Habits and Hustle - Episode 27: Travis Deslaurier – Social Media Strategic Growth, Finding Your Niche, and Branding

Episode Date: September 3, 2019

Travis Deslaurier, known professionally as Trav Beach Boy, is an entrepreneur and successful social media influencer. Travis talks with us about the importance of branding, marketing, and finding your niche to find success in the social media world. He shares how he saw what was happening in the early days of social media and became strategic about his own approach — and how he has capitalized on that success to build his dream career. Travis also talks about the significant amount of time and energy it takes to be successful in social media and the turbulence of the social media industry. Youtube Link to This Episode Travis Deslaurier ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Vitamin water zero sugar just dropped in all new taste with zero holding back on flavor. You can be your all feeling. I'll play and all self-care you. Grab the all new taste today. Vitamin water zero sugar nourish every you. Vitamin water is a registered trademark of glass O. Hi everyone and on two days podcast we have Travis Deloree who's a fellow Canadian and he's really a jack of all trades right. You have a show called Ultimate Tag Show right on what network. It'll be on Fox Prime time. It'll be released, it'll premiere basically after the Super Bowl. Oh, yeah. That's not a bad timeslot.

No, that's gonna be good. No, pretty good. He's also a social media maven. He is a skydiver, a fitness model. I mean, the list goes on and on and on. But overall, like a really strong launchpreneur. And I mean, there's a lot of different ways we can like skin this cat so to speak. I know you're a cat fan so I thought I'd use that little analogy. You do. You love cats. So Travis

you're interesting because you have a million people following you on social media and you know that's you kind of it was all natural all organic and in time right now I feel when a lot of people are kind of disingenuous about it, because there's such pressure with everybody to feel like they have a huge social media following and that they have influence. Can you kind of share some of your, I guess, your strategy and how people can build a following naturally like you did? Yeah, absolutely. I mean, it's such a, such a new industry that's evolving so fast that even when you learn something

it changes the next day. And that's what's so scary about it. And you see so much in the news and these companies and these conglomerates buying each other up like Facebook, Bada, Instagram, and then they wanted to buy a Snapchat and then they wanted to, you know, and it's all changing and morphing

But yeah, like each platform has different unique flavors to it has things from attention span Like what people expect when they go on to the platform what they're looking for how long they'll spend watching content These are all particular things that people don't realize For example like when you go on Instagram You you may only have the attention span for maybe 10 to 35 seconds and you'll if it's not interesting you in the first like five seconds You're just gonna keep scrolling right so she'll mean it's really damaged our Attention spans so to speak so it's just like understanding we don't have any honestly. So it's just like understanding. We don't have any. Honestly, and now it's becoming worse now, they have TikTok as well, which again,

it's short form content, short form video content. And that's crushing now too. That's like taking over. It's the next fastest growing platform. So I've started on there. So I've got 1.2 million on Facebook. I've got close to a million on Instagram, and then TikTok, I just started, and it's a very unique, like, it's another whole take on

it, and it's like, got a different type of demographic and a different type of vibe to it. And I just started on there, and I got 30,000, so you can actually grow fast on that one, which is a little more refreshing than Instagram right now. Well, you're growing fast, but like, this was interesting about you. And what I wanted to kind of really speak about the social media growth and the strategy marketing or whatever behind it is because you can't, you moved here from Canada, right? And it wasn't that you were a big well-known actor or you weren't doing something where you weren't like, you know, you were, you were, you weren't like you know you could take

average people and make them make them like a massive influencer. Exactly what it is. That's right and with you it happened really fast and like I think it actually surprisingly happens really fast with a lot of people it's just some people don't know how to like utilize it after it's happened or understand what to do with. Absolutely but why do you think it happens really fast with some people and not really fast? Like, some people can't get arrested. I mean, they try, they use it. They hire social media strategists

to do all these things, and literally they can't move the needle. And there are other people who just feel like it just kind of comes more easily to them. Like why? Yeah, well, there are a lot of contributing factors. For one, as we all know right now, like social media is very saturated too. It's like everyone in their dog wishes

that they could be like an Instagram model or something and just make money off sponsored content. But it is a little bit more difficult in the sense that there are so many people doing it now. There's, you know what I mean? You're talking about like, there's a billion people, or probably two billion people, using social media platforms, Instagram, or Facebook being the largest with two billion people using

it. So it's like, you got to think of the power that has the amount of information that goes on there. So getting back to the question, why do some people have success on it versus others? Right, fraction, why about fraction? A number of things, like, one, it's just uniqueness. Like, you have to have something unique now. Like, there's a few different ways.

Like, you're either doing things that are crazy and insane and causing people to look at you and be like, this is so dumb, but it's funny and I'll follow it anyways. Or like, they're just, they're so curious, right? Mm-hmm. So it's just like finding unique patterns now that are different from what everyone else has done. Traditional systems don't work anymore.

You can't just be a fitness model and just have your shirt off and be like, I'm gonna get a million followers. That doesn't work that way. Okay, but to that point though, let's call a spade a spade. Here you are, you have a million people following you. And when I went to scroll through your stuff, a lot of the pictures you have like, you know, you're

just showing your like amazing crazy abs, you know, and like you put like you peppered in with a nice cat photo, right? Because you want cats. I mean, the truth of the matter is like that does increase your numbers, right? But you're even if it's saturated, even the fitness or the abs or whatever is saturated, it's working for you. So you're doing it, right? Correct. And I mean, and I'm not saying that it doesn't work if you don't do that because obviously that what do we look for? Instagram is a very potential sap and it's a very visual app. So when you're the first thing you go on there is you want to see things that visually stimulate you. Absolutely. Would that be, you know, ass and boobs and whatever and like, yeah,

or abs and, you know, but it's these things that you like, you want to follow. It's like cutesy pets. It's all these things. So you got to understand what works on social media and almost find combinations of them. Right. So like I use like abs and cat and eyes and like figure out what your assets are

I guess visually and what you could do either talent wise video But figure out what that is and what makes you different and Addating combinations so you have the best recipe for for viral videos. There's a few things that go viral funny Obviously goes viral cute like and then we're talking animals baby laughing could be anything sexy right and then just informative style videos like in a sense that's like you're learning about things or something that's we're now that you've never seen before just something different and unique uh so what's the best way to do is like finding a combination of those and a lot of videos that went viral for me was combining sexy cute Things and making it engaging so I yeah, I'm showing my abs, but I'm also like adding in a cute fluffy cat

Jacob by the way shout out to Jacob. I love you man if you're listening Yeah, we doing the thing we doing it But we would add this combination right right? And just so funny, cute, and sexy. So it was like, one of my most viral videos I had 200 million views or whatever on Facebook. 200 million? Yeah, um, was, was, was, was working out with my cat. And it's like, nobody done that before.

