Habits and Hustle - Episode 36: Drew Hanlen – The NBA’S Best Performance Coach & CEO of Pure Sweat Basketball

Episode Date: November 5, 2019

Drew Hanlen is an NBA Skills Coach & Consultant that counts NBA stars Joel Embiid, Bradley Beal, Zach LaVine, Jordan Clarkson, RJ Barrett, and countless others as full-time clients. He’s the CEO of Pure Sweat basketball and is only 30 years young! The story of how he’s become an NBA favorite in the one-on-one training world is remarkable and his obsession with efficiency and craft is inspiring. He also talks about his unconventional way of getting paid from his clients. Youtube Video of This Episode Drew’s Instagram ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Vitamin water is a registered trademark of glass O. Welcome to the Habits and Hustle Podcast. A podcast that uncovers the rituals, unspoken habits and mindsets of extraordinary people. A podcast powered by habit nest. Now here's your host, Jennifer Cohen. So today on Habits and Hustle, we have Drew Hanlon, who is an MBA skills coach and probably the best,

one of the best in the world, if not the best in the world. For those of you who need to understand more about what exactly like me, what is a skills coach do versus a strength and conditioning coach? Yeah, so basically there's on-court and off-court. So, strength and conditioning coach is somebody that focuses on kind of building muscle mass or building kind of performance movements in routine. So, those are the people that are helping you jump higher, run faster, accelerate, decelerate, basically managing your body. For me, I'm managing your game.

So I'm the one that's helping players learn how to shoot, learn how to dribble, learn how to do different moves. And then also I do an analytical and strategic component, which is like the video work so that we can make adjustments throughout the season. So pre-game scouting reports basically saying, hey, this is what you have to look out for for this team on this certain night. And then after the game, providing them with video,

just to say, hey, here are the things that we could have done better, so that they constantly progress throughout the season, so that they're at their best when they need to be at their best when it comes to playoff time. So you're a really interesting cat to me because people have been telling me about you for a while

and I'm really happy, that's why I'm even extra happy that you're here, but you started your business, your business is called Pure Sweat and you started training NBA athletes at 17 years old. So how did you know at such a young age, you were by the way at baseball a basketball player yourself? So how did you even start a business so young and have the wear with all to even know that it had legs like that? So it was actually funny how I started so When I was in high school, I got a car that had a lot of miles on it

that had a lot of miles on it, 180,000 miles, and it wouldn't start if it had rained a day before or snowing. I was from St. Louis, so obviously that could be an issue during the winter. I remember that I would always, when I was on dates, I'd almost leave my car running because I was like, I don't want to have to go out and jump start the car and whatever. I was like, you know what, I need to get a job that can buy me a new car. And so that's what kind of made me want to go into, you know, any kind of feel that brought me in enough income to buy a new car. And I was one of those guys that I was an entrepreneur when I was young. I was doing lemonade stands and instead of charging a quarter, I would charge 30 cents. I knew that, give me 50 cents. And you're not going to ask a little kid for two dimes back. And I did the grass cutting where I would bring my friends on. I'd run door to door, knock me 50 cents, and you're not gonna ask a little kid for two dimes back. And I did the grass cutting where I would bring my friends on.

I'd run door to door, knock on the door, and convince my friends, hey, you guys cut, you trim, and I'm gonna be the one that gets us the next person so that we can constantly just go. They're doing the work, I'm doing the kind of sales. We do shoveling snow until the point where we shoveled so much snow, we bought a snow blower machine to make it faster.

So I was a young entrepreneur. So then when it came time to get a new car, I was like, all right, now I can't just do the kind of hustling door to door stuff anymore. So I saw that there were referees. They were looking for referees at this local facility and they were paying $18 an hour. So I was like, $18 an hour as a 16, 17 year old.

That's like a million dollars. You don't, you know, 16, 17 year old. That's like a million dollars. You know what I mean? And so I showed up to the facility and said, hey, I'd like to apply. They said, well, the guy that you have to apply for, Matt Brobex's name is not in right now. And I said, okay, can I have his contact information?

They said, perfect. Can you even note? So I emailed him, didn't get a response. I called him, left a message, didn't get a response. So I showed back up to the facility. And I was like, hey, his Matt Brobeckin, they said, no, he's not, they said, you know, he's not in. I said, where is his office at? They said downstairs. Well, being naive to kind of how the business world works and just simple etiquette. His door was unlocked, his office door. So I opened it up, went in, I took one of his sticky notes and wrote a note,

hey, I know you got my email and voice mail is calling me. So, a couple, maybe like 15, 20 minutes later, he had called me and said, hey, sorry, I was out for lunch, like, why do you want this referee in job? So bad, I said, $18 an hour, he said, well, let's find a time where we can meet. I said, well, you're extra office right now,

so I'll see you soon. And I just went up to the facility. So, he gives like, listen, I've never seen somebody so persistent, but you have to have like, referee license, like, have facility. So he was like, listen, I've never seen somebody so persistent, but you have to have like referee license. Like have you done any of your like, you know, officiating camps and this and that, I said, I promise you I'm a basketball player.

I can do a better job than the refs that like are screwing me over on the daily. And he was like, he started laughing, but he was like, that's not good enough. You have to have like some certificates. I was like, man, he's like, well, I do want it so bad. I said, 18 bucks an hour.

He said, listen, my son's tired of listening to me, coach him, why don't you coach my son's team? And I was kind of like, what is that help me? It doesn't help me get my car. And he was like, I'll give you 18 bucks an hour. So I was like, no longer am I a referee. I'm a coach now, like all in, I'm a coach. And then through coaching his son's team,

I started having access to the facility. And so there was two games going on in the two courts, and I was on the third court, and I was working my butt off. And I was known around the area as like the hardest worker. And so one of the parents, George Baker from court two, came over to me, and I always hands on my knees, drippings, wet, bent over.

He came over and like literally scared me, put his arm around me. I kind of jumped a little bit and looked back and he was like, listen, I've never seen somebody work so hard. He's like, can I pay you 20 hours to put my son through that exact same workout? And I was like, no longer in my coach, I got a $2 pay raise now I'm a trainer. So it literally happened just because I was working really hard. And then I started training kids and I saw how bringing them success brought them happiness. And and then I started actually studying the, you know, the craft of training.

Because at that point, all I was doing is I was obsessed with Michael Jordan. So what I would do is I would use VHS tapes. This is what ever since I was really, really young,, when I was younger, I put VHS tapes. I'd record the game. Whatever Michael did the night before, I went and practiced that in the driveway the day after. Well, this was passed when Michael Jordan was still in the game. So, like, YouTube was starting to kind of come around.

And there were some sites that would post some clips of games. But what I would do is I would just get my hands on as much footage as possible. And study the game. I would write down everything and just start kind of training kids. And one of the kids, as I started training locally, Brad Biel, he was 13 years old, I was 17 years old. I started working him out.

He saw a big jump in his game. Now he had grown a couple inches. He had always been a hard worker. You know, his mom and him had been in the gym forever. But you were a kid, that's what's so amazing been in the gym forever. But you were a kid. That's what's so amazing to me. You were still a kid. Yeah, but for me, it was always like, I always look at this

and it comes from my family is always big on. The more people you help, the more you help yourself. And so I was like, if I can just impact people's games, then I can impact their lives, which ultimately impact my life. And so he was 13 and you were 17. Oh, 17. He saw, he lifted with his brothers,

grew a few inches, perfect storm, but he went from average in like nine points of game as a freshman to after that summer to 24 points of game as a sophomore. He went from like unranked to ranked, and as his career took off, my career took off alongside, and we talked about it all the time,

we give each other so much credit, but like we just grew together and from there, whenever you get crazy results like that, everyone else in the area wants to follow, then it becomes a midwestern thing and then it becomes a kind of all around the nation, the top high school players were like, what are you guys doing? We want some of that action and then I found myself working out NBA players and top college players and top high school prospects when I was freshman, sophomore year in college and everything else is kind of just word of mouth spread

and one client leads them next. And now it's fortunate enough that it's kind of mainstream now where top players seek me out and I'm fortunate enough to be able to help them. So who does, do the players hire you or do the teams hire you? It's mainly players. I prefer it that way because if a player comes to me

and seeks something, then their willingness to learn is just a different kind of buy-in. Because you need buy-in, you need trust, and those things take time. The trust takes a long time. But if they come with an open mind and they really are craving improvement, that's when you can get insane results in a short period of time. It's when they come and they're like, feel like they're forced, feel like they're dragged

there by their team or their agent or their parents or whatever, that's when you don't have that same level of buy-in. It's hard to get the trust because they're always skeptical that they're there for somebody else's agenda. Right, right, right. For me, I try to just, I don't ever that same level of buy-in. It's hard to get the trust because they're always skeptical that they're there for somebody else's agenda. Right, right, right. For me, I try to just, I don't ever seek players out. I let them come to me because when that happens, they have this openness to them. And then once you get in the gym with them, you see if you're a good fit or not a good

fit. And if you are a good fit, you can get crazy amount of results. Like how do you, okay? So you're one person, I know you have a business, and you told me before, how many people have worked for you though. So we've fluctuated for a bunch, but like 72 people were under the brand at like capacity,

which means some independent contractors, some full-time employees. Now we have trainers all over the world. But people want you, I'm sure. So when an NBA All-Star calls, they're calling to have you, they're not calling to have probably someone who works with you, right? Kind of, yeah. It's got to the point now, it's actually really cool where now I have four or five other

