Habits and Hustle - Episode 116: Bobbi Brown – Bobbi Brown, Founder/CCO, Jone Road Beauty, and Evolution_18

Episode Date: May 18, 2021

Bobbi Brown is the Founder/CCO, Jone Road Beauty and Evolution_18. Embracing the overemphasis on “normal” Bobbi has cut out an accessible and long-lasting position in the makeup world. Starting as an artist herself and never shying away from what worked for her, Bobbi found herself, again and again, succeeding by doing everything one is supposed to do in business without realizing or even putting thought into the tactics she was using. Certainly, it helps to be interested in makeup, but this episode has so much valuable information on starting and growing a business, making earnest connections and seeing those through to opportunities, knowing how to ask for what you want, and so much more. Youtube Link to This Episode  Learn more about your ad choices. Visit megaphone.fm/adchoices

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I got this Tony Robbins, you're listening to Habitson Hustle. Fresh it. Today on Habitson Hustle, we have the one and only Bobby Brown. Bobby is a beauty industry titan and probably one of the most well-known makeup artists of our time. She has written also nine books about beauty and wellness and is a New York Times bestselling author. She is a public speaker and entrepreneur and now even a podcaster. Since leaving her billion dollar company, Bobby Brown cosmetics in 2016,

she launched a new company called Beauty Evolution and has now three new brands. Her newest endeavor is called Evolution 18, which is a line of beauty inspired wellness products. Bobby is just a great character. I love talking to her. She's so inspiring, so down to earth, so authentic and real. I really enjoyed this conversation. So without further ado, here she is, Bobby Brown. You know what I love about you? Like you're so natural and down down to earth like this is not

very usual for a lot of people in your space I find. Why? Well because like look at you like you're just like you remind I guess you remind me a lot of like people like who I grew up around I guess and you I don't know like you just seem so like normal normal right yeah I've been people have been saying that to me for about 30 years you're so normal like what does that mean I know you know it's it's really a bizarre thing and I think that like it's just because the ideology of like a beauty expert someone who's been in the beauty industry for so many years you should look better no no you have an idea that they would be very

slammed up and you're just like you're just like the girl next door I got a blowout yesterday. Yeah, well, it's worth it. Listen, I like it though. Okay. You know I think the natural look is amazing and you kind of created this whole natural this whole natural Bob, right? So well, you know, I just I've always believed that you should just be feel good, be comfortable and you know be be able to do anything you want with your looks and your style. And I'm pretty good with like, if I had to go out to a black tie, I could literally be out at the door in 15 minutes, not even knowing what I have in the house. I just throw earrings on, you put something with sparkle on and you're dressed up.

And you're good to go. Well, I know. I have the same kind of methodology because I was saying, I don't even know how to put on makeup, no matter how many times people tell me. But I will say, you're very good at giving easy tips for people like in my world, right? Like who are not, who don't necessarily gravitate to that space, but need to know how to do the basics. Well, I think when I started in my career as a makeup artist, it was made such sense to me.

Yes, this is how you do it. If you want to get a blush, have it the color of your cheeks, and then make sure you blow on it. So it doesn't fall all over the floor, so it doesn't streak on your face. Smile, blend it up, blend it down, use your hands, and then you're done. Like, that's how I taught people to put makeup on was the way I put it on myself. Right. But it's like common sense. It's so common sometimes, right? Yeah.

I, that's, I have common sense way more than I have book smarts. Well, it's worked for you. So I, I'm curious. So I, I, I love the story. I'm curious. So I love the story of it. When I was doing a lot of research on you before, why do I find the irony is that you have three boys. I find that to be hilarious. It's a blessing, but I've got two future daughter-in-law.

So I'm equally blessed. Oh, OK. Well, OK. That your whole thing was, you never really loved school. And so your mom said to you one day, why don't you go into the, you know, the beauty world or the makeup space? And can you kind of talk about like how that kind of happened and how that, I'm curious how the evolution of what was Bobby.

Right. Well, she didn't say go into the beauty world, but she did say if it was your birthday, you could do anything you want. And I never, ever thought for a second that I was wanted to go into the beauty world, but she did say if it was your birthday, you could do anything you want. And I never ever thought for a second that I wanted to go into beauty or makeup, but I said I want to go to the department store and just look at play with makeup at Marshall Field, the department store where I grew up in Chicago. And she said, well, why don't you be a makeup artist? And I said, mom, I don't want to go to beauty school.

I had this vision of me, like, you know, sitting, you know, behind a chair, and I'm like, I'm not that person. There's no, I'm sure there's a college somewhere. And, you know, there was no internet. I couldn't Google. So I went to the library, couldn't find anything. And a friend of my dad's told me about Emerson College in Boston. And I flew up, and I got in, like literally I handed them the paperwork and I got in, I went there and they didn't have a program that allowed you to study makeup but they let you design your own major. And by doing that, that was the beginning of my entrepreneurial brain and actually someone giving me permission to be myself and like use my brain the way it was comfortable.

Not the way teachers were trying to make my brain work. Right. That makes sense. So then you kind of, but then you always, did you always love makeup as a little girl? Did you look to your magazines all the time? Like what kind of, did you practice on dolls? Like what was your, I mean, all of the above, all of the above. I, you know, my mom was 20, 20, my mom is 20 years older than me.

So she was a young mom and so glamorous and gorgeous. Nice to watch her do all this makeup and awe. And I would not, I could never look like her. I just, I didn't have what she had, but I would put it all on me and, you know, rub it in and it made me feel better. And so I loved it. And yes, I played with my dolls, with makeup. I made up my dog. And then I just started wearing it

in high school because I wanted people to see how tan I was. Like it was a big, you know, everyone goes to Florida on spring break. And I figured out how to do it with makeup, you know. And you know, I am the queen of teaching people how to look bronze. So, I just fell low. That's what I love about you because that is 100% true. That is a lot better. We look better. Absolutely. Absolutely. I look so much better. I wear sunscreen. I look so much better when I have a little color. And I feel better. So, you know, I know skin cancer is really on the rise. And, you know, people have to be really careful. So, you know, I know skin cancer is really on the rise and, you know, people have to be really careful, but little bit, I think, is good for you.

Right. Well, also they do say, like, having about 15 minutes of vitamin D, like outdoors, it's actually very, very good for your hormone balance and other things. But, but also, you know, you can use your makeup lines, you know, the new one, the old one, whatever, to get the colors. But the next thing I was going to say, whatever, you haven't been involved since 2016. You've been working. And when I find so interesting is that through your path, you actually sold Bobby Brown to Estee Lauder, only four years or so into the, I guess, making, creating it. Right.

