Habits and Hustle - Episode 138: Saeju Jeong – CEO and Co-founder of Noom

Episode Date: October 19, 2021

Saeju Jeong is the CEO & Co-founder of Noom. Starting with failing to become a doctor into a heart-wrenching story about his father’s early death that then propelled him into a move to New York where he stole lunches at Google and later stole engineers to join his incredibly successful weight loss app, Saeju is here to talk emotion and details. Not leaving out his partner, Artem, Saeju attributes the success of the company to the success of their friendship. Sprinkle in some details about owning a metal record label, having therapist-lead Co-founder meetings, and giving away the wealth of his first business to his mother to show his care and resolve, I can honestly say this episode is incredibly charming and you’re going to want to hear these stories. Need help with interpersonal communication, especially in a business setting? Want to know the perspective of a weight loss company that focuses most of its attention on behavior and mental health? Give this one a listen. Youtube Link to This Episode Noom’s Instagram Noom’s Website October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 Learn more about your ad choices. Visit megaphone.fm/adchoices

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San Antonio, Texas. Hi guys, it's Tony Robbins. You're listening to Habitson Hussle, Fresh It! Today on Habitson Hussle, we have Seju Jong, who, if you haven't heard of him, is the co-founder and CEO of the massively successful weight loss app, NUME. NUME is very different than all the other apps out there because it's a psychology-based program that it empowers you to make healthier choices by better understanding yourself and your brain. And really why I wanted to sit down with Sage Ew, I wanted to pick his brain because Yes, the program is extraordinarily effective, but more than that, he built a company that has really dominated in an industry where fitness and wellness, it's such a saturated marketplace and he really does, NUME does shine through. They recently raised another $540 million,

which makes this the largest ever VC deal in the global, mobile, and digital health space. We talk all about his philosophies personally and professionally, and we discuss how you really build employee morale, how you can really pivot in your careers. He's a serial entrepreneur. He was a heavy metal, I still is, a heavy metal, just lover, and had a record label in South Korea for heavy metal. And then sold it, moved to the US, and him and his co-founder had to do many iterations of

NUME to make it to what it is today. So it's a story about not just resilience, but of also just constantly taking your idea and continually to grow and grow and dominate when you have so much other people in the space competing with you. And, well, you'll listen for yourself and let me know what you think. Enjoy. Today at Habitson House, we have Seju Zhang, I said it correctly, correct? Yeah, beautiful, correct. Thank you. correctly correct yeah beautiful thank you who is the founder of new which is in my opinion one of the greatest health wellness behavioral apps on the market

that's been and so he's gonna tell us all about his journey what makes new special and the growth that they've had is just extraordinary. So and your background is extraordinary. So I'm really happy to have you on the podcast. Thank you for being here. My sister, I don't think for him is a day, Jennifer. Oh, it's my pleasure. So like I said, new is interesting because, you know,

you guys have been progressively getting more and more traction, more and more popularity. I've known about you guys for many years, as I've told you before. And I'm glad that the whole world is kind of now on board. But, you know, in 2019, you guys have what, you're $200 million in revenue. In 2020 with COVID, you were at $400 million in revenue which is insane. And from what I know, I know you guys don't disclose

your subscribers and downloads, but I think aren't you guys like, basically like, crushing everybody else by the millions? But I think aren't you guys like, basically, crushing everybody else by the millions? Thank you, Jay, for for the incredible comments that I can tell the new has been growing very well since 2016 that when we launched our new version that the currently available for a holistic approach and a behavior change platform that deliver better weight management products

we we were very We are very thankful that company has been growing well and this is testimonial. There is enough problem related to lifestyle management and weight management so We and also COVID-19, I think during the COVID-19 time that people were looking for how to pray their over-lifestyle and also seek for pro-actual invests in adopting health care behavior overall. So noon receive more benefit, and we are very thankful. We want to make sure that we invest more to build a greater product that we can help many lives to form a healthy behavior.

That's our compadmission. That's why we are here today. Well, so then let's talk about it for a second. So why do you think makes new different than every... Because this is a very saturated market, weight management, weight loss, health wellness, there's so many apps. I've told you before I even had it,

I was, I've found it in that years ago, got acquired. And since then, I actually wanted, I was going to do another one. And when you look on the market, it's so daunting because there's so much competition. There's so many things to choose from. What makes you guys different than all the other apps out there? We use psychology to build a behavior change platform. What it means, we found a company in 2008 because we had a good humanity and empathy to all mankind.

Our fellow MacroFounder and I, we were looking for how can we apply scientific approach to healthcare issues and use technologists to get the service and touch a lot of lives to help them to get healthy. That was the beginning. And I will get you, Jennifer, your question. We peep up a few times since we found the company, it was more 15-stream product in the beginning and color accounting product.

And we learn weight management product, well, weight management is the best way we can tackle the population health issues, and that's why we chose weight management. But the way, make new and different than the other players, that we need to tackle the root cause of problem. We need to also help our end users to learn why they cannot, they could not have built a healthy habit if they had a hard time. So we pay attention to why not only how.

So we use psychology and know we approach with the behavior change because that's why you can holistically form a healthy outcome. So that's the way that NUME has been differently built a product and receive a lot of good support. So mobile platform is the way we scale the service, we use technology to learn the pattern, how we help our end use build better have it, because behavior change is simply difficult. By monitoring and learning from many cases, we have a better chance we can help the other next numerous and that is our know how. They use technology by observing and monitoring and practicing better. We put with a human coach that who is passionate about helping others, that is the new triangle. Okay. Okay. So, I, uh, that's what I love about your approach.

There's a much more of a behavioral change, psychological element to it than just calorie counting. But how does it do? Do you have like a bunch of, how, how does it work? Like walk me through how you help change your behavior. I know you have 3000 coaches, right, working for you. Correct. Right. All right. I know you have 3,000 coaches working for you. Correct. All right.

All right. How do you work? So when you just start a program, then we learn about why they're a goal and why is there immediate health issues. And we want to learn their goal. And we provide it back to them. That why is there ideal program

that how new can help the end user if we call it numerous, numerous can learn about four pillars, diet nutrition, 15 exercise, stress management, sleep resting, very important. And we don't just don't acknowledge, we apply psychology, we apply in the psychology way that's how we can help them to understand why they had hard time and how this time is a different play because as we change their overall behavior they can adapt healthier lifestyle because our goal is we want to end user our numerous, can adopt healthier lifestyle, which is designed for long lasting. So we can get away from all the bad diets.

That's the way we design a product. Now, we have a human coach that passionate and empathetic people in full time. And we have highly well-trained our coach, and they want help those end users. Same. We empower technology, so we use our technology to empower them that way, they can scale the service to many more

and provide the best service to end users. That is the way they can motivate them, they can guide them out our end users, because simply the empathy cannot be made up. So that's the way we put, invite the human coach and use technology to scale the service. So that's the way we, day by day,

we form a better habit and help our end is build the strong four-pillar and again, diet exercise, stress management, sleep. Slowly, slowly, but surely they can get a better healthy habit. And that's the way we deliver a great outcome. Okay, so then you have all these coaches. Now you're saying they're full time with you guys, right? So, okay, so let's say I subscribe to your app, right? Do I have access to that coach 24 hours?

