Culture Apothecary with Alex Clark - Hot Girls' Face Tape: The Natural Botox Alternative | Frownies CMO Helen Morrison

Episode Date: April 15, 2025

What if the best alternative to Botox has been around since the 1800s? 😳✨Helen Morrison, CMO of Frownies, is here to spill the secrets behind the natural wrinkle-smoothing patches that celebs, skincare lovers—and even the Kennedys—swear by. No needles. No chemicals. Just results. 👏If you’re into clean beauty and aging like a goddess, this episode is your new obsession. 💖 Not sponsored—just a product I love and had to learn more about!Thank you to our sponsors! 😊Zebra⁠ | Use code "ALEX for 10% OFF Joovv | Get an exclusive discount on your first red light therapy order! Branch Basics | Use code "ALEX15" for 15% OFFGarnuu | Use code “ALEX” for 15% off your one-time or subscription purchaseAWG Bakery | Use code "ALEXCLARK" for 10% OFFGeviti | Use code 'ALEX' to skip waitlist and get a discount on your first monthOur Guest:⭐️ Helen Morrison, 5th Generation Owner and Face Of FrowniesFrownies InstagramHelen's Instagram Frownies YouTube Frownie TikTok FROWNIES DISCOUNT: USE CODE 'ALEX' HEREFavorite Book | The Joy of MovementTop Tip | You must develop a deeply rooted belief in your innate worth and beauty. Truly embrace that you are loved and you deserve love if you want to heal.🎀Follow Alex🎀Instagram |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@realalexclark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cultureapothecary⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@realalexclark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yoalexrapz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@RealAlexClark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Culture Apothecary with Alex Clark ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcast |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Culture Apothecary with Alex Clark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠New 'Culture Apothecary' Merch OUT NOW! Glass tumblers, weekly wellness planners, hats, crewnecks and more. Use code "Alex Clark" for 10% OFF at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ tpusamerch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the Cuteservatives Facebook group to connect with likeminded friends who love America and all things health and wellness!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the CUTEservative Facebook Group!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ‘Culture Apothecary’ on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.This show is made possible with generous donations from listeners who believe in our mission to heal a sick culture.You can support our show by leaving a tax deductible donation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or by subscribing to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @RealAlexClark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube for FREE!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#CultureApothecary #AlexClark #Frownies #BotoxAlternative #NaturalBotox #AntiAgingSkincare #WrinklePatches #NonToxicBeauty #CleanBeauty #NaturalSkincare #HolisticBeauty #SkincareTips #CelebritySkincare #AgingGracefully #CleanBeauty

Can I ask how old you are? I am 42. Do you have anything in your face at all? No, nothing. All you do is use frownies at night? Mm-hmm, that's it. You're the fifth generation owner of frownies. Is face taping the best all-natural alternative to Botox?

Brownies different because they actually dry hard and stiff, more like a cast or a splint for your facial muscles. So it's kind of a whole different mechanism. The Kennedy women used frownies, and it was always known as Hollywood's Beauty Secret. Are you totally anti-Botox or not necessarily? I will never do Botox or filler. Our customers, many of them are like, I used Botox and I didn't ever get the result that I get with Brownies.

Is there really a natural alternative to Botox that works just as well? Frownies founder Helen Morrison believes there is. And once you see her face, I think you will too. I find Frownies to be a fascinating natural beauty product. And for months, I asked Helen to come on to explain why and how they work. I think those of you who are beauty junkies are going to love this episode, and this episode is not sponsored. Frownies is just a company that I think is really cool.

I wanted to learn more about them, and I figured that you guys would as well. I also thought, you know, this has been around since the 1800s. I mean, that kind of speaks for itself. Definitely watch this episode on the real Alex Clark YouTube or Culture Apothecary on Spotify. Leave a five-star review if you love the show. Please welcome the CEO of Frownies, Helen Morrison, to Culture Apothecary. You're the fifth generation owner of frownies. Is face taping the best all natural alternative to Botox?

Well, I wouldn't say that face taping is, but I would definitely say that frownies are because there's a difference between just traditional face taping and frownies. Wait, I didn't know that. What is the difference? Well, most face tapes, you're going to have silicone scar tape or like a kinesiology tape, and they're soft and flexible. And frownies is different if you've used them, and I know you have. Frownies different because they actually dry hard and stiff, more like a cast or a splint for your facial muscles. And frownies are actually targeting your facial muscles versus taping and people who advocate for taping. Talk a lot more about the skin and just the surface of your skin. So it's kind of a whole different mechanism. Can I ask how old you are? Yes, I am 42. You're 42 years old. Do you have anything in your face at all? No, nothing. Nothing. All you do is use frownies at night?

Mm-hmm. That's it. Now, do you ever get people that don't believe you online? All the time. Yeah. I mean, honestly, when I started being a part of frownies and really kind of the face of the brand in 2020, I always felt good about my skin, but I didn't really think much of it. And immediately, when we started going viral, people were coming out of the woodworks like, you're a liar. You have Botox. And still, to this day, so many people always, you know, accuse me of having had Botox or philobos. or something. And I was like, you think it looks that good? Well, and I think it's funny too because, see, I have gotten those things before, but it's been years since I've gotten it. There's nothing in my face now. And so I, like, literally will tell people, like, I don't have anything. And then they accuse me of lying or whatever. And I'm like, well, I'm doing okay, I think that. Okay. So how did your family discover them that face taping or frownies, as we know it now, really works when it comes to anti-aging and preventing wrinkles?

Well, the business was started in 1889, right? So this is all like family lore, like historical things, stories passed down, right? So the story goes, my great-great-grandmother, Margaret Crozen and her daughter, Alice, kind of invented frownies. And Alice was a concert pianist and a model. And she played the piano in a lot of like big Hollywood circles. She played at the White House. So quite good, I guess. But you know, when you're playing the piano or, you know, when you're playing the piano, or doing anything. Now we're staring at our screens. You're constantly furrowing your brow and in concentration. That's kind of a concentration face. But because she was doing the modeling and the things like that, you know, she didn't want these lines in between her brows. So somehow they came up with frownies and were just doing it for themselves. And people started asking, what are you doing? You know, look so good. And so they started making it for friends and giving it as gifts. And then as she started traveling more and playing the piano and this became a thing, around about that time, my great-great-grandfather died. And he was a part of like a barber-supply

company. And somehow she like purchased out the rights to the rest of the company from the other men that were involved in it. And then she started manufacturing frownies under that business name. And so she kind of kicked it off. In the 1800s, there was a product called frownies out there. Well, they originally were called wrinkle eradicators. Okay. And then very, very early 1900s. Like, I think we have a letter from like 1904 or something. The FTC, the Federal Trade Commission, said, you can't call it wrinkle eradicators.

