Good Life Project - How Two Moms Built an Empire From Green Smoothies and Big Love

Episode Date: November 1, 2015

Jadah Sellner and Jen Hansard are the founders of Simple Green Smoothies, a quest-driven company that has grown into a massive global community in an astonishingly short amount of time.They're also the co-authors the new book Simple Green Smoothies: 100+ Tasty Recipes to Lose Weight, Gain Energy, and Feel Great in Your Body.Just a few years ago, though, they were two young moms, struggling mightily to get by, on every level.Money was tight, they both "had" to work to help support their families. Jadah was acting in educational plays for schools and Jen was doing design work. But it just wasn't enough.Neither found any sense of deeper purpose or sustainable income in what they were doing, so they began to hatch a plan to work together to create a community for moms.They spent every extra minute trying to build an education website and community, but it just wasn't working. At the same time, Jadah was trying to figure out how to reclaim her health, but as a young mom, she wanted something fast and easy to start. So, she began making one simple green smoothie a day.That one act changed her health and her life, fueling the loss of more than 25 pounds and giving her tons of energy. And, it became the trigger for a much bigger change. Wanting to share this simple solution with other moms, Jen and Jadah created an instagram account, named it Simple Green Smoothies, and began to create smoothie recipes and share them. The account exploded. People loved their images, detailed recipes and generosity. As I write this, 382,000 people follow the account.Over the next few years, Jen and Jadah parlayed that one instagram account into a massively popular Simple Green Smoothies website, a global community that has now seen hundreds of thousands of people go through their 30-day challenge and now a new book.They've also built a powerhouse business fueled by health and love and become successful enough to become the main financial supporters of their families. Most important, they love working together, they love what they do and they have a fierce commitment to building their company and community from a place of love.We dive into their inspiring journey together in today's episode. Hosted on Acast. See acast.com/privacy for more information.

So just a few years back, today's guests and my dear friends, Jada Sellner and Jen Hansard were married moms, little kids, and they were both really struggling. They were struggling individually, financially, trying to take care of their families and pay their bills, and things weren't working all that well until they started realizing that maybe they had skills, maybe they had ideas that if they joined forces might work really well together. They combined that with a deep desire to love and to serve and then a completely chance happening that changed Jada's life and her health and have now built what could probably be called a wellness empire around that an astonishing short period of time. The brand Simple Green Smoothies. So how that came to life and the people, the stories behind it, what's really driving it, and how you build something from a

place of service and love. That's really the focus of today's conversation with my dear friends, Jada and Jen. I'm Jonathan Fields. This is Good Life Project. The Apple Watch Series X is here. It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest-charging Apple Watch,

getting you eight hours of charge in just 15 minutes. The Apple Watch Series X. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone XS or later required. Charge time and actual results will vary. If you're looking for flexible workouts, Peloton's got you covered. Summer runs or playoff season meditations, whatever your vibe, Peloton has thousands of classes built to push you.

We know how life goes. New father, new routines, new locations. What matters is that you have something there to adapt with you, whether you need a challenge or rest. And Peloton has everything you need, whenever you need it. Find your push. Find your power. Peloton.

Visit Peloton at onepeloton.ca. Mayday, mayday. We've been compromised. The pilot's a hitman. I knew you were going to be fun. On January 24th. Tell me how to fly this thing. Mark Wahlberg.

You know what the difference between me and you is? You're going to die. Don't shoot him. We need him. Y'all need a pilot. Flight Risk. We're hanging out in New York City right now. Kind of on the eve of your next book coming out.

I know you guys are all of a sudden, it's like, but I don't really want to talk about that. We'll figure that part out. I want to talk about Jen and Jada's magical journey. Because it has been kind of magical. Absolutely. I mean, when you really think about it, right? So you guys were, when did you actually start like meet as friends in a past life? 2008.

Was there like a specific moment that, because I don't think I actually know like that story. Yeah. I don't know the actual date, but I guarantee it was at Woodbridge Park in Studio City, California, on blankets that we would lay out for all of our babies to roll around on. And then we would sit and drink coffee and tea and talk about poopy diapers and- Spit up. Yeah, and teething and- No sleep.

Yeah. All the awesomeness of having a toddler. Yeah. Yeah. All the awesomeness of having a toddler. Yeah. Yeah. So you're both living down in that part of the world that's in LA. Yeah. And neither of you are living in LA anymore. No.

So the first time you met, was it like an instant love fest or were you guys like, I don't know. Come on, be honest. I will be super honest. Zoe, my daughter, was a couple of months older than Jen's son, Jackson. And so a couple of months as new moms, that feels like years apart. Zoe's already kind of like rolling around, possibly crawling. And Jackson at that time is just like a blob. It's like your new baby.

You have to protect them. and i was a new mom and when you're a new mom you don't even want it's hard to even have other kids around so you're very like keep them close to you 24 yeah so i would sit on the blanket always with jackson right there like in my arms and zoe would be rolling around with the other kids but I will say that there was a magical moment at the park that I clearly remember. Jen, actually, our meetup group was called the Valley Mom. Wait, the Valley? Valley Mom's Social Club. And Jen.

That's like a TV show. It should have been. So, Jen, it should have been the have been. It's like a podcast. It should have been the first YouTube series. That's a podcast. She just snuck a microphone into this conversation. Maybe not. We'll give you credit if that's the name of our future podcast.

It's not my plan. You can run with it. So Jen actually designed the logo for our meetup group. And I just thought her style was really cool. And I said, I love your style and your work, and I just know one day I'm going to work with you, and I don't know how. That was it. That's pretty cool. Do you remember that conversation? Yeah.

What was your thought? It was exciting. I love when people appreciate the work I'm doing and want to work with me. That's pretty awesome. So what were you both doing? Huge compliment. So at that time, were you both full-time moms? Were you moms and working outside of being full-time?

What were you each up to? I had just left my job as an art director at an ad agency in Santa Monica. And it was definitely a transition for me because I always thought I was going to be the working mom. And my husband was going to be the stay-at-home dad. And as soon as my son Jackson was born and they offered me a really great position to move up there, I just couldn't do it. And it was just this inner drive where it said, you need to be a mom and you need to be okay with that. And so I turned that down

and became a full-time mom. And when he was born, I was just in our small apartment in Studio City trying to find my new identity and who I was. And I took a walk wearing Jackson as in a baby wear. No, I was pregnant actually and walked through Woodbridge Park and a mom came up to me and said, hey, you're having a baby soon. You should join our club. And that was an

open invitation and what I needed at that point. And as soon as he was born, I came back and was a part of the Valley Mom Social Club. That's pretty cool. And what were you up to? Yeah. So I was on maternity leave. I had a four-month maternity leave and I went back to work and I lasted two months. So it was... What were you actually doing? I was an actor and it was an educational theater company. And I actually did a play for high school students called Secrets. And we talked about sex. And we did condom demos with a banana.