How does it work? Do they put a program? Like, what's the process? So we provide a goal specialist. So it's not like an immediate, like, it's not like 24-7, like the core center concept. The coach will be assigned once you are ready to take a program. And then the coach will guide you

that will help you to step the weekly goal and hold accountable and motivate you and help you and also suppose to be, any suppose to be that information needs further than the program that we provide, then the coach right there will assist you that help you to get there. So weekly basis we provide the new goals

and the coach will respond within a day and support that and change the program based on your progress and the coach will answer questions and provide information, follow the information as you need. That's the way the coach is interacting with our end users. Okay so that sounds like a lot of accountability to me. Right? Correct. Yes. So where's the psychology part? So let's say I want to lose 20 pounds. Right? And I have a coach who keeps me accountable, has my program, is what does the coach have a psychology background? Like I'm just gonna understand. Is it more of a psychologist or a trainer or?

So psychology is the way we help our end. You just understand the relationship of food and the difficulty of building the healthy habit. So coaches are well trained. They don't necessarily need to have a psychology background. Most of our coaches are a bachelor degree of psychology, but it's not mandatory requirements, or we try to become a the lifestyle coach and they help

they guide our end users. Hold the countability is one of the value, but it's not the major reason why a coach is there, because noom is kind, and we want to help our end users to form a healthy habit organically rather someone's dream side is the ending and our users. That doesn't work that way. So I'll coach you right there to make sure that someone is taking care of your progress and why to make sure that you stick with the problem to build a healthy habits and be

there. So that's important that someone who has a passion and has done that before changing behavior right there will take care of your journey that matters. So that's the way we approach. Rather, our end of the new world is kind of asking every time what they eat or because our program is very robust anyway. So program is customized and provide a program based on your status and how you engage that or coach it right there as a little bit of coach. You are in the driver's seat, coach is not going to drive your car, but coach is not going to be guide you and help you. Yeah, so in me and the growth has been like you said, like it's been, well, it's been happening

very progressively anyway. So, I mean, why do you think, do you think it was because people had a much more, when COVID happened and it doubled in terms of your revenue? Would you think it was just because people were much taking more life assessment and what was happening with them? And you guys like, like what kind of elements do you think kind of played in as a company to grow like that? So for that many people to know about you. I mean, like I said, when you go on whatever you go to download an app, how did it, was it more referral based?

What do you think it was? So the news approach is the way we launched our services, utilizing behavior, changing platform. And also we obviously use mobile platform application base. And we invite a human coach rather just tool or Application and second tool, right? So it's a very holistic approach and we are the pioneer of the behavior of changing Platform and we are now a category expander and I think we were lucky in time timing that not because of COVID-19 Prior COVID-19 company knew was growing very well thankfully

Prior to 2019, company knew it was growing very well, thankfully. What happened was our observation is, first we also addressed our service through the marketing channels, but users, the market was looking for the service that is working for a long last result, right? And people are looking for how to equip a higher lifestyle quality, let me give you example. Like, it became a very trendy now, like people wear the athletes are daily basis. People are looking for how to eat healthy and people are looking for the general lifestyle quality, right?

And they pay attention about what is the good quite of life. People are looking for more work-life balance and COVID-19 time, the civil life COVID-19, the civil life of COVID-19 is people are now re-evaluating why is the pride to be on life, right? Family value, and overall health value. And the mountain health care is also became a quite important matter. Pillar of the health, when people talk about health,

mostly physical health before, but now people are aware the mental health is Very important also a lot of people are used now looking for how to have a better sleep in order to recharge and Provide enough rest. So that's all part of the Advanced change in terms of overwhelming health sector advanced change in terms of overallness and health sector. So the way NUME approach has been well received by millions of user-based, because they are simply looking for what service would be working for long-lasting, delivered, long-lasting results.

And also, which service is developed by, approached by science, right, the fair diet, because unfortunately, a lot of weight loss market has been, there's a lot of stigmatized experience by the service did not deliver good results or they could not fully build a healthy habitat can last for a long time. So it had more burden in their lives. So I think

it was a time that people were looking for and knew was the designed scientific way. So a lot of you just appreciate that. That's why I think new news growth has happened in the last six years. And so yeah, I mean, I understand that. And you know, let's just turn the tables a little bit on you for a second because you're a very interesting guy. This wasn't you worried you were in South, you're from South Korea. And you were in the, what didn't you find? You found it like the first heavy metal record label, right? You love heavy metal, and that was your thing. I do. And how did you make, like tell us a little bit about your story

from that pivot from heavy metal to wellness, you know, tech, you know, or health or weight loss, technology kind of extraordinary. or health or weight loss, technology, kind of extraordinary. Like how did you kind of move from, no you're welcome, how did you move from one to the other? Thank you Jenny part. So my story starts from South Korea.

I was raised from a server of area, at school, Yosu, is a southern part of South Korea. And my father was medical doctor and my father operated the hospital with the other my uncle's brothers of him right and they're all doctors and so my only memories were all like I was playing at the hospital and exposing enough about medical doctors family the story and when I went to school I failed to go to medical school I I was planning to go to medical schools I can succeed his legacy envision is. I was planning to go to medical schools. I can succeed.

His legacy and vision is my father wanted me to become a doctor as well, but I couldn't make that happen. So I felt very bad. So I went to school. I followed. Why did you not like it? Did you not want to be a doctor? Are you going to get into medical school?

I want to become a doctor, but my, probably my SAT score is not strong enough. I don't want to share a call on that. That's a reality. but my, probably my SAT score is not strong enough for a month or so ago. I don't want to share a quote on that. That's a reality. So I feel bad to my parent a lot, but my father told me, it's okay, pursue your passion. And then I followed my past, which is, have met a music, I love,

matter of fact, doing this, I have met a music. Still, I love have met a music. So I, there are. Who's your favorite? Who's your favorite? My favorite, Jennifer. It's a Metall. So, I, there, who's your favorite? Who's your favorite? My ultimate favorite, Jennifer, is Metallica, is so damn, is incredible band, is a great music, great performer, and tenor.

Metallica is my ultimate, like always, go to a band, and I do this a lot recently, have met a band as well, but you don't want me to speak up, I haven't met all the time about your past, hope for your past, so so then stuff like that. Why not? I think it's very interesting. I like talking about this, the kind of stuff I like to talk. I love how people say that. I do love having metadigial love. People ask why and I have no answer. I just love it since I was at a limited school.

I still love that. I listen to a medal every day. So, and- Wait, wait, who are you listening to right now? Oh, wow. I just listened to like a Pantera. It's a classic heaven metal band. Yeah, of course. Pantera is a great band. It's just like legendary good.

And- Do you listen to like deaf leopard and iron maiden? Oh yeah, absolutely. Oh my God. Of course, my Friday like even like the my background music. For sure. But- That's hilarious. I used to, by the my background music for sure. But that's hilarious. I used to, by the way, a little side note here, I used to love Death

Flappard. I love whoresome sugar on me. I love lovebites. All those songs were like, I love them. Still good. Still good. They're still great. They stay whole time.

