Good Life Project - How Much Money Is Enough? Your Confusing Money Questions Answered. | Leisa Peterson
Episode Date: July 23, 2026 By the age of 7, most of us have absorbed the rules that run our financial lives…forever. And almost none of us checked to see if they were true. Not the numbers. The rules. The slogans we hea...rd around the kitchen table about what money means, who deserves it, and what it says about us if we don't have enough of it.Leisa Peterson spent three decades inside the financial services industry before a near-fatal event forced her to see how far she had drifted from her own life. Today she coaches people, most of them women, on the inherited stories that quietly run their financial decisions long after childhood ends, and how to rewrite them, along with their financial futures.In this conversation, you'll hear:Why twins raised in the exact same household can end up in completely different financial and emotional places as adultsThe specific questions to ask a financial advisor before you hire one, and the one answer that should make you walk awayWhy financial regret research shows the real damage isn't the bad decision, it's the silence around itHow to start defining your own "enough" instead of borrowing someone else's numberWhat Leisa's husband's diagnosis taught her about the assets that never show up on a bank statementIf you've ever felt behind, ashamed, or just quietly unsure whether you're getting this right, this conversation will change how you think about all of it.You can find Leisa at: Website | Instagram | Episode TranscriptNext week, we're sitting down with Leidy Klotz to talk about how the rooms you live in every day shape how much control, connection, and competence you feel, often without you ever noticing it. Be sure to follow Good Life Project wherever you get your podcasts so you don’t miss any upcoming episodes!Check out our sponsors and resources: Visit Our Sponsor Page Hosted on Acast. See acast.com/privacy for more information.
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So what if everything you believed about money, retirement, savings, and how much is really, quote,
enough was really wrong? What if it was based on a story that was installed before you were
seven years old? And despite being challenged, it's never been rewritten. And what if changing that
story was the secret to unlocking so much more abundance, not in a sort of a woo-woo way, but in a real
practical grounded way? In this conversation with retired 30-year financial advisor, Lisa
Peterson. You'll discover why two people raised in the exact same house can end up with
radically different relationships to money. The exact question that exposes whether a financial
advisor is working for you or working in the room. You learn what financial regret research reveals
about what actually keeps people up at night and how to define your own enough number
instead of borrowing somebody else's number. And finally, what a life-threatening event taught Lisa
about the difference between wealth and a life worth living.
So excited to share this conversation with you.
I'm Jonathan Fields, and this is Good Life Project.
And we'll jump right in after the short break.
You've always had a very unique lens on the world of money and finance and wealth management.
You, instead of saying, well, let's look at all the things on the outside,
and then we'll figure out what needs to happen on the inside.
we'll just take action based on the external things.
You've always had this different frame.
Like inner awareness first and then outer action, the spreadsheets, the decisions later.
Take me into this.
It has a lot to do with my journey, my story, my experiences, but I wasn't sure if I was going to share this.
But I want to say this because I think it is very applicable to the times we live in.
which is 13 years ago, I was at a shooting, right?
My doctor, these are horrible events that happened to hopefully as few people as possible,
but I was at my doctor's office.
A man walked in with a gun and eventually after he shot some people, he killed my doctor and I survived.
And up until that moment, I had already had a lot of,
trials and difficulties and trauma in my life, but nothing like what happened in these moments where I
thought I might die. And it was like in that moment I clearly saw my life for the first time,
which is embarrassing to say, because I don't think that we should have to almost die to see
life, but that is what happened for me in that moment. And the reason I
I say it is I had spent a quarter century of my life building a career with money and financial
services. I was the primary breadwinner. I had the experience, the status, the security, like,
all of it. And I was missing my own life. I had children. I was married to my college sweetheart.
I remember before that happened, maybe a few years before, my husband told me we were at Lake Tahoe, and that's where I am right now, but he wanted to grab my, at that time it was like a blackberry, he wanted to grab my blackberry and skip it across the lake because I was never present. I was always inside of the deal. I was always inside of my work. And he was right. And that gunman made visit.
what had already been happening invisibly for years.
And it would take me time of starting,
I walked away from my financial advising practice after that.
I started this business of coaching
and educating people about their relationship with money.
But it would take me many years
to even be able to tell you what I just told you
because I was so wrapped up in the game and the chase
of like more, more, more.
