Collector Nation - The Collectibility of Chummy’s Custom Footwear with Colin Szumski

Episode Date: March 3, 2026

Custom sneakers aren’t just footwear — they’re becoming collectibles. In this episode of Collector Nation, Ryan Alford talks with Colin Szumski, founder of Chummy’s Custom Shoes, about how one-of-one sneakers made from real jerseys are being treated like game-worn memorabilia and grails in today’s hobby. Colin shares his journey from architecture school to building thousands of custom pairs, including the moment it clicked that his work wasn’t just fashion — it was collectible art. From Super Bowl projects and World Series designs to collaborations with major athletes, brands, and teams, Colin explains how scarcity, story, and emotion create lasting value. The conversation covers: Turning real jerseys into one-of-one sneakers Why collectors wear pieces once, then display them Athletes signing shoes and preserving them as memorabilia Pricing and commissioning custom sneaker projects Scaling a creative brand without losing authenticity The role of storytelling in long-term collectibility Why custom sneakers may rival traditional memorabilia This episode is a deep dive into how sneaker culture, collectibles, and creativity are converging — and why the definition of a collectible continues to evolve. SPONSORS  Are you interested in effortlessly growing your bitcoin portfolio?  ↳Gemini Crypto – Gemini.com/card Host & Guest Info Ryan Alford Host, Collector Nation Website: Video.CollectorNation.com and TheCollectorStation.com Instagram: https://www.instagram.com/ryanalford Colin Szumski Founder & Creative Director, Chummy’s Custom Shoes Instagram: https://www.instagram.com/_chummys Website: https://chummiescustoms.com

Could you do something with a Jordan rookie card built into a shoe? It definitely gets me thinking. We can definitely come up with something cool. That's nice. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing grails or calling bluffs, you take you inside the hobby. Here's your host, Ryan Allford. Collectibles aren't just cards and memorabilia anymore.

more. Their experiences, stories, and one-of-kind pieces that can't be replicated. Today, we're talking about a brand that treat sneakers the same way collectors treat grails. Colin Chiminski, the founder and creative director of Chummy's custom shoes, creates true one-of-one pieces. Working with major teams, athletes, and brands where no two pairs are ever the same. We're breaking down how custom sneakers fit into the collectibles world. What it's like creating, for the biggest stages and why scarcity and story matter more than hype. Colin, welcome to Collector Nation. Appreciate it, Ryan.

Thank you for having me. Yeah, man. Did our intro segment get it right? I think, yeah, overall, I think that's the big picture for sure. Definitely telling a story through our shoes for sure. Yeah, I mean, it's cool, man. It's like you think about in some ways, and I know, look, I'm in the shoe. game like that much like i know what i like stuff hits my radar not buy it but i'm not like i'd be

lying to say i'm like oh i'm knee deep in it but you know i know like shoe surgeon some of the like pioneers like creating custom shoes those kind of people i'm connected with and i'm aware of so it's not necessarily new but it's not it's interesting that we haven't maybe come further along in this so when i saw what you were doing i was like this makes a lot of sense uh when did you realize, you know, what you were making wasn't just footwear but was collectible? Well, funny enough, I actually, so after I graduated, just kind of skipping around a little bit, I actually visited the shoe surgeon in LA to potentially work there. Didn't get the job, but it is what it is.

Everything happens for a reason. Yep. So, but I mean, yeah, so I went to school for architecture, so that's kind of like my background. So I think I've always felt I've had a different way of looking at things. So I was just creating shoes all throughout school during COVID. That's when I started. And then I was just kind of making just, I think it really started just making cool things and trying to think outside the box.

But I think when it really started to click with the collector market was when we introduced our jersey shoes, which is, If you're not familiar, we pretty much take your favorite player's jersey and cut that up and put it onto a shoe. And doing that, that's been able to bring us a lot of cool opportunities and bring us to a lot of cool events, meet a lot of cool people. And that really started from, it was when the Chiefs and the Super Bowl, yeah, the Chiefs and the Niners were playing in the Super Bowl in Vegas. and around that time was a Christian Jesu sec always butcher her name but she's a girl that's a tough one

yeah tough for the mind I thought Chomsky was hard but you know now that I know it I got it right yeah well like she was that was like when the big rise in popularity around the jack

the custom game day fits and the jackets and things like that so I just thought of like no one has really done it on a pair of shoes So that's when the first shoe came about was during that Super Bowl. And then I did one for both the 49ers and the Chiefs. And those videos did really well. And then ever since then it's just been kind of a steam roll.