NBA trainers under me that, you know, we've kind of mentored and grown and they've learned and they use the same curriculum. So now there are other NBA players that seek out some of the other Pierce Wet trainers, which is really cool for me from a mentoring standpoint. But yes, the guys that reach out for me definitely are like, hey, we want hands-on, one-on-one attention for you. And so what I have to do is I just have to find guys that really fit, like I'm gonna spend a ton of amount of time with them. So I have to make sure they're good people first and foremost, and then make sure that they're willingness to learn. Because I don't want wanna be one of those guys that just slapped guys names on the resume

and takes credit for all the hard work that they've put in before me. I just, I always evaluate how I've done with a certain player on where were they when I met them? Where are they now and what gap did we take them? You know what I mean? Exactly, what a performance gap. I think that that's where a lot of my industry struggles

with is the false promoting. We live in an Instagram era where if you go to a club and you see us celebrity, you take a picture with them and your caption might be like, great night out with Kevin Hart and you're like, you don't know Kevin Hart. Well, it's the same thing in my industry. There's a lot of players that'll go in a gym and the trainers will take pictures with them

and now the whole public is fooled into thinking that they actually work with them. And so for me, I try to really just say, these are the guys I rock with. These are the guys that have actually helped. These are the guys that I'm pouring my heart and soul into. These are the guys that are also working their butts off because I'm a big believer that trainers don't make players, players make players, because they're the ultimate ones putting in the work and stuff like that. But we're like the GPS.

My job is to say, hey, where do you want to go? Boom, we punch in that location. And my job is direct them on the fastest path possible. And if they get off the course, my job is to redirect them so that they stay on course. And speed is really what they're paying me for, because the faster I can get them better, then the earlier they can get paid and the way the MBA contracts work,

the earlier in your career you have a big contract, then kind of the incremental raises go up. And so it has crazy how the process works, but I'm one of those guys that's super obsessed. I look at analytics, I look at film, I'm constantly breaking down stuff, I've hired two full-time videographers to film every workout so that I can go watch, rewatch, or go stuff. No, I know, that's what's amazing. I was going to ask you about that. So what is your process of what makes you, besides your obvious work ethic, which is obvious, what are the actual like line by line things that you do to be so good, to then be able to like take these people who are ready all-star players to the next level.

So the weird thing is when it started out, I was like, all right, I've gotta be obsessed with kind of learning the game. I was so young that I knew that there were gonna be a lot of people that for lack of a better word, shit on me because I was young, and said, hey, listen, you don't have that experience. And so I had to make up for that experience by kind of like really going deep in the

teaching. Because I knew that I could never say, how I've been a MBA coach for 25 years or I've trained people for 25, I couldn't do that. I can't make up time. But what I can do is make up knowledge. And so I've watched every single made field goal from the last eight MBA seasons, which comes down to basically over a million possessions. It's like 1.1 million possessions.

We were doing that one day for a story where like, I wanna know how much basketball, like footage I've actually watched, and that was just stuff that we know. That doesn't count all the other stuff. So 1.1 million possessions of a basketball game. My God. I have a curriculum that's like 2,800 pages.

So how many hours are we talking? Like how many hours do you think that you've actually I couldn't even put a number on that like I really couldn't because you still daily watch video. Yeah during the season I watch it on video you said you still have it do you have two videographers what following around so do then take all that video and then rewatch it so basically if you're trained for eight hours are you think going home and watching eight hours? Now it's got to the point where I've had people that help me with the process of making me

more efficient and effective. You know, I'm not going and watching a whole workout again when they're walking back from the basket. I'll do it. I'll have them trim the fat. And then I'll watch the substance. You know what I mean? Same thing in games.

Now with technology, there's different programs where instead of having to watch a full game, you know, where you're watching media time outs and all this kind of stuff, you can trim it down to, all right, well, they were walking the ball at the court, that gets cut out. And so you can watch a full game in maybe 30 minutes.

So it's now with technology, it makes my job, I'm so much more efficient and effective with my time. But I mean, I do, if I'm at a game, what for a client, I'm there four hours before the game, I'm so much more efficient and effective with my time. But I mean, I do, if I'm at a game, what for a client? I'm there four hours before the game. I'm filming their workouts. I'm analyzing if there's anything that, you know, is going on because most of the time the reason I'm at that game is because they brought me there because there's some issue that's going on that we're trying to fix. Then I watch the game live, take notes throughout the game. Then afterwards, I'll go break down

that game for them and go over it with them. So, I mean, it's a long process, but I feel like it's the best process to get the best results. And that's all that matters to me. Well, how many, I mean, how many clients can you actually even have at a time, if it's such a time, because you're basically like, you're not basically making money

when you sleep. Like, I know you do have a bigger team now so you can make something of that, but you are basically putting in the hour that you're actually having to make the money from. So how many clients can you have at one given time? Kind of. So I have an app, an iPhone app that's available, basically giving all those same processes

and strategic kind of workouts. I have an app available for kids and youth players and professional players on. And then I have a consulting like side for the coaches and trainers. And we just released our first course. We're building out the first ever basketball like online university. So we do have stuff that's mailbox money oriented. But for me, I have 14 clients for their full time, like, for the service. And then I'll have, I mean, 50, 60, 70 NBA players that scatter through the gym, but they're not my clients.

You know, they're guys that just happen to be in LA or happen to be in New York or whatever. So, but I have 14 guys I rock with. So that means like, okay, so we're gonna get to all the other stuff in a second, but I'm like fascinated by this. So 14 people, how many hours, someone hires you, like let's say I said, okay Drew, can I hire you to help me with my dribble?

How many hours are you gonna help? How long is the program? I know is it, do I sign up for like three months, three weeks? No, it's such a relationship business. Like the way I do things is, I first off, I tell them to pay me whatever they think, it's worth

whenever they want. So you have no fee. No fee, it's like literally they just write me a check whenever they want to say thank you. And that could be any time. Most of the time we do it after the summer where my birthday's in September. So it's like a birthday.

Me too, what day? September 28th. Okay, I'm like the 16th. Yep, so normally we do it around that. But yeah, I'm a results based- Driven person. Person, yeah. And also, but wasting.

And so then like if someone, if you bring on a new client, they just pay you whenever they want or- Or whenever they want. So like it can go like a year and you just never see like- I've had guys, I've had guys go multiple years where they literally don't pay anything because it's either, you know, you're talking about guys that are making millions and millions of dollars. And a lot of times they're pulled in so many different ways.

And so for me, one of the biggest issues that I see with my clients is how much financial pressure they have from every other individual in their life. You know, whether it's their family asking for little things that build up to big things, whether it's friends that now assume that every dinner that they go to, that they, you know, that they have to pay, et cetera, et cetera. And so I never want money to come in between us.

And so I don't ever want to invoice somebody. I don't ever want to put a dollar figure. What I really want to do is at the end of their career, I want them to say thank you so much for helping me get the best out of my career. And financially, it always works out. Right, so you have been paid by a couple of people at least by now. All of the guys are pay me.

But, yeah, when I first started, I remember like I remember when I first started training, my first NBA guy was David Lee, and I remember he kept asking me, hey, man, invoice me, invoice me, invoice me, and I was like, we'll figure it out, we'll figure it out, because I didn't even know what to charge an NBA guy when I was that young, you know?

And he was very adamant on paying me, but I just never gave it to him. So then the summer goes by and they're all seasoned. And then the next summer starts and I hadn't collected anything because he had asked me, but then it just kind of went back. And then I remember I was in San Francisco because he's playing with the Golden State Warriors one day and he came out and threw a lot of cash on me. And was like, bro, I forgot to pay you last summer and here's this stuff like,

and I remember as a kid, I was like, I'm not gonna say that, just out of privacy for him, but it was a lot more than I had ever got paid before. And it was more so the appreciation that matters to me. And it's weird, but like, I have on my phone, I have text messages that are screenshot from like, when guys will get drafted, you know, they might send me a text message

3 a.m. on their draft and I have to be like, we did it, bro. And I always immediately replied, no, you did it, but like the fact that they even think that I was able to help them achieve what they want to achieve, that's more important than any dollar figure for me. And I think that the weird thing in the culture that we live in is everyone so obsessed with how they can benefit from the situation or how they can make money out of everything. And so

I'm not like that. I grew up, we weren't broke, but we weren't well off. And but we lived the quality of life that was way above a lot of my friends that didn't have. You know, like, we were one of those people that, like, we might have Abercrombie back when that was popping, but it might be from a garage sale. And, but we didn't care. Like, it didn't matter to us, or we didn't need the name, like, we just, we needed a basketball shoes,

and we needed to be able to go to the gym. And, my parents just raised me in a way that, like, we run a work from New Jersey right now in Haiti. I have a little sister from Haiti. Wow. Maloo, that's now 13 years old. And she has, like they didn't think she was gonna be able to walk her talk.

