Habits and Hustle - Episode 38: Emily McDowell – Writer, Illustrator, and Founder of Emily McDowell & Friends

Episode Date: November 19, 2019

Emily McDowell is a writer, illustrator, speaker, teacher, and founder of Emily McDowell & Friends. After spending a decade working in advertising, she founded Emily McDowell Studio, a company that creates greeting cards that speak to the human condition with honesty, humor, and heart.  Emily talks about how she started off on Etsy hitting sales of over $500,000 in her first year. She also discusses what her greatest motivator is and what the most important attribute to being an entrepreneur is…constant problem-solving.  Youtube Link to This Episode Emily’s Website Emily’s Instagram ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Vitamin water zero sugar just dropped in all new taste was zero holding back on flavor. You can be your all feeling it. I'll play and all self-care you. Grab the all new taste today. Vitamin water zero sugar nourish every you. Vitamin water is a registered trademark of glass so. Welcome to the Habits and Hustle Podcast. A podcast that uncovers the rituals, unspoken habits and mindsets of extraordinary people. A podcast powered by habit nest. Now here's your host, Jennifer Cohen. This is Emily McDowell and she has the brand called Emily McDowell and Friends, which is

a phenomenal greeting card company brand. I should call it. She writes some of the funniest things. You pricey but all over Instagram and basically all over social media because there's empathy, there's comedy. And I literally see all your stuff everywhere. Like people repost through posts, repost through posts. It's my whole marketing strategy.

When you want no money, if you make stuff people want to share. It's working. Well, thank you. No, you're welcome. So you just naturally, like a really good writer or a copywriter? Well, it worked in advertising for 10 years.

And so that, I mean, I was, I've always been a writer. I was a creative writing major in college. And then I worked in advertising. I was actually an art director first. And then I switched and been a writer. I was a creative writing major in college. And then I worked in advertising. I was actually an art director first, and then I switched and became a writer, because that was a better writer than an art director. And so I really learned how to write quickly and write on strategy and write to an idea.

And that training really was invaluable for me in being able to do what I do now. So you spend, so basically, it was kind of a cookie introduction because now like we say we're on these wood ways and like, I don't know, I'm totally bound for ourselves and talk, right? How's it going for you so far? It's going fine. Yeah, yeah. So far, I think talking is like, you know, it's been one minute and 30 seconds.

I'm clearly, I'm not a fitness influencer if you can tell. So I think you like, I'm, you know, yeah. Well, the whole idea is also to kind of like, I keep on saying this, but like, get the most bang for your buck, you know, leveling that totally by like, not just talking, but we're gonna walk, we're gonna improve our cognitive function,

and we're gonna bring some calories. Well, there's actually all those studies about how walking meetings use a different part of your brain, like you access a different part of your brain when you walk and come up with ideas. Girl, what do they were doing this for? Just for like, you know, shits and gags. Just for sweating?

Yeah, it's okay. It's a sweat in this hot block. No, we're doing it because it encourages them. There's a study. Thank you. You're telling me, you're doing telling me. So basically, I mean, this is, I've met Emily at a friend's house,

and I have to say, you're so funny at the human being. Like, that's why you're actually really good at what you do. You know, like besides, you're so funny at the human being. Like that's why you're gap really really good at what you do. You know, like besides what you're saying, you're a writer, you're a creative director. But really, what was the like impetus of what made you decide one day? You know what, I'm gonna start a greeting car company and then, and basically crush it and become this.

So what was this? And become this. So I was, I reached a point with my career in advertising where I realized I didn't want to do that anymore, but I didn't know what I wanted to do. I posted it, which I think a lot of people don't have to. And I'd taken the step of quitting my full-time job and I was freelancing and trying to figure out

like what I was that I wanted to do. And I had always wanted to I had always had trouble finding cards that felt like they spoke to my reality. Like I would go to the store and it would be like, what card do I hate the least? Like what card do you think you're through, right? What is this weird joke that kind of, you know, like it was stale.

And they're stale. And they felt like, you know, it felt at the time like it was cards for the relationships that you wished you had. Like, I don't actually have this relationship with my mom or like my dad or anybody. It's true, yeah. But like this is, you know, this is what this is.

And it felt like, so I don't use, I would write my own cards. And I just never, I didn't think of myself as an entrepreneur. But I, you know, I wasn't in that mindset. Like I was never like, I never never, I didn't think of myself as an entrepreneur, like, but I, you know, I wasn't, I wasn't in that mindset, like I was never like, I never really thought of myself that way. And yet I had this idea, like,

I feel like there's an opportunity here, I feel like there's an opportunity to say something that isn't being said and to do things that aren't being done. Well, you know, and you also said something, or like earlier to me, I thought was really interesting. Was that a lot of times people don't know what to say in search of a situation. Yes. So that was the other part of it.

So there was this part, which was like, I felt like there was this opportunity in cards period. And then, which is true, I had cancer when I was 24. And so I got a lot of get well soon cards. And get well soon cards are kind of dumb because if you're like, if you're like, cool, I'll try. I'm like, you know, like, I'm like, oh, I love you. I love you.

And, oh, what my cats have been. I had Hodgkin's lymphoma. Oh, I, so, but what happens when you're sick is we don't learn as a culture how to talk about this stuff. Like, we don't learn how to talk about illness or death or grief or any of these things. And so people don't know what to say. And so they either sing nothing

or they say some weird platitude, everything happens for a reason or they try to come up with some wise thing or and people really wanna connect but they don't know what to say. Right, so awkward, they get uncomfortable and they have not either not doing anything. Yes, which is what happens, I think a lot too.

They get in and then it gets even worse, gets even worse. And then they feel like it's been too long. And then a connection gets broken, and then the person who's going through the thing feels like, oh, they don't, maybe they don't care about me. And that was what my experience was. Was that the most painful part of being sick, was like having relationships kind of disappear and feeling like, oh, maybe, I guess it's me, I guess. And I was so young, I didn't understand. Right. That was what, you know, really, that's a cultural thing.

It had nothing to do with me. Right. And then, I think it's also this human nature, right? Like that awkwardness. Totally, totally human nature. And when, so right around the time that I was, that I quit my job and was putting this freelance thing, my one of my best friends from college, my roommate,

got cancer and passed away three months later. And for me, it was like, it was a very sort of wake up call in my own life and also very like, it was an opportunity to see, like, oh my god, wait, duh, dummy, this wasn't about you. Like, this is, this,

people don't know what to say. Nobody knows what to say. Nobody knows what to do. And this is something like, and cards, we have this whole category of get, get well cards that don't address this at all. And that don't help people foster connection and that don't help people feel supported or seen

or anything. And so that was really important to me as well, was, you know, that sort of umbrella for the brand is cards for the relationships we really have. And not just the ones we wish we had. Right. Exactly. And so part of that for me is this, is this empathy, like, is this what we call empathy cards that are, that are cards for people who are going through something really shitty. Yeah, exactly. Exactly. And then like, how do you think of so many? I mean, there's so many cards.