Next player was Jason Kelsey and Mahomes and then Palamalu and then Aaron Judge. So I think it's cool how these shoes are not just for football. Like it could be any team, any player, from any sport. We've done rugby shoes before. I mean, a bunch of people have reached out to us about, like, cricket. So, motorcross, F1. So, I mean, I think that's one of the cool things about what we do is there really is no limitations on what we can do.

How many people are wearing these shoes versus just putting them into case? That's a good question. I feel like it's 50-50. Okay. I'll take that back. I think people wear them once for the event or for the moment or whatever it is, and then they'll put them up. So I think, I mean, I've had a couple people, they wear them to like a meet and greet. Like one guy we had a meet and greet with Jason Kelsey.

He wore them, showed him the shoes, and he signed the shoes, and then he put them up in a case. So that's part of the cool thing, too, is players have seen these and signed these. and I was just on Mark Price's interview or podcast about a month or two ago because he saw the shoes that someone made and then he signed those. The basketball player? Yeah, yeah, it can. So, yeah, I don't know. It's cool to see how these shoes have given us access to all these different types of people.

Yeah, man, it's smart. I mean, and also just, it's not surprising when a creative guy, look, I came up in the ad agency business. So I was the strategic creative account guy. So I was a weird hybrid of these things. So but creative people using that creativity also to start kind of, because you could point that towards a lot of different things. But using your kind of ability to design and build and do these things creatively in a space

that has kind of this culture and commerce. It's super smart. and like it's so cool because it gives you this access like you said because that's how I was thinking I was like God this guy created this thing that then these superstars and everybody they want to get behind it because they're attached to it right yeah no for sure I think I think the coolest one of the coolest moments for me was definitely going to the Super Bowl and meeting the Manning brothers and doing a pair for for them and those shoes had like luckily they I mean they won two Super Bowls each

So it was cool to how, like, each of the towboxes had one of the patches from the jersey. So, and then also meeting Dwayne Wade this past Arbazzo in Miami to, to celebrate his 20-year anniversary for the Miami Heat 06 finals win. So I think it's cool how, because I don't know, I feel like guys of their stature, they like, they just get products and. gifts and stuff that don't like mean anything or like they see it once and then it just goes in their closet and they'll probably never be seen again. So I think what we do is cool how I feel like the biggest thing that we do is drive emotion out of what we get or what we serve and just seeing the reaction on the guy's face because it's like most people have never seen something like this before. So it's always cool to see their genuine reaction. And I think

you can tell it kind of hits them close to home a little bit. It kind of takes them back in their career. I mean, Josh Allen's my favorite player, Colin, if you wanted to know. I was just saying. I know we could put them right up where those green ones are. Dude, I can move right out.

You know, we can put a label, Colin, which, you know, tummies, his, you know, you have to cut me a, you know, a deal on something. is uh if you don't mind but what are we talking about here you know let's go right at it because if i'm listening i'm going damn i want me some custom shoes so if you're willing like what what are we talking about like starting point like for something that you do i would say starting point is probably around 850 um which which at least for our pricing it includes

the shoes the Air Force ones and the jersey but i would say the more design stuff or I guess anything on top of that is probably around the 1,100 to 1250-ish. Reasonable for custom, I'm telling you, that's not. I mean, that's reasonable. Yeah, I think, yeah, I agree. Yeah, I'm just telling you, if you're listening, like, and you're going, whoa, look, you pay, you know, four or five, $600 for some of these shoes that are just like everybody else's. So you get a one-on-one. Is everything one-on-one still calling, or are we duplicating anything?

For the most part, everything is one of one, but we always have people coming to us for bulk orders and things like that. So they might get five, six, seven, eight of the same thing? Yeah, sometimes. But, I mean, we've had orders as big as like 70 to 100 pairs, yeah, for these companies and brands. So everything starts with the base shoe of an Air Force one. That is the most popular. And is this, I mean, am I holding up essentially what you start? with?

