Deep Questions with Cal Newport - Ep. 248: Decoding Overload

Episode Date: May 15, 2023

Few professional experiences feel worse than overload. But what really causes this unfortunate state? In this episode, Cal takes a closer look at overload, identifying its main culprits, identifying s...olutions, and helping listeners with their specific overload-related questions.  Below are the questions covered in today's episode (with their timestamps). Get your questions answered by Cal! Here’s the link: bit.ly/3U3sTvo  Video from today’s episode:  youtube.com/calnewportmedia  Today’s Deep Question: How does overload actually operate? [3:54]  - Does Cal use an executive assistant? [26:15] - How do I write an effective communication policy for my team? [36:35] - Does overhead compound exponentially? [42:50] - How rare are high expectation/low overhead jobs? [48:05] - My job has few shallow obligations. What should I do with my free time? [51:41]  Something Interesting: The future of social media is less social [59:39]  Links:  wsj.com/articles/workers-say-its-harder-to-get-things-done-now-heres-why-2a5f1389 nytimes.com/2023/04/19/technology/personaltech/tiktok-twitter-facebook-social.html  Thanks to our Sponsors:  huel.com/questions blinkist.com/deep rhone.com/cal zocdoc.com/deep  Thanks to Jesse Miller for production, Jay Kerstens for the intro music, and Mark Miles for mastering. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcript
Discussion (0)
Starting point is 00:00:10 I'm Cal Newport, and this is Deep Questions, the show about living and working deeply in a distracted world. I'm here in my Deep Work HQ. I joined as always by my producer, Jesse. Jesse, did you notice the change I made? No. The tagline? I missed it. Living and working deeply in a distracted world.
Starting point is 00:00:38 Okay, because before it was two sentences, right? It used to be living and working deeply in an increasingly distracted world. And it's always bothered me because here's part when you're writing, right? When you're writing at the professional level, there's a lot of different components that goes into that. But one of the things that goes into writing is just the pure sound and rhythm of the words. And in and increasingly, in and increasingly, to me that's a confusing jumble of in and type sounds. In type sounds. It's sloppy writing, right?
Starting point is 00:01:08 It'll catch your attention in your mind's voice. so I never quite liked in and increasingly. It's just bad writing. So when did you determine this on like a walk? Ever, I've always been, I've not liked it, but I felt like, well, we're stuck with it. And today I said, no, we're not stuck with it. It's my show.
Starting point is 00:01:25 I can change. It's bad writing. You don't say in an increasingly distracted world. I mean, you could. It's okay written down, but it just doesn't sound right. So I'm testing out. Maybe we'll lose a lot of listeners. I don't know, man.
Starting point is 00:01:37 If it's not increasing in distraction, what's the problem here? and they're going to stop listening and that's the end of that. But it feels unnatural to me, but a distracted world. You'll get used to that. Or I'll forget all about that change, be back to the normal. Let me tell you what's going on. Interesting experience in my personal life that made me think again about a topic for the show. So as listeners know, I had a busy period recently I was coming off of, in part just because I had a few very large things that happened to coincide.
Starting point is 00:02:08 So I have teaching, you know, this is teaching takes up a lot of time. I was working on finishing the manuscript for my book on slower productivity. I was working on that really large artificial intelligence article for the New Yorker. So these things were happening at the same time that each had big time demands. And then that period is over now. Class has ended. The manuscript, we're just doing some final tweaks before that's ready to be submitted. And the A article's done.
Starting point is 00:02:34 Right. So these big things were taken off my plate. I recognized earlier this week, however, that I was feeling even busier than I had been before. I would get into my inbox and be trying to catch up with things and email. And I would say, okay, let me just come in and clear my inbox and just be done or get back to working on something else. And time would go on and would stretch and stretch. The other day I timed it. I spent two full hours just wrangling when trying to get through the inboxes.
Starting point is 00:03:05 and then I went into an interview and came back, and one of the inboxes I cleared had already had 16 new messages in it. I was feeling busier than I had been before when I don't have any of these really large things sitting on my plate. And it's got me thinking about the topic of overload, which I think is a critical topic when thinking about knowledge work, especially in our increasingly distracted world that we're in. Overload is a tricky topic.
Starting point is 00:03:34 I think my experience is actually exposing the subtle nature of how overload actually emerges and what actually causes it. And I think we need to understand these subtleties if we're going to try to push back against this scourge of the knowledge sector. So I figured that would be a good deep question to dive into today. How does overload actually operate? So I want to take a closer look at that and then we'll do some questions about overload. and then we'll switch gears at the end to talk about something interesting. All right, so let's talk about overload.
Starting point is 00:04:08 When you get a work commitment that you agree to, it's broken into, or we can break it into two different parts, execution and overhead. So execution is actually executing the work required by that commitment. So if we take an article
Starting point is 00:04:24 that you're writing as an example, the execution is actually writing the article. You're at the word processor. You're putting the words there. The overhead is everything that goes around it. The back and forth communication to set up the interview with someone. I'm trying to arrange a time with my editor to go over these changes. The fact checker and I need to get on the same page.
Starting point is 00:04:47 So it's the collaboration and coordination that surrounds the actual execution of the work. Now, when most people think about being overloaded, they think about execution. The total amount of things I actually have to do has piled up to a point where I don't even think I have enough time to get it done. This is the classic understanding of overload. This is what students suffer from. When they realize tomorrow I have to get this paper done and I have this test and I have to finish this problem set. And if they look at the actual work they have to execute, the writing, the studying and the solving of the problems, the amount of time required to do that is more than they really have hours between now and when these things are due. So execution, if you have too much total execution to do for the time you have available, can create a sense of overload.
Starting point is 00:05:37 In most knowledge work settings, however, we don't get anywhere near the execution demands being too large. the source of overload for a lot of knowledge workers actually comes from the overhead component. The coordination and collaboration activities that surround the work we do can fragment up, can muck up, can make hard to pass your schedule much quicker than the actual execution can. And the reason why this is is partially the nature of the work, not the time required by it. overhead often requires coordination or collaborations with other people. This requires back and forth interaction. I have to send you an email. Hey, what do you know about this?
Starting point is 00:06:23 And you send back, I don't really know. And you say, well, maybe we should talk about it. You say, sure, when are you free? And you say, well, how about Monday? And you say, well, Monday's not good, but maybe Tuesday or Thursday. Like, well, let me give you some time for Tuesday and Thursday. There is a lot of back and forth that happens. And as we talk about commonly on the show, back and forth generates context switching.
Starting point is 00:06:40 I have to keep switching my attention back to this conversation. conversation every time I need to service or move this conversation forward. Coordinate overhead also creates just other landmines on your schedules such as meetings. Now, we should probably just get together and discuss this. We should probably hop on a call and just see what's going on about this. And now you have this part of your schedule where in the lead up to it, you have to wind down what you're doing, switch over and talk to someone, and then you have a period after a while to kind of switch your gears after that.