I mean, that was the first question I asked you when I met you, right? Like, how do you even think of so many things? Like, I know you were a writer. I got it. Where being a writer comes in, right? Is like, but they're all clever. And then all things that you're like,

oh my god, that's exactly how I feel. Like, that's the great thing. I mean, it's also like, you know, what I loved about advertising was psychology, right? Like I love thinking about how we think. Like that's some, to me, who we are and like how we're so weird and how we're all different, but all the same.

Yeah, like that psychology is so interesting to me. And so what I love about cards and we make other products now to, you know, mugs and pouches and whatever. You said you merged with somebody else, right? We did. Yeah. So who'd you merge with? We merged with a company called Knock Knock that have been in business since 2002 and they are, we're based in Venice and now we're based together in Culver City.

They're a totally separate brand and they do, like journals and books. They publish, like gift books. Got it. Okay. All out of pads that like people have, that you've definitely seen their stuff. They're much bigger brand than we are. And that basically use your, your, your, your saying on their stuff. No, they have all their own, they're, it's a completely separate brand.

So like they have all their own saying, their own writer, their own like everything. They, they do it separately, but we share a back end. So like the hardest part about my business was the infrastructure. Like writing this stuff is the easiest part, right? But like, sales and manufacturing and shipping

and having a half a wholesale business and half a direct to consumer online business and warehouse in a different state and like this big staff, and the whole operation. The operations of the business. The operations of the business was always the biggest challenge for me because we grew so fast that we were a different company every three months, and so we would put something into place, and then it would be outdated.

And you also, like you said, you don't feel like you're an entrepreneur. You feel like you're an actual just a writer. Yeah, I mean, I'm an entrepreneur now. Like I became one, like I was an entrepreneur now. Like I became one, I was an accident, you know? You know, entrepreneur, but I was not, I mean, I have 11th grade math, you know? Like I have like, I was a creative writing major. I was like, you know, and so,

and I didn't have a business partner and I didn't have funding, like we were totally self-funded. So all of it was just learning on the fly. So how do you start them? So you write your first slogan, like give me like, you know, kind of like walk me through how this even happened. So you know, now there's a need for the business. I got that, right?

There's a need for the business. There's definitely a need. I think that you just nailed it, right? Like the relationship that you go into, like, you know, hallmark or whatever and you see, it's like, this doesn't even apply to me, but there's no other option. Yeah. I guess I'll just buy it, right?

100%. Yeah. And that's not like a slant at Hallmark. It's just a fact that's like, it is what it is. Yeah, right? And then so basically, cut to you, you create this business. You write your first few slogans, first cards, then what happens?

Then, well, the way it actually happened for me was I had an Etsy shop. So in the beginning, I really, so if you have a lot of success on Etsy, oh my gosh, yeah, we did half a million dollars on Etsy, like, you know, the year that we decided to turn it over to our own site. Are you serious?

Yeah, with cart. So I hope everyone heard that. So when there's a will, there's a way, right? Like, yes, he's a great way for people to like start selling from what it basically to sell so that consumer. Yeah, and it's, you know, and it's different now and also having your own site is a lot easier than it used to be. So this was 2011 when I started. That's all creative. So explain what that's even going. No, Etsy is at the time Etsy was known, Etsy was like handmade artists, basically.

And you could do, it was a lot of people making things like potters, making pottery and selling it. I was illustrating cards, and so I could, and so they allowed manufacturing in that. I was having the cards printed, but they were my original illustration and writing, and so that made sense. And it used to be this, it was started as like a handmade

marketplace. So sort of like, you know, like an Amazon, like Amazon, but like it's all different stores, like it's all different vendors, like it's a million different vendors. So it was- So it was the benefit of doing Etsy versus going on Amazon. Well, Etsy, you have your own shop.

We got it. You have your own shop. And Etsy used to be, you weren't competing against like stuff from China. Got it. Like it was, I'm a maker. I make this thing. Here's my brand story. Here's what I do. Here's my branded page. And you could discover on Etsy, like the benefit of doing Etsy versus your own site was that you had sort of the engine of Etsy, where there was, you know, there's a millions of people to go there every day, searching, finding you, you know, you get promoted, you get in collections, you get like, it's the sort of organic traffic. Got it.

Okay. I didn't know that. So, yeah, so it's slightly different now. They sold, like they, they went public a couple years ago and their business model has changed a bit. But it was, for me, it was a way to do a shop that was free. It was easy. It was free.

I could set it up in an hour. And then did the organic traffic. So that's the other benefit of them not using your own website, right? Right. Exactly. Got it. So it was less pressure to drive traffic.

It wasn't all on me. So it was completely drive traffic. So you told a half a million dollars with a car is your first year on NC, in fact. Which is pretty crazy. Yeah, the first year was like 60,000. But basically what happened was, I, the first car that I ever did

was a Valentine for the person that you're kind of dating, but not really. That's such a good one. Like, because that's such a thing that people need that. It's like stressful, you know, Valentine's Day, when you're kind of, when you're like kind of sort of seeing someone and you're like, do I get them something?

It's weird if I don't, but then it's also weird if I do. It's also weird if I do, because so then you give them something and you're like, it's not that big of a deal here. I got you this card. And so it's, the card is that, like it's a text, it's actually the text of that speech. So it's long and it's like, what is it? I know we're not together or anything,

but it felt weird to say something. To not say anything, so I got you this card. It doesn't even have a heart on it. It's not a big deal. Basically, it's just a card saying hi, and then in little letters, it's just forget it. So it's this kind of, you know. It's exactly the dialogue, but you would actually

have what you would say to somebody. That's why I would say. And I made that card, and I was like, I'd never made a card before. Like this was my first, I literally Googled a printer. I was like, you know what? Like I was selling prints. I was selling illustrated prints of my work on FD

because I was illustrating and drawing and writing stuff. But it was prints and I was like, why? This is not, this is so, this is where my non entrepreneur background comes in. Where I was like, I can sell one print for $25. How many, why would I sell a card for $4? Like, that would end the loop and it has all this other work and like when I could just sell a print for $25.