They're still great. Oh, it's a very good, it's just like Beatles, right? It's a great music for sure. So, yeah, I mean, maybe not exactly like Beatles, but, you know, a close second, a close second, maybe, okay? Dagger to me, but it's a great music for sure. So, I love having met a new job, I followed the passion, that's how I found Co.A. is 19. So, I went to school, but I didn't have an interest to follow the curriculum. So I found the company and I had a medal beginning I distributed music and then I found the

record label. It was quite good, successful to guys. It was. It was quite successful, it was good. Because people who don't pay attention to having metal music so people don't know, people don't think it's a market, but like, they're like a lot of mania, right? People spend dollars, people work hard to buy the metal music CD by the time CD and LP. So, 100%. I totally agree with you.

I used to work for a record label, so I know this very well. Yeah, so. There's a lot of people who love the post-beaytona, they just like devote everything, right? They totally spend a lot of time and money because it's important, music's their life. So did you, then did you find any like great heavy metal bands in South Korea? And are they still around? Are they making tons of money now? Like what's happened to them? Yeah, they are still there.

And I sometimes check over YouTube and watch their concert. It's looking pretty good still there. But I don't think they're making total money. They didn't make total money by then, but still saying, but they follow the passion which is also horrible. I actually introduced a lot of European ban to Korea and European and Mac and Ban to Korea by the time,

to have a ban, you know. Wow. So is that label still around or is it gone? No, it's gone. I consolidated with our competitor by the time, by the time that I came to United States. I consolidated that. Did you make any money off of the library? Yeah, I made a pretty good money to that, and it was a pretty good business, Jennifer.

Really? How much did you make off of that? A few single million dollars. You're pretty. Wow. And you were young. How old were you when you sold it? I was 20, only 20s.

That's incredible. How old are you now? You're like 11 right now. How old are you? I'm pretty good. I'm like I'm only 40 now. You're 40? Oh my god. Well, what would your skin looks fantastic? Are you you must have a great skin regimen. You look like you're like literally like 12. I mean, unless this is a great filter, you look so young. No, I used to know.

You used to go there you go, exactly. Thank you. All right, so now we got that part out of the way. So then how did you go from, you sell your record label, heart, your heavy metal record label for you million or millions of dollars, you moved to, why did you move to the States then? What was the reason? Very simple. So I always felt like, so you know like when 20s like they're looking for the career path at school at school right so I had the question

that I didn't prepare at all I was pre-made kind of like I need to follow the medical school and also become a doctor and let's see that our family business is a hospital but as soon as I I failed to go to medical school, my life became like a reset. And so I had I remember my 20s were quite like bumpy because first of all, I love what I did, which is having metal record label and distribution and I was busy for run the vision is learned that the only only version of that experience and all that. So I was occupied for work, but I felt like, oh, it's like, at the end of the day,

I felt like a little emptiness, you know? Like, where am I going? That was a big question I always had. I was busy, but I was not fulfilled. And that was strange. So I could fulfill my skills with a lot of work, and I did enjoy that work, but again, the emptiness was like, it gets snowballed.

And the work I remember, I was 21, and my mom called me, and then I realized that something's wrong because my mom's voice was like, I did like different. And then she said, like, father is sick. So gotta have family, family discussion. Oh my God, mom, we never had a family discussion. What do you mean?

And then don't tell your father is sick. And then we need to sit down and talk. And then I was like, oh my God, this is not gonna be good. And then we learned that our father got a terminal on cancer, so we don't have much time left. So that completely changed my life perspective, meaning that the way I see the world, and I was lucky enough that I could spend some time with my father before he passed away. So that was kind of golden time for us.

And I had a lot of discussion with my father and my father helped me to set the priority of my life. Why, why we are here. All those special questions I had because as a man, my father was prepping for departure and as a young man who is prepping for the future, right? So it was kind of very interesting the moment of overlap. So my father gave me the best lessons and his perspective of life and I observed as much as I could because I loved my father and also I was curious about the life. So for instance we had a multiple the chance to discuss about hey dad why why people die why we are here you know their questions why why Why do you have to leave first?

Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? Why do you have to leave first? and he, at the end, he barely breathed because the lung cancer symptoms, he couldn't eventually ...

So, he was quite powerful conversation. And then, he passed away and now I was in the army because our Korean men have served for the country and then the army experience was very good for me to Donnie's because I need to follow the manual and protocol as a soldier and that actually helped me to clear my head because once my father passed away I had a lot of questions. Why my father? My father helped so many lives as a good doctor and my father was very healthy. But why my father has to be taken. And I have a lot of questions, I think. Just over the questions.

First, how old was he when he passed away? He was 51. Oh, so young. Right. So he didn't even have a great hair, so it was not easy for us. And then one day after my father passed away around a year and after, I just feel like something that I would never ever figure why he passed away, why it has to be him. But I ran into my father's shit left a very strong comment that he said, he was very, he said, it's okay that I leave only because my only departure will make you very strong, so that's what he said.

So don't cry. I know this is very abnormal like events, most of the fathers stay longer than like probably me. So he said, this event will make it very strong as finally said. So that part is my last gift I can give it to you. But what made me feel very difficult that I need to admit that I will be gone that I know you will achieve a success and how you will achieve success I don't know but I know you will do that but I wish I could be there, but I will not be there.

So that made me feel very difficult. And that really like, it was really heavy in my heart. So a year after I thought about, like, rather I seek for why my father, let me use this energy to figure what I can do. Let me accept to you, Jenny Park. I spent a lot of my energy and I was in the spiritual, like soul searching time, over a year, why, how, all that. And then I just work a one day and wait a second. I will not be able to answer that question, but why don't I pay attention that how I can do better and do unleashed my potential and do something

good for the community because it's simply nice. And then, and then I knew that I need to get out from South Korea. Why is that? Because when I did the first my business, I realized the world's so big and my business was good. But I really saw the glass ceiling of the business. What that means? As you ask about what have metal music in Korea? Good. Good question.

Why is that? There is a certain, like the fans in South to listen haven't met a music, but it's not maybe like be key now that I can continue to grow with their own marketing So I realize two things is limiting my Opportunity to grow the more one overall the market and number two talents Because a lot of talents, but I can only access to Korean, in Korean. But I know all the full field of the great talents, diversity is the beauty. That's how I chose New York City. Why is that?

New York City from my perspective by the time, and I think I was right, is a center and capital of international city. It's very powerful. A full diversity, and I somehow I had a belief that if I come to the United States, New York City, I mean, you have to stay overall, but New York City, I feel like I can start a business with no prejudice behind, I can start it, and if I put my good effort

and I can do something good with no limitation. That's why I can't do anything to satisfy." Blazing deals, balance options. It's Hot Grill summer at Whole Foods Market from June 14 through July 4. Fire up the grill with quality cuts at the best prices. We're talking animal welfare certified meat. Check out the sales on Bonin Ribbon, beef kabobs, and New York strip steak. Round out your barbecue with plant-based proteins, slice cheese, soft buns, and all the condiments. Plus, sales on fresh strawberries, peaches, and more. Don't forget to pie, either.