Starting point is 00:07:10 So you start peppering your schedule with these meetings that overhead. creates, that also makes it difficult, makes the environment difficult to pass for execution. So you can fill up a schedule, making it so that very little execution can get done. You can fill up a schedule with overhead much quicker than you can fill up a schedule with execution. Most of the things we actually do in knowledge sector jobs, if you add up the minutes or hours required to execute the core work, doesn't really take up. up much of your schedule. That's not the bottleneck. The bottleneck is we take the overhead for each
Starting point is 00:07:48 of these tasks and we pepper it throughout the day. And then we pepper this overhead with that overhead with this overhead. It doesn't take much before you're never far from more emails to answer, more slacks to get back to and more meetings to jump from one after another. So I think the state of overhead saturation is the primary cause of overload. And it's what happened to me There was different small work commitments that entered my sphere of responsibility throughout the spring and I said, look, I have these big things I'm working on.
Starting point is 00:08:22 I got to get this book manuscript in. I'm working on my courses. Let's deal with this in May once all that's done. And any one of these things in isolation is not that big, any one of these things, if you add up the time required in executing the task, it adds up to a handful of hours. None of them are outrageous in isolation. Most of them are important.
Starting point is 00:08:41 But they all got put. to this period for after the big things were done. And even though the amount of execution work I put onto my schedule was incredibly manageable, the overhead was not. And that is why I found myself the other day spending two hours straight trying to triage and service these requests and conversations and then went away for an hour and came back and 16 more messages had shown up in my inbox. It's why I was finding days where it was meeting, meeting, meeting with 30 minutes here, 20 minutes there, not enough time to get anything done. It's why I was saying, why do I feel so busy, but I'm not working on anything. I'm not writing any chapters. I'm not getting any drafts
Starting point is 00:09:15 of articles done. It's overhead saturation. The overhead will kill you way before the execution gets close. So anyways, I was thinking about this when I came across an article in the Wall Street Journal, which I think emphasizes that my experience with overhead saturation is not unique, that this is actually a widespread problem in the knowledge sector. So I'm going to load this article up on the screen here. It's from May 9th in the Wall Street Journal. You can watch this if you want to watch and see the article as I have it up here on the screen. This is episode 248. So if you go to YouTube.com slash Cal Newport Media or the deeplife.com, just look for the video for episode 248. If you're just listening, I'll annotate what I'm showing on the screen right now. All right, so here's
Starting point is 00:10:05 this article. It's by Ray A. Smith from May 9th. The title is, Workers Now, spend two full days a week on emails and in meetings. Pretty self-explanatory, so I won't dwell on this, but let me just give you the specifics here. This data comes from Microsoft. Microsoft is analyzing the activity of workers who are using their business applications, Outlook, Word, PowerPoint, etc. Because more and more of this software is hosted in the cloud now,
Starting point is 00:10:34 Microsoft can actually watch how thousands and thousands of knowledge workers, what they're actually doing with their time on their computer. computers and they can actually put some pretty wide, draw from a pretty wide variety of data points to figure out how are people spending their time. So they focused in on what they call the most active users of their apps. What this means is people who are primarily using Microsoft apps for their business software needs. These are the users you want to focus on for this study because if the users are using other software, then that's not going to get picked up in the data. But if I'm a Microsoft shop, Microsoft now can really tell what, how do I spend my time?
Starting point is 00:11:14 So if we look on the people that actually use mainly Microsoft software, what they found, as hinted by the headline, is that these users spent an average of 8.8 hours a week, reading and writing emails, and 7.5 hours logged into meetings. So that's going to be digital meetings, because that's what Microsoft would know about. That's two full days out of five. two-fifths of all of your time during the work week is spent reading emails and being in meetings. Now, if you could guarantee that you would consolidate those into two actual days, I'll do that on Monday and Tuesday and to be completely uninterrupted for Wednesday through Friday, maybe I would take that deal. But of course, that is not how that time is distributed throughout your landscape of work. That 8.8 hours of reading email is spread throughout the 40 hours of your week in such a way that you always have to come back.
Starting point is 00:12:07 and there's you're never far from having more emails to read. Same thing with that 7.5 hours of meetings. It's two hours of meetings spread out over four meetings today, five hours of meetings this day. It gets sprinkled and peppered throughout your schedule. So you can get to that point of overhead saturation. We have one other data point here. I want to point to.
Starting point is 00:12:28 All right. So I'm saying these figures don't include instant messaging, time on the phone, or impromptu conversations with workers. In all, the average employee spent 77% of the time they were using Microsoft software was spent in meetings, email, and chat. So that's the other data point here
Starting point is 00:12:46 is during the time where they were using Microsoft software, the majority of that time was talking about work. Only 43% of their time they spent using that software was for quote-unquote creating things. There's a bit of analysis here. This is subjective description, which I think is apt. both workers and bosses complain that digital overload is hurting innovation and productivity, a sentiment echoed in numerous workplace studies,
Starting point is 00:13:15 and a separate Microsoft survey of 31,000 people worldwide, nearly two out of three said that they struggled to find time and energy to do their actual job. So they struggled to find time and energy to do their job. those people were more than three times as likely as others to say innovation and strategic thinking were a challenge. We have a quote here from the leader of the research team. People feel quite overwhelmed, a sense of feeling like they have two jobs, the jobs they were hired to do, but then they have this other job of communicating, coordinating, and collaborating. Folks, this is exactly what I've been talking about on the show for years.
Starting point is 00:13:59 This is exactly what I just talked about at the opening of today's deep dive. it is the overhead of coordinating and collaborating work that is causing all of these problems with overload and the subsequent symptoms of burnout that we are realizing have become epidemic in modern knowledge work. And it is very important that we recognize it. It's overhead, not the work itself. It's the meeting about the report, not the writing the report. That's really causing problems. Now, once we understand this issue, I think it clarifies potential solutions. One of the big discussions right now, of course, is around artificial intelligence.
Starting point is 00:14:42 We've talked about this on this show before. People are thinking, well, wait a second. Maybe what we need to help work become more productive is artificial intelligence agents, artificial intelligence powered agents that can help us do our work. that can help gather sources or write the rough draft of the article that we need to write or gather the information I need to put together this spreadsheet. And this is going to really boost productivity. And my point is, let's say even if that technology can do all of that, and that's a whole
Starting point is 00:15:13 separate if, can it really do that? Let's put that aside for now. It is not going to get to the core of the problem that is making people feel overloaded, which is the overhead around these tasks. The needing to go back and forth on these nuanced, subtle, subjective, interpersonal issues about what about this, do you know about this, when should we meet about this, let me get your thoughts on this, let me make sure everyone feels heard. This sense of overload is coming from this overhead, and that's not something we can
Starting point is 00:15:38 solve by just making our software tools more efficient. It's not something we can solve by having an artificial intelligence agent gathered data from us. It's something we can solve by making the interface for communication faster, that my email is going to auto guess what words I want to type. All of that might help a little bit at the margins, but if we want to really get rid of overload, we have to start caring about, A, how we collaborate and coordinate work, how do we take that activity of collaboration and coordination that surrounds to work and make its footprint
Starting point is 00:16:10 much smaller and consolidated? How do we get rid of the ability of even a relatively small obligation to create 30 or 40 back and forth emails and form meetings? I believe that to be critical. And B, we've got to manage workload. we have to say it's not just how many hours is this thing going to take, but also what's the overhead going to be? A lot of overhead is unavoidable. So the secret is do less things at a time. I only have two things on my plate at a time.
