Habits and Hustle - Episode 150: Donny Deutsch – Branding and Marketing Guru, TV Personality, Founder of Deutsch Inc. (Acquired for $265M)

Episode Date: January 11, 2022

Donny Deutsch is a branding and marketing guru, a TV personality, and the podcast host of On Brand with Donny Deutsch. Donny built one of the world’s leading ad agencies, Deutsch Inc., and sold it in 2000 for $265 million. His success in business is just one part of his story! Donny is very much involved in the field of politics. He’s a regular on MSNBC’s “Morning Joe” and has an incredible podcast as well! Donny drops some great information on how the landscape of marketing has changed and super actionable tips that anyone can benefit from. Youtube Link to This Episode Donny’s Instagram Donny’s Website ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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I guys is Tony Robbins you're listening to habits and hustle pressure Today on the podcast we have Donnie Deutsch. And I'm gonna tell you, I was so excited for this podcast because I've been a huge fan of Donnie for years. So not only is he one of the leading branding mavens of our time, he was of course the Chairman of Deutsch Inc,

which he sold for hundreds of millions of dollars, then became, he had a show called The Big Idea with Donnie Deutsch on CNBC, which was the first real entrepreneurial show I believe ever before Shark Tank. It was like before all of those shows and entrepreneurship became a whole industry in its own. He of course, spans like decades of incredible, incredible feats. He's become a familiar, outspoken, clinical, and analysts on MSNBC.

He regularly appears on the cable news networks, most popular shows like Morning Joe and Deadline. He hosts his own podcast, which I love, called On Brand with Donny Joy-Deutch, that breaks down the biggest celebrity corporate and cultural brands of the moments to examine where current events, politics, and pop culture converge. It is one of the only podcasts that I actually listen to religiously. He is just, he is really, really smart. He's no nonsense. He's honest, and his perspective is always on the money to me.

And I was just so thrilled to have the chance to speak to him, pick his brain, and really kind of understand how he's had the ability to span a career that has been so successful, and keep his finger on the pulse for so long. I should also say, he also wrote two big business motivational books. One was called often wrong, never in doubt,

and the big idea, how to make your entrepreneurial dreams come true from the aha moment to your first million. This guy just does it all, has done it all. Please enjoy this podcast, Donny Deutsche, coming up. Well, first of all, I want to tell you also that your podcast is I'm a huge fan of your podcast on brand with Donny Deutsche because first, I think every entrepreneur, every business person should be listening to that because you give such First, I think every entrepreneur, every business person should be listening to that because you give such great insight and that whole beginning part when you do the whole brands of the weeks and the ups and downs. Sometimes, if I don't even have time to listen to the whole

interview part, that's like a great 10-minute, five-minute thing. So, kudos. Yeah, the whole premise of the podcast is that kind of everything and everybody's branded it. You know, every company, every institution, every product, every politician, every athlete, you know, your brand, I'm a brand, anybody with a Facebook page is a brand and a brand is a set of values. And what I do on the podcast is two things. I do it, begin a view with somebody

about their own personal brand. And then as you said, I do my brands of the week, the kind of the companies, the products, the people that are up and down based on what's going on. So it's kind of fun. I'm having a good time with it, Getting some great guests and really enjoying it. As you know, podcasts, it's a lot of work, you know? I mean, they don't think it's on their own. And you've got to keep grinding out, but it's fun.

I think people don't realize how much work it is to do it well, right? Right? Yeah. Anyone could put on a pair of headsets and start talking. But if you want to do a good job, you're going to do a lot of research. You're going to have a lot of different moving parts happening. I can't even believe you're still even doing all of this because you've been around a lot like you are a pioneer.

You know, you were doing this stuff before. I know it's like the mechanical infamous, but I don't mean it that way. You had to show the big idea, which I was a massive fan of as well. And what is what I've always great about you and your perspective and why I think your podcast is excellent too, is that you have an opinion, like you don't just like you're not a talking head, just blah, blah, blah. It's like you actually have a perspective and you're not afraid to be outspoken about it. And I think

in today's time, even with, and this is kind of a segue into a question, is that brands are so PC now, because they're so scared of pissing somebody off. Yeah, it's a different time. Yeah, look, a thread through my career, where when I was running my agency, Deutsch advertising, I was always very outspoken. As you said, on the big idea, now that I talk politics on the MSNBC,

you know, I just like to kind of bring my point of view. And I don't do it for a factor bomb best, and I kind of come from the heart. And, but to your point about brands today, you know, there's a double-edged sword. On the one hand, they kind of have to be so careful of where they are not telling you. And in the other hand, young people are demanding that companies take stands.

It's almost price of entry as far as where do you stand properly on certain things? So companies used to be able to hide in the corner. When Black Lives Matter come out, they're not really commenting now, their audience is demand. Where do you stand on this? And so it's companies are kind of having to look a lot more that conscious look. Companies objective is their shareholder value, and to build shareholder value.

But as part of building shareholder value now, they've got to be connected, particularly with young people, on certain issues, or they're going to lose business. So they're not doing it as a moral imperative, they're doing it because it's good business. Absolutely. So where is the fine line then?

Because then authenticity isn't actually that authentic, right? If you're doing it for a purpose, because there's a, there's always like an angle to it actually, right? So. Well, you can, without being cynical, isn't it? And look, I'm not saying CEOs don't have their hearts in the right place and want to do the right thing. And obviously there are many different kinds of CEOs

Most of my experience with companies is that decent people are running them But they're building a wardrobe of Attributes to their brands and their businesses and so I'm not saying it's cynical. It's just it's kind of is whereas Years ago you want this their wife and stuff. You know, you want to be apolitical because you don't want to turn your body off. Now, if you stay completely apolitical, you might turn more people up than you know. But I think what companies are doing is kind of staying on the right side of things that are pretty universal. Right. Right. Quality, photos, rights, you know, things like that. They get, you know, on things that are a little bit more kind of polarizing maybe on Roe v. Wade or things like that, a company might not weigh in, but something like

racial equality, you better be like, yes, I'm for racial equality. Yeah, no, I'm, you know, things like that that I'll just call our basic human, tenets of human decency, you know. Absolutely true. But still, I think it's a very, it's a fine line. And if you say something, you know, just you misstep just a little bit, you can lose an entire, your customers,

your followers, everything, they're self-confined. It's also an interesting, today's celebrity. It's interesting, I was just talking to my podcast today. Travis Scott, who did this huge deal for McDonald's and Also did this hard sell surf for I think it was bush and how's the bush and they just took it off because of what happened in his Concert and he didn't handle it so now the companies are aligning themselves so much more with celebrities not just this endorseors But as really integrated as business partners You have that same issue with with who you're in bed with also

if they're in the wrong thing or go the wrong way. So it's interesting. Oh, absolutely. Absolutely. In every angle, I know when the whole political thing happened with Israel versus all that. You remember that a few months ago and it burned me like a while ago?

