Collector Nation - The 'Veblen Effect': Why Collectibles Get MORE Desired As Prices Skyrocket (An Economic Secret)

Episode Date: November 18, 2025

SUMMARY In this episode of the "Trading Cards and Collectibles" podcast, host Ryan Alford interviews Dan Jamieson, CEO of Icons.com. Dan shares insights into the global sports memorabilia industry, highlighting Icons.com’s exclusive partnerships with FIFA, UEFA, and top football clubs. He discusses the importance of licensing, scarcity, and authenticity in collectibles, and recounts memorable experiences with legends like Lionel Messi and Diego Maradona. The conversation offers a behind-the-scenes look at building a leading memorabilia business and the passion that connects fans to their favorite athletes through unique, limited-edition items. TAKEAWAYS History and operations of Icons.com, a sports memorabilia company. Dan Jamieson's background and leadership role in the memorabilia business. The global appeal of sports memorabilia and its connection to fans. Importance of licensing agreements with major sports organizations and clubs. The evolution of Icons.com from personal websites to memorabilia focus. Discussion on trading cards and their significance in the memorabilia market. Long-term partnership with Lionel Messi and its impact on the business. The concept of scarcity and its influence on value in collectibles. Challenges faced in acquiring and delivering signed memorabilia, particularly from Diego Maradona. Insights into the future of memorabilia collecting and the growing market in the United States. Start scanning unlimited trading cards for free. Download now in the Apple and Google Play stores qrco.de/trcpodcast

How many jerseys of Messies has icons sold over time? I mean, roughly. We're about 50,000 in total over two decades. It's just a lot, but also not a lot. We concentrate on every signature trying to create the most unique or special or interesting way of presenting it, not just banging out a commodity that just gets sold every time. Welcome to the Trading Cards and Collectibles podcast on the Radcast Network. from chasing grails to Colin Bluffs and going inside the hobby.

Are you ready to collect? Let's get at it. Here is your host, Ryan Alford. Hello and welcome to trading cards and collectibles here on the Radcast Network. We are your number three sports show on Apple Podcasts in the United States. And you know why? Because we go to the best and the brightest, the coolest, the coolest. The smoothest.

The best. Hey, hey, we're going to talk some names that you don't know, you should know. But I'm really pleased to have Dan James. He's the CEO and co-owner of icons.com. What's up, Dan? Thanks for that intro. Lovely to be here. It's a pleasure.

You can get a British and European perspective on all this. Hey, we're worldwide, baby. The hobby and collectibles and all this stuff. We're here to talk the whole gamut. We want everybody's eyes open to, you know, all the collectibles are out there, all the companies are out there. And, you know, we may or may not bring up one of the most popular athletes on the planet that you guys happen to have the most memorabilia for, as I understand it. Opportunities there behind you if you're watching, which if you're listening, you should be watching on YouTube there. Yeah, number 10.

and we'll come back to him. But Dan, what's going on at ICONS? Oh, well, we're always excited. We love what we do. So we've been doing it for 26 years now. I took over a 16 years ago, so it's not all down to me. But yeah, we've been riding away since 1999. We always say we started about four months after Google, so we've been going that long.

But, yeah, memorabilia has always been my passion, so it's great to put the two things together. Why is that? You know, like it's, why are we such collecting creatures? I don't know, but I have on my Instagram. So if you got that sort of icons underscore CEO on Instagram, it says as a kid, I collected pinini stickers and now I collect footballers. I mean, it literally is what I did as a kid. So I just love it.

My wife always says it's like if little Dan and you were talking to him as a 10-year-old and you were like, what'd be when you want to go grow up? And it would be like, I want to be a football player, obviously. And then, okay, next level down, what would you want to do? Well, I want to run around the planet, meeting my heroes and creating amazing things that people love. And they do. And, you know, it's fascinating to me. I've never known, because I'm one of them. I did as a kid and then got back into it when my kids got into it. And now doing the show and talking to people like you. It's this, it's one of those

cultural things that connects people and I think it's somewhat some natural human behavior of wanting these relics and pieces of things that remind us of fandom and

our fan support of athletes or teams or clubs. And, you know, there's something just intrinsically built in to our, I don't know, DNA, it seems. I mean, and also it's totally universal. So icons has been, I know, trading the world's game, as it were.

