Habits and Hustle - Episode 151: Patrick Bet-David – Entrepreneur, Founder of Valuetainment, and Author

Episode Date: January 18, 2022

Patrick Bet-David is an Entrepreneur, Founder of Valuetainment, and Author. Excelling through an early career in fitness, quickly jumping into finance management, and eventually into the media mogul he is today, Patrick has created a wealth of “world-stopping” moments on his charge towards success. Responsible for incredible interviews with George W. Bush and Kobe Bryant (on the same day), and many more on his podcasts, Patrick continues pushing for truly life-changing events. Most recently tossing out a bid for former Presidents, Barack Obama and Donald Trump, to sit down together. If anyone can get it done, it’s him. Listen and learn where he came from and how he became the success that he is. You won’t want to miss this one! Youtube Link to This Episode Patrick’s Instagram – https://www.instagram.com/patrickbetdavid/ Patrick’s Website – https://www.patrickbetdavid.com/ Valuetainment Youtube – https://www.youtube.com/channel/UCIHdDJ0tjn_3j-FS7s_X1k ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Today on the podcast, we have Patrick Bettevin. Guys, if you don't know who Patrick is, I just want you to know that I wanted to interview the guy so badly, I flew to Florida to sit with him face to face. I went through a ton of hoops and jumped a lot of hurdles to even get the interview because he's that much in demand and that busy. He wrote one of my favorite, if not my favorite, business entrepreneurial book on the market. It's called your next five moves and it was actually the number one Wall Street Journal book as well. He talks about all the skills and the strategies needed to be an entrepreneur, or for anybody who is a high performer or anybody in any level of business.

He lays it in such a methodical, strategic way that I just really, really enjoyed the book. He also created value-taming, which is a media brand with the purpose of teaching fundamentals of entrepreneurship, personal development, while also inspiring people to break free from their limiting beliefs. It is one of the biggest business channels on YouTube with millions of subscribers. He is just someone who I really feel like I learned a lot from

and I believe you guys will too. He's super smart. He's been a super successful entrepreneur. Since he was just a little boy, we get into that. I really enjoy the podcast. I really hope that you get as much from it as I got when speaking with him. What I really admire is, first of all, you're a great storyteller. So when you, someone asks you a question or when you try to get your point across,

you're very good at like visually like putting it out there for someone. So the message lands well, right? So it's not just like, you know, why this? And then you just answer the question. It always like has like a whole, like a whole story behind it. So people can like, oh, it lands well,

it resonates well. And I love that. The other reason why I'm like bored a lot of them says with you, I have to put that word in, is because everything you're so like blunts and straightforward and like a lot of people are probably like, oh my god, I can't believe he would say that or think that, but you don't give a shit and you'll just say it and the truth is it's I agree with everything like everything like you have in

here. I'm like, oh my god, I totally agree. Oh my god, I totally agree. And the how I even got to you, like besides Tom and all that, was someone set me a couple of things that you did or said and they're like, oh my god, he's like a guy version of you. And I'm like, who is this guy? And then I started to like watch you. And you know that rabbit hole. Watch you start one video.

You go down to like 55 thousand of them. And so that's why I'm super happy to be here with you. Awesome. So thank you for being on the spot cast. And also, Patrick is so lovely and kind that I'm in Florida and I don't have my own video crew here. So we're using value taming. So thank you so much for allowing me to use all your nice people

and your equipment. So thank you. Okay, so I have literally so many questions for you and I don't even know where to begin. So I guess we'll start with the beginning. You just said a story before we even started this with you're like, when you were at a club and you didn't wanna get in trouble

because you knew you're gonna do big things and you're gonna be successful. So I guess a good way to begin this is so you did always have that inkling that you knew you had big things in you. So, I was the guy when we would come back from Wilson Jr. high school and my friend Adrian or Art and we would walk down Verdugo that would ask me questions and I would ask the question and say, hey, you've got four choices who you want to be when you grow up. You can be Michael Jordan, greatest basketball player.

You can be Michael Jackson, greatest performer. You can be Bill Gates, richest person, or you can be the president, the most powerful person. Who do you want to be and why? And the guys would say, I would want to be the billionaire. I'd want to be the president. I'd want to be and we'll always a great conversation, right? And we would dream.

It was always living in Lala land What if one day what if one day what if one day but no the story about What would you be which one would you pick to me at that time it was more? I liked entertainment so I was a it was a toss up between Michael Jackson and Michael Jordan at the time it was not the money It was more entertainment. It at the time. It was not the money, it was more entertainment. It was more impact. It was more getting you to be thinking about it. Cause money, anybody can make money.

You don't make money and say, oh my gosh, look at that guy's money. You're impressed, you walk away. But what do you think about it? You're not counting his money. But somebody entertains you. Somebody gets you to think you walk away talking about that to 50, 100 different people. Cause impact was made.

I'm more interested in impact, so that's where I was at that time. But yeah, the whole story about what happened one day had already made a decision. So when I knew I could compete in the marketplace when you're saying this, because prior to that, I went to the army. So army to me was my out.

You know, and prior to the army, I was working at Burger King, Bob's Big Boy, Hagen Dahl, so nothing to brag about, right? So military was, I'm gonna go do 20 years, and then get out and see what I'll do at 38. So I got out, and then a friend named Kogin, Alavarian called me, and he says, what are you doing, re-enlisting? I said, I'm gonna go six years,

I'm going to be a chance of Italy. I'm gonna go, you know, D.L.I., they're gonna have me bonus for this, airborne aerosol. He says, you should get out. I said, no, I'm re-enlisting tomorrow morning. He said, bonus for this, airborne airsoft. He says, you should get out. I said, no, I'm reenlisting tomorrow morning. He said, you can't reenlist. I said, I'm telling you, I'm reenlisting tomorrow morning. One hour on the phone, he convinced me not to reenlist.

I went to my colonel, lieutenant colonel P. Cox. And I told him, I hate to disappoint you. Six o'clock in the morning, I'm now reenlisting today. They canceled my entire ceremony. I was gonna get an army accommodation, metal, they pulled it. It was a mess. Anyways, I got out. But so I started competing in the financial industry

and then I said, I think I can compete in a market place. So the moment I realized I could, we went to that one party at Highlands. It was opening weekend tap of the oil. And one of my friends was a very good-looking, Zoolander-looking guy, one of those guys, you know, that look very petite, very, you know, like, thing, everything down and he sees his ex.

I'm better as sexual, we call them. Big time at the highest level, maybe a level above that, but that's not quite the, at full blown, but so he sees his ex and his ex is dating this guy and he's furious because she broke his heart. So he says, I got to go say hi to her respect. That's he don't need to say hi just relax. He's I got to go say hi and for my buddies, he goes as high. And we just stand in and we're like, let's see what's going to happen.

So he's talking to her and the next, you know, the other guy kind of goes like this, fight breaks out next thing, you know, we're on top beer bottles being thrown cups are shown up, we're swinging at everybody. Everyone gets arrested. I'm telling the cop, you have to let me go because I'm gonna do something big in my life and you will never see me here ever again. This is what the hell you're talking about.

As I'm telling you, I'm never gonna be here again. I will never club again. I have big plans in my life. You cannot arrest me tonight. He let me go and I never went back to that club. And I was 24, 25 years old at that time, when that happened. That's a lot of I went to the club.

Wow. And so then you always kind of had foot. So the army kind of helped you kind of figure that out. But because you asked that question of those four, by the way, Michael Jordan, I'd pick Michael Jordan, but because he would, you get mine. You could Jordan over Michael. Obviously.

Because I think he's also, he's very talented. He's super sexy and hot. You get all the money. And you get everything with that. At impact, you get every stride with that guy. Because look at Michael Jackson, he's a mess. No, he is a mess though, but at that time he wasn't a mess. This is 1993.

Sure, he was weird though. He was always weird. I don't think he's qualified weird, but when you're coming from Iran and you're thinking about who's like the guy, everybody thought the world of Michael Jackson. That's true. Michael Jackson. But I agree with you. I would probably chose Michael Jordan over Jackson.

Yeah, so you'd say Michael Jordan. I would. I mean, Michael is Michael. You know, the swagger he has, the energy he walks in the room, he lights up the place. He still has it. There's only one Michael. A hundred percent. There's only one Michael. 100%. There's only one Michael.

So good. Okay, so we're on the same page with that one. So then when you were like a sales guy at the gym, so how did you even fall into the finance space? Like you were obviously a good salesperson. So that was your, was that kind of your advantage overall? What would you say your number one advantage was in general to kind of give you that like edge?

Because you talk a lot about looking around your, the best person, don't be competing in something that you're not as good at someone else, or in a business where they have a leg up on you. So what was your advantage? As quickly as possible, I want to know, this is not what I'm supposed to do. As quickly as possible, I want to know you're not a girl.

I'm gonna spend the rest of my time a life with, unless if we're just having fun. If I'm out of face that I want to get married and I'm going through a lot of relationships, I want to eliminate the possibility of us being together as quickly as possible because I don't want to get emotionally attached to you because then it's problematic two years could go by.