And then, yes, exactly. So, but I wasn't thinking big enough, right? I was thinking about assembling them myself and like folding the paper, right, right, right, right. Like making them. I wasn't thinking about like shipping. And shipping, right? I was thinking about assembling them myself and like folding the paper, right? Like making them. I wasn't thinking about like shipping. And shipping, right? Wouldn't shipping cost about that? It cost about the same. It costs the same. So I was like not thinking about, I was thinking about, but I wasn't thinking big enough, right? Like I wasn't thinking about, well you manufacture them at a printer, right? And you make, you were just think if you make physically missing it, I was thinking of like physically like,

well why would I do this? When I can sell this for $25, you know, right? It was just, you know, why would you know? You never would before, right? Exactly, never done it before. But the reason why you would is because a card solves a problem and a print doesn't solve a problem. Like, a card is, if it's the right card

for the right person, it's necessary. Absolutely. And a print is just if it's the right card for the right person, it's necessary. Absolutely. And a print is just like a cool thing to have. So people are willing, like people, you'll sell a much higher volume of a card because it solves a problem. Yeah.

And so I started thinking about it that way. And I Googled a printer, like an online printer. And I was just like, I'm gonna make a hundred, it was like the smallest number, you know, like, I make a hundred, maybe I'll sell five, like, but these five people I know are gonna be so psyched that I don't, like, I'll just take a dive on this, whatever,

but I just want this in the world. And what happened was Etsy put it on their Facebook page. And Etsy, at the time, it was before Facebook changed their algorithm. So when you followed a brand, you just saw its posts, just like any other person that you followed. And it became their most like, most shared post of that whole year. And it went super viral.

Like, it was on the front page of Reddit. It was on like, funnier die and cosmo.com. And like, you know, you name it. It was all over. Really? And I had a week to sell it because, that was my favorite one. I've made it for sale on February 1st.

And if you're gonna sell, you have to stop shipping it on February 8th so that it can get to people. Exactly. The mail takes time. The mail does say time. Right, which, you know. But I thought I would sell five.

So I was just like, the yada yada, whatever. And I ended up selling 1,700 in that week. That's amazing. Before I had to cut off the shipping. And it was crazy. Like it was just, it was like just totally bananas bonkers. Like, I don't even know.

I was like, you know, obviously you don't go to buy your envelopes of paper source. But I didn't have time to like order wholesale. So you did. So I'm like at paper source, just buying all the envelopes, you know, obviously you don't go to buy your envelopes of paper source, but I didn't have time to like order wholesale So you did so I'm like at paper source just buying all the envelope, you know, just like That is why It was crazy. That's so basically that was like that was Also lucky, right? Oh my gosh. It was so lucky It was so lucky like it was just it was the right place at the right time, you know

And it was so lucky that they put it they put it on their Facebook and it it just blew up and it went viral and it went viral because it resonated with people, you know. It doesn't matter who you are, everyone at some point of their life has had that moment. Yeah, right? You're like, I don't know because those relationships. It was so hilarious because there were guys who were buying like five of them. That is exactly for future. You never know. Or for like dating multiple or they were like sort of a weird thing with multiple people. I was just saying for future. And like, half of the future and over and over and over.

But you know what, there was also like, it was so cute. There were guys that were like, I got more than one note from men that were like, I'm buying two, but it's not because I'm a player. I'm afraid I'll mess one up. Like, I was like, oh, that is so cute. That is so cute. And it was also a card, I think it was also a card that resonated with men.

Like because Valentine, like absolutely. I don't know about that. Because cards in general are sort of a more female. Right. You know, women buy each other cards, men aren't generally going out and being like, but it works for, I think it's every gender, but yeah, but it works for,

but this one really resonated with men, because they were all these guys and were like, I feel like I should, I gotta do something for Valentine's Day, but oh shit, like I don't know. And so this was kind of, it was really in that kind of sweet spot for them. Keep coming back, you got plenty of space. Oof, not how you would have done that.

You like working with people you can rely on, like USAA, who has helped guide the military community for the past 100 years. USAAA, get a quote today. makes it simple for developers to build custom solutions that make sense for your business. From providing faster tech support and better customer service to hosting more productive meetings and classes, live video enhances every conversation. Go live on your terms with Vonage. Learn more at Vonage.com. So is that okay, so help your biggest you've been doing this for how many years? Seven.

Okay, for seven years, would you still say that was your, is your top seller? Like, because I'm sure you still have the same cards. Oh, we that, that one still sells really well. It's still in our line. You know, we've probably, my first release, my first like official release that I did for wholesale, had 40 cards in it.

And I would say of those maybe 20, we still sell. Oh wow. They still sell well. Yeah. That I did for wholesale had 40 cards in it. And I would say, of those maybe 20, we still sell. Oh, wow. They still sell well. Yeah. I think our best selling card, like overall, is just a card. Is it an empathy card? And it's a card that says there is no good card for this.

I'm so sorry. Another good one. See, this is like, this is the kind of stuff that, like, what people think or would say. Yeah, and yet you just basically put it on a car. Yes. So then how do you, okay, so those are great ones. And like, there you have like a bazillion of them. I mean, so if it wasn't for that Etsy moment when they put it on the homepage, like, I guess, like, we would know, right? Because it doesn't know. I mean, opportunity and timing and work and, you know, and like, that I like bust my ass to get the malls.

Like, I could have been like, oh, it was hard. I mean, it was like trying to figure out how to fill and do all that customer service for 1700 people by myself. And, you know, who helped you then? My boyfriend at the time. I was help it. Like, he just, I got enlisted him.

His son at the time was five. And he was like putting cards and envelopes together. I mean, like, I was help it. Like he just, I got enlisted him. His son at the time was five and he was like putting cards and envelopes together. I mean, like I would picture him like sitting on the couch, you know, like, and how much did it cost to send him all up? Each one. It cost, well, they cost $450 on our website and then shipping is like three bucks. So people were paying like, you know, $750.

For the car, for the car. Yeah. And $750, $8. And $758. And it worked. But when it's like, when it's something that actually is meaningful and you can actually like, you, it resonates with you. Yes. versus some like, you know, humdrum nonsense

that you just have to buy and say, here you go. And just basically be embarrassed as you give it to somebody. You know, walk away or look away. You know, right. So then like, so how does the kind of, like I said, like when I was like talking about you earlier, and it was the truth, there Right. So then like, so how do you, like I said, like when I was like talking about you earlier, and it was the truth, there's, I feel like I see your slogans and you're saying, really like reposted, reposted, reposted, and we joke it. So it's great PR. But like the same time,

is there a way to trademark it? So I'm going to credit for it because people can just call how they face their name. I mean, right. That's what's,. You can't. You can't. You can't. You can't. You can't. You can't. You can't. You can't. You can't.

