Good Life Project - Ryan Lee: A Second Chance at Work and Life.

Episode Date: July 3, 2018

From the outside-looking-in, Ryan Lee had it all.After 6 years working in a hospital helping physically-disabled and sick kids find more joy and ease, Ryan felt the tug of entrepreneurship. ...So, he left the job he loved to play in the world of "internet marketing," where he quickly made a name for himself and went on to built numerous, hugely-successful companies in the health and nutrition field. Along the way, Lee married his college sweetheart and was raising four great kids. He owned a beautiful house in Connecticut, worked from cafes and loved life.Then, everything started falling apart...Ryan's body began to betray him to the point where he could barely walk. He'd soon learn that was just a symptom of a much larger reckoning. A wake-up call that would test his health, his business, his closest relationships and lead to a complete reboot of his wellbeing, his living and life. And, as is his pattern, scratching the itch of his own wellbeing, Ryan began to notice a serious gap in the market. This culminated in the launch of a new professional path and a new company, REWIND, that is on a mission to produce nutrition solutions that "turn back the clock," and make life better and easier, starting with the world's first "super-bar."Ryan has been featured on the front page of The Wall Street Journal, on dozens of TV shows, has spoken on stages to over 100,000 people and has been called “the world’s #1 lifestyle entrepreneur” by Entrepreneur. But, what you're about to hear in today's conversation is the deeply-personal, raw and honest side of Lee's story that has never before been told in any of these outlets. A story of rising-high, crashing-hard, deep-reckoning, then realigning with a giant heart of service.Be sure to listen to the end, where Ryan answers the question, "what are you afraid of?" His answer is powerful reset to all who aspire to big things in the world.-------------Have you discovered your Sparketype yet? Take the Sparketype Assessment™ now. IT’S FREE (https://sparketype.com/) and takes about 7-minutes to complete. At a minimum, it’ll open your eyes in a big way. It also just might change your life.If you enjoyed the show, please share it with a friend. Thank you to our super cool brand partners. If you like the show, please support them - they help make the podcast possible. Hosted on Acast. See acast.com/privacy for more information.

Transcript
Discussion (0)
Starting point is 00:00:00 So my guest today is Ryan Lee, who is actually an old friend of mine. It's always kind of funny slash interesting when I get to sit down with somebody who I've known for many years and grill them on parts of their life that I actually don't yet know. And that was the case with Ryan. I learned a lot about him. I mean, I've kind of known things. Ryan grew up outside of New York City, started to sort of like gain an entrepreneurial spirit in his early teens. And he
Starting point is 00:00:31 shares a story about how he actually had middle-aged men coming to his house to buy things from him when he was 12 and 13 years old. And he built on that and mixed his love of movement and exercise and physiology and service and started out his career actually helping kids, helping kids who are really struggling with physical limitations and conditions and disease. And that evolved into something he never saw coming, a whole career path that had some really high highs, but also some really low lows and kind of landed him in what he calls the dark years of his life, which he has been slowly emerging from over the last five years. And that's all kind of manifested in a new venture, which is launching actually a new
Starting point is 00:01:16 series of nutrition bars called Rewind, which is pretty cool. How we got to that place and how he feels about it and what he's scared about as he does this is all part of the conversation we have today. I hope you enjoyed it as much as I enjoyed sitting down and learning a lot more about my old friend, Ryan Lee. I'm Jonathan Fields, and this is Good Life Project. The Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist,
Starting point is 00:01:52 whether you're running, swimming, or sleeping. And it's the fastest-charging Apple Watch, getting you 8 hours of charge in just 15 minutes. The Apple Watch Series 10. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone Xs are later required. Charge time and actual results will vary. Mayday, mayday. We've been compromised.
Starting point is 00:02:15 The pilot's a hitman. I knew you were going to be fun. On January 24th. Tell me how to fly this thing. Mark Wahlberg. You know what the difference between me and you is? You're going to die. Don't shoot him, we need him!
Starting point is 00:02:24 Y'all need a pilot flight risk what kind of kid were you into i was you know i was a good kid i never got into trouble i listened it was you know growing up when we did it was different back then you know it was i really do i look back now maybe that's why i'm building this company kind of tapping back into the late late seventies, early eighties. Cause I had such, I had like this perfect childhood. We moved into a neighborhood when I was 10 years old and it was a new neighborhood and they were like 110 houses and they were all being built as we were moving in. So we were the 10th house. So imagine there are a hundred lots of houses being built with dirt and it was all kids my age. So all we did was,
Starting point is 00:03:09 you know, we'd get home from school, I'd leave the house and I'd play with my friends and ride our bikes and play in mud and dirt until about five, six o'clock. And my mom would say, Ryan, and then you come home. Right. It's like the classic sort of thing that you see on like the old TV shows. And it was, yeah. And, and, you know, I was, I was pretty relaxed though. I just went with the flow. I loved baseball cards. Started my first business when I was 12. What was that? A baseball card.
Starting point is 00:03:30 And it was funny because I was- Trading? Oh, I would buy and sell. Yeah. And I even took out ads in magazines, like print, like space ads for free priceless. And I would type them out on my typewriter. My dad would get them Xeroxed, and I'd mail them out. And it was funny. People would send me cash through the mail, you know. Oh, and I would type up out on my typewriter. My dad would get them Xeroxed and I'd mail them out. And it was funny.
Starting point is 00:03:45 People would send me cash through the mail, you know? Oh, and I would type up a price list. Oh, I have 1959 Mickey Mantle, very good condition, $20. And they sent me $20. And then we started getting calls because I had my phone number on it, our house number. And I remember guys, like adult men would come to my house. They'd call me. And you're 12 years old.
Starting point is 00:04:04 I was 12. Yeah, between 12 and 13 years. It was like 1985. And all the baseball cards in the basement. And my mom would be like, Ryan, why are you going to the basement with these grown men? I'm like, mom, come on.
Starting point is 00:04:14 Like we're doing baseball cards. But it was the best business model in the world because I would get baseball cards for my birthday and like my bar mitzvah and stuff. And then I'd get them and then I'd sell them for 100% profit. It was pretty nice profit. It's a good markup right there. Yeah. Yeah. So it was fun.
Starting point is 00:04:28 It's amazing that before they actually sort of like met you, do people know that they were dealing with a 12, 13 year old kid? I don't think so. I don't think they did. Yeah. I mean, you wouldn't have known, you wouldn't have known, especially when it was through the mail. Right. There's no internet. There was no email. There was like, you couldn't search for 12 year old Ryan on Facebook. It only had, right. It only had my name on the ad it had my name and our home address and i'm just imagining like you know like some middle-aged dude showing up at your front door and be like i'm here to uh pick up the card from ryan then like looking down and say i know
Starting point is 00:04:57 although see here's the thing see i'm only five foot eight but i was when i was like 13 i was five eight i grew so i was like a little And I was pretty strong even at that age. So I felt good. I felt like I could kind of take an adult or at least scrap if I had to. So I didn't look like a little kitty. I just haven't grown in 30 years. That's too funny. So you had this passion for kind of the hustle, the entrepreneurship from a pretty young age.
