Finding Mastery with Dr. Michael Gervais - The Psychology Of Money | Tom Bilyeu
Episode Date: April 22, 2026Are you playing the game, or being played by it?Tom Bilyeu is an entrepreneur, co-founder of Quest Nutrition, and founder of Impact Theory, one of the most-watched interview platforms in the ...world. He has spent years studying the systems that shape financial outcomes, and in this conversation with Dr. Michael Gervais, he makes a case that most people find unsettling: the financial system you're working inside was not designed with your interests in mind.Tom argues that the single most important thing most people are missing is not effort or ambition, it's a clear-eyed understanding of how the system actually works. He walks through why inflation is not a natural economic phenomenon but a mechanism that quietly transfers purchasing power from workers to asset owners, why 10% of Americans own 93% of assets, and why the gap between the wealthy and everyone else is not a bug in the system, it's a feature.But this conversation goes well beyond economic critique. It's also about the beliefs and mental models we carry that keep us operating on a map that no longer matches the terrain. Tom introduces the idea that beliefs are not truths, they're interpretations, and that updating them, especially the ones about money, work, and what's possible, is the most leveraged thing a person can do. He also offers a clear-eyed take on AI and why the people who learn to use it as a force multiplier will have an enormous edge over those who don't.In this conversation, we explore:Why the Federal Reserve system was designed to benefit asset owners and how inflation quietly steals purchasing powerHow 10% of Americans came to own 93% of assets, and why it was baked in by designWhy your beliefs are interpretations, not truths, and how to use that insight to your advantageHow to think about investing across 12 to 15 economic forces rather than chasing individual stocksWhy AI is the most important force multiplier available right now, and how to use it without losing your own thinkingWhat the K-shaped economy is, what it means for the next generation, and what parents need to knowTom's not here to make you feel good about where things stand and where we’re headed. He's here to hand you a better map. What you do with it is up to you.___________________________________________________Links & ResourcesSubscribe to our Youtube Channel for more conversations at the intersection of high performance, leadership, and wellbeing: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine: findingmastery.com/morningmindset Follow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Discussion (0)
When you interface with crypto, you end up at the question, what is money?
Never did I expect that to change the course of my life.
And it's maddening how few people actually understand it,
which is exactly why people are manipulated by the system.
Are you playing the game or being played by it?
The system was designed so that only the people, educated enough to buy assets,
would not only escape the negative effects of inflation,
they would get rich off the back of it.
There's a way better way to beat inflation than a house.
It's very difficult to master.
in It is...
Welcome back or welcome to the Finding Mastery Podcast,
where we dive into the minds of the world's greatest thinkers and doers.
I'm your host, Dr. Michael Jervais.
A high-performance psychologist named Michael Jerva.
Who Pete Carroll brought into work with the Seahawks.
Famous for his work with Felix Baumgartner
when he jumped out of space in the Stratos Project.
Olympic athletes depend on something more than just training and talent.
They have to stay mentally tough.
Today's guest is Tom Bill You,
entrepreneur, co-founder of Quest Nutrition,
and founder of the YouTube channel Impact Theory,
who's built a massive following by challenging how we think about money,
power, and the systems shaping our lives.
If you are wondering why we're living in a populist moment,
it is 100%, not mostly, it is 100% tied to
the fact that we have an economic system designed through malice to abuse us.
Now we start getting into the dark territory.
Up until now, it's been sunshine and rainbows, Mike.
We explore why,
how people feel financially stuck.
How the wealthy think about using money and how embracing technologies like AI is essential for
us to get ahead.
This is where people go wrong.
If you're using AI to just tell me what to do and you let it turn you into a pair of
hands, you don't get anywhere.
If, on the other hand, you use it as the world's greatest study partner to actually
learn how something works, I am scandalized at how much faster I'm able to move in every aspect
of my life because of AI.
So with that, let's jump into this week's comment.
conversation with Tom Bill you.
Tom, it's been a while.
It's been a minute.
It's been.
Congratulations on what you've been building and what you've done and your deep understanding
of new tech, of the economic situation that, you know, we're in right now and using it from a,
or speaking from a political standpoint as well.
It's been a wild ride.
I'll say that.
But you're way out in front.
I'm way out on a limb.
Yeah.
Is that what it feels like to you?
In a fun way.
Yeah, it does. It's high consequence. People really care, really care, meaning if you say something they don't like, they're going to be consequences, whether that is as simple as an unsubscribe or a negative comment or it's people like really having beef.
My political commentary will spill over into my wife's subscriptions where they will leave because of something I said. It's wild.
So it's one where I think about that a lot as a video game developer, which is like my primary identity, which is very surprising, I think to most people.
I think about that.
Like do in a modern context, do people want to hear Walt Disney talk about politics?
And I think the answer is no.
So it's fascinating that I just can't stay quiet.
This moment feels too consequential.
Is that why you are out on a limb to use your language about your point of view about politics?
and economics and yeah I'll speed run how this happened because I never thought that this would be
what I would talk about so you and I met mindset was my primary thing for the first several years
on the heels of a successful exit and a build and exit with quest nutrition yeah so if people don't
know that story to speed run it really quickly I go to film school think I'm going to graduate
get the three picture deal I do not I have no idea how to break into the film industry I'm looking
around. This is the late 90s. So there's no YouTube. There's no cell phones with cameras. So it just
seemed impossible. And I met these two successful entrepreneurs. It said, look, man, you're coming to
the world with your hand out. If you want to control the art, you have to control the resources. So you
should get into business and get rich. And I was like, yeah, that's really smart. Let's do that.
I thought it would take 18 months. It took 15 years, but it worked. To build Quest.
Well, so Quest ends up being the final company that actually works. There were unfortunately others.
So yeah, together as a trio, we had started a software company together and we exited that to start Quest.
Long story there, but Quest ends up being successful.
So that's the one where when I exit that, I'm like, I can actually build this studio now.
And so that's what I've been doing.
Quest ends up being successful.
So that's the one where when I exit that, I'm like, I can actually build this studio now.
And so that's what I've been doing now for almost a decade, which is wild.
We're coming up on our 10th year.
So it's, yeah, congratulations.
Thank you, man.
Thank you.
It's very exciting.
I really appreciated when we met your intensity, your clarity, the systems that you work from.
And I've been watching what you've been building.
And I'm really fascinated by the courage that you're demonstrating in a polarized world to speak what you think is important to say.
And whether I agree or disagree is immaterial, what is, I think,
most focused in this conversation for me is how are you organizing your life to lead from the
front in a high stakes consequential environment and that for me is something I think we can all learn
from so can you speed run that piece of why to use your language why you are out on a limb and
speaking that way right now so uh COVID hits and I had recently left quest and so thought that
the thousand of my 3,000 former employees that grew up hard in the inner cities, I thought they're
going to get completely destroyed by this. They're going to lose their jobs, and this is going to be
brutal. They just don't know anything about money. And so I thought, okay, let me start making financial
content for people, them and people like them, to try to help through COVID. And I didn't understand
money. That's what I came to realize. No, I knew how to make it. I didn't know how to invest it. I didn't
even know how it worked. And that was the most eye-opening thing to me ever was I start with like,
okay, how to like save, balance your checkbook kind of stuff, like really basic finance one-on-one.
