Culture Apothecary with Alex Clark - OH MY LARD! Why Pig Fat Might Be What Your Skincare Needs | Charles Mayfield

Episode Date: June 19, 2026

We've all been sleeping on LARD?!The wellness world is obsessed with beef tallow — but Charles Mayfield, regenerative farmer and founder of Farrow Skincare, says we've completely ignored the one ani...mal humans have relied on most for centuries: the pig. After a severe sunburn flipped his entire worldview, Charles became obsessed with the question hardly anyone in the MAHA movement wants to touch — if we care so much about what goes in our bodies, why are we ignoring everything we absorb onto our skin every single day?Thank you to our sponsors!GEVITI: Use code "ALEX" to get 20% off of your first purchaseA'DEL NATURAL COSMETICS: Use code "ALEX" for 25% off first time ordersJOOVV: Get an exclusive discount on your first red light therapy order BEEKEEPER'S NATURALS: Use code “ALEXCLARK” for 20% off sitewideTECH WELLNESS: Use code "ALEX" for 15% offREDMOND: Use code 'ALEX' for 15% off your purchase Our Guest:Charles MayfieldCharles's Links:Farrow Skincare IGTikTokThreadsXFOLLOW ALEX:Instagram |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @realalexclark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cultureapothecary⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @yoalexrapz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @RealAlexClark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Culture Apothecary with Alex Clark ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcast |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Culture Apothecary with Alex Clark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ‘Culture Apothecary’ on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.DISCLAIMER: This content is for informational purposes only and is not medical advice. Always talk to a qualified healthcare professional for any health-related questions or decisions.

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Starting point is 00:00:00 Wouldn't pig fat be not a great idea for people with acne? When you think about what's going to clog your pores, it's going to be the ingredients that are least similar to your biology. The skin of a pig is very similar to the skin of a human. Please don't put SPF on in your morning routine. Why? Why would you put a product on that comes with some maybe nefarious ingredients in the morning when it's doing you no good by the time you can actually get sunburned?
Starting point is 00:00:26 If your shadow is taller than you are, you're not getting sunburned. The eight-step, 12-step, 15 product morning routine that's got SPF and cleanser, than a toner, than a serum, then a spot treatment, then a moisturizer, it's confusing. In skin care, we've been taught to chase complexity and cleanliness over nutrition, over deep bioavailable lipids. Have we all been duped on beef tallow? Because right now, the wellness world is slathering cow fat on their faces like it's the greatest skincare breakthrough of the century, while today's guest says that we may have completely ignored
Starting point is 00:01:24 the animal that humans historically use the most. The pig. Yes, this episode is about putting lard on your face. And before you click away horrified, today's guest says that modern skincare may have become chemically overcomplicated, biologically mismatched for human skin, and completely disconnected from how humans actually cared for skin for generations. Charles Mayfield is the founder of Farrow Skin Care, Regenerative Farmer, a TED Talk speaker, and one of the last loudest advocates for what he believes is the most misunderstood animal in human health, pigs. After a severe sunburn recovery changed the trajectory of his life, Charles became obsessed with a question almost nobody in the Maha movement is asking. If we care so much about what
Starting point is 00:02:03 goes in our bodies, why are we ignoring what we absorb onto our bodies every single day? But first, please pause and leap a five-star review. I really went there in this interview, so if you appreciate that, take five seconds on Apple or Spotify to click five stars. This show is all about healing a sick culture, physically, emotionally, and spiritually. this interview on the real Alex Clark YouTube channel or Culture Apothecary on Spotify. Please welcome Regenerative Farmer and founder of Farrow Skin Care, Charles Mayfield, the Lard expert to culture apothecary. Why did you get into this?
Starting point is 00:02:34 Why do you, of all people, care about skincare? I had a remarkable recovery from a very nasty sunburn, which I would make the argument if your skin is, if your melanin content is low enough, everyone can close their eyes and imagine, you know, that epic sunburn you had. I came home with a really nasty sunburn. My mother, we used to go to Mobile Bay. She's from Mobile. Alabama?
Starting point is 00:03:00 Alabama, yes. Point clear Alabama. They have an ocean there? They have a bay connected to... The only thing I know that Mobile has is that leprechaun in the tree. It looked like a lepericon to me. I got a big of the tree. Could be a crackhead that got hold to the wrong stuff.
Starting point is 00:03:19 This was all smells right here. This is a special leprechaun flute I want to know what a goal This semature sketch resembles what many of you say the leprechaun Looks like Mobile is a remorse you should visit It's a remarkable nugget of American history
Starting point is 00:03:35 You know I really want to go to Birmingham I've heard like lots of cool things about Birmingham That they're kind of doing stuff Am I wrong? My lineage is more south of there Okay I've been to Birmingham a couple times They have dog tracks and all the fun things
Starting point is 00:03:47 And Birmingham's a cool town But Mobile's pretty special So whenever we would go to the beach, Florida or Mobile or anywhere, the jar of aloeira would go in the fridge so that when the inevitable sunburn came, it would be cool. I come home. This is July 5th, 2019. I'll never forget the day. I am barbecued, like probably borderline second degree sunburn. It was bad.
Starting point is 00:04:15 And I'm sitting in my living room, miserable, and it hit me. I had this jar of lard from the pigs I was raising in my fridge that I was baking with and frying with and doing all the things with. So you were a pig farmer. Oh, yeah. Pigs are remarkable. They're a remarkable animal. You want to know the biggest threat ever to our society today? AI.
Starting point is 00:04:42 Agricultural ignorance. Nobody raises pigs anymore. Nobody raises anything anymore. Nobody has a garden anymore. I think a lot of the ills that we face today, whether it be skin care or dietary or cultural, have a lot to do with the fact that we have very few people that even understand how food is grown. So anyway, I'm sitting there. I have this jar of lard and I think, why not?
Starting point is 00:05:10 It can't hurt. It's just a different kind of aloe vera. And Alex, I put it on that evening. I put it on the next morning. and then I went back to farming. Didn't think anything of it. My sunburn was gone in two or three days. I only put it on twice.
Starting point is 00:05:26 That was really cool. I never peeled. That was the light bulb moment. Because I had memories of, you know, I go to the beach with my family. I get sunburned. We put the alivir on. Mom cakes it on for weeks at a time. And then two weeks later, I'm, you know, at tennis or soccer practice.
Starting point is 00:05:43 And my skin finally gives in and peels. I never peeled. That was the light bulb moment. What I did was I started tinkering around and you've heard this before. You know, if you can't pronounce it, don't eat it. I call it my paleo lens. I wrote these paleo cookbooks many years ago. I took that lens and shined it on skin care.