And, you know, back then, there wasn't a lot of brands. There were not, you know, I didn't know what a brand was. We never used that word. I remember when they brought in a branding company and I was like, what is a branding company? And finally, after listening to them for, you know, six weeks, I'm like, I don't need to listen to you. We already are who we are. Like we don't need to change into what you think we should be.

So, back then I was just doing my job. I was still a makeup artist. I was creating products. I was telling people about the products. Now I know that's PR and marketing. And I would give them to my friends. My friends would love them. And they happen to be models or editors. Now they're called influencers. But those are just my friends. And I did exactly what you have to do now, but I just did it in a very simple common sense way.

Would you say it's that, well, I'm going to get into that part after actually. So I'm going to try to say kind of chronological. But what would you say was your big break? Was it when you met the person to let you into burgdorfer? Was it when you got that big in a magazine with the models? Like, what was that big moment? Because at the time, blue eyeshadow was huge. And pink, you know, Rouge was big and you kind of changed that look into something much more natural. Yeah, there was so many big moments, you know, as a young makeup artist, my getting hired to a glamour magazine for my first makeup job was a big deal. Certainly, when I got hired from Vogue

to do a six page spread of close up beauty. Like in those days it was six pages, one model, six different makeup looks. I mean, honestly, like, the model was Tatiana. It was most beautiful images. They're still my favorite. That was a big break. When I started working with Bruce Weber,

that was a big break. When I started working with Bruce Weber, that was a big break. When he did a show of those. You know, a combination of, I always worked hard to meet people. Now it's called networking. I always, I think I worked with people and I was nice and normal and people would recommend me to other people.

Was I the most talented makeup artist? Absolutely not. Did I have my own thing in style? Yes. And I think people started liking that new thing. It wasn't, I didn't come in with rooms full of assistance and ponder and become this big diva. I kind of said, okay, what are we looking for today?

What do you think? What's the lighting? And I sat down and I put a few things on the face and what do you think of it? Do you like it? And I started having a career. Well, there's a couple things that you said, I think we're interesting.

I think the first thing is that you were kind of like a normal person, kind of what I said to you when we started, right? Like you come across very normal down to earth, like is that you are kind of like a normal person. Kind of what I said to you when we started, right? Like you come across very like normal down to earth, like someone that you and I, we could be friends. Like you don't have this diva like attitude. And I think that kind of, you know, play to your favorite sounds.

Like how much do you think about all of this is intelligence and talent versus networking and being kind of like very good at Navigating those social relationships. Well, I don't think one is more important than the other I mean my talent definitely came later when I first started I had no clue what I was doing and I remember trying to do Makeup the way other makeup artists were doing it at the time. And I was terrible at it. I couldn't make them look good. It didn't work. Only when I finally washed someone's face and started over and just looked at this natural

beautiful face and just kind of throwing some things on so they looked like they could go to a party next door or something. That's when I started realizing, oh my God, they look so much better. And other people started agreeing with me. And you know, during those days, it wasn't that easy because there'd be people that would say to me, you're never going to work if you don't learn how to contour. And if you don't learn how to paint and you don't learn, and I even had people that say

to me, if you don't do something with your hair, you just don't have a style. And if you don't have the right clothes, you don't have a style. Finally, after all these years, my style is in. Messy hair, jeans and a t-shirt and sneakers. I'm like, yay, I'm in style. You are actually.

I mean, so, then, I mean, also, I think the story, will you tell the story? Because I thought this was very cute about NBC and who you met, the Jeff Booker story. I thought that was very cute. Yeah, I've had all these really, you know, bizarre, interesting encounters. I don't look for them,

but I'm smart enough to kind of understand what's happening. I'm very, you know, I don't know. So word is emotionally intelligent, like I know what's happening. I'm like, okay, this is really cool and interesting. So I was on a book tour for my very first beauty book, and I remember I was at Neiman Markis in circle, and no one was paying attention to me. Like they're eating and the forks are going, you know, I felt like one of those comedians, and you know, they were going to start throwing bread at me, but, you know, I felt like one of those comedians and, you know, they were going to start throwing bread at me. But, you know, maybe they were listening to me. And at the end, I said, are there any questions? And this very teeny red-headed grandmother raised her hand and I walked all the way to the back of the room. And I mean, she was, I'm five foot tall. She was a little

older than I am. And I, and I'm five feet. I am, am on five feet. And I love old people, I always have. And I just, I don't know if I held her hand, but she asked me a question, how to keep her lipstick on, and I answered it. And then she whispered to me, are you Jewish? And I said, I am. And she says, oh, I mean, look, I'm in Neiman Marcus, and in Miami, everyone probably wants to Jewish there.

But she says, she said to me, she goes, oh my God, for a Jewish girl, you've done so well. She said, I've seen you on the Today Show. I had been on once. And you've done so well. What else do you want to do? And I said, hmm, I'd love to be a regular on the Today Show. How that popped up into my head.

She grabbed my hand back and she said, honey, Jev Zucker, the executive producer, is my grandson. I will call him and you'll be on the show on Monday and I was. I love that. And you were on like over and over and over again for how many years were you like the beauty? I was actually 14 years. So Jeff came down. We're friends. We've been friends ever since, but he came down and he said to me, he used to call me Barbara and he'd say Barbara. You know, my grandma, I forgot her name right now,

but grandma wanted you on the show and I said, great and he says, what do you want? I said, can I be a, can I be a regular? He said, yeah, like how regular? I said once a month. He said, great. And he said, I'll see you next month. So he comes down a month later when I'm there.

He says, and Jeff never came down for anyone, but you know, it says grandma. So he came down and he said, Barbara, you're, you know, you're here again. Now what do you want? I said, can I, can I be the beauty editor? You know, because they had, you know, the fitness editor, they had all these different things because we've never had a beauty editor. He said, okay, why not? You're the fitness center. They had all these different things. Because we've never had a beauty editor. He said, OK, why not?

You're the beauty editor. He never came down the third time. So I never got a salary. I never asked him for money. But I was on for 14 years once a month as a beauty editor. And I got to get up there and have five minutes of national exposure. I did not push my products.

I taught people how to line their eyes, how to pick the right foundation. I brought teachers in to make over, so giving back and all those things. And you know what, it really, I believe, put Bobby Brown cosmetics on the map. Oh, absolutely. That's why those type of things you don't get paid for. That's simply like, that's an amazing PR, right? Right. I mean, anytime I've been on the today show, many, a lot, years ago, and it was like a huge honor. Like, I would never think, I would pay them if I can go on there, right?

Yes, I think now you do pay them. I think I was going to say now, there's so many different, I mean, it's all paid to play and there's a lot of like integration or cost and you can't even, I mean, at the time, we're even allowed to play your own product. Now you're not allowed to do those things unless you're paying for it, right?