I couldn't see that I was missing.
my life as a result of it.
I mean, profound, horrifying way to wake up to something that would eventually be transformative
for you.
How did that inform the way that you look at money differently?
Because it's weird to have conversations about money, right?
People feel so strained about it.
It's almost like people feel dirty.
talking about anything that involves money or wealth or planning or thinking about these things.
And you are, as you described, you spent 25 years in financial services like this was your
life. It consumed you. And in a moment, you woke up to the fact that, okay, so there is this thing.
It matters. It's going to be a part of my life and everybody's life. It will have a certain amount
of influence over what we can and can't do, what we can and can't say, like how free we are.
and yet you sort of like took that moment and said,
I need to change my relationship to this.
And I need to also stop serving people in their relationships to money
in the way that I've been doing for two and a half decades.
I started to see that my fear about money
and my fear about life itself were like the same fear.
and they came from the same place, and I couldn't work on one without the other.
Like, I had to understand how money was affecting my relationship with all of life,
and that wasn't going to be an easy feat.
For someone like myself who had made, who had come from a scarcity background,
had finally made it, and then realized that actually all the things that I thought I was striving
for weren't giving me the satisfaction, the happiness, the freedom from fear that I had hoped
that they would give me. And so that moment changed the rest of my life because I was like,
I need to figure this out. I don't have the answers. Even though I know money so well,
I don't understand why we do this or how to even change it. Yeah. You know, you just referenced,
You come from a scarcity background.
I know one of the things that is something that you explore a lot is the story that we have around money,
which often is birth really early in our lives.
I know you are a believer that abundance is attainable for pretty much anybody,
but there's a but there's a but there,
which is only once the inherited story underneath the numbers,
the assumptions, is examined and understood.
So break that down from me.
We, just like anything in life, when something is so close to us, it's really hard to break it down.
And I think this is why people go to therapists or people go to coaches is they want to get some help with something.
And so this relationship that we have with money, we've already got a very clear idea of what money is and how it works by the age of seven.
And you got to think, like, well, what's a seven-year-old doing with money at that point?
and all they're doing is just being a sponge to the world.
But what I've seen over all my research and all the things that I've learned in working with people and their money stories is that those things that were happening around the kitchen table when we were growing up have a much bigger impact than we actually realize later in life.
And then some people, I say this in my book, like some people are really good with it.
They don't have challenges.
And that's fine.
Like I think my message is stronger for people who are like, I don't know why I'm doing
these things.
They keep happening, but I can't stop them.
There's a pattern here.
And so the patterns that we don't like with money oftentimes have a lot to do with
what was happening when we were growing up, which informs our money story and it informs
whether we're really scared about, you know, opening up the statements.
that come or dealing with a problem that, you know, your claim has been denied and now you're
going to have to go into this whole rabbit hole of like phone calls and you just get full body,
you know, sweat coming on because you're like, I don't want to have these conversations about
money. There's a good chance that that has something to do with what was going on when we were
younger. And so by better understanding some of that and giving ourselves more grace and
compassion, we actually can start to feel more empowered in these situations that are
otherwise disempowering.
So how do we begin that process then of going back and understanding what is the inherited
story around money that I have?
Because if that is controlling a lot of the decisions that are making or not making around
money now, maybe 20, 30, 40, 50 years later, how?
How do we start to do that ferreting, that examination of that early story?
There's lots of different ways that we can go about this.
One that just immediately comes to mind is writing down those sayings that you heard about money growing up.
Like money doesn't grow on trees or it's not polite to talk about money or to ask money questions.
It's not appropriate to ask people how much money they make.
But you hear them in the background when certain situations happen.
So it's like unpacking those statements you heard, those beliefs you were given.
I also really like to ask the question of what does your mother or the person who raised you in perhaps that role, what do your father believe about money?
What did they believe growing up?
What do they believe now?
and taking yourself out of the equation and kind of placing the attention on other people sometimes
is easier to be like, well, that's interesting.
Now that I see how they think, I'm noticing how I'm the opposite of that or I'm exactly the same as that.
