Culture Apothecary with Alex Clark - Protecting Free Speech In Podcasting | @theskinnyconfidential

Episode Date: September 20, 2024

Lauryn and Michael Bosstick are the co-hosts of The Skinny Confidential Him & Her Podcast, and founders of Dear Media - the largest podcast company focused on women. They manage some of the bigges...t podcasters in the industry and host dozens of A-list celebrity guests on their show. Alex had a million burning questions for them about the inner workings of Dear Media, if Lauryn would ever consider leaving it all to be a SAHM, the rudest celebrity guests they’ve had, what their political view are, why we need to be ice rolling, and more.Thank you to our sponsors! ⁠Taylor Dukes Wellness⁠ | Use code “AlexClark” for 10% OFF ⁠⁠⁠⁠Yrefy⁠ | Call (888) 502-2612 or visit ⁠⁠yrefy.com⁠⁠⁠⁠⁠Good Ranchers⁠ | Use code "Clark" for $25 OFF⁠⁠⁠⁠Zebra⁠ | Use Code “Alex” for 10% OFFLauryn Bosstick Instagram | ⁠@laurynbosstick⁠⁠⁠Michael Bosstick Instagram | ⁠@michaelbosstick⁠The Skinny Confidential Use code "Skinny" for 20% OFF Lauryn's best products! ⁠shopskinnyconfidential.com⁠ Instagram | ⁠@theskinnyconfidential⁠ Instagram | ⁠@tscpodcast⁠Alex Clark Instagram | ⁠@realalexclark⁠ Instagram | ⁠@cultureapothecary⁠ Facebook | ⁠⁠@realalexclark⁠⁠ X | ⁠⁠@yoalexrapz⁠⁠ YouTube | ⁠⁠@RealAlexClark⁠⁠ Spotify | ⁠⁠Culture Apothecary with Alex Clark ⁠⁠ Apple Podcasts | ⁠⁠Culture Apothecary with Alex Clark⁠New 'Culture Apothecary' Merch OUT NOW! Glass tumblers, weekly wellness planners, hats, crewnecks and more. Use code "Alex Clark" for 10% OFF at ⁠⁠⁠⁠tpusamerch.com⁠⁠Join the Cuteservatives Facebook group to connect with likeminded friends who love America and all things health and wellness! ⁠⁠⁠⁠⁠⁠Join the CUTEservative Facebook Group!⁠⁠⁠⁠⁠Subscribe to ‘Culture Apothecary’ on ⁠⁠Apple Podcasts⁠⁠ and ⁠⁠Spotify⁠⁠. New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.This show is made possible with generous donations from listeners who believe in our mission to heal a sick culture. You can support our show by leaving a tax deductible donation, or by subscribing to ⁠⁠⁠@RealAlexClark⁠⁠⁠ YouTube for FREE! ⁠⁠⁠donate.tpusa.com⁠⁠#cultureapothecary #health #diet #alexclark

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Starting point is 00:00:00 When you guys merged with the toast, did you have other talent at Dear Media behind closed doors complaining about that hiring? Media companies that spend their time policing what their creators are saying are just a dying breed of media. I want to be the platform where you come knowing that I'm not policing your content. You guys have interviewed tons of AILA stars on your show from Gwen Stefani to John Stamos. Have any of your guests ever hit on one of you after the show? I've gotten a little something something. She's the creator of some of America's best-selling luxury face tools, and he's CEO of the largest podcasting company marketed towards women, dear media.
Starting point is 00:01:00 Lauren and Michael Bostic co-hosts the skinny confidential him and her show, a podcast with over 200 million downloads, featuring A-List celebrities, world-class leaders, entrepreneurs, doctors, athletes, and more. Lauren is also the author of Get the F Out of the Sun and created an award-winning ice roller in her icon. iconic pink and purple colors, seen in luxury spas and retailers across the country. They oversee over 80 podcasts on the Dear Media roster, including The Toast, Well with Ariel Laurie, the Art of Being Well with Dr. Will Cole, and absolutely not with Heather McMahon.
Starting point is 00:01:35 I've listened to them for years, so I was excited to ask them things that I've never heard anyone else ask them, including behind the scenes of Dear Media, their political views. if any employees complained when they brought the toast on, and even if Lauren would ever consider stepping away completely to focus on motherhood. This is a must-see episode in their studio at Dear Media on the real Alex Clark YouTube channel. I also was interviewed by Lauren and Michael for their show,
Starting point is 00:02:03 so make sure to check that one out. I rarely am the one being interviewed, actually, so that was really fun and different. This episode is only possible generous contributions from listeners like you who believe in our mission to Heelisic Culture, physically, mentally, and spiritually. To make a tax-deductible donation,
Starting point is 00:02:19 check the link in the show notes. Please welcome Lauren and Michael Bostic to Culture Apothecary. Lauren, you were called out by the Wall Street Journal this summer for your raw milk extremism. Will you be atoning for your sins today? No, I will not.
Starting point is 00:02:36 And I stand by everything that I have said about raw milk. It's my experience. It's my journey. And I have found the best benefits out of it. But most importantly, I have used it as a pre-workout, which has helped me lose 60 pounds. So it's been really instrumental in my weight loss, in my energy. I like it.
Starting point is 00:02:58 I think it tastes good. I don't want almond milk with what's that thing on it? Glyphosate. Glyphosate. Yeah. No, thanks. I'm good. And I really think that it's just a great addition to diet.
Starting point is 00:03:10 You know, Lauren and I've been doing this a while. And over the years, we've been fortunate to have some nice publications. but it's like it's hard to impress my father. It's a tall order. But I knew I'm like, if we ever make the Wall Street Journal, he'll be so pumped. And it was for this. And it was for this.
Starting point is 00:03:23 I was like, oh. I love it. I'm gonna frame it. So you were a blogger. Yes. And then decided to launch a podcast, but then a podcast network. So talk to me about how all this came to be,
Starting point is 00:03:35 because that's crazy. I launched the blog 13 years ago. I started as a blogger. I knew I was launching a brand. So I was very thoughtful with how it sort of rolled out. It launched as the Skinny Conflict And from there, it turned into a book, a show, a product line. And like, you kind of set off air or on air, like a land, a skinny confidential land.
Starting point is 00:03:55 His journey is a little different. No, no. I mean, like, I've always been an entrepreneur. And I think, like, to sum it up, I run Dear Media. Now I'm the CEO and founder. And it's known in, I guess, the podcast space. But really, like, we set out to just build a modern media company that would have its hands and product and live events and shows and audio and all that.
Starting point is 00:04:13 But it really like started organically, right? We started doing a show together. Lauren's blog and a lot of the ways that she grew early was by kind of like uplifting and featuring other people. And we thought, okay, like we're doing well with our own properties, but there's stuff to do for others as well. And so it was kind of like a very natural progression. What I tell people when I describe your podcast is I say it's half business, half health and wellness. Is that accurate? It's a buffet.
Starting point is 00:04:37 Sometimes you want a little pineapple. Sometimes you want a little cottage cheese, a splash of raw milk, some coffee, maybe some meatballs. Always different. You never know what you're going to get. Here's what I would say. If you came to Dear Media, if an individual came to Dear Media, I would not tell you to do what we're doing. But look at it this way.
Starting point is 00:04:53 We've done close to 800 shows over almost a decade span. And for us to stay interested in doing the show, it has to be things that we continue to be interested in. And so I think for any creator that's going to be doing this for a long time, as we have, you have to create content or properties that you're able to stick with for a long periods of time. So for us, like, whatever topic we're interested, whether it's a wellness thing or if it's something in business or, you know, we interviewed a woman that was kidnapped by Somali pirates. Like, we kind of go into these different lanes.