Starting point is 00:05:22 I liked it, yeah. Along with... Was the thing about baseball cards also, like, was there a passion for fitness wellness also? Or was that just kind of like a means? Yeah. Well, I tried playing baseball when I was a kid, but I was terrible. See, I was, I was not coordinated at all. I was really bad. I remember the first year I played, I struck out like every time. The only thing I did have was my speed. So I was fast and I started, you know, in elementary school, you race kids.
Starting point is 00:05:46 And I was racing everybody and I would win. I'm like, oh my God, I think I could do this. And then the sports started happening in, what was it, eighth grade. It was our junior high and I joined the track team. And I was like, I'm home. Like my first meet I won. And I ended up winning. See, Rockland, I'll bring it back to Rockland County.
Starting point is 00:06:03 I ended up winning the Rockland County Championships for all of junior high for every, you know, 13, 14 year old. And I set a county record. And I'm like, this is the greatest. So, and I was working out more and lift. I started lifting weights when I was like 13. So that's how I started getting into the fitness and the training. Then I ran track all through high school and all through college too.
Starting point is 00:06:21 What'd you get a college for? I got a degree in recreational therapy. What is that? Yeah, exactly. It's like play therapy. So I specialized in working with kids. It was the greatest college stuff. So I took like ropes courses. I created ropes courses. I took basic camping. I took a class called new games. And then I took anatomy and physiology, but I learned a lot about leadership and leading people. I remember being 19 and I was a volunteer big brother and I'd
Starting point is 00:06:45 run programs and go in with senior citizens. You go into children's hospitals. You did all that kind of cool stuff. Yeah. I mean, it sounds like there's a really strong service element to what you're doing from pretty early age. I'm wondering where that came from. You know, my parents were always giving, caring people. My mom volunteered. My dad owned a retail store, a yarn store, the yarn barn. But he was the most, and he still is the most like outgoing, caring. Whenever people meet him, they just love my dad. He's the friend. People think I'm friendly.
Starting point is 00:07:16 I'm like, I'm an introvert next to my dad. So I just learned that from him. And he always taught me, you know, you've got to take care of your customers. You've got to treat them well. They're everything. And he just like, they would come in. They'd be like, Bruce, because my dad's name is Bruce Lee. And so they'd be like Bruce. Yeah. Yeah. So I, I kind of learned it from them. Just, you know, just being a good person, just doing the right thing. And my grandparents, all my grandparents were just nice, just nice, simple people. Just,
Starting point is 00:07:40 they always treated everyone well. Yeah. So when you got out of school with that degree, what does that, where does that send you? So I worked, my first job was a children's rehab hospital. It was called Blythedale Children's Hospital. It was really interesting because I got my internship there between my junior and senior year and they liked me a lot. So they kept, there was a job that opened up like maybe a month into my senior year. They called me and said, Ryan, we have a job in our department, except it's adapted aquatics. Do you want the. They called me, said, Ryan, we have a job in our department, except it's adapted aquatics. Do you want the job?
Starting point is 00:08:08 I said, but I don't graduate for a year. They said, we'll hold it for you. I said, but I'm not a good swimmer. That was the one, I was never a good swimmer. And they said, that's okay. Just take a lifeguard class. I'm like, what are you talking? So my assistant track coach in college taught the lifeguard.
Starting point is 00:08:22 So I ended up becoming a certified lifeguard to learn how to do this. And they held the job for me the entireguard. So I ended up becoming a certified lifeguard to learn how to do this. And they held the job for me the entire year. So the first couple of years, I spent most of the time in the pool with the kids, just kind of learning as I was going. But so I'd spend an hour or two in the pool with the kids. And then I was doing sports and fitness. And it was a great job because we ran the whole hospital at night.
Starting point is 00:08:40 So all the physical therapists, occupational therapists, they'd all leave. Inpatient hospital. And we would have, I'd work from two to- Oh, it was inpatient. So the kids were actually living there. Oh, yeah. Oh, they all lived there. Oh, it's the greatest place in the world.
Starting point is 00:08:50 Tell me about the kids. What types of kids you were working with? It's mostly a physical rehab. So a lot, I would say 85% of the kids are in wheelchairs. A lot of kids post-surgery, spina bifida, cerebral palsy, spinal cord injuries. We even had some kids like with diabetes that needed inpatient, you know, really advanced care, but it was physical rehab, but yeah, everything. Yeah. When you said yes to that as a sort of like going into the
Starting point is 00:09:15 beginning of your senior year in college, did you really understand what you would be doing and who you would be working with? Like, was it crystal clarity? Yeah. Cause I had, I had spent the whole summer with them the year before. Okay. I knew exactly. And I'm like, this is my job. Like this is going to be my career forever. And I ended up staying there for six years. That was my full-time gig for six years.
Starting point is 00:09:35 And it was, it was amazing. During that, that window of time, are there any, were there any moments or any sort of like experiences that really stood out as moving you deeply or defining sort of like who you are and the way you saw the world yeah i'm gonna get emotional you know i remember there was one girl adriana and it was uh during my internship and i remember we worked from two to ten at night and we'd one of my favorite things was going around to every kid's room and every bed and saying good night to them i just loved that i still love doing my kids like talking them in.
Starting point is 00:10:05 And she had this thing, this disease called scleroderma, which is this, I'd never heard of it. It's basically the hardening of your heart, like everything in your body hardened, your arteries, your skin. And it was, I just remember one night walking through and she was the sweetest girl. She was like 15 years old and her just like screaming in pain.
Starting point is 00:10:21 Just so, just like, it just tore me up. And that was hard. So I knew a lot of kids that passed away over the years. It was always hard, but what it did, and even to this day, I never get too stressed about things. Even when like my whole life started falling apart. I'm like, I still have it pretty good. I still have like, I still have my health and now my wife and my kids are all happy and healthy. Everything's good. Even when we had our first child or my second, my third, my fourth child, everyone's like, do you want a boy?
Starting point is 00:10:49 Do you want a girl? I said, I truly just want a healthy baby. That was it. And it really, they're like, no, do you? I'm like, I'm serious. Like, that's it. Just healthy baby. A kid that could even walk.
Starting point is 00:10:58 I was so used to kids in wheelchairs. That's all I saw, kids in wheelchairs. Years and years and years. So it was odd. Even when I'd leave the hospital, I'd go to a park and you'd see kids running around. It just felt foreign to me. I'd be in the gym and there'd be 30 kids and 22 would be in wheelchairs, two would be in stretchers, one's blind. And they'd be like, okay, Ryan, here's a basketball, go do an activity for an
Starting point is 00:11:19 hour. And you learn how to get creative. Yeah. It just really made me appreciate life. Yeah. I mean, it seems like it gives you perspective on what the big things really are and what the little things really are at an unusually young age. Yeah. I think a lot of people don't ever get that, let alone have that in their, I'm guessing this was like early to mid-20s for you. Yeah. I've started, I did the internship there when I was 20 and started working there when I was 21. So that was like really formative for me. And that's why I try not to complain about things because, you know,
Starting point is 00:11:49 everything's firmly in perspective and it has been for a long time. I don't know if this is a legit quote or not, but I often reflect on a quote that is, it's attributed to Einstein, which is something like, there are only two ways to see the world. One, everything is a miracle or two, nothing is a miracle. It's kind of like that. If you can wear that lens, and not saying that it's easy. Yeah.