Starting point is 00:06:04 I'd never read a skincare ingredient list before. And it's like, I can't pronounce any of these things. No wonder my skin peeled or I didn't necessarily feel great after a sunburn or a scrape or a bruise or anything. And then my daughter, you know, this was back 2019. She's 11 now. You know, when you drive a Ford, you see all the fords on the road. I have an 11-year-old daughter. I see all of the marketing to my young doesn't need any skincare at 11 years old.
Starting point is 00:06:33 You know, part of the reason I launched the company, A, it worked for arguably the most common acute skin care condition to people with fairer skin. I started reading ingredients and, you know, none of that was appealing. And I also started testing it like, okay, sunburned, great. I started using his aftershade. I haven't had razor burn in four years. The men just perked up. Yeah. And so it worked for that.
Starting point is 00:06:59 And then I get a mosquito bite. Never, I haven't itched. I haven't itched, Alex, in four years. You think the wellness industry got obsessed with the wrong animal fat? Maybe. It's not the wrong fat. It's a piece of the pie, if you were. will. It's not a complete fat. Okay, so beef tallow is not a complete fat when it comes to using it on our
Starting point is 00:07:20 skin. Yeah, so, well, let's talk about the skin. So the part that you see, the epidermis, is basically two parts. And if I can make an analogy, imagine a brick wall. So you've got skin cells, those are the bricks. And then you've got lipids. That's the mortar in between the bricks. To get into the wall, you've got to have more emollient fatty acids. I mean, we make sebum, Alex, right? Human sebum, our glands make sebum. And you need oleic acid, you need linoleic acid, you need palmetic fatty acids. You need stearic fatty acids.
Starting point is 00:07:54 But the stearic fatty acids are more waxy. They're more occlusive. And so they're going to sit on top. The skincare industry spent 100 years trying to figure out how to make products that mimic our skin. We just started with the one that mimics our skin the most. Tallow's fantastic. I love tallow. It's a little high in stearic acid. We use it in our product. It's fantastic. Optimal skin care is about moisturizing and sealing the skin. And so the more emoliant fats, those oleic and linoleic fatty acids, are more absorbable. Talo has them, but it's just got such a higher degree of stearic fatty acid that it's going to preferentially sit on top more.
Starting point is 00:08:36 So we bring them together. Ideally, you want to use skincare that has. tallow and lard in it. Ideally you want to use an animal-based fat first and foremost. We're an animal. Coconut oil was all the craze there for a while. You know, it's super comedogenic. You're not a coconut. You're a you're a monogastric omnivorous mammal. So yes, I would say preferentially you want to use animal fats. You know, tallow's hot. I love tallow. You had one of my heroes on I love Bethany to death. Primely Pure is amazing. Talos going to do better. at sitting on top and sealing in the moisture, lard, we call it smart lard, lard is going to do a better job of soaking in. And if you look at human sebum, it has both components. It has those more
Starting point is 00:09:22 occlusive fatty acids that sit on top and it has the more emoliant fatty acids that soak in. And so back to sort of this brick wall analogy, you need fats that are going to get in between the bricks and fortify your skin in that regard. Your skin is a semi-permeable membrane. It's designed to sort of keep moisture in and let sweat out. And so it's got this really amazing matrix of cells and lipids. So we need to be paying a lot of attention to pigs. Yes, that's the other piece to this that's, I'm glad you said that. Lard comes from the subcutaneous fat of a pig. So I'm sure you know this, but we've got two basic kinds of fat, visceral fat, internal organ fat, and subcutaneous fat. for everyone watching, you know, this is our subcutaneous fat, and then inside our organ viscera,
Starting point is 00:10:12 we've got fat. So tallow, it comes from any herbivorous mammal, but most commonly a cow. And it's coming from the soot, which is the organ fat, the kidney fat of a cow. Why is that important? There's no metabolic pathway in any mammal to take nutrition or toxicity, either one, good or bad, and store it in the visceral fat. So you can harvest visceral fat from almost any animal, and it's very clean, even if the animal grew up, I'm not making this claim about any of the tallow or animal fat-based brands, but you can harvest soot from a feedlot animal, and it's going to be remarkably clean because there's there's just no way for toxicity or poor nutrition or poor lifestyle to manifest itself in the visceral fat. Now, the visceral fat will grow. It will get bigger with metabolic dysfunction. It will gain size.
Starting point is 00:11:09 This is a part of the problem with the human metabolic condition today. However, when you start talking about storing, you know, injectable, we're talking to livestock here. So injectable antibiotics, hormones, things of that, answer. That's going to end up in the subcutaneous fat. That's our storage organ. We store excess calories in our belly fat. back fat just like a pig just like a cow lard comes from the subcutaneous fat of a pig and so regrettably in this
Starting point is 00:11:43 country i did a ted talk on this they labeled it misinformation by the way oh my gosh oh yeah don't don't take health advice from this guy you know he's yeah regrettably in this country less than two percent of the pigs raised in america grow up in a in conditions that allow the animal to thrive most of them are in in a concentrated animal feeding operation. And so when you put a pig, just like a human, when you put a pig in a horrible environment, feed it horribly, and deny it the sun, that's the big one, I believe,
Starting point is 00:12:16 is the denial of access to the sun. Pigs metabolize vitamin D the exact same way we do through sun exposure. They sunburn. They're one of the few mammals on the planet that actually can sunburn. And so in that environment, their subcutaneous fat isn't,
Starting point is 00:12:32 isn't of high quality. So when you raise a healthy, happy pig, their subcutaneous fat is a lock and a key for truly moisturizing our skin. Okay, so break it down like we're five. What does Lard do better than tallow? So, in between the bricks. So you've got your brick wall. You want to get mortar in between the If you strip all the mortar off of a brick wall, you've got a pile of bricks that'll fall over. And we don't want that. We want a very strong interconnection between the lipids that sit between our skin cells and the dermis and the lower levels of fat. And so it's going to get in between the bricks. The tallow is going to act like, you know, again, you've got this brick wall.
Starting point is 00:13:21 You've got the mortar in between the bricks. But then you've also, you could plaster the outside. of the brick wall to cover it up. And so again, these are both critical fats. I like to say we've got a complete animal-based skin moisturizer because it's moisturizing and sealing. I like to look at the medical field and I like to look at the skincare industry at large to determine. So skin, the skin of a pig is very similar to the skin of human. A lot of skincare products are tested on pigs because their follicle dispersion. We've trained surgeons up until probably the last couple decades.
