EverydaySpy Podcast - Rewire Your Brain to Get Anything You Want (CIA's Dark Method)

Episode Date: February 2, 2026

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The Hilton sale is on now. Book on Hilton.com or the Hilton app and save up to 20% to get the stay you expected. When you want savings, not surprises. It matters where you stay. Hilton, for the stay. There's two types of memory. Most people know there's two types of memory.

Photographic and. Pornographic and photographic. There you go. Short term and long term memory. And CIA teaches us that not everybody has, well, nobody has both. Everybody's mind is cognitively wired for one or the other, short term or long term, which means we all have a memory deficiency. It's just what is the memory deficiency.

You have some people who can remember things for years. My grandmother was one of the people who could just have, detailed memories that she held on to for decades. She passed that to my sister, right? And her eldest daughter. So in my, in my family

line, grandma was a fucking encyclopedia. She had four kids. Three of those kids can't remember Dick longer than like two days. But one is an encyclopedia like her. My mom had three kids,

of which only one has that incredible long-term memory, my middle sister, just incredible. Like, I don't even know how to describe it, incredible. I have a short-term memory. So I have a strong short-term memory, but it's really, really hard before CIA. It was very, very hard for me to be able to retain things I wanted to retain. Even the things I knew I wanted to retain, I didn't know how to retain them. What constitutes a short-term and long-term? So when you have an experience, when you get new information, your brain will basically buffer every seven seconds. So you have seven seconds to determine whether or not what just happened gets retained or not. Now, here's a, here's kind of a fun exercise for you

and for all the listeners who aren't already raw dogging. So if you just take, just sit where you are and consider the fact that you have how many senses, five senses. Now, I'm talking to you, so you're using your auditory. We're sitting in this space and you have perfectly fine visual cortex. So you have, you're using your sight. You're also using your sense of touch. You're also using your sense of smell. You're also using your sense of taste. Whatever you're holding in your hand is very likely what you're tasting right now. That's true. Right. What are you feeling physically right now? My feet on the ground. I'm sitting in a chair, resting on the table. Right. So you've got the weight of your sweatshirt. You've got the squeeze of your hat around your head, whether or not you have any

itch in your beard, right? And then you're probably smelling nothing. but if you actually focus on what you're smelling, it might be air conditioning. Aquaccio. Is that what you are? I don't know. That's what I'm assuming. It's a wonderful cologne.

Oh, I don't have. I should start wearing a cologne because it's probably better than what I actually smell like. I'm trying to fake it for the people at home. You know what I mean? I smell. I smell. I smell beautiful.

Especially for all the beautiful women watching. I smell wonderful. That's true. So you're actually using all five senses. So let's just focus on just one sense. Focus on just your eyes. You've got what you're looking at, which is me.

I can tell from the center of your eyes. But then you've also got everything in your periphery. So all five of your senses are just like what's happening with your eyes. What you're focused on plus all the periphery. So just think about how many bits of information your brain is receiving in any given nanosecond because it's getting everything you're seeing, everything you're smelling, everything you're feeling, everything you're tasting, and it's getting it all at once all the time. Your brain doesn't choose not to absorb.

information. It chooses to buffer it out if it's not important. So you're just like you, you could stand up right now if you needed to and you'd be in balance, right? You could call out someone's name right now, no problem. You could hear your name if it came from four rooms away and it was really faint. You have the ability to connect any information that comes up. So your brain is always taking that information in, but every second seconds it buffers it out. So when it comes to making a memory, what's happening is as your brain is constantly going through the seven second cycle, it's dumping 98% of what it gets. And it's only retaining the 2% that's interesting in the current moment.

And then it makes that determination, cleans out the old to make space for the new, carrying over only the 2% that's relevant in the moment. And then seven seconds later, it does it again. Seven seconds later, it does it again. So what's happening there in your short-term memory is you're able to carry what's relevant and important to you for the first 15 to 21 seconds,

which is three cycles of seven seconds. And then your brain has to decide whether or not to move that from this buffering short-term memory into a more permanent long-term short-term memory, which basically lasts seven minutes. So you've got this window of time. So now, if we were to stop talking right now

and completely change a subject, for the next seven minutes, you would most likely be able to come back to this topic and still remember most of what I said. but in 45 minutes you struggle to remember what I said unless this stays relevant throughout the conversation.