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Wow. And then, so, was new your idea, or did you have... So, it was your idea. You came up with this idea, and then what? How did you make an idea become an actual reality? Very good, Jennifer. So, two thousand five I came came and I met my co-founder through random dinner and I fell in love with him, literally fell in love with him for a series. Number one, very

sharp man. Number two, very humble. Number three, high integrity, very honest man. So I met him again and we got clicked. I Like, wow, what a great person and we became the best friend right away. And we hung out all the time. He was the tech lead at Google map by the end of Google. And then we discussed, wow, his name is Art and Pedacle, Art and Manine. We hung out all the time every week in it. It's interesting. The Silicon Valley leads a lot of technology companies are changing the world, literally changing the way we interact with all the services. But what about healthcare? We had the general questions, young people. We spent so much dollars and like 18 or 19 pounds of GDP go to healthcare in the United States, but over service experience kind of like question mark, right?

And we spent so much dollars yet, we don't see the great progress overall in like crime condition management and the obesity rate, all that. Why is that? We had a simple question. And then we had a very naive, but the bold comment that, because, first of all, the healthcare

is not paying attention to the preventative way, it's more seek care, which I learned from my friend. Yeah. The more true, a lot of service providers are not paying attention to patient first end users because service has to be developed for the stakeholders and there are so many stakeholders in healthcare so the product might not answer clearly well to end user experience. So we had like aha moment, Artem and I had an idea. If we pay attention to an

user experience and deliver great healthy outcome, then the great pigeons will follow. We were naive, but we believe in that and still believe in it to be honest. This is our business philosophy. What year was this in? This was now 2007. 2007. So you guys had this idea in 2007 or you had this idea. Okay. And he comes from a background of Google, obviously, with in the tech world. So one thing that I was going to say is, did you find a partner also besides integrity and humble and all that, who had characteristics that balanced out your strength.

So you guys complemented each other's strength. Absolutely, Jennifer. I had to, I had to. That's my biggest truth, because I'm a man who has a vision and an energy to drive that, but I need a lot of great people. And I'm very hungry to invite more great talent and new. And Artamore's good start.

And Artam became my brother, Vision's partner, and he's very hungry to invite more great talent and new. And Artamon's good start. And Artam became my brother, Vision's partner, and he's very mental to me now. It's amazing, amazing, smart and gifted man, very, very smart and computer science background. So we do complement each other. And so he started with ideas, we can build this technology. Okay, then we start the business. We start the

business. That's no. So wait, so what was your strengths? So what if I were to add, yes, and don't worry about not being humble, I'm asking you for the podcast. So I need to know. So he obviously brought in the tech side, the understanding of the backend, understanding of the back end software. What was your strength? Was it vision, strategy, marketing? I would say most importantly my transfer was I committed first. I started it. I started. Okay. So I started. And so your idea, your concept, your idea? Yes, the thing is it's, it's a seal to say it's a my idea, which was ideas, but we had a concept, but someone has to start and double-stay me. And I started it.

And I found a company. How? How, so give me, what was the step one? So you have the idea, you're like, okay, I want to do a weight management company that has behavioral change. I have this friend who is a great guy who has a great background. Okay, now what? Do you go out and raise a million dollars?

What's the next step? Now I understand why you're looking for change. Let me go on to the deeper level for you and for your de-audio. So yes, I literally started and found the company of I use my the room. I was I had a roommate and I registered office as my room is office. And then the I followed the the lesson from the books called Good to Great is written by because it's a great book by the way Jennifer you know that book. I read it. I love it. Yes ma'am. So like the book said which company

last more than a century right? 100 years right and those company has one similarity they don't build a business based on the ideas right they build the business based on like what the good people can build, change the world, and that was our approach. So we did not come up with, oh okay, we have weight loss idea, weight loss technology, so let's find a company. That's not the way we found the company. We found the company with very high level commitment. We are going to use technology that approach by science to figure how we can help many lives. Use technology to scale the service make it affordable. In healthcare, that's it and we found the company and

I decided to rate capital. By rating capital, I need to also have a business plan and a prototype product. And Arton was moonlighting while he was working for Google for two years. And then he fully committed after two years. And then he fully joined and he became a confounder. So if I strengthen my strength is like a persistence and a regularity, a regularity that I could, yeah, yeah, exactly. I could have done that. And over two years, it was not easy to be honest

if I just self-reg myself. Because a lot of people are asking me, my family, my mom, my sister, my friends, and everybody's asking, what are you doing? I found a company. So what is that? I am figuring it right now, right? The product. and everybody's asking, what do you do? I found a company. So what is that? I am figuring it right now, right?

The product. And the investors, they don't want to even meet me because they don't have to. So they're always very typical time. You know what's amazing is that, I come from I'm Jewish, right? So I come from a similar background where a lot of people in my family are doctors or lawyers and that was the path, right? So I come from a similar background where, you know, a lot of people in my family

are doctors or lawyers, and that was the path, right? Like, you, to be successful, you must be a doctor or you must be lawyer. Yeah, right? But, you know, you took the, you took the path of least resistance. Well, you took, and actually you did not. You took, you were like the black sheep kind of. But you've had, you know, you, but you've had such success. I mean, what is your family saying now? Like, NUM has been like, I know these numbers may be a wrongish or maybe they're not 100% accurate, but I heard you guys were now evaluated at around like

three or four billion dollars between three and four billion. You're not public, I know all that, but I mean, what is your family saying, but what is your mom saying to you now, right? Because that's way more than any doctor makes by a long shot, right? It's interesting because I actually get the questions

from friends and it's interesting because my mom's still called me baby. Yeah, of course, you are her baby, probably. Exactly. I'm a father now. I get married and I have my children of my mom. Literally called me baby because that's kind of how she or custom to call me baby. So she... Are you her baby or youngest kid? So, try and... No, I'm the middle. I have two sisters, but I'm the middle. Oh, that's fun. Okay. But you have... Okay, so try and... No, I'm the middle. I have two sisters, but I'm the middle. Oh. Oh, that's fun. Okay.

But you have, okay, so just, what does she say about your success and like, what does she think about it? She must be so proud. Well, this is very touching, a good question and thank you for asking that. My, this is the way my mom spoke to my father at last year at the anniversary day, right? The memorial day for our father. My mom said, your son built a platform that can help a lot of lives. He's not a medical doctor, but he does seeming to know what you did,

you know, scale the way away and even in global business. So, life is good to see that Seju built his own journey and we miss him so much because he is here so we can have a family time together. That's all. Yeah, I understand that for sure. It's very sad to lose somebody like that, like a parent, so young, it's awful. So your mom is obviously very proud of you. And when you first started, how much money did you initially raise? I couldn't raise at all. So I used my own you initially raised? I couldn't array that all. So I used my own dollar that I had $30,000 and the arch was also put around the similar amount of dollars.

And that was our seed money. And we were. 30,000? Yes. Wow. We both travel lots. And I was extremely frogo to save every dollar but use every possible resources to build

the better product, ideas, and business plan by the time. I still have, actually, at all of this, I printed out our only version of business plan, because it's so embarrassing. So embarrassing, but I printed out, not for joke, because I want to remember day one. Yeah, oh my gosh, I would love to see that. That's amazing. And so how did you then you put your own 30,000 and when did you raise your first round of money and how much did you raise and when did you raise it?

