Habits and Hustle - Episode 265: Jaspreet Singh: Mastering the Art of Financial Freedom with Minority Mindset

Episode Date: August 8, 2023

The Minority Mindset has nothing to do with the way you look. It’s the mindset of thinking differently than the majority of people. That’s the motto of the latest podcast guest on Habits & Hustle,... Jaspreet Singh. In this episode, I dive into a deep conversation with this YouTube sensation on why he’s spreading the financial education we all wish we were taught in school. From his humble beginnings to his climb to financial freedom, Jasper sheds light on the nuances of consumer culture, the significance of saving and investing, and how investing in yourself can be a game changer. He opens up about his investment strategies across five different platforms and the necessity of understanding your investments for long term success. Our conversation also touches on the complexities of cryptocurrency, the impact of inflation, the pitfalls of buy now, pay later programs, and how to start a business and avoid scams. Jaspreet “The Minority Mindset” Singh is a serial entrepreneur and licensed attorney on a mission to spread financial education. His YouTube Channel has over one million subscribers. Although he didn’t receive any formal financial education – he’s on a mission to make financial education fun and accessible. Jaspreet is the Chief Executive Money Nerd at the Minority Mindset Companies and the host of the Minority Mindset YouTube Channel. What’s discussed:  (0:06:40) - Jaspreet’s YouTube journey and the impact of creating financial education content (0:18:20) - Jaspreet’s journey to becoming a financial entrepreneur (0:27:51) - Lessons learned from his first real estate investment at 19 years old (0:45:21) - Growing up in a traditional Indian household and the importance of understanding and utilizing savings and investing. (0:52:22) - Investment Strategies: Understanding the investments you make (1:00:07) - The differences between assets and investments (1:14:48) - The dangers of buy now, pay later programs  (1:31:50) - How to start a business and avoid being scammed Thank you to our sponsors:  Millionaire University: Find The Millionaire University on Apple, Spotify, or wherever you get your podcasts Masterclass: Get 15% off when you go to masterclass.com/habits Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen  Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements Find more from Jaspreet:  Website: https://theminoritymindset.com/ YouTube: https://www.youtube.com/minoritymindset Instagram: https://www.instagram.com/minoritymindset Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 I got this Tony Robbins you're listening to Habitson Hustle, Crescent. Today is a podcast day and I have a very interesting guest. Starting us off, his name is, well, he's known as the minor, how did you even get that name? The minority mindset, otherwise known as Jaspreet, he's here. Stop everybody. He is a very popular YouTube sensation you got millions of subscribers It's an honor and a blessing. Thank you for all the support
Starting point is 00:00:29 He really basically takes financial information and gives it to you in layman's term So people can really digest it and understand it and it's applicable I that's why I love about your information He gives very like applicable things you can do today to Basically earn wealth become wealthier than you are today, right? Yes, money is a tool. And most of us never learn how to use this tool, but we use it every single day in our lives.
Starting point is 00:00:57 And the difference between someone who becomes wealthy and doesn't is just what do we do with that tool. And that's the financial education. You said it like I feel like in the world of social media or content creators or whatever, there's also this like weird like energy where it's like a arrogance of some kind. And I don't know why it is. It's unbelievable. I went to an influencer party. Oh my god. In LA, this is maybe six or nine months ago. I was invited, well I wasn't invited,
Starting point is 00:01:27 but I was with a guy here, a podcaster here. He was like, hey, let's go to this thing. I was like, okay, I'm always down to network and to meet people, whatever. I don't like networking because that was feeling that's also fake, but I was like, whatever, I'll go with you and kind of see what it's all about.
Starting point is 00:01:40 We go to this influencer party and man, I sat in the corner the whole time because everyone's just like, they're showing their Instagrams, how many TikTok views you had this and that, I was like, this is stupid. Like this is so stupid. And I was like, yeah, it's a cool game. This is not my game. It's not your game, exactly.
Starting point is 00:01:59 That game to me is so frivolous and vapid. That's what I don't understand. Like, then you're building these relationships with people who are, like, it's based on nonsense. Yeah. Like literally nonsense. Yeah. How did you even remove yourself of that?
Starting point is 00:02:14 Like, because even to build YouTube, like, how did you even build it? That's like a hard, like, I tried to, like, I even tried, like, I started to do this YouTube stuff, and it's really hard to get traction on it. You could have traction on other things, but to get traction on YouTube, it's so hard. It's really tough.
Starting point is 00:02:34 And I think number one is the genuineness, and number two, just being okay having an opinion. And I think that was my thing, especially early on, was I really didn't care. I was very open. I said, I'm not making these videos to make friends. I'm making these videos to help you with your money. You can benefit from it.
Starting point is 00:02:52 You can watch somebody else. I'm here just to help you. And I'm gonna tell you based off of my experience. And that's all that I know. Like I can't speak from your experience. I can't speak from anybody else's experience. I can tell you from my experience. If you resonate with it great,
Starting point is 00:03:05 if not, you know, I hope you can find help somewhere. And that was always my premise that I'm just gonna give you my advice. And I think that's, we're not advice by education, but I think that's what really resonated with people. Was that I was just honest. I said what I didn't know. I said what I had experience with.
Starting point is 00:03:21 I said where I haven't had experience. And I think that was one of the things that allowed me to grow and consistency. Because I first put up my first video in 2015. I got consistent in 2016. My channel went viral, I believe in 2017 or 2018. Oh wow. And it went viral because a video that I released in 2016 popped off like 18 months later.
Starting point is 00:03:47 So it was- What video was it? I think the title is, you're guaranteed to go broke if you do this. And the topic was essentially, and this is back in 2016 now, where I talked about inflation. Now today, inflation is much higher, it's a much bigger concern, but back then it was two to three percent. And I talked about how inflation is keeping the average
Starting point is 00:04:08 person broke because we're keeping our cash in a savings account, which is earning nothing. Back then it was 0.01 percent. Well, inflation is two to three percent, which means if you save money in the bank, you're losing two to three percent of your savings value every year. If you have a million dollars, you keep a million dollars in the bank, you lose 20 to to 3% of your savings value every year. If you have a million dollars, you keep a million dollars in the bank,
Starting point is 00:04:26 you lose 20 to 30,000 dollars worth of value in one year. And that video was like the first, I think, exposure for someone learning about inflation in a cool way, because back before that, there was no financial education on YouTube, and that resonated with people. And that then grew quickly, which then helped the channel start to really grow. So you basically said, do this and your guarantee to go broke. So is it your tag line that was working well? Like is it that you you what not tagged it? Is it like the yeah the name of the video was catchy, but it wasn't catchy initially. It was only catchy 18 months later. The video had probably 500 views for 12 months.
Starting point is 00:05:09 And then once it started getting traction, maybe 18 months later, it grew to 100,000 views in like 30 days. Yeah. That's YouTube. And now I don't know what that, if that was a title when I first released it, we messed with the titles later on and stuff,
Starting point is 00:05:24 but I really go back to the value inside of the video is what's gonna make or break the content. All the other stuff, the title, the thumbnail, that's the 20%, the 80%, the real meat is in the value of the content. And then you can amplify that with a good title and a good thumbnail and all that YouTube game stuff, but the value is really where the content lies. Because people are always trying to play around and try to figure out the algorithm, right?
Starting point is 00:05:54 Because is there any real, like you can hire a YouTube expert or whatever? And at the end of the day, is it kind of, I know what you're saying, you're saying content is king, right? But at the same time, I find I know I find a lot of content that I see and it's just not getting traction. When other things are so silly and dumb, and those things are doing so well, like I feel once the algorithm finds you
Starting point is 00:06:17 and you pop to some extent, it just continues. So we have YouTube experts consultants that work with us. Yeah. Now, we pay for that now. In the beginning, I had none of that, right? It was just me putting out content and I made the videos off of my phone. Like, I had no equipment.
Starting point is 00:06:35 So, like, I started the channel on accident because my goal wasn't to start a YouTube channel. It wasn't? I never wanted to be known. I never wanted to be a celebrity. I never wanted to be a YouTuber. I never wanted to be a YouTuber. I was always an entrepreneur. And so I started the channel because I was,
Starting point is 00:06:49 I was always an entrepreneur, but I was a hidden entrepreneur. And I don't mean hidden that I was like this undercover gem. I mean hidden because I had to hide it from my parents. My parents didn't want me to be an entrepreneur. So I was kind of doing it in secret. And I got scammed in the business that I was running. I was running a sock company, an athletic sock, water resistance sock that I created.
Starting point is 00:07:10 Seriously? Okay, so let's go back to the beginning. I always look at my notes when I say your name, but the minority mindset is what your name is and like I guess that's your... That's what people call me. Call you, but your real name is Jaspreet, saying, and your background is you're actually an attorney that you just don't practice. I'd never wanted to be an attorney either.
Starting point is 00:07:30 I bet your mom, your culture. My parents? Yeah, I mean, I got my law degree from my parents. Yep. I never worked a day as an attorney. Never got one day. Not one day. And so you have zero financial background
Starting point is 00:07:42 in the terms of you never went to college for it or whatever. I actually didn't get into business school. I was not smart enough to get into business school. And now you're a leading financial expert on social media. You're very kind. No, it's true. And so your background is law, but you've always been very... Have you always just been very entrepreneurial, like even as a kid? So as a kid, I was entrepreneurial. Okay.
Starting point is 00:08:06 Because that was fun to me. Like when I was 10 years old, I started mowing my neighbor's lawns. I got a paper out and started delivering mail to people's houses. But my parents always discouraged me from doing that. Not because they were against me doing different things, but because my parents are immigrants from a state in India
Starting point is 00:08:25 called Punjab. And they were very adamant on me becoming successful, and in their mind, successful meant becoming a doctor. So from the day I could speak, it was just but it, you need to go and become a doctor. And it wasn't just something that told me, they told everybody, my family here in America, my family here in India,
Starting point is 00:08:43 everybody knew just but it was going to be a doctor. So me doing like this, other it was gonna be a doctor. So me doing like this other stuff was a waste of time. Why am I not studying science and biology and all this other stuff? But I still had the entrepreneurial bug. But then when I got a little bit older, I was in middle school. I picked up this drum called the toll,
Starting point is 00:08:58 which is a traditional Indian drum. And I started playing that at weddings. Well, I started playing at my uncle's wedding. Actually, that was the first time I played it. The DJ there was like, hey, do you want to make money playing this drum? I was like, heck yeah, I'm 12 years old. I want to make some money.
Starting point is 00:09:11 Yeah. So I was like, yeah, let's do it. So he started hiring me essentially to play at weddings with him. And he would pay me like $50 for a wedding. It was a lot of money for me, but it was really just kind of me getting started. My parents didn't like that. So I had to then start like lying about what I was doing. I was like, I'm gonna go hang out with my friends or whatever when I was actually going to work at weddings.