So that's how short-term memory works and short-term memory is what most of us are gifted with. I think I actually lean probably more towards short-term but like in like the seven days kind of window. Like I can remember like the pods that I did seven days ago but then you start going deeper and I'm like, oh, I think that was this, I think that was that.

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is click on the first link in the description below or scan the QR code on your screen to start your spy quiz now. I want you to discover your secret spy superpower and use it for good before somebody else uses their power against you. And I think I exist more in like the short term phase. And that's what most of us do. So then how do you improve your long term memory? So you actually start to focus on now that you understand how short term memory works, let me ask you a question. If you want to remember something, how do you move it from short turn to long term? If I had a guess, I would say probably like acute awareness in the moment and then trying to create pneumonics either through one of the five senses to recall it later.

Am I crazy? You're not crazy. You're actually not too far off. You don't have to create the pneumonics because what allows your brain to carry something into long-term memory is relevance. Remember, your brain is wired for survival. That means it wants to remember the things that are the most important. to its long-term survival. You're a dad.

I'm a dad. I love being a dad. I hate losing memories about being a dad. I hate it. I see a cute smile. I know at some point there was a cute smile, but I can't quite remember the smile, right? Like, I can't quite remember

what my wife looked like the day she gave birth. I can't quite remember the first time I held my kid. I can't quite remember every time that I soothed him to sleep or I soothed my daughter to sleep. I'm guessing that you can kind of relate to this. But when you think about it, you're like, I wish I could remember all those things. They weren't important to your survival. There were a few moments along the way that your body, your brain was like, I have to remember this forever.

How you made that baby burp. So now it's really easy to make the baby burp because you move that into long-term memory. Now that my kids are 12 and 8, I don't remember how I burp them. I kind of have a rough idea, but I can't remember it in detail. So your brain is always prioritizing the things that matter. to its survival. So if you want to intentionally move something from short-turn to long-term memory, you essentially have to shortcut your brain by forcing yourself to recall the thing that you're trying to remember so that your brain recognizes, oh, this is important. And this may be important

to my survival. So I will go ahead and prioritize this as part of the 2% that I keep and not part of the 98% that I buffer out. So now tell me how that actually applies, because this makes sense, right, on like a philosophical level. But let's say a concrete example, you're meeting a guy, He's, you know, an executive at a company. You're trying to work at the company. You're meeting at, like, a networking thing, a friend's party. And he tells you a detail, like, about his wife or something like that. Or, like, something about his kid.

And you're like, it would be good to remember that. That way, the next time I see him, I can recall it. And it would also, you know, it would be a good, you know, conversation starter. I'd have something to talk about. And it would also illustrate a certain level of, you know, awareness, care, empathy, etc. He tells you this detail. How do you go, like, this guy's wife's name is essential to my survival? Like, how, like, if you just tell yourself that,

Like, does it, is that enough? Right. So it's funny because what happens is your brain not only prioritizes information that you recall. It also prioritizes how many different senses you use to communicate what you're trying to remember. So when you say something to yourself in your own head, technically you're using your auditory muscles because you're hearing it, but you're hearing it inside your head. It's kind of like hearing it outside, but not the same. well, more similar than to any other sense. So when you remind yourself and you say,

I want to remember that, what you're actually telling yourself, what are you actually hearing in your head when you say that? You're hearing, I want to remember that. You're not actually hearing the thing that you were supposed to remember. Right, right?

So you meet a guy at a networking event and the guy says something like, yeah, quarterly earnings were down and, you know, fuck the business example. Let's just talk about the early part of our conversation when you were talking about the iPod, right? when I was listening to you talk, I heard the names of the comedians,

Jerry Seinfeld, Jim Gaffkin. I heard the word iPod, and I heard that your dad gave it to you, right? These were things that I wanted to remember because they were building a story about how old you were when you started learning about comedy. So I forced myself to recall in my own head, iPod, Jim Gaffigan, Jerry Seinfeld, dad.