So it took more than like 80 months to two years to raise capital. So obviously I raised capital from like, I raised money from my best friend. Really? Because like angels, you got to be honest. I do not know the words, Angie, masculine, by then. And when I raised capital in 2007 and 2008,

the UC was not well and well-in-known for startup. It was more second-value. And the over-star scene was not well and well-known for startup? It was more second-value. The over-star scene was not like abundant like today. This stage is a lot of great investors and now far more educated. What I did was engine investment, as you had mentioned. I even know the words, but I had to hide the lawyer to write a tone sheet and lawyer told me that it's easier, that's called engine investment. Oh, okay, thank you. That's the way I got educated.

The first check, I received from my best friend from South Korea, and also we got the check from Artam's the supervisor, the boss at Google, and, I got the not a check at first, but a lot of help from people, like an account, tons, free service, you know? And a lot of people literally just like, what help this young poor passionate two men, you know, by the time, and it's a quite beautiful story to Godness. That's really nice. So you had a lot of people offering their free services, accounting.

How about your lawyer? Did he charge you? He charged me, but he charged based on equity and also he gave a lot of projects, kind of like that. So I am sure now, like now our equity might be meaningful at this moment, but yeah, we would say so. Yes, Jennifer. Yes, yes. We know a lot of people are nice. I have a lot of people from many different people. People, I mean, listen, people have, there's a lot of acts of kindness, which are nice.

They should be there, which there was more, but it's really nice when someone is starting out for other people to offer up their services, to help out. I think that's always, it comes back to you tenfold when you do that. What I learned, people, there are many good people out there. And now if I can have a time machine go back when I was at late 20s when I found noon I can tell why people helped me in our town because we were so naive But we were passionate and we worked so hard and

That's powerful. It's kind of negative and I think that why people were able to help because out of empathy It's kind of negative. And I think that's why people will want to help because out of empathy. So some people will roll to check, 10,000 dollars, 20,000 dollars, 5,000 dollars like that, or someone like, I can help you for free. And they literally help for free. And also, literally sometimes they feed me. Do you have food at home? Not much, but take this.

A lot of them. Oh, that's so nice to hear. Wow, that's awesome. And I love that. And I also think it's nice that, you know, what I think what you said is so, it resonates. I think sometimes when you are naive, you have such, when you think to yourself, well, why can't it happen or not knowing what the root precautions and you're just act, it's amazing how much can happen and how much success

can happen from naïve to eat. Like a lot of people get stuck because they think too much of like what can happen, what how it can go wrong or overthink it. But when they actually, you know, not think and they had that naivety about them and they just move and go, like that to me is one of the key principles and qualities of truly successful entrepreneurs when they have a level of naivety to make them to actually

to drive them to move and and pursue. Let me share one story you may appreciate this. I agree with you. That's why I want to share one episode. I never actually share this, but I will share. So I was so poor, Johnny Farmer. I live that I was poor, but this is the way I put it myself. I was probably poor person by the time because way I put it myself. I was probably

poor person by the time because I gave all the dollars that I had that I made in Korea for my first business. I gave it to my mother. My mother was not poor at all, but my mother. I just wanted to show my commitment that your son is ready and I can actually do a good job, so give me a chance. That's how I came to not just stay with the ready and I can actually do a good job. So give me a chance That's how I can do not to stay with the little dollars I can So I was probably poor so I had to do some random work to pay the bill I stayed in the low island North Massapirqua at the basement and I paid $630 per month including utility bill

$630 per month, including utility bill, $630 at the studio. So I was there, and I commute to New York City. Arton worked at Google by the time I just mentioned over two years. And I went to Google and the morning, and I received his art program key, and I worked at Art and Department during the daytime. And then I also did some random work like I saw the fragile wireless plant people that

I could pay like per cell. I think I received $75 per person like that, the voucher from fragile wireless retail store. Verizon wireless, you were selling those programs to plants. That's what I did Jennifer. I also sold like the gardening of the seizure and I sold like 99 cents per pume. I sold this like blind Instructional that like that that's how I get a dollar here and there in a paid $630 per month to survive and learn English, and build my network. And our Tom, such a nice guy, he worked during the day time at

Google and he brought some food because Google provided free food. So he bring some leftover like sandwich and the drink and then we eat together 7 p.m. and work until like one a.m. every night Including weekend That's the way we built our first prototype So one day I met one of my mentor through my mother and he He he fed me over dinner and said so Mr. John say you're a man the CEO, but you are the one you're a woman shop Yes and CEO, but you are the one, you are the one that won't shop, yes, what's your plan, what's your vision, what's your business, all that I explained it, and at the end of the year, he asked,

so can you tell me more time what you do to do in the daytime? Oh, I do some random sales job because I need to pay the bill. So how much money are you making? I usually make like $2,000 more for month after tax. And I just kind of like break a body is not so bad and he goes like you will never ever build a real

business because you know the two make the $3,000 plus more you spend most of their value of time during the day and even if you put 100% you're like focused to build the right business you will likely fail and now you are using your talent which is sell skill to pay the bill and the latest away you are literally wasting your time so how much money do you need for your seven? Oh, I'm a very light person, so I don't need that much money Okay, then for you can you survive $50,000 for year? Oh wow, there's a lot of dollars Yes, sir, okay, and how many people do you need and I explain I need engineers I need the designers like that Okay, I will give you $500,000

But immediately you quit what you're doing Besides that whatever pay attention on your vision and the build it and look for the talent that you need engineers and product people higher and the build it and he gave me 500,000 honors. Wow that's an amazing story. And he never, never wore a check, by the way, for this type of investment. He never, ever, he never, ever gave money to others, someone, but somehow he gave to me. And now he's, he's quite happy with the new and he's my life mentor. But what I learned, the lesson learned from that event, time is the money. Opportunity is gold.

So I was confused. And then I also convinced Artil, Artil, you need to stop Google. Google is paying him well, but you've got to stop that because I need you 100%. We need to build the business together. Because what we claim our statement, our mission is powerful. We got our, we got to do like one hundred and twenty positive work on this and that's how we gave a birth and then we, we, after two years and then we completely like had down and built a product. That's it. I, I love that story. I think that is I'm so glad that you shared that

because this is the kind of this is the kind of infre-value goal information that I really want people to know and understand because you know there's a real people think being an entrepreneur is glamorous or it could be sexy and the of the matter is literally almost everybody that I talk to and myself included actually, you know, it's not an overnight success. It's been such hard work. There's such sacrifice. There's such, there's such like going without to hopefully go with, you know, and to create your passion, make your passion into a true, to actually kind of create something that's real. And I mean, you legitimately are like a perfect example of somebody who's like a poster child for someone who had nothing who was eating scraps and like, you're basically selling

perfume and Verizon wireless for how long until this, who was the guy you said who gave you this $500,000? So he's a multiple business in LA and West Coast, and he's not a tech entrepreneur at all. But you know, yeah, who is he though? What does he do? He's a self-made entrepreneur. And self-made, what?