Starting point is 00:12:09 Life throws a lot of stuff at you as you move through it. But just to have, like, to see and experience what you experienced at a fairly young age. To be in service of these kids, knowing that every day you walk in, you show up, and you're generally making a meaningful difference in their lives. And also knowing that many of them have conditions where, at some point, you're genuinely making a meaningful difference in their lives. And also knowing that many of them have conditions where at some point they're going to leave. Yeah. Either leave the hospital or leave the planet. Right, right. And a lot of them, most of the kids were inner city kids. So they came from
Starting point is 00:12:36 really tough environments too and the background. So they had so many strikes against them. So yeah, it was hard, but it was always a spirit of them getting better. And I know this is going to sound cheesy and like some motivational poster, but it really is. It was really amazing how brave these kids were. Like a kid with cerebral palsy who will be there. And this could be like their 19th surgery and they're like 14 years old. And they're like, they come in with casts again and they're in casts for like seven months. You know, with us, I remember I broke my finger like two years ago and had a little split. And it was annoying.
Starting point is 00:13:10 But I couldn't even imagine like what these kids have gone through. And they go through physical therapy for hours and hours every day and just not complain. They're just moving forward. After six years, what was it that led you to move on from there? So I started, so I was there from 94 to 2000. And at the end of 98, early 99, I was doing a lot of part-time personal training in the extra hour I had a day. And I put myself through graduate school.
Starting point is 00:13:35 I got a master's in exercise physiology. So I started getting really serious about the fitness stuff. And then I had a website built for me at the end of 99 about sports training, because that's what I was doing. I was training young athletes. And it started growing and growing. This was before Facebook and YouTube and all that stuff. So all you had to do was write a couple articles and you're at the top of the search engines, hot bot and all that stuff. And I got the attention of a big sports company. They offered
Starting point is 00:13:58 to buy me. I'm like, really? So I'm like, yes, but don't get too excited because they said, here's what we're going to do. We're going to give you a check for $500, not 500, $500, but we're going to give you all these stock options. Cause this was right before this was right as the.com boom, everything was cool. And they're like, you know, in two years, you're going to be a millionaire and we'll give you like 65,000. And that was like more than, I was making 26 grand at the hospital. So I was, it was a huge raise. I could have my own space. And I took it. I said, let me try this new chapter. Let me try something different. And after two months, the whole bust, like everything collapsed, the whole dot com. And they said, sorry, we're letting you go. I'm like, what do you mean? I just left my
Starting point is 00:14:38 job. So I had to struggle really fast and get another job. And I got one at a big internet company in New York City. So I was living at Stanford, Connecticut at the time. Did you have any thoughts of going back to the job that you had? I actually did. I emailed that I was messaging them a call, but they didn't have any, they filled my spot. And I said, I'll create a job. I'll do anything. But also, you know, I went from 26 grand to like 65, and then I was going to have to go back to 30. But so I was kind of struggling a little bit. And it took me about a month to find this new job at an internet company.
Starting point is 00:15:10 It was awful. I had to commute into the city every day on the train. And you know me well, I just it wasn't. And it was right by Grand Central is in a little cubicle. And I'll never forget when they interviewed me. She's like, Oh, do you know, um, this is for an editing position. Do you know HTML? I'm like, sure. I didn't freaking know HTML. I just, I got through my personality and she's like, Oh my God, you're going to be great. And after like a couple of days, she's like, I thought you said, you know, HTML. I'm like, Oh yeah. I was just trying to like distract her. So it was just a matter of time until I was gone. We did not get along well. So after six months they let me go. And then I'm like, I need another job. So then I was looking online and I'll never forget.
Starting point is 00:15:49 I saw an ad. It said, any runners who want to teach? Well, I was a runner and I like working with kids. So it was an alternative high school in the South Bronx in Hunts Point. And they said, we're starting up a new health and phys ed program. What does that mean, alternative high school? It was a high school for kids who couldn't hack it in the regular schools. It wasn't a public school.
Starting point is 00:16:07 So if they could make their own hours, they could do their own thing. So it was all kids who, most of them had been arrested and in trouble with the law. When was this around? So this was 2000. And I left the job in 2000. I did it all the time. So this was 2001. This was like June 2001.
Starting point is 00:16:20 Yeah. So the South Bronx was still a pretty interesting place. Oh, yeah. Oh, yeah. Yeah. It was, it was, uh, this was like on the tail end of when, I mean, it's sort of like the crack epidemic really decimated a lot of the South.
Starting point is 00:16:31 Yeah. And we were at Hunt's point. So we're in the thick of it. Yeah. Like, and yeah, we were right in the middle. Uh, I mean, you, you go out, you, I had an old beat up car and they kept stealing. They would steal my little blinker lights. They'd steal my side view mirrors. Then I went to the police station the first time. I said, what's, you know, they're like, oh, we know who it is. It's this guy.
Starting point is 00:16:50 He's a crackhead and he's just going to keep stealing them. And I used to have to buy it back from the guys who'd steal it. So I would drive and the guys had these little garages right off the Bruckner. And they go, yo, come here. And I drive over. They're like, yo, you're missing the lights. And I go, all right. And I swear over. They're like, yo, you're missing the lights. And I go, all right. And I swear, people think I make this up, Jonathan.
Starting point is 00:17:08 He'd come out with a garbage bag. And he'd go, all right, that's $85, blah, blah, blah. Here you go. It's $20. And I'd buy him back. But they kept stealing my side view mirrors so many times. And it kept getting expensive. So the one guy goes, all right, here's what I'm going to do.
Starting point is 00:17:21 Just sit in your chair. And he got a big mirror out. And he cut it around the thing. And he glued it onto my side, in the side. I'm like, well, what if someone else drives my car? You can't move it now. He goes, well, no one else is going to drive your car now. This is yours.
Starting point is 00:17:34 So that was my experience. I was in South Bronx for about a year. And it was great. So I was, I started up the whole gym, health and phys ed. And I, I wasn't even a teacher. I just created a curriculum. I did really cool things. I got to do whatever I want.
Starting point is 00:17:48 I did a recreation class. And we took them here right in Midtown Manhattan and took them indoor rock climbing. I taught football, health, anatomy. It was a lot of fun. But that's when on the side and I started seeing like the director of the school was, I don't want to talk bad about he was awful. Awful. Just terrible leadership. It was really
Starting point is 00:18:10 it was a rough place to work. And I love some of my fellow teachers. I'm still friends with some of them to this day but it was just not a really good environment. I said I need to kind of figure out what my next move is and that's when I got real. I was always doing the internet on the side at this point. After that big site collapsed they gave me back my company. So I was kind of messing around. I'd make a thousand bucks here, 500 bucks there.