That's where we started. Because I wanted to remember those things longer than seven seconds. There was a lot of other stuff you said that I don't remember. Right. But those things I wanted to hold on to you. So in my head, I didn't say I want to remember that. I said iPod, Jim Gaffigan, Jerry Seinfeld.

Just reiterating to yourself. To myself. But that's only one sense. That's only your auditory sense, right? You also have to build a mind, mouth, muscle connection. So that's why I said them back to you. And that's why I keep repeating them here out loud for you and for everybody else to hear. Because every time I say it, my brain is understanding that these things are important

and worth keeping long term, right? Now, why would I want to remember these things long term? I don't know, but these are the foundation. When I asked you what made you a comedian, and you're a good fucking comedian. I appreciate that. Thank you. When I asked you that question, these are some of the first words you said. Like, these are some foundational words to you in some way, shape, or form.

Maybe I'm wrong, but they're worth holding on to for a little bit longer. Odds are, if I'm bringing them up, there's probably some value to me. Correct. To you, which makes it valuable to me. Because if I want to be your friend, if I want to be your peer, if I want to genuinely care about you, or if I want to manipulate you and steal your secrets, I want to at least be able to connect on your own terms. Oh, that's really interesting. So you say it out loud. There is a higher value in your brain for the words that you say out loud than for the words that you say inside.

Mm-hmm. Right? As a sad kind of self-help example, all the people out there who say, I'm ugly, I'm fat, I'm stupid, I'm slow, nobody likes me. all the people who physically say those words are actually amplifying the stress and the negative self-image of themselves more so than if they have the thought in their own head. Right, right?

And they can think that five, ten, 15 times and not have the negative damage that comes from saying it out loud. Because when you say it out loud, your ears hear it, your mouth literally makes the movement. Now you're talking about bringing in your auditory and your sensory,

your physical, tangible sense, touch. whenever you make that movement. I've heard of these kind of kitsy self-help things where people will be like, oh, look into a mirror and say, like, I am not a procrastinator. Like, I do things quickly. I am effective of my job. I am likable.

And they're like, say these things 10 times in the mirror. And you're like, all right, there's no way this actually does anything. But there might be something to it. It actually does things. In the sense that you're reinforcing those neural pathways from your mind to what you're actually saying, which then creates a cycle. It's, I mean, that's one way of thinking about it.

What I would argue is that, whether or not you believe in the self-help woohooy part of it, what it's doing is it's putting, it's putting into your long-term memory, people like me. Because your brain is prioritizing, as you say it out loud, people like me. And your brain is deprioritizing all the negative thoughts that you had silently in your head that said people don't like me.

So now your short-term memory is saying, dump that shit, but keep on, hold on to this thing that says people like me. Interesting. And then if you think about a lot of the instructions that those things give you, it's like a minute that you're in front of your mirror.

saying it? Well, a minute, broken into seven second rotations, now you can see how you're kind of short-cutting your own brain to that long-term memory. Interesting. So then when you get in the car and you drive to work, what are you actually remembering? You're remembering standing in front of your mirror saying, people like me and gosh darn, I'm enough. You're not remembering all the negative thoughts that you thought silently where you were like, oh, I've got a beer belly and, oh, I'm looking old and, oh, I wonder if people see my gray hair and, oh, I should have brushed my teeth, and all the things that you tell yourself in your head. You read my YouTube. comments. I can see. That's interesting. But those are only two of the senses.

Those are only two the senses. Do you try to incorporate all of them in some capacity? So then you end up eventually you'll end up writing things down. So if you really want to keep things long term, the kind of one, two, three sequence that CIA teaches us. One, you hear it. So somebody says something that's interesting to you about their kids, about themselves, about their business, whatever, they say it to you. You want to find a reason to repeat it back. And it's really easy to repeat stuff back without signing like a Looney Tune, right? Somebody's like, oh yeah, my daughter, Jane, just got accepted to UCLA. You can repeat that back and be like, oh, I love UCLA.

I watch their games all the time. I actually had a friend in college who went there. What's Jane studying? Now, you've already just cemented those for at least the next seven seconds, most likely the next two rounds of seven seconds. Have you read any Chris Voss's work, never split the difference? Yes. So he talks about this in his book where he talks about like vocal mirroring as a way to basically, you know, create, you can say like social, you know, cohesion with another person, specifically.