You can't. You can't. You can't. You can't. You can't. You can't. You can't. You can't.

You can't. You can't. You can't. You can't. You can't. You can't. You can't. You a huge opportunity, but also, you can't control what happens when you put something on Instagram. Someone will, I mean, people put your words, retie your words on a sunset and put them

on a thing. Well, especially. Yeah, and anyway. I had a quote of mind. I've been like attributed to Christopher Walken. I mean, it's like, it's like, you know, I, it's like I didn't, and I see it in my feed.

Like, I'll let it imagine you face through or something. We'll post it and I'll be like, what no, I wrote that. What, you know, and like, and everyone's claiming to be their own. And, and people, and it's like someone just made a meme of it. And, you know, and just put it because it's, it's just, and then people are like,

I saw this on, but no, I saw this on Pinterest. Like people don't understand that Pinterest isn't like an author. Yeah. And people think it's like, and it are like, I saw this on, but no, I saw this on Pinterest. Like people don't understand that Pinterest isn't like an author. Like people think it's like, and it's like, that's like, they're like Barnes and Noble wrote this book. No, like, they have to get it from somewhere. Pinterest, like Pinterest is not a meme factory.

I know, but people don't know. People don't know that stuff, right? No, no, and people don't know. And they don't know where anything, because what happens I feel like, people don't know where anything really originated from because people get reposted and reposted and then like they think it's your,

they think it's that person's words, right? Totally, totally. To be honest with you, you know, if we're being real, a lot of people can build out on Instagram, on social media, an entire brand based on other people's. Oh my gosh, most of it is. Most people, that's what most influencers do.

Which to me is so unbelievable to me that people make lots of money around this. I mean, there's like someone got called out recently in like in the motivational space because someone caught them. They're really a really big person and someone caught them like literally cut and pacing from all these other sources and And it's like, there's no really way to kind of regulate it, right? No regulation. No, I mean, no, it's unbelievable. I think any credit. No, no, and people are like, well, it's on the internet. So it's it's fair. It's free. It's free. And it's my audience.

And like it's such a, it's such a blurry line and a slippery slope And you basically have to kind of depend on people's sense of ethics Well, it's not gonna happen. Which isn't gonna happen, you know like so forget it I think exactly like it's too the world online is too big. You're so I'm so sorry I'm so sweaty. I'm sorry, but it's good I mean your your burning camera. You guys brain is working you faster because you're walking You're walking and you're talking because I'm bringing you guys brain is working. You're faster because you're walking. You're walking and you're talking. It's because I'm in great shape.

I sweat really. I really listen. Well, we're gonna we're gonna we're gonna get you to shave over here. It's also just so you guys know it's very warming. Yeah, I know it's cool. I know. Someone else came on the podcast.

What he called it big just a big room podcast. It is totally bigger. I know I should have worn what you're wearing. That was CEO of 10 degrees Danielle. She was like, this is big room podcast. It was totally, we were doing it on the chat room. This is big room hiking podcast, realness. Wait, listen, we're basically,

we're doubling up your healthy habits. Okay, so yeah, I've gone half a mile. Good. I mean, that's good. Zero miles, right? It's not a way I look at it. Way better. It's way better.

Have you ever called out anyone on social media be like, hey, whoever, you know? Yes. You know, it's so tough because you have to do it in a very tactful way. Like, I definitely have posted and said, hey, this is my, I wrote this. Like, can you, you know, would you mind tagging said, hey, this is my, I wrote this. Like, can you, you know, would you, would you mind tagging me or credit, you know,

because sometimes it's people with a million, two million, four million followers. I know. And it's like, you know, by the way, a lot of time. Most of the time it is. Yeah. And I don't think you should be worried, but the person that has like 300. Yeah, no, it's like, it's like, it's like, you have like three, you're effectively a journalist when you're doing that, you know what I mean? And so like, you have to kind of like, and whoops, and when people don't,

yeah, I mean, you have to, like, it, so yes, I am nice about it, like I am, you know, tactful about it, because it's also, like I've tried sort of everything, like I used to get mad about it, like I used to get much more upset about it than I do now, and now I've tried sort of everything, like I used to get mad about it, like I used to get much more upset about it than I do now, and now I'm just kinda like, okay, this is the thing that happens.

But like in the beginning, when it was happening, and I was like, I was just like, ah, like I would get so, like, I would feel like personally, like, upset, you know. Because also, how do you, besides selling the cards, right? Like that is your way of monetizing your physical products. It's all physical products. I don't have any digital.

I don't monetize. I don't sell any programs. I don't like that. That's what I'm saying. That's why it's like this is not like another situation. This is a very specific situation where you can only monetize your physical work. Exactly. So you're missing like leaving a lot of opportunities on your table based on it.

Because with your words, like having thought up or like thought of like going to see some like a Business consultant. I don't know to have like had to monetize the digital space without Kind of like undercutting your physical. Yeah, I mean, I we thought about it. I thought about it It's just been I'm now for the first time out from under the operations in a way that I can actually turn towards strategy. That's a term. That's a term of like, yeah. But now I have business partners. I have like, we have much more of an infrastructure. I don't manage that any of the sales or operations and I don't know anymore. And that's what like we added this friends piece a year ago, which is bringing in other writers and other illustrators.

That was my next question. Yeah, do you write everything yourself or not anymore? I used to and I still write about 90% of it, but that's in the process of shifting. And we're also bringing in other collections. Like other people, we have an artist, an author named Lisa Kondon, and we did a big collection with her. We have somebody really big in January

that isn't, I can't announce yet, because it's, come on. I can't. I won't put this up until January. Yeah, you will. And you're probably right. But can you whisper my ear? Or like, she's a very well-known author.

Okay, who's never licensed her work. Is it Judy Bloom? It's Judy Bloom. Yes, is it? No, it's okay. Oh my god, Judy Bloom. Okay, no, I'm just kidding. But so it's bringing in, but we're bringing in other people

to do collections because the hard part is the infrastructure. Right? We have this whole thing built. We have this system now. We have the back end. And so we might as well have, because the hardest part about being an artist is figuring out how to monetize that, like figuring out how to get your work out there on things. We know how to make the things now.