She can walk now and she's way past where they thought life expectancy wise. They thought she might not see her second birthday. And so just being in that, you look at a water problem in New York City, is that you have to choose between waters that are like $2 or $4 or $6 or $8, or you go to a nightclub and it's like $15

for about a water, whereas a water problem in Haiti is if we drink this water, we might get sick. There's different problems, you know what I mean? And so I'm big on like stress versus struggle. Like a lot of people look at like, I'm not making enough money or I'm not, it's like, trust me. You know, one of the things my grandma used to always say was, you're never going to have everything you want, but you'll always have more than you need. And so when you look at the stresses that most people stress out about and waste so much energy and time on, stuff that really doesn't matter.

You're not going to stress about it three months from now, especially three years from now. The real struggle is the only things that ever should even your mind should ever pay attention to, because those are things that are going to be there forever. Yeah. You know, so I never worry about that stuff, and it always works out. It's weird how all these people that chase money instead of chasing, helping people improve, those people might win in

the short term, but they sell themselves out and then the longer they're gone. That's so true. There's no longevity or not at all. Yeah, that's actually very true. So walk me through what would it be like, let's just stay with the dribbling because it's easy. So if I needed help with dribbling, what would you, so you'd look at obviously video, and then how does your brain like figure out and work on how to make that better? Like give me a couple.

Reverse engineer, that's like the word I use all the time. Reverse engineer, so what I'll do is I'll look at the problem and I'll say okay, I'll identify the problem. Then what I'll do is I'll find solutions for that problem and I have a long list of them because not every solution works for every player

and then it just goes down a process. So I'll say, okay, so say you were having trouble with your control of your dribble, if we're using your analogy, then the first thing I would do is I'd say, okay, here's a drill that has fixed a different kind of mind that's worked and you try that out.

If that's not working, the first thing that I have to do is I can't lose you mentally because as soon as you get frustrated, you're not gonna be open to learning. So what I'll say is, hey, listen, that works out great. Now you're doing this better, but you're not doing this. Really, they might not be doing anything better, but I have to keep them motivated to say, hey, listen, the drill I gave you, that was step one, because I don't know where I... So how do you be step 10 that they get it, but you can't lose them. So how do you keep them motivated?

What's that tip? It's more so the mental side of so much. Right. Nowadays, as much film as I study, I read so much underpression. I read so much on mindset. I read so much. Like all these books because I need to know how to keep these guys

not only motivated, but also open to learning, which is hard because the frustration kicks in quick. And so what I do a lot of times is being able to pivot is in my opinion, besides the knowledge that I've accumulated throughout my time of studying the game, picking brains and stuff like that, of the high basketball IQ, is literally the ability to pivot. And what I mean by that is, most people stick on something because they're so, it's almost like an ego thing where they're so sure that their solution is gonna work that if it's not working, they're like,

yo, you're just not doing it right. And it becomes a negative. Whereas for me, it might be something like, say, dribbling, I'll say, all right, do this. Okay, perfect. Now we got step one, now we go to step two. All right, so step two is this. Really what I'm doing is step one wasn't working,

but I'm just convincing them that step two was all along the plan. And then we do step two, okay, listen, now we've got this, but you notice this? Yeah, yeah, notice that because now the buy-in is they're feeling what I'm seeing. And so once they see that we're on the same page, then they can start figuring it out and then eventually there's that aha moment. And that's what I live for is the aha moment. Because once they have that aha moment, now they know that that process was all to get to the result. And it really doesn't matter if it goes from, you know, step one to step five to step four,

to, you know, like, but it's a constant game of, how do we keep them positive and motivated and open to learning? Wow, challenging them so much mentally, emotionally, and physically that when the game time comes, there's nothing that can rattle them. Bideman Water just dropped a new zero sugar flavor called with love. The game time comes, there's the most important thing to do.

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its own, but you can do anything physically if you have the right mindset and keeping yourself focused. So, name, who would you say that you've worked with who has had amazing focus, amazing work ethic and just exactly what we're talking about? Yeah, so it's crazy. So I've worked with so many players, but the guys that I stick with are all the guys that do that.

So like people are always like, who's your heart is working? I'm like, if they're still with me, it's because they still get. It's because they work hard. Like there's been a ton of guys, NBA All-Stars that have kicked out of the gym or and the people around me, my team is like,

oh my God, you know how much marketing like that person would have brought to you. And I'm like, I don't care because I can't stand being in the gym with somebody that doesn't love basketball, that doesn't crave getting results, et cetera. So, I mean, there's, and there's different guys. So here's what I'll say, like, you have guys like Zachlvene is a guy

that's won two dunk contest championships. I think it'll be an all-star this year. He barely played at UCLA, entered the draft, people were literally criticizing him. They're like, why is he going in the NBA? So early, he's gonna end up in the G league, you know, the developmental league for the NBA. And now he's a guy that averaged 24 points

of game last year, killed it. His dad was an NFL player. And the work I said he does with his dad are insane. And that's where I fell in love with him for it. Before we had ever even worked, I had done my research. And they're doing stuff that no one else is doing from the physical side. And then you look and he's got a 47, 48 inch vertical

and you're going, that's all because him and his dad put in so much work. Like what, what are they doing? I mean, you're talking about like 100 yard, one leg jumps, like, and then go backwards and then do sand pits and their whole backyard, they turn into a compound so that he could just work out. But like most people when they think of lifting,

they might go into a gym and they might do a few like, you know, bench press and do stuff that makes their body look better, but theirs was so much performance driven. You got guys like Brad Beale, who before he went to Florida, we did a hundred hours of basketball training in one month. It was like our thing, like let's get to 100 hours, but people just don't do that. Like people aren't obsessed with that,

100 basketball hours, that doesn't include weight training, that doesn't include cardio, that doesn't include film breakdowns, like 100 on-court hours, which is obsessive. And there's so many guys to be honest with you. Anybody that you look at that has, I was talking with one of the NBA players in NBA all started the other day, and he's not one of my guys, Victor Lodipo. And Victor is recovering from ACL injury right now, and he was watching Joelle and bead workout and was like, man, he's one of those guys I rock with.

And he goes, you know, there's players in this league that, regardless if you like them or love them or hate them or done matter, you just respect them. And he's like, the do's it just get after it. Doesn't matter how good they are, they keep grinding, they keep working. And we talked about that because he's in that category. He's one of those guys that is just a relentless worker.

And we were talking about that. And it makes so much sense to answer your question. It's like there's a handful of guys in a league that are just, it doesn't matter what you can say about them on the court. You're just like, we respect you because you're out there giving it your all. You're doing all the extra things. What I call the unseen hours.

Yeah, that's what I want to talk about. And I coined this phrase a while back, we were looking for kind of what to call this. Like you don't know me and like you think about so many people put in so many hours that no one knows about and they'll never know about. You know like for me, there's a lot of people on social media

that when one of my clients has a good game, they'll be like, wow, you're the goat, you're the greatest, like thank you so much. You guys did great work. Well, in the same players struggles three nights later and they're like, you suck. Like, you know, why would he ever listen to a 5-11, little white kid that, you know, only played college basketball?

And for me, I pay no attention to it because I'm like, listen, first off, the client and I know how much work we both put in to try to get the best results. Now, that doesn't always guarantee results, but what it does is it gives us the best opportunity to get results for that client. Second thing is, when you think about it, everything that we do in life isn't,

I mean, a lot of people try to make it now broadcasted, but when your parents go to work, they don't tweet like about to go to the office. It's like it's expected, you know what I mean? So in the NBA world, now since people want to see that footage, if they're not posting, if they're not tweeting, if they're not Instagramming, if they're, then they assume like, where are they? Are they working hard?

It's like, no, there's a lot of unseen hours. Hours that are never seen by the public and general population and fans that end up kind of showing what happens when the lights, you know, come on in the big stages. So I think that's what we phrase it unseen hours. And I get bashed all the time when we post something. And they're like, well, they're not unseen anymore because you got posted. We're like, yeah, we understand.

But the truth is, no one saw me when I used to travel around clinic to clinic. And like I would say I was charging $500 at the beginning. And I'd be driving somewhere in Missouri. And I'd get paid $500. And I guess spend $200 on a hotel. So what I would do is I would just park my car in a hotel parking lot, crack the window,

so it would get cool and I would sleep. And then they would eventually knock on the window, oh sorry, I'm checking in tomorrow and that would drive to a different parking lot. People don't see that stuff or people don't see that my sophomore year in college I never went out one night and what I would do is I would watch film.

I paid my roommate at the time. This was before like Siri was popular. And so I would pay him to type out everything that I was saying. So I'd be watching film, I'd be like, oh, I want to jab step, make sure you throw your shoulder, make sure that your chest is up so that you could do it. And he was typing this all. And then I would organize it.

And I would pay other people to, you know, the yellow meant shooting, the blue meant details on it. I had like a whole weird system to build this curriculum up. People don't see that stuff. More from our guest, but first a few words from our sponsor. Now, probably by now, you guys have all heard about the potential benefits of CBD, right? And probably even taking it yourself. So know this, not all CBD is created equal. Unlike other CBD brands who offer just CBD, hemp fusion is CBD plus omega's, plus turpines, plus other natural ingredients to really help you feel 100%.

