Good Life Project - Sadie Lincoln: barre3 Founder on Building a Business and a Life.

Episode Date: May 21, 2018

Sadie Lincoln had a powerhouse career in a global fitness company, where her husband Chris also worked. But deep down, she knew the company she was helping to grow was no longer aligned with who she w...as and how she wanted to contribute to the world. Her career in wellness was leaving her unwell.So, she and Chris decided to quit their jobs, sell their home and move from the San Francisco area to Portland, Oregon, in the name of pursuing a dream. Together, they founded barre3, a whole-health movement studio and community that has now grown to more than 100 locations worldwide.In today's episode, we explore Sadie's journey growing up in an alternative family with her mom and a small group of friends - her "aunties" - who all raised their kids together. We dive into her love of movement and creativity and teaching, her openness to following serendipity into the world of fitness, and her emerging commitment to helping women cultivate and share their voices.--------Have you discovered your Sparketype yet? Take the Sparketype Assessmentâ„¢ now. IT’S FREE (https://www.goodlifeproject.com/sparketypes/) and takes about 7-minutes to complete. At a minimum, it’ll open your eyes in a big way. It also just might change your life.Thank you to our super cool brand partners. If you like the show, please support them - they help make the podcast possible. Hosted on Acast. See acast.com/privacy for more information.

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Starting point is 00:00:00 So when Sadie Lincoln was growing up as a little kid, she was kind of raised by her mom and a group of counterculture friends, all women with kids, who brought them up as sort of a collective family. And they eventually moved from New Mexico to Eugene, Oregon, and stayed this kind of really beautiful family. Eventually, as most kids do, she started to rebel against this and went about as mainstream as she could. But the lessons from that time in her life just keep resurfacing over and over, reflecting on doing inner work, reflecting on the importance of family, of movement, of relationships. This just kept coming back. Sadie eventually went to college and found her way into the fitness world where she became a member of a team that grew this legendary global fitness brand
Starting point is 00:00:52 called 24 Hour Fitness. But something wasn't right. And after about 11 years or so, she realized she needed something else personally and she wanted to create something else that was very different and served a different need in that market. She took some time with her husband, Chris, and then married and a mom of two kids. They decided to team up to launch something called Bar 3 with a first location in Portland, Oregon, one of my favorite places. That has rapidly exploded into a global brand of its own with more than a hundred studios, empowering people to reconnect with their own intuition, with movement, empowering the franchise owners to really also step up and have something they can claim ownership of and create in their own form
Starting point is 00:01:37 and shape and customize and bring their soul, their voice to the world. We explored this really moving journey in today's conversation and also kind of circle around to her current deep focus and interest in discovering voice, especially for women and her work around that and how she has learned so much and is bringing so much of this wisdom to the people in her company and then sort of rippling out to all the many people that those folks then affect with their daily teachings. Really excited to share her journey and story with you. I'm Jonathan Fields, and this is Good Life Project. The Apple Watch Series X is here. It has the biggest display ever. It's also the thinnest Apple Watch ever,
Starting point is 00:02:29 making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest-charging Apple Watch, getting you 8 hours of charge in just 15 minutes. The Apple Watch Series X. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone XS or later required,
Starting point is 00:02:48 charge time and actual results will vary. Mayday, mayday. We've been compromised. The pilot's a hitman. I knew you were gonna be fun. On January 24th. Tell me how to fly this thing. Mark Wahlberg. You know what the difference between me and you is? You're gonna die. Don't shoot him, we need him! Y'all need a pilot?
Starting point is 00:03:06 Flight risk. Let's kind of take a step back in time. You have shared, I know, in a number of different ways and places. You grew up in a pretty non-traditional sort of like approach to family. Yeah, it's my normal. But in retrospect, I suppose it's, yeah, unconventional. My mother in her early 20s was part of the counterculture. She dropped out along with, you know, hundreds. A generation. A whole generation. And this was before social media.
Starting point is 00:03:45 It blows my mind, really, that energetically, you know, so many people did the same thing at the same time. It is really interesting to see what's happening right now at this moment in time. And it's like last year was 50 years from the Summer of Love. It's really fascinating to see how that cycle is sort of folding back in itself. I could talk about that this whole time. I think it's so interesting. I've been talking to my mom and aunties about it. So my mom met her best friends, who it's the greatest love story for 50 years now.
Starting point is 00:04:09 They're still best friends. And I call them my aunties because each of them basically got pregnant from different men, you know, and the men all split for one reason or another. And they raised us kids together. And we were not on a commune. We were not traditional hippies. My mom doesn't like the word hippie because there's so many, you know. Baggage? Yeah. And it's just like an e-brand. You know, it has its own thing. If she has to
Starting point is 00:04:36 give us a name, I pushed her on this. She said, we're intellectual country hippies. They studied Jungian psychology and lived off the land, basically no electricity. We were all born at home. And they just band together to figure out a new way to parent. Basically, it was a time of discovery and figuring things out. And it was more out of just being practical. So my mom might watch the kids while one of them would go to work or you know they would just share in responsibilities we shared a food and meals and we lived together in various you know pods depending we're moving all the time we're kind of on gypsies that way so yeah we're still a close family to this day that's amazing i mean you know what's really interesting about
Starting point is 00:05:22 that also is that when you sort of like describe it in one particular, like, wow, that's really kind of counterculture. And that was so unique. But if you also look at spiritual communities, faith-based communities through generations, that was kind of the glue that held a lot of it together. Yes, there were the teachings. Yes, there was a congregation. But fundamentally, it was all about the community. It was about that sense of belonging, which was... And connectivity. And I have talked to them recently a lot about this. I'm really fascinated about why we're still together. Because it was a moment in time, and they could have all gone in different directions. And I think the reason we stayed together was tied to our core values and our devotion to inner work is what my aunties call
Starting point is 00:06:14 it. And that was from their studies with Jungian psychology and their love of dream work. So we would get together regularly, sit in a circle, and our entry point for self-awareness and spirituality, I guess you could say, is dreams. And the rule in circle was everybody's seen and heard. You can be vulnerable. And dreams were just a jumping-off place to look inside and to be seen and heard. And because we had that, I think that's the glue that kept us together, that shared structure, if you will. What about the values? I think a value of intuition, living close to nature, communication, support, interconnectedness.
Starting point is 00:07:02 Those are the things all of us kids grew up just knowing. Yeah. Are those still your values today? Yeah. Yeah. And that's been really fun for me. It's now 10 years in running my own company. For example, I've just had this huge aha that my company is around those same values. Right. So it's kind of fun when that stuff happens. You're like, oh, wait a minute. I see what's happening here. This came from somewhere. Right, right, right.
