Habits and Hustle - Episode 167: Jordan Syatt – 5x World Record Powerlifter, Founder of Syatt Fitness, and Gary Vaynerchuk’s Personal Trainer

Episode Date: May 17, 2022

Jordan Syatt is a 5x World Record Powerlifter, Founder of Syatt Fitness, and Gary Vaynerchuk’s Personal Trainer. Ever heard a personal trainer say they didn’t want to put the work in to achieve a certain goal? Jordan says it in this episode, and you couldn’t guess why. It’s incredible. He’s so honest and unique with his approach to success. Everyone else just wants to tell you you’re not working hard enough, but never asks “Why?” Jordan breaks down his social media blow up, balancing a family, and why working for Gary Vaynerchuk was the greatest and worst time he’s had as a trainer. He’s charismatic, undeniably knowledgeable, and insightful in ways you might not expect. Give it a listen! Youtube Link to This Episode Jordan’s Website – https://www.syattfitness.com/ Jordan’s Instagram – https://www.instagram.com/syattfitness/ ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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What's most amazing is that true nitrogen is backed by 18 clinical trials and has the endorsements of two noble prize winning scientists. Go check it out at trueniagen.com. That's trueniagen, TRU NIAGN. And we have a special offer for new customers to receive 20% off orders of $100 or more using the code Hustle20. Definitely run, don't walk to scoop them up today. you're listening to Habits in Hustle, fresh it. Today on the podcast, we have Jordan Siet. Now guys, if you don't know who Jordan is, you should. He is a fitness trainer and nutritional coach. His first claim to fame was he was Gary Vaynerchuk's

personal trainer for many years and traveled the world with him. But Jordan made a name for himself in his own right because he is a no-nonsense trainer who kind of tells you like it is with no bullshit type of thing. And his information is super practical, which is why I like him so much.

And he's also hilarious. He also is one of the only people in the world to deadlift four times his own body weight. This guy is everything. This episode we talk all about weight loss, fat loss, the myths, the tricks, all those different diet trends, fads, we have it all on today's episode. So I really hope you enjoy it. It is a great conversation.

Jardin is super knowledgeable and he breaks down things in a way like I said that super actionable and super practical, which I think is so important in today's day. So enjoy this podcast with Jordan, leave me a comment, leave me a review, let me know what you think, enjoy. It seems to me you kind of grew really quickly right like once you started really taking it seriously I feel like you kind of got traction fast. Yeah so I started my website in July of 2011. Oh yeah. Oh wow. Okay. I don't know. I just I found you like three or four years ago and I just like fell in love with you like I mean in terms of your content, not you personally.

Yeah. Thank you. Yeah, no, it's, I mean, it's funny. Like the whole, like, it's a lot of overnight success is like seven to 10 years in the making. Totally true. I think that's been sort of like a very similar with my case.

I started my website in July 2011. I wrote, I wrote at least one article week, every single week from 2011 to 2015 and started my Instagram in 2014, but that didn't really take off until like 2017. So like, it was a lot of work. Yeah, I don't know if you're in a long time. But what do you think, why do you think that it hit

or it started to really kind of gain a lot of traction in 2017? Do you think that just because you put the effort in and that's how long it takes? Or did you change your, I guess, the way you kind of give content to your approach? So sort of all of that, basically, I was challenged to post three times a day every day on Instagram

Do you know who Gary Vaynerchuk is? Of course, he's been on this podcast before many time. I've been on his podcast He's been on my podcast and I know that you are actually I should say that you know You were his trainer for three years and you every day you worked out with him, right? Correct. Yeah. Yeah. Yeah, so tell me the background So like who you are here is a great way you can do. Instead of me just being your personal trainer and a nutrition coach.

I think one of the best ones on Instagram and social media, how would you describe your background and how you started? Yes, so I got into fitness from wrestling. I started wrestling when I was like eight years old. And I fell in love with it. I'm a short, bald Jewish guy. Like I come from a very small family

and small is in like height and stature and everything. And my mom, one of my brother and I to be able to defend ourselves. So she walked in the room one day, and the living room, and I was lying on the couch, and she was like, I want you to be able to defend yourself, so I'm gonna put you in a wrestling. And the only wrestling that I knew at eight years old

was WWF, so I remember I was like, you want me to hit someone with a chair, and she was like, no, like a limpyxdye wrestling. And so I got involved in that, and I absolutely loved it. I just got obsessed, I ended up making baracies or freshmen in high school. But, so I was good from a technique perspective and endurance perspective, but from a strength what perspective, I was 14 going up against mainly 17, 18 year old kids and there's a huge disparity there. So, I applied to a gym a couple of towns over for me outside Boston when

I was 14 and I was like, I'll take the trash out, I'll clean the floors, I'll do whatever you want, just like let me learn from you and work here. And they took me under their wing and they were super science-based. And that's how I got in the industry. And I fell in love with it and I knew that's what I wanted to do ever since. And so I've been coaching people ever since I was 14. And then, you know, I started competing in powerlifting, and I started to make a name for myself and powerlifting. I was, you know, again, super small guy, but I was fortunate to be very strong. I was lifting more than most guys who were double

and like 1.5 times my size. So I got a lot of attention that way. And I got a lot of attention also because, like, I'm not like a big jack dude. So I'm not like super big and bulky, but like very strong. So I the my claim to fame is I did lifted four times my body weight. I was at 132 pounds. I did lifted 530 pounds. And a lot of women specifically were like, I want to get strong and I don't want to get big and bulky. And this guy is doing that.

Like, this guy is not like a typical meathead. He's not huge and big and bulky, but he's super strong. So I started growing my business like teaching women how to get stronger without like getting huge. Just like teaching them the training methodology for that. What was it? I mean, I know like, yeah, what was the method back then? So, so it's still similar to what it is now. It's just the main, when you want to get stronger without getting bigger, you have to be very cautious of how much total volume you're doing. And so a lot of people, for example, a lot of people think low weight's higher reps is

like the best way to tone or like to get like these to not get big. When in reality it's actually you're going to get a lot bigger doing that. Like that will grow your muscle size. Not necessarily make you stronger, but it will grow your muscle size. And so when you want to get stronger, you have to lift heavier, but you don't want to do too much of it. So it's number one, reducing the total volume, but also working on a lot of more like plyometric movements and exercise. There's a lot more on speed and power and rate of force development.

Because if we look at if we look at force, the equation for force, force equals mass times acceleration. And I'm not going to get in like a whole physics discussion, but like force equals mass times acceleration. So if you want to get stronger, you want to increase force. One way you could do it is, you want to increase force. One way you could do it is by lifting heavier weight through mass. But the other half of the equation is acceleration. And it's equally important. And mass and acceleration are equally important.

But a lot of people, they pay no attention to the speed that they're doing things at. They pay no attention to their rate of force development or any of that. So teaching people how to get faster and be more explosive will increase their force development. So are you how to get faster and be more explosive will increase their forced development. So are you saying like plyometrics like explosive movements like give me an exact level.

Kettlebell swings. Kettlebell swings are one of my favorite. Kettle like I think Kettlebells are one of the best tools in fitness. You can do a lot of the same things with dumbbells and whatnot and bands and stuff like that. But I think Kettlebells are a great way to improve speed and power in rate of forced development as well. So kettlebell swings, different jumping variations. You don't, the reason I stay away from jumping especially with new people is because, you know, they can be very stressful on your joints and a lot of people, they're not ready for jumping, but kettlebells are a great way to improve your speed and force and power without necessarily having that impact on your joints.

Right, I was gonna say that, I was gonna ask you because like, especially as you get older, right? Like I used to be great with those like plyometric jumps on those boxes, but now like my ankles are a little bit like not so great or my knees. So would you say that I'm not,

so an alternative to doing that to get strength would be those kettlebell swings, right? Oh yeah, I think kettlebells are probably the best way to do it, to be honest, just say for health and longevity. So what other, can you give us other, other one? So if you can't jump, so you say kettlebell swings for strength, what else? If you don't have a kettlebell. Yeah. So I mean, if you don't have a kettlebell, you could literally do all the same stuff with, with the dumbbell. You could do all the same movements. It's just the grip is a little bit easier with the kettlebell. But also, you could, it's not necessarily about which exercise it's about how you perform the exercise. And so that for me is

where a lot of people overlook. It's like, you could do a movement super, super, super slow. And there is a time and a place for that, which is totally fine. But you can also do the exact same movement more quickly and explosively. So for example, a cable pull through. If we're looking at a cable pull through, that's literally the exact same motion as a kettlebell swing. It's the exact same motion,

just you have different force vector and the different loading aspect. So or Romanian dead lifts. You could do a more speed focused Romanian dead lift. Exact same motion as a kettlebell swing Different tool right so you focus on making sure you actually don't necessarily load it up as heavy as possible Slightly lighter weight and focus more on speed and power and you'll increase your strength That's great. So then basically anything like a hinge from the hip with power up basically

You're saying yeah, you can do it a goblet squat as well. You can do it with a goblet squat or a lunge, like literally a push up even. Any of these things, you can add a speed component to them. What it does is it recruits more motor units and more muscle fibers. It allows you to get stronger without necessarily getting bigger at the same time. And then how would you say, okay, so I love your part when you're talking about like the stupidest exercises, the best exercise, okay, so would you say in your opinion, what are the top five best overall exercises to get overall fit and strong and lean? Best number one is walking.

Like walking is without, just the best exercise. It's, a lot of people don't call it an exercise, and I just think they're idiots. It's the most researched and most easiest and underestimated form of exercise in the world. If you look at the populations of people who are the longest living and healthiest, they walk the most.

They get anywhere usually from like 7,500 to 16,000 steps a day on average, and they are the healthiest, they walk the most. They get anywhere usually from like 75,000 to 16,000 steps a day on average, and they are the healthiest longest living people in the entire world. So walking is, you don't need anything special for it. You don't need a gym, you don't just like walking is without question. If I could only pick one, that would be number one. From there, if we're gonna get more into like specifics

of like actual more exercises you could do in the gym, I would say. Well, wait, walking is great for your overall cardio, of course. But how about in terms of walking is not going to tone you up though? No, it's not. No. So there's a difference between, I think, okay, let's break it down a little bit more. For overall fat loss or more lean muscle mass, can you just tell us

what people can do for segments like that? So if you want to get stronger, you gave some great exercises to get stronger without building bulking up. You said the kettlebell swings and explosive movements. How about for overall fat loss and then to get toned and lean? Yeah, so people get mad when I say this, but for fat loss, it's plate pushes, fork put down, table walkaways, these are all like the best exercises you can, it's eating less, it's being in a calorie deficit, there's no one exercise, it's gonna, you know, burn fat here or there, make you lose fat. You could be working out for hours a day, but if you're eating too much, you're not gonna lose fat.

And you'll gain fat. 100% agree. And this is why people don't want to hear that. They don't want to hear that it's about calories in, calories out. It's like, it's like it's such a bad word. Why are there people so offended by this? I don't understand. It blows my fucking mind how offended people are in general and then not to mention. Like there are people who, they won't even say the word diet anymore.