Starting point is 00:14:00 Every surgeon on the planet was trained on pigs. Their organs aligned just like us. Their skin is very similar to human skin. How pig skin differs from human skin mostly is because of the external exposure that pig skin gets. You know, pigs live outside. We don't live outside anymore. They're on four legs. They're running into trees.
Starting point is 00:14:20 We're not doing any of those things. So on its surface, it appears slightly different, slightly tougher than our skin. But that's what our skin does. Our skin responds to its environment. That's why your elbow is tougher than your lower eye. These blood work companies are often lying about the price. I keep seeing people say, oh, it's only $30 a month. No, that is not actually what you're going to pay.
Starting point is 00:14:46 Here's what happens. You sign up, great. Then you need your blood drawn. Well, that's extra. You want to talk to a human about your results. That's another fee. You need supplements, separate purchase. You need real treatment like hormones or peptides.
Starting point is 00:14:57 Sorry, not available. Go find another doctor and then pay again. So that cheap membership that you guys are thinking about doing for getting your biomarkers tested and all of your blood work actually turns into this expensive scavenger hunt where nothing connects. So this is why I switched to Jevity. Unlike a lot of these other testing companies like Function Health or other ones that are super popular, Jevity is not only going to give you all of the answers in your blood work. They have an entire team to go through your blood work with you and then
Starting point is 00:15:23 come up with plans, right? Like, okay, based on your blood work, what supplements would we recommend? What nutrition goals should we set? What lifestyle goals should we set? Nobody else is doing that. So with Jevity, the price is the price. You get comprehensive blood work, over 90 biomarkers tested, a personalized longevity blueprint that actually explains what's going on. You get provider visits included, a care team that you can message, supplements, peptides, hormone support, all managed in one place based on your labs. And they retest every six months to actually adjust your plan. That's the difference. It's not just testing.
Starting point is 00:15:54 It is testing, explanation, and actual action. And if you've already wasted money somewhere else and you're sitting on labs that you don't understand, Jevity just launched a free tier. Now, this is important. Listen to me. You can upload your results from previous blood work that you've gotten done that you have no idea how to understand without paying anything on gogevity.com. And they will tell you what it means. Gogevity.com. This is all free.
Starting point is 00:16:18 You can use code Alex. Okay. Gogevity. com. Code Alex. You know that I'm always talking about the basics when it comes to health, the things that actually move the needle. And one of the simplest things that I've added that I genuinely notice a difference from is red light therapy with Juve. Healthy light exposure matters so much more than people realize.
Starting point is 00:16:36 Red and near infrared light have been studied for their ability to support cellular energy, which affects everything from skin health, inflammation, recovery, sleep, and just how you feel day to day. For me, Juv has become part of my morning routine. I'll do a quick session while I'm waking up, drinking my smoothie, getting ready. It takes 10 minutes. It helps me feel energized and clear-headed. I've also noticed such a difference in my skin and overall glow when I'm consistent. My joint pain, I suffer with that from Hashimoto's, really helps with thyroid. What I love about Juve specifically is that this is not some gimmicky wellness gadget.
Starting point is 00:17:10 They use clinically proven wavelengths. They deliver a safe and effective dose of light. And their panels are true medical grade devices that are independently safety tested in certified. That matters to me because there are so many knockoffs out there when it comes to red lights. Juve also has options depending on what you need. They've got little targeted devices you can travel with or just hold on like one specific area. Those are really, really inexpensive. And then if you want, you know, like a full-blown body panel, you can get those as well. They've got everything based on your budget at juve.com slash Alex. Try it for yourself. Go to juve.com
Starting point is 00:17:44 slash Alex, J-O-O-V-V-com slash Alex. When it comes to looking at our skincare through the lens of how our ancestors looked at skincare, what sorts of things have we kind of lost that we really need to be getting back? The number one thing is simplicity. I mean, you know, I follow these things on social media channels. The eight-step, 12-step, 15 product morning routine that's got SPF and, you know, You've got a cleanser, then a toner, then a serum, then a spot treatment, then a moisturizer, then another spot treatment, and then, you know, it's confusing.
Starting point is 00:18:24 You need to couple in with that, this sphere of the sun today. We don't get nearly as much sun as we used to. That's a huge part of skin health is just that ongoing constant exposure. But for me, it's the complexity. And the data bears this out. We've got more estheticians, more dermatologists, more products than ever before. And, you know, you go to the National Exema Association and chronic skin conditions are on the rise. That doesn't make any sense.
Starting point is 00:18:53 And so I would say the single greatest problem today is they make it overly complicated. Wouldn't pig fat be not a great idea for people with acne? I would say in the acne department, I would say TALA would be a poorer choice. Why? Okay. Okay, so if you've got acne, who are we talking about here? If it's an adult or a teenager, you know, hormone. Let's say an adult.
Starting point is 00:19:20 An adult. Okay, so if you've got acne, what I would say is your cells, your glands are overproducing oil. Now, there's some complexity there. Are you a male or a female? Because females tend to put makeup on. Men tend to not. And so when you talk about acne, you're talking about clogged pores and or a pore that's not, able to properly breathe. And so back to these fatty acids, the more occlusive fatty acids that
Starting point is 00:19:49 end up on your skin, the more it's going to block a pores ability to get rid of oil, get rid of whatever it's trying to, again, your skin's a semi-permeable member. It's trying to get things out and also hold on to moisture. It's doing both of those things. One of the biggest threats to our skin today is we are just over sanitized. And so if someone's got acne, I would say first and foremost, put the alcohol wipes down, put the cleansers down, you know, a nice mild soap. Please use soap to clean your skin. But the body washes, anything that's not labeled soap, Alex, two things.
Starting point is 00:20:30 One is it did not go through the suponification process, which is an age-old. process of taking lye or sodium hydroxide and mixing it with fat. And your audience will know this. People that have a gluten intolerance can somehow tolerate it's like a sourdough bread because it went through this fermentation process. Okay. Well, the suponification process has similar features in that it takes this, I mean, if you get lie on your skin, it's not a pretty thing.
Starting point is 00:21:02 but it takes this harsh chemical and it converts it into the most remarkable cleansing agent. If it doesn't say so, this was probably the smartest thing the FDA ever did in the 1940s. So we developed this really effective wound sanitary powder for World War II. And of course, like many things we developed for World War II, the war's over. And it's like, man, we're really good at making this powder. We need to make cleansing agents out of it. And the FDA said, you can do that, but you can't call it soap because it's not going through this process. If it says body wash or beauty bar or cleansing, anything other than soap, then what that's telling you is that somewhere on the ingredient list is a really harsh cleansing agent that did not go through this age-old process.