So I was the first one to do that. Well, hold on, you really got 200 million views on one video. Yeah, yeah. Just, and that's brilliant. I cat working because people, the cat videos video well hold on you really got 200 million views on one video yeah yeah just and that's brilliant I cat working because people the cat videos do the best exactly so you're adding cat yeah and you're adding like working out to the combination and with your abs I mean and that's the sexy appeal right so you add all of them and it's funny because you're working out with the cat and at the end of it I'm like dabbing off my head because it's like with his tail and wearing them as like a scarf or a towel.

That's good. The combination. Yeah, so that wasn't that was like premeditated to figure out how like what combination and assets put together to make the video go viral. I mean, I've seen so many people try to recreate my video and all that. Have they really? Yeah. What kind of numbers did they have when they did it?

Well, I mean, like anything, when I started making my viral videos, I was hitting the trends. I was like trying to figure out what the trends are or creating the trends. And when you create the trends, you're on top of it. So it's like the first one of anything is always going to have the best results. And that's really what it was,

is like getting the best results. And a lot of people do try to recreate it. They'll get like decent numbers, but it's never gonna be like that one viral video. There's something just special about viral videos that sometimes you just can't even plan them though. It's just something happening. It just really, really worked.

And people loved it and they enjoyed it. And the magic of it allowed it to happen. The algorithms spread open and let your content be viewed by everyone. Where was that video first put? You put it on Instagram or where did you put it? Yeah, so I put it on Instagram and Facebook and it went viral on Facebook and then that blew up from there and it's like the amounts of interviews I did for that was insane. I was in every magazine.

I was on like, rate this minute to usual, all this stuff. And it's like from a viral video. Really, really a 15 second video working out with your cat. You know what I mean? Sometimes it baffles me because I'm like, this is the content we want to see. No, no, no, no, no, no, no, no, no. What I'm thinking is like, you've literally become

like insta famous because of a 15 second video that you did with your cat. Like you can't sometimes you can't plan for that. You can't plan for that. And I was growing before that. I should say it was, yeah I was growing but also people need to understand and like because Instagram is such a visual app,

they understand it's a powerful marketing platform. We don't use websites anymore. It's not like go to my website. Who cares? I don't give a shit about a website anymore. What's your Instagram? Yeah. That's a half percent true.

Yeah, and why? It's because it's nine blocks of exactly what you need to see. Who's this person? I just kind of want to peak and creep. You know what I mean? So it gives you the power to create your own perception of what you are. You know what I mean? So it gives you the power to create your own perception of what you are. You know what I mean? That's a powerful tool. Never mind a website now, but I don't want to read. Yeah. I want to be lazy. People are lazy. They're attention spans are lazy. So it's like,

even when you're like meeting someone, it's like it's not even their phone number anymore. Yeah, what's your Instagram? Can I? Can I? You know what I mean? It was 100% you can ID-end you you like I was making a joke the other day I'm like I think I get now more DMs and I do text messages like people That's like the now it's becoming the evolution of how people are like connecting and communicating Absolutely, it's so crazy and that's what's so powerful about it. So it's like The power of social media is using it as a tool to get to your next level or whatever you want to do with it.

But it's like that is such a crazy tool that people want to see that more than anything else now. So you have to keep in mind now how to utilize this tool. How am I going to create a very strong brand image of myself to use this platform to make me a stronger brand. Right? And it's like when people land on your page, it's like anything else. And when you dry past the sign, you have three seconds to grab their attention and have them

understand what your market or what your brand is. It's the same thing with Instagram. Even if you get a viral video and it goes back to your page, you still have to have a very strong brand and a clear message of who you are. When people come to my page They know within three three to five seconds if they're gonna follow me, you know, I mean, they're like yeah I love okay. I like this. Okay. I'm gonna follow or it's like no I

Already follow enough shirtless dudes I'm good. Whatever it is it could be a polarizing thought or not But the the fact of the matter is it's marketed well enough that if I, you know, it's set up that if I have another viral video or this or that, when people come to the page, they can make a quick decision to follow or not. You have to give people a reason to follow you

or you will not grow. And there's a few ways to grow, but the number one reason to grow is you have to have content that people want to share. If people want to share your content and want to talk about it and engage with it, then you will grow. If you're just making content that's subpar and that matches all the rest of saturated content out there, you're not exactly going to grow, are you? Because you're not going to stick out and be unique.

But then what happens when someone is just like, you know, like we were saying earlier, people love your abs, right? Like the ad pictures will always spike. People love the cat. Then let's say you wanna talk with something that's more serious, I thought even so much more serious, but more meaningful or more motivational.

And those numbers will dip, right? Because people you say don't really care so much about that. They want like the visual. So, how do you, so if somebody doesn't look like you, right? And they don't have a cat. What's your suggestion, basically? Yeah, absolutely.

And I mean, sometimes it'll work and sometimes it won't. Unfortunately, you can't like change things and be like, well, I want to be an astronaut. Well, first off, do you have the education? Are you in the right spot? You know, you're not going to be an astronaut. I'm not going to, you know, but you do have to have some type of asset or some type of creativity.

Are you a magician? I mean, there's tons of like cool things that you could do. Are you good at video editing? If you're good at video editing, you could damn well create anything, honestly. Are you good at acting or creating scripts or writing? Or like, you translate though on a social media platform.

Like if you're a good if you're An actor, right? Oh, I guess you're saying if you're like if you're an actor you can like do something like cute like like skits Yeah, and comedy goes very well Comedy is one of the ones that bodes very well on social media because people want to escape from reality Essentially they want to go on there not to think and it'll actually to but to just have a laugh or like See something that is visually pleasing to them. But yeah, it's all figuring out like what your asset is and what you think is unique to yourself

that you could perceive and market very well. I'm not saying that's like an easy answer all the time. That's obviously the hard question is what transitions onto this type of platform. It doesn't always work for Instagram, honestly. So you can't always have those expectations, but there's a lot where it does work, like I say like TikTok and Facebook and YouTube.

Okay. Obviously, it's huge, right? Are you on YouTube though? Yeah, I'm on YouTube as well. But you're not like, I'm not like, what's your following on YouTube? It's not. YouTube I haven't spent a lot of time on just because I am

focused on doing legitimate projects, and I am doing acting and all that stuff. Now, so that takes up a lot of time. But YouTube is a powerful platform. Why? Because you're commanding a more intelligent audience. And when I say that, and when you're branding yourself period, you could command the type of audience you want. So if you're going to post apps, or you're branding your self-period, you could command the type of audience you want.