Starting point is 00:09:34 And that business started to grow. I got it. I started to meet a lot of DJs when I was in high school. I got to start working at weddings almost every weekend. And then towards the second half of my high school career, the DJs I was working with were like, you know a lot of kids in high school? How about we start hosting team parties for these kids? I was like, that sounds like a great idea. Why not? And so we found this local Indian restaurant
Starting point is 00:09:57 that was looking for marketing and exposure because they were brand new, and they were willing to work with the DJs that I was working with to host parties without charging us anything. All we had to do was bring people and we could charge cover. So I started hosting these teen parties.
Starting point is 00:10:12 The first night, we made $4. $2 for me, $2 for the DJ, after a whole lot of work, but it was a lot of fun. Like it was like $4 to all of the sudden. I remember this, because we counted all the money, we counted all the expenses, and we were left with four singles. He was like, this is your cut, this is my cut.
Starting point is 00:10:28 And that kind of got me into that entrepreneurial mindset of now. Let's host more of these team parties. Again, I was just in high school. I was doing this as a hobby. I was just doing this because I had some time on the weekends. I was in high school. Then I go to college. I don't know what to expect.
Starting point is 00:10:43 My parents didn't go to university here. I thought everybody goes to college to study hard, to become something successful. Like that's what people go to college for. I go to college with like five items. It was a microwave, a sleeping bag. I didn't have a towel. It was my backpack and a couple other things.
Starting point is 00:10:59 So I go to college, I have no idea what to expect. And as soon as I get there, I see everybody partying, drinking, smoking, and I was like, what the? I had no idea that's what people didn't call it. You serious? I had no idea. I was so oblivious. I applied to one college,
Starting point is 00:11:17 because I was so focused on playing football in high school. I was fortunate enough to get into the college that I applied to. You serious? That's where? I had no idea what I was doing. I didn't even know I was going to college, like when I was gonna go, get into the college that I applied to. Are you serious? That's where? I had no idea what I was doing. I didn't even know I was going to college. Like when I was gonna go, I told my mom,
Starting point is 00:11:29 this is a Wednesday. That's a mom I'm leaving. She's like, where are you going? That's a college. She's like, when are you coming back? I don't know. I got to college. My dad calls me the evening because I said,
Starting point is 00:11:37 where are you? I said, I'm a college. He said, when are you coming home? I said, I'm not sure yet. I'll let you know. So it was like, I had no idea. Well, where are you living? I had a dorm.
Starting point is 00:11:47 Right, you didn't tell your parents? I must have told them something. I don't remember what exactly I told them, but it was like, I just had, I was so clueless. What was paying for it? Well, I had a pretty decent scholarship. Okay. So my first year was pretty much completely covered
Starting point is 00:12:03 if not my second year as well. So it was, I was very like... She packed your bags and just went to the dorm one day and you're... Because imagine if you're your background or culture out imagining your mom and dad were pretty much on top of you all the time. Yes, but my parents were also really busy working. Like my dad worked six or seven days a week.
Starting point is 00:12:20 What did he do? So my dad is a veterinarian by trade, but when he came to this country, he didn't have the ability to work as a veterinarian. So he had to work first as a janitor, then he worked in a manufacturing plant. And even though he had a license in India, now he has to come here and start working,
Starting point is 00:12:37 and then he got a job as a veterinary tech, and then eventually, later on years later, he got the ability to work as a veterinarian. But even then, he was working six or seven days a week. If he had a Saturday and the Sunday off, that was considered a long weekend. So my dad was always working there. I didn't see my dad that much.
Starting point is 00:12:54 My mom was also very busy working. My mom kind of hopped around job. She worked as a technician. She worked, tried to work as a wheelchair. She tried to work in a lot of different industries and just kind of wherever she could land a job. And so, you know, they were involved in the sense that we're like, you have to get good grades.
Starting point is 00:13:10 But they weren't involved in the sense of like, we're gonna go to your parent teachers conferences. Right, right, right. So they kind of like gave you, they sent you like what they expected from you. But they weren't really like helicoptering you. Not at all. Okay.
Starting point is 00:13:22 I had a lot of independence. Yeah. My grandparents also lived with me. And so like, I could kind of just do whatever I want, as long as I brought home good grades. Right. of capturing you. Not at all. I had a lot of independence. My grandparents also lived with me. And so I could kind of just do whatever I want, as long as I brought home good grades. But it didn't bring home good grades,
Starting point is 00:13:31 I would get in trouble. In trouble, that's a nice way to say that. Yeah, that's good. But it was kind of that's where it was for me. So I had no idea what to expect in college. I get there and I'm shocked. And I was like, well, what do I do on Friday nights? Because I don't drink and I don't smoke. I'm not really into partying. And so that's when I
Starting point is 00:13:50 had the idea. Is that because if you're a heritage in culture, is it just who you are? Is it person? Both. I mean, I think you're not going to go hand in hand. No, yeah, I was 17. I'm in college. I just didn't. It didn't seem very like I didn't see the value in that. I was like, everyone's getting wasted. And then feeling like crap the next day. I was an athlete in high school. So I enjoy the feeling of like feeling healthy and feeling good and all that. I was like, this doesn't look fun. I know, I have the same as you by the way,
Starting point is 00:14:18 but I was always see anomaly, not the queue kind of like. And all right, at that age, that's what people do. They like party all day and night. They like, they're hammer at that age that's what people do they like party all day and night and they like they're they're hammered all like that's what they do in college. Yeah, that wasn't what I did either So I get you it just it just didn't it wasn't me so I was like what do I do and so I was like Learned how to host parties in high school. So now I'm in college. I was like Why don't I do what I was doing in high school here? So I started knocking on the doors now was 17 at the time
Starting point is 00:14:43 I actually wasn't old enough to go to these clubs or bars, but I tell them that at the time. And I started knocking on the doors and I was like, hey, can I host a party here? And I went to the University of Michigan, which is a- Oh, that's what you went for the end, for your end or the end.
Starting point is 00:14:55 That's a great school. Amazing school. Awesome campus. And that's what you were in, that was your scholarship in there? I had a, yep. Oh, that's great. I was fortunate.
Starting point is 00:15:04 I was so oblivious to so many things in high school. Like, we had to take the ACT and, or, or, or SAT? ACT, ACT is what I took. I forgot that I had to take the ACT. My friend reminded me the day before, he was like, hey, man, do you remember the ACT's tomorrow? I was like, oh crap, what do I do?
Starting point is 00:15:20 So he like, he taught me his cheat sheet on how to write an essay on the ACT. It was like, your first paragraph. You need to write three sentences. You write it like this and then you have the last sentence be indeed comma and then you write these words. I was like, oh, that sounds like a big word indeed. That's a cool word to use. Is that still the way to do it? I don't know. Okay. But he taught me all these little tips that, you know, include all these things. So I just like I learned those things. I did well in school. I studied hard in school, but I was also like,
Starting point is 00:15:47 my mind was always elsewhere at the same time. So now I'm trying to figure out where I can host these parties in college. And in Arbor's a big town and hosting parties, there is expensive. The first clubs I went to, I remember the bar, they were like, we need a $10,000 deposit to host a party. I was like, $10,000? Like, that is not possible. So I just kept going and eventually I found this club
Starting point is 00:16:12 that said, yeah, you can host a party here. We're not going to charge you anything up front. Just give us 50% of the cover that you generate, 50% of the revenue. I was like, all right, we're in business. I don't have to spend any money. If I make $100, you take 50. Perfect. Now I want you to get a DJ. And so these DJs are also kind of promoters. And I know them. So I negotiated a deal with the DJs, like, look, you take half of whatever I bring in. And they were interested. So now, if I generated $100, $50 goes to the club. $25 goes to the DJ.
Starting point is 00:16:41 $25 goes to me. I diluted not from a business perspective, which I can only look back and understand. I diluted a lot of my revenue, but it was away from me to get started. And slowly, I started off really bumpy, but slowly this business started to grow. And over the years, I had one of the largest event planning companies in the area,
Starting point is 00:17:01 where I had a contract with a largest club on campus to host a college night every Thursday. I was hosting my own event in addition to that every month and then I was also hosting some concerts and some shows. So it really, over the four years when I was in college, really started to grow and that provided me with cash, which then I started investing while I was in college. And that was what really took me over the edge, taught me about money. And that was where I was like, why the that was what really took me over the edge, taught me about money, and that was where I was like,
Starting point is 00:17:26 why the heck did I never learn about this? Because there was this big disconnect that really got me upset because my parents wanted me to become a doctor. They wanted me to become a doctor because I'm successful. What does successful mean? Will you make good money? So you want me to become a doctor to make money,
Starting point is 00:17:41 and that's the route that I was going down. There's nothing wrong with being a doctor, but now in my mind, I'm like, wait, something's not adding up. I want to help people. But if I want to make the most money as a doctor, that means I got to see the most patients. If I got to see the most patients, I'm probably not going to be able to provide
Starting point is 00:17:56 the maximum amount of value and support to each patient. And now I'm starting to pull in the brain strings and my body, I'm like, this is not making sense. Is this what I want to do? I want to make money that way I can take better care of my family, that way I can take better care of myself and I can take better care of my community. And so I don't have to go through the same stress that some of my parents go through. Is a doctor the right way to do that? And then I start learning about financial education.
Starting point is 00:18:20 So I'm studying now, this is my, between my sophomore year and my junior year. I'm studying to take the Medical College admission test, the MCAT. I'm 19 years old. I'm studying to take this exam to get into medical school. I don't know if I want to go to medical school. I'm all confused. And this was around the time, like, right after the 2008 crash. And I'm in the Metro Detroit area where real estate prices were hit the hardest in the country.
Starting point is 00:18:45 In my breaks, I'm going to these financial sites and they keep talking about how real estate is at rock bottom. By this time when I'm 19, I had already read a few money in business books. Every business book and money book that I read said that wealthy people owned real estate. They invested in real estate. I didn't know any real estate investors. I had no idea what that meant. But I was like, well, I'm gonna invest in real estate
Starting point is 00:19:10 if this is what wealthy people are doing. And so while I'm studying for the MCAT, now I'm starting to look at real estate deals because I'm making money from these parties that I'm hosting. On August 22nd, I took the MCAT. August 23rd, I closed them a first rental property. I'm 19, and I bought this property for $8,000. $8,000?
Starting point is 00:19:31 $8,000. It wasn't the down payment. And the crazy thing is, this was a property, a 1,000 square foot condo, in a good area, and a few years prior to me purchasing it, somebody bought that same condo for 150 grand. So it had gone through foreclosure, bank after bank took it,
Starting point is 00:19:46 the market had completely tanked, and now the banks are trying to liquidate it. It was listed on sale for $8,400. I made an offer for $4,000. They came down to $7,000, and that was when the bank said, we have another offer on the table, give us your highest and best offer.