Starting point is 00:16:41 Now the overhead does not destroy my schedule so I can actually execute pretty efficiently. And then those things are done and I can do two other things. And the overhead is small so I can execute that efficiently and I get it done faster. And you know what? Those four things got done much faster than if you had put all four things on my plate at the same. time. Workload management has to be a critical part of this solution. And that's something that's going to require systems that's going to require organizational buy-in. So I think this is where our focus should be, not how do we do our work faster, but instead, how do we make coordination, collaboration that surrounds tasks, have less of a
Starting point is 00:17:16 spread-out footprint on our schedule, and B, how can we have smarter workload management systems that keep less on our plate at the same time? This is not about doing less work. This is not a dichotomy me between workers and management where they both have their own interest and it's in the management's interest for us to have more on our plate and in our interest to have less. No, it's in everyone's interest for us to hold things back. It only give people one thing to do at a time or two things to do at a time because it gets done faster. And the total amount of work produced per year is going to be higher. But it just requires a system. And that's annoying and that's hard and we don't like change. So I think overload is a real issue. It's caused by overhead. Overhead is where we have to focus
Starting point is 00:17:55 our energy when it comes to trying to find solutions. So I think that Wall Street Journal article makes clear this is a widespread problem. It's time we get more serious about thinking about how to get rid of it. Did you talk about overhead saturation and a world without email, that term? No. No. I mean, I definitely talked about overhead being a problem and the back and forth being a problem. And a world without email gets into the psychology and neuroscience about why all that context shifting is really bad. but I didn't use that term. In my new book, in Slow Productivity, which is coming out next year, I do talk about this.
Starting point is 00:18:32 And actually, the terminology I use in that books is the overhead tax. Every obligation brings with it an overhead tax. And when the amount of that taxes get to a certain point, you get the saturation. I sometimes also call an overhead spiral, where now suddenly you're spending so much time in the overhead of your work that you can't actually get the work done, which means more work piles up. which means more overhead enters the scene and it spirals out of control. And I think this happened. I talked about this more in the books.
Starting point is 00:19:02 I can talk about it now because it'll be a year until that book comes out. But basically, a really short summary of the argument I made there is we tend to keep our workloads right at the precipice of that spiral out of control. So we say yes and yes and yes until we're so worried about things spiraling out of control that we finally have covered to say no. and what happened, this was exposed by the coronavirus pandemic. Because for a lot of knowledge workers, when they quickly shifted remote, it's not like it doubled their workload. But it added a non-trivial amount of new work unexpectedly. And since everyone was right on the edge, it pushed a lot of people right over that border. And that's why we had that phenomenon during that first year, year and a half of the pandemic, where we had knowledge workers at home who were doing Zoom meetings eight hours a day, who were emailing until late at night and who, who,
Starting point is 00:19:50 who were feeling like they couldn't actually get much work done. It's because we push the whole population over that point where you get fully saturated by overhead. It's just really not a good place to be. And managers should really worry about this. I mean, it's a terrible way to actually deploy your resources if you have workers who are saturated with overhead. I think that's important because, you know, it's nice to have a dynamic where we can tweet indignantly about bad people.
Starting point is 00:20:15 But the solution here is more complicated and the issue is more subtle. It's not just mustache twirlers saying if I could just get more overhead on Jesse's plate, my plan to, you know, kidnap the queen's daughter and get a ransom is going to come to fruition. It's not necessarily a mustache twisting manager. It's a haphazard work system. In the absence of other ways to keep track of how much work are you doing, to have ways to hold on to work that's not just on a person's plate, but in a centralized way, in the absence of these smarter systems, we're just going to push ourselves until we get worried. And so we're going to push ourselves way past the tipping point of what is a, what's the right tradeoff between overhead and actually getting things done. So we'll see.
Starting point is 00:20:58 Too bad books takes so long to come out. Like I'm almost done with this book. Next month we're going to be, it's called transmittal or transmission. It's where you pass on the manuscript officially from editorial to the production teams. And this is where, and then it's a year. A lot of overhead and publishing a book. It really is. It really is, guys.
Starting point is 00:21:20 But don't worry, you'll hear plenty about that next year. We're working on covers now. That's exciting. See, all this stuff has to happen so early. Like, you need a cover and advertising copy and marketing strategy really far in advance because it starts so early. Like, if we're going to release next February or March, the meetings that the sale of the books to bookstores that are going to come out in that time happens pretty soon, right? That'll happen later in the summer, which means right? now we have to be getting our ducks in the row so that the sales team can be have everything
Starting point is 00:21:52 they need to sell this book late summer for bookstores thinking about what are we going to place in early 2024. So the book kind of has to be done before then. Publishing books takes a long time. All right. So anyways, what I want to do is I got some questions. They're all roughly connected to this issue of overload and how to fight it. First, I want to mention one of the sponsors that makes this show possible.
Starting point is 00:22:14 That's our friends at Rhone. R-H-O-N-E. I've wear Rhone shirts for a long time, for a long time, including today. I've been a big fan of their athletic workout shirts. It's my standard here in the D.C. summer. But what I'm excited about is that they have stepped into the world of more casual, not formal wear, but not T-shirts, something you could wear to work, something that you could wear meeting people for drinks. And I'm excited about that move. In particular, we're talking about their commuter collaboration. The most comfortable, breathable, and flexible set of products known to mankind. So their commuter collection, we're talking pants, dress shirts, fourth zips, and polos. So sort of the workhorse clothing items of all the overloaded knowledge workers out there.
Starting point is 00:23:04 When you get the Rhone commuter collection, what you're getting is their four-way stretch fabric, which is very breathable, very lightweight, and very flexible. You can wear the same shirt to work that you would wear playing 18 holes of golf, and it's going to look great. They also have wrinkle-release technology. Travel with this stuff. The wrinkles just go away, especially as you wear it throughout the day. They also have Goldfusion anti-odor technology. I'm big on this for teaching.
Starting point is 00:23:32 I'm big on this when I'm traveling to give talks because I'm on the move. I'm up there in the classroom. I'm moving around. The rooms are often hot to have a lightweight, comfortable, breathable shirt that still looks good, it's not going to be wrinkled. It's a game changer. A really good shirt. So the computer collection can get you through any workday and straight into whatever comes next. Head to roan.com slash cal and use a promo code Cal to save 20% off your entire order. That's 20% off your entire order.
Starting point is 00:23:59 When you head to R-H-O-N-E dot com slash Cal and use that code Cal, it's time to find your corner office comfort. Let's also talk briefly about our friends at Hewel, H-H-U-E-L. As long time listeners like to know, or as long time listeners know, I like to automate my nutrition pre-dinner. I do not want to think about what I eat or drink between when I wake up and when I'm done with the workday. I want something quick and automatic that I know is healthy.
Starting point is 00:24:31 This is why I like Hewle, a black addition, a high-protein nutritionally complete meal and a convenient shake gives you everything your body needs in two scoops, including 27 essential vitamins and minerals and 40 grams of protein. Each scoop has 200 calories. So if you want a standard 400 calorie meal, you just do two scoops, put it in their shaker container, put some water, shake it up. You got what you need. It took you three minutes.
Starting point is 00:24:59 You're back in action. You can save your money investment, your thinking, your enjoyment of food, all this like I do for dinner when you're done with the workday. You can cook and spend your time. But when I'm in the middle of the busy day, I like Hewle. So the black edition is vegan. It's naturally gluten-free. It's lactose-free.