So if you're gonna post apps, or you're gonna post it to us, you're gonna command that type of audience. So you gotta expect what they're gonna look for. So now if you post anything off-brand, it's obviously not gonna generate the type of engagement that you're hoping for. So you have to be,

what I mean by commanding an intelligent audience is create the content that you're hoping for. So you have to be, if what I mean by commanding an intelligent audience is like create the content that you really want to create, you don't get stuck in a, but it's just like finding ways to market it a little better. You don't get stuck in a position where you're only creating content just so you could go viral and then not have anything to transition that to or have a plan of transition. To change your brand, you know what I mean? So by what I mean by that is like my earlier videos, my first viral video was how to take your shirt off.

The most simplest message, so dumb. I took my shirt off 15 seconds, gained like 100 million views or something like that. And- How did you million views? Are you kidding me like that? I'm telling you because I was the first one to start doing this and I saw what social media is doing.

I was like, oh my god, this is so short. Yeah, because in a general, how did you do it that it was like that it can be handed this one? I just did a thing in the mirror, gave a little kiss and through the shirt at the phone, so like covered it and that was it. It was so simple. But the message was simple,

the message I was conveying was simple. And then she was like, I'm just like, I should have made views. Did you take off your shirt right now? No. There's so much, that's what I'm saying.

It's so saturated now. I know. Everyone does that now. How many years ago were we talking when you did that? Oh, that was like three or four years ago. Okay, that's not so crazy. No, that's not so long. But that tells you how much we've transitioned

in the years already. That tells you how much we've transitioned in the years already. That tells you how much content has now gone out there. Because everyone's like, oh, if he could do that, I could do that. But they're not getting that kind of viewership I can guarantee. No, but that's why it takes a certain jane a sé quoi to make things go. You can't control at all.

I didn't know it was going to go. I was just trying, I was using common sense. I was like, okay, sexy works. Oh, if you, if people see your eyes very clearly and you have nice blue eyes, or you know what I mean. So that's why I was playing with it. I was testing it and it like, you know. Well, you know what I find interesting,

and this is actually true. I think that sometimes people like, don't give enough credit to people who are like major influencers on social media because people think, oh, there's some stupid influencer. The truth of matter is a lot of the ones who are really, really big or that I know anyway, I'm not saying all of them, ones that I've met, they are extremely savvy and they are very, very strategic and they know exactly what they're doing and they are monet, very strategic, and they know exactly what they're doing, and they are monetizing it properly.

It's the actual business that, like you said, every nuance is counted. If your eyes are looking right versus left, if you're far away, close up, blue eyes, whatever, white shirt, that's like a different level, though. I'm saying it for someone who's like trying to like get a bigger number. Like let's say, and you're saying, these are all great things that you're telling us, like what we can do, right? But like at the end of the day, is it also like you say, like sometimes it's going to hit for people, and then it's what you do with it, but not everyone is going to hit. Like is that just like the the bad reality? Like if you're like, okay looking, and you're not like smoking hot with crazy

twelks, it has to be about. I'm saying, I'm saying like, okay,, and you're not like smoking hot with crazy tools. Well, it has to be about- I'm saying, I'm saying like, the least can be looking. Okay, I'm talking about for the number of stuff. Or if you don't have like a lover of an animal, you know, you're not a comedian, you can't make comedic videos. And if you're just like an average person trying to like get a following, it's not going to be so easy unless you have something to stand out is my point. Unfortunately, like, yeah, and it's one of those things that you, unless you really, really want it

and you pick something up, but the answer is like, what are you following on social media? What excites you? What makes you think that you could do that, you know what I mean? And that's the biggest thing. I, the reason why I did it was like, how the hell are all these like douchebags getting famous on Instagram?

And I'm saying you're stressing about cash for all my construction business that like the economy is like dropping out. And I'm like, fuck this, I'm gonna be the best damn douchebag I can on Instagram. That's the only freaking reason I did it. The only reason that I did it. And it worked.

And now I live in LA with sand and palm trees getting to be like an actor and all this stuff. I would do that. A thousand times over again if I knew that. And you're one big astute spags out there now. Hey, come on now. You're in the good group now, apparently, right? But I mean a lot of that, well, I've also like changed it to more of what I want to do.

It's just like stuns and skydiving and adding all these like fun things. I get to be a kid again, which is so cool. Right. But you're right. Like influencers, they are very smart and that all comes down to marketing. Yeah. You really have to understand marketing. You gotta want it.

It's, Instagram is just, or social media in general is just like any new business. You have to take your business, serious. You have to have a plan of action. You have to have what do you want to do with it? Right. Like any other business. Yeah, and it's like a big, exactly.

It's not any different. This is what I, this is exactly what I want to talk about. It's just like anything else in life. You could be an accountant, you could be, uh, doesn't matter what business marketing and any business, whatever you are doing. If you take it seriously and you put the effort into something, you're going to be successful. Does it matter if it's going to be on Instagram or somewhere offline? You know what I mean? The way I like to put it, it's like a big hungry baby. As soon as you birth it, you got to keep being this way. You know what I mean?

The same thing with social media getting back to if you want to grow. When you figure out what your plan is, you also have to have that content too. You can't be like, well this is what it's going to be. Right, it's constant. Yes, you have to treat it. It's very stressful. People don't understand it. It's actually a very hard business.

And the other thing is, anxiety, it's very anxiety-ridden because it's like you said, it's like, okay, now you have a following and it's like you have to constantly, yeah. Because you're aided. How, right? It's because like, how do you keep the, because you need to have fresh good content constantly

or else your numbers drop and then it's like, hmm, hmm, now what? Because if numbers drop, and then it's like, whoo, whoo. Now what? Because if that is your weight, main source of income, if you're monetizing it, like, you know, if you're good and you're monetizing it, which we'll get to in a second, then it's, you have to constantly be fresh. But then, I guess, the, and for someone like you, I mean, unless you're using it for other means, like, as a promotional means, where then, like, look at you.

Like, you're a good example. And this is why you are entrepreneurial. And like, you have other things that you're doing. You're an artist. I forgot that. That was the one thing I wanted to say. You're a great artist. And you're welcome.

And like, so, because of your social media platform, you got this TV show, right? You got to act. You got to, you basically got to promote your artwork. I mean, you're using it to promote all these ancillary businesses that you're making money off of too. Yeah, absolutely. And that's a great thing too.

And that's what I mean. Maybe I don't want to take my shirt off and I didn't want to do that, but I did what I thought would work and it gave me the following. So it gave me the ability to, yeah, like cool. I have a platform now to speak, you know what I mean? It's what I call it.

And it's once you have that platform, you could do other things, like put your artwork out there. I would have the ability to raise a lot of money for animal shelters and stuff like that. And you know, by adding, yeah, by doing these things. And- But you don't lose, I was going to say there's a catch 22, right? Because if you're not giving your audience what they want you to give them, then your numbers will dip anyway.

That's why I have to keep the shirtless pictures up. Yeah. I think it fits a fine balance. It's a balance. It is a balance because you can't lose what you gained it for. Right. Because then it's like, oh, and then he's just a sellout and that's not exactly what I was like looking for.