Starting point is 00:07:26 So you started, how many kids were running around? So, well, the core group of us, there were four women that each had a child. And then over the years, one more auntie came on board and she had two children. Got it. And you, at some point also, you started out in New Mexico from what I remember. Yeah, Taos. But then some point everybody hit the road and went to Oregon. Eugene. Yeah. What was that about? Yeah. Well, the main reason that they decided to move was for the school system. Because where we were, we were in Arroyo Seco. And at the time, the public school system wasn't strong enough. They didn't want to homeschool. And so I think that was one of the driving forces is to, we were
Starting point is 00:08:08 starting to, all of us kids were starting to be four, five, six years old. And it was time to, to shift and, and find a little more structure. And Eugene, Eugene also shares a lot of the value, you know, that good food, nature. Yeah. But I think the entire state of Oregon, at least in part, built around that, too. I'm curious about the sort of decision not to homeschool, especially because these days it's actually becoming a really significant movement, homeschooling, unschooling, and that people are really sort of looking at how the education system has evolved and saying, no, you know, I think there's a better way. And then you have your aunties who are saying, you know, like, we're already seeing the world differently. And yet we want the structure. We want the sort of linear progression of traditional school for our kids. Yeah, I just don't think they wanted to invest their energy that way, homeschooling.
Starting point is 00:09:03 You know, that wasn't something that was you know really talked about or um interesting to them i think that was the real thing and i i also think i wonder i would have to ask them about this but me speculating about it i think back then homeschooling was more like about actual homeschooling. Yeah. And, and not about community less, more about being kind of away and tucked away and not connected, you know, and, and maybe it has had a little bit of a negative stigma to it attached to it. Whereas today it's, it seems like more and more people are seeing the value in it and that kids can really grow up and be well-rounded and educated and whole people through a homeschooling program. Yeah. It's actually almost like the hipster progressive approach to education. And I know
Starting point is 00:09:54 we're hanging out in New York City right now. There's a massive homeschooling population and community where they literally have, it's essentially like you're still going to a school with a community and stuff like that. On your own term. It's completely different than most people think it is, at least in New York City. I would imagine in smaller places, it probably still is more home-based. I think it's becoming a widespread thing. We're figuring it out. I actually looked into it and then I'm like, am I crazy? I'm running a company here. I was really romanced by the idea for a while there because it makes sense. And a lot of the traditional school system doesn't feel right. We haven't progressed with how we know
Starting point is 00:10:33 children learn and grow and thrive. And it's frustrating. Yeah, completely agree. I had the good fortune to sit down with Sir Ken Robinson a couple of years back when we were talking about this. And I love this line of his. He said, I'm sure I'll butcher it, but he basically said, you know, we are sort of the way things are structured. We're asking the question, you know, like, who is intelligent rather than how are you intelligent and acknowledging that every kid has this genius, this intelligence in them. But it may not be the one that fits into the box of traditional education or mainstream work or whatever it may be. And we're so focused on finding the box rather than just saying, okay, let's find the kid and then see how they can move out into the world and express themselves. And I think that's the work.
Starting point is 00:11:21 Every single one of us as individuals remembering that we are each a genius. We truly are. We are born with genius. And I think life writes on us, each one of us over time and that it's a practice and an education to look inside and remember that and find it again. And if we can provide that kind of skill set for our kids, I mean, so it's easier for them. So they're not like me at 45 years old trying to figure this stuff out. And you're definitely the only person at that point in your life who's trying to figure it. I know that is like the big conundrum. It's called midlife. Right, right.
Starting point is 00:11:56 I think it's called midlife. And I've had the tools. I've been so fortunate because I grew up the way I did. I have the tools, but it's a practice for sure. Yeah. Did you rebel against those tools at some point? Oh, yeah. Because you kind of have to in some way. Totally. Yeah. I still am kind of a rebel. For example, my kids go to a private Catholic school,
Starting point is 00:12:16 which my mom could not. I mean, this was like a big thing for us. And I like to remind her that I'm actually baptized Catholic. So short little, quick little story. We lived in Arroyo Seco. My mom had me at home. We had no electricity. We had this little Adobe. And this sheep herder who lived near us would come and check on my mom every day and just befriended her and kind of took her under his wing throughout her pregnancy. She had me, didn't name me for a while. And his name was Juan Valdez, by the way, I kid you not. And he named me Mercedes after his mother and convinced my mom to have me baptized in his little Arroyo Seco Catholic Church.
Starting point is 00:12:58 So I'm actually baptized Catholic. I have it like inside of me. And again, just funny how things work out here. And my mom, I mean, I never went to church after that. He convinced them to baptize me. I'm baptized. And here my kids are now going to a Catholic school. And there's pieces of it that I really love. And I love the structure. I love the message of kindness and love and the community service we do, specifically the structure. I grew up without any structure. I love the message of kindness and love and the community service we do, specifically the structure. I grew up without any structure. And I crave structure for my children
Starting point is 00:13:31 now. And because there's a dark side to that, a hard side to that, that, you know, made me who I am on one hand, but also it was a little scary as a kid, living in, you know, 13 homes by the time I was eight and, you know, traveling on the road. Yeah, there's little ways I continue to rebel. In high school, I was a cheerleader. Like, you know. Cheerleader. I'm embracing mainstream culture.
Starting point is 00:13:55 Yeah, totally. But that makes so much sense also. And the further we get into life, I mean, the most creative people I know actually really thrive within known constraints. You know, it actually, and I find this about myself too. I'm curious whether you do. It makes them more creative. It makes them more innovative. Because if it's like, here's the box that you have to operate in, but you have this crazy idea.
Starting point is 00:14:20 But at least for now, you have to make it happen within this box. You have to become so much more creative to work within those constraints than just saying the world is, I can do anything I want. Yeah. And it's figuring out just enough of a blueprint, just enough of a container and finding what that is. Because too much of a box, it's hard to think. Yeah, it's stifling. Right. But enough walls or boundaries, it's hard to think. Yeah, it's stifling. Right. But enough walls or boundaries,
Starting point is 00:14:46 it's really creating conditions for creativity. And yeah, that's always what I'm trying to figure out. Like, it's hard for me to write on a deadline, for example. But if I didn't have the deadline, I might not have sat down, penned a paper, and put it out there.
Starting point is 00:15:02 Totally get it. Yeah. Three books in on this item. It's like if there is not that line in this end, it completely doesn't happen. What were you – so you were a cheerleader. You also had an artistic side to you from what I recall. Or did that not express itself until a bit later? I don't – I mean, I grew up – we were all kind of artistic in nature. I went to magnet arts and art school. And so, you know, we were busy building like clay coil pots and macrame and dancing and
Starting point is 00:15:33 theater and everything else under the sun. I didn't get the basics as a kid, you know, math, grammar. I actually went into middle school feeling kind of handicapped because of it and struggled through my whole education career and not having those basics, which is kind of important. But the creativity side of me was so cultivated. I think that's really informed who I am today. It allows me to be creative. And moving anything with body, dance, has always been something I enjoy. Yeah. Did you take that into college with you as well?
Starting point is 00:16:10 I did a little bit. I, first of all, I went to city college first. I always like to talk about that because I think city college is a great path and it's not talked about as enough. Well, tell me more about it then. I, well, I didn't do well in school. So all through school, I was playing catch up. And on top of that, was really insecure and didn't feel smart or seen as a thoughtful person because I didn't have those exterior measures of achievement called grades that were, you know, I don't know, social charm and just figuring and hacking the education system is how I got through high school. I didn't take the SATs. I was not college bound.