No one ever said to me, don't do it, but I didn't because number one, I also was sensitive to the fact that my products were expensive. And people watching the today's show don't all have that kind of budget. Right. And I was also very lucky. This was not a brilliant idea, but it worked out really well, that my products were named what the colors were.

So when I'd say you need a to buy shadow to, you know, guess what, we would sell a zillion tops. Oh, my, that's like that you can't, you can't even buy that kind of exposure. No, and it was just, I looked into it. That's all. It's amazing, but it's also like because you're the emotional intelligence piece. I'm a big believer that that's way more important

than having academics. That's so I feel like that does make a massive difference because then you know how to navigate situations. Right, and it's certainly, it's not about being, you know, I don't know, what's the negative word when people are trying so hard to get ahead? There's a few things. Or aggressive.

Or aggressive. It's none of those things. It's just honestly, I see opportunity. Opportunity. Opportunity of people. Yeah, but I'm not opportunistic, I'm not opportunistic, but I see opportunity. And I'm like, but I'm not opportunistic. I'm not opportunistic, but I see opportunity. And I'm like, well, that would be interesting. Why don't I, you know,

see if anyone's interested in that? I mean, I once called up, you know, Elvis Durand. And I said, because I'd been on the show a few times, they said, hmm, you know, the today's show ended. And I was like, all right, I want to do something else. Can I be a regular? And he gets, he has more viewers than that today's show has listeners, my friend. And he said, sure, you want to be the beauty and lifestyle editor? Sure. I said, excellent. And I go on his show and I give tips and ideas.

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Shop now at nerdscandy.com Vitamin water just dropped a new zero-sugar flavor called with love. Get the taste of raspberry and dark chocolate for the all-warm. All fuzzy, all self-care, zero self-doubt you. Grab a with love today. Vitamin water, zero sugar, nourish every you. Vitamin water is a registered trademark of glass O. So I think also it's about asking, right? Nobody thinks that they don't wanna ask

because they feel they're scared of the rejection, they feel they're being pushy or opportunistic, but the reality is like you don't know unless you ask and it seems to have worked very well for you in your career, right? But I also know that I've been really lucky and I've been in certain situations because of being a makeup artist, being at the brand.

I've met certain people, I've done so many people's makeup and I know it's all part of it is I am in the right place and it's, I appreciate it. Well, I mean, going back to that time, I don't remember any other name besides you, because I was very young, but I remember Bobby Brown, Bobby Brown, that's the only name I ever really heard. You know, as a makeup artist or a brand. As a book, I just remember as an artist,

as a makeup artist and a brand. Like there's a synonymous with the word makeup or beauty. You know, now, I mean, there's a zillion different brands and people and it's like Instagram and social media. The business has changed so much, you know? But that then, I mean, and then to when, so when Estee Lauder bought your brand, do you ever regret selling it so soon,

or did you, were you really happy about it? No, I never regretted it for a minute. First of all, it's when Leonard Lauder was the head of the company, and he just, you know, was the most like engaging, empowering, partner that you could imagine and my husband and I started the brand together. We had these business partners who were our friends and We did not have an easy time in business. So it was a pretty intense

partnership. We have you know, we kindled with them, you know, sort of, and but back then it was tough. So when Lauderd came in, it was just, I realized, you know what, I want this business to grow. I do not want to give away my life. I had two young kids and I've three now, but I had two young kids. and I knew I didn't want to spend my entire career in a boardroom or an airplane. And I knew that, you know, a lotter would help get, I didn't know how big, but I knew they would help the brand get big.

And you stayed with them until 2016. That's 22 years. I know. I could imagine 22 years. First of all, anyone that works in corporate America for 22 years, you know, knows that it's not the easiest place. It's brutal. I read that and I saw that and I heard you say that

what few times and I was like, that's amazing. Because normally people last when they, when you usually in this type of transition, a year, two years taught me to be. Oh yeah, I saw people coming and going and frustrated and I think why I stayed is I believed and I did up until the very end that, you know, people are true to their word. When I said, this is what I want to do.

And people said, yes, let's do it. I believed I believed them. And I did have the right people around me for most of the time to get these things. Trust me, everything, things weren't easy. Everything was always, you know, to figure out how you get it done, and you get it done. And towards the end, I couldn't actually get those things done. And I realized, I'm never going to. Right.

And that's the thing that I left. So what was your role while you were there? Were you had a creative? What does that mean? Well, my husband used to say, you think you still own that company. And I did. I actually, you know, did. And they, they, you know, it was allowed because the brand was doing so well. And, you know, they believed in me for most of the time and then when things got a little tougher It was harder, but I was the chief creative officer which really is You know the things that are important to me, you know, right? I but I was involved in you know distribution

I you know at least a buy-in do you want to do this do not want to do this? What do you think of this? And most of the time, it worked great. And I was able to do what I was really good at, which was all the visuals, all the product development, like the names, everything. Like all the product, because you started with 10 lipsticks at the beginning, and it morphed into a whole thing. When I left, it was a billion dollars, it was huge and honestly if someone called me tomorrow and

said here it's yours again, I still would, I love what I'm doing. I cannot tell you how lucky I feel and how much I love being back in the beauty industry and health and wellness in a new way. industry and health and wellness in a new way. It's a completely new world and it's so much lighter and brighter and more fun and what I know from the old days, what I know now, you put it together, I'm like, wow, that's cool. That's a good segue because that's going to say, like your new beauty, your makeup brands called Jones Road and wearing the lip gloss actually.

Right now, actually cool. You know you could put it on your cheek also. No, I didn't know on a little, if you want a little shine. Don't put on your eyes because it's got peppermint oil in it and that would burn, but you could put it on your cheeks. Okay, you know what I also saw that you guys have a face pencil and I was thinking that could be like a foundation, but not really, right?

It is, I don't like foundation. I don't think people look good in foundation. Rose foundation on the market is just thick and pasty and it's hard to get looking good. But you know, yes, we have spots. We have redness, you know, so yes, I have, as you know, I have pencils and I literally, I have four of them. You don't need four. You only really need two. One under the eyes, one around the nose and then to even out. You know, I use two under my eyes and I use two on my face. And I do a color. This is exactly my problem. Like I don't, I'm always going too dark to light. Well, there's only one way to choose a foundation or a pencil or whatever you use. You apply it to the side of your face and you gently tap it in.

If you can't see it, if it blends in, it's the right color. That sounds simple enough. It's so simple. If you put your foundation on and say, oh my God, it's gray, it's pasty, it's yellow, it's orange, it's the wrong color. Well, yeah, I mean, I want to get a couple of those because that looks like it's like it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it-it You literally could like blot out your lip with it. You could use it on your eyelid. It's a good base like all of the products in Jones Road. You could use for different things because that's modern. That's normal.