Like they will type D, asterisk, ET. I'm like, what the fuck is wrong with you? I don't know if I could swear on this podcast, but like, it's fine. It's,'s not it all people like diets a bad word I'm like all right. This is getting so so stupid not to mention there are many diets people will go on that have nothing to do with Fat loss like people will change their diet to gain weight people will have a certain diet based on their allergies that they have Diet doesn't necessarily mean weight loss and weight loss isn't inherently bad and a lot of people need to lose weight. A lot of people, the people who say things like, no, weight loss is bad, you've never worked

with someone who's a hundred pounds overweight and they're in pain. They can't move because their joints are aching because you have no idea how their confidence is shot. You have no idea how it's affecting them mentally, physically, emotionally. The idea that they're just demonizing weight loss altogether, not to mention, let's say someone just wants to lose 15 pounds. Who the fuck are you to say, you know, you're not supposed to do that? Like, is there a choice? Absolutely.

Listen, you're singing my song. I could not agree with you more. I find it's unbelievable that now it's like a bad, it's you are demonized. If you're saying that's a bad thing. When really, like everybody in their head, like, I mean, I don't know one person really, they're being honest and true with themselves are really happy when there are a hundred pounds overweight. I mean, no one.

No one. You can't be. It cannot be. You cannot be because forget about the aesthetic. I'm not even talking aesthetics because of all the other things, all the other health issues that come with it. Correct. And if you're somebody who like comments on that or just makes

note of it, you're a bad person. I don't get it. Yeah, it's actually really sad. And I think what happened is a lot of people who've been unsuccessful with losing weight. Instead of addressing why they've been unsuccessful, they just then turn around and say, well, I'm happy this way. And who are you to say I shouldn't be happy?

It's like, listen, I want you to be happy. And if you want to stay that way, that's fine. But let's not pretend that you can be healthy and be a hundred pounds overweight and promote other people to do that because this is doing more harm than good. Absolutely. Because obesity in itself is one of the biggest pandemics I think we have in the world right now. And then you ask, you know, it's worldwide. We're crazy.

It's crazy. Yeah. All over the world, it's unbelievable. Which causes it's one of the leading, it obesity is like the starting point of so many health issues, whether it's high blood pressure, whether it's heart attacks, strokes. Let's look at COVID. I mean, the people who are most likely to die from COVID were the vast majority were overweight and out of shape.

Like it puts you at risk just by being overweight. It's not anything bad against them as people. It's just saying, if you are overweight, you are at a significant, you're greater risk of dying of basically all cause mortality. Have literally anything. You are at a greater risk of dying of basically all cause mortality, have literally anything, you are at a greater risk of dying if you're overweight, period end of story. Exactly. It is period end of story.

I don't know how, it doesn't have to, I mean, you can just see all the research, people can see all the research that backs that, right? So, so wait, so let's go back to that. So walking great for overall health, right? Yes. Like, overall health is a number one. So if someone wants to get more lean, you know, I'm going to say this, you know, it's actually much easier when you're on like a weight loss journey, let's say,

when you have 50 pounds to lose or 30 pounds to lose. Where it gets to be very tricky, where a lot of people fall into is this like five to seven pound spot, which is like they just have like a little, like, you know, a little bit of love hand. They have a little bit to lose and they really want to tone themselves up. That's where it gets, you know, and they are already working out and they're ready eating healthy. What do you, how do you, what can you do for that?

Give us some sort. You're 100% right. This is the hardest because in order to lose that last little bit, you're going to have to be more strict. You are. Like inherently. Like when you're developing a skill, whether it's maybe a social media, for example, when you're first starting out, it's like, it's almost easier because there's so much to learn.

You put something out. You learn something so fast. Like, or when you're going to the gym, when you're strength training, when the first year is the best. It's like you get stronger every single time you go to the gym, you're learning, it's amazing, but as you go year after, year after, year after, you get more and more advanced,

the learning comes in small, teeny increments. Like you learn a little gem here, and a little gem here, you put on a little bit of strength to this lift every couple of months. It's not ever stronger every single time. It's like it's it gets harder the better you get at it And when you have a teeny tiny bit of fat to lose that means if if it's really worth it to you and Who might have say whether it is or isn't but if it's worth it to you you have to inherently be more strict

You have to dial in your nutrition you have to dial in your workouts And I think one of the most overlooked aspects of this specific individual is strength training to build muscle, is making sure they're going to strength training enough to build more muscle so they can increase their metabolism, and also having preset higher calorie days. I think this is super important. Not always eating in a higher calorie, an calorie surplus, but one of the issues that will happen here is when you're trying to be super strict in the calorie deficit all the time, it's very difficult to be consistent with that.

It's very difficult to seven days a week, non-stop being in a calorie deficit. So I like to do what's called calorie cycling, where a couple days a week, you will deliberately eat higher calorie closer towards maintenance So that you can it will it will help your metabolism will help increase a little bit It will help with your leptin sensitivity insulin sensitivity

But also what it's gonna do is it's gonna make it more realistic for you You have a couple days where you know you can eat more calories. It will make it more sustainable long-term It's when you have those last five seven ten pounds go, you need to find ways to make it more sustainable because it's going to be more difficult. Right. So then, give me an example, how many more calories are you saying a day? I would you say like two days, calorie, two days, super, super strict, one day higher, two day, back to two days, kind of things. So it depends on what you want, but the one that I usually opt for at the beginning and will adjust based on the individual, it's I just call the alternate deficit for low

calorie days and three higher calorie days. So generally it's the and I don't know how many calories this person is eating or whether deficit is, but let's just say let's just say for example, their maintenance calorie and take is 2000 calories just to make it easy. Their maintenance daily calorie intake is 2000. I might have them on 1500 four days of the week and at 2000 calories three days a week. That way, at the end of the week, it's a net calorie deficit. It's going to be slow. They're not going to be losing a pound a week. It's going to be slow and steady, but also way more sustainable. That way, for example, sometimes what we might do is we might put those three days, the higher-calorie days, we'll call it Friday Saturday Sunday, which is where often people tend to eat more anyway. So this way, they have more

leeway. They don't feel guilty if they eat over 1,500 calories. They can enjoy themselves with their family and friends. They can go out, have, like, just enjoy themselves more. And then Monday through Thursday, boom, 1,500 calories. They're in a net deficit at the end of the week. And at the end of the boom, 1500 calories. They're in a net deficit at the end of the week. And at the end of the month, they're losing probably about a pound and a half, two pounds a month, very sustainably. That's a great idea. And so about 500 calories, approximately,

is what you're saying. Yes, exactly. Okay, you stalled for a second. That's how I'm like, well, hello. What is that? So, okay, so then that, and then that's kind of like the plateau also. Like when someone's plateauing, when they're doing all the things right, right?

And yet now they're stuck, right? Because they're not losing any more weight. Let's say this can be for anybody who is losing 50 pounds, 20 pounds, whatever, five pounds, then you plateau. Is it the same type of thing? So basically, it's more of a manipulation of the calories you take in throughout the week to kind of, is it like kind of like muscle confusion,

but like nutrition confusion, basically? So your body doesn't adapt. Is that the idea behind it? I wouldn't say that because the reality is this, plateaus are normal. Like plateaus are a normal part of the process and this is in everything in life. It could be in a relationship with a husband and wife plateau. It could be in, in a learning curve,

like you're at school, maybe like you're, you're learning something, like you get it, you get it, you get it, and all of a sudden, I'm stuck here, whatever it is. And then you just have to work and work and work until you get it. And in, in strength training, if you, if you increased your bench press by 10 pounds a month, just 10 pounds a month, that's not a lot, right? Like 10 pounds a month, like you're going to the gym four or five days a week, you feel like you should increase more.

If you increase 10 pounds a month to your bench press, has 120 pounds at the end of the year, and two years, 240 pounds, three years, 360 pounds. Most people never bench press that much in their entire life, never mind in three years. So we've lived in this world that sort of demonizes and makes it seem as though, plateaus, or not supposed to have them. It's normal. The issue is, as soon as someone hits the plateau, they quit. And for me, my job as a coach is just to make sure

you don't quit. How can I get you on a program in a way that's sustainable and that you enjoy it and you don't quit? Because as long as you don't quit, you'll succeed. It's just you just have to be consistent enough to make it happen. So, plateaus are normal. It's part of the process. There's no need to try and avoid the plateau. It's just work through the fucking plateau and eventually it'll work. Just like don't stop once you hit it. That's such a good point. I like that. That's so true, right? In life, like everything has a plateau, right? Everything. It's not just about weight loss or strength training. It's so true. But you said, nothing is linear, nothing is linear. It's so true. That's a really good point. But you said to me,

like, how do you get people not to quit? I think that's the biggest challenge, right? People are gungho and then they don't see the results that they want or it's taking too long or whatever reason and then they kind of just stop. And so what do you tell people? How do you, I hate the word motivation, but how do you get, I really do, I can't stand it, but what's your strategy with your coaching, with your people that you actually see to get them to keep going and not kind of lose sight and not quit? Yeah, so there's a bunch here. So part of it is in the tactics and a lot of it is in the actual, the education.

So for example, a tactic could be like what I spoke about with the calorie cycling, right? That's the tactic where if someone is having a really hard time being consistent, well, how do I get them not to quit? I give them a couple higher calorie days. It's going to be a little bit slower progress, but at least this way they can maintain it and sustain it as opposed to just quitting as soon as they go over 1500 calories. Right. So that's an attack-dick perspective, but an education perspective is, or even more awareness perspective, a lot of people assume that the scale is like going to be linear down, like they're going to lose weight every time they step on the scale, or they have one day of

perfect nutrition and all of a sudden they should lose weight the next day. That's how fucking works. And so, like as soon as they say, well, why did the scale go up? Because it's normal. There are many reasons why did the scale go up? And because it's normal, there are many reasons why the scale would go up. So, a lot of times, if they were left to their own devices, then they would just quit as soon as the scale spiked up,

and I see that all the time. It's one of the reasons why so much of my content is geared towards telling people to shut the fuck up about the scale and understand why the fluctuations happen, and know that it's not a bad thing for the scale to spike up, especially for women. Women have way more scale fluctuations than men do. For many, many reasons, at least of which hormonal fluctuations massively impact your water retention and scale. A lot of people don't know how does water weight impact the scale. It's

very simple. Imagine you have a bucket of water. You're at the beach. You get to the beach, you're with your kids, whatever it is. You take the empty bucket of the water, you picked it, empty bucket, there's no water in it, super light. Doesn't weigh anything, it's very easy. You take that to the water, you try and fill it up with your kids. Boom, now all of a sudden that bucket's really fucking heavy, right?