And at the same time, you're having this massive like Wall Street Betts moment where it was like
the GameStop era, crypto's like exploding. And so I start learning about that and realizing
you end up at a question, like when you interface with crypto, you end up at the question,
what is money. And never did I expect that to change the course of my life. But that makes me
realize, oh, the world doesn't work the way that I thought it did, that we actually are being
manipulated by a group of elite bankers. It's wild. It sounds so conspiratorial, but it's so basic
and so straightforward. And I can now explain it to anybody how it works. And it's maddening
how few people actually understand it, which is exactly why people are manipulated by the system.
And so I'm like, whoa, I set out to help people in like a really simple way only to end up like
matlock like realizing wait like these are all just lies on top of lies like what is happening and so
through all of that I became somewhat enraged about the way that um money is treated and the way that
it's effectively stolen from people uh so I wanted to do something that would help and so now I just
base everything on cause and effect and I try to map out cause and effect yeah okay I mean if there was
number of gems per minute. I mean, you just, you just kicked off a bunch of them in that opening
salo. So can you do this? Can you just explain money to your best ability? Yeah. Okay. So money is a way
that we all capture the value of our time. Now, that's a very judgmental word. And some people
are going to feel very attacked by that. But the reality is skills have utility.
which is a theme of my life.
That's probably what I should have written
on your bathroom wall.
Skills have utility.
You didn't leave your phone number?
I didn't leave my phone number.
I'll go back.
You don't read a book to say that you read it.
You read a book because it has a piece of information
that you can deploy in your life
and it lets you do something other people can't do.
So when people say time is money,
what they mean is the only way to get money
is to at some point you're trading time for it.
So you do a thing that somebody else values and they give you money for it.
Now, if you get very good, you can put your money to work and you effectively break the time for money equation.
But almost nobody but a rich kid starts there where you start.
And even that kid is going to have to master how money works if he wants to invest it well.
Otherwise, it's other people doing it for him.
So if you think of time as an opportunity for you to capture your energy in the energy,
a form that you can carry with you across time that other people will accept as a method
of exchange so that I don't have to create a beaver pelt in order to get a hamburger, right?
It's like that would be a barter system.
Every society ever realizes very quickly, it's super cumbersome and I don't really know
how many hamburgers this is worth and maybe I know how many hamburgers this worth, but
I don't know how many pieces of lumber it's worth.
So why don't we create an abstraction layer?
and that abstraction layer is money.
But it's effectively you going,
oh, I'm really good at making beaver pelts.
People really want beaver pelts.
So I'm going to spend an hour of my time making a beaver pelt
and I can make this abstraction layer we called money.
I can make a knowable amount of it for doing that.
Now, in a modern context, we all go to an office
and we do a thing and we're paid $50 an hour,
$100 an hour, whatever.
And that's us trading time for that abstraction layer
where somebody says,
with your skill set in this context, an hour of your time is worth this thing.
Now, we can stop there, but I'll put one more piece on it and say, if all of that sounded crazy
to you, go watch a season of the TV show alone. And you will understand why we have come up
with mediums of exchange always in forever. Because when you're by yourself, you effectively
starve to death every time. You're going to lose that game. So what people do very quickly
is they go, ah, I need other people.
And then they go, and I need to specialize.
I'm going to be the one the fishes.
You go build the hut.
And this is exactly how you survive a winter,
which tends to be why societies that came from a punishing environment
tend to be the most successful,
because they've just reinforced, reinforced,
that level of specialization, cooperation,
goal-oriented, thinking about the change of the season.
So you're planning ahead, all that stuff.
Which, irony of ironies,
all of this became clear to me when I started programming
what's known as a survival, crafting, open world video game,
you start to realize, oh, my gosh,
there's just all these incentives and simple rule sets
that create all this emergent behavior.
So humans have emergent behavior
based on the fact that it's hard to stay alive.
And one of those is money.
The ultimate modern example is the U.S.
80% of the people that came to the U.S.,
like in the colony days, died in the first winter.
So you can imagine the 20% that survive.
Way, way, way, way.
80% percent.
That's a specific colony, but yes.
Oh, okay.
So just to make sure I'm understanding is that people that came to the U.S.
that left their home of origin came here and died because it was so harsh here?
Yes.
Long before we had 13 colonies, we had people, I think it was Jamestown, we had a whole bunch of people just dying.
The first winter, they arrived in whatever the colony was.
Let's say Jamestown for now, but if there's a historian in the chat, on the East Coast,
the Thames River used to freeze, just to give you an eye.
idea of how much colder it used to be. So A, there's that and B, when there's no heaters,
there's no building that you don't build, suddenly the minus 20 is a lot more brutal.
You know, that 80% I'm thinking makes more sense to me when you think about the travel here,
how harsh those conditions were. That, but it really, now what percentage died in transit I wouldn't
be able to say, but it was the, the, the, pretty big.
echoing refrain is that first winner is just brutal.
Yeah.
Okay.
All right.
So now I've got kind of the historical context of how you're viewing money and understanding
it.
Bring us into the modern understanding of the economy and how money works, you know,
real time in this system.
Yeah.
And I know you're not going to escape this conversation without crypto, which is, again, I want.
It's a pretty minor part of the story.
Really?
Yeah.
Yeah.
Yeah, like, okay, if we want to talk about the Titanic, at some point I'm probably going to talk about the lifeboats.
Crypto is just a lifeboat for a system designed to abuse you.
All right, let's stay there for a minute because that's the first principle that you're working for.
Yes.
Which is grim.
It is grim.
Yeah.
And if you are wondering why we're living in a populist moment, that's why.
It is 100%, not mostly, it is 100% tied to the fact that we have an economic system designed through malice to abuse.
to abuse us.
Yeah.
All right.
You don't strike me as somebody
that fits the profile
of a conspiracist.
I definitely don't.
You don't strike me
as somebody that fits
the profile to be a pessimist.
Definitely not.
I have not met a pessimist
that is world's best
or world leading.
They are fundamentally,
in my experience of them,
I'm sure there's some
that are out there,
but my experience of world's best
world leading are fundamentally optimistic.
They can see something
and it's compelling.
and they believe that if they could just organize their life and their teams and be great
teammates together and resources that that beautiful future could take place.
Why else would we apply so much energy towards, you know, trying to create something new
or different?
So, but when I hear this statement that a system is designed through malice to abuse, I go,
oh, it's grim, it's dark, is I pessimistic?
Now it's not quite pessimistic.
So where does this come from for you?
Mapping cause and effect.
So we here are going to be the things where I'll either lose your audience or they're going to be like, oh, I get how this guy's mind works.