This has to be evaluated by a doctor. This is a medical claim. Which we also have the letter from the doctor who evaluated and said, yes, indeed, you can say that you can get rid of wrinkles using this product. It's working. But with all of that going on, they changed the name to frownies. So very early on, early 1900s, they officially switched the name from wrinkle eradicators to frownies and started selling it. And it was mostly word of mouth and primarily in a lot of Hollywood circles. A lot and the Kennedy women used frownies.

Like there's just a lot of, you know, high society people. And it was always known as Hollywood's Beauty Secret. So in fact, we have an old magazine, a Life magazine from like 1920 something. And it has frownies on an actress who was popular at the time named Dixie Dunbar. And she was at Fox Drama School. And it showed the actresses and the things they do at drama school to, you know, learn to be what they are. Yeah. And they had the frownies on in there.

And they kind of were noting like, this is Dixie Dunbar, learning not to frown with her brownies, you know. And so it's just basically spread word of mouth all throughout Hollywood. And that was kind of where it was known for a really long time. So are you totally anti-Botox or not necessarily? I am anti-Botox for myself, 100%. Okay. You know, I know that it's kind of a controversial hot topic, and I understand why people do it. I get it.

And I think skincare and I think your face and beauty, it's a very personal subject. It's like we live in this skin. It's what we show the world. And so people can feel a lot of pressure, especially women. So I understand, but I will never do Botox or filler. I think that for me, the research that I have done and, you know, my health and wellness is really important to me, and I just can't justify putting something like that in my body. There's too many side effects and too many things that you'd have to be willing

to take that risk. And I know a lot of people do, and I know most people are fine, but also in my position, and I interact very closely with all, like, our customers. And in hearing stories from them and people who've come to frownies from Botox, who've become Botox resistant or who've had really horrible reactions or even we're using Botox, but they just weren't getting the results they wanted. And then they start with frownies and they'll tell you, and I don't say this. We don't make these claims. But our customers, many of them are like, I used Botox and I didn't ever get the result that I get with frownies. You're joking. No. And I mean, that sounds crazy, right? Yes. But, you know, I'm looking at you and then it doesn't seem so crazy. Well, some people's bodies,

metabolize Botox quickly or, you know, it maybe takes more than they're willing to to get, to get the result that they want. I will never do Botox or filler. But quite frankly, I also feel like, why would I? Right. Well, and I just want to, full disclosure, frownies is not a sponsor of the show. I'm not getting paid to do this interview, like, you know, to interview you. I have just been fascinated by your brand. I feel like there's been an explosion around the area of face taping or frownies. Like, so I just thought this was interesting. And audience, you know, we're all very into like holistic things. And so a lot of us, including myself, have kind of ditched Botox recently and are looking for alternatives. So for months,

we've been like back and forth trying to get you on the show because I just thought like, well, I want to hear more about this from like the people that do it because also I feel like I'm doing it wrong. So I just want all the tips. And I also am just fascinated by the business perspective. So there's so many avenues I want to go down with you today. First of all, your fifth generation. So does that mean there's been five women, your family that have been like acting CEO before you or four others? Yes. So my great-great-grandmother invented the product. Her daughter, Alice, worked in the business with her.

My grandmother, who I was very close with, I didn't know the others. But my grandmother was the first generation I knew. Well, her mother, Alice, actually passed away in her 50s from a cancer. And so she mostly was raised by her grandmother who invented frownies. Okay. So they, she talks about, you know, doing business with Grammy when she was a little girl and all these things. And she has all these great stories. Well, she has passed away since.

She passed like 96 years old a couple years ago. But then my mother came in 2001, 2002 when my grandmother started getting older. And at that time, so Botox was made legal or approved for cosmetic use that same year. And there was this big article in Good Housekeeping Magazine Renee Rousseau, who was an actress. It was like her 40th birthday. And she was on the cover, and it was fabulous over 40, all of Renee's beauty secrets. And we didn't know this at the time, but she used frownies. And they put like a three-page spread in Good Housekeeping Magazine.

This was like the cover article. I had no idea. And we were just a little small family, small Hollywood circle thing. And the phone started ringing off the hook. And my grandmother called and was like, I don't know what's going on. We're getting all these phone calls. And so we told her, well, the next time somebody calls, ask them where they're seeing it. And it was good housing magazine.

Whoa. So that was like this initial explosion into Moore. Okay. At that time. Still, it was small, but it was a big thing. And with my grandmother getting older, it was a little much. So my mom kind of came in at that time and then expanded the product line and started getting involved. So what was your turn to step up?

What did you want to do differently with the marketing and the direction of the company that your previous family members hadn't done? You're like, I want to freshen things up. What was your big idea? I came in in 2020. And like I had said, I never. envision myself to be a part. But the world was very different when I was a kid as compared to now. What I do now didn't exist. Yeah. And so my family, my siblings and I are actually the owners. I'm one of five. It was passed to us from our grandmother. And I started looking at the company's

social media. And I did social media on the side for my own little like mom's side hustle. And, you know, I had learned all ends and outs of social, which is always changing all the time too. But I just took a look and I was like, oh gosh, this is like a real big. business and this is we need to do more with our social. This is not going to work. And so I thought when I was coming, I was like, oh, sure, like I'll do some Instagram stories and just kind of get us up to speed a little bit. That was right around when Instagram Reels was being released. And obviously TikTok was a big deal in 2020. That was kind of like the big explosion of TikTok. And I had someone send me a video personally right about when I started at Frownies that it was a video on TikTok that I called like

the first Brownies TikTok, and it had over two million views. And I was like, I don't want to be on TikTok. Like, I don't want to do this short from videos a lot. But I also felt very comfortable doing video and making content. And I just kind of knew when we need to do this. So open the account, started the TikTok and the very first video from with zero followers, the very first day, got over 60,000 views in 24 hours. And that's amazing. And we're talking about like, we would post to Instagram and, you know, like 10 views. Oh, totally. You know, there's nothing. Oh, I get, I get the game, yeah. Right. And so I was like, oh my goodness. And so little by little, it just was like one after another after another. And it was kind of, I knew I wanted to come in and