That's what happened in your body, right? And for example, let's say you eat more carbs than usual. If you had a little puddle of water on your counter and you took a slice of bread and you just wiped that bread over that little puddle of water, what would happen? The water wouldn't just like all of a sudden fall off the counter, the bread would actually absorb that water and now that slice of bread would weigh more. For every gram of carb that you eat, your body will hold on to about three to four grams of water. So if you're eating in an extra hundred grams of carbs, which is very fucking easy to do, you will hold on to about three to four grams of water. So if you're eating in an extra 100 grams of carbs,

which is very fucking easy to do, you will hold on to more water. And it doesn't mean you gain fat because you ate carbs. It just means your body is holding onto more water, just like that bucket of water, has more water and it's so it weighs more. So it's teaching people these things about scale fluctuations, it's teaching them about plateaus,

they're not necessarily bad, just so they can say when they face that issue, when just so they can say, when they face that issue, when they face the scale spike, when they face the plateau, when they go through this difficult time, they can logically say, not emotionally, but logically say, oh, this is normal. Keep going, because what most people do is they see the scale spike, they get really upset.

They're like, I'm such a fat ass, and then they say, well, I fuck up, and I fucked up, so I might as well just give it all, and I just give up all together. So they go out to eat with their friends on a Friday night, they'm such a fat ass, and then they say, well, I fuck up, and I fucked up so I might as well just give it all and I just give up all together. So they go out to eat with their friends on a Friday night, they go to a Mexican restaurant, they have a lot of chips and guac, have a couple of margaritas, the next morning they weigh themselves, they're so mad because they're up two pounds,

and they're like, well, fuck it, I'll just get back on track on Monday. It's like, why are you waiting until Monday? Just get up, it's Saturday morning, just get back on track, it's no harm, no foul. Like, you're fine. It's the issue when people quit too soon. So as long as you can get them to just stay consistent and not quit, they will succeed.

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Get grilling at Whole Foods Market Terms Apply. to What do you think they raise you hear all the time? Like it's 80% what you eat, 20% of what how much exercise you do. I mean, I, I'm a big believer in, I mean, it sounds like you also believe that. Like exercise can only get you so far, but it really becomes how much you're eating at the end of the day. Correct? From a fat loss perspective, absolutely. Yeah. If you want to lose fat, I would say even nutrition is probably 90, 95% domestically. It's, there are ways to make exercise have a bigger percentage of that, but most people don't have the time for that.

But like, if you have the time to work out for five hours a day, yeah, sure, you can burn off a significant amount of calories. But most people like, we're busy, we got shit to do, like get in and out, get in the gym do the most bang for your buck, and use your nutrition or really dictate your body composition. So now here's the question, because now everyone vegan, not vegan, do you believe that protein versus carbs or fats or whatever?

Hey, do you believe in fasting? Because that's the huge thing now. Intermittent fasting or having these three day fasts or five day fasting every day there's like another fast that's longer and longer where people are just basically starving themselves. What is your take on fasting, intermittent fasting and how to dial in the nutrition in your opinion to be the most, I guess really to get the kind of best results in a real way. So the long duration fasting 72 hours a week, whatever, I think it's fucking nonsense.

Especially from a fat loss perspective. Now, I'm not, like, I know some people do it for spiritual purposes and whatnot. No, they're doing it more a lot of times. Not saying they're wrong. Of course, you're right. I'm talking people are doing it for like the the anti-aging longevity for building. Right? Like it's helping you with like your fat. What's the call when they say it's um when you're in keto when you're in the ketosis, you are, what is that called? What did they say it is? Are you talking about the cellular turnover?

Kind of. Yes. Yeah, I know exactly what you're talking about. Yeah, I'm trying to remember the word for it. A poffa, no, no, like a tophagy. A tophagy. A tophagy, yeah, that's it. So you could tell I'm not a faster,

because I mean, I just, no. So they talk about a topogy, and they say that fasting increases the rate of a topogy. But when you actually look at the research around a topogy, and I always thought it was auto-phagy, but apparently now it's like, I don't know, either way, when you look at the research,

you get the same exact benefits just from caloric restriction in general, like from a calorie deficit as you would from actual fasting. So it doesn't matter if you're fasting for 16 hours or 24 hours or 72 hours, as long as you're maintaining a healthy body fat percentage, and if you have any form of caloric restriction, you'll get the exact same benefit. So you don't need 72 are fast to get the same benefit at all. And what do you just gain the weight? I mean, whatever happens to start, your body goes into starvation mode.

Do you remember this whole theory, whereas if you don't eat for too long, if you don't eat for too long, once you start eating again, you're going to basically, your body is going to hold on to every calorie because it's like starving. Remember that? Yeah. The concept. Yeah, so that is also half-meth, half-not. There are several different types of people think of starvation mode.

One type of starvation mode that people will say, this is a complete myth, that if you don't eat enough, then your body's going to store on a fat. That's absolute nonsense because if that were the case, then people in Holocaust camps, in concentration camps, would have been getting fat. Prisoners of war would be getting fat. People struggling with anorexia would be getting fat, right? So there's eating too little doesn't make you fat, all right? Then we have, that's a super, super, super common myth.

And that's what a lot of people call starvation mode. What you spoke about is often termed metabolic adaptation. And this is real. This is real, where if you don't eat enough for a long period of time, and then all of a sudden you bring calories back in, your metabolic rate will have decreased enough to where now your metabolism is slower, so you more easily gain weight back. That won't happen with a 72 hour fast, that your metabolism won't decrease enough in a 72 hour, even a week long to make that happen. But what will happen, and what I see happen all the time,

is someone fast for three days, and then they get super fucking hungry, and they develop a terrible relationship with food, so they binge eat, and it's not difficult to eat three days worth of calories in several hours, once you've been fasting. It's very easy, like it's very easy to do. It's not challenging at all.

So I see a lot of these people, and not only gaining weight, but developing severe disorder relationships of the food, where they're binging all the time, and that's one of the reasons why they perpetually fast, because the only time, they have an on and an off switch, and that's it, there's nothing in between, there's no moderation, they're either fasting and not eating anything, or binging and eating everything, and that is not healthy in any way, shape or form.

So from a fat loss perspective, fasting has no benefit if your calories are not in check. And research shows this very clearly, there's actually a big article in the New York Times that came out today, which I was very surprised. I'm not like the biggest fan of New York Times, but they had a big article today about new research coming out. And it was accurate. I was looking at the paper how meal frequency is irrelevant for fat loss if calories are

not in check. Right. So it doesn't matter if you have 17 small meals a day or six moderate-sized meals or four big meals or one gargantuan meal it, from a fat-loss perspective, if your total calories are in check, you're fine regardless of your meal frequency. So for some people, and let's just call it intermittent fasting what it is, it's your skipping breakfast.

That's what you skip breakfast, maybe lunch. That's all it is. It's nothing special. Which is calorie deficit, basically. Correct, yeah. Right, it's like we eat a little bit less. So if you like breakfast, then eat breakfast, and there's fewer calories to be any calorie deficit.

If you don't like breakfast, feel free to skip it, and then still be any calorie deficit at the end of the day, and you'll still lose weight. So, and that's really what I boil down to. Right. I mean, I tend to agree with you, and I've had a lot of people on this podcast who are Doctors who are big believers in the fasting for longevity and for autophagy and for this and for that And I still have not been able to like you know for me personally anytime. I've tried I wait four hours I get nauseous. I'm hungry. I got a headache and I'm like screw this and I go eat like I eat 10 times the amount because Yes, I was starving right so I, and I think it's a behavioral thing.

I don't know how people are able to like, just deprive themselves like that. I just don't, it's, it also is maybe just for their own personal like you were saying earlier, for their own to see if they can do it, you know, a lot of times, right? Yeah, yeah, I think a lot of people, there are certain benefits to doing hard things just to see if you

can push through it, but not with this. Like this is just frankly stupid. And the amount of disorder of relationships with food that I've seen coming out of it is truly remarkable. This is one of the things that I think within five to ten years, we're going to see a lot of research coming out about people struggling with binge eating because they're trying to do long duration fasting and all that stuff. It's not necessary and it's not healthy. Now, I agree with you. So then you're not a faster obviously and you eat breakfast.

I love breakfast. I mean, I've tried intermittent fasting. I did it from like 18 to 21. I did it for seven years. Yeah, and actually, one of the, when I stopped intermittent fasting, I wrote a whole article on it in 2012, talking about how I remember the title was something the effect of intermittent fasting might not be right for you and here's why.

And I'd basically explained all the stuff that, it's what we just spoke about. It's been around for a long time. For ever. I was like, everyone, like, now it's in men's fitness and all over the news, and they'd basically explained all the stuff that's what we just spoke about. It's been around for a long time. Forever. For animals. For diets, like everyone, like now it's in men's fitness and all over the news, but it's been around for years and years and years in different forms and names.

I mean, the ketogenic diet's been around for such a long time in different forms and names. And that's what the fitness industry does. It recycles different diets and fads with new names to sell it. Of course, like the act, it was called the act, you know, the act of diets, like a year, forever ago, or like the zone diet or this diet, like, and now the paleo diet, like they're all the same, just different iterations of it.

So then what do you eat? Like what do you tell people? Like what do you, what do you think about? I mean, obviously I know you like carbs. I mean, because you're, you're someone, you're not, you seem to be very like rational, but give me a break. What do you think about animal protein? Do you think people who are vegans or are able to get a nefsufficient protein to build real, to build muscle and to maintain muscle and to be healthy?

So, so I'm a big fan of animal protein. I love meat and fish. I love all of it. People who have a plant-based diet, they can get enough. It's significantly more difficult. It's significantly more difficult. I don't necessarily think that a plant-based diet is inherently healthier for many reasons. In order to get enough nutrients to live a healthy life as a plant-based individual, you have to be supplementing with various supplements to make sure you're getting enough

micronutrients. And some macronutrients as well, you have to be supplementing. And personally, I don't think a diet that requires you to be taking extra supplements could inherently be classified as healthier? Not to mention that if we take people who are plant-based versus people who are not plant-based and we look at their lifespan overall, we don't see a difference in terms of health or longevity as long as both people are exercising regularly and like not smoking or drinking or overweight.

There are people who are overweight and plant-based and there are people who are plant-based who smoke and drink and they are not healthy individuals. So it has far less to do with them being plant-based and more to do with like, are they maintaining a healthy body fat percentage? Are they exercising? And I think, you know, we got to where we are today by being omnivorous creatures. We've eaten meat and fish for the entirety of our existence as human beings.

That's why we have the teeth that we have. That's what we're made to do. And it's why if you have a healthy diet that's rich in all these vitamins and minerals and different plant and food sources, then you don't need to take supplements if you don't want to. You could live a full life without having to do that. But if you're plant-based,

you are required to actually do that in order to get enough nutrients in. So what supplements do you believe that people overall should be taking? Do you take any supplements or? Yeah, okay. So I'm not a huge supplement guy, and I very much think they're called supplements

for a reason, because there just be a supplementary to your nutrition and lifestyle. Right. I know you're in LA, so you get probably at plenty of sun, but most people are massively vitamin D3 deficient, so I take vitamin D3 every day, I take 2000 I use, and I'm in Texas, so I still get plenty of sun, but it's so easy to be deficient in it, and it's very hard to overdo vitamin D. So I think it's for your mental health, emotional health, physical health,

hormonal health, massively vitamin D is super important. Fish oil, I eat a lot of fatty fish, so like salmon and whatnot, but I still take fish oil as well just because it's the most research supplement in the entire world. There's so many health benefits to it, also from a hormonal perspective. So D3, fish oil, I do take a multi, it's not essential though. We live in a first world country, most foods we eat are fortified and we probably get plenty of nutrients without it. I like it as my nutritional insurance policy, so I do take a multivitamin as well.