So I want it to be a professional bodybuilder. As quickly as possible, I realized I can't do it to when Mr. Olympia because my interest isn't to say I'm a bodybuilder. My interest is to say I'm the best bodybuilder. So why would I go to Mr. Olympia? I'm 6'4.5 and guys that 6'4.5 off season, they're at 3'5.400 pounds, too much pressure on the heart, the back, they need the leg. I'm like, no, I'm not doing bodybuilding. I left a good height for bodybuilding, it's 5'8, 5'9, 5'10, 5'11, even when Arnold won

back in the day, he was 6'2 and a half at 2'45. You're not gonna be 6'2 and a half, 2'45, you gotta be at 3'10. So I started selling. I fell in love with selling a gem because that's what I do. So it's easy for me to sell you to go to the gem. And then I met a girl at Venice Beach called her name was Jean Vierre. And we started dating. I said, how do you make all this money? She was 24, 25 years old. Always had nice cars. She would pick me up. We'd go up.

We'd have a great time. But she had the money. I said, how do you make your money? She says, I'm a financial advisor for Morgan Stanley Dean Wooder. I said, how do I become an advisor? She says, well, you need a four-year degree. I want to UCLA. She wants UCLA. I said, I'm not going to school. Anyways, long story short, I faxed 100 resumes in with my cover letter and humor and joke and all of that. Next thing, you know, I got 30 callbacks. Added a 30-15 like the jokes, 15 give me interviews, literally. The 15 that gave me interviews, I went to the interviews, I got three job offers, Morgan Beverly Hills, Morgan Woodland Hills, and Morgan Glendale, I chose Morgan Glendale, and the rest of the history.

My first day at Morgan Stanley D.Witter was a day before 9-11, so I got started. Really? Did you take the 7 series then to do that? Yeah, I got my series seven. I took it at the Incovers City, when it's a six and a half hour exam, 265 questions. And at the end, when you press end, when I press end,

I said 100%, I failed. There's no way I passed this thing because some of the stuff options I was good with, certain things I was good with. And then it's a 78% I said get the hell out of here So I took that thing I would select that was my four-year degree because I don't have a four-year degree I have a two-year degree. It's like I got my freaking series seven. I was celebrating running out of that place That's something it was at 21 years old. I was excited for that to happen. I'm curious what the jokes were Where did you say in the resume?

It was a story about, you know, I said, look. The story always wins the story. It was a story about father who dies. And when before dying, he says to his three sons, and he tells the son, he says, listen, I want you to respect me when I die. And he says, the way I want you to respect me is in front of the ceremony, the funeral.

I want each of you guys to drop a thousand dollars in a coffin to represent how much you love your dad. So it sounds like 100%. So the first son comes out at the funeral, he throws $100 bills, everybody mourns, crying while the second one drops $20, $50 bills. The third one was a financial advisor, the accountant. he comes right to $3,000 check, takes all the cash, troughs, sit in there and he walks away. They like that joke. It's a funny joke. It's a funny joke and they said, this guy's funny. So when I went in, he says, what's your business plan?

I said, I have a one-page business plan. I know nothing about this business, but I can guarantee you, I know how to make people laugh. People like me. I'm a good salesperson. You're going to like me working for you. And I said, I'm one of the hardest working guys you'll find. So they said, you know what, we like you.

We'll give it the offer. So they gave two of us the offer. Me and Solt Mas Rashidi who had the highest S&D score in 1995 of 15, 16 in California. When did it afford your program in UC Berkeley for 20, half years? I think she's a scientist right now for IBM. Really?

No, she's a beast. Soul Muzzle Rachidi. Total beast. Oh, I can't even pronounce. What's her last thing? Soul Rachidi, it's your Armenian background that you have that like twist. And I can say that, yes. I can't do that.

Although I am half as really, but still not able to do that. But so do you think, because whatever that quality is, do you think that's teachable? Do you think that someone can learn that? Because everything that you've kind of said, and even like you're like, brash, and I mean in a very good way, personality, do you feel it's kind of an innate thing

that you either have that or you don't have that? So it's a great question. One, I don't think you have to be this personality to be successful because Zuckerberg's not like this. Elon's got his own personality. You take Buffett's got a very strong sense of humor and a great salesperson, phenomenal marketer. Most people think he's just a genius.

The guy's such a multifaceted guy Buffett is, you can go to a lot of different people, but I'll give you an idea. Story I'll tell you. My son Dylan, okay. My son Dylan too. Really? With a wife? Yes., but I'll give you an idea. A story I'll tell you. My son Dylan, okay. My son's Dylan too. Really? With a wife?

Yes. Okay, so that's the best spelling. Yes, isn't it? And your wife's Jennifer, I'm Jennifer. Really? Yes, it's funny. Crazy. Yeah, so Dylan, here's how Dylan is.

Okay. Dylan has an incredible physique. He's got the perfect bow jacks and butt. Okay, with the dimples in it. Okay. He's muscular, he's got the shoulder, he's got the chest, he's got the abs, like Dylan, his legs may be the best legs and eight-year-old could have. I'm not even kidding with you.

You're kidding me. No, no, no, seriously. And also he took a space. What is his birthday? Cause this is gonna be January the 13th, 15th. That's the only thing cause he's September 24th. Really? So Dylan eventually realizes he's got a body.

The moment Dylan realizes he's got a body, here's Dylan. Dylan's like, the first chance he gets to take his shirt off, his shirt's always off. We're going out somewhere. This year, we went to Art Basel. Is it Art Basel in my center? We're at Art Basel. Shirts off, Jennifer's like,

hey, put your shirt back on. No, I want my shirt off, right? Now, so he's confident in his body, right? He knows he's got a body because everybody tells him, you look good, okay? And he's got the charm. The teachers always complain about the fact that they can't say no to him because he's got these massive eyes. Anyways, but when it comes onto singing, here's the thing with singing.

I caught him singing. He's got an incredible voice, but he doesn't know it. So I said, Dylan, you got a good voice. Can you sing again? No. I said, sing for your daddy. I don't sing for anybody. I said, don't want you to sing for me.

I'm not gonna sing. So every time I catch him singing, I have to catch him singing when his by himself in him. Because if he's by himself, he's singing. Okay, and it doesn't matter what it is. He'll sing pentatonic's hallelujah by himself. He'll sing any random thing that is on Roxanne. He'll sing all these songs, right? So, as confident as he is in his body, he's not confident in his singin' abilities yet to do it publicly. I think what happened to me is I realize I am very good at a few

different things and I stopped second guess of myself in those areas. Areas, I'm not good in, I don't even put myself in those situations and I know I'm not going to be able to compete in a marketplace. So it's more or less a person when they realize what their edge is and then you double down on that and you play offense and listen, this whole thing about banker and your strengths, forget about your weaknesses is also a bunch of crocs because no matter what, there's certain weaknesses, you have to improve. So let's just say you're weak at certain things. That's a, you're a three at at, you know, asking questions, you have to improve that to six. Maybe you'll

never be a natural nine because you're not naturally curious in human beings. Matter of fact, you don't even like human beings. There are people that don't like people that like to be by themselves. You got to go from a 3.26. If you're not good at certain things with finance, you're running a business, you're a 2.5. You got to go to a 6. You're not going to be in a business. But there's going to be certain things that you're naturally 7.8.

You got to take that 2.10. I figured those things out for myself. Some of them was late or some of them was early and I Banked on it and it worked out. Okay, so what are you? What would you say your top strengths are and your top weaknesses are? I would say I like reading people. I like reading body language. I like reading If you are comfortable if you trust if you don't trust if you're You know somebody I should trust if you don't trust if you're you know somebody I should trust if you're

that's probably one because I've been in sales my entire life and I've spoken in front of hundreds of thousands of people from state so I have to catch the arms cross and the legs looking at the phone check in your watch all of those things because that's what you have to do and then you have to realize what those tails are the more wealthier people, some of them change because they're pros and how they stay natural and they don't show any emotion, how do you, you know, decipher between that person versus somebody that's easy to read. I'd say that part, I'm extremely curious.

I love people, naturally, I love people, like I enjoy people. So the more I learn about people people the more I know how to This person could do better here positioning with people on different places until it works out for them But I would say at the top would be curiosity extremely curious and then the weakness would be what? used to be patients The other day Mario Jennifer my dad sat me down and they said what's gotten into you? We've

never seen you this patient. Kid's scream, it used to bother you, it doesn't bother you no more. I said, I still think I'm very impatient. So, no, you're very patient. So, I disagree with you guys. But I used to be extremely impatient, probably still very impatient. Weakness would be, if something doesn't go right and you do it second, third, fourth time, it's like, come on. I mean, listen, I understand first time you make a mistake, but the same thing you do in second or third or fourth time, stop that part. Have a hard time with people who are helpless.

If you can't see act like you're helpless, it's not attractive at all. There's nothing that's attractive about it, matter of fact, Dylan used the phrase, it's not fair. He had to write it. Yesterday, he had to write it for second time, 25 times life is not fair. Life is not fair. He had to write it because life is not fair. And then they started having this conversation.

My life is not fair. To the point where he said, I gave him something to do and you heard both of them go like this, but daddy, this is not, I said, it's not what. Say it. No, you're trying to make us say it because you want us to just write. I said, say it.

We're not saying it. And I said, okay, good. So life is not fair. It's not fair. Life is fine. It's cool. So you have to accept it. But I would say, when somebody acts helpless

like they're a victim, like they can't solve something and all this stuff, it's just not an attractive quality. Keep coming back, you got plenty of space. Oof, not how you would have done that. You like working with people you can rely on, like USAA, who has helped guide the military community for the past 100 years. USAA, get a quote today.