So the way that I think is very straightforward, we all get trapped by a frame of reference.
Your frame of reference is made of your beliefs, your values, and your biology.
and because the human animal is not designed at a censor's standpoint to interact with the world as it actually is,
we are designed to interact with gross simplifications that it creates tremendous blind spots.
So my entire worldview is that you have to get outside of your frame of reference or your whole life will be you trying to interact with things,
but you're always just off because you're dealing with your perceptive.
of the world instead of the world as it actually is.
That's where most people, they spend their whole life there.
They're completely stuck because they simply can't see what's actually happening.
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What's the movie don't look up?
Yes, there is a movie don't look up.
Is that kind of capturing?
They are all stuck in a frame of reference.
That doesn't jump to mind.
The one that jumps to mind is the matrix.
Yeah, oh.
Where the matrix is like, okay, if you realize that you're in a matrix,
you suddenly realize that you can bend certain rules.
Now, you were always in the matrix.
You always had that ability.
You just didn't realize the true nature of the structure.
of the structure of that world.
And in failing to understand it as a simulation,
you failed to take advantage of the simulation.
I'm imagining red and blue pill,
which pill do you choose?
The red, of course.
Okay, just as a frame of reference.
All right.
Yeah, the blue pill puts you back to sleep.
And the red pill is like, let's go.
The red pill promises only the truth.
And that's, it makes me very sad
that red pill as an idea has been co-opted.
It was always meant in the movie to just be,
because he even says as he goes to take the red pill, he says,
remember, all I'm offering is the truth.
And that gave me the chills.
I love that movie so much.
So yes, if you interface with the truth,
it can sometimes be deeply uncomfortable,
but at least it's high utility.
If you and I could speak right to the listener and viewer,
I would say above all else,
making a fundamental commitment to be radically honest
with yourself and others,
I don't know of a higher leverage point to take to create the life that you would like to live.
And so do you co-sign that idea or do you say, I love it?
Yeah, you do.
You co-sign that idea.
Yeah.
All right.
So frame of reference.
And again, that was beliefs, biology and one other thing you said.
Values.
Oh, so frames of reference, it's values.
Oh, yes.
Different than beliefs.
Oh, yes.
Okay.
Separate values from beliefs.
So beliefs are what you believe to be true.
about the world, values are how you believe the world ought to be. So are there a couple
values that are really important to you to align with? And are there a couple values that you're
like, not that one? Well, so I don't have anti-values, but when I encounter one that I dislike,
I certainly know it when I see it. So fairness, I would have to also parse to where do you mean
everybody is invited to the starting line at the same time? Everyone has the same, like,
height of hurdle and all of that before them? Yeah, that's fair. Love it. Do you mean that we all
cross the finish line at the same time? Because that, it requires violence. And this is where
I go from metaphor to having a very aggressive reaction to that, because people allow themselves
to live these values in the abstract, online to be a part of the chattering classes, as they call us.
What does that mean chattering classes?
You talk a lot, but you never interface with real life.
And so that's where I go, oh yeah, that's where I go crazy is these are people that are woefully ignorant of history and every civilization ever that has tried to make sure that everybody crosses a finish line at the same time has had to kill people to do it.
What the hell does that mean?
Look at Mao Shina, look at Stalin, look at Lenin.
But these are not, they do not believe in that first principle.
Yes, they do.
No, for everybody else, but not them.
Well, that's how they live it in practice.
But in reality, the thing that they're actually marching on saying to fall behind the banner of, it's always equity.
It is equal outcomes that you cannot have this level of inequality.
That's what scares me about this moment.
Because anybody saying you can't have this level of inequality.
is correct, we have now gone into toxic inequality because of a monetary system that is designed
through malice to abuse you. We have created something that is intolerable. And now we're confusing
the intolerable with a fundamental thing that you must have. So take water. If you don't have water,
you die. But if I keep shoving water down your throat, you will also die. So imagine I'm shoving water
down somebody's throat just over and over and over and they're about to die and somebody goes water is
bad we've got to stop people from drinking water you're like you're taking the wrong lesson here
the lesson is don't force feed people water right so this is actually about a biological process
make sure that they're not dehydrated that's the real thing it's just not a catchy bumper sticker
so you need inequality because inequality is all right everybody this is going to be really hard to
accomplish this thing you want to innovate you want to make the world a better place it's going to be
very hard. You're going to run into every element of chaos you can imagine. You're likely to
failure to failure through the roof. But if you can pull it off, then there's glory and outsized
rewards on the other side of that. And if you're mad at God for setting humans up to want that,
don't be mad at me. I'm not the one that set it up like that, but that's how it is. And so if you
want a society to innovate, and you can just look at right now in the world what society
innovates the most by an order of magnitude, the U.S. So we have a system where people can get
unequally wealthy. Now, for reasons I've already stated, we've broken that system and now we're
creating a problem. But if even look at China, for decades, they were starving tens of millions
of people. I don't think anybody argues the number 45 million. Some people push that all the
way to 100 million. So imagine your society starved 45 million people to death because you didn't
want anybody to have more than somebody else. And then when that leader finally dies, Mao,
the person that comes in to take over, Dang Xiaoping, finally says, listen, getting rich is
awesome. And so we want people to be able to get wealthy. And it was through the willingness to
allow unequal outcomes that pulled over 100 million people out of poverty. Let's go back to
this idea that you need to break from your framework, your reference points, to be able to see the world
differently and to grow. Okay, so let me go back. To map cause and effect. Map cause and effect.
Yes. All right. So the cause is the way you see the world is based on your beliefs,
biology, and values. Yep. Correct. And the effect of that is the operating, the way you operate in the
world. And you're saying if you want to operate differently, examine your beliefs, examine your,
understand your biology and reestablish an alignment with your values.
Yes.
So those are your three leverage points if you're trying to form a new frame of reference.
Okay.
For most people, your 50% of your biology is malleable.
50% is not.
So that one people tend to get very strange about.
So it's probably easier to just accept.
You do have a nature.
And now let's focus on the other two, your beliefs and your values.
If I can just get people far enough to say your beliefs are a choice, I know they don't feel like it.
It feels like a simple recognition of what is true.
But going back to the biology part, you are designed to only see 0.0035% of the electromagnetic spectrum.
It is an absolute fraction of a fraction of a fraction.
So what are the odds that you only seeing that tiny little sliver actually understand how the world is?
Cool.
It's basically zero.
So if we can agree, you can't even interface with the real world, then your belief suddenly become interpretations.
And I will certainly give you that.
You have a bunch of interpretations of the world that you shorthand two truths.
And I'm just saying we don't even know fundamental physics, so we don't understand the real world.
And if we did, by the way, the closer we get, the more technology unlocks to us.
So the whole atomic age was about taking one step closer to actually understanding fundamental physics.
But if I can get everyone to agree, we don't understand fundamental physics.
We certainly can't interface with the vast majority of the universe.