And then creatine is, if you had spoken to me like a year ago, I would have said creatine is really just for getting stronger and building muscle, but creatine and visual are the two most research supplements in the entire world. And in the past year or so, there have been a lot of research around creatine's neuroprotective benefits and the effects that it can have on your brain and just on thought processes and actually maintaining, reducing the risk of things like dementia

and Alzheimer's as you get older. So if you'd asked me a year ago, I would have said, no, it's only important if you just want to build muscle. But there's a lot of research coming out now about creatines and it's neuroprotective benefits and I'm very interested in. So I do take creatine as well.

I remember when I was a kid, I wanted to take creatine. My mom thought it was a steroids, so she wouldn't let me. Right, right, right. But you know, we all eat creatine when you eat red meat, you eat, you have creatine, and you have eggs, you have creatine, your body naturally produces it, like it's not, it's not bad or dangerous for you at all. It's actually, it's, if you have blood pressure issues or liver issues or kidney issues, definitely

talk to your doctor before you take it, but it's, it's very low cost, very, very effective, and there are, are reasons to take it outside of simply gaining strength. So do, how effective, and there are reasons to take it outside of simply gaining strength. So how about women? Are they able to take, I thought women would take, that it would bulk you, that would bulk you up.

No, no, so it doesn't bulk you up. It doesn't automatically build muscle at all. It's like, I wish it did that. It doesn't have to do that. I thought that's why every guy, I know, takes it before they work out. No, so creatine, what it does is is it gives you more, it fries more ATP, it gives you more energy.

So it gives you the potential to be able to lift a little bit more weight. And what I mean by that is, let's say you were, it's not like anabolic steroids at all. What it does is it gives your muscles more energy to use. And so practically speaking, let's say you could do 10 reps with a certain weight. If you start taking creatine, maybe you can now get 11 or 12 reps. Like it's a little bit. What does happen though, and where the bulking idea comes from is

creatine monohydrate, which is one type of creatine, can often make you hold onto more water. So you can look and appear a little bit more bloated. Oh, that's it. Now, so a lot of women, they obviously don't want that and a lot of men don't want that either, but they tend to be a little bit more okay with it than the women do.

So in that case, I recommend create a micronized creatine. Micronized creatine is actually what I take as well, mainly because creatine monohydrate can cause some stomach upset with certain people and I always felt nauseous when I took it. But micronized creatine is slightly more expensive, a little bit higher quality I would say, and you don't get any bloating with that. Where did you get that?

What's the kind? I never heard of that before. So you can, I mean, if you Google it, you'll find I take it from Legion athletics. Oh, you take Legion. Yeah. Yeah, so I take Legion and it's in their post workout submit. It's micronized creatine. Micronize. Okay, that's a good to know. That's a good tip, actually. I like that. Yeah, it's in their post-workout submit. It's micronized creatine. Micronized, okay, that's a good to know.

That's a good tip, actually, I like that. Yeah, it's really good. I really like it, it helps a lot. And you'll notice it, depending on how you take it, within a month, you will notice like significant improvements in your performance. It's actually, it's incredible. Is it basically instead of doing like a pre workout drink

or a pre workout powder, would you take? So you could do both. So as some companies will put creatine in their pre workout, it doesn't matter if you take it for your post workout, all that matters is that your stores are saturated. So in legions, one of the reasons I like legion is because not only do they put like the best quality of supplement, but they also put the right amount.

And that is really important. A lot of some companies don't put the right amount. They just say, oh, this is the ingredient, but they don't tell you how much they put in. That's why they say proprietary blend. Yeah. That's exactly true. So they tell you how much is of in it.

And it's always the effective dose. For creatine, in order for your stores to be saturated, you could do what's called the loading phase, which is 25 grams a day for five days straight, and then your stores are saturated. I don't do that. Just take five grams a day once a day for 30 days, and that's exactly the amount that's in their post workout, and then your stores are saturated within a month. And once your stores are saturated, you will notice significant improvements in your performance.

But you said post workouts. So if I wanted to do this or someone else wanted this pre workout, what would they do? Same thing. When they take the stage. Same exact thing. You're not going to notice a difference. You're not going to notice a difference just based on pre-er post workout when you take it. You won't.

It's not like you take it once and then you notice the benefit. It's not like a pre workout in that sense. It's more of once your stores are saturated, once you've been taking it for a month or so, then you'll notice the effects forever, and you have to continue to take it. Got it. But it's not like you get like a boost in energy once you take it.

Do you take pre-workout stuff then or no? Occasionally, I don't like to rely on it. That's my thing. So I'll take it, so the way I look at it is if I work out five times a week, like, and I do something every day, like I'm always walking or doing some something every day, but if my intense workouts, like five times a week,

out of those five workouts, I will have like one or two workouts that I'm actually pretty excited for, one or two workouts that like I like really don't want to do it all, and one or two workouts that like I'm okay with. So for the three or two workouts that like I really don't want to do it all. And one or two workouts that like I'm okay with. So for the three or so workouts, three or four workouts that like I'm either excited for I'm just okay with, I'm not taking it. But for the one or two that I fucking do not want to do it all

in that week where I'm just like, oh, I don't want to get this workout in, that's when I take my pre workout. I save it for those moments. That's a great, that's also a great tip. So also you don't get dependent on it. Correct, exactly. You don't get dependent on it and your body doesn't adapt

to it in terms of after a certain point, if you take it every day, you're gonna have to continuously increase the dose. And so it's sort of like, I remember the first time I drank coffee, I was like, this is amazing. Like I had one cup and I was just, why? Right. But at a certain point, one cup doesn't do it anymore. It's the same thing with these stimulants. If you take pre-work out every single day, it's not

going to have the same effect. So I like to not get reliant on it and only use it when I really like, I need that boost. I think you have to cycle everything, right? Like, you even have to cycle, I mean, to your point, like even coffee, like I can drink coffee now at night, nothing happens, right? But yeah, right? And so you used to it, but you know, when I first started drinking it, it was like a whole thing. How do you cycle coffee then, too?

Do you cycle, like, do the cycle everything? Yeah, so the workout you do everything. You do. The only thing interested, like you don't have to cycle like protein powder because it's just like eating chicken. Right. You actually don't need to cycle creatine. The one reason I think it's interesting to cycle creatine is to see if you're a responder or not because a certain percentage of people are non-responders. So one reason I like to cycle that is just to

say like, listen, take it and then take it for a couple months and then stop and see if your workouts change. And if your workouts, like, if the weight feels heavier, if you don't feel as good, then you know it was actually helping you. Right. If you feel exactly the same, then you don't have to be taking any more. Right. And depending on the research you look at, some will say 10, some will say up to 30% of people are non-responders. So there's a significant number of people who won't respond to creatine, at least from the strength perspective. That's amazing. Wow. So what kind of pre-workout do you take?

What's your favorite? I take Legion. I take Legion. They have a lot of different flavors. I love sour. I'm a big fan of sour stuff. So they have a sour candy that I really, really like. My wife, she hates sour stuff.

So she likes their mango flavor. It's actually phenomenal. It's really, it's more sweet. It doesn't work. Oh yeah. Yeah, it will light you up. It will absolutely light you up. Really, even though again, I think also if you did that every day,

it wouldn't work anymore anyway. Correct. Yep, and there have been times, you know, I've gone through periods in my training career where I would take pre-workout almost every day and it gets to a point where it's not really doing anything for me anymore. So that's one of the reasons I was like, all right, I only want to take it a couple times a week

and every time I take it, I'm like within 15, well, within 15 minutes, I have to poop. Like immediately, it's the first thing that happens as soon as you take it. Like it jacks up your metabolism so much immediately. So really? Yeah, I used to make the mistake of taking it and then I would go right to the gym and then I'd have to stop my first set because I'd have to go poop. it backs up your metabolism so much immediately. So, what do you think? Yeah, I used to make a mistake of taking it,

and then I would go right to the gym, and then I'd have to stop my first set, because I'd have to go poop. So, I take it, wait until that hits, and then I go, because immediately, within 15, 20 minutes, you're gonna have to go. And then you have an amazing workout. So, it's also great for constipation,

if you're like, if you have constipation, it's a great thing to do. It will clean you out. Wow. Okay, that's Legion. I'm gonna go order some of that. That's great. thing to do. It will clean you out. Wow. Okay, that's Legion. I'm going to go order some of that. That's great. That's amazing.

Okay, so then what about hormones? I wanted to talk about hormones because I think that is a big part of it. You could be working out properly, eating exactly the way you are, but then like hormones become a real issue of why you're not seeing any type of result or actually declining results. How do you keep, I know you're gonna say strength training, but how do you kind of keep building lean muscle mass or what do you do about this whole formal problem with for people?

Yeah, so I'm glad you asked. This is a really important question. And so there's a lot to consider. And the first thing I'm gonna you asked. This is a really important question. So there's a lot to consider. And the first thing I'm going to say is this. It's important for people to stay in their lane with their expertise. And any personal trainer who tells you they fully understand hormones is a fucking liar. You're right. And if you want to have your hormones checked, you should go to an endocrinologist.

It's, there's an entire field of people who go to school specifically for hormones and they are endocrinologists and that's their expertise. And in the same way, you don't go to an endocrinologist for your strength training program, you don't go to a personal trainer for your hormone help. It's very important for me to say that

because I do not operate under, I'm not an expert in everything and I have to say like that's not my field of expertise. The other reason I say this is because there are two other reasons. Number one is a lot of personal trainers will try to sell you shit based on like hormones that like they have no idea what they're talking about. They have no credentials whatsoever and they're just trying to make money, make a quick buck based off of you not knowing that. And the other thing and this is probably the most important,

a lot of people think they have hormonal problems, because I don't know, Susan at the fucking gym said that they have a hormone problem, and like, well, Susan said it, so I must have a fucking problem, right? It's like, no, if you think you have a hormone problem, go to your doctor, get a blood panel, and what I would always say to people is,

it's as they go to your doctor and ask for blood panel, and what I would always say to people is it says, go to your doctor and ask for number one, a metabolic cart test. A metabolic cart test gets a full on blood panel that you can either work over with your doctor, and your endocrinologist. Also get your thyroid looked at, look at your thyroid,

see if you're hypothyroid potentially. And from here, a lot of people who think they have hormone problems, like listen, just go get it checked out. Almost always it comes back normal. Almost always. And once it's normal, we can say cool. So we know that it's not a hormone problem. It's actually you're just eating too much, right?

