Culture Apothecary with Alex Clark - From Severe Acne To Glass Skin: Why Your Sunscreen & Skincare Are Making It Worse | Bethany McDaniel

Episode Date: May 8, 2026

You're probably spending more money on skincare products that are secretly making your skin worse.Bethany McDaniel, founder of Primally Pure, went from debilitating adult acne to skin so clear people don't believe it's real—and she built an entire brand around what actually got her there. She breaks down what's really driving chronic acne in women, why most non-toxic brands are still quietly failing you, how farm-sourced ingredients like beef tallow are changing everything, and how your hormones, birth control, and fasting habits are all showing up on your face.Thank you to our sponsors!ZEBRA: Use code "ALEX" for 10% off any orderA'DEL NATURAL COSMETICS: Use code "ALEX" for 25% off first time ordersMASA CHIPS: Use code "ALEXCLARK" for 25% OFFCOWBOY COLOSTRUM: Use code “ALEX” for 25% OFFGEVITI: Use code "ALEX" to get 20% off of your first purchaseJOOVV: Get an exclusive discount on your first red light therapy orderVOTE ONLINEOur Guest:Bethany McDanielBethany's Links:PRIMALLY PURE: Use code 'ALEXCLARK' for 15% off your first orderPersonal IGPrimally Pure IGPrimally Pure TikTokGrounded Wellness Podcast🌿 My Interview with Bethany on 'Grounded WellnessFOLLOW ALEX:Instagram |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @realalexclark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cultureapothecary⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @yoalexrapz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @RealAlexClark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Culture Apothecary with Alex Clark ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcast |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Culture Apothecary with Alex Clark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ‘Culture Apothecary’ on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.DISCLAIMER: This content is for informational purposes only and is not medical advice. Always talk to a qualified healthcare professional for any health-related questions or decisions.

I don't know if you've ever seen the truck driver that dermatologists always try to say, the sun is horrible. Look at this picture because there's a guy who he was a truck driver, his whole career. One side of his face is like wrinkly and saggy looking on the other side is not as bad. Is it a scam? It's like dermatologist propaganda. Because the truck driver, he's getting an imbalanced spectrum of light day after day for decades. It's getting blasted with UVA and blue light.

He's not getting UVB. He's not getting the red and the infrared from the sun because that's being blocked by the glass on the car window, and those rays in isolation will age your skin more rapidly. You can have the best skin of your life and look younger than everyone else without Botox, fillers, or a 12-step skincare routine. But you're probably doing the exact opposite of what actually works. Today's guest went from severe adult acne in her 20s to having the kind of skin people literally don't believe it's natural, and she didn't get there by adding more products. She got there by taking them away. In this episode, we're breaking down what's really driving chronic acne in women,

why so many skincare products are quietly making things worse, and how to actually rebuild your skin from the ground up. We get into why most non-toxic brands don't deliver real results, how to use ingredients like Beef Tallow the right way, because there is an incorrect way, and what your skin actually needs to heal and glow. We also go beyond skin care into hormones, birth control, fasting, mom life, and how to create a low-tox lifestyle without becoming completely overwhelmed.

Joining me today is Bethany McDaniel, founder of Primally Pure, a non-toxic skin and body care brand, rooted in real farm-sourced ingredients. She is also the host of the podcast Grounded Wellness, where she interviewed me on her beautiful farm about dating, my response to people who get mad that I discuss the topics I do without being a parent yet, and tons more. After Bethany's family started a regenerative farm in Southern California,

she transformed her own skin and built a brand that's redefining what actually works in beauty. So if you want better skin, this episode is going to flip a lot of what you've been told. Watch this episode on the real Alex Clark YouTube channel or Culture Apothecary on Spotify. join the Keith Servative's Facebook group for more discussion on this episode and tons more with like-minded women who just get it. Pause before we start, leave a five-star review for Bethany and I.

Please welcome the founder of Primely Pure and host of Grounded Wellness, Bethany McDaniel, to Culture Apothecary. When women are in their 20s or 30s dealing with adult acne, I mean, clearly we're not talking about hormones, right? We're out of the teenage years. So what do you think is really going on? Hormones can still be a part of it. I firmly believe that almost every case of acne can be healed, cured by changing your diet, ditching chemicals, and getting your circadian rhythm right. I think it's a little bit more hormonally driven during the teenage years, but there's so many

things that can play into acne, the chemicals in conventional skin care products, those can mess with our hormones at any age. I mean, I have known 50-year-old women that still struggle with acne, that when they, you ditch these chemical-laden products, it gets better. Our hormones are also totally driven by our light intake. As you know, this is something that both of us are really into right now. But getting outside early in the morning, getting that morning sunlight, and then blocking light at nighttime, that can have a big impact on hormones, which can then have a positive impact on getting rid of acne. Yeah, and then diet. I think looking back to my acne ordeal when I was

a teenager and young adult, I changed my diet and my acne healed almost, you know, very, very quickly after that. So I really think those three things are kind of at the root of it. The chemicals that women are using on their skin, which are having a negative impact on their hormones, are light intake, and then staying away from inflammatory foods. I mean, seed oils causing inflammation in our cells can cause our skin to malfunction, can cause acne. and then also blood sugar. I think when people's blood sugar are out of whack, that can cause acne. So there's a lot of different factors behind it.

But I think most of it can be fixed by really focusing in on those three things. And then, of course, there can be sometimes deeper issues, sometimes parasitic infections, sometimes bacterial overgrowth in the gut that needs to be addressed with a specific protocol, diet protocol or supplementation protocol. You have insanely good skin, which I think would shock anyone. when they find out that you suffered with severe adult acne. So the other thing is people think that you get Botox, but as your friend, I can attest that you don't.

So how do you go from serious chronic adult acne to having skin so perfect that everybody thinks you're doing Botox? Well, thank you. I mean, I feel like my skin is still a work in progress. And my acne was really at its peak when I was, I would say, in high school. And I went the conventional route 100%. I went to the dermatologist. dermatologist prescribed me antibiotics, which I was on several rounds of on and off over the course

of a number of years, which then caused more disruption in my gut and exacerbated the problem. So I was kind of on this up and down cycle of my acne would get better for a little bit, and then it would get worse again. And then, you know, I was using all kinds of topicals at that time as well, which were increasing my skin's sensitivity to the sun. I was on the swim team at the time. I was in chlorine. No one was thinking about how all of these things interact. with one another. I wasn't. My dermatologist wasn't. So I think that my skin just incurred a lot of damage over the years from all of these different elements. I almost wish I would have done nothing back then. Were you using St. Ives Apricot scrub? Of course. And that was just tearing our

skin and spreading bacteria all over our face. Yes. And that's another thing. I was under the impression that what you needed to do to treat acne was to just strip your skin of all of the oil because oil was, quote, bad, and you needed to get rid of all the oil. But what I didn't know is that I was stripping my skin of its natural moisture barrier, causing it to then overproduce oil, which then can cause more acne. So I was doing literally everything wrong that you can imagine. And eventually my dermatologist put me on birth control. And then that worked for a while, but then left me with other issues down the road once I realized, oh my gosh, I want to get off of this stuff. What? Melasma. Yeah, I had that, dealt with that really bad. I noticed that like right around the time of

my wedding, all of a sudden I was getting these like dark patches on my face and did some research, found out that that can be an effective birth control. Thankfully, I didn't have any other like serious, serious side effects from it. I mean, when I came off of it, the acne came back in my period cramps were really bad for a while, but didn't deal with infertility or anything like super serious, thankfully. That's one of those things, you know, every time I talk about birth control with another woman who was put on it. It's like I'm hearing about another side effect or something that I didn't even know was a risk factor with birth control. It's like amazing. They just keep popping up more and more things that you should be aware of before you take it.

It's wild. And they just prescribe it so flippantly. And literally I remember asking like what are the possible ramifications of this? I was told nothing going into this except for the one I think really. well-known risk, which was like blood clots. But I just kind of like sloughed that off and thought, well, I'd rather just not have acne and risk it, I guess. So what would you tell another woman who's being told, the only way to deal with your severe chronic acne is to take birth control? I think it's absurd. It's absurd. And they're still doing this today. So my assistant, Grace, who many

people, if they follow Primely Pure, they've probably seen her on our social media because when she started with me, we did this experiment where we took her off all of her, all the products she had been using, all the medications that she was prescribed, including antibiotics. It was basically the same protocol that I was given, like 10 years later, 20 years later even. I couldn't believe it when she was telling me everything that her dermatologist had told her to do. I just thought, how can this still be happening? How can they still be prescribing antibiotics for acne, which we know antibiotics are terrible for the gut. We know how much gut health is connected to skin health. So this, if anything, will clear up your skin very temporarily, but will always leave you with a worse

problem down the road. And then, you know, birth control as well. It's just another, dermatologists are really good at diagnosing things and then matching up a medication that corresponds with that diagnosis. But in terms of root cause healing, that's not in their playbook at all. And it's still not after all these years. It's absolutely bananas. How did you connect the dots to conventional acne products? What made you think that conventional acne products that you were getting at CVS or Walgreens were making your issue worse? Yeah, I mean, that didn't happen until much later because when I was growing up in the 90s, early 2000s, I just bought into every commercial I saw on TV, you know, proactive. Proactive, yeah, sane lives. It's where they. They disappeared. I know. It's

Interesting. And all the mall kiosks. Yeah, clean and clear. I mean, they were like marketing hard at us for these like skin stripping products. And I tried all of them. And then it wasn't until I was in college. I was working at Trader Joe's, which I had a funniest side about that. But I gained 15 pounds my first year of college and I blame Trader Joe's because I assumed that everything at Trader Joe's was healthy. Wait a minute now. I have said this, Bethany. I know. I know. I know. This is an American. Like, Americans are obsessed with thinking Trader Joe's is a healthy store.

And it isn't. It's great. They're so friendly. They have a lot of great things. They do have really inexpensive organic produce and cheap eggs and things like that. That's fine. Great. But the whole middle section of that store is ultra-processed food.