High school loved us. I'm learning, like, all sorts of things about you that I haven't. We've been friends for a while now. I've made none of this but either and I did that for five years and it was this the community that I felt in the mom's group where I was like this is this is the jam right now and so I actually left my job of five years and stayed home with Zoe and I actually took on another girl and so I was actually a nanny so I could kind of complement the income to stay home

with zoe so you you're kind of like coming from two totally different worlds and really the first connection was was jada you just kind of saying like wow jen's like she's got jobs yeah on the design side so and that really just started the friendship yeah and it was kind of like because it kind of seems like the kids and it it's funny that you mentioned at that age, because normally you say, well, parents have kids. Very often the kids are kind of like bringing the parents together. But when they are that age, even that couple months difference, it's kind of like, oh, we can't hang out because they're just not quite properly matched.

So right now, you're sitting on top of kind of an empire that you built. And it hasn't been a long time. I mean, it's been like a stunningly short period of time. Are we talking about like less than three years, right? Yeah. Like we started being business partners in the end of 2011. Okay. And when did you first meet?

In 2008. Okay. So that was a little while. So you're hanging out as friends for a couple years. But actually. No meet? In 2008. Okay, so that was a little while. So you're hanging out as friends for a couple years. But actually, no, the story turns. Okay. The plot thickens. Dun, dun, dun.

We actually, we didn't spend that much time in the moms group. Jen moved to Florida, and I moved to Hawaii. So there was actually three years. We were together in 2008, but then there was a three-year silent mode. Did you stay in touch or stay friends? We were Facebook friends, which is like not for real. Faux friends. We were faux Facebook friends.

It's like friend number 4,962. All right, so then what brought you back? So in 2011, Jen was posting so many cool websites. So it's like, you know, your Facebook stalking your friends, quote-unquote friends.

And I was just like, her design is amazing. And at that time it was in the four-hour work week, like, oh, I've got to start a muse business. And I wanted to start a parenting newsletter. And I said, Jen, I want you to design this newsletter. And she gave me the $75 friend discount. It's normally $150.

And the magical thing around that time was we were just sharing how much we cared about families and intentional living and it was just like wow we're so aligned and kind of like what we were thinking about and she was like i always wanted to start a blog and like i want to do a e-zine, a newsletter, which is so old school. And so she just brought this fresh energy and passion to what I was thinking of and making it bigger and better than anything we could have done on our own. And I remember when we started working on the newsletter together, you approached me. I was just doing design. I was purely the designer on this project. And Jada asked if I had any ideas for the name and that just opened a whole new world to me

it was like you're i'm not just a designer but you really want to know like my thoughts and so we brainstormed together on what this name could be for this parenting newsletter and i came up with family sponge yes which um ended up as soon as we talked about it, we're like, that's the one. And it just lit us both in the right place where we knew that's what it needed to be. And after that, when I started working on the design for it more,

I just felt like I needed to tell her my desires too as a mom and moving to Florida that I felt like I was supposed to start a blog. And there was a lot of blogs out there at that time. But I just wanted to do my own and share with people in Florida how to be an intentional mom and just love on your family and be outside and embrace life to the fullest. And so I felt like Jada had this newsletter idea and I had this blog idea. What if they got married?

Like what would happen? And I shared that with her and said, what do you think? And I was so nervous because I was like, this is her baby. Like I totally get it if it's not gonna work, but I have to try. And Jada responded, i need to think about it

oh snub but i but i told but i actually as an entrepreneur who gets also you know like especially an entrepreneur who's got a lot of entrepreneurial friends so we have like mile we each have our own miles longlong list of entrepreneurial ADD. And we also like to be in control. You come up with an idea, and it's like you definitely want help, and you want to bring other people who have gifts on board. But it's not easy as somebody who came up with the idea to say, I'm not sure if I actually really want somebody co-piloting this with me on that level. So what was going on?

Yeah. I mean, definitely the initial reaction behind the scenes was like, oh no, this is my baby. This is my idea. But like, when I think about it, like Jen, you know, had this amazing name idea. And I think like part of her heart and soul was like, it was already embedded in there. Like the magic was already happening, but I was telling my husband, and he's like, well, her husband's a pastor. You can trust them.

And I was like, you know, you're right, and I think we would grow so much faster if we were doing it together. And I knew nothing about design. I knew nothing about website design. And at this time, we were broke. We were struggling financially. We were in $42,000 in credit card debt. We were living with my in-laws and a house full of 10 people. Is that why you moved to Hawaii? Or was it, that's just how it ended up? Yeah. I mean, Hawaii was, my husband was an actor and I'm like, we have a baby. Like, can you like leave your band and get a real job?

So we were chasing like, we were chasing stability, but also how do we still be creative? And at that time, we didn't have money to invest in a website or anything like that. And Jen was like, I'm willing to like make this thing look amazing and beautiful. And like you use your marketing and figure out how to make money. And like, I'm willing to make this thing look amazing and beautiful. And you use your marketing and figure out how to make money. And it was so clear. Those were our lanes. And we were like, let's run with this.

Yeah. So eventually you came around. Yeah. It was a quick turnaround. It was almost a week. Was it? I'm so sorry. I think it was about a week.

But that was okay. So we've got the official apology being issued here on air. I'm so sorry. But that means I really thought about it. It was a real decision to make for sure. Did you both have a sense when you both said, okay, we're doing this together, that it was potentially the start of something bigger than what was going on?

Or was this just like, it's a project, let's try it. I thought it was going to be powerful. Like I didn't know it'd be big, but I felt there was power behind it. And that was because like we had this purpose and this passion that as we started it together,

that I felt like was going to change lives. Even if it was just one. And I believe that we were fueled off of desire, of wanting something where we could stay home with our kids and make money and also change the world. We were both big dreamers around that, but also desperation. Jada wasn't the only one that was poor at that time. My husband and I had moved from L.A. where he worked in the studios,

and we moved to Florida to start a church. And we left his job and health insurance and moved out there. And within a year, the church fell apart, and we were unemployed. We had no health insurance, like we were barely making it by just to buy groceries we actually had to apply for wick which is kind of like government support to buy groceries for our kids so i felt so much pressure and i know a lot of it was self-imposed because that's just my personality i like like to carry the burden, I guess. But to make money and support my family.