Starting point is 00:05:25 I guess the advice, though, is if you were going to start out, like maybe pick a niche and then expand outward. But for us, it's just been a long time. It's a wild dinner party. I just rebranded. Do you guys ever want to rebrand or do you like all your branding, your name of your show, everything? I think that I am a very uncertain person and fluid, meaning that. I like uncertainty. I don't want to be one of those people that buys a house and lives in it until I'm rigamortis.
Starting point is 00:05:50 Like, I like the optionality to move how I want to move when I want to move, how I want to move. And so to sit here and say, I'll never rebrand. I don't know. I mean, it would have to make sense. Yeah. Yeah. So you guys have been together since you were kids, right? You fell in love when you were really, really young.
Starting point is 00:06:06 We fell in love at 12, but the misconception is, is we have not been together since we are 12. Okay. But you've known each other. We've known each other since we were 12. And something that I think young people go through, it's very normal, is to go through different phases. Totally. And so when Lauren started becoming obsessed with all this health and wellness stuff, did you think that that was just a phase? We've had 800 hours of therapy.
Starting point is 00:06:27 Yeah, I mean, like. On the podcast. I think the benefit, what we tell people all the time is that we have the benefit of learning at the same time as the audience. Caviote that maybe we get it a few days before when we do the recording. But like we are bringing on people like yourself. You just came on our show to learn about these things. So I think it's been eight years of us saying like, oh, like that's a better way to do things.
Starting point is 00:06:45 But I would caveat that with, there are points before we started the show that you probably thought I was cuckoo. No, for sure. Like when I was telling you to like do things, you probably were like, Lauren's jumped the shark. If this is relatable to maybe your audience, I was one of those people. It's like, what do you mean the water's bad? What do you mean there's cleaning supplies? What do you mean I got to wear this?
Starting point is 00:07:06 I feel like it's the husband is always the last one to jump on board. It usually is the wife leading. Like, we're going to go on this health and wellness journey. So how were you able to be convinced so that other wives listening can maybe convince their husband? It's a subtle manipulation. No, this is what it really is. I'm going to write a book on this eventually. It's a subtle manipulation.
Starting point is 00:07:22 So it's like, oh my God, that dry cleaning smells so rancid. I cannot even breathe it in. I don't want to get near you. Pass the ketchup. Like, it's like you have to like pass the ketchup constantly. Like it's a subtle change of subject. And then it's repeatedly pointing things. things out. I'll give you another one. I walk into a hotel. I'm like, what is that smell?
Starting point is 00:07:45 Or like, say I'm in an Uber, if there's like a fucking Christmas tree. Air freshener. I can't. Like, and I'll say, like, little subtle manipulations all day long. Yeah, but. Or like the fecal matter shoe in my house. Oh, you want to track fecal matter into my house? And my baby's crawling on the floor. Yeah. Do you really want to do that? The heroin needle that you just stepped on outside. Yeah. I've mostly. The semen on the ground in West Hollywood. I mostly walk in semen-filled heroin-filled. That's where you go for your... And then you want to come on my rug? I don't think so. Not literally come, but come, walk on my rug.
Starting point is 00:08:17 But it's been like, okay, so I was saying this on the show the other day. I think a lot of people go through life and they go, everything's fine. And the analogy that they use is like, it's the fish swimming in dirty water. It's like they just think everything is good. It's like, what I've realized doing the show is like, you can always be better and there's always a healthier way to do things. Was it your wife ultimately convincing you or was it hearing guests reiterated? She's definitely been a huge part of that. I've always taken care of myself or what I thought was taking care. Like, I've always, you know, been in the gym and tried to eat well. You set a fill when you first met me though for your skincare. Yeah, I don't, like, I'm not a glutton when it comes to food. I've known how to
Starting point is 00:08:48 regulate alcohol. I don't, like, I'm not, you know, somebody that's off the rails. So I don't come in and be like, she, you should have seen me before. Like, I was okay. I'm just better now by incorporating the things that we've learned about on the show. But I would say on the reverse of that for her is like, since being with me, now you're eating meat and you're getting into weightlifting. True. Both of us are, when we get presented a better idea and a better option,
Starting point is 00:09:10 and somebody is able to articulate why that makes sense from a logical perspective, then we will at least try it and then see, like, are we better today than we were yesterday from trying these things? And yes, I'm better from drinking raw milk
Starting point is 00:09:22 every single day. And my iced coffee that will be iced tomorrow when you present it to me. Yeah, so it doesn't pasteurizes. Maybe the Wall Street Journal could reconsider writing a different kind of piece about us.
Starting point is 00:09:31 Maybe like on some of the... Well, here's the piece I would like because this is my burning question with you guys is I don't understand how you're running like a multi-million dollar product line, multi-million dollar podcast company, and you're on vacation every day. Every time I check Instagram, you guys are in some other country. So how are you doing it? Are you mixing business and pleasure? Are you working while you're gone? Or do you guys like shut it off and then you just work a few days a week or what? I think, in my opinion, this is my opinion, know how to live. Meaning like, yes, we work our
Starting point is 00:10:00 f***ing face says off. And Michaela Peterson just asked me on her podcast, like how I think of about working. I am like an athlete with the way I work. So I will go to LA. I will record 40 shows. I will be working until midnight, seven in the morning to midnight all day long, the hardest, like four days in one day, essentially. And then I'll come here to Austin. I'll do a couple podcasts. I'll take conference calls. I'll lay off the brakes. I'll cold plunge sauna. I'll work out. I'll focus on my wellness. And I'll think about how to get better, stronger, more efficient. So what I do is I push the gas, then I stop. And then I push the gas and then I stop.
Starting point is 00:10:37 And so I look at a vacation in maybe a different way than people just would look at a vacation. I look at it as a way to recharge. I look at it as a way to be introspective, to think, to read, to disrupt what I'm doing, to pull it apart. I also shoot tons of content on vacation. So am I working on vacation? I'm working the entire, like a lot of the vacation. Well, let's say a few things here. one by intention we've designed our life and our professions to basically cater to the life we want to live
Starting point is 00:11:07 where a lot of people work so that they can live right like we live to work like the way other way around right like we've basically built a profession around the way that we want to live so that enables us to do these kind of things that being said I tell people all the time hard work is not impressive when people tell me they work hard I don't care I don't I don't say wow that's so admirable Ants work hard. B's work hard. Like worms work hard. Working hard is the bar just to get anything done. The question is what kind of impact are you having? Right? So for me, like if you look at a guy like Elon Musk, how is a guy that able to run five multi-billion dollar companies with the same time as everybody else, regardless of how you think about him politically or whatever, it's the impact he's having. And so when we do things, it's like there's never been a moment where in our lives now where we go on vacation is like, It's so great. We don't have to think about anything. We've got multiple entities of multiple people relying on us, and that work is never going to stop, and we have to be paying attention all the time. That being said, we've created structures, and we've built our environment around structures that have a lot of impact, right? You could do a show, it reaches a lot of people. You build a product line. It reaches a lot of people. You create an organization that's structured in the right way so that we are not the bottlenecks getting in people's way, but there's also direction and a culture and all of that. And so I say all this not to overwhelm people, but there's no, it's, It's not about the hours you put in. It's about the impact you have when you're working in those hours.