But when you look at our figures, 98% of our sales are outside of the UK. So we sell to 120 countries around the world. So it really is, it's 24-7, it doesn't go dark. There's somebody somewhere is wanting a piece of their heroes. and it's a pleasure to bring it to. But it's a big world out there, and there's a lot of sport to go around. Soccer's the number one football soccer.

It's my best accent, southern accent in the States. That's as good as I can do. It's the number one sport in the world, yet not in the United States where I'm from. I don't know that I've ever been able to quite negotiate why that is, other than just precedents and a million other things. What do you explain that for about that phenomenon?

I think it's history and tradition. You guys love your sports. They are amazing. They got saturation and coverage and amazing stars. I mean, I grew up watching Lawrence Taylor smash people to death and Michael Jordan. They were my heroes. So it's, I know, you've got good stuff to look at.

I think soccer is amazing and super popular and maybe its tipping point is coming. I think I visited the States when I started this kind of journey maybe 12 years ago, maybe 14 years ago. And I'm sort of talking about soccer and people aren't that interested. But I'm in a restaurant. people will come out from the kitchen and get really excited because I've got a Leo Messi shirt and the taxi drivers and the locals and the expats and the people who play soccer as kids and it's all kind of bubbling under.

I think it's got a critical mass now. I think Leo Messi, the MLS, the World Cup's coming. There's women's team as the best in the world. You've got a lot going for it. And it's such a big country. there's the space for everyone. Yeah, it feels like there is a tipping point happening, especially with Messi, one of the most iconic, pun intended, names and figures on the planet, and one that you're the leader in his collectibles market with his memorabilia, is that

correct? Yeah, so I mean, we've worked with Leo since he was 17, so we're now, we're literally going to be into two decades in a moment. And, um, Yeah, he'd only played 29 times for Barcelona when we first did a signing with it. And 2006, I think, so that is a long time. But he's basically almost the world's greatest football. The other person you can't see is my Diego Maragona. So I'm slightly biased. I'm slightly older.

But Leo's astonishing. And his growth is our growth. And basically, we've worked together with his team or with him or with Leo Mesh. management to grow and just to sort of bring bring him to the world he's so popular anyway but we want to try and always create super high quality and truly authentic merchandise that people love around the world and it's it's been a long and successful journey you know dan there i i've got a open spot here on the wall uh you know i mean just saying if you wanted to send me something it on every show, you know, just saying.

It could sit right behind you and people who go, what's, what's, who's, who's, who's that message? Yeah, big icons.com. Come on, man. Yeah, we could spread the word. If we want to get the tide turned, that's how we could start there, you know, just saying, all right. I'm done begging for a message.

Yeah. What? Talk a little bit about your background, Dan, and building icons. You know, like, walk us through that journey. Quite a journey. So, how did I describe it? I started off in marketing, a bit like you. So I worked in marketing for media brands.

So I'm not sure you. Listers might not have heard of a base of bed. People like The Guardian and Observer newspaper, Channel 4, Last Minute.com, Capital Radio, which is London's biggest radio station. And sort of working in all those areas, you got to sort of siege, one. The thing about brands, which I love, is like, basically, I love them too. So if you have to market it, you're basically marketing to yourself. So what, one of the things I wanted to show you is, oh yes, I love this. I am, I was the junior in the office, in my marketing office for the

observer, observer newspaper. And a fact came through, which no one read old school faxes. and it said, would you like to partner with Panini to recreate sticker albums from all the World Cups? And I'm like running into the boss's office going, we really need to do this. This is amazing. So many years ago with the people I work with, we created the recreation of all the back catalogs of World Cup albums.

That is all. And we could add in contemporary match reports, so the actual match reports from the time. and you collected them each week and you put them in a binder and it was great. And in order to go to the Panini Italian vault, they had to go to the vault to check that the films were the same. So they actually took my genuine child completed World Cup sets to sit there in the Panini vault to put them side by side and say,

right, yeah, this is what we're buying. and they came back. We recreated it and I've loved it ever since. That is a cool collectible. Yeah, I like that. Yeah, that's a good one. Not many people can say that one. So at the end, I work for a digital company that was the owner of icons.