Vitamin water just dropped a new zero sugar flavor called with love. USAA, get a quote today. vitamin water zero sugar nourish every you vitamin water is a registered trademark of glass oh So you don't tolerate like kind of helplessness or I say I can't I can't stand stupidity like you know I or you know common sense isn't so common that's what I really believe because It's not the sometimes it's just not With that if you know it's not in your book what I mean it's I don't have a problem with that. If you make a problem. I know it's not in your book. I don't have a problem with me, because I was, you know, if you look at it, at all of us at one point were stupid and something, right?

It's not like we know. Now, there's a difference between common sense and stupidity, but to me, I don't mind if you're making progress. I like progress. We have a fallen out, but we're willing to hash it out and sit down and figure out a way to make this work

and we're making progress totally fine Right absolutely fine, but if you're always like well, you know, but this didn't this time Yes, you're just you have a the crap magnets of life You have to eliminate the crap magnets out of your life because like right now. It's what season? It's December right so everyone's talking about their business plans what they're gonna do this What they're gonna do that what they're gonna do this one of the things I write about is the fact that I am in the business of eliminating some old relationships out of my life, because I just can't, I don't have to band with anymore. So just like ranking in basketball, where you want to pick a basketball player, and so

it's off season, you want to go see what the free agents are. You got to kind of re-strategy You know at this phase of your life. Who do you want to be close in your life? That cousin of yours every time you talk to him and you're on the phone with him for one hour You don't do well for the next day. You don't do well with the people you work with you don't do well with your girl You don't do well with your parents. Well, guess what that cousin of yours is toxic. Mm-hmm. Stop talking to your cousin Cut the fat a little bit. You talked them six times a year, two of the times you have no choice because it's a reunion. The other four is a choice.

Cut that four to one time. Don't talk four times. Then train people when people are calling and complaining to you. Tell them right up front. Hey, Johnny, is this a two minute call or a ten minute call? It's a two minute call. I got two minutes. Go ahead. What's on your mind? So you're managing expectations up front for the complainers to not abuse your time to

just complain not stop, you know, you're managing those expectations. But I think it's more that extremely patient with people improving getting better. Matter of fact, it's attractive to me. Right. I love seeing somebody that's getting better and making an effort to improve whatever their trade is. That is a turn on. Let's do business together, man. You keep getting better and making an effort to improve whatever their trade is. That is a turn on. Let's do business together, man.

You keep getting better. I don't care how bad you are right now, but I've seen you go from a three to four. Let's continue. It's the helpless part in the crab magnet part that's not a good patient for. So you said two things. First of all, what you just said there was when you look for people, then to hire or when you're looking for qualities and people that attract you to them and professionally, personally, whatever. What is the quality that you kind of that stand out to you?

They don't have to be a superstar necessarily, of course, but what are those qualities? And the other part is, I want to ask you, well, wait, I don't want to forget what it's going to say, but the EQ part, do you think EQ is more important for success than academics, let's say? Well, that's proven. I mean, it's not even me saying it. That's been proven in many different places, whether it's these guys that never get a degree and they do so well in life because they're better with people, whether it's in regards to who we eventually end up voting to be a leader of something. You have to sit in a room and understand people's pains. Like sometimes you walk in an office and you walk past somebody.

And if you didn't catch the fact that this person is having a bad day and they give you all the right signals, and it's a simple thing to say, hey, it's fun, everything good? You're good? Yeah, let's go for a walk. How you doing? What's on your mind? Looks like something's bothering you. That stuff you gotta get.

And then the timing aspect of it. I held a meeting last week in today's what? Monday, today's Monday. I held a meeting last weekend Dallas. We had a great meeting. It's all our board councils. It was the most emotionally intense meeting we've ever had.

Very pure business planning for the following year. And I could tell one guy was uncomfortable and he was pissed off like in a major way. So let's go for a walk. What's up? We had a 10, 15 minute walk and he released. He's like, wow, here's a number. Great. I saw another guy that was a little bit and he came up and he says, Hey, and he started crying. What's up? What's going on? We had a conversation together. But if you don't catch those moments and handle those moments in a gentle way, yet still maintaining expectations, lies and principles, because sometimes it's also like, are you okay?

Is everyone fine? Oh my gosh. Yes. And you're lowering them because now you're giving them an out versus saying, you good, what happened? What's going on? Look, I'm not going to change my standard expectation of it because I believe in you. I'm not going to say, I think of you like here because I feel so bad for you.

I'm sorry, I'm not wired that way. I still believe this is you. And I know it upsets you because I can't get this visual out of my mind. I fully believe you're capable of doing this with your life, but you're performing at this level. Do you want me to not think of you that way? I can come down to you, but I can't help myself. So what do you want to do?

So it's handling those situations with EQ, yet still not dropping the standards and expectations you have of the people around you that you feel are capable of doing big things. So EQ is very, very important. In regards to what I look at quality wise, is first of all, to me, we go by the four things, lead respect, improve love. That's foundation. You got to be able to lead in every situation

you're in, respect, improve love. Set that part aside. In business, I'm about outwork. So you have to have a strong work ethic. If you're not, you're not going to like me. It's that simple. You're just not going to like working with us. It will not work. Your eventually going to say, I can't stand working with Pat because I'm a worker, right? So then it's out-improve if you subscribe to improving we have a podcast we have issues on a podcast We have major screw-ups things goes wrong. This doesn't work. That doesn't work This doesn't work and then we have the hundred podcasts and David afterwards say guess what Pat? I said what he says we had no issues here. It's a a freaking great job. The fact that I didn't think about it

means you crushed it. They improved. That's what I'm about. So if you're out working, if you're out improving, strategies to find ways to make it better, and then you have stamina and you can last a long time because this game of business, everybody's like, oh, that guy's the guy.

Oh my gosh, he's gonna blow up. Oh, this guy's gonna do this. None of us are gonna know who the real players are for two decades. Everything right now is temporary. Give it 20 years. You'll find out who the real players are. The game of business is a long-term game.

You know, there's a study that came out. You know, who's the, you know, what's the oldest, active business in the world? The oldest business, how many years, the oldest business is still today? What is it? What do you think that number is? How old do you think is the oldest business, how many years the oldest business is still today? What do you think that number is? How old do you think is the oldest business? Just take a while, yes. 100 years. 100 years, oldest business in the world. I say, in the world. 1500 years, Japan. Okay, now check this out. They asked the CEO of this company. You read all day. Are you reading

constantly? I read a lot. And you retain all of this information. I read all day. Like, are you reading constantly? I read a lot. And you retain all of this information. I read a lot. I read a lot. So here's the craziest thing. Crazy thing. You said how many years is a long old business? 100 years.

100 years. Do you know how many businesses in Japan are over 100 years old? 50,000. That, did you hear what I just said? 50,000 businesses are over a hundred years old in Japan. So the question becomes what? How and why? Now watch this.

Out of all the major countries in the world, guess which country has I's life expectancy? Japan. When they interview the CEO of this company, and they asked him, they said, so let me ask the question, what's the key to success with your company? Why have you guys been able to do so well? He says one tip don't drink too much

What do you mean don't drink too much? Stay in control? Don't get out of control. Don't make too many stupid mistakes because you create a momentum Momentum can be lost very quickly if you don't take it for if you take it for granted it'll leave So the Japanese culture over short-term business plan is 20 years. In America, a short-term business plan is a year. And Japan is 20 years. They're like, what are you talking about? So there was a long-term five years also here.

That's right. And 30 years ago, all these executives from here flew out to go to Toyota. There's this book called Toyota's Way, Phenomenal Book Toyota's Way. So they fly out to go to Toyota to see what their headquarters is like. And they said, the biggest difference between them and everybody else is, they're planning for 20 years from now. They're planning for 40

years from now. We don't even think that. We wish I'd hit the next quarter's numbers. So there's a very different cultural way of thinking about business competing. So the outlasting part that I have at the end, that's why very few people are intimidated. If you truly are competitive, because most people are not going to last. Right. Most people are eventually going to celebrate when they have 10 million in the bank or a million in the bank or a certain amount of fame or a certain amount of success or a certain amount of accolades or a certain amount of whatever they can be like, I've made it. Hey, what's up, Johnny? What's up, Joey? There's show up late.

They'll be casual. They'll let their bodies go. They'll let this go. They'll let that go. And then you'll sit and you're like, ooh, she's still here. It's been 13 years. She's legit.

Look at those guys. That bra, oh, they're real threat. Respect. So my real competition is only six people. All those guys I was scared of, frickin' there's so celebrating on the first victory that in three years. That's the part about competition, that's so beautiful. When you realize who can last and who can't last.