Starting point is 00:16:54 And I ended up moving to LA and enrolled in Santa Monica City College actually to get to know my dad. I lived with my dad for the first time. And that's where I woke up. That's where education really connected with me. It was super time. And that's where I woke up. That's where education really connected with me. It was super affordable. We didn't have money. My mom couldn't have sent me to a great college anyways. And so I just happened upon that path, but those professors were incredible. I gained confidence and realized, wow, I kind of like this thing called studying and
Starting point is 00:17:21 learning and growing with Teachers, and transferred. Then I went to UCLA. And at UCLA, where I found home was the John Wooden Center, which was the recreation center where I could move and feel alive in my body. And I started taking group exercise. And I just found it just energizing and magnetic and kind of like utopia, really. Music, whole bunch of people moving together, sweating, feeling good, start teaching classes. And then I ended up running the instructor training program.
Starting point is 00:17:53 And that was really the beginning of my path. Yeah. And at the same time, it's really sort of like the continued manifestation of you and the aunties and movement and inner exploration as a little kid. It's like it keeps weaving its way and weaving its way and weaving its way. It's like this common theme. Yeah. I was talking to my mom about that.
Starting point is 00:18:14 We used to have, I mean, boogie parties. We would put on records. We called them boogie parties. And we would all just dance like crazy in our living room. That was our exercise. Yeah, that's awesome. So when you get out of school, you end up going straight into the fitness industry?
Starting point is 00:18:29 I went to, well, I got a graduate assistantship to the College of William and Mary to further develop their exercise program on campus. I thought that's what I was going to do is develop fitness programming on college campuses. Okay, so is that what you majored in? I got my master's in higher education administration. So education.
Starting point is 00:18:51 That's always been my path is to be a teacher. I knew that I was going to be a teacher. To this day, that's what I am. I might be a CEO of a big company, but that's sort of just on my business card. I'm really a teacher. Right out of grad school, I landed a job with 24-Hour Fitness, which was just my way to get to San Francisco to live with my girlfriend, who I, you know, one of my best friends.
Starting point is 00:19:15 And at the time, we had 24, 25 gyms, and I thought I was going to stay there for a couple of years. I ended up being there for close to 11 years. What did you end up doing? I mean, what did you come in thinking you were going to be doing? I ran the group exercise programming for all those gyms. So it was a big job. It's 25 years old and I was in charge of all programming, group exercise, figuring out how to scale and train and develop instructors for a bunch of gyms. Yeah. And when was this late 80s or 90s?
Starting point is 00:19:41 This was 90s. This was 95. So that would have been, so for those who don't know, 24 Hour Fitness became this huge chain, a lot more on the West Coast of the US than on the East Coast from what I remember. And global. Right. A lot of people don't know, Hong Kong, Scandinavia. So very international. Spain, everywhere. Yeah. Privately owned, Mark Mastroff, or actually went public at one point, right? Privately owned. Still privately owned. I didn't realize that. So you're working, are you working directly with Mark at this point or a team or? When I was at 24?
Starting point is 00:20:10 Yeah. Yeah. Pretty quickly after I joined the team, I started to work direct for Mark. And he saw something in me. My entrepreneurial spirit definitely, you know, he's such an entrepreneur. He's a starter. I'm a starter. So we connected.
Starting point is 00:20:25 And he put me on all kinds of projects. So I got my working MBA. Everything from scaling group exercise programs to my favorite work was around the brand and the spirit of the brand and understanding what that meant, building culture. And delivering programs that work in all different kinds of countries. So I got to travel the world. I worked on his other concepts too. He has more than 24 hour fitness. He had lots of different concepts.
Starting point is 00:20:51 So I got to learn the business. I never personally related to the culture. And so it was more from a distant kind of point of view that I was learning a different lens that I was learning all that from. Tell me more about that because there's, I have a background in the fitness industry also. And one of the things that was really shocking to me when I first started looking at the research around it was that the statistics for large health clubs, I don't know if it's different now, but my sense is that it's not, we're really not good. You know, it used to be something like 80, 85% of adults, at least in the US, I don't know what the international ones, will not join or stay members of larger health clubs, actually pretty much any health club.
Starting point is 00:21:35 And something like 95% of those same people are like, I have to be exercising. I have to be moving my body in some way, shape or form to live the life I want to live. And I always looked at those two things as like, okay, so this is like evidence of a massive disconnect in the foot, but not necessarily in powerful, personal, meaningful outcomes for members. And I was kind of stunned. So I lived that. I personally lived that. So I always come from an experience sharing point of view with it. Mayday, mayday. We've been compromised.
Starting point is 00:22:23 The pilot's a hitman. I knew you were going to be fun. On January 24th. Tell me how to fly this thing. Mark Wahlberg. You know what the difference between me and you is? You're going to die. Don't shoot him, we need him. Y'all need a pilot?
Starting point is 00:22:35 Flight risk. The Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest-charging Apple Watch, getting you eight hours of charge in just 15 minutes.
Starting point is 00:22:54 The Apple Watch Series X, available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone XS or later required, charge time and actual results will vary. I joined on this company at the age of 25, and it was an amazing opportunity. And I identified with fitness.
Starting point is 00:23:19 I ran group exercise in these college campuses, which were all about student development. You know, there was an intellectual side. There was a commitment to community and culture, which I really loved. And I was also celebrated as a group exercise instructor. They really acknowledged that this was an important thing for students to do. When I joined 24 Hour Fitness,
Starting point is 00:23:38 because group exercise wasn't the revenue generator, we were shoved in the corner, right? It just wasn't exciting. It's not what put, we were shoved in the corner, right? It just wasn't exciting. It's not what all, when you're a finance person and you're looking at the different revenue generators, group exercise didn't come up. There was that. And then I ended up growing in this career and I was identified as a fitness professional and attached to this idea of what fitness was. And I was in the middle of a company that was booming, absolutely booming, growing. Our tagline was bigger, better, stronger.
Starting point is 00:24:13 And it was minting money. And we, you know, I got to sit in boardrooms. I learned the whole story that this is working, right? From a business person, this is working. For me personally, my body wasn't working. So I was heavier than literally and figuratively, like heavy feeling. My body hurt. My mind was foggy and I wasn't inside my body. I was like outside of my body looking in and I was measuring my success
Starting point is 00:24:43 based on external measures of success that I was told worked and they do work when it comes to, like when we would sell this idea, follow this formula. Because if you follow this formula, you will be ding this, right? This fit, amazing superhero. But only like 3% of people can and ever will follow that formula. Literally, that's the stat. Right. It's 3%. It's insane.