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how much are you really working? Right. People like that words. It's a cool hashtag grinding. And what started it for me was actually the NFL. So the NFL you have 60 minute games, you know, four quarters of 15 minutes. And I believe that's right. I'm not a big NFL fan, but I think that's right. And when you boil it down to how much actual like snap into the ball dies, it's like something crazy. It's like seven, eight minutes of actual like in game going on because there's so much

like play calling, huddling up, et cetera. That's why I'm a basketball fan, not a football fan as much. But it made me think like holy, like it was something crazy, like really crazy. I think it was that. It was like eight minutes or something like that. So then when I started digging into actual scientific studies, they found out that 13% of the time that you're at work,

you're actually engaged in your work. So, that's so, what a crazy small number that is. It's crazy and you think about it. It's way less now, social media. Oh, I'm just 3%. It's wild, but like, when I think about that number, I mean, you're talking about spending days at an office, but it is, it's true because I look at,

I'm a big numbers guy. And so I remember why, one of my college roommates who now is a coach in the NBA, we learned, which is something very obvious. If you sleep eight hours a night and you live to 75, 25 years of your life and spend sleeping, well then we said, if you go to work eight hours a day,

then there's another 25 years, then you start doing the whole kind of like, how much time you spend on your phone, five hours a day on your phone and this, you boil it down and you're going 99, 98% for the average person of your life is spent either sleeping, working, or on your phone. It's like how much life are you really living?

And if you look at, like, if you look at, like, just even people that say they work really hard, they're like, well, I take off weekends, you're like, do you realize that's over 100 days in the year? You take off holidays. You start doing this and you're like, so you don't actually really work very hard.

You know what I mean? Right, right. I think when you audit your actions, you start really seeing how much real work you're putting in. And so that's one of the big things that I was big on when I was younger is with the results-based stuff was, hey, listen, I would go, I'm going to watch this eight hours

or 10 hours of footage before I eat breakfast. Because eventually you get hungry enough that you say, I better watch the footage. Right, right, right. And that's how I did it. It was a weird way to do it. That's a great way to do it. I do the same thing with foreign things.

Like, it's a reward, right? Like your breakfast, that's just an example, is the reward after you put in a lot of hard work. Yep. Right, because that's a motivator for you. And it's all about tips and tricks to motivate yourself to work. But also, when you love it, like obviously, just talking to you here, you can see that you have such a passion for it.

Like, your work is something that you truly love to do. So, is it really work when it's something that you love, love, love to do? So this is weird. So a lot of people are like, so you're obsessed with basketball. The truth is, I'm obsessed with helping people. And it's weird. Basketball just happens to be my best platform. Right.

But like, there's a ton of business, people that I coach, whether they're really wealthy individuals that are struggling with happiness, or whether they're people that are grinding and trying to make leaps and bounds in their business and helping them be more strategic. And kind of, like I said, auto-thractions and manipulate stuff because minimal changes can make marginal and maximum results.

Yeah, maximum results. So, but yeah, I just like helping people. Like basketball is, I'm not one of those people it's weird. You know, this year NBA finals was going on and I got offered tickets, but I didn't have any of my full-time clients playing and I turned down the tickets.

Everyone's like, what are you doing? I'm like, I don't really care about going to the games. Even when I'm there for my clients, I don't really, it's not like an enjoyment anymore because I'm so in the trenches. And focusing on the, yeah, so it's a work. So my thing is I love the aha moments. I love that some of my clients were clinically depressed when I met them and now they're 100%

happy and off meds now that they've not only improved their game, but they've improved their lives. And so my thing is. How does you do that? I think that they've seen themselves progress and it's given them happiness and a lot of it is the off the work court that we, like people don't realize that like most of the time when a player is struggling on the court is because something is the off the court that we, like people don't realize that like most of the time when a player is struggling on the court, it's because something's happening off the court.

It's not like you can't have somebody that's, you know, got to this, the, I mean, like not even 1%, like even finer, like of the population make it to the NBA. It's not like they forget how to do all the things that got them there. It's what happens is other stresses are pulling them in directions,

their minds not all the way there, or they're not having fun, or they don't like their situation at the ring. And so if you can help them first understand their blessed. That's the first thing that I always do is like when somebody is struggling, I'm like, yo listen, you are blessed. The second thing I do is to say, would the 10 year old version of yourself be proud of yourself? And most of my MBA clients are like, my 10 year old version would be so, my 10 year old version would be so, my 10 year old version would be a fan of me. Like it would be like a fan of me.

And it just almost brings tears to their eyes. And then you start going, hey listen, who are the people in your life that sacrifice for you to get there? Don't let them down. I don't make this about you. It's selfish if you're out there struggling and not living a happy life.

Cause there's people that literally went to work every day for eight hours on a job that they didn't like so that you could play basketball. So that you, like when you start- I start to fight, yeah. When you start realizing and putting everything in perspective, perspective is so big to me because most people don't have a good perspective.

You know what I mean? Like there's people that literally stress and struggle about not getting a thousand likes on their Instagram picture and you're like, who cares? Like at the end of the day, like you're not gonna get buried and on your graves, don't like average 1300 Instagram. Like you don't mean like it doesn't matter. And the other thing is the average retirement age

and the average death age right now is 11 years apart. So most people work their entire lives just to save up, just to retire. And when they retire, they're too old to do it. It's like, live your life, you know what I mean? Live your best life. And so I try to help them understand where basketball fits in into the big picture.

And when they do that, there's so much more clarity that the game is the game, you know? And I'm not gonna say his name because not one of my guys, but there's a Hall of Fame, First Ball at Hall of Fame or basketball player that one time helped one of my guys out. And so Brad Beall and I were at a restaurant.

Brad was like stressing out about a game and one of the opponents came in and the opponent had a really, really bad game that night. And he was out getting drunk. And I was like, how was he doing that? Brad was a rookie at the time. So how was he like enjoying, he just had a terrible night. Like how was that not bothering him?

And I was like, ask him. And so I was like, if you don't, I'm going to. And so he came over to our table and was nice enough to kind of mentor Brad for that night and just said, he's like, listen, at the end of my career, do you think people are going to remember the championships I've won? Or do you think people are going to remember the random night in December that I went three for 19? No one's going to remember this night. And he was like, wow, you know what I mean? And it's all about kind of what you accomplish in the long run that people are after. And it's the lives you impact.

It's not gonna be the likes you get. It's the lives you impact. You know what I mean? And so I would weigh rather at the end of my life how the people that actually know me, be like, wow, he really helped improve our lives versus somebody that just says, wow, he really helped improve our lives versus somebody that just says, wow, he lived his best life because he lived his best life.

That's just such an individual, egotistical, I don't know, it's just like, you don't mean like it's not, it's not the right way to live in my opinion. The best way to live for me is how, how many people can you positively impact? And then, how does that become a tree effect where if you really positively impact in somebody as a certain way, they'll start impacting other people. Right, right, right, right, right, paying forward exactly. But you seem to have a great perspective.

That's what you really do. I mean, who's kind of your mentor in all of this? That's a weird thing. A lot of people ask me in the basketball world, my biggest mentor is my high school coach, Jay Blossom. And people are like, wait, but he only coaches at the high school level. But his big thing that I learned from him was one

that nothing can replace hard work. And two is that you need to do the things that you don't want to do, but need to do on a daily basis. So for me, like, I hated playing defense when I was younger. So he made me play all-time defense. He drove me crazy. Like, I wanted to transfer. I wanted to quit at times.

We got into it at times. But then the reason that I was able to get so many college scholarships was because I was able to play defense. If I had that weakness, I would have never had the opportunities to go do what I wanted to do. So he made you focus on your weakness? Focus on the strengths and weakness. His big thing was like, listen, strengthen your strengths,

but don't have vulnerability. So I use a SWAT analysis now with all my clients. Strength, weaknesses, opportunities and threats. Strengths are what are you really good at? What do you get paid to do? For some people that shoot, some people that's defend, some people that whatever, we got a strength in your strength because that's what they're paying you to do. That's what your team drafted you for or traded, you know, 44 or picked you up in free ages before. We just list out the weaknesses so that we're aware these things, we're paying you to do. That's what your team drafted you for or traded, 44 or picked you up in free ages, four. Weaknesses, we just list out the weaknesses so that we're aware these things we're currently

not good at. Opportunities, what are things that we currently don't do in our game, that we can add to our game that could help our game expand and grow? And then threats. What are things that could keep us off the court, keep us from getting that next great contract or kind of hurt us in the long run.

And so, first thing we do is we actually look at the threats because those are the things that could keep us off the court. So, if you're a bad free-throw shooter and your coach can't play you in the fourth quarter because you're a bad free-throw shooter, well, that's gonna really hinder the whole team's performance. So, that's the first thing we'd work on.

If you struggle going left, well, that could hurt your whole game, so we work on those. So, we focus on getting rid of threats. And then after that, then we keep strengthening our strengths and then we kind of work on kind of opportunities to grow. We never really look at our weaknesses. My defense was a threat.