spruce up our social media, but I didn't know this was going to happen. But I think that it was really the right time. Like the world was wanting an alternative. I feel like there is like a little bit of a Botox and Filler fatigue. Yep. And also frownies are very scroll stopping and very like, what is that? What's on your face? What's going on? Well, totally. And I also think that when it comes to filler anyway, Botox is different. I think some people are starting to realize they're getting sick. But filler, I think, was a trend. And I think that trend is dying. I totally agree. Like, different beauty looks and aesthetics go in and out and I think filler look is out. Yes. I totally agree. And also it's pretty great that a lot of facial plastic surgeons and even

injectors are coming out and saying things like, we're going in to do facelifts and we're scraping filler off people's faces. It doesn't dissolve like we think. And, you know, and so not only is it out the look because you're seeing these movie stars who they've gotten it for so long and you see what the long term looks like and it's not great. But people are also finding out that it's more dangerous or more of a problem than you think. It's not a long term solution that's going to age well. Here's something I learned recently that I did not expect. using deodorant with artificial fragrance might actually be worse for your health than wearing perfume. Uh, yeah, you heard me. I'm not sure who decided that spraying artificial chemicals in your armpits was a good idea.

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That's yayzebra.com with code Alex for 10% off. I've got a question for you. When was the last time you thought about the cleaning products in your home? I mean, really thought about it. Most people don't realize that the harsh chemicals that we use to clean can do more harm than good. Have you or your kids been struggling with unexplained skin irritations or respiratory issues? Asthma? Have you been buying more lotions and creams but not looked under the kitchen sink?

Give Branch Basics a shot. Branch Basics offers a simple, safe, and effective way to clean. every single surface in your home without toxic chemicals. Their concentrate replaces dozens of cleaners, okay? One thing that is doing it all. You're making your home safer for your kids, pets, and even your skin. Are you a good person? Buy Branch Basics. Are you a bad Mamma-jamma? Then don't buy Branch Basics. It's really that simple, SpongeBob. Branch Basics cleaning concentrate is made from all natural plant-based ingredients and it's seriously effective on every single thing in your house. Whether I'm cleaning my kitchen counters, doing laundry, or even

washing produce. Branch Basics does it all. And with the refillable bottles, I'm saving money and cutting down on waste, which I love. Plus, the cost, it's so much more affordable than I expected. Make this year the year that you say goodbye to toxic products. Right now, you will get 15% off the Branch Basics Premium Starter Kit by using code Alex15 at BranchBasix.com. That's 15% off your new Branch Basics Premium Starter Kit at BranchBasics.com with code Alex 15. Okay, so how do Frownies work? Frownies, honestly, it's the same concept. as Botox, and that's why they're so powerful. And people are always like, what's the ingredient, right? What's the secret? And if you think about why Botox works, well, Botox is injected into

the muscles and essentially it paralyzes the muscle. So people now, even we're getting, you see people are getting Botox in their jaw. People are getting Botox in their traps and their calves. They're getting Botox in all these places for the purpose of basically relaxing muscle tension. So I always say frownies don't reverse aging and Botox doesn't reverse aging. And Botox doesn't reverse aging. We think of wrinkles as a sign of age. I think of wrinkles as a sign of tension. Because if you think about furrowing your brow, you can do that at any age. And I've seen young teenage girls who have forehead wrinkles and 11 lines because they sit around with their brow furrowed, holding tension. And so this tension develops and then it becomes the shape of the muscle. So Botox

basically just instantly relaxes that tension because the muscles, for lack of a better way to put it, is just like dead. Yeah. It can't move. It can't contract and it's relaxed. Well, frownies work by retraining your facial muscles. So they have a water activated adhesive. So this is another reason that it's different than tape or any other wrinkle patches.

They are just adhesive. They self-stick, right? Brownies are not. You have to wet them. And if you think about the science of like liquid to a solid, when they're wet, they're soft and flexible. When they dry, they harden. And when a liquid hardens to a solid, it contracts.

And so you put them on. on and it contracts and it creates this lifting effect for the, and on your face, the skin, the fascia, the muscles, it's all attached. It's not like that in the rest of your body. But on your face, it's all kind of interwoven. So when you put frownies on your skin, you're literally holding your facial muscle. You're lifting the fascia and holding the muscle relaxed. So you're basically retraining the facial muscles. Think about doing a plank. You're just holding. It's like an isometric, right? So you're holding it relaxed and it is splinting the muscle, preventing it from contracting. And a lot of people think, like, well, I'm not doing this in my sleep. You are. You don't

realize how much muscle tension and things you can hold in your face while you're sleeping. But not only that, there is this aspect that just like you do a bunch of bicep curls, you're going to get this round bicep. You're shaping the muscle. You can see people who you can tell, they have these, like, strong muscles here that are in that kind of grooved, wrinkled form. And then the skin settles into the wrinkle and then you see the wrinkles on the surface of the skin. But it's really in the muscle. Anywhere where you see lines, you're probably holding tension in those areas. So you can retrain your facial muscles. You don't have to do that. And you can live your life without furrowing your brow. So it's kind of this whole holistic sort of stress, relaxation,

learning to retrain your habits, and then the lines can go away. So does it only work for like minimal fine lines or can it reverse or help alleviate like deep wrinkles like a deep 11? I have seen the most mind-blowing results from people. And to be honest, we have thousands and thousands and thousands of customer before and after pictures. We don't, if you ever go on our Instagram and you scroll through, we have highlights where we have so many before and afters, I'll save them. And customers just share and tag us. I'll save them in there and you can scroll through any before and after you ever see from us, it's a customer photo sent in, not paid, not sponsored. We don't pay any influencers other than we have affiliates, right? They get commissioned for their links.

But it's all organic people's testimonies, real people, real customers. And sometimes the photos are kind of blurry and people are like, oh, this isn't real. You know, it's like, hey, this is a screenshot from a customer. They don't know what they're doing. Yeah. But yes, we have seen people with very, very deep lines that I am shocked. And I look at these pictures every day. And I still, every day I get a new for and after and I am shocked. How long do you have to do it to see results and do you have to commit to doing it every single night or it's going to go right back? To be honest, it really depends on the person, right? And I always kind of bring up fitness. If we all follow the same 90-day fitness regimen, every single person will get different results, right? There's different skin types, different age, different amount of college in your skin, different lifestyle habits.