And I don't know why people don't connect the dots. I guess because it's not, you know, brands like Lays and Nabiscoe, they think it's different. No, but it's just the same thing rebranded as Trader Joe's. Yeah, so you're absolutely right. And I was one of those people that just thought, okay, it's from Trader Joe's. It must be healthy. And I loaded up on all the snacks. I would buy so many snacks and just keep them in my dorm room and eat them all the time. And I remember one time I was checking out. My coworker was checking me out. And I just had a cart full of snacks and he was an older man. And he was like, there's no food in there. I was like, what are you talking about? This is my cart is filled with delicious.

healthy food. He was like, no, none of that's food. That really stuck with me. Like later on, I'm like, he was so right. And I had no idea. And I was just blinded by the Trader Joe's, you know, branding. And I was so excited to be working there. It was, it was a great place to work. People were friendly, like you said. But yeah, not a healthy store. But I did have a coworker, another coworker who recommended that I used hajoba oil on my skin because we sold Hohobo oil at Trader Joe's. And I was like, you don't, are you serious? Like, an oil. Yeah, I can't use an oil. I have oily skin. Like, what are you talking about? This is going to make my problem worse. But she kind of explained to me, like, no, this is, it's a lighter oil. It's similar to your skin. Seabum. Like, I think it'll

actually help. So I tried it. And I was blown away. Like for the first time, I felt like my skin was actually being nourished and moisturized. And it did not make my skin oilier, if anything. It just completely balanced it out. So that was a big light, bold moment for me. me and I continued to use the hajoba oil, but it wasn't until about, I don't know, several years later when I cleaned up my diet and realized that a lot of the foods that I also thought were healthy my whole life were actually not very healthy. And then I saw massive changes in the health of my skin and body when I changed my diet. And that just led me down a path. At that point, I was bought in. I was like, okay, what else have I been doing wrong my whole life? So what was the strategy that

you used to switch up your skincare routine? So the hajoba, I can to use with kind of other products. That was just one little light bulb and then I just continued to use that with, you know, conventional other skin care and makeup. And then after I had the bigger light bulb of the food thing, I was like, oh, it's like everything. And at that point, I purged my bathroom. I got rid of everything almost overnight. I started researching like what can I use that maybe I already have in my kitchen on my face and on my body. And I just kind of became obsessed. with learning about this stuff and trying to formulate my own products. And how long did it take for you to start noticing a real significant difference?

It wasn't just temporary. It was staying the course. It was a journey, but it wasn't overnight, but it was fairly quickly. I changed my diet to like a whole food. It started with kind of like a paleo whole food diet about the time that my husband and I got married because his dad and brothers were starting our farm primal pastures at the time. And I was just learning about like the difference between pasteurized meat and conventional meat and learning about ultra-processed foods. So this was back in like 2012.

I kind of did a diet overhaul and then subsequently did a skincare product overhaul over the course of a couple of maybe a year. It took me to like really, really, really transition. And that's not to say I've like totally arrived. There's still things that I'm swapping out today. But for the most part, it took me about a year to like. like really, you know, diet-wise, fine-tune and then skincare-wise was quicker. But I noticed a shift from the diet changes, which I made first, I don't know, within

a couple of weeks, a month. And then it just continued to get better and progress from there, especially when I started really, like, when I got really serious about the skincare stuff as well. I mean, how do you go from that to starting a full-blown skincare company? I kind of started it by accident. When they started primal pastures, it was just, that was kind of a hobby farm. My husband and I were both living in Scottsdale, Arizona, actually. He was a high school teacher. I was working at the Special Olympics. I started working at Lou Lemon first. And then I was working at the Special Olympics. At Lou Lemon, funny enough, there was also an older customer who told me that everything in the stores was sprayed with forever chemicals. And I thought he was crazy. Wait, that person is a legend. I know. I'm like remembering. all these old conversations now like, that person was right, that person was right. So the farm was back in California. It got to the point where we were driving back and forth pretty frequently for farm tours. I was making these products in our kitchen in Scottsdale. And it was all just

out of passion. I was just passionate about it. I was determined to find, to get a natural deodorant formula that actually worked. There was like Tom's on the market back then, which we all know does not work. Sorry, Tom's. So I was determined to create one that worked and I was just passionate and taking these products back to California, selling them at the farm stands. Eventually, we both quit our jobs. We moved in with my husband's parents, because that's where the farm was at the time, in Temecula, California. His sister, Lindsay and brother Paul and their son Noah, who you've interviewed Paul. Yeah, he's the owner of pasture bird. Yep, yep. They moved in as well. His sister, Jamie, also moved in. This was not a big house. This was 1600. This is like full house, the show. It was insane. We were actually approached by a reality TV network. We were pitched this idea. But it wouldn't have been good. Yeah, I was still not really seeing it as something that could turn into its own company. I saw it as something that would kind of always be connected to the farm and that I would sell the products at farm.

tours on the farm's website. And then within about a year, it became clear that like, oh, this could actually be its own thing. Why? What made it clear? I started with the goal of making an extra $500 a month because we had no income at the time. And I was like, if I can sell like $500 worth of products, that'll really help. And quickly within a few months, I surpassed that goal. And I was, our sales, the primally pure sales, were getting to the point where they were like competing with primal pastures. And at that point, I was like, oh, okay, I should probably take this more seriously. So you had a goal of taking home $500 a month and what you ended up with a few thousand? I think we did, I don't know, like 30,000 maybe in sales the first year, which like to some people

starting a new business, they might be like, that's nothing. I think that's phenomenal. Not expecting it to turn into a company, I was, I was blown away. I was so excited. Like, I was so closely connected with my customers. I was always making tweaks to our products based on customer feedback. And it was just so fun for me. What was the first product that you were selling? I started with four. So deodorant, outdoor lotion, which was an SPF product, but it wasn't FDA approved, so I couldn't call it a sunscreen, lip balm and body butter. All tallow-based. What was the number one seller? Deodorant. Still is. That's the number one best selling product from Primely Pure? Yep, charcoal deodorant. I think plumping serum is number two. So when you started this and you're

making these products in your kitchen, you're starting out with how much money and then where's the company today? Yeah, I mean, this may sound crazy, but I literally started with $250 because I was making such small batches and selling like such small quantities, but I was using, I was like putting all that money back into the business. So the growth, it was like very small scale, but it was enough to allow me to just continue to reinvest. So I wasn't taking a paycheck at all for over a year and I just slowly reinvested that and reinvested that. And that was in 2015 when Primely Pure officially began. Now we have a team of over 120 people. I think we've shipped out about 2.5 million orders to date and just never could have imagined that it would turn into what it has. That's unbelievable.

How did you strategically scale it to that level? I think this is interesting because, you know, a comment that I see over and over again in online, you know, parenting groups and mom groups and what have you are, you know, how can I make extra money? What's something that I can do to supplement my husband's income while still being home with my children? You know, this is a question that a lot of women struggle with. And so I think your success story is so interesting. Well, I'll say I wasn't very strategic in the beginning. People say you should work smarter, not harder. I did the opposite. But I also, I don't regret that because I feel like that worked to my benefit for a while where I was just hustling. And I'm thankful that I started the company before I had kids because the hours I was putting in at that point, you know, I just would not have been able to do that once I started having kids.

And I was I was working from literally like when I woke up to sometimes like two, three in the morning, making batches of deodorant in the kitchen. I was labeling products on the couch in our living room. I was handwriting addresses on boxes. So I feel like with the girl boss movement, hustle culture was like glorified. And then it was kind of demonized. And I feel like there's like something in the middle there where it's not all bad. Like you kind of do need to hustle when you're starting something. You need to be willing to put in the hours and the work.

And not that it can't work in any other scenario. like I think it can. It just might be slower. But I'm thankful that I was able to do all of that before starting a family. And then when I started having kids is when I was like forced to work smarter. So at that point, I knew I needed to hire employees and learn how to manage people and like learn a thing or two about business in general, which I knew nothing about going into it. So I just started like I immersed myself in business books and podcasts and was able to kind of continue to grow it to the next phase until I several years later hired a good friend of ours came in and he is the CEO now. So I'm in more of a founder role where I get to focus on the things that I really enjoy, the product

development and our content and a lot of marketing decisions, but I'm not like managing the day-to-day stuff. I'm not giving performance reviews and stuff. Yeah, I wouldn't want to do that either. Yeah. I think that's great that you're able to do that. You ever meet your kids teacher and just immediately think, this person hates joy? Like they walk into the room and all the fun is sucked right out. Passive aggression off the charts and you're like, how did you get into this profession in the first place? You're smiling like, yeah, thank you so much for everything you do. While internally you're like, this woman would report me to the government for blinking wrong.

You know, half of life is just trying not to offend people, including with your smell. Because nobody tells you, but most deodorant is basically a chemical weapon. I mean aluminum, synthetic fragrance, stuff you can't pronounce, and you're just putting it directly into your armpits and lymphatic system. That's why I only use zebra deodorant. It actually works, first of all, which is shocking in the natural deodorant world, where half of them are like a suggestion. This one keeps you fresh, has unisex scents, and doesn't burn your armpits.

It's clean, non-toxic, no aluminum, no fake fragrance. It's designed to support your body instead of shutting it down. Sweating is normal, but smelling like a haunted locker room is not. So we need to be detoxing, and the best part is you don't have to think about it. You just use it, you don't smell weird, and your kids' teacher, has one less thing to judge you for. Life is hard enough. You don't need your deodorant working against you.

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Adele Natural Cosmetics.com. Use code Alex for 25% off your first order. My biggest issue with clean skin care is I feel like almost none of it works. Like it does nothing besides offer hydration. And my biggest gripe is with just pure beef tallow in a jar. I mean, nothing except beef tallow, and that's all someone puts on their skin. In my opinion, you can convince me otherwise. I feel like it doesn't do anything besides hydrate. However, you have done something where you are pairing beef tallow with other just supernatural, incredible nature ingredients to create this non-toxic powerhouse.