It could keep me off the court, it could keep me from getting scholarships, et cetera. So there's other things like, I wasn't a great rebounder because of my size and natural stature. We were going to work a ton on rebounding because it didn't matter how hard I worked, I would be wasting my time because I could more efficiently effectively use my time.

You are also a very superstar basketball player when you were in college. So I played, yeah, so in high school, one of the state championships was great, that's all I wanted to do, but I wanted to do it for my coach. He had been such a great mentor. I was like, God, I win this high school. Oh, the high school, right? Yeah, and then in college, yeah, I played in two NCAA tournaments,

you know, shot 49% from three, which was, you know, one of the leaders in the country, which is still top 40 all time in NCAA history. But again, going back to the thing that we talked about mental state, my senior year was when I like shot lights out and in college. And it was because I knew it was gonna be my last year

playing basketball. I decided I wasn't gonna pursue overseas opportunities. I was going all in on the training and helping other athletes kind of reach their goals. And so I played with such freedom and such confidence. I wasn't worried if I missed a shot, I wasn't looking over the bench. I was like, it's my last goal around.

I'm gonna enjoy it. Same thing in high school. I was like, I had so much stress and pressure to get college scholarships that I was always so laser focused on stats and results and whatever because I knew if I had a bad night, if a coach was there, he might not come back. And so then before my senior year, I committed to Belmont.

Well, now senior year, I got to play Carefree, because I didn't have to worry about scholarship. So I think that there's, I learned from doing what I preached not to do, where I put so much pressure on myself, and I was so kind of a result-based driven, in a bad way, instead of being, hey, listen, we know what the result we want to get to, but let's focus on the daily actions that actually lead up to that.

And my senior years in high school and college, I learned that, and now in the business world, I'm so processed, focused, that it puts so much like less pressure on you. There's no stress, like you're not constantly analyzing, are you there yet? Are you there yet? Are you there yet? Because like think about how miserable you would be

if you were on a road trip and you're kids in the back seat. I don't have any kids, but. I do. Like it happens all the time. Yeah, are we there yet? Are we there yet? Are you like, no, hey, we'll eventually get there. Well, then think about us growing adults.

Like we do that all the time. It's like we're not there yet. We're not there yet. This person got a new watch. We don't have a new watch. This person got a new house. We don't have a new or constantly comparing ourselves It's like hey eventually you'll get there if you stay on the right path. They're staying right if you stay on the right path Is there anybody that you can think of? Well, I'm sure you have in the NBA right now that you would like to work with that you that you know have a really great

Work ethic and I have all the the traits and the qualities that you would look a really great work ethic and I have all the traits and the qualities that you would look for to work with somebody. That's weird. So I literally don't seek out players, but I know, but- The honest who was the MVP. Okay. For like four years ago, I said it on the pile,

I was like, man, I can see where this guy's going. I love his work ethic. He's so good to his brothers. Like he's basically made sure all of his brothers succeeded. And like everyone, it's a very known thing that like he needs to improve his shooting to take his game to even another level, even though he's at an MVP level,

and I've always been like, I wish I could help him with shooting. So he's the only guy that I've ever like publicly said, just because everybody rants and raves about his work ethic, everybody rants and raves about how he is a person. But you still want one. And I see the one. Why wouldn't you approach him then and say I can really help you? Or?

Yeah, I just, I think it's one of those things that if it's supposed to be, it'll be. And I think that there's been times where I put together little film projects and sent them over to his team of people and stuff like that. It just hasn't worked out. And I'm big on like you're always where you're supposed to be at the exact right time

with who you're supposed to be with. Like, I'm just a very, I feel like that's the best way to be, just like calm and not so many people are consciously seeking that next thing instead of just letting it happen. And I feel like if you focus on just doing really good work, maybe it'll happen, maybe it won't, but it doesn't bother me either way. Right, but even though you can still be doing great work

and doing everything and still look at somebody and say, you know what I think? Because of what I'm good at, I think I can really add value to that person's life. I don't think that's not accepting it. It's just more... No, I agree with you. You know what I mean? I agree with it. It's just weird. I really do believe that the best way to help people is being the right spot and let them eventually come to you. Come to you. And it's weird. There are times in the business world or in life where you know,. Come to you. And it's weird, there are times in the business world or in life where you'll see a certain friend

or somebody that you'll reach out to because you see that they're struggling and you have to navigate that path. But I also think that there's, like I said, talked about the buying things. And one of the things I learned from one of my best friends, Matt Hardy, he's one of my high school friends. We're so different in the aspect of,

I am hyper competitive when it comes to business. I'm hyper competitive when it comes to everything. Like I'm one of those people that, you know, you can't play a game with without me trash talking, without me like if we do something, like there's a new game invented tomorrow, I will literally go study what are the best strategies to win it like that's how I am. I don't play video games because I suck at them. You know what I what are the best strategies to win it.

That's how I am. I don't play video games because I suck at them. You know what I mean? I just don't like losing. Whereas he is someone that's like, hey listen, like I want my normal job, I don't really care what my job is. I wanna be able to have time for fantasy football, watch Netflix, except I don't watch TV.

At all. At all, I don't ever watch TV. Is that one show that you like to watch? Nothing. I don't watch movies. I like literally like for, I don't do anything. I don't, I've never tasted alcohol, I'm 29. Never smoked, never tried it.

Like I gave up sweets from 12 to 22. Didn't have one sweet. It's just for me, it's all about knowing that you have a mental edge over somebody. So like when I was in high school, the two things I did was, when I was 12 years old, I gave up sweets. At the time, the Missouri basketball team, who, my dad graduated from University of Missouri,

so I was a big fan of theirs. And during the NCAA tournament, they're basically, they told their players, they weren't allowed to eat sweets because it helped their performance, like sugar, they wanted their sugar lower. And so I was like, I'm gonna try it. I'm gonna do it for a month.

I'm gonna do it with them for March Madness. And that one month became 10 years. So I didn't have another sweet until I was done playing College of Basketball. So I literally never tasted, I mean, I know that there's sugar and bread and fruit, but like, now I do, but I'm saying when I was playing those 12 or 10 years, I didn't have ice cream,

candy, birthday cake, snickers, not soda. I still haven't had soda since I was 10. But like, I'm just weird lip-sets. I used to wake up at 4.59 a.m When I was in high school and shoot a thousand shots before school every day and if I didn't make 850 out of a thousand I re-did it at night But knowing that doing simple math. You're saying okay if I'm getting 365,000 shots a year I'm getting know, my high school career over a million shots will then senior year in college or, you know, in high school,

I shot 44% I think for my career in college, I shot 41% for my career. It's like, okay, it was worth it. So do you think that work ethic is more important than talent or is it equally important? I think strategy and work ethic are the two things. I think most people think the talent, and I think that there is something with talent.

If I was six, seven, I would have a lot better chance to be in a great basketball player. So I think that there are niche industries that need different things. So if you look at being a doctor, I think it's all about strategy and then work ethic. If you look at professional athletes, if you doctor, I think, is all about, like, strategy and then work, I think. If you look at professional athletes,

if you look at comedians, if you look at, basically, if you look at that little kind of, I feel like you have to have something in you. You don't mean that, in fact, or I always talk about the, in fact, people have you like, why is Michael Jordan the best basketball player ever? I'm like, when he was down, the bowls were down 15,

entering the fourth quarter, you had a room full of people, and he looked around and said, hey, I'll bet somebody a thousand bucks at the bowls win Even though they were down 15 at the time No one would take that bet because they just Michael Jordan had that it factor that you knew he was gonna figure out a way to win Right Same thing in life. I feel like there's people that had it factors But I feel like it's strategy and then hard work and I think there are some professions that you do need to be, you know, you have talent. You have to have talent, but.

But look at Stephanie Curry. I mean, he's short. You keep my question. You said if you were six, seven. How tall is Stephanie Curry anyway? Six, three. Okay, he's still taller. Yeah. Okay, but I said four inches on you.

But still, but I heard his work ethic is so off the charts. Like he was, before he even trained He's arrayed training for two hours and and shooting and shooting and that swish which he doesn't touch the rim or no question I mean so if that's the case obviously he has talent You know through the 100% proof and he has the work at yeah, and I'm not saying talent is an important I do think that people are born with certain things like you know I mean I feel like they're like for him his dad was an NBA player and now him and his brother are both NBA players

I think there is a talent gene also they were surrounded by it so they probably grew up to love it You know his dad was a great shooter. So I'm sure that he taught him you know mechanically So that's a strategy part of it. So I'm not saying that you can't overcome But you were doing a thousand shots you said I, I'm shocked that you're not in the MBA. But also, you chose the same path. Again, I think that there's two things. One thing is, if you look at college, I actually shot better than staff in college. So if you look at just college numbers when we were both like, you know, that was one thing.

But the second thing is, I think the mindset piece, and I asked myself all the time, The second thing is, I think the mindset piece, and I ask myself all the time, I almost gave up on the NBA because mentally I didn't think I could get there. And so I've asked myself a lot of times, are there certain things that we almost say, oh, that's impossible, that we give up that if we wouldn't have had that doubt or, you know, I always call it remove the floaties. You know, and the reason is because I don't like swimming and so most basketball players don't. Why is that just I don't know.