Yeah. It's like multi-purpose a lot. It is. And so like is that how you guys are different? Is that how it's different than Bobby Brown? Is that how? No, there's so many ways it's different. It's first of all, it's clean.

It's a totally clear brand. And it's also really my aesthetic, which is no makeup makeup. I mean, at the brand, it really wasn't no makeup makeup because we were selling makeup. So it just, you know I things changed. So I could now really you know when I when I left and didn't know what I was going to do and I was went back in the studio being a makeup artist, I realized number one how much better I looked without you know my artists doing my makeup. And me just putting the right, I, I look younger. And I look fresher and I liked it.

And then I would do makeup. And I would be like, wow, the girls look so amazing. They're not wearing foundation. They're just kind of evening out where they need it. Because how many models need foundation? You don't. No, I agree. And that's exactly the truth.

I think that when people like plow on that foundation, it makes them look older. It does, it does. It's like less is actually more, because people, when I try to put this down, or when I do like, whenever I have to wear makeup and people put the foundation on me, it cakes all the time.

It does, it like, it doesn't sit well a lot of time when someone's skin. Right, and you have like a healthy skin, and you have a lot of red in your skin. I could even see it from here. So when you put foundation on, you know what happens? It just becomes a mask on you. Yes. So, right. So that's not going to work. You need something that will just even out a bit, but leave the color of the skin. That's the color of your skin. You shouldn't correct it.

You should just tone it down a bit. And that's the difference. And I don't think people realize that you put a foundation on and you're like, oh God, hurry up, put blush on. Hurry up, put bronzer on. It's no. You should look so much better when you put the pencils on or if you're gonna wear a tinted moisturizer

or whatever you find. Yeah. You gotta put it on instantly and say, oh my God, my skin looks amazing. I totally agree. Do you guys have a tinted moisturizer? We do not. We have something we're working on for next January. That's has been, I think, it's going to be a game changer. I think I want to call it an unfoundation. I don't know if I can get away with that. But the pencils, I mean, the pencils are really all you need. The pencils and the balm. You know, the balm is that hold on.

I have tawny here and I, I'm like the shoemaker without it. I'm just honestly. I've got tawny and I've got dusty rows here, the little mini ones. And I use, I use them both. And I also use the one that has no color if I don't have moisturizer, which I don't have moisturizer with me. Oh my gosh. Well then that's actually, what are three, because I have this written down,

I'm also just asking now, since we're talking about makeup. What do you think of the three must-have in beauty products for people who are not, you know, people who do it all the time? Well, first of all, you know, I don't want to, there's going to be four things because one thing is you need a sunscreen. Like you need, I don't make a sunscreen and since it's a clean brand, I probably won't. I use a lot of supergoop. But, and I'm trying to figure out

which supergoop texture works best with the bombs because that's really important. But I think everyone needs a mascara. You gotta have a black mascara and nothing else. You need, I think, a brown eyeshadow because with a brown eyeshadow, you can lightly fill in your brows unless you're very, very blonde. You can do a very soft smoky eye if you want. You could line your eyes.

You can also, which before we started, I put it in my part because I'm between touch ups. So that works really well. And in a pinch, and this is a great idea. Yeah, a makeup artist trick. And I also put it around my hairline because I start to look like Mitt Romney, if I'm really, you know, I look very like distinguished,

not, you know, he looks good, but a woman doesn't look that good, you know, when the white comes around, because my hair is 100% white. No, 100% yeah, 100%. Yeah, you would never know it. Yeah, and I, you know, I don't even want to see what I would look like. Everyone's like, come on, you'll look great.

I'm like, I don't want to. Yeah. No, this makes you look like, I know you say you're sick. You're sick. You're 64 next week. 64. It would never, I kid you not, and I'm not saying that to be polite. You can pass for 20 years younger easily.

Yeah, I probably look like I'm about to turn 50, 48, something like that. I would I think. And yeah, you can definitely, I mean, so, okay, first of all, hold on, so you said the brown eye pencil and you can use it in your hair. Well, brown, brown eye pencil or shadow. I mean, look, we're only telling people that they get three things. So they need brown, either eye pencil or a shadow, that you could do the same things with either way.

You need a black mascara, and then you need color. So I would, since there's only one more product, and now you're gonna ask me if I'm gonna give you something for under your eyes, or I'm gonna give you something to give you color. So it's gonna be a tough one. I would say if I had to choose one, I would choose the color on the face

because then you won't notice as much, you know, how dark you are under the eyes. But you kinda need four things. So you think under your eyes and also some blaster comb balm or any other. Yeah, and you know, look, everyone's different. You have so much red in your skin, you probably don't need blush. I am very, you know, one color and I need blush.

And, you know, my, I've lost, you know, a little bit of weight this year and my face is so thin. I'm like, uh-oh. Well, yeah, I mean, it's funny because when when you're younger, right, you want to, like, you want, oh, people always want to be thinner, but as you get older, you look gone to your two friends. It's like a whole family. Yeah, I'm worried I'm on the verge, and, you know,

the trick is my stomach doesn't look too thin. I mean, my face does. So, well, I mean, well, that's actually another great segue, because you also started another company, so what you know, well, I mean, well, that's actually another great segue because that you also started another company. So what you have, Jones wrote, you have now Evolution 18, which is a sort of a supplement company. It's a supplement. It's a wellness ingestible company, which means you eat the things, you drink or eat them. The, the, the bloat, I've tried those. Yeah, the bloating ones. And some of the nila powder, the collagen powder, was that? Yeah, deep loading ones and some vanilla powder the collagen powder was that we have a plain collagen powder and then we have something called relaxing vanilla which has collagen it

Which literally I Turns off my brain because it has magnesium in it takes away my sweet tooth I don't know why but it does so when I come home from dinner I make one of those because for 60 calories. I won't go dipping in whatever's sitting in my cavity. Yeah, because I never order dessert restaurants because it makes me feel awful. Yeah. And no one has berries except in the summertime.

So yeah, so that's my favorite. And then we have a CBD gummy I love. And we have an apple cider vinegar gummy I love. I have that. I like that that one so then what made you okay So now like you leave a 2016 what made you start not one but two different brands But I just bobby too right you also have that yeah, so yes, I just bobby is our you know our editorial platform And that's just allows me to just fuel my curiosity and hire writers and you know and and just kind of bring stories how to's together. I was

also used to be an editor-in-chief at Yahoo Beauty so I kind of missed all that stuff so I opened up just Bobby and I couldn't start a makeup brand because I had a non-compete. So when I left Bobby Brown cosmetics, I had my ninth book to promote which is called Beauty from the Inside Out because I was getting like even more passionate about health and wellness than I was about makeup and I wrote this book. It's 90% what goes into your body. And there's, you know, it's 10% makeup in the book and real in life too, by the way.

