Habits and Hustle - Episode 419: Vanessa Van Edwards: The Power of Body Language and Charisma for Effective Communication

Episode Date: January 28, 2025

Have you ever wondered what makes someone truly charismatic? In this episode of the Habits and Hustle podcast, I talk with Vanessa Van Edwards, a behavioral investigator and author, who shares fascina...ting insights into the science of charisma. We discuss valuable insights on how to master the subtle yet powerful cues that impact our interactions with others and the science behind oxytocin and connection. We also dive into practical tips on everything from crafting the perfect handshake to harnessing the power of vocal tone and body language in various contexts, including video calls and digital communication, to ultimately lead to greater success and confidence in all aspects of life. Vanessa Van Edwards is the bestselling author of "Captivate: The Science of Succeeding with People" and "Cues: Master the Secret Language of Charismatic Communication," which have been translated into 17 languages. As a renowned behavioral investigator, she shares science-backed skills to improve interpersonal communication and leadership through her engaging workshops, courses, and popular YouTube tutorials, which have garnered over 50 million views.  What We Discuss: 02:06 The importance of warmth and competence in charisma 04:31 Balancing warmth and competence cues 16:08 Tips for video calls and virtual communication 18:29 The science behind oxytocin and connection 22:58 Handshake styles and what they convey 27:29 Primal instincts in physical greetings 30:57 Personal space zones and intimacy 34:37 The power of gestures in communication 39:16 Vocal cues and the "TED talk voice" 48:00 The impact of genuine vs. fake smiles 51:12 Power posing and confident body language 54:07 Cues in digital communication (email and texting) …and more! Thank you to our sponsors: AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.    Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Vanessa Van Edwards: Website: https://www.scienceofpeople.com/  Instagram: https://www.instagram.com/vvanedwards/

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Starting point is 00:00:00 Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it! Before we dive into today's episode, I first want to thank our sponsor, Therisage. Their Tri-Lite panel has become my favorite biohacking thing for healing my body. It's a portable red light panel that I simply cannot live without. I literally bring it with me everywhere I go, and I personally use their Red Light Therapy to help reduce inflammations and places in my body where honestly I have pain. You can use it on a sore back, stomach cramps, shoulder, ankle. Red Light Therapy is my go-to. Plus, it also has amazing anti-aging benefits, including reducing signs of fine lines and wrinkles on your face, which I also use it for.
Starting point is 00:00:49 I personally use Therisage Trilite everywhere and all the time. It's small, it's affordable, it's portable, and it's really effective. Head over to Therisage.com right now and use code BeBold for 15% off. This code will work site-wide. Again, head over to Therisage.com and use code BeBold for 15% off any of their products. be bold for 15% off any of their products. Guys, I'm so excited about this podcast. Today we had Vanessa Van Edwards, who I'm a huge fan of.
Starting point is 00:01:34 Vanessa, I've been watching Vanessa's videos on YouTube forever. She is a behavioral investigator and she started a company called The Science of People. She's also a major bestselling author. Her first book is called Captivate, The Science of Succeeding with People. She's also a body language trainer, and she specializes in science-based people skills. Her latest book is called Cues, which was amazing. And it is for anybody and everyone who wants to either read other people or really activate
Starting point is 00:02:06 their strengths and make sure they're bringing them forward. She talks about what makes somebody charismatic, what makes somebody likable, how do you win over anybody or influence somebody just by how you move, what you say, like how you say it. It's just, I can go on and on, but I don't want to, I'm basically like butchering this. But trust me, listen to the podcast. You're going to get so much out of it. Enjoy. On today's episode, we have Vanessa Van Edwards, who I am just smiling from like, I'm grinning from ear to ear because you guys, I have been waiting for this interview for months.
Starting point is 00:02:44 Her information is so amazing. She wrote a book called Cues. Her other book was called Captivate. You like the C words. Yeah, you really do. Confidence, charisma, cues, captivate. Why is that? I don't know.
Starting point is 00:02:56 They're such good words. They are good words. And we could talk all about that. You're like, she is an expert on body language, on communication, and this new book is called Master the Secret Language of Charismatic Communication. She talks all about signals and how to have the most impact in meetings and first impressions. It doesn't matter if you're just someone who's dating or if you are someone who is a professional, you can literally glean someone who is a professional, you can literally glean anything and everything from your work. Thank you.
Starting point is 00:03:28 I'm excited to have you. Oh my goodness, I'm so happy to be here. I've been waiting months too, so like, I can't wait. Oh, come on. You're just saying that. I cleared my day. It was like it's a Jennifer day. I love it.
Starting point is 00:03:36 Look how good you are. Look how good you are. This is my day. You know how to make a great first impression. I better. I wrote a book about it. I remember. More than one book.
Starting point is 00:03:44 And you got to read it. Look how good you are. This is my day. You know how to make a great first impression. I better. I wrote a book about it. More than one book. And you crush these books? Crush. Oh, thank you. No. Like I said, practical information. I think that what's really helpful is a lot of the communication books. I'm an awkward person, right? Like I'm somewhere in between introvert and extrovert.
Starting point is 00:04:03 I'm an ambivert. And so many of the books that I read growing up or guides I saw were written by extroverts. And I just felt so, like, I had to pretend to be outgoing to make a good first impression. And so for so long, I felt like I was faking it till I made it, made it, made it. Made it. Made it. Made it.
Starting point is 00:04:19 I didn't make it. I didn't made it. So, I faked it till I almost made it, you know? I was like pretending to be something I wasn't and it was exhausting. And so I have so appreciate you saying that about the books because the books are the guides that I wish I had had. Very practical, a little funny. Like sometimes I just, I try a few jokes on there.
Starting point is 00:04:36 And also like, what's the science say? Like not someone's opinion, but what's the science actually say? I should say, so what, what Vanessa's title is, it's called, she's called a behavioral investigator. I know. And she just studies people's behavior and also helps people with how to cue better to get what they want. Right. Yes.
Starting point is 00:04:57 And I heard on a couple of interviews, you were kind of nervous about even putting the book out because it could be used as manipulation. Yes. So like there's this hidden language that's happening. We don't realize it's happening, but we are constantly sending signals back and forth. And so as I realized, I have a very weird problem where I misinterpret neutral cues as negative. And there's actually research behind this that some say that if you're neurotic, I'm high in neuroticism, which is one of the personality traits. So I worry as a hobby, you know, like it's like one of my sports. Yeah, me too.
Starting point is 00:05:28 And so I just love to worry. And so because of that, I have this lens, this negative lens, I was missing all these cues. And so when I first started writing about them, it was just, let me catalog the cues that are being sent to me. So I stopped misinterpreting them. So I stopped every time I would leave a party, I would turn to my husband and be like,
Starting point is 00:05:46 she's mad at me. He'd be like, she, what? I'm like, she, she's so mad at me. He's like, no, she's not mad at you. I'm like, did you see the way that she looked at me? He's like, no. And so I realized I had to create some sort of a glossary for myself to stop seeing people in that way.
Starting point is 00:06:02 The problem is other people will use that information negatively. And so I was so scared that when I put the book out, the people would say, oh, I'm gonna manipulate people with these cues. And unfortunately they are very powerful. Like they can be used them. And that made me very nervous,
Starting point is 00:06:18 but I thought, you know what? I'd rather have the information out there to be used for good. And hopefully then we can have a common language where we can say, that's the cue that you're sending and I either like it or I don't. Well, think about like Robert Greene's...
Starting point is 00:06:29 48 Laws of Power, right? Yes. It can kind of be considered the same kind of thing, right? Like how to get power over people. There could be a negative connotation to it, but I actually think, you know, and I'm close friends with Robert and I love that book. It's a monster book, right?
Starting point is 00:06:45 And it could be used for good and for bad. Okay, fun fact. This is a really creepy, weird fact. But you know the classic book, How to Win Friends and Influence People, Dale Carnegie. So that book has helped millions of people, right? Like people still read it. I read it when I was a teenager.
Starting point is 00:07:02 Well, fun fact is that Charles Manson read that book in prison and used it to build his cult later. No way. In one of his early prison stints before he did the really bad stuff, because he did little bad stuff, he read that book and he took a class
Starting point is 00:07:18 that was being offered in prisons on the Deal Carnegie Method for how to win friends and close people. And that is exactly what he used to build his cult leader. So these things really, if you know how people work, and that's really what it is, is there's these hidden dynamics of people and their laws, right? There's 48 laws of power. There are 96 behavior cues.