Starting point is 00:20:03 And I was like, I don't wanna lose this deal, this is kind of a good one. So I made an offer for $8, give us your highest and best offer. And I was like, I don't wanna lose this deal, this is kind of a good one. So I made an offer for $8,000, and they agreed to that. So the other bidder offered even less than that. I bought it for eight grand, I put in a little bit of work, and a little bit means a few thousand dollars,
Starting point is 00:20:16 and then I rented it out for $600 a month. And that was now my first real exposure to- 8,000 a Barbie house? Like Barbie and Ken, like a real house. A thousand, a thousand square feet. Wow. One bedroom, one bath. It was a completely different time.
Starting point is 00:20:32 And what's crazy is, I'm this 19 year old kid thinking this is normal. I thought that was just what life was because I had never seen anything else. And so I thought that's just what real estate was like. You buy a deal for $10,000 and you rent it out for $600 or $700 a month. Well, I got a quick dose of reality after that
Starting point is 00:20:50 because I learned dealing with and managing with tenants is not very easy. I had, again, no experience, right? I had no idea what I'm doing. I had no one to go to. I hired a property management company who was borderline scam. They never sent me kind of track with me. They never put a lease in the tenant. I don't think this property management company who was borderline scam. They never sat in the contract with me.
Starting point is 00:21:05 They never put at least in the tenant. I don't think this property management company was licensed. They gave the tenant my phone number, a tenant had my phone number. They're calling me every day. This tenant was a nightmare tenant and it was just a big pain. And so the books that I read said, investing in real estate, is like, fairies and rainbows.
Starting point is 00:21:22 You buy a property, you rent it out, give it to a property management company, and you start making a lot of money. And I was like, fairies and rainbows, you buy a property, you rent it out, give it to a property manager company, and you start making a lot of money. And I was like, that sounds great. Reality was something completely different. But at the same time, I'm learning. And I hear about these real estate investors with thousands of rental properties
Starting point is 00:21:36 that are able to do it. And I was like, there's no way that they're stuck with one property just being blown up by the tenant. And so I was like, well, if that's the case, I just need to figure out the system. So the first deal was a nightmare. I mean, it was a great deal, but it was a big learning lesson. And that's when I started to do another one
Starting point is 00:21:56 and then I did another one, because at that time, you could buy real estate for, like, I could buy a home for under $30,000 and lease it out for $1,000 a month in good areas. So how are people supposed to be investing in real estate or any asset if they have no money in the first place? So yeah, that's back up to that. You gotta have the money.
Starting point is 00:22:19 There's a saying that says, you need money to make money, which I think is a complete lie. You think it's a lie? You need money to grow your money. You don't need money to make money. Which I think is a complete lie. You think it's a lie? You need money to grow your money. You don't need money to make money. You need money to pay, you know, you're to eat to have a roof over your head.
Starting point is 00:22:32 But if you want to make money, there's a lot of ways to do that. That could be through starting a business. There's a lot of ways, especially nowadays, online that you can start businesses for under $1,000. Name me for. Well, you can start a content business. I started my minority mindset YouTube channel
Starting point is 00:22:47 with my iPhone in front of a white wall with no equipment. You can start an affiliate marketing business using social media. This all goes down to essentially social media. You can do a landscaping business, go out by the basic tools or rent them, start mowing your neighbor's lawns, you can start an auto detailing business.
Starting point is 00:23:05 There's a lot of things you can do. You can start a labor business. You can help people move their stuff, buy and sell things online. There's a lot of businesses ways that you can start earning money without a ton of capital. But then it's as you start to earn more money what do you do with the money. Because I think the big mistake that people make here in America is people work to earn money to drive a faster car. You work to earn money to have a bigger home. You work to earn money to have a bigger home.
Starting point is 00:23:27 You work to earn money to go on a nicer vacation. But what wealthy people are doing is they're working to earn money to buy another rental property or they're working to earn money to buy more stocks. They're working to earn money to buy a business. They're working to earn money to buy these assets, which are things that pay you for owning them versus the majority of America is working to earn money to buy these assets, which are things that pay you for owning them versus the majority of America
Starting point is 00:23:46 is working to earn money to buy what are called liabilities, things that don't make you any money, things that lose you money. And that's what so many people kind of play in this rat race where it's, I'm working to earn money, whether it's as a doctor or whether it's as a cashier. You're working to earn money, and then you have to go out and fund this lifestyle.
Starting point is 00:24:03 And it's crazy, people assume that if you make a lot of money, you are going to be rich. I cannot tell you the amount of doctors that have reached out to me, making three, four, five, hundred thousand dollars a year, messaging me, say, just breathe. I make a lot of money, but I have nothing to show for it. I make four hundred and fifty thousand dollars a year.
Starting point is 00:24:20 I live in a big home. I have two very expensive cars. I go on a bunch of vacations. My wife or my husband is very expensive. I have two very expensive cars, I go on a bunch of vacations, my wife or my husband is very expensive, I have next to nothing in my savings, I'm one paycheck away from being broke and I have no investments where do I start? It's not how much money you make,
Starting point is 00:24:34 it's what you do with the money you make. There was a statistic that just came out actually where it said that like seven out of 10 Americans don't have a thousand dollars saved up. Now you would assume that, okay, you must be making a little bit of money, you can't have a big salary and not have that. Well, the study went on to say that more than 50% of Americans making six figures a year
Starting point is 00:24:54 are living paycheck to paycheck with nothing but a side. Wow. That's a crazy statistic. It blows your mind because it's like, we are taught in America to go to school, to get a degree, to get a job. But nowhere along the way, are we taught what to do with the money? And why are we going to school? Well, you know, we're told we're going to school to become educated to get a job. But in reality, we go to school so we can make money, right? That's what we think.
Starting point is 00:25:24 Right. And like, I think the system is totally broken because it's an archaic way of thinking, like if you go to school to get good grades to become a doctor or a lawyer, you can make money to have a nice lifestyle, but you're never gonna get rich that way. Exactly, it's a completely different game. Money is its own game, right?
Starting point is 00:25:44 Getting a job is its own game. And that's where there's a big gap, where we assume that because I got a good degree, I am going to make more money. And that's what I thought. I assumed that your income and your grades were linearly correlated. If I got all A's, I'm gonna make more money,
Starting point is 00:26:01 I'm gonna be rich. Now, I didn't have this greedy fascination over like, I'm gonna hoard this money, I'm gonna be rich. Now, I didn't have this greedy fascination over like, I'm gonna hoard this money and be this evil money person. It was for me, I wanted to take care of my parents. Right, I wanted to give my dad a vacation. And that was, and it's funny because in my house, if I talked about money, it was taboo. I was not allowed to talk about money.
Starting point is 00:26:19 My parents always told me, don't worry about money, don't stress about money because it's bad, it's evil. Like in our culture, my Punjabi, sick culture. Money is something you kind of just,, don't worry about money, don't stress about money because it's bad, it's evil, like in our culture, my Punjabi, sick culture. Money is something you kind of just, you don't worry about, you don't think about, because it's like bad. But at the same time, if we're working every single day to earn money, we have to have these open
Starting point is 00:26:37 and honest conversations. And now what I'm realizing today is that the reason why so many people make money taboo is because we're insecure about our own money. Now I'm gonna say you have to go out and post your paychecks and all that, but what I'm saying is let's just get open and honest about what are we doing with our money?
Starting point is 00:26:50 Because now we were just talking about social media. Instagram has accelerated this path to broke to the end degree. Because now what do we do on Instagram? Well, we wanna show off these fancy restaurants, like the whole idea of going to these aesthetic restaurants blew up after Instagram. Because now you want to post what you eat.
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Starting point is 00:29:51 Like, if you're wearing all your money, you're not rich. Yeah, it's, I'd rather have the money for Gucci bag, then a Gucci bag with no money in it. Exactly, and it's exactly 100, but what I say. I mean, and you talk about that also, right? Like how, it's become a phenomenon, it's because of social media though, right? Like people,
Starting point is 00:30:10 well, social media accelerated it. I don't think this consumerism culture started with social media. No, it didn't. But that's a mindset, right? Like you, there are people, and there's a whole thing about, like you were just kind of, I think, going to talk about that,
Starting point is 00:30:26 about how when people make the money, they go, a mindset is to go spend it on everything versus taking it and buying something and asset with it. And we're investing in it. But this is where social media becomes interesting and cool, because 10 years ago, there was no education on social media. Right. And so, like, I was so fortunate.
Starting point is 00:30:49 So it was kind of funny. My parents were always against me doing entrepreneurial stuff. But when I was in high school, my dad gave me this book called Rich Dad Poor Dad by Robert Hilsocky. Of course. I don't know where he got it from. And I don't know why he gave it to me. But he was like, you should read this book.
Starting point is 00:31:02 Now, a little kind of premise. English is my second language. I hate reading or I hated reading. I never read a book cover to cover. I sucked in English. The only reason I did good in my English class was in high school was because I knew how to talk to my teacher and I would, she was like 80 years old. Really sweet lady. I would go in there during lunch and just kind of say, oh, you smell so nice today. You know, I just kind of really be surprised with her. Were you flirting with her just charming her? Yeah, I was, you know, I just had to breathe in the comments with her. Were you sorny with her just charming her? Yeah, I was, you know,
Starting point is 00:31:26 whatever, I knew how to get good grades in her class. Yeah. And it worked. But I didn't read. I was so bad at it. And I, like, if you look at my standardized test scores, it was like my math and science or whatever, we're in the top, like, 10% tile.
Starting point is 00:31:40 My English was the bottom 10% tile. It was a complete opposite. So I just didn't like it. My dad gave me this book and I'm like, what do you want me to do with this? I'm not going to read this. And then, so that was one thing that happened. Then we would go to India fairly often because I have a lot of family there. And flying to India back in the day was brutal because one, these economy class seats are just, you sit like a sardine. They don't have a TV in every seat. So, you have to pretty much entertain yourself.
Starting point is 00:32:08 They have a few like aisle TVs. Yeah. But they're playing like these old Indian movies and black and white that were just horrible and so boring, so you have to entertain yourself. So now I'm going to India. I generally packed my textbooks and books with me. I happen to take this book called Rich Dad Poor Dad with me.