Therefore, our perceptions are likely to be wrong.
So then I would say the thing that you should be predicating your beliefs on is,
I think that when I take this action, it will yield this outcome.
If it does 100% of the time, you're pretty close to what is actually true,
certainly in terms of utility.
If it isn't always the same, you're missing something.
inputs and outputs.
Yes.
Cause and effect.
And that takes us back to where this all started, which is we live in a deterministic universe.
If I can get people to drop a dime on that, then it's like, cool.
This is all predetermined.
Now, most people hate that, but you live in a rules-based universe.
If you do this, you will get this outcome, not most of the time, every time.
It's just to be clear, deterministic.
What is your language?
One more time.
We live in a deterministic society?
Universe.
Universe.
Like literal universe.
And so you are aligning with like Sapolsky.
Very aggressively.
You are a student of or aligned with it.
Yeah, I probably wouldn't go that far, but yes.
I think Sapolsky is right.
He wrote a book called Determined.
Anybody that's holding out hope that this is not a deterministic universe,
read that book first.
It is the first principle I really hope everybody works from
because suddenly the world will make a lot of sense
and will become exceptionally navigable.
and I think, I really think, unless somebody is a true, like, mystic, that they believe that.
They may believe that there's still room for free will within a rules-based universe.
Fine.
I'm not going to spend any time on that.
Yeah, I didn't want to either.
But somebody going, for instance, you would never be like to an athlete, you know, I know I have them over there.
They're training weights and they're eating really well.
but you, I want to run an experiment
where you're going to eat either nothing or milkshakes
and man, best of luck
because there's no rules
it's not deterministic
so lifting weights may or may not add muscle
may or may not make you stronger, who knows?
It's not deterministic, no cause and effect here.
So it's like once you say it like that, people go
Of course, that's a cause effect.
Exactly. So that's all I'm saying
and that cause and effect goes everywhere, including your money.
A system designed through malice for abuse.
Who designed the system?
Bankers in 1913.
I don't remember their names, but those names are knowable.
Bankers in 1913.
Correct.
Designed an economic system.
That is correct, which we now call modern monetary theory,
but it started in 1913 when they tricked the legislature
to creating a central bank,
which previously America had been opposed to.
We did it once, put a time limit on it.
At the end of the time limit, we eradicated it and did not bring it back.
And then in 1913, they found the magical sequence of words to convince the legislature to pass the Federal Reserve Act, which is neither federal nor are their reserves.
So that's the malice.
They designed a system.
Well, the malice is far more distressing than that.
That was the lie.
Keep going.
What's the malice?
The malice is that you create a system where I can steal money.
And this is provocative, but it is also true.
inflation is theft it is not a natural order of things it's not like a law of nature it is the cause and effect
of having a central bank which is able to print money out of thin air it is not tied to anything
and because by this is where the term fiat comes from which just means by decree so by fiat the government
says there's now more money the problem is you have to make money in a
accordance with an equal amount of new things to buy. Otherwise, it becomes inflationary. When you
inflate the money supply, you steal people's purchasing power. Now, the difference between money and
purchasing power is all they needed to create the system that we have now. If people understood,
you might as well say they stole your money because that's how it feels. So the reason that things get
too expensive is because your purchasing power is being knowingly stolen from you via inflation.
Now you should be asking, why would somebody want to do that?
Because they understand a part of the game that you don't understand, which is that if somebody
is inflating your money supply, all you have to do to get wealthy is buy assets that meet
certain qualifications.
But if you buy those assets, then the more the money supply is inflated, the wealthier you
become. Now the next question you should ask is, well, how many people own those assets, Tom?
And the answer is 10% of Americans own 93% of the assets. So if you want to know why we have a
K-shaped economy, it is because the system was designed to make it possible to inflate the
money supply so that we could deficit spend so that only the people that were educated
enough to buy assets would escape, not only escape the negative effects of inflation,
they would get rich off the back of it. And this is why the stock market is screaming
higher and higher every year. And since 2020, it's been on an absolute rocket ship. And why,
when you tell the average American, hey, but don't worry, the S&P 500 is at 50K, they're just like,
what are you talking about? Like, this is irrelevant to my life. I don't even know what you mean by
that. Because they're living in a world where they take their time,
They trade it for money, and that money is going down in value literally, not figuratively,
literally every day.
That's the K shape.
The downward.
People that own assets are on the top, and 2025 is one of the best years of their life.
And then the people on the bottom side of the K are people that don't own assets.
It really is that simple.
I'm going to ask you what the assets are that 10% own 93% of in a second.
However, Professor Scott Galloway, I love the clarity of his thinking.
And he said something to the effects of in the last three years, if you own a home and own stocks, happy days, champagne and cocaine or something like that.
It's a party time.
Yes.
I do not use cocaine and I do not like champagne, just to be clear.
But it was a fun statement for him to say.
And those are the two assets.
Home and on the stock market.
There's a lot more than that.
So the reason that homes matter so much and the reason that everybody should be very angry about what's happening with homes right now is that a house,
is the only asset that the average person understands intuitively.
It's an expensive way to avoid inflation,
but it helps you avoid inflation.
And for a very long time, that was a great way to play the game.
Now it's like you basically had a class of people get into houses,
and then they became a voting block that was what's known as nimbism,
not in my backyard.
So housing is somebody else's problem.
Don't do anything that negatively affects the value of my house.
And once you do that, you're basically saying don't build.
And once you say don't build, you're saying that this house becomes an asset class where the people that have one, it will go up in value.
But nobody else is going to be able to get on the property ladder.
So Gen Xers sort of got the last little bit of that.
And by millennials, it was game over.
Meaning millennials are not able to get in.
Not on mass.
It's the whole idea of the American dream where you go and you work hard and you buy a house and all that.
It's just that's out of reach.
Now, the great irony is there's a way better way to beat inflation than a house.
It's just people don't understand it intuitively.
It's very difficult to master in it is the casino known as the stock market.
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So if you understand it as a casino, you're in a much better position, but there are games
that you can play in the casino.
We're on a long enough timeline, at least over the last, I'll call it 100 plus years,
you're all but guaranteed to win on a long enough timeline.
You've got to be holding for 20, 30 years, but I don't think in the last 100 plus years
there's ever been a period of 20 years where you would come out behind if you had a very
diversified basket of stocks.
Unless you were needing to withdraw your assets in 2008.
That's a totally different story.
And that's why it's best thought of as a casino and you've got to always have a long-term time horizon.
Okay.
And so the 10% that own the 93% of assets, you're speaking of those two basic assets, which
is a home and the stock market.
There's a better way to understand it.
So that would be you need an asset that can't easily be inflated.
And that's why people fight against more housing, because that's inflating the housing
supply.
That's why it's better if people don't think of their house as like the asset that
they're going to use to retire.