And icons is in the basement and they're like, well, you're a strategist. What would you do with this company? And at the time it was the, it was. the personal websites of footballers, which is a brilliant idea, but it was about 20 years too early, where they could talk directly to their fans and you could get news and updates straight away. It's like, yeah, it kind of works. But they had a memorabilia shop on the side, and it was, that was the thing that was had a USP and was tangible and you can really make something out of it. So basically, we redesigned it. We focused on the memorabilia, took more of it

in-house and turned it into a retail brand, basically. And then ultimately, they put me in charge, and then ultimately I bought it out with my, with the founder, Edward Freeman,

and we own it and run it today. That's cool, man. I mean, you got to sort of help it pivot, it sounds like, make a bit of a pivot. And then you get a chance

to get ownership. I mean, that's what we all want to do, right? Yeah. I mean, it's like, it's the childhood dream,

isn't it? You want to get to play with the train set. Exactly. And build the trade set. Be the originator. Talk to me about the clubs and the teams and, you know, building the licensing agreements and all the nuts and bolts of that.

Yeah. So kind of the best clubs and the best brands are the sort of the best way to communicate with the customers, basically. So if you are aligning yourself with whoever's the best and the brightest in the, in the game in the first place, that's. perfect. So 2010, we became FIFA's first ever licensee for the World Cup. We've had that license ever since. So coming to America, Canada and Mexico next year is just brilliant for us. It'll be our fifth World Cup, I think, and we've really learned how to do it now. We've been with the Champions

League for 14 years now, so the official memorabilia brand of the Champions League. And then we I work with the clubs as well. So we've worked with Liverpool and PSG, Man City, A.C. Milan. And we currently work with Manchester United and Barcelona and through a partner, Chelsea and Spurs and Sue Newcastle. So basically working with the clubs, creating high quality memorabilia, selling it through their channels and talking to their supporters.

But reuniting them with their icons is brilliant for us. We love doing that because it's the, it's, it's an excuse to expand our range of players that we sign and then we um and then we get uh get to find new audiences for our stuff all over the world that's cool is it is icons 100% soccer slash football it is i'd say probably 90% soccer so and that's where we originate and do all our own signings but if we're icons we have a kind of icons of sport kind of mentality so we are the European distributors of Upper Deck because I know we love American sports too. So we might as well take their amazing products and sell it into our market.

We've worked with Steiner. We work with fanatics. And then in other sports, we work in with people who do cricket and rugby and so on. So one sport we've also moved into is tennis. So we've been the worldwide exclusive partner of Carlos Alcoraz, which has been a real experiment for us to move into another international, super popular, super exciting sport with like the best icon in that sport. And that's been a fascinating journey as well. He's just been brilliant.

He's an amazing man and lovely to work with. What's the product lineup, like most popular items? I can imagine certain players, which maybe that'll be part B answer to that. But jerseys, what are the merchandise that is the collectibles and members? that you guys carry? I mean, primarily it's jerseys. So that's the thing. They see them in action.

People want them. They stick them on the wall and they love them. So you can't really stray from your core idea. But we've sort of been expanding and doing all kinds of different things recently, just to sort of experiment and see what works. I've got a 10-year-old and both me and him love Lego. And do you ever see that Lego moved into Lego stadiums? So you can build a Manchester United Old Trafford,

or you can build a new camp out of Lego, endorsed by the club. So they're brilliantly licensed products. But we then got the players to sign Lego bricks that went on the pitch. Oh, that's cool. You get a box and you can build a stadium with your son or your daughter. And then at the end, you get the signed autograph bits of the pitch, and you put that in last.

That for me is a triangulation of all the things I love. So that was brilliant. And my son got to build them for my office. And then we'd take them down and sort of photograph them under floodlights and get it all looking cool. But that's just an example of something where you have to have the sort of mentality of a collector and the mind of a 10-year-old. It's true. There is all of that. You've got the nostalgia factor.

and then you've got the collectibles and then fun, you know, like engaging, right? And that's what it's all about. Any cards, you guys ever even debated getting into cards with icons? Cards are a bit of an international mystery for us, but we did a unique collection with Leo, messy, maybe 13 years ago now, I think, where we produced a kind of 100 cards set. of all his achievements throughout his life at that point. There were still millions of achievements at that point. But it was basically behind the scenes and family and early photos

because we did it in collaboration with his agents and so on. And then we brought it out. And then we worked with a Japanese company who also then did a signed trading card version using the IP we'd already created. And we got a number of the. all signed. And then that created a boxed set that was only sold in Japan. Fast forward, whatever, 13 years.