Starting point is 00:25:18 Zero artificial sweeteners, naturally flavored. Good flavor. I like their standard flavor. Low GI, omega-3 and 6, GMO-free, palm oil-free, vegan vitamins D2 and D3. They have nine different flavors if you want to experiment with what you like best. And it works out to be about $2.50 for a 400-calorie meal. So I am, anyways, that's what I do.
Starting point is 00:25:39 I Hewle when I want to automate. Let's see, Jesse, do we have, oh, here we go, Hew.com slash questions. I was looking for the URL. If you go to Hew.com slash questions, that slash questions is critical because that's what will allow you to get a free t-shirt and the shaker you use to shake up your shake,
Starting point is 00:25:58 get exactly the right amount of water in there, and shake it up easy. You want to get those for free, go to Heel.com slash questions when you sign up. All right, Jesse, let's get into some questions. speaking of slash questions, let's get us some questions of our own. Who do we have first? All right. First questions from Rachel, a 34-year-old executive assistant. I would love to know if you
Starting point is 00:26:20 have an executive assistant. And if so, how do you work together? It's a good question, Rachel. No, I don't have a general purpose executive assistant. I do work with off and on special purpose assistance for particular projects or initiatives that are going on. So if I'm in the middle of a book publicity tour, I'll work directly with the publicity team at my publisher and we'll have a system for how we coordinate to go back and forth. This summer, for example, so I'm spending this summer on a fellowship up at Dartmouth College where I'll be teaching a course and doing a lot of public events. And there is a sort of a dedicated assistant there to help with the schedule, right, because there's a lot of different public events and on-campus events that need some access to my time.
Starting point is 00:27:07 And there's an assistant there I'll work with. And I'm working with her now to figure out what's our procedure going to be for helping to triage these requests and get them fixed on the calendar. So I've worked with assistance for specific things in the past. But I don't use a general purpose assistant. I've tried it, but I don't do it anymore. I have a couple of reasons here why I found a general purpose. assistance don't work for me. One is overhead is complicated. So as we talked about in the deep dive, a big component of knowledge work is to collaboration and coordination with other people that
Starting point is 00:27:41 surrounds the actual work you need to get done. It's hard to outsource. It turns out for many things, this is nuanced, bespoke, building on particular relationships and knowledge that you have. It's not easily handed off to someone. You have to feel out who's the right person to talk to. you have to feel out their availability. It has to be appropriate that you're the one talking to them, so I'll actually consider the request. You're working with their calendar and trying to find times that works. You have to be the right amount of deferential we're required.
Starting point is 00:28:12 That's very subtle. And so a lot of times overhead or the back and forth or the information you need is so bespoke and interpersonal and subtle that it's hard to easily outsource. The second reason I don't use a general assistant is third-party gatekeeping annoys people, unless you're in a world in which that is expected. So especially if you're someone like me, you have to say no a lot. It's better that you just bite the bullet and say no personally than try to have some sort of third party gatekeeper.
Starting point is 00:28:45 I think it's just common decency and there's some respect you're showing the other person. I appreciate this. This is an interesting opportunity, but no. And when I'm saying no here, I'm talking about no to people that I know who they are. We're talking about opportunities that come across to transom where, you know, I get these all the time. Hey, you need to invest in my thing or come speak at my thing for free or whatever. If it's over the transom, then you can just have a communication policy. Like, don't expect a response and you can just ignore it.
Starting point is 00:29:13 But you don't ignore people you know or that you've met or that come from communities that you're a part of. They're part of your university community. They work for your company. They're a relative or a friend of a relative. And I think their third-party gatekeeping can be imperious. and I think it's nice to give that note directly. And the third reason I don't use a general purpose assistant is my time is something I manipulate like a chess game. I see this day is kind of getting crowded.
Starting point is 00:29:40 I want to leave this day completely open. If I need these two hours here, I just have a gestalt sense of sustainable schedules versus not. I like to choose where things fall on my calendar. I have been in situations before where someone else has access to my calendar and can put things on my calendar. I hate it. I do not want people putting things on my calendar without me because they build terrible schedules. I'll tell you this, here's the way assistants feel if they have charged your calendar,
Starting point is 00:30:09 that they have been put into some sort of high-tech digital game show where the way the game works is the more stuff you can fit into this calendar, the more reward you're going to get. It's like how to be or who wants to become a millionaire, that old ABC show from the early 2000s. Hey, if I can fit 10 more things into this day, figure out how to make 10 more things fit in. I'm going to move up to the $250,000 level, and Regis is going to get the whole crowd cheering for me.
Starting point is 00:30:35 It becomes a game where they win by keeping you as busy as possible, where to me the game is keeping things as sustainable as possible. So I want to play my schedule like a chess game. It's why when I do work with schedulers for publicity or for the summer or something like this, I always want a system where they can present to me, here are the different things, here are the different general ranges of time these things could work, and I'm the one who says in the end, put this here, put that here, put this there.
Starting point is 00:31:01 And then I'm happy for an assistant in that instance, then on my behalf, communicate that information, et cetera. I want control of my schedule. It's like a director wanting final cut. It's very important to me that I know when things should be putting on my schedule. I don't want people to do that for me. There are places where assistants work well. Executive types, C-suite types, college administrators, you're a president, you're a provost.
Starting point is 00:31:24 Your whole life is meetings. all you do is meetings. There's no, let me have an easy day and a hard day. You know you're going to fill all day with meetings, so you might as well have someone just do all that for you, make a meeting with this person, making me with that person. You know your whole day is going to get filled anyway,
Starting point is 00:31:38 so you might as well just have someone do that for you. It makes sense there. In Hollywood, people like to have assistance to do errands for them. And I guess that's nice. Hollywood people, including some podcasters I know who live out there, will often have assistance to go to the store. This is not an East Coast thing. We don't really do this on the East Coast as much.
Starting point is 00:31:58 But this, you know, can you take my car, get my car washed, pick up my dry cleaning, you know, can you grab me the burrito I like from the place or wherever and bring it back? And so, I don't know. I think some people like that. And again, that's more West Coast and East Coast. But outside of that, I don't know, general purpose assistance just don't work as well as people think they're going to be. So the right solution here, I believe, is just to do less things. the right solution is if possible
Starting point is 00:32:24 lower the obligations in your life to the point where you wouldn't even need an assistant that's probably the better way to solve the problem of overload is reduce the load as opposed to trying to introduce another person into helping you manage to load I mean that's really just again it's hard for that to be useful unless they're very dedicated they really understand you and what you're doing but for many people it's just more work than having no assistant at all. You know, this is another, I don't want to keep bringing everything
Starting point is 00:32:54 back to AI, Jesse, but we talked about, I don't know, last week or the week before, this AI null hypothesis, which was the idea, the claim that artificial intelligence
Starting point is 00:33:05 will have a minor impact at best or no impact on most people in the next five years. And my claim was, it's possible that that's going to be true. Like,
Starting point is 00:33:14 we haven't disproven that yet. We haven't seen yet enough actual major real disruptions, not hypotheticals, to say the null hypothesis is not going to happen. I actually think the issue with assistance, you know, to follow my logic here, becomes an argument in favor of the AI null hypothesis.