Are you drinking? Are you smoking? Do you eat healthy? Are you eating garbage food? Are you exercising? Are you stressed out? Are you getting good sleep? All of these things will contribute to what your skin looks like. So the thing is that frownies is not the magical end-all be-all instant cure if you're not going to be doing everything else. And isn't that the way that anything that's like natural and holistic kind of works? It all goes together. So how long? If you are in your early 20s and you have minimal fine lines, I have girls who they'll say on, on, on, online. Well, I use this for two weeks and now I just do it once every couple weeks or I do it once a week or I do it two times a week. And then I have women who start in their 50s with very deep lines and it takes them, you know, several months to get to where the end of the day result looks better than it did in the beginning. And that's really what I say with results. You'll wake up the first morning and you're going to see a sneak peek of what it could be like. But a lot of people will say, well, my lines came back right away. I'm like, how many days a week do you do it? I personally, maybe two or three.

But you have to understand, I started like, I put them on the first time at like 18 years old. You know, like after a day at the beach and I'm feeling a little like, ooh, my skin, I would wear frownies and then not wear them again for six months. That was when I started to with anti-aging skin care and eye creams and stuff was 18. And I wonder if that did play a part. But I also, you know, you have these middle schoolers now that are going to Sephora and like using all this. retinal and anti-aging skin care. I mean, what do you think about that? Well, I, you know, when it comes to skin care, actives and anti-aging ingredients are usually more intense, it's not going to be beneficial for your skin barrier at that age. It's a little too much. Now, something like frownies, though,

to be honest, I have seen, you know, 16-year-olds out with their mom and I'm like, they can use frownies. Because it's natural and it's not going to bother your skin. I mean, I have used frownies for 22 years. But again, it's been a gradual thing. And the reality is once you learn, like, people watch me and they're like, well, you have Botoxone. You're not moving your face. I'm like, well, this is just my natural habit now. I just don't really furrow my brows. Exactly. So that's why. If you can retrain your muscles and you can learn to just keep your brows relaxed, you don't have to use it as much. So that's what I tell people to and they get so ticked when I say, you know, I think that me getting Botox, it ended up filling up my toxin bucket to where it did eventually overflow. And then the last time I got it a couple years ago, I had like Botox flu symptoms for a week. So that's when I was like, okay, that's super scary. I'm not going to, I'm not going to chance it again because what if those symptoms the next time just never go away. So I kind of got the hint. Plus, it found out I had autoimmune disease and I think that that exacerbated it and made it worse. So that being said, what ticks people off is I say, what's controversial is I think me getting starting to get Botox in my mid to late 20s,

and training my face not to go into those muscles, I think that really did play a part in that I look a lot younger than I am now because now I'm 32. And I don't think I look 32. I think I look younger than that. But people get mad that I attribute that to Botox. Now, I didn't know about frownies, but, like, I think that has to do with it.

It's that I wasn't spending all my time frowning and, like, and squishing my muscles like that and flexing my muscles like that, so my face doesn't do it. So that's why I think people also accuse me of having it now, and I don't. But I mean, if I sit here and squint and move my forehead, you can see I have full movement and can wrinkle my forehead. But my natural face doesn't do that when I'm just sitting here. Well, and some people don't, you know. I mean, sometimes people are kind of critical online.

Yeah. And I've seen people in comment sections say things like, I'm 50 years old and I never even got any wrinkles until I was like 48. These people don't need this. And it's like maybe someone is in their 50s and they just don't have a habit of throwing their brow. They say you mimic as a child. you mimic the facial expressions of your primary caregiver. So, you know, people sometimes say, this is genetic. I got this from my dad.

It's like, well, maybe you are mimicking that face he makes. Totally. Yeah, that's a good point. But if you don't do that, you don't get the lines, you know? Do you think it's frustrating the women online that it's almost like a self-righteous, like, well, I don't care about aging. I'm fine with having gray hair and wrinkles and not ever doing skin care and I never wear makeup. And it's like trying to be better than us. I'm like, well, that's fine if that's your choice.

But I also don't think there's any. wrong with women who don't want to show wrinkles and stuff. And if there's a natural way to do it, why is that demonized? Right. Well, and on top of that, because we do get that criticism from both ends. We get the criticism from the Botox people who are like, you're ridiculous, this is insane, this doesn't work. And then you get the criticism from the people who are like, just let women age, you know. And like I said, I do not, I do not think of this as an anti-aging product because Because there are wrinkles that you will get as you age, and frownies won't stop that. We will all eventually have skin that gets older.

And even if you get Botox, you can tell a woman's skin who is in her 70s does not look like a woman's skin in her 20s, even if she got Botox, even if she got a facelift. Like, your skin's going to be different. It's going to age. And frownies, nothing's going to stop that. Right. But frownies will stop the tension. And also, the thing that we hear from a ton of customers, some people get a lot of tension

headaches and some people get Botox for migraines and tension headaches. We've had a ton of people tell us, I use frownies and they took away my tension headaches. And it doesn't surprise me because it's like, yeah, that's what's happening. There's actually physiological benefit to not furrowing your brow all the time. You're sending that. It's like they say, if you just smile, you send signal to your brain that you're happier. Same if you're sitting around frowning. You're sending a signal to your brain you're more upset. So I'm like, this doesn't have to be about age and aesthetics, even though, yes, I do want to be beautiful. And there's anything wrong with that. It's like, listen, we do squats, we work out, we worry about our bone density and our muscle ability as we age. Why is this any different? You know, like, age however you want to, if you want to end up in the nursing home because you don't want to move your body and you just want to, okay. And if you want to have wrinkles on your face and you want to do all that, that's great. And if you don't, that's great too. Like, leave people alone. I agree. I agree. Like, let people do what they want to do? Okay, so what are, what materials are frownies made from and why were those materials chosen? Well, frownies are made for.

from unleached craft paper and a starch-based adhesive. Again, really, the product hasn't changed since the beginning. It is what it is, and it works the way it works. And so don't mess with the good thing, right? But I think the way I envision it is like, great, great grandma got out some brown paper painted on some. Like, I think about like corn starch, you know, old school ironing, you spray cornstarch on clothes and then you would iron it and they get stiff. Yeah. So it's kind of that same like starch hardens and it's natural and it's gentle on your skin.

And so I think she just kind of created this at home. And then once it was like, oh, this is a thing. People want this. Then when they started manufacturing it, they figured out how to do it in bigger batches and it stayed the same ever since. So it's biodegradable. It's compostable. It's breathable. That's another thing is a lot of other silicone patches and things like that.