Starting point is 00:25:08 And it's still 3% to this day. Because the human condition is still the human condition. Right. So I felt a tremendous amount of shame around that because I was in the middle of it teaching and kind of like an executive in this industry. And yet for me personally, my body, I felt like a failure. And I had this moment of recognition that perhaps I'm not feeling fitness. Perhaps fitness is failing me. Perhaps this model isn't working. And that was the big light bulb moment.
Starting point is 00:25:40 Oh my gosh, 97% of human beings are in my same boat. There's something not working here. It's working on paper, but it's not changing our country, our world in a meaningful way. And instead of taking that on, I just scratched my own itch and asked myself, what can I do personally to change this relationship with fitness I have? What is it? And I think that being pregnant helped me. I was pregnant with my first child and that's when I went back inside my body. Instead of being outside of my body and measuring external success and trying to run every morning and lifting heavy weights and no pain, no gain mentality, I slowed down and looked inside and went with intuition. What do I need today? Yeah, I need to go swim. I need a good
Starting point is 00:26:33 sweaty swim. No, I need to sit and be still. I need to take my dog on a walk just because I want to be outside. I need to sleep. It was all of a sudden, oh my gosh, that's the formula. It's just asking yourself, what do you need? And then sometimes it's going to the gym. And that, you know, it holds a place. But it's not all that. That's not the answer. Exercise is not the answer. And certainly being attached to an ideal is not the answer.
Starting point is 00:27:00 That sets every single one of us up for failure. And so I'm big on language. And so I write things like I used to be attached to an ideal. Now I'm committed to real. And so I have that committed to real. That's a thing I see on my mantle a lot. And that's where I started to build my company from that foundation. So in the middle of all this, just fill in some gaps here. You mentioned you having a baby, you're married at that time, I guess, still, and then your husband and you were also working together in 24 hour fitness, but all this, these, these bells are going off in your mind saying, this is not my future. And maybe,
Starting point is 00:27:42 you know, if I am the 97%, maybe there's something different that needs to happen in this space in this world. Yeah. And that was, it's not like that all happened real quick for me, because I was attached to this paycheck I was getting and also the success, you know, the accolade of, oh, I've made it, you know, we bought a house in the Bay Area, that was a big deal for Chris and I to buy a house, you know, and two babies back to back. We were actually thinking about running yoga studios. Mark was an investor for a really great yoga company. And I loved yoga.
Starting point is 00:28:16 That was that connected with me. There's a lot of right yoga works. Yeah, sure. And that's where I'm trained, through Yoga Works. I loved that that that changed my life that was that in the because i know was that when they they the two guys came in and then right got it right that's when i that's right when i was there yeah that's when i got introduced i've been going to yoga works for years because whenever i traveled to la for 24 i would go to yoga work
Starting point is 00:28:43 right that one on mont Street. Maddie. Yes. I love them. I don't know if they don't, I've met them a few times, but if they're listening, I love you. I think, didn't they move to Hawaii or something like that? I've heard that. Yeah. Yeah. Great, great, true teachers. And the teachers were such quality teachers. And it was about this idea of looking inside. Yoga actually isn't super good for my body. I'm hypermobile. And I actually experienced a lot of aches and pains because of yoga, which was so demoralizing and frustrating because it was my place. I found home.
Starting point is 00:29:18 By the way, you and I both. And I owned a yoga studio and taught yoga for seven years. And I'm hypermobile. I was a gymnast as a kid. And one of the things I realized really quickly is I can't, it's not healthy for me to push to all the places that so many people aspire to go in yoga practices. And I also think it became so physically oriented, which can be great and safe. And also it can be pushed to a point where it's not healthy, both for your body, but also it becomes ego sneaks in.
Starting point is 00:29:49 And then it changes the nature of what you're doing. Well, especially flow, because there's not a lot of room to pause. There is, right? The true learning is to honor when you need to go in child's pose and not flow. And I think that takes a certain teacher to give you that permission in a class to do that
Starting point is 00:30:08 and to provide space for that. And that is what I do at Bar 3. That is my main thing at Bar 3, is we've created a method of exercising where there's space to, we call it adapting, because I think adapting sounds more forward-facing than modifying. A lot of people think modify means-
Starting point is 00:30:26 Right. You're not doing the real thing. Yeah. I'm kind of going the easy way now. Right, right, right. And I'm showing everybody, including myself, I'm still a student of this, of, oh, when I adapt and I don't take plank on the floor, but instead I go to the ballet bar, I'm literally and figuratively standing up for myself and what's right for me in that moment. And that is just as important as building muscle and sweat,
Starting point is 00:30:51 is that moment of, I'm working through an injured shoulder, I need to stand up, even though everybody else in the class is in plank on the floor. And yesterday I did plank like a rock star, right? Letting go of all that. And that's yoga. That's the yoga philosophy that I love. But there wasn't a lot of space for that in the classes that I was taking. I saw that so many times also. It's funny, as you're saying that and thinking about adaptation, I'm literally remembering being in a class and I had a regular student that would come with a bag full of her own props. And she would just kind of set up and do her own thing and use her own props. And I would have students come up to me afterwards being like,
Starting point is 00:31:31 oh, she's so annoying. And like, how can you teach with someone like that in the room? And I'd be like, no, she's the one who's doing it. Like, she's like, she's the model. I was just going to say she's the teacher. Right, right. She's the one, like, she's the one who shows up, knows that like anything I say as a teacher is an invitation to explore, but is so committed to her own voice and understanding and knowing her own body and what she needs that she's like, I'm good. You know, like, and I know how to take care of myself. And sometimes I'll join in. Sometimes I'm going to do my own thing and I have no intention to disrupt. But I know what I need from this and I know how to get it.
Starting point is 00:32:13 And, you know, like as long as you're cool with me getting it, that's what I'm going to do. And I was like, this is the person that we want to model, not make fun of and not try and say, like, how do we get this person out of class? And it's really interesting to sort of like see the different mindsets. Did you struggle with injury or aches and pains? And was that hard for you as a studio owner? In my own body? Yeah. Oh yeah, completely. And it's one of the reasons why
Starting point is 00:32:36 in the very beginning also, because like a lot of teachers in their early days, I did the practice with the class. Yeah. And we taught vinyasa also, like a pretty aggressive vinyasa style and flow style. And my body was not built for that. I'm also a former gymnast and I've had a twice reconstructed shoulder and rehab this and that. So for me, I came to a time where this practice wasn't right for me personally,
Starting point is 00:33:02 which made it harder and harder for me to teach with integrity. Even though it was right for a lot of other people, it just, it felt something was off for me. And you were the figurehead of, we do share a so similar. Yeah. It's not a great learning. Did you find it?