Starting point is 00:32:23 I'm sitting there bored. Nothing to do on this plane. You're sitting on the plane for 20 hours, right? So you go crazy, essentially. See, need to entertain yourself. So I decided to pick up this book, Rich Dad Poor Dad. I started reading it. And this was the first time in my life. I was ever interested in a book that I was reading. I read that book, covered a cover again and again and again, because I was like, this was something I had never been exposed to, and I was like, holy crap. Like, you're telling me there's this thing called assets
Starting point is 00:32:52 that can pay me? I thought I had to become a doctor to get paid. I thought it, and it was that realization that was so frustrating because we're never taught this. Never. Why? Why are we not taught in school about how to make your money work for you or how to invest in money?
Starting point is 00:33:09 It's just not part of the curriculum, but yet other things that we never will put to use are always in our curriculum. It doesn't make any sense to me. Yeah, I mean, there's a lot of issues that I have with kind of just the traditional curriculum and the classes you have to take in order to graduate college, the amount of money you have to spend on these. To even take these classes, and like, I don't even see, I mean, the people who are amazing in academics,
Starting point is 00:33:32 usually, I hate to say it, or not, they don't usually, not all, not, I shouldn't say usually. A lot of times, they don't thrive after call, after school, after high school, or school. I do believe there is that entrepreneurial, knowing how to, like, street smarts and understanding how to make money work for you. Those are the things that are necessary
Starting point is 00:33:52 to actually really build success and wealth. Yeah, and you know, there's, yes, there's a couple of things I want to answer to that because why are we not taught this? I think the first question is, who's gonna teach it? Yeah, who's gonna teach it? You. When you're all schools. Is it gonna teach it? Yeah, who's gonna teach it? You. And no schools.
Starting point is 00:34:06 Is it gonna be teachers? A lot of teachers don't know money. I created, so I was in a meeting earlier today, and we were talking about this K through 12 curriculum that I created, and they were like, why did you create this? Oh, you did create a curriculum. I forgot that I did.
Starting point is 00:34:19 I created it years ago, but the reason why I created it was because years ago, I used to go and guess teach in Detroit Public Schools just as a volunteer. And Detroit Public Schools are a very rough school area, awesome kids, smart kids, unfortunate circumstances for a lot of people. And I would go there once a week to once a month to go and teach just life skills. And one of the crazy things, I remember this so clearly, because this is going to first started to really get interested in money education, because I had learned it myself when I was applying it. But I saw that so many people did not know it. I would go to
Starting point is 00:34:53 these classes and I asked the kids, well, how many of you are working a job? Almost every single kid in the class would raise their hand. The next question was, how many of you have a bank account? None. Not a single kid at a bank account. So I was like, well, what are you doing with your money? Like, how do you get your paycheck? They're like, well, we get a physical paycheck. We go to the liquor store. The liquor store owner takes one to 10% of the paycheck.
Starting point is 00:35:14 Then you buy a bunch of candy, pop, and junk on the way out. And by the time you're done and you get your cash, you only have half of your paycheck left. And that was such a big realization for me because these kids were hard working. Just didn't have any level of financial education because their parents didn't know. Many of them, well, most of them did not have two parents in a home. Some of these kids are in gangs in high schools. Some of their parents are in gangs. Some of them don't have any parents. And it's like,
Starting point is 00:35:40 wow, how do we now teach this? And by this time, I was seeing some more financial success. So I was like, well, I'm gonna create a curriculum. I put together a team of teachers. And I put together this K through 12 curriculum of money. It was based off of my education and I had these teachers build their actual curriculum with like games for young kids, puzzles, and a bunch of things. And I had no idea what I was gonna do with it.
Starting point is 00:36:03 I spent, I think, somewhere between 10 to 20,000 building this. No way of making money. I still have not made a penny from this curriculum. I completely forgot that I created this, but I just offered it for free. Then, I started picking up some steam because I would mention it on my YouTube channel.
Starting point is 00:36:17 People were like, why don't you get this in schools? Because the politics behind teaching and which you can teach is very, I don't really understand it, but it's very strict where teachers have to teach what they're told to teach. And so there were people were telling me why don't you try to get this in schools, like get this a part of their curriculum. And I started that process.
Starting point is 00:36:37 And then I saw the politics and how slow and stupid this political side of things was that I immediately I was like, I can't do this. And I was like, look, if you're a teacher, a principal superintendent, and you want to take this score against, you know, whatever you're told and teach this, I'm going to turn my eye and you can do whatever you want with it. But I just don't, like, I have a finite amount of time. My time is better still building my own business and putting out my own content. So I was like, you know, this is available for anyone. It's on my website, theminoritymindset.com. I forgot that I created that, but it's who's going to teach it, right? Teachers many
Starting point is 00:37:13 times don't have the financial education. But financial advisors, even though it may not be super successful or rich or whatever, at least they have the basics fundamentals. They can talk about stock, spawns, stuff that a lot of people don't even know that. Like you're saying, most people are living paycheck to paycheck or they're not even thinking about how they can make their money work for them. So let's start, okay, hold on, I want to ask you
Starting point is 00:37:36 a couple questions. So tell me, let's go through the three biggest money mistakes people are making. All right, three biggest money mistakes. I would say the first two are you following the two S's, saving and spending all of your money. And the third thing is I would say your savings is saving and spending all your money. Yes.
Starting point is 00:37:56 And then the third thing is you're investing your money the wrong way. And I'll explain what that means. So starting with the two S's, saving and spending all of your money. We talked about the spending part. If you're spending all of your money, that's very obvious. I'm not going to go into that. The second one, saving is I think a little bit less obvious, because so in a traditional Indian household, like my extent of financial education was make money, save as much as possible. Like in a traditional Indian house, you make a dollar to spend 20 cents in what I call the traditional American culture,
Starting point is 00:38:29 you make a dollar to spend $2 with the help of credit cards and lines of credit. And so like what would be considered an ideal, financial household in the traditional Indian culture would be you're working as a doctor, making a lot of money spending next to nothing, sitting in an economy class, living in a small home, driving Toyota Corolla.
Starting point is 00:38:46 Which is like why you work in to make all this money if you're never gonna use it for yourself, and it was that safety in savings. But the reality is with savings is it's better to save than to spend, but why are you saving? Because if we now look at what wealthy people do, no wealthy person became wealthy because they saved a lot of no wealthy person became wealthy because
Starting point is 00:39:05 they saved a lot of money. They became wealthy because they owned assets. These assets can be their own business, it can be stocks, it can be real estate, it could be other businesses, it can be really anything. But they did something with that money. And the next thing people say is, well, isn't it risky to invest? And yes, it is. It is risky to invest.
Starting point is 00:39:24 You will probably lose money at some point, but saving is also risky. Because when you save your money, your savings are guaranteed to lose value. And then the next question is, what are you talking about? Well, inflation has become very popular ever since 2020, 2021. Inflation is essentially the value of your dollar dropping.
Starting point is 00:39:44 People refer to inflation as the prices of things rising, but the true definition of inflation is the de-valuation of your money. So inflation means the value of your savings are dropping. If your savings are not growing at or faster than inflation, your savings are losing value. So now, if you look at today's economy, where inflation is still very high, if your money is sitting value. So now, if you look at today's economy where inflation is still very high,
Starting point is 00:40:06 if your money is sitting in the savings account and it's not growing as fast as inflation, your savings are losing value to inflation each and every day and you're slowly becoming poorer each and every day. Now, don't get me wrong. That doesn't mean that you shouldn't save any money. It means you should save your money strategically and smartly. Save your money for an emergency. Have somewhere between three to 12 months where the expense is saved. Just in case you lose your job. Just in case you break your arm and you can't go to work.
Starting point is 00:40:34 Just in case your company goes bankrupt. Have some savings. Save your money for a big purchase. You wanna buy a car, you wanna buy a home, you wanna buy a watch, you wanna buy a vacation, you need money. Save your money for an investment. If you wanna save money to go and buy a rental property or to go buy vacation, you need money. Save your money for an investment. If you want to save money to go and buy a rental property
Starting point is 00:40:46 or to go buy something, okay, fine. But don't just save your money to save it because you assume that's how you become wealthy. Because like me, I thought that savings were, what you could do with their money, you just make money and save it, and that's you watch your savings account grow, and that means you're becoming wealthier.
Starting point is 00:41:03 But you need to do something with that money so it can grow, potentially pay you or make you more money. The third thing is the investing conundrum where kind of like health, if you start learning about fitness and you're like, you know what, I'm gonna get in shape, I'm gonna become healthy, what happens?
Starting point is 00:41:20 Do you get information overload? Should I do keto? Should I do paleo? Should I go carnivore? Should I go vegan? Should I work out 20 hours a keto? Should I do paleo? Should I go carnivore? Should I go vegan? Should I work out 20 hours a day? Should I do calorie deficit? What do I do?
Starting point is 00:41:30 And you can very easily get overwhelmed and say, you know what, this is too complicated and I'm not going to do anything. It's the same thing with money. Now you can look at it and say, all right, there's docs, there's ETFs, there's mutual funds, there's index funds, there's rental properties, there's syndicate-related state deals.
Starting point is 00:41:43 I can invest in startups. I don't know what to do. What about the fees that have to pay? What is the right way to do this? Financial advisor or not? If you just now take a step back and you cut through the noise, in health, eat healthy, work out. That's a very easy way to get started.
Starting point is 00:41:59 Just start exercising and eat healthier. As you get deeper, you can do more. With money, it's the exact same thing. Spend a little bit less. Start investing. Doesn't matter where, just get started. Find the simplest low cost index funds or ETFs, which are just groups of stocks. It's a way for you to get a piece of ownership in America or economy and just start putting
Starting point is 00:42:18 your money there. It doesn't have to be perfect. You're not making a lifetime commitment. You can adjust, but you just have to get started. And that's where so many people get caught up in this idea of, oh, is my expense ratio too high? Is this this wrong? Where's that wrong? And then you get this information overload and you do nothing. When in reality, the worst investment mistake that people make isn't that they bought the wrong investment, is that they never got started. And you have to get started. Once you get started, you can adjust. You'll get better. You'll become smarter, And you have to get started. Once you get started, you can adjust, you'll get better, you'll become smarter,
Starting point is 00:42:46 but you have to get started first. That's a great analogy, because it's exactly like the health and fitness business, right? Because there's information overload. And then you don't know what you don't do, do the intermittent fasting, the keto, and then you end up with not knowing what to do and you screw it, I'm not doing anything.
Starting point is 00:43:03 But then, okay, if that's the case like you're saying real estate is the key let's go over something okay. So so far we're saying that wealthy people of course are not just making a salary they're taking their money and making their money work for them. Correct. So what are the three things the top three things that people should be investing in? Well the first thing is you got to be investing in yourself. And there's a lot of ways to do that. You can start with the basics, meaning invest your time in yourself. One of the people look at ROI return on investment.