Starting point is 00:33:36 And here's how I connect those dots. One of the big, interesting innovations of the first decade of the 2000s was the Internet made it possible for you to have low-cost virtual assistance. Right. So now you could have an assistant without having to pay full salary and benefits to someone and have an office space for them. You could outsource it to someone in English-speaking Philippines and is very affordable. And they work for a few different people. It's very efficient. It's all done throughout the Internet. In some sense, this is like having a more powerful artificial intelligent agent than anyone's ever been able to build yet. An actual human mind that you could explain things to them in natural English and then they can just go do things. for you. A real human mind. You can say anything you would type into a chat bot. You could send to your flesh and blood English speaking trained assistant and they could go do these things for you. And you know what happened? That industry did not take off. Because even though it was affordable, people had the same issues I just summarized here. It's too difficult. The overhead, it's nuanced, it's subtle. I need to
Starting point is 00:34:41 talk to this person myself. I need to control my calendar. It takes me longer to explain this to you than to just kind of do it myself. It's not that hard to book tickets. Just click a couple buttons. I like to select my seat anyways. And so that virtual assistant market never took off. A real assistant who speaks English is way more advanced than any AI large language model that we have right now
Starting point is 00:35:04 or we can expect to have it in your future. So if even making that affordable, people who could afford it said this isn't helping my life much, it's an interesting data point. Yeah. It doesn't mean that these AI models aren't going to have other things they can do that are really, really useful and do it at a scale, and it's different and even better than a virtual assistant. But I think it's an interesting data
Starting point is 00:35:23 point that when we were given the most advanced intelligence, more advanced that anyone's ever engineered in a computer and made it affordable, it didn't solve our problem of overwork, because it's mixed up in this complicated, nuanced, collaboration, and coordination and meetings and back and forth emails. And it wasn't really easy to describe how someone else could take that over for you. In all your research, have you ever come across any information on the growth of the virtual assistant world? I remember when it was big. Ferris pushed it really hard around 2007, a bunch of articles on it.
Starting point is 00:35:56 The online community got real big on it. I don't know anyone who, maybe a handful of people. But my group appears, especially in writing and small business, are perfect target market for this. None of them use them. And they used to before? A lot of people tried them. I tried it. Oh, you did?
Starting point is 00:36:15 Yeah. And I had the same, these issues. I was like, this is not helping me. Mm-hmm. Yeah. So out of them. I think that's a useful data point. It tells us about the nature of overhead.
Starting point is 00:36:26 It tells us about what technology can and can't do to help us. I don't know. It's an interesting data point to keep in mind. Mm-hmm. All right, let's roll on. What do we have next? Next question. Dave from D.C.
Starting point is 00:36:37 I work at a research center where everybody wears a lot of different hats and projects are usually short term, usually six months, and most of us are on a couple of a time. We have been given lots of tools to navigate through this, email, jabber, like Instant Messenger, Mattermost, open source Slack, Zoom, and our newest edition, Slack. My supervisor read your book and then asked if any would like to make a communication policy document to lay out the ground rules on what a communication happens on what platform so we don't get overloaded. I stepped up to make the first cut.
Starting point is 00:37:10 Any suggestions? I thought this was relevant to today's topic because communication plays such a big role in the impact of overhead. And I mentioned one of the two ways for us to tame overload is to tame the way that overhead coordination, the overhead made up of coordination collaboration, how that unfolds. If we could tame how that coordination collaboration occurs so it doesn't spread out so much over so much of your schedule, that would help the overload issue. So writing a communication plan for your company or team could be a good way of reducing the footprint of necessary coordination and collaboration. So Dave, I'm glad you took on this challenge. Here's some random thoughts off the top of my head.
Starting point is 00:37:56 All right. If I was writing one of these things, I would say number one, email is for the following purposes. Announcing information that does not require a reply. Non-urgent questions that can be answered with a single reply. Hey, can you remind me what time this is at? Are you coming to this event next week? I didn't get your RSVP. Can you remind me which folder we were putting these files in?
Starting point is 00:38:21 Email can also be used for delivering files or other types of content. So you wanted this contract. I attached it to this message. Here you go. Keep email for those things. Anything that requires back and forth interaction. So beyond just answering a single question, This should be done synchronously, real time, or we can just talk back and forth to each other in real time.
Starting point is 00:38:46 Where should these interactions occur? Option number one should be office hours. Everyone has office hours most days, maybe multiple times a day on some days a week, well-publicized when your office hours are. This is the default. If I have something I need to talk to you about that would require more than one back and forth, I will come to your next office hours and we can just talk about it. I don't care what medium you use
Starting point is 00:39:13 to interact during office hours. It could be in person in the office. It could be on the phone. It could be on Zoom. You could just have a Zoom office with the office hours feature with the waiting room open. It could be on Slack. I think it's completely fine
Starting point is 00:39:25 to have an office hours channel on Slack where people could just come and start slacking. You go, the key is you want real-time synchronous during those set hours. If the interaction requires multiple people, So you're about to use that CC button. You should have regularly scheduled docket clearing meetings for your team, probably twice a week.
Starting point is 00:39:47 There should be a shared document that accompanies these meetings. Throughout the week in between the docket clearing, if something comes up that needs to be discussed as a group, you add it to the shared document. When you get to the next docket clearing meeting, you look at the shared document as a group and you go through it piece by piece and try to tackle. each of the items. So this could be a big discussion. We need to figure out a new strategy,
Starting point is 00:40:11 or it could be a scheduling decision. We need to set up a strategy off-site meeting when is good. Let me type that in our shared document at the next docket clearing meeting. There will be a point where we get to that. We say, okay, everyone, open up your calendars. Let's find a time right now. So if you need a C, what you would have used, a C-C message for that has multiple back and forth, wait till the next regularly scheduled docket clearing meeting. If all else fails, then you can go to the custom scheduled meeting. All right, you and I have to just set up a meeting to talk about this. We can't do it in office hours for whatever reason.
Starting point is 00:40:51 We can't do it in docket clearing. Only then do you fall back on a normally scheduled meeting. You need some sort of automated process for setting up meeting. So either you can expose calendars with available time. or just keep, I like this method, a text file of available meeting times for the next few weeks and you just email that to the person
Starting point is 00:41:10 if they select one, you schedule that and take it off the list. This gives you more control and it prevents the person you're talking to to having to go to a third-party app. So I like that method as well. But if you're going to schedule a custom meeting, that too can't require more than one message and a reply.
Starting point is 00:41:25 So we're never doing multiple back and forth over email. We're never doing unscheduled slack. Everything happens during a planned time. the custom scheduled meetings will be rare if you have regular office hours and docket clearing meetings. That will cover 80% of what might have been a meeting otherwise, and it leaves the meetings that remain to be quite reasonable. I would also recommend in this shared communication document that shared documents and folders are heavily used to collect information that needs to be accessed or updated by multiple people. Never, ever, ever use your email as a knowledge management system.