Starting point is 00:33:18 I think it's one of my greatest gifts is knowing that. How do you handle this? I love talking about it. So every single class, every instructor who's trained with us, we use a language in our classes, make it your own, honor your truth. When people adapt postures, we acknowledge them and see them and we say it out loud. And we talk about that when someone adapts a posture, you're the teacher. You're teaching everybody that it's okay to give yourself permission. So it's very much a part of our culture. It is who we are. I mean, when people ask me, what is barre? It's such a hard, I can't answer it because that's
Starting point is 00:33:55 not what we, that's what we are. What I'm saying right now is what we are, you know, and how we use the ballet barre. We use that ballet barre. I love the ballet bar. I think it's a beautiful prop because you can hold onto it when you need to hold on and balance, and you can let go of it when you need to let go. And you're facing the ballet bar, and it's this very personal individual experience when you're facing the bar, and yet you're shoulder to shoulder with a group of people supporting you in that individuality versus being on a stage or in the middle of the room. There's something very anonymous about it that gives people permission to hold on when they need to, let go when they need to. And that is not how ballet bars are used traditionally. I mean, ballet, the heritage is everybody looks the same. That's the beauty
Starting point is 00:34:39 of dance. And there's an honor to that. All the ballerinas in the exact same outfit doing the exact same thing with the same exact bun, right? That's. You know, all the ballerinas in the exact same outfit doing the exact same thing with the same exact bun, right? That's no different today than all the women with low blonde ponytails and Lululemon clad outfit doing the exact same posture at the ballet bar, right? And we see that a lot. That's the imagery we see. And I've had to break that and really shout, no, take shape in your own way. Wear whatever you want to wear.
Starting point is 00:35:07 This really is about celebrating your body in whatever shape it needs to take. And when you do that in a group environment, you're tested because everything in you wants to do what everybody else is doing. That's intoxicating. And so, you know, it's a way to test that ability to literally stand up for yourself. Yeah. I love that that's baked into your culture. Mayday, mayday. We've been compromised. The pilot's a hitman. I knew you were going to be fun. January 24th. Tell me how to fly this thing. Mark Wahlberg. You know what the difference between me and you is? You're going to die. Don't shoot if we need them y'all need a pilot flight risk the apple watch series 10 is here it has the biggest display ever it's also the thinnest apple watch ever making it even more
Starting point is 00:35:57 comfortable on your wrist whether you're running swimming or sleeping and it's the fastest charging apple watch getting you eight hours of charge in just 15 minutes. The Apple Watch Series X. Available for the first time in glossy jet black aluminum. Compared to previous generations, iPhone XS or later required. Charge time and actual results will vary. Speaking of which, we kind of like took a giant leap forward.
Starting point is 00:36:25 Yeah. People are like, what exactly are you talking about right now? I take full accountability for that. Let's kind of like fill in like the one big gap right here. So there came a time, there came a reckoning where you're like this sort of like traditional mainstream fitness is not the thing culturally. It's not the thing personally. It's not working for me. You're moving into a different phase of your life with your kids and with your husband. And you're
Starting point is 00:36:48 like, okay, we need to do something different. So tell me about that moment and how this idea of what we're talking about and what it is came to be. Well, my husband, Chris, came up to me one day and he's the analytical, grounded, thoughtful one, if you will. And that's our magic. And I'm a little more, well, I'm a lot more adventuresome, out of the box. I like to be uncomfortable. And yet he came to me one day and pulled out a spreadsheet from his pocket that I guess he'd been carrying around for a long time. He had figured out how we could sell our house,
Starting point is 00:37:27 let go of this opportunity of running yoga studios or staying on with what we were doing and drop out for a year and not work. And his idea was to move to Bend, Oregon and literally like garden and ski and- Beer and dogs. Beer and dogs and kids. Right. And because that's who we are. I mean, we were also lonely as a
Starting point is 00:37:48 couple. We were fighting lonely. We didn't have a tribe. We didn't have a belonging, a sense of belonging. And we were always like, oh, guess we're that weird couple. But what's that about? I mean, is that because you're working together, relying on each other so much, you're working within the same company. And there's, was there no life outside of that? Yeah, there was, we struggled. We didn't have a place, you know, so much of our time was at work and work wasn't our, I love those people. And I love and honor that experience I had at 24 Hour Fitness, but it didn't, it wasn't, they weren't my people. Like it, it just, I didn't feel a sense of belonging. And then we would try to meet other people. And I think we were so fragmented in the Bay area, the commute and
Starting point is 00:38:31 driving and trying to get there and trying to pay the mortgage and just trying to get by. It's so expensive. And maybe it was who we were at the time, but we just felt lonely as a couple. And so that was his solve. It's let's, let's drop out for a year. And it was the most amazing moment because if you think again, full circle, that's what my mom did, right? So he, and he came from a very traditional, wonderful nuclear family on the East Coast, right? The honored tradition. And yet he's coming to me with this radical idea. So that, he just saw me so clearly in that moment. I get emotional even just thinking about it. And I've told this story a hundred times, but that was our coming together moment in a big way. And that was the catalyst for, well,
Starting point is 00:39:16 why don't we just create a career that affords those values all the time? Let's take that money and turn it towards, invest it in our own company. If we don't care about making money anyways, let's just go for it. Let's risk it all and try something based on leading from within. And so we sold our house on Craigslist. We did it ourselves. And we had a cat and two babies and a car. And we drove to Portland, Oregon. And when was this around? This was in- Mid-late 2000s?
Starting point is 00:39:48 So we opened our first studio in 2008. So it was, yeah, 2007, 2006. Okay, so you moved to Portland in 2007, 2006. The intention is then to open, to figure out, okay, if we were going to create our own thing for the 97% plus us, what would that look like? And it actually wasn't for the 97%. Honestly, it was for me.
Starting point is 00:40:13 It was for me. Because I just trusted that. I just trusted that if I do this, because if I looked at the 97%, there's all different kinds of people, right? Yeah, you can't satisfy all of them. So I didn't do market research. I put away all the business books, everything I'd learned. And I really just looked inside.
Starting point is 00:40:35 What do I need? Scratch my own itch. And everything from the location we chose that had big windows and the cork floor that I love cork because it's sustainable and it's beautiful and it's soft. My brother, Miguel, helped me design it and he knew me so well. So the color choices, the logo, B3 is a nod to the OM symbol, my love of yoga, but my own way. And then I just started to piece together a system of exercise that my North Star is three. So that's bar three. The three is a symbol of balance. That's what drove us to leave is to find more balance in our lives. And it's also, it's not about getting to balance though. So it's really clear about that.
Starting point is 00:41:17 I don't want to have that be an ideal. Instead, it's a commitment to recognizing imbalances, recognizing imbalances, seeing them, saying it out loud, oh, you know, I feel kind of imbalanced right now, and then consciously working towards a more balanced state. And that's what the class is all about. It's recognizing when you're imbalanced and working towards a more balanced state, adapting, adapting, adapting towards a more balanced state. And so a lot of our exercises are inspired by physical therapy, some yoga, a lot of functional fitness, some traditional bar work that's the isometric work and small movements that help stabilize at the joints. So all around this idea of balance and me working through my injuries and just being really thoughtful about how am I going to address injury?
