Habits and Hustle - Episode 199: Rob Dyrdek - Entrepreneur, Producer, Reality TV Personality, and Former Professional Skateboarder

Episode Date: December 20, 2022

Find out Jen's secret to getting anything you want out of life 👉 https://www.jennifercohen.com/the-secret-to-getting-anything-you-want-in-life Rob Dyrdek is an Entrepreneur, Producer, Reality TV Personality, and Former Professional Skateboarder. He might not seem it if all you know him from is Ridiculousness, but Rob is a time genius. Explaining his "time matrix" and "rhythm" Rob navigates the extreme measures he takes to optimize his life. Knowing that if you want success, but also desire the ability to enjoy your success, you must automate as much of your life as possible, and he's on a never-ending quest to do so. Just an example, he started taping Ridiculousness at around 150 episodes a year, then 250, and now even more. You'd think his life would be overrun with work. He couldn't possibly do anything else, but his secret is that it takes just as long to film the nearly 300 episodes now as it did to film the 150 originally. Find out how he does that, still has time for his family, and can cancel plans to see a movie on a whim in this episode. You can't miss this one! Youtube Link to This Episode Rob’s Website - https://robdyrdek.com/ Robs’s Instagram - https://www.instagram.com/robdyrdek/ ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts.  📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal.  ℹ️Habits & Hustle Website - http://habitshustle.com 📚Habit Nest Website - https://habitnest.com/  📱Follow Jennifer - Instagram - https://instagram.com/therealjencohen - Facebook - https://www.facebook.com/therealjencohen - Twitter - https://twitter.com/therealjencohen - Jennifer’s Website - https://jennifercohen.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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I am so excited to be sharing my new book, Bigger Better Bolder, Out December 27th with you guys. I have worked so hard for the last two and a half years writing this book. I put in my blood, sweat and tears to help you harness the skill of being bold. I want you to chase what you want in life, not just take what you can get, and I want you to eliminate self-doubt. I want you to eliminate the fear of failure and really go after whatever you want. And I'm going to show you how. There is a practical guide in here

that you can actionally do. So please go to JenniferCohen.com where you can pre-order the book right now and also receive access to a masterclass for free. There's also a Facebook group if you'd like to join that as well. Don't forget to subscribe to my mailing list by going to JenniferCohen.com

and get my newsletter so you can get life hacks, productivity hacks every day in your inbox to help you optimize whatever you're doing most in life. Please leave a review on Apple, Spotify, or wherever you normally consume podcasts. Let me know what you think, what you love, what you don't love so much, what you want to see more of. You can also watch the full episodes in video on YouTube now. So check it out and subscribe. I got this Tony Robbins, you're listening to Habits and Hustle. Crash it. This episode of Habits and Hustle is probably one of my favorites we've ever done. We had Rob

Deerdeck on this episode and you guys, this is going down on the books. He is not only a professional skateboarder and of course the brains behind ridiculousness which of course is probably the most successful show that MTV has ever had. It's in its 30th season and they do about 250 episodes a year, okay? And that's just the tip of the iceberg. This guy is a serial entrepreneur galore, all right. He is just amazing. He automates his entire life. He has created this mindset called the machine mindset, which is a systematic approach to

fuse art, science, and magic, which he applies to all aspects of his life, business, creation, television, media, and even his day-to-day personal routine as an entrepreneur, husband and father. By doing so, he's been able to push the boundaries of productivity and accomplish more than typically possible in a 24 hour day. I mean, this guy is amazing. He basically automates his life to be optimized in everything, including of course his health. He sits at the helm of Derrick machine, which is a fully integrated, multi-platform universe of venture building, media and community and philanthropy.

He has created 18 brands, including outstanding foods, mind right, five of which of his companies have exited and aggregated a value of half a billion dollars just on those alone. His business and life philosophies manifest in media on his podcast, too, which is called Build With Rob. Like I said, this guy is way more, and there's a reason why he's one of the most probabilistic

personalities in TV history. I've learned so much from this guy, and I can't wait for you guys to listen to this episode. I am dying to know your thoughts. Please leave a comment after you hear it. Let me know what you think. I know you're going to love it. You're definitely going to learn something. It could have gone on for 10 more hours, but he's going to come back and enjoy.

I am so excited to have my guest here today. We have Rob Duredek and I mean, I've never been speechless, but this guy is above and beyond. Probably any guest we've ever had on habits and hustle, he is, you may think of him as a skateboarder, you may know him from ridiculousness or robbing big or fantasy factory, but this guy is one of the most clever entrepreneurs, what he's built, what he's done, how he's automated his life and designed a life that is way beyond anybody's imagination. You can't even imagine. I am so happy to have you here. Thank you for being here.

No, thank you for having me. I don't mean to make you blush. I don't even know what direction to go with you because when I tell you, when I told you, when you walked in, when I delved deeper and deeper into who you are and what you've accomplished, like, forget about the TV, this is gay, and the world records and all of that, it's, this podcast could be 11 hours, honestly. I don't know what direction to go first.

Yeah, and I think that ends up being a lot of the problem with sort of my past sort of reason of not doing press. You know, for many years, like I didn't even, as I built the Dirac machine and built sort of this entirely new vision for myself and sort of life and legacy, I didn't talk to anybody. And so by the time I began to share it, it was deeply refined. And I had lived it and accomplished so much inside the way of thinking that now it's the only thing everybody wants to talk about. And that's how I controlled the narrative that has led to sort of me connecting with a lot of different people that think this way to be able to have this conversation in a more intelligent connected way to who you are and what your brand is, then just asking me, what'd you do to become a pro skater? Yeah, I know. But like, it's like you've conquered so many different areas, right? So obviously, it's like that, that, that's the through line, right?

So that's, it wasn't just inscating. You've conquered your serial entrepreneur and you made hundreds and hundreds of millions of dollars in many businesses. Can you first start with like, what is the, what is the deerdick machine? Let's start with the basics and then we'll kind of move on from there. Well, you know, the deerdick machine

is a venture creation studio, which is essentially a business that creates businesses. And, you know, as you know, a business is a living thing. And to me, I call it systematically fusing art science or magic, right? Because you've got to be the creator of, in the visionary, for the idea that you have, but there are proven principles and certain, inalienable things that have to happen for a business to be successful. That's the science side.

Then you got to get lucky, right market, right timing, something happens to go your way in some magical moment happens to create a successful business. In my case, I measure the success of that business through the entire cycle from idea all the way to exit. So can you just walk us through the evolution of view because you've evolved over and grown so much from when you were what? You started when you were 16 as a scape,

but you're a pro when you were 16. So how did you were from Ohio, right? How did that even start? Like how did you make a, to become even like the best? Like, how did you come from Ohio to LA and even begin that whole journey? Yeah, it's a weird place to grow up

and become like known and skateboarding, but believe it or not, um, Dayton, Ohio where I grew up was the epicenter for the skate culture outside of California. And that was because a young serial entrepreneur named by the name of Jimmy George created like a skate distribution center there and would throw these big skate contests there. And when I was 11 years old, I called the skate shop because they had a ramp in the back

and I had never skated a ramp before. And I asked him the owner, would you allow me to skate for free if I get 10 people to come and pay to skate? And he was like, what? You can just come down here. And then when I skated the ramp for the first time, he was like, wow, like you've got real potential. If you skated, that's the first time you've ever skated a ramp, you have real potential.

I didn't even know what the word meant. My parents are trying to explain to me like, oh, you could be really good at it. But he was a serial entrepreneur. I just watched Tim start company after company and everybody, as I was getting better and better at becoming a skateboarder, everybody was building companies around me. So I quit high school, became a professional skateboarder and started my first company right after I moved to California when I was 17.

But when you said it's interesting, like when you were a little kid, like a teenager, you said to this guy, let me go and skate, I was great. I was 11. I mean, 11 years old. You're like, oh, I'll bring 10 people, they'll pay. Like you obviously had something already very entrepreneurial, like a spirited within you to even think of that at 11.

But how did you even think of that? Think about this though. Imagine if he would have been, don't be ridiculous. Why are you calling and asking if you don't have the money you can't skate? Imagine how much of a difference that would have built, like, by me, by them saying, you don't even worry about it, come on down, we'll let it do for free, that opened this belief of like, oh wow, look what happened, you took a shot and it worked,

right? It's like, I like to say that I had these series of events when I was really young, I became really good at soccer, like I became really good at skateboarding as soon as I tried to do it, I became really good at soccer. Like, I became really good at skateboarding. As soon as I tried to do it, I got, I made a cold call, then didn't just skate. I was recognized of like, you have true talent and was validated even further

that I was, I had this possibility to become a professional. Like, so I had this extraordinary foundation of self-belief that the world turned my way in a handful of different things at that very impressionable age that allowed me to begin an evolution of continually growing that belief and taking bigger and bigger shops. So but that's interesting because it sounds to me that things came easy for you. You're very naturally gifted athlete. If you are really good, you're extraordinary soccer and at skateboarding.

I mean, so like you said, it gave you that self belief. But what was the, how did it, what was there anything that you had to work at that you weren't good at that kind of, you didn't have the self belief or because you had that self belief from those things, it gave you the self belief that you can figure it out on something else. Well, I continued to just evolve and grow and continue to find success.

I didn't truly lose self-belief for the first time until I was 25. If you can imagine you're born into belief, you've had all the success and then in your mid-20s, this super dangerous time when you're really trying to, you've had all the success, and then like in your mid 20s, this super dangerous time, when you're really trying to figure it out, like that's when you lose yourself belief, and if you can imagine, you're so used to having it for so long,

trying to manage it was this entirely different and foreign experience, because you don't just lose it overnight. You, as you begin to lose clarity on where you want to go, and then you begin trying different things, and they don't work, and now you lose your way, and are unsure of what you should do, that's where you begin to, to lose, begin to build out, which then ultimately can lead to losing beliefs.

Yeah, absolutely. What happened when you were 25? You know, I had evolved up into going from professional skateboarder and traveling the world to then having a signature board and signature shoes and all of these now having money right, I was making a few hundred thousand a year but then I just wasn't satisfied with being a professional skateboarder. My desire, you know, I started a record label on a skate jazz. All these businesses that I didn't know how to run that were all failing. And so now it's like my skating is just getting worse and worse because I'm trying to be

a business guy because all my entrepreneur I started my first company at 17 like I got it was that by the way it was some team is called Orion trucks. It was a Basically the metal part of the skateboard. I was reading a book called the Orion prophecy about the pyramids being directed at the Orion stars And there's aliens living there. So I Named the company Orion aluminum and I hand drew the logo and everything. It was the first pure brand design and build, put together the entire team, found the manufacturer to put the whole thing together. It was a true founder build at 17. And what happened with that? Did you make money? It's actually still in business to this day,

but no, I never, I did that deal, put together like basically. And you were 17. Yeah, like the all-star team, the best skaters in the world, designed the entire thing, put the whole thing together for 0.5% of sales. So I was like, go, I made it. Look at this. I am rich.

And I was getting like, you know, $6,700 a month and it was like, oh, what? You know, like, is it- But for 17 or so? Yeah, well, no, I mean, you gotta think even, I was guaranteed like $1,000 a month if I would move from Ohio to California, right? Except the time, you know, in the first year of being pro,

I made $2 one month because I sold one board and got a $2 royalty check. And so for me, when they guaranteed me a thousand to move to California, it was like, get out of here. It's like a ton of money. I felt like I hit the lottery. So getting that additional building that whole company and getting now six, seven hundred from a truck company, that was it felt significant.

But again, I was, you know, taking advantage of, but that company is still in business to this day, going through a series of different owners, the IP, but it's the power of that brand and what it meant to skateboarding early on in the 90s that has the longevity to this day. Right, so I didn't mean to interrupt you, but the 25-year-old story of how you lost that stuff, but I wanted to kind of do that. Up into that point, I was trying all these things, because I had this much bigger ambition, right? And being a professional skateboarder was not connecting to me to the ambition

and the identity that I saw for myself. And so that gap was worsened because I wasn't educated. So now I'm trying all these different businesses with the money I earned from my signature shoes, which was now giving me hundreds of thousands of dollars. But I never bridged the knowledge gap to understand how to actually build and operate and assess businesses from a way that where there's a financial opportunity. I was just brand and idea driven. And so I'm doing all these different things and losing all this money, then getting introduced to taxes. And then, you know, now I'm operating my life at a loss because I think I'm super rich and I'm spending all this money, but then

I got to pay all this taxes and I'm investing all these things. And so now, you know, everything compounds in positive or negative way. And for me, in that case, that I was beginning to compound in a negative way, drinking more because I'm like feeling more lost and taking less care of myself, skating less, like trying to put more energy,

trying to will these businesses to work, even though fundamentally they were not constructed in a way where they had the potential to find success because I didn't even know how to do that. But I said to myself, I'm an entrepreneur. I was raised by entrepreneurs, like it's my destiny to do companies, everyone around me does companies. So I kept thinking, my ideas would, if I just kept pushing, they would work and win. And at that point where I had hit rock bottom, none of them had worked. I was told by the owner of DC shoes at the time where I had my signature product that my career was done.

The best of my best years were behind me and that they would give me one more contract and then I could retire and become a shoe designer for the company. And it was like tore the soul out of me and truly, truly put me at like, who am I? Like, what happened? Like, can I even, you know, do I do that? Do I just like, hit this check and start thinking about like my next life, my life after skateboarding, you know? But I said to him in that meeting, like two years from now, I'm going to be a completely different human being. Like, I'm not going to be who I am today. And it just locked me in.

And then the first thing that I did is I went out and found a clinical psychologist that does hypnosis to hypnotize me. Well, at the time to be focused on skateboarding, but he did all of this work to be like, look, your subconscious doesn't even believe you're meant to be successful. And so then all of the work at that time was just to reprogram my subconscious that I am meant to find great success.

Okay, that's what I have written that. I wrote that down as a question because I heard you talk about that on your podcast about how this, you basically, it sounds like you got hypnotized to believe that, to be successful. Correct. And so, and you actually believe that's the reason why you're successful.