Pretty much. I personally like the Air Force just because, at least how our style is, I think it fits better. I think there's more space on the side of the shoe. You'll be able to see more of the player name. I don't know this is Jordan, but it's, there's essentially a similarity in there. Yeah. We could do any brand, Adidas, Puma.

So do some people send you the shoes? Yes. If they have like as very specific, if they want like a Jordan 3 or 11 or something like that, or if they already have it, yeah. That would work. Just my brand color, my original brand, radical, my ad agency. So these are semi-custom.

Yeah. But yeah, the similar, I think it's the exact same model shoe, actually. Yeah. So, I mean, people, they send us the shoes. They send us a jersey if they have, like, a collection, or maybe, like, if they have, like, an old player that doesn't play for the team anymore,

like Cooper Cup. We've had a lot of people reach out. to us about sending their, the Rams jerseys to us just because what are they going to do with it now? But hey, now you can make a cool shoe out of it. I think we need a mash-up between Tommies with, you know, reclaimed cards. Like you guys, the shoe and then the card together, like, framed or something. That could be a nice matchup. I agree. We've actually, we've actually, we have talked a couple times. So it's funny. Yeah. That could be a cool collab. I think, I think, Collector Nation needs to be in there,

like bringing it together. You know? Here at Collector Station, I've got a huge store in like, we need like factory build, right? I'm kidding. Now I'm getting a report. But we'll bring it together somehow, some way. And maybe it's a

look, when we had him on, you'll get a kick out of this column. I have a Jordan rookie. It's probably PSA 5. I haven't had it graded yet. those are going for about 6K 7K depending on whatever I was just going to let him butcher it

cut it up and turn it into something custom but a real card maybe you could tell what would you do could you do something with a Jordan rookie card built into a shoe have you ever done that something with a card other than like the memorabilia itself

like the jersey or something I haven't it definitely gets me thinking though there's something some I thought there was something baller about just going cut that $6,000 card up. But then it goes into something one-of-one and it was made with the real rookie card. I think there was something. I mean, Jordan's my favorite player. Yeah.

But like basketball-wise, Josh Allen football, Jordan, basketball. Yeah. Anyway. No, I think it's interesting because some people could look at that and think that it's worth more. But then also people think, oh, you just ruined it. Now it's worth nothing. so I think it's I don't know it's a cool

cool conversation cool perspective could you split it could you make and I don't know it's probably easier for him making a custom card out of a card

or you I don't know how you build you know you might have to cut the cardboard and you know shave I don't know you're creative you might just come up

with something but look hey that might get you guys excited because I'm giving you a half I'm getting you a 6K card to work with that could be

and then if we had a signature and a game worn like Jersey. It could get pretty badass in a hurry. So we'll think about that. I know every,

you know, we talked about it. You create a, I mean, look, you create a shoe and it creates a story. But a lot of these shoes

have stories because of, you know, the game worn or whatever, you know, memorabilia might have come with it. How important is that for you?

I think it's really important, to be honest. I think that's, because we always, I mean, as chummies, we believe that we're more than a shoe company. Like, yeah, we make the shoes, but that's not, I feel like that's not the main thing that we sell. I think we really sell the story, really, ideally. Pretty much, I get, we really strive on our moments.

So whatever that moment is, trying to take that and put it into a shoe to be able to put it up on your shelf like these. And now every time that you look at it, you can, it takes you back to, to that moment. whatever that moment is it doesn't have to be a sporting accomplishment it could be i don't know maybe you sold your brittna your business or maybe you just had a kid or something like that so i don't know just life championship moments that really what what we focus on um and that's really what drives everything especially for me personally i think yeah i think that's that's what we want to get out of life really just moments how many pairs of shoes has colin custom made Personally.

Personally. Is it thousands at this point? Hundreds? I would say, I would say in the thousands for sure. I mean, at this point, I'm not touching every single shoe at this point. Yeah. Let's talk about that growth and that scaling. You know, what's that been like and how have we done it?

It's been good and tough. Overall good. But I think the hardest part for me was letting go because I think of, I'm like, I don't know, this is kind of like my baby. Yeah. I have found people that I trust a little bit enough to get me hands off. Transparent entrepreneur talk here. It's been hard, but I mean, I've found Chris, I don't know if he's more like the CEO business guy. So I found him to be able to take care of all that side of stuff so I can really focus on the creative and what I'm good at.