So it's almost like you're to a certain extent controlled by it, but your reaction could be,
I'm going to follow the same rule or slogan, or I'm going to,
like completely reject it and rebel against it. But in some way, shape, or form, those early
lessons, those early stories or slogans are affecting your choices without you probably even really
understanding it. Yes, because once you start to write the story, then you can start to connect
it to, like I said before, the patterns. What are those patterns that show up for you? Like,
when I talk to women, primarily the people that I've been coaching for 12,
years about these sorts of things, I'll hear stories like I consistently under earn. I consistently
don't speak on behalf of myself and like ask for what I want. I am not a saver. I am a great investor.
I mean, it could be positive. It could be negative. But it's really helpful to kind of notice
what in the story of the things that you learned growing up
are impacting and affecting the patterns that you're noticing in your life right now?
I mean, I could see that really cutting both ways too, right?
I'm curious where you see this.
Let's say you have twins growing up in that household, right?
One person goes out 25 years later,
they are phenomenally wealthy.
They have saved like a miracle.
They've been able to retire years ago, and the other person is living almost the exact same money life that their parents were living.
They grew up in the exact same household, but two profoundly different outcomes.
Same money story, but two profoundly different outcomes.
That's jarring.
It's super common, too, which is really strange.
my interpretation having worked with people and why that happens is it's the interpretation of what's going on many times. So one person sees it as a completely different outcome than another. So they take it to heart very differently. But also, there can be traumatic events that occur for one child that don't occur for the other child.
child. Even something as simple as like when I was 11 years old, my mom, we were, we didn't have a lot of
money, but my parents decided skiing was a great idea. My parents were self-employed and they,
and my mom pretty much supported us with her hair cutting business. And we never had medical insurance.
So they loved skiing. They decided we'd go skiing. And we was like our second or third time. And my mom got
hit by a runaway skier and no insurance. She couldn't work for like almost a year. Her leg was
destroyed and she had to have surgery after surgery. We lost our house. We lost our car. I told myself,
I will never be self-employed. Like that situation happening at 11, you know, might have been different
for somebody who's like five years old.
But at 11, it was a very pivotal time for me because I wanted stuff.
I was worried about how everybody thought of us.
We were being evicted from our house.
Like I had a lot of different things going on.
So some of these events that can happen can affect us depending on what age we're at or what it means to us.
What meaning did we give it?
Yeah.
I mean, it is so interesting how we interpret it definitely.
you know like if we go to like your your example right you know like you describing a household that
probably had money was tight but maybe there's a lot of love in there and a lot of desire for the
family to be together and participate in activities and maybe if we go to that twin scenario you know
like one kid experiences this as we never have any money but the house is filled with love and joy
and just like a deep sense of of connection and so maybe they they transatlantic
that as not having money forces you to be deeper, more deeply connected. It like deepens a sense of
family. And then it's almost like you're bringing that to your modern life and saying like,
I don't actually want to get too rich because you can tear us apart. And I want to close intimate,
like really close knit, like loving, joyful family. And that happened when I was a kid when we didn't
have anything. Whereas the other kid is like, all they can focus on is a sense of just constant
instability that they see in their family. They can't even enjoy that rich joyfulness. And
it's the exact same thing. But the story that they pull from that exact same circumstance is,
you know, like, I will never be, let myself be in this same situation. And maybe they,
they go out and build incredible wealth. But because that becomes the driving force for them,
they end up with either no family or no friends or completely fractured relationships.
And then you're saying on a pile of money, but who cares?
It's so interesting the way that we translate identical cervical sentences and we tell very different stories just based on who we are in the lens we bring to it.
Does that land?
100%. I'm so glad you said that because it is wild.
how common people approach life in different ways.
We're all so different.
And that is exactly why we can interpret the exact same situation
in completely different ways.
Yeah.
So really early days in,
it's critically important to understand
what is your inherited money story?
And I guess maybe,
and that's the question that you offer,
like look back at when you were a kid,
like what were some of the lore, the slogans you heard from the family.
And would it also be an intelligent thing to then ask yourself something like how is this
controlling my decisions and actions around money today or some version of that?
Exactly.
Yes.
You're trying to get a sense of like what's working with money and what's not.
And one of the problems, like, if we come out of.
even this. We live in a society that places a ton of importance on money. And there's a lot of shame and
there's a lot of judgment. If you don't have it all figured out and you don't have, you know,
you're not a multi-millionaire, like you must be doing something wrong. I mean, there's so many
crazy stories that are perpetuated. So what ends up happening is if there's a problem with money,
we don't, we don't want to own that problem. We want to look away. We want to look away.