Starting point is 00:07:38 If you learn what they are, you can use them in any way that you wish. Absolutely. And that's why I'm fascinated by all this information. I love it so much. I'm fascinated by human behavior in general, like why people do what they do, and also like why I'm doing what I'm doing and how it could be misinterpreted. And a lot of times I misinterpreted, right? So that's why I found this book very, to your point, very resonated, because people can think I'm being bitchy, I'm being hard, I'm being cold, I'm being this. But it's just what I'm doing, right?
Starting point is 00:08:13 So it's interesting. So I have the problem where I think I misinterpret cues being sent to me. Do you worry that people misinterpret the cues you're sending to them? I don't worry about it. I just think, wait, I don't really care that much, but I don't care what people think. I don't care what people think. I don't really care. I'm just being honest. I'm worried for you. That's the truth. I mean, that's a whole other problem.
Starting point is 00:08:33 Maybe I'm a sociopath now. That's not really what it is. I feel like I'm sometimes very direct and very to the point, and I don't like to mince a lot of words a lot of times, and that can be sometimes seen as too direct. So the way that we break it down, which is like, I think this is the most important thing, which you know I love,
Starting point is 00:08:56 is we think of people as two basic traits, warm and competent. And so if you're direct, if you speak right to the point, if you have really direct nonverbal cues, so lots of eye contact, lots of head movements, very clear gestures, people see you as highly competent. That's great.
Starting point is 00:09:13 The problem is, is competence without warmth leaves people feeling suspicious or leaves people feeling intimidated. That is directly from the research. The people who are off the charts in competence, people go, ah, there's not enough warmth. I don't know if they like me. I don't know if they're friendly. And so without warmth, people don't always believe your competence, but they can't digest your competence. And so you're right in that sense of like, am I being too direct? Is that going to turn someone off? It's simply because you're just lacking the warmth. It's like a
Starting point is 00:09:41 lubricant. That warmth lubricant is a lubricant for competence. Well, that's interesting because, and not to make, it's not about me this interview at all. Oh, but let's make it about you. No, it's not about me. Because I mean that the other thing a lot of times, and I think let's, I wanna first talk about, I'll bring this up in a second.
Starting point is 00:09:58 I'm gonna hold my thought. Okay. I want you to first, let's talk about charisma because charisma is a combination, right? Of you said warmth and calmness and having that perfect blend. Perfect blend. And so 82%, that is a massive number, 82% of our judgments of people are based on those two traits. Which is shocking to me because when you ask, and I've asked audiences, how do you want to come across? Name your perfect first impression, hundreds of words, outgoing, funny, smart, witty, impressive, memorable,
Starting point is 00:10:27 all the words you could think of. But actually, when it comes down to it, the only two words that make up 82% of our judgments are warmth, friendliness, likeability, openness, and competence, capable, powerful, efficient. In that way, when we meet someone, we are very quickly trying to answer two questions. And in your interactions, we are very quickly trying to answer two questions. And in your interactions, if you can quickly answer these two questions, your whole interaction will be better.
Starting point is 00:10:52 Doesn't matter if it's a date or negotiation interview, which is, can I trust you and can I rely on you? And we are looking to people to see, can I trust you and can I rely on you? And that's when we have a good date. That's when we have a good interview. That's when we want to work with someone or be friends with them or talk to someone. That's what we're looking for is just the answer to those two questions. So what happens if you have too much warmth
Starting point is 00:11:11 and not enough confidence? Yes, love it. So let's talk about the two imbalances, right? So the reason why charismatic people are so magnetic that we're like drawn to them is because they have the perfect balance. The moment we get out of balance, out of whack, like let's say you said too high in warmth, okay,
Starting point is 00:11:27 people who are sending lots of warmth cues, they're seen as friendly, trustworthy, likable, compassionate, but not that smart, not that capable, not that powerful, they're often interrupted. So highly warm people have this problem where people always come to them for advice in their life story. Like highly-worn people are constantly sitting in the corner of the room and
Starting point is 00:11:48 someone's like verbal vomiting all over them. That is a highly-worn person because they are sending off signals of open to me, open up to me, tell me everything. So people constantly seek them out and verbal vomit all over them, but don't take them seriously. Forget having met them before, forget their names. So highly-worn people are super liked in the office, but when they want to get a raise or a promotion,
Starting point is 00:12:07 they're looked over. Wow. Highly-worn people are, yeah, she's nice, but they wouldn't have you on their team. They wouldn't buy from you. They wouldn't come to you for really important advice. Highly-worn people also struggle with being people pleasers. And that's because highly-worn people,
Starting point is 00:12:23 the reason they're sending those cues, like from a psychological perspective, is there's two desires that we have as humans, to be liked and to be respected. People who are highly warm have been taught whether that's socially or from their parents that being liked is more important than being respected. And so what can happen is they say yes too much, they over commit. And so people, highly warm people, I always joke that And so people, highly warm people, I always joke that if you have a highly warm friend, you know, you have a highly warm friend,
Starting point is 00:12:49 if they always say yes, then cancel at the last minute. That's actually me. And that is because highly warm people, in the moment, they wanna please you. They really want you to like them, they wanna seem open and likable. So like, of course, and in the moment they mean it. But then real life hits, they're home
Starting point is 00:13:07 and they're like, I can't do it. I gotta stay home and watch Netflix. I cannot put on a pair of pants. There's no way that's gonna happen. Exactly. So it's highly warm, right? Superpowers, they have superpowers. Collaboration, being supporters, being open, being liked.
Starting point is 00:13:21 Their weaknesses, they're not taken seriously. They're overlooked, they're underestimated, they're doubt, they're dismissed. Right, that's their problem. Highly competent folks, on the other hand, highly competent folks are always seen as impressive, they're seen as smart, they're seen as powerful, but what can happen is because they're constantly
Starting point is 00:13:36 sending out competence cues, people think, ooh, she's intimidating. I can't open up to her. She's cold. Right. And so this is what the research shows is that competence without warmth leaves us feeling suspicious. Now, I guess my question is, can you beat one in certain environments and another in another environment?
Starting point is 00:13:57 So this is the advanced, right? So actually very highly charismatic people use their warmth and competence like a thermostat or like a dial. So when they're around really warm people, they dial up their warmth cues, right? They send a couple more warmth cues. When they're at happy hours, when they're socializing, when they're schmoozies, when they're with a VIP that like, oh, this VIP, I want to be a little warmer with him. I want to get into their and get into their good side. They dial up warmth. They also oftentimes we default to higher in warmth around our families, around our friends. Maybe we dial up a little bit in competence and business situations. So yes, that's actually, that's where the magic is. Is that not only can we be different in different situations,
Starting point is 00:14:34 that we can actually control it. And that's my other favorite C word. I love control. Oh man, boy, boy do I love control. So as a social worrier, right, I socially overthink, I lay in bed at the end of the night and replay every conversation. Yep, yep, yep.
Starting point is 00:14:48 What the antidote to that for me has been control. So what happened is when my anxiety, my awkwardness, I would, what should I do with my hands? What cues should I send? How will they take me serious? And then I would replay. Now I have 96 cues to choose from. So I know exactly what cues I wanna send.
Starting point is 00:15:03 I know exactly what cues are being sent to me. And so the way that we can take control is we say, okay, in this situation, I want warmth. I'm dialing up the warmth. In this situation, I'm going to hit them with competence or I know why they see me as cold. I'm okay with it. Right. That's what I liked about this book and your book, your content is because you don't have to be a naturally, emotionally, highly intelligent person to get these things. So I was gonna say to you, I think that there are people who are naturally more gifted than others in picking up these social cues. And to be like, okay, I gotta dial in that warmth.
Starting point is 00:15:41 I gotta like take it back a bit. But the majority of people do need help in these search, because they walk away kind of like, well, why did that interview go badly? Or why did that date go badly? Why did I get a no? Why did I get a no, right? And so if you have the tools and the information
Starting point is 00:15:57 to understand more, it is so powerful. Oh my gosh, it's so empowering. Empower, exactly, it's so empowering. And I also like what we don't realize, and this is what gets me excited about this is our cues are contagious. So it's not just you being in control of your cues lets you show up how you want to show up. That's one part of the equation.