Starting point is 00:43:38 The number one best ROI the average person can take is canceling the Netflix subscription. Not because you're going to save $15 a month, but because you will save two hours a day. Now, take those two hours and reallocate that time. What can you do? Listen to educational podcasts, financial education, YouTube videos. Just get started learning. Because as soon as you start doing this, you're going to see that there's a ton of content. And that's okay. Just start. Learn about stocks, learn about real estate, learn about money management, learn about entrepreneurship., you're going to see that there's a ton of content. And that's okay. Just start. Learn about stocks, learn about real estate, learn about money management, learn about entrepreneurship.
Starting point is 00:44:08 What you're going to see is you're going to be attracted to some pieces of education more than others. As you start to learn about that, maybe you say, I hate entrepreneurship, I hate the stock market, but this real estate thing sounds kind of interesting. All right, now we're getting somewhere. Then you invest in yourself by going out and buying a real estate book or a second real estate book or a third real estate book. That's when you start investing in yourself and you have to start learning. Now the second place where you invest, I am not one of those guys that says you have to be a real estate investor
Starting point is 00:44:35 or you have to be a stock market investor or you have to invest in gold. I say just what I do and you got to find what's right for you. I started my investing career investing in myself and then investing in real estate. That's how I got started. And I was very fortunate that I got started after the 2008 real estate crash and real estate was dirt cheap. Today, it's a very different environment. Starting in real estate is completely different, but that doesn't mean there's no opportunities, just the opportunities shift. Every year, there's always opportunities. It's just that they shift. And so now, what does that mean? Well, let me just say where I invest and then you can figure out the best way for you
Starting point is 00:45:09 because I'm not telling you what to do, but I'll just tell you what I do. I invest my money in five places. Number one is my own business and startups. Number two is real estate. Number three is stocks. Number four is in cryptocurrency. Number five is in physical gold. Now, again, I don't recommend what I do to anybody,
Starting point is 00:45:26 but I'll tell you what I do just so you can get just kind of an understanding. In my own business, I own and run a company called Briefs Media. This is my full-time job, Briefs Media. We have free news editors. We have a newsletter for investors, people who want to stay up to date
Starting point is 00:45:41 and what's happening in the financial markets called Market Briefs. And then we have a newsletter for entrepreneurs who want to stay up to date on what's happening in the financial markets is called market briefs. And then we have a newsletter for entrepreneurs who want to stay up to date on the latest business trends called business briefs. Both of these are free. I take my money that I make and I put it back into the business
Starting point is 00:45:53 so we can grow bigger. I also invest in some startups because I love working with entrepreneurs. Secondly, I invest in real estate. I invest in real estate because that's where I got started. I like the idea of buying properties, renovating them, helping building communities. And on a more selfish side, I like the cash flow because when you own a real estate
Starting point is 00:46:12 property, and you rent it out, somebody can live there or work there. They'll pay you rent. And if we do it correctly, this rent will cover your expenses, your property taxes, your insurance, your maintenance, your management fees, any mortgage, and put some money in your pocket. Plus as an attorney, who's not your attorney, I can tell you, that real estate also offers some of the best tax breaks that our tax could ask to offer. That's why wealthy people love investing in real estate because it gives you so many tax breaks. You don't need to be a millionaire or started investing in real estate, but you have to learn about it first. Secondly, I invest in stocks. Now, what is a stock? Thirdly, thirdly. Yeah, I invest in stocks. Stocks give you
Starting point is 00:46:50 anybody the ability to own a company. The advantage here in America is not everybody needs to be a business owner. No, not everybody should be an entrepreneur, but everybody needs to be a business owner. And through the stock market, you can do that. And so the stock market is a very accessible way for anybody with as little as $100, even $1, to start owning companies and owning a piece of America. You can own funds like ETFs or index funds, which give you exposure to a bunch of companies where you can invest in individual companies. Cryptocurrency is much more skeptical volatile, much more speculative. If you don't understand it, don't invest in it.
Starting point is 00:47:27 If you don't believe in it, don't invest in it. It is not for most people. Most people think it's a great rich, quick scheme, and if you think you're going to get in cryptocurrency and get rich, quick, please don't invest in crypto. That's not what it's for. There's a lot of value in the blockchain. If you understand that... I lost money.
Starting point is 00:47:43 A lot of it. Because I got peer pressured into doing it That's right and and please with all investing if you don't understand it don't invest Thank you very much. I think that's a very important point to me because we're like oh my god You're missing. Oh, you're like don't know what you're doing. Look. I made this a much. I made that much like all right And so I'm like I don't I for so long. I was like I don't understand it I don't understand it and then I felt bullied really Doing it and then I lost all my money the people can be very
Starting point is 00:48:12 Very pressuring and especially when you're on the internet the trends and the momentum can be very influential and It's a mistake. It is a mistake Especially when it comes to your money if you you're going to put your money into something, you better understand it, and you better be willing to invest in it for the long time. For the long term. So have you lost money on Bitcoin and crypto? Have you made it?
Starting point is 00:48:34 So I invest in cryptocurrency differently than most people. I buy cryptocurrency every day. It's a daily buy for me. I'm buying it for the next 10 years. And I'll tell you why I invest in crypto. I have some contractors that work for me overseas. And I used to have a bank where I had to it for the next 10 years, and I'll tell you why I invest in crypto. I have some contractors that work for me overseas, and I used to have a bank where I had to go to the bank to wire them money.
Starting point is 00:48:50 So I work in Detroit, I got a, when I get a request, I would go to my bank and wire them money, but then I was here in LA San Diego area, and I got a payment request, and I hated this feeling of needing to pay somebody. I always like to pay you right away. There was no bank near me. I had to go very far out of my way,
Starting point is 00:49:09 like my particular bank that I was with. I had to go very far out of my way to go and wire them money. I couldn't send a beer paypal because I contributed an accept paypal. There was a lot of like third party institutions that the country did an accept. And then my contractor asked me,
Starting point is 00:49:23 can you just send me crypto? I'm not saying, oh, that's a good idea. And in four seconds, he received the money. Wow. Wow. And the fees were a fraction of what I had to pay when I would wire him money. So that was my like, oh, there's value here. So for me, I'm buying crypto.
Starting point is 00:49:40 It's a small piece of my portfolio. 80% of my portfolio is real estate and stocks. 20% is startups, cryptocurrency and gold. 2% of that's gold, so 18% is startups and crypto. So it's a very small piece of my portfolio. It's what I call the speculative, more fun side of things, and I'm buying it for the long term. I buy it every day. So some of my holdings are up, some of them are down, but I'm buying this for the long term. And then I have a little bit of physical gold, and gold for me is my Doomsday Protection Insurance. It's what I call saving hard money.
Starting point is 00:50:11 And the whole reasoning behind this is, if I were to take $10,000 with a physical gold today, $10,000 with the cash, go to my backyard and bury it. In 10 years, I believe my theory is my goal is going to have more buying power. Because of that, I own a little bit of gold. It's not a huge piece of my portfolio. It's just a way for me to save hard money. I don't sit there and monitor the price of gold. Again, that's just an automatic monthly investment. It just, I just buy it automatically. That's how I invest my money. So now, for you as a listener, again, don't do anything that I say. Do your own research. Well, they're going to do what you say, but you have to do what's right for you as a listener, again, don't do anything that I say. Do your own research.
Starting point is 00:50:45 They're going to do what you say. But you have to do what's right for you. Right? If you copy what I do, you're probably going to lose because you don't understand it. And you have to learn. And that's why, number one, you got to invest in yourself. And it starts now by going on buying every class or by buying every coaching program or buying every book to start investing your time. Watch videos when you find something you like that you're interested in, then read a book on it.
Starting point is 00:51:07 One thing I love doing is taking ideas and making them real. And that's what this podcast is. And I couldn't do it without a ton of help from amazing people. So when I wanted to start selling online, I found the perfect business partner. And that was Shopify. Shopify is the commerce platform revolutionizing millions of businesses worldwide. Whether you are a garage entrepreneur or an IPO ready, Shopify is the only tool you need to start, run and grow your business without the struggle. What I love about Shopify is how they've simplified everything. Their platform is incredibly user friendly,
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Starting point is 00:52:47 business to the next level. Again, shopify.com slash hustle. All right guys, I'm excited to share my recent discovery with you. It's called cozy earth and it's a brand that creates luxury goods that can truly transform your lifestyle. Their bedding is expertly designed to regulate your temperature with options in both bamboo or linen. It's not just practical, but it's also incredibly durable and it's machine washable, which in my household is a must. They also have the most comfortable lounge where you've ever had ever on your body while also being super flattering, which can be difficult to find sometimes, but they really nailed it. Cozy Earth has consistently secured a spot on Oprah's favorite things list for five years straight, and I know why.
Starting point is 00:53:40 The best part is all the products come with a 10-year warranty. So if you're ready to try their bedding or loungewear, which I highly suggest you do, go to cosyearth.com and they're offering all my listeners an exclusive offer today, saving up to 35% off by using the code Hustle. So go to cozy earth.com and use the code hustle. And you will save 35% off site wide. Check it out. That Netflix piece of advice is brilliant because it's not about Netflix. It's about it's opening up your day and your time to actually find out what you're actually interested in doing or doing something that's more valuable
Starting point is 00:54:25 so you can actually make money at it. Absolutely. That to me is like, because people are wasted, the big thing is like, I don't have time, I don't have time. Yeah, you do. You just are choosing to spend your time doing this thing. That's not really really adding any value. This is great.
Starting point is 00:54:40 So assets versus savings, right? You talked about investment, how you invest, and then you say the top five assets people should buy versus where the investments people should make. Different. The top five investments versus assets? Yes. So assets is different than investments. They go hand in hand. But they go hand in hand, right? But you're saying, I saw this video you did it. It says, well, you're top, that you said top five assets that people should buy. Yes.
Starting point is 00:55:07 And then you also did this thing, which I thought was interesting called the three top investments people should make. So they go hand in hand as to an asset, an investment isn't asset. Right. An asset is something that puts money in your pocket. So those are two ways to say the same thing, talking about the same.
Starting point is 00:55:25 Again, it's because you're investing in real estate and that and that asset of real estate is what you're making your money off of. Right. Right. So, so it's the same thing. Exactly. Now, it's like, what do you see? I talk about how I invest in my own business. If you're not an entrepreneur, you're not going to be able to do that. And you don't have to go on to start a business. You don't have to be an entrepreneur. There's a lot of glory in it nowadays, thanks to Shark Taken all that. It's become very like cash tagging, and like, it is a lot of work. It's a grind. It's such a lot. I mean, it's not as glorious as people make it seem.
Starting point is 00:55:57 It's not at all. It's very stressful. There's a lot of things that go wrong. You're going to get punched in the face. You're going to lose money. You're going to have a lot of things go wrong. So it's not for everybody. It, you're gonna lose money, you're gonna have a lot of things go wrong. So it's not for everybody. It's not for everybody, but people have now glamorized it. They have, which, you know, it's, the right people will become entrepreneurs, because you're gonna feel no other satisfaction, right?