Starting point is 00:22:00 making it effective, so it's hyper-stripping the oil off your skin. And so with acne, to circle back to acne, what you put on your skin is important. You want to stay away from anything that's going to stand in the way of your pores breathing, but more importantly, you want to stop hyper-stripping all of the natural oil. Your glands are producing oil all the time. We don't want to, we don't want to over strip. We don't want to pull more mortar out of the, out of the brick wall, if that makes sense. Are there any other big misconceptions people have about oil and clog pores? I think the serum industry is a pretty good industry just because the fats and oils in serums are a far better cry than a lot of the preservatives and emulsifiers that are in a lot of
Starting point is 00:22:47 skin care products. However, the misconception is, there's a couple of misconceptions. This comedogenic thing, is it going to clog your pores? animal fats get, labeled that, coconut oil. Everyone wants to talk about the comedogenic factor of an oil. But what they don't talk about is all the other ingredients that are
Starting point is 00:23:09 in that product. We're not a plant. We're certainly not a petroleum derivative. And so when you think about what's going to clog your pores, it's going to be the ingredients that are least similar to your biology. And makeup is a great example.
Starting point is 00:23:24 Now, there's some great cleaner makeup brands out there. With makeup, you've got two factors. You've got what do we make it out of? And then the obvious you're putting stuff that's not biologically aligned with you on your face. And if it gets in your pores, it could cause a problem. Yeah, I would say the biggest misconception with acne specifically is the idea that an animal fat, we'll call it any animal fat, is going to somehow be more poor clogging than any of the other products out there that have plant-based fats, seed oils, or petroleum derivatives. Speaking of petroleum derivatives, what's wrong with using Vaseline on your face?
Starting point is 00:24:04 Vaseline is remarkable at sealing your skin off from the outside world. But again, we've got this semi-permeable membrane. The only area where I would imagine Vaseline could be handy is if the skin barrier is broken. So a cut, a scrape, we've got blood coming out because it's going to hermatically seal that wound. Our skin is really good at keeping the bugs out. You know, there's there's microorganisms flying around this room right now and they are constantly on our skin. We've got bugs living in our in us and on us all the time. And our skin's really good at keeping them out. But if and when we get a cut or that that barrier is
Starting point is 00:24:45 truly broken, that we have to worry about the bugs getting on the inside. Are there toxin worries using makeup or skin care that has oil byproducts in it on your skin? I haven't looked at the studies. I'm not sure many have been done. I would imagine, yes, again, it flows back to how does what I'm putting on my skin match up with the biology of my skin. So Vaseline might be a highly effective sealer to keep out the bugs, but it's not nourishing your skin. It's certainly not encouraging it to heal. There was a study done, JAMA did it, in 2017. They put Vaseline next to Neosporin, the most widely sold antibacterial cream on the planet. And they did it, they did an abrasion study where they, okay, the skin barrier is broken.
Starting point is 00:25:43 You know, these subjects were going to use Vaseline. These subjects were going to use this antibacterial. It's Vaseline with antibacterial. agents in it. Zero efficacy between the two. If my skin is broken, the goal is to clean the wound. This is one area where I would say alcohol is a good thing to put on your skin in that brief moment. Clean it out, get everything situated. And then really all you've got to do is cover the wound with a fat of some sort. Fat is an antibacterial, antimicrobial environment. And so it's almost as if you could put any fat. TALA would actually be ideally an optimal fat, I think, for wound care. And then, of course, you put a bandaid in or a bandage or something like that. But again,
Starting point is 00:26:30 the fat that you're putting on your skin should share as much biology with you as possible. My audience knows that I'm a massive fan of active skin repair using hypochloris acid on wound healing. It's a right product. Yeah. So, like, they know that I would say avoid neosporin at all costs. and then use that instead. When it comes to lard for skin care, how do you use that without feeling greasy? You put it on and let it soak in. A little goes a long way.
Starting point is 00:26:56 Similar to tallow. The application of lard and the application of tallow look very similar. Who should not use lard in skin care? Oh, that's a big nobody. All skin types? All skin types. Do you still need serums and retinol and moisturizer? I would say no.
Starting point is 00:27:14 What is your skin want? It wants the biology that most matches its current lipid matrix, which is a wonderful matrix and balance of steric, palmetic, oleic, linoleic, fatty acids. What have women told you about using lard moisturizer and then wearing makeup on top of it? Because makeup does not always sit well on top of certain types of moisturizers. Totally agree. What I tell women, and this is bore out in the feedback we get, put your lard or you, you're leaf lard. We use a lot of leaf lard in our facial product. Leaf lard is the tallow equivalent, but from a pig. So it's coming from the visceral fat. It's a little smoother. It soaks in it to
Starting point is 00:27:58 fine skin a little bit. It's it seeps in a little better. But what I tell women is put it on at night before you go to bed. The problem with makeup or anything on our skin, most of us are walking around. If you think about your skin moisturization level as a gas tank, most of us are walking around at below half. Oh my gosh. I'm probably below E. Living in the desert. Well, that's true. That's true. But again, if you think about what these other products are doing, a serum, a serum is great. It's going to make you feel moisturized. But is that plant-based or seed-based oil, is it truly soaking in or is it sitting on top? And so what I tell our customers is, put it on at night before you go to bed. A little does go a long way. When you've put our product on,
Starting point is 00:28:43 little in your hand and and spread it out. But do it at night. Fill your skin care tank. And then when you get up in the morning, shower, wipe off, put your makeup on. Because you fill the tank. So the more full of the tank, the less likely. So you like this idea of a lard-based moisturizer for nighttime. I like it anytime.
Starting point is 00:29:06 It is going to present a little bit more problem if you put, give me five minutes. So if you can put the moisturizer on in the morning and let it absorb, you're fine. That's actually a good tip. You know, women, so when we're doing our skincare routines, that's actually recommended when you talk to different estheticians and stuff, is that in between each step, we are supposed to be pausing a minute and letting that seep in. So if you're using, you know, some sort of spray and then letting that absorb and then you're putting your moisture or sorry, then you're putting your serum on, letting that absorb, then you're doing your moisturizer, then you're doing your moisturizer, like, you're. You're supposed to just take, you know, a little breather in between each thing. You're not supposed to slather it all on at once. And please don't put SPF on in your morning routine.