And I was very much about pro-Israel. And a lot of my friends and followers who have millions of followers, like 8 million, 9 million, 20 million, were on the sidelines saying, good for you, for standing up for what you believe in, but they on themselves wouldn't do it, right? Yeah, yeah, yeah.

It's just, you know, you have to be so, and that to me is like this whole like, everyone wants raw and authentic, but then if you're just too authentic It kind of is your kind of off brand. Yeah, but I see today authenticity is something that you know every piece of research is About authenticity young people want to look down Trump who I love the one Greatest attribute was guy was authentic and that's what people related to. I mean, what you saw is what you get.

It was, he was what it was, and say what you want about him, he is authentic, and he's authentically evil and horrible, but there's an authenticity there. And that, yeah, to the point where a lot of people overlook everything else because it was a lot, at least this guy says like it is, and he's not watching his words, and it doesn't sound like a politician. So that was a prime example of how authenticity can Trump no pun intended a lot of other things. Right, no pun intended.

And then in fact, actually, even to that point, he's not, I mean, is he authentic? I mean, is he really the best businessman? I mean, his business was actually not even a real business. Well, no, he's not. He's not. He authentic in that. He's a snake oil salesman and then what you see is what you get. So doesn't mean he's honest. What's authentic in honest are not always the same thing. Okay. He was authentic in the critter that he was and who we portray himself to be. So he was, you know, my business is this and this and this.

He's P.W.P.T. Barham. But I never used the word honesty when I associate with him. He was authentic,entically dishonest. Yes. I think there's a big distinction, and I think that people, I think they mistake those two words a lot, right? So then, let's get back to the brands then, because I'm actually kind of surprised that with all your experience and knowledge that you never actually had your own, besides your

own personal brand, you never went and did a consumer product or... Yeah, interesting. I know, maybe if I had to do it over again, I might have done that. Obviously I did it running an agency for years for other people. Would have been interesting to do,

just somehow never got to it. Would you do it now? You know what's interesting, you made fun of my age before. do just just somehow never got to it. Would you do it now? It was interesting. You you made fun of my age before. I was actually complimenting you. I'm the amount of greatness that you bring to 63. I was very. Yes.

Yes. Actually, let's tell you audience who told me out of hand some of my wasp addiction. Let's get out. I think they all know they look at they can see you for the listen. I was telling my sister that you're coming on the podcast And she almost had like she was like like having a connection because she's like oh my god. I love her

She's older than I am so she's like she must she's 50. Yeah, that's my wheelhouse 50 to 70 I love you too I'm like, that's kind of where I was kind of random. That's going to save. I'm going to love you too, but I'm going to get obvious. I'm a big hit in Boca Raton. That's what it goes. That's funny.

You say Boca Raton. So anyway, so go ahead, yes. So, you know, at a certain age, you do your more risk of verse. And I don't know if I'd want to start launching a product right now. You know, I kind of love the media space that I'm in and I play there. But it would have been an interesting test, it really would have been. Because obviously that's what I did my entire life. Right, or even like a segue into doing a small fund where you're investing in small startups.

Do you do that? I do a lot of investing. Oh, you do. Okay. So have you had any big hits that you thought, okay, that's going to be a winner and it was a loser? I don't have that one, like, oh my God, I was in the angel round the Amazon, you know, I'm sorry.

But I'm just always playing in dabbling and seeing what goes on, you know. Yeah, so let's get back to the personal brand. So then in a very busy market, right? Like everything is, there's so much noise, especially with social media. What do you think? How does the brand, besides standing for something,

how else can they stand out in such a busy market? Yeah. Well, first, you have to go back a little bit, obviously. You need to really define your set of values, who you are, what you're about, and stay particularly, as the world is so fragmented to your point, you've got to be really consistent in your message, because it is so all over the place.

There's so many different architectures of which a brand kind of lays out there. I think today more than anything, it's this. It's, you know what I mean? It is really granular. If I was had a product today, I, let's say, had a fashion product, I don't know if I'd spend any dollars ever on traditional advertising. I would be pure influencer. Because look, you have somebody that's got a million or two million

followers. By the way, somebody's watching Bravo, they're probably not doing those numbers. And the difference also is it's a passionate audience that's watching it being influenced. I mean, it's just, it is really, it's a phenomenon. So I, it's somebody might have Steve Madden, who were talking about this and how the bag he gets for his buck when he hooks on, you know, he got Cardi Be early on and whatnot. I mean, that's the world today. I'm not telling anything, the audience doesn't know. Where I started out, when I was doing marketing and advertising,

you'd start out, you'd start with the TV, and then the radio, and the magazine, and then eventually you'd get down to the more direct mail or internet base. Now the pyramid is switched. Did you kind of, for the most part, you're starting on top because that's, look, young people are living on screens,

and that's it. Look, they'll always be content. So that's not changing. What's changing is the granularity in which, and the bespokeness with which people consume media, and it's got to be approached that way. There's very few places to get mass eyeballs anymore. No, right. So are you saying that traditional media, how you used to do it, is kind of obsolete

now? Or... Well, the word, you know, traditional, I can put it another way, the traditional media now is digital media. You know, I mean, what, sometimes it's just the pyramid, it keeps shifting. Every year, traditional media expenditures go down, and as far as the pie at least, and versus, you know, untraditional, non-traditional, digital media keeps going up and up and up. It's just, you know, look, you're selling a Chevrolet

to a 26-year-old. All you have to do is look at that person's habits, and are they ever sitting in front of a TV? No, if they are they're streaming Right. They're and they're honest. Oh, this is you know, I get embarrassed sometimes you have a look at the time you spend on this thing. Oh God It's embarrassing. I agree with you. It's a wrap it up. It's embarrassing, but this is where your eyes are. Oh, so terrible The only thing advertisers do is they follow eyeballs and and that's it and

What's gonna be very interesting now is is the metaverse? Which is this kind of this new it's and this is really upon us right now You understand it because nobody I know does you kind of understand that what it is is it's bringing social media and content and entertainment and the web kind of together. So for instance, you would, if I wanted to find the right example of what would be something that would happen in the metaverse, you would maybe, if I would talk about Chevrolet, you would be virtually playing a game socially on there where you're actually driving the car

and you feel the experience of the car. And but you're interacting with other people. So it's whether when meets social media meets artificial intelligence and virtual intelligence. And that's kind of where that all thing comes together. I know your brain wants to explode. Yeah, like I was reading this thing today, like Snoop Dogg did this deal with Metaverse for like, I think it was like a $450,000 deal where he bought space of something. Yeah. And I literally, I just had to keep on scrolling because I was like

this at honestly, like every day there's something else. Well, I don't think the NFT thing is just blowing my mind. Oh, that's a whole other world. I was going to ask you about the NFTs. I mean, you know, it is look. Oh, it is. Here's the way I explain NFTs. It is. If enough young people, it's supplying them in. Yeah. And if you, you, it's two, you could call it two looks, you could call a real and you could call a, call a crypto, that if enough people buy into it, and it's so it is in the most simplistic form, I collect art, and if we move my camera over here, you'd see, I'm going to sound like an asshole, you'd see some original Andy Warhol's over there.