Look, it's the art science and magic. You know what I mean? You could say a lot of things about it, right? And I've sent many of people there, you know, and yeah, and it hasn't worked for everyone, but it has worked for a lot. Really? It has worked for other people. Yeah, and so for me, you could say anything, you could put together any case against why I'm fabricating it or why, you know, it was just happened to be timing, whatever it may be.

There's a lot of forces that play there. You hit bottom, you lost belief, you went to this, it redirected you, you had an entirely new mission and guide in life. But what is absolute truth is from that moment on, I just have been on a trajectory. You skyrocketed. Like, that went from going to the top of skateboarding to riding a concept for the DC video that led to a television show, that led to multiple television shows, that then led to creating a professional skateboarding leaving cartoons and then ultimately a business

that creates businesses and making hundreds of millions of dollars. Okay, this is to be so fascinating. I literally had to rewind it when I saw you talk about it. I'm like, okay, so in your brain, you said to yourself, okay, you were kind of like at rock bottom and you thought to yourself, hmm, maybe I should get hypnotized to feel,

like maybe that will help me. Like kind of like how people would go to a hypnotist to get for weight loss or for smoking or for whatever. Yeah. So, how did you know who to call? Who like, did this guy do this before with someone else? And you kind of heard of him? Like, what, how did this even happen?

So, so this is, this is really, it was sort of in the era where there was a lot of sports psychologists talk with like different pro athletes trying to, you know, win a major championship or lock in and be more focused, especially tennis and golf athletes. There was a lot of talk of using performance coaches. Yeah, performance coaches and hypnosis for performance. And so I just Yeah, performance coaches in hypnosis for performance. Okay. And so I just went to the yellow pages because there was no internet. There was no way to search something like this. And I went to the yellow pages and found the hypnotist, only this hypnotist, the great

Dr. George Pratt, was also a clinical psychologist at Scripps LaHoya, the preeminent San Diego medical facility. So to me, I'm like, the preeminent San Diego medical facility. So to me, I'm like, well, look at this. It's like he's a psychologist, he's at Scripps. Like it doesn't get any more legit than this. And he was like, you know, $250 an hour. It was like the most outrageous price like for like anything of that concept.

Like, and then when I got in there to tell him, like, hey, I need help with my skateboarding is how I went in there. And then he had written all these books for executives called Hyper Success and all these different things of unlocking your potential. And he was like, forget about skateboarding. Let's get to your subconscious and just see if you even believe you're meant to be successful. So it was like I didn't go in there. I need someone to change the inside of me because I don't believe I'm be successful.

It was like what he is practice and what he understood guided the session to that and then this is what we have to work on and then that's what we did. Okay, how many sessions did you do with this guy? Oh, I mean, I did for years. You know, I mean, I was like, I was like, just let's what we did. Okay, how many sessions did you do with this guy? Oh, I mean, I did it for years. You know what I mean? I was like, I was like, just let's just keep going. I felt so amazing immediately and then began to see the results, you know, the man.

And I, you know, this is 25 years deep. And, you know, I still take my wife there to him for things. Like, he presided over our Valoranol. Wow. We did our Valoranol, you know, for a five-year anniversary, like he's just this amazing person that's been in my life, who is like, I am to him this like extraordinary, like... Case?

You know, case study, but also... Case study. This is, I've been talking about the story for 20 plus years, you know what I mean? And so he still gets such a kick out of it. Like someone will send him this podcast and be like, I'll rather talk to you about you again. You know, it's like, had him on one of my shows like, could you really believe, you genuinely believe this is like the reason why this is why things started. I'm like, we know the power of the subconscious, right? Right.

Like as we've grown and evolved and practice personal development and grown and evolved in our own lives, you begin to understand, wow, it's actually the intuitive way that you operate is at the core of how to live a truly harmonious, high quality life. And I see that now much clearer and can tie it all the way back to the importance of, your subconscious self-belief. And that's what he worked on. And then I have had strength in that and grown that strength. That's wavered from time to time.

Do you still see him by the way? No, no. Okay. When do you stop seeing him? You know, I want to say I took my wife down there who was like really struggling with anxiety about driving at night. And I was like, hey, can you just check me to make sure that I'm going to be a billionaire? He's like, all right, come over.

He's like, oh, stop it. Of course you are. I love it. It was like the most amazing interaction. It was like the most random. Like, can you even check, like that, no, that my subconscious belief that I believe I'm gonna be a billionaire, he's like, come over here. You know, he does like this technique.

He's all stop it. You know, you're gonna be a billionaire. Yeah, do you believe you're gonna be a billionaire? You probably are almost. Oh, you look, yeah, I mean, I think at this level, when you generate this level of wealth, but then you know exactly how you generated it. And then you've tracked it and it's growth. And then you've began to understand ways to grow it in rapid ways, conservative ways,

and all of these things together, then it's not a matter of if it's just a matter of when based off of, you know, the handful of things, which would include market cycles, and then ultimately the businesses you build and the rate that they accelerate. But yeah, I don't think it would be a world where I wouldn't be. No, and the fact that it's, but again, it comes back to that self-belief, right? Because if you didn't have that belief, it changes the reframe, but you think.

But at this point, this isn't just self-belief. This is deep understanding. And data. And insight and data and mastery. Yeah, and mastery. So you know what this says to me and says to everybody, is that you have to take agency of how you want your life to be.

So, like, there's this whole thing, but like, you know, going to find yourself. I believe you need to create yourself, and you need to create yourself systematically, like you're doing by putting the right steps in place. If you're just throwing a lot of shit at the wall and hoping something sticks, it's not, it's not, it may,

something you may get lucky with here and there, but it's not really, the chances are, not for you. But wait, before you even get into it, because I know that what you also believe is that when you start to understand money and how like that piece of it really also kind of put everything on overdrive too, right? Not just, but before I get back to the hypnotist thing. So then, is this guy super busy now? Because if you, like, is he just booked?

Oh, I know. He's always been booked. He's always been pretty significant. What's his name again? Dr. George Pratt. Okay. So yeah, I think he's like semi retired at this point. Damn. But but yeah, he's I think, you know, he's been he's been catching the Rob wave for a really long time, but he was a significant, like well-known doctor in the space way before I had even met him. He's one of the pioneers because he is highly educated psychologist that blended a lot of the, like, you know, more,

you know, cutting edge, like techniques that aren't, like, you're not stare at the, you know, like, it's not like hypnosis, like, you know, buck like a chicken. Right. You know what I mean? It's really much more like shock repotence and like nervous system stuff to try to get your subconscious

to reprogram itself. Did it help your wife with the anxiety for the night driving? Did it work? It didn't, like, she can do it, but it didn't, it didn't completely eliminate it, but it allowed her to get back in the car and do it. The anxiety's there, but she just't completely eliminate it, but it allowed her to get back in the car and do it.

The anxiety's there, but she just couldn't do it anymore. Like, couldn't even drive it night. And it really changed that for her from at least being able to do it, but still it's hard on her, you know. Is the type of thing something that people have to do more regularly, or is it something that you can do once and really see a significant change? Yeah, look, I can't sit here and say that it's like, I don't practice it to this day, I don't preach it to this day.

This is the most depth I've spoken about it. Really? Ever. I mean, normally I do, it's like a quip in my past that I kind of talk about. Like, I don't, I don't ever go stupid to it. But it's super interesting. But again, to me, in hindsight, it's more about intention than anything. Okay.

You know what I'm saying? At the end of the day, I got clarity, got intentional, and began to work towards clear outcomes that would create a better life, a better future experience. And that intention is what then allowed the universe to open up and present something like him to me, that then reinforced that I was on the right path that allowed me to continue to evolve towards these things I wanted to achieve. Learn more about them, get clearer plans, clear strategies, as I get closer and closer to them, to then achieve them and have a new one right behind it that allowed me to continue to grow into a great skateboarder, a top 10 skateboarder in the world, to then television

and create this entirely new universe for myself. So then after this whole thing, what was, so then that was happening? How did, because I love the story about how you became your shoe designer, but the way you created that business for the Royalty situation, can you talk about that? And was that obviously that was after the hit,

like that was, what year was that? Like how old were you then when that happened. It was the same era. And so, you know, at the time, like I'm really fell in love with a shoe design, right? And so I got to design my own signature shoe. And so I had to be really, you only have one shot at the shoe each year. so you've got to really make it special because it's the difference between making 50,000 and 500,000. So it was really important that I tried to design these great shoes. So in that process, I got really good at designing what would sell really well. So in my contract negotiation, I said, how about like, I would like my signature shoe, I said, how about like, I would like my signature shoe, but let me go through the same process that all the designers go through.

And if my shoes get picked, I get a 2% royalty instead of my signature 5%, or a 2.5. And they were like, sure, why not? He does great shoes. Like, what do we get? What do we care? Like, you know, worst case scenario. Like, we have best selling other shoes.

And so then I went over the top because the way it used to work is like the designers, you know, who get paid, you know, 70, 80 grand a year who like, this is their entire livelihood, they present their shoes and then the sales and the executive team will pick them. I would go in there and just razzle dazzle everybody. I would do these like crazy presentations and thesis on the

entire design concept. So all the salespeople, all the people that work there are like, oh, it's like Rob stuff. It's so cool. You know, I just sold it in so heavy. And at one point, I had a third of the line and like 30 plus shoes that I was getting paid off of. And when the company was acquired, and now of course, you know, I'm making millions and shoe royalties. And then when the company was the diligence where the company was getting acquired by Quicksilver,

they were like, why is this pro skater getting paid all this money off of all these shoes? Right. And it was like an issue because when you run the company, it makes enough sense. You wouldn't give designers much money. You're basically giving away this huge chunk of the margin in all these shoes, especially these more mainstream shoes. And so when the company was acquired, they let me know that I would no longer be allowed to do this and that they were going to run out all of my current designs and replace them

with other designs so they're not going to pay this royalty and perpetuity. I mean, yeah, no kidding. And where it then how did the whole TV, like the ridiculous, I was saying to you, like, I feel like the only show that MTV has is ridiculousness. I mean, it doesn't, it plays literally 24 hours a day. Yeah. Like, that is the show. And I feel that...

1.5 billion hours viewed last year as the most watched television show ever. Ever. And the, in the United States. Per year on cable on cable. Obviously no one on network would watch that much, but on cable, yeah. Do you know, I don't know if you know this, but someone who I work with, when I was talking yesterday about you coming on,

she said to me that there are literally chat rooms about your show being like, there's like, they go back and forth of why this show is so popular. Like just why? Like why is this show like in marathon 24 hours a day? Like I think it's become like, literally a case study, a phenomenon because it's, what do you think it is about the show?

Like that makes it that way. I mean, just on that show alone by the way, like people usually have like one little thing, not one thing, but like that in itself, having your name attached to would be like its own thing. The fact that you have all these other things, and this is just like a sliver in the pie is just mind blowing to me, but anyway.

But look, I'll give you, because this is the art science and magic of it, you know what I mean? Because think about this, it's, I originally like came up with the concept after reading an article in the Hollywood Reporter about Vinnie de Bona and his $500 million syndication business with America's Funny Soam videos.

All right. So then I'm like, man, I should just make a faster cooler version for MTV. I took an America's Funny Soam videos, stripped it all, took out all the unfunny videos and all the high action videos. version for MTV. I took an America's funniest home videos, stripped it all, took out all the, the unfunny videos and all the high-action videos. And I used my Xbox and because I could control it and rewind it and point it out. And I put it in the little segments, almost the heart of what the show even is

the day, like, as how I pitched it when I very first pitched it. And I wanted that because I didn't want to shoot reality. Because it was like shooting Rob and Big and like how difficult it was, it would just take months and months and people in my house and like all this, it just sucked the life out of me. But I loved what TV did for all my brands and my businesses and everything that I was doing that media platform. And it's like, how could I do something that's more controlled and way easier? And that's what really initially led me to develop that and pitch that. But then MTV came back and said, no, we'll pay you 125,000 episode if you do your own reality show. And that's why I created famous effectless Effectory first because they were only

offering me 30,000 episodes to shoot ridiculousness. So I created Fainless Effectory as long as they would give me the rights to the integration. And at the time, they didn't think anything of it. So then I built the show around my businesses and brand integrations. So not only did I get the 125,000 episode, but then I made millions with Chevy and Microsoft and monster and all these different brand deals that I would do and integrate their product in the show and MTV couldn't stop it because I had the rights before I'd ever committed to the deal. So even that had a life on it to work. You got to think I'm getting attacked by sharks and flipping cars and doing like that was a way

more hardcore stunt like level show. And so that shark thing is insane and the tiger thing. Yeah, tiger shark like jockey and horses. What you scared of the shark? Yeah, it's no, it's like this all the stunts I was scared of and they were all dumb the day of. Yeah, everyone was like, this isn't like this, all the stunts I was scared of and they were all dumb, the day of. Yeah, yeah, yeah. Everyone was like, this isn't even funny.

Like, why am I doing this? Right, right. This is like, like, this is, it's not even good for TV and then when it's over, it's like, got tagged by a shark. It's just got towed into a giant wave and almost died by layered hair. I'm like, oh, look at that.

I just jumped a monster truck 60 feet in front of 40,000 people through an exploding RV. Like, when they're done, it's genius, and amazing, the day of, this is so dumb. Why would I even do this, right? It is easy. No kidding. Especially when I was like really beginning

to develop the machine and push that to the next level. And now I'm breaking the world record for jumping a car backwards, a hundred feet. And I'm like, why am I here again? Why am I even putting myself at risk? I have this clear vision of how I wanna live the rest of my life. And here I am strapped in to a Chevy deal

doing a break in the world record for jumping a car backwards. This isn't even funny. And then, wow. And then, I was amazing. Look at me, I just broke a world record for jumping a car backwards, right? But I don't dress.