Starting point is 00:18:27 What were you doing? How were you actually making money? I was selling training equipment. I was selling training programs. I would hire someone, they'd pay me $99 and I'd pay him 30 and he'd create a training program for them. It's almost like you're like the evolution of the baseball card thing. Right, right. It was like this kind of weird- It's like arbitrage. Yeah, yeah. I was like this kind of weird. It's like arbitrage. Yeah, yeah. I was just kind of playing around.
Starting point is 00:18:47 And then I started learning about recurring revenue, which is like my favorite thing. And I took all this content. I'd been writing all these articles. And I said, let me really get serious and let me make it a paid membership site. So I put it behind a paywall. And it was, and people think I make this, it's unreal how weird this is. I remember driving into the Bronx, perfect morning. And I was going to go live that day.
Starting point is 00:19:11 Everything was free. And that day I kept teasing my list. I said, we're going to launch it. Paid membership site. It's coming. It's coming. It's coming. That day was September 11th, 2001.
Starting point is 00:19:19 And like, you know, obviously the whole world stopped. I know you have obviously a story with what happened, what you were doing with your life at that point. So I put obviously everything on hold for a while. So I ended up launching it a couple of weeks later. And right off the bat, it was like a big success, this membership site. It was all for strength and conditioning coaches, personal trainers, athletes.
Starting point is 00:19:38 And it was like 50 bucks a year. And we got a lot of members. And it kept going and going and going. And I told my wife, and I always want to be really conservative because we didn't have any kids at the time. I said, if I could do this for six months, consecutive income, then I want to do this full time. And she said, all right, let's do it. And six months and the income kept growing and growing until it was more than what I was making as a gym teacher. And then I left and this was about June of 2002, I think. Yeah,
Starting point is 00:20:03 June, about June, 2002, I left that job. And I've been full-time on my own ever since. And now here I am. The good life project. Yeah, there's been a little more of this happening between then and now. Yeah, yeah. So the 16 years. I mean, it's interesting because when I first sort of like heard, you know, like the name
Starting point is 00:20:19 Ryan Lee, it was in association with this world of the internet and internet marketing and quote recurring revenue. And I then, and to this day, I have a really mixed association with that world, even though I play in that same space to a certain extent myself. And I think it's funny because I was reflecting on this recently. I have this recollection of actually sort of keeping that entire community at arm's length, including you, just because I had this association. And I remember when I first met you, I'm like, huh, this guy has a different heart, a different set of intentions. And I always, it was interesting for me to sort of try and reconcile what I knew about this world and who this person is. And I'm curious for you on a personal level, because then you went on to build, you know, like membership site after membership site and develop this really big reputation as a quote, thought leader slash guru. serving kids who are fiercely in need, and then working in an alternative high school
Starting point is 00:21:25 out in the South Bronx, and then to be in this world. Did you have any sort of internal struggle or conversation about balancing these two sides of you? You know, it was a very slow road. Because I started, so the first few years, first three, four years, I was only in the health and fitness industry. So I felt like I was still serving people. I was doing training articles and fitness programs and helping people live a better life and helping strength coaches. And they were helping kids. And I was going to strength and conditioning facilities and talking to doctors
Starting point is 00:22:00 about fitness, like all this cool stuff. So that was from like 2002 to 2006 and 2007. And then it started to change with one event. I was asked to speak. So the internet marketers, you know, this whole world, they started to take notice of me. They're like,
Starting point is 00:22:15 look at this guy doing this in the fitness industry. He's doing some really cool things. And then they asked me to, my friend Yannick Silver, who I'd met through this whole internet. So he asked me to speak at one of his events and I got on stage and I guess no one had really talked about this stuff, like membership sites at this high level strategy stuff and people just blown away.
Starting point is 00:22:35 And that's when things started changing. I'm like, maybe I could teach people how to do this more. And you start getting into it and you start getting seduced by the numbers a little bit. You start getting, you know, marketing starts to become a game and you start to lose sight a little bit about the people you're helping. And I definitely went, started going down that road and it all came to a head later, a few years later. And I'll never forget.
Starting point is 00:22:57 I'm not going to say this person's name, but I was speaking. So I'd speak at a lot of events and do that. I would do the same shtick, right? You get up there, you do your, your one hour talk, your kind of fluffy talk. And then you do, you lead up to your big pitch and your big sell. And I was about to get on stage, probably 500 people there. And the producer of the event comes up to me right before. And I love, you know me, John, I love speaking. I get like, I'm all ramped up and I'm like excited. I'm sweating already getting on this. And he goes, all right, Brian, you got one job and one job only and i thought he's gonna say to me rock the stage whatever and he goes you have one job extract as much money from
Starting point is 00:23:29 everyone as possible in those exact words and i don't know why i don't know what it was about that phrase extract as much money but it was like that was like the beginning of the turn i'm like i remember physically like kind of taking my breath. I thought he was kidding. I was waiting for him to smile and he wasn't. And then I'm like, this is really starting to feel wrong. And that's when I'm like, this is, I was veering slow. I didn't see myself kind of going off the path.
Starting point is 00:23:56 And that was like the moment like, all right, I am really heading in the wrong direction. And that's what things started to kind of change for me. And that was probably one of the last times I sold from stage. And I've had events I've had. I mean, I've been now, if I do any speaking for the past six years, I don't, I never sell from stage. I never go to events that pitch or anything like that. And yeah, it started to get, I'm like, it had only been six years before seven years
Starting point is 00:24:19 before that, that I was working in a children's house. I mean, talk about one end of the spectrum, but working in a children's hospital to being on stage, trying to extract money from people. I just got off my, my mission. You're right. And, and, and I, I use those words all the time to serve people and I wasn't serving, I was serving myself and I felt like crap. Yeah. So what do you do from there? I mean, because at this point also you're married, did you have kids by then also? Yeah, we had at that point, we had three and our fourth was on the way. Okay. So you're married, you have three kids, a fourth on the way.
Starting point is 00:24:50 Yeah. Living in New Canaan, Connecticut. Right. So you've now built a lifestyle around the assumption that this is what I'm doing. This is how we're going to sort of like succeed and take care of the family also. Yeah. And it's always interesting to me because I think when you have an awakening like that, and you're younger, and you have people relying on you, and it's much easier to just blow things up. Right.