Starting point is 00:12:33 I also think you can squeeze four days into one. I really do believe that. And the way when I'm on and I'm performing like an athlete or a performer, it is like it, I am shoving it in. By the way, in terms of like the other thing, like you can,
Starting point is 00:12:49 fortunately because of technology, you can, and this is where people don't realize, you can be in a lot of different places and still drive an impact and get things done. I think like the idea that you got to be stuck in one location day and day out. How much time per week on average do you guys spend filming episodes? Well, we batch a lot. So we were in LA last week for two weeks and we did 18 shows. Oh my God. The past two days, we've done seven shows with swaps. So yesterday we did three and
Starting point is 00:13:16 today we did four. So that's right there. episodes. But the thing that people misconceive about us is the podcast is almost like a side hustle. Not all coffee or protein is created equal. If you follow me on Instagram, you probably see me tagging my friend and functional medicine nurse practitioner Taylor Dukes a lot on my stories. After surviving a brain tumor with surgery and an integrative approach, Taylor understands the importance of sourcing the absolute cleanest ingredients in order to avoid unnecessary toxins that build up in the body. Taylor is one of the very few people that I trust for things like protein powder, salt, electrolytes, vitamins, supplements, even coffee. Taylor Duke's Wellness Protein Powder is made with
Starting point is 00:14:02 100% grass-fed bone broth. A lot of protein powders are filled with junk ingredients, sugar fillers. They taste terrible, to be honest. But this one from Taylor Dukes is the cleanest with organic real ingredients. There's no dairy, no gluten, no soy. I love adding a scoop to my raw milk, of course, for extra protein in my chite latte. Or you can mix a scoop into your yogurt, cut up fruit. It's like the best chocolate milk you've ever had if you want to make you or your kids chocolate milk. You easily get 20 grams of extra protein. Another trick is cooking with it in baked goods instead of flour, a gluten-free option that has really helped me. I swear I have noticed this glow to my skin, healthier hair, nails all from this bone broth and the protein since I started using it.
Starting point is 00:14:45 I also feel full. I want less sugar, snacks, carbs throughout the day. I have good, clean energy. You've got to try this for you, but also your kids. One small and eat. easy baby step that you can make if you're wanting to transition to non-toxic living is swapping. Organic coffee is important, but beyond just that, organic coffee tested for mold. Taylor Duke's Wellness has sourced pure coffee, which is organic, mold-free, and mycotoxin-free. She also has a great salt that I love and trust. Go to shop.com. Taylordukeswellness.com. Use code Alex Clark for 10% off your purchase. That's shop.com. Taylordukeswellness.com.
Starting point is 00:15:24 Use code Alex Clark for 10% off. Link in the show notes. Between your products and then the company, what's making you guys the most money now? Well, I would say from like an enterprise value, it's definitely the companies, right? Like there's like Dear Media. I mean, we're one show of 80 or 90 shows on the platform.
Starting point is 00:15:43 But your products now are in every store I go into. The product is what my focus is on day to day. So the conference, like today I had, I had 10 conference calls before I came into the studio, but I get to be at home, right? I'm with my son's on my lap for some of them. So I think like the stay at home mom thing to me is so interesting because I would say half the time I'm a stay at home mom. I also want to say one other thing because I don't want people to be like, wow, this is so great.
Starting point is 00:16:09 It's like there people, one thing I wish that Lord and I filmed a lot earlier when, for example, when we started the podcast, I was running two other businesses. She was, you know, teaching Pierre Bar Pilates doing her blog. We didn't have a product land. We were driving back and forth two to three nights a week from San Diego. go to LA to record a podcast that we made zero dollars on for three years. We didn't make $1 for three years on our project. So whose idea was it to start a podcast? You or you?
Starting point is 00:16:34 She built this fabulous community, which is the Skinny Confidential, and then we were looking for something to do together. And I said, like, let's do a podcast. Because I was not going to be one of those Instagram guys, like, skipping down the beach holding hands. How do you go from that to like, let's own a podcast company? Because the network that we were on was not doing it right. Okay.
Starting point is 00:16:51 They were not selling how they should be selling. And they weren't thinking of the talent. as a whole 360. Yes, yes. With building a brand and creating a community and what kind of product could they create. Live shows, whatever. They weren't thinking of the talent as an entity. The thing, though, is, okay, so we talk about, in investing, they talk about compounding.
Starting point is 00:17:12 Everyone knows about compound interest. The same thing works in building a business and a brand, in a relationship. And not to age us, but this is, we've been at this since 2009. It's like 15 years of doing this. And so what people are seeing, I was like, oh, well, these people have maybe some nice vacations or their lifestyle's been upgraded. But there was years and years and years where there was no work life balance. And we were doing this with no income. And people said, what the fuck is a blog?
Starting point is 00:17:40 And we used to have to create assets on our phone to show people where to find the podcast app. And I mentioned this not to say like, woe is me, but I mentioned, I don't want anyone to think that it's like an overnight or an easy thing. It took a really long time. Even like Dear Media now, it's been six years of running Dear Media. media, but it was two years prior to doing the podcast and six years or seven years prior to starting the Skinny Confidential. So it's been a long time. This is a fun fact that I've never said to. When we travel most of the time, four of our team members are with us. Really? How do I get that job? Because one is one is my sister that works on Skinny Confidential. The other is the creative
Starting point is 00:18:21 Man, how sucky would it be to be the other employees? These four always get to go on the free vacations. But it's people who have had like a history with us. It's, you know, like my sister is one of them. So I think that there's a lot of creativity that goes on on these vacations of products that get innovated that would never have happened. So then you get to write off the trip because you're creating content on the trip? No, we don't get to write off the trip. Oh, that sucks.
Starting point is 00:18:45 Maybe if we go to New York. Here's the way we look at it. There was one time this year that we said that I actually. that I actually, I left a laptop at home and I didn't work. And we went on a boat with some friends. And I was like, I'm actually checking out. I'm not going to work. But other than that, we may say, okay, we're going to go to California for two.
Starting point is 00:19:02 We have an office over there. So we're in California. We're not on vacation in the office over there. Or like we went to Nantucket this summer and like, I'm working. You know, like I just basically say, okay, I'm living here for a week or two. But I still have to do Zoom calls and I still have to get on with bankers and investors. And I still have to get on with clients. You know, it's not like I'm just like, ah, kick my feet up and
Starting point is 00:19:20 do nothing. Now, that being said, also as an entrepreneur, at some point, you have to get out of your own way and you have to enable other people and empower other people to do things that you're not best suited for anymore. So the early days of Dear Media when I was doing every kind of component, like I'm not sitting producing every show anymore or selling everything. I mean, I'm not signing every talent. Like, I'm running a company and setting a direction in a culture. And I think that's the natural progression of, you know, building a team in a company. Alex, this is a punchy question, though, that you just asked us because we don't get asked that a lot. People think that we just do
Starting point is 00:19:52 the podcast and then like, oh, we mosey on home. There's so much that goes into building a business and product line and media company and infrastructure and I think that that doesn't get showcased enough on our show. I'll only say this here. I didn't say, I've never said this on our show. Lauren and I love the idea
Starting point is 00:20:08 of making things look effortless. We love to do a good job. We like to make things. You know why? I think people in this business understand that that's not how it is. But yeah, to outsiders, because they think that too. They don't understand also the flex I think with motherhood in this line of work. That's probably the top question I get asked.
Starting point is 00:20:25 And they wielded over me like, you know, like a weapon of like, so, but you talk so much about the values of being home with your kids. Are you going to be a stay-at-home mom and quit your podcast? And I'm like, bro, I, like, you don't understand how podcasting works. Like what you just said, I could batch my entire month's worth of episodes in two days and be home the rest of the time. So when that time comes in my life, yeah, my schedule is going to look a lot different. Now I am in the office every day, you know.