They are comodogenic. Like they're going to clog your pores. They do trap sweat and bacteria. And you're really just puffing up your skin. Like if you think about a soggy band-aid and your finger turns white and puffy. Yeah. You're doing that on your face and you're not training your facial muscles. So it's not going to make the difference that Frownies does.

Okay. So when you are putting these on, is it just getting them barely a little bit damp? Are you saturating them with water? Essentially, you're just going to get them a little wet, the shiny side where the adhesive is. You don't go crazy. You just wet them. And then I always just kind of take my finger and spread the water around. You wanted to cover the area, but you don't need to soak it.

But even if you get it too wet, that's okay too. You're going to wet it. You're going to set it down. And then you just wait a minute. Because when you first wet it, it's just slippery and wet. It's not sticky yet. So the adhesive kind of needs a minute to start to get tacky and sticky. So it dries down a little bit, gets a little sticky, and then you put it on.

So you're not, it's not super soaking wet. It's just a little bit. Brampus! Now I don't know about you, but if I had a nickel for every time I've doubled over in pain like I'm being stabbed by tiny invisible knives, well, I'd have a little. lot of nickels. Crampus! But here's the thing.

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Oh, and your supplements are delivered right to your door in neat little soft travel package. no more mess, like three, four pills. I mean, it's like nothing. Plus, you can track your health progress in real time through the Jevity app. And did I mention, the Jevity app says that my biological age is 17. So yeah, jail bait. I can brag about that. Want to start your own journey? Skip the wait list to get 20% off your first month with code Alex at gogevity.com. That's go, g-e-v-I-tI-com with code Alex. Get personalized care, the Jevity weigh, all of your blood tests, all the things in one place. Is there like a one-size-fits-all application process?

Like you put it here, you put it here, you put it here on the face. It works for everybody. This is the spot. Or do you have to figure out for your own face where to put the frownies? Essentially, when you first get started, what I usually recommend, and they're going to be most effective on your forehead, too, just so people know. Yes, you could use them around your eyes and your mouth, but a lot of those lines come from smiling and you're not going to unlearn smiling, so they're only going to do so much. But on your forehead, like I said, you don't have to furrow. But basically, that's the most effective area.

The most effective thing is to do what I call a full forehead cast. And you do not have to make a symmetrical pattern or do them in a certain order. And there are days where you put them on and you have this nice little pattern and people call it like my frownies crown, you know. Or there are days where I am just like slapping them on, mosaic and you just cover your face. And you want to overlap them because the more you overlap and people kind of complain, why can't you just make one big patch this is in a wing? And it's like, I get it. That's annoying. But this is why it works, you know. So you overlap, just like a cast that you wrap layer after layer, it gets stiffer and harder. So you overlap, cover, and you're good to go. And that area where it's overlapped actually holds stiffer. So if you have really intense muscles in a certain spot in your face, then you would want to overlap there. But you can experiment with it. And little by little, as you learn, you could use less. And you could do it a certain way just wear it. Like I've had nights where I'll just wear it right here because I tend to raise this eyebrow by itself. And so I get my most.

my lines right here. And so sometimes if I'm lazy and I just don't want to deal with it, I'll just put one. And that's okay because my muscles kind of know. They're used to it. There's like a muscle memory. Is there a specific way to remove them in the morning? Yes. And also do what you want, whatever works for you. But generally speaking, I like to teach people best practice. And it's best to soak them off or get in the shower and let the steam kind of take them off. Or personally, I always work out with them on because your sweat and body heat just kind of soft. them and then they just fall off. You really want to re-wet the adhesive because it dissolves in water also. That way you're not pulling on your skin or you're not over-exfoliating your skin. Some people

can just rip them off dry and they love that and I'm like, okay, do what you want. They love that. But there are people who do that and then they feel like, oh, this was irritating. And I'm like, well, you really should soak them off because it's just more gentle on your skin. And, I mean, it's always better to be more gentle. Do you put your frownies on after doing a full nighttime skincare routine? Are you doing completely clean, dry skin, no skincare? No, absolutely. Full nighttime skincare routine. And that's one of the reasons I love brownies too. A lot of other wrinkle patches made of other materials, they will tell you, do not use your skincare. And I'm like, I cannot skip my skincare. I like to go like glazed donut all the time. Okay, I want to know the whole skincare routine.

Like, I don't care if it's 17 items. Like, what are you using? Tell us. No, I actually keep it really simple. And I use the frownies skincare line. But we have a pH balancing face wash that like, no matter what face wash else. I've tried other stuff and I just can't. I am obsessed with this face wash. It's like my first love of skincare. But I wash my face with that. And then I apply an apple stem cell serum instead of like a retinol or Bukuchi,

Bucci oil or whatever. And then I spray my face with our rosewater hydrator. It has a little chloronic acid. And then I put on our skin serum, which is actually a facial oil. And it's like C. Buckthorn oil, macadamina oil, oat oil, which are all like very healing for the skin. C Buckthorne has really high concentration of vitamin C. So I do that.

And then I put my frownies on. And I do the same thing in the morning. Now, I know you're not doing Botox or fillers. You doing any lasers or anything like that? We should know? No, I've actually only even ever had two facials in my life. So I've literally, I'm a mom. I'm like overwhelmed and busy and doing my thing, you know.

And so I just have never taken the time. And a friend of mine, another mom at school, she's an anesthetian. She's like, you got to come in and let me give me facial. So probably about a year ago, I got my first facial ever. So I've never done anything else. I'm so shook by this. It's just all brownies. Okay. Are there any skin types or conditions that should avoid using frownies?

Well, if you do have a lot of irritation in your skin already, if you, you know, if you did get a laser or microdermibration or you are prone to irritation, we would recommend go to your dermatologist and make sure you're going to be okay. Or do a patch test and see we have people with all different types of skin, all different. skin conditions who've used frownies and they've had no problem at all. But then at the same time, there's not any one product that works for every single person everywhere. And so we always just recommend, if you're concerned, do a patch test. We're really great about our 30-day money-back guarantee. Like, just call us and it's no big deal. Like, we'll give you your money back. And, you know, so there's really not any reason that you couldn't unless it was just individualized and it just didn't work for you. Have you ever received any pushback from dermatologists or

skincare professionals about the efficacy of frownies. Yes. There are those who have been in support of it, which is always really cool to see. But there's definitely been dermatologists who, if anything, they've made, there's been a lot of content online where they say like, yeah, this isn't really going to work. There are some who will say, well, it would work, but you have to do it every day. Like, you should just get Botox. So there's kind of this, we administer Botox and we think it's easier.