Starting point is 00:42:00 everything goes to a shared document that you can point people to that people can edit and leave comments. Other people can come and check. So that technology should be used a lot as well. Do those things, Dave from D.C., put that in your communication policy. You are going to see the footprint of the necessary overhead. This communication, the coordination, collaboration is going to plummet and is going to make the same amount of execution require a lot less time. And none of these tools, nothing here is a fancy tool. nothing here is you need some whatever you said jabber or matter most you don't need anything complicated
Starting point is 00:42:34 you can implement these with the simplest google workspace whatever tools that's not the issue the issue is the processes that surround them so there you go that's my rough draft of a communication policy all right jesse where we got all right next question is from spiro's hey cal and jesse it's spiroz from episode 220 remember he's a live caller oh live caller yeah i have a question about overhead spiral. I took on a bunch of small but new distinct commitments. In isolation of them, none of them are a big deal, but combined, they have been exploding amounts of overhead. It seems like overhead grows exponentially with each new commitment and responsibility. Am I on to something? Well, Spiros, you are on something when you're noting that as you get more
Starting point is 00:43:22 stuff on your plate, the cost of that seems to grow much faster than the amount of work you're adding. So if we do want to use sort of nerdy terminology and think about plotting the growth of effort required or effort generated on the y-axis and the x-axis being number of tasks, I would say that curve is nonlinear, super linear for sure. Is it exponential? Well, maybe we're getting a little too fine grain there. But super linear, I think, is what's important here. What that means is the amount of effort required increases faster than the amount of work. So doubling the amount of work, the amount of obligations creates more than twice as much effort. And the reason is here is the interaction of overhead.
Starting point is 00:44:06 So this all kind of comes back to what we've been talking about this whole episode. As you add more tasks, they bring their own collaboration coordination coordination overhead, the emails, the meetings, the back and forth required to support the task. These overhead requirements begin to interfere with each other. So now you have meetings that have to fit around other meetings. you have emails that are extracting you from these emails, and that begins to slow down the rate at which you're able to successfully coordinate. So if I'm only coordinating one thing, it requires a lot of back and forth and some meetings.
Starting point is 00:44:38 If that's all I'm thinking about, I can be locked in there. We can get that done without too much effort. If I'm coordinating three things simultaneously, it's not just the actual literal emails that have to be sent or meetings you have to go to. You're slowed down, your context shifting back and forth, and you're stepping on each other's toes, which makes the coordination task even more complicated. So that's one way that you begin to increase the effort super linearly. The other thing that happens is you pretty soon start taking up so much of your schedule that the execution of the work slows down. I have so many meetings
Starting point is 00:45:09 and have to keep checking email so often. At a time, it requires me to actually finish the things slows down. And an interesting property of overhead is that it's persistent so long as the task remains open. So it's not like this work has 45 minutes of overhead. And once that's done, it's done. No, no. It's you have roughly this rate of overhead per week for this task until you get it off your plate. So as you get more and more overhead stacked up, the work that you're trying to stretches out. And so this overhead follows that work. And it keeps stretching it out, right? So it just lowers the rate at which you're able to execute. And then more work is going to pile up behind because you're not getting things done fast enough. That creates more overhead.
Starting point is 00:45:52 So there is this feedback loop effect to overhead. It doesn't take much before you have this serious cost on how long it takes to do work. And again, it's such an important point because so often, especially the management types, think about work like a computer processor. Why not just fill up this queue with all of these op codes that are coming up so that we're ready to go. As soon as you finish something, there's always something you can work on. But that's not the way it actually operates in the human brain. The idea of like, let's just keep your plate super full so you're never bored. It doesn't work because the stuff on your plate in this metaphor is also putting off
Starting point is 00:46:31 noxious fumes that's making you nauseous. It's pretty good metaphor, right, Jesse? You're trying to eat the food. You're trying to eat the food. But the food's putting off fumes that's making you nauseous and it slows down how fast you eat the food. Yeah. And the waiter keeps bringing more stuff over.
Starting point is 00:46:46 And I think that's what's happening here. And we're not taking that into account is that it's not costless to have a lot of work piled up. The support of that work piled up, whether you're executing the moment or not, takes up your time, and then you can't execute as much. And so the actual rate at which you accomplish stuff really does go down. Again, it is an ineffective way to deploy cognitive resources. If we're going to be purely economic, to run a knowledge work sector by saying, let's just pile as much work as possible on your plate. and that way you'll always have something to do makes no sense
Starting point is 00:47:21 you're robbing Peter to pay Paul the rate at which actual work gets done goes down. If you had a way to have a central holding tank for obligations and I only gave you one at a time, maybe in the moment you're frustrated. She's like, look, all these things over here no one's working on. But here's the real question.
Starting point is 00:47:36 How long does it take before everything in this holding take is done? Way less time than if you start by just giving that all to people from the beginning. You want that overhead to be isolated, from your workers until they really can put all their attention on executing that. Workload management is the biggest thing we're not thinking about a knowledge work. If we come away with one thing from this episode, it should be that message.
Starting point is 00:47:57 Workload management is at the core of the burnt-out crisis. All right, Jesse, what do we got next? All right. Next question is from Chris, a 19-year-old student from California. I really enjoyed your deep dive on the different types of stress and have been thinking about how it can factors it into creating a career that. that will allow me to have a deep life. I have a high tolerance for delivering on expectations,
Starting point is 00:48:21 a moderate tolerance for uncertainty, and a low tolerance for overload. What type of knowledge work jobs would match these preferences? Well, Chris, your profile is similar to mine. For people who don't remember the episode he's referencing, we did an episode where we talked about different sources of stress and knowledge work and why it's important to understand
Starting point is 00:48:42 which stresses are more poignant for you than others, Because that helps in your design of your career. You want to design it to be away from the sources of stress that in particular push your buttons. So Chris is saying, I have a low tolerance for overload, but a high tolerance for expectations. Hey, you get this done. Make it good. I don't care how you do it. But we're definitely going to evaluate what you do and it better be great.
Starting point is 00:49:06 But meanwhile, you're on your own. That's the profile he likes. That's the profile I like as well. It's stressful because you've got to predict. produce. Here's the money. Write me a book. This book better be good, but we're not going to bother you until you're done. You got to produce, but you'll be left alone until you do it. So, Chris, what I'll tell you, you're only 19, it says here. So you got some time. But I have to say jobs that are at the extreme ends of that tend to be creative endeavors. So like book, writing,
Starting point is 00:49:38 screenwriting, art, computer programming, etc. where you go and apply a skill to create something that is then unambiguously assigned a value. Do people buy this book? Does this movie make a lot of money? Is this program something that works really well and solves a problem people want? Those are the endeavors where you can get low overhead, high expectation. You can get that particular tradeoff.
Starting point is 00:50:00 And these can be tough markets. These are winner-take-all markets, right? You have to be really good. And you can't bluff your way out of not being good. You can't bluff your way out of being not good by busyness, by responding to a lot of email threads, by volunteering vocally, by just sort of being around a lot in the office,
Starting point is 00:50:18 these pseudo-productive strategies, which are very common in knowledge work, don't work if you're in a high-expectation, low-overhead type of profession. On the other hand, these professions are great if you succeed, especially if that matches your type. They can be highly rewarding. When it take all market,
Starting point is 00:50:33 tends to reward to people towards the top, and it gives you that nice balance. So I'm telling you that, that you're going to have to really take some care to orient yourself towards one of those jobs, it is very difficult to take a standard knowledge work job and re-engineer it into a job with low overhead but high expectations for performance.