I mean, I've said it before and I'll say it again, primally pure is the only non-toxic skincare brand. I would say you and maybe one other brand that I like that I've, have found that actually work. Like, I use it and I see a noticeable difference. Everything else I think is hogwash. So what is, what are you doing with your beef tallow skin care that makes it way above and beyond like someone just, you know, sticking it in a jar in their kitchen? That's very true. There are a lot of beef tallow brands that just sell beef tallow and maybe they throw a few essential oils in there, maybe some beeswax. And that's kind of it. And I think that's given

beef tallow kind of a bad wrap because it's become known as this comedogenic ingredient, which it can be in isolation, still not for everyone's skin, I don't think, but for some people's skin, beef tallow in isolation can clog pores. But when it is blended with other oils, other carrier oils, other ingredients, essential oils that are lower on the comedogenic scale, you get this beautifully blended product that hydrates the skin really well, but then you also have these ingredients that are doing other things and repairing the skin in different ways and providing cellular renewal. So, yeah, I think Beef Tallow is an amazing base for a product, but we do blend it really nicely with other ingredients in our products.

You're able, as somebody who has struggled with acne before, you don't have any problems with the beef tallow in your products because it's mixed with all these other things. Yeah, exactly. And the other thing that is important is the other complaint, I think, that I see on Beef Tallow is that it just sits on the surface of the skin and it doesn't absorb, which also, can be true, but that's why we recommend using oil and water kind of in conjunction. We don't really combine those in our products because historically you've needed harsh preservatives to combine the oil and the water. But they are both important for nourishing the skin because the

oil provides moisture and then the water provides hydration and allows the moisture to be absorbed better into the skin. So when you apply one of our creams that has beef tallow in it, And then if you spray one of our facial mists on with it, that'll drive the product deeper into the skin and allow it to truly like penetrate and moisturize at a deeper level. Okay, hang on a minute. I think I just, I just saw my life flash before my eyes. Am I supposed to be spraying your sprays after moisturizer? So I would do it before and after. Oh, yeah. What a game changer.

Oh my gosh, I'm doing this wrong. There's this concept called skin drenching. Have you heard of skin drenching? Oh, slugging? Similar, but a little different. So the drenching is really talking about using like an oil-based serum or cream or moisturizer of any kind and then applying a water-based spritz with it and then kind of doing that multiple times.

So you're just getting a lot of hydration, just drenching your skin with hydration, whereas slugging is more so it can be any just like emollient type of, I mean, people do that with Vaseline and you can do that with like our products as well. but I would recommend something more like skin drenching where you're using the water with that as well. I'm obsessed with the plumping mist. I think that's probably my number one reorder from you. I don't know.

Something about it. I love it. But I mean, I do like a light sprits, then do my serum and then do my moisturizer, and that's all I'm doing. How am I doing this wrong? Yeah.

No, I mean, that's fine. That's totally fine. No, I don't want to be fine. I want to be an all-star level. Okay, if you want to be an all-star, you could just apply another level, another layer of the plumping mist at the end or even in between every application.

Wow. If you want to like really drench your skin. Okay. Tell me your morning and nighttime skincare routine. Okay. I mean, it changes a lot. Yeah, so does mine. And I'm always like testing out new things.

Do you wash your face in the morning? I do most of the time because I usually go in the sauna in the morning. Okay. And then I will wash my face after that with a new product that we're launching. It's like a... Ooh. Yeah, it's really fun. So you wash your face sometimes whenever you do the sauna and then what?

Yep. And then I will, so I actually lately have been spraying Keenton hypertonic to my face in the morning. I know. You just told me that they offer Keenton. And by the way, I'm just every interview I have done on this show's history where we mentioned Keenton, everybody's like, what is it? Nobody can spell it. Nobody can Google it. It's Q-U-I-N-T-O-N.

And it's just straight minerals. So it's like it's real salt, magnesium, you drink it. And apparently it's topical. too. They sell it in ways that you can put it on your skin, which I didn't know to like yesterday. You told me that. But I looked it up on their website, water and wellness.com is where we buy it. And they're not a sponsor. When I looked it up, the spray, it said nasal spray. Yeah, yeah, it's called a nasal spray. But you can use it on anything, just on your body? Yeah, it's just, it's a really like fancy seawater product, essentially. And I've been using it because I have

seasonal allergies. That's like my biggest health issue is seasonal allergies. And right now at the farm, something is blooming that's really bothering me. So I actually spray it in my eyes, which may sound crazy. It stings like a little bit. But okay, it's like a sting. It's like a sting that stings good for me right now because it kind of cleanses the pollen and like the allergens that I'm experiencing. So I've been using that just in my eyes, but then I've also just been spraying it on my skin because I like the way it feels and I feel like it's it's healthy to put on your skin. Okay. Wow. Okay. So we're doing that and then what happens? Okay. So then I'll use something really light in the morning lately. I've been using our cleansing oil as a serum. So I just put a few

a small dropper full of that and I kind of massage it into my skin. I always incorporate some sort of facial massage when I'm applying products. So sometimes that's just me using my fingers. Sometimes it's like taking out my facial cupping set and using that. And then I'll finish it off with a few sprits of one of our mists. So right now I'm using our clarifying mist. Why? What does that do? That's my favorite mist. Have you tried it yet? No, because clarifying to me says acne and I have severe dry skin. Okay. So that is true. It is meant to help acne, but you can also use it for any skin type. Okay. What's going to be the difference between that and the plumping? I love the noroli. I'm just obsessed with Noroli, which is orange blossom, like that smell. I don't know if you've ever walked through

an orange grove when they're blooming and you just get this whiff of this like beautiful Neroli aroma. So I'm just obsessed with the smell. And I like the way it feels on my skin. I like what it does for my skin. It's brightening. It's just a, it's a really nice mist. And then nighttime routine. Okay. How do you remove your makeup? I remove my makeup with cleansing oil. Okay. Yeah. The dry cleansing oil of yours? I use the normal one. Is there two? There's a light tan bottle.

There's an oily skin. There's a normal skin and there's a dry skin option. Oh, so the dry cleansing oil is for dry skin? Yeah. Oh, good. Then I'm using the right thing. I didn't know. I thought, I don't know why.

I just thought because it was called dry because you don't use water. Oh, no, no, no, just for different skin complexions. Interesting. Okay. See, I love learning this. Yeah. So I use the dry cleansing oil too, and this has dramatically increased the hydration of my skin.

Nice. Yeah. It's amazing. That was another thing that when I started oil cleansing, when I found out about oil cleansing, that helped my skin so much. This was way like earlier on in the journey. I started doing that around the same time I was overhauling my diet and I just didn't come out with a product for that for years later. But what's oil cleansing? So the oil cleansing method is when you're using oils to dissolve the dirt and grime in your skin. So it's based on this idea, this scientific principle that like dissolves like.

So you're using oils to dissolve, like, all the oils that are building up in your skin just over the course of the day. You're using an oil to really pull that out and dissolve it. And then you wipe it away gently with a warm washcloth with water. And then you're left with really, like, balanced skin that feels really clean. But your moisture barrier is still intact. Like, it leaves your skin feeling clean, but also moisturized. So I pump a few pumps of this dry cleansing oil in my hand. And I mean, I have a full face of makeup on right now.

And then I, like, put it on exactly how I am right now. I just, and I start swishing all my makeup around and all of this. And then I put a hot washcloth on and I let it sit there for a minute. And then I take it off. Is that the wrong way to do it? No, that's perfect. Okay. And then I go back in with my cleanser.

That's, okay, so that's good. That's double cleansing. Yes, I double cleansing. Yeah. Double cleansing is great. This is something that I forget to do for, like, months on end sometimes. And I'm still prone to breakouts. So, like, I will, you know, that's how things, that's how inflammation will show up in my skin is with breakouts. And sometimes I can trace it back to being diet related, maybe having too much sugar. I don't eat refined sugar, but even like natural, too many treats, too many like paleo treats. Sometimes that's the culprit. And sometimes I'll go, you know, a while. I'm like, why is my skin like not super clear? This actually just happened to me a few days ago. I'm like, why is, why am I like getting these like little breakouts? And I'm like, oh, I haven't been double cleansing. That's why.

So now again, I'm doing the oil cleansing method and then I'll use one of our cleansing bars after that. And then after I start doing that for a couple, you know, weeks, then my skin's clear again. So then after I oil cleanse and then use one of our facial bars for the next cleanse, I will tone with our everything spray. So I'll spray a few pumps of that onto an organic cotton round, use that as a toner. Okay, what's the – I love with the sprays. The sprays are like my favorite. So what's the everything spray? So the everything spray, it's kind of a multi-purpose product.

It has lavender and tea tree. So kind of like oils that are just helpful across the board, antimicrobial soothing, the lavender soothing tea tree is antimicrobial. It has a little bit of apple cider vinegar that helps with toning. And it's just a small amount. And yeah, you can use it as a toner. You can use it as like an underarm sprits midday if you want to freshen up. You can use it on the bikini line after you shave to prevent ingrown hairs.

So it's a cool product. People always tell us other things they're doing with it. Like a lot of people will say they spray it on sunburns and that it helps a lot. I haven't tried that. But yeah, it's a great like multi-use product. So I'm really into our plumping serum right now. I love our plumping serum. Oh my gosh. So I use that as my serum. And how does it plump? How does it work? It has an ingredient called astazanthin. And astazanth is a really potent antioxidant derived from algae. It's 6,000 times stronger than vitamin C. it leaves this kind of orangey glow on your face. I know, it's fun. It goes away quickly, but it like leaves your skin just feeling really... No, I like it. A lot of people like it. Because it gives me a little extra color, especially if I have a no makeup day, it gives me a little extra color to my skin where I look a little bit more alive. So I actually love that part of it. It has castor oil too, which castor oil is amazing, gives you like an instant plumping effect. So I love that product. And then I'll spritz on some more of the face. I have to be careful because I still, they used to be called complexion mist, and I still call them that

sometimes, but it's facial mist. It's our clarifying facial mist that I'll spray on next. And then sometimes I'll use one of our creams. And I just do a really light layer of that. And then I'll spray on a little bit more mist. And what are the cream options? So we have like three kind of lines right now. It's like plumping, clarifying, soothing. So we have a cream for each of those. So what should I be using? If you have, I think, like, the plumping cream. Yeah. If you're saying dry skin. Yeah. Yeah. Everything in the line, it's not like you can go wrong necessarily by using the wrong product if you have a certain, like they're all going to have things that are still going to benefit your skin cells in general and be good for you. But yeah, they're just a little bit specialized.