And so that's when I really got back into design again because that was something I knew I could do and that I was good at. And I was confident in those skills from back in my art directing days and in college. And so I launched my own design agency from home and started doing that work, which jotted us on through Facebook, which was my way to share what I was doing. And so then I've realized the biggest thing that was always so hard for me working for clients was that I would fall in love with their dream and want to help them. I knew I could do so much more for them with every website, with every card i designed but it was still always theirs and so there was always this like wall and this limit of what i could do and so when i approached her to do it together i just it blew me open like i had no limitations then like it was like we're all in together

anything i want to do we're gonna do anything up, Jada, like I'll make it happen. And we just went balls to the wall that first year of launching. It was hustle. Yeah. Hustle during nap time and bedtime. Yeah. I remember we got an email from, I think it was Design Mom. And she was like, hey, I'm going to feature you guys tomorrow on my website because we

would submit our photos of my home and stuff, which was purchased from Furniture on Craigslist because that's all we could afford. So I wrote an article on how to furnish your entire home through Craigslist. And she announced she was going to share it. We didn't have our opt-in ready, our website. We had a really bad article on it. So together we would scramble all night, like, getting it ready for that launch. I'm a design mom.

That was a launch. Yeah, that was our launch. But, I mean, that's the hustle. And I think that's a story that's so often not told. You know, it's kind of like, oh, yeah, we nailed it from the beginning. And, you know, it was tough. We worked hard, but, you know, everything went our way. You know, there are a lot of nights when you're starting stuff,

especially like you guys said, because this wasn't, it's not a venture capital backed thing. It's not even bootstrapped, honestly. This is like, this was 100% labor, not even cash. Yes. You nailed it. Yeah. And so it's kind of like, and for both of you to do this, like where it's like both of your families are on the line and you're both married, you're both moms.

But at the same time, it just was a window in time where also both of your partners financially, you know, like were not in a place where they were contributing also. So this was like, I mean, I can't imagine just the pressure that you were putting on yourselves to make this happen. It's got to be big. It was real. But I think the desire and desperation pushed us forward. And I think Jen and I are both

ambitious women. It was like we just knew something was going to happen, but we didn't know when and we it was it was like we just knew something was going to happen but we didn't know when and we didn't know how and that we just kept moving forward but i mean so there's it's not just desire and desperation there's also there's like a strong element of faith yeah yeah you know because you like you knew something was going to happen you know but like you knew yeah did you both have that like sense of knowing yeah um i definitely felt confident in knowing that things would not always be like this and at that moment it was hard because

things were not good but i knew they things always change and that if we kept working hard they could change for the better for us so the joy so here's my question I mentioned just before that you that's as we hang out here and you know you're on the verge of doing all sorts of amazing thing but you're also sitting on top of this global Empire which is not named I must have skipped over the website. DYI Play-Doh? Right. Ah, yeah.

Not that one either. So what happened to that? Family Sponge was definitely our first baby. Okay. She's still around. She hasn't been touched in two years. She's a neglected child living on this tree yeah i do check in on her every once in a while

she's still there yeah it's not moved we still pay for the domain registration yeah family sponge is there and we had dreams to, maybe we'll have other people run it. But when you're in startup mode, there's just not enough time and resources to spread that way. We really had to hyper focus on this like next iteration that was never supposed to be. Whether you're in your running era, Pilates era or yoga era, dive into Peloton workouts that work with you. From meditating at your kid's game to mastering a strength program, they've got everything you need to keep knocking down your goals. No pressure to be who you're not, just workouts and classes to strengthen who you are. So no matter your era, make it your best with Peloton. Find your push, find your power. Peloton. Visit Peloton at

onepeloton.ca Mayday, mayday. We've been compromised. The pilot's a hitman. I knew you were gonna be fun. On January 24th. Tell me how to fly this thing. Mark Wahlberg. You know what's the difference between me and you? I'm gonna die. Don't shoot him! We need him! Y'all need a pilot? Flight Risk.

The Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest-charging Apple Watch, getting you eight hours of charge in just 15 minutes.

The Apple Watch Series 10. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone Xs are later required. Charge time and actual results will vary. Business. So, all right, so what is the next generation, and why was it never supposed to be business? Like, what's the genesis?

Yeah, so Family Sponge, we knew we wanted to create an ebook because that's what you we realized that the mommy blogging where you just do guest posts and giveaways where we were actually paying out of our own pocket for giveaways wasn't working the advertising model the affiliate links you know to six dollar baby legs like we weren't making any money and you were like ebooks And so we had the idea of green smoothies. It was something that we were both extremely obsessed with. And where did the obsession come from? In the summer of 2011, actually, when we first met, my aunt started making me green smoothies. She made me my first one and I was freaking out like, wait,

what? Kale, spinach, avocado, and fruits going in a blender. And it was love at first sip for me. And my husband had it, my daughter had it. And within three months of drinking one green smoothie a day, I lost 27 pounds. And this is like over three years of post-pregnancy baby weight and i'm like like you can't not tell your friends that you just like lost weight and are feeling so much energy and craving healthier foods and jen was in my world i was like jen like you have to make this green smoothie and that was when we were working on the newsletter design and i remember so this is happening in the background but it's not a business. Yeah, no. This is just like an amazing thing that you're doing for your lives.

Yeah. And so she was like, you have to try one. And I was complaining about how tired I was. And I was always tired no matter what. And that was the words out of my mouth. If I wasn't yawning, I was tired. And it was to the point where I couldn't even get up in the morning. And Ryan would have to get up with the kids and make them breakfast. And I would slowly come out of the bed and I just

felt like I was losing it as a mother. Like I was like, pull it together, Jen. Like you used to get up with your kids, used to smile in the morning, like what's going on. And didn't know I couldn't figure it out I just kept drinking more coffee to try to help and it wasn't working and so when Jada mentioned green smoothies I was like well I have nothing to lose I can only get a little better right and so I wrote down her recipe which was it was not that spinach and kale one you shared. It was something with blueberries and strawberries and, of course, banana. Every recipe we make has bananas and spinach. And I took the whole family to the grocery store to go get it with me because this was so foreign to us. It was like an adventure is what we called it.