Starting point is 00:29:51 Why? Okay. So the average effectiveness of an SPF product is two hours, three hours. I mean, it says it right there on the label. You know, you've got to reapply this every now and then. You live in a very sunny place, but here's a tip for everybody. If your shadow is taller than you are, you're not. not getting sunburned. Okay. So why would you put a product that, and we can agree that most
Starting point is 00:30:17 SPF products are chemically laden, chemical SPFs? There's some great mineral-based products out there. But why would you put a product on that comes with some maybe nefarious ingredients in the morning when it's doing you no good by the time you can actually get sunburned? No one has ever brought this up before. It's a really good trick. If your shadow is taller than you are, which this time of year is going to get shorter than you about 10.30 in the morning. Depends on where you live. But it's going to get shorter than you at 1030 in the morning. So the shadow is a really nice way to gauge what is the angle of the sun in the sky? Because if it's steep enough, this is why we can't get vitamin D in the winter because the sun just stays so low in the sky. And so if your shadow is
Starting point is 00:31:02 taller than you are, there is enough atmospheric interference, you're not going to get sunburn. I have a confession. I am a complete Salt snob. In fact, if you've ever seen me in person, there's a decent chance you've seen me pull a little Redmond real salt pocket shaker out of my purse. I'm not kidding. This thing goes everywhere with me. Restaurants, airports, road trips, I've become that person. And once you understand the difference in salt, it's really hard to go back. Most table salt is heavily processed. It's bleached. It's stripped of its natural minerals and often contains additives and anti-caking agents, which are nasty and very bad for you. It's basically the, you. It's basically the
Starting point is 00:31:42 ultra-processed version of salt. So we're told that salt is bad for us, but really it's because we've just been eating this crap fake salt. Redmond Real salt is completely different. I mean, it's real. It's an ancient, unrefined sea salt sourced from an underground seabed in Utah. This is the salt that we should be totally covering our food in. Instead of stripping everything out, they leave the naturally occurring trace minerals in, more than 65 of them. Those little pink and red flex you can actually see in the salt, those are the minerals. I've even been to the Redmond Salt Mine myself, which is such a cool experience because you get to see exactly where your food comes from. Like my walls. And I've also become super obsessed with their steak seasoning.
Starting point is 00:32:24 It's made with real salt, organic herbs and spices, and even grass-fed butter powder. This is going to take your steak, your chicken, your burgers, your vegetables, really anything to the next level. And once you switch to real unrefined salt, regular table salt that you get at the restaurant or whatever, just does not taste the same. Go to Redmond. Dot Life and use code Alex for 15% off, whatever you want to buy. That's code Alex for 15% off at Redmond. Dot Life. Trust me, this is one of those tiny swaps that somehow is going to change your entire kitchen and the way that your whole family enjoys dinner. You're picking up your daughter from gymnastics, swinging by the bank, grabbing groceries, but you still want to look at least a little pulled together.
Starting point is 00:33:07 I mean, not red carpet, let's be real, just alive. That's why I've been loving Adele Natural Cosmetics loose foundation. It's one of those rare products that actually makes you look fresh and polished without looking like you're wearing makeup. You know what I mean? It's just smoothing everything out. It's evening your skin tone, taking down redness,
Starting point is 00:33:24 but it's still let your skin look like skin. And the best part, it's clean beauty that actually performs. Adele makes non-toxic makeup that doubles his skincare. So instead of loading your face with junk, you're putting on ingredients that are actually nourishing your skin. skin. This foundation is lightweight, breathable, and buildable, so it's perfect, whether I'm running around all day or just trying to fake that I slept eight hours. Adel is also a Christian-founded family-owned company, and if you're worried about finding your shade of foundation, they make it
Starting point is 00:33:51 so easy with their complementary color matching. You literally just email them, and they will help you find your perfect match. Go to Adele Natural Cosmetics.com. Use code Alex for 25% off your first purchase. That's Adel Natural Cosmetics.com. Code Alex for 25% off your first purchase. Is there a difference between the tub of lard that you can buy at the grocery store and skin care grade lard? Like, can I just go to Walmart and buy a tub of lard and then put that on my face in it? Please don't do that. Why? You could, and it would probably be a far cry better than your drunk elephant, your est aladdin, all of that garbage.
Starting point is 00:34:31 Okay. Okay, so let's be, there's a spectrum, right? It's bad, better, good, best. That animal, if you bought it at Walmart, if you bought it at Walmart, if you bought it, bought it in most places. That animal, that poor pig grew up in an absolutely toxic environment. Lard comes from their subcutaneous fat. So, I mean, we use more injectable antibiotics and hormones in livestock in this country than we do in humans. And so if you don't want that getting in you, then you should avoid the fat, the subcutaneous fat from that animal. So you're saying we don't
Starting point is 00:35:05 want that in us because anything we put on our skin is absorbed into our bloodstream. Most things that end up on our skin, and if you've ever rolled around in poison ivy, our skin loves oil. Some oils are better than others. And so, yes, it goes directly in the bloodstream. This is the biggest reason why I want to put people's, the Maha movement and everyone, more attention on skin care. We have this disconnection between, oh, it goes on my skin. I'm not eating it, but you are. And the problem is, if you swallow something that your body doesn't agree with, we've got a
Starting point is 00:35:39 really highly sensitive fast exit system. It'll come out the north tunnel or the south tunnel really fast. If you've ever eaten anything that didn't agree with you, you know what I'm talking about. Our skin has not had to develop that sensitivity because up until the last 100 years, nothing non-natural really ever got on it. And again, if you look at the skincare industry today, 99% of the ingredients on that label,
Starting point is 00:36:07 our skin has no idea what that is. it's still going to let it in, and it goes directly into the bloodstream. It's not this highly acidic environment like our GI track. And so, yeah, we're letting a lot of really nefarious stuff in. It's a compounding problem with the hormone dysregulation. We've got microplastics. We've got all these phallates and paribans and other things in skincare. And then we've got all the preservatives that end up in our food.
Starting point is 00:36:31 And so all of that is leading to, you know, we're seeing young girls in this country have an 11-year-old daughter. We're seeing them hit puberty two, three, four years earlier than most of the other developed world. And skin care is a great. It's a shining example of some of the issues here. I mean, we have the FDA prohibits the use of 11 chemicals in skincare in the U.S. And by contrast, the EU has a list of like 1,600. That's a problem. Yeah.
Starting point is 00:37:00 Yeah, we're letting a lot of stuff in that we shouldn't. How do you know if a lard is good to put on your face? Well, you could source it yourself. Pastured is a really good indicator. There's the classic trope, you know, sort of shake your farmer's hand. If you take a human and deny them access to the sun, it almost doesn't matter what you feed them. They're going to be a sick, unhappy human being. The inverse is also true.