We don't want to deal with it because we're like, well, society tells me I'm not doing the right thing as it pertains to it.
So what we're trying to do is we're trying to have greater compassion and self-love for ourselves, regardless of wherever we're at.
Because I promise you, if you hate an aspect of your life as it pertains to money, it has this really wicked way of showing up again and again and again.
but when you just say to yourself, okay, I'm really struggling with this, but I see the patterns of how
this kind of came to be, like what I learned, what I experienced, maybe the trauma I've been through,
I'm going to give myself more grace. I'm going to slow down. I'm going to look at this situation
more honestly and compassionately. And I'm going to figure out what's my next step, like my next
tiniest step to start changing this for the better going forward.
And we'll be right back after a word from our sponsors.
So if we start from that place, really trying to understand our money,
and then we're looking for like what is the most sensible next step.
I know a lot of people don't feel like they're equipped to actually know what do I do.
Like, okay, so now I get it.
I've taken this long look and talked to my siblings.
I've talked to my, like, current parents or guardians if they're at.
I get it.
Like, I get where I came from and how this all shaped me.
And I even see how I'm making some maybe good decisions and maybe some not good decisions
based on this.
I want to change.
But I really don't know where to start.
So many people will then say, well, who do I ask?
Who do I turn to?
And they'll look for some version of a financial advisor.
Someone to kind of hand the reins over.
Someone who we believe kind of, quote, gets money.
just better than we do. And sometimes that can be amazing, but it can also be a fraught relationship,
right? And you're speaking from somebody who's been inside that world for a long time.
Yeah. I mean, financial advisors can be a really great partner. I think the challenges is that
most of us have never been trained how to work with a financial advisor. Like we don't have
parents who are like, let's talk about all the ways that we're going to get the most use out of our
financial advisor. You're lucky if you have one. So the challenge that I see with financial advisors is
because there isn't a book that goes along with working with them, we don't know how to approach
that relationship in the most advantageous way. And so what often happens by default is we end up
abdicating a certain level of responsibility to them without understanding what it is that we're
giving to them versus what we should be managing on our own. So what does that look like like in
everyday life? We don't necessarily put them through the kind of rigorous job interview
like process that we probably should. So I would say if we lined up 10 people and we asked them
about their relationship with financial advisors, they're all going to have somewhat similar in
that I pay them a certain amount of money and they manage my investments. But they are all going
to have different experiences about the personal side of it. Like very few are going to tell us that
they're receiving education on a regular basis from their financial advisor or being told
the behind the scenes look of what's going on. Like we're investing in this money or in
fund because of this or yeah there's a lot of different aspects to it and so what does that look like
in a different way i'll say that we need to become better advocates for our money for our our
managing of it and it means that we're probably not using the financial advisor in all the ways that
we could give me sort of like your like your top hits of questions that you should be asking
these people to really get a better beat on who's right for you and who's absolutely not.
First and foremost would be tell me your philosophy of how you see financial advising playing
into my financial goals. Just a very broad-based question. Like, tell me about that. And I think
that you'll get a good sense of are they oriented to products mostly, or are they oriented
to like you as a human being with goals and, you know, dreams and wishes.
And they're wanting to help you touch into your goals to make sure that the money is going
to support those goals.
Because let's be clear, our life is not about the money.
Our life is about what's most important to us.
And if our financial advisor is all about the money and not about what's most important
and helping even pull and draw some of that out, that might be a first.
red flag. Another one would be, can you walk me through exactly how you get paid on your recommendations?
Because we're talking about money. It's funny because not everybody feels comfortable asking these
questions, but it is really important to know how do you get paid. And it's so interesting,
Jonathan, because just the other day, like, I interview advisors all the time from my podcast. I talk to
them. I was one. And I still continue to be blown away about all the different ways that they can
charge you for their services. So this advisor, a woman advisor, I met this past week, she said,
I do not charge based on how much a person is investing. I look at their whole picture of their
net worth and I figure out how much they're earning and what makes the most sense for me to charge
to be their advisor regardless of what we decide to do with their investing. I've actually never heard
somebody just say it in that way. It works really well because now she's not incentivized by the
products that you do or don't buy. And she's looking at the big picture and focused on financial
planning first and foremost, not so much the products. But that's why these sorts of questions
are really helpful as you're going to find out, is it all about how much you invest?