Starting point is 00:42:06 I'm not the only high-performing achiever who shames herself because of injury. Can we unveil that injury is okay and that it's actually a way to learn about yourself and that you can still get a sweaty, endorphin-high, achievement-oriented workout if you have injury in the body. And nobody had ever told me that. Yeah. And I also think the fitness culture in the US is so built around youth that the assumption is, A, you're not injured or you'll bounce back pretty quickly if you do get injured. Then once you hit your late 30s or your 40s, you're like, oh, like stuff happens easier and I don't come back nearly as easily if I keep at it the same way. If I keep attached to who I was yesterday. I think the biggest
Starting point is 00:42:56 attachment most of us, I face is attaching myself to who I used to be or what I think I am, you know, my imagined version of myself versus being really present with who I am right now in this moment. And age is a big deal for me. I love being around my aunties who are in their 70s and 80s now and seeing how vibrant and healthy they are. And their secret was just moving intuitively and staying connected as a tribe and being honest. They were not fitness fanatics ever. They didn't follow diets. They did not follow prescribed exercise programs. And they are so vibrant and healthy and beautiful. And I think we need to be around older people more. And we see that in our studios. I have
Starting point is 00:43:42 people in their 70s and 80s working out next to women in their 18, 19, 20. So we're all in it together. I think the age diversity is huge. And I don't want to blow by what you just said. Actually, I think I want to repeat it. Being intuitive, being connected. What was the third thing you just said? And community.
Starting point is 00:44:03 That's it. Moving, being intuitive, community. Fundamentally, that's it. I mean, we get pulled so far away from that in almost everything we do, very often with really good intention. Yeah. You know, but it's so funny. It's how amazing is it for you to have like those exemplars of your aunties, you know, like a couple of decades down the road and looking at them and being able to say they're good. Like, in fact, if anything, like they've got it more figured out than the average person that age, I'm guessing. Oh, yeah. And this is how they live their lives. They are so good. They are so good.
Starting point is 00:44:44 I can't even. And the fact that they're so funny and fun and just, I mean, yeah, I'm blessed to have them. And I think it's important. I have a sense of responsibility. And what I'm really motivated around is gathering women in a way that we support each other and we support each other as we age and not fight aging. None of my aunties fight aging. I mean, it's truly like the old days, like when you get older, you're more respected and you're honored versus numbed or put away or glossed over. So many of us women, as we're aging, we're glossing over our age. I got Photoshopped. This was a defining moment for me. I got Photoshopped so much. They took away the veins in my hands, the wrinkles on my face. They plumped me up where they wanted to plump me up and made me skinny where they wanted to make me skinny. They changed my hair color. They plumped me up where they wanted to plump me up and made me skinny where they
Starting point is 00:45:46 wanted to make me skinny. They changed my hair color. They changed my eye color. I'm not kidding. My mom saw it and we just burst out laughing. I was like, I look like such a douchebag. They took the life out of me. They took the life out of me. Literally, I looked like a wax figurine of myself. Right. And they're turning you into that ideal that you resist so much too. That I resist, we all do, all of us, I guarantee you, every single person listening to this podcast right now knows that inside of their minds.
Starting point is 00:46:15 We do not wanna look like Barbie dolls. We do not wanna be seen as that. Like, because it's not achievable, we know it intellectually, we're better than this. And even though I know that and I am in this industry, it is a daily practice to remember that and to act, show up that way and to resist it. It is a change. It's justice. It's social justice for every woman to be at home in her body, safe and at home in her body and truly
Starting point is 00:46:46 empowered is a practice because those messages are, I mean, we probably get hit with a thousand messages that are contrary to that every day. And to actually have that happen to me, like, it was actually a book I wrote. And shame on me, I didn't. I was stupid. I didn't sign, you know, photo rights. It was the wrong partner. So we don't sell the book. I don't sell it. As soon as I saw it, we pulled it from the shelves
Starting point is 00:47:15 because that's not what I want to sell. The words are good inside it, but I just couldn't get over the douchey douchebag. Yeah. I mean, the image that you're projecting, which is like so contrary to everything you believe. Well, they had me stand weird, too. They had me stand really funny. And there was fans.
Starting point is 00:47:34 I actually felt really glamorous in the moment. There were like fans glowing in my face. And I had like this fancy photographer from New York. And I was like, I have arrived. And then we got those pictures. And I was like, what is arrived. And then we got those pictures. And I was like, what is this? Like, this is ridiculous. Yeah. So you end up going ahead and you end up building. So the name of the company you guys start with, with Chris is Bar 3. You open one location in Portland.
Starting point is 00:47:59 The first location was in the Pearl, right? So for those who don't know Portland, Oregon, it's a great city. It's got a bit of a counterculture feel to it. It's kind of like, as a friend of mine who lives there, it's where young people go to retire. The city has changed dramatically also in the last 10, 15 years. From there, you start to grow. So you start with one studio and then it becomes a number and a number and a number until you guys are basically have bars all over the country in the world at this point. When you're thinking about, okay, so now we're the brand, now we're creating something new. We believe in what we're doing, the culture, the mode of expression, the values, everything. As you think about, we want this to have a big impact.
Starting point is 00:48:49 Are you concerned at all as you're growing and making decisions about preserving that, about losing control over it, about losing touch with that deeper set of beliefs and values and the environment that you are so fiercely committed to? Yeah, preserve, fiercely committed. Those are two things, yes. I say that a lot. I stood up in front of all of our owners at our owner summit and I said, I'm mother tiger of this, like mother tiger protecting.
Starting point is 00:49:22 And that is where a lot of my energy goes. And I'm not sure that's a good thing, but we've got to protect this culture. How do we grow and kind of prove them? That's my other thing is I worked for a big successful company. I want to build a big successful company that is actually about growing better versus bigger. I want to prove that I can grow something that's sustainable, just like I believe in sustainable health and not like fad crazy diets and crazy exercise programs that might work for a month and get you to quote unquote where you want to go. But the next month you're, business is the same thing.
Starting point is 00:50:02 A lot of people grow their business and sell it right away. And it kind of, then the quality goes away. So I'm, I'm weighing that every day. I do want to grow big. I have that appetite. I want to grow successful and be a remarkable business story. That's really exciting to me. And I do not want to compromise. I don't want to compromise our culture. And so that's my work, figuring that out. How do we do that? Have you had moments where you've made a decision, seen it compromised, and then had to figure out, ooh, what do I do about this? Yeah. Last summer, we sat.
Starting point is 00:50:40 I got the executive team together. We had hired this great consultant and he was wonderful. And Howard Mann, the businessman, if you want to look him up, he's great. He kept talking to me and Chris about what do we want? What do we want? It's about you guys. It was really nice to have that permission to really think, what do we want? What do we want? And we made a decision to stop growing. So we turned off sales, franchise sales, because we needed to. We needed to get uncomfortable as a company and really look at, okay, what are we doing? Why are we, you know, we started to get a little bit in autopilot mode where it's like, you know, it was the numbers that
Starting point is 00:51:18 we need is two franchise sales a month. That is not a reason to partner with someone ever. The reason to partner with someone is because they share a vision and they're excited and they're badass and they're going to make me better. And so we adjusted and looked at our business model and we've thoughtfully created over the years and we just really need to get back to it, different revenue streams so we don't have to hurry up and grow. So I have a online streaming program, for example, that's celebrated now. We have active subscribers in 98 countries doing these online workouts. And we've discovered this power of at-home practice. And that's an amazing way to scale and a great revenue generator for me. So we're really focused on that so that I
Starting point is 00:52:03 can slowly grow with the right partners and not have it just be a business objective, but have it be a, is she part of this movement? Is he part of this movement? Are we going to grow together for a long time? And by the way, when we stopped franchise sales, it was our first cash crisis. We didn't plan accordingly. We didn't quite do the analysis right. There was a little bit of panic. It was hardship. We had to lay off people, which was the hardest thing I've ever had to do.