Right, right, right. And if it's not normal, if let's say they do have hypo thyroid, cool. Now we know, let's get you on medication. Bring your normal, your levels back up to normal. Cool. And once your levels are back to normal and you're medicated, now we can get your nutrition in check. And now it's going to be, now it's going to work fine. But the biggest issue is when people look on Instagram and see Karen or whatever talking about like, you've got this hormone problem, and then they trick themselves in believing that they have that issue before they've ever been to the fucking doctor.

Go to the doctor, get a metabolic heart test, get your thyroid looked at, get all of this blood work done, so you know the truth, and then you can figure it out from there. That's why I like you, Jordan. You're very honest. I think that's a great piece of advice. But I think a couple of things. I think when people get middle age, or like they have low testosterone,

and what do you do about that? Because does that really mean? Is that a myth that the less testosterone you have the harder it is to build muscle the harder real That is very real and that's why in hormone replacement therapy for men and women can be super important especially as you get older I mean hormone replacement therapy can be super important as a woman's going through menopause hormone replacement therapy can be super important for men as they get older in their testosterone levels to climb naturally. I think it's incredibly important. And that's why I get my blood work done several times a year.

How old are you? I'm only 30, but I get it done like 30. You're 30 years old. What the hell am I asking you about hormones? I was like, God, you're literally an embryo. You don't know anything about hormones. I mean, you're literally a baby. So you even know what testosterone is, you even know what estrogen is. I mean, these are like, I didn't realize you're like,

you're like a puppy literally. You're like, do you have you ever met anyone in their 40s? Have you know what this is? Like, you have a client that's in their 40s? I mean, Gary Vs in his 40s, but you don't train him anymore. But most of my clients are between like 35 to 65. Yeah, and mostly women. So then when they, I'm sure you hear this all the time from women though. So when they have low testosterone, what do you tell them to do?

And when they have the blood panels, and they say, yeah, this is the blood. So that's why I love getting the blood work done because they've already established connection with their doctor. They're doctor, oh yeah, like your testosterone is low, like yes, so then they can get on hormone placement therapy, then they can actually seek that,

because even if I know, even if let's say, hey, I've got low testosterone, whatever it is, how the fuck am I gonna fix that? I don't, like, I totally, like, what's nutrition wise and strength training wise and I can try and help, but if you've got like medically low testosterone or you have a medical hormonal problem, I can't do shit.

Like you've got to go to a doctor, that's why I'm like go to your doctor. I can't do anything. None of the supplements I give you are gonna help. None of the nutrition is gonna do anything if you've got a legit medical problem. So stop asking your personal trainer for hormonal help because they don't know what the fuck they're talking about and they have, they can't prescribe any medication for you. All the supplements that are claiming to fix your hormones are bullshit, don't buy them. They're nonsense, they're not gonna do anything. Go to your doctor and get real medication. I think hormonal replacement therapy is one of the best things

people can do as they get older, especially as they need it. But go to your doctor. I love this, I'm asking hormonal questions to it, literally like an embry doctor. I love this. I'm asking for a monoclesias to literally like an embryo. I cannot believe how young you are. You're only 30 years old. Yeah, yeah, born in 91. What the? So when were you training Gary?

Were you like 12? Like how old were you? I was 26 to 20, 26, 27, 28. Oh, so you just finished like a couple of years ago. Yeah, yeah, exactly. Yeah. Okay, then how about that even? Were you guys living near each?

How do you even know each other? And no, so so what happened was I, I like it to I was I started my website in July of 2011. Oh, yeah. Yeah. And so I started making content a long time ago. And Gary, did he know about that or did he teach you how to do all this stuff? Because you're

amazing at it. No, he, he, the only reason that I got the job is because of my content actually. So what happened is Gary's old coach followed my content. And so Gary had a lot of postural issues. He had a lot of back pain. His back would go out every single year knee pain hit pain shoulder pain and When I first got in the industry a lot of my content was geared towards helping people get out of pain It's like what I was trained in early on and so his coach would follow my work And then so when his coach his name is Mike Vikanti when his coach was done with his two-year deal Mike reached out your Gary was like he asked Mike Mike, Mike, do you want to continue? And Mike was like, I'm done, this is really hard,

two years, like, I'm good. And then Gary was like, cool, who's going to coach me? And I was living in Israel at the time. And Mike and I, we didn't really know each other, but Mike reached out to me. He was like, hey, how would you like to coach Gary? And I thought it was a joke. I was like, there's no way this is real.

But I flew from Tel Aviv to New York, coached Gary for an hour for my interview, flew back to Tel Aviv, and then six weeks later, I get a text from an unknown number saying, are you ready? And I was like, who the fuck is this? And Gary sends me a shirtless picture of himself flexing. And that's how I found out I got the job.

Oh my God, that is first of all, so number why you lived in Israel Shalom. I didn't know that you would ever live in Israel, much in thought, is that? I'm not doing that to the end. I didn't know that you would ever live in Israel. Mushroom thought. Is that? I'm not doing that. I'm looking at you. OK, I'm Israeli.

I didn't know that this was even happening. Yes, Ken. First of all, I was on the cover of the Jewish journal. Did you know that a couple months ago? No, I did not. That was amazing. Yes, I did. I didn't know this.

Well, what's going on? So you actually went from Tel Aviv to New York just to meet Gary? Just to interview. It was really good. Why did you want the job that bad? Why did you just like him that much? Or like his work so much? Sure.

I was super inspired by his work. I followed him for years. And I was very lucky at that point. I had an online business I had built already. Like, at that point, it was 2000. It was, I started coaching him in, on June 1st of 2016. So I had built my business from 2011 to 2016.

I was able to live wherever I wanted in the world and do whatever I wanted. And so I was like, listen, like, I want to learn the social media thing and Gary's super inspiring. So like, fuck it. Why not? So, hold on, I don't mean to interrupt you.

I'm just trying to get my chronological timeframe here. Was Gary already at that time, because that's like six years ago, or whatever, I was like, was he already really, really popular on social media? By that point? Yeah, he was. He was very popular.

He, not as popular as he is now, but like, yeah. I mean, I remember I was with him when he hit 500,000 Instagram followers, which is like crazy to think now, like I was coaching him. We were in LA. We were actually at the SLS in LA. Really? Yeah, we were in the SLS gym and it was crazy because I'll never forget this.

We were in the gym and he put up on his story, like he just took a picture of himself and apparently the logo of the SLS must have been on the mat because 20 minutes later two dudes run up and they're like, I told you he was here and they're like found us and garr is like, fuck, I gotta be more careful with the stuff that I post. Someone like just on his story saw the logo and he was exactly where he was.

Yeah, but I mean at that point, he'd already had several New York Times best selling books. Like he was, he was ready. He did, ready then? Yeah, he was. Way. Yeah, yeah. But I mean, at that point, he'd already had several New York Times bestselling books. Like, he was a huge person. He did. Ready then? Yeah. Yeah, he did. Yeah, thank you, economy, crush it.

All those were already out. They were. Oh my God. So like back then, and also 500,000 followers and people already knew who, like, that's crazy to where that was then and where he is now. Yeah. It's insane. It's unbelievable.

Wow. So when you left him, where was he already? Two years ago, was he already at 7 million, 5 million, 10 million? I think he was right around 4 to 5 million when I left. So I watched him go from like 500,000 to about 4 to 5 million. And that's just on Instagram, never mind, like Facebook, YouTube, podcast, all that. Wow, was that crazy to watch that trajectory? It was super inspiring. Yeah, it was unbelievable.

And like, nobody works harder than Gary. I mean, that guy, like, just being in his ecosystem and watching him know hard, he works completely changed my life. Just seeing that. Does he work 24 hours a day? It looks like it. It's, it's, like, he works harder than the president of the United States. I promise.

He works harder than any world leader. Like, I promise. I didn't get it until I was put into his Google calendar. And then I saw what his schedule was like. And like, and I was traveling with him seven days a week for three years. So wherever he went, I went. So if he was in Hong Kong, I was in Hong Kong.

If he was in LA, I was in LA. If he was in Germany, I was in Germany. If he was in Ireland, I was in wherever. So like I was with him every single day. and the amount that this guy works is fucking unbelievable. He lives it. He's not just talking out of his ass. He lives that life. He travels like before, I mean, now, yeah, but-

Before, though, yeah. No, no, not even now, I don't mean COVID. I mean, like, even before in the last two, three years, he was already doing all that crazy traveling and being like, you know. Oh my God. Oh yeah. I mean, I'll never forget. So we spent more time in airplanes and hotels

than we did in New York by far. I almost quit three times in the first six months because it was just, it was devastating to my schedule. It was really, really difficult. It was super challenging for me. I can imagine. What was your schedule? Tell me what your schedule was.

So it was different every day, but basically, assuming we're in New York, wake up at 5 a.m. and then I have to be at his place by like 5.50. We're going to start coaching at 6 a.m. So we'd work out from like 6 to 7. And then from there, I'd look in the schedule. I would figure out where we were flying and so I would have to book my ticket and I would sort of beat him to wherever we were flying.

So because he would usually work the whole day in New York and then but I would, so a lot of times a very common trip was from New York to London. You went to London a lot. So a lot of times what I would do is I would take like the noon flight from New York to London and And I would beat him there so then I would get there But then he would take like the 7 p.m. flight the 7 p.m. flight from New York to London So he would get in because the time change she would get in to London at like six or seven in the morning I would already have to be at the gym have it ready to go like beat me

I have him hey come meet me here at this gym whatever it is I have everything ready So I'd have to beat him there have everything set up, come meet me here at this gym, whatever it is, I have everything ready. So I'd have to beat him there, have everything set up, ready to go, and then go to the next one. So I remember just one time we went from New York to Ireland, we spent eight hours in Ireland. He just had a speaking event there. So we went from New York to Ireland, before the speaking event, we got to work out in. From Ireland, we went to Amsterdam, spent like 16 hours in Amsterdam, from Amsterdam

back to New York, from New York, we were there for like 24 hours to LA for 48 hours, and from Amsterdam back to New York. From New York, we were there for like 24 hours to LA for 48 hours and from LA back to New York. That was like this one week. Oh my God, how are you not exhausted? I'm exhausted just listening to it. It was insane. And I gained a lot of body fat. I lost a lot of muscle. I barely slept. My own personal health and fitness went out the window. It was very, very tough. And that was actually, and why I ended up not renewing after the three years, because I was like, this was an amazing experience

and I love you to death. But like, I've got to do my own thing now. Like, I've got to catch up on sleep and start my own fitness again. So, yeah. So how did you, like, how did you even last three years? And that's like, your whole, it's crazy how like, it's like the emperor or the, the cobbler guy has no shoes. Like, here you are, like, this fitness trainer who's like getting whole, it's crazy how like it's like the emperor or the the cobbler guy has no shoes

Like here you are like this fitness trainer who's like getting fat and not eating well because you're so busy doing this nonsense Yeah, I mean it was it was I have no idea I barely slept and I've spoken metal I was like that's when I blood pressure shot up. I got really out of shape. It was like it was really really bad It was like, that's when I blood pressure shot up. I got really out of shape. It was really, really bad. But it's one of those things that was definitely worth it. The way I sort of framed it in my mind

was I'm in detention for these three years. It was like, I'm in detention. I've signed on for this. I've agreed to this. We had a deal. Cool. I'm going to see it through. And just one more day in detention.