I'm an entrepreneur. He is an incredible immigrant, and he abilities all-enforction by, he imports Samsung, LG LG product to United States He import and export fashion product to Asia all that and then real estate as the way he built his own fortune Very rich, but extremely for a good humble person and I think he had a little empathetic person and I think he had a little empathetic understanding that he has seen that and you know what he said he told me that two things number one take my money and forget about all this like a part-time thing just pay attention to stick with your mission and work hard that's the way you

can you you may have a better chance number two once you start, I can tell, you will keep growing and you will have a hard time to get off from. You are now right on Tiger and getting off from Tiger is also another challenge, but we can talk about it once you're all done up, but now enjoy the ride. That's amazing. How did you meet this man? I met him through my mom. I did a lot of hustling, Jennifer. A lot of people ask me, how do I meet my co-founder?

Because they are seeking for probably co-founder advice, right? And I'm telling, I attend a lot of meetings, a lot of hustling, a ton of hustling. Like, a ton. I random events. We are random. like, because of Verizon, how do I, how do I do that? I met, remember I was an basement by Landlord, by Landlord, ladies, best friend was Verizon, retail store manager, and because I helped here and there, the housing, all that, so he remembered me, oh, you're a young man. Would you like to sell this program that I will give some voucher? Of course, I need a job.

That's how I know her. I did a lot of random thing. I met up. I actually, there are so many free networking events in New York City, which is again, this is why events in New York City, which is again, this is why I love New York City. The capital of international talent, so there's so many events sponsored by a lot of good companies.

If I participate in Dresper, I behave, interest myself, my vision and company, and that's how I interact. You'll be surprised. I will only remember a new, a lot of Google engineers came why? Because I was at Google campus literally like every week to meet my co-founder and Google is a very generous company. They can they feed the guests at their cafeteria. So I came, of course my brother Arton always invited me and I am sitting at the same table and I was way my hands to other Google engineers. Matter of fact, they thought I was a Googler.

Because I would be a Googler. A lot of people think I was a Googler. Still, some people don't even know. They don't know that I was not a Googler. They still preach when I was doing some was not a Googler. They still preach about doing some vision as a Google. But I didn't do that. I'm sorry to Google, but I had a free food out there and a free lunch, and I recruit engineers.

I love it. I think this is so awesome. I love that. Wow. Dr. Rek here. With another telltale sign, you're turning into your parents, getting particular about your drive-through order. So awesome, I, there's five. Progressive can't help you from becoming your parents, but we can help you compare rates on home insurance with home-coded explorer. Progressive cash-of-cansion insurance company affiliates

and third party insurers comparison rates not available in all states or situations, prices very based on how you buy. Okay, so how did you guys stay? Because this has been a lot of like a lot of partnerships, co-founderships, there's a lot of like, infighting, right? And you guys seem to, you guys have kept such a strong bond, it seems. What's the secret sauce to keeping that relationship

so strong? And- It's a mutual effort. It's a start with a trust. And also, we really care about the partnership. So because we know, like, if we don't have a tight communication trust, then people know at noon. And that will be the seed of this trust and also dysfunction.

So it's so bad because our mission is so powerful and it's honorable. We really embrace that. So we don't have that luxury that we can have a fight against each other. And because Arten Patekov, my co-founder, has such a very, like, he's completely outpriced with me in terms of personality and style. He is a strength. So I need him. I need him 100%.

And I hope I can deliver a good value to Arten as well. So that's where we in and in, in and in together. There's a lot of also over 14 years of partnership, professionally, 14 years of partnership, we spend a time to how we can overcome the like, sometimes intense conversation, sometimes misunderstanding that, there's a lot of way we can reach out of it.

So we always start with like, I have a different understanding, I want to know what was your view? And then we reach out to it, for instance, every week we start with our session, found a session in the Monday morning. That's our first schedule. Every Friday we finish our week with the found the sessions. And then we put a lot of just the two of you? Just the two of you? And also every day of week we have a session, 90 minutes with a therapist, the coach, to make sure that we share anything might be difficult.

Every day of the week, 90 minutes, to just make sure we have a room. And I call that clear link session. I do that very often. So this might expression to our term our term Do you have anything left in your chest? Would you like to have a clearing session with me and we do that before we finish the whip and Then by week we have a therapist and one more Every weekend almost every and we hang out together ultimately believe or not.

You do? I do because he's my best friend. He's my best friend. Still? Yeah, best friend. Metal effect after this podcast, I'm actually meeting him at Central Park because we watched the movies, Central Park, move together with his kids and and my way back kids like that. We have fun. Okay, wait a second.

Hold on. This is such a good, okay, let me just get this straight, okay? So to maintain the strong bond between you and your co-founder, you guys have a Monday morning session, the first thing you do is a Monday morning hour session. Correct. Friday, the last meeting you have is together for another clearing of the session. Yeah, and also business updates. Yes. And okay, and then the third is you have a therapist. You see together every other week for 90 minutes to get anything else out of there. And then you, okay,

that's and five, you then see each other on the weekends as well. Yes, and we enjoy something like, we like to consume a cheap wine, like $7 per bottle, $10, that's our ritual. We just drink a cheap bottle wine. Now we have family, he has a family, so even with wives together and kids, and we have a very long dinner, like four hours dinner, and we drink a bottle and then have a very long dinner, four hours dinner,

and we drink a bottle and then have a tea because our term loves tea, so we have a tea, multiple teas and a conversation. We discuss, talk. This is a minute, so luckily or hopefully your wives get along with each other. So they do, they do, they do, from the beginning, even before we married,

I was best met at Artyom's wedding and he was my best met at my wedding, that level. So how long have you guys been married for, both of you? I've been married for now 11th year and an Artyom married for now eight years. How old are your kids? How old are his? My kids are now six and 10

and his kids are now four and one. Oh, so the kids aren't the same age or anything, but that doesn't matter. This isn't correct. So okay, wow. So you guys and then how many people work at the new office? Besides the coaches who are all I'm sure virtual correct? So so doom had a quarter now good come 19 and work remotely but we are 400 something like that, it had to come out in New York City. And over. And we're. Where are most of the subscribers based, are they US based, are they overseas? US, United States.

But what's the percentage in the US? United States and Canada together. North America is our major market, like around 80, mid-80% of our users are North America at this moment. Wow. OK. And what exactly would you say? OK, so I know now how you guys get along with each other

exceptionally well. When was the big turning point for the company when it went from you really kind of scraping by to then. Sure thing. Sure thing Jennifer. By the way, thing for asking your full attention hour of profound relationship, I do think you're right that it is very important. People just know if I may come in on that. A lot of, a lot of, um, start-up often co-founder start, right? There's founders and the founders struggles, companies struggle, because founders are such an important, like, the position and when the partners are not working well, then it immediately impact to company more L. And also it does impact to the business and service.

So, no doubt, we put an extra care. And at the end of the day, he's good, my friend. He's my best friend. So, it's relatively easy to have any conversation. And obviously we became mature. Now I'm 40, right? When I started I was 20 20 late 20 so over time We learned that how we can result little matters because a little miscommunication can file off if you don't result that

unfortunately they became like the seed of Sunday unfortunately or resentment, unfortunately, or the hard build of next projects. That's why I want to have a weekly, or even sooner anything bothers, then we write it up and then we clear that, clearing session, have to clear from chest. It has to be clearing session, I like that. Very important, clearing session, very important partners, clear that and also obviously like say sorry, forgive, understand, hug, build together. This is not only me and my profound, this is over on NUMS DNA too.