But yeah, no, it's been it's been tough to let go. And so that's something I'm trying to work. worked on and just trying to get confident in for sure. How many shoemakers do we have? And is it all, I mean, is it all by hand still? Yes. I mean, right now we have, I would say, four or five artisans right now. But if we have a big order, we can bring in more. Eventually our goal, or one of our goals is to create our own shoe. Still working on that to be able to do larger numbers and be able to play with the designs more and things like that. And honestly, it's to get away from Nike

too because I know you probably know what happened with the surgeon and everything. Yeah. They're very sue happy, I would say. Yes. They got money to throw at lawyers. That's the thing. They can always outspend you, you know? Like, I don't care if your ability.

I mean, Nike can always nine or ten times outspend you if they want to. Right. Even if it doesn't make sense, you know. It doesn't have to make sense. Yeah. But I will say what we're doing is completely legal. We buy the shoes and the jersey from. license, retailers, and products, and we cut that up and make it into a one-of-one piece of art.

So we are in the clear. No, that's good. It's smart. You don't, I mean, you don't need to poke the bear. Right. No need. And, you know. And you like their shoes.

I mean, you're good with their shoes. You don't necessarily probably love all their business practices. Most people don't. But, you know, what do you do? So when did the big teams start? knocking on the door and what's that process been like, you know, working with, you know, more of the larger corporations and then the major teams? Yeah.

The first one was the Philadelphia Eagles. So what we did with them was they actually gave me a game used football and a game wore in Brain and Graham jersey. The cool thing about that jersey was it was the salute the service game jersey. So it had the KMO captain's patch. So what they wanted to do with that was we were commissioned to do, I think it was seven or eight pairs from that one jersey. Half of them were going to be auctioned off for the Eagles Autism Foundation. And they actually gifted one to Brandon Graham.

And I'm not sure what they did with the other ones. But that was like the first big brand deal. And then I kind of moved into the sponsored content. So pretty much like for Pringles, for example, we worked with them. It was the start of football season. They wanted to make a custom Pringles cleat and then we record a video and post it. So that was like another big brand deal. But yeah, I don't know.

I think I've learned a lot from that first one compared to where we are now, how everybody operates and things like that, how to make it go smoother, for sure. Yeah, the brand thing's interesting. I mean, it's probably a good way to augment. I hope you're marking it up big time for those brands. Now they've got dollars. Pump it up, you know? Throw in some extra, you know, I don't know, frizzle frizzle,

I don't know. I call it a, it's called the P-A-PET attacks, pain in the ass, dealing with a big brand. Usually. And I'm not saying about Pringles. I don't know. I've worked with them specifically, but in the ad agency world,

I've worked with the largest brands in the world. Right. And some are great. And a lot of them are pain in the ass. Yeah. But, hey, they got corporate lawyers.

They got all that stuff. And what happens in the custom shoe if he, if it's not reinforced and someone slips, you know, and, yeah, who knows what you could get into. But that's cool,

man. What's your favorite? Like was there like a pinch myself moment, like a player or somebody, you know, you've already named some big names, but like, you know, for you personally? I think the first one was bringing my homes. We worked with her stylist to do a pair for her. This was two years ago or so. But she wore him on the field and she posted them too, which that kind of led.

That's nice. Yeah. So. Thank you. Yeah. So that actually led us. into getting an article with People magazine, which I was super cool. And then this past November, I'm from Cleveland.

So I don't know if you know who Machine Gun Kelly is. I know exactly who. So being from Cleveland. So we gifted a pair to him when he was performing in Orlando. So I was super cool just to give to someone that kind of is your, I don't want to say hometown hero, but someone that's made it from your hometown. I would say my dream client or celebrity would be, I'll give you my top five. All right.

I'm going to these guys calling. All right. Let's hear it. Number one is LeBron, just because I'm actually from a dino, which is like 30 minutes from Akron. So I grew up. I played basketball growing up. So watching him on the Cavs was pretty cool. Yep.

I got a friend who ran his agency. So, all right. That's a good start calling on Access. All right. Who we got next? Tom Brady. Number two. Yeah, TB.