So the problem with that is, too, keep in mind, is if it's all about how much you invest,
and let's say the market's not something that you're really wanting to be in and you decide to take your money out of the market,
not recommending it, but let's say you decide that.
Now the advisor's not going to make any money from you working with them.
So they're going to even be more incentivized to keep you from doing what you feel comfortable, most comfortable doing.
right? So that's an example. But I think that it's important to understand all these different
ways that someone can be charging you. It used to be that people would charge commissions every time
they would do a transaction. So they would like buy and sell stocks and then make more money off
of those transactions. That's very, very rarely done anymore. So most people say, I'm a fee-only planner.
and the idea of fee only, for the most part, but again, it could be different for different people,
is I'm going to charge you 1% or 2% of your portfolio that I invest for you,
and that's how much you're going to be paying me on an annual basis.
Now, they're going to try and get that number typically as high as they can,
and the lower amount of money you have, the more they want that number to be maybe 2,000,
percent if you're talking about $100,000, and maybe it's 1% if you have a million dollars.
But what I'll just say is everything's negotiable. Do not take the first number as like the one that you have to pay. It's not standardized, I promise. And you can ask deeper. Like, you can go deeper than that. Like, well, what do you get? Like, what do I get for that, you know? And what other fees are involved? Because many times they'll be investing in.
in mutual funds or other financial products that have additional fees. So you may say, okay, I hear what
you're getting. But on average, how much am I going to be paying in totality if I go with you?
Because again, that's going to cause them to work for it because they're going to have to be like,
well, I don't know exactly what I'm going to put you in yet. But this is the average. And now
we're getting into some really important numbers about how much this relationship is going
to cost you not just in one year, but over 10 or 20 years so that you can hopefully negotiate.
Yeah. And I mean, when you say, well, it's going to be 1% or 2%, maybe like in the beginning,
you're kind of like, well, it sounds reason. Well, it's really not a lot. But you compound that out
over five years or 10 years or 15 or 20, especially if your portfolio is growing. It starts to become
potentially a lot of money. And then as you're describing, I think this is one of the big missing
questions, right? Like, certain investment vehicles have their own fees attached to it. Like,
they have a load on the front end. Maybe to be in a fund, you know, they're going to charge you
an additional 1%. So, you know, in theory, your advisor isn't charging you that, but they're
passing it through to you. So you end up paying it. Am I understanding that right?
A hundred percent. And this, what we're talking about, it's not just even the answer they give you.
it's the way that they answer it.
Tell me more, yeah.
Are they saying to you or giving you the impression, like, don't worry about that, this is just
really standard, you know, and they just want to get off the subject as fast as possible.
Or are they saying, yes, there's this question of fees.
Let's talk really honestly about that.
I will lay out all the numbers.
I want this to be an open book for you.
And I want you to know what this is going to cost you.
Now, five years from now, 10 years from now.
Like, I have nothing to hide.
Like, that's a very different advisor than someone who's like, okay, do you have enough
information?
Can we move on?
You know, like, that's what you're paying attention to.
Do you see people sort of like in this situation, certainly, like, searching for an advisor
who are hesitant to ask these questions, either because, A, they don't want to feel like
they're the ignorant ones or.
or B, they don't want to offend the person for some reason.
And they think that this line of inquiry might be offensive.
I think it's all of those.
Back to the first part of our conversation,
because this is where our money stories like showing up, right?
Like, that is this appropriate for me to ask,
and I work with a lot of women.
And there is so much around not receiving enough
education about this stuff to feel confident or comfortable asking a lot of these questions.
And so what ends up happening is people end up friends, you know, clients, what have you,
they come to me with questions. And every single time, Jonathan, they apologize before they ask
the question because they're like, is this a stupid question? I'm so sorry I don't know any more than to just
try and get this out of myself. You know, like, they're, they're saying all these things and I'm like,
please, please, please know that every single person, multi-millionaires, like people that I've worked
with that have hundreds of millions of dollars because of inheritance are saying these same
exact things. So I just want to normalize how it is difficult. But I think this is why we have to find
advisors that are like, please ask me these tough questions. We need to find people who want to help us,
who never cause us to feel any kind of shame or discomfort. That's, back to your question.