I guess we just grew up just on land. Yeah yeah I don't know but it's literally like remove the floaties like it doesn't matter if you jump in the water you learn you'll eventually learn how to swim or you're drowned right. You're not going to drown you're going to figure it out you're going to doggy powder you're going to do something then you eventually learn how to swim or you're drowned, right? You're not going to drown, you're going to figure it out, you're going to doggy powder, you're going to do something. Then you eventually learn how to, you know, do the right thing. You can swim, but if you always have floaties on, it doesn't matter how much you practice, you're never going to win the race.

And so Michael Phelps as good as he was, greatest swimmer of all time, if he competed in those Olympics with floaties on just a little floaty, he would not have won the races. And so most people, in my opinion, they have these truths that aren't really true. Right, right. And I think that when you remove the floaties, when you remove those false truths, that's when you can really get crazy results.

Because I know there's so many times there's people, like they use, like I'm not a morning person. It's like no, you've convinced yourself you're not a morning person or I'm big bone. No, you eat like shit. Like you're in a million layers. And it's like it's weird because- People tell them the story.

Like they, they, they, they, they convince themselves of their own narrative or their own story. And I think I did that. I think I, I honestly, that's one of the things I don't spend much time on like dwelling on the past because I think that everything that I did, I think that a like going all in on trying to become the best basketball player ever helped me become obsessed with working out, which then led me to where I'm at. But I do wonder, I'm like, what if I would have had that confidence,

because Isaiah Thomas is a guy, and I like telling this story. So he was, wasn't NBA All-Star, injuries kind of set him back, but great guy. And I grew up playing against him. And I'll never forget that. He was my boss at the trial raptor. Yeah, so I grew up playing against him and I'll never forget that. He was my boss at the Toronto Raptor. Yeah, so I grew up playing against him. He was a year older and then reclassified down to my age. Oh. And so we actually played him in college as well, but I remember in eighth grade

tournament. Isaiah Thomas. Isaiah Thomas, like the new Isaiah Thomas. Oh, like old school Detroit. Yeah, like Boston Celtics. Yeah. A beer is like old school Detroit cousins. Yeah, like in the Boston Celtics, yeah, yeah. So, uh, yeah, that's why I got very. If she was actually named after him, okay, but you're like, but I said, I said this for over. You're like, then you got older. Yeah, like, yeah, try to wrap up like, I think he played it down.

Yeah, no, no, no, no, no, no, no. So he played, yeah, so, so basically, so the younger Isaiah Thomas, the one that's my, that's not your age, okay. I think he's 30 now, I'm younger Isaiah Thomas, the one that's my, that's not me. You're right, you're okay. I think he's 30 now, I'm 29. But he in eighth grade was like maybe five four. Maybe he's small, like he's now, he's like five nine.

And he's in the NBA and was average 28 points for a season, like a all NBA performer. And I remember him telling one of my friends in the elevator, he was like, oh yeah, you know, like, what are you gonna do? And he's like, I'm being an NBA player. And when he came back, I told me I was like, I'm being an NBA's five foot four.

And I used that in an example, I'm like, wow, what if I had the same belief that he did? Because I was putting in more work, but I didn't have that same swagger, that same confidence, that same mindset of like, I'm gonna figure it out. So now in the business world, I always have that swagger. I always feel like I could figure it out. So now in the business world, I always have that swagger. I always be, if you're like, I can figure things out,

but like I didn't have that same confidence in swagger. And so that's why I spend so much time on shaping my player's mindset, because there's a lot of times where they put themselves in a box, it's not really there. Like, I hear this a lot with NBA players. They'll say, yeah, my coach doesn't really want me to shoot. And I'll be like, no, no, no, your coach doesn't want you

to miss. If you shoot a bunch of shots and you make them, your coach wants that, because your coach wants to extend his contract, they want to win, they want to, but you've put this box around yourself because you don't trust yourself making the shot. If you shoot a dumb shot but know what's going in and it does go in, your coach isn't going to say anything,

as long as you consistently prove over and over again that you're going to make them. Problem is you've developed a box around your mindset that your coach is boxing you in, your coach is boxing you in, he's just basically telling you, this is what we think you're capable of doing and you've acted like it's a box when really it's more of a suggestion. When was the last time you found a professional look that fits so well, you felt like you could take on anything? Indochino believes you shouldn't fit your clothes, they should fit you. Your body, personality and style.

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women when you visit Indochino.com to book a showroom appointment or place an order. That's I-N-D-O-C-H-I-N-O.com promo code women. So you're probably, you're probably so extra with this all because subconsciously you know that you did that to yourself for basketball. 100%. So now you're so much more like focused on making sure that you're extra hypersensitive to it.

I agree 100%. I think that in life too, like I think the happiness thing, I see so many of my friends that are not even just basketball players, but I see friends that are millionaires, even a couple billionaires, and they're not happy. And so when I look at that, I'm going, everything that I used to want, that doesn't bring you happiness.

And I think that that's where people are trapped is, they're trapped in this mindset of, if I get this, then I'll be happy. Well, then once they get this, it's if I get this and they're playing a never ending game of tag where it's tag instead of you now running away, it's tag then you go chase next person, chase next person, so then you can never live that happy life. So for me it's about number one helping them as people, then number two helping them as players.

I feel like if you help the person and care about them as people more than you care about the misplayers, then not only are they gonna become, we don't have to be off the court, but they're gonna be more successful on the court. I agree with that. By the way, did you ever end up meeting Michael Jordan because you seem to be a massive fan of this? I'm obsessed with him, yeah.

I met him before, but I've never had a conversation with him. And it's funny because I met him twice, and both times, he's the only person I've been stars track. Like I've met everybody, like everybody famous as you can think of, like from the basketball world, the celebrity world, rappers, whatever. And he's the only person that like every time is still like, because it's the 10 year old boy,

and me that is like, so I fell in love with basketball because I watched my girlfriend. I know, yeah. You notice that he also I agree with you though, he does have that what that X factor that probably I've never seen again in any sport. Like he just, I was in love with him. I had a huge crush on him as a little kid also.

And I was never even a basketball fan, but there was something about him. So I'm with you on that one. When people talk about mindset, I think the biggest example is looking at when people have done really well and then maybe they fought, like Tiger Woods. Tiger Woods, in my opinion,

greatest golfer ever. Yeah. Most dominant golfer. Then he had an incident off the golf thing. And surf off the course. And then what happens is then he becomes beatable. And I remember there was one of the... That's what you said you're right when you said earlier and I agree that personal stuff. When people are not playing or doing something well it's because something else is going on. 100% and if you look at when he came back on the course, I'll never forget when he first, he was the first time he like blew like a, you know,

back nine and the guy whoever had beat him was on the, I think it might have been Rory at the time and he was really young and he was on the podium and he said, yeah, I don't feel Tiger Woods. When you looked at, there was a little documentary that somebody had put together where they basically interviewed all the people that were beating Tiger Woods going to the last day, and then Tiger Woods came back and beat them. They were like, you don't understand.

We're up four strokes, and every stroke is, don't mess up. When we're walking, the people are tiger or tiger. You hear the roar and he goes, you just literally crumble because you know you're not supposed to be tiger. Once he lost that edge, it's the same thing that everyone talks about the four-minute mile.

You know what I mean? Once he broke the four-minute mile, but it's so true in sports is like, you just knew that Michael Jordan, he was gonna tell you how he was gonna beat you, then he was gonna beat you, and that just, it made you kind of tense up, you know what I mean? So it like gave you, it basically like it gave you

that fear factor to it. And so I think that when people can remove the floaties is what I, like I've said, when they kind of remove that and they don't have any fear, they're not worried, they're not stressed, they're just literally living so kind of peaceful. Like my definition of happiness is inner peace. When you're not wandering, you're not thinking, you're not wandering, you're not thinking,

you're not worrying, you're not stressing, just, and it's weird because people be like, so you mean content. And I'm like, no, because I don't think you can have inner peace if you're completely content. I know it's weird because it's like, it's kind of the same thing. It's like complacent.

Yeah, content, but I would say content, I think it's you need to be happy where you're at while you're also happy where you're going. That's very, but you're saying things that, of course, everybody wants those things. But in real life, it doesn't work like that sometimes. Not always. It's a, but it's a mindset.

You have, I think that, not always. So I think it's a constant, like you constantly have to remind yourself and talk to yourself and put yourself in that space or that perspective. Because it's very easy when life really comes along and you know you're stressed and your kids and your work and you need money or you need to, you know, things happen. So this is why I'm saying this. What do you do daily to kind of keep my with a with a with a good perspective. I honestly think there's a couple things I do. One, I always I think my little sister, Lulu brought me so much perspective because I see how happy she is. So the weird thing is

so now she's 13 years old and she can't talk, but she can kind of communicate like my mom is you know, taught her like if she needs food, she can grab plate or if she wants like ice from ice, machine she goes to ice. Like she understands certain things. If she wants certain movies, she'll like fake cry if another one comes on. So she can communicate with us. But I just, there's two things about Lulu that helped me. One is they said she would never walk.