So, no, but so extraordinary. Like, your life is so extraordinary. And also, you're good at all. This is the thing that I think that you like kind of glaze over. You're good, naturally, and a lot of things. You know how to design. I mean, most people are not good at even one thing.

You're obviously like, you're a good athlete. You know how to design. You're very creative. You can do stunts. I mean, like, you were kind of gifted in a lot of to design, you're very creative, you can do stunts. I mean, like, you were kind of gifted in a lot of ways and you just took that and like, put it on like, major steroids basically. But think about it, it's not even a gift.

You have the ability to look at everything and break it down into a handful of things that you've got to learn to be able to do it. Which would have been, then, once you figure out how to do it, now it's all about getting better at it. Rather than struggling to lead, how do I even do it and then trying and not working and then building doubt and then quitting, I had the ability to see what I would need to learn and then the dedication to learn it to where it can become intuitive or automated

where the optimization can kick in, which I later realized, and ultimately then built an entire philosophy of the way that I live my life today, where I essentially look at everything, and how do I design, automate, and optimize it on an ongoing basis, and perpetually evolve into my limitless potential. That's how I've been able to guide my evolution

through all these years, and then when I discovered what actually occurred over all these years and then bottled it up into a system, then I rapidly evolved right into the level that I'm in today, which was only, you know, six years that I got here. You know what I mean? It wasn't like, I rapidly got to this space, but I digress. Yes, I'm so glad about the automation. I'm like literally like in my chair, like holding on. Look, I've taken you on a long journey

to get back to ridiculousness. Yes, but I like it. I think it's also, it's so fascinating to people. The, that, that, that show is so massive beyond. Yeah, and look, so, so this is what happened with the show. So, okay, it has a great concept and you you Eventually bring it to market they find success, but it's very difficult a lot harder to do than you realized

Oh wait, that's your question. I didn't ask you in your integration deals with like Chevy How much were you getting for integration? Oh, I mean when I did this thing this the Chevy deal was a $5 million deal Okay, and I'm It was they were they sponsored my professional skateboarding league that I launched it was a $5 million deal. And it was, they sponsored my professional skateboarding league that I launched. It was a super bowl commercial. It was the series premiere of season five of fantasy factory. It was like a tour of car shows, right?

It was this like multi-platform mega deal. And then I had to go and flip a car. I was part of the $5 million. Yeah, and it's like, what? This ain't worth it. When I get there and it's like, I really, you know, no front wheel car had ever, a real wheel drive, a front wheel drive car had never been flipped because the weight ratio, it doesn't allow it to flip.

So we built these ramps that were like at angles and then, you know, I had to go exactly 43 miles an hour, and otherwise I would come up short if I was 42. If I did 44, I'd overshoot the mark of the ramp. I'm like, how did we get here? Like, what? And then I couldn't line up the front wheel because they didn't just have a ramp. It was two tracks that I had to line up.

So I had to put tape on the windshield, and then I had to like close one eye in order to line it up, and then it was like 42, 43, 42, 43, 42, 42, and then you're just flipping. And then when that thing came down and it worked and you're driving away, it's like, what? But that was, you couldn't back out.

Even though they didn't figure it out, it never worked in their test cars. like I just had to go for it because I had already gotten millions of dollars to develop it Like I was getting paid all the money It was like all of that I had gone and built that entire deal Yet you have to good you have to do the one thing that hinges it and put your life on the line to do some absurd stunt in order for the whole thing to even matter. Oh my God. So you can't back out, you know what I mean?

And that's sort of the process, but all of those deals, some, you know, they were all multi-million dollar deals that layer over top of each other in some long term, short term partnerships, and then I integrated all of each of them into my foundation, like Microsoft, help me build skate parks, my foundation like Microsoft helped me build skate parks Carl's junior helped me build skate parks. I would add a foundation that would build skate parks

So I would do a mega deal Talent deal for myself the production side of it and then always donate to my foundation at the time and Then would use the media platform that was MTV's and they were, you know, they were livid. The sales team hated it because it'd be like, they had no access to the media because they gave me the rights. And of course, that doesn't exist today. It was really killed off when Bethany Frankel did skinny girl. That was like the nail in the coffin

of like where no brands, no integration for talent. Like this is our, we should be making all this money. It's our platform. Like basically the Jersey Shore merch, a skinny girl and then Rob's like owning the outright integration, like was the end of it and never happened in TV again. Yeah, that's right.

The skinny girl was the last straw for that. So basically all this money you made for that show, like 5 million from Chevy, you probably made, so how many episodes was it for fantasy? I did eight seasons, you know, I don't know exactly how many. So at each episode had an integration of like 5 million. Yeah, well, very, very, very, very, like 2 million, 5 million doesn't, at that point.

And the MTV wasn't making any of those integration. That was all going to you. They would get some of the, like, like Chevy would spend some ad dollars and run ads on the network that they would get. They would eat a little bit off of it, you know what I mean? A crumb here. Yeah, but none of the integration dollars. That's great.

Okay, so now let's get into the ridiculousness. Okay, so because how it became the phenomena, it's a big thing. And so, you know, ultimately, you know, here's this show that's much easier for me to do, but it was still, man, it would take all day. And, you know, when I would, I'd have to do so much pre-production to get the shows ready. And then, when we shoot them, it would take like four or five hours to shoot the show. We were, how we would, you know, shoot for an hour and a half and then do a voiceover, then take a lunch break. And I would shoot two to two a day,

I'd get there at eight and leave at six or seven. And then I would do that four or five days a week for all a month. And it would tear the soul out of me. And then I would be exhausted and then go right back to a shooting fantasy factory again, right? On top of doing all my businesses and everything. And that's when I really began to be like,

I can't do this anymore unless we can really begin to optimize this and figure out a way for this to take less and less time. And then we got rid of the voiceover, got rid of clips, and we're now able to do two shows before we go to lunch. So now I'm getting there at nine and leaving it like two or three to do two shows. So that became more,

it's pretty easy for me to do. Then I started spreading out the shooting schedule and just shooting three days a week. So it was taxing me, but not as bad. And what was happening in cable at the time was cable was basically flattening out. So streaming was emerging and YouTube was emerging at this deep scale. So now it's fragmenting into short form content or watch it on demand.

And so cable starting to struggle. And so now these big dollar cable shows are all failing and they're trying all these scripted things and different cable networks and all this thing. But what just kept cooking was the ridiculousness because it sits almost in both worlds but what just kept cooking was the ridiculousness because it sits almost in both worlds where you can sit and watch it

like without needing to know any storyline or when you could watch for a few hours straight and it has the same sort of simplicity that the short form content with the same viewing habits as streaming. So it ended up in this super unique world and then it became not, it kind of hit a wall for them because the show had gotten so expensive. But at this time, I had basically built a strategy and a plan to build and sell the production company that produced the show. So I had a, I now had a much deeper insight to the cost structure

of the show. And then they basically said we can't do it anymore unless we get the price reduced. And then all of us basically stripped out the production, took pay cuts, and went from shooting 30 episodes at a time to 168 at a time. And so then when we did that, now I went deep into efficiency and I went from like doing everything I can to begin to optimize all aspects of it from how I prep for it, from how I,

how, how much we would shoot, how many videos were in this, all this stuff. So I took it all the way down to where I would shoot six a day. And each one would take me 28 minutes to shoot. And I would be able with prep time and shooting six a day, I would be able to get it down to around five hours. That's where I got it to. So now if you can imagine, I shoot 252 episodes a year. And as you may have heard, I track all my time. And that to shoot the 252 episodes a year is only 4% of my time. Because I shoot four times a week for 10 and a half months, or four times a month, for 10 and a half months each year.

So I spread it out so that it never wears me out. Then I have it so optimized that it's so easy to shoot. And what had happened is the reason they want 252 a year was because of the fact that as that was emerging that it had this sort of streaming slash virality YouTube concept around it, that the more they played it, the more people watched it. And so then it was like, well, shoot, the more we play it, the more people watched it. And so then it was like, well shoot, the more we play it, the higher the ratings are on the overall company, the more money we're making,

we're going to basically just build this as our base because people will watch it for big blocks at a time on an ongoing basis, it doesn't matter, just give us as many as you can. And then by, I'm now committed to shooting 336 a year. And it's within the exact amount of time, because the way I was able to, all I had to do

to shoot 336, let's go from shooting six, a day to eight a day. And in order to do that in a more efficient, faster time, I took out one package out of act two. And that gave me five minutes back. And then we don't do outfit changes between episodes one and two, two and four, four and six and six and eight and I can now shoot eight in the exact amount of time that I shot six, but it made 33% more income to me, 33% more income to the production company, all of that, right? And then since I built it to sell in that process of evolution and magic of the cable world collapsing in the mef getting more and more efficient where I could shoot such scale and they

would want it because the audience wants it that then I sold the production company for 190 million that doesn't even include the talent money that I get from it and that will get for years to come. I mean, I mean, you also just renewed the deal, right? Yeah. So you're making about what? 300 million just from that alone, that show. Yeah.

I mean, just on that alone. Yeah. That's insane. Yeah. Okay, so then how did you learn getting it? Now this is like what I'm just beyond fascinated with. How did you even, so was that the kind of the, I guess the catalyst for you to think, oh shit,

I really need to optimize my life because I need to like figure out a way to kind of do this show, have my life in balance. Is that was that the catalyst? That whole, that production schedule for you? No, no, had nothing to do with it. I would have never even been able to create that if I hadn't of decided the most important thing I needed to do in 2012 and 13 was to design

life, right? Because it wasn't, it didn't matter of what the money was, it didn't matter what, at the time I didn't want to shoot TV anymore. In 2013, 14, I didn't want to shoot ridiculous anymore. I didn't want to do fantasy fact reading more anymore. These things wore me out. And like, I'm, it was, you know, really where my sort of rock bottom in that era is I had all of these different things going. And I just was high and low and boom and bust and like, just keep going. Do another thing. One of them's going to be so big that that's going to be the thing that gives you the wealth and success that you've tied to what you believe your identity is and what you're meant to create.

I thought I had to just keep going, keep going, couldn't keep a relationship was unhappy, but it didn't matter. I would eventually make so much money then I would find the happiness, right? And at the time, you know, I had my professional skateboarding leave, my cartoon on Nickelodeon, all these different companies, my signature products, my brand deals, fantasy factory, ridiculousness, all this stuff at once, but I was just booming and busting and trying another thing and everything like work hard, play hard, burn out, get sick of it all, hate it all. And then I eventually was approached by an investment group that was like, we would like to potentially look at investing in you and being your partner to turn you into the billionaire.

We know you're meant to be. And I'm like, finally, somebody recognizes like the talent I got in here and they're going to help me. And so the idea was they were going to invest, value me at a hundred million at the time and invest 50 million. I got to take 30 million off the table, invest 20 million into my company, and they would steward me to my destiny of wealth. And when they did the diligence on how I ran everything They were basically like you're on investible We will loan you money that you have to pay back at this like you know 15% interest rate and then if we can figure out How to turn you into a business person then we have the right to own half of you for life. And I was like, it was this another huge awakening

that I didn't understand money that I had no, I was just continuing to do things but had no clear strategy of what life it was leading to me or what life I wanted out of it. And then I began the journey of like, you have to understand what you want out of life. And I found a book called Start at the End, which was a business book that essentially, you know, I joked that like I just read the introduction and it changed my life.

I never even read the book. It was just if you ever, if you are going to create a business, decide the success outcome of that business before you start and build your plan backwards to get there. And then I was like reverse engineer base reverse engineer it right and for me I had just never thought of like how like decide the outcome but then I said I'm not going to do that with a business I'm going to do that for my life. And then I began the process of designing my life and then the world began to open up right I began to meet all these different consultants and different people and then I realized

I didn't fully understand money. Now I gotta build a strategy of like, why do I want money? Well, it's really like the way of life that I live. I like to live this certain way and then okay, well, like what's the pain in your life? Well, it's not sustainable because I have to keep investing in everything and I'm only talent

and like, unless I have some giant payday, well, what does that even mean? Like, what would you do with the payday? Like, I had to ask myself all these questions of like, what type of person do you want to be? I want to be a father and a husband. You know, but the way that I live is not conducive to the person that I know I'm meant to be

with for the rest of my life. I had to change who I was and in order to have the energy to even attract my wife. And I was ready by the time she got there because I was building my entire existence around. How do I grow from a balanced state into the ideal version of myself, rather than think that I'm going to some financial thing

or some like, person's gonna come help me, oh, I'm gonna meet my wife, then I'll become balanced, then I'll become like harmonious instead. I designed what was at the time a balanced, harmonious, healthy existence, and then I began to grow into the ideal version of myself. And that controlled evolution from a harmonious state is what then guided me into the things I needed to learn like how my goals continued to evolve as I grew into them, how

the clarity and understanding of who I was was getting clearer and sharper. So my plans were getting sharper and clearer and and who I wanted to be then I am now the person that I know that the person I want to be with forever would want to be with and then I meet my wife and now I begin to see forever and then I meet she's in a personal development and I had done no personal development up to that point and then Tony Robbins reaches out to me because he had written the book, Money Master the Game, and she was super into Tony Robbins. I'm like, well, this is good, this will impress her.

And then I read the book, and it changes my entire understanding and view on money that then how important, how I just didn't understand money, despite being a serial entrepreneur, all these things came together that allowed me to have a vision for not a one thing that would make me successful, but how to, what successful life was for me. And then what are all the things in my existing world that fit into that now? And how can I use them or get rid of them

that's going to serve helping me evolve and grow into this ideal version of myself. And I built a plan all the way down to what I would do with the money, how much money I wanted and all this stuff. And then I began to look at my world. And I decided, I'm gonna build a business that builds businesses because I love creating businesses,

but operating them takes too much out of me. I have too many businesses that I operate, like I want to create a system for consistently building and selling businesses and then I marched off on that journey. And then, and then, okay, what's your biggest opportunity to do that in? Well, now you got this television show, right? So now I'm taking this more methodic, systematic approach

to everything and then you look at that show not as a burden anymore, but how can I use this to be my first company that I build and sell inside my new system of my company that builds companies from idea to acquisition, right? Everything began to change perspective as what it meant to me. So now, now working and doing the show had a completely different

energy for me. So then it was like, okay, you have to do this show because this show is going to lead you to accomplish your goal. You're doing it from a balanced state. How do you make it more efficient to take less energy? So you can still reap the rewards without sacrificing any of your time and energy and then to continue to optimize, optimize, optimized. And then it gets to just a level of mastery

where it goes becomes almost effortless. You know what I mean? So the energy, there is no energy exchange. And then the universe kicks in, cable flat and zal, you end up doing all these more than the company works, then you sell the company, then you make all this way. It's just a single thing that ended up being something you didn't want to do in 2015-16 because you didn't want to be 40 and beyond MTV anymore.