They're not looking to see your art exactly necessarily. Sometimes, yeah. I mean, maybe a little bit here or there, but. But you also gotta think too, it's like say you gain a million or a hundred thousand and like for a certain thing or 10. Or 10.

But like, you're never, not everyone's gonna always wanna follow you to the end or do this or whatever But you have to win them over with your personality your things your creativity You have to figure a way to drag them deeper into you than surface and if you could do that a lot of people will be Retained and follow you but maybe if it's only a hundred thousand even if you Only a lot of you Only a hundred thousand or whatever you know, but like, 100,000 for a lot for people is a lot for you, Mr. or Millian is not.

No, and by the way, for you for someone with 10 million, you're like, you're like, exactly. I'm nothing. I'm social media. I'm still not that there's some people that are really, really killing it. Oh, I know. But that's what I'm saying.

It's all relative, you know, it's all relative. And it's how bad that you want it, and how hard you're gonna work. And I found that people at work really hard, actually have like teams in place. And they're very like strategic about it. Yeah, I do a lot myself. I like write, create,

and do all my own content myself, which takes up a lot more time. But I'm more of an introvert, you know? But isn't that like a full-time job when it's at that place? I mean, I feel like- Full-time job, total. I feel at my little, my small little following, it's a full-time job when it's at that place? I mean, I feel at my little, my small little following, it's a full-time job. I feel like you're constantly, even at my thing,

I feel like I'm constantly having to post things and curate this. And when I go out places, I have to constantly take videos and pictures. And then I'm completely, I'm not even engaged in what I'm doing because I'm so concerned about the other stuff that's like It's like a vicious awful cycle, you know, it is and it's like how do you balance your life with Different content and well for me, I'm very like choosy about it

I'll have days where I'm just like ghost on it. Yeah, and I don't mind that like I really don't mind that But sometimes yeah, but you got to keep that engagement up. So it's just a healthy balance. And one thing I found too is even at my level, Instagram algorithms changed. So I gained a lot by my page. Like I started like five years older wherever they cut my engagement down on like half now.

So I'm like, whoa, I used to get like 50, 60,000 likes. Now I'm only getting like, you know, like 16 of 30,000 likes, now I'm only getting like, 20,000, like 16 of 30,000 likes. But the algorithm is a change at your, it changes at everybody, is that me too? It does, yeah. And then it becomes a whole, like, fight with the algorithm. It's a fight with the algorithm.

There's also little things that you could do too that I feel like I should have done and spent more time on. Like what? Which is like, and just engaging with your following. Like I found like, I get so much more comments and so much more people interested because I'm like, literally commenting back and like trying to write

and engage with them and respond and they love that. You know, for them, they're doing so much for you. It's the least that you could do for them and also they're giving you, you're like the attainable celebrity. Like big, big celebrities may not always talk to you, but you're like a type of person that you should, they should get a response out of it in a lot of ways. You're like an everyday person that just so happens to have a presence

or something like that. Until you really make it. Like, you know, a lot of people start on social media, just how they got discovered anywhere. Right. It's just another platform to get discovered on. But, I mean, to get back to the root of like how it could help the average person and like the average brand. It's just a lot of like, you really got to want it. You have to be

creating a strong brand on there. When people land on your page, they have to see who you are and understand it very quickly. It's got to be a clean, concise brand image. You have to make a lot of content. You gotta be posting at least once a day. You gotta be doing at least eight stories a day. You gotta be like. That's a lot of content. It's a lot of content.

So you gotta keep the page active so the algorithm knows to take that page. You have to be responding to comments. You have to be engaging on other people's pages. And this works together with all platforms, I don't care what it is. This is like the system you have to do. It is a full-time job, you have to always be working on it and creating new content, thinking of new ways to develop.

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So let's raise our nerds in unison. The sweet tangy, crunchy candy that's perfect for sharing. Nerds, shake things up! Shop now at nerdscandy.com I know you're straight. I know you're straight. We can know because you like you just said yourself like out of the blue, you're doing all this all this engagement and content creation. And yet still the algorithm cut your engagement, let's say, to half.

So even with all that, all that work and effort, you're still getting less engagement sometimes because the algorithm. So yeah, absolutely. And that's a scary thing. And that's why it's like, you can't base your whole life on it either. That's why I'm using it as a tool to get to my next level. Because who knows what happens Instagram, stock goes under because of information release again.

And then they have to shut down Instagram or something. Who knows? We don't have control over that. Absolutely. It's a very, very volatile industry. And people don't have control over that it's a very very volatile industry and people need to understand that it's like yay a lot of the younger generation now they're like what do they want to do the biggest thing that they say they want to do is be a youtuber so you got to really take that into context it's not a doctor anymore it's not this it's a they've camps now to like I

felt like on the news they have like have camps for kids to learn how to brand yourself on YouTube. That's exactly what it is a little absurd. It's like you're losing your- What are you teaching people? What do you teach them? I mean, us from being from Canada and all, our value system is a little different. But I don't know.

I think that you have to have something that's beside social media that you can stand on that is your own. Build another kind of trade or talent or like or build something from within you because you're like you're saying. Something a lot of real. Right. Because at the end of the day it's like a it's a platform where it is literally strangers who you're like you're earning for acceptance from. Yeah. I mean and keeping it in perspective of what it is.

Exactly. You know, like, that's what it is. Totally. And it's like, it's just figuring out where this digital life stops and your real life begins. Yeah. And it's like, and it's just changes so much. Like, it would be scary to base your entire life on this.

And people are getting lost in it. We're now addicted to our phones. Like we're so addicted. The screen time and the amount of times we open up these stupid apps to check them, it's just insane. What is your, like how much time do you spend on it? You say a day. Like I say, I try to like control it. There's days where I won't touch it that much, but it's just like, if I, if I did post, it's so critical for me within the first 10 minutes

and hour to be responding and making sure that post is getting the engagement needs to lift off. All those things are really important to keeping it going. But do you have people, what about all these pods that people have? They have a team of friends or people that they all help each other pump up their numbers, pump up their last Yeah, the the little engagement groups as they call it. Yeah, I think they're called engagement groups Yeah, and definitely I think it definitely helps honestly. I'm gonna be so

So transparent with you. I'm a little lazy with it like I have it for fun But that's not like my main focus now. Like, I like it and I love teaching people about it, but my goal isn't to have like a mid to 20 million followers. No, I'll have to present, I agree. I agree, I'm just like, of course not. If it works, yeah. You're being transferred, which by the way I like,

but yeah. So that's what I'm saying though, but I think we're both saying the same thing. It does work. It shouldn't be your only source of life. Exactly, it shouldn't be your only source. Yeah. And, and getting back to your question, it does work. What shouldn't be your only source of life. Exactly, it shouldn't be your only source. And getting back to your question, it does work.