So we have the sales in place, we have the wholesale, we have the back end, and so being able to create a platform for other people to make their stuff, to make under our friends umbrella were excited about that. And then also with the sort of core brand, there are, I'm starting to bring in other writers and other illustrators to do, because it's now a brand. I mean, it was originally in my head, but it's strong enough as a brand on its own

that somebody who's a good writer can come in and write to that brand. More from our guest, but first a few words from our sponsor. Now probably by now you guys have all heard about the potential benefits of CBD, right? And probably even taking it yourself. So know this, not all CBD is created equal. Unlike other CBD brands who offer just CBD, hemp fusion is CBD plus omega's plus turpines plus other natural ingredients to really help you feel 100%. Now they do this because CBD actually

works best for your body when it's combined with all these other nutrients which is why this brand really is a notch above most others. Now I've been using hemfusion for a while because I can have sometimes trouble falling asleep and it's been really helpful. But there are also really great for stress, energy. There's all sorts of different things that it can be great for. So if you wanna get 20% off your first order

and of course free shipping, go to hempfusion.com and use the promo code habits. That's hempfusion.com and use the promo code habits. That's hempfusion.com to get 20% off your first order and of course, free shipping. And now to our next sponsor. So by now you've heard me talk about how I will only use products that are super clean and simple and that's why I really love native.

Native has a whole line of simple and effective products that people use in the bathroom every day. And I really love their deodorant. Their deodorant is formulated without any aluminum, parabens, or talc. And they only use ingredients found in nature, such as coconut oil and shea butter. They never test on animals. And guess what?

It smells amazing. And it works. So I was all about the coconut and vanilla for the longest time and I've just recently moved on to the lavender and rose scent. But there are so many great scents for both men and women and if you don't believe me, you can check their website because there's over 9,000 five star reviews. So if you want to get 20% off your first purchase, visit nativedeodorant.com and use the promo code Habits. That's 20% off your first purchase, visit nativedeodorant.com and use the promo code Habits. Trust me, you'll be hooked. You were saying something earlier about like being an entrepreneur, you ever thought of

yourself as an entrepreneur and you kind of had to learn as you go, which is by the way most people. Totally. Yeah. But then you also said when we met a long time ago that like, you don't think everyone, like, kind of like not everyone's meant to be that person. No, I don't. And I think, you know, on social media right now, in particular, there is, it's very trendy to entrepreneurship. The idea of entrepreneurship is very trendy. And I get it. Super trendy. Super trendy.

Be your own boss, freedom, make your own out, don't work for your build your own dream, don't build someone else's. Cool. It's what you mean, also internet marketing is really big. Internet marketing, monetize your brand-in-coach. I work as a social media person for three years and now I'm a brand new coach.

Like there's all these things. Exactly. That's what we talked about at the party. Yeah. Like it was kind of like, everybody is a coach, a consultant, something. Yeah, something. And they were like, before they did this,

they were basically, I don't know, what were they doing? Like an assistant at a same time. Like it's, they were a base, yeah, exactly. Or they just finished college and they're like 20 years old. Right. And they doing? Like an assistant at a sink. Like, it's their base, yeah, exactly. Or they just finished college. And they're like 20 years old. Right. And they're like a market manager. And now they're like, and they're basically putting themselves

out there as a business strategist or a coach, whatever. With like pictures of themselves smiling with a clipboard. Like, you know, and I got it. Like because if you, because like, there's, I worked this nine to five or nine to 9 or 9 to midnight, you know, job for a long time. I get it, I get the pros and cons of both. But I think that, you know, entrepreneurship, you have to just love constant problem solving. Yeah, that's a good point. It's regardless of what you do. Like regardless of what industry you're in

or what it is you make or what it is that you wanna sell or whatever, it is constant problem solving. Right, right in. And it's exhausting. Like two a degree that's like, and you can never be like for a long time, you don't get to be like, I just don't want

to do that. Like, can we just, can this just be easy? Can we just not, you know, it's sexy now. I think being an entrepreneur is super sexy. Yes. It may not play to people's, not, not, it doesn't necessarily always play to people's strengths. It doesn't, you know.

And it also isn't sustainable like this hustle, like the like, watch out for the hustle. What do you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle,

what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle,

what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, what you think the hustle, myself at all. And I was a shell of a human being because my entire life revolved around this business. Right, there's an imbalance. I think a lot of forgettable imbalance. And you can do it for a year, two years, three years. You can do it for, you know, depending on who you are, for you can sustain that for a bit. But it catches up with you. Well, it is a burnout factor, right? Super burnout factor. Yeah, like there is, you know, I mean, reality is I mean when you when you really are an entrepreneur

It takes a lot of hours a lot of grit a lot of you have to be on you if you're working constantly you are you know But I think you're right like I think there is like something it's become very Trendy now to you know everything has like it's it's a close everything has like a time you know like also fitness is very trendy yeah health is very trender now. Yeah, things that like you know some people are just naturally doing because they really truly want to do it or they see it on something on social media and they're like that looks cool. I

want to try that yeah right. Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate for the all warm, all fuzzy, all self-care, zero self-doubt you. Grab a with love today. Vitamin water's zero sugar, nourish every you.

Vitamin water is a registered nourish every you. Vitamin water is a registered trademark of glass O. I don't know about you. It takes a lot to shock me these days. But to see our judicial system resemble a third world banana republic. To see trusted American companies embrace insane and destructive woke ideologies is frankly depressing. We must fight back, and that starts with changing the way that we spend our money.

For years, big mobile companies have been dumping millions into leftist causes, and we've had to take it because another option didn't exist. Well, it does now. Patriot mobile America's only Christian conservative wireless provider offers dependable nationwide coverage on all the major networks. So you get the best possible service in your area without the woke propaganda pushed by leftists working hard to destroy this country. When you switch to Patriot Mobile, you support free speech and religious freedom, the sanctity of life, second amendment, and our military, veterans, and first responder heroes. There 100% U.S. Base Custner Service team makes switching easy. Just go to PatriotMobile.com, slash America right now. Get free activation today with

offer code America. Ask about their coverage guarantee while you're there. PatriotMobile.com slash America. Again, that's PatriotMobile.com slash America. Ask about their coverage guarantee while you're there. PatriotMobile.com slash America. Again, that's PatriotMobile.com slash America. But you were saying something about, what was it that you wrote? Oh, that just because you can, doesn't mean you should. Yes, yes. Just because you can, doesn't mean you should. And I think that's another, like, so sort of another side effect that we see on Instagram and like internet culture, right, is that you're exposed to four million different things

you can do at any given time, right? And if you're an entrepreneur and you're like, you can read ten different pieces of advice that will tell you ten different things about the same thing. Yeah. Or more than ten. Or more than ten. You know, you can read, you can do, and like, for me, do. And for me, it's like, yes, I make these cards. We make these products.