Starting point is 00:16:18 The second more exciting part of the equation for me is if you show up more warm and more competent, you trigger other people's warmth and competence. So if I'm with my team, if I'm with my family, if I'm with my friends, and I'm showcasing very purposefully in control warmth and competence, they are catching that warmth and competence. But if we show up as our most charismatic self, that is the single best way to make everyone around us be their most charismatic self. And also to add on to that, so in order to be successful, to be successful, it's not about being the most competent or being the most warm.
Starting point is 00:16:56 It's about really having that real perfect blend. So you don't have to be the smartest. You just have to have enough charisma or have the blend of charisma to get your goal done. Exactly. And also, there's one last area that we haven't talked about, which is you mentioned smart people being the smartest person.
Starting point is 00:17:14 This is the problem I think that smart people make. Smart people are smart. They rely on their really good ideas. And they think, I have a great idea. I'm really smart. That's enough. As they show up to pitches, they show up to meetings and they're like, why aren't people getting my ideas?
Starting point is 00:17:29 And again, the research proves you can have the smartest idea in the world, but if you're not lubricating it with warmth, people cannot believe it. So what will happen is smart people, they double down on competence and that doesn't work. And they wonder what is happening? So then they go sterile. And that's the last area that we are trying to fight against
Starting point is 00:17:49 is a lot of really powerful, smart people don't know what to do with their cues, so they under cue. They under signal. So you'll notice it now, especially in the last five years, it feels like people have decided stoic is good. Being unreadable is good. Well, I don't know what cues to send. I don't know how to be more incompetent.
Starting point is 00:18:07 So I'm gonna send no cues at all. And so what's happening is we're getting on video calls, we're watching presentations with people who are like robots. They're trying to conceal their facial expressions, they're trying to conceal their body. They try to be as unreadable as possible. The problem is muting, going mute, is in itself a cue.
Starting point is 00:18:26 Right. So if you go mute, you actually look a lot like a liar. Liars often go mute because they're trying to not give away the truth. And so what's happening is this muting, this under signaling is actually backfiring. Wow. To all these smart people. So then that's a great segue into how to queue properly, right? So now I feel everybody's on Zoom more than ever, right?
Starting point is 00:18:51 These video calls or emailing. They're not really... So can you give some good tips and good cues how to be, how to kind of rock the video conferencing? And Matt, your cues on video call matter more than ever because actually other things are taken away. And I felt very fortunate with the timing. So I signed the book deal for cues in June of 2020.
Starting point is 00:19:14 And I was writing cues all through 2020 and 2021. So I was hyper aware of video. If it had only been a few months earlier, I think I would have been less aware of video. So a lot of the research we did for cues was on video because we couldn't do it in person. So for example, I'll give you one example. So I partnered with Dr. Paul Zach. Dr. Paul Zach is an incredible researcher. He's kind of the oxytocin guy. If you've ever heard of oxytocin, the chemical connection, the chemical of love, he's the guy who's been
Starting point is 00:19:42 researching it for the last 20, 30 years. He's the guy who's been researching it for the last 20, 30 years. Oh, wow. Yeah. He's the one who kind of discovered that you can bottle oxytocin and you can give people nose sprays full of oxytocin. Did you wear a necklace or something that was an oxytocin necklace? Yes, I did. I have an oxytocin necklace. Where do you buy them? Etsy. Etsy.
Starting point is 00:20:00 Is it a real thing? Yes, I got a gold oxytocin necklace and I wear it instead of a heart. Because, you know, if we're talking about a real connection, oxytocin, not a heart. Yes, I wear it. Get out. I wish I was wearing a tent. How does it work? So the way that oxytocin works, it does a lot of things in our body.
Starting point is 00:20:13 So remember that. But if you wear it, you're not like, how does that... Well, I wish it actually triggered oxytocin, but when you look at it, it makes me feel good. Oh, okay. Actually, the only way that we produce oxytocin is eye contact, touch, and me too moments. Like moments where we're like, oh, me too.
Starting point is 00:20:30 That makes us feel that warm and fuzzy, like, belonging. And connect, and like, connection. And like, oh, I trust this person. I'm on the same page with this person. Like, that's why we're always like, oh, where'd you go to school? Who do you know? Because the moment you have a tie, you're like, oxytocin. And that actually feels so good.
Starting point is 00:20:44 Or dopamine. Is that like a dopamine hit? So dopamine, so oxytocin is a chemical of connection. It makes us feel trusting. It makes us feel the warm and fuzzies. Dopamine is the chemical of excitement and motivation. Dopamine makes us want to do things. So dopamine is like, I have a present for you. That's dopamine.
Starting point is 00:21:01 Oxytocin is, me too. Like slightly different. So dopamine is like a motivating chemical. It makes you want to do, it makes you want to achieve, it makes you want to succeed. Dopamine helps beat burnout. Oxytocin helps build rapport. They're slightly different, right? So I partnered with Dr. Paul Zach, who I've been friends with for years. And I said to him, I'm worried. I'm literally reading the book on cues and there's a whole cue on touch. And I'm like, Dr. Zach, like, what are we going to do in a world without touch where we're on a video call? There's no handshake. There's no cheek kiss. Like there's no, there's no oxytocin creators.
Starting point is 00:21:36 Rapport built. Yes. And oxytocin is created by touch primarily. So he said, let's test it. I didn't touch you and I feel oxytocin with you. Well, we were making eye contact. We had lots of meets. Yeah, that's right. Okay. So it's not the only way. It's the primary way. It's the fastest way. That is why we're so inclined upon first
Starting point is 00:21:56 meeting to handshake or high five or cheek kisses because we want to seal the deal kind of chemically. So I asked him, what do we do? Like we're in this environment. He said, I said to him, I have a theory that if you use oxytocin words, it could kind of replace the level of engagement. So if I were to get on video and say, sending a high five, sending a virtual cheek kiss, would it do anything? So we did a little experiment where we had, he has this amazing technology on smartwatches where he measures your skin conductance and like your physiology to see if you're actually like being turned on, not sexually, but just physiologically.
Starting point is 00:22:33 Okay. It's all smartwatch on your wrist. Yeah. I have to clarify that. And so what he did is we had a bunch of people and put on this software on their smartwatch and watched two different videos. One video we used oxytocin words. I can see you, that's an oxytocin word, sending a virtual high five, sending a virtual hug, wish I could handshake you. And the other one was just positive neutral.
Starting point is 00:22:54 So, hey, I'm so happy to be here. So glad we could do this. Great to get together. We found that when we use the oxytocin words, it had double the engagement, double. Meaning even saying, sending a virtual high five, actually triggered a physiology like having an actual high five. Wow.
Starting point is 00:23:15 So very first thing is, on your first 10 words of a video call, you should be using oxytocin words. It's so good to see you. Oh, I wish I could give you a hug, sending a hug from here. Hey, virtual high five, if that feels natural to you. That's a really easy way to produce oxycocin. If that doesn't feel natural to you, you want to do the next few warmth cues. So one is making sure that you're not too close to the camera.
Starting point is 00:23:36 That's like the biggest mistake that we make in virtual calls. So in interpersonal reactions, there's four space zones. And these are incredibly important for gauging intimacy. So in interpersonal interactions, there's four space zones. And these are incredibly important for gauging intimacy. So we're very aware of these. Even our distance of our chairs right now, I would say what, we're about three feet away? Probably, yeah, around three feet.
Starting point is 00:23:55 That's like the ideal for an interview, because it means we're close enough where we can make eye contact. I can see all your facial expressions. If we wanted to reach out right now and just see if you can touch my fingers, we can. That's the ideal. We want to be able to just close enough where if we wanted to reach out right now and just see if you can touch my fingers, we can. That's the ideal. We want to be able just close enough where if we wanted to touch we could and we judge that for intimacy. The problem is on video calls all the space goes away, right? Because there's no actual people. So what happens is people get really close to their camera and we
Starting point is 00:24:19 accidentally go into the intimate zone which is 0 to 18 inches away. Yeah, well tell us what the four, you said in the book too, but. Yes, yes, so the four zones are the public zone, which is about over seven feet away. That's like, I don't know you, I can wave to you, but I couldn't talk to you. Then is the social zone, five to seven feet away.