Like we are going to go on this adventure to make a green smoothie. It's like we're going on safari. Well, we never bought spinach before. That was the first bag of spinach that my kids picked out with me to bring home. Years ago, I would buy spinach and hope that I would eat it, but it just rot in the fridge. And so I gave up. And I'm sure nobody else listening to this has ever done that. I'm thinking, I need to check the drawer in our fridge. I know.

Yeah. And so we got everything, went home, and made it together. And the kids were so excited to drink it after making it with me. And I was nervous that they weren't going to like it, but we just played. It was a fun thing. It's like, come on, let's go for it. Chug it. And they loved it.

And Claire was one and a half years old at that time, and Jackson was three. And seeing them drink spinach was like the proudest moment for me as a mom right then because I knew I was doing something right. I may not be able to get up in the morning and smile at them right then, but I can nourish them, and I'm learning to nourish myself. And so that's what kind of started this new lifestyle for me was that green smoothie started giving me more energy. I was able to get up in the morning. I didn't want as much coffee anymore. I was replacing it with a green

smoothie, which was giving me more energy than any double shot of espresso was. So the whole thing really was just like pure behind the scenes lifestyle. Yes. Which is kind of interesting too, is that, you know, a lot of people are like, well, you know, if you really want a lot better energy, if you want to get healthier, if you want to do this, like you want to do this. You've got to profoundly change your whole diet. You've got to start exercising. And it's fascinating to me because you guys, have either of you read The Power of Habit, Charles Duhigg? So he has this idea of, I think Charles was actually the first conversation we ever recorded for this.

I'm trying to remember. I think it was. But he was a New York Times journalist, and he came out with this book, which kind of deconstructs habits. And he realized one of the big things that he discovered was that there's this idea of, he called it a keystone habit. And that was like, people think that you have to change

all these different things to make a big change. And what he realized was that if you nail the right one thing like you just have to do one thing and and if it's the right one it'll set up like a cascade of almost unintentional like subtle changes and then bigger changes and then like more habits pile on after that because it just like triggers it you know and and what it sounds like to a certain extent is that you know if you guys it sounds like to a certain extent is that you know if you guys had been like oh we're gonna like start a whole new way of living

it probably wouldn't work because everybody tries that yeah i've tried that right but the fact that it was just like oh it's just one thing a day it's like one simple thing i could do that yeah all of a sudden it makes it okay and then when that starts to become a habit you know and you start to feel better and there's more energy and all this stuff it's like it that like one thing turns into you know what do he would have called your your keystone habit and then it's just like a cascade of other healthier changes follow on is that is that kind of how follow-up oh yeah we say that green smoothies are the gateway drug to health and we're the dealers on the corner Yeah, we say that green smoothies are the gateway drug to health.

And we're the dealers on the corner. So at what point, though, do you guys kind of say, wait a minute, this could be something like the thing that we're working on, we're having fun working together, but it's not quite doing what we need it to do. And somehow, like, where does the connection come between the fact that you're doing the green smoothie thing and it's actually making a real difference in your lives? And this actually maybe could be something bigger. Yeah. The turning point for us was Instagram. And it was met with a lot of resistance. I had a friend who had just hopped on Instagram.

She's like, you should share your green smoothie recipes on Instagram. And we've been blogging for almost a year by now. About unrelated stuff. Yes. And we started sharing green smoothie recipes on Family Sponge. We'd do it every once in a while because we were excited about it. And did an article like five tips to get your kid to drink green smoothies but they never picked up much attention yeah and we were also talking about eco-friendly arts and crafts and yeah and just you know how to be an intentional parent so it was like

this mix of everything that excited us and then instagram forced us to like, what if we just talked about one thing? And we already had Facebook. And we were just like, not another social media platform. Like, no, no. Like, it was like, no. And I somehow got through that resistance. And I was like, Jen, let's start Simple Green Smoothies. And I said, you can start it and you can do it.

But I don't want to skip over something really important that you just said though, which is that, because you could have easily just taken all the same content you're putting on Family Sponge and just like made images and dropped all of those different topics onto Instagram. But you just said it was going to be like a much narrower scope.

Where does that insight come from? That was my friend. She actually, she has a million followers on Instagram. So I'm now today. That's a lot. So I'm glad that I listened to her. She gave us very good insight. Her Instagram account is My Healthy Dish. And she said, she was like, everyone's into health and fitness on Instagram. Like you should share your recipes. She didn't say share your arts and crafts photos. It was like, share your green smoothie recipes and just see what happens. And I just tested,

experimented and played. And like Jen said, was like, you can do that. Yeah. I didn't see. You weren't buying in right away. Well,

I wanted to, we were just had no more energy. Like we were tapped, like building this parent team blog and creating weekly content and newsletters and guest posting. It was hard to see how adding more to our plate was going to feel good for me. And oh, you're both moms and wives. We were doing three to five blog posts a week.

We were churning out content like crazy. And the needle wasn't moving. The only people that were, like our number one commenter was my mom. True story. Yes. So, yeah, you guys are basically hit a bandwidth cap. And so, but Jada, you're like, okay, I'm going to roll with it and see what happens. Was there an instant response or?

No. I mean, I was committed to doing it full out. And at the first two photos, I had an iPhone 3. And I was looking at everyone else on Instagram. And I was like, baby, please. I know we don't have any money, but can I please get an iPhone 4? I begged him. And so I was able to upgrade to the iPhone four. And I was just taking

pictures of raw ingredients with my iPhone four and posting them with recipes. And I knew I wanted to add value on there. And my friend said, I will give you a shout out when you have at least 12 photos. So I was posting the green smoothie photos. And I struggled like, like the content and like, how many different recipes can we come up with? And so when I had those 12 photos, she gave us a shout out and we went from nothing to 800 followers and that we were like, nice. Which was like 799 more followers than on the website. And then another health influencer, she was a boot camp. And I think she had about like 20,000 followers on Instagram. And she took a screenshot of because

it was all green smoothies. And I think a lot of people weren't hyper focusing on Instagram at that time. And she's like, you guys know how much I love green smoothies, follow at Simple Green Smoothies. And we jumped from 800 to 3000 followers. And we're like, we're in business. And remember, we were actually starting that Instagram account to promote our ebook for Family Sponge. So that's kind of how it ties back into is we always knew at family sponge that we wanted a way to make money on our own and have a revenue stream and we knew ebooks were the way to do it or one way at least and so we were writing a green smoothie ebook right for the family sponge audience and this was the instagram was just to like. Generate buzz around it. Then when it comes out, we sell it on Family Sponge.