And now... Like that per guy, right? Yeah, you know what I mean? I'm the new Kurt Loader. And now you've evolved to this place where you grew it beyond even your wildest dreams from this deeply harmonious state. And that's the thing that I preach the most

is you can't work hard to fulfill your dreams. Like you have to work efficiently. You have to be healthy and balanced and give yourself time to reflect in order to learn the lessons that are happening on an ongoing basis so that you could evolve into a better version of yourself on an ongoing basis from a place of harmony, not a place of struggle. Like you want to struggle into harmony and then build your existence from there. And it's a paradigm that doesn't exist

because everybody thinks like, you got hustle to finally works. And then if you keep hustling like, then you have enough money to hire people to where you can do this and that, like you have to build balance and then get better and better at being balanced. So this is amazing.

So what are the first, was the first step to build balance? And what was the first step that you did to build the systematic approach? Yeah, I mean, I think for me, it's like when I was going through the process of learning everything there was to building a company. This is sort of what I did initially in the process

of when I was developing the Direct Machine. I just wanted to build a system to build companies. And a really interesting part of building a company is the rhythm of company, right? It's sort of this cadence that, you know, you do weekly standups, you have monthly financials, there's this rhythm to it. And I was like, wow, I wanna create a rhythm

in my existence. Because the truth is, is like your balance is found in the rhythm and the cadence in the flow state of how you operate your life. So the very first step in actually having a balanced and healthy life is designing your time. You know what I mean? Like you've got to actually design and dedicate the time and then it's an ongoing thing. I am continually and forever assessing my time and getting better and better at designing it and redesigning it and getting more efficient in all aspects of my life. But it starts with like developing out your year and really if it is, I need

to work out. I need to do this. I need to, I want to spend time with my kids. I want to do this. I want to have a vacation here. Here's when birthdays are. Here's when Valentine's are. Here's where the holidays are. There's this cadence that you can begin to build in. And when you, when you begin to design your time

and live in that rhythm, that's the first state of taking control of, of how you feel. And then for me, the big thing that I learned from the group that helped me develop the rhythm of existence, that a consultancy was like, there's the founder of it, brilliant guy by the name of Chris Smith. He was like, you should use qualitative data

to give you insights into this aspect of your life. And so I started just tracking every day zero to 10, how I felt about my life, work, and health. In this qualitative self-awareness where you ask yourself, how do I feel about my life today? And you feel low. And why? It's like got into a fight with this person again. Like, I keep thinking about money. I don't know what this is. You think there's all of these things that are disrupting your rhythm of your life and your mind share and all these things, but really, it ends up being five or six major things that constantly bring you down. And it becomes so clear to you when you ask yourself every day, zero to 10, how you feel about your life, life, health, and work. And then you begin to see the same thing that's bringing you down.

You're like, okay, that's, I need to change that. It's obvious. And then you begin to do that over time. You have, you will eventually clear out all things that ever, ever bring you down in that process of designing time and using qualitative data on an ongoing basis is what allowed me to rapidly evolve in a harmonious state and just get happier and happier and happier and more balanced and more successful and more clear in my planning and all of these things. and I have it in numbers.

Like I could show you like how much happier I am, and in the craziest thing is when I started tracking, like did I get up at five, did I brain train, did I meditate, did I get in the gym, did I eat clean, did I not drink? Like you would see a direct correlation of the percentage that I would do that in my qualitative numbers

of how I felt about my life health and work. Where is the number, what do you tracking it on? Like you said, this consultancy company helped you. Yeah, well, they built the rhythm of existence. What is that? What's the rhythm of existence? The rhythm of existence is essentially the operating model to my or operating system for my life. It's like a 40-page document that has all of my systems of how I operate my life. And essentially I just have things. Give me an example of what you mean by that. It sort of has like, today I got up at 4 a.m.

You always get up at 4 a.m.? Yes, sometimes I get up at 3.30. But I get up between 4.5. If I go to bed at 8.30, sometimes I get up at 3.30. But I get up between 4.5. If I go to bed at like 8.30, I'll get up at 3.30. But I went to bed at 8.30 last night, but I got up before this morning. But then there's all of these systems that I implement. So today, I just immediately got to work

with some deeper book work that I'm doing with my philosophy, but then I did a 5.30 AM call with my chief of staff. And so I had sort of a more packed day today. I wanted to get caught up on, on sort of our core systems that include getting all the presence built and all these things that I need to do with my wife and getting, or getting choosing the presence, presenting with all the presence for my parents and the stuff that I need to do with my wife and getting, or getting choosing the presence, presenting with all the presence for my parents and the stuff that I wanna get for that.

All these things that normally would take time that are automated through my chief of staff. So they sent, they show you the presence you're gonna get. Yeah, so they would just show me a document with all these options. Okay, let's go with this, this, this, you know what I mean? To clear that out so I can get that done

rather than like worrying about my family and all these things that I would need to buy for my sister and my nephew and all these different things. You delegate to elevate. That's it. And so then every single morning I send my wife an email with a love quote of everything that's happening that to that day. And now that was created in the system because I, she would get lost in where I was, right? So by doing that, that gives her insight

to everything that I'm doing that day and where it is and how it kind of feels and knows where I'm going to be. So she's never lost on what I'm doing because she would just hear me talk about stuff and have never heard of it, right? So you said you're like a schedule also, with the love quote, like kind of a schedule of what you're doing the day.

Yeah, the schedule of the entire day and with the love quote, like kind of a schedule what you're doing the day. Yeah, a schedule of the entire day. Yeah, it's a good idea. With the love quote, that I personalize that takes a little bit more effort and then I brain train. What's brain train? I use lumeosity, just the app.

And for me, it's like, you know, it's about 10 minutes where you just do these games. And I only use it for the sharpness. So if I track my sleep score and readiness score with the aura ring, like the readiness score means a lot to me of like, okay, it's just assessing these numbers, right? And then when I brain train, I can tell how good my brain

is working every morning by how efficiently I do the games. So I'm only using it to be to kind of triangulate against diet and sleep or stress, right? Because like, what will affect my ability to operate the next day is almost primarily some sort of incoming stressful like disruptor, even if it's small, it will, it, it, it really affects me because I'm so optimized and the system's so sensitive, you know. So I just do it sort of as, as a measure and then I meditate in a soma dome, which is a, you know, a meditation pod with a guided meditation, but I literally only listen to a guided meditation about manifestation, and then I just like sit in my forever

estates that I'm building. And today I was like, like signing books of like when my book come out of to each individual, like I just picture these feelings and experiences that I want to feel in the future is what I do every morning. It's just trying to project myself, Dr. Joe dispends a style into the future to listen to him though, right? The Joe dispends a, that's not, it's like that type of style.

Yeah, yeah, yeah, you know, just like trying to find it. You're going so quickly, there's so many things that's like your, you won't love to bring through the morning. Then you can get there. Okay, then I'm, this thing through the morning. Then you can get there. Okay. Then I... This is just the morning. I think about in five o'clock in the morning. In the morning.

In the 6.45 I wake the kids up. Usually with song and dance, you know, and then some sort of like over the top. And of course today we had to go find Chippy and Snowflake, the elves. I will do your kids by the way. Five and six. And so then,

while they eat breakfast, I did a call with my COO because I had an extraordinary breakthrough this morning that I wanted to share with him. Then I took my- Can I share it with us? It would be a whole episode itself. And then just to show you where there's planned and fluidity in it, right? I still, like, normally I do with my chief of staff called 930, but like because I had the day around, hey, let's move it to 530, I'm going to get up before work and then go where I keep,

even though I've designed it in this rhythm, I still keep this deep fluidity in it. And then take my son to school, come back, trainers at the house, train for an hour, then take my daughter to school, and then Thursdays today is breakfast date with the wife. So then I took my wife to the deli, and we had breakfast together. And then- At what time is breakfast? And then breakfast today was 9.30 right. So that was so because for me it doesn't work to

just do date night. It's we do movie night, we do sushi night, we do talk night, we do pasta night, we do breakfast date, like and then later today we do the family sink where her assistant, my chief of staff and my assistants, we all get together and we have this living document where we go through every single thing that's going on in our entire lives to either problem solve or handled to get on the same page at this time, I give her we go through my schedule and share everything I'm doing for three weeks. So that like she has any visibility on like anything missing in there that she doesn't know about like and again, it was because something would pop up and she would forget like wouldn't it would pop up the day of in a schedule like, oh I'm having people over

to watch it you have seen it tonight. She'd be like, what? I had no idea like even though I gave it in the schedule. And so instead of like like being like, oh like cut me like I give you I do work so hard to give you all the detail. Like I told you about it three weeks ago, instead of that, okay, let's add a new system in place. And so the system is in our weekly sinks with our family sink to keep everything organized. Let's add, let's add going through the entire calendar and all the things that you might

need to know about. And again, just continuing reducing friction inside like every time there is friction inside the system, solution or system added to it, you know what I mean? So that it that continues to be optimized and better and better over time. No, this is, but that's all up to like, you know, that's just Thursday. That's just the exact well, that's what this is like to me, okay, wait. So it does, it can sound very rigid, right? I know you say there's a lot of flow in there and there's a ability to kind of move around,

but it also, it makes it so like, things actually get done properly and things are not like falling through the cracks, which is most people's lives, right? That's why I'm sitting here listening so intently because no matter who you are, you can glean so much just from that morning that you just said. I have a lot of questions though. I'm so sorry. I know you're on a major, I don't know how long did you a lot for me today because I know you're on like a crazy.

And so even for this, right? So even for this, I know that the odds are that you're not, we're most likely not going to talk for an hour block. I'm going to get there and go, so I, I put a few hours behind this. Thank God. Right? I put, I put a few hours behind this and flexibility behind this because I know how these, these go with people that really understand this, this, the way that I'm operating in and these tend to roll long.

So I add the, the, I call it workflow and I put the cushion up into the next thing that I have to do is pick my kids up from school, right? And so even though, to give you context, you know, I like to call is pick my kids up from school, right? And so even though, to give you context, you know, I like to call it the time matrix, but if you do something for an hour a day, it's 4% of your life. When I shoot all that television, it's 4% of my life. It's the equivalency of an hour a day. And for me, you know, when I compare watching TV at night with my wife every single night. Do you? Yeah, that it's, I'm giving up 4% of my life there,

but I'm hanging out with my wife watching these fun things and decompressing. I spend it an hour and a half a day picking my kids up and taking them from school. So I'm not looking everything, although it's rigid, it's mastery. It's effortless for me. I don't like, I didn't like, think like, oh, I got to, I got to, I got to meditate today. Like, oh, I got to like, I am living in this deeply high energetic state. And everything is so intentional. Then everything around me is automated. And all the people are automated, all the systems are automated, so it's taking no effort from me, no energy.

And then if I'm worn out, like, you know, or my wife, like I moved my schedule like around my wife all the time, like even like we couldn't go see violent night to night because it would have been too late, the only showing. So I moved the whole day around and it showed yesterday at 5. So I cleared off the end of my schedule at the end of the day so that I could go take her to the movies and then rescheduled, right? Because there's nothing I don't allow the rigidness

to ever dictate what my energy needs are what's best for me, right? But for the most part, I've designed it in a way that this is the best thing for me. Yeah. Getting up really early, doing all these things, make me feel amazing. Like get free working in the morning

before anybody gets up is when I can get my deepest work done. So it's like, I pop away, can't wait to get the working on all the stuff that I'm doing. So it's like, it's not built to trap me because a lot of people will build schedules, will have responsibilities and companies, create ideas that now integrate into a system that locks them down. And then you can't ever take the time to design your time because you don't have time. So you just keep going from thing to thing to thing that you have to do.

And if you don't take the time to design the life that you want, you will never get to do the things you want to do because you'll always be doing what you have to do. You know. Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate for the all warm, all fuzzy, all self-care, zero self-doubt you. Grab a with love today. Vitamin water's zero sugar, nourish every you. Vitamin water is a registered trademark of glass O.

That is so beautifully said, I could not agree with you more. And there's intention behind it all. And it's also okay, so wait. So you wake up before the sonodome, I mean, that's like, how does someone, I'm not a meditator, it's really hard for me actually. I did try that, for me to shut my mind, I'm thinking about all the things I have to do, I've tried everything. So like, I found running to be the closest thing to that, but you know, it could be harder in your joints eventually. But I did try that sono dough, but what's another, I mean, that's, where did you, where did

you try it in West Lake Village? No, I tried Sports Academy. No, I think it was at the, either at the carolon in Miami had it, as well in this place I went, or it was in Arizona and another wellness place in Sedona I think it was. And even then it was hard for me, because I was like thinking, they give you all these different things

that you can like listen to. And I'm still thinking, I maybe have to train my brain first to get the ability to even go into that. Yeah. In look, it's not meditation, the traditional sense, I think, for me. It's not, you know, because I couldn't ever meditate either.