You want to make sure that people can afford a house, get into a house, to build their
nest, to own something, to be invested in the neighborhood, all of that stuff, incredibly
positive things, you don't necessarily want them going. And this is going to be how I'm going to
retire. This is what I'm going to leave to my kids because you do want to be able to let the market
decide. And so if you go to places like Houston where it's been deregulated, housing prices are
pretty flat. And so that's not one where people are just like, you know, watching their housing,
their house price, pump, pump, pump. And that's a way better position for the community than what we're
doing now. So you, that's where we get into Bitcoin. So Bitcoin is a potential asset that can't be
inflated. So there's whatever, 21 million. I can never remember it's 21 or 22, but whatever the number is.
It can be deflated though. It not only can, it is deflated. Right now. So yeah, if somebody loses
something, then it, that's gone forever. Yeah. Unless I can find it. But well, well, unless it rebuilds
again. Well, you can't do that. There's no way. Like if you sent to Bitcoin, there are, there are void
So it is like throwing it into a volcano.
If you do that, it really is gone forever.
Oh, no, I don't mean that.
Yeah, I mean what we're watching right now is the devalue of Bitcoin.
That's not deflation.
So no, no, no, you have to strip.
So this is one of those.
I hate that economics is just complicated enough that when people try to wrap their head around it,
they just go, nah, I don't want to think about it.
It is interesting.
Really fast, though, because I need to explain to people.
You have to separate two things, and then I'll be quiet and you can ask whatever you want.
But there's two important ideas.
Prices going up or down is not inflation or deflation.
Inflation or deflation is adding more to the thing or taking something away.
Yeah, thank you.
Good clarity.
Great clarity.
There's a, it's not deflated, but there's a lower value.
It's volatile.
Yeah, it's volatile.
Yeah, stock market's volatile.
Crypto is very volatile.
If you think of Bitcoin as a tech stock, you'll understand it in the right way.
Think of crypto as a tech stock.
Okay, which is volatile. Volatility is currently part of what people want in Bitcoin.
Once you understand that, it's like welcome to the, you know, maybe not quite PhD level class,
but we're now, we're not in 101 or 201 or even 401 at this point.
We're getting a master's degree at minimum.
Why have you studied economy at this level?
I was literally trying to help people during COVID that I thought were going to lose their jobs,
I didn't understand money printing.
As I tried to figure out money printing and inflation,
I started understanding how things actually worked,
and it made me incredibly angry.
As somebody who I've gotten wealthy,
so all of the anger, like I'm the guy who, like Scott Galloway for the last three years,
I've just gotten wealthier and wealthier and wealthier.
It's crazy.
And yet I'm watching society destabilize.
And so I'm like, can we all agree this is a really dumb game to play?
and so I don't know how else to like I want to scream and shake people and get people to understand.
Also as a student of history, oh my goodness, you start realizing just how badly socialism and communism go.
Like I won't even trouble your people with it.
But I will read books at night like as I'm falling asleep and I cannot read books about certain periods of time almost always tied to socialism or communism.
because when those societies break, they break so bad.
They're stories that I hesitate to tell people.
So, yeah, anyway, so I had to come to understand it because it has utility.
So first of all, by understanding investing, I've made myself fantastically wealthy.
I was already wealthy, but it's almost ridiculous how once you understand investing in the good times, you're making a ton of money.
Now, in the bad times, you can lose a ton, like in the blink of an eye.
So you really have to be thoughtful to understand you don't see the future clearly to diversify.
I don't overindex on anything, yada, yada.
Well, let's do the basic application of your principles, which is how are, not exactly what stocks are you buying, but how are you allocating your pot of wealth?
So I allocate it as a paranoid man who is convinced he is not an investing genius that he is just trying to get as close to.
how the world actually works as possible.
So how does the world work?
One, the future almost always surprises us.
Number two, the stock market almost always follows the path of maximum pain.
And so you start putting together things like that and you realize, okay, I need to
spread across 12 to 15 economic forces.
So buying tech stocks in seven different ways is not diversification because the economic
force that you're up against is anything that could disrupt tech.
The second tech gets disrupted, now you're in trouble.
Which it is disrupted right now.
Yes, aggressively.
Yeah.
So the AI bubble, if you will.
Well, AI is disrupting traditional technology.
And then AI itself is almost certainly going to follow in the footsteps of the internet.
And there will be a bubble bursting where things just don't happen quite as fast as people expect them to.
Not that it's not going to happen.
It just doesn't quite happen as fast.
So the stock markets will tank, that will just completely evaporate,
some of what might otherwise be good companies, but poof, they're gone because they were using too much
debt.
And then anybody- All the big seven are like, or not all of them, but at least five of the big seven
are highly leverage going into the next phase of their growth.
Yes.
Like, there is so much leverage in the system.
It's insane.
Yeah.
Okay.
So 12 to 15 levers, if you will, and how you're, you're diversifying.
Yep.
You're-
Now, I'm not saying that that's where I'm at because I'm not that sophisticated, nor am I going to
spend that much time on it. Ray Dalio is the king of this. He calls it the all-weather strategy.
But you're going to be in U.S. stock markets, broadly, ETFs. You're going to be international,
broadly, ETFs. You're going to be in developed, undeveloped. You're going to be stocks,
bonds, gold, silver, crypto. Like, that's how you start getting across everything.
Do you have somebody that you work with? Are you making these choices? I do, but they do what I tell
them to do. Yeah. So now, listen, I'll heed anybody's advice.
that's thinking about this hard because I am convinced I'm wrong about a great number of things
and I can't tell which things I'm wrong about. So I always want people to give me disconfirming
evidence. But I see it as my responsibility. I'm not just like, tell me where to put my money.
Yeah, that's where I am actually. That's tough not to be. You have to spend so much time on it.
So if you have a thousand coins, how many coins do you put in Bitcoin?
Well, that's going to be person dependent. So everybody should invest based on a theme.
So I have a strong thesis about Bitcoin. So it's one of my might still be my largest single holding
But it's still like I don't keep deploying into it. I over a couple of years
I dollar cost averaged in and then I said this is the amount that I'm gonna have in that
You're not chasing the low right you know no no no no buying against it right now you do think it's gonna go up
I do think it's gonna go up but I think it's gonna go up slowly over time I don't think it's this
It's gonna hit a million dollars in the next 12 months like that
does not see true.
How do you argue that it's not a Ponzi scheme?
Well, everything is a Ponzi scheme.
You are so provocative.
But here's the thing.
So remember, you're talking to Captain Cause and Effect.
Yeah.
So I'm just saying, I'm not saying these things to be provocative.
Everybody else is living in a frame of reference that is lying to them, and they're
perfectly, like, happy to be there.
And I'm just saying, make contact with reality.
So there's a guy named Peter Schiff.
I love him to death.
And he's very smart.
And I'm sure a lot of people have made a lot of money with him.
and I have him on the show whenever I can get him.
But the way that he talks as if gold's value is derived from its industrial use is hilarious.
Gold's value is derived by whether or not people think it is the flight to safety, period, end of story.