And the end of those, like everything's great. Then we have money finally. Because also, I mean, when was this? This was July 2012. Okay. So Instagram was still fairly early days. And it wasn't apparent to anybody that this was actually. I mean, it was kind of like, okay, everyone's sharing their photos photos but there's no way you can make money like on instagram yeah and the 3 000 followers really

inspired me like i'm like always like a thousand true fans like that is my yeah my benchmark of like momentum is happening and so i just geeked out and i like swam in the world of instagram and really interacting with the community and just figuring out what the ecosystem of this community platform was. And I was, I was obsessed. Like I was double, double tapping, double hearting, you know, just figuring like being a part of the Instagram community. Which I don't think many people would view Instagram as a community. Yeah. So talk and take me more into that. Yeah, it, it is it it is i mean people there was this extra um feeling of engagement and at this time you know all of the bloggers were jumping on instagram and

they would say hey here's my recipe click here like go to this url link to go and i was like well that sucks like the people are here like share the content and all that I could see in the comments. People were like, can you just share the recipe recipe with me right here? I'm here. And, and that was where I saw like the party is on Instagram. They don't want to go to your blog. So how can we add more value right where the community is happening, where they're asking for the content?

And so it was very intentional with sharing the full recipe and the ingredients inside the photo caption. And I was also visiting other Instagram accounts and just having conversations like, hey, you're awesome. And they're like, who's Simple Green Smoothies and why are they liking my photo? And they click back and they see this beautiful feed and they're like, follow.

All right, so beautiful feed. That're like, follow. All right. So beautiful feed. That, to me, when you first hit my radar, I'm trying to remember how you guys first hit my radar. I think it was through our mutual friend, Derek Halpin, probably. And probably his typical, dude, you got to see what they're doing. As we all know, he gets very excited about stuff. But I'm pretty sure that's how you guys first came onto my radar

before we just became friends. And the thing that blew me away immediately was the quality of – because I didn't know about the community on Instagram. Honestly, I still don't know about it. I still don't really get it. I believe you because I've seen what you've done. It's astonishing at this point. But the thing that blew me away was just like the quality of the photography there.

And so at some point, Jen, you started also like coming in on, I guess at some point you're like, oh, wait, this is something. Well, what happened was we built up Instagram to a place where like, okay, these people will buy our ebook on Family Sponge. And then we began looking at our community on Instagram and they weren't moms. Like they were young college kids. They were older. Like it was such a mix. Like everyone was following us. And so we felt that if we had told them about our ebook and took them to Family Sponge, they wouldn't buy they would be confused and they were like what just happened like i was on a green smoothie instagram account and now i'm on this like parenting with play-doh and craigslist furniture like what happened and so that was the

moment where we said i think it's time to start a simple green smoothies website to give them a place to buy the product where they would feel safe and that they knew what was coming at them. And so that's when I jumped on board to move forward with Simple Green Smoothies and build out the first website that we had. Right, which was, I don't know if I saw the first iteration of your website. I saw a fairly early one, but even like the early one was, I mean, what I remember is visually it was really, it was clean, it was smooth. And visually, just like the imagery in it was beautiful.

Yeah. Because it was the same stuff and it was completely coherent with what you guys were doing on Instagram. You know, it's like, and now I guess looking back, I think part of what I understand is, you know, it's like, Jada, you started out basically with, you know, the best iPhone that you could get. Yes. Right, taking pictures. But then, like, your, like, massive sort of, like, genius insight was, wait, this is actually, like, a community. It's like a living, breathing human ecosystem. You know, so let me really just master, like, the social dynamic in the community and then once you kind of like prove

the concept and jen like your eyes are open to that like whoa this is actually legit like and and then you both came to the realization of boy this is a different audience yeah we need to build something so it's like jen you step in and then take all of your sort of brilliant design and imagery and then take that to a whole different level, which I think, you know, it seems like beautiful imagery on Instagram, too, is just, you know, like, that's like a home run, especially if you add it on to, you know, like, building community with love. Yeah. And for us, at that time, like, to even build that website, I remember doing a lot of research

on green smoothie sites that were out there, and none of them resonated with me in a way that I wanted to mimic them. And I know a lot of times when we're looking for the next move or what to build, we look around us at what other people are doing. But I wasn't inspired. And so what I found that was most helpful was going outside of that area and figuring out what really inspires me personally in my own life and bringing that in to this website. And I remember some of the ones that I made a mood board with was Tom's Shoes and Starbucks. And so I remember pulling from Sunset Magazine and creating these mood boards. And as I built Simple Green Smoothiesies that's what i built it upon was nothing to do with health and wellness but had to do with just what i personally love design

wise and at that time my camera was a little canon point and shoot and we were going to originally use jana's iphone photos from instagram for the website and then i was like oh hell no if we're trying to make starbucks or toms come through green smooth simple green smoothies we need to like change it up we've got to go big on this and so that was when i had to ask my sweet little husband if i could buy a new camera. And he agreed completely. He supports me with all my decisions. He's amazing. And so I got my first DSLR camera, which was a Canon. And I started taking raw ingredient shots for the website.

And that's what we used for the first website was those photos. And I think one of the most important things we did with that was we made those photos square and also similar layout to Instagram. So that community from Instagram, the site went live, they came over to it and they felt that they were still at home, but just an elevated home. I love that. So it's almost like, and that was very intentional. Yeah. Huh. I never even picked up on that, but it's kind of brilliant in a mad scientist marketing

kind of way. It's like, yeah, like you're still home. It's just a little bit different and cooler and more interactive. Huh. And that, so we started Instagram July 2012. And I mean, Jen hustled. And we had a website live November 2012. And that's when we were like, come and check out our home.