Starting point is 00:24:37 That's like, I can see you, I know you, I feel safe around you. We're not gonna have an in-depth conversation, but I could be like, how are you? Right. Good to see you. Yeah. Then there's my favorite zone, which is the personal zone, which is right here, which is about three to five feet away,
Starting point is 00:24:49 18 inches to five feet away, depending on what culture you're in. And that's a great zone because we can touch if we want to, I can see your facial expressions, and it's so comfortable. Zero to 18 inches away is the intimate zone. We only like people in our intimate zone if we want to be intimate with them. So we briefly enter it for a hug
Starting point is 00:25:07 and then immediately back up. If we're about to kiss someone, we're usually in the intimate zone, right? If we're really feeling close to someone, we're in the intimate zone. So we reserve that for people that we feel very, very close to. While on video call,
Starting point is 00:25:18 if you are less than 18 inches away, if you measure the distance from your nose and your camera and you're less than 18 inches away, you are accidentally going into people's intimate zones, which is triggering too much. Right, you don't know if it's a computer in the middle of you. There's an instinct, and this is why,
Starting point is 00:25:34 like if people are like really close to their camera, you're like, whoa, whoa, back up. It's like a digital close talker. Like it's still the same alarm. It's still the same alarm. Yes, still the same alarm. What I don't understand, and that makes sense, that's really great.
Starting point is 00:25:46 Those are great tips for people because we're doing Zoom now. And by the way, measure. Just take a measuring tape and measure the distance between your nose and your camera. And your camera. That's it. What I was going to say is how about in terms of the lighting, all that, that doesn't matter, right? People are not like, is that too in-depth?
Starting point is 00:26:02 No, I do think it matters. In fact, like, I would even say like your lighting and your background really matters. So there's four different ways we send cues. There's nonverbal, so our body language, our facial expressions, our voice tone, that's about 60 to 90% of our communication. It's the biggest.
Starting point is 00:26:18 So our hand gestures, our smiling, our eye contact, those all matter. Next is verbal, so the words we use. So saying, it's good to see you, or handshake. I wish I can give you a high five. Exactly. Third is vocal, how you say your words. And we can talk about that in a second,
Starting point is 00:26:33 because it's a huge important for our video calls. The last one is imagery. Imagery, what's in your background, the colors you wear, the props you hold. So for example, there's research study that looked at the background and they said by far having a real background is better than having a virtual background. Yeah. And that is because we see a virtual background, our eye is like, what's back there?
Starting point is 00:26:57 Yeah. I don't understand. Where did your hand just go? So like, those cues really matter. So yes, I mean, the basics are lighting from the top, right? Coming down at you is always better. Having cues in your background that help you, that serve you. Like for example, when I was presenting on cues, I kept getting the question over and over again, are cues universal? Are cues cultural? And I was so like, this question is
Starting point is 00:27:22 crazy. I'm getting it all the time. So I took down everything in my background and I added a world map behind me. The question went away. Really? Just speaking with a world map behind me, it went away because that queued people to go, oh, she speaks around the world. Like that small prop.
Starting point is 00:27:38 And so what I would think about is, in your Zoom backgrounds, in your dating profiles, you wanna create que cues that either answer questions or attract the right people or detract the wrong people. So I believe for dating specifically and creating allergies. So allergies are props that are gonna either turn someone on or turn someone off. So like-
Starting point is 00:28:00 Allergies? I call it an allergy cue. An allergy cue is like a cue that people feel strongly about that it's going to turn off the wrong people. So for example, I'll give you a really specific example. One of my friends was dating forever, could not, she went on so many bad first dates, bad first two or three dates,
Starting point is 00:28:15 could not find the right person. I looked at all of her pictures, they were all very flattering, very beautiful. But the problem is, is they were too bland. And one of the problems is she's a vegan. And that would come up on the first check and date. And if you're a vegan, you're either really into that, or you're not into that.
Starting point is 00:28:29 Very few people feel kind of the middle. That's so true. Right, so I said to her, I want you, I bought her a sweatshirt that said, if you're not nice to animals, I'll kill you. Okay, that's what the sweatshirt said. Because that's how she feels. She's like, this is so extreme.
Starting point is 00:28:42 I was like, I want you to wear it. I want you to look gorgeous. And I want you to wear it in your very first profile picture, because it's either going to turn someone on real hardcore or they're going to be like allergy. Yeah, that's so true. Right. That's why you meet my allergy. And she's a better man.
Starting point is 00:28:55 Yeah. So I want you to create props that are allergic to your wrong people. Right. That's a great idea. Like our brand is called Science of People. I purposely chose science as an allergy. There are certain people who are like, I don't like science, you're not my person.
Starting point is 00:29:08 You're not gonna like my book. Science is in almost every cover marketing in my book because if you don't like science, it's an allergy for you. If you like science, you're like, yes, data. Who wouldn't wanna have data and science backing these things? Not my people. They want like a bobblehead just wandering around
Starting point is 00:29:24 just saying, my opinion is like. They want funny stories. And we have some of those, but like, you gotta like data, you know, and so it actually. So why don't you get an Archie magazine, Archie comments. I agree, I agree. You know, like tell them, go get your Archie magazine. No, it's true.
Starting point is 00:29:37 Like, I mean, especially with this type of information, you'd want to have some kind of legitimate science backing of it, right? I agree, but not everyone does. And so I would think about like for your personal brand, for your professional brand, for your LinkedIn profile. Like for example, if you want to get a job in a tech startup, do not be in a suit.
Starting point is 00:29:55 100%. That's a great point. Like you should be in the clothes that you want to wear at your ideal job. So tell us about that. Let's talk about before I even jump into that, I'm going to forget. Why do people, when they see each other and they don't know somebody, they get into that intimate zone by doing that face-to-face kissing or the hugging,
Starting point is 00:30:15 when they don't even know them, it's like uncomfortable. Like if you're someone who doesn't like to be touched or anything else, isn't that too, it's just like you're just assuming. And it's like, can't that too just like you just it's just like you're you're you're just assuming and it's like makes it can't that just be can't that give you the opposite effect? So here's the thing. Humans are super curious creatures. Again, two c words I just love. Yeah. Here's what happens is we meet someone, even if we don't know them, we really want to know we want to suss you out. And so when we get close, we're producing oxytocin to see, do I like this person? But we're also looking for pheromones.
Starting point is 00:30:49 We're also judging, is this my person smell-wise? I'm gonna tell you a really disgusting, two disgusting studies. But these change the way that I think about touch. They did a study where they, that exact question, they're like, why have humans evolved to handshake? It seems crazy. More than that. People are now constantly coming up to me, kissing both cheeks and hugging me. I'm like, I don't even know you. Yeah, and you're like, why would humans, it's very dangerous. We don't really know someone that well to allow them into your stage. Why would you do it? A stranger. And then you feel like, and then for the other person, it puts them in a situation
Starting point is 00:31:20 where they feel like they're being rude if they step away. So then you just have to go about that. And then everything becomes, you're putting yourself in an awkward situation. But it's primal. Here's the problem. It is so primal. That's why like, it's hard not to do this, because what they did, that was exactly the question they were wondering. So what they did is they found that what happens when you handshake someone is you can decide about four of the five personality traits from a handshake alone. So blind handshake, you can tell about someone's extroversion, you can tell about their agreeableness, you can tell how organized they are. So first, you can tell a lot about a person by their handshake. Hey, tell us.
Starting point is 00:31:54 About mine? About, I'm going to, let me shake your hand. Okay. Okay. Okay. So I would say that you are ambitious, organized, extroverted. By my handshake. By your handshake, yeah.verted. By my handshake. By your handshake, yeah. Because what was my handshake to you?
Starting point is 00:32:07 Firm. Okay. Quick, and you only pumped me once. I'm gonna give you the opposite handshake. You're gonna see how you're gonna see me as different. I'm gonna give you, I just gave you my real handshake. I'm gonna give you a handshake that is not my personality. You're gonna be like, whoa, this feels really different.
Starting point is 00:32:26 Cause I've heard that this, I wanted to say one thing. We all know that that like, you know, when you like give someone a handshake and they give you that like dead fish, I'm like, that person is so, such a turnoff. I'm gonna give you the dead fish. You're not gonna like it. That's like awful. Horrible. Now I'm gonna give you the other one.
Starting point is 00:32:41 We're gonna do the other way. You're gonna be like, whoa, that's so different. Ready? Okay. Okay. Oh my God. That's like, people do that. I'm always like, wow. It's like, there's so... So don't you think of me differently?