And it is. Botox is probably a lot easier. You do it and it's done. The thing is that anything that anyone has ever said in criticism of frownies, it's clear that they don't actually know how they work or what they do. And everything that they say that is critical of frownies, I'm like, that applies to face tape and silicone scar tape and silicone patches. What is the beef with face tape?

Like Japanese face tape? Is it just a hoax? It's just not doing crap or what? No, I do think that there is benefit. And it's more around like lymphatic drainage and that kind of thing. Because I use kinesiology tape on different areas where I'm like injured or I pull a muscle. or have a thing. And it works great.

And there is benefit to it. But it's not muscle training. It's not going to address if you furrow your brow all the time. You can put the Japanese face tape on. You can still furrow your brow. You can still scrunch your face. And if that's your problem, that's what's creating the lines. So the people that are the hardcore face tape people that say, like, no, this is better than frownies.

What is their argument for why that is better that you disagree with? Well, some of them say frownies block lymphatic drainage. Okay. So they think that the true way that you need to smooth wrinkles is by improving your lymphatic drainage, and that heals your skin. And I would agree. But they're wrong that frownies block lymphatic drainage. And again, there's a lack of understanding because they say frownies are freezing your muscles. And this is where it's funny because you have the Botox people are like, well, frownies can't work because they don't freeze your muscles.

And then you have these taping people who are like, well, frownies don't work because they freeze your muscles and they block lymphatic drainage. And it's like, you guys. Yeah. Go talk amongst yourselves. You know, but essentially frownies, because they have that water-activated adhesive and they're lifting, they're actually helping allow that just the way that they say KT tape or Japanese face tape, it has the adhesive that's like a wavy pattern and they say that that's lifting the fascia and allowing for blood flow and the photic drainage. We've had a lot of estheticians also say the same thing about frownies because it's creating that lift.

And even when people wear them, they're like, I feel like I have a bubble under my frownies. It's like, yeah, it's creating a lift. And that's doing the same thing that they say that the face taping is doing. And I do think that there is benefit. Like if you hold tension in your jaw and stuff and you can use the face tape and that can help relax that, just like anything else in your body. But here, it's not strong enough. It's flexible and you can still furrow with the tape on. So I think there's a benefit to it.

And if there were no more frownies, I would do it. I had a birthday weekend plan for relaxation this year and fun. But instead, I woke up with the worst crick in my neck. I could barely turn my head to the left. I was in agony. It was such a bummer because I had so many things that I wanted to enjoy and I still did them, but I was kind of miserable the whole time. But then I remembered that I had my juve red light therapy device at home. So I decided to give that a try. I did a quick 10 minute session in the morning and another at night. You know what? Within a day or two, the inflammation of my neck severely calmed down and I could start slowly moving my neck again without the usual pain. That is the magic of red light therapy. I use my juve regularly as part of my wellness routine. And it is a is so simple, 10 minutes in the morning to start my day, and another session in the evening to wind down for night. Over time, I've noticed less muscle soreness, reduced inflammation, and I sleep much better. Plus, Juve uses clinically proven wavelengths to target exactly what the body needs. It's a safe, effective, and non-invasive way to boost cellular health.

Juve's medical-grade panels emit the perfect dosage of red and near-infrared light, delivering proven results that you can feel. It's a staple in my wellness routine and has been for, I don't know, maybe four or five years now because it makes healing easier and faster, whether it's muscle recovery or simply giving myself the support they need. I used to pay this huge premium price, like $100 a month to be able to unlimited go to a booth and use a juve in Scott's deal. Getting my own not only saved money, but it is the same exact device that I was paying big bucks for right in my bathroom. Plus, Juve's devices are independently tested and certified for safety, so I feel confident using them. Check out Juve today. Get an exclusive discount on your first order by visiting juve.com slash

Alex and using my code, it automatically pops up there at checkout, so you have to go to juve, J-O-O-O-V-V-V-com forward slash Alex, and the code will automatically apply to your cart. Take your wellness to the next level with juve. Are you tired of feeling like you have to apologize for your beliefs? It's time to join the Young Women's Leadership Summit, the largest conservative women's event in the country. June 13th through 15th, we're gathering in Dallas with top speakers like Lee Allen Baker, Heidi St. John, myself, and more to empower you to stand strong in your values.

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that I actually will eat. AWGBacery.com, code Alex Clark for 10% off gluten-free bread. What challenges have you faced in promoting natural beauty remedies in a market that is just dominated by synthetic products? Well, like I said, it's always challenges on the opposite ends of the spectrum. I think with all of the anti-aging and the marketing and even just the cultural attack on women, like you're worthless once you get over a certain age or you're no longer attractive or you're no longer.

And so this messaging, I think culturally, we're sick of it. Like people are done hearing that after a certain age, you can't do or be certain things. And so I think that the anti-aging industry, massaging the pain point of women's beauty concerns and insecurities, there's a lot of pushback against that. And thinking when you first see frownies, oh, it's just another anti-aging product. Like, kind of like, please stay out of my face. But then when they come around and they hear how we talk about it and they hear how we talk about it and they hear. hear really the empowerment of women that we try to promote, that helps soften the blow. But then with the synthetics, you know, so many dermatologists, there's a lot more money in

those things. There's a lot more money in Botoxin fillers. There's a lot more money in these, you know, clinically studied ingredients and they can charge more and they can make more. Brownies is a simple little $24 box of facial patches. And there's not, other people can't profit off of that the same. And so they don't want it to work. So how long does a box typically last people for like how many days? It depends on how big your faces. Some people need to wear a ton at night. Yeah. And some people have a little tiny foreheads and they just wear a few. But anywhere from two weeks to six weeks at first. In the beginning, you do need to be very consistent. You want to do it every single day at first. For how long? I just tell people look in the mirror at night. If you

see lines, you need to wear your frownies. If you don't, then you can skip it. General rule of thumb, because people still push back. But how long? Well, it does take 12 weeks for full cell turnover of the skin. And generally in fitness, it takes about 12 weeks to start to see changes in the muscles of the body. So if you've only done it for 30 days and you don't have this full result that you want, I'm not concerned. I have customers who have super intense, very strong muscles and you've got to let go of that and your muscle needs time to take change shape. So it could be four to six months if your lines are very deep every day. If you are in your 20s and 30s, probably 30 days and you'll feel really good about your

results. And then you can use them for maintenance. And even then you said like, how many nights a week do I wear them? Well, since being in Arizona this week, I've went hiking, I've been outside. I was with a friend. I'm talking a lot. So I actually wore frownies every night the past few days because by the end of the day, with all of the animation in my face, I'm like, oh, I'm kind of seeing my lines. But when I'm just at home and I'm doing my thing, I don't really make that many facial expressions. and I will go sometimes even a few weeks and not wear them. And the earlier in your 20s to start the better? Absolutely.