Oh, wow, keep moving your camera. You want to do it. You can't actually. The difference is, it's on there, whereas on a man of key, you buy an original that just lives digitally. But what I don't understand about it Is some of the like you don't care if you have Gary manchropping show I'm had him on a guy Gary's a bite my head more show and like he's doing these like scribbles that are going out there

And so it's like it it's and he's really smart. He gets a World theater everything the guy you got give it to that guy I didn't even view it on my big idea show years ago. And I was like, okay, who is this yachts, you know? And he's really built something pretty special, you know? So you're winding down with the podcast. Sounds like you have no plans to leave the couch tonight. Nope, you just want to unzip your jeans, slip on a pair of fuzzy slippers,

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that track emerging technologies, like the rise of electric vehicles, as well as strategies aimed to potentially generate income and much more. To discover how you can add ETFs to your portfolio, visit globalxetf.com. So it's crazy. I used to do the today's show years ago as a health and fitness correspondent and he was in the green room with me. This was two lines ago. And he was in the green room and he was selling and hawking wine back there.

That's what he was, that's how I originally have an on my old show. He was, he was doing, he was one of the first people to sell wine online, you know. So, what Gary's strength is, is that he just sees the next thing. And so whether it's NFTs, whether it's social media, whatever it is, he tends to get there first and he's a visionary guy. You gotta give it to him. Yeah, that, that he's good at, for sure. But what I, what I'm still, you know, let'm still, let's say we talk about digital marketing because that's of course where everything's going,

even with that, right? Like every brand I feel knows that, or like yeah, okay, we need to be like spending our time on digital marketing and social media and getting influencers and now TikTok in this talk and that talk. But again, it's still very hard to like stand out. And also it's expensive. Like, that's not kid ourselves. I mean, traditional media is very expensive, but to do digital

media very well and these influencers and celebrities, they're not cheap. I mean, there's still millions of dollars, right? So I'll give you the answer and how you stand out. And it's actually no different than I would give if we were talking about traditional media 20, 30 years ago, is you have to have great human stories and be able to relate to people in really fresh, creative ways. I mean, that's why you put content in this king. So it's no different than the math. What made it TV commercial stand out 30, 40 years ago?

Something that either entertains you, informs you, made you laugh, made you cry, taught you something. And it's the same thing. How much are you giving the viewer? What are you giving them? Are you giving them a laugh? Are you giving them a laugh? So I think it's still great human stories and human insights well told.

Now it's just in a different form. And how much do you think also is luck? Like where does luck play into this? You know, like every successful person who has any sense of reality to self will be able to say luck is definitely part of it. You got to, you know, you've got to have it, but you also create your own breaks and whatnot.

Luck is the residue of hard work and I forgot what the saying is. So, you know, opportunity. You know, it's wherever that wherever the fact of things. I know where you're going. I know what the saying is. So, you know, opportunity. Yeah, it's wherever that, wherever the fact. Yeah, I know where you're going. I know where you're going. But, you know, it's one thing I learned in my old show, the big idea was every Uber successful person

I interviewed from Bill Gates on down, you know, had the same, we were the keys to success, and they pretty much have the same answer. First of all, find something you're passionate about. You know, you're passionate, passionate, passionate. So where your work is not your work as you play, you can't be afraid of failure. Surround yourself with great people, you know, and just never give up. And it is, there's no magic formula, but yes, sometimes luck does shine down on you and that's not a terrible thing. Right.

I think luck is, I think, I mean, I think it would be, it's kind of, I don't know, it's kind of an ignorant thing to think that luck is not a piece of it, right? Because yes, of course you make your own opportunities and you have to, like, be it, also put yourself in the right places, you've got to, like, know the right people. I think when people are not honest about that, I think it's a disservice, right? I think a lot of it is connections, networking, knowing how to navigate those relationships.

I think a big part of, and this is my opinion, I know you're a guest, but I'd like to know what you think, about the whole thing about the networking, the connections, all of that. Like, number of that. My question is how important is it? And how do you start to do that if you don't even have a jumping off spot?

Yeah, well the fun, what do you mean by networking? Well, I think no success is just in kind of... isolation, isolation, right? It takes a lot of people, it takes a lot of like steps and this lead to that. I mean, a lot of the things that I've ever done, I was not starting to do that. I was doing something totally different,

but I was super curious and always wanting to know. The answer is, I used to have a son of a, I was just, do, when in doubt, do. Cause one thing we'll learn to do another, just fucking do, you know, I don't wanna do that, just do it Nike slogan, but it's like, do. Cause one thing we'll learn to do another, just fucking do. You know, I don't wanna do that, just do it Nike slogan. But it's like, do the truth. It's true.

You know, it's like what, you know, and I always talk about the failure, why you have to embrace failure. I do, when I used to give motivational speeches, I would do this little exercise where I'd say I wanna teach you something about failure, okay? And I'd call, go to the audience, I go, is there any single women out there, okay?

I don't know if he politically today And I'd say come on up. We're gonna do it. We're gonna do a little pair of the month later And then she come up a stage and say let's pretend we're at a coffee shop and you're sitting over there and I'm over here And I'm gonna come up to you. I'm gonna say I'm so sorry about you. You're having a cup of coffee You seem like a wonderful young bird. Yeah, you're wonderful love to sit down and buy you a cup of coffee. And I say, when I ask you that, tell me no. Okay? So we say, love, and I walk over, I go, can I buy you a cup of coffee and you don't

thank you and I soak back to my chair. And you watch me crash and burn and fail. But the irony of the story is, I'm no worse than, had I had nothing. You know what I mean? It was an ultimate, just win-win situation. That's what so much is. So just do. Like, by the way, just by doing that, maybe I would have had a date.

And by not doing it, I was no worse than had I had not that like, you know, so just do. Just do. I know. And I totally agree. And the hardest part for people is in that stuff. Like the stop is always in that start, right? Like to say just due to me, damn, right? I'm gonna be, I have no problem

because that's my inner drive and fire, right? Can you give that to somebody who doesn't, like you think drive and fire and all these things are more innate? Can you teach that? Can you learn that? I don't know, drive and fire is pretty fire is pretty innate. You can teach tools. I think if you look at, if you watch study, little children playing a playground,

be able to say, okay, this kid's more driven than that one or I don't say aggressive, because that's not the right one. More of a leader than the other one. Yeah, you just say, you know, it was interesting. My mom used to always say that she'd look out in the streets, because that's when the kids played in the streets. And I was always in the middle, and I was always organizing. You're changing yourself, Doddy. It's not me, you're doing it.