And it was like the audacity of dedicating time to try to like slow down, like seemingly possible. Yes. And what happened? Like, I listened to this podcast with my cousin and it was with Joe D'Spenza and like the power meditation. I'm like, God, I need to meditate. And then the internal medicine specialist that I had,

that does all my blood work and all this stuff was coming to my house that same day, that I was like, I need to meditate and was explaining to her about meditation. She's like, oh, you should try the Somadome. Like, I'm doing the clinical studies for the CEO I'll introduce you. And then like, I went and tried the Somadome and I'm like, okay, I can commit to this. Yeah. Because now it's like, it's taking me on a journey. I get, I have to go in and get in it and live. Take a pot. That's it. So it's like, I needed it to be, rather than sit on a cushion,

and breathe deep and try to like center. And then I don't, I believe, I don't even use it in the sense of what I think traditional meditation is. I'm using it to manifest. And for me, like even in the meditative state of running or, you know, other things, like me being in the sauna and being in the meditative state of running or other things, me being in the sauna and being in the shower, I have a notepad in the shower, a notepad in the sauna, it's

all of these places. Yeah, there's an aquanote. You should get one of the amazing aquanotes. I did a pen. I'm going to listen to the sample. Look, aquanotes is the sickest thing ever where it's like a waterproof pad and pencil. So like when you're in the shower and they come, like you can just like lay them all out and you still have it. But I'm really it's but I have them everywhere.

So I really believe, you know, when I refer to it as sort of being in the future present state on an ongoing basis, like I toggle between, you know, like creating the future in my mind and experiencing the present is the state that I really try to stay in. You know, because for me, I look at your mind share is the most important thing you have to live a balanced and harmonious life. And so learning how to control your mind share and where your mind drifts is essential to that. And so for me, I talk a lot about the structure of the mind, which is essentially on either end you have dwell and anger or worry and wish, right? And if you're worried about it or wishing something was different, you're taking no action.

If you're dwelling or being anger, you're taking no action, then you pop into the middle, which is either creating the future or rectifying the past and in the middle is experience. So as long as you are taking action, this, your entire experience of life that you're sitting here today is based off of every decision you've made in the past. And so anything that comes up, you need to, to rectify in order to get back to feeling more present and, and you want to get to a place where that doesn't happen very often. And then you really want to toggle between creating the future and experiencing the present,

living in this continual future present state is how you continue to use your mind to create the thoughts that turn into the actions and the decisions that lead to a better future experience is all going to happen in your mind within your time based off of the energy to create the thoughts that turn into the actions and the decisions that lead to a better future experience is all going to happen in your mind within your time based off of the energy and your personal capacity. So you've got to really learn to master all of that, to get to a place where you are just experiencing joy on a consistent basis because joy on a consistent basis is what happiness is. When you feel joy from everything that you do and interviews and going to work out and hanging out with your kids, like you're hunting joy on an ongoing basis. If you do that consistently at scale,

you feel happy. And that's really what it is. More from our guests, but first a few were a term responseer. So I don't know about you, but I tend to sign up for all sorts of different trial subscriptions and apps, and almost always forget to cancel them, and then get charged hundreds of, if not thousands of dollars for months, if not years. And then the worst part is it is almost impossible to figure out a way to cancel these companies and subscriptions. Recently, I realized that I've been getting charged by Beachbody $200 a year for a rollover on a trial.

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Okay, so there's like, again, there's like a million things. So if you wake up early, you just, that, that, the brain, the brain training, you said, that's just an app. What's app, what app is that called? The. Luma city. And you can just download that on.

Yeah, whatever. Yeah. And then when do you work out, what kind of workout do you do? Do workout every day? You said to have the, you have the trainer who comes to your house every day. Yeah. The trainer comes every day. He comes five days a week.

Five days a week. And then do you not work out the other two days? And do you only do weights or do cardio? Oh man, I need details wrong. Look, this is a two hour episode in itself. But I'm. Yes. Do you want to move in for a week?

You're not saying? Or do I move in with you for a week? Like right now, you know, look, I'm the only way for a human body to function correctly is for the neurology and the neuromuscular structure and the skeletal structure to be perfectly aligned, which also means that all of your muscles have to turn on and on and off the way that they are supposed to and what happens to older bodies over time is as you begin to create muscle compensation based off of different dysfunctions that happen and they're not always injury led. Like a lot of people have genetic predisposition to dysfunction that just rears itself in really bad compensation

patterns as you age. But what I have found is that the facial lines that run through your body will reprogram your neurology and connect muscles together, which in turn, through a neurological standpoint, where your brain won't allow them to not fire together when they're supposed to fire opposite of each other, which in turns, keeps them hypotonic, which is what ultimately creates the inflammation and the soreness in that muscle that you keep rolling out and keep stretching

and it doesn't matter what you do, you always pop that one hamstring like. So, I've been on an unusual journey of reengineering every single aspect of how the entire body functions together. And then most recently did full MRIs of all of my muscles to get the MRI density of all the different, all the density of all the different muscles. So now I can specifically grow that muscle back to be fully balanced because my intent is to have a flawlessly operating testable structure and system to have no compensation in my whole body.

But above all, not have any facial lines that have, like basically liquefied and hardened to trap muscles together that won't even allow them to grow into the balance, but really, I just want flawless, ui-gui muscles like Tom Brady, so that I have a flawlessly functioning system. And then the most fascinating part of that is, if you look at my blood work from 2012 to 2022, you see all of these inflammation disappears, leaky gut disappears, blood brain barrier disappears,

all these cholesterol, all of these things that are these notable things that end up in people's blood work that they oversupply meant for and do all these things to try to correct. I have just seen my blood work slowly get, like to baseline flawless over the years by simply reengineering how every single thing of the human system operates the way it is meant to operate.

Okay, wait a minute. See look, I took you too far. Okay, no, no, no, this is amazing. I understand everything you're saying, which is why I'm following you. Did you look full body scan? Is that what you did? The no rad, the no radiation full body scan?

Yeah, it's a new thing that I can't think of the name of it, but it's a full body MRI. Yeah, that's what I did. But it is built to do, but it's just measuring muscle. Yeah. And so it measures every single muscle, then isolates it, then shows like, it's over developed. Yeah, I can't think of the name of the company.

It's in West Lake. It's at the four seasons in West Lake. Yeah, yeah, yeah, I know what you're talking about. And so again, like, but really, what I had to first learn was like, because basically the doctor, my trainer's a doctor. And so he's like, I'm sure he had with his name's doctor, and he's then as Lowsky from the sports academy in West Lake.

And, do you do everything at West Lake? Is that- No, they come to my house, you know what I'm saying? Of course, you would never drive. Yeah, I mean, look, I think I'm at the top of the loose by going all the way out there. Oh my God.

But God bless him because what he did is we, I was like, I just want flawless, I want flawless biomechanics because at the time before we started this, I was in the absolute best shape of my life. I would wear a heart monitor and do circuit training. And then I would set my anaerobic threshold. And when I was above anaerobic threshold, my heart monitor would beep. And so I had an effort score

by doing these circuit programs that took around 40 minutes. So when I, the amount of time divided by, the amount of time I was above anaerobic threshold would determine my effort. Because what I hated was like you can go in and half-ass it in the gym so easy. Your trainer will talk you tight, right? And you'll just, you'll go in every day, but you'll build a program around the things that are easiest for you to do and you check it off. 100%. Yeah. And so for me, it was like, what could I create to keep myself true? So I'm, you know, at 8% body fat, like, like 68% water, like,

like just in the best shape of my life. And I got pain in my glute mead and my, my tears always achy. My right hamstrings always pop in. Like I just, my upper trap is always tight. Like in my scale leans, it always feels like my next being pulled down. I couldn't understand how, how could you be in the best shape of your life? Stretch every day. Be so active and be in the best shape and then feel bound, bound tight.

And what did I try to do? I'd get two or three massages a week. I would roll out for hours and none of it would matter And so I went on this journey of like I want to figure this out and so me and him tried every single therapy and then he would research find doctors We would go to doctors try new therapies like tried every single thing that there possibly was that is in cutting-edge Technology and it wasn't till I found a therapy called Neurokinetic Therapy, which is really

essentially, you know, connecting your muscle and facial function to your brain function. And the beauty of that is you can isolate every single muscle in the body and test it. And then you can test that muscle if it's hyprtonic, if it's firing backwards, or if it's firing normal. And so, and then you can get biofeedback. It'll tell you what's causing it to be hyprtonic or what's causing it to fire backwards. And then your body, this is how fascinating, this is what I learned from doing it is if you can imagine you put on like thousands and thousands of layers of

compensation wanted at times. And with neurochimetic therapy, you can unwind them, but you have to unwind them one at a time. And I spent two and a half years going through an unwinding the entire compensation that I had built over 40 years, took two and a half years before it came down to where it's like structural alignment. And then when I began to get through the structural alignment, then it became internal organs, right? Because I had this, I like had my peck minor hypotonic into my glute mead, it was affecting my organs over here, so I had to have a visceral specialist go in and separate all the organs to get them to be moving back. And then it hurts, but it's just rolling something out.

It just sort of is what it is. But I'm not doing any of this on a whim. This is where the testing led me, right? Like this is the body feedback of like, hey, it's something underneath the rib. And then like, oh man, it feels like it's something internal. Then doing research on it, then finding a specialist that can release organs.

And then releasing it, then that compensation pattern going away and going to the next one. And the trippiest thing you're gonna trip out on this, is after I wound it all the way down, it was what I believed was a genetic predisposition for a right upper trap muscle not to fire at birth. So I'm in how what led me to that is early on when I was going to a primal movement specialist, right?

Because I'm like, oh, primal movement, maybe I didn't like, you know, walk, you know, right, you know, I didn't learn to crawl, right? So I love you. Look, I called my mom and I'm like, mom, well, it was I when I crawled, or when I first started walking, oh, you were over a year because I let your sister walk.

I let your sister walk at six months and she had to go, she had bad eye problems. So I said, there's no way I'm letting you walk to your at least a year. That's what the doctor told me. And I'm like, oh my God, like, it really worked. And so she would refer to it as the Hackenberg short leg because everybody in the Hackenberg family had a short leg, but we didn't have short legs.

As I've come to find out, it's the Hackenberg curse. What actually it was is the upper predisposition for the upper trap, not the fire, which then forced the peck minor to go hypertonic, which then your cue, you lean into your cue, which your glute mead now has to go to the cue, your core doesn't fire, your lat, your cue, and your glute mead fire to be your abdominals on your right side, which then in form goes all the way down to destabilize which then grip the clunial nerve, which destabilized my ankle, which is why I had bone spurs at 17 years old that I had to have surgery to have removed, because no 17-year-old should ever have bone spurs. So this

is the unwind that I discover. She called it the Hacke Curse. I'm like, no, it's a predisposition, a genetic predisposition for an upper trap muscle not firing. So I have a child. He's six weeks old. He is sitting in the crib leaned in, and I'm like, okay, okay. This little fellow is upper traps not firing. He's got the Hacke and Bird curse.

And then I found, and look, I found an infant kinesaeologist to come in and test, and she's like, oh, his upper traps, not firing. And she figured that out? She figured it out without me not guiding her. You didn't say anything. You didn't say anything. You didn't say anything.

You didn't say anything. You didn't say anything. You didn't say anything. You didn't say anything. You didn't say anything. You didn't say anything. You didn't say anything. We're in a way, shape or form. And she, then we did all these exercises. And from that point on, I have had a kinesiologist check the biomechanics of my children since birth every six weeks, and they are both just flawlessly structured. And for me, the only thing I'm trying to instill in my children is self-belief and flawless biomechanics. You know what I mean?

Because I spent all these years getting to this place. So I digress. Totally. That's no, but this is fascinating. By the way, how much did that even cost to do all that? Can the average Joe get these things fixed? Look at an end. I don't do.

So for me, like, you know, I- Could you very rich? Yeah, so I, yeah, no, listen to me. The average Joe could not justify the amount of money that is. But again, so here's where I'm at with it. The same way that like, the way that I've created my life system, that the first thing I'm building is a software

for other people to do it for themselves. Because I created this harmonious, extraordinary existence where I perpetually evolved into my ideal self and realized that evolving into my potential is really where the happiness is and this limitless potential that I have, I'll continue to evolve into. And I did it in a systematic way and I created a system that's shareable. So the first thing I'm doing is creating the software so that everybody could create their own version and begin to do that for their lives. And then for me, the next big thing called it,

seven, eight years from now, will be building this into a baseline therapy that has a much more rapid and cheap way of getting to the results that I've gotten to in a way to measure it in a more efficient and economic way in the future. Like, you know, call it another decade from now where I just wouldn't have the time or their space right now. And I'm still going through it and learning it.

But it would be another thing that I would like to eventually build because I when someone talks to me about their like any of their chronic pain and describe it to me, I know that like man, there's so many layered like you know, that you got layered up and we we live in a and a physical therapy world that's wig on a pig. And even, you know, I mean, even though there's been a remarkable amount of like, like growth in the space as it relates to cupping and roughing and pliability and a lot of kinesiology, there's a lot of really smart people. But it doesn't work long term anyway. But it's the problem is the dysfunction so much deeper and the dysfunction is permanent. Like the facial, what I discovered is like these, the fascia has essentially re-engineered itself and changed the neurology. You can't, if you stretch it, it thinks it's

in danger and it pulls back harder. If you massage it, it goes harder. Now, if you pull it, it lets go, right? Because if you go against the grain on what the fashion is, because it's locking down, so if you pull it up, and so what really, and it's really fundamentally why Tom Brady is playing at such a high level, and I joke about wanting to be Iwi Givi, like Tom Brady. But if you ever see the work that they do,

and this sort of- Does it have to now it's Guerrero, his guy though? Does Alex do that on him? But you gotta, I don't necessarily know that they even are worried about this depth of what I've discovered because I had to go through and create a testable way to get there. I know that the way that they do all his body work

is basically making sure that none of that fascist sticks. And he has zero compensation. So what happens, it doesn't matter how old he is. When he turns and fires, his brain knows exactly what to do and his body does exactly what his brain says. But when we build these dysfunctional muscle patterns that are then re-engineered through the fascia and now two muscles are firing at once

or picking multiple muscles to fire for the same action because the natural pathway has been disrupted, then you go to throw and your lat fires instead of your pec. And then when you let go of it, it goes wide because your lat's pulling it instead of your pec shooting it, right? Like that, your brain thinks the pec's going to do it, but it can't do it anymore.