What made it spike recently?
I mean, it went up like crazy.
We didn't start using it in industrial stuff.
It was all the sudden people were like, oh, wait a second, central banks are buying this because they don't believe in the dollar anymore.
So the dollar, based on debt money printing and the central bank we talked about, are doing dumb things.
So now that's going down.
People are losing faith.
Gold starts going up because the central banks start buying it.
It has nothing to do with industrial.
It has only to do with what?
Belief.
People believe it's safer than the dollar, so they start going into it.
Once you understand, the entire casino of the stock market is just predicated on people's beliefs.
Now that's provocative.
And people hate it when I say it.
But that really is true.
Yeah.
So I think, I think what's important from an action standpoint or a go-do standpoint is like,
I'm hearing everything you're saying, but maybe unclear what the right question is to ask you about,
what do I do with this information now, right?
And we haven't really gotten into your sophistication in AI to build businesses and to kind of move with speed
into the next chapter of life.
But what do I do with this information?
Well, you have to decide, are you going to invest your money or not?
If you're going to invest your money, then you've got to start paying attention to
how do I spread across economic forces?
I think 90% of our community is invested.
Perfect.
So if 90% of your community is the 10%, then it just becomes dollar cost average in all the time,
never stop, always be focused on the long term, make sure you are ridiculously diversified.
You are going to stop yourself from having massive wins.
so that you can stop yourself from having massive losses.
So let's go back to like,
I think this is what most people in our community are considering.
How much do I keep in cash?
I would keep at a minimum six months
so that you don't have to make any adjustments to your lifestyle.
If you can do a year even better, I do three years.
So I have three years of cash on hand
so I don't have to change my lifestyle one iota
so that if something bad happens
and I'm like, yo, this might be longer than three years,
then I can cut my lifestyle and extend five years, six years, ten years, whatever.
Okay.
So yeah, that is, I would be very thoughtful about that.
Yeah, and then allocate the rest across real estate, Bitcoin, and the stock market.
Yeah, I maybe have a slightly different take on real estate than most people, but yes.
You own your home, though.
I do, but if I could not, I probably would not.
I just wouldn't have bought it in the, if I understood money, if I understood California and I
understood money at the time that I did it. At the time, I thought like everybody else, like,
oh my God, this is the best investment ever. And then I realized that California is on a suicide
mission and they make me deeply uncomfortable from what their long-term plans are. So,
yeah, now we start getting into the dark territory. So up until now, it's been sunshine and
rainbows, Mike. Okay. So, yeah, but it starts getting weird when you look at where we go as a
society from here. Okay. What about a car? I don't care about cars. So I have a car for emergencies,
but I Uber everywhere. I try to be super efficient with my time. That's right. Yeah, I think that's
where you are with it. What are some of the beliefs that you hold now or even have shared that
you think you could be wrong with? I think I could be wrong about anything. So I look for the
utility of a belief. So always know where you're headed. And then,
Ask yourself, does the things that I believe currently, do they move me towards that or away from that?
So, for instance, when I was younger, I was convinced that life was like you got Delta hand of cards and you just had to play them the best you could.
And that was really demoralizing for me.
And there was like this idea being talked about that people weren't really convinced was real, but they were saying, hey, the brain might be plastic.
And maybe you can get better at something.
this is what I did write on your bathroom wall.
And I thought, okay, why don't I act as if that's true, even if it's not?
And let me see if it has utility.
And that changed my behavior so profoundly that I was like, even if this, I'm just lying to myself,
this lie is so high utility that I'm going to keep doing it.
Now, it turned out to be true, of course.
And you say that's the, that is the circular experience for people that believe in free will.
It really has a high utility.
Yeah.
Yeah.
Well said.
Whether it's true or not, it doesn't matter.
It's super high utility to act as if it's true.
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Let's keep pushing.
Let's keep exploring.
What is your vision of a compelling future?
What are you working towards?
Specifically or philosophically?
No, like in your life.
Like you're, you're, you have high agency that you believe that you're going to choose how you're going to design this life, even though you, you operate in a deterministic approach, which has been a little confused.
But you, I'm happy to talk about it.
No, it's okay.
You, you have high self-efficacy, efficacy for a word for felt sense of power.
I choose.
And when I choose with efficacy, I think I'm going to make a difference.
So you have both those.
You have a motor.
so you are motivated by something.
You have systems and structures
to help you be efficient with that motor.
It sounds like and feels like
you have the ability to lead others
and to be a good teammate,
so you're not on an island of yourself.
And I could go on and on,
but I don't understand why,
like what is the vision that you're working towards
that is so compelling
that you're putting all of the velocity
into your life,
the way that you are. Okay, two things. So the most important thing to understand about me is I believe
that love is the greatest gift that we get to experience. So my marriage is my highest priority.
That is the thing that I invest most earnestly into. Within that context, I am a mountain climber.
So I'm not trying to reach a peak or hit some accomplishment and be like, oh, there, I did it.
I'm always just thinking, I know I like the act of climbing the mountain.
So I could stop, turn around, look at the view, but that's not what motivates me.
Facing the rock and doing the hard work is the very thing that I love.
But it only works if you're specifically trying to get to somewhere on the mountain.
The great irony, right?
Because I don't care whether I get there, but I have to be driving towards that thing.
I'm motivated by two things.
One is you could lump them all together in that I want to help people.
I want to have honorable goals.
So, and I want to help people around really meaningful problems.
So I'm motivated to help adults, which is what I do with my YouTube content, my podcast, and my university, Impact Theory University.
And then I want to help kids, which ironically is my primary driver.
It's the thing I'm least known for.
It's the thing that I have worked the hardest to find a path to in a rapidly changing media landscape.
The video.
Is that why the video?
Yeah, yeah, yeah, yeah.
For sure, for sure.
And you don't have kids.
I don't have kids, no, the great irony.
Yeah, and you are deeply invested in creating something of value for children.
Yes.
Because, so here, I never thought that I would end up making something for kids.
I'm not somebody that was always like, oh, I always just find myself drawn to children's entertainment.
In fact, I would say it was the opposite.
It's funny because when I was at your house, your studio, you had a lot of fun.
young artwork, pop culture artwork, right?
Like, so there is that youthful.
I don't get it from you.
I don't, like, if you and I were walking down the street and I was, hey, Tom, I don't
get like this youthful, you know, I get like a pretty serious, like, hey, listen, the system
is designed a certain way.
You better get yourself together, you know, like, there's an intensity, rock climbing
intensity about you.
Yeah.
But you have a unique vantage point based on how you've designed your life that you are not
a parent and so you're seeing the you are viewing the child relationship from an outside
and not having one yourself.
Yep.
Doesn't mean it's right or wrong, but you're not parenting.
You want to give too many.
What are parents doing well and not well that you uniquely can see from your vantage point?
Well, so I would say the vantage point that I'm seeing it from is probably less as an outsider
and more just going back to this idea of cause and effect.