You are welcome here. But you mentioned earlier that one of the things that frustrated you, Jada, when you started on it was you saw everybody trying to pull people off of Instagram and into their other things. So when you guys finally decided you wanted to do that, how do you reconcile or how do you figure out, how do we do it differently in a way that you perceive to be more respectful? Well, I totally did the boo-boo. And we were so excited that we had some blog posts and we we were like come we wanted them to come see our new home and and I did it like I was like come you have to get the recipe here and they freaked out on us and they were like no like share it here and so I was

like never again stop that there has to be another way to get them from where the party is at on Instagram to our house. And so we were brainstorming on ways of like, how can we get them to opt into our email list? And our first, we had a five recipe ebook. And we grew our email list to about 2,000 email subscribers when we launched November 2012. And that was basically, so at that point, you basically put that on Instagram, but then said, come here because we have something essentially way bigger than what we can just post. So there's like a legitimate reason.

And there was like tips within the PDF ebook too. Like we packaged it really well and made it a resource for them that you couldn't just get from instagram and i would imagine based on i haven't seen that original one but based on your design work that was probably visually pretty stunning and different yeah i think it was and i think we still send it out do we i think it's had a facelift i do i do a couple facelifts it would be neat to find them on share with you. Also, we should probably say for people who are not Instagram users, that it's a simple app for your phone that lets you share images. But one of the limiting features on it is that you can't

share active links. There's only one place that you can do it. You can't share it in post. There's no way to actually hyperlink or get people to click on a link. On your profile, you can put a single link, and that's the only way that you can actually get somebody to click on anything. So it's drastically more limited than any platform where everybody's just dropping links left and right. So you really have to do it right to do that. People think that like because of that that there's no active link that it's like where's the roi and i will say that our our next our next iteration of what a free opt-in is um was a game changer for us all right so take me there yes so in december of 2012 um jen and i had the idea of doing a green smoothie challenge. And we actually saw

this other blogger that was more into juicing and raw foods. And they wanted to do a challenge too. And we're like, let's partner with them. Like Jen, like you can design it and make it look amazing. And they had a lot of Facebook fans. And we're like, we have a lot of Instagram followers. I think at that time we had about 20, close to 30,000 followers on Instagram. So we're like, we have a lot of Instagram followers. I think at that time we had about 20, close to 30,000 followers on Instagram. So we're like, hey. So in like less than a year, you're growing to 30,000 or so. Less than six months.

Wow. Yeah, and that was with me obsessing like, just my thumbs, nonstop. And they never responded to us. We reached out through email, so excited, like sharing, like we will help you. We want this so bad. Partner with us, pretty, pretty, pretty please.

And nothing. Probably because they figured it's a joke platform without the whole thing, like Instagram. Back then, a lot of people really- And we just wanted our names to be with them, so it would have been on their email. And it was the worst silent no. I. And it was the worst silent no. I mean, it was the best silent no we could have ever received in our entire lives. That was a game changer. And Jen and I had already been brainstorming on the idea. We were so excited about it.

We thought there was no way they were going to say no or not even respond. So when they never did, we were just, we were ready to go. So we're like, we'll just do this on our own. Like we don't really need them. We know what we need to do. So let's go for it. And that was, we wanted to launch the challenge January 1st. And so it was middle of December,

somewhere's time for moms to be launching anything. And we've never launched in whole email sequence like that before with our 30-day challenge and so we just went for it and learned as we went but we compiled all these recipes and added photos to it and announced it through Facebook and Instagram so we launched our Facebook page end of December and letting them know we have the 30 day green smoothie challenge. Like this is amazing. You're going to love it and sign up now and you'll get every week of the challenge. And we only had the first week done. So as people start, of course, I've never done it. So every week as people were signing up and it was growing so fast, that email list, which was the opt-in, we would design out the next week of the challenge and shoot that out to them.

And as we went by the end of that first challenge in January, we had over, was it 30,000 people on our email list? Yeah. Were you surprised by that? We were on such a high from instagram it just felt like it kept going yeah um we were but we still had no money yeah we weren't making this so this is 18 months into our entrepreneurship journey together right now you're you're like you're spending more and you're working harder than ever before but still there's no money coming in. No money. None. So we decided to package up that entire challenge that we just gave them for free and put it into a PDF and sell it to them.

For $5. For $5. Because we were scared. We didn't know if they would buy it and we didn't want to do a high price point. Right. So we offered it for $5 if you want everything right now, you join the challenge later you just want it forever here's the pdf for you and within that first 10 days we made eight thousand dollars on it yeah i would say even the first week eight thousand dollars and we were jumping oh my gosh for joy like we are in

business holy yeah yeah and this was at a time when we were using um e junkie uh-huh Like we are in business. Holy. Yeah. Yeah. And this was at a time when we were using eJunkie. Uh-huh. Yeah. That was our cart. Yeah. Like how we accepted money was PayPal and eJunkie. And we were doing the customer service ourselves. And Jen's husband was actually one of the people on Facebook answering comments.

Yeah. husband was actually one of the people on Facebook answering comments. Yeah, because we were so passionate about saying that no comment would get left behind no matter what. But that meant that we had to work all the time to make that happen. Because you got 30,000 people. And the two of us was it. Right. So he jumped in. We would take shifts.

We had it all lined up. Like, these hours are when Jada's going to be on Facebook. Then Jen picks up here. And then Ryan. And we repeat the next day. Yeah. And we really cared about our community. Were we surprised?

I think more that we were delighted that 30,000 people were saying yes to their health. And also, like, trusting us to guide them on this journey. Like, it was like, we are so in love with you, and you just gave us $5, and you just changed our lives. That first week changed our lives. Do you think anybody knew that? No. No, we did not.

It was just you were providing something that was gobs of value for a very small amount of money. Yeah, but behind the scenes, like you guys know, like life will never be the same. Yeah. It took 18 months, but yeah. If you're looking for flexible workouts, Peloton's got you covered. Summer runs or playoff season meditations, whatever your vibe, Peloton has thousands of classes built to push you. We know how life goes. New father, new routines, new locations. What matters is that you have something there to

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The Apple Watch Series X. Available for the first time in glossy jet black aluminum. So, where do you go from there? We could actually make this really detailed and take another few hours. What do you want to know? Well, so let's kind of fast forward a little bit, right? So we're hanging out having this conversation heading into the fall of 2015. And between the story that you just told, which was basically like the big moment of awakening and the first, you know, it's a pivotal, pivotal moment for any entrepreneur

when you're like, okay, we just made our first sale. And actually we just made a lot of first sales. It doesn't matter if it's not for, you know, like a lot of money per unit. It's like you just made a first sale and there's an astonishing shift in psychology and everything when that happens. Because it makes you believe that you can do more

and bigger and better. As we sit here today, are you comfortable sharing sort of like growth numbers in terms of like where your community is and stuff like that? So where are we at? Where we're at right now, we have over 380,000 followers on Instagram. And I'm sure that number will change soon. And 285 or 90,000 on Facebook yeah we have over 30 million page views to our site in the past three almost three years and our email list is I think it's almost up to 400,000. It's somewhere between 300 and 400.