Starting point is 00:25:12 Because who cares? I'll start over. I'll go make a little bit of money and live in a studio apartment. But when you're at, I'm always fascinated, because when somebody is at a point in their life where they've actually built, they've got a family, they've got promises they've made, responsibilities, people looking for them to stability. And then you kind of awaken to the fact that the direction I've been going in is not the direction I want to continue going in. How do you honor a changing course while at the same time honoring the sort of sense of commitment that you feel
Starting point is 00:25:46 like you've made to your family? You know, I don't know how I did it. You know, looking back, I felt like for five years I was treading water, you know, like that kind of balancing act in between things. And I was balancing doing a product and I would, I would start getting away from it. I'm like, I'm not doing this anymore. I can't sell these products. I can't create this stuff anymore. And I'd feel like a financial crunch and I would go back to what's comfortable. Oh, let me create some product. I think I called upon like commission repo or some crap, right? And it was painful when I had to do that because even though I knew they were still good products and I felt like it was still helping people, it wasn't what I wanted to do. So it was tough. We did have, I had two nutrition companies that I had started
Starting point is 00:26:28 like a year before that. So they had started to grow and grow and grow. So luckily it was taking a little bit of the financial pressure off of me. It wasn't so stressful where all of my income was done, but it was like a slow transition and a lot, a lot of start and stops, a lot of, let me go in this direction. No, it doesn't work. Let me go in this direction. No. And people were like, my God, what are you, like, they must've thought I was out of my mind
Starting point is 00:26:50 because every day, like I was doing something else and shifting and looking back, I don't know how anyone even stuck with me because I don't know. Yeah, but I mean, it's funny because I look at that process now and what you just described to me is actually probably much more deliberate than you
Starting point is 00:27:06 even realized when you were in it. And it's basically, it's saying, okay, so I know this isn't what I want to keep doing. I'm not entirely sure what the direction is from here. At the same time, I know I kind of want to make sure I'm okay. And like the people that look into me are okay. So I'm going to keep trying different things. I'm going to keep testing different things to see if I can find the new sweet spot between where I can earn a sustainable living and what genuinely feels aligned with who I am and what I really care about. And sometimes that means balancing like running 10, 15, 20 different experiments. So from the outside in, it can look as if this person is just going in a million different
Starting point is 00:27:44 directions. But if there's some intention, if there's like a bit of deliberate process around it, it can actually be, and you kind of iterate through it relatively quickly. Very quick. It can be, you know, it can be really effective. You're right. That's why I love talking to you because you're able to get inside like my head and verbalize it. But that's exactly what it was. I would test fast. I would lead with my heart, right? I'd be like, what is it I want to do? What do I want to try? And then I would try it fast,
Starting point is 00:28:09 and I would never get emotionally attached to it. And if it didn't work, I cut it and do the next thing. And some things were in the health space. Some things were in the business and marketing space. They tended to be more in the internet marketing space because that's where I had grown this reputation. And you know, it was just, it was easier to make money, especially back then in that day. And Mayday, Mayday, we've been compromised. The pilot's a hitman. I knew you were going to be fun on January 24th. Tell me how to fly this thing. Mark Wahlberg. You know what the difference between me and you is? You're going to die. Don't shoot if. We need him. Y'all need a pilot. Flight risk. The Apple Watch Series 10 is here.
Starting point is 00:28:48 It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest charging Apple Watch, getting you eight hours of charge in just 15 minutes. The Apple Watch Series 10. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone XS or later required. Charge time and actual results will vary.
Starting point is 00:29:18 You mentioned also that you started building these other nutrition companies on the side, which eventually became pretty substantial companies. Right, right. They, yeah, at the height, they were like really cranking. It started with my idea, my name, you know, the brand. And, but my head wasn't in the right space and it wasn't fair to my partners because I was off doing a hundred different things. Because, you know, building a company like that takes time.
Starting point is 00:29:39 It's not like a digital product where you could launch it and you could be profitable in like five minutes. When you have millions of dollars of inventory and overhead and staff, it can take months or years. So I was trying to balance that. I was trying to start and stop new things. So I wasn't really giving that my full attention, but it did it because I had a really good network of fitness professionals.
Starting point is 00:29:59 They were all promoting it. Every big kind of fitness marketer, we were their backend. So we had some really good years, some really good years. And then we started another company that took off, another health company, a nutrition product, but we've closed them or sold them over the past like two years. So, I mean, it's interesting because it's like, you come back again to the same place. Okay. I keep succeeding at different things. I keep succeeding at bigger things. And yet these things eventually contract on their own. And then the reality is the way you describe the way you feel about them from the beginning is probably in no small part, you know, like that was also connected to you just really not like this not being a really well aligned expression of who you are and what you care about, which I mean, it's so, I mean, you, you've worked with now thousands of people in business, coaching them and helping them.
Starting point is 00:30:54 And, you have, whatever it may be, that that friction never goes away until in some way, shape or form, everything kind of implodes or there's a really disruptive change that's forced. No, you're right. It just never lasts. It just never lasts. It just doesn't sustain. And even though when I started it, because now that you're saying this, even when I look back at the first supplement company I started, I didn't start it with the idea that, oh,
Starting point is 00:31:35 I want to create these supplements because that's what I created because I knew there was an opportunity. I had all these health and fitness professionals that followed me. Every nutrition company was asking me to promote them because I had a good list, but most of the products were either garbage or it was just a lot of network marketing opportunity. I didn't want to do that. So I'm like, why don't I just create my own company? And that was why it was basically to serve a need, but it wasn't, I didn't wake up in the morning and go, that's it. This is what I'm meant to do. Right. I didn't have like that feel of I'm ready to just go with it. I hadn't had that feeling since I worked at the hospital, you know, like where I would
Starting point is 00:32:08 wake up, like couldn't wait to go see the kids and just be with them and play all day and create games and to capture the flag at night when everyone left. And I would run around at night in the hospital with the kids with flashlights and walkie talkies. And just, I mean, that was like, it was like heaven. Yeah. Were you aware of the sense that that was heaven and you were missing it deeply in what you're doing?
Starting point is 00:32:31 There were days. Yeah. There were days when it could even be as simple as like, I go to a restaurant and you'd look at the person behind, you know, at like the IHOP, right? Like just making pancakes, smiling. And I'm like, this would be kind of nice to just not have the pressure and the, you know, at like the IHOP, right? Like just making pancakes, smiling. And I'm like, this would be kind of nice to just not have the pressure and the, you know, just the person likes what they're doing.
Starting point is 00:32:50 They're kind of, you know, it's just, yeah, there were definitely days and going back and looking, even now when I see a kid in a wheelchair, it just kind of brings back that I really do miss it. There are days that I do miss it. It's funny, about two years ago, I did a mastermind because I'm still in touch with a bunch of people that work at the hospital.
Starting point is 00:33:08 And after the mastermind, I said, so her name's Debbie. I said, Debbie, I want to bring these six or seven people to the hospital and then could we throw a party for the kids? And we did. And I took them all to the children's hospital. I brought pizza and I had a DJ and we had a party for the kids. And one kid who used to be, he was like 15 when I used to work there.
Starting point is 00:33:27 And he heard I was coming and he came to visit me at that night. And I hadn't seen him. I hadn't seen him in 20. And he's like 40 years old now. Wow. And he's married and has two kids. It was just unreal. It felt like I was home.