So the reason that I found myself drawn to children's entertainment was because I tried to have the impact that I wanted to have on the world via adults.
And I just found that while they can change, most do not.
And so that got me obsessed with when are we at our most malleable?
And so found that with my talent and the things that I'm interested in that led me to what's known as the age of imprint,
which is obviously less than like early, early childhood.
Gabbar Amati gave me a very distressing look at life.
And he said, what happens to you up until the age of three is more important in terms of who you will become than every day after that combined.
And I was just mortified to my core.
But that, I'm just not drawn to that age group in terms of entertainment and things, which is what I interface with the world through entertainment.
And so that got me focused on the age of imprint, which is 11 to 15, is where you start pushing away from your parents.
where you turn to culture.
And I thought, oh, cool, I can intercept people there.
There's only one idea that I'm trying to get across.
I mean, as a primary driver, and that is if you put, it's what I call the only belief that
matters.
If you put time and energy into getting better at something, you will get better.
And so I want to drive that message home to kids via entertainment.
And for reasons that are just like super weird quirks of my own personality, that manifesting
through storytelling.
Yeah, okay.
Very cool.
man. Look, I really appreciate the clarity of your thinking, the first principle base.
Thank you. And we've covered a lot of, a lot of land here. If there's one or two things
that you could point to as a summary wrap up here, if we knew what you knew, how would we
parent better? So this is where we were headed down briefly, that your kids are having a
biological experience, their brains work in a certain way. You need to figure out exactly how the
brain develops and understand, like with gentle parenting, which is like as a non-parent from the
outside, you guys look crazy. That's just not the way the human mind works. And so like anything,
kids are going to test to find the boundaries. If there are no boundaries, then they're adrift at sea.
we are not born with values and beliefs.
We are given those values and beliefs by our parents.
And so you need to say, okay, what beliefs and values will serve them well in the future?
What's going to help them develop strong self-esteem?
What is going to help them function well with others?
Like some very core basic questions.
And then you have to do the ridiculously hard work.
And by the way, thank you all for doing that hard work.
Somebody needs to have kids and raise them well.
That's incredibly important.
and truly,
truly,
Mike,
I mean this seriously.
When I meet parents,
I thank them for their service.
I am truly grateful
that people have kids
and that they raise kids.
I think it's wonderful.
I think it's the surest path
to meaning and purpose.
I think it's high risk
to not have kids from,
you'll seek that sense of meaning and purpose.
And if you're not very good
at identifying other ways in your life to get that,
it's going to be tough.
So anyway,
with that all said,
so you're,
they're going to need to be certain things that you're doing to instill those beliefs,
to instill those values, to give them discipline, to understand like, for instance,
if you put a kid in front of an iPad, that you're doing that at a time where their brain is
forming. So their brain is now forming in a world where you interface with a screen and all of
those different things that they would otherwise be doing, those neurons either just don't get
developed or they get pruned and the ones for the device get, you know, myelinated and become the
primary driver.
There are some studies coming out from Jonathan Haidt that show there's very distressing
stuff around social media.
There's other studies now coming out showing that kids that are sitting in front of iPads
have less gray matter in their brains, which is the myelin.
And so they're not out like learning a broader variety of tasks, which they probably should be.
and so going through the lens of biology.
And so like, why is it, this is one of the most fascinating studies,
why is it that if you put a monkey in a cage with no real monkeys,
but a metal monkey that has food and then a fur-covered monkey that has no food,
why it will cling to the fur-covered monkey,
run over, grab food from the wire monkey,
and run back to the fur-covered monkey.
Okay, both of them are fake.
to me that's like a love thing we just have this instinct to want to be in close proximity to our
parents when we're young to want to be loved and reassured and that that's going to have this
huge impact on our attachment styles and things like that so for me that is one of the big things
that I would try to keep in mind in the chaos and the battle of all that I totally understand
how difficult of a job this is but just reminding myself that you know
The formative memories matter a lot.
Time with mom and dad matter a lot.
Giving them attention matters a lot just from a brain formation standpoint.
Okay.
What is the best practice that you have for giving love or sharing love?
I think about identifying that person's love language,
that my goal is for them to feel at a nervous system level that I love them,
that I support them.
and that means showing it in a way that they understand.
So not like for me, words of affirmation are massive.
So if my wife gives me words of affirmation, I feel seen, feel recognized,
if she shows appreciation, like I'm feeling good.
For her, it's quality time.
So I need to engage with her in an activity that she loves,
that she feels like, wow, you really did that thing for me.
Now, she likes to hear words of affirmation,
and I like the quality time,
but she could give me all the time in the world.
If she's not verbally expressing that, hey, you did that thing.
I was very impressed and I'm very grateful.
That means the world to me.
I'm not going to get there.
Now, I can say all the things in the world to her,
but if I'm not just sitting down and being with her,
it's not going to sink in.
And what's the best practice you have for leading?
Well, so this is where I will confess that I think,
I have one superpower when it comes to leading, and that is I will outwork anybody, and my dominant
emotion is excitement. So I can get people excited, and I lead by example. However, I think some of the
greatest leaders, they really see themselves as a facilitator. I don't see myself as a facilitator.
I am frustrated by the need to facilitate. I want to do. I want to be the guy swinging the sword,
And that people will fall in and fight with me because I am good at swinging my sword, because I train so very hard, because I show them respect for fighting alongside me.
That's awesome and I'm very grateful.
But I do tend to want to isolate and just do my thing.
And I think that's terrible for scaling leadership.
So I'm well aware of my foibles.
Are you a rule follower or a rule breaker?
I'm a rule follower who's learned that you have to occasion.
break the rules.
Yeah, I normally wouldn't ask this, but I think you actually are a rule finder.
Like you want to understand the rules, right, more than a follower of that.
And I'd really, like I'd push it even beyond rules and say, unless you're talking about
the rules of the simulation, which I secretly think we live in, that then, yes, the rules.
I want to know how does the world work at like the most fundamental, inviolable way?
In the world that we're in right now with AI, I mean, you are speaking from real experience
and you are teaching on how to use AI for personal development and business development,
for sure.
One of the things I just want to get your take on, impact theory is really about searching
for, quote unquote, I think small T, maybe big T truth.
Like you're designing it to get down underneath of what's really happening to help people do the same in their life.
and then AI will prop up that it has the answer.
But it hallucinates.
It is, and some of them are designed to please and give you an answer.
I was going to say, even though it's coded by man.
That's the thing that should really freak you out.
How are you helping or how are you discerning yourself between the information that AI is presenting
and how you're using it?
I think the most important thing is to get down to understanding
the sequence of cause and effect on any given issue.
So don't take its word for it, right?
If you look at people that use AI,
they're saying that they can see a decline in like brain activity.
And so it's like if you're using AI to just tell me what to do
and you let it turn you into a pair of hands, you don't get anywhere.