And we have a quiz on our website that people can take to kind of learn more about. Sometimes the quiz will give you like a clarifying mist with a soothing cream just based on how you answer certain questions. So yeah, that kind of makes it easy. But the clarifying line in general is like very focused on brightening, um, anti-inflammatory like turmeric and green tea and things that like brighten the skin and ease inflammation. And then the soothing line has things like lavender and blue tansy that are just like calming and soothing for the skin and calming for like reactive kind of skin, and then the plumping line has a lot of botanicals that really just like firm up and plump up the skin.

Okay. And so that's your whole routine for night? I always do facial massage. I said that already. But yeah, always incorporating some facial massage into the mix. And that helps the product to absorb more deeply as well. So facial cupping, I'm obsessed with facial cupping. Have you tried it?

No. Oh my gosh. Okay. We have to give you a facial cupping set. It feels amazing, especially, especially. Do you sell these? Yeah. Really?

Yep. Yeah. How do you do it? So we have tutorials, but they're pretty gentle. You just kind of like suction it to your skin. And they're made of silicone, I believe. Snatched. Yeah, you just kind of suction it to your skin. And especially on like podcast days for me and this applies to you for sure. But after you've been talking a lot, I'm like it breaks up the tension in your muscles of their face so well. Like nothing else does. Oh my gosh. That's great. You know what? I've never told anybody that when you, when you're film multiple episodes in a day. I've never explained to anyone. You feel it. You feel the tension. You're like frozen. Yeah. And that is, I need that. No, it's amazing. Like, I can already, I can imagine it like on my jaw right now. So you just kind of do it on your like away, away, like up and up and towards the ends of your face. Oh my gosh. And on the forehead, it feels so good. I want to do this tomorrow. I'm getting a primarily pure facial. Yeah, we need to get. Okay, Courtney will probably do it on you. And on the neck, you do it like down

the neck to encourage lymphatic drainage. Yes. But it's, it's a game changer. Okay. This is So fun. I love nerding. I love the beauty episodes. This is so fun. And the Botox stuff, like you mentioned earlier, people will comment on certain videos. And I think some of that, like you had talked about on our episode of grounded wellness, it's like some of that's just like lighting. And some of that I'm not like, you know, super animated. And people are like, your face doesn't move. You must be getting Botox. It's like, no, like you can see it. It moves. But I do think that the facial massage and especially the facial cupping helps so much to break up stagnation in the skin and just boost. blood flow in the skin, which is going to create a more youthful appearance. I just got back from a road trip to Branson, Missouri with my friends, which is a fever dream sponsored by Cracker Barrel. You ever lock eyes with someone and immediately know they've seen things that you're not ready for? That's Branson. At one point, we're walking through a parking lot at 2 p.m. Broad daylight. And there's a woman just roaming around in a Tweety Bird

nightgown. No shoes, no explanation. And someone goes, oh, that's Linda. She owns like half the theaters here. Because of course she does. Of course, the Tweety Bird Oracle runs the town. Instead of living out of gas stations on your next road trip and eating chips with 47 ingredients, pack Masa chips. Three ingredients. Organic, Niximalized corn, sea salt, 100% grass-fed beef tallow. That is it. No seed oils, no chemical side quests. Just real food like people used to eat before everything got weird in Brants in Missouri or wherever you are. Mosa chips are totally incredible. I brought a bag on the trip thinking that I'd be judged, but they were gone instantly. People who just watched a man juggle to a gospel remix were fighting over these chips.

I'm telling you. There is a reason that masa chips are in sprouts, wagmints, whole foods. This is the real deal. And when you eat them, no crash, no blow. No, I think I need to lie down and rethink my life, okay? You just feel stable and satiated like you could run a small town in a Tweety Bird nightgown. Personally, I'm into the hatch chili. It's got a little kick to it.

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the QR code. Let me tell you something that sounds insane but it's actually real. your immune system as you get older can basically turn into a lazy government employee. Clocked in doing nothing, collecting benefits not protecting you. And then you're wondering why you feel run down. Your skin looks dull. Your hair's not hitting. It's because your system isn't active.

That's why I take cowboy colostrum daily. This is first milking colostrum like the first four to six hours from grass-fed U.S. cows, which is when it's loaded with the highest concentration of bioactives like immunoglobulins and natural growth factors. This is the good stuff that your body actually recognizes. And unlike a lot of these companies watering it down, cowboy keeps their colostrum whole. Think whole milk versus skim. This is rich, fluffy, slightly yellow, not weird chalky electrolyte dust that all of the other colostrum companies are doing.

Plus, they actually prioritize calf welfare first. The babies eat before anything is collected. You just froth it into water, coffee, smoothies. The vanilla tastes like a childhood milkshake. And their serving size is legit. You get three grams per scoop. And you can go six to nine grams if you're trying to actually really improve your immunity. your gut health skin, recovery, all of it.

Go to cowboy colostrum.com. Use code Alex for 25% off. I'm serious. Cowboy colostrum.com, code Alex for 25% off. You got to wake up that immune system. I think a lot of people really want to change their deodorant. They know how bad conventional deodorant is, that those chemicals are going straight into your lymphatic system,

straight into your bloodstream all throughout your body, really, really dangerous stuff. Also right there by your breast. What is the step-by-step? process for somebody wanting to transition from conventional deodorant to non-toxic and what is the correct mindset and managed expectations that they should go into it having? I always say swapping your conventional deodorant for a natural one is the most important swap you can make for all of the reasons you just mentioned. Conventional deodorant is filled with toxic chemicals

like aluminum, which is carcinogenic. It's been linked to Alzheimer's. It's filled with parabins, which we know accumulates in breast tissue. So we don't want to be applying these chemicals in general, but definitely not to an area that is so close to so much of our lymph nodes, to breast tissue. So it's just such an important swap to make. And the transition is actually not that bad, but you have to know what to expect.

You will sweat. We don't want to stop ourselves from sweating. Why is that important? Yeah. I mean, we detox through sweat. So it's one of the main ways that our body eliminates toxins is via sweat. So with conventional deodorant, not only are we putting all these toxic chemicals into an area where they should never go, but aluminum actually blocks your pores and doesn't

allow any of the toxins that we accumulate to get out. So if someone has been using conventional deodorant for decades and then they try to switch to a natural one, they're for sure going to be extra smelly, extra stinky for several weeks as your body kind of detoxes and normalizes. Would it be helpful to be doing sauna in that process? Yes. If you have a sauna, absolutely. That's going to help your body to detox.

If you don't have a sauna, you can do a detox bath. You can do intense exercise. Anything that's going to help your body move those toxins out is going to be helpful during that time. And then we have a product called an underarm detox scrub. It has charcoal in it. So you can use that in the shower. That's also going to help to just pull toxins out and just create a more balanced

microbiome in the underarms. So that's a helpful one in the transition period. And then our everything spray too, like midday, just freshening up with that is going to help. But it's a couple weeks of just smelling and sweating a little bit more. And then after that, a lot of people say that everything normalizes and that they sweat less and smell for sure smell less than they did before. Why is sunscreen more toxic than the sun? I firmly believe that the UV chemical filters in chemical sunscreens today are some of the most toxic products that people are using. There are 19 chemical UV filters that are used in the United States. A lot of these are banned in Australia and Europe.

The FDA allows them to be used in products, but they actually recently came out with a letter saying that we no longer consider these 19 chemical UV filters to be grass or generally recognized as safe. They still allow them to be sold, but they've admitted that we don't actually know if these are safe or not. And the only ones that we do know are safe are the physical mineral barriers, which are zinc oxide and titanium dioxide. The Journal of the American Medical Association came out with a study where they tested these chemical UV filters and how they were absorbed into the body. And they found that several of them are absorbed at 400 to 500 times what's considered to be the safe limit after just one day of use. So these are super problematic.

Spray sunscreens are the absolute worst. All of these have a benzene propellant. That's what allows it to be sprayed on like they are. And benzene is a carcinogen. And so we're not only spraying that all over the skin and all over the skin of children. We're swimming in it and drinking it. We're inhaling it. Those kids are putting out water in their mouth in the pool.

Yeah, for sure. Yeah. And we're banning these in our coral reefs, but not on our bodies. So the sunscreen that we sell, it's mineral-based, it has zinc oxide as the active ingredient. It is tallow-based as well. So it's just kind of sun protection, the tried and true old-fashioned way, super safe. It has a little bit of a white sheen, but not as much as some of the other mineral sunscreens out there. It's a really fantastic product.

We launched it last summer. We were sold out for several weeks, maybe a month. I couldn't get any myself. I mean, it was like. I could have gotten, I've got a little stash. Oh, okay. Yeah. Well, I'll know that that's time, but it was, it is the best sunscreen.

It smells the best. What is it? Lavender mint. There's a lavender mint and then there's an unscented. Oh, the lavender mint. Don't even waste your time on the unscended. The lavender mint is where it's at. It's so good.

And I even encourage people, even with our sunscreen, like use it sparingly. That should not be what you rely on for sun protection all day, every day. The sun is so important. We need sunlight directly on our skin. And so when we use our sunscreen, when we go on trips to Hawaii or Costa Rica, we're out in the sun without it for a while before we apply it. And we also use other things like hats and protective clothing and things like that. But the sunlight on our skin, I mean, for sure, like morning, you're getting so many benefits for your circadian rhythm. But midday sun is something that people demonize.

And even like midday sun has so many benefits. You're getting vitamin D through the UVB rays, which is so important. important for our immune health. The midday sun also allows your body to produce nitric oxide. It causes your body to produce all kinds of anti-inflammatory peptides that no one ever talks about. So I just think there's so many benefits to the sun that we don't even know about yet. I mean, what we do know is enough to utilize it and take advantage of it. But there's so much that we're still discovering. It's an underrated pillar of health that more people need to be focusing on. And of course, we need to interact with the sun wisely. We don't, we shouldn't. We shouldn't

be dumb about it and go out and burn and just spend endless hours in the sun, but we also should not avoid it. There was a study done in Sweden that followed 30,000 women around over the course of 20 years, so significant focus group and significant amount of time, and one group avoided the sun, and one group did not avoid the sun. And what they found at the end of the 20-year study was that the group that avoided the sun had double the all-cause mortality than the group who did not avoid the sun. They had the same all-cause mortality as pack a day smokers. I feel like that's something more people should be talking about.