This project, we just finished mafia states of America. I know, it's gonna ask you about that. It's a mess, we worked on this. There was so many problems behind closed doors because it was getting Sammy to want to agree with Michael and both of them are very strong personalities. Both of them have a lot of content to offer. Both of them have a lot of strong opinions on what kind of a life they've lived. We had to get them to agree to come sit face-to-face so that was done and then when we went there... How'd you even agree to that? How did I, how did

you agree to that? Basically, yeah, so explain that because it was like... Yeah, so Sammy and Michael, Sammy's the underbarst of the Gambino family. He was working under Giangari, as he was. And Michael was a couple in the Colombo family, the highest paid couple. So he made a lot of money for the family. He's like a made man. Both of them were made men. His father was Sunny Francies,

who's one of the most notorious under bosses of all time. The stories you read about this guy. This is a guy that rumor to have, Dated Jackie Kennedy, Marilyn Monroe, like Sunny Francies is a guy that rumor to have, Dated Jackie, Kennedy, Marilyn Monroe, like Sunny Francies is a person that they ought to do movie on, Sunny. Anyways. And then Rudy Giuliani was also involved.

Rudy Giuliani was involved. We had to get Rudy. Rudy was, he was probably hardest guy that didn't want to be a part of it. We were on a call one time. And I said, Rudy, you got to be part of this. How, how are you going to let me do an interview with Sammy and Michael about the mob

and you're not wanting to participate and you're the guy that brought it, you know, down, you stopped all of this, you gotta be a part of this. We have to talk to a bunch of different, Bernard Kierrick was very helpful, he called Rudy and then a few other guys were helpful and in Maria, the slate's very helpful. Eventually Rudy agreed and then Chaz Paul Menteri from Bronx Telegram. This was our first big project. We spent a half a million dollars to do this and do we put it on YouTube? We not put it on YouTube. We did it on 6K, not 4K, not 5K, 6K, production, 6 months, so many different things. Guys were here, Rose, Eric, Gerard.

Guys were here, 3, 4, 5 o'clock in the morning editing by choice. And that's what you call outlasting. Mario is up here till God knows one time. To launch, we just had thousands of people this weekend were watching this over the weekend, just binge watch on all 10 episodes. That's the element where you learn, you're like, ooh, that guy couldn't last.

He thrown the towel, was too much pressure on him. Ooh, she couldn't handle it. Wow, look at this guy. It was a nobody. Now he's the number one guy we're looking at. She was as quiet as anybody could be. Now she's the best editor in the office. It's moments like that where there's tension,

where everything filters are, and then two people stay up and he say, these are rock stars. Let's go with these guys. So the outlast and component. It's a tradition. It's fatigue, it's stamina in the world of business. It's very necessary.

No, I think that's so true, but it's so hard to see that right out, like a first place, right? Like you don't know what you don't know. And someone can be very charming and likable, but that doesn't mean that they have all those other qualities that you need for stamina, for leadership, for outworking, what all that stuff you said. So you seem to be, and your EQ is high, do you think you have a good

sense of that, or how do you kind of like figure that out? Like, do you give people, like, is there like a test? Yeah. And listen, you know, it's, it's, when we do interviews like this, we spend a lot of time talking about strengths. I have to tell you the horror stories, how many times I've screwed this thing up, how many relationships like, you know, where you're like, oh, this one messed up, I should never done that. This was on us, that was on us, this was a mistake.

We could have done 13 different things with this in a different way. But again, there's the fear of you make mistakes and you make a mistake and then there's those that just revert back I'm like, oh my gosh, I can't do this again because that was so painful I don't want to go through that again and then the other ones like shit. That was so painful but you know what we can't do that again. I screwed up in this area. Those two things are on them But these six things are on me. I can't do anything about changing them But I can but these six things are on me. I can't do anything about changing them, but I can fix these six things. It's the mindset of what can I constantly improve

in what went wrong? So, like right now it's business planning, right? So I have all these VPs in a company that we'll do business planning with, and I'll watch everybody's language. Here's what some people will say on business planning. 2022 is around a corner in 2021, and half the group starts their business plan like this.

Well Pat, I got to tell you our numbers wasn't what we expected in 2021, but we are so optimistic about what we're going to do in 2022. I'm like, you've said that nine years. But you've said that nine years every year. So what's going to change? Yeah, it's positive attitude. I said well, just, it's positive attitude. I said, no, it's not how life works. You gotta go back and look at some of the stuff

that you and I have to change. So in regards to how you get better in situations like this with people, autonomous stakes, autonomous scenarios. You're chunking by putting yourself in so many of these situations where you're forced to improve. You don't have a choice.

Remember that one movie, Fury, with Brad Pitt, where they're in the tank and that one scene, I don't have a choice. Remember that one movie Fury with Brad Pitt, where they're in the tank and that one scene, I don't know if you've seen Fury, where there's new guys there, there's new privates there. And so much is hitting at the same time, he starts peeing in his pants, do you remember that one scene about what happened? It's a great movie to watch by the way.

You need that to filter a person out. We need a situation like that to filter ourselves out. So, I don't want to get in front of the camera. I don't want to speak from stage. I don't want to do this. Go get filtered out. First time I gave a speech, it was at a, at a, at a Denny's in Covers City. This man named Brian didn't even tell me I was going to speak. And he says, and the next guy I'm going to bring up, he's a superstar. And Patrick Bid they become on up here. I'm like, no way. 30 people on the audience.

Patrick Bid they become on up here. I'm not getting up. Are you nervous? Oh, you're nervous. I'm not getting up. I'm like, hell, I said, I'll sell. I'm not getting in front of the stage. He says, get up.

I said, I'm not getting up. So I'm saying this, this going back and forth. He's introducing them. I'm not getting up. So finally says, you got to get up there. So the guys like, how you got to get up there? I'm like, I know and and forth. He's introducing, I'm not getting up. So, finally, it says, you gotta get up there. So, the guy's like, how you gotta get up there, I'm like, I know, when he never told me, sales was about me speaking from stage.

You never told me I had to speak in front. I'm good with three or four people. You know, when he's speaking from 30 to people at Denys, I'm not gonna do it. And it was, finally, I went up there and I gave probably the worst speech of my lifetime, dropped so many F-bounds. It was freaking epic. And I got off and I sat down. I'm like, I just screwed the living shit out of this speech here. It was terrible sat down and he comes in. He did great.

It's annoying, you're lying to me. You know I didn't do it. So you did really, you cross that out. I say, I know this game. I said, I was horrible. But I left. I said, the drive back in the expedition, I'm like, bad, I was embarrassing.

It's pretty horrible what you just did. But guess what, you got up there. Okay, I'm gonna kill the next one. So it's those moments where you learn about yourself, you're like, I don't wanna do it again, that was so embarrassing, now I do it, get back. Get back in the ring, get your ass kicked again. You're gonna learn, it's a filtering system.

You need to be in the ring. And unfortunately, half the time, you will never find out how good you could have been because you were afraid to get back because of how embarrassing the first or second or third time was. Totally. So it's like the unknit. You want to be able to self-actualize and you don't want to, the fear of not doing that, the fear of rejection isn't as bad as regret, so to speak, right? You'll put yourself out there over and over again because you don't like the idea of the fact that you could have been better or you could be the best if you just actually gave

it a shot. Yeah, I mean, look, what's the most exciting part of life is what? Unknown, right? What is unknown? The scariest part of it. It's scary, but it's exciting. It's like unknown, right? Hey, I'm going to ask her out.

What if she says no? It's unknown. You ask her out. Wow, she said yes. Then you go out. This is our fifth date. We've kissed already. Unknown.

What do I do next? Am I going back to her place? You come back. It's that unknown. It's like nerve-wracking, going back to a place you come back? It's that unknown. It's like nerve-racking, right? You're doing something like we're going to buy this building. We're going to go start this company. We're going to do this. It's like, oh my god, I don't know if I can do this or not. What we're going to do? That unknown is the only way you and I will be introduced to a version of ours. We've never met before. You got to roll up your silt and I want to participate.

Can I volunteer? I want to do this. Give me some pressure. I want because that's the fastest way to constantly get to that next level. Scary, but it's so exciting. So how do you tell people, like, what would you give as advice for people to get over their self-doubt or to get over their fears? Because that's what's stopping everybody, right?

The stop is in the start. Yeah, it is, but also at the same time. I mean, you're living in a time right now where every major motivational speaker, inspirational speaker, is accessible to you through this thing called iPhone, you go on YouTube, you can watch the best motivational speeches of all time on your phone. And still, the same percentage of people make it to the top and the same percentage of people fail. It doesn't matter, it doesn't matter if we bring everybody, take the greatest speakers of all time, whoever that inspires you. Who's your favorite?

To me, like who would inspire me today? I like the way Reagan talks, because Reagan makes you laugh. I like the way John F. Kennedy talk, because his method of communication, but that's a whole different discussion. MLK, you got to put him up there as the messages he gave. But take everybody, put him in a room, try to motivate Johnny, put

Joel Austin there, put Tony in there, put all these guys in there. If Tony doesn't move, Tony's not going to move. How many people heard the MLK speech? How many people got inspired by it to do something, a small percentage? How many people have heard all these major speeches? So I don't, I think if the right person, if that person wants to do it, the filtering system is always left to you. It's not left to the person given a message. The filtering system is always left to the individual to say, I'm gonna do something about this,

versus I'm not. Well, you test it, but motivation. Because motivation to me is, it stops and starts. It's like a burst and then you lose it. There's a big difference, in my opinion, maybe not yours, between motivation and drive. Drive is something that's kind of constant and you have it within like a fire in you.

