EverydaySpy Podcast - EXPOSING CIA Hate Manipulation Tactics

Episode Date: August 3, 2026

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I saw my friend on the other side of the street. I was heading to school with the kids. I let go of mom's hand to wave. I had already forgotten their lunches. I ran over to hug her. She came out of nowhere. And then... It stopped.

Sometimes the moments that never happen matter most. Volvo's automatic emergency braking helps ensure a safe ending for everyone. Learn more at VolvoCars.a. I want to break down the psychology of hate and teach you how you can use all the hatred in the world around you to actually benefit you. My name is Andrew Bustamante. I'm a former CIA intelligence officer. And CIA taught us that hate is actually a very predictable and very useful tool when you understand the anatomy of hate and how hate works in the brain. In the world we live in today, there are over 917 organized hate groups. If that number isn't mind-boggling enough, consider the fact that there are over 2.1 million hate comments online every week.

That means there's over 12,800 hate-based negative comments online every hour. That is an incredible amount of hateful comments and negative energy that's just thrown into your daily life every minute of every day. Now, when we talk about hate, the first thing to understand is where hate comes from. Now, inside of our brain, we have a paleo-mammalian brain or a back brain and a prefrontal cortex or a logical brain. And these two brains are always working together. One of the ways that these two brains always work together is to preserve our survival instincts. Our brain is there to keep us alive. It's there to help us survive. It triggers in us an immediate decision to either fight or flight.

What people don't understand is that the actual default human reaction to fight or flight is not to run away. The core human reaction is actually to fight. When you fear the unknown, that means that you don't actually know how much fight you have to invest in order to win against this threat. Your brain is actually inherently lazy. The brain's objective is to conserve resources, conserve energy, conserve calories, and do as little work as possible to reach the end goal. Hate happens because hate is at the intersection of low mental resources, and our core instinct to fight. When you don't know what to fight

and you don't know how much fight you have to give, the easiest thing you can do is simply dislike or hate the thing you have to fight. And that's why you see so much of it. That's why you see so many negative comments. That's why you see so many negative reviews. So much online bullying, so much harassing, so much negging, so much shaming, all the teasing.

It all comes from this relationship that we have between being able to engage in a fight without risk in a way that we feel protects our survival. It's a human need to survive and therefore it is actually a default human process. You hate, I hate, and people hate us. It's all very natural and it's all tied to our own human psychology. So if there is so much hate happening in the world, how do we turn that hate from something that hurts us and saddens us and shames us? how do we turn it into something positive?

Now, on top of all the negative comments and negative feedback that comes from people who are directing their hate, there's also a second strange mental benefit that comes from the people who choose to exercise their hate, which means they are part of a group that seems to value the same values. And what ends up happening is that in-group bias that we feel by hating the same things start to make us feel like we have to belong to the group that we belong to. So even though everyone in the group may have met because they hated one thing, as the group starts to hate other things,

each individual in the group feels pressure to also direct their hate towards these other areas where they may not actually have any strong emotions at all. The in-group bias is so strong, it actually convinces a large group of people to direct their hate in whatever direction one or two people in the group dictate. This in-group bias is really dangerous because it creates a sort of group effect. You've seen this happen when large mobs of people turn mad because their anger, their frustrations, their fear, their hatred is actually being directed not by themselves as individuals. The psychology of hatred is a very powerful and important thing you need to understand if you ever plan to take all that hatred that's directed at you and use it for good.

Now that we understand the psychology of hatred and where hate comes from, let me let you in on a secret that CIA gave me about how to turn hatred from something negative to something. positive. Three main points to understanding how to transform hate into something powerful and productive for your own success. First, you need to understand that if hate is based in this idea of threats, a threat actually has two different parts. There's the part that threatens you, but then there's also the part that threatens others. So what actually happens to human beings, in our pursuit for survival, our instincts tell us that we have some threats we want to avoid, and other threats we actually want to partner with and stand beside. You know exactly what this feels like because you've always loved being on a winning team. You love being on the football team with the best quarterback.

You love being on the soccer team with the best shooter. You love being on the cross-country team with the strongest runners. Threats are actually an attractant as much as they are a deterrent. So for every person who sees you as a threat that they want to fight, there are other people who see you as a threat that they want to partner with and stand beside. The second important lesson is that negative attention is still attention. Now, there's a famous quote from Donald Trump that says that all press is good press, because Trump has never shied away from bad press or good press.