Starting point is 00:33:38 So I'm trying to find ways to kind of reconnect with that. Yeah. You're like you're home again. Yeah. The Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest charging Apple Watch, getting you eight hours of charge in just 15 minutes. The Apple Watch Series 10,
Starting point is 00:34:06 available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone XS or later required, charge time and actual results will vary. Mayday, mayday, we've been compromised. The pilot's a hitman. I knew you were gonna be fun. On January 24th.
Starting point is 00:34:22 Tell me how to fly this thing. Mark Wahlberg. You know what the difference between me and you is? You're going to die. Don't shoot him. We need him. Y'all need a pilot. Flight risk.
Starting point is 00:34:34 So when those nutrition companies start to go south, it kind of delivers you into a window of your life where it's almost like a dark period where a lot of things start to... Everything collapsed. Yeah. Yeah, I call it like my dark years. Within a few years, both the supplement companies collapsed. My internet marketing company started falling apart.
Starting point is 00:34:55 And then my mom passed away from lung cancer. And then I was traveling a lot and I started drinking a lot just to escape. I would only drink when I would go. I would look forward to like an event in Vegas. Like, oh, I can go in early and I'll get hammered. And I did at least three or four events. I remember where the night before I was out to like three o'clock in the morning and the next day I was so hungover. And I look at pictures of when I spoke at those events and I look like I was bloated and I was just, I was a mess. And I'm embarrassed now about how I was. So it was just these dark years.
Starting point is 00:35:28 And even if I look back at emails I wrote back then, I was cursing a lot. And I was so aggressive and I was angry at everybody. And I was angry at, I had clients who I started coaching. They had nothing when I started. And they were doing like, you know, seven, eight figure businesses. And here I was struggling. And, you know, I was like getting jealous. It here I was struggling. And, you know, I was like getting jealous. It was just, it was really, really tough, man.
Starting point is 00:35:50 Then I was diagnosed with an autoimmune disorder, psoriatic arthritis. And I know it was definitely caused by the stress and the nutrition. And then it all took its toll and, you know, started having issues with my wife and I wasn't seeing my kids a lot. It was just, it was all falling apart.
Starting point is 00:36:04 It was tough. Yeah. Yeah. Where do you go from there I said you know what I need to like see someone because I was always just gonna always you know I'll gut it out I'm tough I always get back and that was my thing I'll always get back up so I started going to a psychologist like once a week just to kind of talk through things and started to realize that all right I got like a lot of stuff to work through and I did did, and it's been a process. But the first thing I did, I knew the big issue for me and for a lot of people is environment. So the very first thing I did, I told my wife, I told her, I'm not traveling anymore. That's it. I'm not going because when I go and if I drink and I go
Starting point is 00:36:40 these events and that's it. And for like five and a half years, I didn't travel once to speak or do anything at an event. I just focus on my family. I focused on my health, on restoring my health and reducing stress on eliminating businesses that were just draining me that I wasn't really enjoying and trying to focus and trying to find that one business that'll light me up again, that can not only bring revenue, but something that's back aligned with what it is I want to do. And it's, it's been a process. And it's taken me a few years to battle back. Yeah.
Starting point is 00:37:08 It sounds like a lot of it was about, I mean, changing environment, but also simplifying. Yeah. And also being vulnerable and seeking help, seeking other people's help. I mean, I know part of this in the middle of all of this, you shared that your mom passed from cancer. And it sounds like you were actually, it sounds like you were really close to both parents and they would have been people that you would have turned to
Starting point is 00:37:28 when you're going through really troubling stuff. Were they aware of what you were kind of going through at that time? I don't know. I think I hid it pretty well. I don't think they knew. My dad, I still do. I mean, we talk every single day.
Starting point is 00:37:41 So he knew financially, we were having some issues, especially with the nutrition company and things were just not clicking like they used to. So he knew that. But he didn't know all the other stuff and all the stuff I was going through. So they didn't really know. I tried to put on a good face, but only really my wife knew really what I was going through. But yeah, but my mom passing away because she was diagnosed with cancer in December.
Starting point is 00:38:07 And then she passed away. This was 2000, diagnosed in 2009. And she passed away like three months later. And it was just devastating because I was so close to my mom. I was definitely, you asked me how I was as a kid. I was a mama's boy, 100% mama's boy. So it was really tough, especially because I had four kids and her whole life, her whole life is just family.
Starting point is 00:38:25 That's it. If you could define my mom with one word, family, family, everything, you know, people say, oh, you know, it's, there's God and then family. My mom's like, nope, family first. So what killed me is that, you know, she couldn't be with my kids anymore. You know, that was her life. So it was hard. It still is hard.
Starting point is 00:38:42 You know, it gets easier as the days go by. I don't cry every day like I used to, you know, for a long time, but I miss her. No, sorry. When you went through this sort of like this window with your wife, because I got to imagine this affects your relationship with your wife as well in pretty major ways. It had to have been hard for both of you. It was. Yeah.
Starting point is 00:39:00 It was hard. Yeah. I mean, it takes its toll, you know, hard enough. And then add in financial pressure and add in the stress and the traveling. It was not good. But we've been together for a long time. We met in college. We started dating our senior year in college. So we've been together a long time. We've been through a lot together. She actually lost her father a couple of years ago from a brain tumor as well. So we're there for each other. Yeah. Yeah. You mentioned that at some point, you get to a point where probably, you know, in no small part of the way you were living your lifestyle, you end up with an autoimmune conditions. Cause I know you now and I know you're active. I know that you don't, all the symptoms that I remember a chunk of years back, you sharing with me that I had no idea you were dealing with until we sat down. I remember I came out to Connecticut one day,
Starting point is 00:39:51 we're sitting in a cafe and you're like, you know, this has been going on with me. I'm like, I had no idea. Yeah. And as you sit here with me today, those symptoms are gone.
Starting point is 00:40:00 Oh yeah. So what happened? So I, yeah, what happened was I was, I remember I was playing tennis and my feet were killing me like what is going on i went to every doctor you could imagine i went to physical therapist i went to every doctor no one could figure out what was going on finally went
Starting point is 00:40:16 to a rheumatologist and they looked at me immediately and he said autoimmune it's psoriatic arthritis so what does that actually mean so basically it's like i have psoriasis but it's not the physical you would never know you can't even see it but it manifests as arthritis it was like basically attacking my joints it's inflammation so this doctor said well the only way to cure it is to give you methotrexate which is chemo like well that sounds kind of extreme like for life or just for oh yeah pretty much yeah he's like well we'll do it for six months and then we'll check i'm like well, well, isn't that like bad? Like he's like, well, just make sure you're not around people who like get sick. I said, doc, I have four kids.
Starting point is 00:40:52 Someone always has a cold. Like there's always something. He's like, well, just, you know, we'll come in every week. We'll check your blood. I'm like, well, isn't there any other thing? He's like, no, we don't know what caused it. We just have to basically kill all the different cells. I'm like, all right, that doesn't sound good.