Starting point is 00:32:49 100%. 100%. Okay, what does that say? So tell us about this. Okay. So first, we learn a lot about someone from a handshake. So mine's the one pump. Whatever that is.
Starting point is 00:32:59 You know what I don't even wanna do? I don't even wanna tell people because I don't want you to change who you are. No, I think it's brilliant. You have to just know who you are and own it. And that means I don't be dead fish. Okay, what is, let's go over this again. So mine is, would you say ambitious?
Starting point is 00:33:15 Ambitious, extroverted and organized. Organized? Yes. Dead fish is when it's very, very loose and limp. And we see someone as like a pushover, can't get stuff done, probably timid, and probably not organized. I also think that they're like, they're probably just lame.
Starting point is 00:33:33 Like, I mean, who does that? And lame. Like, who does that? Like, lame. And also completely unaware, like socially and self unaware. Like, how do you not know that's a shitty handshake, right? You'd be shocked. Okay, like someone listening is like, oh, I have a dead fish handshake. And they're going to be shocked.
Starting point is 00:33:50 Change it. Okay, so here's what's crazy about this study is first they found out you could find out a lot about someone from their handshake. What's the other one? You didn't tell us the third one, the sturdy one. Oh, really sturdy one when I like really, I may hand you, I like really made it strong. And I fast pumped you. Yeah, you shook fast.
Starting point is 00:34:04 Yeah. So I took over the handshake, so that's dominant. Dominant. Right? It's very imposing. It's very powerful. It's like, it's not even organized. It's like hyper-focused. Like you probably thought like, whoa, she gets it done.
Starting point is 00:34:14 Yeah. Right? So I quick pumped you and I held harder. And I also pulled you a little bit closer to me. Yes. Yeah. The other thing that we can do is, here, give me your hand. When girls do that to me, I'm very like, whoa, always like very like put it like put back a little bit or like...
Starting point is 00:34:29 I kind of like that. I kind of like it. But when guys do, I'm like, wow, that guy is like... Oh, I love when people like dominate. Yeah, I like that. Like that's like, oh, he's a guy. But I like girls and guys too. I like I like both. I'm like, yeah, be strong. When a girl does a strong... Oh my God, I'm into it.
Starting point is 00:34:43 ...that strong, it's so intense. I'm so into it. Like you're like, you're like squeezing so hard. So the other thing that can happen is this. Yeah. So like if I turn you up, this is a very submissive position. It's very weak for me. And so I'm saying you're in charge versus if I were to do this to you, that should not
Starting point is 00:34:59 feel good. That's saying I'm in charge. There's certain politicians who do this. So if you've seen those politicians, you go like this and they pull you close and they go like that. That means you're in charge. There's certain politicians who do this. So if you've seen their politicians, you go like this, and they pull you close, and they go like that. That means you're in charge. So if your palm is up, you're in charge. If you're showing your very weak part of your hand, that means you're submissive. Right? You're saying I'm weak to you. Also, there's more pheromones that come out here. So a lot of times women will be like, oh, it's so good to meet.
Starting point is 00:35:23 Yes. To like be sort of like, I'm showing like my intimate space versus like, hey, nice to meet you, which is like much more I'm in charge. So that's some handshake science. But what this study found, which I think is insane, is in the 10 to 20 seconds after someone handshaked, some point in the interaction, they would touch their own nose. And they hypothesized that we like to smell what the other person's hand smelled like. And I cannot tell you, now that I know this, you'll never be able to learn that.
Starting point is 00:35:51 Now when I handshake people, I have to say, don't touch my nose, don't touch my nose, don't touch my nose, don't touch my nose, don't touch my nose. Like it just happened now where I was like, don't touch my nose. Because it's actually a human instinct, I swear, to shake hands and then touch your own nose. Because you want to smell it.
Starting point is 00:36:06 I love this. Yeah, so hormones are... So you want to see how the other person smells for terrible. Wow. And hormones and like you can learn a lot about a person by smell. It's totally subconscious. Like here's another, the other example I share about this in my TED talk, which I think was one of the reasons the Ted talk did so well, because it's so disgusting, is they had two groups of people come into the lab, the first
Starting point is 00:36:31 group ran on the treadmill wearing sweat pads, they caught their sweat. The second group skydived for the first time wearing sweat pads. They took the sweat pads, both looked identical, but two different kinds of sweat and they had participants smell them. Disgusting, right? I hope they paid them really well. And, and MRI machines, they found that when people smelled the fear sweat, the skydiving sweat, they began to feel afraid, even though they had no idea what they were smelling when they smelled the runner's sweat, they felt nothing at all.
Starting point is 00:36:58 So what this means is that when we are afraid, it creates a certain kind of smell and it's actually catching. It's contagious. So I think one of the reasons why we're su- we insist on cheek kissing is we're like, are you afraid? Really? A little bit. This is like silence of the land. It's so creepy. It's so creepy. Another favorite. See what I'm just joking. Yeah. No, no, no. But like, but that's what we're, we're, we're sussing out because we don't want to catch it. Very highly charismatic people are so confident.
Starting point is 00:37:27 They are sending signals of confidence and we want that confidence. We want to catch it. When someone is low confident, when they're sterile, when they're afraid, we don't want to catch it. True, true, true. That's such a good point. What happens if it's not about confidence? It's about like the opposite. It's like, I don't want this rando to be like touching me
Starting point is 00:37:46 and kissing me. It's not that I'm not confident. It's just like, I just don't want their body on me. Yeah. 100%. So people who are less comfortable with touch, it's probably because they're like, I don't want to take a risk on your heebie-jeebies.
Starting point is 00:37:59 Like, I don't know what you're going to smell like. Or like, I don't know you. Yeah. Yeah. I kind of like it. Like, I kind of like to know what other people are about. Like I don't know you, yeah. I kind of like it. Like I kind of like to know what other people are about. Like that's my whole job, right? I love thinking about it.
Starting point is 00:38:08 So like I'm gonna smell you, I wanna get close to you, I wanna feel your hand, like ram into that. What if it's like someone like gross and not like, not very clean or? I'm like into it. Like I'm like, no judgment. Like I'm like, what do you like? What gets you going?
Starting point is 00:38:21 You know? Really? Yeah, totally. Like this is my job. So you think with... If I could, I had an experiment one time where I just, all I did in the experiment was look in people's junk drawers, their trunks of their car and their medicine cabinet. It was like the greatest three months of my life. Like it was like the best.
Starting point is 00:38:36 See, that would be interesting to me. Okay. I like that. But if you're kissing someone, she's the same. It's the same as smelling people. I guess subconsciously it's telling you something. Exactly. And now that I'm aware of it, this is a gross challenge for listeners,
Starting point is 00:38:50 but next time you cheek kiss someone, just smell a little bit. What do you smell? I'm telling you, you're going to learn something. It's 100% true. What if you... I guess, do we even know ourselves what we think of that smell? It could be very nondescript sometimes.
Starting point is 00:39:05 I also think it's super subconscious. Like even I've known about this research for almost a decade. Like I've known about it and even still I'm trying to assess people out. So I just try to like, like take someone in, like I take in their handshake and I try to think like what just pops into my head? Because I don't know exactly what it is, but I know there are certain things that will pop into my head that I'm like, hmm, interesting. That is so interesting.
Starting point is 00:39:26 I'm like fascinated by it. It's so weird though. But it is. The book is less weird than that, I promise. No, no, no. It's actually, I love all this stuff. There's also something else that I heard that gestures are way bigger than words, right? Yes.
Starting point is 00:39:38 Like way more impactful than words. Yes. So there's a beautiful researcher, Susan Golda Meadow, who wrote a book called Hearing Gesture. And basically her argument in all of her research is that gesture isn't just like extra. Like we kind of think of it as like fluff. Like we don't really think about it, but actually gesture is critically important to our comprehension, both as a speaker and as a listener. And that some gestures carry 400% more information than words.
Starting point is 00:40:04 Like for example, if I were to say I have a really big idea and I hold up like I'm holding a quarter, you're like, that doesn't look very big at all. You're actually more likely to believe my hand. Same thing with if I were to say, I have three different things I wanna tell you, but I hold up the number five, you're like, no, it's five. You're actually more likely to believe my hand.