Starting point is 00:56:16 That's the action, yeah. And also for people like me who just can't work for anybody else, because, you know, I would be just, I'm a terrible employee. But one thing I think is important that you said and I think is important in general, is that you don't have to be an entrepreneur to make your money work for you and to become wealthy.
Starting point is 00:56:35 You just have to have the tools to take the money that you earn from any job, even a corporate job, and then take that money and make it work for you by doing these particular, by putting it into investments or creating assets. If you started at age 21, and if you invested $4 a day, it's about $100 a month from the age 21 until you retire 65, 66. And you just put your money into the market. And by market, I mean stock market. And by into the market, I mean buying something
Starting point is 00:57:07 like the S&P 500, which is an ETF, it's an index fund. It's, it essentially means you're buying the 500 largest companies in the stock market. If you did that from age 21 until you retire with $4 a day, you would retire a millionaire based off of the historical numbers, assuming you never invest more than a hundred dollars a month. A hundred dollars a month can make somebody a millionaire, we've seen this happen, but
Starting point is 00:57:33 most of us never learn that. You don't need to be making a ton of money to retire wealthy, which you need is a right financial education, the long-term game plan and actual action. And that doesn't mean that we're never gonna see down periods. In the last century, we have seen a recession pretty much every decade. We've seen market crashes happen very consistently. But if you own a piece of America through the stock market
Starting point is 00:57:59 and this can be completely passive, you don't have to know how to research companies. There are apps that automate this entire process. What we've seen historically is, if you did that month after month after month, whether the market's up, whether the market's down, whether game stop is rallying, whatever. You ignore all that crap,
Starting point is 00:58:16 and you just invest your money into these funds. They give you a piece of America, you will be able to retire wealthy. Does this mean you're gonna make money tomorrow? No. Does this mean you're going to make money tomorrow? No. Does this mean you're only going to see your money go up? No. But historically, we have seen the stock market grow by 7 to 10% a year on average. After you factor in the crashes, after you factor in the recessions, it still grows by 7 to 10% a year on average or it has. And so if you have the ability to put aside $4 a day, you can build real wealth in your lifetime,
Starting point is 00:58:51 but you have to do something with that money that's not just saving. And that's where that financial education comes into play, where anybody can start. Anybody can start doing this, but we don't have that level of education. Right. It's also the psychology of money, though, too, right? Because we're so fixed to believe that if you save your money, save your money, save your money, and you're saying that when you save your money in the bank, you actually
Starting point is 00:59:14 are end up losing your money, especially with inflation and all these things. I want to talk about that because I think that what's happening now, I feel the prices are so, people are price gouging like crazy. And it is now things that used to be three dollars are literally now ten dollars within like a year, like eggs. Yeah. Okay. It's insane to me. How are people supposed to save even or to take their money and invest it somewhere or do something with it? when now like truly like it's a problem
Starting point is 00:59:47 People don't even have money to buy food for their family inflation has really Changed the game for a lot of people, but now let's look at it this way if the government tomorrow said we're going to impose a new 25% tax on you. What are you gonna do? Kick scream complain cry and then find a way to pay it. Yeah. You will have no other option. So what you need to do now is first build a financial plan
Starting point is 01:00:12 for yourself. The simplest thing you could do is build something like 75, 15, 10, which says for every dollar that you earn from now on, 75 cents is the maximum you can spend. 15 cents is the minimum you should be investing. 10 cents is the minimum you're saving. You're essentially imposing attacks on yourself, but instead of giving this money to the government,
Starting point is 01:00:30 you're giving this money to build your own wealth. Now, you're not spending all your money, you're forcing yourself to save a little bit, you're forcing yourself to invest a little bit. Again, your savings are not there to make you wealthy, they're there to protect you. Your investments are there to make you wealthy, and your spending money is there to buy you
Starting point is 01:00:47 the nice car, the home, and everything in between. So now all of a sudden, no matter how much money you're making, whether it's 25,000 or $2.5 million a year, you're living below your means. But you're not doing it just to do it. You're doing it because you want to build that wealth. And so now you anytime you make more money, you're going to be investing more money. And again, there's a lot of different places where you can start investing. And it is, you're right.
Starting point is 01:01:10 It is much more difficult now because of inflation. But the reality is this economic situation isn't going to just get better. And you have to get a hold of your finances because if you don't now, it is going to get worse. And it's going to be painful to hear that, but this is the reality. Inflation is a serious problem. Do you think it's gonna get better soon? What do you think it's gonna happen?
Starting point is 01:01:33 What's your forecast for the next three to five years? Well, let's understand that, let's explain it. Because what is inflation? Inflation comes from the word inflate. What are you inflating when you have inflation? Prices. No, the monetary supply. So when you inflate the amount of dollars out there,
Starting point is 01:01:51 the value of each individual dollar goes down, causing the price of things to go up. The rising of prices is a byproduct of the inflation. And so why do the price of things go up? Because is it price gouging? Is it something else? Let's think of it this way. I'll give an extreme example.
Starting point is 01:02:07 If the government gave everybody $200,000 tomorrow, everybody got a $200,000 check tomorrow. What's going to happen? You're going to see a line around the door for Lamborghini's and Ferraris. But can they sell everybody a Lamborghini and Ferrari? No. Because number one, they're not going gonna have that much inventory and number two, they don't want everybody to have it. So now you're gonna have this line around the door
Starting point is 01:02:29 for Lamborghini's and Ferrari's, but then the Lamborghini dealerships gonna say, we don't have enough Lamborghinis to sell, so they're gonna wanna produce more. Now their suppliers are gonna say, we need more products. They're gonna need more products and more raw materials. And because of the demand,
Starting point is 01:02:42 the cost of each one of these things is gonna start to rise because now the demand, the cost of each one of these things is going to start to rise because now the value which in dollar isn't as valuable. So the value of each dollar starts to go down, which in turn causes the price of things to go up. Is there a price gouging? Absolutely. But in a free market, what happens then? When somebody then jacks up their price margins, customers are going to say, this is stupid. I don't wanna keep paying for this. And a new entrepreneur is gonna say, whoa, there's a lot of margin here.
Starting point is 01:03:09 There's a lot of opportunity. Let me come in and just sell the eggs for half the price and undercut this person. That's what should happen. When, I'm waiting. Well, you have. You know my eggs were $15 at the farmer's market the other day.
Starting point is 01:03:21 Everything has become so expensive, but that's where it's not just price gouging, that's one aspect of it, but there's a lot of inflationary, like actual value of the dollar dropping pressures. Because I can tell you, from my perspective, like cost of labor and ploys has to go up because each person needs more money now.
Starting point is 01:03:37 The thing I was gonna say to you is, once it hits that place where now the price is up, it's never gonna go back down again. It's never gonna go down. No one's ever gonna charge $3 again for eggs, or the minimum wage won't go down again. So what do you do to kind of base, like to, so some people aren't making more money,
Starting point is 01:03:54 but some people are making more money. Where does it kind of balance itself out? And what do you do? How do you save, or how do you make money? I'm gonna answer that. I'm gonna explain the economic side, and then I'm gonna explain your own personal financial side. The Federal Reserve Bank,
Starting point is 01:04:07 who's a central bank here in the United States, has set an inflation target for 2%, meaning they want inflation to come down to 2%. Right now we're a lot higher than that. What people think that means is that the prices of things will drop when they hit that goal, but that's not what that means. What that means is that the prices of things
Starting point is 01:04:23 will grow less quickly, because if inflation is 2%, that means the prices of things are still rising, just not as fast as they are now. So yes, we're not going to see the price of things dramatically fall unless we see a complete change in our economy tomorrow. Secondly, based off of this unfortunate information, what do you do? Number one, you are going to have to make changes in your own lifestyle. It means you might have to live a little bit smaller, which is very unfortunate for a lot of people, because what we've been seeing happen, I'll tell you what the data says. People have been realizing that my income today cannot afford me lifestyle that I had four years ago. So what do people do?
Starting point is 01:05:03 They're not downsizing. What we're seeing is people are digging into their savings and people are going into credit card debt or other forms of debt to continue funding the lifestyle that they have today. That is a very dangerous move because you're gonna, as you rack up more debt, your cost just keep rising and it makes the problem even bigger for yourself. So the first thing is you have to make sure
Starting point is 01:05:22 you live below your means, meaning you have money to invest and save every month. So life's all adjustment. Second, you got to work to earn more money. Period. In, here's what inflation has done. A few decades ago, we'll go back to the 1970s. Households were generally one income households, meaning one person went to work generally the man, that's just how it was then, and that one income would then support buying a home, buying a car or two, sending kids to college, and living life, generally financially okay. You'd have some financial stresses, but it was okay with one income. Today, we have two income households, the man and woman are going to work, and people are struggling to buy a home, struggling to buy a car. Why? This is what inflation does. Now, if you think that 30 years from now is going to be back to what a home, struggling to buy a car. Why? This is what inflation does.
Starting point is 01:06:05 Now, if you think that 30 years from now is gonna be back to what it was, you're living in a fantasy world. So in this situation, what do you do? You have to one, manage your own money, and then two, you have to earn more money. How do you earn more money? Well, this opens up a whole new can of worms.
Starting point is 01:06:21 Can it be from your job? Can you work harder to get a raise or promotion? Can you get a second job? Can you work to change careers? Can you get a certificate? Can you go and do something that will allow you to earn more money? If not, or if that's not your interest, then like what you were saying,
Starting point is 01:06:35 you can also create your own income. Now, this doesn't mean you have to drop your job and go out and start a business, but you can do something on the side. Do you have evenings or weekends free to start a side business, to start something? And it can be fun, but you have to start earning more money. So you're basically saying people have to get a second job if they have to. That's what you're saying. You say like to put, to keep up with the prices and all these other things
Starting point is 01:06:59 adjust your lifestyle, that may mean getting a second job. Again, yes, you need more money. Yeah. You need money to grow your money. If you are not able to get by as it is, there's no other solution. It's not going into debt to continue funding a lifestyle. It's not hoping that the government
Starting point is 01:07:16 is gonna fix the situation. Well, what people are doing a lot of is they're putting a lot of their life on credit card. The whole buy now, say, you know, that was, hold on, buy now, get later. Buy now, yeah, pay card. The whole buy now, say, you know, that was it, was, hold on. Buy now, get later. Buy now, yeah, pay later. The whole buy now, pay later.
Starting point is 01:07:29 I call it broke now, broke later. That's a great. So, it's all tell you about that industry, particularly. So, I told you how I invest in startups. I work very heavily in the financial space. My business is in the financial space. I work very closely with a lot of FinTech companies, FinTech meaning financial technology companies.