And that makes it sound like it was bad. It was an amazing experience and I loved it and I wouldn't change it for the world. But three years with enough. I can imagine. So did you ever, weren't you like, didn't you get sick though? Like, truly, the weren't you getting the flu and getting sick because like you're run down.

Like it's like, that schedule is not good for your body at all. You're immune system. No, it's not. It was actually really funny. So I, there were a couple times I got sick, and obviously if I was sick, like you'd be like, all right, you don't have to come back out,

like you didn't want me to get him sick or as kid sick or anything like that. But there were, it once I stopped coaching him, have you ever been through a crazy period of stress in your life where like you're working, working, working, working, working, working, and then once that project is over, you're super sick, you get sick.

Yes. So as soon as I stopped, I was sick for like two weeks and I slept almost the entire two weeks. So it was just like I was out. Which I think it was just my body day. Totally. You've locked me for the last three years. So like once it was over, it was like a huge relief for my body and I could actually like

relax. But that was it. And then it was funny. I think I was talking to my buddy Mike, who was Gary's first coach, now Mike coaches him again. I think it took me about six months to get my sleep back to normal. Because once I stopped having to wake up

still early in the morning and coaching him and flying around, it took me about six months before I was stopping sleeping about 12 hours a night. I was sleeping 12 hours every single night, and it was just like, it was just like, crazy, deep, deep, deep, deep sleep. And after about six months, then I got on a more regular like seven to eight hours,

and I felt great. But if anything less than 12, I was just, I was dead for like six months after that. That is so great. That schedule is like insane. This episode is brought to you by FX's The Bear. The hit series returns with Jeremy Allen White and the Golden Globe winning role of Karmie.

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what did you learn? Did you learn what did you learn from him that you think is invaluable? Did you learn like some things? I learned tons tons. The most they're two of most important things I'm from like without question the two most important number one is if you want something, you can work for it. And that's one of the coolest things. Because before I started working with him, I had my own business.

And it was doing really well. And I was working hard for compared to most people, but once I saw how hard Gary worked, it was sort of like seeing his believing type thing. Once I saw how hard Gary worked, it was sort of like, you know, seeing is believing type thing. Once I saw what's actually possible from a work perspective, it completely changed my mind in terms of how much time I was wasting

in terms of like what I could actually accomplish if I just actually worked. So that to me was one of the most amazing seeing is believing lessons I've ever learned, just like, just if you wanna do it, just work. Like you can do it it just fucking work. Not like tactics or strategies per se just like just put in the time and it will have. The other thing that I think is and I learned a lot but the second most important thing is

for a long time I thought I wanted what Gary has in terms of a huge business, a massive empire, a thousand employees, flying private, I thought I wanted all of that. And I took part in all of that with him in terms of flying private with him and doing all these things. And I realized I don't want it. Like, I don't want to do what it takes to get that. And I'm not willing to sacrifice what I would have to sacrifice in order to sustain that. And now I live in Dallas and my wife, we have a kid on the way, and the last thing I want

to do is spend all day working. Like I'll work a couple hours a day, but I want to be with my wife, and I want to be with our kids. And I want to go to Jiu-Jitsu, and I want to spend a couple hours working out, not because I have to, because I like working out. Like I enjoy it. Like I want to spend a couple hours working out not because I have to but because I like working out like I enjoy it like I want to do that. I look at work now is something I'll do as much as I need to in order to keep my family safe and healthy and happy and comfortable but once that I reach that quota I'm done and that was a very important lesson for me

and Gary is super understanding of that and he supports that and he's like listen not everyone wants this life and so I think for me, and Gary's super understanding of that, and he supports that. He's like, listen, not everyone wants this life. And so I think for me, living that and having that experience that I could first hand know that's not the life that I want was very helpful. You know, I think that is, I'm so glad that you actually said that because I think that sometimes you have to see, you guys see things in real life to know that and to know what you don't want, get too closer to what you really, what that you what you do want, right? And you don't know what you don't know. And people, and this happens with my life too, people glamorize a lot of what they think

things are, right? You know? Correct. And they think, and I have a lot of friends who are like Gary or similar, if not more than Gary. And I'm the the outside it looks really like roses and rainbows and amazing. And then honestly like living that life for three or four days is like, it's like so not appealing.

And people don't understand like it's like exhausting. It's not like, if there's no peace to it, like I don't find there's, and you don't have your own life, if people think you're your own boss, but you're not. You have to answer to all these other cogs in the wheel to keep it spinning still. Correct.

There's no downtime. There's always a fire to put out. Yeah, and it's, yeah, exactly. It's your exact right. And how do you have like a balance, like there's no such thing as a balance life anyway, but like how do you have a social life? How do you have like a real balance life? How do you actually have a social life? How do you have a real balanced life?

How do you actually have a happy marriage? How do you have kids who actually know you if you're never around? Yeah, that's exactly right. I mean, that's one of the reasons why, I didn't really, my dad, it was funny. My dad wasn't very present. We would always make jokes as a kid.

It was funny as a kid, I thought it was hilarious. Now thinking back, I don't think it was good. He would never know my teacher's names. He never went to parent teacher, he wouldn't know the name of my teacher that year. He wouldn't really come to sports games. For me, that's, I want to be the exact opposite of that. I want to have a job that,

if I could take the whole week off and just spend it with my kids, cool. No problem. That's what I want to have a job that if I could take the whole week off and just spend it with my kids, cool, no problem. That's what I want. That's been a lot of the driving force behind why I've worked so hard. So I could get to a point where when my wife and I are ready to have kids, I'm not tied down to a desk. I don't have to answer to a lot of people.

If I need to reschedule something, it's no problem. That's what I want. And I think everyone's different and that's totally fine. But for me, I want more balance and I want more. I want to work, I want to do something I love, but I also don't want to be forced to do it all the time. Right? Like, I want to do something I love, but have the ability to step away

when I need to when I want to. What did your dad do for a living that he was never really? So he did all that. So he was on the radio, I mean, now like, like big time radio, he's on the radio for many years and he also owned a lot of nightclubs. So his, so he, his work schedule was oftentimes like out super late until really early in the morning and then when he got back, it was like he'd sleep during the day. So it was like more, more nocturnal.

Then so that's why he was never around. But looking at your your business like I look at it and I'm like wow You must be like just like doing content all day because you have a lot of followers and a lot of engagement And like to keep that in itself. I mean you're telling me you're not I was gonna ask you I'm like hey, how did you of course Build that following how do you maintain it because I would imagine it takes hours and hours and a lot of work to do that Yeah, it does it now it's it took it was harder to build it than it is to maintain it uh sort of the same thing with muscle like it's very hard to build muscle. It's much easier to maintain the muscle You build once it's once a day right right um so

It's so I started making content in 2011 and I built an audience built an audience built an audience when I started coaching Gary It's I'll never forget this. So I started coaching him in June June 1 of 2016 on December 27th of 2016 and this is all documented on my Instagram. It's still there December 27th of 2016 I had about like 5,000 followers or something and I wasn't posting as much on social media I was I was really big on email marketing at that point in my life And Gary Gary was like Gary was like I want you to post more on Instagram And I was like okay, how much and he's like three times a day and at that point I was posting maybe four or five times a week And I was like three times a day. You're out of your mind

I was like people are gonna unfollow me. I was like what can about? He was like, just do it. So that's December 27th. I made, on December 28th, I went in and he asked to coach him, we're in Florida at this time, we're at the Ritz Carlton and Florida gym. And he was like, did you post three times yesterday? And I lied. And I said, yes, because I only posted twice. And he didn't even follow me yet. He didn't follow me at that time. He took a while to follow me once I started coaching him. So I didn't think he saw,

but he checked my Instagram and he saw I only posted twice and he was like, you're lying. I saw you only posted twice. I was like, fuck. So from December 28th, 2016 until June of 2017, I posted three times a day, every single day, without question, except for two Sundays when I only posted twice on those Sundays. And my following went from 5,000 to over 200,000 in that timeframe.

And then I maintained posting at least two to three times a day every day for the next two years or so. And my audience went from like 200,000 to 500,000 or so. And then it's continued. Once you have it, it's easier to build. It's easier to get more attention. And you sort of understand what works and what doesn't work. So now, like, then I was working nonstop.

I was just on Instagram alone for the three times a day. I was working eight hours a day just on Instagram. That was not counting the Gary stuff, not counting my online clients that I had, not counting my intersemitters. It was eight hours just on Instagram in terms of thinking of content, creating the content, posting the content. Every single time I posted, I would stay on for 30 minutes and answer every single question in the comments section for at least those 30 minutes. And then DMs and Q&As and all that. So every day, eight hours just on Instagram, never mind everything else I had to do. So yeah, and now, you know, I spent a couple hours a day, I don't know, maybe two to four

hours a day, at most, usually actually making content, like creating it, thinking about it, posting it. And I do spend more on Q&As. I really enjoy the Q&As. I have fun with that. But most days, two to four hours on Instagram. Oh my God, that's a lot of hours. So I mean, so, but do you find it harder today

than it was back when you started to build the following because there's so much more competition. And like, I don't see people posting now three or four times a day. Do you? No, most people don't. I only Gary.

I mean, besides Gary, I mean, like, I feel like you're the fitness version though. Yeah. Gary is in the, even though you're an entrepreneur, right, in this space, but like in the, he's like, you're like the fitness version of him. You're like, outspoken, your big personality, you have very provocative, you know, captions that really capture people's attention and you're excellent at it.

Best I've seen in the space, in my opinion, because you also have the knowledge to back it up versus a bunch of these dumbos who have no knowledge, and they're just, God knows what they're talking about. And you kind of like have emulated what he kind of did. And so it works really well. But nobody I feel post that much. Like at all, do you, besides Gary, do you think now it's too much to do it like that or? I don't think it's too much. I don't think it's too much actually. I think the thing that I learned is that

no one will get tired of good content. Right, like no one will be mad. Oh man, this person, like if I decided to post three times a day and all three posts were great content, people would love it. That'd be awesome. I just have no fucking interest in posting three times a day and spending how much time it would take

to actually put together three pieces of amazing content. I just don't want to do that anymore. By the way, how many times do you post nowadays once twice? Once, once a day on my feed. Okay. Once a day on my feed, sometimes I go a couple days without posting, but almost always a Q&A running on my story. I just have fun with those. And those actually spark more content ideas for me.