But I could do, I could teach classes. I could do a podcast. I could do digital stuff. I could do licensing with other brands. I could do, there's all of these things. I think that much more, but people have much more exposure to more opportunities. Some more opportunities.

And so it's, and so the tendency, I think, for a lot of us, is to be like, yeah, that's a great idea. I'm gonna do it. Cool, great idea, gonna do it, gonna do it, gonna do it. And I think the key is the discernment of just because it's a good idea, it doesn't mean it's a good idea for you. Right.

I talk with a lot. I talk with the fact that being self-aware and knowing what you're playing to your strengths, right? I talk with a lot. I talk with the fact that being self-aware and like knowing what you're playing to your strengths, right? I think to be successful I think in anything is knowing what you're good at and also know what you're bad at. And then what you're like, what you're bad at, you know, maybe not maybe get other people to balance out your weaknesses. Right. Instead of trying to throwing your energy into getting better at those things. Right. And people can argue, say, into getting better at those things. Right. Which I mean, and people can argue with them,

what do you mean? And you're going to be in balance. But I think in life, there are people who are like, you should have a come to Jesus moment and be like, you know what? This is what I'm really, really good at. And this is things I really, what I really like to do. Because if you like to do it, the tendency

is you're going to actually do it more. Exactly. And you even get better and better at it and get more dominant on it. And if you're gonna actually do it more. Exactly. You even get better and better at it, and get more dominant on it. And like if you're an entrepreneur, like you're making your own, you're making up your past, you're making it, and you don't like it, why are you doing it?

Right, you know, like you have to like it at the end of the day. Right, exactly. But also like sometimes it's like with your situation, did you ever think when you started writing these cards, like you said, you were thrilled if you wrote, like if you sold five of those cards, you know, the five of Valentine's cards.

Like, you know, like even though you loved writing, you were able to take your love and passion for writing and create an entire business, even though you weren't necessarily good at the operation. You figured it out. I figured it out and actually was better at business than I thought I would be. And I like, there's certain, I like strategy. Right.

I like, you know, I like, I like strategy and I'm good at business strategy. I hate managing people, what I've learned. Yeah. And I just say, what is the things that you've learned from this? Oh my gosh, I hate managing people. And I thought I was going to love it.

And when I was a creative director, like I had, you know, teams, like junior teams working under me. And that was a totally different thing. Cause you're like managing their work and you're helping them make their work better. But if they're dependent on you, if you have a whole staff, what I learned was that like,

I'm a good leader, but I'm not a good manager. Why? What makes a good leader and what makes a good manager? I think a good leader, but I'm not a good manager. Why? What makes a good leader and what makes a good manager? I think a good manager, so what I am not good at is balancing all of the things that I have to do in the business. And this was what I was never good at. And also sitting down with each person and really figuring out what motivates you, because it's different for each employee, you know, like, absolutely.

And not it's not one size fits all. And being a really good manager is being able to tease out the skills and develop the skills and mentor and like all of that with with each employee. And I never felt like I think if that was my only job, I would be better at it, right? But it was too much. Yeah. And it took too much and I I would be better at it. But it was too much. It's a multi-task. It's too much. And it took too much, and I wasn't naturally good at it. So it was so difficult for me to try to do all that while I was also doing all the art and being the CEO and managing the business and trying to do all the strategy.

It was just too hard. And so having a leader, having a vision, having, getting people excited, like doing that kind of thing, is a different skill set than actually managing. And I was not, I just wasn't a great manager. That's right, so I like that. You basically are separating the two. A lot of times people put the two together,

a manager, a leader, but they're different. You're saying a leader in your opinion and is that they have a vision and they have the ability to inspire the team. Yes. But they don't micromanage, I guess, would be the way. They don't like day to day.

Yes. Sometimes, well, sometimes a leader and a manager are the same person. You know, sometimes. But you did the manager part that you were kind of like, like, walking with this. But the manager part is the, is the, is the inspiring, like is the, or not the inspiring, sorry, is the working with actually really, really loving sitting down and figuring out what makes each employee tick, what makes each person, what motivates them, what drives them, why they do what they do, helping them grow

and all of that. And like, it sounds to me much more. Like you're saying, it's like, it's much more hands-on. The love of people, you know? Very hands-on, versus an overall vision. Yeah, yeah. And that does take a very specific type of person,

and traits that would be good at that, you know? Like, but you're creative as like, naturally, right? So you would, I would imagine that as a, for the leader part, which is much more the vision, the overall, like, look and feel, that would fit you better. Yeah, and I'm not patient, you know, like, I mean, I'm more patient than I used to be, but I'm not super patient.

Right. I'm pretty decisive. Right. Like, I- Sounds quite familiar. Yeah. And these are decisive. Right. I sound quite familiar. Yeah. And these are things that like made it, you know, I think, I think you have to, there are some of these things that actually, if I wasn't, I wouldn't have been able to build the company.

But building the company and running the company are two, like, really different things, at least in my, you know, in my experience. Well, how would you, so what did you, like, what was your routine like? So what was like the habits that you did to get yourself better and to kind of learn the process and to then get balance because you're saying that burnout and the imbalance. So how did you kind of do it? What was your say? For me, it started, I had to completely retrain myself

to start prioritizing, to like completely shift how I thought about life. Because I ran away, you know, I was just chasing after this company for, you know, five years. And so I realized, like, from the minute I woke up, it was like on my email to the minute I, you know, went to bed. And everything was, everything was about you lived lived in Breathe It. I lived in Breathe It, you know, which... And so to start backing away from that, it was like, okay, how do I show up?

But did you back away until... I did win. At what point? Not until, like, about a year and a half ago I started. Right, so, like, is it really realistic for someone to say to someone to have balance back the way when at the beginning, like it's really hard when there's not enough like we're talking about? I think there are ways to do it because I have friends who've done it and I've watched

them, right? I've watched them build in habits from the beginning. Right. Oh, from the beginning for sure. Oh, taking care of yourself. Oh, saying, how do I want to feel instead of like working backwards from an arbitrary outside goal of like, I want to sell X things or I want to do that like something that's like sort of an arbitrary designation of success, right? Like I want to make a million dollars.