Number one, what drives you and what do you think about that? Drive to me, it used to be different things, right? I have a very serious side and I have a very childlike side and I got to feed both of them. The childlike side is when I bought yesterday, two days ago, we're going 55 miles an hour in the sea finity I just bought where the builder came and visited me last week and we're going 55 miles, the kids are in the front and it's like a freaking unbelievable experience. Water, I'm a water guy, we're out there, weather's good, Florida, incredible, right?

Getting on the skis and you're going out there right in the motorcycle, the Ducati Lambo and you're going to win sitting your face without a helmet on, I shouldn't say this, but in Florida you don't have to wear helmets. Some of the place you have to, that win hitting your face, driving the Ferrari SF90, I just bought the 0-16, you know, two seconds. People say, oh, that stuff doesn't matter. You're right, it doesn't matter.

But my child likes these toys. What do you remember to do? I was a kid I liked toys. I'm still got that side of me that likes these toys. I want to feed those toys. I still collect baseball cars. Till today, I got a $67 million cart collection. I love baseball cars. The other day, Aaron Rogers decided to stand up against the NFL. I've never owned an Aaron Rogers car to my life. What do I do? I go online and I buy his most expensive car.

I say, I respect you. You're, let's set it aside. It's in my house right now. It's in there just because the guy said, nope, I'm standing up. I bought a special. Really? How much was it? I don't know what it was.

He shy $50,000 that they have. One of his rookie cars from 05. But it's a- To see business though, that. It's a very big business. Yeah, it's a very big business. So that's the child like side. The other side drive is one time we were at a Christmas party.

And I'm 24, 25 years old. This is when I've already made a decision to do something big with my life. And at this Christmas party with my dad, we're at the Syrian Christmas party. One of the guys makes a negative comment on my dad, like makes fun of him. I don't do well with that. I'm horrible with that. That's terrible. And I say, I'm sorry, what did you just say? Oh, we're just joking. We're friends. I said, dude, I don't care. You're 30 years older than me. I don't do stuff like this. I don't do well with jokes like this. You don't say that to my dad

in front of me. And my dad's like the most non-convertationalist Patrick. This is my friend. He can say whatever he wants to me. I said, not in front of me dad. I'm not good with that. Stop. You're acting.

I said, I'm telling you, I'm not doing good. We have to leave. We're not leaving. I'm you're leaving. I'm going home. You have to come with me. We're not leaving. This one, there was no Uber.

So he has no choice. He has to leave. So we get in the car. Okay. And my dad helped that guy out. That one guy. And I know the story., and my dad helped that guy out, that one guy. And I know the story, how much my dad helped that guy out. We get in the car, I said, that people don't talk to you like that. He says, what are you, it's the matter with you. What are you talking about?

I said, people don't talk to you like that. Let me tell you what's gonna happen. I freaking remember this vividly. And I've told the story like a hundred times. I said, I guarantee you the world's going to know your last name. I guarantee you, I maybe nobody right now, I'm 25, I guarantee they're going to have to kill me, they're going to know your last name. They're going to know how special of a man you were. I'm going to bust my ass for them to know your last name. You'll see, for 30 minutes we're driving back, I'm telling them this, what makes you think we're special? What are you talking about? I said

that watch, watch, they're going to know. They they're gonna beg you to go to these Christmas parties watch I promise you And we go back and then there was a we went to my sister's house and it's me Paulette C. I'm like my dad sitting there and I told him right there said I want you guys to know this Gonna be one of those powerful last names you're gonna hear about but they've been lasting the world's gonna Know this last because of life we've lived and what we've sacrificed That's a decision I made history to me Does something to my body? I don't know why history to me does something to my My blood boils so the one side is this

12-year-old kid that's driving a car that's going 200 miles an hour and he's freaking having a blast laughing Marty's going so fast the other side is this guy that's just got so much freaking fire in the belly that I as I try for five years to get rid of this fire because it's constant. It's nonstop. It's boiling. It's hot. Eventually I just said, stop fighting it. This is how the man created you and applied in the best way.

So what drives me is the childlike side and the history side. And I can't help myself. Do you feel you have something to prove? Is that where it's coming from? I don't think it's to prove. I think it's a more from a place of responsibility. I think it's more from a place of your put on this planet to do something big with your life. And it's an insult if you don't use your talents and experiences

that you've had. And I don't want to waste the talent and the experiences. Wow. Is your dad proud of you now? Oh, my dad is my best friend. He lives with us. We hang out. He yesterday is like, Patrick, next time you tell me to go to Art Show, tell me I'm going to walk three miles. I am 79 years old. Look how many steps I took today. Look, Mario comes home. He says, do you know Patrick made me walk three miles today?

Look at the steps Mario. And Mario is like, do you want me to take care of the kids? You go to sleep? Yes, I can't do this right now. I need a break. I'm gonna go. And he's like the guy that never complains. Oh my gosh.

But we had a walk at our basil yesterday so much that he enjoyed it though. Oh, I love that. That's such a cute story, but your dad. At Croger, you can find the highest quality products at a great price in every aisle every day with Croger, you can find the highest quality products at a great price in every aisle every day with Croger brand. So you can stock up on your household favorites that are tried, tested, and loved by you. Because when you get the products you love at great prices, it feels like winning.

Shop now, in store, or online. Croger, fresh for everyone. So let me ask you about this book because I mean I have been kind of asking you but I've like literally a thousand questions I didn't even really even ask yet but um so you have your next five moves like it doesn't matter what the five, does it have to be, what's the first move? I mean, I know it, but we talk about that. Like, is all this someone knows the first move? You're big with sequencing, right?

What if someone doesn't have that? Like, what if they can't even figure out from like, from day one, what they wanna do? Never mind the five moves. They can't even figure out the first one move. Well, that's a problem. I mean, we can say, don't worry about it. It's all going to work out. No, don't say that. That's not why I'm here.

That's not the truth. The truth is you have to sequence it correctly. Yes, I am talking to one of the guys that's at the house till midnight. We're talking about dating because he wants to get married. Okay. And he's 50 years old. And I said, what religion are you? He says, eh, I said what religion are you? He says, I'm not a grew up Jewish, sorry, are you Jewish? So I'm not Jewish, it's okay. I said, do you believe in God?

Did you, are you Jesus guy or you an Abraham guy or you Moses guy or you an Elrond Hubbard guy? You're Joseph Smith guy, like tell me one of these guys. And I'm like a conversation with God guy, like Oprah Winfrey, you know, that's okay, cool. I said, so have you been married before? No, I said, you wanna have kids? I'm good.

I've been around a lot of kids. I don't need to have kids. So why are you getting married? Why do you wanna get married? So well, you know, I just, I'm just supposed to do that. I said, no. If I'm 50, I said, you only gonna get married

for a few different reasons. One, for religious beliefs, because you want to follow the ritual of whatever faith you follow, find totally get it, your Catholic, your Christian, your Jew, go follow the religious beliefs that you got, two, you want to have kids. It's good for kids to be raised in an environment with a mom and dad are married,

because there's certain level of structure that they're like, one day I'm going to get married. So you don't want it to be too reckless. Or number three it's tax reasons. Outside of that, if you're going to get married because you love this woman who cares what it says on the paper, get married because of those specific reasons. Maybe add out a couple of other lessons and just never thought about it that way before us.

So why do you want to get married? So I'm going to get married within 20 months. Why do you want to get married within 20 months? That's going to force you to break things. Well, I'm with this girl here right now. I you wanna get married within 20 months? That's gonna force you to break things. Well, I'm with this girl here right now. I like her a lot, but I don't know. I just don't know if I'm gonna have the attraction

like I did with this girl and that girl. I think I'm gonna cut it. Tell me why you're cutting it because after that number 20 months, what is it with these 20 months? I gotta get married within 20 months. For what reason? So finally, it's like, why am I doing this to myself?

I said, I don't know why you're doing this to yourself. I said, why you dropping this girl right now? You like her a lot. Go for a few more weeks. You don't have an expiration date. See what happens. Maybe there's going to be something that's going to come out because you're solving for a different thing.

Now, you talk to somebody else who, she says, I got to get married before 30. Tell me why. I want to get married before 30. Because I want to do this. I want to do this. I want to do it. I want to have five kids. I want to do this, I wanna do this, I wanna do it, I wanna have five kids, I wanna do this. Okay, that makes sense.

You wanna have it every two years, you don't wanna have kids after 50, after 40. Okay, now there's a plan, there's a madness behind the plan, fine. But I think sequencing is extremely critical, because too often today, we try to do it backwards, you know? Yeah, I want to have kids

before getting married or before meeting somebody, I'll be for meeting somebody that I want to be my kid's father or my mother. Yeah, I just want to have kids. Yeah, that's not the right sequencing, but you're kind of messing this whole thing up. Right, right. This kid's going to be raising a very strange plate. So sequencing is extremely important when it comes

on to your health, your finances, your business, all of that. So if you're able to time it properly with numbers, save number four is supposed to be number four, but you do it number three, fine, it's not a big deal. But if you try to do move number 19 at number three, that's a problem. You try to buy Lamborghini, that's $300,000,

you only making 150, that's not a good move. No, no, exactly. Hank tight. Have a half a million under bank, save some of the money, then if you only making $150,000? That's not a good move. No, no, exactly. Hank tight. Have a half a million in a bank, save some of the money. Then if you want to get it, go for it. But that's out of whack sequencing. A lot of people who lost their house back in the old-weight market crash,

they bought homes that shouldn't have afforded because you couldn't afford a buy house like that. That's out of sequencing. You lose a car, it's out of sequencing. You lose the house, it's out of sequencing, and that's the concept of sequencing. I feel like it's a kind of like another word for just like strategizing and having a methodology behind it.