Something tells me you were the same kind of, but where'd you grow up by then? I was in Canada. I grew up in, yeah, in Canadian, but I live now in LA. But yeah, so you grew up in then? I was in Canada. I grew up in, yeah, in Canadian, but I live now in LA. But I grew up in Canada that would make in Canadian. I think that's what I was saying. Well, I was gonna say actually,

I'm from Winnipeg originally. I do probably don't even know what that is. Yes, I know what Winnipeg is, of course. The Winnipeg Jess. Yes, exactly. And then I moved to Toronto for school and for work. And then I migrated to LA. And, you know, that's the right the

rest of history but I did play in the streets like you. Okay yes yes that doesn't have it too much anymore. And not at all. Okay so your mom would come get you when you played in the streets and then what would happen. No she would say she would what she would always say I was one in the middle organizing and you know doing love the thing. Yeah, you know, you to tell this the stories that anybody that would listen about what a wonderful little boy I was, you know, I'm sure that's it. That's it. That's it. Absolutely. Well, it's funny because, you know, we call that like, you know, my mother would always say to me, you're such a going concern. That would be that would be the word. Like, oh, that girl's such a going concern

because you're always moving and doing and sure you were the same. And look at you now. Like, what I find so interesting is that you don't have to be doing this, right? Like, you don't have to be having this podcast. You don't have to be doing all these other things that you're doing.

You've sold your company for hundreds of millions or 250 or what was, how much did you sell that company for? It was between 250 and 300. And I was $2000, that was near $2000, that's when I was real money. No, I know, that's like the equivalent to like a billion dollars now or more. I mean, this is what I'm saying. I'm not about that, but. Well, no, I was going to say that this is like back when like dinosaurs were walking down.

Yes, yes, yes. This is a whole different thing. And so at that play, you have now, you have like, you had or you do, you have like real like fuck you money. You don't have to be pursuing and pushing. Why do you feel that you're doing that? Is it just because it's part of you or? You want it, you want it, what do you got?

I mean, you can go visit your money, you know? I, that's why I always say to people, if you're thinking about having a capital event or monetizing your business, don't do it for the money. Do it because you're ready to do something else or your board or because you can't go visit money every day. And it's, yeah, I mean, it's just like,

it just, and if you love what you do, that's a lot to give up. Sorry. It just, I wanna, I think I'm just getting started i want to do the next thing i want to you know so i've had all these projects and i want to continue to them and i want to do it the difference not finding with people my age now is they want to work but they want to work on their own terms you know that like i couldn't if somebody handy me at agency back i would say

no thank you because if i had a hang up if i had had to get done doing this with you Jen and then get on a plane and go to Dallas and see what a client talked to them about, you know, their tacos or whatever I'd be talking about. I don't know if I could do it at this stage. So, you know, that's where the fuck your money comes in. Well, that's exactly true.

I want to ask you about what you do all day, but hold on. So then what does, like, what is that motivation? Is it like you're trying to prove something to yourself or is it like, where does that like inner drive and desire? Because we all want to feel relevant and vital and we're accomplishing and growing and learning. And I think that that, you know, I don't,

a little bit people say, oh, you could be like, golf all the time. Like why am I going to play golf all the time? You know, I don't like to, you know, I grew up with work to me was when I was on vacation, I wanted to get back to work. Work was, and I always say to people, if you're doing the right thing Friday nights

are no different than Sunday nights, you know, I used to love, I probably, when I was building my company over 30 years, took a grand total of six or seven weeks of vacation total. Only because I didn't want to be any place else. Now, that didn't do well for my personal relationships, you know. Right. It's no coincidence that I had kids later in life, but I, that's what I wanted to be. It was no place I'd rather be. Wow. So what do you think? Like, how, what were the strengths that you brought

that you were so you were able to build? It was your dad, your dad started it. I was very fortunate. I went in my dad had a business. I had a business to start build. It was your dad's. Your dad started. I was very fortunate. I went in my dad out of business. I had a business to start with. It was a small business and with a group of people, we were able to scale it. But to me, starting something from nothing is always harder than scaling.

And I don't think I could have done what he did. And he held up. He's not alive anymore. He used to say he did what he did. I did. So we were a great team. He was my best friend. We worked together for about seven or eight years.

And the way we were able to build it was, the formula, simplify great people. I had best people wins in a business. So I always surrounded myself with people smaller than me. And we were bold and we took chances. And we worked our asses off. And we kind of became the agency for a lot of years you know agency the year by age and ad week and we were kind of the place for about a decade that you know

agencies go through cycles we were kind of the it place for in the I would say in the early 2000s and you know the 2000 2010 or about that and so we had a lot of fun More from our guest but first a few words from our sponsor. Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate for the all warm, all fuzzy, all self-care, zero doubt you grab a with love today vitamin water zero sugar nourish every you vitamin water is a registered trademark of glass oh so there's no messing around when it comes to my hair and there is no one size fits all I have curly long thick hair I can be using the same product as someone with

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So I'm telling you guys, you have to take this quiz. Pros is this healthy hair regime and it has your name all over it. Take your free in-depth hair consultation and get 15% off. I'm telling you you won't be disappointed. What was the pivotal moment or do you remember the client or the pivotal moment where your agency just kind of took off? I would say there were plateaus in my career where we won a key, which was a very big account for us, and we did a lot of controversy. Got hired by Bill Clinton to be part of his advertising team. That was a plateau. We won back to the America. You keep winning kind of like benchmark accounts, and the Clinton thing was a big thing, because for a year or two after that, you'd walk into every client, you'd go, well, you know, the president hired us, you know, to do his advertising.

And what else do you need to say? Nothing. As a financial, you know, and especially because Clinton was so popular at that point, and they would be like saying you got Obama elected, nothing, I think, we just did advertising for him. But, um, no, you're right. I think that's very true. No, there was different calling cards along the way.

You know, it was, and then what I also learned is that the bigger we got, the easier it got. You know, I found, you know, momentum. Not only momentum is you were pre-sold, you'd walk in, you didn't have to prove yourself as much. And I found that if I had a $100 million client, it took the same amount of work as a $2 million client, and you just make a lot more money. And you're doing the same. And anything sometimes the bigger clients took less work and less

sweat than some of the smaller clients. So I found as we scaled, the business got, I don't say, easier because it was never easy. My job got easier. What was your job in the agency? Were you just, because were you the business development guy were you the idea guy? Which was your love? I was the spiritual epicenter of the agency. I'm there was a huge there was a like that. Spiritual epicenter. I was a great show. I'm going to date myself again. Feed me this interview is I'm talking to a really old fucking guy. I'm gonna show 30 something. Oh my god. I love that show. Okay, that was like the first kind of yummy show. Yeah.