So I had that a new platform. And I met someone who said, he manufactures these, the biggest supplements in the country. Would you want to partner and create a brand together? And I said yes. Is this the QVC thing when they, I thought QVC, oh yeah. Well, well, at the same time, QVC called me and said, I heard you left, you know, the brand, what do you want to sell? Like, do you want to do shoes? Do you want to do, you

know, what? And I was like, I don't really want to get into the clothing business or anything else. And I am really interested in supplements. And they're like, yes, they said, go meet this guy. And it was the same guy I was already talking to. So really, yeah. So, yeah, so we started this company and I didn't know I was going to launch a makeup company. It wasn't even on my brain at the time. I just started doing a lot more makeup realizing how much I love being a makeup artist. That's my favorite thing in the world. And I was invited to go to India to speak at the first ever Indian makeup show, which I did in love.

And then I got a call from Masterclass to create a makeup masterclass. So here I was back doing what I love. And knowing my not-compete was gonna be up. And I'm like, hmm, maybe I should come out with one thing. Like maybe I'll just come out with a brown shadow. Like my, you know, my mind's out of thinking. And I knew it had to be clean

and so I just started looking around at labs and I started doing this because I didn't have a team and It was you know really cool and interesting and then I got a team and Launched a brand the day my non-competes was up. And what day was that? When was that? October 23rd, 2000, 2020. Oh my gosh. Like just literally like just like get last year. Yes. Last October, let me remind you, it was a week before the presidential election in the middle of this pandemic and the middle of all this like on social unrest and everyone kept saying, are you crazy? And I'm like, I don't care. There's never going to be a good time. I could do it today and I'm

going to do it and I did it. And it was great. And you know what else I was going to actually say because now everybody's stuck on Zoom. They're staring at themselves all the time. It hasn't the beauty industry kind of skyrocketed. Like, people are selling astronomical numbers now than they'd more than they ever have. But in different ways, like, people aren't going into department stores to have a makeup artist,

do a full thing. No, they're looking for things that are gonna make them feel better quickly. They're on Instagram, they're on TikTok, they're on, you know, clubhouse, they're on whatever those new things are. Right. And, you know, that's where a lot,

they're on Facebook, you know, women of a certain age are on Facebook. You know, everyone's on all different. And, you know, Instagram lives on all different. And, you know, Instagram lives, like they don't cost anything. You just press a button, you're talking to 200, 500 people. I know you could find and you and that's you would sell 200 or 500 lipsticks or brown eyeshadows instantaneously. Because people just go to, you don't need to go to a store, you can do it

online. And, you know, we see a direct bump when I do those things. Plus, I've been able, I launched with a story on the Today Show, which I shot just like this on Zoom. I launched with the Wall Street Journal, a big article, which I did on the phone. They did send a photographer and a mask to take my picture. And then I went on Elvis Durand, and then everything was quiet for a week,

because we got a new president. Right. And it allowed us to catch our breath. And then three weeks later, we ran out of our tawny miracle balm. It was such a giant explosion of excitement. Wow. Is that your biggest seller right now? Is that our bombs are, you know, definitely like,

you know, our bombs are mascara, our pencils, you know, the bombs are definitely the first, you know, the hottest. Oh, and so then the makeup came first and then you did the evolution 18. No, no, no, evolution 18 was first. Was first. Oh yeah, it was two years ago. Oh right, okay, that was two years. So then don't forget about my hotel.

I listen, I was going to say, and then I saw that you have a hotel as well, which is kind of, so how to have a wine. So I left the brand, I had a book, I went on book tour, I was start meeting, you know, meeting and ideating the wellness products, starting to put together a little team, and my husband as a developer and had a building, and when I left a brand, he said, do you want to make a hotel? You know, he usually turns these buildings into residential, and I'm like a brand, he said, do you want to make a hotel? You know, usually turns these buildings into residential and I'm like, okay. And so, you know, my team and his team, not knowing what we're doing, just jumped into this project and launched it and, you know, it's been a ride. Let me just tell you, it's been a ride and it's

been amazing. It's been fun. I love it. I love everything about it and it's doing really well even during this past year. So it's called the George and the George Montclair, the George in Montclair. It used to be called the George in in. Yeah, we saw that. Yeah, hip and cool calling it the George. So I did that and then, you know, I, I'm not like, I don't get overwhelmed, no, that's a lie. I get overwhelmed all the time. I'm not afraid to be overwhelmed. And a lot of stuff though, that's like four million,

that's like five projects from like Bobby Brown, you have the makeup, the evolution, the hotel. How do you divide your time? Well, I don't plan on dividing it. I just do what needs to be done. And I've always kind of had people around me that are kind of, there's probably a better name, but they're like dream catchers. That thing, my ideas are interesting and think they'd be really cool and fun and they help

me figure out how to get it done. So probably the you know the biggest one is she was my executive assistant at Bobby. Her name is Tara and she came from being a producer in California. She produced Snoop Dogh. Okay so I hired her to be my executive assistant and then I needed her to leave and run Yahoo, which she did. I needed her to work on my glasses, which she did. And you know, she helped build a team. She's so much, she's in some way so much like me, like not afraid of what you don't know, but excited about what could be. So gathering the team and telling the team and dealing with my like,

what happened to that? How come that didn't happen? What happened to that? Okay, it's all cool. It's all fine. It's getting done. Don't worry. I need those people in my life.

Totally. Because of course, I'm not always so chill. You know, I'm like, what happened to that? Where did that go? You know, blah. I mean, it sounds like, you know, and it's so true. I feel like having good people that you work with, and you can count on that you can delegate to,

does make a major difference in someone's success, though, right? It's so hard to find that, though. It is not easy to find. It is not easy to find. And, you know, when you do it makes a difference. But even, you know, even my assistant now, Jesse, who's literally I got through someone else that works for me, they're dentist. Okay, they seriously. And honestly, there's nothing that stresses her out. She handles everything

around me. And you know, she doesn't want to be an executive assistant forever. She's more chief of staff, but she eventually wants to run a company. And so by working with me and handling all those things, it's gonna teach her all the different things that are happening. Oh, absolutely. I mean, it sounds like you've been fortunate where you have good people, you find the good,

you find good people. Yes, and I've had to get rid of a lot of people that weren't good. Yeah, yeah, exactly. It's not easy, it's emotional, but sometimes you just have to cut your losses and it's not just that they're not good at their job. It's not the right fit for them either.