Starting point is 01:07:47 And over the last number of years, the fastest booming industry, like fastest booming as in growth, venture capital dollars, explosion has been buying out pay later. And that is one industry that I have completely avoided. I don't want to touch, I can make a ton of money investing in the industry, but it doesn't align with my values.
Starting point is 01:08:07 Because what does buy now pay later mean? Well, I can go buy my groceries, I can buy my eggs now, and pay for it in the next six weeks. That's very dangerous. And the reason why buy now pay later, 0% APR, all of these programs are so profitable, because the market it with 0% APR
Starting point is 01:08:24 is not gonna charge you any interest. The reason why it's so profitable because the market it with 0% APR is not going to charge you any interest. The reason why it's so profitable is because when you have this system where you can buy an LP later, companies know that if you don't have to feel that pain of paying for the eggs today, you might buy the eggs and the milk, or you might buy the couch and the TV, or you might buy a lot more things
Starting point is 01:08:42 so they can sell you more stuff. And then they also know that when you, I'm gonna take it away from groceries, I'm gonna take about electronics because it's very big there with 0% APR. When you buy that $1,000 phone with 0% APR, you buy the TV, 0% APR, and then you buy the sofa, 0% APR. These companies also know that you're gonna buy bigger. Because if you had to pay for it out of pocket, maybe you wouldn't buy a brand new $1,000 phone, maybe you'd buy it used to $250 phone. But because it's only $50 a month, all right, now you can buy a TV as well
Starting point is 01:09:10 and the sofa. Now you have more stuff. And now you have to pay more. And what happens now is number one, you buy way more things, but then number two, a lot of people over buy. And now you get into this game of, oh crap, my payments are too much. If I don't make the payments within the 18 months or whatever my timeline is, now you get slapped with a huge penalty. Now it's not 5% interest rates. We're talking 18, 20, 25, 30, 35% interest rates because you couldn't pay it off in time. And that's why these programs are so profitable. Borrowing money has a cost.
Starting point is 01:09:48 There's a reason why banks don't give you a mortgage with 0% interest rates, because they'd be losing money. Banks have a cost to borrow money. So if a company is gonna give you money for free with 0% APY or APR, there's a reason why. And the reason isn't because you're a financial genius and you discovered the secret hack to have extra money, it's because they know how to get you to spend more money.
Starting point is 01:10:09 And this is where you need to be financially smart, not overspend by what you can afford, especially when we're talking about liabilities, things that don't make you money, by what you can afford there, and invest aggressively. I call it a decade of sacrifice. If you really want to become wealthy, you got to go through a decade of sacrifice to
Starting point is 01:10:25 a bunch of crap that people will not be willing to do, living below your means, and working to earn more money, not so you can drive a better car, but so you can invest more aggressively. If you do that for a decade, and that's a long time, right, this isn't a six steps to six figures secret system, this is the decade of sacrifice to become actually wealthy. If you do that for a decade, you were gonna surprise yourself because now you're gonna build a financial foundation. You might have built a new stream of cash flow,
Starting point is 01:10:52 and now you can start living in life, buy more things that you want, and not have to worry about the price. But in order to get there, that sacrifice is not something that you can go around. And I can tell you this from experience because the first time I made $100,000 in a year, I was in school at the time.
Starting point is 01:11:10 I was living in an apartment where I paid less than $400 a month. And the reason why was because I don't have a room. I slept on the living room floor. I would take my mattress out of the hallway, drag it into the living room, put it down, put my sheets down, go to sleep, pick it up, and go to work and go to school. Right, I was in out there, but I don't want to pay for the meals. I don't want to spend that money.
Starting point is 01:11:26 I made a rule with my friends that I'm not going to eat with my friends. I'm not going to eat with my friends. I'm not going to eat with my friends. I'm not going to eat with my friends. I'm not going to eat with my friends. I'm not going to eat with my friends. I'm not going to eat with my friends. I'm not going to eat with my friends.
Starting point is 01:11:44 I'm not going to eat with my friends. I'm not out to eat with my friends and I would only drink water because I wanted to hang out there but I don't want to pay for the meals. I don't want to spend that money. I made a rule with my friends that I'm not going to go on a vacation unless I'm getting paid to go on a vacation. So I wasn't the event planning company that I told you about. I was also working out weddings and sometimes I got lucky and I would get invited to go to a destination wedding where a couple would pay me to go to a different city. That was the only time that I would go on vacation because I wasn't gonna spend money because when I learned about,
Starting point is 01:12:08 I kind of live in these extremes. When I first started making money, before I learned about financial education, my money went all to my car. I was tricking at my car, I put like, HID lights, new sound systems, subwoofer, tints, rims, everything on my car. Then I started learning about money,
Starting point is 01:12:23 and I went from zero to a to 100 and I stopped spending money on Everything unless it was gonna make me money. I don't want to buy it now All was said in the game was make money buy rental properties period nothing in between no exceptions So I went from one extreme of spending all my money on looking cool to all my money on buying these assets I had shoes that I had duct taped because they were fallen apart. The sole and the shoe had fallen apart. So I duct taped it together and I'm hosting these parties, buying rental properties,
Starting point is 01:12:52 but my focus was just building these assets. Right. So you're gonna have to make that sacrifice. It's you know that it's called, it's called delayed gratification. Yeah. That's a simple way to put it. That's what it is though.
Starting point is 01:13:04 And again, to all but, all these analogies are great for the health and for the fitness business too, right? You have to have pain up front to reap the rewards later on. That's with everything in life. But everything now, I think especially with social media, it's all about instant gratification, right? So you buy the nice Gucci bag
Starting point is 01:13:26 and you buy the Rolex watch, right? Yeah, you got some nice stuff, but then you're like, poor, you really are, you're poor later on. Like, that's what I was saying, it's about reframing in your brain and also figuring out what you really want out of life, right? 100%. Do you feel that it's easier or more difficult to become rich now for like
Starting point is 01:13:47 2024 than it was 10 years ago? It depends on the person. If somebody has the mindset that becomes successful, it's easier because you have access to so much free education that was not around 10 years ago. For somebody who doesn't have that mindset, it's become incredibly more difficult because social media is going to flood your feed with this is how you need to live your life, this is what you should be buying, this is how you should be looking. When in 2021, my wife and I were living in Chicago, downtown Chicago, beautiful city for a month. And there's a street called Michigan Avenue where all the nice stores are Rolex, Gucci, Louis Vuitton, Burberry, and that was around the time where stimulus checks were being sent out as well.
Starting point is 01:14:25 Oh, yeah. And the interesting thing, this is so such an interesting time because on one hand, our economy was technically in a recession or coming out of a recession. But at the same time, luxury brand retailers were breaking record sales. How is this making sense? If we're in a recession or coming out of a recession
Starting point is 01:14:43 and luxury brands like Louis Vuitton are breaking record sales and record profits Something's not adding up and we will go down Michigan Avenue my wife and I for walks on Wednesday afternoons Right middle of the day and there will be two hour lines at Burberry at Gucci Something's not adding up. It's Wednesday at 11 a.m. And you have a two hour wait to enter Gucci Number one that costs a lotm. and you have a two hour wait to enter Gucci. Number one, that costs a lot of money. And number two, how do you have the time if you have this type of money
Starting point is 01:15:09 to go and stand in line for two hours to buy a $3,000 handbag? Yeah, exactly. And what's your answer? Well, you better get smarter with your money. Well, that's like, I use the same thing with like an L.A. We have something called Aero One. It's like a grocery store.
Starting point is 01:15:22 It's like the most expensive grocery store in the world,, literally I never been there. Oh, it's ridiculous It makes whole it makes whole foods look like you know downtown India. Oh you kidding me. No, I'm not it's like unbelievable and I'm like peat it's packed in there. You literally can like you can't move It's like you're like cattle in there and they're charging like $25 for like a thing of strawberries. It's insane. Is that where your eggs are from? Yeah, no, no. My eggs were from like some lady at the farmer's market. They used to be $8.
Starting point is 01:15:50 And now with like, with after COVID, it's now 15. And I'm like, it's never gonna, I think what happens is people see other people doing it. And they're like, I can get away with it too. Like I think there's a lot of that, but that's a whole other podcast. But, but I was gonna say, it's like I say to myself every day, I think there's a lot of that, but that's a whole other podcast. But what I was going to see is I think of myself every day. I'm like out of the principle alone, I would never shop there because I know that's insanely
Starting point is 01:16:12 priced at the error one stuff. But it's path, like, who's spending this kind of money on anything? They'll charge you for their food, like $20 for a chicken breast, like a cooked chicken one. But there are people out there That are doing this and I don't understand like is it I feel like it's because also very social media like it's always very Instagrammable and like influencers are there and celebrities go there blah blah blah Why was I telling you this? Oh, yeah, I could type of like how I'm missing an avenue these these stores these people It's mind-boggling to me, because I feel like that how are you ever going to actually build true wealth
Starting point is 01:16:50 if you're literally spending every dollar you make on even at a grocery store? The saying is when the tide goes out, you see who's been swimming naked. Yeah. And so when things are good, money is pretty good right now, is my point. We're starting to see that shift. We're starting to see that shift where we're seeing the economy slow. Inflation is still around. Interest rates are rising.
Starting point is 01:17:12 Credit card payments are rising. Dent levels are rising. We're seeing a shift. Right, 2020 things completely change with the pandemic. Money entered our economic system faster than we've ever seen with stimulus. Yeah. And not just stimulus checks. I mean, stimulus for people. entered our economic system faster than we've ever seen with stimulus. And not just stimulus checks. I mean, stimulus for people,
Starting point is 01:17:28 stimulus for businesses, stimulus for corporations. I mean, just money flowed into our economy faster than we had ever seen ever in 2020 and 2021, which naturally created a boom. If you were given millions of dollars, you're gonna hire people, you're gonna grow because you got this free money, and that's what happened.
Starting point is 01:17:44 Right? People got money, businesses got money, everyone money everyone had money so 2021 the economy boomed everyone was just like yeah living high and and and live and great I mean high in the hog or whatever that that thing they say 2022 it started slowly we started to change that now in 2023 We're starting to actually see kind of like, oh, things might be slowing down now. And this is where now you're gonna see, again, who's been swimming naked? As the economy is going to condense, as the economy slows, as things change, we're gonna see a change in the entire environment.
Starting point is 01:18:18 And that's where, again, that financial education becomes so important, because if you don't understand money, you become subservient to the people who have money. But if you understand money, then you can take better care of yourself, your family and community in all times and not get caught up into this whole social media flex culture.
