

And so if we get there, that's a positive. You know, it shows a maturing industry also. Yeah. So what I've seen in business is like, you know, you have this industry that hasn't changed. some tech, then tech comes into it. Then it starts growing. And then he gets the VCs in.

Then he get the private equity. Then he got M&A deals. And then you get, you know, and that's maturing of an industry. And we're predominantly VC right now in the industry, but moving towards PE. And I will make a prediction in the next year to 16 months. You'll start seeing M&A activity where if a Walmart wants to, really take a bite out of eBay. They're going to have to do something.

Fanatics, same thing. CCG to compete with PSA and Beckett. These guys have to make moves, right? Like else they're just going to keep gobbling up. And actually last month, there was 2.7 million cards graded, which is the all-time high. So, and PSA just keeps getting more and more of that. Yeah.

These second guys up in any of these industry, in any in this little industry spots is super important for them to really figure out how they're going to do it whatnot eBay fanatics PSA yep exactly and it you know it's funny I don't know if you know I've worked with large companies I mean really like Apple Verizon Samsung Audi Lexus like they all got competitors some of them are leaders some of them are challengers you got leaders, challengers, like in business. You need the competition. Number one, we're in a country where there's not supposed to be monopolies.

Notice how I frame that. And there's not any. And they're not supposed to be. Yeah, you won't all the pie, but you need competitors because they help raise the category overall. Because in marketing and branding, you've got BDI and CDI. You've got category development and brand development. You're working on your brand, but you need category to grow.

Well, when you have competitors, it raise the category that creates more business and more marketing and more dollars into elevating and creating demand of the category. And so you need those competitors on some level to kind of raise the bigger pie with which then you can kind of battle for. But so we need some those other players to kind of come along. Yeah, that's a really interesting way to look at it. I agree 100%. Like, we need that. Yeah. I mean, that's what makes it all work.

And, hey, you got to have somebody that you can go into the boardroom and get your people fired up. Hey, we're going to battle them today. If you don't have somebody to wrestle, you need a bad man, you know? You need a boogeyman. You know, Coke's got to have Pepsi to beat on. And Verizon and eight, you know, they go in the boardroom and beat up on AT&T and T-Mobile and Sprint. And it was next to like, you know, you got to have, it helps. lead the charge.

If you're not going against something, yeah, it's great. But everybody needs their foil. As we close out today, Chicago Trading Card Show, today's a Friday where this releases you're listening. What do people need to do? I know you're out at this weekend, Brian.

Yeah, so there's a Chicago Sports Spectacular. It's in Rosemont, same building as the national. It's the upstairs, probably 600, 700 tables, let's say. Lodax is there. We're doing the VIP experience, running the trade night. If you're in Chicago in the Chicago area, it's Friday through Sunday, come by, say hi, get some swag.

And yeah, it's a great show. I mean, obviously, it's a home game for us. Yep. And that's important. So, you know, building our brand and just touching people out there is great. exactly. They, uh, they always put on a good thing. The, uh, VIP lounge was a blast at the national. So, uh, go by, say hello to them. Get Brian's autograph, uh, any, whatever it might be. He'll sign that hat for you. Oh, all right, dude. Next week's Halloween, uh, Halloween. Thanksgiving edition, uh, and, uh, Turkey Day, the day after Turkey Day. So, uh, good look at the show. this weekend and look forward to all the updates.

Yeah. Thanks, buddy. It's always a pleasure. Yeah. Hey guys, you know where to find us? Collectibles. That's all you got to put in. www. www.

comlectables. dot show. Go to all the highlight clips, the full episodes, links to Luttex, links to the rad collective, anything and everything to do with the show and what we're doing to help push along the hobby

and to teach you the business, the ends and outs, the news. And of course, go to the app store, download Lutex, get your whole collection into your digital collection there within the LutX app, check values, go through eBay, really slick integrations.

We'll talk more about that as the weeks come along, and we appreciate you for listening. And we'll see you next time on trading cards and collectibles. Thanks for tuning in to the show. Don't forget to follow us on your favorite podcast platform, and don't miss the full video version on YouTube. You can find us at www.comlectables. Show or follow Ryan on Instagram at Ryan Olford.

Now get out there and collect yours.