Starting point is 00:41:04 Let me see what other options goes. All right, look, other options, then come back. So I just went on a mission to like figure out what was going on and started learning more about autoimmune and it was inflammation and diet and stress and exercise and all these things. And I just went to simplify. I said, that's it. I have to figure out what's going on. And it was so bad. It was, I mean, I remember one night, my wife and I, we go out date night every week in a restaurant and there was a spot like a block away. I'm like, I can't park there. I can't even walk a block. It hurt that much. It was that painful. I couldn't snap my, like now it sounds weird that I'm so excited. I couldn't
Starting point is 00:41:40 snap my fingers. It hurt that much. My hands, my feet were killing me and I was exhausted. I would take two hour naps in the middle of the day. And now I am, you never want to say cure, but I've reversed it. Like I don't, I don't have any symptoms at all. I was at the track the other day, sprinting again. I'm down 30 something pounds. I'm back wearing the same pants size I wore in high school. Just simple things. Like what? So. Because when, when you go from a doctor basically saying you need to take chemo level medication and nobody should be around you if they're sick potentially for life to saying, I'm down 30 pounds. I was at the track. Everything feels great. And it was really simple.
Starting point is 00:42:14 You know, a lot of it I think has to do with gut health, right? And staying away from inflammatory foods. Not that I don't have them. I just don't have as much anymore. I would have a typical crappy diet. I mean, I was eating sandwiches every day for lunch, you know, the big ones, gluten, dairy, and sugar. So, but I've cut them down tremendously. Every day I do a 20 minute workout. That's it. Just a 20 minute workout where it's a combination walking on the treadmill. So low impact stuff at high incline, and then jumping off every two minutes and doing some body weight stuff, pushups, pull-ups, abdominal core exercises. And that's, I do it 20 minutes a day. And changing nutrition sounds like it was also at the center of it. The nutrition was the big, was the biggie, because you can't out exercise a bad diet.
Starting point is 00:42:56 So the nutrition was the biggie. And I needed to start something simple. And that was like, it just, I needed to simplify. I needed to change everything. How long was it until you actually started to notice that your changes in lifestyle were actually affecting your autoimmune symptoms? Almost immediately. So there was like two phases of autoimmune. So the autoimmune, when I was first diagnosed a few years ago, I immediately cut out all sugar, all wheat, all gluten all gluten all sugar all dairy everything
Starting point is 00:43:25 And I started feeling better in like a week right away But the problem was like every diet, right? It was so restrictive, right? You know, no gluten no dairy and fruit I couldn't eat anything. I really like I know you're pretty much living like that, but it's really hard It is and also I mean like four or five years ago, just in that window of time, it's gotten way easier. Oh my God. Because people have become so much more sensitized to the importance of clean food and the whole food. But even five years ago, it was very different.
Starting point is 00:43:55 It was much different. So it was really hard to stick with it. So I started slowly introducing it back, but I didn't have a system and the weight started coming back and the symptoms started coming back till about, it was a little over a year ago we went on a vacation I took my family to Florida I'll never forget this you have
Starting point is 00:44:12 one of these moments I remember wearing a pair of jeans to Florida it was February so freezing in Connecticut and then we go to Florida we have our vacation I'm eating like a pig I come back and as I'm gonna put my pants on and Florida to get back on the plane, my jeans didn't fit anymore. I'm saying to my wife, what did you do to the pants? She's like, what do you mean? I said, did you wash them? She's like, I didn't wash your pants. Like, what are you talking about? I came home and I had a bed. My head was killing me. I went to the doctor, another sinus infection. It was like all this stuff was happening. And the doctor weighed
Starting point is 00:44:41 me and took, and it was, I was almost 200 pounds, only five, eight. I was borderline prehypertensive and that scared the heck out of me. I'm like, and it was that day. I'm like, that's it. I, you know, my symptoms were starting to come back. My weight was going up. My health was deteriorating quickly. Even though my business was starting to get better, this, I'm like, I need to change this. And that was the day I'm like, that was it. And from that day, the weight just started coming off and i started getting back my health like just having a system to me it started i always had said this thing called win the morning like you got to win the morning and i wasn't winning the morning i would every morning for me would be different one day it would be if we had a leftover donut or one day i wouldn't eat then i tried intermittent
Starting point is 00:45:22 fasting and all i did was freaking think about food all day. Like, I don't know how people do that. All I did was think about food. It's kind of funny. I think I've done intermittent fasting and actual fast. I think like longer term true fasting is actually easier because your body just adjusts to it. And then you're kind of like, yeah, I mean, I would wait. All I do is I'm looking at my watch.
Starting point is 00:45:40 I'm like, all right, it's 1152. I got like eight minutes till I could eat. And then I'd shove my face, you know, food in my face. I'm like, that's not working. So I'm like, it doesn't make sense. So I started, I'm like, let me just have something simple and healthy in the morning. So I started with the nutrition bar. I couldn't find a good bar. So that's where this idea of this new health company has created. But that was, I'm like, let me at least win the morning and let me try salad for lunch. And I started experimenting with different salads. I'm like obsessed with salads now. And then just trying to have something good for dinner. It's so interesting too, because you're,
Starting point is 00:46:07 here's a guy who has spent now decades involved in the health, fitness, wellness, nutrition world. You know, you have access to essentially so many of the top doctors and healthcare providers, anyone you want. Any professional strength coach. I know. They're all on my phone. Right. And yet the way that you needed to find the thing that works for you was essentially to just start to run your own experiments and to like figure out, okay, so in theory, all of these things work in a laboratory. Right. Right. But for you to live your life and be able to have something where you know, I can sustain this approach the way that I feel my body and move my body
Starting point is 00:46:51 and build my living relationship. I can sustain that for life. Right. You have to make some more real world decisions and at the same time sort of figure out, okay, so what's going to work
Starting point is 00:47:00 for my body, for my life? And what can I sustain for a really long time? I think this. Where so many people go wrong with their lifestyle changes they look at like a standard universal approach which is like okay so this approach you know like in university studies you know shows that 80 of the people in it have a dramatic reduction so this which is very which can be true okay so it's good science right and at the same time when they're no longer in you have a dramatic reduction, which can be true. Okay, so it's good science.