So I went to the National in Cleveland last year. And there was a side hall having a soccer trading card sort of side convention. And I stumbled into my cards on display going for like 100,000. of dollars. And I'm like, my God. And then I spoke to like the number one collector of those cards who have been chasing the really incredibly small amount of signed ones. And he didn't believe that I was the guy who was doing it. And I was like, look, I have on my phone, here's me in the factory in Italy signing off the original proofs. Here's me and Leo giving the cards a good looking at. Here's the, here's me signing things. And he's like, oh my God. It's like,

It's like meeting the guy you created it in the first base. And I was like, he wants to go it away. See how that works. Is the card thing? Is that, you know, not that, I mean, obviously you've, you're majoring in what you major in with the jerseys. Is it just not your lane?

So you've stayed out of it. It's just complex printing and things like that. It's complex, but also dominated. So we, we collaborate with, we collaborate with, we collaborate with, Topps and Polini anyway. So we have exclusive athletes and we have contacts and we have agreements. So we tend to work together with both companies.

And they're brilliant to work with and we've got great respect for them. It's a big area and there might be some wriggle room, but I haven't got any immediate plan. There you go. Talking with Dan Jameson, he is the CEO and co-founder of icons.com. I mean, let's talk messy a little bit. Okay. You've got it behind you, one of the most popular athletes on the planet, highly desirable in the memorabilia space worldwide.

Living in Miami now, you've had a 17 plus, did I hear 17 in your relationship? I guess they're 20 now. They're 20. Good grief. I mean, what a ride. I mean, what an unbelievable player. What an unbelievable icon. I mean, talk about that journey.

It's incredible. It's also not down to me either. We had a guy in Spain called Jesus, who was like sort of interconnected to footballers. And he's literally like, there is a guy in Barcelona. You've got to sign. Come on over. You've got to get him. So that's why he did a signing with him when he was 17.

And you can already tell that this guy was going to be amazing. I can't say he was going to be the goat at that point. But I know. and it's both luck and skill. So, yes, we picked him and we hung on to him and we've ridden the curves all the way up to the top. But because we're partners with FIFA, I was lucky enough to be at the World Cup final.

So I'm there in Qatar. And me and my colleague are wearing messy shirts. and everyone around us is like, but you're English. Why would you be supporting Leo Messi? Didn't you have a war against the Argentinians? And I'm like, yeah, we had a hundred-year war with the French. So that's all right. Well, we love both countries.

Yeah, we're all friends now. It's fine. We love football together. But the point was that we explained why we were so inventing. with Leo to everyone around us. And everyone in the crowd started getting into it with us. Because I'd say 80% of the crowd was supporting Argentina. And even the French people thought it was quite interesting.

So by the end, as he wins, they're all hugging us and high-fiving us, just going, what a ride this must be. I'm like, I've nearly had a heart attack because he won, he was losing, he won, he's losing. and it's an unrepeatable, incredible moment where we've been the partner of the World Cup for, I don't know, whatever that was, 12, 13 years, then the partner of Leo for 20 years,

and then it comes together in one magical moment where it all literally, and it seems like you're an overnight success, but that is like two decades of graft to get to that moment, and then he wins and you're like, that's it, man. I'm done.

Mic drop. That's it. Thank you. How many jerseys of Messies has icons sold over time? I ain't roughly. Roughly, I'd say, let's try and work it out. Probably about 50,000 in total over two decades. Yeah.

But I had an interesting chat with. A lot, but also not a lot. You know what I mean? So there's scarcity there because, I mean, there's how many billion people on the planet? And, you know, you've done it for 20 years and it only 50,000 out there? I mean, that's a scared. It's a rare thing to hold. It really brought it home when, unfortunately, Pelle died.

And I'm speaking to people who have Pellé contracts and I'm like, can I get some and so? And we're like, yeah, okay, maybe we swapped some for Leo. And I'm like, I think the ratio is probably about eight to one in terms of value. Now, like, how can it be? Pele is the greatest player that ever lived, won three World Cups and so on. And I'm like, because you made him signed two million shirts, that's the difference. He worked him for so long, for so much that actually there's no, there is scarcity, but there's not that much scarcity in the world of it.