Right. And you're also, now you've built this into a substantial, very financially successful enterprise with more offerings. And how do you go from the moment of the first sale? And how do you keep that type of because the first sale was built on like jada you just said and i've had yeah i've talked to both of you guys about this and you know over the years an astonishing level of touch and service and love for the people that you're serving you know which it sounds like it's almost impossible to do at the size that you were

at 18 months and you guys you're sharing, you had to start recruiting family members to help. Right? So now you're essentially, like, 10 times that size. And you've got a real enterprise running. One of the questions in my mind is always, well, there's a couple of questions. One, how does that change you? What does it allow you to do that you couldn't do before?

And the second is, and maybe let's just deal with one at a time, the second will be how do you sustain the level of love that keeps you okay? So why don't we talk about the second one first, actually. How do you go from, how do you 10X something in months really based on incredible interaction and support and personalization when it's you guys and a small team. Yeah. Well, I mean, I think love for us is like the fiber of our being. We have to love the work we do.

We have to love the people that we serve. And also the team that's supporting us is really important. So it's like love is happening everywhere for us in our business. We don't do it unless it feels like love. And we don't communicate with our audience unless we're doing it from a place of love. And I think when you are in that space to impact people and really like we care people just feel it like people feel loved by us our community knows that we

love up on them any way possible and it's not about the money and i feel like that's more than 10x the money because of that. That was good. Jen's like, I'm good. Just ditto, yes. Yeah. I would like to share with Inna just how growing by the numbers that fast, you want to love every single person in your community, and you do hit a point of

overwhelmness when you're doing it all. And so for us to continue to be able to love in that way required us to pull in a team. And we were really intentional with bringing in a team of people that we could actually get to know and trust with our community. A lot of people told us, why don't you outsource it to a third world country where you can get community support really cheap? Since you are a startup, you don't have much money. And we didn't. But we chose to invest in friends that were super talented to come alongside us and start answering emails,

start responding to the community and taking that everyday weight and load off of us for Jada and I so that those people on our team could love on them in the way that they needed and we could serve them next by figuring out what they really need. Like what's the next step in their journey and figuring out how we can serve them in that way.

Yeah. I mean, which is funny because, um, if you tell somebody, you know, we, we just 10X our enterprise in a matter of months and are like the, the single most important scaling mechanism for us was like, love your way through it. A lot of people's are gonna, you know, they're gonna raise their eyebrows and be like yeah yeah yeah yada yada but what'd you really do i could share yeah um what we really did and that helped us so much was when that first 8 000 came in we immediately reinvested it in the business and in ourselves. And one of the main things was we did Marie Forleo's B-School. And that was straight after that eight grand came in,

her window opened up. So the timing was perfect. And I would like to say I was hesitant to do B-School because we had just gotten this money. And I was like, I need this money for my family. And Jada was like, well, I think we need to do B-School. And so we found a happy medium where there was some money for each of us. And then the business got B-School. And we joined that together and invested the money for that. And as more money came in, that's when we would hire people. So it's never been, oh, my goodness, we finally have money. Let's go do something amazing for ourselves. Like completely. It was always like, what can we do to grow more and always keep it centered on the growth and stability of the business, keep our priorities in order. And time with our family is so important.

And as you're growing and you're needed more in the business, you can find yourself feeling needed in the business so that you have to hire people so that you can still have that time with your family. So it's like a fierce commitment to growing yourselves on personal levels and to sort of like seeking knowledge so that you can actually learn how to function on a higher level and make things happen on a higher level.

And I would say another thing, we kept the 30-day green smoothie challenge going. That's the needle mover for us. It's the way that we thank our community. And I will um we were thinking about should we do another 30-day green smoothie challenge so we did january 2013 and we're like that was a lot of work and we made something really amazing maybe we should charge for it next time like we really thought about that we We're like, this is beautiful. These shopping lists that Jen designed, they were amazing.

And we made a really intentional decision was to keep the green smoothie challenge free because we knew it was impacting people's lives. People were sending us emails saying that they were losing weight. They were getting off of blood pressure medication. Their kids were drinking green smoothies. And we're like, this has to be free. Like, this is how we serve our community, no matter what, no matter if they ever buy from us,

if we can impact their lives in this way, like that's going to fill us up. And so no matter what we sell, like we can always feel good that we have a free offering to take care of them. And as far as making it sustainable, we said, we're not going to do a free 30-day green smoothie challenge every month because everyone's like next month like i missed

it like can i get in and we're like no like if we want this business to be sustainable that was a lot of work and so we were intentional about let's do it four times a year like that gives us time to like decompress and then start revving up for the next challenge and it actually happens to work out really good on a marketing sense of like here's scarcity it's only available during this time and also here's the build-up and anticipation of like when is it coming next and i believe that you don't have to automate connection and and we didn't want to do that so we could have had an automated email sales funnel of the 30-day green smoothie challenge. And we're like, we want this live and in real time. And we want to be in it with them. And that was really important to us that

we are in it with you. We are cheering you on. And I think that's been the game changer for us, is that we love up on our community all year long. Yeah. How has the experience over the last few years changed each of you individually? The biggest change was in the summer of 2013. You know, we followed B-School to a T, and it really aligned Jen and I on where we were going as a business. And we did do a major launch in July, and it was crazy.

It was like close to six figures, not quite, but pretty dang close. And that revolutionized our lives in a way of we can provide for our families. And my husband was actually able to quit in the summer of 2013, his day job that he had been doing for 13 years, and actually be home, pick up my daughter from school and spend so much time with her. We were able to have our first real vacation to be able to afford to travel. And now our lives are built on travel and speaking around the world.

I have like this most amazing business to share with my business partner. I'm actually going to cry. But I believe I don't have a college degree or anything like that. And building a business like this really gave me permission to continue to dream big and just keep impacting people's lives, doing what I love. It was a message that I heard growing up and I didn't know if it was possible, but to be able to have my business partner by my side to make this dream a reality, it's definitely changed me and what I believe is possible.