What I'm saying is, my comment about being lazy about is, I could be part of these engagement groups and like commenting on their all their shit and stuff, but then I really would be on my phone way too much. I just, I don't like that feeling. I like to just be myself. I don't want people being mad because I didn't comment on their post and they're now, they're not gonna comment on my mind. You're just saying really good thing. I just to just be myself. I don't want people being mad because I didn't comment on their post and they're now they're not going to comment on

mine. I just live in my life. Yeah. But to your question, yes, they do help. I mean, a lot of it helps. And if you're trying to grow your page or you're trying to do social media, it does help to work with like-minded individuals, like any other business. So it's like how serious are you taking it? If you're supporting each other and actively collaborating so to speak, that's gonna help you, it's gonna help your content. And another big thing is just look at other pages

that you wanna aspire to be. And just try to follow them, see what they're doing, that's working. That's gonna give you so much information right now. Right. People all the time forget this, do your market comparison, or do your competitive analysis as they call it

in your business plan. Competitive analysis, competitive analysis, so freaking important. Before you step your foot into any business, understand the market and understand what your competitors are doing, because why the hell are you gonna try and reinvent the wheel?

It's so tough, it's all out there. You can learn anything on YouTube. That's so freaking crazy. So just like take the right time to research and figure out how it's gonna work. And basically use, I guess, social media to your advantage. I'm using it as a learning tool.

Yeah. Absolutely. I mean, that's all really good information. I mean, what else? I mean, we could talk about basically your show. Do you want to talk about monetizing it? Or is that like monetization?

I kind of did but oh yeah no. Just because you mentioned it. I do want to talk about that. Yes, please. Actually that'd be great. Go ahead, please. Yeah, sure. I just didn't know because you mentioned it.

I was like, I know, no, no. I did. I want to talk about it. Thank you for that's a whole other thing, you know. It's just like monetizing your. No, no, this is a big part of it. Working with brands. I mean, we'll just keep that to a simple.

No, don't keep it to a simple. You're right, I want you to talk more about that. I kind of had like a moment here where I was like, oh no, I'm probably going way too long on this and that's why I didn't say it so. Well, I think a lot, it's a thing that a lot of people aspire to do. Like, what would it be like to just live and post

and get paid just to be with a brand? Would you get paid a lot of, aspire to do, like, what would it be like to just live and post and get paid just to be with a brand? Well, you get paid a lot of it. How about this? Let's start with the beginnings. Okay? And if you're still transparent, do you have much to get? Do you get make a lot of money monetizing with a million people?

Yeah, you can. You can do decent. It depends on how aggressive you are again to pros and cons to monetization. Let's talk pros and cons. Pros, yeah, you can make money, you can work with brands, they can support your life, you can literally live just off Instagram, which I have. Right. Beautiful thing, beautiful thing. How are we talking six figures, seven figures. What were we talking? Yeah, I could you could easily do you know six figures. Yeah, like make make over a hundred grand Can you make over a million?

I would say like you'd have to have a very unique thing that you're doing to make over a million I don't know how many followers and like There's people like I'll throw a name out there like like say Laila Ponds or something like that. This is a girl who didn't have a lot started on Vine and now has like 30 million followers. This trick's making over a million easily. Where you can make the most on platform wise

is YouTube, I would say. If you're gonna do it, Instagram is a little different. Like you can do it decently and that's where I'm at You know, I'm like I don't mind doing what I do because it like supports what I really want to do and that's that's where I'm at And again, I've learned too. I've been around and I've like lost Hundreds of thousands of dollars. I've made hundreds of thousands of dollars But the one thing I've learned making money and not having money is like money doesn't matter as much to me anymore I'd rather do what I really want to do and having money is like, money doesn't matter as much to me anymore.

I'd rather do what I really wanna do and have money as a byproduct. And as long as I have enough money to like get, there I'm cool with that. So that's where I'm at. But yeah, YouTube is the strongest for sure. One reason why is just think of the attention span. You have what, like I say, like 10 to like 35 seconds

to keep people interested in a video on Instagram before they're like off on it or a photo. And you gotta hold the product or your swipe and YouTube you are now captivating a motherfucker for 10 goddamn minutes. Think of the power you can handle with that. Okay? And when you're talking, that's why people love podcasts too and they appreciate you because they're really learning a lot about you and they're taking the time to do that. You're not commanding the attention of a 25 minute podcast or something like that. Think of that power versus 15 seconds on Instagram.

Just balance that for a second. Not even close, not even close. So, but the reward with YouTube is much larger but also the input of work is so much larger because you have to create so much more content You have to really curate it. You have to like put a lot of videos. Now you're talking about a 15 second to 35 second video versus a Freak and 10 minute video to hit the algorithms, right? And it's got to be edited decently Came back to the monetization. You can make a lot more there. Why add revenues in brand deals? How do you make money on YouTube or on these places?

It just has to do with numbers. If you have eyes watching you and you have engagement, insert product now, done. The thing is, it's not a hugely regulated market because it's so new and they have been doing a lot of stuff with trying to regulate how much money these influencers are making and all this stuff. It's just so new, it's hard to regulate and it's hard to figure out what posts are worth and all that and it brands and all that are becoming a lot

smarter and how to do that. They used to pay a lot more now they're like oh we're not getting the ROI, return on investment that we thought we would or whatever The conversion isn't there. There's so many things to take into place, but the simplicity of it is Yeah, give me this I'll take a picture of it. I'll tag you. I'll do a swipe up and you get X amount of dollars It's really quite that simple versus like Now let's try to make this a long-term thing like I try to curate it to like let's do monthly deals so I'm not stressing about finding like ten brands yeah a month just to survive that's the difficult part and then also a lot of it is balancing if I post too much paid content will people start

to disengage with me like well every freaking post is like a paid thing now and start to like fade away from you. So you have to do a healthy balance of like, maybe not posting so much great content, but enough where you're making money. Right. And still having the ability to grow and engage with your audience. Keep coming back. You got plenty of space.

Oof, not how you would have done that. You like working with people you can rely on. Like USAA, who has helped guide the military community for the past 100 years. USAA, get a quote today. Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate for the all warm. All fuzzy, all self-care, zero self-doubt you. Grab a with love today. Vitamin water, zero sugar, nourish every you. Vitamin water is a registered trademark of glass O.

I have like anxiety just listening to all this stuff. I can't even say any from there today. Just anything about it, you know. But we're talking about, like there are brands that have become major massive brands by just doing advertising or promoting through influencers on social media. Like Fashion Nova. Oh, absolutely. Yes.