Yes, I would agree. You've discovered a way to eat organ meats in the most delicious, simple way every day. What is your hack? So this is something that was inspired by something I saw people doing in the health space like 10 years ago. They were freezing liver in really like small, swallowable pieces. and they would just like swallow it.

And I'm like, huh, I don't know if I want to do that. But I was like, I can put it in like ice cube trays and freeze it and then plop it into my smoothies. And so I started doing that. And I've just since kind of been like fine tuning and perfecting that recipe. So what I do is I get the frozen either beef liver or chicken liver. I kind of fluctuate between the two. And I thaw it in the refrigerator just for 24 hours.

it thaws super quickly, quicker than meat. So it thaws probably and even like less than that. But thaw it in the refrigerator. And then I put it into the Vitamix. I puree it. How many of them? It's just like a one pound package. Okay.

Of it, yeah. Puray it in the Vitamix. And then I have these little silicone molds. They're like, I think they're sold as candy molds on Amazon. And there's a lot of different shapes. You can do like fun shapes. I have hearts. So then I just pour it into the mold.

And then with a spatula, just kind of smooth it over. Freeze those. Once they're frozen, I put them into glass Tupperware containers, and then they're just there. And I can just plop a few in my morning smoothie. And I've found a smoothie recipe that hides it really well. And it's frozen berries, raw milk, honey, and mint leaves. And that's it. And it's just an easy way to get liver into your diet.

Liver is a really, really, really amazing nutritional powerhouse stacked up to any other food, ounce to ounce. it's going to have exponentially more nutrients. It has almost everything. I think vitamin C maybe is the only thing it doesn't have it. Maybe it even has a little bit of that. B vitamin profile is absolutely insane. Vitamin A, which you don't want to ingest too much vitamin A, but it's really hard, really hard to ingest too much vitamin A in raw liver form because you're just not going to,

your body's going to reject it. I think a lot of people have that fear actually about vitamin A toxicity with liver because there was a incidence of that with poor. polar bear, someone who like hunted a polar bear a long time ago. And these hunters, I think, I may be getting this a little wrong, but they consumed the polar bear liver, got vitamin A toxicity. That's not going to happen with beef liver or chicken liver. And you would have to eat so much of it. So I just want to speak to that concern because to me it's like kind of a non-concern. But that is, that is a big hesitation that some people have with consuming beef liver or chicken liver.

How serious are you as a mom about maintaining your circadian rhythm? Very serious. Very serious. We get morning sunlight every morning. We just have these bifolds and they're open all morning. No other lights are on. So I'll be inside with the bifolds open for a lot of the morning. And then I'll also always just go outside and ground and kind of like bask in the sun. Like close my eyes, face the sun and just I feel like it charges my body. I'll even tell my kids that sometimes when I do it in public. They're like, mom, stop. Like, no, I need to charge my battery right now. And that's what the sun does. And Some people may think that's weird. I think we need to normalize, like, staring at the sun with our eyes closed and just, like, letting it absorb into our skin. You feel an immediate difference. Yeah, you do. Yeah.

You also do squats in public. Yes, I do do that. What's up with that? So, I mean, I have a little bit of awareness. I don't do it in, like, every situation I'm not going to drop into a squat at a restaurant. Maybe I'll go to the bathroom and do some squats. Worship at church. Yeah, right?

Feel in the spirit. The thing is, we don't move enough in our sense. society and blood sugar balance is something that is so important for overall health, for hormones, and also for our skin health. So when we have too much glucose in our bodies, when we consume too much glucose, that glucose binds to proteins in our skin that create AGEs or advanced glycation end products. Very appropriate acronym for what it does because the AGEs choke out collagen and elastin in the skin. And that's how you get this like, sugar sag. There's actually a term called the sugar sacs. It makes your skin kind of sag a little bit

when you eat too much glucose. So one way to counteract that is by moving after meals. And I've just kind of made this a part of my life. It isn't something that I feel like, oh my gosh, I have to do this. Like it's just, it feels good to me. It feels natural to me now. And so if you and I were eating dinner at my house, like afterwards, I would start doing air squats. And that's that. And then if we were at a restaurant, I might like sneak off to the bathroom and do air squats. Or I might like suggest that we all go for a walk after the meal because that does the same thing. If I'm on an airplane, I might get up and just do some calf raises. On the plane?

Oh, there's no way. There's no way I could do that. I don't know if people really notice it because it's so it's so discreet. I mean, maybe they do. I don't really care. But like I'll just kind of stand up and I'll be like leaning over talking to my kids and stand up and do some calf raises. Amazing. Yeah.

I don't do air squats on the plane. I love a fearless you are. And the other things I do to support my circadian biology. are midday. I'm usually here. So I don't know if people don't know this, but we're filming in our guest house right now, in our guest house. And I sit on that table over there with my computer and I have the bifold open and no other lights on. And I'm just like getting some natural sunlight to balance out the blue light from my screen. I don't really like using computers or devices completely indoors apart from natural sunlight, I try to always use devices in conjunction with natural sunlight.

So you're not just getting that like imbalanced hit of blue light by itself without all the other balancing rays that kind of, you know, work to supplement the blue light. This is actually a phenomenal tip. And I think something very doable for college students. During the day, like try to work and sit outside in the courtyard or whatever. I don't know what they call it on your campus. But sitting outside on your computer instead of just. in your dorm or in the library if you can.

Exactly. That's a really phenomenal tip. I mean, God did it so perfectly with the sun. Like the way, there's so many different rays in the sun and they all work together in unison. And so anytime we're isolating blue light or like UVA light, if we're by a window, the UVA's coming in, but the UVB is not coming in. The blue light's coming in, but most of the red light's getting blocked. So sunlight through a window can be problematic.

That's why I don't know if you've ever seen the, the, the, truck driver that dermatologists always try to say, yes. The sun is horrible. Look at this picture because there's a guy who he was a truck driver, his whole career. One side of his face is like wrinkly and saggy looking on the other side is not as bad. Yeah, I've seen this. Yeah. Is it a scam? It's like dermatologist propaganda. Yeah. Wait, it's propaganda? It's propaganda. What do you mean? Because the truck driver, he's getting an imbalanced spectrum of light day after day for decades. He's getting UVA. He's getting blasted with UVA and blue light. He's not getting UVB. He's not getting the red and the infrared

from the sun because that's being blocked by the glass on the car window. And those rays in isolation will age your skin more rapidly. Literally everything I knew is a lot. I have seen that picture so many times and people are like, how can you say the sun is good when you've got this example? And I never know how to answer it. That is the perfect answer. Wow, that's so, so good, Bethany. Okay, and then what about at nighttime? Do you have to go outside during sunset or what do you do? Yeah, so the other thing I do at midday is I try to just get out every day and like bask in the sun for a little while, if I can. And if it's sunny outside, if it's cloudy, I'm not going to like bask. But this is just something like my, I'm like a lizard.

My body gravitates towards the sun and I will bask in it. And I protect my face just because I want sunlight on like the surface area of my body. The face makes up a very small surface area amount comparatively to the rest of the body. And so I'm not as concerned about like synthesizing vitamin D. You're a hot. I'm on my face. I wear hats all the time. Yeah.

So I do protect my face just because just to be like careful about accelerated aging on the skin on my face. And I damaged it so much from these products, these harsh topicals that I was using that I was prescribed growing up combined with being in the sun and the chlorine. So I'm more careful about my face. But I do try to bask every day in the sun with my body. And then at nighttime, all the lights are getting dimmed in the house. that we are remodeling right now, we are using these lights that Ryan Blazer told us about. I think you've had him on. Yep, test my home. Yeah. So they like switch to red at night. They're like a new, they're actually LEDs. They're like a newer breed of LEDs that do not flicker and they don't have

the same negative effects of traditional LEDs. And they, I believe, like there's like different modes of the lights. So they turn into, they can turn into red lights at night. I wish I knew what they were called. But that's what we're installing over there. Right now in the house we're renting, the lighting situation is not optimal. And so I just wear blue blockers. I have my kids wear blue blockers. And they're just dim. The lights are just low.

And then like no screens. And if we do watch TV, like if we'd watch TV together as a family, then we'll wear blue blockers. You wear your blue light blockers. I have like the kids ones for my kids. These blood work companies are often lying about the price. I keep seeing people say, oh, it's only $30 a month. No, that is not actually what you're going to pay. here's what happens. You sign up, great. Then you need your blood drawn. Well, that's extra. You want to talk to a human about your results. That's another fee. You need supplements, separate purchase. You need real treatment like hormones or peptides. Sorry, not available. Go find another doctor and then pay again. So that cheap membership that you guys are thinking about doing for getting your biomarkers tested and all of your blood work actually turns into this expensive scavenger hunt where nothing connects. So this is why I switch to Jevity. Unlike a lot of these other testing companies like function health or other ones that are super,

popular, Jevity is not only going to give you all of the answers in your blood work, they have an entire team to go through your blood work with you and then come up with plans, right? Like, okay, based on your blood work, what supplements would we recommend? What nutrition goals should we set? What lifestyle goals should we set? Nobody else is doing that. So with Jevity, the price is the price. You get comprehensive blood work, over 90 biomarkers tested, a personalized long Jevity blueprint that actually explains what's going on. You get provider visits included, a care team that you can message supplements, peptides, hormone support, all managed in one place based on your labs. And they retest every six months to actually adjust your plan. That's the difference.

It's not just testing. It is testing, explanation, and actual action. And if you've already wasted money somewhere else and you're sitting on labs that you don't understand, Jevity just launched a free tier. Now, this is important. Listen to me. You can upload your results from previous bloodwork that you've gotten done that you have no idea how to understand without paying anything on gojevity.com. you what it means. Gogevity.com. This is all free. You can use code Alex. Okay. Gogevity.com. Code Alex. You ever noticed how we've completely disconnected from the one thing humans were designed to live around? Light? Like we sit in these dim depressing rooms all day or we stare at blue screens or we have just crazy LED lights. Like, I mean, honestly, what I have on my set right now?