He signed so many things for decades and decades and decades. And I'm like, well, Leo's signs a contracted small amount every year. And supply and demand means the price goes up. But I prefer it that way. I'd rather kind of keep it controlled than mass. And also, you can't make more money just by doing more of it. It's like we see Leo three or four times a year. I can't see him 16 times.

a year and it's handed fall off. It just doesn't work like that. So we concentrate on every signature trying to create the most unique or special or interesting way of presenting it, not just banging out a commodity that just gets sold every time. That's an interesting point for, you know, our listeners and the strategies that go into that because that's what creates value and make something collectible. You know, it's kind of like this. fine line of memorabilia with collectibility because, you know,

something could be a memorabilia piece, but not necessarily be scarce. But, yeah, I think it's an interesting point. So I know we always try to learn from the best. And it's sort of upper deck have got Michael Jordan. And upper deck doubled the price. And they, and I'm saying, that's a bit hard. I said, well, we sold the same amount. I'm like, okay, that's like it's a, there's, um, I, I did economics at university, so I always,

I always shot this out. Have you ever heard of anything called a V-B-L-A-N-G-L-A-N? I have, I don't remember why, but I've some, I've been the memory books from something. Yeah, it's basically, it's a, it's got an, uh, an inverse demand curve. Yeah. The more expensive it gets, the more demand goes up. the more you wanted. If you've got a cut price Ferrari next to a super Ferrari, you're going to distrust the cut price Ferrari.

You're going to want to buy the thing that is super expensive. And it works with super high-end goods. So like Gucci handbags for 500 pounds, you'd be suspicious of. Gucci handbags for 5,000. You're like, okay, that feels right. And you've got to create that value with sort of scarcity, marketing, and I know, the skill of what we do. Yeah, it is.

And that's what's, you know, but it's what drives value and what makes it a good investment, especially with someone like Messi. Like the jersey behind you, what is that from? That is the 2002 World Cup winning shirt. But, I mean, it's a replica. It's not the actual thing.

But what's special about it, is it's dedicated to me and my two sons. So it's the first time I'd actually got Leo to write something to have my kids. So that's why it's special. And the Diego one is also dedicated to me. So they're the two goats and that's why they make it into the office. But I'm a Liverpool fan. So all my best stuff is red.

And I like Barcelona and that's all red and blue. And I had a flat and my girlfriend moved in, now my wife. And she's like, your red stuff just gives me a headache. You've got to take it down. So I put it in the garage. And then five years later, when we moved, all my dedicated products have been destroyed by sort of damp and mold. And it's a good job. I'm in the memorabilia industry.

And I can see those people again. Yes. Oh, that hurts. but those two are so special and unique that it's kind of like that's amazing so my first ever major signing was going to Buenos Aires to meet Diego Maradona which is and he uh he's he was supposed to not see us for a for a while and uh so we went out into Buenos Aires and got drunk because it's like we're on tour in Argentina and then that about midnight, we get a phone call saying, Diego will see you now. He's at his mom's house.

So we're like, okay. So we drive across town, go into this kind of shadowy place. They've been watching a telenovela where we're all sitting around. And Diego comes out and it's like, hi, Diego. Can you start signing these things for us? And he's like, yeah, okay, I'll, I'll do it now. And it's even more brilliant in that his, in his divorce, his then-wife sort of couldn't get anything tangibly out of him, because didn't really have any assets left. So she owned his name. She owns his name. What she did. And so we did the negotiations with her.

And she's like, Diego, sign your stuff. Going to the kids. Get on with it. These guys are good guys. They've come a long way. Sign the things. So working with Diego for 10, 15 years was pretty astonishing. That's crazy.

His wife owned his name. Yeah. And one of the things that I kind of was interested. Anyway, the story fast forward to three years ago, I think. And one of the things I always say is that we're authentic as we create authentic products. That's what we do. We always say authenticity is everything and sort of proving what we do is real. But I sort of had an interesting light bulb moment about three or four years ago,

which is like actually we're authentic as people. So the people that work in icons are straight, honest, work hard, do what they say. And that goes a really long way in sport. Better it goes a long way in trading cards and the memorabilia. If you do what you say, turn up. pay your bills and have long-term relationships. That is a, it's a low bar, but that gets you so far because there's so many people with short-termist views, ripping people off, not doing the right thing, I know, all those sorts of

things. So Diego is in Buenos Aires and he's got an ICONES exclusive worldwide contract, but it's COVID. So we have to send all the things to him. And his people are like, yeah, yeah, we got it. It's fine. It's great. Obviously, you've got to send the money now. And we're like, okay, we dealt with you a long time.

We'll send him the money. We'll trust him that Eel's going to send it back. First shipment comes back five weeks later. And it's brilliant. We sell it. It's astonishing and we've done some amazing things. And we've got signing videos and it's fantastic. We do it again.