Right, you said that. My mom didn't believe that though. My mom like loved her so much and believed in her so much. That I remember my mom like taking her foot and like doing this and taking her other foot and doing this and be like, well, guys, she's walking. And we're like, like mom, she's not walking. Well, then like the next day, the same thing.

And eventually like, she walked. And when no one thought the doctor said no, we were kind of like, come on mom, but my mom believed in her so much that eventually she believed in herself enough to do it. So I look at that. And then the second thing is people all the time are like, oh, because she does have,

you know, she was born with some different, like hydricephalus overflin and water in the brain. And it put pressure, you know, the water put pressure on certain parts that damaged some things. And they, they're like, I'm so sorry. And we're like, sorry, she's the happiest person in the house because she wakes up happy.

She watches her favorite show. She eats her favorite foods like She lives the she's more blessed than all of us because she has no stress as a struggle Because she's oblivious to them right in a good way Yeah, and so I think that a lot of times we almost attract problems and we attract negativity and we attract or we're We just what we consume like it's weird, but like if you want to stay fit you know to avoid certain foods But if you want to stay happy you don't avoid social media you don't avoid the news like I don't ever watch the news It's it's a bad thing that's a good point

But my mom will call me back. Oh my god. Are you safe? And I'm like from what she's like there was just an earthquake in California And you're in California like oh, yeah kind of felt that she's like do not pay attention anything or she'll like talk about something that happened overseas And I'm almost oblivious to it and people that well She's like, do not pay attention to anything. Or she'll like talk about something that happened overseas. And I'm almost oblivious to it. And people that, well, you're like, that's not, you're not well-rounded. And I'm like, but I'm happy. And I'm finding success in the areas

that I want to find success. And I understand that you have to have some kind of cultural awareness because you don't want to let, like there's so many things that are going on in our world right now that are not good. But I honestly think because I don't consume that stuff on a daily basis, that it's almost like I can form my own.

Right. So you're basically saying that you limit the consumption of external forces that would get your mind or your space into a negative space. 100%. So you just, okay, so that's one. Give me one more. I think the other one I'll use a dog analogy. So my girlfriend and I, our dog's name is Rue.

Rue loves chasing squirrels. Okay, and so if we are just walking around the neighborhood, she can walk peacefully. As soon as she senses any kind of squirrel is around, she is going to be walking us instead of us walking her. And she's gonna be pulling, she's gonna be tugging, she's gonna, like that's what it is.

So the reason I use that analogy is, most people, there's so many stimuli that they don't avoid, and so then their mind goes like this. Because as soon as Rue senses a squirrel, she's, where is the squirrel? That's all she's focused on. She's not focused on walking anymore. She's not focused on going to the restroom.

She's not going, focused on going back home peacefully. Like she's not enjoying the walk, it's squirrel. And so, most of us, I think, are in that same realm. We sit down, we say, all right, I'm gonna write a book. We start to write a book and we're like, ah, it's not perfect. Oh, let me check my phone. Let me see if, let me see if I can get motivation

from Instagram. You're not getting motivation from Instagram. You just need a break because you're trying to distract yourself because you're not locking in. Right. And so focus, that's the other thing is I think that if you focus, if you focus on the things that you actually want to focus on, then your mind's not going to wander to the things

that you don't want it to focus on. Right. And that's where I'm at. Like, I know what makes me happy. I know what brings me happiness. I know what elevates me. I know it. And that's what it's at.

And so I think that most people are highly, highly distracted. And so they let their mind go to wherever the world takes it. Instead of focusing on what they actually want to focus on. And absolutely. But that's why people have to put systems in place, like myself and most people, and routines and habits to eliminate those types of distractions, because exactly what you said, social media, when things are not going your way, you tend to like stop doing it and then move on

to the next thing because it's an uncomfortable feeling, right? And this is the other thing. To take it on from what you were saying, I think most people don't realize that when they say they're stressing their struggling or say whatever, if you flip the situation, so like I've heard people like literally, that we were walking in New York City the other day, and somebody was pissed that they didn't win the lottery.

And they were like, man, he's like, I've been playing for, you know, I've been playing for eight years and I've never gotten any numbers. And they're like, you know, they're really upset about that. And I was like, if you flip the situation, let me say I gave you every lottery ticket combination

besides one. And that one ticket won, you'd be like, woo, what? How did I lose? I had every other possib, and it's like, wait a second. What about when the rules are reversed? You had that one.

You were shocked when you lost. Why aren't you as shocked that you didn't win? Right, right, right. And so I look at, like, I'm always, I'm a big analogy, guys. You put a place on the whole thing. No, honey, like, it is true. Like if you had every other winning combination

besides one and that one combination, one, you would be like, mind blown. But when you have the one combination, you're still shocked and it's like, why are you shocked? You're not gonna win, you know what I mean? It's actually true, right, I get that. So, besides that, I have to ask you another question.

I heard that you basically completely transformed yourself in the last couple of years. Your body composition, everything that you've done. So you must have certain habits and certain rituals that you do daily. What did you do with what you were doing? So weird thing is now I'm in a phase where I'm actually trying to eat like trash

and do that so I can gain weight so that I can do another transformation. Because what I do is I like to do these mental things with people that follow me and fans and stuff like that. And so what I did was, for one month, I changed my eating and I worked out and I did 30 minutes of workouts. That's it, 30 minutes a day.

Of what kind of workout? Just, I mean, we had a program, but it was like 30 minutes of focused, like high intensity training. Like hit training? Yeah, kind of. I mean, it was very, yes and no. I had knee surgery. So we were trying to get my knee back and

we were doing kind of hit training. And then I just did my own diet. I didn't buy any books. I didn't do anything. Adam Friedman, out in LA, did my 30-minute training training and I lost 26 pounds in the month. And people were like, what? Because I was this exact weight that I am now, a little bit, I was five pounds heavier than I am now, and I lost 26 pounds. They're like, what were you doing? Like, were you eating air? And what I was doing was, obviously I did the normal, you know, no dairy, no sugars, no fast food,

no fried food, and only drink water. The other thing I did was I did from basically 9 p.m. till 10 a.m. I didn't eat at all. Oh, so you did intermittent fasting? I did all of that stuff. And then the other thing I did was I just ate healthy. It's crazy that's not so great. So basically you did intermittent fasting and you did 30 minutes of exercise every day. But here's where a lot of people I think mess up.

Okay. I didn't cheat at all. So like, I believe that 100% is a lot easier than 95%. And so most of the time what happens is, people will say, I'm just gonna have one chip, one snack, one whatever. And I use my drinking analogy.

I do not drink, I've never tasted alcohol. I've been offered $10,000 for one shot and one whatever. And I use my drinking analogy. I do not drink. I've never tasted alcohol. I've been offered $10,000 for one shot and said no. Really? Which people are like, what are you like, you're ridiculous, you know what I mean? You've disciplined. And split what happens is if you do it once, one chip, one drink, then it becomes okay,

no longer are you not a drinker. Now you don't drink. Don't drinking is different than not a drinker. Now you don't drink. Don't drinkine is different than not a drinker. Not a drinker means I never do it. Don't drink means occasionally I can give in. And so I just don't give in. So like for me when I was eating, I was eating like only vegetables.

I was eating like every single day. Like tell me what you were eating, I want to know. Yeah, so I mean like I'm very picky too, which actually helped me, but I was doing like, Lily broccoli, cauliflower, carrots, asparagus I was doing like, Lily Broccoli, cauliflower, carrots, asparagus. Look at them, give me a, did you eat?

Could you, did you did intermittent? And so what time did you start eating, you said? So normally, so one of the things that we did, which was, Who was we? Adam and I. Oh, Adam, for Adam, did it with you though? Adam, no, he was the trainer.

It was the trainer, yeah. Okay. I thought maybe you and your girlfriend are you? No, it was just, it was just me. So I did the trainer, yeah. Okay. I thought maybe you and your girlfriend, or you and my friend. No, it was just me. So I did the dieting on my own. He did the actual workouts. I'm so confused though, you said that's kind of hit, not really hit.

The fact is, the reason I said that is because it wasn't, I couldn't do anything full speed because of my mind. But you weren't doing high impacts. I wasn't doing high impacts. We were doing a lot of stuff that was just like, for instance, we'd have band work and we'd just go fast bands for 60 seconds straight. Where were doing a lot of stuff that was just like for instance we'd have band work and we just go fast bands for you know 60 seconds straight

Where are you working out in LA? We were doing at the mecca gold gem. Oh, okay. Yeah, so I was the only non Yeah, yeah, but um But the dieting was the biggest thing because it's 80% of those you know me even more than 80% yeah, but um I was the big thing that I learned was normally when you go into these fasting modes, you fast, but then you eat. And then once you work out, basically you burn off what you just ate. So you eat something healthy, you burn it off. Anytime your body goes into starvation mode, it opens up the kind of the fat kind of deposits.

And so what I would do is I would make sure I would work out before I ate so that I was working off the bad fat before I put in the good food. And so I think that that was one of the biggest changes and it helped my dad lost 100 pounds in one year. So I took my dad to Super Bowl. Wow. And Gatorade was one of my sponsors.