And he's correct. Through the lens of marketing and business, all media, all press is good press because it advances your notoriety, it advances your attention, your awareness, and your reach. They are still perceived as engagement by many tools. In the age of social media, all that negative feedback, all those negative, comments, all those negative reviews actually feed the algorithm behind the social media engines that increase your reach. So what that means is all the hate and all the negative comments out there actually increased your reach, increased your engagement, and get more people to see you

and discover you, your business, and your content than ever before. So instead of looking at the comments and looking at the feedback that you get as negative or positive in terms of the content of the comment itself, the algorithm behind the social media engine is driven by engagement. That means the people who hate you are actually helping you and they don't even realize it. The third lesson is probably the most important lesson and the one lesson I want to take home with you today. This is a concept that's just as true in business as it is on the battlefield. You have to divide to conquer. Hate creates an in-group bias and it creates a group of people who stand opposed to you. So right away you see that the division that hate creates,

It forces people to choose a side, either the side that hates you or the side that supports you. But at the end of the day, what you're getting is the people who support you, the people who believe in you, the people who trust you, the people who want to be with you are standing to your left and to your right, and the reason they're there isn't just because of what you've done, but also because of the people who have stood opposed to you. You want people to see you as the enemy, because then their enemies will see you as their friend.

Now, all this conversation about hate and the psychology of hate and how you can use hate to your own advantage may sound great in theory, but what does it actually look like in practice, in real life? Now, I'm a former CIA intelligence officer. About 50% of the American population hates me. They don't like what CIA stands for. They don't trust CIA. All the conspiracy theorists and all the disillusioned Americans out there that believe in deep state, there's a huge group of people out there that immediately dislike me and immediately leave hate comments about me just because I am a,

former CIA officer. So right away, there's already a divide. For everybody who immediately hates me because of my background, there are just as many people who immediately like me and who immediately listen to me because of my background. If there wasn't such a contentious issue specifically related to my background with CIA, people wouldn't really know who I am one way or the other. They wouldn't really know whether they like me or whether they don't like me. A second area in my life where I use a psychology of hate to my own benefit is with my customers. I want to serve my customers at the highest possible level. I want to give them real solutions to real problems that really work. And the only way I can do that is if the customers I serve do what I tell them to do in the training that I deliver

to them. In my business, I don't want that to happen. I want people to practice what they learn. So hate actually helps me in my business because the people who hate me, the people who dislike me, the people who distrust me, never become customers. And that means I never have to worry about the customer dissatisfaction. I don't have to worry about refunds because those people. simply never become customers. On the opposite side, the people who do become customers are people who believe in the product, who believe in me, who believe I'm trying to do the right thing, and that my background with CIA and the intelligence skills that I bring to the table are real and genuine, which means that when I teach them those skills, they use those skills and they see

their own success, and that turns into more customers, more sales, and more positive reviews. So right away, hate helps to separate my customer base into non-buyers and future buyers. and I get a chance to serve them at the highest possible level because I'm not wasting any of my time trying to convince a hater that they shouldn't hate me. The third and final place where I really take advantage of hate in my business, I create videos, I create podcasts, I create ebooks, I create blogs, I create interviews. I create a ton of content and all of that content has to find a way to reach an expanding audience. Even if eight out of ten people who see my content say something negative or leave some negative comment,

That's okay with me because they're driving engagements so that I can reach the people who actually do want to hear from me. And even more important than that, when that piece of content does land in front of the right person who does want to learn the skills that I want to teach, they don't choose to stand on the side of the person who hates me. Instead, they choose to stand on my side. And when that person has success, I win. And the same thing is true for you. Hate is a core behavior inside a human's survival instinct. It simply means that they see you as a threat.

That's a really powerful lesson to understand. If you want to see a powerful example of this in my own content, just take a look back over the last two or three videos that I've made before this. You will see all of the negative comments that are listed in my videos. And right alongside all of those negative comments and all of that hate talk, you will see people defending me. You will see people voicing their confusion as to why people are so upset. Understanding the psychology of hate is a massive tool in you getting an unfair advantage

over all the haters in the world around you. If this lesson impacted you, please leave a comment below. If you leave a positive comment, I would love that, and I would love to hear your feedback. So if you want to leave a negative comment, if you want to leave something hateful, if you want to go ahead and troll me from somewhere behind some anonymous handle,

I invite you to do so here. Thank you very much, folks, and I can't wait to see you next time.