I think for me, the biggest change is knowing that if you ask for something, something big and scary, and that you don't even know how it's going to work out, it can happen. And for me, that summer when Instagram started, Ryan and I prayed for a way for me to make good money so that we wouldn't have to worry anymore. And it was such a heart-wrenching prayer. We were hurting. We were struggling. We were unsure of what was going on, but we just knew what would really help us at that point, and I didn't know if it would ever be possible.

And looking back at that day now, I mean, God didn't just answer my prayer. He blew my mind. And just the opportunities that have come from that has been amazing. And what I've learned the most is to not limit myself and my beliefs and expectations of the life that I think I'm supposed to have. If I continue to just be open and flexible and willing to learn with other people and dream with my business partner and go for it, anything is possible. Even running a business in your pajamas from your home and telling people about green smoothies every day. Like that can be a business that allows us to travel and bless other people in so many ways. I think also for me, it's just made me see business differently and that business doesn't

have to be black and white. It doesn't have to be cubicle. I was in an ad agency and you had cubicles and how to dress a certain way. And today we went and took a tour of a couple editorial offices for our book launch. And it brought back so many memories for me of being back in that space of work and knowing now that I can have my own kind

of work where I can wear whatever my team doesn't have to clock in and they're not in trouble if they're five minutes late like just empowering other people as well to live a different life just so freeing and allows them to chase their dreams too is just such a gift and I'm just truly grateful for where I was three and a half years ago in a dark place

and where I am now where I feel like we're flying yeah and the reason we're hanging out in new york aside from the fact that we just want to have dinner together after this is that you guys are in town um partly for a sort of like you know business retreat stuff because you're really investing in growing and learning how to build and take things to next next level, but also because it's, we're,

you know, by the time you guys listen to this, this will be right around the time where a little book launches. So you guys are here because a huge dream happened, I guess, to a certain extent, which is that you guys are putting out a book. Yes.

How did that happen? The short version or the long version? The short version. Going on nine hours. Yeah. Yeah. I mean, such a dream come true to be published authors. Like, wow.

Like, more of this, please. Yes. Like, yes, thank you. We had a dream to gather our recipes together. And we got to do the rodeo show in New York City and meet with lots of different publishers. And we found the perfect match. And it was very intentional of when we wanted to put this book out into the world. Like, we wanted our community taken care of and our team fully in place. And we feel like this was the

perfect time to really get the book into as many hands as possible. And we just took that journey of a literary agent the whole shebang and signing a book deal and birthing it over nine months. Right. And knowing how maniacal you guys are about the quality of what you put out. I'm sure that it was really easy. We are both maximizers, which means that the project never ends unless someone cuts us off. And that's what happened.

Our editor cut us off from changes and revisions and said, we're going to print tonight. We're done. You're done. What's your greatest hope for this book? My dream is that a mom in mid America who is struggling just to get dinner on the table and finds herself at McDonald's way more than she wants to, to feed her kids sees this book at her store and picks it up and that it just she realizes how simple and possible healthy can be with this one change and that she can spread it to her kids and her

husband and friends and just to see what can happen from that is really what I'm dreaming about. I love that. And I think Jenner and I are both passionate about getting the green smoothies into schools and making that the fuel for kids in the classroom. We make green smoothies for our kids' classes, but imagine if a teacher

had her hands on this book and could go through these recipes with her students and empower the kids to start blending on their own. There's a movement that started online for us, but going into the physical world, we are going to touch so many lives that would never have access to. If they're not following us on Instagram, they don't even know about this. And we know our green smoothies taste really good. Kids love them. But it also brings up one sort of interesting point,

which is that both of you started this, you know, like, quote, one-a-day habit, when you had, you had no money. Because one of the arguments that a lot of people make about eating anything healthy, like more veggies and more food, is that it costs a lot more money. And what's interesting to me is each of your individual stories, both of you, your backs were up against a wall, you were trying to raise a family and you had no money coming in,

yet you were still able raise a family and you had no money coming in, yet you were still able to do this one thing. So it kind of provides a really compelling argument that anybody, it's really hard for somebody to then say, well, I can't do it. And I'm never, none of us are here to judge anybody who's, like, got financial struggles. You know, it's so far from the intention of this conversation. But it's just to plant the seed and say, you know, maybe you don't have the financial wherewithal

to start eating organics. And there's a lot of mythology around that, too, so I don't even want to go there. But we're talking about one thing a day, and you guys are both pretty powerful proof of the fact that it's doable. Yeah. We started with some pretty crappy blenders, too. Yeah.

And it was not organic ingredients. And we make the same smoothie every day. You buy in bulk, so it's cheaper, and you can make it work. So the name of this is good life project so if i offer that phrase up to each of you to live a good life what does it mean for me it means to find my passion and to fully live it out and not hold back. That's a good life. For me, it's about living a good life is showing up every day as your full self, being full of yourself in the best way possible

and filling every minute, every day, every month with people you love, with your family, with your friends, surrounding yourself and filling your days with the community that you love and really doing what you love. And I think of a good friend that really lived his legend and lived every day playfully and fully himself without regret. And I believe if you can chase every day as the only day that you have to live and make the choices that are full of love, that is a good life and a well-life lived.

Thank you. Thanks so much for joining in this week's conversation. You know, if you've actually stayed till this point in the conversation, I'm guessing there's a pretty good bet that you've gotten something out of this episode, some nugget, some idea. If that is right and you feel like sharing, then by all means, go ahead. We love when you share these conversations and get the word out. And if you wouldn't mind, I would so appreciate if you would just take a few seconds, jump onto iTunes or use your app and just give us a quick rating or review. When you do that, it helps get the word out, helps let more people know about the conversations we're hosting here,

and it gives us all the ability to spread the word and make a bigger difference in more people's lives. As always, thank you so much for your kindness, your wisdom, and your attention. Wishing you a fantastic rest of the week. I'm Jonathan Field signing off for Good Life Project. We'll see you next time. You're going to die. Don't shoot him. We need him. Y'all need a pilot. Flight Risk. The Apple Watch Series X is here. It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist, whether you're running, swimming, or sleeping.

And it's the fastest-charging Apple Watch, getting you 8 hours of charge in just 15 minutes. The Apple Watch Series X. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone Xs are later required. Charge time and actual results will vary.