We are kind people, that's the way we design the product up, that's the way we approach our end users because we are empathetic people. We care about our end users. And we often celebrate. We often also try to get together with the end users story because often they struggle with lifestyle, they struggle with weight and weight with loss. It's a very personal, very often in stigma ties experience they had before. So we don't take that lightly, but we approach we like the best science,

scientific approach and we have helped millions. We take it with pride and we can help the behavior change and it does work. It does really work well. Now, let me answer your question about 220 points, major to 20 points first. We started in the beginning that we developed a fitness application and color content applications, but we realized we became normal at the end market, but we didn't found a company to make

up quick success in self-accompany. We built a company which is a competition, helped many lives as many as we can by changing behavior, so we won't help many people's lives and we realize being on number one fitness application will not deliver their results to the promise. So we people major to weight loss. That was seven years ago. That was first people. Now you may ask the white weight loss. I thought a lot with thinking, oh, we thought Moon was like, first of all, they get shot when I speak, it's 14 years old history. Second shot,

they think we start from weight loss from day one. No, we develop the fitness products, caluacant products, and the weight loss. And white weight loss, because by losing more than 5% body weight or going to CDC, that will deliver a great outcome of overall health like the cardiovascular condition and also prevention or preventive approach on any diabetes like that. So that's why it's off target. And also, the weight management is a great parameter of over your health. That's why we pay attention to weight management as index.

But the way it's more pretty different, this is the part I mentioned. We use behavior change, we master the full pillar, again diet, exercise, stress and sleep, and do that. But now the second major point, the real tipping point for us, we've thought the most important parts, human coach, empathy, the love. I know this is very sound cheesy, but it's real. So when you got the coaches in, that's when things really took place.

Like, actually, oh my God. Is there any, so let me ask you something. Are there other apps out there who have coaches? Yes, they do. There are many. Right. Lots. That's what I was going to say. I didn't want to be rude. So then why is it that yours and you are still doing better? So first of all, there were a lot of coaching company before and we interview the coaches and what, why I coach right and most of often they they answer they are very kind and passionate people they want to help people

survive okay so they apply like you Jay for by the way like just like you you have a lot of passion and wellness and over a healthy lifestyle and you have very knowledge about it and you are sharing your good knowledge for good will, for good literally, right? Like you, Jenny, for people who want help. And we ask, what is the most difficult part of your work? And a lot of our coach answer that they have to do a lot of repetitive work because they need to manage their clients. Often the questions are same repetitive and also the way the coaches are given the task is a very repetitive task. So it built a fatigue. So we had a moment, why don't we use technology that we can reduce the rapid-low-tube work can be replaced by software, but provide an

empower our coach so they can perform better. Performance, they can take care of each individual better. Use technology to reduce their fatigue work. That was our... And we put together and we were so shocked, Jenny, for the first version of a product married with technology assisted with the human coast delivery three times better retention. Wow. Three times better retention with the coach. That was actually engaged. So that was the difference. You, you, you, for those

very like, I guess it would be like the, the information that's kind of monotonous and people have to do over and over again, you kind of like techno, you kind of added a program so people didn't have to be like bogged down by that. Correct, Jennifer. That's that's so smart By the way, that's with everything in life, right? Like I think so many people But at the time they get through all the busy work. They're so exhausted They can't really even give time for what they actually are there for exactly Jennifer Well said well, it's so that's so I'm surprised

I mean why is why are more people not doing that? Because, and I will share our little, the, the, the know how part. So we learn, it's not so simple to any part. Why is that? Because life fell, change in life fell, it is such a big project. There is a reason why a lot of user built a little unhealthy lifestyle.

There is a reason why. Often it's not about they not know about that food is bad. There is a deeper reason why. Absolutely. It's never about the food. There you go. Relationships work, strengthen the work, pressure you go. Relationships. Yeah. Work, strengthen the work. Stress.

Pressure, anxiety, and bad sleep. Sentimentary lifestyle. They all become a root cause of why they are stuck with bad habit. And also, food education. A lot of Americans actually didn't have proper education about nutrition and diets. You know this very well, Janefar.

So they built a wrong relationship on food and nutrition. And a motivational lot of factors. So it's a very personal, so it's not just over night like, oh, we can figure this over technology and we can really like change the way human beings know. But we promise, and that's our company mission, we took a challenging task, which is, we will use technology to scale the service that's proved my science, put the human coach and amplify their love and pathetic health, and use the latest motor technology

to scale the service and help every individual numerous can get better. That's our promise and we are working very hard to make that happen. So what would you say your top advice would be for people listening, for setting achievable goals? Like, of all the stuff that you've seen, all the stuff with the people that you've noticed,

the app, millions and millions of subscribers. What would you say to give us some top tips on how to set achievable goals. I would say I will start with a very often our the first time new users are staying in a very ambitious goal. And we have to advise them like let's set a reasonable realistic goal that you can change your behavior over time that is not rushed, but you can really form the healthy habit for you and you own it. So that's the first. So let's set a realistic goal.

Okay, setting realistic goal. And let's surely build a habit that becomes yours. That way you're going to put the hard effort every time because it becomes your habit. Perfect, okay, like this one. And second, we also wanna make sure let's not just pay attention about weight loss because a lot of users came to noon

for looking for how to lose weight, but let's be gentle. Let's learn about what root cause of my lifestyle, what is root cause of the matter, and let's open that up. Let's build a healthy relationship oneself to myself. So apply psychology. We help our end to just open that up. Why do you want to lose weight? And we keep asking why until you truly figure the deep root cause of the dejaya. Why do you want to lose weight? And surprisingly, it's not often because of the fetish reason, because it's health issues.

Then we ask more further than often because it's outish reason, because it's a health issue. Then we ask them more further, then often it's because it's out of love, because they won't take care of a family or they won't be there. There is a major number of reasons that the number one reason that people join in the platform is powerful. You mean it's not so the number one reason for people joining NUME is because they want to lose weight to be there for their family, not for vanity. I just keep all the YYYY but that's all from one reason, because they want to get healthy. What's the success rate?

Our more than 68% of users lose more than 5% body weight within 5 to 6 months and they keep it off. And they yes, that's our powerful efficacy. We deliver great outcome and it's a very organic way. So that's second, third, pay attention how you can you can forgive yourself, right? Be nice to yourself. A lot of you just hard on themselves. So when they arrive to a new platform or when they engage how to lose weight, their competence level is very low. Or as I mentioned, unfortunately,

the previous weight loss experience was difficult, so you can still be monetized. But think about this way. If you start your own dating again, if you have a relationship, it's very difficult to like, forget what happened before. But for your benefit and for your future partner, you need to start new relationship. you can't carry on for the benefit of you yourself. So be nice to you meaning like it's okay that the past is okay. We don't even know that but we understand. But it's not your fault.