Social capitals, the word we use. Right. If he's doing like interrogation or not interrogation, like a negotiation with, you know, someone that's holding someone hostage. And that he says, you can literally say the exact last sentence, word for word over and over. And it doesn't feel weird at all. Yeah. So if you're like, oh, yeah, my daughter's going to UCLA. You can just literally be like, oh, your daughter's going to UCLA.

Or do you say LSU? UCLA. You can say that and it doesn't feel weird at all. So like almost quite literally you can say the exact thing. And they're just like, oh, yeah, he's listening. He's actively listening. And they don't catch the idea that you're just repeating what they're saying. Correct.

Which is an interesting little detail that most people are like, oh, it's going to sound so weird if I'm da-da-da-da-da. It doesn't. So if you want to say the exact same thing, feel free. the benefit of exercising how you say it back is that it's forcing you to critically use it into a sentence, right? You have to actually think about what you're saying. Process. Regulitate in a different way.

So now we've said it. So we've said it that's going to get us through seven seconds. So guess what we have to do within the next seven seconds? Think it again, say it again, or write it down. Well, you're probably not going to write it down because you're in the middle of a conversation. Right. Maybe it won't be appropriate to say it again in the next seven seconds. But guess what?

If you're still talking about Jane and UCLA and you just, asked or you just made a statement, guess what the person you're talking to is most likely going to say in the next seven seconds. Probably talk about the same thing. Exactly. And now you can expand on that. Oh, what's she's studying? Jane's going to study accounting, like her mom. Oh, her mom studied accounting. What does she do with that? Is it business accounting? Is it personal accounting? Is it? And then all of a sudden you've got your next little chunk of information. And that moves on and moves on until you get to a place where maybe you've had a five minute conversation, a three minute conversation, and you've learned five or ten things you want to remember. Now it's a perfect time to step away from that conversation. maybe you go to the restroom, maybe you go listening on somebody else's conversation, but you pull out your phone, you open your tablet or your little notebook, and you make a few notes, Jane, Eucille, accounting, mom was an accountant. And now you've got these things there. And you've written them down, right, which uses your visual sense.

It uses your physical touch, whether you write it down on paper, whether you write down on your phone. If you want to, you can go back to the bathroom. You can say it to yourself. You can go out to the phone. You can go out to the car. You can actually pull out a voice memo, say it to a voice memo. And now you've got that kind of locked in. And it's there.

It's been we are focused for about three or five minutes, which means it's almost guaranteed to stick with you for the next three cycles, 15 minutes, and then you go on to your next target. And you have a conversation with your next target. And you do the same thing after that target. And then you go back outside again, five or seven minutes later, and you write down your notes for the last target. And you review your notes from the first target.

And all the sudden it just starts building up. Is there anything to be said for novelty when it comes to sort of lock in information, because this is a thing that I'll try to do, or anytime I meet someone, just for me, like, again, I think remembering people's names is just an important skill, like, outside of, like, any type of, you know, I'm not CIA yet.

But, like, as far as, like, targeting and, like, trying to, like, get information from a specific target in, you know, your line of work previously. It was very important. Whereas, just for the average person, like, it's somewhat important, but I think it's just a good ethic to remember people and details and just be, like, a normal human being that's not so concerned with everything

that is happening inside my own head. And so what I'll do is, I'll ask them on their name, and then I'll often ask their last name because I've met very many Andrews, no disrespect. But I don't know as many Andrew Bustamante's, almost zero. And so I'll ask, and then when they say their last name, it'll trigger a novelty in my mind where I'm like, okay, these pairings of these two names, this is the only one I know. And it's a lot easier for me to remember.

I'm curious in any type of like, you know, memory formation as far as like CIA teaches, is novelty anything that is, you know, you're trying to seek after? So what you're really getting at there is I would argue that it's more pneumonic than novelty. Okay. Because you're creating like a hook. And for you, the hook is the uniqueness of the name. We don't rely on mnemonics because, one, pneumonics aren't searchable. You have to remember the mnemonic if you want to remember the thing behind the mnemonic.