Yeah, no, I totally agree with that. What would you say would be a couple of like things that you've learned over this past, you know, 20 years with, you know, in the corporate world, being an entrepreneur in your own, that you can kind of give people some advice. Like one or two pieces of advice you would give, like someone trying to start their own business, if it's beauty or otherwise, you know, probably the most important thing that I've that, you know, probably the most important thing that I've learned and I realize from, you know, the olden days to the new days is you have to breathe, you have to breathe, you have to like process things and you have to not be in such a rush because things take

time and you also have to be able to separate yourself from what you're doing and creating because sometimes you just need a break and you just need to look at it and maybe get a clear thought. It's like things that used to happen used to like freak me out. Oh my God, we're not gonna make the ship

what's gonna happen, the artist and this and that. And now when someone calls me and says, things are stuck in so and so we're not going to be able to launch tomorrow. One color didn't make it. And they're all freaked out. I'm like, it's okay. It's really not a big deal. Let's shift and figure out now what are we going to do instead.

And I like people that come to me with solutions. Like don't just come to me with the problems. I want the solutions too. Right, that's a great point, I think, to do, right? Because you don't want to just hear the problem. And I found, I think I mentioned this at the beginning also, you seem to be, you sold Bobby Brown at a very young, because you had a young family, and families seem to be very important to you.

How are you able, and I'm asking this for myself, how are you able to balance being so busy entrepreneur, being so busy running a business and taking on all those hats and also being a good mom at the same time, because I can tell you obviously are. So, doesn't that just, don't you ever feel overwhelmed or anxious from just trying to do that? I mean, the kids are older now, I understand, but how did you find that balance?

Well, first of all, there was no balance. There never, there never was going to be a balance and there was a lot of it that was a big stressful mess. Oh my God, I'm late. Oh my God, I have to go to the UK. Oh my God, the kids have chicken pots and high fevers. What am I going to do? And honestly, the only way that I was able to like get myself to function and some of those times was because I married this amazing man that was able to say, okay, breathe, okay. Let's discuss it.

The kids are gonna be fine, but why don't you take a later flight, you know, and he'd come to me and say, why don't you take a later flight and you can literally get off the plane and go right to the TV show and, you know, make sure the kids are fine. And so I did things like that and I slept on the plane and go right to the TV show and make sure the kids are fine. And so I did things like that and I slept on the plane and I don't know how I got through the next day, probably with a lot of tea in the UK, but you did it.

And so it's easy now to say, oh, you just make boundaries and you just, no, no, it was a mess. It was hard. And I don't regret any of it because I was at every single school performance, except one. And guess what? My kids, I love them. They're brilliant. They have no singing or dancing ability. But I was at every single one of them. You know, as a support of mom. That's amazing and amazing because I like to your point, I really bothers me when people who are very successful like you who who basically are like tight who are tightened in their genre and their industry and they come on and they say oh no it's about the boundaries or this or that like it's not easy it is a hot mess and so when someone's been you know when someone's being honest and real it's very appreciative and so

it was messy basically what you're saying. It was. And honestly, in the beginning of the career, when people would ask me this, I'd be like, oh, yeah, and I did things. I always tried to, I bought kids birthday presents and bulk. I did all sorts of things to make things easier. But I would say, oh, no, you just do this and this and this and this. And then one day I heard someone say it was a mess. And that gave me permission. Wow, you right it was a big hot mess and it's okay and so you know

I that that was just my permission to say you know what I better tell the truth to these people because it's yeah I did a lot of things that made things easier like I figured out how to make dinner for the family literally with leftovers in five minutes. I could do a cooking show, literally not from cooking, but buy healthy things and put them together and make dinner. But somehow here I am and the kids are all fine and I'm close to them and they're amazing humans and I'm really proud. This far into rush hour traffic most people would have rage accelerated at least once, but not you, Lacey, no hard accelerations ever Johnson,

because you are a safe driver. And like most drivers who sign up for snapshot from progressive, which customizes your rate for how and how much you drive, you could end up discount for your good driving. So if you're a Hula dancing dashboard doll, think you're gonna hard accelerate because you're running late. Then your Hula dancing dashboard doll doesn't know.

Lacy, no hard accelerations ever Johnson. Sign up for Snapchat today. Progressive casualty and trans-cubbiting and affiliate Snapchat, not available in all states or from all agents. All right, even in the beauty world or fashion world or that type of space or no, they're like, no, there's three boys. No, no, no, no, no, they're neither of those things.

They're definitely entrepreneurs. And they all have done what's passionate about them. I actually have one of them working on Jones Road because he's this brilliant, brilliant, my second son. He's a brilliant marketing. He just got this very cool title, and he would kill me that I don't remember it, but he does all of our

ad sales, you know, our emails, our website, and it's really cool. And then my youngest son, who is a super creative, is also now redoing one of our websites on a photo studio. They're all doing what they love and what's the other one doing. My oldest one who is incredibly brilliant has built the, you know, but he doesn't do this for a living, but he's built a lot most of the websites

and he's, you know, he went to Stanford and he kind of taught himself coding and he's just super smart. He, you know, he works for a company out of the UK, but they're all board members. They're all part of the new business. And they just add such different things to the mix. And it's pretty cool.

No, it's amazing. Is your husband still involved with the businesses now or did he kind of like take a leave after you sold it and that was it between you know my you know my husband when you know Estee Lauder came in didn't find the need for him to be you know in the day to day and he is a you know he's got a huge business He's a developer and a businessman and has, you know, sports, you know, facilities and all this cool stuff. He's also the one that allowed me to do all the things I'm doing because he's the, you know, he's an attorney,

he's a businessman, I'm a makeup artist, you know. I mean, I'm a creative person. I have the ideas, but I need, you know, I need the other side. So he is my co-founder of all these businesses. And he's the Yen Tamayang. That's really not a great idea. I'm like, uh-huh. Watch me. Yeah, it's important to have that person. It is. No, it is. Not just a sounding board, but someone's, you know, it's important to have that person. It is. No, it is. No, it is. To have us not just a sounding board, but someone who allows you to do what you

need to do, like it is like the end to the end, right? Because I think that again, like marrying well, when I say marrying well, I don't mean like the money part, I mean, very well, marrying somebody who's a great balance or a great like, you into that yang, you can allow you to do things and help you and kind of like make it easier and flow better. Oh, it's honestly, when things are, you know, not as smooth at home between us, you know, we all have those moments. Everything in my life is a mess.

And when things are good, everything is doable. Because you know what, I also realize that my home life is way more important than my work life and a lot of, you know, especially female entrepreneurs forget that. Yeah, no, it's true. It's true. And it's it's hard. It's easy to forget that, right? When you're in the weeds, right? And you're in the weeds. Read the talk about your masterclass for a second because I think it's amazing. So you're the first beauty or yeah, beauty person to be doing a masterclass. How hard was that to get ready for? What was that process like?