Starting point is 00:52:35 And, you know, I learned a lot from it. And I think that's just part of growing and growing up. When you hit that point where you're like, okay, we made a great call. Like we're going to grow differently in the future. And then you get to the point where you're like, uh-oh. And it comes time where you're like, we actually need to, I'm guessing for the first time, to let people go. Are you concerned? I mean, beyond it just being personally very difficult, were you guys
Starting point is 00:53:06 concerned about what that would potentially do to the perception of who you are, how you care, the culture of what you're really doing? Yes. Yes. And community, our team members, first of all, I tell people I love them all the time in the office. I love their dogs. I love their babies. I love their husbands. We have 55 full-time employees. 52 of them are women, closely knit community. And what I've learned from this is it's actually healthy to move on and to let them outgrow you, right? Let people leave.
Starting point is 00:53:41 And that that's actually a really healthy process. But it's still really hard. The human side is hard. And the side for me that I'm working on is, oh, they're not gonna like me. They're gonna talk bad about me. They're gonna, you know, and it, you know, that happened, I think. You know, some of our key, really charismatic people left and then their friends ended up leaving and there was a little bit of a, you know, that happened, I think. You know, some of our key, really charismatic people left
Starting point is 00:54:05 and then their friends ended up leaving and there was a little bit of a, you know, and that, but that's not why I'm doing this, you know, and to remember that, you know, I've got all the tools I need inside of me and I'm attracting really solid people and that's not gonna go away. There's just an ever, you know,
Starting point is 00:54:26 growing group of amazing individuals that are attracted to Bar 3 if I can stay focused on protecting, you know, our culture. Yeah. I mean, I think that's so right on. I mean, you know, if you can keep your heart focused on the core of what you're really about, and then like, whoever's got to go is going to go, and whoever wants to stay is going to stay, it'll be for the right reason. It's the ultimate lesson of not being attached. Yeah. Yeah. It was a huge, huge lesson. And now-
Starting point is 00:54:56 Not that it's fun, by the way. Not that it's fun, but I feel good. I feel like I've grown up so much. And that's what I love about running a company is I'm personally growing leaps and bounds right now. And we just had a woman who's one of my founding team members give notice. And I felt so good about the conversation. I so heard her.
Starting point is 00:55:16 I got her. I'm confident she's going in a really thoughtful way and that, you know, we have a good relationship and how I'm dealing with it and how I'm emotionally coping with it right now. You know, I feel like it's so much better than just feeling like there are swords in my heart and, you know, tearful. And, you know, I just kind of realized,
Starting point is 00:55:35 oh yeah, right, that's the right thing to do. Like that's what people aren't gonna stay with me forever and that's totally okay. Yeah, not an easy lesson learned or just an easy thing to experience. Even if cognitively you're like, yes, this is all good. This's totally okay. Yeah. Not an easy lesson learned or just an easy thing to experience. Even if cognitively you're like, yes, this is all good. This is all right. And then you're like, but my heart is breaking or I'm angry or upset. Will they still like me? Yeah. There's a great restaurant or a couple of restaurants in New York City called Candle,
Starting point is 00:55:58 Candle Cafe. They're vegan. I know. Yeah. A couple that owns them. Awesome, awesome human beings. And actually Bart was maybe the first interview that we did back when we were filming Good Life Project. And something similar came up because they treat it so much like this is our family. You know, everybody's like just it's a love fest. And he said he learned really on. He's like he had to kind of like his approach when somebody moves on is he says, I literally, I bless them on. Those were his words. I bless them on. Like that, those were his words, I bless them on.
Starting point is 00:56:29 And like, that stayed with me. I bless them on. Yeah, because he's like, look, I don't, there's no ownership in them or their futures. And you know, like, it's just their human being, you know, like who like will come to their own decisions and has to do what's right for them. And that may or may not be sort of like the best thing for us, but that's still okay. Like if they're in integrity and we're in integrity, he's like, I bless them on.
Starting point is 00:56:52 Does Bart have kids? Yes. That's the ultimate. I mean, I feel like I bless them on is my mantra with my kids at every stage. Right. And certainly when they leave the house, that's going to be a big, big one. How old are your kids now? 12. And my daughter is turning 14 this weekend.
Starting point is 00:57:09 God, you're a 16-year-old daughter. Mm-hmm. Yeah. We're in it. Yep. I love this stage. And it's pretty awesome, actually. So shortly before we came in here and started recording, we were starting to talk about something around voice and developing not just a sense of belonging and community, but sort of like something bigger around that. Tell me more about how you're exploring this idea right now. Okay, first of all, this is a self-conscious concept to talk about on a podcast,
Starting point is 00:57:39 because I literally am investigating voice and the sound of voice. The aha I had that often, I'll just speak for myself, my voice was not the same as how my voice was coming across was not how I wanted to show up. And it was super unconscious until I hired a voice coach. So going back a couple steps, I started to investigate. Well, I'm a studier of people. I studied sociology. I love studying people, and that's one of the reasons I think Bar 3 is successful is I'll take a lot of classes and just sort of study the dynamic of, why is this class working so well in this class?
Starting point is 00:58:20 What is it, that feeling, that vibe that you get from an instructor that is so significantly different than another instructor? And yet they're both technically strong, good people, great music. All those pieces are in place, but I was starting to investigate, what is the difference? And I was taking a particularly soulful class, and I had the aha that it was her voice. She spoke every sentence with a period, place your foot on the floor. She talked in a direct, but heartfelt, soulful way that invited me in, but also gave me confidence and empowered me. Versus another instructor who would say,
Starting point is 00:59:04 place your foot on the floor and then we'll pick up the weights. And there was a question mark at the end. Yeah, up talk. Yeah, up speak. Up speak, vocal fry is where you go like that and you run out. You literally run out of air. Something that I actually do a lot and it's been called to my attention recently.