We know TB. He's a big in the card game now. Oh, yeah. Oh, yeah. I met him at the National and then ran into him at the FNAX Fest this past year. Smart guy. No, yeah. I think obviously he's super talented, goat. But also very smart.

Yeah, no, for sure. I think Tiger Woods is up there. Yeah. Great for sure. Drake Yeah that would be a cool collab I mean Drake Jake Jake be down for this

He needs to be down for this You know I know he's got everything Yeah And then I think Michael Phelps Would be pretty cool too Yeah that's cool

So right now I'm thinking about Olympics I know it's winter Olympics But yeah It's kind of top of mind But yeah Phelts will be cool You do a lot of cool shit with his stuff

So a lot of A lot of goats And chickens All right Hey man He got nowhere to go but, you know, like up, you got momentum behind you, you know, you're getting the word out and all that. I mean, obviously, no one has to tell you that influencer marketing works when Mahomes, Miss Mahomes drops a post.

But what is, I mean, you guys, how do you market? I mean, is it just social and like the word of mouth? I mean, I would think you probably got all the orders you want just from the word of mouth that happens. Yeah, I think, or is here? TikTok social is very prominent in our marketing. The content that we post does fairly well. And then, yeah, the word of mouth is big for sure, just referrals and things like that. And I also think the people that we have done stuff for kind of builds credibility and definitely helps with our case of our pricing, because I know it's definitely up there. But it's been organic up to this

point. So it's been good, but we could always grow more if that's what we're trying to do. So scarcity is everything in collectibles a lot of times. I mean, how intentional are you about keeping pieces truly limited? Pretty much every piece that I've made for a celebrity or athlete, I don't make that again. Most of the stuff that you see on our Instagram and TikTok are from clients. So pretty much the, I don't want to call them standard, but the standard team jersey shoes of like the Fort of Panthers or like the Rams or Cicke. Seahawks or something like that. We do create or recreate those based on the client's requests.

But anything that's delivered to an athlete or celebrity, I think that's how it should be is stay that one of one just for them. I don't know how you look at it, but that's kind of how I. Yeah, man. I mean, I guess the right way. And I mean, do you, seems like if we're not already there, we're quickly moving towards, like, I mean, custom shoes being viewed the same. way as game worn more memorabilia.

I mean, if not greater, especially if they had it built into it. No, yeah, for sure. I didn't even think about it like that. Yeah. I mean, how do you protect authenticity as demand grows? You thought about that at all?

Yes. Yes. Number one is definitely trademark. Yeah. And then thinking, introducing some sort of technology, to authenticate it in a way. blockchain or something.

Yeah. I think Nike actually just did something like that recently with their new tech. I don't know. It was the one with the balls on the bottom. Yeah. They're dabbling in that for sure. Yeah. So, yeah, they had some sort of system.

So, I mean, yeah, as we keep growing, I think the pieces that we're making now, I think, or go up and value as we grow. So I think a good, we talked about it a little bit, but let's be explicit for our listeners and viewers. Hopefully you're viewing, you know, all this lovely shoes behind me that aren't Tommies, unfortunately. Come on, I wear people out. I'm just going to tell you.

Oh, no. All right. The process from start to stop, like on this, we talk, we kind of jump straight into it because it made me wonder. All right, what we're talking about on price here? But talk about what's the typical process for someone start to finish on an order? For the most part, people come with an idea already because they've seen what we've already created. For example, so everything that we post on Instagram has been a commission of some sort. And in order for us to make a new team or new design, someone has to purchase that design.

because it's very costly to make, because, I mean, we got to buy the shoes at whatever price and then the jersey at whatever price. So it's a lot of money and effort to make a new design without any proof or that someone will order it. So someone will be like, oh, can you do Tampa Bay Lightning? And which, yeah, we can. We can do any team, any player. So they would fill out a form on our website or reach out to us. And then we would kind of go back and forth if they want to add anything.

They're like switch it up. Maybe they like a patch on the toe, but instead they want to put it on the side. So we kind of go kind of like a consultation, kind of go back and forth until we're both satisfied. And then we purchase some materials or you send us some materials. And then from there we just go into production. I would say average production time is about three to four weeks roughly. Yeah, and then after that, we send you final picks and ship it out in a nice box and you're ready for that unboxing moment. Just the fact that I wear a size 15 add any complexity to this.