Starting point is 00:37:28 If you get someone that exercises and they're outside and they got some friends and they play and they sweat and they do, you can get away with eating some knot. you know, approved foods, you're not going to feel necessarily the best. So pastured pork is a good place to start. What's actually happening biologically when our skin becomes dry? The skin cells bring stuff in and the lipids keep moisture from leaving. Back to this hypersanitization. What's happening when we've got dry skin? It's not a moisturization problem. I believe it's it's a it's twofold. It's we're overcleansing. So we're stripping. overstripping all these oils off of your glands, Alex, make oil.
Starting point is 00:38:13 So we should not be washing our faces as much as we are. Absolutely not. And certainly not with body wash, beauty bar, remember these harsh cleansers that didn't go through the saponification process. They're overstripping. The oil is what keeps moisture in. We don't have a moisturizer problem. We have a skin barrier problem.
Starting point is 00:38:32 Let's restore the barrier. Let's relax. You asked this question. earlier, what's the biggest thing with our ancestry and skin care versus today? Our skin got a lot of rest 200 years ago. I mean, how often did you shower? You didn't shower. How often did you bathe? Once a week, if you were lucky 200 years ago? I love this. So you're in the same circles with me. And you see the pictures floating around of like the California beach from the 1950s and 60s and there's no obese people. Everyone wants to talk about their weight. look at their skin. Yeah. It is glowing and remarkable. Sonscreen didn't hit the market until the 50s.
Starting point is 00:39:14 Chemical sunscreens didn't hit it until the 70s. I want people to look at that picture and see the copper skin, like this bronze, beautiful skin, you know, and everyone's outside having a big time. Your skin, Alex, is a radar and a billboard. The radar is, we're sensing, you know, we're sensing our environment. obviously it's a part of our sensory system, but it's a billboard. It's going to signal health. And part of the problem today is we're bludgeoned, we're just, we're just overtaxing our skin so much that we've lost this sensitivity. What is eczema? It's a, it's an external symptomatic response to something on the inside that needs fixing. Right. And so we need to let that billboard do its job. So why do so many
Starting point is 00:40:04 hydrating products leave you feeling drier. It's the ultimate capitalist strategy. Let's put a product on your, on your skin that's going to in the moment feel very hydrating, but ultimately dry you out. It's not feeding your biology. The ingredients on that product don't align with your biology. Do you think that people confuse expensive skin care with healthy skin care? Yes. Augustus Bader is a great example, you know, half ounce of eye cream is $250. The human condition today is a greater testament to propaganda than intuition. I mean, here I am trying to explain that putting pig fat or any animal fat on your skin is a good thing. And people look at me like I have three heads, but they're willing to put a petroleum derivative or some, you know, obscure.
Starting point is 00:40:58 Paraben. Oh, the chemicals are obnoxious. But, you know, this is the place. in skincare today. I'm going to find some obscure nut or seed oil from the horn of Africa or from the Andes Mountains and I'm going to I'm going to titrate it and break it down and then I'm going to put it on the label. We did a double-blind placebo test on 10 people and they said it was awesome. So the next thing you know you're putting, you know, some crazy seed oil or nut oil. I'm not saying those things aren't good, but hajoba. Hohoba oil is a great example. It's a good oil for your skin. It's not bad, but it's like the dessert oil.
Starting point is 00:41:37 We need to eat the steak first. We need to put the real animal-based fats on our skin before we start talking about having ice cream. What is the skincare equivalent of ultra-process food? Your cleanser is the cereal. Your toner is the oatmeal. Your serum is the orange juice. And what you really need is to eat some scrambled eggs and bacon. What is the connection between regenerative farming and how?
Starting point is 00:42:01 healthy skin. Well, what we eat matters. Collagen is probably the biggest scam in skin care. We don't absorb. So any collagen-based skin care product, it doesn't absorb through the skin well. Now, they're going to tell you they, you know, micro-processed it down and now it can break the skin barrier. Collagen that we eat. I'm not saying collagen's bad. It's a fantastic thing to eat. But in terms of how it upticks your collagen production, it doesn't do anything towards that. It just feeds the rest of your body. But yeah, you want to eat, again, an animal-based lifestyle. You want animal-based fats and proteins going in your mouth, and you want animal-based protein or fats going on your skin. See if you can guess what movies these famous quotes are from. Here's to looking at you, kid.
Starting point is 00:42:52 You can't handle the truth. May the force be with you. You like jazz? If you guessed Casablanca, a few good men, Star Wars, and unfortunately, B-movie, congratulations. You were raised by cinema and cable television. I question your taste on that last one, but it fits because we're talking bees. I've been swapping out the chemical warfare section of my medicine cabinet for beekeepers naturals, which is a health and wellness company reinventing the pharmacy aisle without the neon dyes and mystery lab ingredients. Their propolis throat spray, I use it daily, even when I'm not sick. And one sells in the U.S. every 12 seconds. It's one of the most popular wellness products of all time for a reason. Propolis is what bees use to protect
Starting point is 00:43:33 their hive from germs. For us, it supports the immune system with over 300 antioxidants and bioactive compounds and defends against germs on the spot. When my throat feels even slightly scratchy, I reach for that propolis throat soothes so it cools instantly. Immediate relief. It is the best throat lozenge. Way better for me than my summer of smoking camel menthol number dines, my sophomore year because I thought that was cool. Yikes, we've all had a journey of how we ended up here, don't we? I'm also taking the beekeepers naturals, Propolis vitamin C, liposomal packets. They have 1,000 milligrams of bioavailable vitamin C plus proppolis for supercharged immune support. Best thing to take before traveling or if you start to feel sickness.
Starting point is 00:44:11 Also, my skin looks really good. These are real non-toxic and completely all-natural health solutions that work. Go to beekeepers naturals.com and use code Alex Clark for 20% off your order. That's beekeepers naturals.com, code Alex Clark for 20% off. They also have cough medicine made with honey. Oh my gosh. Their products are incredible. It's why they are one of the best-selling wellness brands of all time.
Starting point is 00:44:32 You can find them at Target, Whole Foods, Walmart, Amazon, CVS, and Walgreens, but you can only get a discount on their website. Bekeepers naturals.com, code Alex Clark. Are AirPods bad for you? Yes, the science is overwhelming. Fun fact, I have never owned AirPods, and I never will. Even before I was Maha, I just knew something about them felt off. My instinct has not failed me yet. Think about it. Air pods are wireless devices sitting directly in your ears, constantly sending and receiving signals. That's electromagnetic fields or EMFs right next to your brain. And thousands of peer-reviewed studies from around the world showed that these man-made wireless EMFs have biological effects.