It's okay. So start from very healthy foundation ground. That way you can build a very positive and strong confidence. You need that. You need to believe in yourself, you can build a very strong confidence. That way, this all-part of the level will bring you back to you. That's the way you can become a... I want to learn about diet.

I want to learn about exercise. I want to manage my stress better. I need to pay attention to my resting, which is sweet. So I can be ready for tomorrow. That's all important. So we encourage the end users, our numerous bed, embrace yourself and don't hug on yourself. That's a very key message that we.

Newmers. Newmers. Newmers. Like Googlers. Yeah, we call doobies. Is that where you got it from? The Googlers? Probably, yes. We call do is that where you got it from Google yes, probably yes, yeah

Okay, the last thing I have to ask you is what are your daily habits? What do you do every day give me a day in the life of you? Say you John, thank you. So I developed a really better version of our new the the co-90 with the new for instance I really pay attention what I eat and how I- But wait, wait, wait, what time do you wake up in the morning? I usually wake up without all in the clock by the way, that's still a very important part. I usually wake up around 5-30 to 6 o'clock in the morning, but without clock, that means I need to

do that- Right, you're by a lot yet. What time do you go to bed? What time do you go to bed? I'm going to go 10 o'clock, 10 or 10 o'clock today. And I wake up with no alarm clock and I do that every day. That means again, I need to be disciplined. And I go to bed. Not easy, but I successfully accomplished that new habits.

So I've been in bed all year. Exactly. I wake up early for many benefits. The moon one, I feel refreshed because I go to bed, I went bed early and then have like at least six to seven hours deep focused sleep. Very important. Second, it's quiet. So I wake up early than early than my wife. My kids, so I have my own time, which is great time I can do two things. Meditation, exercise. So meditation.

So I meditate, like I just screen my body sense, five senses, and also I think about pasting matters. I think about the difficult matters, and I use that energy to difficult matter. What gave me some, you know, down my energy to difficult matter, and I think about the energy to flip flop, think this is a learning opportunity.

This is a learning opportunity. Think about that. And then I ask the best people that I know. I apply my hosting skill, and I immediately jot down some time of paper, some time of email. I just ask, I'm in trouble, or I need your help, I need a device. Then you know what, Jennifer? People want to help. People want to help. So, yeah, I'm tired.

But of course I ask politely, but I do that. It's two things. And exercise, I just, it's just, how long do you meditate for? Not much, usually like in 50 minutes, short for, that's a lot. 50 minutes, easy, because I make coffee in the morning and I haven't coffeeed you me good air once, I can use my 5 cents for no, I can use more

smell, it's good, digest that, but think about it, that's pretty good. 15 minutes and then how long and then you go right into exercise for how long? Usually 45 minutes, so 30 minutes, Caluio, and then 10 minutes, strengths, and then take a shower, and I start my day. I love it. What kind of cardio do you do? So I do a rolling machine.

I do a station cycling, also went out to Central Park when the weather is good. If I go to Central Park, and it's a 45-minute straight jogging. So you do 35 minutes cardio, 10 minutes strength. Yes. And then do you have breakfast? What do you do for eating?

I follow my body rhythm. Meaning like if I feel hungry, then I eat, but I don't do IMF, but if I don't eat big breakfast, but I follow how my body reacts. So usually like half, two slices of apple and coffee, that's my breakfast. Sometimes like a little more, but I don't set the rule, but I make my stomach light in the morning. Any other habits, daily habits?

Yeah, I do have another good habit I want to share with you that I know when I get stressed I know I know there's a some like a signal that I will get stressed out of this conversation I have seen this before all that that I the breathing breath out like seven or nine times immediately lower my carpet. Really? That's good. No, I know people swear by that. So did I stress you out on this call? No, you are in this podcast. Your session is very unique because you pay attention most of the podcast didn't ask because I

think you are curious about the story behind why, which is a very similar way how new is approaching to our end users. We don't start a program like you need to do that and do that. We don't do, we don't start that way because we don't want to information dumping to our end. We want to ask why. I'm very much, no, I, for me, I'm an extremely curious person. I love to understand why everything is how it is. I don't love the surface stuff.

You can give me this stuff. The company does this and you do that wonderful. Now I want to hear how it all happened. I like to understand order chronologically how things have happened and how it happened. I love the devil is in the details. I love the details and the nuance because you learn, I feel that I've learned so much more

about the company and who you are by some of those stories versus just only knowing that you made $400 million new made, not you, but new made $400 million new made not you new made 400 million last year You know what I mean like I think this is much more of a overall broader understand that's right and a picture I much of That's right Jay that's fair. No, you're super magic by doing this super strengths That's very magnetic and that's the way I actually did it too when I Interreate the

the events What people call hustling, but I put a good effort to learn about What how why like that but politely like you Jennifer Thank you. I think that was a big compliment. I appreciate that Well, can you just tell everyone how to find, you know, if they want to, if they're interested in new, where you where they can go.

And. No. Is. Yes, go to the Apple or wherever you download podcasts, or sorry, podcasts, downloads, not podcasts, the apps and checkout new. How about you? Do you have your own Instagram or?

So we, I mean, NUME is easy to find NUME.com for sure. I know, I was gonna say, that's good, NUME.com. That's what I needed you to say. Yeah. Check out NUME.com, download NUME if you are interested in behavior modification, weight management. And I think is that all you wanna say is that, are interested in behavior modification, weight management. And I think is that all you want to say is that, how about you, you don't want people to look for you, right?

You just want to kind of stay over there and do your job, right? Well, new is a community, right? We call it newmen ourselves, newmen, new people, new, I call newmen, newmen. I thought you'd call them newmen. Numer's our users. They are our people.

Oh, okay. And we who build a new product, we call it new milling. And I call them new milling system brothers. We were really hard. We are passionate people that we can help lives. It means a lot to us. And that get us very excited. So for us, we want to put the best effort to figure how we can help our numerous build

healthy habits for helping them to have a higher quality lifestyle and have a healthy outcome for a long time. That's it. I love it. And we are here to make that change happen and we believe as we progress our product and service we will make surely make a big impact in over health care. Hopefully new can contribute shifting the focus from seek care first to preventative approach and holistic care in healthcare. That's our hope.

Thank you, Grandma. Thank you. Thank you. Don't hang up yet, but I want to say that I want to speak with you for one moment, but I want to say thank you again for coming on the podcast. This was a very informative session. And I actually loved hearing your stories.

I thought that we're very, very insightful and useful I actually loved hearing your stories. I thought that were very, very insightful and useful for people because it really talks to what it takes to make a successful company, to make a successful brand. And I really, I wanna say thank you for sharing with those stories with me. Thank you, Ben, for asking that the story, all the days of noon,

you gave me the key of today that I could actually revisit our all the days, which is our foundation. Thank you, Johnny Park. And I thank you for the opportunity that I could speak on behalf of all the new millies and our millions of newmers. Thank you. This episode is brought to you by the YAP Media Podcast Network.

I'm Holla Taha, CEO of the award-winning digital media empire YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, I interview the brightest minds in the world, and I turn their wisdom into actionable advice that you can use in your daily life. Each week, we dive into a new topic like the Art of Side Hustles, how to level up your influence and persuasion and goal setting. I interview A-List guests on Young & Profiting.

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