Starting point is 00:20:50 This is my problem, though. Why does it have to be so black and white? I am a stay-at-home mom in a lot of ways, and in other ways I'm not. And I can create flexibility and creativity and fluidity around my schedule where my kids are in it. Like, sometimes he's sitting on a lap, my lap in the Zoom call. Sometimes I take a call when my daughter's in the stroller. Like, this idea that, like, you have to be one or the other is so, it's so weird to me. Like, I, I can do it all. Do you know what I mean? But do you feel like you can do both all the way well? Can you be 100% on both? No, there's times when I'm guilty and I feel bad. But I mean, what is worth having that you don't feel uncomfortable sometimes? There's this idea of work-life balance is a fallacy.
Starting point is 00:21:39 It's not, it doesn't exist. When we're crushing it in work, we're not crushing it as parents. When we're crushing it as parents, we're not crushing it at work, right? So would you ever, do you think that could ever happen where you say, I want to walk away from this, I just don't want to do this anymore. I just want to be home. Sure. Maybe. If we ever were unhappy or bored or weren't fulfilled, it'd be very easy. Lauren and I are both really good at knowing enough. What's enough. I think a lot of times you start to have success or people and they start to kind of like breathe that air and they're like,
Starting point is 00:22:06 they don't know when to get off the hamster wheel. For us, we talk about this all the time. Like if we start, we've passed on like a lot of great opportunities if it means certain time away from our kids. Or sometimes we're like, listen, we've been doing a lot of family time and a lot. I want to get back to work to be fulfilled. Sometimes we'll be like, I want to go back to work. I sometimes take Friday, Saturday, Sunday off. I don't do one drop of work. I won't post an Instagram story and I'll just be with my kids.
Starting point is 00:22:29 I just think this idea that it has to be one or the other, when people, when I hear people saying to you, what are you going to do when you have kids? What you're going to do is you're going to figure it out and you're going to figure out how it works in your life. That's what you're going to do. The thing that, like, listen, people, we are very lucky and fortunate to be able to set our schedules this way and like I can get up and drive my kids at school.
Starting point is 00:22:47 And if I wanted to leave in the middle of day and go pick, I can. Some people say that privilege. I say it's been decades of hard work to enable that kind of lifestyle. And I hope everybody, like, that's the, when people see our life, I want them to get that message. Not like, oh, it's been, it was a lot of really hard work for a very long time, and it still is, to later create optionality for our life, where, you know, if we want to work, we can. And if we don't, we don't need to, but we do it because we're fulfilled and it's still exciting. What was the first smash hit interview that you guys had? That just went viral, did crazy numbers.
Starting point is 00:23:20 There's no eureka. Really? It was just slow growing over time? There's no eureka. Wow. And there's no moment. Mark Zuckerberg, I always pronounce it. Zuckerberg.
Starting point is 00:23:31 Said this too. There's not like this moment that I look at and I was like, oh yeah, I made it. It has been a slow, you know what it's like the three little pigs? It's like building the house of brick. It's been brick by brick by brick. Sure, there's been interviews that have been great, but we haven't had this like crazy moment.
Starting point is 00:23:47 It's more, you think the method, the magic method for you guys has been consistency. You always put it out an episode on this day and this day. And it's creating that appointment with your audience. Yeah, refining the craft. We just, we interview. That appointment with the audience. That's so cute. I think you probably have some creators in your audience.
Starting point is 00:24:04 And, you know, Lauren and I were talking their day. We got to interview a very well-known person. And what I said after the interview, I said, you know, I'm really glad we did that now this far into the journey because if we would have done it early, which we would have been so excited to have done it early, but we wouldn't have been prepared. We wouldn't be ready. Like, we weren't, we didn't have the chops at the time. And I think now we, we've done it for so long that it was such a calm, natural conversation that I'm grateful that it's taking that time. Yeah, there's been no viral moment. Does it bother you that one of the main criticisms of you guys is that
Starting point is 00:24:37 you're not relatable? No. No. Do you want to be relatable or do you want to be seen as aspirational? I actually, to be really honest with you, don't think about. that. I think I'm going to live my life and I'm going to show up the way I am. And what you take of that is not my business. The problem is, you know, the idea that anyone would be, would aspire to be relatable is strange to me, right? My hot take is I hate relatable influencers. Hate. I love people. I love Ariel Charnes or whatever, like have her house on the Hamptons and doing all this. And like, I love people that have things I don't have because it makes me work hard. And I like escaping into this other life that I don't have. I think it's more fun. I don't want a relatable influencer. I don't really want a
Starting point is 00:25:30 relatable friend either. I want a friend that's constantly leveling up. Yes. But listen, the theme's like what's unrelatable? Like we've, you know, we've been in a relationship for a very long time with the same same people. We have two kids. Many people have two kids. We try to be great parents. We run businesses that we want to be successful. We try to build a platform that helps people. Like, because of that, if there's success that stem from those things, that becomes unrelatable. Let me tell you what the other end of this stick is. I could pretend to be relatable. I could come and show up on social media and make you feel relatable. There are a lot of influencers that are making millions of dollars a year. I can think of them that are pretending online to be in bed being relatable
Starting point is 00:26:12 every single day. Yeah. They're So I see I can see it. I know how much money they're making. These influencers are getting $15 million deals. And they're showing up on TikTok pretending to be relatable. And being like, look at my Walmart hall or whatever. I'm not going to pretend. Like this is my life.
Starting point is 00:26:29 Take it or leave it. If you don't like me, unfollow. I love the idea that out of every thousand people that follow or listen to us, that there's maybe four or five that are going to be able to take some of the lessons that we've learned along the way and do the same thing for themselves. I think, like, I don't spend a lot of time trying to appease everyone that's never been our platform. It's like, we have big aspirations and big ambitions. And I think if you've followed us for a long time, it's been a slow, you know, we didn't go viral. We didn't have this moment. Like, there's a lot of people that see us now that
Starting point is 00:26:59 just didn't see the first 15 or 20 years. And so it's hard to tell, it's, it's hard to be relatable, maybe to those people that are just jumping in now. But I think for the people that have been here for a while and they've seen the journey, I hope it's, they take some kind of inspiration from and say, okay, like, you can start with something very small and grow it. That was a good question, though. I like that question. So as health and wellness, I don't know what you want to call yourself, podcasters, gurus, influencers, what is one thing as a health and wellness podcaster that you would shock
Starting point is 00:27:26 people that you do allow your kids to do? And what is one thing as a health and wellness podcaster that you don't allow your kids to do that would shock people? I think we're not so, like the other day we were, Lauren and I were hung over and we went and got some McDonald's. And this is very rare for us. And we're like, well, like, we give the kids some McDonald's. Yeah, that would shock people for health and wellness.
Starting point is 00:27:44 Really? I love McDonald's. I love a happy meal, just cheese and meat. I like some sweet and sour sauce with a diet Coke. There you go. That's relatable, right? I mean, maybe this is relatable people. I don't know. Is this relatable?
Starting point is 00:27:55 I used to work at McDonald's back in the day. There you go. And so did Kamala Harris allegedly. Oh, like. No, but we do that. I mean, I think. Yeah. We're not so, we're not like so rigid with that stuff.
Starting point is 00:28:07 What wellness thing, in your opinion, does Lauren waste the most money on? I don't want to say skin. because like it hasn't been a waste you spend a lot of money on skincare what do you waste money on you know what I will say there's a lot of Amazon boxes that show up all the time at something with I don't know if this is wellness but there's a lot of organizational shit at the house and I'm like what is all this stuff it's organization it's unbelievable like the bins to put things in here is my theory Kobe Bryant had an organizer that was my organizer reorganized on Instagram and she told me that he said to her like with tears in his eyes after she was done
Starting point is 00:28:41 done organizing the house that you saved me so much time in my life. And I apply that to my life. If my life is all organized around me and there's not chaos, I can be more efficient as a mother, as a business owner. I don't want decision fatigue. I want to know exactly where the supplements are, exactly where the smoothie is. I like to be very, very organized so it streamlines my life. So yeah, that is something. We have to get an inventory list just to find out where all the inventory is. though like a crazy spender. Would you describe me as that? No, she's not a crazy spender.