And that can be tricky. So what is it? There's a, there's a, pneumonic that we all learned in grade school to remember the days of how many days are in a month. Remember that? There was like, 30 days has September, April, June, and November, something like that.

I don't remember the fucking mnemonic. Right. But we all learned the mnemonic then. So now I don't remember the mnemonic, and I don't remember what are the days of the month. Like, I think there was also one where you learn it on your knuckles. I remember the knuckles one. I think it starts on January

and then it like repeats itself on something. Same with planets. Like there's a planet. one, I don't remember the plan of one. I remember learning it. I remember knowing it when I took the test, but I don't remember. And now you know the problem with pneumonics. Right. Right. So you don't want to rely on pneumonics. What you want to rely on is a systematic way of prioritizing memories to get to the place where you can write them down. Because once something's written down and you know how to reference it, then you're good to go. So that's generally how we think of it. There is a connection

between personal interests and long-term recall because we're just, that's a personal interest. This is a survival thing. So when it becomes like a novelty, yeah, it's a survival thing. When it becomes a novelty, that's what really comes to my mind when you say, is there a connection between novelty and memory. So now if you see a skit with a comedian you never heard of and the skit really strikes you, you're probably going to remember that comedian. You might remember that club.

You'll definitely remember that skit. Yeah, yeah. For me, fucking I don't remember. My wife loves watching stand-up comedy. Oh, really? Yeah, she loves watching stand-up comedy. And she has this comedian that she watches on Netflix. who's got a beer belly and he's always without a shirt on.

That's all I remember. But she remembers his name. She remembers his jokes. My son repeats his jokes. Like, they love him. About the machine. Is that his name? Oh, yeah, Burke Reischer.

Yeah. Yeah, yeah, yeah. So I don't know. I mean. Infamous Russian asset. No, he just has his legendary story of going to Russia and like getting involved with the mob. It's like an all-time great bit.

That's awesome. But your wife probably know. She probably would. Exactly. All I know is it's the fat guy with the shirt off, which is brilliant for him because he can get people to pay attention even when they don't remember anything else. Think about all the comedians out there

that I can't describe. There's lots of people she watches on comedy on Netflix that are hilarious. There's like an Asian lady. Natalie Wong. Perhaps. Perhaps. Because there's others.

There's an Asian dude too, but he's a different type of Asian than Wong, I think. But either way, the machine, and now I can recall the machine, because I'm connecting it to you. Right. And then there's a visual trigger of seeing him, and I learned all of this from an ambiating.

the biggest guy with beautiful hair. You know what I mean? Right? Almost as if you plan this to be a pneumonic in my mind or a survival tactic in my mind. A novelty. Yes, exactly. That is so interesting. I actually have heard that the olfactory, the smelling sense is one of the strongest

when it comes to triggering memory. And this is true for me. Like I will, I've done this accidentally where like different phases of my life. Like I'll use like different colognes or deodorants. And every time I smell them, I am so immediately brought back to that exact place. But I feel like there should be a business where, someone sells like a pack of 10 clones. And they're like, use this when you get married, use this one when you propose, use this one

when your child is born, use this one. And it's all your life events. And then you use them for the months around that experience. And then you have them as a keepsake that you can buy forever in the perpetuity on the website. So anytime you want to go back to that moment, even when you're 80 years old, you go, it smells like my wedding. That's interesting. Kind of brilliant, right?

Write that down, creases. But the olfactor, I think, is a big one. But I don't know if you can actually like, I don't know how much you can manipulate. Well, there's a connection between your olfactory and the emotional centers of your brain, which is why that happens. where the emotional sentence of your brain don't really, they also connect to your visual cortex, but like they don't quite connect as strongly to your mouth. So you don't, when you say my wedding day,

it doesn't really transport you back to your wedding day. But when you see a picture of your wedding day, it does. And of course, if you smell some strong smell that you remember from your wedding day, for me it's the ocean, because we got married on the ocean. So whenever I get a strong salt smell, not a fish smell, strong salt smell I'm taking right back to North Captiva Island in Florida