It was intense. It was amazing and it was intense. So it was a very quick turnaround. They wanted to get it done like, you know, under a month and thank God I had Terra and my product development, you know, girl I think I had two people, I still have two people. And literally we just sat down and wrote, you know quote unquote, syllabus of what the program was going to be. And I've never seen more production people in one place. They shot it in my hometown at our film and TV studio called 18 label. There was hundreds and hundreds of people. I just really couldn't believe it. There was probably a hundred, but there was so many people and they did such a phenomenal job. And

the most amazing thing, and I had a beyond. I mean, like, from the second I walked into the second I left, there was nothing else going on except me being filmed. And, you know, I'm sorry, you worry about all these things, you worry about angles and lighting, and just, it's a lot to think about and how to make the makeup looks. Because when you're shooting a tutorial with makeup, you can't see what you're actually doing.

So I had a makeup artist that I brought in from the UK on one camera, it's someone else next to me, it was intense. But what also every time I will think about masterclass, I will think about this, that the night before I was about to shoot the masterclass, we welcomed 20 people of one family from the Bahamas that lost their house in a hurricane and had nothing. No clothes, no place to live and they came to our house and literally spent, you know, two weeks living with us. And then we helped them find temporary housing while they were getting back on their feet. I mean, there was a baby, there was kids, there was a grandmother, there was,

you know, Uncle Alester, there was the brothers, there was the girlfriends. I mean, it was amazing. And so, I don't even know how I got through that week because it was, it was a lot of, a lot of stuff going on. No, that's crazy. One of my very close friends did it too, sex with Emily, she did it too. And it was like crazy intense. I remember. But I will remember that looking back, it's probably one of the best things

besides my family that I ever did. I am, you know, because all of a sudden, you've got these people that are from a different place, they're completely different. And now you are in one, you are a family. That's a lot of people. That's a lot of people. Yeah, it was a lot of people. And it was amazing.

Our dinners and our lunches and birthday parties and now they're back in the Bahamas and it's tough because things still are not good in the Bahamas and you know it's tough because things still are not good in the Bahamas. I mean, hopefully they have electricity by now, but you know, how did you find them? Like how that even happened? Yeah, well my, we have a home in the Bahamas that's part of a, you know, part of a, like it's a club, a club where you have a home and when we, our house was destroyed as were many of the houses where we were and this was, you know, the hurricane a couple years ago. My husband and I were just trying to reach everyone because, you know, those are the people

that make the vacation, you know, the guys in the golf team, the guys, you know, who are the chefs and the cooks and the, you know, the fun, fun time Bob and all these cool people. And we couldn't reach anyone because the phones weren't working. And finally, Steven reached someone and they see him and said, how is everyone? Everyone's fine. Mark and his brother Izzy, their family lost their home. They don't have a thing.

And we think they just got to Florida, but they have nowhere to live. My husband said, well, they could live with us. So, okay, great. Mark and Izzy want their whole family. My husband said, well, they could live with us. So, okay, great. Mark and Izzy want to their whole family. We're like, okay, what was it? Four people? Nope, there's 20.

Okay, bring them, bring them. And honestly, it was incredible. They came here with nothing. Zero. Unbelievable. Well, you're doing the masterclass of all things on top of it. Did it, when you did the masterclass, did it elevate any,

that did it sell more product for you? Did it, I had no product to sell. Didn't you create the, oh, was it, was evolution 18, not of it, not of it? No, I didn't talk about evolution 18. So the wellness brand, it was, it was a makeup. It was all about makeup. Right, but then you're now more visible, right? Because everybody's doing it. And now everyone's Googling you and they're going to know. Yeah, you know what? Look, everything that you do has some kind of lift.

You know, every podcast you listen to, every panel you go on, every, you know, Wendy Williams show. It was it. Yeah, and you know, so yes. Did Yeah, you know, so yes. Did you do Wendy Williams? I did. For the launch of Jones Road, it was one of our biggest sales days.

Really? Oh, yeah, she's got a big audience. Huge. Huge. Yeah, huge audience. That was really good. That's great. So can you just give us, and then we can wrap it up, I know you've got to run soon.

What are your daily habits? I mean, what do you do? What's the day in the life of Bobby Brown these days? Well, you know, it's funny. Every day is different, which is what I like, but I'm trying, I actually have a life coach that I hadn't seen in a year and a half and I just called them to come over

because I wanted to talk about some of those things that I'm having trouble going back to my good habits. And it's time. So my normal thing is I wake up because I hear my husband and the two dogs get out of bed at like six o'clock, sometimes 5.45. And then I drink two glasses, one to two glasses of water. I head downstairs, make myself an espresso, and I go sit and read my iPad, the newspaper, the Instagram, emails, and I do that for about an hour

and sometimes an hour and a half, and that's not good. I want to exercise. So I want to get up and exercise. And so I'm trying to change some of those habits. But I like to exercise first thing. I just am not the person that's going to come home at, you know, five o'clock at night and say, yeah, let me do a yoga class. Yeah, let me do this. So I either walk a lot or I've just started doing weights. I stopped doing weights for a while and it ain't pretty. Yeah, no, weights are so important.

People don't realize that, especially as we get older, because it's how you build the muscle mass. Yes. And so then basically, what made you kind of stop your normal good habit routine and kind of transition into this other thing? Was it just... Well, I think, you know, the pandemic,

the, you know, everything was taken down a bunch of notches. I've got, you know, we go back and forth between two different houses, you know, we've traveled a bit, we drove to Florida, we flew to see my son in California. So we've done, you know, some of that stuff. And so getting on the same routine, I'm someone that it needs to just be easy and fit in for it to really take hold.

To other people, they'd say, oh my god, your habits are perfect. You're doing all the right things. But to me, I know there's an hour there. I could read the paper and do it for a half hour and then spend that hour exercising or getting ready for the day. Right. Well, that Instagram's a time stock. I don't know if you start with that. You can be on there for hours. It's a rabbit hole. Yeah. And that's why. So it's like dangerous in the morning to do. Yeah. No, it's true. And I know. So I'm not, I'm working hard at getting back to drinking more water. I just put a buzzer on my phone, you know, so trying to...

Well, you know, have you heard of this one? The LK? That's really good. What is it? It's water, it's black water, because it has something called Fulvic Minerals in it, which is like a detoxifier, and it's good for your nutrients or nutrients. I am one of those people that literally will buy any of that stuff that someone tells me works. It's really bad.

No, it's delicious. Yeah, it's like, well, this one's flavor. You could buy them flavor, or you could buy them like plain. But I hear what you're saying. You're saying if someone says it, you're like, you're a sucker and you'll go buy it. I'm a sucker because I always think, wow, I would like to feel better. I would like to look better. I would like to be better. I'm like, oh, let me try that. Yeah, yeah, yeah. No, exactly. Well, I could you said the water thing and the reason why I even brought it up is because I also hydration is for your skin. I know number one and I hate water. So I have to figure out ways to trick myself to drink. and I hate water. So I have to figure out ways to trick myself to drink water.