Starting point is 00:29:13 I'm not a crazy spender. Again, because I think people forget about Lauren that she was a broke bartender that started her blog because she couldn't afford to go into sororities and she was teaching. So she had to pinch every penny. Has that for relatable bids? And so even to this day, like, she'll, we'll do something sometimes and she'll say like, oh my God, like can we afford this? Can we do it?
Starting point is 00:29:34 She still has, like, I think if you grow up that way and you're mindful of your dollars. I mean, I like, I like, I like, I like. I like spending money. Don't get me wrong. I'm not going to say that. I'm just not someone who's constantly shopping. Actually, to be honest, find it a bit boring. Honesty Hour. How bad is your student loan debt situation right now? Do you feel like there's no way out? Are you discovering that your whole family is affected by this? If you have private student loan debt and are behind or even in default, you got to call my friends at WIREFI. WhyRify refinances private student loans that others won't touch and provide you with a
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Starting point is 00:31:03 John Stamos is pretty good. You know why? The best interview, and I think you'll agree with me, is someone who has range. Yes. So someone who can go from high to low to funny to serious is my favorite. But are you talking about which A-list celebrity gave the best interview? Yes, which celebrity gave the best.
Starting point is 00:31:19 Gwyneth Paltrow was pretty good. It's the, I'll tell you what it is. Gwyneth was good. John was good. Heidi Kloom was just good. I mean, I think it's the people that come in and they're not so guarded and they're open to just having a conversation and their team is not providing 18 edits or sitting with people with daggers in their eyes in the corner.
Starting point is 00:31:35 Oh, my God. The edits. I can't. The edits from the guest make me. I can't. I can't. But that being said, like, we're also maybe not the most salacious pop culture. Like, we want to know, like, what's their wellness?
Starting point is 00:31:46 You know what I mean? Yeah, we're not trying to get the headline. Yeah, yeah. What episode has been your biggest regret? I don't have a regret of an episode. I have not one regret. It's good. I mean, unless it's like a flat, like lim-
Starting point is 00:31:55 It's probably things that we, that's, I mean, that's a regret. And I don't want to say we regret them, but like. So how do you tell the guests that? You don't. You know, you do. One was like, one was drunk. They don't ask, where's my episode? One was drunk, that's a point where you couldn't, you couldn't.
Starting point is 00:32:09 It was incoherent. One was just really, like, we told them like, it's not going to land well for you. I mean, again, we've done close to 800 of these, and I'd maybe say five have an aired. So it's very rare. Have any of your guests ever hit on one of you after the show? I've gotten a little something, something from one of the guests that I'll tell you off air. There's a little, not hit on, that's the wrong word. Flirty.
Starting point is 00:32:31 A little flirt. Are you telling me the women? You know who it is. I thought every woman was hitting on me. I don't think anyone's ever hit on you. But I do. Who cares about you? There's a guest that was a little, like, if I slipped in my number, I think you would have texted.
Starting point is 00:32:45 No way. I'm sure. I'm sure. I mean, listen, we had a guy that runs a literal sex cult on the show. Oh, I forgot about that one too. It's hard. I think he hit on both of us at the same time. Recruited.
Starting point is 00:32:58 Hi, Damon. Was anyone an absolute monster behind the scenes? Yeah, there's been some monsters. But I'm not going to say who because I'm going to. professional. Could you describe what happened? I'll tell you exactly what it is. It's people who are so insecure with anything they say or the way they look that are the
Starting point is 00:33:16 monsters because they feel insecure on the show. I'll give people a hint if you want. No. No, here's the hint. There are certain people that we've interviewed that later people will say, why didn't they ask these questions? Why was this not how? Because they told you to take it out?
Starting point is 00:33:32 No, because and I get so pissed off because we did. and we do, and it doesn't make it and their people freak out. That's what I'm saying. They make you take it out. But I do want to say twice. Yeah, we don't. That's not,
Starting point is 00:33:44 that's maybe one or two episodes. This is not a lot of episodes. We've got a new thing now where we just tell people up front, like, we get to decide. Or just don't come on. Like, and we've passed on.
Starting point is 00:33:53 He did give a good hint with that. There's people that we have. With someone's, that we had a f*** bomb ass interview. It was so good. Like, it was like every facet of the story. And then there were so many edits that it made us look like bad interviewers. Oh.
Starting point is 00:34:05 But, you know, I think now, after doing this for a while, we've got to the point where we lose sometimes some really great guests. Like, we would lose. Some people will only come on if we do Zoom, so that's an immediate no. Some people will only come on if we ask specific questions or so that's a no. And we've gotten good now. Like, if we could get better people if we were willing to kind of tow the line. And I just think that's not our show.
Starting point is 00:34:26 The celebrities, too, are not always the most interesting to interview, as you know. I would, like, to be honest, like, sitting with you on the mic today, like, that's more. I'm someone who likes intense. I need intense. And if a celebrity is not telling me anything or they're trying to guard themselves, I'm bored as fuck. I don't care how famous you are.
Starting point is 00:34:46 Or if they want to come on, they're like, I've got a new movie coming out. I'm not a book tour. It's like, are you going to say anything real or it's just that because we're not the Today Show. Yes, yes.
Starting point is 00:34:53 That's so true. Speaking of books, your book, Get the F out of the sun is interesting to me because I feel like trends are changing in the wellness space. Now everybody's obsessed with the sun. We need more sun.
Starting point is 00:35:05 So have your views on sun time change? Are you still like scared of sun? I think there's a misconception. I maybe should have titled it differently. I never was scared of sun. This is a weird thing that I do. I actually, the first thing I do when I wake up is go outside and sit in the sun for 45 minutes. I also wind down at night by going outside and the circadian rhythm. It's called a light diet and you have a good one. And I've always done that. I check. I have the UV. I'll show you. on my phone that shows me, I have it, I did this in my settings that shows me where the UV is at. So I go outside all the time when the UV is low. I still get sun exposure. I, what I'm saying in this book is don't bake in the sun without any protection and don't bake in tanning beds all day without any protection because it is aging if you do that. So that's kind of what I'm saying in that book. I like sun. I don't not like sun. Why are we ice rolling? What does it do? I'm obsessed with cold therapy. It's absolutely changed my life. I spent four and a half minutes in the cold plunge today. I actually like got into this because I became a practitioner of swelling. I had horrible jaw surgery and I could not find anything that worked to fix the swelling and I was swollen for a year and a half. And I couldn't believe that there's all these potions and lotions and creams to put on your face, but there was nothing that was fighting the actual problem to begin with, which was the puffiness. So I started experimenting with ice rollers, fell in love with them, but there were so many things.
Starting point is 00:36:35 wrong with them that I just felt like I needed to change it and make it better and prettier, which is what we did. And cold therapy is something I do every day. Cold plunging, cold showers, cryotherapy, ice rolling. It's changed my inflammation. You guys also have mouth tape, which I love, which I talked about on my episode with you. But I have a question about the mouth tape. Have you ever had sex with the mouth tape on? Maybe once. Probably. Maybe once. Well, it does limit some of my options. So. But you, maybe once actually in L.A. last time because I was so tired. I think it might have been on.
Starting point is 00:37:10 Silent. Sure. You know what? I'll have it with it on. Sometimes you got to get the job done. I rally with sex. Tell us about your decision to remove your breast implants. I have had a journey with implants. It's been a huge long journey. Is it shocking to you that you got them removed? No. Because I think it goes back to what I said in the beginning. I am not someone who has to be certain about something and has to be.