That's the red flag. It's not easy to find folks that don't have a certain level of judgment
when somebody doesn't understand finance in the way that they think they should.
or your lack of understanding is not a personal failing.
This is just information, and your advisor works for you, period.
And we'll be right back after a word from our sponsors.
So let's say somebody understands their money story, they're excited to make changes, they go out, they get a whole bunch of recommendations from people, maybe they're looking online, whatever, and they have the conversations.
they find a person that they're excited to work with.
Or maybe they just decide, like, okay, I'm just going to pour myself into education and pursue
this myself.
I feel like I want to just kind of take control and really go deep into it and know how to do
these things.
At some point, especially as we sort of like move into the middle season of life,
pretty much everyone bumps up against some version of this story that says when it comes
to money, to what I've saved, to what I've invested.
I'm quote behind or I'll never have that that big word capital E enough.
Talk to me about this.
Yeah, it's a big question.
We don't like live in a world that even talks enough about enoughness, like what is enough?
And if you look at if you're someone who does read financial books or you read the financial
headlines, you know, if anything, they just terrify you because the numbers just keep increasing
of how much you need to have to be able to someday retire. So there isn't a conversation about
this idea of what is enough. I feel like this is helpful to just explain, too, that I get it
because I've been there. As you know, a few years ago, my husband got diagnosed with prostate
cancer. When it happened, I was running my business. I had a lot going on with what was going on
in my work, in my career. And I decided to step away from most like my business and everything
that was happening other than focusing on him and his health and his, his well-being. And in the
course of that, I realized that even me, who focuses on him,
all this stuff, had not spent enough time thinking about this conversation of enough, because when you
make big changes in your career or in your business or what have you, it's probably good to be
thinking, well, do we have enough if I walk away from these things? So what's so funny about the
beautiful lessons that came from a very difficult circumstance was I did start spending a lot more
time looking at the tools that I had been sharing with people for years as a financial advisor
and then like real life and what does that look like? And it turns out they're kind of very
different things. And let me give you an example. So my husband and I have always been pretty
frugal and I had an idea of how much money we spend on an annual basis. But what started to
become really apparent is that the assets that we have, normally, we just look at the money in the
bank or the savings that we have. But I started realizing that there are so many more assets in life
than I was giving credit for. And for us, it might look one way. We had an Airbnb, we got really
into home exchange, started to realize that we could, we've done 48 home exchanges. And it's
really funny because we realize now that we could travel all over the world and barely.
spend, you know, as long as we have miles from our credit cards for our flights, we could travel
and live more, you know, luxuriously through home exchange with, you know, people around the world.
But it wasn't just about home exchange. It was about the fact that we have these ideas of how much
money we're going to need. And yet we've never sat down to think, well, what does that actually
look like for me? What does my life going to cost this year?
next year and beyond. What are my fixed expenses? So that would be like if you have a mortgage or you
have, you know, certain things that are fixed in place. Those things aren't changing so much.
What are the variable expenses? Like most American families have not spent time understanding what the
enough number is for them. And there really is a number. But if we don't dive into that question,
of like what's most important to me in my life? What's it going to cost for me to live that part of my
life? Can I put this on paper? I've got tools that I love. One tool would be an app called Bolden,
which if you have a financial advisor, sometimes they do financial plans for you, but Bolden helps you
have that tool for yourself. But my point is, is that our enough number is totally unique for each of
us and our own preferences, our lifestyle, our choices, our the values, all of those things. So nobody can
figure out what our enough number is but us. And that means that we need to take some time to
work on it individually. And that may be with our advisor, but that also may be just on our own
with our partner or ourselves. Yeah. I mean, I feel like, you know, the typical person can,
if you go to an advisor, they have all these spreadsheets and programs and stuff where they'll ask you a ton of different things.
And they'll plug all your variables into projections and say like, well, this is what it looks like at 60 and then 70 and then 80 and then 90 and God willing 100.
And based on the path that you're on and where you live and do all of these different things.
I would imagine now, I haven't looked at this.