Starting point is 00:50:54 Most jobs are essentially set up in such a way that they're not able to support that particular balance. So you have to be thinking as you come out of college, you have to be putting yourself onto a rarefied career track, probably focused on high-skilled creative production that makes that trade-off possible. which means right now you need to be focused on skill, skill, skill, deliberate practice of the skills that matter,
Starting point is 00:51:17 learning from mentors about how the industry that you care about actually works, what separates the good from the bad, making sure you're not writing your own rules about how you want that world to work, but figuring out how it actually works. That's what you should be focusing on now because the paths that are going to give you that trade-off, as I've learned, are not very common. All right, let's do one more question, Jesse.
Starting point is 00:51:39 Sounds good. We got a question from Megan, a 30-year-old pretext. preacher from Arkansas. What do I do after my deep work session? I have a job with incredibly minimal overhead, so shallow work is rare. After my deep work is done, I still have other projects I can work on, but is it effective to go beyond the deep work limit of four hours? So Chris, that's the job you need. Megan's. You need to become a preacher in Arkansas. I put this question in here in part because look what happens when through whatever happenstance of the job construction, you strip out overhead.
Starting point is 00:52:12 There's not a lot of coordination or collaboration you have to do. The amount of time it actually takes to do the key work well, it's not that much. Three, four hours a day, Megan is delivering sounds like everything she needs to. And so I want to, before I even give any useful advice to Megan, I just want to underline this idea that the actual amount of hours to produce a good amount of value is small. And most of what we do, like we saw in that Microsoft data from the top of the show, is servicing work with unnecessary haphazard complexity and schedule impacts. I think that's why so many knowledge workers are frustrated because we know deep down if we could strip away this haphazard schedule destroying nonsense, the actual stuff we do that matters, it's going to take three hours a day. We're going to be like Megan. We're going to be wondering, well, what should I do with the rest of my time?
Starting point is 00:53:05 Megan, for you in particular, look, you're getting the stuff you need to get done well. Don't add overhead in there. Don't add shallow work. You can add another endeavor onto your plate. Maybe it's a secondary professional endeavor. Maybe it's a serious personal endeavor, something in the community or in yourself that you want to invest in. But I would say enjoy it and don't feel guilty. You're working probably harder on stuff that matters than most of your really busy friends.
Starting point is 00:53:32 You're just avoiding the nonsense stuff. And there's no valor in the nonsense. There's no valor in the two hours I spent in my email inbox. There's no valor in the let's just hop on a call and check in type Zoom where nothing actually gets done. There's no valor in that. There's no craft in that. That is just the side effect of approaching this type of work with very little structure of foresight into what makes sense. That's an accident.
Starting point is 00:53:56 It's a car crash that we can't look away from as we drive past. So don't feel bad that you're only working four hours a day. That's more by far than what most people are actually probably getting done. All right, well, I want to talk about something interesting, switch gears. But before we do, let's briefly mention another sponsor that makes this show possible. That's our friend at Zoc Doc. Zoc Doc is the only free app that lets you find and book doctors who are patient reviewed, take your insurance, are available when you need them,
Starting point is 00:54:25 and treat almost any condition under the sun. You know, I'm of an age now where people I know have a lot of. lot of reasons to see various medical care professionals. As you get towards middle age, a lot of stuff goes wrong. I need a dentist. I need a dermatologist. Oh, my primary care doctor just left. That just happened to me, by the way. My primary care doctor is leaving the practice. What's going on? Retire? He's switching to like a concierge practice somewhere, but not near my house. So I'll be dock docking soon, right? But this happens, right? How do I find a doctor? And what we typically do is, I don't know, ask a friend and see if that person's available, they're not, they don't take
Starting point is 00:55:06 your insurance. This is where SOC doc comes in. It's an app that says, we've invented the internet. Don't we think we should use the internet to solve this problem? You're looking for a new primary care physician, Cal, do a search for your area with your insurance, for doctors who are taking patients, pick a couple whose location looks good, and then read reviews from real patients. Oh, people really like this practice.
Starting point is 00:55:29 Click the button. We got a new doctor. to reach out to and you get to what you're looking for. It makes so much more sense than just asking a few random people, hey, who do you use and just hoping that they actually have availability. I also like that once you are in the ZocDoc ecosystem, their software makes it easy to deal with that professional. You can do paperwork and check in for your appointments
Starting point is 00:55:53 and do stuff online or ahead of time. That makes it really easy as well. So go to Zocdoc.com slash deep and download the Zocdoc app for free, then find a book at Toprated Doctor Today, mini available within only 24 hours. That's ZOC, doC.com slash deep. Zocdoc.com slash deep. Also want to mention our longtime sponsors at Blinkist. The Blinkist app enables you to understand the most important things from over 5,500 nonfiction books and podcasts in just 15 minutes.
Starting point is 00:56:33 So you're interested in a book. If you subscribe the blink, you get a short summary. Actually, if you subscribe to Blinkist, you get a short summary of that book called the Blink. It'll take you 15 minutes. You can read it or listen to it. And now you have all the main ideas. Interested in a long podcast interview, hey, should I listen to that? Get the Blink.
Starting point is 00:56:53 15 minute summary of the main points. What I like about this is that it allows you to triage books. It allows you to figure out. out, hey, should I read this book or not? Let me just go through the blink. Get the main ideas. Ah, I've heard that before. Let me read this one.
Starting point is 00:57:08 Oh, that sounds interesting. Let me buy that book. I think of Blinkist as a sidekick in trying to actually cultivate a deep reading life. That's how I use it. It's how Jesse uses it. Jesse, right? You keep your list of books that you're interested in reading. Yep.
Starting point is 00:57:27 And then when you try to, it's time for you to buy a new book, you will take the things from the top of the list, download or listen to the blinks and use that to determine which one you actually buy. Yeah, just go to the app and read it up and then go from there. Now, are you a read the blink type of guy or listen to the blink type of guy? Read. You're a read the blink type of guy. I'm a listen to the blink type of guy because I have a lot of downtime where I'm, I don't know,
Starting point is 00:57:53 folding laundry or commuting. And so it's like, great. I can listen to this blink on the fly. Yeah, it's a good point. I should factor that end. But I read faster than I listen because you can kind of skim. Yeah. But so you're right.
Starting point is 00:58:09 I guess I listen if I'm on my way to the car. And like, why don't I just like load up this blink. I just heard about this book. Or I don't know if this is good traffic safety. You hear an author mentioned like on NPR. You're in the car. And then at the next stoplight, for sure people stoplight. The car's fully stopped.
Starting point is 00:58:28 You can be like, let me just get the blink for that book and. listen to it. And just like right there in the car. I don't usually get all the way through the blink. I usually can tell pretty quickly. It's pretty effective. Yeah. Especially if it's a book I don't want to read.
Starting point is 00:58:41 The blinks do a very good job of making that. Not that they're being negative, but it's just they're clear. But I know what I like and don't like. And so pretty quickly with a blink, I can say, oh, I know what that book's like. Yeah. Yeah, okay.
Starting point is 00:58:52 I've read that before. No, no, no. I'm not going to read that. So it's cool technology. They also have this new thing called Blinkis Connect. that allows you to share your premium account with and get two premium subscribers for the subscriptions for the price of one. So with Blinkets Connect, you can share your account with someone you think might like the service.