So you do it the same way you've always done it, but your body's created a new pattern, and now your ball's sailing sideways, and so it's like, oh, I got to over correct for that. Now you're trying to retrain the way you throw it based off of your muscles changing the way that they're firing based off of a neurology that the more you do it, the more permanent becomes. Before it becomes embedded and now you're chasing it.

That's why athletes, their inconsistency begins to, their consistency fades as they get older because now their body is begin to break down into all these permanent muscle firing dysfunctions, and their brain is trying to do it the same way, but they're chasing it, trying to re-engineer a new way to do it, and then finally, I just can't do it anymore, right, is sort of the pattern that I've seen in myself that I've been correcting. So I digress. So I don't really work out.

I don't really work out as much as I'm just like, really trying to. So no running and jogging. Yeah, like I have this. I have this interesting thing. There's this, you know, really interesting machine called the ARP Wave machine that basically, I know that's like a four minute work, that's like a four minute work.

It's at the four minute work. Well, it's a six minute work. No, it's not. It's basically like a frequency that disrupts your neurology. And so what I do is I'm just now, now that I have sort of the core, that MRI with all of the core muscle densities. Now I'm using that to focus. But wait, hold up a question.

Does that mean you're back to being like like your body now is properly aligned like you were when you were like a teenage or even more better than when you were a teenager? Yes. And that's my whole joke is like You're like aging in reverse now. That's it. And what really bumps me out is I don't

you know, because now like you know the new cutting edge and longevity is your biological age instead of your chronological age. And I wish I would have got my biological age when I started doing my blood work in 2012 when I had, when I was allergic to everything and had leaky gut and blood brain barrier and high cholesterol, all these things of like that was the blood work I had when I was in the best shape of my life after doing those circuit, deep inflammation, tons of allergies. So it's like, so up to that point, up to that point, I am in the best shape of my entire life and my blood work would have said, I'm a mess.

Totally. And then stopping working out completely and then just working on getting the entire system to work, all of my blood work is almost to baseline. Baseline and no doctor has ever seen somebody with baseline blood work. But this is why I'm asking because also, I went to this guy, do a chrysalmally, have you heard of him? Oh, he does Tom Brady's blood,

I mean, he's like a major nutritionist. He's from NASA, NASA, actually. And now he does the rams. And anyway, a lot of the professional athletes. I got this crazy blood test panel from him. I'm like, they test like 1,500 things. And people think I'm so healthy. I let it out.

I'm allergic to the one thing I eat every day is eggs. The most highly allergic to eggs I could not believe based on my blood how many how many issues and problems I have it does not make sense and yet I work out every day. I do everything Exactly how I'm sorry. No, it's like unbelievable. You you were me No, it is ago right? Yeah, yeah, and I don I don't get it because I'm supposed to be the picture of health supposedly. Doing everything right, I'm not a drinker, I don't smoke. And he came back.

He's like, I don't know if this is unbelievable. Yeah. Now do you have chronic aches and pains of like like? I don't have, I mean, listen,'ve got lots of inflammation, I'm sure. I mean, I take, I've met guys, I take, and I take NAD, I do every good thing you can imagine. And it's like, how am I that allergic to eggs if I eat them every day?

Did I make myself allergic to them? Yeah, yeah. What do I do? I look, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I'm, I look, I'm done, you're off. Okay, look, so let me tell you about, like, you know, as I began to see sort of things shake out that I was allergic to would change year over year. Yeah. And it was just internal, right? And so certain things that have stuck their tight, right? And I would feel them, like I would wake up coughing

and I'm like, why would I wake up coughing? And then I would go back through my diet and when in my coughing, I'm coughing on sushi nights. And then I go back through that blood work and the one thing that stuck through that I was allergic to all the way to was the soybean. And so I just began to... Or soy sauce.

At all the time. No, it wasn't even, no, it was just the bean, just the bean, yeah, it's an edamame, right? So it was like edamame. And then I, so I experiment stopped taking out edamame, stop coughing. It worked, right? Yeah, it's like I began, so I really began to see over

because I have 10 years of blood work. So it's like, I see all the things that went away and the things that have stuck that are the more like things that are more efficient, but I'll tell you one that was super trippy is out of nowhere like in year like nine, my mercury levels were at like 25 when a medium mercury was like two to four. And so that was my problem too.

My mercury's over not even in it was beyond the high. I mean like the dangerous zone. Okay, so dangerous is like six, I was at 25, right? Probably a bit of a match. So here's, so now what are we doing? Now we're talking about like, man, this is crazy. And so, okay, well, I've got to correct this. So then we do an entire like heavy metal detox and go through the entire thing. And then do the blood work again,

it's still there. It goes from like 24 to 20. And then she is like, did you have cavities as a kid? And there's a lot of cavities that are leaking and it could potentially be that. I went and got all my cavities replaced with natural cavity, whatever it is. Fully clean, zero mercury, like dead back to normal. So imagine that, like I was being slowly poisoned based off of the fillings I got in 86 in Ohio that like I would have never even like I have ever even and then her even initial thing was

like you eat too much sushi. Why don't you eat that much sushi? You know I do eat a lot of fish in my diet like but it can't be that but it's it's even discovering something like that is so nuanced but but I digress as a whole here. When I started, I just wanted flawless biodechanics and wanted to be healthy. So I started doing blood work. I started doing this and I have grown to learn every muscle in my entire body. I now understand my blood panel at a super high level. Like, you basically expand into life. And I like to refer to it as something like health

is like an evolution goal where the more you learn, the more it's possible for you to do to make yourself better and you implement new ideas and new systems. And for me, I know that I'm getting healthier and healthier and healthier, that I'm 48 years old and I am healthier than I was at 38. Well, you look like you're a lepon, by the way. You know what I'm looking at? And you know, that collagen on that skin.

Is that what I was going to ask you about this? And it's your water filter, another company that I launched last year. What's it called? Jolie filtered shower head. Basically, if you want really high quality skin, you've got to stop shower and the terrible water that comes out of your shower head instead of putting on $5,000 shampoo and skin conditioners, you've got to shower and clean. Where do you get that? You can buy it online. It's one of the great builds,

like flawlessly executed and built by A plus entrepreneur and just exploded overnight. We'll be one of our biggest builds through the company. How much is that, shower head? It's 145 and then the filters are 30 every quarter. Right? That's not bad at all. And then from a business model, it's a hardware reinventing a space, right? And then the subscription, right? That's what makes it so beautiful. And then to go a deep layer, a layer deeper, it's a world-class entrepreneur who has a ton of experience and direct consumer business that built and sold a company that created

the vision for this, looked at a very sleepy market with a small market cap of a billion-dollar market cap, which really indicates to somebody doing research that it's either a market that's nobody cares about. People just don't want to shower and filtered water, they just don't care. Yeah. Or nobody's actually created something and created that people have found a reason and made the market. And that was the, but if it worked, the beauty of the model is, it's really hard to put the shower head in,

but it's really hard to take it out. So if you commit to it and then it gives you the results, the lifetime value of that customer is gonna be so significant that'll push the value of the company into software numbers. And then, you know, it launched, exploded, he made the market, and the churn is at 2%, which is beyond almost anything

in subscription that exists because of that friction. So it's a needed product, a white space opportunity, executed by a flawless entrepreneur against clear data in a beautiful business model that will be a zero to a couple hundred million dollar exit in a very business model that will be a zero to a couple hundred million dollar exit in a very short amount of time. Fully digressed on skin. I know it's hard to believe.

I know it's hard to believe. But now you've got me so rich to know the thing because I'm going to say, like, how do people pitch you? Like, do they, if someone has an idea? You'd be, look, I don't want to go into business. I don't want to go into business. I don't want to go into business. Okay, but it's like, I want to, I want to, I want to, I want to get back to health.

Okay. Because I don't want to, I don't want to take the listener all over the place.'s like, I want to get back to health. Okay. Because I don't want to take the listener all over the place. I shouldn't have done that one. I know what I had to. But I had to. Okay, I have to write that, you know, by the way, you're going to have to come back on this podcast because there's like so much to talk to about. Or let me follow you around for like a year and a half.

Either one. But, hey, but I want to get back on on just the overall health sort of idea of getting healthier Healthier in skin longevity and habits. That's it But but I'm and when I combine it all together. Okay. I'm getting healthier happier wealthier more balanced more harmonious a higher quality of life on an ongoing basis because I designed it, many in 2012 and 13 began to live it in 15 and 16 and grew into it. And I expanded and evolved into this over the last six years. I wasn't this way when I was 39. I wasn't this way when I was 39.

I wasn't this way when I was 35. I wasn't this way when I was 25. And you know, and we're like, this is a rapid evolution that I became this much depth on all aspects of my life in business and way of living all of this depth that I'm talking through, I developed and living all of this depth that I'm talking through, I developed

and learned all of this at a rapid pace over the last like six years. Like I haven't been doing this my whole life. I discovered it, designed it, and began to live it and grew, have grown into this person over six years, you know. Okay, so what else are you doing? Wait, okay, that's okay. Let me just track myself because there's so much here. Okay. so what else are you doing? Wait, okay, that's okay. Let me just track myself because there's so much here. Okay, so let me get this straight. So in fitness, all

you're doing, you're doing, uh, you're basically doing all these things for your skeletal, but now it's done. So now what do you do? I know. No, no, now I'm once I got through basically, basically where I could eventually now, I can test every muscle in my body, and it turns on and off the way it's supposed to. Right, fire. Okay, so how do you, which work? So now, it's muscles under stress.

Okay. Right, so like, I'm still going back to old compensation patterns. Okay. Because, and I can test it immediately, I can actually feel it. Like, if my scaling muscle fires hypertonic, I'll be like, ah, got it, Check my scaling. I can feel every muscle in my body that goes hypertonic.

I can fill it inside the body, right? Which is another reason of like, you know, everybody always puts it on my doctor of like, you need to share this with people and it's like, he can't replicate this. He's not, like, I can tell him if my solius just went went hypertonic people don't even know what a solius is You know never buy hypertonic. Yeah, have you heard of neuro fit though? How you can put those electrodes on you and then like it fires your muscles as you work out? Yeah, so I'm basically doing a mini version of that but instead of instead of trying to time the firing I'm basically Disrupting the neurology of the muscle and then working

it out. And today to give you an idea of how I like I use the vibrating play and then had, and then had like the neurology, the arpe way of on my core. And I just did calf raises, calf raises because I just wanted to begin to by being on the vibrating plate and having the arpe wave on my core. It basically allows me to do calf raises and my body not go into compensation because I now need to build all of the different weak muscles and right now my only goal is going from the toes to the knees to the hips to the core I'm trying to build every muscle perfectly even where they all turn on and off with

Doress one at a time all the way up and I'm just starting at the bottom and going up. And then I'll just probably do this for another six or eight months and then go get another MRI, right? So it's like, and then when all those muscles are even, then I'll move on. And then because that's, here's the crazy thing. I've been doing this for seven years, you know what I mean? So it's not like, I don't even,

and like, and don't even, and I felt crazy after year three. You know what I mean? I just stopped talking to people because this idea that you're still going through this process of rebuilding your system seven years later seems crazy to people, but you have to realize in the grand scheme of things,

I only have about an hour and an hour and a half a day to dedicate to this. Right, 4% of the 4%. Yeah, and so it's like making a significant impact on this dysfunction that your bodies evolved into over 40 years, you can't do by dabbling an hour a day. Even though I have definitive, like, quantifiable proof of my progression,

and if I wanted to heal myself and get everything, I could accelerate it if I dedicated, like, all day, every day for like six months, I could probably do it in a rapid amount of time, but I know that I'm making progression and getting healthier and healthier, and I, in my life plan and life strategy.

I'm okay with dedicating a decade to rebuilding my body because I have this flawless body that not only if you do say so yourself. Yeah, well, look. Look, look, look, look, look, look, look, look, look. Let me just say, from functioning early, yeah, I'm saying, yeah, because it still looks like a dad bump. No way, you're like, Chinese. Look, look.

He's four ounces soaking wet. And the idea, though, is not only do you feel amazing, every, you know, everything works together, you now have a baseline for the rest of your life. Totally. is not only do you feel amazing, every, you know, everything works together, you now have a baseline for the rest of your life. Totally. You have for the rest of your life. So they'll never be all, everything now,

I'm doing preventative medicine based off of knowing that I built the system completely flawless. I got into a car accident two days ago. And, oh no, are you okay? Yeah, and this is the beauty of my entire life system of like, get into a car accident, first car accident in my life. Like, you know, shoot a photo of his car,

shoot a video with him, his license, an insurance, send it to the people that work for me. You know, go home, someone comes and gets the car, I go get in the sauna and go do my day of all my work and everything, don't even skip a beat. Now, I got a little bit of whiplash, but I could tell when my doctor showed up the next day, like upper traps,

hypertonic, scalene's, hypertonic, like when I hit the neck, like in lower trap, in rhomboids are all going right now. And then, because it was the whiplash, and then we worked those out for three days, and Whiplash is gone in court, and that's how much I know the body versus somebody being like,

oh, they got Whiplash, and then now they go to a chiropractor and being like, oh my shoulder, I knew what it was, had him work on it, and we used all my, I have all these different tools, including ultrasound, to heat it up, and I'll just get it you know, to heat it up and, and, and you can't even stand back here, like everything to kind of push it, right?

And all these tools and know what to use and when in order to get it to work. But again, it's that baseline of health but understanding and knowledge. You know your body and everything. So I used to wanna live to 104 or 105. And at 104, I wanted to get shot into space and spend my last year in space. And I wanted to explore the heavens with my own onboard telescope without the light pollution of Mother Earth.