Right. Like a monetary, that's a big thing. Or like, you know, I want to be in 25 stores or I want this. How do you actually want to feel? to be in 25 stores or I want this, how do you actually want to feel? And how do you want to feel in your body? And do you want that sort of stress? Like do you want, like how do you want a feeling of calm? Do you want a feeling of, like, how do you

want a feeling of inner contentment? Like do you want, and like, I know that sounds a little bit woo-woo and like kind of silly. No. But like, we think about goals and like, I know that sounds a little bit woo-woo and like kind of silly, but like, we think about goals and like we think about chasing these external goals. Right. Basically, you spend like 5% of your time being psyched because you met a goal. And then 95% of your time being like, shit, I have to meet another one.

Or like, I have to do it again. Or now that I met this goal, I have to support, like, I have to make this amount of money again to support this other person I hired to, like, you know, like, and so it's this chase, you're chasing this hit of, like, yes, I did it. And it's kind of like what I'm hearing you say is that for the five minutes that you actually reached that goal, it's great, but the entire process

of getting there was like torture. It was like torture. And so, like, actually, what's a process that you're gonna enjoy? Yeah. Like finding the joy, and I just did a post about this on Instagram actually, like about finding the joy and the process of what you're doing.

Right. And having that be like, and if that means you grow slower, then it means you grow slower. Right. I know. I agree. I think in the, I agree. It's just, I think in the, I agree. It's just really hard in the moment, right?

When you're trying to grow and you have all these like hoax and dreams and you really want to like get there, you know? This is, I'm talking from my own experience. I sometimes get, I sometimes get really stuck in that and I'm like, I can enjoy the process because I'm like hustling constantly to like get to what I need to do.

It helps me to think about why, like for me when I get in there, it helps me to think about like, well, why do I want this? Like, what do I think is going to be different about my life if I get this? Right. You know, like, how's my experience of the world going to be different if I get this?

Because sometimes it's actually like, oh, am I going to approve of myself more? Like a lot of it comes down to like your own word. As I was going to say, it makes you think about what you're really like, it kind of makes you like be a little bit more like self-aware and really kind of go inward. Yes. So what is your why?

And what is the reason why that you push for five years and do all this? At this point, I mean, it's really shifted. You know, like in the beginning, I was really driven by like, I want to be, like, I just felt like, I felt like I was going to love, I don't know why I had this idea, probably culture, everything in our culture, tell us that we will. Yeah. But I have this idea that like, I wanted to be like Jonathan Adler. Like I wanted to be like I wanted to have this you know household name and it was going to be so fun to have this like giant staff and this like lifestyle brand and like all the

fuck no like no right and now you got cut up and kind of like with the glamour part would like the idea of what it would be and this idea of bigger is better. Like if it works, grow it, you know, like all that, which isn't necessarily true. And also from a financial perspective. Not also true, by the way. Yeah, absolutely not true. People don't like, you know, it's like, people always like, don't judge the,

what was I think, don't judge, the grass is always greener until you see their water bill. Oh my God, it's not, it's not. You should put that in a card. No, it's about water bill. Oh, no, it's not. Exactly. You should put that in a card. No, it's about, because it's about profit. It's not about revenue.

100%. It's 1,000%. And so I see it all the time. Officially living in LA, everyone looks like they have a bazillion dollars, and they're driving like, they're driving like Lamborghini's, and Royce's, and they do this and this, and they have like, they're in debt and they have no money

and it's like, never look at that stuff. No, because you could have a bazillion dollars coming in, but if you have a bazillion dollars going out, it doesn't matter. A bazillion and one dollars going out. And you're just managing. It's that much more work to manage the thing. We're like, you know, it's, yeah, it's so interesting

because that was a lesson that I really learned too. It was like the sweet spot of low overhead, you know, revenue, like that. And that's the thing. That's smart, don't think about, you know. People don't think about that and it's really important that the profit revenue is really smart and they don't ever judge that book by its cover because it's not about that. Like you said, it's very true. Sorry, so to continue on with it. So, sorry, I forgot you asking a question and I kind of, I know I always do that. And I kind of do that. I know I do that.

That happens to me all the time too. I do like to. You're saying, bigger is not always better. Bigger is not always better. And but that was, but there was something. There was something else before that. Something could be a great idea, but not be a great idea for you, depending on your goal.

I'm gonna me something about, I don't remember. It might be the treadmill. It's the treadmill. It's my sweat. I'm losing my life or life. I'm getting a great, does anyone else who's gonna say, quick, practice Celsius? Do you want, hey, why should I take some of this?

I'm telling you, this is really good. It's an energy drink, self-delsius. It's clean, it's good, it's yummy. And it will give you some coffee. I have three drinks, that way. I have healthy kombucha. I have water. Now I have seltias. Seltias.

That one will give you energy, though. That will restore some of your depletion. Oh, that is good. Yeah, it's very good. There you go. That's yours from here. Okay, well, I only have, oh no, I can put it here. So. There you go. That's yours from me. Great rush. Okay, well, I only have, oh no, I can put it here.

So what do you think would be, I'm just going to change it, and then we can always go back to if you're thinking, what would you say your biggest accomplishment then is, would you say, oh my why? That was what it was. Oh, you're why? All right, so I won't get to your accomplishment now. Okay, go ahead.

Well, why in the accomplishment are kind of the same thing. Okay, go. In that, I think for me, being able to say, well, why in the accomplishment are kind of the same thing? Okay, go. In that, I think for me, being able to say, like, I contributed, like, some work that I did contributed to people being able to connect with each other is, I think connection into place right now, when there's such lack thereof with social media. It's the most, that to me motivates me more than anything else.

Like, and it's why I enjoy writing cards so much more than I enjoy writing like stuff that goes on mugs and tote bags, and which we also sell and is great, and people love it for gifts and things like that. But what I learned, and that, because I was so excited to add all that other stuff, like we started with cards and I was like, oh, let's make the act facts.

And actually, what I love, it turns out, about a card, is that it's like an extension of me to you. Like, it's a sentiment. It's sort of a, it represents like, this is what the best version of me would say, if I could think of it. And I love being able to help people foster connection with each other.

And, you know, it's how that doesn't do other. And, you know, a tote bag doesn't do that. I, you know what, I agree. I also think it's also, um, at time when people don't give cards that much anymore. People email and they text. And they text. And they text all out, right? You know, but now they are. Yeah.

When someone gives me a card, I actually remember it. And there's like, I'm like, oh, wow, you know, it's a moment. Yes, right? Yeah, it's interesting. Like the hallmarks, like everybody is kind of freaking out because their sales were all down because the, you know, card industry is declining overall because the people are sending fewer things in the mail and all that because cards

used to be a social convention, right? Like your grandma would send you Halloween card with like $5 in it. Yeah, it was just, it was just like what we used to be a social convention, right? Like your grandma would send you Halloween card with like $5 in it. It was just, it was just like what we used to do. But now cards to meet like cards are cards are a actual mechanism for connection. And it really is. It used to be more of like a social grace. And it's still a social grace. You still, you know, thank you cards and all that. But like, I think that it also, if they have another function now because we have this digital world and because so much of communication just goes away and it's all text and DM and Instagram and whatever. That when you get a physical thing, it's that much more meaningful.