Your book is very good that way, though, because you did vary, for me anyway, like you did have, everything did kind of just dovetail very nicely. First do this, then you have to do that, and you start with, I mean, knowing yourself and self-awareness. And I talk about this all the time. And it sounds so obvious, but most people are not that great with self-awareness.

What they think is not usually accurate. So do you have any tips or ways people can become more self-aware? It's, oh, you did add, I should say before I didn't mean to cut you off, the personal audit in that book was so good and so different than other things that I've seen to help. Well, that would be it. I was going to say so I answered my own question. Yeah, that would be it. It's just the right questions. You know, you know, they say, you're one relationship away from changing your life. You're one client away from being financially free. You're one ideal way from being rich or whatever. You're one question away from understanding yourself better.

You're one question away, one great question away. You ask a question from somebody that startles them. That's the question. You know, when you're selling a product, there's a thousand questions you can ask a client. It's that one question that gets into shape. That makes sense. Okay, yeah, let's go ahead and move forward. Not a statement, it's a thousand questions you can ask a client. It's that one question that gets into shape. That makes sense Okay, yeah, let's go ahead and move forward. Not a statement. It's a question right the same thing goes for you

You're one question away like hey, you know, I've been Man, it's just so hard to find good girls right now. They're really yeah last three girls you've dated What did they have in common? Let's kind of map them out. Okay, so how did you find these girls? Where did you go? What was the approach? How did you go on first date? What did you do? Well, you know, right off the bat, I bought her Louis Vuitton purse, and okay, so that's the problem.

So you manage the expectations from here and you're always gonna drop off, right? So maybe start here and kind of go like this. Don't go here and go like this, because now it's a disappointment. I just gotta go to the next eye. So kids, you start toys here, and you, you know, nothing you do for them

is going to be better. So maybe start here and kind of build it up so they're always going to be exciting about the next thing you're going to be doing. So, you know, again, for me, it's asking the right question to identify yourself. There's nobody in life you're going to spend more time with than yourself. Now your wife, now your husband, now your boyfriend, now your girlfriend, now your kids, now your mom, now your dad, you better get along with yourself. And the only way you will is by asking the right questions from yourself. Where did you come up with all of that for the personal audit?

Guy gave it to me in 2003, and I took that list, and I went to a Matador beach, and I sat there, and when I went through the list of questions, I was like, it's just pretty crazy. It was 40, 50 questions, I added 33 other questions to it myself, and then it turned into what it is today. It is very good. Even the first few questions, I'm like, oh, you can Google it and you see the same meditate

or mindfulness and you see the same things over and over again. What I like about you in general is that it's a little bit different, not a little bit. It's very out of the box. It's different. It's actually what is neat necessary. What made you even start value, team, and even you came from the financial world, you sold your company for lots of money. What was this kind of always part of the plan? Or like, what kind of even what made you think, you know what? I want to start this. Yeah, so I was always the guy that my friends

didn't know who was my girlfriend. I was dating because I was very private. It was a very private guy. I had money in the bank. Nobody knew how much money I had in the bank. It was always private on what I would do. I like to be low key. But then when social media showed up very much so, but then social media showed up and you realized if you don't say it, somebody else is going to say it.

So everybody posts Facebook, MySpace, YouTube, everyone's naked. Whether you like it or not, everybody's naked. Your information's out there. It'll take me five minutes to find out where somebody's at politically. You like Trump, you don't like Trump, you're an Obama guy, you're Bernie Sanders guy, you're Lakers, you're a Green Bay Packer, you're love your mom, you're better with your dad, you just went through a break up, it's five minutes. You can come up with 50 different things about a person, right, within five minutes, right?

Okay. So we're all naked. You can't really, today, everyone knows your business. So if that's the case, you best control the narrative because if you don't somebody else who's, I don't want to hand them like to somebody else, I'm going to control the narrative. And then other people can say what they want to say, but this is my perspective. And then, you know, you can agree or disagree. But so, but it's it's very it's YouTube has a huge channel YouTube for entrepreneurs. How did

it kind of like evolve then into doing the like the media company type of thing? Yeah. Okay. Yeah. Yeah. That's a that's a different reason. Yeah. The media the media thing is I think we are living in very weird times where the media is confused in the hell out of everybody, the whole gaslighting, dividing, confusing people, and it's ugly, it's very weird. So, for me, I think the, the, the neighbor of the game is converting. So meaning, if you just want to find people that agree with you, it's not hard to do today on social.

If you want to find people that fully agree with you politically, spiritually, whatever, go find them. The Christian church is struggling because they have an art time converting, not because they can't find other Christians. Mormonism is grown because they have an easy time converting. So what do you agree with? I'm not Mormon, by the way. Mormonism's converting people, Christians are just finding the same people, right? Don't give me wrong., Christians are just finding the same people, right? Don't give me wrong. Some churches are growing, but not everybody, right? So some people are like, well, I can't believe what a good job they're doing. Those guys, look how fast they're growing. Give them credit. They're better at converting. You're just finding people like you. So if you take

politically, people in America right now, you got 40 something percent here, 40 something percent here, no matter what you tell them they're going to vote Republican, no matter what you tell them they're going to vote Democrat, no matter what you tell them, they're going to vote Republican. No matter what you tell them, they're going to vote Democrat. No matter what you tell certain people, they're going to vote green. No matter what you tell certain people, they're going to vote Libertarian, right? There's 12% of people left. Value-taman is 40 is 12%. Are people that are open-minded, that are willing to be entertaining a thought to say,

that makes sense. Okay, cool. Yeah, I'll consider that idea. We want to get people to say, I never thought about it this way before, but it makes sense. I never thought about it this way before, but it makes sense. So we would like to convert this community into a certain way of thinking. And we feel the certain way of thinking is freedom, capitalism's freaking awesome. Maybe the way it's been presented to you is from a bad angle There are some people that maybe are bad capitalists But there's a lot of great capitalists that change a lot of people's lives who would do it the right way

There's nothing wrong with having a lot of money There's nothing wrong would be in a person that's making 15 bucks and now contributing to society having a job And you don't rely on the government to take care of you We wanted to come from a different angle and we want it at entertainment to it humor to it laughter to it Combine all that together. We saw an opening today to Compenium Media Market. And we're excited about it, really excited about it. This mafia States of America was a playbook on how it was

going to be done. We'll be launching an OTT site here very soon, like a Netflix type of OTT site. And there's a 20 year plan for vitamin, and we're just literally getting, so we just bought the building, the vitamin building, we're moving into, in the next few weeks. Oh, so this is just not even the build.

You're just like, oh, no, you're just, this is like, we just moved in here, and we did a few things in this thing, but no, we're moving into our building, which we cannot wait to reveal that to everybody. Wow, so then just so much more to come. So you're gonna be doing, do you want to be like, I hate this comparison, but like the CNN,

but for the 12% that you're talking about. Yeah. So, so Tet Turner meets Kirk-Cocorean. That's what it is. So that's what your vision is. Oh, 1 million percent. Yeah. Tet Turner meets Kirk-Cocorean. And you have, you have like a 20 year plus plan on that. 20, oh yeah, yeah. 20 years like where

will be 20 years from now? But you're absolutely 20 years. And so we're attracting recruiting from people that want to be in front of the camera behind the camera, creative support, help, finance, no matter what it is. We're in heavy, heavy, heavy recruiting mode right now. Wow. That's so exciting, though. Oh my gosh, I wish, if you only know how excited I am and how excited we are as a team, yes, it's very exciting, because again, it's the unknown. Absolutely. It's the unknown.

Are you sleeping at all, or what is your daily routine? I'm just curious. So, Dinkin bought me this rank thing. What is a ring called, aura? The aura ring, whatever it's called, that tells you how you're sleeping.

Oh, the aura ring. Yeah, I love that. I forgot to bring it whatever it's called, that tells you how you're sleeping. Oh, the Aura ring. Yeah, yeah, yeah, I love that. I forgot to bring it into charge. It's probably gonna ask me in a minute. I was gonna say, you're not wearing it. No, no, no, I have it yesterday, but it ran out of battery, so I left it in my office. I gotta bring it out.

I left it in the kitchen. You can't, we're hard to work out with it because it's kind of cumbersome. So that's the problem. It is, it is a little bit, you're right. Yeah, it is a little bit, it's got that square on the bottom that's a little bit weird.

Right. But yeah, so Sleepwise I will get worst case. I'm gonna get my four best case. I'm gonna get my seven I can't think it'll last some eight hours of sleep. Oh, no, I'm sure like you can't think of it What time are you waking up in the morning? Six o'clock no matter what I'm up six o'clock no matter what but five thirty six o'clock I'm like how do you have time to do anything else? I mean, do you have like... Well, that's why I'm cutting a lot of things, right? I'm dropping a lot of things, right?

Now, I don't have a choice, but to drop a lot of things, right? Now, to put more focus on fewer things. Like, right now, I would love to go to Gracie Barra, 3, 4, 5 times a week. And we had a meeting about this yesterday. You want to go where? Do what? To do jujitsu. Oh, jujitsu.