Starting point is 00:37:34 black, white, left. I'm very much go with the flow. I've been like that since I was young. So my breast implants were so fun when I was 18. And they were starting to make you sick? No, that's not even, I liked them. They were great. I got them redone when I was like 28 years old and the ones that I got put in were textured gummy bear implants and the textured implants were recalled. Which have since been recalled. But prior weren't. And I wanted them out. And so I got the best of the
Starting point is 00:38:04 best Dr. Whitfield. I had him come on the show. We got to interview him and he just told us that there's all of these things that can happen with these specific inputs. And didn't you lose like all this mystery weight you could lose all of a sudden you got them taken out and you lost weight? I think I lost inflammation. Okay. The weight that I've lost because I had I lost 60 pounds after having a baby was definitely attributed to heavy weightlifting and eating so much protein. Okay. And yeah, red meat has like changed your life. Red meat has changed my life. But also, yeah, she's the combination, and this is really important, with heavy weightlifting, not like little barbells, like a bar class.
Starting point is 00:38:42 We just did a show yesterday, and we were talking about, like, when we were in L.A., she was very little meat in her diet and mostly like pure bar, what is it? A lot of Pilates, yoga, like no lifting. And then here it's like a lot of red meat and a lot of heavy weight. I lift five days a week. It's changed my life. I've been doing it for three years. This is another thing.
Starting point is 00:39:01 People are like, oh, my God, you lost weight. It's been three years. It's just like a business. All of a sudden notice. Right. What are your thoughts now on filler? I like filler if it's done right. I think filler is an art.
Starting point is 00:39:13 I think if you go to someone who doesn't know what they're doing, you're... I think it's like the trends of change and it's totally out of style. It's very, very aging if you can tell it's done. How I feel about filler is you shouldn't know someone has filler. If you subconsciously, and I talk to all my guy friends about this, are looking at a girl across the table and you're on a date, and you subconsciously are thinking, like maybe you're wondering how old she is, the filler in my head,
Starting point is 00:39:40 if you can see it, makes someone look older. And I also... We have the benefit of coming from a place like L.A., right? And it's like filler capital or the world or maybe New York, but the ones that are doing it right, you can't really tell.
Starting point is 00:39:54 You're like question, like, is it or is it not? Dr. Jason Diamond is very talented. I think maybe as a man, like, if you, if the immediate reaction is like, oh, they have filler, that's probably not a good, or not a good job. And also, I'm not a fan of filling.
Starting point is 00:40:09 I like filling the lips, but I think anywhere else on the face blocks the lymphatic. And I'm someone that massages the fission out of my face. Yeah, the guasha. Every, like, I'm fascia stretching. I'm massaging. So if you have a lot of filler,
Starting point is 00:40:23 it's blocking those pathways. I like to work my face out. So to have so much filler in the face to me, I just think it makes you look older. If you do it under your eyes, you look like you're stung by a bee. I think it's an art, right? It's a very specific art.
Starting point is 00:40:37 What has been your all's biggest fight that has to do with the inner workings of dear media? Wow, that's a good question. Well, we're fortunate. Like, I think, so luckily. This morning? Really? What was it? Huge fight.
Starting point is 00:40:49 I actually don't even remember what it was. What was our fight this morning? Our fight this morning was he, this was about Dear Media. He wanted me to do a speaking engagement. And I said no. Wrong. Oh, okay. We committed to doing a speaking engagement.
Starting point is 00:41:02 She wants to pull out. I don't like pulling out of commitments like that. But in my defense, it's two months before. And I am of thought in this moment that I do not want to spend my time on anything that is not worth being away from my children. I would agree with that. Children are coming with us. Anyways. But the way to his point, this morning, the girl that was doing my hair to come on said the first time I ever came across Lauren Bostic, ever heard of her, never knew anything until I went to a live speaking event.
Starting point is 00:41:30 And she was on a panel. and it changed my life and I fell in love getting confidential. Alex, come on. I know. I'm sorry. But yeah, she's a phenomenal speaker. I know. That's what she was telling me.
Starting point is 00:41:40 Here's what I'll say as it relates to Dear Media. Tell her I'll send her a packet. One thing that I think maybe some of your viewers, listeners don't know if they follow us is we actually don't work together on her product line or Dear Media. You have different schedules. You don't ride to work together and leave together.
Starting point is 00:41:55 No. She's like, Dear Media is a completely separate company. It's getting confidential, separate company. The thing that we do together is, the podcast. Obviously, like, I'm getting her advice about Dear Media and she's taking my advice on hers, but like we have separate payroll, separate teams, separate everything. And I think like if we didn't, we would be fighting all the time because I'm the CEO of my company and she's the CEO of hers. You're getting so much stuff that we never talk about, which is so fun. We never talk about
Starting point is 00:42:19 the inner workings of the company like this. How often do you look at what your haters on Reddit are saying? Never. I'll tell you a story. Ever. I don't look. I do not even click a button. Like I don't even like Google. Yeah. I about 10 years ago was in London. I'll never forget this. And I had Googled my name or something about Michael or I don't know. And up popped. It wasn't even Reddit at this time. It was like get off my internets. Do you remember that? No, I've never heard of it. Okay. It was like. To age ourselves some more. It wasn't even read it. So I went on and I was reading all this horrible stuff that people, I mean, maybe some, I don't know if it's true made up. I don't even remember what it was. And I thought to myself. this is a fork in the road. I can spend my energy capacity reading what all these people are thinking and editing my behavior based upon what they're saying or I can never look at this again and I'm going to make a decision. And I literally remember being on the bed, I can remember it like the smell of the hotel. And I was like, I am never looking at this again. And it's not even because I don't want to read bad press clippings. I actually don't really want to read any press clippings, even. good ones because it gets in your in the way to show up as yourself. It gets in the way of execution and it drains the battery. And I have only a certain amount of time to get done when I need to get done. And that is a waste of it. But by the Reddit threads, apparently my producer told me get tons of clicks to the podcast. So in a way, I'm kind of like reddit it up. Yeah.
Starting point is 00:43:54 Think about it this like. I think about everything from like again an impact and productivity perspective. How has our lives changed over the course of however many years those Reddit threads have been going on? And how has the individuals that are writings live changed since they've been writing on Reddit? Yeah. And I think like you have to be in a sad state of affairs to go somewhere anonymously and spend time writing about people that are never going to think about you. Right. Yeah. Do you spend time on Reddit? No, I don't have any Reddit as far as I know. There's nothing on me. Let's get a Reddit on it. So it makes it sure it's bound to happen. And whose life like again like I say if like our lives are not impacted by it, right? Like, it's just, it's just. No, but also, hold on,
Starting point is 00:44:34 it is what it is. This is, this is what I signed up for. But, but, but I signed up for people to have an opinion. Here's my message to people, though. I, I think you have to be in a, in a bad state in your own personal life to spend that kind of time talking negatively about anyone, not just on the internet. Like, it's, it's a better use of time to look inward and say, okay, what do I need to do to find happiness and fulfillment? And so that, so that I'm not someone that's commenting anonymously on troll accounts on the internet. Like, I feel empathy for those people because they're obviously not in a great place. If you want to start having red meat for breakfast and upping your protein, like Lauren,
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Starting point is 00:46:15 ground beef, bacon, or salmon, all-American, all-delicious. Plus, with my code Clark, you're going to get $25 off your first box plus free shipping. For a free meat add-on for four years and $25 off, go to Good Ranchers.com, use code Clark for the meat subscription box tailored to your family. That's good ranchers.com with code Clark, Good Ranchers, American Meat delivered. I just learned such an interesting fact from a pediatrician that I'm interviewing and it will come out in December. Aluminum entering your body through the bloodstream is unbelievably toxic, way more than if you were just to ingest it through cooking with aluminum or whatever. That is why we know how toxic it is in beauty products like deodorant.