Starting point is 00:40:23 So our brain actually gives a lot of weight to gestures, yet we don't think about our gestures. And so one of the experiments we did in our lab, I've always been interested in gesture, is we watched and coded thousands of hours of TED Talks, looking for patterns. And we found that the most popular TED Talkers, by view count, use an average of 465 gestures in 18 minutes. It's a huge amount of gesture. Whereas the least popular TED Talkers by view count use an average of 465 gestures in 18 minutes.
Starting point is 00:40:45 It's a huge amount of gesture. Whereas the least popular TED Talkers use an average of 272 gestures, almost half. And the reason for this is when we are listening to a speaker and they know their content really well, they're like outlining their content along with their words. And so when we're thinking about presenting an idea, telling a story on a date, showcasing our smarts, actually the best way that we can underline that is being like, I know my content so well, I'm going to tell you this point number one and this point number two, I'm going to tell you it's this big or it's this big. Like we're, it's like, wow, they're so congruent. Their gestures are literally punctuating their words.
Starting point is 00:41:22 I'm glad that you mentioned that Ted, the Ted. See, I know you did a bit, you did a bunch of studies on that, and also Shark Tank, which I'll get to in a second. So give me some other cues or points of why, what you noticed when you did all your research with the TED Talks. Yes, actually, this brings us right back to what I forgot about, which is vocal power. I wrote that down, voice.
Starting point is 00:41:43 Because the gestures and the voice are so much more powerful. And we don't use them. Than the actual word you use. Yes, like I always think of these as opportunities. Like, imagine you work so hard on your ideas and your presence, your makeup, your hair, your clothes. Imagine if you just added these, it's like supercharging your charisma.
Starting point is 00:41:59 So gestures is one, vocal power was the other, very clearly. In that there is like a TED Talk sound. So I'm gonna do it for you so you can hear it. There is vocal cues that we use. So vocal cues are voice, volume, pace, cadence, that make us judge someone's charisma levels, their warmth, their competence. So like for example, all the best TED Talks start like this. Today I have a big idea.
Starting point is 00:42:25 I'm gonna break it down into three areas that are gonna change your life. And when they get to a statistic, they say, and now that took giant percent, giant percent. You go, wow, that's a big percent. Like they even cue you of when you should be wowed. That is so interesting. So wait, cause my Ted Talk did very, very well.
Starting point is 00:42:47 Yes. And I started with... I wish I had just watched it. I was gonna say, I wish you watched it. I know, I know. Damn. Did you use that voice? I started off by saying...
Starting point is 00:42:56 Yeah, do the beginning for me. Okay. So I know the secret to getting anything you want in life. You did it. So if we were just talking back and forth, you'd be like, I know the secret to getting anything you want in life. You did it. So if we were just talking back and forth, you'd be like, I know the secret to getting anything you want in life. But you said it in a TED Talk voice. So I know the secret to getting anything you want in life.
Starting point is 00:43:12 That's a TED Talk voice. You did it. So if you, so you think, because when I was like, when I did my TED Talk, I left there thinking, oh my God, I bombed, right? Like so many things went wrong. I had notes on my hand and I was like, I was so nervous that my, I had like cotton mouth.
Starting point is 00:43:32 I was like, they had to like restart it for me. I'm like, can we stop because I need some water. I could not even like, there were so many like, like foibles that happened. That's good though. That what I'm thinking, I'm curious, is it because there were so many foibles that I. That's good though. That what I'm thinking, I'm curious, is it because there were so many foibles that I came across very real
Starting point is 00:43:49 that people maybe were like, aw, what happened to me, that big loser? You know what I mean? Yes, yes, so here's the misconception. If you go watch the TED Talks that didn't do well, and by the way, didn't do well is like 20,000 views, still like a lot, right? Go watch those talks.
Starting point is 00:44:03 The misconception is that those people messed up. No, the worst TED Talks sound like this. Today I wanna talk to you about a big idea. This is a life-changing idea. The last 20 years I've spent researching has been on the marine biology life and the series of the ocean. It's like so robotic and so memorized.
Starting point is 00:44:23 And actually what happens is the worst TED Talkers, they under cue. We're right back to where we started. They are so focused on the script. Right. They take away all the vocal charisma. They take away all their gestures. They stand there with their hands limp by their sides
Starting point is 00:44:38 in the microphone reciting a script. Right, you're right. Because they have it all memorized. And there's no gestures. So actually the foibles, the vulnerability, A script. Right. You're right. Because they all memorize. And there's no gestures. So actually, the foibles, the vulnerability, we like speakers who use a conversational tone, a conversational stage tone, because we're like, ah, we could be having coffee with them.
Starting point is 00:44:55 That feels really real. So all the best, sometimes we're like, Brene Brown, Simon Sinek. They're not that rehearsed. Now, they might have been actually rehearsed. But when they're talking on stage, Ken Robinson, it sounds like they're joking around at your dinner table. It does not sound like, "'Today is the speech of my life.'" Like, they're not talking like that.
Starting point is 00:45:12 So, our vocal power, one, is not scripted, not under-queuing, adding lots of emotion, including foibles, including vulnerability. And second, and this is what they all have, is they use the lowest end of their natural tone. So the other mistake that the worst Ted Talkers make is they would start on a really high tone like this, say to walk on stage, hey everyone, good morning. Um, today I really want to talk to you about a big idea.
Starting point is 00:45:39 And you're like, no, I cannot listen. That's so true. Click away. No, I cannot. Listen, click away. So the tone that you give is one of the most important parts of our vocal confidence. Is that the tone? Do you know that girl Elizabeth Holmes from Kareno?
Starting point is 00:45:55 Let me talk, let's talk about Elizabeth Holmes. Okay, so this research is pretty well established that lower tones for both men and women are seen as higher in confidence. Goes flying. Sorry, say that one more time. I want that to be said properly with me listening. So it's pretty well established research that people with lower tones are seen as higher in confidence.
Starting point is 00:46:16 In fact, research has found that it takes about 500 milliseconds of hearing someone speak to decide how confident they are. It's incredibly fast. Literally your first word, that's when someone decides how confident you are. And it's usually based us on the tone. I think that study came out in the early 2000s. I think Elizabeth Holmes read that study. You think so? I do. I think she read it and she went, wow, great, this is the clearest link to confidence we have. Women need to be taken more seriously. I'm gonna take this study and I'm gonna go so low that no one can question my confidence and my competence." So what she did is she went too low, right? She went to really low down here. So she was
Starting point is 00:46:54 talking like this. The problem is we all can hear the inauthenticity in this. It's actually distracting. So when she was talking, it was like, what is happening with her voice? So I think she read that study and took it one step too far. Well, what's interesting though is she did raise almost a billion dollars with that voice. She did. And she was like a kid from Stanford, right? It worked. It worked.
Starting point is 00:47:15 It worked. So what is interesting is, again, that's Q gone wrong. But these are cues that actually, it may be a Q gone wrong, but these cues are so subliminal that even if you know it's happening, it still happens. And like, investors and employees would say, her voice sounded weird, but boy, did she sound like she knew she was talking about. Well, 100%.
Starting point is 00:47:34 Like, first of all, does anyone have any video or, yeah, has anyone ever heard her speak before the Theranos? Yes, there's, I've listened to many of them. I did a little breakdown of Theranos. Yes, you can find clips of her on. I did a little breakdown of Theranos. Yes, you can find clips of her on a podcast where her voice is much higher. It was much higher. Oh my gosh.
Starting point is 00:47:50 Obviously higher? Yes, absolutely obviously higher. And also employees have said that when she was drunk, she would speak higher. I saw that on the special, on the documentary. By the way, if you wanna hear the perfect example of her low voice, go listen to the first one minute of her Ted Talk. It's bizarre.
Starting point is 00:48:05 Like it's so low and it's halty. How do you stay that low for so long? Oh my gosh, it must've been like exhausting for her. Maybe that's why she wore turtlenecks. It's like it's helped cover up her vocal cords. Totally. So in your first few lines of your video call, of your phone call, of your date,
Starting point is 00:48:21 you do not wanna go, hi. That is a mistake that we all make is we take in a deep breath and we say hello on the upper part of our breath. So we say, so good to see you. So I hate that. So we listen to recordings in our lab, we've listened to recordings of phone calls, of sales pitches, of negotiations,
Starting point is 00:48:38 and always the highest note someone has is their very first word, which is so sad because that means all of their confidence is given away in their very first words. People go, hey, it's so good to hear from you. It's true. But the problem is it's like a very weird blend because you're trying to be warm with a warm cue. You want to come across open and nice. Yeah. So you go high. Of course. Right. Remember that a high voice tone is not warm. A high voice tone just means excited. So like, for example, we talk to babies, we talk to puppies.