Fashion Nova was a no one, nothing brand, right? And then they started going after people like even knew that Fashion Nova men now, right? Yeah, this is Fashion Nova. See, you're a walking billboard you know. Yeah and it really works like that and from the influencers mind it's like oh so you're gonna pay me just to like throw some I got to wear clothes anyways and now I get to pick my clothes I could I always have fresh gear. Yeah. So it's like I'm well dressed all the time and yeah so it's like it's an easy no brainer, but now

We're talking about a brand that yeah like you say was literally not anything No, but they threw the power of influence or marketing last year I think they they were the number one fashion brand to be searched online purely just because of Instagram marketing Yeah, and that just shows you how powerful it is and the influence. And one thing that people ought to understand too is there's direct sales, which means like they post something and they're selling a product now versus marketing. And what the great thing about Instagram is

if you have the money and the marketing budget, you could really grow as a power on there. And what I say is like maybe you're not getting a bunch of sales from each individual post, but now everybody knows fashion over because they just see it on so many posts. So now the next time you think about purchasing, it may not be from that post directly you saw, but you're like, I'm going to search up this fashion over now. Absolutely. If you see, I think the numbers, if you see something six times or something, then you, then it, then something click and click in clicks in your brain to maybe be like a buy something.

Absolutely. And they do a really good job of that. There's a lot of brands though like that. There's Fashion Nova, like Fit T, is another one, like became a massive, massive, multi-million dollar brand from just giving it to influencers to promote, you know? Absolutely. And like, you're right.

Like, the direct market, go on. So they do the thing with this wipe up, right? Yeah. And it can convert to a sale right away. Yeah, it can convert to a sale right away. And there's just so much that they do from that branding. So it's like, or it's just like marketing by like, you're basically,

you're visually seeing it on somebody. Yeah, you're visually seeing something. So the biggest thing with, okay, so the best way to think about it is, why did people use celebrities from day one in any type of advertising? Because they're like, oh, I like them. I see them in that show or movie,

and I relate to them and, ha ha, I want to be like them and I'll buy that. It's the exact same thing with influencers. So it so it's like they see us wearing and it's relatable Except now we're even more relatable because we may actually engage back with them We like we're just Proceed a little more like an average person rather than someone on a TV star where you wouldn't expect a response But it's just like now. It's like you're seeing these guys like where it they're like oh and it looks so good and We're very good with how we take photos and all this stuff and it's like we make these now you're talking about like

Cutting their maybe cut in their price in half to because they're not having to pay for Photographer yes photographers and all some places to like shoot the best shoot like for the photographers and places to like shoot the shoot like Advertising they're basically saying to the influencer. We're gonna pay you But you could then that the onus is on new the influencer to make the make make the picture make the post look pretty and nice and subtle not look like it's like an advertisement Exactly, it's basically they're putting all the media spend and advertising like creativity on the influencer. Right. And then they have pressure. Yes. So instead of now, oh, we have to promote this one fashion over page. No, we have a hundred

feelers out there. Absolutely. Or hundreds of feelers out there. And all coming into this hub, so imagine the money. It's like way over six degrees of separation. Oh, yeah. It's like connected in so many different ways now rather than then worrying about like, let's make good content. Okay, let's hire models. And now where do we put it on our own page?

Yeah. We'll have it on everybody's page. Exactly. That's a huge difference. It's a hundred percent. And like you're right, they're saving so much time, energy, money, I trithfully like positions, like add people,

created people, because it's now gonna be like, we're just gonna pick these people and let them deal with all the other shit that we don't wanna deal with, you know? Which reminds me too, a big part of it, again, that works on social media, it's called subliminal messaging and sales. It's just like, okay, now you look at traditional ads

on a TV, it's like, oh, are you gonna buy pedigree? My dog loves pedigree, but you know what I mean? Now they have original thinkers. These are people that are growing their content by creating and curating their own content. So now it's like they're paying us to create it. And instead of like in your face, we're now making it comical, we're making it funny.

We're not exactly in your face about it, instead the bag is just sitting there and we're making a funny sketch and the bag happens to be there. Yeah, so it's like all these things make it less, more likely that people want to share that video because it's funny and not a commercial, a traditional ad, then if it was just a traditional ad, nobody wants to share that or watch that. That's exactly what it means,

so that's what makes it so powerful too. So I also think that like, and tell me what you think, that brands now are, like you said, because of the budget, they get more paying for their buck if they hire, if they get a thousand micro influencer. Yeah, totally. Versus spending money on like now one or two major influencers, right?

Yeah, absolutely. And that's a big thing too, is like they've cut some of the budgets down on that aspect. I still am fortunate to be paid to advertise a lot of that stuff, but there are a lot, like free clothes for them. Now, let's think of the cost on those clothes. Say it costs them like $10 to make a t-shirt and they're selling it for $30. But it's like, now, okay, order what you want. We won't pay you but you get free clothes.

They're still gonna say yes because they're like micro-influencers still. I get free clothes, right? I get free stuff, exactly. And then they've got fresh gear, but maybe what would be a $300 order cost to fashion only, like, okay, we gave them like 70 bucks. You know what I mean?

No, I'm not even. Yeah, not even. And they're like posting it. And the beautiful thing about Instagram is so much content is shared too So it's not just on their page. Yeah, it's like this hawker all posting a bikini that might also show up on this Page where it's like hawker and bikini pages are like whatever you know to mean our fashion pages men's fashion pages All these things my content gets shared on that all the time and then it comes back. Exactly.

I really like that look, where did you get that they come back, they tag it Instagram, and now you could shop right off of Instagram. Yeah, oh, I know. That's what you mean, which is even more powerful. It's just crazy. It's crazy. It's unbelievable. Everything's becoming more and more evolved.

As soon as you can just look at the page and look at the post and you'll be able to buy it. Like a chip in your brain or something. Oh, we're definitely getting there. We're so getting there. So scary. It's so beyond. Are there any other brands that you can think of that like are just like, they're another one like fashion over or fit to you like.

Oh, bangs been doing that. I'm sure everyone's. Oh, yeah, bang videos. Bang videos. They really hit the market hard and they have a ton of influencers. Man's scape is doing that. Man's scape is a lot with that too. So I think there's, I think there'd be more money

in the women's influencer stuff than men's, because beauty and passion. It really depends. I think females can make more money on social media. I really do, and I think they do. But it depends on the market, because a lot of times like I was just having this conversation this morning

if you're holding a picture in a bikini shot and most guys we're very simple thinking. We're like, oh, a hot girl in a picture. Do we actually buy it? Maybe the conversion isn't there. Whereas females shot more online and we'll particularly buy items. So anyways, that's a whole other thing to get into

is like how people actually buy and they type of market that they buy from and how it converts to the sales. No, this tells us, I mean, what off. I think if I like this, keep on going. I do want to take over here. You don't take up my time. That's what you're here taking up my time.

But everyone else is. Yeah. Okay, well, yeah, it definitely depends. So say mine, I have primarily a female market and I would like to say that I'm not going to buy I never know. I never know. Everyone else is. Yeah. Okay. Well, yeah, it definitely depends. So, say mine, I have primarily a female market. And I would say out of my men's market, half of them are gay and half of them are straight males.