And there was an ad die the head agency guy that the two characters were. It was kind of miles from Intel. And somebody said, Miles, what are you doing? He goes, I'm an enzyme. I just cause reactions. You know, that's a great line. What I think, you know, I had a very unusual combination in it. I had both the very strong business sense and was great at pitching and, you know, managing clients. And I also both a very strong business sense and was great at pitching and managing clients. And I also had a great creative eye and could spark creative talent. And when you have those two, if you look at most really successful leaders of creative

companies, whether they're movie studios, TV networks, a computer company, or they have both. They have that, they're not just beat counters, and they're not just kind of marketing, visionaries, whatnot. They tend to have both sides of the brain work. I got to like Elon Musk, I don't know him, but there's both sides going on there. Steve Jobs had both sides going on there,

and not to compare myself to those guys, but when you're running a creative enterprise, the most successful ones have both of it. And I was very fortunate to have that. Who was your first one when you first started with your, with your dad's company? Who was the first big client you brought in? The first big client and they weren't, I mean, they weren't big now, to me they were big back then. I've written about this a lot. It was the New York New Jersey Connecticut Pontiac Dealers Association.

Now, in those days that you used to, let's say, in addition to the national advertising, there would be 100 dealers in the Tristid area, and they would have their own advertising budget, advertising dual, this local crazy dealer stuff. And that was like our first TV account. And in hindsight, it would now would be a tiny, tiny account, but it was a big account then, and I kind of pitched it wanted and That was kind of the my beginning. It was the tristate Pontiac dealer's no Never forget them. Oh, wow and then from that was a second one really because it was because your first one someone saw it and then that probably was the

Beginning right? I think we got The piece of Samsung and then Ikea after that a couple of years later and then for my key, we just kind of was Ikea in every country they went into would always kind of pit the Dejure hip up and coming agencies. So you kind of got and we bet you're right, they would be a lot of very high profile agencies for that. So you get a lot of attention, there's certain clients, it's like when Nike high age, you know, I mean, there's certain kind of, I don't know if it's that much anymore that key, but when they were first coming to this country, they were seeing as a very prestigious super creative advocate.

Did you ever work on things like Nike or anything like that that are like kind of really had like her known for their mark? I don't know a Nike or agency. I wasn't doing it as it was do it. L.A. we did Volkswagen for years and did a lot of very very well known spots and they do Taco Bell now. I never had that client where I would say was the most. No, I never had a Nike or they're on a lot of Nikes that you know, but we had great

clients. And so have it. So what after you sold it, you became the NECA media person right away. I really kind of knew about back then. I was like, now I'm aging myself. I knew about you because of Dan, because of that, I knew about your agency, because you were all

over the place. Then you were. I was always interesting. The way I got into media from advertising was very organic. When I was in the agency business, I was kind of the go-to interview you mentioned it today. So today, I wanted to talk to somebody that I wanted to talk to me. So I was always doing interviews.

And every time I do an interview, I kind of got it off. I was like, wow, this is really cool. I really liked it. And the producer or the interview go, you're really good at this. You should do this. So when I sold my company, I was like, let me try my hand in this. And I got an agent and I got a pilot at CNBC and it turned into that show. And then we went from there.

And I've had different iterations of my television career. I had the big idea for five years on CNBC. The last 11 years I've been on Morning Joe and MSNBC, Colton King of Politics. I had a short lived, I actually wrote a scripted comedy where I started called Donnie, which was like a curb-infused as my plate of fictionalized version of myself. I must say it was brilliant. Anybody go on Apple to go get it on Apple TV. It was just one season. The problem was it ended up on USA Network and it was appointment TV. It needed to be on a streaming service. It was too sophisticated and inside, but if you ever want a fucking laugh,

Donnie, ex-golation point, going out, there are six episodes. It's probably the best thing I've ever done. I've heard you mention that before. I actually want to do that, because a lot of times it's timing, I think, right? Like you were ahead of your time with the big idea. I think today, like,

you were ahead of Shottech. You were ahead of Shottech, exactly. When the big idea. I think today like you know you're I was that was a head of shark tech. You're a shark tank. Exactly. When the big idea ended, walked around and called me that I want to be it was called Dragon's Den in England. Yeah. In Canada. In Canada. Bring it over here. Do you want to be a shark? And I was like I felt I'd done the entrepreneur thing. I felt if I did that that would be locked into that forever. You know, I didn't want to be that you know that I wanted just a lot to do a lot of other things. But yeah, we were the first thing that kind of mass-marketed entrepreneurship, you know,

I mean, it was a really passionate show. To this day, people stopped me on the street and it was, it was, you know, it would still be on except the financial crisis happened. And they started running business news at night and it was very hard to tell people to go for their American dream. It was once every 100-year-new story. But it was a wonderful show, and as I said, it was a precursor to Shark Tank. We used to do a segment on the show called the Elevator Pitch.

Yeah, right. We would have three people come in and pitch to a panel of three people. They would each have two minutes to make the pitch. I mean, Chuck that, you know what I mean? It was there. It was there. and pitch to a panel of three people, they would each have two minutes to make the pitch. I mean, Chuck that, you know what I mean? It was there. We were there. And the show Donnie, I don't know if it was the end of his time,

it was, we weren't able to sell to a street, look, the smart of the show, the less relevant it is to appointment TV. Nobody watches TV when it's on. That's why broadcast TV is incredibly dumbed down and it's a super smart show. High TV is incredibly dumb down and yeah. Super smart show. High-minded show is on streaming service where there's Amazon. And we weren't able to sell to them. USA, which is the huge cable network board, which was still a win, but it was on Tuesday nights

at 10.30 and they just judge the ratings on who watches it. So I would have like best friends that say six weeks later, oh I can't wait to watch your show. So it's like, but that's not the way it gets judged on broadcast TV. So it was in the wrong place. But your audience, I will tell you this, Donnie exclamation point, go on Apple, go bring it up, you will fucking laugh your castle. It is, I play a sleazy talk show host. It's shot in my home, and it's based on my real life, but a very exaggerated, you know, everybody was going to go to the show. So I start to play an asshole, you know, I mean, I kind of play the perceived percept, perceived perception, what a lot of people perceived

of me. And it was just, as I said, I don't want to compare myself to Larry David, because he's in another metaverse, but it was that same formula where he's playing a fictionalized version of himself, but there's a lot of him in it. I love those heads of shows. I'm actually going to, I've heard you talk about that before and I just never really got around to it. But do you remember, well, you know, family guy, right? You know, I don't remember the exact details,