And so Gatorade brought my dad and I to the Super Bowl two years ago. And they gave us all jackets jackets big, you know, Super Bowl jackets and he couldn't fit in to XL He couldn't zip it up. So he was like, you know what? I was like dad Why aren't your goal to be to zip up the jacket and he took it even a step further and all he did was he ate better Now he still drinks like if he watches, you know football games. He's not the 100% He's the you know, he's in that 95% but he started walking so he walked five miles a day and He just was literally avoiding bad food so with him we did like you take your meal and anytime you have a meal half of it

automatically gets in the container and Just working on limiting his portions number two as we did did the no dairy, no bread, no pasta. And then he owns a meat shop and catering company. So he was like, I'm still eating red meat. He's still doing this, but just portioning out stuff. Still high protein. And avoiding that stuff. And he lost 100 pounds in a year.

My mom just did a triathlon in Chicago, the Chicago triathlon. And she lost, she didn't get on a scale at the beginning, but she'd like his back down to her college soccer plane weight. And so my whole family kind of does it where it's all mental challenges, but when we lock into something, we lock in. You lock in.

You know what I mean? So I'm still on your diet then. So what did you eat for breakfast or? Honestly, just vegetables. Just vegetables. That was eating vegetables, that was eating fish, I would eat chicken every once in a while, but it was more about the portion size and it was more about how many calories would you say you were eating a day? No idea. See, the other thing about me is I feel like

too many people complicate the process. Like if you want to agree with that, I don't count calories, but it sounds like to me why I'm even saying that is because if you're only eating vegetables, I was just saying that my concern is you're not eating enough sustenance to actually eat. Yeah, no question. I would have energy. So my girlfriend's a vegetarian, so she does well of preparing vegetables and stuff like that.

But then also I would have chicken and stuff like that. I went back to the thing that we talked about earlier of, I used to do in college until I watched X amount of film or until I complete X amount of not going to eat. I would do that and I would make sure that like I worked out before I made sure this and that but I think most people eat just because they think they're supposed to eat. So for instance like you wake up and what do you do? You eat breakfast.

Why is it because you're hungry or is it because you just eat breakfast? You're in a routine of eating breakfast. So I only ate when I was hungry. Mentally, I was trying to get to the point where I was only eating if I was hungry, and then I would only eat until I crave that appetite. Right.

So you're basically, like I say, training your brain, if you're basically training your brain. And it's really hard when you're wired to certain way because of all the experience and what you've done for so long. So like anything, it's difficult at the beginning, but then it gets easier once you kind of have some time on your years.

I really do believe that if you can learn how to control kind of your impulses and master your brain, I feel like anything is a, that you can accomplish anything. And I think that it's why when I started doing business coaching, people at first were business owners that were basketball fans were drawn to me so that I could use basketball analogies.

And they also wanted to be around the NBA players. I was gonna say, you probably attract a lot of like high-power alpha males who were just like wanna work with you. Or kick ass females too though. Because the big ass to train with you, remember? So I don't know if that's okay. But it's because a lot of people are obsessed

with results, success in their mind, but they haven't figured out how to reach success and happiness in San Wichos too. So a lot of people, I always say that everyone has a hidden truth. Everyone has a hidden truth. So I'll give you an example. When I first started training, I was doing very well. And then when I started training NBA players,

I was still doing well outside of the NBA players, but the NBA players, like we talked about, hadn't paid me early on. But everyone thought that you were. But you were out here with that, you said. I was, but my hidden truth was, I didn't want wanna talk about money or how much they paid me because

that was, I couldn't say, oh yeah, I'm doing it for free. Well yeah, well anybody could train these guys for free. It's like, no, first of anyone couldn't train these guys for free, but second thing is, it was an embarrassing thing that I was like, my hidden truth. So what I did was, I kind of it actually worked out

in my favor, but I did the whole pay me whatever you think is worth because then when somebody says, how much does an MBA guy but I did the whole pay me whatever you think is worth, because then when somebody says, how much does an MBA guy pay you? I just pay me whatever you think is worth, whenever they want. Well, they just happened to not want to pay me, what I guys are gonna mean.

But, not, I mean, that's the truth is, everyone has a hidden truth. So, a lot of people, they want you to think they're successful, but really they're not happy, or they want you to think they're more successful than they really are, or they want you to think that they're making more money than they really are.

So, why people buy the jewelry and the cars and the houses and the, or they try to impress you with, you know, different things of like, oh, I can get you into this or I can get you into that. It's, all we're trying to do is we're trying to trick people into thinking that we're living the life that we really want to live. And so what my, what people either do it by access or money, those are the two big ones. And I think it's always usually hidden because it's an insecurity of something else.

100% right? And so when you look at any, if you study depression and I've studied a lot, it's always a source. So most of the time, like somebody will say, you know, say you have somebody that's insecure in a relationship, they'll say, oh, it's because I had a bad boyfriend or girlfriend, but the truth is,

they look even further back and their parents didn't love them the certain way, so they craved, you know, love their parents, didn't love each other or whatever. There was some way, way back when, when they developed insecurity because somebody that was, that they were seeking approval from in their early kind of years didn't give them that validation. And so then later on, they've lived with it. And so I think that if you really go deeper to the source, like I always say, when somebody's like,

say, I was coaching you in the business world, first thing I do is like, all right, let's evaluate your state, you know, state story strategy is kind of like, you know, the three things and it's like the story and state are so important before strategy because if I know where you've come from and we really go to your sources, then we can rewire your brain from the jump,

which then alters everything. You know, if you look at people that are clinically depressed, usually people are like, oh, there was a moment. But if you can replace your subconscious brain right before that moment, you were actually happy. Isn't that called NLP? Yeah, there's different strategies. But that's one of the ways to do it is replace memories and it's hard because it's not

in your subconscious. Right. But if you can do that with people, they really get to the point where they can let go and they don't feel like they're entrap with that, whatever is holding them back, or whatever they're kind of trying to seek out, you know? Yeah, but that's hard to do. Like, really hard to do, but that's why I'm a, I think there's two ways to improve anything. One is a gradual change to a shock the system.

And I'm one of those shock the system kind of guys, as you can see, where I'm like, I'm very hard on people. I'm like, oh, let's go all in, but we can get crazy results if you go all in. And I did this consulting program with basketball trainers first. And I called up my next mentorship program and it was basically where do you want to go next in your career? Like, how can we help you take the next step? And we started it. I said, just so you know, the amount of money that you paid me, I promise

you that we will make that money back and we will grossly do it. The average person in the first six months, three XR business. Wow. So, we were like, okay, these are like numbers, we're like, this is actually working better than we thought. You can't expect that for everybody, but the reason was because I just didn't let them have excuses, I made sure that we really went back and said, what are the truths that you think are true that aren't really true?

So they'd say, I lack gym space. So you've called every gym in the area, you've tried to make every deal that you can in the area, you've called churches and offered donations for your gyms. Like you started going through. And then I said, okay, wait a second, this isn't just a basketball thing, this is a everybody thing because so many people

that whether they're, you know, very socially famous on social media, whether they're, you know, very socially famous on social media, or whether they're financially successful, or they're missing some component in life that otherwise they wouldn't be seeking out coach. You know, otherwise it wouldn't, but the other thing is, even ourselves, anybody that feels like they're in a good state,

they feel like they have a good strategy, they feel like they have a good story that they're proud of, we can always go to another level. There's always an available, you know? Oh, I agree, that's what they have a good story that they're proud of, we can always go to another level. There's always an incredible level. Oh, I agree, that's where the best always have coaches. I agree 100%. For, for, for exact reason. Well, whoo, my God, how long has this been?

It's been like five hours, I think. You've been great. Thank you. Thanks for having me on, I appreciate it. No, I really, I think how to, this is great. You've been absolutely wonderful. How do people find you? So if they want to know more, find you? If there is any more.

Yeah, no, I mean, the easiest way is my social media stuff, which is Drew Hanlon, D-R-E-W-H-A-N, L-E-N. And we're doing some cool stuff this year. I've, to this point in my career, I've been so basketball focused. But my 30th birthday is later this month. You know, happy birthday. Yours will be before, so happy birthday to you as well. But on my 30th birthday is later this month. You know, happy birthday. Yours will be before, so happy birthday to you as well.

But on my 30th birthday, we're launching, finally, publicly, my corporate coaching. Normally, I've done it privately for everybody. So I'm gonna start putting out a ton of my motivational mindset, and it's all research-driven, all kind of different, each month, we're gonna do different challenges and stuff like that. So it's gonna be cool. I'm gonna go in that space. I love it. Even though I've kind of, people each month, we're gonna do different challenges and stuff like that. So it's gonna be cool.

I'm gonna go in that space. I love it. Even though I've kind of, people don't realize it sometimes. Like I do a ton of corporate speaking engagements and people are like, I didn't know you spoke. And I'm like, yeah, I do it privately because basketball has been the platform

that I've chosen to help people with for a long time. But now I'm like, all right, I kind of'm going from basketball to business then to kind of everybody. But you got a lot to say. So I'm sure you're a great speaker. I appreciate that. No, thank you. It was very, very good to have you on.

Thank you. You're welcome. Just a budget of fuck going, visionaries tune in, you can get to know me, inspire you, this is your moment, excuses we in heaven at, the habits and hustle podcasts, power by happiness.