Oh, jujitsu. So it's between that. It's, and I got four kids? To do jujitsu. Oh, jujitsu. So it's between that. And I got four kids. I just had another one that's five months old. Congratulations. The best thing is the travel thank you. All these things.

So it's all about bandwidth now. I also don't want to stretch myself too thin because then you're not effective. Right. So yeah. I wanted to talk about processing because you talk so much about it, not to put you on the spot, but I figured if anyone can handle it. Yeah, not the process the lunch part You're funny the the processing so could you talk about it a lot and it's super important and How does someone become a good processor? Why do you think it's so important?

Explain I think everything in life is processing the sooner you can get a system on how to process issues, you will have an edge because you're going to be put in a lot of weird situations that you don't know how to handle that situation. So there needs to be a process on what to go through the risk, the urgency of it. You know, like certain people are like, yeah,, yeah, I saw my Sunday of the day. He's smell like wheat. I saw powder with some thing, but he's probably not doing drugs. I'm not going to bring it up. Yeah, you kind of need to figure out what's going on there.

There needs to be a certain level of urgency. It's your kid, it's your family. My daughter's 12 years old. She's in her room with a 14 year old boy in the doors closed. They're probably not doing anything because when I was 14 years old, of course, I didn't do anything crazy. Yeah, okay. No, you kind of got to be like, hey, can we open that door and come downstairs, guys?

Not here. You guys can play in the living room or something else. But the door cannot be closed. Cool. Awesome. Come on, Larry. Boom. All right, let's go here.

You know, you got to have a certain level of urgency, paranoia, the level of crisis, the level of the issue, the level of, I've never been here before. Who can I call that has expertise in this area to help me out? Maybe somebody's going to give me better counsel on how to handle a situation like this better. That's all processing. All of that is processing. But is it more, I don't mean to interrupt you, but I guess what I'm talking about, that sounds more to me about I don't mean to interrupt you, but I guess what I'm talking about, that sounds more to me about kind of like dealing with something, like right now, not being afraid to kind of for confrontation or like dealing with an issue when it happens versus like scouring or being nervous to kind of deal with it, right? But because some people are like very much like surface processors, like they're not

really getting to the end of the matter. How do you get to the meat of an issue? Again, that's part of processing. So the meat of the issue would be asking the why question so many times until you get to it. So like today, I'm having my weekly COCO and my C-suite executive. So the system had a shutdown last, this week for nine hours. So why did that happen? What caused it?

Was it on us? Was it on the outset? If it is on us, which did that happen? What caused it? Was it on us? Was it on the outset? If it is on us, which employee was it? What was it like? Here's what I want to know. When the system shut down, do we have any kind of an alert that tells us the system shut down? I said, do you know how your phone is going to 10%?

10% it does what? It makes that noise, right? When your phone goes to 10%? It does, my phone just turns yellow. It does something, right? What does it do when it goes to 10%? You get an notification on Apple, right? Okay, I like that, that tells you that 10% charged does something, right? What does it do when it goes to 10%? You get an notification on Apple, right? Okay, I like that.

That tells you that 10% charged the phone, right? So I said, do we have anything here when the system's down? The second it's down, we get alerted and it goes sent to seven people. We don't have that. I want that technology. Let me look into it.

I need to buy next Monday, so we don't have this happen because nobody got alerted. Everybody was asleep. Where these are things that, why, Y, Y, Y, Y, Y, Y, okay. We need a better person to do this job. We need a better way to alert us when this happens again. So we move forward. Great. So, you know, if you don't ask the Y question, okay, you're on top of it. Great. Fantastic. Awesome. Surface, surface, surface. You're not getting to it. So, yes, I would say it's the why question until you get to the real issue. So for entrepreneurs, because a lot of entrepreneurs

are obviously watching this, there's nine love languages. I love that part. Which love language are you? And does their love language have to be the same as your, sorry, your entrepreneur love language, the same as your actual five, you know, the five love languages? Are they usually similar or could they be different?

No, they, yeah. Yeah, what are yours? So the nine love languages, and did you come up with that? Yeah, so the nine love languages would be, first of all, five love languages, what? Quality of time, words of affirmation, touch, surprise, acts of kindness.

Yeah. Did I get them? You got them. I got them, right? So on the business side, toation, touch, surprise, acts of kindness. Did I get them? You got them. I got them, right? So on the business side, to me, again, remember how I said, I'm driven by history? Right. That's what moves me. So all the other stuff is stuff that I have to do

no matter what, but on the business side, it has to be something about us doing something big. I have no interest. So guy came up and said, hey, you know, we can build our own vitamin metaverse and you can have a vitamin meta decided and they had this whole nice pitch that they present guy. I love this guy that we had a conversation with phenomenal guys been following the content for many, many years. And I said, here's at this phase of my life, if this is a million dollar project, that's interesting. If this is a

10 million dollar project, it doesn't interest me. If this is a hundred billion, hundred million, billion dollar project that we can scale to that level and it can be that disruptive I'm all ears. But I don't have the bandwidth for a million or ten million dollars. There's not an interest there because it's history to me. It's something that has to do with correcting and injustice. It's a crusadeist. You're doing something that's very different. That's a language that moves me. So and also you're doing anything with NFTs? That was just exciting. You said metas, so I got nothing. Yeah, we're being a track, we're being a approach to do something with that.

We haven't yet done anything, but when we do well-announced it, nothing's been signed, nothing's been worked. And there's nothing we're working on right now with NFTs. Nothing. Nothing. Zero. Now, okay, like I said, this is like, I did not go, I did not even do any of this stuff, I guess. I guess it's kind of like fruitless. We did a good chat with the interview. It's a good interview. I mean, well, thank you.

You've asked great questions, even though you haven't looked at your own. I didn't look at my think, well, because I was like, like I said, genuinely, I really love the book. A lot of times we'll say that and they're like, they haven't even read the book. But I read the book before I even knew

that this was going to be involved and then I just like re-read it. And I, like I read the book before I even knew that this was going to be involved and then I just agree read it and I like I said there's so many great points especially for entrepreneurs and I didn't want to ask you an amateur podcast question about like the keys to success But I mean you'd say them. I mean accountability and all these other things the one thing I think I didn't ask you and I'm curious when like even when you're building value payment in your media company and you're going against these big goliaths, what are some ways? How do you fight or not fight, but how do you even compete, even if you're unique and you're different with someone of that magnitude?

So let's just say you and I are gonna have a fight, okay? Let's say I'm gonna fight David, okay? Hypothetically, we have'm gonna fight David, okay, hypothetically. We have a fight going on, okay. David is got a ridiculous kick, okay. And I'm not a guy that's got a kick. I'm a stand up guy and I'm good ground, but I can't kick. He did kickboxing for 12 years and take one for four years.

I've never done take one, I've never done kickbox. I've done boxing, I've done jujitsu. We fight. I have to do whatever I can to avoid that kick of this because that's his game. If I play the fight of kicking, he's gonna whoop my ass, right? But if I take him to the ground, I'm ahead. If we do stand a boxing, it's not as good as ground

because if I'm ground, he can't kick me on the ground but if I'm standing a boxing, he can keep kicking me. me so even though I'm boxing I may still lose to his kicks I'm better off taking them to the ground as soon as possible ground a pound and I'm done with them if I stand up He's probably gonna beat me up, right? You go up against a glide they're gonna have way more strengths than you are you got to find that one little weakness that they got You got to attack him there if you go in area, you attack them there and then people take notice, wow, you beat them in this area. And then gradually you maneuver and you go to other areas, but you don't go to strength

against strength. You lose. This is why guys like Jake Paul when they want to fight these UFC guys, they will never fight them UFC. When Mayweather said, yeah, I'm going to fight, Conor McGregor, you wanna fight UFC? You know what Conor would do to you in the UFC? You're right, absolutely. Conor would destroy Mayweather if it was an actual UFC fight,

but Mayweather is brilliant. Mayweather went up against the collife of UFC and he fought him in what? His world, which is boxing. Yep. And you gotta give him credit for it. That's pretty much exactly how you face collide. What Mayweather did to Conor? You find the weakness. You find the area that's your strength. Or go into your area. and you got to give him credit for it. That's pretty much exactly how you face collide. What may they do to counter?

You find the weakness. You find the areas, your stride. Or go into your area. And exactly, play my game. Right. You know sports they say, you know, the New England Patriots got them playing to their game, okay?

And the other guy's like, like look at Ted Cruz against Trump. Perfect Ted Cruz. And who was the other guy from Miami, Marco Rubio, right? Yeah, Marco Rubio. So Trump's like, look at everybody here. Rand Paul, what are you doing up here, anyways? You shouldn't be up here.

Everybody I've given money to, Ben Carson's a nice man. Marco Rubio, I gave him so much money. Ted Cruz, I gave him money. Ted, what happened with your wife, this and all this stuff? Look, what just happened here, right? And Ted and Marco and Rand Paul are like, well, I've never been part of it on orthodox debate like this. So the next thing you know, Ted Cruz and Marco Rubio

started taking shots and like, did you not a troll? Totally. Don't do that. Those are bad look on you. Don't do that again. This man look on you. Don't, don't do that again. This man's been a professional troll for seven years of his life.