And then I would die in that spaceship. Now, then I had kids and got married and was like, well, I'm never doing that. I'm not gonna fire myself up in this guy with my kids and wife here. So then I decided, now I'm not gonna do that, but after reading the book, Iki guy, right? The Japanese guy, the happiness in long life,

there's a whole thing about super centurions in there and I'm like, okay, I'm going to be a super centurion. But what is that? Someone who lives beyond 110. So then my new goal was, yeah, so my new goal was 112. Then as I began to like lock in on this time matrix of understanding hours and the value of hours and the value of hours as it relates to percentage and how I track all those and Put value to them and and see how I live this beautifully balanced life

And then I'm like, well, I wonder how many hours? 112 years is well, it was like you know, 900,000 You know, 989 and I'm like, okay, no, what's a million hours and a million hours is 114 years and 54 days. So I've decided now that my goal is to experience one million hours of life, right? So I now have, I'm, you know, when I build it out, I build out all the years, all the days,

all of the hours and what it will be, which will be 2008. So like, when I look at how I build out my plans and I can, even how I do my goals, I do them every quarter and they're five and ten and fifteen year plans, because the clearer I get, the further out I can see, because I can share with my wife, hey, this is, I'm going to work to here. This is when I'll be worth 1.6 billion and then I'm when the kids are between 11 and 15 I'm going to take five years off and I'm only gonna work for about 10 or 15% of my time

Instead of the 25 to 30% of the time that I work now and that I really want to spend the time traveling and showing them the world and when they're old enough, but not old enough to where they want to completely do their own thing, like where we can have this time together. So even the intentionality of like, what our lives look like together is how clear that I've gotten over the years by getting better and better at understanding myself and creating a more

probable future on an ongoing basis. I took you too far. I took you too far. We're going deep down into too many things. How much time we got? I'm like, I'm making this by you. I don't want to tell you because you're going to be like my optimized time is being wasted and sucked out of this.

Yeah, look, we're. Well, how long is it even been? I don't want to even tell you yeah, we got a little bit. How long is it? I don't know It's been about oh my god. How do you expect this to be five minutes? It's literally impossible I love that I would take you take you take I would love I take you down another deep rabbit hole and then be like We got to go. Yeah, see yeah, I mean there's so so much here though. Okay, so that's what happens if you, I mean, God forbid, but if you get sick, like how can you, how do you,

like how can you, if that happens, is there any kind of thing in place if you get cancer, God forbid, you know? Like what happens? Like how is there a way to kind of make sure you don't get that, or is there a way to kind of make sure you don't get sick or to really find prevent way to make sure you don't get sick, or to really find preventative? Are you in a full body scan every six months

to make sure, what are you doing to be healthy, sick-wise? But you don't get diseases. I don't really think about that. You're not, I'm sorry. Sorry, I was like, hey, you want to get't really think about that You want to think of it. Yeah, you want to get sick think about it all the time Yeah, but again to that point the same way that like you know at 48 like I'm ready to start the process of doing the Full-body scans for everything like they do with life force and these different sort of Executive programs that they do.

Then I'm gonna start doing that on a yearly basis, right? And you've never done that kind of thing before. Not yet, not yet. Why? Well, again, you gotta think about it. I'm still, like, I'm still living a happy balanced life where I'm taking my kids to school. We're going to do an adventures.

I've spent all my time with my wife and, and working on my companies and having fun like I, I'm, I'm, I'm, I'm things that I know I need to do. And then continually adding them as I knock off other things, right? So when I think about something like that, it just requires another level of commitment and other commitment of time. And right now, the time that I a lot outside of my family is where I work and where I do stuff that would require me traveling to San Diego to do the scan, right? Because they don't have one here, right? They do have one here, I thought I'm going today, actually.

Oh, they do have one here. Then maybe you'll get your hook up and go to that one. You know what I mean, but again, I'm on some wanting to do not just one, but all of them. Because I want to begin to understand like, what is, how are they doing it? So I can begin to assess it myself. I just don't trust. I don't trust anybody's evaluation. I don't trust anybody's therapy.

I am looking for like understanding their insight, you know, and like, look, I, when I was trying to figure out what was going on with my dysfunction as I was going through the initial process of, like, I just want to fix my biomechanics and then was really beginning to learn the body and understanding, like, the Hacke and Bird curse. I went to one of the world renowned hip specialists. And so, like, they did an evaluation and then did an X-ray, and then he put up an X-ray of my hips, and he looked me in the eyes, and he said, listen to me. I do about 400 hip surgery a year.

I have looked at 15,000 hips, and you, my friend, got some good looking hips. And then he suggested, hey, the Hackingberg curse is exactly what your mom said. You have a structural short leg and the only way that you could fix it is if you had bone extension and lengthen it, that is your only option. So you're either going to have to wear a lift for the rest of your life or whatever you need to ultimately manage it, but you have a structural short leg. And so for me, I'm like, guy, you just laid me down on an X-ray machine. The muscles are all hypertonic, pulling the hip up and making it appear, and in x-ray that you're shooting down on that it's shortened, it is not a structural short hip.

It's just high. And then I'm like, you don't even, to even measure for a structural short leg, which is like, it's like literally like 0.001% of the earth has it, you measure the two bones. And you compare them. No, and so it was like, but I just thought to myself, wow, like, and I just said, oh man, that sucks,

I appreciate it. You know, I didn't like, you know, try to debate this man's, you know, he's one of the most world renowned hip surgeons in the world. And I'm not gonna like debate like, man, that was the most insane misdiagnose of all time. Now, if I would have went to him early on, what would I have thought?

Yeah. I'm so depressed. Yeah. I gotta get a lift. I gotta get a lift. I mean, should I contemplate the surgery? Do I wanna feel this achiness forever? But that's the problem with not,

like the goal not being to learn your body completely and understanding everything and using, like, information to give you insights for you to make the decision on your own body is the stuff that you've got to learn over time if you want to be truly healthy. Rather than keep going from thing to thing to thing, hoping they're going to be able to help you be healthy. Totally agree with you. Would you eat them? What kind of, do you have like things staples

every day that you eat? And how do you automate your life so you have time to be doing all of these things? Like, I love the haircut. I heard you say that you'd go to like a fantastic Sam's and then you would basically like pay for everybody's haircut. Therefore, you can cut the line, but now you just have someone who comes to your house,

which is easier. Yeah, and again, it's a system of like, because here it is in a deeper layer. Okay. I have a pretty simple haircut, but I would like to never have to think about it. So by just having someone come to the house once a week, it's just a tune up on the thing.

And it doesn't matter if I, oh, I gotta go to an event the other night, oh, I gotta go do something, I never have to think about it. So it never enters the fray. It takes me 15 minutes each week. And now it reduces a bit of friction where in the past it'd be like,

oh, I'm going out next week, oh, I haven't had a chance. Like now I gotta spend time to go. Yeah, it was efficient that I would drive the supercuts in a Ferrari and spend 200 to pay for everybody's cuts so I could go next. But it all I was, I was still wasting all that time and energy and stress right of like trying to be reactive rather than proactively creating a system, right? And for me, then I do the same thing with meals. And I just have the same salt and pepper

chicken delivered to my house on an ongoing basis every single day. And then I have all the wear. I just have like a food delivery service that does like an organic like, you know, free range chicken that does a good job cooking it. Then every day I have a shake and supplements. I just do like a little friend of mine has a brand called Creatures of Habit. the job cooking it, then every day I have a shake and supplements. Okay, I see. I just do like a little friend of mine has a brand called Creatures of Habit. Oh my God, I'm working with him right now. Mike, your friends with him?

Yeah, he's the best. Everyone loves this guy. Yeah, yeah, no, no, it'd be a similar conversation where it's like people say, you got to talk to Rob. Same with him like he's he's an extraordinary extraordinary, but he's in the fitness world So you would have a no no, we're we're working with him where I have a fun that I'm doing with that Joe Joe Justana from Spartan You don't know okay, and so anyway creature. I'm very familiar. We have a lot of mutual friends and He is he needs he's looking for some investment right now.

Do you know about this? Maybe with your multi-million of dollars, you can help him out. Well, you know, he knows as he was early stage and I still wouldn't invest with him because like I only co-find the businesses and fund the development and he had already found investors, had evaluation and created the product.

And I just told him, he was devastated. And I'm like, hey, man, I have a very disciplined approach and I just would not invest at this stage. Really, so you case a wait a second. So how do you do it, you said? Because that was that what I wanted. So for me, it's like I co-find every business. Okay.

Or I'm there at the... So if someone comes to you and pitches you, you're not into it. No. And then it has to be at a certain valuation that's usually sub, you know, depending on on exactly what it is, but in the million to two million range. Because this is how I build every business. Idea with somebody.

Then we co-find it together. Then I put up the first few hundred thousand to develop the product, then put up, find strategic and put up the money to do the first million and a half to two million to launch it. If it works, then I'll put in the five million to grow it. If it really works, I'll put in the ten million for the growth round. Basically I have complete control of the capital staging as I'm developing the business. So if it's not working, I will not invest

in the later stages and will just maintain the equity. And if it's really not working, I will give it back to the founder. Because like, when they don't work, I am not going to sit here and grind it out with you. And I don't also need to worry about my capital because now it was proven that it didn't work. And you're going to get diluted and struggle so much, I will just give it back to you. And you can either put it out of business either way, I'm taking the loss,

or you can continue to run it, which a lot of people do, but I'm like, I'm in the business of either winning or giving it back. I'm not in the business of hanging onto it and hoping it works one day. I'm building it with the intent of it working fast if it doesn't, or it's clear that it may never work. I don't want to dedicate any more energy,

but I also like, it's painful because that person put their blood, sweat, and tears into it, we developed it together. I invest in it, we all believe in it, it doesn't work. That's life changing and disruptive for an individual who has to basically start over, fight to survive, versus me where I get to go back to my, you know, my balance to happy lives.

Yeah. You know, I've been telling you, right? My muscles are feeling so good right now. I know you're stressing. You know what I mean? My mechanics are all the way. And it's like, I know you're stressing, bro, but I'm floating right now.

So, so I, and one of the things, I just like to give it back to you, and even if you go on give it back to you know, and, and even if you go on and, and it becomes this giant success, I know you would pay me back or give him, give him my money. It hasn't happened yet. And, but it's a, it's a, it's a spiritual and energy thing for me that I, I continue to be super cautious about so that I never, um, I'm never in a place where I'm grinding it out with the sorrow of the person that I built something with because it didn't work.

When it doesn't work, it doesn't work. Right. So, when someone came to you with a concept to be a co-founder of it, that you'll do, potentially, but you will. Potentially. But not, did you have to be your idea? No, no, no, no. Okay.

Other people's ideas all day, but most of like co-finding them together is really what I love to do the most. But I even, even then, I put a stop on all new builds this year as I turn to building the philosophy out and building the software because I want to then evolve my content into all machine mindset, design, automate, optimize, sort of content the books and the software is what I want to focus on right now because if I build that community to scale, then now I can create products and services for that community. So it ends up being a fully synergistic flywheel of community purpose and ultimately venture, right? With a much

more easier accelerated growth opportunity for the right ideas, right? So it's a more sophisticated looking out into the future way of looking at it. So I don't. So that's why I'm sorry. Crucial public. Mr. Turner, I'm sorry. I did not end up in investing, but I love him and love the product. Yeah, so I use the product every day. So you actually like the product.

I use the product every single day. And you still won't give him like a hundred grand or 50,000. Oh, look, I listen to me. I don't give 100. If I can't put in like millions, like I can't do it. Like if I don't think I can make like, you know, 50 to 100 million, it's really hard for me to do.

You know what I'm saying? Because it's not exciting to me, you know what I mean? And if I don't feel like I played a part in it, like. It's not interesting. Yeah, it's like I wanna put my stamp on it. I want to believe in you when it was just an idea. Like, I don't want it to be developed and the product be done. I want to I want to look into a person's soul, evaluate them, look at the idea, evaluate it, and then come up

with a way of deciding that I believe in you. And here's how we're gonna help shape this and guide this and create this into a successful venture. If I can't go through that process, giving somebody a hundred grand, and that hundred grand becoming worth $2 or $3 million does not build in any way shape or form. So I do that with collagen, another company I co-founded was Momentus, right?

Which is another supplement company. Momentus, which one is that? You know, there, it's another big one right now. Like, you know, I co-founded it with the Ketu, actually. His father was an investor in my professional skateboarding league and he dropped out of Harvard to build a supplement company. And I helped him develop it.

Yeah, so no, it's big. It's like the preeminent, like, like the very best quality. It's just the highest quality. Is it a pharmaceutical grade? Not, I mean, pharmaceuticals relative, but it's on that level, right? Where it's just every single one is certified and.

But what is it? What is it? It can Omega-3. Oh, no, it's everything. It's everything. Every single bit of supplement there is. So then I use the collagen and then all the supplements. And I actually use an Elysium Omega. Elysium is the doctors that created the Omega called Matter, where it's really about long-term brain health.

It's actually NAD. They actually, Trunidians, a company that creates it. At least, you know, they were in a situation. But they were getting the stuff from Trunidians. And again, look, I'm, this is what I do on a daily basis, right? And then, so I have that shake around 10, except for on the days that I take my wife to a breakfast day. What do you have in breakfast?

Right, and so for breakfast today, I had a scramble with chicken and ham and Swiss cheese and the salad, right? And I told you, which was jelly, not like I don't wanna get like a whole thing. There's a daily right by my house that I go to all the time, right? Okay. And jelly, not like, I don't wanna get like a whole name. There's a, there's a daily right by my house that I go to all the time, right? Okay.

And so, and then, but then I'll have my shake later in the day and my supplements. But I track, even in my tracking, today I track like my readiness score, my sleep time, my sleep score. Then I track, did I get up to five, did I brain train, did I meditate, did I get in the gym, did I tracked it, I get up to five, did I brain train, did I meditate, did I get in the gym, did I eat clean,

did I not drink, did I take my supplements? Right, so it's like I track even like, like I don't even wanna, like, you know, because you, a big leap forward in my blood work was when I committed to the supplements full time and I take athletic greens in it in the same time. In the shake. So what do you put in the shake? You put it in. And just almond almond milk.