Starting point is 00:47:25 Right. And at the same time, when they're no longer in a controlled environment, a controlled study, knowing they're going to be held accountable to investigators on a weekly basis, and they have to go back into their lives, that protocol is just not sustainable for a long period of time. And they start to revert. I mean, even people who have had heart attacks and go through cardiac rehab, very often six months to a year down the road have reverted to the same behaviors, even knowing what they've
Starting point is 00:47:53 been through. And it's really, you know, I think like the message with that is it's so important to really, yes, inform yourself, go out and do the research, talk to really smart people. And then you've really just got to run the experiments to understand what will work for you on an individual level that you can sustain. Exactly. And that's a big thing. It's got to work for you. And I'll tell people, if you're doing intermittent fasting and you've been doing it for a long time and you love it, and that's your favorite thing and it works for you, great, then do it. If it's working for you and you're healthy and everything's great you could do it for a lifetime that's awesome i just i know just about every diet what they do is you know you'll turn
Starting point is 00:48:32 the book and page by page 15 or 16 here it comes the list of forbidden foods or foods you can't eat like no and they list all these and you're like what i can no i can never have a cookie again for the rest of my life? And now all of a sudden, every time you see a cookie, that's all you want. So yeah, you got to experiment and play and see what works for you and what feels right. And I just knew, for me, everything, getting back my health, my relationship with my wife, with my kids, my business, nutrition, exercise, everything always comes down to one word for me. It's simple it's trying to simplify as much as i can and not over analyze even with i mean you could take anything you could name any
Starting point is 00:49:13 fruit or vegetable jonathan name any cucumber okay and you know there's going to be people so you could say okay you can add a cucumber to the water and it's great and it tastes great and there's going to be a hundred people who say, well, no, you should add a lemon because it has more acidity, blah, blah, blah. It's going to stimulate that. No matter what, you can pick a harmless thing. Like there's always going to be someone to find. So I'm like, you know what? If you're having good fruits and vegetables, eat as much as you want.
Starting point is 00:49:38 Go for it. Yeah. Yeah. Simple. So over the last couple of years, you've reclaimed your health. You've reclaimed your relationship, much more present. Like you've cut your travel down to almost nothing, much more present as a father. Right.
Starting point is 00:49:52 You were telling me recently that where you are, there's literally nature preserved behind your house and you're out there walking with your kids on a regular basis and playing with them, which is, I think the dream for a lot of people and the way your brain works is, I mean, it's interesting to see you iterate through different businesses and different go through windows of like being really high and being really low. And you and I think are wired similarly in that we kind of walk down the street and we see problems that can be solved. Yeah. And you started a media company a couple of years back, which was designed to sort of like go back to your roots to a certain extent. But more interesting to me is there's a new venture that you're, I mean, literally launching
Starting point is 00:50:36 pretty much as we record this, that's based on this journey that you've taken. That's kind of fascinating to me. Yeah. It's because it's so personal. It's based on my health. Yeah, I'm getting back into the health space and it feels amazing. And I'm calling the company Rewind because we're rewinding the clock. We're turning it back.
Starting point is 00:50:54 And yeah, it was all based on the idea of winning the morning. And I created this bar to solve a problem for myself. It's like, I want to have a good bar that has the greens and the fruits and the veggies and the protein and the fiber and it's gluten-free and vegetarian and vegan and no added dairy. So there wasn't one that existed. I just knew there wasn't one that kind of could do everything. And that was where the idea, I'm like, why don't I just create it myself? And it lit me up in a feeling that I have not had in like 20 years. This, almost since I started my first sports training business online, it was like that feeling of this is what I'm meant to do at this time.
Starting point is 00:51:36 And it's taken me this many years to do it. And even the name Rewind is kind of going back, like kind of turning back the clock and starting over and getting a redo. It's funny, like you guys can't see this listening, but Ryan's body language just really changed dramatically as you start talking about that. I mean, it is, it's interesting also, because this is, it feels like one of these things where it started out because you had a personal need and you tried everything out there that was sort of like being offered and you're like okay so you know i can kind of piece together what i need right but
Starting point is 00:52:09 wouldn't it be cool if there was actually something that i could literally like tear open a wrapper and just like jam on it in the morning right and then knowing that there are a whole bunch of people who are sort of like in the middle years of their lives and waking up with you're not the only one who's got, who had achy joints or autoimmune conditions or inflammation in their body. I mean, and the idea of starting a company that creates things that are, first solve your own problem,
Starting point is 00:52:35 but then is genuinely of service. Like it's creating things that genuinely are designed to go out there and help people feel better. And I feel like I'm on this high and it's just infectious. Like I'm shouting from the rooftops and I always say to people, like, I hope I don't sound preachy, but I just get, I get so excited, especially if I'm talking to, if I'm speaking to other entrepreneurs, like when you really tap into that, like not just saying you're tapping into, but really tapping into that and building it around a service.
Starting point is 00:53:04 Cause it really is about serving others. If you come from that place, it's really hard to lose. Obviously, you have to be strategic. You have to know what you're doing. I mean, it's interesting to be sitting down with you now. Because you're literally on the verge of launching this new company, launching something really big and cool. What scares you about it? That's a great question.
Starting point is 00:53:28 And for some reason, i don't know why i don't know if it's because working all those years at the hospital and seeing so many people's lives cut short and working at the school and knowing kids that were shot and killed and you know those kids in south bronx every day they would leave their apartment. They didn't know if they're going to get jumped. They would take weapons. Like, that's fear. I'm not scared. Like, I'm really, what's the worst that happens? So I'm not going to risk everything.
Starting point is 00:53:54 I'm not going to risk my entire life savings and my family's future. I'm going to put some money in that I know I could afford to lose if it doesn't work. And I'm giving it a shot, man. I'm going to go down swinging. So I'm not scared. I'm just leaning into it. I look forward to a challenge. Maybe because I'm from New York, I'm a little scrappy. I kind of like, I like to cause a ruckus. I'm looking forward to it. Yeah. Like I'm going to give it everything I got. There's no, you know, if it doesn't work, it doesn't work, but I'm not scared. It feels like a good place for us to come full circle. So
Starting point is 00:54:23 as we hang out here, name of this is Good Life Project. So if I offer up this phrase to live a good life, what comes up? To live a good life is doing what you love. And just waking up every day with a smile. I mean, for me, living a good life is my favorite thing in the world is at night, being able to, after the kids have eaten, done all the homework, laying on the couch with them, watching some TV, eating some popcorn. If I could, the more I can do that, the better life I got. So that's a good life for me. Thank you. Thanks, my friend.
Starting point is 00:55:00 So if you're still listening, thank you. Thank you. Thank you. I just completely love that you enjoyed this episode so much that you've listened until now. You're an awesome human being. And while we're wrapping things up, might as well share a quick shout out to our super cool brand partners. If you love the show, and I'm guessing you do because you're still here, please support them. They help make the podcast possible. Check out the links in today's show notes. And don't forget also your spot at this year's Camp GLP. As we recently announced, this will be our final year. We're expecting about 400 amazing humans from all around the world.
Starting point is 00:55:35 It's going to be more epic than ever. And if you've been waiting, be sure to register soon. You can find that link at goodlifeproject.com slash camp today, or just click the link in the show notes. See you next week. The Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch ever,
Starting point is 00:56:08 making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest-charging Apple Watch, getting you 8 hours of charge in just 15 minutes. The Apple Watch Series 10. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone Xs are later required. Charge time and actual results will vary.
Starting point is 00:56:31 Mayday, mayday. We've been compromised. The pilot's a hitman. I knew you were going to be fun. On January 24th. Tell me how to fly this thing. Mark Wahlberg. You know what the difference between me and you is? You're going to die.
Starting point is 00:56:41 Don't shoot him, we need him. Y'all need a pilot. Flight Risk.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.