and I remember we're getting married there interesting right and that's for the people who have whether it's chocolate cookies or whether it's orange peels or whether it's corn in you know fresh corn growing not corn cooking or whatever it might be manure

or sawdust like these things take us back because it's got a really strong connection back to your emotional centers of brain but is that unreliable when it comes to remember things. You can't, you can't manipulate it as easily for yourself to recall, right? Because it's, emotionally tied. So here's the, what, when you meet a guy in a networking event, chances are you are living in your logical brain, your left brain. You are not living in your emotional

brain, which is your right brain. But when you're sitting on grandpa's lap, learning how to whittle in his wood shop, you're in your creative, right brain. So now the smell of sawdust in his woodshop, connects with you emotionally. That's a great point. Yeah, and it's much harder, I guess, to create some type of apparatus for actually remembering things. Right.

Especially when you want to try to remember something. Right. I guess this could be another business, right? Where you just have like, you have 50, 50 different cents, kind of like you, you know the click pen where you could have a red pen? Yeah, yeah, yeah. It's almost like, click.

I really want to remember this. Oh, this is going to be my... I don't know if it would work as well. Set number 18. I don't know if it would work well for the operative folks. You know what I mean? You're trying to get intel from a guy. You're in a bizarre.

somewhere and you're like, hang on one second. Like, you just do a key bump? You're like, no, no, I'm trying to remember. Don't worry. All I smell is bizarre. Exactly. That is fascinating. I'm going to use this for my long-term recall because I need that.

Nice. Need that badly. I'm going to remember this forever. So, I mean, we make jokes. But in all honesty, where it comes in the most handy with me is with my kids. It's with my kids. It's with my dog. We bought our first family pet a year ago.

Literally our dog just turned one year old on the 14th of August. So, like, everything I can do to try to remember, remember my young daughter with a puppy because she grows up and the puppy grows up. And now all of a sudden I don't have a puppy or a six-year-old girl anymore. Now I have an eight-year-old, brand-new eight-year-old girl and a one-year-old dog. And it's kind of hard to remember both of them when they were younger. Right. So I try to repeat things.

I try to review pictures. I try to talk about stories. I try to, you know, smell. I have spent so much time sniffing my dog's head. It's kind of embarrassing. But I think that's actually a good contextualizer because I'm sure some people are listening to this being like, this is some like weirdo networking shit

where it's like you can't just meet a guy and enjoy the combo. Everything has to be hyper-analysis and try to see how you can get that-da-da-da-da-da. And I actually think that is a much better use case where it's like, yeah, you can, you just want to remember the things like the times with your parents while they're still here. The time with your kids while you're still here. You know what I mean? Like those beautiful little moments. and actually being aware of the things that are happening.

Yeah, my grandmother died this past year. And she was the matriarch of the family. She was the second adult who raised me. I didn't have a dad growing up. I had a stepdad after I turned five. But my grandma and my mom were the ones that raised me up until I was five. So a lot of formative years with that woman. And I was fortunate to be one of the cousins that was able to fly in before she passed.

Not all of the cousins were able to do it. So in the last two or three days before she died, I got to her place in Arizona. I sat down with her on the couch. She could barely move. She spent most of her days sleeping. Anybody who's seen a loved one at the end knows what I'm talking about. And I just remember like holding her hand, sitting as close to her as I could sit, smelling her hair, which was the same like hair product that she had been using since she was in her 60s and now she was, you know, passing in her late 80s. And just feeling her weight on my shoulder and feeling her frail hand in my hand and smelling the hair product in her hair.

listening to her voice. She was only speaking in Spanish at the time because she had basically forgotten how to speak English. And it was just everything I could do to just saturate myself in senses to remember her at the end, which I didn't do for the 85, 88 years beforehand. So I couldn't, I can land on memories, but I didn't build them. I was building them at the end. And that's just something that we have to understand we can control. You can build whatever memory you want to build. It's, it's so. it's incredibly useful whether you want to network. I mean, use it to build wealth or whether you want to remember a loved one. Study and play. Come together on a Windows 11 PC. And for a limited time, college students get the best of both worlds. Get the unreal college deal, everything you need to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft 365 premium and a year of Xbox GamePass Ultimate with a custom color Xbox wireless controller.

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