No, I mean, honestly, I think it's easier to work on bigger shoes than the youth shoes for sure. plus if it's bigger you can i don't know you can see more of the exactly i was hoping you'd say that yeah that's yeah exactly so i heard the process so are there some though that i guess maybe for a lack of better word collins so bear with me here like getting commissioned so to speak because someone has bought something and you can make a lot more with the is there ever like turnkey where someone comes in and they know they want a certain player and you have or you mark it on your website like okay we're going to make 10 more with this certain thing is that part of the process sometimes sometimes i think if it's around like a certain event or like a championship kind of like

how fanatics does the uh like they drop the championship shirts right after though so that's also a play for us is like oh we're only making 10 Super Bowl theme seahawks shoes and then that'll kind of add that scarcity and kind of cement this moment. Is there any issues within grabbing distance that we could show off to our smart viewers who are watching this on YouTube? Colin is grabbing something in the background here. Something amazing I can tell already. Oh, yeah. All right, what we got?

Let's see it. Oh, nice. This was our Super Bowl inspired design in New Orleans for Super Bowl L.I.X. So the backstory with this one is we were brought out by Fandul to do some live customs on site, which is also something that we do, is live personalization and hospitality on site. So pretty much they brought us out and for their VIP members. And we designed 25 shoes before we got there. And then on site they were able to personalize it.

So pretty much adding some type of initial date or whatever meant, whatever meant to them to put it on the shoe. So this was the shoes that I wore during that weekend, Super Bowl inspired. I like this, or the LAX logo I thought was a lot better than this past years. Yeah. So, yeah. So, I mean, kind of like what I said before. I wore these for the weekend. Yeah.

And then I put them up on my shelf. So I think it's cool. I love that. This one was a show hanged out tiny one. Oh, nice. Series. Not, or two years ago. So it has like his embroidered autograph in Japanese on the tillbox.

And then it's got like the world, I don't know, the diamond. sparkly lace clip. And then you had Dodgers around the back. I wore these a little bit. You could tell. Those are dope. Just put them back up on the shelf. I guess you could take them down when you need them,

depending on what it is too. Limited wear for limited edition, you know? Right, exactly. You know, I wore my new Jordans to the airport. That was a mistake. white jordan's like i was like everybody was stomping on my feet and i was like giving them death stares those are cool man yeah exactly um dude so much fun i mean it's just you know you got shoe culture sneaker heads and you got card culture and you got merch culture and game worn player warn i mean

You know, it's really cool blend of a lot of things that are, you know, going up in value and collectability. Super smart man. Really a big fan of what you're doing. Thank you. Appreciate it. A lot. Talk to me about where everyone listening can learn more, do some orders, get in touch, all those sorts of things. You can follow us on Instagram and TikTok at underscore chummies.

score C-H-U-M-M-Y-S. If you're looking to do a custom order or any events at sporting events, any activations at sporting events or a sponsor consent, you could reach out to us at chelmyscustoms.com. And yeah, we're looking forward to making something unforgettable. I've got some ideas for that. We're working for some brands and people. Brian Luddin from Luddex, we're doing some activations for some different events at LuddX, card shop in Dallas at the Texas Ranger Stadium.

Oh, nice. I'm going to brainstorm with him and maybe come at you with some ideas. That could be cool. I love it. I love it. Really appreciate you for coming on, man. No, yeah. Thanks for having me.

This is cool. Hey, guys. You never find us. Thecollectornation.com. You go to the app store. Search for Collector Nation. We got the app live. Ain't in control right there.

Get access to live. feed with all the episodes, including this one. And of course, links to all of Chummy's stuff. The stuff, look, don't go buy another card that you could get anywhere or whatever that's not really that scares. Get you one-on-one shoe, baby. That's what this is about. Collectible Nation right here. We appreciate Chummies. We appreciate Colin, and we appreciate you. See you next time on Collect Your Nation. Thanks for tuning in to the show. Be sure to follow us on your go-to podcast, platform and catch the full video episode over on YouTube. Visit us at collectornation.com and follow Ryan on Instagram at Ryan Alford.

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