Starting point is 00:49:11 -"Hello, little one, how are you?" -"That's right." Excitement, not warmth. So warmth comes from vocal warmth. So listen to the difference. Vocal warmth is we hear happiness, we hear compassion, we hear smiling, and actually smiling changes the sound of our voice. We did this in our lab where we had actors come in and record different hellos. So we had them do their normal hello. Hello.
Starting point is 00:49:34 Then we had them think of something that made them happy, make a smile and say, hello. So this is the difference with that. So this is my neutral hello. Hello. Here's my happy hello. Hello. Like you can literally hear it in my voice. By your smiling. Yes.
Starting point is 00:49:51 Even if it feels like a fake smile. Doesn't matter, you can still hear it. Wow, okay. Right, because of the shape of my mouth. Again, we're very subconsciously aware of these cues. Yeah. We don't have to think twice about it, but if I were to answer the phone and be like, hello, I don't sound very excited to hear from you.
Starting point is 00:50:07 No, you don't. I just sound miserable. Actually. It would be like, eugh. Right. I actually would come across as less likable. We literally studied this in our lab. People rated the smiling hellos as more likable.
Starting point is 00:50:18 We asked people to listen to these hellos. They had no idea what they were listening to and they didn't know the person was smiling and they rated the person as more friendly, more likable if they want to hang out with them. So when I hear, hello, you much more want to hang out with me just by even that fake smile. So are there, and I think you talk within this book or the other book about smiling in general though.
Starting point is 00:50:39 What smiles are the most impactful or the most powerful to get what you want. So there's a smiling, it's funny because it's sort of gotten a bad rap in the last few years. Like it's horrible to be told to smile. Like no one likes that. So I try really hard to not give that advice. So what I would say is either smile for real
Starting point is 00:50:58 or don't smile at all. Here's why Dr. Barbara Wilde and her researchers found that when they showed people pictures of fake smiles and real smiles, and the difference is, in a real smile, our upper cheek muscles are activated. So it goes all the way up into our eyes of these upper cheeks, right?
Starting point is 00:51:15 Those upper cheek muscles are activated, and by the way, only one in 10 people can consciously activate them. So it's very hard to fake that. That means it's a real smile. We look for those upper cheek activation muscles. When it's a fake smile, it stays in the bottom half of our face, right?
Starting point is 00:51:28 They're not activated up here. Like crow's feet, you mean? Crow's feet, yes. And the- Okay, 10 of those. Crow's feet are fantastic. The problem is, is Botox is a very complicated issue. I'm not anti-Botox, but it's important to know
Starting point is 00:51:41 if you're gonna do it, that it inhibits your emotional feedback loop. So when they Botox people's smile wrinkles, they actually felt less happy. When they botox people's anger, they felt less angry. So they're actually thinking about using botox as anger management treatment. So it's again, not that very good.
Starting point is 00:51:55 Seriously? Yeah, they've actually found that it inhibits the anger cycle. But if you cannot make that anger expression when your eyebrows are pulled down and there's vertical lines, it actually makes, your body almost goes, oh, my face isn't angry. I guess I'm not that angry. It literally makes you feel less angry. So they're thinking about using it for anger management techniques because it actually helps inhibit that loop. But for smiling, it can also inhibit your happiness.
Starting point is 00:52:19 So what Barbara Wilde found is that when we see someone with a fake smile, we do not have any mood change. When we see someone with a real smile, we catch the happiness. So if you want a smile, make sure it's real. That makes you literally more physically memorable. It makes you more contagious. I'd rather you real smile or no smile. A fake smile doesn't do much. Okay, give me some other cues like that.
Starting point is 00:52:42 Goodness, there's so many. I know. There's like a billion. I mean, I'm trying to think of like, oh, I want to ask you about power posing. Yes. Because, you know, it was that Amy Cuddy who did this whole thing. Wasn't that kind of, I heard that people-
Starting point is 00:52:56 She had some faulty science. There was some faulty science behind it and there's no, the power posing is not actually something that you can use as- She's come out defending her work. So I highly recommend if you're interested in like really learning about it, she's come out with a defense of her work and explanation of what happened. So it hasn't been totally debunked. There was some fuzzy science in there, but she's come out...
Starting point is 00:53:16 So it has not been debunked. She insisted her science was whole. I'll leave it up to you to decide and you can go read her rebuttal. What is good to know though, I don't know how accurate it is that power posing completely changes your testosterone. Right, like that was a big leap. That was the biggest leap in our research. I also think like, I love power posing, but you can't like walk into a meeting like,
Starting point is 00:53:39 you know, with your hands above your head. So I like the idea of it, but I actually like to like take it down a notch, which is just a very simple, my version of a power pose is actually just expansive posture, which very simply the only distance that I care about, I don't care if your arms are up, I don't care if you're claiming space, that doesn't matter to me. All that I care about is the distance between your earlobe and your shoulder. The distance, wait, it's my favorite distance on the human body. Okay, really? This is the distance between your ear and your shoulder. The distance. Wait. It's my favorite distance on the human body.
Starting point is 00:54:05 Okay. Really? This is the distance between your ear and your shoulder. Okay. Why? Why? When we are anxious or defeated, we tend to roll our shoulders up. We tend to sink our head down. We'll often tilt our head down. People who are really ashamed will often have no space between their ears and their shoulders. It makes us feel very protected. And so you'll notice people who are really anxious will sit like this, like teenagers will be like, you know, where any space right here. Whereas confident people, they wanna claim their space. They roll their shoulders down and back.
Starting point is 00:54:34 They usually use arm rests. They usually have their torso open. They have their head up and out and their chin up. So the only distance that I care about that's the most important on video calls, on profile pictures, is I want this distance to be as big as possible. That you're not like this in your profile pictures.
Starting point is 00:54:52 It's like the worst because it literally shows low confidence. That you're not going to start your video call, Hi, good to see you. And that's what people do in their first impressions. They accidentally creep their shoulders up. Hey everyone, good to see you. That's a great point. So if you keep your shoulders down.
Starting point is 00:55:10 Down and head up. And that's for everything. Not just, again, this is for like LinkedIn profiles. LinkedIn profile. Video calls. Video calls in person, how you wave hello, how you walk into a room, how you carry your stuff. I mean, oftentimes I'll see people with their laptop, right?
Starting point is 00:55:24 And they have it like tightly in front of their chest with their shoulders hunched up. And I'm like, what are you doing? Wow. Yeah. You look small. So that that distance is the only power pose, quote unquote, power pose distance that I care about. That's actually the most impactful for your perceived confidence. But you said something, okay, so when you said we were, when you were kind of imitating that one, how about a head tilt? I heard it, I thought you told- I love head tilts. Yeah, you like head tilts, but isn't that still the ear to shoulder? So let's do a different, right?
Starting point is 00:55:52 So if I'm going to do a head tilt that I like, a head tilt is a universal sign of warmth, it's a universal sign of engagement, it shows I'm listening. So if I head tilt, I still have lots of distance, mostly I'm just exposing my ear and you see that as, ah, she's listening, she's open. Versus... Right, so you don't shrug those ears. Shrugging. You don't shrug those shoulders up.
Starting point is 00:56:12 And that also makes it really hard to have vocal power. So if I were to try to give an entire podcast interview like this, you would actually hear it in my voice. Actually sounds smaller, it sounds younger. Yeah, and it sounds weird. Exactly, because you can hear it. We don't like people who take up little space. But the moment that I add more space, you go, oh, that's better.
Starting point is 00:56:28 That is 100% true. Yeah. Okay. How about this? I've got so many, but like, because I haven't even asked. I love it. I feel so, okay. But how about, I have a note here, but I don't remember why the walk. There's like about a walk here. You could tell a lot by someone's walk. I mean, I don't remember why I had it down here. I don't know. But you can tell somebody. But there's not I don't. It's funny. There's bio-motion lab has some interesting things about walking.