Starting point is 01:18:38 100%. It's also an idea of exchanging time for money, right? Because there's a ceiling on that. And changing that ideology. But at the same time, realizing, even if you are someone who works at a corporate job, you can still build wealth. Absolutely.
Starting point is 01:18:55 And there's no limit to how much you can own, but there's a limit to what you can do. There's a limit to how many hours you can work. There's a limit to how much effort you can put in, but there's no limit to what your money can do. There's a limit to how many hours you can work. There's a limit to like how much effort you can put in, but there's no limit to which a money can do. And this goes back to now, whether you're an employee or an employer, you have to be smart with your money,
Starting point is 01:19:14 which means you have to take some of your money and invest it, period. Right, this is like eating healthy and exercising. That starts at the basics. Get started there. As you get started, then you can get into the nitty-gritty, right? What does the right workout plan? What is the right diet for me?
Starting point is 01:19:30 What's the right investment strategy? I also want to say, because you said this earlier, we talked about how in school, it's not being taught, whatever. I think what you did was what also, you started super early. You bought that real estate investment when you were 17 years old. In 19 years. In 19 years. In 19 years, right. When you're, but like you are ready,
Starting point is 01:19:48 you are ready like thinking that way. So the earlier people, kids, if like you're a parent listening to this, like start teaching your children like about money and how money works and how they can make compound their money. Like I do with my kid, he has a car, he's 10 years old, and he has a car wash business, and he's had it for a couple of years
Starting point is 01:20:09 since he was eight. Wow. And that's awesome. Yeah, no, and so, because I think it's really important also to teach people work ethic and learning about like a dollar exchange, right? The value of a dollar. And so if he wants to buy something,
Starting point is 01:20:23 I don't want him to buy, I don't want him to use. He'll have his own money. But like, it's like anything in life, right? Like if the earlier that you start to embed these ideologies into kids, to a child's brain, they start thinking about it differently, right? Like, that's how I see it. That's why, you know, going back to what I was saying
Starting point is 01:20:41 a minute ago, $100 a month invested, if you start when you're 21 can make or eight or eight or ten. I mean, it really compounds, right? There's three factors that will determine how wealthy you'll become. Time, how much money you invest and the return that you get. The only factor that we cannot change or control is time. We can't go back to start investing ten years ago, but we can get started today. We can change how much money we invest, we can spend less, we can work to earn more, we can change how much of a return we get by becoming more financially educated, learning more about investing to increase our returns or pay less in fees, but we can't change the time, which is why the sooner you start, the sooner you start to learn, the wealthier you can become.
Starting point is 01:21:25 Not that you necessarily will, right? There's nothing guaranteed, but you can, if you start sooner. One thing I wanted to add, I was asking before we started, because I would be curious, like, is there a question or something that you see that people are really interested in, like, a younger generation, like the versus, do you get, versus, what's the most popular thing that people ask you at a younger and then someone more, not elderly, but older, who's already a working professional middle age?
Starting point is 01:21:54 Yeah, I think the same question applies. It just asked differently. When someone's in their teens, it's how do I get rich? Because that's the easiest and simplest way to ask. When you're in their 30s, it's how do I build wealth for my family? How do I get rich? Because that's kind of like the easiest and simplest way to ask. When you're in your 30s, it's how do I build wealth for my family? How do I retire wealthy? How do I retire? How do I ever achieve any sort of financial freedom?
Starting point is 01:22:12 It's the same question. It's just asked, you know, when a different mindset and a different time of your life. Well, it's because investing in general is different today. Or the retirement plans, the 401Ks, all that. Like, do we still, is that still the way people? Like people are not making money, like that, that's not, I feel that's a broken system now. Well, it's a start, right? And with the whole idea of the 401K, it's a tax deferred retirement account, meaning you can invest your money into this thing, and hopefully get some tax benefits and invest your money for 40 years and then pull your money out
Starting point is 01:22:48 and hopefully have a lot more money. The benefit is if your employer gives you a match, meaning they'll give you some free money, that's your benefit. Now, there's cons with 401Ks because you know, you can't pull your money out. There's cons where you might have limited investment options. But if you're just getting started, again, do what's most accessible to you. Just get started.
Starting point is 01:23:11 And that's where a 401k is a great place to start, but I do not want you to end there. The 401k was never intended to be your sole retirement plan. The founder of the 401k has come out publicly and said that the 401k has gone awry because people assume that your 401k is all they need. I invest in a 401k on a retire rich. It's not how it works. And that's where get started with that. Then do more investments on yourself and then decide is your 401k enough? Is that what you want or do you want to do it yourself? There's no right or wrong, but you have to at least get started. Yeah, where did you get the name minority, like mindset?
Starting point is 01:23:46 Minority mindset. So I started the name minority mindset because, well, I told you, I started minority mindset because I got scammed in the sock company. Yeah. So, by the way, you never even told me this story. We were launching the sock company. I got scammed by this fake marketing company who said that we're going to guarantee us all these sales. I gave them some, or most of my marketing budget, they ran away with the money and never heard from them again. I was so frustrated that I put out this class on how to launch a business without getting screwed over because I had, at this time, been screwed over so many times.
Starting point is 01:24:17 I got screwed over in the stock company. I got screwed over in real estate on a different deal. I didn't touch about today. I talk about it on my YouTube channel, my worst real estate deal ever. I got screwed over in my event, planning company, and a different, like,'t touch about today. I talk about it on my YouTube channel my worst real estate deal ever. I got screwed over in my event, planning company and a different, like I have this kind of running joke anytime I start
Starting point is 01:24:30 something I get screwed over. So I started this class on how does launch a business without getting screwed over. I taught it on UDEMI, it's no longer there. And I didn't under the alias minority mindset. The whole idea being if you want to do something or achieve something that no one else has, you have to think definitely than the majority of people. Has nothing to do with the way you look, has nothing to do something or achieve something that no one else has, you have to think definitely the majority of people.
Starting point is 01:24:45 Has nothing to do with the way you look, has nothing to do with ethnicity, has nothing to do with the skin color, but has everything to do with your mindset. And so I put out this class, I think I charged like $7 for it. And people liked it and they were like, hey, can you start a social media page or an Instagram page? I was like, okay, this is 2015. So I started an Instagram page called minority minds Minus that were posted the same stuff, like, which things that I wish I knew about entrepreneurship,
Starting point is 01:25:08 things that I wish I knew about investing, it's just general stuff. But again, it was like, whatever you could write on an Instagram post. And so people were like, can you start a blog with more in-depth content? I was like, no, you don't want me to start a blog. My English is my second language.
Starting point is 01:25:21 You're not gonna hate my blog, but I can talk. I can start a YouTube channel. So I- That's how you started. That's how I started. I started it on accident. I actually, it's funny, because I say I didn't start minority mindset with the intention to make money.
Starting point is 01:25:34 And everyone's first reaction is, what are you talking about? That's not possible. I started putting videos on YouTube under the same minority mindset, Elias. And at this time, I'd probably had someone between 10 to 30,000 subscribers. And one of my friends, one of my best friends,
Starting point is 01:25:47 he comes up to me and he's like, how much money are you making on YouTube? Like, what are you talking about? He's like, you know, for me, advertisements on YouTube, how much money are you making? I don't know, I'm not making any money. He goes into my YouTube back end with me and he goes, dude, you haven't even turned
Starting point is 01:26:01 on advertisements on your channel. All you had to do was push this button and you could start making money. I didn't know that I could do that. I was just making videos because it was like, a way for me to talk about the things that I wish somebody would have told me. And slowly, then minority mindset started to grow
Starting point is 01:26:16 and it picked up more attraction. And that then became my full-time thing. And I did it, I mean, I started because I loved it and I love it and I'm very, I know how fortunate I am. Like, I get to do something that I love, talk about things that are exciting to me that are interesting, make that difference and I get paid well for it.
Starting point is 01:26:35 So I know how fortunate I am. And then minority mindset was what allowed me to then build like briefs media and other things that I'm working on. So it's interesting where, you know, going back to the entrepreneur side. It's, for me, I'm a true believer in value first, right? Just provide value, provide value, and the money will follow. So that's just kind of the way that I
Starting point is 01:26:55 lawn everything that we do in business. Do you know what I love? We started the podcast with you starting that story and then we got derailed. And then we're ending the podcast with that story. Circle. Circle because I didn't realize that's how you ended up on on YouTube. Yeah.
Starting point is 01:27:12 It was really an accident. It was. Oh my gosh. I love that. Well, and now because of that I get to meet cool people like you. Well, and I'm just so honored just that you've been said that because I think you're phenomenal. And I love that you're so humble and that your whole disposition is just lovely, honestly. And I'm not just saying that because you're sitting here.
Starting point is 01:27:32 It's true. So, you know, it's true. So guys, this is the might, those of you who don't know his name is the minority mindset on YouTube. He's also on Instagram and all the other channels. And is there anything else? How else do people like find you if they want to,
Starting point is 01:27:45 I mean, they kind of know where you are. Yeah, I mean, you could check me out on YouTube and social media. You can check out our free news editors at briefs.co. Briefs.co slash market. For market briefs, our financial newsletter. Briefs.co slash business for our business briefs, newsletter for business owners.
Starting point is 01:28:03 And yeah, minority mindset everywhere. Yeah, I'm gonna actually, like, I'm gonna actually, check it out, I'll check it out. I'm gonna get one of these, I'm gonna sign up. Do you have a book coming out or anything like that? I haven't had the time to write a book. Yeah, you're too busy doing your other stuff. Well, I love your information
Starting point is 01:28:18 and the way you break it down is, like I said, it's your way of doing it. It's very appealing, so. Thank you, I really appreciate that. Oh, thank's your way of doing it. It's very appealing. So thank you. I really appreciate that. Oh, thank you for coming on. Bye. Hope you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self-improvement podcast network.
Starting point is 01:28:51 Okay, so I want to tell you a little bit about my show. We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me, I'm gonna go ahead and share some of the reviews of the show so you can believe my listeners. I have been a longtime fan of Heather's,
Starting point is 01:29:09 no matter what phase of life I find myself in, Heather seems to always have the perfect gems of wisdom that not only inspire, but motivate me into action. Her experience and personality are unmatched and I love her go getter attitude. This show has become a staple in my life. I recommend it to anyone looking to elevate their confidence and reach that next level.
Starting point is 01:29:29 Thank you. I recently got to hear Heather at a live podcast taping with her and Tracy Hayes, and I immediately subscribe to this podcast. It has not disappointed, and I cannot wait to listen to as many as I can as quick as I can. Thank you, Heather, for helping us build confidence and bring so much value to the space.
Starting point is 01:29:45 If you are looking to up your confidence level, click creating confidence now. This episode is brought to you by the YAP Media Podcast Network. I'm Holla Taha, CEO of the award-winning digital media empire YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit.
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