Starting point is 00:45:12 At this point, EMFs are like cigarettes or glyphosate or red dye. It's something that we should actively be reducing in our daily lives. So for the last few years, I have only used wired headphones, just like the Hadid sisters. The ones in my purse are from tech wellness, and they're called the Safer Tech Air Tube headphones. Here's what's genius about them. The speakers in wiring stay down the cord, so the sound travels through hollow air tubes to your ears.
Starting point is 00:45:37 That means the electrical signal stops before it reaches your head, dramatically reducing EMF exposure. They also sound incredible because they use high-quality Japanese speakers, and the extra long cord lets you keep your phone further away from your body, which is key because when it comes to EMF's, distance is your friend. So if you listen to podcasts, you know, like this one, hopefully, take calls or you just like an old fact. and TikTok rot on your phone. This is one of the simplest ways to reduce your exposure. Go to Tech Wellness.com. Use code Alex for 15% off EMF-free air tube headphones. That's Techwellness.com. Code Alex for 15% off air tube headphones. What's up with men's skin care? People say, well, men don't do skin care. Well, sure they do. They shave. They put deodorant on. They shower. You know, men are putting things on their
Starting point is 00:46:28 skin. It's not what you would classify as as skincare, but it is. And yeah, I mean, it's just as toxic as women's skincare, albeit less, just because, you know, I don't know any men that have an eight-step morning skincare routine. Right. I don't know any. I'm not saying they don't exist. But, but yeah, it's a burgeoning market. I do think, you know, the skincare industry exists today because don't hunt and women don't cook because 200 years ago the man would go out and I'm speaking in general terms here the man would go out and hunt the deer or or slaughter the pig and he would have to turn that into meat so you have to eviscerate a carcass you have to take this animal and convert it into cuts of meat you can't do that without being completely covered in animal fat and then he would
Starting point is 00:47:26 bring that in. And the homemaker who had a jar of lard or a can of lard back then, that's, we cooked with two fats prior to 1911. We cooked with lard and we cooked with butter. That was it. Tallow was for soap making and candle making. Tallow, and again, I love tallow. It's fantastic, but there's a reason Procter & Gamble bleached crystallized cottonseed oil, Crisco. There's a reason they bleached it white. Why? Because if you walked into your general store in 1910 to get your nails and your turpentine and your leather and your flour and your sugar, there is a 100% chance you walked out of that store with a can of lard, not tallow. Lard is a softer fat. This is one of the reasons I think it's a better skin care
Starting point is 00:48:12 product as well. It's tallow. What do we have to do to tallow to make it pliable? We have to whip it. We got to put some olive oil in there with it or some other, I mean, you know, I love tallow. It basically has to warm in your hands a little bit. It's like, It's completely solid. Like I have to like scoop it out and then warm it up in my hands if I'm going to use that on my skin. That's right. And imagine in a culinary sense, I need half a cup of fat. Well, I mean, with tallow, you're, you got to dig in there.
Starting point is 00:48:42 With lard, you just scoop it. Hmm. It's a softer fat. I have heard, and I know this is an episode about skincare, but I have not tried it yet, but have read many, many times that lard is like the best thing to use in baking that you're, cakes and stuff will taste way better. Leaf lard. Leaf lard. So when I'm at the store, I have to look for something that says leaf lard.
Starting point is 00:49:03 Correct. Okay. Because then what's the other lard for? Cooking. Oh, you could still fry with. So, okay, so back to the metabolic pathways. Okay. If a pig, the Spaniards are famous for this.
Starting point is 00:49:14 If a pig eats acorns in the last few months of its life. So imagine it's fall that the oak trees are shedding their nuts. And the pigs come along and eat those. their fat is going to have this nutty, amazing flavor and smell to it. The perfect pig, in my opinion, would be fed cashews and pineapple in the last two months of its life. What a pig eats in the months before its demise will impart a flavor or a smell or a texture into its subcutaneous fat. Wow, cashews and pineapple and a pig. I want to buy ham from you.
Starting point is 00:49:56 I can't wait to farm again. I'm not farming anymore. I had to hang that hat up. Because you're focusing on the skincare? Well, I have a lot of friends in the regenerative ag community, so I'm able to source the fats for my product from the highest integrity sources, which is all fantastic. I would not be sitting here with you where I'm still farming because it's hard to,
Starting point is 00:50:16 you know, it's not a lot of work every day, but it's work every single day. Because your animals have to see you. You have to check on water lines and all those fun things. If you read your great grandmother's cookbook, leaf lard was prized as a baking and frying fat because it would not impart a flavor or smell to your pie crust. Which beef tallow does. Oh, for sure. And beef tallow is great.
Starting point is 00:50:38 I think beef tallow is a, I'm not going to say a superior fat for frying. I think they're neck and neck. But it's got that extra flavor that would taste good on potatoes. Yeah, that's why French fry. I like potatoes with duck fat in the oven. Yes. Now, I would, yes, you oven bake them and then put a little duck fat on them. Yep, duck fat and paprika, garlic powder, salt and pepper, maybe even a little bit of cinnamon, especially on sweet potato in the oven.
Starting point is 00:51:05 Anyway. Pluck? Yes, you know pluck. Pluck seasoning. James is my brother from another mother, man. I'm obsessed with James. I interviewed him before this show transitioned into Culture Apothecary when it had a different name. Yeah.
Starting point is 00:51:18 Back on spillover. Yeah. Yeah. Oh, really. Oh, yeah. I've told all my followers, I'm like, if your kids are struggling, eating vegetables, put pluck on it. My kids are obsessed. They will want to lick it out of the jar.
Starting point is 00:51:30 Have you tried as new flavors? I just got them in the mail. The habanero one? Yeah. That on cottage cheese is an upgrade. And he came out with, this is like total free pluck, plug. I love you, James. Yeah, we love you, James.
Starting point is 00:51:43 He also came out with that cinnamon that has organ meats in it, which you can't taste. And that's like the coolest ever to have cinnamon with organ meat. So, I mean, he's just killing it. So he's taking animal organs and converting them into something amazingly healthy and nutritionally dense for our GI track. I'm taking fat and converting it into something that's amazingly nourishing and bioavailable for our skin. So where do people go if they want to learn more about Lard skin care and what's good, what isn't, and products to use? There's not a lot of studies on Lard because I believe the, the minute you start studying it, it's going to reveal that this totally available fat,
Starting point is 00:52:27 now, again, you have to raise the pig right. Undergirding my mission is to celebrate and encourage pastured pork production. That is, let's celebrate the farmer. Let's celebrate regenerative ag. Shout out to Joel Salton. I would not be here. Were it not for him? We love, and Will Harris.