Starting point is 00:46:54 Now, I know a good non-toxic deodorant is really hard to find. I went on that journey last year. I probably threw out most of them. But one of my favorites is from Zebra. Zebra is named the way it is because they believe in ingredients that are black and white. Their alpha deodorant is their woodseous, most complex scent with a stronger scent profile. And there's a lot of natural deodorants that can be irritating and ineffective. But Zebra decided to formulate alpha with naturally mined sodium bicarbonate, aerorroot powder,
Starting point is 00:47:23 and essential oils to help maintain dryness and odor absorption. Zebras toothpaste and deodorant are arguably the cleanest out there. They have floss to. Go to yayzebra.com and use code Alex for 10% off. That's yayzebra.com with code Alex for 10% off the best, non-toxic deodorant, toothpaste, and more. You guys have tons of podcasts on your network. You're dealing with tons of different personalities, tons of different talent.
Starting point is 00:47:52 And one podcast that you guys have on, which has garnered tons of controversy, which I think is completely baseless, but nonetheless, is controversial is the toast. When you guys merged with the toast, did you have other talent at Dear Media behind closed doors complaining about that hiring? No, because, listen, the toast is a phenomenal talent, and they've got a huge audience, and they've built a great show. And we are not in the business of censoring people. And Lauren and I, like, we talked about this earlier on the episode we did with you. I think that media companies that spend their time policing what their creators are saying are just a dying breed of media. For us, I'm sure there's a segment of Dear Media that does not like even Lauren and I.
Starting point is 00:48:37 I remember early days of Dear Media, people would write and be like, you've got to get this show off the company. It's a big problem. And I'm like, you're writing to me. Like, I'm the company. You know what I mean? And same with them. Like, there's probably people that don't like them and there's probably people that don't like other shows. But that's the beautiful thing about the internet.
Starting point is 00:48:50 So what happens if one of your talent says something on their show that, upsets, advertisers or upsets on their town. What do you say? Do you know how many times that's happened? That's what I'm wondering. How do you guys deal with it? My message to advertisers is if you don't want to advertise on that show or with your media, like there's plenty of other places and there's plenty of other brands. We don't police anything anyone says about anything. And let me tell you during COVID. Right. Listen, Candice Owens came on one of our shows one time. Carson was in the meeting and some people got upset that she was on one of the shows. And I said, I sat the whole company down. I said, whether you agree with this person or not, actually what she said, I thought was pretty tame on that show.
Starting point is 00:49:22 But you're going to see things in media that you dislike and you're going to see things online that you don't always agree with. That's okay. You have to decide, you know, what you're going to do about it. And you can't live this life thinking that everything you see on the internet is going to make you happy or comfortable. And so my perspective as an executive that's running this is unless you're actually trying to incite real harm, if you're just sharing your perspective and catering to your audience, like, I want to be the platform where you come knowing that I'm not policing your content. I don't know. half the time what any of the shows are saying, right? I just, I watch the numbers. Are people paying attention? Do they like it? Are advertisers happy? And if so, then like, there's a place with them here. You know?
Starting point is 00:50:01 You have a don't tread on me tattoo, which is really upsets the internet. So how we, I don't know that. It upsets the internet? Very of it. So it is widely speculated where you guys lean politically. So my question is, how would you describe your political views? I got my tattoo and that tattoo in 2013. So just to give people a time.
Starting point is 00:50:22 This is before everybody was going crazy. My entire life has been a don't tread on me. We talked on my, like, I'm somebody I don't want to f*** with other people. I don't want them to fuck with me. If you actually look into the history of the Gatson Flag, it was very much, it's an American symbol, it's a patriotic symbol. The Rattlesnake is symbols because the Rattlesnake is not something that goes out of its way to bother other people, but it's ready and coiled to strike. It's also very pro-military, which I am. Politically, I would say that we are probably mostly fiscally conservative, socially liberal.
Starting point is 00:50:52 We're both registered independence at this point because I don't like the idea of aligning with one side or the other and being put in a box. There's certain issues that I lean more right on and certain I lean more left on. But I think the biggest thing for Lauren and I is that we are open to hearing perspectives from all walks of life. And we've had Tommy Loren and Chelsea Clinton and you and Kathy Griffith. We have these conversations. I really hate the idea, and I said this to you when we just did our show, of having to decide and pick aside based on identity politics. I want to hear the best ideas. The internet's not at your tattoo.
Starting point is 00:51:29 Oh, yeah. This is like a big, like, I, like searching for you guys, it's everywhere. Oh. Yeah, well, you know, like this is their getcha, the people that try to convince people to not listen to you. Well, you know he is the don't tread on me tattoo. I have a fucking above my knees. One says seek and destroy and the other says no remorse because I'm a metallic effect. the women in my audience, there's an eagle screech and they went, hell yeah.
Starting point is 00:51:49 We also have a huge don't tread on me poster in our house. Yeah, they don't like it. It's an old fly. Well, they don't have to. It's not their house. But here's the thing. They don't like it because they assume that it's attributed to some political party that it leans a certain way.
Starting point is 00:52:04 They probably have very little understanding or lack of information around the history of that symbol. And again, I got the fucking thing in 2013. I also have a misfits. fiend on my leg. You're a jack of all trades. People need to calm down on my tattoo choices. Have any of the big talent that have left Dear Media over the years ever left on bad terms? No, I don't think that there's people. I'd be interesting to find out, actually. I don't recall or know of anybody that has been like, that's been some controversial. Typically, it's like the relationship
Starting point is 00:52:36 didn't work out, or maybe the show didn't grow the way we wanted, or maybe we parted ways because we weren't, like, it wasn't working for the business. What are the metrics to you that show a podcast is successful. It doesn't have to be some massive amount of listeners. It could be small. I look at like are people paying attention? Is there engagement? Are there is the show monetizable? Do they have a unique point of view? I hate when someone says I'm going to be the next. I'm like, oh. Well, I think it's interesting that you guys have so many talent that are like health and wellness podcasters. But obviously you see value. So it's like this person does health and wellness this way. This person does it this way. So you must kind of differentiate. I personally am looking for creators that
Starting point is 00:53:14 want to build more than just an audio ad platform and that are looking to build greater brands that have a unique perspective that are showing that their show can grow and that there's an audience that cares and advertisers that want to support them or that they can go build something like skinny confidential. Also, the worst question someone can ask is how do I make money in the first meeting? Like, what? I'm just like, that is not the question that I believe that you should be asking if you're starting any kind of endeavor when it comes to a platform on the internet. But again, if you look at Dear Media as a company that just wants to support creators in whatever endeavor makes sense for their brand, we happen to lean into shows first, audio, video. They started podcasts now.
Starting point is 00:53:56 It's kind of everything. My thing is, like, what then can stem from it, right? And I think, like, we as a company are willing to invest in maybe a show that's a smaller show that can go and build a phenomenal platform or brand or product. You know what I mean? That's how the lens we look at it. Do you guys expect new talent to have their whole package? of like, this is my show, this is what I want to do and stuff? Or do you find the talent?
Starting point is 00:54:17 And then your company creates the entire brand. Either or. Both. Different things have happened to different creators. Sometimes they come in and they've got like an already established platform and they want us to be able to come amplify a little more or invest in some other things. And sometimes they're coming to us with none of that set up and they want us to kind of help them do it.