Starting point is 00:59:11 That's cool. So right now Blinkist has a special offer just for our audience. Go to Blinkist.com slash deep to start your seven-day free trial and get 25% off a Blinkist premium membership. That's Blinkis spelled B-L-N-K-I-S-T. Blinkist.com slash deep to get 25% off any seven-day free trial. Blinkist.com slash deep. And remember for a limited time,
Starting point is 00:59:31 you can use Blinkus Connect to share your premium account. You'll get two premium subscriptions for the price of one. All right, well, at the end of the show, I often like to do a segment that I call something interesting. I just take a cooler interesting thing that someone email to my interesting at calnewport.com inbox, and we talk about it on the show. Today I want to load up an article.
Starting point is 00:59:57 Someone sent me. This came from the New York Times, the date of this article is April 19th. I'll pull this up on the screen. If you want to watch, go to YouTube.com slash Cal Newport Media. This is the end of episode 248. This article is called
Starting point is 01:00:11 The Future of Social Media is a lot less social. The subtitle reads, Facebook, TikTok, and Twitter seem to be increasingly connecting users with brands and influencers to restore a sense of community. Some users are trying
Starting point is 01:00:27 smaller social networks. Well, Jesse, I have been talking about this for many years. My very first article for The New Yorker in 2019 was titled, Can Indy Social Media Save Us? I've done quite a few podcast segments and articles since then. This is my view of the future of social media on the internet. Many more platforms, many more models for these platforms, subscription-based, you know, not all just advertising-based.
Starting point is 01:00:56 the idea, the appeal of these platforms is going to be more of a focus on particular niche audiences or topics. People are going to have a stronger connection to these platforms because of that. They'll actually know people on there. These connections will feel richer. And there won't be any particular dominant platform that people feel a social obligation that they have to use it. So this article is making that point. that as these existing platforms move more towards distraction, just let's just get you information we think you want to see,
Starting point is 01:01:29 people will go elsewhere for social connection. Now, I wrote a piece that got at the core of these dynamics through the New Yorker piece from last summer. It was called TikTok in the fall of the social media giants. That was the core dynamic I uncovered in that article, is that TikTok, which has no real reliance on social connections or social graphs, it just feeds you content. you don't care where it's from.
Starting point is 01:01:52 It just feeds you stuff. It thinks you will like, and it learns from you to get better and better. It's feeding you those things. As TikTok got more successful, Facebook, Instagram, Twitter, they've moved their model towards that
Starting point is 01:02:05 let's feed you the most distracting possible information because you get more engagement in the moment. It's a sugar-high attention capture. By doing that, they made their platforms much less about people you know or interesting people, curating each other and extracting the sort of hubber cybernetic curation,
Starting point is 01:02:23 trying to extract really interesting articles that are floating around Twitter, and became much more, just look at this, look at that, look at this. Here's a nice, look at this person moving in a weird way, listen to the sound, listen to that sound really interesting. And by doing so,
Starting point is 01:02:35 they got rid of any sort of first mover advantage, they got rid of any sort of hard to compete with social network-based model that no one else can come along and replicate, and they're all just now purveyors of what they think is the most interesting, possible information. That is, I argue, the precursor of that whole monopoly era of social media starting to crumble. And instead, it will be many, many more smaller social applications and
Starting point is 01:03:01 apps and networks. Meanwhile, the big money is going to be in these distraction plays, and that's just going to be flavor of the week. TikTok is popular right now. A year from now, it won't be TikTok. It'll be something else, doing some other sort of crazy thing. Eventually, it'll just be some app that you plug a wire into your brainstem and it just like makes you feel good. and then after a while we realized we already solved this problem in the 60s. It was called heroin. We'll just cut out the middleman
Starting point is 01:03:28 and the only app we need is one we press and someone brings us heroin because that's kind of where these algorithmic distraction plays are actually going. The future of social media is a lot more like heroin. Interesting article. That's a hot take.
Starting point is 01:03:40 Anyways, the New York Times is catching on to what I've been arguing is the unusual situation was the last 10 years. The unusual situation is where we only had three platforms that everyone had to use because it was too hard to replicate their underlying social networks. That's not no longer the case. We long ago moved our personal communication to text messaging apps and now we're going to move our digital acquaintance community communication to more bespoke apps.
Starting point is 01:04:07 And I think that's all great. Just to kind of tell you what my favorite bespoke social online social network group is right now. Yeah. It is. you, the comment section of talknats.com. Yeah. And I mentioned this before on the show, but I might want to write something about this because it's a, I lurk on these comments, right?
Starting point is 01:04:30 It's a game thread for every game. And they all know each other. Like, hey, how was your trip to Florida? Like, I'm sorry to hear about whatever. And it's like a group of people. And I don't know. I'm assuming they're all upper middle age men, baseball fans with like time on their hands.
Starting point is 01:04:46 They follow the games. They just talk back and forth with each other. and they know each other, and they narrate the games, and here's what's going on in my life. And it's bespoke, and it's probably like 100 people that are regularly involved. And I'm like, this is great. This is the internet at its best. Like, I can't gather a bunch of dads to watch baseball every night,
Starting point is 01:05:03 but, like, I could go on here and feel that group. That's like the future, because it's also the past of digital social media. It connects you to people you otherwise want to be connected to that share interest. You can, together in an emergent fashion, create a culture around your online gathering. I mean, there's no reason to have to have one platform that a billion people use. Do you ever chime in? I don't have an account. I should.
Starting point is 01:05:25 I kind of want to write an article about them, like about this topic as an excuse to just sort of, I don't know, hang out. I'm interested in who these people are. It's all part-time, you know, the people who run the site. But they'll do a typical game, even a night game. So, you know, the NASDA just had a good road trip and they're in San Francisco. And so we're talking like 945 East Coast start times. you'll have 7,800 comments on the game thread. And it's just people, they'll stay up.
Starting point is 01:05:53 So like the 100 have like a seven apiece? Yeah. Yeah. They'll update each other. I don't know. I think that's, so when I see that, I'm like, how this makes me feel good.
Starting point is 01:06:01 When I go over to Twitter, I just feel really bad. So if I go to see like discussion on Twitter about the nationals or something, then I just feel bad. There's always like some terrible, I don't know. It all just, it's just, it's too big. It's too big. it's like me and my friends want to watch the game,
Starting point is 01:06:19 but we're going to watch it like in the middle of carnival with like 100,000 people around, like everyone's drunk and like everyone. It doesn't, it's not natural. The Dunbar number's too large. So anyways, I like this.
Starting point is 01:06:32 The future social media is a lot less social. I've been saying that now that other people are saying it, I think maybe it really is coming true. All right. Well, anyway, speaking of things coming true, I should probably wrap up this show. Thank everyone for listening.
Starting point is 01:06:45 We will be back next week with another episode. of the podcast. And until then, as always, stay deep. Hi, it's Cal here. One more thing before you go. If you like the Deep Questions podcast, you will love my email newsletter, which you can sign up for at calnewport.com.
Starting point is 01:07:08 Each week, I send out a new essay about the theory or practice of living deeply. I've been writing this newsletter since 2007. 70,000 subscribers get it sent to their inboxes each week. So if you are serious about resisting the forces of distraction and shallowness that afflict our world, you've got to sign up for my newsletter at calnewport.com and get some deep wisdom delivered to your inbox each week.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.