If you think about preventing lines from forming is going to be much easier than lifting them once they're there. And also in your 20s, you have so much more collagen in your skin, which collagen is that bounce-back ability. And that's why, as we do get older, we start to see more lines because we have less collagen. So your skin is not as forgiving. And so if you start young and you learn early on, honestly, I could probably stop using frownies. and just with some face massage, I could probably maintain my results because I've learned. I know, like, I just don't throw my brow a lot. But if you start young, you learn early and you don't develop those deep lines.

I mean, my mom is 70 and she doesn't have any lines on her forehead either. Oh, my gosh. You know, her skin is 70-year-old skin. It's beautiful. But her face, her forehead looks just like mine. I'm just curious with the Maha movement and, you know, everybody really caring about holistic health the natural remedies and all this kind of stuff back to basics. Have you guys seen like an uptake in sales, like a direct correlation with the popularity of the Maha movement going on culturally?

You know, it's hard to say exactly what's attributed. We have seen a lot of growth since I started in 2020. Okay. I mean, the business has probably 10x since then. Oh, good job. Thanks. And so it's definitely changed. But I think that this is the perfect storm. Like we're at the right point. There's that. There's also so much more awareness about skincare and the skincare trends and things that are happening in online. There's this time where people are having this filler fatigue. There's more people speaking up about Botox reactions and illnesses and things. So there's just this perfect storm of all factors in culture that are happening right now that I think it's all contributing to it. And we have a lot of, you know, crunchy moms who use frownies and promote frownies. And a ton of our affiliates. that are right in the middle of that movement. And so I think it all helps. What is the most rewarding aspect of working in the natural beauty industry? Honestly, the most rewarding aspect is the way that people's lives are changed.

It's pretty crazy. But the stories that we've heard where people are like, you've given me my life back. And I'm like, what? You know, but truly when people look in the mirror, like I said, your skin. is a very personal, very sensitive subject. You know, it's your face and people are looking at their faces and feeling horrible about themselves. And then there's social media filters and there's so much that's fake, but you don't know. You just see online and you compare yourself and people who have felt like, you know, they've gone through something traumatizing and their skin

has aged really quickly and they will write us letters or emails and say, you know, I went through this traumatic thing or I went through cancer or whatever and my skin was just a disaster and I hated what I saw in the mirror and I just felt depressed and the way I treated people wasn't good and I started using frownies and I feel like this gave me my life back and I'm like I can't believe that. But the more and more stories that I hear, the more that I realize like this is really important for people to be able to accept yourself, look at yourself, love yourself. And that's really what then fuels if you feel like you're valued and you feel that love that you matter and you're taking care of, you start doing other things too. It's like this little wrinkle patch, if it can kick

off this storm of like, well, now I think I'm going to eat better. I think I'm going to exercise more. I think I'm going to notice what ingredients I'm putting on my skin and in my body. It just starts this cascading effect of your brain is like, you're worth it, you know? And getting to watch that and getting to see people just transformed and their skin transformed and their self-esteem transformed. It's like, this is so much more than I expected. What beauty trends or products right now are you personally really loving? Like what's in your makeup bag or what trends are you excited about? I am a big fan of the glazed donut skin. Okay. I don't care of people think I look sweaty. No, I love it. Especially as women get like late 30s, like early 30s, late 30s, 40s,

like I've watched a lot of my friends have not switched their skincare routine to that more moisturized, hydrated. Like I'm all about like all the moisturizer, all the oils. I love seeing a lot People are using more cleansing oils to like double cleanse. I love, you know, and I know it's kind of controversial like with the tallow. But just this idea of don't be scared of oils and fats on your skin. It's so helpful. So you're a fan of beef towel and moisturizer. I mean, I do use it sometimes.

Okay. I will say I'm not a huge advocate the first time. Somebody sent me some. A girl had like this really sweet business. She made, you know, products. She's like, can I send you this to try? Okay. And at first I was a little freaked out.

Yeah. I'm really going to put this in my face. But it does feel really good. I do it occasionally. Yeah, not every year. No, no, I don't. Holy Grail product, like, you've been using this for 10 years besides frownies, obviously, that you were like, I'll never give this up. I have this sunscreen that I'm obsessed with.

It is a brand called Live Tinted, and it's a mineral sunscreen. And people always ask me to, like, so are you pro sunscreen or anti? I am anti-sunburn. And I'm also anti-tanning your face. I mean, I clearly have a tan. I get tan easily. I don't avoid the sun. I think there's a lot of benefit to it.

But I have a sunscreen that I really just love. I feel like it gives you that glowy finish on your skin. So that's probably my favorite outside of like the frownies. Are there any beauty trends right now that you absolutely think are atrocious? Well, like you said, I think it's kind of going out. But there's a lot with the filler stuff that I just. What about self-tanner? Again, because I can be in the sun and my skin is good with it.

I've never used a self-tanner. And I understand some people are concerned about being in the sun, and so they want to have a glow. And I think it's okay if you're doing it naturally, but we're going like full orange. Here's my thing about self-tanner. I am fine with it if you are doing what it takes to make sure that it is on even and it isn't patchy.

Yes. Which is hard to do. There is nothing more disgusting and grotesque to me than the patchy. It's like, you know, gathering around your wrists and your ankles and like in between your figure. That looks absolutely treasured. Like literally be a beautiful pale vampire before you're that because that is gross to me. If you can't keep up with it to make it look flawless all the time and totally exfoliate

before starting over, I don't think you should self-tan. That's my hot take on self-tanned. It's definitely too much to keep up with. What advice would you give to individuals looking to simplify their beauty routines without compromising effectiveness. Get a good cleanser. That's going to go a long way. And also just pick a few products that work really well for you and do it every day.