But yeah, about once a day on my story, I just have fun with those. And those actually spark more content ideas for me. But yeah, about once a day on my feed. So then how do you like, okay, and then also, how do you, you have YouTube, you have like, where else do you really popular? YouTube, you're pretty popular. You're not even close to where I think you should be, to be honest, given what you would think that they would translate, but they don't. Like Instagram people are not going to YouTube. It's a whole different algorithm, a whole different...

Yeah. Are you trying to build on your YouTube now? Is that like a... I did for a couple of years, and I went from like... When I really started trying on YouTube, I had like 20,000 just from uploading random videos over the years. I started 20,000 or from like 20,000, like 180,000. And so like, my videos do well, but I haven't posted on

YouTube in almost a year now just because YouTube takes up so much fucking time. And I've loved my podcast. So the majority of my time is actually on my podcast right now. I'm recording nonstop. I love having conversations like this. It's really enjoyable. It's it's more fun for me to have a conversation like this Where I don't have to edit anything. I have a conversation and I upload it and it's done. Whereas YouTube you have to like You have to make it perfect. You have to edit it and you have to like put all these things in it It's a lot of extra work for often less time and I also realized that

People who are listening to I mean we an hour, 15 minutes into this right now. There are people who are listening to us for over an hour. On Instagram, there are people who like, they won't even read a caption or watch a 60-second video. Like, they just don't have the mindset for it. So inherently, the podcast crowd is more invested in me and in you and the people that are listening to.

They're more invested inherently. And so I like to spend time with people who are more invested in me and in you and the people that are listening to. They're more invested inherently. So I like to spend time with people who are more invested in me. I've found for me, the podcast is the most fun. It's the most enjoyable. I get the best audience from it and people who really care about what I have to say and the guests that I bring on. That's where I spend the majority of my time right now is my podcast.

That's what I've been doing for the last few years. How many times have you, how many times you upload a week? So I only upload once a week. I like it. I mean because my podcasts are usually at least an hour. And most people don't listen to a podcast in full and one sitting. They're like going to car ride, listen 20 minutes, then listen 20 more minutes, whatever it is.

And I realized if I, like, I put a lot of work in my podcast, just like I know you do. And I want them to listen to the whole thing. So I only put out one a week, because I know that's just about enough where they'll listen to the whole thing, then they'll want the next one. Whereas if I put it out every day, or even three times a week,

they're not gonna listen to all of them. They don't have the time to actually listen to everything. So I'd rather put out a little bit less, maybe get a little bit fewer downloads, like on the charts or whatever, but make sure everyone listening listens to every episode, then put out more and have them not listen to them all. So how are you monetizing everything?

Because I don't see you doing a lot of paid content on Instagram. I do zero paid content. I do. I was gonna say, I don't think I've ever seen anything paid content, like nothing. Yeah. I never do paid content. I don't have I've ever seen anything paid content, like nothing. Yeah, I never do paid content.

I don't have advertisements on my podcast. I don't do any of that. Are you just independently wealthy? Did your dad leave you a big settlement? Not at all. We were very poor. I have like my, I have two memberships. So I have a membership for fitness, which is it's like a, I call it my inner circle. It's like a 24, 9, 9, 9, a month program that I have two memberships. So I have a membership for fitness, which is, it's like, I call it my inner circle.

It's like a 24, 99 a month program that I have people in, and then I have a membership for coaches. It's like, it's a $1,500 buy-in and then 99 a month after that, and that teaches coaches how to be better coaches, teaches them about the psychology of coaching, it teaches them nutrition coaching, strength training programming,

how to build a business, social media, teaches them how to do what I've done. So I have those two things, and I have my podcast, like the main one for fitness, and I have another one with Gary's coach, Mike Vikanty, and we do the business mentorship together. And so we have a podcast just for that. So I didn't know about that one.

I didn't know you had that one too. Yeah, it's just called the, it's called the, how to become a personal trainer podcast. And so for those of the two areas of monetization, and I make it very clear, like people ask like, why don't you do advertisements?

And I always say, I hate commercials. I hate advertisements. Like I don't like listening or watching content and seeing that come on. So why the fuck would I have you listen to that? If you want to support me, just join one of my memberships,

and I would appreciate that. And if not, that's fine too. And that's how I do it. And I think a lot of people, like, okay, listen, I appreciate you're not putting advertisements up on all of this, so I'll support you and I'll buy your memberships.

Yeah, now that makes sense, actually. Do you have a mastermind too, or is that kind of like a mastermind approach? Yeah, the mentorship is essentially that. I don't like the name, just because there's a lot of speech with masterminds. A lot of the masterminds are focused on make money as quickly as possible, even if you're doing stupid, skeezy shit. I wanted to separate myself from that world and say, if your goal is to just make as much money

while scamming people, don't even think about joining this program, this is about actually becoming a better coach. Learning how to coach people properly, because there's so much now more than ever people are becoming coaches hand over fist. People join Instagram, they just want to be a coach immediately. So I'm like, there's a lot of you,

you have no idea what the fuck you're talking about. So how about we create a program that teaches you how to be a personal trainer, how to do nutrition coaching, how to do strength training programming, how to do exercise technique, how to do all that stuff, and also teach you this psychology of it, and teach you how to build your business from the ground up. And that's the $99 one, did you say? That's how much is that one? Yes, it's like 1,500 buy-in and then 99 a month after that. Okay. And then in the inner circle, it's 24, 99 a month, but it's quarterly, not monthly. So it's 75 bucks every three months.

And the reason for that is because I realized that if someone buys something for one month at a time, they often expect results immediately. Right. And if they don't get it within that month, then they cancel. So I was like, I don't want people in this, we're just only in this for a month. So in order to get that, you have to be willing to commit at least three months up front.

And that way people, I found if someone is willing to try a program for three months, they're way more successful than someone who's only willing to try it for a month. So automatically, I'm sort of weeding out people who just want the quick fix and just I want people who are ready

to give this like a long-term shot. And what are they getting for 24 or 95? Different the 90 I know that with the 99 is what's the 24 what do you get for 24? So it's basically every three months. Yeah, it's basically like number one is you get workouts and it's not just random. It's not random workouts. It's every month we have a new training program. So I have a three times a week option and a four times a week option.

It's a period of days strength training program. We have options new training program. So I have a three times a week option and a four times a week option. It's a period of eyes Strength training program. We have options for the gym. We have options for at home. We have options for body weight So you can whatever you have access to there's a workout for you every month and you get a new program every four weeks So on the first of the month every month we put out a new program. Who's we give a team of people or just it just you? There's a small team. so I have an assistant coach. Her name is Susan Nevergall. She's an amazing, amazing coach. She's great.

You know what's funny? You say that. I saw her on Instagram a while ago. She's a great coach also. She's a great trainer. Yeah, she's amazing. Yeah. So she was a one-on-one client of mine many years ago.

And then she became my coach in the inner circle. So she helps with that. I have an executive chef who creates recipes with all the macros and calories every month. We put out new recipes for everyone. We have nutrition guidelines, tells you exactly what your nutrition should be that month. We have a massive exercise database

with hundreds of exercise videos and tutorials. So every exercise for the workout, you just click on it and a video will come up. And it's not just like a seven second technique. It's like in-depth tutorial. And then there's a member's app. So like once you become a member, you get access to the app for free.

That has everything for you. It stores all your information and all that. Yeah, there's a ton. It's a lot. And it's not like a lot of programs, whatever they put out, they take it out every month because they don't want people to have access to everything. But I started the inner circle in 2015. So as soon as you join, you get access to every program I've

ever written since 2015. So every month, new programs, it's like, you could join literally for one, three month period and you get access to everything that's ever been put out for the last, I don't know, seven years or so. How many members do you have? A little over 4,000 right now. In which one? Both or just to cut? No, just in the inner circle. Okay, and the end one in the 99. About 200 or so in that one. And then why have you ever thought of just doing an app like a regular app for you know download for 2999999999 whatever like and you can like sell regular app for, you know, download for $2,999,999, whatever, like, and you can like sell that app probably eventually, because of your database. I've thought about it. For me, it's the amount of work that would have to go into that to make

it really worthwhile would be tremendous. But you have a lot of it already. You have all the work done. So we have, we have an app, it's actually not an all the work done. So we have an app. It's actually not an app on the app. Right, no, I know that's what I'm saying. You can just put it on and make it more available and you can... There isn't, I don't do that is because the app shortakes about 30% of all income.

So the app shortakes 30%. And so I was thinking for years, I wanted an app just for the inner circle, but I was like, I don't want to give away 30% of my revenue to Apple. Like that's fucking insane. So we create actually a member of the inner circle. Her name is Alex. She, she was like, I would love to make that for you and we can make it a web app. So this way, you don't, it doesn't have to be on the app store. I still get 100% of the revenue. And, um, and this way, like the members, they can use it, they get it for free. They don't have to go through the app Store. So I still get 100% of the revenue. And this way, the members, they can use it,

they get it for free, they don't have to go through the App Store, and we're not at the mercy of the App Store. So if they decide to increase, I'm a big fan of not building your house on someone else's lawn. And I think a lot of people who build apps on the App Store, they're essentially building their house on someone else's lawn. It's the same way if you build your business solely dependent on Instagram. My name's Sugar, I was gonna say to you. Building your house on someone else's lawn. That's same way, if you build your business solely dependent on Instagram. I was gonna say to you.

Building your house on someone else's lawn. That's why I get a lot of people on my email list or my texting list. I push people to other platforms because I don't want to depend only on one platform. So this way, the inner circle is solely dependent on me and not dependent on Apple or the App Store or any of that. No, that's a great point.

Super raff makes perfect sense. Then how do you build an email list? Because you were saying that earlier, obviously, like there's some talent required here, right? Like even with Gary, right? It's like people say, oh, make content, but to have the ideas and to do it well is a skill. You know, like not everyone is good at it.

It can be very daunting for a lot of people. That's number one. So obviously, did you have to practice that? Did you just naturally really good at that? Or even if you were watching Gary for all those years, you obviously before that and naturally have that talent. And then also, how did you build an email list? How can someone start doing that? It's also very hard, because you need to have something to go with, right? Yeah, yeah, yeah. So I mean, there's a lot.

I think number one, I'm very blessed. I think I'm naturally good at it. But if you go look at my old content, like from 2011 to 2015, whether it's articles or YouTube videos, you'll see a very different person. You'll see a younger kid who's very nervous, not well spoken. I used to get made fun of like on my YouTube videos

because I was clearly very nervous and red in the face and swaying back and forth because I was really nervous. I didn't have a big audience. I was just like, I was nervous to be on camera and I think a lot of it is just its time and practice and putting in the reps just like with everything. I spent a lot of time studying email marketing and I spent a lot of time studying sales copy and I spent a lot of time studying how to do that stuff.

So I think naturally I'm gifted in conversation and with understanding behavior and psychology and I did study that and that's what I studied in the university is behavioral health psychology. But studying it and putting it into practice helped the most. My first ever product launch in 2014 or 2015, first ever product launch, I sold zero copies, not one. I made an entire seminar as the Elite Performance Squad seminar. It was like 20 hours. I spent thousands of dollars trying to like get graphics made for it.