Almond milk. What was it you said? And then blueberries or blackberries. Frozen blackberries. So it's got that nice little fruity taste. Right. So you have blackberries, almond milk. What's the kind of shake that you said? They have other greens you said. You put them in. Athletic greens, then the collagen, and then the creatures of habit now change to meal one. Yes, now I'll change to meal one, right? Yeah.

OK, so that's what you do for supplements. No dinner, do you eat dinner most of the night? And then I usually eat dinner around, like, between four and five. And then if I don't have a date night, that night, then I won't eat it like two, like have the chicken at like two. But I try to just eat in that window as much as I can.

Wow, okay. And then what else do you automate? Like what other than the haircut? Do you have a driver? Because there's no way you're wasting time driving a car. I do. Yes. And they're probably like, where the hell is he?

Oh no, he for sure. He's like, he's like, he's for sure is like, he's probably like, what's going on? Okay, what else do you optimize? Give me some, we didn't even get into your relationship because to me, people have no, like this guy should be, yeah, you should be teaching a course on relationships.

We haven't even talked about that yet. Do you see why you have to come back? Yeah, look, the idea of teaching a course on a relationship, like, makes me want to fall right asleep and die. You know what I mean? It's like, the idea of teaching a course, I'm not a teacher, right? Okay. Like, it's the...

But you have to switch not, like, you know this is... But again, it's... But you want to know what it is, like, I'm... This is my format, right? like where I Want to be an example I want to be like this is possible, right? And you can get to this level of happiness. You can have this type of relationship You can learn everything about your life and money and master your reality. You can slow

time down and control reality. I am a living example. I want to be the example, but I know I will never be a teacher, right? Because it's just not I'm a creator where it's like, and I know even when I look at my life plan and everything that structured like from the short-term long-term, I know that when I look at my life plan and everything that's structured, like from the short term long term, I know that creating content, I'm doing three books, I'm building the software and doing about 200 pieces of content to go along with the 1,680 episodes that I'm shooting over the next five years.

And that will probably be it for me as it relates to content, because I know that I'm going to want to evolve into doing one-off projects, right? Like, I, these much more finite, like, let's go deep on creating something magical and do one thing at a time, as opposed to these really long-term legacy-building pieces of work that I know that I won't want to do and and this what will trip you out the most is like I'm Transitioned in 2020 mentally from self-preservation

Preservation to generational preservation, right? So now I'm like I think every move that I make is I think about it through the lens of How am I going to impact hundreds of years of Deerdex and people that come from our family, whether that's the design of my foreverestates that I've been designing since 2015, that I will put into a trust and then pay rent to the trust that will build an endowment that will eventually be the money that operates the home where there can be family meetings there for hundreds of years, right? And have it dedicated to the family

but also be operational, these type of systems and ways of thinking way beyond and all the way down to, you know, having a book of every one of these quotes that I sent my wife every for 70 years before I died, that's part of what's possible in a relationship, then we're gonna get crushed into crystals. And then we're gonna be in the front of the home

and glimmering in a light where we're gonna be part of the chandelier at the front of forever states. Is that true? I'm thinking about it, I thought about that last week. Did you just go along with all this stuff? She does, she does, I'm way, way, way out there like, and she's just like, yeah, whatever, cool, whatever you want to do. No, and look, like, you know, the beauty of her is like, she,

she has just like, slowly adopted bias, Moses, so many things. Yeah. She sees the power systems, she starts making, she starts building her own systems in her life. So, I think it's like I keep her so overly informed on everything. There's just not one thing that I'm doing that she does not have complete and total insight too.

And then anytime there's any friction, we build a system, we build a system including like having a therapist come to the house every other week, just to have neutral ground for things that like maybe we just, just don't feel as comfortable talking about one-on-one and want a problem solved to have like somebody as a voice and to me, you know, on top of asking her to say how she feels every day zero to 10. So I just have insight and kind of where she, her heads at

in sort of how things are going. You know what I mean? Like it's just all of this data that's only about us being balanced and happy. You know, and again, being in a state of joy on as is consistent as we can be It's only about us being balanced and happy. And again, being in a state of joy as is consistent as we can be because that's where the happiness is found. And you said you only spend 30% or 35% of your time working.

No way less under 30%. Under 30%? So what do you spend the other 70% is it mostly the relationship? Well, you sleep. You sleep and then- How much of that sleep then? Yeah, that's about 29. 29, you know? And then 10% is about 10% and these numbers might be off a little bit.

7 to 10% is on health, right? As it relates to meditating and brain training and gym and sauna and all these sort of different things. And then 14 is about the number with the wife and then 14 is about the number for the kids, right? And that ends up being like in the 30, you know, 30 to 35% with the kids. And then the 25 to 30 is work, right? And on any given month. And then depending on, you know, in the summer,

when we travel a lot and more vacation and do different things, that I work less, you know the man. And I've been working a little bit more because by the grace of God, the wife started getting up at 4.30. So she needs to sleep longer than me. So she's exhausted at like eight, you know, and like, if she's ready to go to bed at eight, 30,

I'm like, oh man, I'm getting up at three, 30 then. You know, but if she wants to go out and stay later, you know, if I stayed out, I wouldn't ever sleep past five. But if I stay up past 10, I get up at five or five, if I would go to bed at nine, 30, I would get up at five. Like I still try to get that 7 to 7 and a half hour range because that's optimal for me. But if she's super tired and we,

because all we're gonna do is hang out and watch TV or play a game or whatever it may be. What games? You know, like Yatsi is really something we love to play. And... I like Gen Rami, I like you. You know, and so, and again, it's this fluid sort of rhythm of balance where it's like, in all these date nights, day dates, all this stuff picking up the kids, having that time together,

like, like the family sings and family organizations, then on the weekends, we always do something with the kids and then the kids' activities, like, and then we have, you know, we also then have like a full-time nanny in all the hours that the kids are awake. So it's two people that work a, you know, that are there from 6.30 to 7, every single day. You and me is a one nanny. One nanny per day, but covering at all times. So we then have absolute flexibility.

Even we have them on call when our kids are in school full time. So if one kid isn't going to school or gets sick or something happens that there's no, it's always covered. We never have to think about it, right? So that sort of rhythm just ensures that like, we never get high like disruptive through the kids or the kids' activities. And then I've never missed a pediatrician appointment. If one of my kids got sick, I would cancel the day

and then go take them to the pediatrician and all of that, like I do not like compromise the needs of my family for work in any way, shape or form. Right? Like, if it's, you know, it may be a gray area here and there, like where my wife wants to keep my son home from school and I gotta go shoot that day and moving a shoot day is much more complex.

Like, I would be like, let's wait till I'm done and go do it or do it tomorrow morning, depending on it, like measure it for its severity. You know, and if it was like, this kid's really sick, then I would cancel it, but you know, I'm fluid with it. The same way I'm fluid with her emotion and how she's feeling, you know?

And changing my schedule and feeling like, no, I gotta like, she's been gone for three days and like, you know, in our rhythm and system, like I stay in this constant flow. She goes away for three days. She comes back to our rhythm and flow, but because we're in our rhythm and flow, she feels like I don't even care that she was gone.

So we built into the system when she's gone and comes back, and I clear the day that she comes back and we go see a movie, go get dinner so that she feels like, you know, like I'm... It's important. It's important and excited to be with her. So again, inside the rhythm and the flow and the system, there was that disruption of her feeling

every time she traveled because we just jump right back into the rhythm that she's being just feels a certain way. I don't tell her she shouldn't feel that way. I change the system. And it's nothing for me to like know when she's traveling and then clear that day and push it. Where'd she go, by the way? I don't know. Like she does all types of like,

you know, random different stuff. But we are trailing. We need, we need, we're on episode three now. There's no we're running out of camera I know Got like two and a half hour. I told you I wanted to warn you pre-tune a warned you before But it kept you fascinating. We need to wrap it up Because I do We are gonna go get I know me are going to get my full body scan.

Which time is your full body scan? I got to be there at three. Yes, two, I know. I know. I know. But I didn't get to, I feel like I didn't even get to ask you all the questions. But now I have your phone. That's my fault because I'm a talker.

You like to talk to though, but like you're a good storyteller. And you go into, you really do go into the minutiae of stuff, which I like really appreciate. And I keep the layers depending on who you're talking to. Yeah, you know what I mean? Like, like, you can read a room. Yeah, I read the room and like, you know, I was joking with my cousin where it's like, you like, I would be on a pot, like we're all bringing people down and then pulling back up with the zingers

because certain people like, I can give you, I can bring you into the depth, but if we start talking too much about it, then they're like, this is too heavy. This is too heavy. Well, I think apart with the body scan, not the body scan, the like all the biomechanics, I was riveted and all the health and fitness people

will be riveted. Probably some people will pry fast forward that. I fast forward. I think it's amazing information. But I think everything you've said to me is amazing. So you don't want it. Okay. So you've got to go to your, I mean, I don't even know how long it's been. Okay. So I am, can you come back? I can. No, I'm serious. Yeah. Yeah. You promise promise me we would need to put some time between it. I Well, I don't say this will do instead of like just tomorrow. Look instead of doing like a free style into no man's land. Like we should you should just like send me like here's the five things I want to talk about then it can be like tight and like then we'll stay within the structure rather than allowing me to go off and

In a way. But there's so much about you like I don't I mean, that's why you need to have like an entire series I've got like you know just Rob's life. I'm not even joking. Yeah, yeah, and I'm not even joking. Yeah, do you know that this podcast was was called Game Changers and it was actually you'll appreciate this It was a TV show that I sold to NBC. And it was based off of my idea of like creating a crib, but for entrepreneurs, the day in the life, like what do they eat every day? What do they drink every day?

What are their, what are their productivity habits? What happened to it? So I sold it to them and it was like, it got lost in the weeds. So you never shot the pilot? We couldn't even, we couldn't agree. I wanted to have and it was like, it got lost in the weeds. So you never shot the pilot? We couldn't even show it. We couldn't agree. I wanted to have someone who was like a true serial one.

I wanted to do like a Mark Cuban. They wanted to do like Kim Kardashian. It was, I'm just giving an example. We were not agreeing and it was like, but me at the age, it was just forever. And I'm like, forget this. I'm just going to do it as a podcast. And that's what I did.

But I still believe that's a great idea because I'm just going to do it as a podcast. And that's what I did. But I still believe that's a great idea because I'm fascinated with people like you. And so many people are. That's why people actually care more about what's in the weeds versus these like broad strokes. Because everyone hears about broad strokes. Everyone knows about the broad strokes. You know, like, yeah, I do infrared sauna and I love sleep and I love cold plunge. All right. Like, you hear that everywhere, right? What else do you do?

Like, that's why when you went into that biomechan, that whole thing to me, that's interesting because you don't hear that every day. But I want to say, like, that's the, that's the rarity of it. But it's also for me why I'm trying to like, write, create a philosophy, but then that philosophy can be practiced through a software. And then all of the content that I create is how to learn and ideate and ideas to how to practice that philosophy that then by itself in a box lives forever, right?

Like I wanna create my thinking grow rich, my Wallace D. Wattles, the science of getting rich, these books that were written in 1910 and 1928 that are still relevant in philosophy today. Like, I want, that's what I'm seeking to create. And then beyond the work itself, then like the tools that you can actually apply it, and then be known for your philosophy above all, which truly is a system to create a harmonious, high quality life that allows you to live that consistent joy, which truly is happiness.

I wanna know one thing that you can go home or go pick up your kid. What does your mom think of you or your family? Do your brothers or sisters? I got a brother, all right, I have a sister and my mother, you know, to give you like some context on my mother's concept of paying a doctor to come to the house.

I just can't believe you still do it. It's like it is and the fact that you like are not like even like getting like working out is such a waste of money. It's such a waste of money. So for her, it's just it you're wasting money to be a part of it. And like even who she even created, she can't even fathom. You know what I mean? It's not even, there's no part of her that can relate to it. You know, even when I had millions and millions of dollars, she would be like, I just hope you have enough saved

to go to college. You know what I'm saying? And this is like when I had like, you know, you know, like this is like Robin Bigg and MTV Days where it's like, man, you've been a professional skateboarder for all these years, you have all these companies. Like, you got multi-million dollar houses and driving Bentley's and like,

I just hope you have enough to go to college. No, I'm like, my college has sailed, you know? But I, you know, I'm, and then I look at, I look at my parents as, you know, they have, they are products of their environment and they created their systems and those systems they became bound by. And then there is no way that they can ever get out of them. They're just simply hunting pockets of joy because they'll never experience what it's like to be, feel consistent joy on an ongoing basis because of the way that they built and created their lives.

And that's what I think most people do. And especially as you get older and you don't see a pathway to create happiness, because it just doesn't make sense to you, because you don't have a framework to follow. And you've got to begin to make progression towards it, to begin to build the belief and grow it over time, that allows you to get there and stay motivated and disciplined to achieve it. But people just don't have the framework. Even if they are motivated, that last limited amount of time. And that's why it's so important for me to push towards a clearly understandable philosophy and then the tools to be able to apply it to your life to ultimately just help people break the machine that is them, which is their dysfunctional system and learn to redesign it and make it functional and harmonious and just be happy.

Gosh, you're just unbelievable just, I'm a believer. You do not disappoint. I swear you were everything and above and more that when I saw Red heard amazing. I'm seriously blown away by you. Thank you. Where do people font case? So I will wrap it up because God knows.

It's like turning into the evening. No, but where do people find you who don't know your how fast everything is Rob Deardek and the Deardek machine, you know, that's it. That's it. Or just watch him on MTV at nausea for 24 hours straight. You know, yeah, you can watch him on MTV. You'll be like, that's the guy I just listened to. You know where it's like, oh, it's like he broke his ankle. I love it. Thank you so much. No, thank you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self-improvement podcast network.

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