So, say that's my market. I think that's a great market to have, honestly, because a lot of females shop online. The only thing is I can't advertise. A lot of things that females would buy. And that's what kills it for me. So like, make up products actually make a lot of money and they pay well, but I can't really advertise them. I don't wear makeup or do that.

But what would be such a great move, I would think, because let's say 75% is women on your page, they're like 60, whatever it is, right? It's 50. I would be like, that's, I would say that's a great opportunity with an untapped market right there. If you have all those women, yeah, maybe you can't do, like you're not gonna be wearing lipstick and nail polish,

but if you can think of a creative comedy sketch that you can then promote a female friendly brand like that, it's golden. Like you just basically like are now like exponentially making so much more money. And if a brand was smart, I would put that on you because a lot of times, I wanna say one more thing and then I'll let you talk.

A lot of times these brands, they go with these girls who have like 10 million people following them, those 10 million people fall are all like 99% men. And they're horny dudes that just want to see like like some boobs. I mean the reality is like that's your the money is gonna be completely wasted on that 10 million follower girl. Right. Right. The girl the 10 million followers versus going with someone like exactly like you which is like to me it's a no-brainer. I was a

head of marketing the one of these brands it would be what I would do in a second. And that's one of the conversations I had this morning with a brand too, because believe it or not, I was talking with the marketing director, the head of the marketing director with Manscape, because I was talking about doing a video that they just approved that they really loved the idea. I could tell it, it's funny.

It's the most aerodynamic balls in the game. So I'm going to skydive and trim my balls in the idea. I can tell it's funny. It's the most aerodynamic balls in the game. So I'm going to skydive and trim my balls in the air. And that's going to give me more speed. That's the actual video. So it's going to be funny. I'm going to shoot that this weekend. Are you serious? Yeah.

And they love my ideas because I'm very creative. I love making good, funny, original ideas. Like if I'm going to have people watch my stupid paid stuff, I hope to God that I'm doing a good enough job where they at least laugh at it and they support me because they're helping me. And I just wanna make sure the content's at least good. Are you really gonna be naked doing this?

How do you do it? No, no, no, no, no, no, no, no, no, no, no, no, no, I'm gonna go shirtless, so I'm gonna go shirtless and then like use the razor and shave my balls as I'm flying through the air. I'm gonna cut yourself and like, and do something bad to yourself? Oh no baby, these things are ergonomically designed

and not cut or nick. Shameless plug. No, but what I was saying is a lot of it is maybe my female following won't buy, say, the man's cape razor. But what's unique is that they may buy it for their man. So now I change my marketing perspective, right? And how I market it and be like, yo, no, I'm telling you, man, your girl's gonna really like this.

They're like, you know, make skits or things, like comedic skits that make the girl wanna be, oh my God, yeah, I wish my dude would just trim his nuts. Maybe I'd suck on his balls a little more, but so it's like, that's why it's like, okay, well, like let's make that like, let's make that happen. Let's make that a reality now. I find the way this video is going to go, like that video will get like a hundred million views at least.

Because that's a crazy, like, visual, right? They're actually going to do that because people are basically, they're going to be, like, sharing it because of the craziness and, like, fear factor of, like, doing that while that while you're like jumping out of skydiving. I know. Are you scared? I'm a little scared. I'm still a relatively new skydiver because I only have like 34 jumps or whatever, but yeah, I'm gonna do it. It's gonna be funny.

I think that I was gonna actually shave it though. I was gonna be closed and not doing it. I'm gonna see, I'm gonna see, like, I'm gonna see first off, like, you know, how hairy I am that day, and if I need a trim, and second off. No, but I'm gonna fly, I'm just, you know, I'm gonna see what happens,

but I hope you watch the video, because it's gonna be funny. That is gonna be funny, I'll watch it. Yeah, like, I'm not gonna say I'm gonna do a great job, but if I do do it, I think just for me personally, I'd wanna take a strip out at least and just be like I did something. You only have about 60 seconds of free fall time,

roughly maybe 50 seconds. So I gotta pull at 4000, well, yeah, I gotta pull at000 feet anyways. So I'm flying from 12,000 to 4,000 five. So within that I got about 50 seconds of free fall time to shave my balls. So you're not going to actually do it, but the funny thing is you could have fun trimming it and it depends on how good my camera guy gets close to me. Where's the camera guy going to be? I was going to ask, where is the other person going

to be? So he jumps up beside me. You work both real or like, yeah. Okay. Like, you have to have 200 jumps to wear like a camera equipment. I can't wear a camera yet. But I'm fortunate enough to know some really skilled skydivers and stuff like that. And I worked with Paris, being an influencer again, which gave me so much cool experiences. They really helped me get my A license. So I worked with Skydive Paris,

with Skydiving. And it'll come to me. Oh, stupid, the brand's stupid. They helped me with my rig, rentais and stuff like that, and they have a clothing line. Anyways, they're really cool guys, so they help me get that. And I know a lot of skydivers there that are really good at flying like camera flyers and stuff like that, so they should be able to.

They wear it on their helmets, they have some on their hands. And it's pretty good. I think it can give you like extra money for that, because that's like, that could be dangerous. I asked for a little bit more, yeah. Just in case I nicked my nuts. Yeah, I was gonna say it's like worth more than just like a couple thousand bucks, you know what I mean?

Yeah, exactly. So if you wanna see that, it's at Tre Beach Boy. It'll be, I'll post that in like next, probably next, not next week, but the week after. Okay, so tell people. We do, like, I'll probably do that one next week, that video. So next week. And then like, say I edited all myself and stuff,

so I'll cut it all together. Well, you let me know when that goes up. Yeah, totally. No, I'm serious, so that I can know for this podcast and stuff like that. Yeah, I think that would be hilarious. Hilarious. I was just thinking, I was like, how can I?

There's so many fun things. I love working with products. Here's the other thing. I just love working with products that are just, you can have a fun twist to them that are unique. And the cool thing with Manscapes is just I love their marketing approach. They're very smart with it. They made it fun. And that's what I'm saying. Comedy bodes well with social media. And that's why that product could work because you could literally laugh about trimming your nuts or whatever, you know, and just like, oh my god, is this

going to be ex-rated? Are they going to take down this podcast for us? I should have warned you. I like I could get real graphic, but I'm keeping it really clean. Yeah, you know what I'm saying? Not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not, not kind of works well. It's not like you're just saying, that's not for a reason, and that's not really a bad word. No, it's like. I don't like saying influence, either. It's like, that's what it's like.

It's terrible word, or whatever. Well, the word influencer is like so stupid and cheesy too. But here's the thing, and like you said, you alluded to it earlier, is like the ones with good following are very smart though. It even know they have to do stupid things. Right. I've seen guys on there.