And we wonder, well, why do I always feel like garbage? We have no energy. Skin looks tired. bad sleep, our joints hurt. And everyone's like, um, well, have you tried journaling? No, Hannah, I have not. You need light. That's why I use juve. Juve is red and near infrared light therapy, which actually has legit science behind it. It's a red light device. These wavelengths from juve penetrate your skin and support mitochondrial function, which is basically how your cells produce energy. If you want to know more about how that all works, look up my Chris Master John episode that I just did about a month ago. When your cells have more energy, everything works better. We're talking improved skin health, reduced inflammation, faster muscle recovery, even supporting wound healing.

So red light therapy is not fringe. There are real studies on this. I use my juve in the morning or at night for like 10 minutes. You stand in front of it. You feel like a lizard recharging. And somehow your body just starts working better. Your skin looks healthier. Your soreness goes down, sleep improves.

It's one of those things where you don't realize how much it's doing until you stop. And juve matters because not all of these red light devices out there are legit. They use clinically studied wavelengths, deliver a safe effective dose of light and their panels are actually medical grade and independently tested. So, uh, yeah, it's not just some red light bulb from Amazon, all right? Juve has got everything from small targeted devices to full body setup so you can use it however you want. If you want to try it, go to juve.com slash Alex, J-O-O-V-V-com slash Alex for an automatic discount. That's juve.com slash Alex. J-O-O-V-V-com slash Alex. You ever been on a first date with someone and they hit you with, so did you vote?

And you have that moment where you're like, okay, wait, do I lie? Do I cry? Do I explain that there was a typo on my voter registration and I didn't find out until it was too late? Because that's the reality. Most people think they're registered. They assume everything is fine. Meanwhile, like one and four people either aren't registered to vote or aren't even sure. And you don't realize it until you're standing there looking like you just failed a citizenship test. This stuff changes, right? You move, you change your name. You haven't voted in a while or there's just some random error. So if you want to make sure that you're registered to vote, go to real Alexclarc.com slash vote. You can check your registration in like 30 seconds from your. phone. Real Alexclarc.com slash vote. It walks you through everything. Just handle it now so you're not explaining typos on the first day. What are some health and wellness rules that your whole family abides by, including your kids? The biggest things we avoid, like 100% are food dyes and chemicals. And we do pretty much avoid gluten. We do have gluten sometimes with like homemade

ancient grain sourdough. But other than that, we really avoid gluten. gluten. So those are kind of the things that like my kids aren't even going to ask me for that. What do you do for carbs then? We do fruit. We do sweet potatoes. We do rice, sometimes, potatoes sometimes. I don't eat that many carbs. My kids eat more carbs. My husband kind of goes up and down with his carb intake. I do some carbs. I don't avoid carbs completely. But yeah, if we're going to eat carbs, then fruit. We eat honey, honey and smoothies and stuff. Does that count as a carb? Yeah. I feel like mean I think so. Is butter a carb? It's not like a complex carb. Okay. So like I guess for like a complex carb, like sweet potatoes, potatoes, rice. Yeah, like if you're working out, you know, I'm thinking about energy or

whatever. Yeah. Yeah. Our kids do have devices, but they have very strict parameters around them. Like the only time they use them is on an airplane. So I think it helps to have like a structure in place with things like that where they just know that they're not going to be able to use that unless you're in this one place. And that way it's not like a wishy-washy thing. The hard thing with any of these, like, health rules in a household is if you don't adhere to them all the time. This happened to us with French fries. For a while, we would eat French fries.

Like, we avoided, we didn't cook with seed oils in the home. We would avoid seed oils, but then we would still eat French fries. And our kids would still eat French fries. And eventually, a few years ago, we were like, we need to cut French fries. This is getting out of control. How haven't you tried Jesse and Benz? What's that? Bethany.

Are you kidding? Jesse and Benz, you can get it at sprouts, whole foods, Target. It's a completely seed oil-free French fry, a frozen in the frozen section. You can get them with just beef tallow and spices and potato or you can do avocado oil and spices and potato. They're phenomenal. They're such good friends of mine. It's an amazing company. Okay.

I need to try this. It's in the freezer section of all those different stores. Nice. That's amazing. Yeah, like we get so excited when we find a restaurant that has fries cooked in beef tallow and then like the kids go nuts on those. But for a while it was like, oh, we're not going to have them today. And then like a week later, be like, okay, you can have them. And like, I think that's just where it gets really hard as a parent if you're not going to like just put your foot down and have and set like really clear expectations for your kids on what they can and can't have. So like with the food dyes, for example, they've never had food dyes. And so at birthday parties, they just know it's not this battle when, you know, they bring out this cake that's red and blue and purple. The kids aren't like, can we please have some please? It's like, no, they just know that that's not something that we do. And I always have something else ready for them. So I'm not like being super mean.

Like you can't have anything. And they're super happy with the substitute that I bring because it's something that they know and like and enjoy. Yeah. And then I also explain to my kids why we stay away from these things that food dyes are linked to erratic behavior in kids and other issues. And so we have those conversations and we're very open about that. Funny though, sometimes they will make comments to other kids when they're offered things like, sorry, we can't have that. It's not healthy, which I think is okay to say too. But I also try to instill in them like, you know, we're not better than anyone because we adhere to these rules and

because we eat differently that doesn't make us superior in any way. You know, these families make these choices and we still love them. We're not like going to judge them, but this is how our family eats. And I think if you're like really clear about that stuff, it does help them make sense of it all. Does living a non-toxic lifestyle as a mom add more or less stress to your life? I'm someone that likes parameters and I like boundaries. I think there's freedom within boundaries. I think that's biblical. I think that premise is biblical. Yeah, how so? There is freedom when you submit to Christ. People freak out about the word submission. And when the Bible talks about, you know, submitting to Christ's authority, it's not because he wants to take things away from you

and make life unfun, is that you can really flourish under a certain set of boundaries. For sure. Yes. Like following the Ten Commandments, it's not because God wants our lives to be boring and miserable. It's because we will experience a more abundant life under those guidelines. And I think the same is true for the health choices we make. So, I know that if I stay away from certain foods, if I move my body, if I am mindful of my light intake, I feel so much better and I have so much more life in me and so much more to pour out to those around me. And so to me, it's exciting. I like being on this health journey. I like making changes. I like doing air squats after I eat. It doesn't feel stressful. It feels very intuitive to me.

every kind of like health change that I make, you know, and once it becomes a habit, you don't have to think twice about it. So maybe sometimes things can be challenging to implement initially. But I think if you stay really closely honed in on your why behind those changes, it becomes this exciting journey rather than this like daunting thing of like, oh, now I have to do this and I can't do this. I think it's all about the way you frame it and the way you like brand it in your head. Exactly. I'm all about like branding. things differently if I want myself to like make a certain change. Like I right now am working on rebranding, um, matcha. Like I'm trying to take a break. You would have to like match a beth

but here's the deal. I know. I know. But part of me does. Like I don't hate it. I don't, I know people hate it and make fun of it. I don't hate it. Um, and I've gone through big matcha kicks where I really enjoy it. I've been trying to rebrand the peak matcha tea like mixing that with water in the morning because I need to take a break from coffee. I love coffee, but I've been like relying on it too much. I'm a junkie for ice chai tea. A raw milk, ice chai tea is my go-to. Really? Yeah. Because I don't drink coffee. That sounds really good, actually. Yeah, so I'm just working on rebranding the experience of whether it ends up being macha or like something else. But just how can I make this experience seem really aesthetically pleasing and aspirational and not

like this annoying, daunting thing that I have to do? And I think not seeing things as like, oh, I can't have that or I have to do this. Like, no, I'm choosing, I'm choosing this other thing because I know that it's going to benefit me and it's going to make me feel better and it's going to allow me to live into my purpose in life more effectively. When I see comments of mom saying, you know, I tried to do the non-toxic thing, but it was stressing me out. So then I had to give up on it. You know, I talked about this on my episode of Grounded Wellness with you and you interviewed me is that when those moms are saying like, what, nothing is working right.

I'm feeling super burned out and all of these things. And I don't think that this is doable. don't think those moms are truly adhering to this 80-20 life. They say, like, well, I'm doing 80-20, and I think that 20% is a lot more than what they think it is. And I think it's all contributing to feeling like crap and everything feeling too overwhelming. That's my hot take. Yeah, I think that can very well be true. Is fasting a good idea for women? I think it can be. And personally, I'm a big fan of fasting. I got really interested in fasting after I had my second kid before getting pregnant with number three, and I just dove in. I'm kind of like you in that sense. Once I become sold on

something, I'm all in on it. And so I started implementing intermittent fasting and worked my way up to initially a 24-hour fast. And then I did a 72-hour fast. The longest fast I've ever done was six days. Why? Why? Okay, so many reasons. Autophagy is like the biggest reason I think. What does that mean? Like we're in fifth grade. So it's like your body's self-clean up mechanism. So when you are in a fasted state, your body goes into autophagy and it starts to recycle old or damaged cells and replace them with newer, healthier cells. So different things can induce some autophagy, but nothing does it as powerfully as fasting. That's why there's a doctor, Dr. Thomas Seyfried, who recommends for cancer prevention every year people should do one seven-day fast. It's just going to clean up those

malfunctioning cells in the body. So I think throughout history, biologically, I think women have been fasting, whether for spiritual reasons, fasting is like the one thing that every world religion has in common. They all incorporate some practice of fasting. So people have been doing this forever, either for spiritual reasons or out of necessity. I think that women's bodies are able to handle it biologically. But I also think that we should do it differently than men do it. When I first started, I was not considering how my cycle would play into my fasting protocols. Now that's something that I really take into consideration.

So when's the right time to do it? I think the follicular phase is the most optimal time to fast. So kind of after you've finished your menstrual cycle before ovulation, You don't want to fast during ovulation. Your body needs carbs to ovulate or food especially. I think carbs too can be helpful around ovulation. But I noticed that if I did fast, like leading up to ovulation, ovulation would be delayed.