I would imagine you have there probably a lot of online resources and sort of.
like spreadsheets and tools available for anyone to do a lot of this work on their own. But I guess my
curiosity is, and maybe this is part of what you're getting into, they're all based on standard
formulas, right? And the one thing that I've learned in business about standard formulas is that
classic line, garbage and garbage out. You know, so we look at the formula and we're like,
oh, this has 39 different things that I should be thinking about that are relevant to the typical
person at this point in their lives and like, I've got to come up with all this stuff.
and the spreadsheet looks really good and really comprehensive
and the platform and the app look really good and comprehensive
and the program that our advisor is giving us
it's been tested across millions of people
and that's all true
and if you don't really think deeply
about your unique variables that you put into all those models
and what really matters to you
and what like the emotion and the reasoning is behind them
you'll get all the numbers out the back side
but they're probably not going to serve you all that well. Does that land as true?
Yes, very much so. Like the problem too, I think I'm also alluding to, is like you said,
an advisor is going to take some certain numbers, maybe your budget this year and how much money
you have and try to figure out how they all go together. But they're not necessarily going to
to ask you questions like what do you value most what do you how do you see yourself you know what
makes you happiest what really gets you excited about the future like when you aren't working in
the job that you're working in do you see yourself doing something else some of us probably will
never retire like as long as somebody is willing to work with us in some capacity we love work
and then and I'm sure we're not alone on that but it might look very very different
the future. And so these are things that I feel like it really means a lot to spend more time
thinking about what brings you the most joy. What do you see yourself doing forever? What might
change? Where might you live? Like, who are you? Where do you want to live? What's most important
to you? What's going to happen if your children have children? You know, like these things that could
change the whole situation. And we just, that's going to decide what enough is.
far better than a financial advisor putting some numbers into a spreadsheet for you. I'll just say what's so
scary about the world that we live in is these numbers are thrown out, these really, really big
numbers about how much money people need to save to be able to like stop working. And I just want to
say that those numbers are, if you haven't figured it out for yourself yet, exactly what you're
what that looks like, considering social security, considering potential inheritances, considering
downsizing on a house, like so many different choices, please don't let those numbers you read about
or people talk about affect you in any way because the real story may be far more favorable than you
give yourself credit for. And I see this over and over again. People get panicked. They don't want to deal
with it because they're so afraid of it. But then when we sit down and we start looking at like,
okay, and this isn't something I do like all the time, but I do it for friends. And I'm like,
okay, I'll help you. But people are amazed. They're like, wait a minute. I can't believe I didn't
look at this because I was so scared. Like, it's going to be okay. And that's just what I want to say
to everyone who's inside of this conversation of like, what is enough? I don't know. Yeah. So a lot of
what we've been talking about here, and we've kind of alluded to it, but let's drop into this
as sort of like our final point. It's this idea that there are conversations around money
that so many of us feel uncomfortable having. And that leads to a phenomenon where we don't
have them. We've talked about some of them. But I would imagine that there's also a certain
sort of like type of conversation around money that people proactively,
refuse to have. There's a silence. There's a secrecy around it. And not just with financial planners
and not just, you know, with people who can help you figure things out, but with people closest to you,
with your, maybe your partner, your spouse, your close family members. Why are we so secretive
about money, even with those who are close to us, even with those who could potentially really help
us? It hasn't been modeled as something that's a topic that people feel.
comfortable revealing those it feels like the most inner innermost secrecy is kept around these
conversations and so it just to say it's there's no normalization around the conversations
for most of us or for most of the people that do feel more comfortable talking about money
it's because we've spent a career talking about it oftentimes we will need to be the first person
to open the conversation, but I think we'd be shocked at how eager people are to have these
conversations and to be willing to go there. And maybe we don't just say to our dinner party,
hey, let's talk about how much we make or how much we've saved. We don't have to start
with the hard stuff first. But we can start talking even about this relationship that we have
with money or what our beliefs are about money and then go from there. Because we're
we may find that there are people that are like, I'm eager to have these conversations or I would
love to be a part of an investment group where we get together and we talk about what we're doing
with our money and what conversations we're having with our advisor. Like, we don't have to be
independent investment advisors to form an investment group or a money conversation group,
just like a book club. Actually, that'd be a cool idea, too. Buy a book as a group. And,
have that book about money be the thing that you study for two or three months together that
opens up conversations. But what I thought was so interesting, I came across this, there's
research from Daniel Pink on regret that was so interesting to me because what he found was
financial regrets almost never sound like I picked the wrong mutual fund. They sound like I wish I had
talked about this with someone. I wish I had asked about it. I wish I had not carried this burden
all by myself, whether that be talking to friends or family about a difficult money situation
that you're trying to process through. But what he found was the privacy itself is the liability.