He'll ruin you in that game. Don't play that game. Totally. So the moment they went into his game, it's a trap. You're dissolving them though. And also you're like, yeah, exactly. You're lost because Trump is gonna,

pfft. Trump could write a math, do a master class on trolling. And everybody in the world would buy it. Oh, 100%. I'm sorry, didn't you want to interview him at some point or something? We're working right now on an interview

that we want him and Obama to sit down to get up with $5 million on the table to interview Trump and Obama on a three hour podcast. And we're, we're, is it happening, you think? We're, we got some stuff cooking behind closed doors. Well, this one's gonna be tough, but this one, yeah, we're working on many creative ways of happening, but here's all I can tell you.

If we do a Trump Obama interview, the world's gonna stop for those three hours. That, I mean, I started putting that up months ago, and I was hoping that that was gonna happen. Well, I mean, you don't put something like that and it happens overnight. Oh, I know. I didn't think it was gonna happen like tomorrow, but I mean, you don't put something like that in a happens overnight. That's a very tough thing. I didn't think it was going to

happen like tomorrow. But I mean, the chances of that happening, let's face it, it's less than 1%. I think Trump would do it in a heartbeat. It's Obama that wouldn't do it. Yeah. Well, I mean, there's, then that's when the incentive concept takes over and, you know, why would somebody want to do it? It can't be about the money in the house and the cars. It's not about the money in the house. It's gotta be about history, it's gotta be a legacy, it's gotta be about, you know, think about, like say the right says,

nobody can go up against Trump, he'll pull everybody and the left says, nobody can go against Obama, he's one of the best debaters, he sat down with Hillary, look what he did to Rami, look what he did to McCain, well then how can we leave this generation without seeing these two guys? Oh, we are amazing.

Well, you know Dave Port... Right, I mean, you're saying what I'm saying, I mean, you gotta get that. But Dave Oh, we are amazing. Well, you know, Dave Port. Right. I mean, doing something I'm saying, I mean, you got to get that. But Dave Port, and I did an interview with him just, did you see that one with Trump? Okay. Like a while ago. Did you see it? No.

No. From Barstool. Oh, he did it like a long time. Not a long time ago. When he was a president. Yes, he was still the president. But like, he still did it. Like, people were shocked that he sat down with Dave Port.

Do you know Dave Port, right? Oh, Trump will sit down with anybody. I'm telling you, I mean, Trump will sit down with anybody that there is some kind of a benefit to him. I mean, it's not gonna sit down with anybody. That's just, you know, you don't get the eyes out. Exactly. Meaning Trump is not afraid.

He's a gamer. He'll sit down. Obama's a little bit more, you know. Oh, I know. And that's what I'm saying. I don't think Trump's the problem. I think the other one would be way more difficult to get listen if you if you want to ever say that you helped unite america when it

was divided and i've history books talk about you being a synergist and a united i think both president obama and president trump audit consider to an along form sit down together and we would pull it off and you would pay five million to who to a chair twenty-half million to who? To share.

Twenty-half million to him, two and a half million to the ability. Oh, you'd pay two and a half million. And you guys pick and choose where you want. You want to give to Chicago, kids there, we need some scholarship from Obama's side, no problem. You want to give to veterans, no problem, but five million is on the table. Because you've done some amazing interviews with some amazing people. How are you getting these amazing people?

Not, I mean, some of them I'm sure easy. The truth is, my family owns a lot of oil and I'm part of a very well-loved oil family and they kind of know our lineage. Is that true? Because George Bush, how did you get George Bush? I don't know because like I know you don't come for money but like you got people, forget about, I know you got some great other some other people you and I've had a lot of similar people by the way. But some of them like George Bush, you think people like that and like how do you get that? We worked on President Bush for a while and eventually it happened.

We were going back and forth with his team, with his crew, and then finally they agreed to do it. The moment, you know, the event where I interviewed President Bush is the same event that I interviewed, Kobe Bryant. Oh, was it? Same exact event. They were a day apart. Oh, I didn't know that. Same audience, the event where I interviewed President Bush is the same event that I interviewed Kobe Bryant. Oh, was it? Same exact event. They were a day apart. Oh, I didn't know that.

Same audience, same event. Oh yeah. And we had a hundred secret service guys there. It was a very weird event. I'm very complicated because we had to have the metal detectors and we tried to get 6,200 people through the metal detector. Every day it was mayhem. Mayhem how problematic that was wow we pulled it off

Yeah, we pulled it off and President Bush came and he talked and talked about alcohol talked about his past It was it was fascinating listen to probably the best part was the 45 minute conversation we had on the back Always that way. Yeah, it was great. Just talking to what do you say this? Well leave it well this way the last question for you I it was more a family legacy, main press got, you know, grandpa, like human. Yeah, it was not even about it was just more from that standpoint, just kind of watching him, you know, if there's only 45 of these guys, 46 of these guys now, right?

I know. So it's not like there's like there's 110 billion people have been born in the world based on what some scientists say, and only 46 US presidents. I mean, that's pretty elite to be in that that situation. Was it your favorite of all the people that you, who was your favorite interview? Yeah, it's Kobe. Kobe for sure, right? Kobe's at the top. And taking nothing away from the other guys that I've interviewed, there was a connection with Kobe and I. Kobe was a different interview. That one was a blast.

When we sit down and we spoke, it was so crazy. Kids were coming before that. He talked to Dylan, talked to my nephew Sean, just what did you know? The guy said, kill her, just to put it, you know, the guy is a killer like he is exactly who you know he is, but at the same time he's got the EQ as well. Where he understands he's a people person. Really cool guy. When that happened, listen, it's just the world stopped.

Imagine how big of an impact you've had in the world, what a world stopped the day you died. People die all the time. But imagine what an impact you've had in the world, where the world stopped the day you died. People die all the time, but imagine what an impact you made, where the, not US stopped. I know. We have a lot of athletes that pass away and in America, we mourn,

but the world stopped for a day. I mean, he probably didn't even know his impact was that big until that event happened. But the world didn't know his impact was that big until that happened. Like, why do you think that? Like, what was the... Because I think he...

For he was such a... His work ethic and who he was, so strong. I think what made him unique is he flat out said who he wanted to be and he put so much pressure on himself and he went out there trying to start... Strive at being better than freaking Michael Jordan, who gets a Jersey 24 to say I'm one better than Michael? Who does that? I know, right?

Who does that? Who does something like that? So from the beginning, you take on that kind of pressure? No, that's like, no, that's just, that's like magic saying my number is gonna be 34, you know, I'm one better than Korean or something. People don't want that kind of pressure. And I'm not saying anything about Michael.

Michael's not afraid to go on after anybody. But Kobe flat out said, I'm gonna be one better than Michael. And the world fell in love with him. Love hate relationships. One of those guys that you hate, but you love him. So weird, there's certain people you hate, but you love. Right, 100%.

It's like, and some people fall on that category. That guy is, you know, but you love. Right. 100%. You know, it's like, it's, it's a, and some people fall on that category. That guy is, you know, qualified that category. You know, do you say one thing to you and we can wrap it up that kind of stuck with you that you maybe never heard before that you learned or gleaned another piece of a thought from or at the same age. He comes in, he comes in the interview before we're meeting in this conference room and his girl brings them over Not his girl his helper brings him over she was in her 70s, I think And I'm being serious and they were so he was like it says grandma so interesting dynamic

She says how you doing? I said I'm doing good. How you doing? It says good? He says you get nervous about this stuff. I said, no. It says, no. Me neither. I said, cool. Then we're going to have a good interview. It says, yeah. And then we started talking. But just right off the bat, it was sizing up. You know, it was right off the bat.

You get nervous about this stuff. Like, no, I do a lot of these. Yeah. Me neither. I don't get nervous either. And then we sat down and when the interview happened, we cut a two minutes of the footage because guys ran up to the stage and Out to stop everybody they ran up to the stage

We had a thousand people with iPhones live in the front So we had to get everybody go sit back down so the interview could be done and Very intelligent. It's just purely from enthusiastic standpoint everybody was happy to see this guy Absolutely, but it was it was great It was a great time with Kobe. He has missed tremendously. Absolutely. And by the way, everything he's done, even forget about basketball with his books and his shows,

he was like, you hit home runs all the time. It wasn't just in basketball. His investment company, like he was a killer in everything else. Yeah, one of a kind, man. I mean, he's one of a kind, but I think history is going to favor him immensely. I think so too. I think history is going to be on his side. Yeah, he's at Art Basel, they had this art of Kobe, this one guy from LA that did it.

Yeah, it's just a different kind of a connection. You know, a lot of players want to be remembered like that. It's very hard to be loved, admired, adored by, you know, at the level that he got. It's not going to be that many people at the level. There's no but, besides Michael Jordan, who people are still are so, in awe, there really isn't that many other people

that I can even think of. No, Kobe's Kobe. Yeah, I agree with you. Kobe's Kobe. Wow, well thank you. I mean, this was a great interview. I'm really, really appreciative and thankful that you sat down for so long with me. Yeah, I think this is the longest interview I've ever done.

Really? I think so. I think, yeah, we are definitely, this is, yeah, this, but you know, you did great. This was great. Well, thank you. The rest of the right questions you you got new information out of me So I enjoyed it. Thank you This episode is brought to you by the YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning Digital Media Empire YAP Media, and host of YAP Young & Profiting Podcast, a number one

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