Starting point is 00:52:46 They're remarkable. And I would like to live in a world where farmers make as much money as bankers. I would like to live in a country where we spend more on food than health care. Well, it is health care. But people don't realize that. And we put food, quality food, you know, decent meat on the lowest part of the totem pole. And we think we need to spend the most with our doctors, not realizing that if you take that money and you put it towards quality food and diet for your family, you're not going to have to spend as much with doctors. We're the only country that does, I mean, one of the only countries that does.
Starting point is 00:53:20 that you look in some of these countries in Europe, they do prioritize food more than we do, especially in Scandinavia. One of the reasons I'm in skincare is because it maps onto food very well. So we've been taught to chase calories, not nutrition. In skin care, we've been taught to chase complexity and cleanliness over nutrition, over deep bioavailable lipids. And, you know, Again, the human experiment today is a greater testament to propaganda than intuition. What is your skincare line called? What's the website? And then what are your top three most popular products?
Starting point is 00:54:02 It's Farrow. And the website is Farrow.shop. Our top three products, it's very easy. We have a skin food and a face food. Those are highly concentrated, almost like a spot treatment, but I love putting them all over. And then we have a body food, which is a little bit more of a tallow heavy product. So it's just sort of designed for all over. It's got lard in it.
Starting point is 00:54:23 But those are the top three. What's the difference between skin food and face food? Remember leaf lard? Yeah. And why is it so valuable in the baking and culinary world? Because it's odorless and cutterless. So I put a higher concentration. It's also a little bit more emoliant.
Starting point is 00:54:39 So it's going to soak into thinner or more fragile skin, which, let's be honest, the eyes and the face. You'd never rest your head up against the tree, but you'll do that with you. your elbow. So we use it more predominantly in our face product because it's up by the nose. And a lot of people, you know, we don't have an odorless product. It's unscented. Tallow is a more odorous fat. You said that earlier, and I agree with you. Lard is a wonderfully delightful smell. But we have a scented and an unscented. And so the skin one is the higher concentration for like spots like a sunburn on your shoulders or something? Yes. Yes. It's our lard heaviest product, which I believe is the, I believe it, the three fats, it's the most effective at feeding your skin. I got the coolest text the other day.
Starting point is 00:55:24 You know Hillary Boynton, School of Lunch. Yes. Hillary and I are like besties. And she is in, I guess she's visiting family in the Northeast, you know, she's from up there. And she sends me this text, and it's a picture of three dop kits. I guess she's got some nieces and nephews, triplets, and she's like, I can't believe it. And it was, it was a girl and two boys triplets, and they all had our skin food in their dop kits. Now, Hillary didn't get it for them. These are 22-year-old. It was the coolest thing ever.
Starting point is 00:55:55 What is a dop kit? A dop kit. It's like your toiletry bag that you take on trips. So this is like a family get-together. Okay. She walks in the bathroom. And they were using your stuff. All three, I mean, I can show you the picture.
Starting point is 00:56:07 She sent me, she's like, I can't believe it. All three of my nieces and nephews, these triplets, have your product. And, of course, I'm zooming in. I was like, who's got the Senate and unscending? It was the cool. Well, I mean, all of the marketing is pointed at you. younger and younger kids. And if you understand the skincare model and how they poison us and how they get us
Starting point is 00:56:26 addicted and how they're truly not nourishing our skin, they're not feeding it. And so it's it's kind of like the candied cigarettes. I'm old enough to remember candied cigarettes. There's no nicotine in candied cigarettes. You're getting them addicted to the process. And so these 22 is sort of on the low young end of our general target demo. We're probably closer to, I'd say, 30 to 50. they're eating this stuff alive.
Starting point is 00:56:51 But to see these three completely different, and I know Hillary didn't buy it for them, it was just so cool. And it was our skin food. Yeah, we have tons of mutual friends. Hillary Boyton from School of Lunch, Hilda, Labrata Gore. Corey.
Starting point is 00:57:08 Oh, yeah, yeah. And Christine. You're heavily involved in all of the Weston A Price stuff. I'm pretty involved there. Again, I've been regenerative. bag, different circles. I end up at a lot of biohacking conferences. I had the paleo background. And so, you know, there was a conference in Austin for years called PaleoFX. And it was, I mean, epic brands launched out of there. I met Will Harris at White Oak Pastures out of there. It was
Starting point is 00:57:36 a really cool, cool vibe there. But yeah, we have, we have a lot of similar circles. Yeah, so he's been vetted, you guys. He's been vetted. I didn't find this guy off the street in a back alley. Where can they find you on social media? I'm terrible at social media. I think it's at Farrow's Skin on Instagram, at Farrow's Skin on TikTok, and then we have an X account as well. Good, good. Okay. All the links are on our website.
Starting point is 00:58:02 If you could offer one remedy to heal a sick culture, physically, emotionally, or spiritually, what would it be? Go shake a farmer's hand. Thank them for what they do. Preferably get that farmer from like eatwild.com or go to the Westonayprice. Go find someone that's growing food in your community and patronize them. I think, again, agricultural ignorance is a real problem. And I think it would go a long way to healing our culture if we had more freedom gardens and people that were connected to agriculture in this country. Charles, thank you for coming on, Culture Apothecary. Thank you, Alex. Whether you leave this episode ready to try lard on your face or absolutely not, I do think it raises a bigger question. The wellness world is going to have. have to answer eventually. If the Maha movement cares about food, farming, toxins, and chronic disease,
Starting point is 00:58:56 why has skincare been left out of the conversation for so long? Charles, thank you for coming on and making half the audience curious and the other half deeply uncomfortable. I'm kidding. New episodes come out every Monday and Thursday at 6 p.m. Pacific, 9 p.m. Eastern, anywhere you get your podcast. Please leave us a five-star review on Apple or Spotify. It's been a while or you never have. Let me know which episode is the first one that you send people when you want to introduce them to Culture Apothecary. Takes like two seconds to do. It immensely helps the show. This content is for informational purposes only and is not intended to be taken as medical advice. Always consult with a qualified healthcare professional regarding any questions or decisions related to your
Starting point is 00:59:31 health or medical care. I'm Alex Clark and this is Culture Apothecary.

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