but when I do remember, is that show when it first came out, it was fine, it don't remember the exact details, but I read what I do remember is that show when it first came out, it was fine, it didn't really kind of hit. And then they brought, they resold it someone else or somewhere else a couple of years later, and it became like a really big hit. I don't remember all the details. But like, why can't you bring back the big idea

or don't explain the explanation point and try to like redo it? It's not unheard of for that to happen. Yeah, you know, I could... Have you tried? I haven't tried. I wouldn't want to do the big idea. I kind of did that. Donnie, I'd like to do a little bit more of it. I just don't know if it I'll be able to do it, but that's not a bad idea. But yes, to get second lives,

you know, it's interesting that these day and age sunpill never would have made a past of the first season. The ratings were visible. Terrible. It's right. And they're inside of fineill never made a past the first season. The ratings were visible. Terrible. And they're all set of fine. So it is a different world today. And you have so much when you speak about that show. And this is in the first time, because I

heard you many times talk about Donnie Explanation Point. And you're so passionate. Like it kind of brings you to life. You're so energetic. And you really, really are proud of it. Like you should try to do something with it, you should try to do something with it. I should try to do something with it. Okay, you've inspired me, Jen.

We're going to take another swing at that. I'm serious. I'll help you. And you can also put it on the YouTube. There's so many things you can do to get it out there to the masses. Because like you said, I think all your stuff is so you said you didn't want to be, you turned down the shark tank because you didn't want to be so niche. But at the same time, and you're the expert, is it kind of, don't you kind of get more

success when you have a niche? You can't do everything to everybody. Yes, you could, if somebody, if I was handicapping my career now, I could say because it's, like I said, I talk politics and I love doing it. And I had a site and I political shot in the CBC. But no, had I stayed entrepreneur boy and I probably could have built another empire? I totally.

I don't know, it just wasn't turning me on that much. And you're good at it. I thank you. I love talking politics a lot more. I love the entertainment space a lot more. I found it very repetitive. I didn't, I had done it for five years. I loved having a show, it was a nightly show and I kind of loved the

platform of that and whatnot. But I didn't get super turned on, I was super turned on, run in my agency, I was super turned on, doing my downy show, I got super turned on, talking about politics. I didn't, for some reason it didn't, I found it, we done it. And I just, I don't know how to put it in the other way. Well, yeah, because you're doing it, it's monotonous. You're doing it every single night with every single brand like, you know, I just came back from a work sing in Miami and like I was at night, you know, Shark Tank was replay, you know, they do like those marathons, they're on like 20 times. I love that show.

But then by the third night I've watched so many episodes. I'm like, oh my God, it's like how many people can I hear walking in there and doing their whole like, sharks? I mean, it does. And it's the same, it's very formulaic. But, you know, at the same time, if you can switch it up and not do it so often, or because you're doing this podcast, it's the same thing.

Right. Yeah, like the end of the podcast. Yeah, it is. And the part it does get me done. You know, I'm almost how long I'm going into this now. But eight months and it's fun. I enjoy talking to the guests. I just have a incredible range of guests from Michael J. Fox,

that Dennis Leary, Don Lemon, to Hunter Biden, Al Franken, Joe Scarborough, Chris Christie. I mean, just everybody who accords from politics and entertainment and media. And I just enjoy it, I really, really do. Why don't you run for, it sounds like you, like, again, like the Donnie explanation point, not to be your therapist, but it sounds like you get such, like, again,

you become alive when you talk about politics. You should think, maybe you should run for the mayor. I've talked about running for mayor and there've been articles, you know, I've been quoted and talking about it. Right now, I didn't take this last run because I really didn't think at this point, they're going to elect a wealthy older white guy. Say that with any, you're right, negativity or bitterness, I just, it's just not what the times you know, call for right now. But I also just really don't know if I want to put my family through it.

You know, it just, I haven't done anything terrible in my life, but I'm an easy target. And, you know, I was single a lot of my life. And I just, you know, I just don't know if I, I, I think I would, I would just be put myself too much through stuff. I just, at this point, I think you have to really, that's why unfortunately so many people from the private sector, so many great people, we could line up, we'd come up with a thousand people that why don't they, you know, and if you've been running a company for a lot of years and you've been interacting with tens of thousands of people, you know, you just, you kind of go, do I need that trouble, you know, so for those

combinations, it wasn't, it just wasn't the right time for me. So for those combinations, it just wasn't the right time for me. Have we talked to you've been married twice? Three times? Three times? Twice. That's not crazy. No, it's not. So how is it between them?

I know, I just say that's a whole other conversation. Exactly. No, nothing as I said. By the way, why are you drinking that? Why are you drinking that? Because that's why you're probably having some stomach problems. There's a lot of the aspartane in that. I'm just wondering. I said, do you have a little time? Why are you drinking that? Why are you drinking that? Because that's why you're probably having some stomach problems. There's a lot of the aspartane in that.

It's sparkling ice. It's drinking a little time. I'm going to send you this. You're going to start drinking this. It's a water. It's sparkling. What is it? It's not nice.

It's called BLK. It's a water brand, but it has pelvic minerals and a lot of antioxidants. And it comes in flavors, and it's much healthier than what you're drinking. Is it always dark like that? It's always black. Yeah. It's really interesting. Yeah, because it's fall, fall-vic minerals have a lot of... It's actually genius because on the one hand you go, okay, black.

So it's not, it doesn't seem very thirst-quenching. But on the other hand, it says, wow, there must be a lot of good stuff in here. It's black. You know, very interesting, very interesting marker. Now, I salute their name, their packaging, and everything. Really? Okay, I'm coming from you their packaging and everything. Really, okay. I'm coming from you. That's a, that's high praises right there.

I think that's- I'm gonna send you a box of this. I don't know, or 10, because you should not be, like, not know shots against that, but- Yes, for me. That's where the indigestion is coming from. Okay. I feel like a Jewish mother and I've known you

like 10 minutes, but that's because I have a point. Thank you. Okay, where was I? Oh, yeah, so then how about. How will other people or personal brands like it's someone like an Adele, right? Who time after time she hit to the park and people are just like obsessed with her, right? She bring comfort with an album.

It's like number one before it's even out. Yeah, she very talented. Yeah, she's super talented. I'm not taking anything away from that, but there's a lot of talented people. So when someone is, what makes some people, you know, kind of have that thing that like kind of stands the test of time over and over again? Why is that? I'm in case of a Dell. I actually do think she has one of those. Every, every, you know, I would say

over the years, Whitney Houston is Barbara Streisand, there's certain voices that are like voices of angels. They're just that are just that. And I think in her case, it is that. I don't think she's been a pop sensation that's created. I think she just has one of those every 10 year voices in that case. What makes some of the other ones pop? What makes an area of Grande Pop? Good management?