Starting point is 00:59:20 So I'm like, okay, it's actually time for me to go and start to get some instruction also. It's a self-conscious conversation, but a really important one. Yeah, I so agree. I hired a voice coach and we started with the master trainers and she's wonderful. Her name's Mary Mack out of Portland, Oregon. And we discovered through her that voice is so much more than voice. There's a psychology behind it. It is about showing up authentically. And how do you want to show up? And finding out from her and just investigating that women specifically tend to have more up-speak, vocal fry, whispering, these different things
Starting point is 01:00:01 that we add words in more, we'll start a sentence. And that's a way of filling space versus just saying, I da-da-da-da, I would say, so, when I was da-da-da, instead of when I was, right, just starting with a when, we say just more. At the end of a sentence, we'll say things like, are you following me? Do you understand me? Which is sort of taking back that you would understand me. And so we just had all these ahas about speech pattern. We went through this training. We're all, now it's a regular practice
Starting point is 01:00:36 just to know how I'm speaking. And the instructors went through it and our numbers shifted. Business-wise, it was a significant shift. No kidding. Wow. Yeah. And so we called it vibe training and we sent most of our instructors company-wide through it.
Starting point is 01:00:53 And not only did it impact their class, it impacted their life. So I just did it. So I'm getting calls from these young women now. I can get anything I want. I pick up that now. I can get anything I want. I pick up that phone, I can get anything I want. I'm standing up in front of my boss and doing a presentation and they are hearing me for the first time in a new way.
Starting point is 01:01:16 I am met with less resistance now. I am more confident. I am, I am, I am, I am. All these wonderful shifts have happened. So now we're training all of the team in our office on this, all the young women that work for me, because it is also generational. There's a millennial vocal fry thing that's happening and the upspeak for sure. Question mark, question mark, question mark. And specifically the upspeak comes when people are uncomfortable or nervous
Starting point is 01:01:45 because that's when, am I okay? Am I okay? Am I okay? Am I okay? So we, yeah, it's just shifted everything. It's been incredible. I'm speaking at the Soho house here in New York. A conversation that I'm leading is under this idea of you deserve to be heard. We're having such a moment, specifically women right now, of being given permission to be heard and seen and to call out some alarm bells around what we face every day about being dismissed, assaulted, not safe, and not being heard and seen in a respectable, dignified way.
Starting point is 01:02:24 And so what I'm starting to notice is people getting up on stages and they're saying these great things, but their voice is betraying them. How they're saying it isn't really confident. I'm just really passionate about it, to get people aware is the first step, and then working on it. Yeah. And it's such a logical extension also of who you are as a, as just as a human being, as a woman, as your upbringing and the values, what you've created with bar three, which is not just, it's not a quote chain. It's not purely about fitness. It's really about powering people to stand in who they are. It's about reconnecting with identity and community simultaneously and saying like, I'm okay. And I got people around me who all feel like we're okay individually and collectively will support that. The business
Starting point is 01:03:15 model that you've chosen to expand, which is franchising, is based on empowering other people with their own personal expression. Like we're going to support you, but fundamentally this is you like running with it. Exactly. So this feels like a logical extension to me. Yeah, exactly. You get it. I love it. Exactly.
Starting point is 01:03:36 And voice is our body. We're so hyper-focused as a society on body, right? What the body looks like, what the body feels like. We're sensation junkies that way. And we have overlooked one of the most important ways we show up. We show up, of course, we show up in our bodies and the way we look and the way we feel. But we also show up in how we speak and how we communicate. And so little attention is given to that in the wellness space, even just in the
Starting point is 01:04:05 wellness space. And I think it's completely connected. Voice rides on breath. One thing we discovered as we did this, and we don't cue pull the belly in anymore, because we've been trained, all of us, but definitely women to suck in the belly. And when you suck in the belly, this is what happens. Your voice goes right here and you start to talk up here. There's no diaphragmatic breath in there. You can't ride on the, and when you end a sentence with breath like that, it invites people in.
Starting point is 01:04:35 Versus ending up here and talking up in my mask voice, I'm not without any, I'm just kind of preaching and it's not very exciting. And there's so much connection to body, breath, and voice. I love that. So as we sit here today, this is sort of become, it sounds like really an evolving focus and
Starting point is 01:04:55 passion of yours. When you think, do you think bigger picture? Because what it feels like to me is that you are no longer building bar three, the quote fitness exercise slash movement brand. You are building bigger lifestyle empowerment brand largely focused around women and almost every aspect of that. Is that true or no? Yeah, I think, I mean, my big kind of statement I'm working on in my mind, well, it is. It's not a public thing, but my vision is a world where all women are safe at home in their bodies and empowered to make a difference. That's what I'm working towards in my way.
Starting point is 01:05:43 That's what we are working towards, all of us, men and women, and everybody in between. Raising my hand right there. Yeah. And I saw Paul Hawkins speak. Do you know him? He's the environmentalist. Yeah, amazing.
Starting point is 01:05:57 So it struck me. He said, so he's doing this great, he has a book called The Drawdown. And it's data about the climate and what we can actually do. His conversation is, we don't know what to do because we haven't been given the clear data of what is really causing the climate change. And once we can just look at that without emotion, then we know what we can do. And he jokes that composting and solar panels are not the answer. And that's all what most of us are focused on. They're great things, but there are some bigger things we can do. The sixth most
Starting point is 01:06:40 impactful thing we can do for climate change is educate women. That is, I mean, to me, that's so tied to so many things, right? It's like the master key. And it's funny because when I heard him first say that, I was like, on the one hand, I was really surprised. And on the other hand, I'm like, well, of course. Yeah. Yeah. Yeah. Yeah. So it feels like a good place for us to kind of come full circle. So as we sit here, Good Life Project, the last question I always circle around to is, if I offer out the phrase to live a practice of looking inward and accepting imbalances,
Starting point is 01:07:31 recognizing them, working towards a more balanced state and to create conditions in which you can do that. And that is surrounding yourself with a community that supports you and manifesting that and trusting your intuition. Thank you. Thank you.
Starting point is 01:07:51 Hey, if you're still listening, thank you. Thank you. Thank you. I love that you've enjoyed this episode so much that you're still here. That's awesome. You are awesome. And while we're wrapping things up, might as well share a quick shout out to our really fantastic brand partners.
Starting point is 01:08:04 If you dig this show, and I'm guessing you do because you're still here, please support them. wrapping things up, might as well share a quick shout out to our really fantastic brand partners. If you dig this show, and I'm guessing you do because you're still here, please support them. They help make the podcast possible. Check out the links in today's show notes. Oh, and don't forget also grab your spot at this year's Camp GLP. I will be there. Our amazing family will be there waiting to hug it out, to talk it out, to just really enjoy our time together. If you've been waiting, be sure to register soon and lock in your spot and get our final $100 discount. Visit goodlifeproject.com slash camp today to learn more or just click the link in the show notes.
Starting point is 01:08:36 See you next week. Mayday, mayday, we've been compromised. The pilot's a hitman. I knew you were gonna be fun. We'll be right back. The Apple Watch Series 10 is here. It has the biggest display ever. It's also the thinnest Apple Watch ever, making it even more comfortable on your wrist, whether you're running, swimming, or sleeping. And it's the fastest-charging Apple Watch, getting you eight hours of charge in just 15 minutes. The Apple Watch Series 10. Available for the first time in glossy jet black aluminum.
Starting point is 01:09:22 Compared to previous generations, iPhone XS or later required, charge time and actual results will vary.

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