Starting point is 00:54:36 What do you think we're going to see more of in the future with podcasting? I think people are going to stop talking about podcasts. I'm just going to start calling them shows. And I think they're going to be replacers of a lot of legacy media platforms that people are losing faith in. And they're going to start going to more individuals. And there'll be more pockets of communities in different platforms. You already starting to see that where people get their information from, some good or bad. I personally think that it's a good thing that you have so many different kind of voices.
Starting point is 00:55:01 And you can come to different consensus as opposed to having four or five big platforms dictate all of your information. But I think people are going to stop talking about like this segment of this thing. And they're just going to be like, this is just modern media platforms. Lauren, if we looked in your fridge right now, what will we see? Raw milk. I just got a live water. Have you heard of this? It's like live water that's like been charged by the sun and the moon.
Starting point is 00:55:23 Where are you getting it? I think it's called a live water. So I have a live water in glass bottles. I'll send you the link. Like A L-I-V-E? I think it's A-L-I-V-E, a live water. Okay. A lot of raw cheese, tons of force of nature beef.
Starting point is 00:55:37 A lot of different seasonings. I'm like a- Have you tried pluck? No, what's that? Stop it right now. Guys. What's Pluck? Hello. What's Pluck?
Starting point is 00:55:49 Pluck is Oregon meat base seasoning. So it just tastes like garlic salt or whatever, but it's infused with Oregon meats, all grass-fed organic. It is like one of the best new food companies on the market. I'm obsessed with them. It's created by Tom Cruise's celebrity chef, former celebrity chef. Anything Tom Cruise I'm in. Okay. So, yeah, you have to try Pluck.
Starting point is 00:56:11 They are a sponsor the show, but they're a sponsor because I was obsessed with them and got them to come on and then convince them to be a sponsor. So I, like, love, you know, when you're going to be in my fridge. Yeah, yeah, no, you need to interview chef James Barry, who is the founder and creator. He's a phenomenal interview because he was a celebrity chef. I'll set you up with Paul. You set me up with Pluck. There you go. Yes. Lauren said she's going to get me Paul Saladino, so I'll get you, Chef James Barry. Paul Saladino for sure would do your show. Michael, the women want to know if you're willing to change your hair.
Starting point is 00:56:38 I've changed my hair. I got a new product. I slick it. I haven't slipped it back. is hard. The hair is like a forever evolving endeavor. It's a thing. Yeah, it's hard to figure out. We had Chris Appleton come on the show recently and he messed my whole air up. He said you got to loosen it up. He took his hair and shook it. I've never even done it. I saw that. I was like, Michael, I feel like you liked it. I used to have, I used to have long hair down to here. Yeah, but let's not do that again. Lorne didn't like that. No. I was thinking about buzzing the whole thing off. I'm so sick of. No, just go shorter on the sides. Why don't everyone on Reddit create a thread that says what Michael should do with his hair.
Starting point is 00:57:10 I can't do one of those peeky blinders situations. Why? Because I just think it's just, I don't know, feel like those guys, every time I see when I, the guy with a haircut like that, I feel like I want to punch him in the head. Okay, fair enough. What is the number one bestselling product you've created for Skinning Confidential? We have three.
Starting point is 00:57:24 The mouth tape, the ice roller, and the caffeinated sunscreen. The caffeinated sunscreen. It's so good. I love this sunscreen. And it's mineral, which you, of course, I know you know about sunscreen. It's mineral based. It's caffeinated. It tightens the fuck out of your face.
Starting point is 00:57:36 How often do you guys release new episodes? Twice a week. Three times a week. Three times a week. But, you know, in the new year, we're going to go back to twice a week. Why? Because our schedule is so, we'll see. I think we'll still once in a while do bonus episodes if we're compelled. It's a tall demand with two small kids running these companies to release that. I mean, most people struggle to get one episode out a week. We've been doing three a week. That's pretty good. For a long time. Two a week we can do. What is the next big project you guys are working on for the next quarter? Dear Media in Real Life is an in-person event. that that New York, we just announced it today. We just announced it today. So go buy tickets.
Starting point is 00:58:13 And then I am launching some really innovative, disruptive products that are very unique to the audience that will be coming out. And those have been years in the making. Really? Yeah. Okay. I'm so excited about that. Maybe I'll get a tattered American flag tattoo across my whole back just to get the internet talking. Who knows? If you guys could provide one remedy to heal a sick culture and that could be physically, mentally,
Starting point is 00:58:36 or spiritually, what would it be for each of you? I mean, if I'm being really honest, I would prescribe everyone to weightlifting. And I also would really have everyone up their protein. And for me, I lean towards meat. I don't know what everyone else leans towards with their blood type or their lifestyle, but I lean towards meat. I mean, there's so many. I mean, what we talk about commonly on the show is like obviously cleaning all the products
Starting point is 00:59:02 in your house and eating clean and weightlifting and all the things that maybe people think conspiracy for. But I honestly think the greatest thing, and it's honestly been good for our marriage is Lauren and I's minds have been so opened for close to a decade with so many different people and experiences. And the one thing I've learned is that most people come with good intentions. If you're willing to hear people's ideas, you can hear the message and you can learn the lesson. So many people are closed off nowadays. So many people are so combative. We talked on our show. We get along with everybody. We've had so many diverse walks of life. And I just think it's such a much a more pleasant way to live. Like, I think it's a bummer when I hear people say, oh, I used to have
Starting point is 00:59:39 friends on the left or the right and now I'm not friends anymore. It's like, well, there's a way to accommodate that. We have friends left, right, center, everywhere, and like, and we're happy. We get along just fine. So I just think there could be more of that. If someone were to listen to your show for the first time, what episode should they listen to? That's a great question. Maybe Andrew Huberman. That's a good one if you're into health and wellness. If you like celebrity culture, maybe Heidi Klum, maybe Gwyneth Paltrow, John Stamos, like we mentioned is a great one. If you like human optimization. Personal finance is Morgan Housel.
Starting point is 01:00:09 If you like. Brian Johnson. I can't remember who freaking said it this summer. But might have been Rolling Stone. Gosh, I can't remember which outlet it was. But they said that Gwyneth Paltrow was my patron saint. And basically the conservative right has made Gwyneth Paltrow, our patron saint. And I thought that was the funniest thing just because we're like in hell the wellness now.
Starting point is 01:00:29 I thought that was hilarious. She was really cool. She was great. She was great. Ed my lead. Rob Deirda for the mindset. Edmy let. I would start with Edmy lap.
Starting point is 01:00:35 Oh, that's fun. Ed My Lutz insane. Insane. His episodes will change. His episodes have changed people's life. And they should go listen to your episode. Yeah. I also did an episode on Your All Show, which is going to be out coming soon.
Starting point is 01:00:45 So be looking for that. Subscribe to the Skinny Confidential podcast. And then just real quick to end, where should people follow you on social media? At Lauren Bostic and at the Skinny Confidential and apparently Reddit. Yeah. You can follow me. You can follow me. You can follow me.
Starting point is 01:01:00 That's where you can follow me. Thank you. Thank you. Thank you. Yeah. Lauren gave me her butterbrush to try, and I'm so stoked because this is the only product of hers that I have not tried yet. Big thank you to Dear Media for doing this podcast swap, and don't forget to look for their interview with me on the skinny confidential him and her podcast. As a fan of theirs, I feel like that was a juicy interview. If you also listen to their show, I'm dying to know what you thought of this interview, so please leave a five-star review or continue the discussion in the cute servatives Facebook group.
Starting point is 01:01:31 If you're listening to my show for the first time, my mission is to host two guests away. week who share a unique remedy to heal us at culture, physically, mentally, and spiritually. New episodes come out every Monday and Thursday night at 6 p.m. Pacific, 9 p.m. Eastern, anywhere you get your podcasts and the real Alex Clark YouTube channel. I'm Alex Clark, and this is Culture Apothecary.

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