There's like that one. There's one guy supreme patty just an idiot. The guy's putting lemon juice in his eyeballs and stuff. But the guys like got videos that are so dumb that people have to follow them because they just have to see what he's doing. They want to see what they're going to do next. Does that mean this young kid has to put lemon juice in his eyeballs the rest of his life?

No, but if he gains like frickin six or seven million friggin followers off of that, and he's making tons of money, fine, all the power to you, and he could do a normal life after that and still only be like, what, 25? I mean, like, don't leave out the rest with all his power. I mean, you have to judge. Yeah, actually, it's exactly. Because if they're making that choice, because they will then be able to do something

with that later on, you're right. They're not hurting anybody, except themselves. They're not hurting themselves. They're hurting themselves. And maybe they're always known as that. But I mean, if you're really smart, you can convert that. I don't like it when people send the wrong message.

For example, Logan Paul, when he went to Japan, and he made fun of the suicide and all that stuff. Oh, I didn't see that. Yeah, that wasn't a great situation. But as long as you're doing stupid things, but creating a positive message, it's a little scary because he has a very young audience. That's right, that's just being complete your response.

Yeah. And that's me. There's responsibility. And that's like, there is. I think with anything, when's just being very, you're just being completely irresponsible. Yeah. And that's me, I like it. There's responsibilities. And that's like, there is, I think with anything, when you have a platform, you have a responsibility to at least, you know, tell people don't try this at home at least, or, you know, like, don't do anything that's so negative, or like, teaching people bad things. Speaking of which, don't skydive and shave your nuts at home, ladies and gentlemen, I'm trained. Yes, exactly.

34 times, you people are jobs, which is like nothing in the skydive room shave your nuts at home. Yeah. And I'm trained. Yes, exactly. 34 times. 34 jobs, which is like nothing in the skydive room. It's actually zero. I mean, you're basically like an amateur, like me. But anyway, but that's a whole other story. But yeah, no, I totally agree. And like, but you're right, like, conveying, like, having some responsibility to convey

some type of positive message at some point. Right. Like, even like, I point lemon juice in his eyes or whoever that person is that you're talking about. Yeah. He's doing it to himself. He's not like hurting the world though, you know what I mean? Or he's not like giving a message to kids except basically telling kids like maybe if you

do this to your eyes and maybe you too could be famous. I mean $1.00 but you know other than that it's definitely. I will say one thing just really briefly definitely check out the TikTok app though. If you are listening to this podcast and you're really interested in growing, that app is growing so fast. I just got on there a month and a half going on, already at 30,000.

And it's not because of model and abs and all this crap. I'm seeing the weirdest stuff going there. It's just a fun app where you can literally be yourself. It's very unpretentious, unlike Instagram where it's like gotta be polished and pursued. This is just a new, fun thing and they have these fun challenges. It's really cool for kids. They're very strict on the guidelines, so you can't have like profanity and like guns

and all this stuff. So it's just like a fun thing. You're being sponsored by TikTok? I'm actually not. And I'm mad because I do like a lot of gun training videos and like stunt stuff and they took down a lot of my videos Actually, but I'm just saying that because yeah, I like them because they're like it's it's something where the like the average person Like we were talking about or even like whoever you are just a good spirited person because everyone deserves equal opportunity Right, yeah, and it's just an app that's like providing that right now.

Good thing, yeah. That's what I want to say about it. And I actually grew through, it's a fun app. Like you said, people have fun on it. There's some kind of, the people are doing like fun things on there. Like, they're singing, they're dancing, it's like a... It's harmless stuff and it's like, maybe they're swearing. I'll say there's a little bit of swearing,

but it's like, it's not that bad. But I would say it's something that you could have comfort in your kids going on versus Instagram, where it's all booty cheeks and this and that. Right, right, right. It's just a different thing, where it's like, it's just fun and creative, and it's inspiring people literally to just have fun on there, and do fun things,

and you could grow on it, you know, from just doing the challenges. Well, you seem like a fun guy, and how do people find you when they want to look at your You know your skydiving with And your ball chasing Hey, that's gonna be an awesome video. Um, well, yeah mine is a at-trave Beachboy T-R-A-V Beachboy Um, and that again like when I came up with that name was a manifestation is like going back to like the premise of your podcast. I was like, I one day I want to live by the beach and right now I live in Canada,

Emmett and Alberta and it's snowing and it's minus three degrees. So I'll see it outside. How do I do that? And it like, but yeah, I didn't even think about that. So I just subconsciously trapped Beachboy and now I live by the beach and it's really, it's just really, really cool. So it just tells you that like if you put a goal in your mind and you manifest it, it'll come true.

You just got to put the work and effort into it. It'll happen. But yeah, you can check me out there. I'm gonna be on Ultimate Tag when it comes out in January I believe or after the Super Bowl. Yeah, I'm on like Facebook all that. It's all the same at Tra Beach Boy. And yeah, just having fun with life

and hopefully inspiring people. I hope this gave some people an understanding of how difficult social media is and if they are gonna take, go that route that be sure to work. You still gotta work really hard because it's like any other business, especially now. It's not like back in the day

where it was so easy to get a viral video and you grow and you're the yodeling kid and now you're big. You know, you have to be like, you still have to understand it. You really have to understand it to make money on it. Or just grab a cat or a dog and do a workout with them and do the little towel. It never hurts.

Yeah. I actually wrote a book on it called Time to Shine, which it's probably like three years old now, but it was like on Amazon and it was like, I wrote it just specifically because that's so many questions about how you grew. Amazing. We maybe come back on and talk about the book.

Yeah, for sure. And talk about your other viral videos. That was actually much even, okay, we should have the wrap it up. It's been like forever. So thank you Travis. It's awesome. other viral videos. That was actually much even, okay, we should with the rapid, that was been like forever. So thank you Travis, who's awesome, you're great. Thank you for all that information. People can follow him, go watch his viral videos, and wish him luck when he goes and skydives

to do the unthinkable. I hope not to nick my goodies. Thanks Travis. Thank you. Bye. Bye. I hope you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self-improvement

podcast network. Okay, so I want to tell you a little bit about my show. We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me? I'm gonna go ahead and share some of the reviews of the show so you can believe my listeners. I have been a long time fan of Heather's, no matter what phase of life I find myself in, Heather seems to always have the perfect gems of wisdom

that not only inspire, but motivate me into action. Her experience and personality are unmatched and I love her go getter attitude. This show has become a staple in my life. I recommend it to anyone looking to elevate their confidence and reach that next level. Thank you! I recently got to hear Heather at a live podcast taping with her and Tracy Hayes and I immediately subscribe to this podcast. It has not disappointed and I cannot wait to listen to as many as I can as quick as I can. Thank you Heather for helping us build confidence and bring so much value to the space.

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