Yeah, I totally agree with you. That's why I said, when I get a car, my birthday yesterday, and I got a bazillion text messages. I'm okay. Oh, thank you. And I didn't get one call. Oh, yeah, I got, actually, I thought, true. I got two cars. My husband and my friend, Darren, besides that, everyone just texted me or DM me or like Facebook wall or Facebook wall, which I don't even look at. I mean, like's like, oh, yeah, yeah, yeah, yeah, it's like an afterthought. Everything's an afterthought.

But it takes time and effort to actually go and pick a card wherever you are and then send it. Like, there's like the process that someone goes through, I think it's much nicer. Yeah. Well, it's just more thought. I mean, there is a lot of effort put into it. You know, that's, you that's in our communication now,

it's so easy to communicate, but then on the other side of that is that you don't put in the thought. You don't. And people, it's now kind of low expectations, right? People don't expect it anymore, right? It keeps them getting lower and lower. Like you should call people on your birthday, and now, or like send them call them. Exactly whatever, you know, like she has to listen to this stuff.

Like, it was, everyone's just mentioning Lizzo today. It must be like, she's like, she's like the the girl right now. She super is, yeah, love her. She's super is a- Whether you're doing a dance to your favorite artist in the office parking lot, or being guided into Warrior 1 in the break room before your shift, whether you're running on your Peloton tread at your mom's house while she watches the baby. Or counting your breaths on the subway. Peloton is for all of us.

Wherever we are, whenever we need it, download the free Peloton app today. Peloton app available through free tier, or pay page description starting at 12.99 per month. Can you tell before you leave can you give us a couple other like what are your top three best sellers? We got the Valentine's one for sure up there but give us other ones. So we have a there's a love card that is from like five years ago that's still one of our best sellers that were most that went crazy viral that we're most known for. That says there's no one else I'd rather lie in bed and look at my phone next to another good one.

I'm not that's a really good one. And you thought of that one too. I did. I did. I did. Um, there is one. Um, our empathy cards are some of our best sellers. So, um, I think I think you might actually have one in front of you

that's a please allow me to punch the next person who tells you everything happens for a reason. No, I don't have that. I want you to do this. Oh, I might be over there. That's that over there. These are great. You have it.

Good, you're gonna give that to me too. Yeah, they're all for you. Thank you. I love, so you, again, I'm just like blown away that you think of all these things that everyone thinks. Like you write the things that everyone thinks and says when they see that person, you know, which is why I love it.

Oh, there it is. Sure, can I hold a card? And you call it at the same time. Most people listen, but, you know, just, yeah, please let me, please let me be the first person to punch the next person, it tells me everything happens for a reason. I'm sorry you're going through this.

So you know, it's like, it's, it's, it's, it doesn't all right here. I love it. Thank you. You know, you're welcome. Tell people how they can find your cards, find you, you can find our stuff on emoleamackdowel.com, MCDOWEL. Don't need my company after yourself, by the way. Oh, is that like a tip about that?

It's a hot tip. I mean, it's not that memorable. Like I have to say it seven times. If we were called like Sunshine Industries, people would be like, cool. Right. That's so. But branding wise. But branding wise, it's good.

It's good for me as a speaker and whatever. Anyway, they can find us speaking. I do. Yeah. Yeah. They can find us at m McDowell.com. And we're also in about 2000 stores around the world, more, actually more now. And on our website in the Flutter,

there's a retailer's link. And you can go search to see if you can find us locally, if you want to not order from the internet. Got it. And I'm on Instagram at Emily McDowell underscore. It's that underscore that gets. So one withoutell underscore. It's that under score. One without the underscore is like a 24 year old. She, I've been asking her for seven years,

so like, let me buy it from her and she won't, and she's like, she's like, hate me. Like, because she gets tagged like 75 times. But yes, she won't sell it to you. She won't sell it to me. So the shape on her name, you know, so whatever. So I only tell underscore. And I have also now a personal one that is more,

that's not a pro, that one's more for our products. And then I have one that's my personal writing that's called Emily Online. Do you do other writing then as well? I do, I do, I do, I just started. I'm just starting to say goodbye. I started the other writing, I started it. I started to, starting now.

I'm starting now. I started doing, I've started doing more other writing just in the last six months or so because in my own interests, writing things that don't necessarily make sense on products. Like more personal growth stuff, more life-y things, entrepreneurship, things that I enjoy writing, but that don't necessarily translate to a product.

And so what you do with it, just put it on Instagram right now. I will, right now that's what I do. I'm thinking about, I think you do. I think you do. I think you do. I think you do.

I think you do. I think you do. Great business model. It's really solid. It's really solid. Yeah, it's great. I love it. Thank you so much, Emily.

Thank you so much. Thank you so much. It was so fun. I'm sure, I'm sorry. And yet, I'm also very happy to have had you on this podcast. You sweating your butt off on this thing. No, it's totally fine.

So I got my work out in. Exactly. How many calories did you burn? Do you know how to press the white button? Press the 117. Good girl. Hey, man. There you go.

See, it wasn't a waste of time to come here after all, huh? No. We should do steps here. I don't know how to figure this out. Oh my god. I gotta find out. I gotta ask Woodway how to look at the steps. Thank you so much.

And I think you're gonna have to change your shirt after this. Oh my god, can I? Bye everybody. Hope you enjoyed this episode. I have a nest. Hope you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self improvement podcast network. Okay, so I want to tell you a little bit about my show.

We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me, I'm gonna go ahead and share some of the reviews of the show so you can believe my listeners. I have been a longtime fan of Heather's no matter what phase of life I find myself in,

Heather seems to always have the perfect gems of wisdom that not only inspire, but motivate me into action. Her experience and personality are unmatched and I love her go getter attitude. This show has become a staple in my life. I recommend it to anyone looking to elevate their confidence and reach that next level. Thank you! I recently got to hear Heather at a live podcast taping with her and Tracy Hayes, and I immediately subscribe to this podcast.

It has not disappointed, and I cannot wait to listen to as many as I can, as quick as I can. Thank you Heather for helping us build confidence and bring so much value to the space. If you are looking to up your confidence level, click creating confidence now.