Send all the money, send all the products. And then we hear that Diego's gone into hospital. Because he had a brain operation, I think, beforehand. And then 10 days later, he passes. And I get a phone call going, Diego's gone. And I'm like, oh, my God, that's horrendous. It's horrendous, but where's our stuff?

And they're like, we'll have to check. It's kind of crazy around here at the moment. And they come back about 10 minutes later with, just sit down we're going to tell you what's happened and it's like in between his operation and his unfortunate death

he was convalescing and he signed our stuff because he'd had a long-term relationship with us and it was all signed it in his house and during the bedlam people were like right we're going to put it in the office and lock it up and make sure no one takes it or anything goes and all his people worked incredibly hard

and we made it all happen and we eventually got it out of Argentina arrived in the UK and then we got an email saying that British areas had lost it that was not good this is with two days to go before Christmas

and then we're like look can you just go and have a look again round Heathrow try and find it for us and they came back a day later going we found it it's all right and then they sent it on a van and the van was delayed and we're like oh my God, where is it?

And the van had broken down and they're on a highway and they had to send another van. So this thing eventually arrives like on Christmas Eve in our office and it's like, you know, like Raiders of the Lost Ark

and it's trying to find it. It's like this is the greatest collection of some movies on this one shipment. Yeah, it really killed me. But that's the kind of lengths we go to to try and make sure that we have the world's best stuff.

man it was a lot that's awesome it was a lot i can imagine just sitting on pins and needles like yeah you know a lot of money a lot of time a lot of investment and like yeah you probably i imagine the ups and downs of like you probably had convinced yourself multiple times that it was lost or never going to happen it's like never going to happen never going to happen I just chalk that one up to life. Yeah. Cry over a beer or whatever a few times and then it shows up. That's awesome.

It's testament to sort of long-term relationships and people doing the right thing and him and his people and it's brilliant. But it does show you the roller coaster ride that is about these things. It does. Well, I hope this is the start of our relationship, Dan. It's been really fun and cool talking with you. I appreciate and gracious. how gracious you are with your time and I really love what you're doing. Share obviously easy to find

icons.com, but any other handles or ways that people can learn more about everything you guys are up to. Sure, man. I mean, I have one final point in that we love America so much that we've opened up an American, American arm. So we flew in. We've, we sorted out a legal company in 48 hours hired someone, got a distribution of warehouse. So we're now, we've got a base in Illinois, and we got an American website.

We take dollars, can ship overnight into America, and it's all getting ready for the World Cup and beyond, because we're here and we're staying, and we want to bring our great stuff to the American market. That's awesome. So you hear that overnight, American dollars in the U.S. was there a specific can that be found at ikons.com?

Yeah, if you go to icons.com, it'll know you're in America, so you'll get the special stuff. So almost, you can imagine we're now buying shirts off fanatics, taking it to Leo's house, getting Leo to sign it, shipping it to Illinois, getting it framed. It really is made in the USA. That's amazing. That's awesome because he is in Miami.

Hey, icons is worldwide. And now in the U.S., along with Messi directly. So Leo and Icons bringing soccer memorabilia and all the like here. And Dan, really appreciate it, man. Cheers, cheers, really appreciate it. Thanks to everyone.

Hey, guys, you're to find us, collectibles. Show. We'll have links to icons.com. Get out there. I know we've got a lot of soccer fans. Look, they're out there. We know you are. And with World Cup, Messi's here,

icons here. It'll be expanding more and more throughout the states. And look, we're worldwide, baby. So we appreciate you for listening. We appreciate Dan for coming on. We'll see you next time on trading cards and collectibles. Collectibles. Is where you'll find all of the channels and learn more about what we're doing.

And ultimately, hey, we want to hear from you. You do case hits at collectibles. Show. I want you to send in your favorite pulls of the week. And here's the difference. This isn't about just value. Hey, we want to see some $10,000 hits. Had a couple of those myself a few months back.

But it's not just about the values, about what you're collecting. What means something to you? Share a story, share a video of you holding up the card that you hit last week. That was your favorite player and you nailed it. So case hits at collectibles. dot show, send in those videos.

I want to know the stories. We're going to bring into life here on the show. We're going to do a segment each week. Once we get rolling and get some videos in, where we share that on the show with us. We'll feature you on Collector. Collectibles show. Thanks for tuning in to the show.

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