The biggest thing about simplifying your routine in anything, skincare or anything, is you have to be realistic of like, I'm going to do this and I'm going to do it every day. And if you try to go all in and you do have this 18-step routine, you won't keep doing it. Yeah. It's just important to just always, every night, wash your face, get a good moisturizer. Make sure there's oil. I'm, I'm anti-skinkare that is oil-free. You need oils on your skin. And I, when I was in my early 20s, had really, like, I just had this reactive, like, acne nightmare. And I thought, like, I cannot put any moisture on my face. I need to just let it

dry out. That's not going to help you. Right. Because then your skin's going to overproduce oils, and then you're just going to be kind of in a mess. So yeah, just get something simple that you know, what's going to work and keep doing it. Don't jump from product to product. Are there any misconceptions about the natural beauty industry that you want to address? The idea that, like you asked me earlier about beef tallow. Are you a fan? I think for some people to work and for others it won't. I think the misconception is that there's one way that does work for everybody. Yeah. Everybody's skin may be a little different. And so it's not just because it's natural and it's working for someone that might not work for you.

So I think, you know, we just have to be more individualized. Looking ahead, what are your goals for frownies in the next five to ten years? To be honest, I want to take a slice of the Botox industry. Ooh, yeah. You know, if you look at the cosmetic industry and even just Botox in general and the statistics of people from 18 to 25, the increased rate at which people are getting Botox in that age group is like 93% since 2022 or something like this. And that kills me.

I get it. Like I said, if you are older and you decide, okay, it's time I want to do some Botox, fine. But there is absolutely no reason for someone 18 to 25 with no wrinkles to be going and getting preventative Botox. I think that's a huge crock and a scam because you don't need it. And you're in the name of fear of wrinkles, you are getting Botox just in case. So you hopefully don't ever get wrinkles. When it's going to be so expensive, you will build up to where you're going to need more and more Botox.

Your body gets used to it. I have so many customers come to us because their body got used to Botox and it got too expensive or it wouldn't even work anymore. And so if you're starting at 18 to 23, I just think, well, they say it's safe and all this. Okay, but we don't know anybody who's used it for 20, 40, 60, or you can really go from 20 to 80, 60 years of Botox and think you're going to get out with no side effects? I don't know. What message would you like to share with individuals who are like, I don't know, I'm intrigued by frownies, but it seems intimidating or overwhelming. I don't know if I can do it. I feel like I don't know how to do it right. I'm here for you. truly i think we do our business and our customer care and our social media very differently than most

brands literally still to this day i answer instagram dms every day not all of them i used to answer them all by myself but i have one girl who helps me and otherwise like i'm in there too here and there because i want to stay connected to the customers but it's like if you're feeling intimidated send me a DM. And I will literally talk to you. We send voice messages back. I will explain it to you. I'll walk you through it. I'll send you a video. And if you're stuck, I'll show you little ways to do it. You're not alone. We are super hands on. Just the same as you're going to go to an injector and you need to go to a good injector who's going to listen to you, who's going to hear what your goals are and they're going to do it right. We're essentially providing that same support for you. So reach out because I am talking to people who feel that way every day. And I get them And then they're like, oh my gosh, like, what would I do without you? I'm like, exactly. So just message me. What's your social media?

Well, you can just message me on Frownies at Frownies. Okay. Super easy. And then where can you buy Frownies? Because I feel like there's a few different places. You can buy them on the website, frownies.com. You can purchase them on Amazon. You just need to be careful because there are a lot of, like, fraudulent sellers.

And people have made, like, frownies dupes, and they are not going to work. They're not the same. They generally just fall off your face. So you want to be sure that if you're purchasing from Amazon that you see that it says frownies beauty products as the seller. Okay. Anyone else that's selling frownies? We do not sell wholesale so people can resale. So if you're looking on the TikTok shop right now, those are all fake.

Walmart.com, all fake. Don't go outside of like Amazon and the website right now. The Walmart website is a mess. It is a mess. I don't understand that. It's a disaster. Well, and I think that they're trying to make improvements. They just launch this like premium beauty category.

where a brand will be able to own their product sales and they have to approve any other sellers. Because yeah, right now, anyone and everyone can pop on there and be like, I'm selling this. Yeah, it's a bizarre website. It seems like really weird to me. It is crazy. But you guys are also in Whole Foods, right? We were for a long time. And so Whole Foods, it was store by store. So there could be Whole Foods near some. We do have a store locator on our website. You can check that out if you want to buy it in person. But if you could offer one remedy to heal a sick culture physically, emotionally or spiritually, what would it be? Breathing.

Breathing. Yeah. Elaborate. Well, and I guess this kind of does connect in with frownies, but there is a lot about breathing that reduces stress. There's a lot. There's a book. I actually should check it out. It's called Breathe. It's a bright yellow book.

Is it James Nestor? Uh-huh. I interviewed him last summer. He's phenomenal. Yeah. There's just so much about breathing that if you aren't breathing right, you're going to have a lot of problems, even if you're doing everything else right. And in so many different realms, stress-wise, jaw line, jaw development, health. There's even all the links between scoliosis and everything with breathing with children and ADHD and all the problems that people have very much connected to their airway and the lack of development and proper breathing. And then there's so much in the aesthetic world. that if you're not, if you are breathing right, you will be more beautiful. Like, so there's just a lot, I think. I think we definitely underrate things that are more gentle in the health and wellness.

Like everybody likes to be intense. Yeah. You want to work out hard. You want to like cut out seed oils. You want to, you know, do the things with all the products and all the stuff. And it's really, there's a lot of beauty and benefit in the simple, slower practices. Yeah. Yep.

Yep. That's right. Oh, my gosh. Breathing. And breathing right, not just breathing, but. Yeah. Breathing. Helen, this has been like so many months in the making. I was just so morbidly curious about frownies. I feel so encouraged now to like buckle down because I have them in my cabinet, but I've been a little intimidated.

I'm going to commit now to making sure I'm going to do this like, I'm going to do like 90 days every night, frownies. Yes. See where it gets me. Thank you for coming on culture apothecary. Yeah. Thanks for having me. If anyone in my audience has their own before and after from using frownies, post the picks in the cute servatives Facebook group because I want to see. Let me know in a five-star review if you enjoyed the beauty episodes and if I should do more of them. Mondays and Thursdays at 6 p.m. Pacific, 9 p.m. Eastern, new expert guests bring their own unique

remedy to heal a sick culture, physically, emotionally, or spiritually. Subscribe to Real Alex Clark on YouTube. There's tons of extra content there beyond episodes. And follow me on Instagram at Real Alex Clark. You can also find the show on Instagram at Culture Apothecary. I'm Alex Clark, and this is Culture Apothecary.