Like in that case you go, okay, there's 500 girls who look not to minimize her at all. No, but it's true. It's right, right, right. And a lot of that is management. A lot is that is you know she's managed by Scooter Braun who also manages Justin Bieber. So you know, there's a formula and you get the right people and but obviously she had something to have Scooter Braun drawn to her in the first place. So, you know, for every act like Tom Cruise, Tom Cruise is going to act as yes. Are there a thousand guys just as handsome who could act just as well, who didn't make it? Yes, I think a lot of times the people themselves are pretty smart and clever and they figured out. They figured out a formula. He figured out which agent to be with. He figured

out who would network with, you know what I mean. So wasn't that he's not talented and doesn't deserve the fame. Unfortunately, as it just he probably was a little bit more clever than the other thousand Tom Cruise likes Right, so then that comes back to that whole like navigating the system being clever all of that Yeah, so how was the person so how much of its talent versus all the other? Variables that come into all of you both I mean, I don't think I could kind of break it down You got to start with the talent. You can't fake it. It's something's got to be there You know, there's there's never been a great actor out there who can't act.

I mean, there are movie stars that can't act. You know, right, right, right, right. They have something else. They have a telegenic quality that you can't take your eyes off them. Or, you know, I mean, there's sometimes people just have an hit thing. It's just sometimes people have an hit thing in business.

It's just, it's that special. It's charisma, cool. What you want is that special quality that draws people to you. Do you see any emerging brands or things that you think are, people that you think are doing it really, really well now? Or where do you feel like, just, I know you do your brands of the week and all that. By the way, do you research that like every single week?

Like how much you must be reading constantly. I have a researcher that helps me that does a lot of research for me and breaks, puts a lot in front of me and then I kind of edit it down. But this is a lot, yeah, there's a lot in there. And it's just, if it takes a lot to research, it takes a lot to go through it because you know, we usually start with about 50 and I cull it down to about 20. It's usually about a 15, 20 minute monologue and you know it just kind of ripped through of it so it's kind of cool. Do I see any brands particularly now doing it you know better than others?

You know it's the it's the brands that are dominating the world it's Amazon it's Facebook it's that are dominating the world, it's Amazon, it's Facebook, it's Netflix, it's Tesla, it's it's, look, there are six companies that that's that amount to 15% of the S&P, you know, six companies, you know, and they're driving, you know, Amazon is a brand that is beyond comprehension and where it's, and what happens is now, versus in the past, these brands, these companies that have a core competency that now have built up so much net worth in their market cap and their cash reserves, they can morph into anything they want.

So it's not only like, so Amazon doesn't have to worry about the next Amazon, they're worrying about, okay, I want to be the first ones in artificial intelligence or whatever it is It's like it comes becomes what do I do with with the value of my company versus how do I just better deliver packages to people and you can't catch up For instance Amazon wants to all of a sudden Go into streaming NFL games NBC can they just did that that's it. So it's not that all of a sudden they to streaming NFL games. NBC games, they just did that, that's it. So it's not that all of a sudden they're gonna be better at it. They have a bigger work chance to play in any game they want.

And that, you know, that's why you hear a lot of talk about anti-trust and not least, of course, companies get so big, you know, when a company's, okay, Disney's worth, I'm making this up a hundred billion and Amazon's worth, I'm making this up a hundred billion and Amazon's worth one point eight trillion. So if they want to just kind of basically take Disney's business away, they can do it. It just doesn't like, and they'll do it. They'll take Monday night

football for them, whether it's not the cycle of the next cycle. And whoever has football, that's where the eyeballs will go. So, all of a sudden, Amazon and Apple are movie studios. Guess what? We have enough money to buy content. So it's basically, and that's why Apple will go into cars. We have consumers. Our business is our consumer. What can we do with our watch test to just continue

to dive down deep with those consumers and expand our consumer base. And the sky's the limit. There's no limit. By the way, banking, call what you want. You know, Amazon wanted to, and they already are, Amazon wanted to be being the city bank in financial services. They could because of the eyeballs they have going in.

Right. The bandwidth I have. So then, okay, let's stop with all this. I want to get to the important stuff. Like, what do you do? And what do you do every single day from your, what's your routine? Morning to night.

Like, I want to know everything. What you eat, how you exercise, what you're doing, what books you're reading. It's interesting. I don't, I don't work 24-7 anymore. I have a different kind of life. I'd say two to three days a week, I do television, MSNBC, I go to the studio, I do it here.

And I prefer to live. What would you live? I live in a townhouse. I'm in Upper East Iowa, New York, yes. I live in the townhouse. And I will, I prep for that that takes an hour or two. I work out twice a day. Twice a day, you do, you do twos, okay?

So I do cardio and I do, here's a little bit of a shake right here. Yeah. I show up for sure. Guns, you told us we could shake right here. Yeah. I sure, sure. Guns, you know, we got to do that. Love it. They wait, stop right there, because now you're talking my wheelhouse, okay? So you do twice a day, so you do twice a day. I would say, I would say five days a week, I do twice a day.

I do cardio late in the day and I do my weights in the morning. You do, oh, you do the weights in the morning first again, I've done. Yeah, I just, that's just the way my system, I could switch it, it's just not the way I do it. I eat the same thing for breakfast every morning, I go to a diner around the corner and I have five scrambled egg whites with onions and one piece of set of hearing toast. For lunch, I have some shame every day.

Wait, wait, wait, okay, what time do you wake up in the morning? I usually wake up, one morning a week, I wake up at five, because I'm doing morning gel with what I do at the in the morning. Usually wake up one morning a week I wake up at five because I'm doing morning gel with where if I do it in the studio at six I'd say the average is probably seven thirty what seven forty seven forty five my wake up not like a super early riser you know. Okay and do you need breakfast first and then workout and you first. I go to the diner at that point. But wait, wait, wait, wait. You're way too fast.

I'm taking notes, okay? So first of all, why do you go to the diner and not just make it at home? It's easier because it's more easy. It is easy. I actually have somebody here that they could make it for me. I like just getting out as soon as I put on my sweats and just going out. And I like the, and it's really interesting diner. It's called the Three Guys Diner. And I'd say interesting, it's called a three guys

diner and I'd say three out of four morning steep Martin is there. Tom Selleck is there a lot. It's just and everybody keeps themselves like I don't even have to say anything to the waiter. He knows what I want, you know, I love it. Yeah. It's just it's just a kind of I'm a quick, I'm real creature. Have it. Me too. I usually meet someone with the lunch, you know, I have a lunch, I'd say three out of four days. What time do you go for lunch? Usually around one o'clock.