Like I wouldn't ovulate on schedule if I would fast too close to ovulation. So I try not to do that. I think right after ovulation too can be a good time to fast. I don't do it leading up to my menstrual cycle or on my menstrual cycle. In the follicular phase or like early in the leasing. luteal phase can be good times to fast. What is something you'll always find on your kids' plates? They're big meat eaters. We have encouraged them to be meat eaters. I mean, we have a regenerative livestock farm, so meat is just a big part of all of our diets. And at a young age, I mean, I started them

off on raw liver, egg yolks, sardines. And so I wanted to get their taste buds accustomed to these nourishing foods before giving them even fruit we held off on for a while, because even something sweet like that at a super young age can influence their cravings. And so, yeah, we've always really prioritized animal-based protein at every meal. Like, it's a staple at every meal. Is it possible to ever eat too much vegetables? I think so. I mean, I think this is a big conversation in the health and wellness world right now. And I think there's something to it. I'm not someone who avoids vegetables. I think that vegetables are good, but I don't think we need to be eating like gobs of kale or spinach. I think that there are,

plant toxins, I think that's a real thing. Plants do need to protect themselves in some way, so it makes sense to me that they would do that through oxalates or lectins. And I just don't think we need to be overdoing it with vegetables. I think fermenting vegetables is something that we eat a lot of fermented vegetables. And I think those are a really safe way to consume vegetables. And I think in general, it's fine to eat vegetables, but just I don't think we need to be overdoing it. You just did a primarily pure campaign with Nara Smith. I need to know everything. What does she like? what can you tell us about who she is as a person and what she's like to work with? So I didn't go to the shoot. Several people from my team did. It was in Connecticut. It was all kind of happened last

minute. Is that where she lives? I believe so. Somewhere over there. Yeah. I just couldn't swing it with a family like that last minute. I had had a few other work trips around that time. So unfortunately, I did not get to meet her, but the team loved her. They said she was super kind, super sweet. Her husband was great. And she's just like very, she's much more normal than what she presented. She didn't whisper talk the whole time. No, no, no, no. She talked to a normal voice. Yeah, they said, like, nothing but great things about her. That's so cool. I love that campaign. It's probably one of the most beautiful skincare campaigns I've seen in I don't even know years. Thanks. I mean, it was so beautifully done. Everything you guys do is so beautiful. And I think that's so important, particularly as a Christian founded company, I think putting beauty into the world, like, we need that. You know, just in so many different aspects is protecting beautiful. things and creating beautiful things. I love that. And you guys do such a beautiful job of that. Thank you.

What is the most toxic thing that you still do? Probably getting my hair highlighted. But we can make our experience at the hair salon a little bit less toxic, right? Yes, we can. So when I go in for highlights, which is three or four times a year, my hairstylist is amazing. And she knows where I'm at with everything. And so I've recently started asking her if I can when after she puts the highlights in my hair, which I ask her to avoid my scalp. So nothing touches the scalp. But she'll put the foils in and then she lets me go outside in the sun and bake rather than going under, you know, the chair that lets off the heat. I don't know any anything like

factually negative about those chairs, but to me they just seem like an EMF bomb. And I just don't feel good sitting under them. And so she lets me go outside and lets the highlights bake outside. And then I come in and I bring my inner sense shampoo and conditioner, and she washes my hair with that. She uses a little bit of the toner, but she tries to avoid my scalp as much as possible. And then that's it. What is your fitness routine like as a mom? I used to be really serious about fitness. CrossFit was something that I did for years and years and years up until two days before I gave birth to our first daughter. And then it just fell off. Like after I started having kids, and I was doing primally pure at the time. I just didn't have time to commit to that. I did try to go back at one point. It just was unsuccessful. I was only able to make it like two or three times a week, which was frustrating to me because I just wasn't performing like I wanted to perform and other people were beating me and I didn't like it. So I stopped doing it. And then I was doing tennis for a while. I love tennis. I would love to get back into tennis, but kind of same. Like it's hard for me to do things and not put everything into it. So tennis was frustrating. I loved it, but it was frustrating for me because I knew I could be.

better at it. I just didn't have the time to get better at it. So now pretty much all I do is I go on weighted vest walks, which works for me in this season of life because I can do it. I can plug that walk in anywhere that it fits the best that day. And I don't have to commit to being at a certain place and have someone depend on me being there. I can go in the morning. If I wake up early and feel like it, I can go midday. And I can just do it whenever. And that works for me. And the weighted vest gives some resistance to the walk where it feels like more of a workout and you're just getting more out of that time if you're wearing the weighted vest. So that's kind of what I do. And then I, for the last few weeks, I've been doing 50 burpees a day, just a random thing. I'm like, I need to just do 50 burpees every day.

So I get 50 burpees in however I can do that every day. Sometimes it's like 20 in the morning, 30 in the afternoon, it just depends. And then I do jumping squats after meals. And so I'm just trying to like move throughout the day and make it a lifestyle. And I like that. It's working for me right now. Eventually, I want to get back into tennis, but it's probably not going to happen for a while. Are you getting mammograms or pap smears? Oh, gosh, no. No. I've never had a mammogram. I've had maybe like one pap smear when I turned whatever age they tell you you need to get them at and I hated it. It was a horrible experience. Yeah. Yeah, I mean, mammograms. Gosh, we did an episode with Dr. Jen Simmons. Have you interviewed her? I have. Yeah, she's amazing. Yeah, she's so good. And that got

so much backlash. Like that was one of our most controversial episodes because so many people are just so committed to the yearly, is it yearly mammogram, bi-yearly? And that is what we are sold as breast cancer prevention. I think breast cancer prevention is avoiding chemicals in our personal care and beauty products, getting sunlight, avoiding inflammatory foods, dialing in your sleep. That's what I consider to be breast cancer prevention. But mammograms, they radiate your breasts, they smush your breasts, they just load them up with radiation. It's not a harmless process. And oftentimes they are detecting cancers that haven't even fully manifested into actual cancer. And that's celebrated in the oncology world. Like I think there's even something called

stage zero cancer now, where they are detecting like cancerous cells. super, super, super early. But we all have cancer cells in our body. And so they're detecting these super early. And a lot of the times they wouldn't have even manifested into full-blown disease, but then women are having mastectomies and getting chemotherapy and all of this stuff that they may have never even needed. I just don't think it's necessary. I never plan on getting a mammogram. And then pap smears, I don't know a whole lot about pap smears, to be honest. I just hate the experience. and I just don't, I kind of just always lean back towards like, what did people do 100 years ago, 200 years ago before this existed?

I think that how cancers have skyrocketed in recent years is all due to our modern environment. And so I opt out of a lot of the things that contribute to these cancers, not to say that I'm totally protected or that it's not possible, but I just, I don't live my life in, in fear of these diseases and constantly like checking on these diseases. Yeah, I also think whatever they're swabbing you with for the pap smear has tons of chemicals on it. I'm sure. If I, I might be wrong on this, but I think formaldehyde is one of them. So is yako.

Yako stuff. I think about the COVID test too. I regret even like being tested. I had to get tested one time to go to Hawaii and they swab you. It feels like they're poking your brain. I'm like, what did they put up there? That was horrible. Yeah.

What is primarily pure nature spray? It's a natural bug repellent. So it's made with essential oils that bugs hate. It has castor oil, which is a thing. thicker oil so it kind of like sits on your skin a little bit. I actually love the smell of it. It's one of our stronger smelling products, but I think it smells really good. We go on road trips every summer. We take it with us. Works amazing. And you don't have to, you know, spray neurotoxic deed all over yourself. What should people know before putting aloeira gel on a sunburn?

That there is very little actual aloeira in that product. This is like the bottles that you get at the store. Yeah, like the green, goopy gels. Um, These things are loaded with dyes. You're much better off just trying to find actual aloe vera leaf and cutting it and using the real aloevira. That would be something that would be super helpful. But the aloevira gels are just fake and it's all marketing and it has negative impacts, if anything. What is a tip for moms who want to grow their prayer life? The Bible tells us to pray without ceasing and it's really hard to do that.

I have not perfected it. but I think for a while I was I was containing my prayer life to like a certain amount of time in the morning and then kind of that's it and midnight as well and I think now I'm trying really hard to look at it more of a day-to-day moment-by-moment thing where I'm constantly like just sitting with God when I can and sitting in prayer whenever I can throughout the day I've also started writing like personal prayers out this has been like super helpful. for me. So every kind of season of life, I'll jot down bullet points on what do I need to be really diligent about praying for right now? Because I think a lot of times we forget what to pray for

or we'll tell someone that we'll be praying for them and then we just forget. Maybe that's just me. I don't know. But I wanted to actually remember what I wanted to be praying for on a regular basis. And so I have been honing that in and really getting serious about, you know, areas of life that I want to see growth in about praying into those like daily in the form of actual like I type out the prayer and I print it out and I keep it in my Bible. And every day I read that prayer and I do a different one kind of as seasons of life change. And so one example, something I was praying about a lot was for a new babysitter for our kids. Our babysitter that we had had for years is pregnant and she's due soon. So I knew that we would need someone else to come into our lives. And,

help with the kids. We do spend a lot of time together as a family, but I also have had help with my kids throughout the years. And I feel like God has put the exact right people into our lives to fill those roles because I would not be doing what I'm doing unless I felt like I had the exact right person helping with my kids who truly cared about them, who truly loved them. I was praying really hard that God would bring in that next right person to help with the kids. And And this was something I was praying about for two weeks, very seriously. My assistant, my assistant, Ali was also like helping with the kids because our babysitter at the time was kind of slowly like phasing out. So Ali was stepping in. And I think that was hard with her, with her other responsibilities. And so I even asked her. I'm like, hey, so let's start praying for this. So we both were praying about this. Literally after two weeks of like serious prayer, a family friend. texted me, someone who my kids have known, they used to go over to her mom's house and her name's Stephanie, the daughter, she would play with the kids and show them her animals and

her horses. So Stephanie texted me and she was like, hey, I'm back in town and my mom thought I should reach out and see if you need help with the kids. And I was just like, whoa. Like, I just think it's amazing how God has taken these little bits of faith that I've shown and he's like done so much with it. And it just makes me excited, like, how much more could I be partnering with him in my everyday life and how much more would things just flourish? And maybe some hard things, too. Maybe he put me through some trials. He has put me through trials where I've grown and learned from those trials. But it's, I would not be able to do any of this without God. I think we don't often think about like our walk with Christ as something that's fun. And I think it's actually so

fun to really like test what it would look like to really like depend on him in all different areas and like really actually believe that that he will meet these needs for us whether it's something that we think we want that he meets that need or if it's something that we didn't realize that we needed where you know he comes in and teaches us something but it's like it's so much better and it takes the pressure off of life when you just know like you're walking with with jesus and partnering with him on every aspect of life What are the best primarily pure products to start with for somebody who's never, ever tried the brand? So, deodorant, I think, number one, I've already talked about that.