So I have all these like cookie things that I do. And then I drink, I forced myself to have a couple of, well, this is flavor, so I drink it, could it taste good? But I know that water thing is, it could be tricky. So you have to. I put Himalayan sea salt in it because it helps with electrolytes. Yeah, electrolytes.

And then there's a taste to it. There's a taste. So you're able to get it in. And what I try to do, someone gave me this tip is, if you use a straw, it goes in easier. Yeah. But every two hours I have like, you know, a dinger that says, drink water, drink the whole thing.

Don't sip water. Yeah. Drink it and be done with it. And you know, the sipping doesn't work. So what also works when you work out, because you are naturally gravitate to water, which is why it's important to drink. If you do it first thing in the morning, you get a lot of hydration now. Yeah.

And then it starts the day. So, and honestly, I have a treadmill. I have a peloton. I have no excuse. Right. Exactly. Well, I mean, listen, maybe it's good that your life coach is coming over. Yes.

He's helping. He's going to help. What do you eat? What kind of food are you giving me? What you eat, what you like, what time you start the day with work or you're just constantly working, dabbling over. Yeah. I mean, I constantly dabble, but I get to the office at 10 and I usually leave around

four. Lately, I've been staying no six. I don't know why, but usually about four. My commute's three minutes, so it's pretty cool. But, um, but I usually,, like I've tried intermittent fasting, every time someone tells me how great it is. I have to try that again, but I just can't help, but I get hungry, my stomach rolls.

So I either do a protein shake, and I do my chocolate way protein under evolution 18. It's delicious. I do one scoop of that that and one scoop of the vanilla and it kind of tastes like a Milky Way. It's really good. Oh, I should find that. Yeah, and then I throw frozen kale or frozen spinach,

some zen basil seeds for fiber, and I've just started putting some more fat in my diet, cause brain health. It should fill me to lunch. So we feed everyone in the office lunch. One of the interns every other day goes to whole foods and makes a spread.

We've got four or five different breads, healthy breads, we've got different vegetables, we have turkey, and tuna, and chicken, and people make their own sandwiches. And by the way, it costs less than takeout. And everybody just makes their own with their in the mood for. And it's healthy. Can I come by for lunch today? Yeah, and it is.

And it's healthy. Yeah, so people are doing the healthier lunch thing. That's amazing. Wow. I'm going to stop by for lunch next time. I'm around there to have the healthy lunch with you guys. And then dinner is a vodka. And then daily exact. Exactly. I'm going to say vodka. Yeah. I go through your, that's your drink of choice. Yeah. That's my drink of choice. Yeah. I try. I do tequila sometimes, but vodka is, you know, and I'm trying to do more like four days and not five,

or seven. Yeah. Yeah. Well, it's really hard. Like once we get off that wagon, it's very hard to get back and like ring it in. I actually have one more question for you, I kind of forgot about it earlier,

but of all the brands, I feel like we were staying even earlier, all these emerging brands, all these beauty brands, they're tiny little, even indie brands. So this makes me... Would you see that there's still maybe a gap somewhere that people haven't covered yet or is there a brand or brands that you actually really like that you think are really good? that you actually really like, that you think are really good. You know, I wouldn't have gotten into the beauty business again if I found exactly what I liked. So I have a lot of friends that I support that are founders, that I have some brands that I mentor and I, you know, there's

products from each of those companies I love. I don't believe that people only use one brand. I think you know, kind of pick and choose for different things. So, you know, there's many, many brands out there that I really love. There's great hair brands, you know, and I've, you know, I'm like one, give me one. Like crown. Like crown is a grape brand that makes these amazing conditioners and brushes. There's the way by Jen Atkins. Oh, yes, yes. Oh my God, it smells so good.

There's a good one. All the same. All the same is good. Saves my hair all the time. And I know there's more I'm missing, but, you know, so, you know, I'm a very simple beauty person, but I love trying new things. And August, August, I just beta. I don't know if you know that.

That's, um, it's a skincare and it's a very expensive high end cream that literally changed my skin. So I was going to say more than beauty because makeup is, you're the queen of it, which is your stuff. But in skincare what would you say for skincare is it August spider yeah August yeah Augustine August I never say it right and I I recommend it all the time but it's August beta August status beta I always mess it up because my plumbers name is August stita so it's Augustine beta Augustine well I'm gonna Google it and I'll follow it. Yeah, I mean, thank you for that.

Yeah, it's expensive, but it's worth it. It's worth it? Yeah, it's worth it. You won't be buying all those other, like, you know, this cream and that cream. And I make, yeah, I make moisturizers in Jon's Road a clean, very simple for dry skin, but I wear this underneath it. How about serums? I'm not a giant serum guy.

Most of them are sticky. Yeah, and I don't understand why you need it. I mean, okay, it's good to know. So I shouldn't have people othering with the serums. I, people swear by him. They don't, it doesn't do it for me. But you've got skin, so I think that,

that can also be genetics probably. It's genetics and it for me. But you've got skin, so I think that can also be genetics probably. It's genetics and it's from laser. I mean, I don't get injectables, but I get laser from time to time. Which one do you get? I get the ones that don't really, you don't need recovery.

I don't get those intense things. I did once have althera and it was so painful. I did once have Altera and it was so painful. I heard that's really hard. It's so painful. I heard. And it's really expensive, I got it for free. I wrote about it on Jess Bobby that I didn't know if I would do it again, it hurt so much. Yeah, you know, but.

That's what people said. Yeah. But, you know, I did notice a little bit of lifting. So it's so work worked, but just hurt. Yeah. So which ones are the one with no recovery? Is it? I think there's one it's called pico. Yeah, there's one called pico. There's clear and brilliant.

Pico, those are good. I mean, you know, I'm writing this. I'm taking notes at my own podcast. I mean, thank you. Well, I think I mean, listen, I took up 10 of your time and I think this was, you know, you're great. I mean, I learned a lot about your way. Thank you. My pleasure. Where can people find you your products? Give us a little bit of like, you know, plug where they can find what? Sure. Well, they could find me on justbobby.com.

Literally, it's just Bobby D-O-T-C-O-M. When I launched the new brand, I took out Brown. So it's justbobby.com. I have a podcast that is called The On The Beauty. Yeah, Beyond the Beauty. And this season was all about interviewing female founders of Beauty Brands. And you can also find JonesRoadBeauty.com, all about the makeup and evolution18.com.

And then of course there's the George Instagram. Yes. You have a lot. Wow. Well, it's been a pleasure and I appreciate you so much for taking the time. Same here. Nice, nice to we inspire you. This is your moment. Excuses. We're having that. The habits and hustle podcasts, power by happiness. Hope you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self-improvement podcast network. Okay, so I wanna tell you a little bit about my show.

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