My podcast, I usually do end up doing twice, at least twice a week, my podcast. One day a week I take brands a week, another week I take an interview. I'll do stuff like this. There's always random things that come up. I take a 45 minute nap every day. Now this is for your younger viewers,

not something they should be doing, okay? Yeah, yeah. Like I just, my sister, because I go out of midnight. I don't go out of nightclub, but I'm out for dinner every night and I find out. Do you go every night for, you go out for dinner? Every night. I do pretty much every night, yeah.

Um, yeah. How do you stay so like, svelte then? Like are you eating the for dinner every night. You're pretty much every night. Yeah. How do you stay so like svelte then? Like are you eating the same thing every night? You know, I eat fish, I eat chicken, you know, I mean, you just eat well, and I exercise a lot. Do you go to the same place for dinner over and over again? No, I mean, you know, yeah, in New York you have your 10 places you go, you know, you know, I mean, you know, you're not experimenting all the time because you want to know it's your

place and you, the food is right and you're taking care of. So New York, although it's a huge city, everybody kind of creates their own little neighborhood. Right. You know, that doesn't mean I go just in my neighborhood, but, you know, and you know, I have a big circle of friends. I'm single right now. And you have three kids though.

I have three daughters. Yeah, I have one daughter who I'm single right now. And you have three kids though. I have three daughters. Yeah. One daughter who I'm actually a grandfather who has a one year old. And then I have a 18 year old that will wait here from colleges on this week. Oh, wow. And I have a 14 year old. And so all girls are the five six more kids that all be girls. And I love having girls.

Do you have kids? Wow. Yeah, I have two small ones. I have six, six year old and an eight year old. That boy and a girl. Yeah, I love little girls. I think little girls are the Kills. Wow. Yeah, I have two small ones. I have a six-year-old and an eight-year-old. That's a boy and a girl. Yeah, I love little girls. I think little girls are the greatest thing.

I have boys. I love boys also, but I love having little girls. Yeah, no, I love my little girl. That's for sure. I love my little boy too, but I love both. They'll get me wrong. But. Office Depot Office Max has great deals on everything you need to succeed, like stylish furniture

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I do two body parts a day. It's usually about an hour. Yeah, that kind of thing. It's usually about an hour. My cardio is usually 45 minutes late in the day. So between my podcast two or three times a week, my TV two or three times a week, managing my portfolio, doing things like this, my workouts, my lunches, it's not a terrible life. No, it's a great life. So, one of the questions I had about your routine. So, now I know you eat the sashimi for lunch.

You have that dinner, you have that for, do you have any snacks? Are you a vegan? Do you not eat anything? Do you take supplements? I don't really have snacks. I don't take supplements. No supplements at all.

I take a diet, I take a multivitant, but no, nothing fancy. I take a vitamin. I take a multivitant, but no nothing fancy. I'm going to die. You know, I eat as I said, I'll, you know, I eat well at night, but I put on really if you think about it during the day, if you go, okay, let's say on a workout, each workout, I burn I'm just say 500 calories, okay, so that's a thousand calories. I'm not putting a thousand, I'm not, I'm probably putting 500 calories in my body. So I'm going into the night, net, negative,

11 calories. Yeah, deficit. Yeah. You know, so I can eat a good meal, I'm not gonna sit there and eat meal plumage on every night, you know, but I can have a chicken and a fish, and I'll have a piece of red meat once a week's date,

you know, I mean, so I eat well at dinner, I don't gouge. And also then I'd say once every two weeks, I'll gouge. I'll have a meal parm and some pasta. And you just get right back on it, you know. I find that particularly at my age, there's a tremendous difference between like 40-year-olds look like 40-year-olds, you know, for the most part of it. But I find my age when I see both men and women, there can be what look like a 20 year delta between totally. And it's not just physical appearance. It's everything. It's the it's the lives they're leading. Like I hit friends my age were already spending their winters in Florida. And I'm not

putting that down. But I think all of that at-steer age, you know? And I try, I have young kids, I have younger friends, I have a lot of friends my age also, but to mean vitality is everything. That's, we want to, and it's not about being young, it's about, it's where we started, it's about, wow, I want to be doing stuff so that I feel very vital at my age, because the interesting thing about aging is you really age out of the, I mean, the demos, the oldest demo that I'm trying to even think about is 54. Right. You know, like, I don't exist, you know, so you have to create your own relevance, you

know, and it's really interesting. All my friends, I've never so much more talk about age, because when you're in your 50s, you can spin middle age. And go, okay, you know, I was 50, that's middle age, middle age, middle age, five, you know. Once you're north of 60, you can't spin middle age. It's just like you just can't, you just go,

even if I lit the 90s, okay. Totally. And here's the thing that everybody says, how many great years do you have left? Great to find that as you can still physically do what you want. Mr. you know, you know, yeah, you might live to 84, but are you having great time at 84, you know? Right.

So I have a lot of my friends now who have led very full successful lives, who are very in the mode of, I wanna enjoy, and I I enjoy can be working 24 seven or enjoy could be sitting on a beach, whatever that means, but that you know you don't have an infinite amount of A plus years anymore. A plus to find is healthy. I can still go around five miles if I want, you know what a certain age I'm not going

to be able to. Are you doing that? I actually don't really do a lot of the go. I don't run, you know. I think basically you've answered like all of my questions. All right. This was fantastic. You're amazing.

Thank you. Thank you. You you you built you've called out a great niche for yourself. I appreciate that. That means a lot coming from you. Let me tell you. Thank you, Van Mion has been a real honor. I appreciate it.

No, absolutely. Don't hang up though. I need to get your... Oh, first of all, before I... We'll do it, we'll finish this, and then you're going to stay on for a second. But for people who you want... Okay, so everyone listen to On Brand with Johnny DeWitch. Where can they follow you? You don't... You have a book that's been out, well, it's a little bit of a older book, but can they still buy your book? Sure, sure.offered wrong, never end out. They follow me on Instagram. That's kind of my Twitter.

Habits and hustle, time to get it rolling. Stay up on the grind. Don't stop. Keep it going. Habits and hustle from nothing in the summer. All out, a host of budget of fuck going. Visionaries tune in. You can get to know.

Reinspired. This is your moment. Excuses. We ain't having that. I hope you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self-improvement podcast network. Okay, so I wanna tell you a little bit about my show. We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me?

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I recently got to hear Heather at a live podcast taping with her and Tracy Hayes, and I immediately subscribed to this podcast. It has not disappointed, and I cannot wait to listen to as many as I can, as quick as I can. Thank you, Heather, for helping us build confidence and bring so much value to the space. If you are looking to up your confidence level, click creating confidence now. brings so much value to the space. If you are looking to up your confidence level, click creating confidence now.