And it's just like anything, the truth will set us free. So the more we live in the secrecy about
that mistake, the more it's going to pressure us to, like, focus on it even more versus talking
out loud about it. So I'm always amazed because, and this brings me comfort, because I,
even though I'm good with money, I make mistakes. Like, the more you do with money, the more likely
you are to make mistakes with it. And I don't always give myself credit for that. But like,
I notice that if I've made a mistake and I,
hold on to it and I don't find at least one person to talk about the mistake with,
it will be the thing that keeps me up at night. But the minute I can talk about it and be like,
okay, can I just run through what's going on? This is what happened. This is what I thought.
This is what ended up happening. And I can see the mistake I made. Like, you know,
just say whatever comes to mind. It starts to change the experience that your house,
having with that's now it's become a story right you're holding on to this story you're not letting
it go and here's the other part to just confirm we are so worried about other people judging us but
honestly no most of the time people do not care if anything they're like oh i'm they they feel
great compassion for us and they wish that they could help even if they can't and they
And it makes them feel better because they've got like five stories that are super similar that they've never told anybody before.
So it's a connection thing.
Like you actually feel more connected to people.
It tightens your relationship with them by you being vulnerable like that.
And they probably have some stories that they may or may not want to share with you.
So I just, I've never been disappointed in myself when I've shared a story.
I have been disappointed when I've held on to a story for far too long because I was so upset about it.
Yeah, that really lands in your point about pretty safe bet that everybody else has their money mistake slash money shame story to that they have never uttered a word to anyone else about.
And if you're willing to sort of like open up about you, you have to imagine so many other people would be like, oh, you don't even know.
let me tell you what happened to me or what like this like silly thing that I did and and how much or maybe like not even silly but like this caused me so much pain and it took me years to dig out and I've never told anyone and you're opening that conversation which just eases the pressure for both of you and maybe now you have people to help you figure out like where to go how to navigate this moment. I've literally the entrepreneur brain in me as we're having this conversation is like somebody needs to have like money mistakes hotlines.
You can just call and unburgeon yourself.
That's such a good idea.
I'll start that as another project.
Right, exactly.
Yeah, you know, what strikes me, I think, across the different topics that we've talked about,
the story that you inherited, the way that you think about making decisions and whether
you choose an advisor and how to actually do that, you know, the enough that you've
never really defined that you don't have any real clarity around. You've just maybe accepted
proclamation from other people. The conversations that you're avoiding are keeping secret
is it they're kind of all the same move at the end of the day. Money gets workable the moment
that you bring the light of day to it. And that light of day, the awareness, clarity is the thing
that needs to precede action, not follow it, but sometimes, maybe oftentimes, we do the exact opposite.
It feels like a good place for us to come full circle as well. So in this container of Good Life Project,
if I offer up the phrase to live a good life, what comes up? Having the most scrumptious relationships
with my family and friends. Thank you. So let's talk about some of the big ahas and actionable
takeaways from this conversation. One thing I'm still really sitting with is how early all of this
starts. Lisa said it really plainly. By seven years old, most of us have already installed a working
theory of what money means. And we kind of spend the rest of our lives acting on it without
ever checking whether it's true. Two other ideas that I want to carry with you,
certainly carrying with me. First, the twin story, two people, same house, same money lessons,
completely different outcomes because the meaning they gave those circumstances was never the same.
And the second, the line about advisors and the light of day, money gets workable the moment
you're willing to bring awareness to it before you take action, not after.
So here's what I'd ask you to do this week.
Pick one money belief that you have never actually questioned.
Maybe something you just accepted as true because maybe you heard it enough times growing up
and write it down.
and just look at it.
Kind of zoom the lens out and ask yourself objectively where you are now in this life
that you're living, does it still hold up?
And hey, before you leave next week, we're sitting down with lighty clots to talk about how
the rooms you live in every day shape how much you control and connect and how competent
you feel and how you move throughout your days.
Be sure to follow a Good Life Project wherever you get your podcast so you don't miss that
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This episode of Good Life Project
was produced by executive producers,
Lindsay Fox and me, Jonathan Fields,
editing help by Troy Young,
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Until next time, I'm Jonathan Fields,
signing off for Good Life Project.