Are any of them baking soda free? We do have a baking soda free. Yeah. There are some people who are sensitive to baking soda. I am. Okay. And yeah, so we have a baking soda free version that has magnesium chloride, which is also really helpful in preventing odor. Deodorant, natural deodorant is something that everyone should be switching to. And if you don't want to buy ours, you can use coconut oil and baking soda.

Mix that together. It works. I would also say our cleansing oil. I love our cleansing oil so much. We talked about how it cleanses the skin without disrupting the moisture barrier. It's also just such an amazing, relaxing evening wind down experience. It really sets the tone of like, okay, washing off the day, entering into evening, relaxing body butter. Our body butters are incredible. They are tallow-based. They also have mango butter and shay butter, almond oil, different essential oils. They're fun, fun sense. There's an almond vanilla. There's a eucalyptus lavender. They're super fun. Those are incredibly nourishing for the skin. I just love slathering them all over my body after I get out of the shower or bath. And you want to do that on damp skin. So going back to like the oil and water concept,

it'll absorb much better if you are applying it to damp skin after you've come out of the shower or the bath. I love our face masks. The coffee mask is one that I'm really into right now. It has honey, has coffee, just like awakens the skin, brightens the skin. And then our body washes are really amazing too. I think anything that you're putting over the entire surface area of the skin is important to do non-toxic. So body butter is one of those things. Body wash is another one of those things. It's a really gentle cleanse, a really nice experience too, a nice aromatic experience. But it cleans the skin really well and it doesn't disrupt the moisture barrier of the skin. So I think those are products that anyone who's new to natural skin care would love and would

be able to transition to really easily. What are primarily pure products for the hardcore primary pure fan? They've tried the basics. They've tried the entry level things. They're like, I want hardcore things. I'm going to put it in my two cents, which is the candles. They are a bit more of an investment, but you're not going to find, just to brag on our candles, like you're not going to find another non-toxic candle that does what our candles do. They still smell amazing. They are scented only with essential oils, which is really hard to find. I mean, there's so many brands out there that say they are doing non-toxic candles and maybe they're using, well, they're using soy. Maybe they're using soy. Yeah, they're using soy. And they think that that makes it natural,

even though it's still loaded with fragrance, that is carcinogenic, especially when it's lit with a match and then creating fumes all around your household, neurotoxic fumes that your whole family's inhaling. So, yeah, it's an important swap and our candles are really awesome. I don't think our shower steamers get enough attention. Oh, obsessed. Anytime I'm feeling sick. Yeah. Yeah, they're so good for breaking up congestion, you just throw one of the little pucks into the shower, and then when the hot water hits it, it kind of dissolves, and it has eucalyptus, and it has menthol, so it's really good for breaking up any congestion. I do this if I'm feeling congested, or I'll do this with my kids as well. Our cycle soothing spray is really good. Have you tried that? How if I'm we not talking about?

Of course I've tried it. I have a little period drawer, and it's got all my pads, tampons. I've got a I've got a Peppa Pig heating pad. It actually has Peppa Pig. Actually, like a fan of the show years ago sent it to me, I think, as a gift. They know I think Peppa Pig is funny. So I have a Peppa Pig heating pad and I have that cycle soothing spray. I have been meaning to ask you, what is this sorcery? It is so incredible.

That one, okay, so there's like a funny story behind every product and how it came to be. That one I vividly remember when I had the idea. We were on vacation. I had started my period. Normally I always take a bath when I would start my period. Ideally with Epsom salt and that would kind of like, I don't have horrible cramps. I used to have really bad cramps. They're not that bad anymore, but I still have them. So I would always just take a bath and that would kind of, I would be fine. After that, there wasn't a bathtub in this hotel. I'm like, what am I going to do? I had magnesium for something, like in a spray bottle. I'm like, okay, Epsom salts help. So magnesium oil, I'll spray it on my abdomen. We'll see if it works. It will. worked. And I was like, this is amazing. Why aren't more people doing this? And so I worked with our formulator to create a product with magnesium oil as the base. And then it's also loaded with other essential oils that are known to balance out hormones. So it has rose. It has geranium. So it's just, it's just an awesome product that I think every woman needs to know about. It works. It smells amazing. So you're going to smell good if you spray it on, you know, before you go work in the morning or

whatever. It is a game-changing product. And you just kind of. and massage it in and like let it absorb. It's a little bit sticky. So you want to give it a little bit of time to absorb into your skin before you put clothing on. And if you need to do a few different applications, you can do that. You can't overdo it with magnesium topically. Internally you can. But topically, your skin will only absorb what it needs. And the rest will kind of sit on the surface of the skin. You'll see it like kind of like a white flaky thing that you can just kind of brush off. You interviewed me on your podcast grounded wellness. Where can people listen to that? And what sorts of things did we cover in that interview? Oh my gosh.

It was so fun. We covered a lot. I think it was like a two-hour conversation. We talked about your journey with Botox and fillers and why you weren't doing those anymore. We talked about the Maha movement and where that's at. We talked about what God has taught you from past relationships that you've been in. I know that's something people are always wanting to hear more about from you. We talked about your dad. We talked about Charlie. Oh, we talked about things that I do not want to do. as a parent. That's going to tick everyone off. That was good. That was good. That was good. That was the juicy one. So you have to go listen to that. Okay. So where can they find your podcast? Okay. So our podcast is Grounded Wellness. Wherever people podcast, they can find it, video on YouTube and Spotify,

audio on iTunes. And our website is primally pure.com, primarily pure on Instagram. And my small Instagram is Bethany J. McDaniel. Grounded Wellness is the most beautiful podcast in existence. It's filmed outside on her farm in beautiful Temecula, California, literal wild animals coming up to us, all of this natural light, mountains behind us. It's the most stunning set ever. And you're going to love to watch it. But you interview a lot of the same,

like you're doing wellness interviews and things like that, very similar to me. So if you love this show, you will love Bethany's show. That should be a new podcast that you check out. Oh, thank you. Yeah. Yeah. We only release episodes every other week.

It takes a while to film as you experienced. A lot of elements filming outside. Every time a plane goes by or a card drives by or an animal comes up and nips me, like, we have to pause. Or it was like. Or bugs crawling on your face. Yeah, so it was like three hours of recording because you had to start, stop, stop, start, stop. So my crew is like, don't get any ideas from Bethany. No, we'll leave that to her because they do a beautiful job.

And somehow you have found this gem of a videographer crew in California that's completely. conservative and Christian and super into wellness. They're amazing. A bunch of guys. And they all, I didn't tell you this. I don't know if you heard this, but they all have four kids, like all of them. Oh, cool. Except for one of them.

And one of them is about to have four kids. Well, one of them tells me, hey, I just have to tell you my wife told me to tell you she's a conservative. I'm like, what? And I'm like, how did Bethany find these people in California? That's like another God thing. Yeah. So cool.

So cool. Yeah. They're amazing. How God has blessed you. And I love just watching you flourish as a friend and your company. It's so incredible. Like I said, I am so, I am such a negative Nancy when it comes to a non-toxic skincare. Like, I just think most of it, I think most of it is a scam. I think most of it is greenwash. Yours actually works. I use it every single day. Morning and nights, part of my

routine, have not wavered. Primelynipure.com code Alex Clark to get you guys a discount. And Bethany, I have to ask every guest, if you had one remedy to heal a sick culture, physically emotionally or spiritually, what would it be? That God's, design is perfect. I think that our modern world has just confused so many things about health, how we live our lives. I mean, almost everything in our modern world is backwards. And so I think if anyone is feeling confused about where to go next, what decisions to make, like look back at creation and God's design for human flourishing. And if it lines up with that, great. If it doesn't, cut it out of your life. I think that's a really clear, simple guideline that we can easily fall back on.

Bethany, thank you for coming on Culture Apothecary. Thank you, Alex. I just want your audience to know, too, how genuine you are in real life. Like, I think that people can think they know a lot about someone online and you share a lot of your life online, but I just want people to know, like, in real life, you are insanely authentic and like your walk with Christ is authentic, your health journey is authentic, how you treat people, is authentic. Like, you do that in a really amazing, meaningful way, like how intentional you are about relationships. I've just been so impressed by you as I've gotten to know you more and really grateful for what you do and for our friendship. And this is why I love her. See, I'm very picky about the brand. If you're a brand that wants

to be partnered on the show, you better talk about me like this. Thank you, Beth. Thanks, Alex. So if your skin still isn't where you want it to be, it might not be the you haven't tried enough, it might be that you've tried too much. I freaking love Bethany and Primely Pure. I know you guys do too. Don't forget to use code Alex Clark on primallypure.com for a significant discount if you decide to try anything. New episodes come out every Monday and Thursday at 6 p.m. Pacific, 9 p.m. Eastern, anywhere you get your podcast. Please leave us a five-star review on Apple or Spotify if it's been a while or you just never have. Let me know which episode is the first that you send people when you want to introduce them to the podcast. It takes two seconds to do. It immensely helps the show for

free. This content is for informational purposes only and is not intended to be taken as medical advice. Always consult with a qualified healthcare professional regarding any questions or decisions related to your health or medical care. I'm Alex Clark and this is Culture Apothecary.