I was like six months in the making, not one fucking copy sold. And I think it just goes to show you like, like, now I am where I am because I put in a lot of time and a lot of effort, I studied a lot and I practiced and I failed. But I wasn't great at the very beginning, like I had real big failures. And yeah, and that's part of the process. But now, I think one of the best from an email is perspective, I use Aweber. I have Aweber and MailChimp. I think Aweber is way better. It's just much easier to use and the customer service is fucking phenomenal. But in terms of building an email is, it's creating something free that people would

really like and make it really really good. One of the, I think one of the reasons I've been able to do what I've been able to do is because I give all my best content away for free, like social media content, email list content, and give all the best stuff away. And I don't, I think a lot of people they want to hide their best stuff because I like, well, if I give you my best stuff, why would I pay you? And it's the exact opposite way that it works. If you give them your best stuff and they trust you, they want to support you.

That's people would like to support people who help them. So for me, most of my business is built on the back of goodwill, not based on saying, I have this secret that you need and you'll only get it if you pay me. It's saying, no, I'm going to give you everything for free. If it helps you, I hope you'll support me.

That's what people do. I really think that that's why I've been able to do it, because they get everything for free, they really enjoy it. They're like, all right, I would like to support them. I would rather have a business built on people wanting to support me than people feeling they need the next best thing. Because if people only pay me because I have a secret, well, once they get that secret, why are they going to stay with me?

They're just going to be with me. Someone else with the next secret. I would rather have a business like, it's like a local, imagine like a local store where you really like the owners. They're a great couple and they have like, yeah, like you could probably maybe get a better coffee at a chain, but you like supporting that store because you like them and they have like yeah, like you could probably maybe get a better coffee at a chain But you like supporting that store because you like them and they're nice and every time you go in they give you a free muffin or whatever It is it's like you support them. I'm the nice Baker giving you a free muffin

And I've got the okay coffee, but you like to support me. It's like that's what I like to that's what I like to do At Weaver people are our formula We foster trust on both sides of the equation, and we're proud to be a firm that takes care of our clients and coworkers. Learn more at weaver.com. God, you're so likable. You really are.

You really are. I mean, I don't even, gosh, I mean, I've been going on and on an hour and a half already. I'll like, let this, I'll wrap this up because, you know, you've been so gracious with your time. Can you just give me one more thing? Just tell me your daily habits, what you do every day and then I'll let you go. But only I'll only let you go if we can do this again really soon. Do you promise?

I would love that. Absolutely. I would love that. That'd be great. Okay. Good. I'll give you my cell phone number. So if you want to set it up, we can schedule it over text. Oh my god. Absolutely. This is like, this has been so enjoyable. I have to tell you, I've had a lot of different people on this podcast, but you really are so genuinely likeable. And like, you're like, such a, you are so, you seem so authentic. It's such a nice quality. It really is. I appreciate that. Thank you very much. You're welcome. And you are so, you seem so authentic. It's such a nice quality. It really is.

I appreciate that. Thank you very much. You're welcome. And you are in Israel for you lived in Israel, though. That's a whole lot of it. It's my favorite place. We're actually my wife and I want to make Alia. So yeah, we're, we want to do that very soon.

Wow, I love that. Oh my gosh, she's serious. Yeah. You're getting like, I'm telling you, I just, I adore you. I do, I do. Sorry. Okay, so tell me your daily habits and you can go and start the process.

Daily habits. So we're about to have a baby, so we're trying to get as much sleep as we can now. I don't set an alarm. I don't have an alarm right now. I just wake up naturally, which is usually around like 830 or 9, which is great. Wow, lucky you. Yeah, I love it. It's great. I know it'll go soon once the baby's born, but sort of soak in it in right now for the next Yeah, I mean, months as she is she five months, for four months. Yeah, yeah. Wow. The model 12 congratulations. Thank you.

So the first thing I do I'll wake up. I'll have some breakfast. I usually start my day with a huge fiber bomb of just like a breakfast, like a fiber and protein. Just like I feel better that way. And then the next thing I do is I go to Jujitsu. I do Jujitsu six times a week in the morning. So I usually do that about 10 a.m.

And so go from Jujitsu. I come back, eat a little bit, and then I do a couple hours of work, usually a couple of podcasts. And then from there, that's after that, then after a few podcasts, then I make some Instagram content, usually a reel with a wig on or something ridiculous.

And then after that, then I get my next workout in. So I do jujitsu in the morning and then I'll do strength training and cardio at night. So I'll do strength training three to four times a week and I'll do cardio like every day. Really? Yeah, every day I'm doing some type of cardio. Whether it's usually like some type of zone two cardio, lower intensity, 30 to 40 minutes, just like for heart health and for performance. Two times a week I do higher intensity sprint work,

which sucks and I hate it, but I have to do it. So that's just two times a week of that. And then Sunday is just a full hour ass day, but I still get my steps in on Sunday. You do, so you still walk on Sundays? Oh yeah. Every Sunday in my wife and I, we go to the farmer's market and we'll get what we like to get, 10,000 steps in.

When she's been pregnant, her feet have been hurting, so not 10,000 for her, but I try to get at least 10,000 a day. So how much cardio and strength are you doing besides that, because isn't Jiu Jitsu cardio kind of like? Yeah, it is, it's brutal. It's brutal cardio. Right, so you're doubling, you're doubling down every day? Yeah, it's, when I first started Jujitsu,

I actually, when I first started doing it several years ago, I had to stop strength training and stop doing cardio just because it was so exhausted just from the stress of Jujitsu. Yeah. That's all I did. For the first like six months, I had to stop strength training and stop doing anything else

because I would come back from Jujitsu in the morning and I'd take a nap, I would be so tired. But now as my body's adapted to it, I had to stop strength training and stop doing anything else because I would come back from Jujitsu in the morning and I would take a nap. I would be so tired. But now as my body is adapted to it and I've gotten more fit, like I'm in the best shape of my life right now. I'm by far the most conditioned, like the most fit and healthy I've ever been. So I do Jujitsu in the morning and then from there, I slowly added in three days a week of strength training.

So then so I did that for about a year, year and a half or so. And then about a year ago, then I started adding in more cardio on top of it to help my performance. So now I'm just at a point where my tolerance is so high and my fitness level is so high that I can do that much. I don't program that much for regular people, but I am an active Giu-Gitsu competitor, so I compete in Giu-Gitsu once every six weeks or so. So I'm trying to just try and compete as much as IGitsu once every six weeks or so. So I'm trying to just try and compete as much as I can and get as good as I can. So I have another competition on May

15th. Wow. Yeah. That's amazing. So then how much, how long are your sessions of strength and cardio at night? Is it? How long? So Giu-Gitsu is an hour. And strength is usually about 40 minutes. And then cardio is about 30 to 45 minutes as well. So what kind of cardio besides walking do you do? So walking I just, I consider just like the my daily movement and general. Like for my favorite kind of cardio and like when I'm actually just doing regular cardio

focused on improving my cardiovascular health, I like the elliptical. No impact, no impact on my ankles, knees, or hips, or back. I power lifted for years, so I've got some nagging, back pain, I've got some nagging stuff, and I do treadmill sprints occasionally, but running in general, I feel it. Like I feel it, I'm more sore, I'm more stiff.

So I love the elliptical, because there's no impact, it feels great. It's basically cross-country skiing, if you think about it, I love the elliptical because there's no impact. It feels great. It's basically cross country skiing. If you think about it, it's the elliptical. And then I also use the assault bike, which is the devil's tri-sicle. It's just the worst. I hate it.

Yeah, but I do that for my sprints. So you use that for your sprints? Okay, so how long is your cardio session on the days you're not doing your sprints? 30 minutes? Between 30 to 45. And then you do splits of the strength. Are you doing like body part like, you know, buys and tries and or you're doing full body? How are you breaking it up?

So I do a push pull. Like split. Okay. So that I prefer for most people, um, upper lower splits, like upper body, lower body, upper body, lower body, upper body, lower body, four times a week, I found specifically for jujitsu, I prefer the push pull legs. Mainly just because there are a lot of reasons, but for jujitsu, there's so much stress on your body already that if I was doing upper lower, upper lower, four times a week, it

was too much in one single session, but the push pull leg splits it up enough where I can be done in 30 to 40 minutes. It's not too much. I get what I need in a week. It was too much in one single session. But the push pull legs splits it up enough where I can be done in 30 to 40 minutes. It's not too much. I get what I need in a mouth. Wow. So you're like, you're like very active. Is your wife as active as you? I mean, now she's pregnant. I get it. But was she as active as you were? Yeah. She, yeah, she's very active. She loves it. It's funny. She's not in the fitness industry at all. She, I mean, before we started dating, she was working out like a lot. She just loves it. She just loves like being active as well.

I think my Jiu Jitsu puts it a little bit above hers, but she's moving all day. Like she's nonstop. She, she, and she likes fitness classes. Like she'll do F-45 and that stuff, and then she'll do my inner circle strength workouts after that. Like she's a beast and it's funny.

People like she's super cute and and just shy and relaxed, but she goes hard in the gym. I love that. Oh my gosh, your legs are so cute. I'm so excited for you, for your baby. Do you know if it's a boy or a girl? Are you telling anybody? So we do, but it's a secret for right now.

Okay, okay. I don't want to even... Okay, well, change the stuff. Yeah, go ahead. Nope. Okay, so listen,, change the stuff down. Nope. Okay, so listen, this has been, I told you, I just, I really adore you. So for anybody who doesn't know, not know who Jordan is,

Jordan, tell everyone where they can find you in your programs and everything else. Yeah, so you can, you know, if you Google my name, Jordan, Sciet, S-Y-A-T-T, you'll find me everywhere, but Instagram, my own pod. It just Google my name. If you want to, I am always shocked at how people don't know how to use Google. To be honest, people ask me on Instagram all the time, they'll be like, where can I find your podcast?

Like, well, if you type in, you're in sorry. I used to see it, yes. All the time. Constantly. Yeah. So if you want to find me, like, I would love to have you and just Google my name and whatever platform you want, and I'm there. That's super easy.

Okay, great. Don't hang up, but I'm just going to say for those of you, thank you so much, Jordan. It was a pleasure. And you're going to be back, you promised. I'm going to get your information now. I promised. To that.

Oh, my God. I love it. I love it. Habits and hustle. Time to get it rolling. Stay up on the grind. Don't stop. Keep it going.

Habits and hustle from nothing in the summit. All out, a host of bio-general fuck going. Visionaries, tune in, you can get to know. We inspired, this is your moment. Excuses, we in heaven at the Habits and hustle podcasts, power by happiness. Hope you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, I hope you enjoyed this episode.

I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self-improvement podcast network. Okay, so I want to tell you a little bit about my show. We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me, I'm gonna go ahead and share some of the reviews of the show so you can believe my listeners. I have been a long time fan of Heather's

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