If, on the other hand, you use it as the world's greatest study partner
to actually learn how something works, now it's like unbelievable.
I am scandalized at how much faster I'm able to move in every aspect of my life because of AI.
But I'm trying to learn the thing.
Yeah, I think it's pretty clear.
I am using AI a lot.
I think it's a, I'm on the train.
Can you maybe point to how you, if you were to set up, but I'm also really concerned about the,
the lack of accuracy that it's, it's presenting with, okay.
If you were to start Quest again, you had a massive exit, super success on lots of fronts.
If you were to start any company, Quest is just a fun way to think about it.
How would you use AI to get it up and going?
Or if you're mid-stride and your company's doing pretty well, how would you insert AI?
Go either direction or maybe both.
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Yeah, so right now the state of AI is such that you use it to extend human capabilities.
So everybody at Quest, almost regardless of what your role is, would be given access to AI and say,
okay, whatever you're spending a lot of your time on, whatever the hard thing is, work with
AI to see if you can do it a better way. The number of things you can improve on a production
line are insane. So like even a production line worker spending 30 minutes or an hour a week,
like if you're really going to be stingy about it, like even that is likely to move them forward.
If you're in the marketing department, the sales department, if you're trying to figure out,
like what should the, what's the right way to negotiate this deal with a retailer? It's like,
oh my God, like that stuff would have been so much easier with AI because AI knows in your
industry what is standard. Like even just knowing that, you know, saves you 30 phone calls
trying to find the guy that's sort of in an area that's a little bit tangential to what
you're doing and they can sort of give you a ballpark of what is probably going to be, right?
Because you go from like, I have no idea. Like, I don't know what this is to an AI will be like,
this is standard in that industry. This is standard in this industry. In this state, like it's,
it's unbelievable.
Pre-AI, I was on your podcast and you had a team.
You had a media, full media outfit.
You've had great success there.
Does your media team look different based with AI?
Oh, yes.
And so have you changed the number of people on your team?
Oh, yes.
So I'm imagining you've gone down or down.
How are you using it?
And how might our team here be better by using some of the tech?
It's all going to come down to what the specific thing is that you're trying to do.
But everything exists in what I call the fifth.
physics of progress. So the physics of progress, I call it that because there is nothing else. Like
everybody that's ever been successful has used this, whether they call it that or not. It is the
scientific method recontextualized for business. And you go, I know where I'm trying to get to.
There's an obstacle in my way. I'm going to come up with my best guess hypothesis on how I
overcome that obstacle. And I'm probably going to come up with a bunch of things. I'm going to
prioritize those. I'm going to say by doing this, I expect to impact this key performance
indicator by exactly this much, you then run the test, and then you see what did I actually get,
and then you get a little bit smarter because you think about why it either worked, didn't work,
work better than you thought, worse than you thought, whatever, and you try again.
What we do is we feed all of that into an AI, and we just say, here are however many data points
are relevant to that test that we just ran, and then we say, okay, we run three of these a day
or whatever, if it's, you know, Instagram posts, TikTok, YouTube videos, whatever, you give them
all the relevant data, you tell them what you're doing, you show them the video or at least
give them a breakdown of what it is if they're blind to the actual imagery. You start doing
pattern recognition, you start asking it to suggest tests, you show it your competitors, you
feed them as much information on what's working on your competitors as you can, and it will start
giving you a just an absolute host of incredible things that are worthwhile testing.
And so now you start to understand, like, what are the patterns that we're seeing in the data?
What are the things that the algorithm actually cares about?
And then that LLM is also aware of all the commentary that's happening in the world,
all of the experts that are posting YouTube videos and blog posts and, you know, LinkedIn posts,
whatever, about your topic.
And so it will go, all right, here's best practices.
This is what most people are doing.
This is what this competitor is almost certainly doing.
There will be things that they're blind to for sure.
Like the analysis is insane.
And so you can't just, this is where people go wrong,
it's oftentimes going to give you trash.
And you can't just go, oh, AI is bad.
You go, okay, hold on a second.
That doesn't make any sense to me.
This is why it's important that you understand.
You're building a mental model of the cause and effect of how the thing works.
So the AI gives you a bad answer.
And then you go, that's a terrible answer.
It's terrible for this reason.
Why did you say that?
Or, you know, what are you thinking?
Justify your point.
And it will very often go, you're actually right.
thank you for pushing me, and then it will click into just like a deeper tool, because it's
often choosing them automatically. It'll click into a deeper tool, do more research, and I'll come back
and say either, no, I'm sorry, I still disagree with you. You're incorrect about that, Tom.
You don't have this fact. Here's what the data actually shows. Or it'll come back and say,
you were right. Thank you. You push me. Here's this thing. You were wrong about that part.
But actually, I think the real answer makes your argument even stronger. You're going to get some
variant of that. And if you treat it the way you're treating it like a thought partner and you're
not just taking what answers it gives you, you're not just turned into a pair of hands, but you're
really using it as a tool to understand. You don't have AI employees yet. Your employees are
using AI as a tool. Correct. Yeah. Right now, I don't think there's anything truly autonomous
that doesn't have significant enough risks that it's not worth it. I'll say I wish I had your expertise
as a partner in finding mastery because you have such a wealth of a broad range of clarity
of first principles and the big motor to put them into action.
Thank you for coming in.
Thanks for having me, man.
Yeah.
Thank you for being out on the edge, being on a limb.
And today I don't think you've said anything that was like wildly dangerous.
You know, we didn't talk politics.
We did not talk.
Yeah.
Well, just leave us with one thought that will stir people.
in a way to get them thinking a little bit about your point of view on politics.
Don't be on a team. Don't be left. Don't be right. Don't be Democrat. Don't be a Republican.
Think about cause and effect. The economy works in a knowable way. Who is doing the things
that are better for the economy and who is doing things that are guaranteed to be problems,
even though they sound good. And if you vote based on that will be in a better situation.
There you go. Where can we find you? At Tom Billu on YouTube.
That's the best place. For sure.
that that is where I am the most active.
Join me live.
Subscribe to my YouTube channel, Monday, Wednesday, Friday.
How are you doing that?
But we, it's a lot.
Yeah, I'm in awe.
Like, you stand up three days a week, a daily live show.
Yeah.
That one is both my joy because it is very fun to do.
And it is an extraordinary amount of energy to prep for all the episodes.
So you've got to really be in the thick of it.
Yeah, well done, man.
Thank you.
All right.
Appreciate it.
Thank you.
Thanks for having me.
Next time on Finding Mastery, we're joined by Super Bowl champion
and one of the most respected leaders in NFL history, Andrew Whitworth.
In this conversation, he shares what it takes to lead in high-pressure environments,
how to unlock potential in others,
and why even at the highest level, self-doubt and mental health are part of the journey.
He also opens up about identity, fatherhood,
and what happens when the thing you do no longer defines who you are.
Join us Wednesday, April 29th at 9 a.m. Pacific, only on Finding Mastery.
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