Starting point is 00:56:52 But I didn't even include that in the book because it's hard to learn it. But I could change your walk. Maybe I heard that. What you are saying? I think maybe maybe I mentioned in the book that like having movement in your walk, like not having like your arms really stiff, like the more maybe more space you take up. Yeah, that was probably what. Okay, so let's get back to the other stuff you're saying for the video calls. How about in terms of emailing and texting people? Yeah, so the last, the second to last chapter in the book is on verbal, right? Because so
Starting point is 00:57:18 much of our communication is email. What we're fighting in verbal is sterile, meaning a lot of our communication has gotten so sterile that our words mean nothing. So we send emails like, hey, our meeting is planned for next week. I'll prepare the proposal for you and I'll get all the information over to you, talk to you next Tuesday. Bleh.
Starting point is 00:57:39 Right, like we get those emails all the time, it's hard to reply to them, we're burnt out. And texting also. And texting also, right? Hey, are we still on for next Tuesday? Mm-hmm. Right, right. We get those all the time.
Starting point is 00:57:50 The problem is, is in terms of our brain, our brain needs more cues. If we have taken out all the cues from our body language in an email, we have no body language in an email, we have no facial expressions in an email, we have no voice in an email, we better make our verbal cues pretty powerful. Right. And so that's why we're so burnt out on email. That's why people might respond slowly to your emails is there's not enough cues. It's like under signaling.
Starting point is 00:58:10 Right. So what I like to think about is adding warmth and competence to your emails, to your texts. To our texts also? Yes, absolutely. So when we are getting a text or email from someone or reading a LinkedIn profile, we're also trying to see warmth and competence. It doesn't go away. Right. Incubation. So I can look at a LinkedIn profile. Actually, a study that we did in our lab,
Starting point is 00:58:32 we had people come into our lab. I felt bad for these participants. They had no idea what was coming for them. And we had them take our charisma diagnostic to see where they were on warmth and competence. By the way, that's up for free. You can take it wherever you want. It's sciencepeople.com slash charisma. So take it as many times as you want. So then take that. It's like a, you know, 10 question questionnaire to see where they were on warmth and competence. Then we asked them to open up their email sent folder. And we looked at their last five emails they sent. And we counted the number of warm words, the number of competent words. So warm words are words that are like the warm and fuzzies. Happy, best, together, collaborate, open.
Starting point is 00:59:08 Emojis are warm, exclamation points are warm. Words like wow, yay, fab, whoop. Those are all warm words. They make us feel like, ooh, I like this person. But emoji doesn't it kind of also, yeah, it takes away the people. You don't feel a person's confident. Right, it's one. You feel like it's too, like, cutesy.
Starting point is 00:59:25 It's all friendly. So we counted the number of warm words and we counted the number of competent words. Competent words are words that make you want to get it done. Productive, efficient, brainstorm, power through, goal, win, achieve, success, master, those kind of words. Statistics, numbers, prices, charts, graphs. Right.
Starting point is 00:59:43 So those are all competence. We count them all up and we could almost exactly predict where someone was on the charisma scale based on the kind of words they use. So if someone was highly charismatic, they had a perfect balance of warmth and competence. If someone was highly warm, they used a ton of emojis and a ton of exclamation points.
Starting point is 00:59:57 If someone was super competent, they had either nothing at all or lots of statistics and big words. Wow. So in your texts and your emails, you want to balance the number of statistics and big words. Wow. So in your texts and your emails, you want to balance a number of warmth and confidence words. Now, is that for personal and professional? I think so.
Starting point is 01:00:11 Right? Like I want to be seen as charismatic in all my relationships. Now on emails that don't matter, like emails where it's purely logistics, sure, you don't need to do it. Right? Like these are the emails that matter to you, like the emails like to your boss or a client or an important email to your best friend. So it's not that you have to use them in every email.
Starting point is 01:00:29 Like you wouldn't be like, have the perfect hand gestures when you're trying to talk to your husband about the weekend plans. Okay, but what if you want to text back from a guy that you like or woman that you like? And I definitely want to use it. Right, so give us an example of what you should do and what you shouldn't do.
Starting point is 01:00:42 Okay, okay, so what I wouldn't do is, are we still on for tonight? Right, which is like often the texts that you get, it's sterile. Well, how about like, ah, I'm just making this up before, hi, you know, like whatever. I don't know. Hi, is good. Like, hey, like, uh, you know,
Starting point is 01:00:59 you say like, don't even say things that are like social scripting, like, how was your day? Agreed. Yeah. Oh, agreed. So like, for example, I'm, I live in Texas, right? I might be like, howdy. Yeah. Okay. Just to be a little different, you know? Howdy.
Starting point is 01:01:12 And I may be like, so instead of are we on for tonight? Howdy, so excited for tonight. Still looking good? So that's very different because I'm giving an interesting howdy, an interesting opener. I'm saying so excited for tonight. So it's a little dopamine word. giving an interesting howdy, an interesting opener. I'm saying, so excited for tonight. So it's a little dopamine word. Excited is a great dopamine word. It's almost like a charisma word.
Starting point is 01:01:30 It's perfectly warm and confident. And then I'm like, still looking good for tonight? Still looking good for tonight is such a good psychological sentence. Because you're basically saying, I'm looking good. Are you looking good? Yeah. I love it. Okay, if you don't live in Texas, what do you do? What do you write?
Starting point is 01:01:45 Aloha, chow. What if you start up a plant? Give me another one that's not flat. And by the way, you don't have to like use all of them. You can, but like, yeah, you don't have to use howdy or aloha or chow or whatever. They're great. Yeah. If you can, they're fantastic. If you want someone to respond to you, that's not like, if you don't have plans,
Starting point is 01:02:04 but you want them to engage. It's using words that are going to wake people up. So it's not like, how's your day going? Meh. Right. So boring. It's what's good today? Really?
Starting point is 01:02:16 Even just like that very small switch, asking someone, how are you? You're going to get good, busy. Exactly. Or nothing. Or nothing. Right. Asking someone, what's good? What's good? You're gonna get like, oh, what's good, what's good, what's good? Well, you know, I just had a beautiful cup of coffee.
Starting point is 01:02:31 Mm, me too, we should get one together next week. Right, like it's using more, being a little sider, sider. Like you'd be, I mean, listen, you could be a great like matchmaking coach too. You know what? Back in the day, matchmaking was like my dream career. I would like love it. Oh, I would love it too.
Starting point is 01:02:48 I would do personality assessments on people. I would do body language analysis. By the way, I'm getting to that. Don't even think you're getting a waist-scot free with all... I didn't even get to the hard stuff yet. I'm getting through all the stuff. Is there hard stuff? No, not...
Starting point is 01:03:00 Listen, I'm getting to the stuff that's like, you know, very tactile for people who are maybe for work, for business, like, okay, so give me a hard one. Emails. Okay, well, first of all, I have a bunch. I want to talk about like even how, and I want to talk about the shark tank pitches. Like you analyze like 500 of them, right? 495. And you notice which ones, why the ones that did well versus not. Yes. Okay, talk about that. And then I want to get into the science of personality,
Starting point is 01:03:25 knowing like even like opposites, like if you're a neurotic person, I found that stuff so interesting. That would be batch making stuff for sure. And also just like in terms of like relationships in general, like if you're in one and it's not working and why it's not working, I think that was fascinating when I heard you talk about that stuff. I mean, the personality stuff is the basis of all of our relationships, right? So, we'll talk about Shark Tank and then personality. Is that good?
Starting point is 01:03:52 Perfect. I have all these other things. I want to talk about the interrupter, which I've interrupted you a million times. No, we're talking. It's great. Okay, so Shark Tank... And the science of popularity. Oh my gosh. Well, you got pick, which one are we gonna do? Do the shark tank, but do it quickly
Starting point is 01:04:06 so we can move on. Okay. Don't stay on it forever. Okay, okay, okay. So we analyzed 495 pitches on shark tank, looking for patterns. Very, very simply, the biggest pattern was dopamine. In other words, the pitchers that created
Starting point is 01:04:19 some kind of interaction were the ones who did best. So they thought of some reason to pass out a sample, to touch, to go into the shark's intimate space. Because the shark tank, remember, they're all seven feet away. It's really hard to bond with someone when you're in the public zone. So we found that what would happen is they would cleverly think of ways to go very briefly into the shark's intimate zone or personal zone, and they immediately had more oxytocin. And that's, and that you noticed that the ones that did that- Were much more likely to get a deal.
Starting point is 01:04:45 And also when they walked in, they did something. Their first impressions were really strong. So they had a grand entrance. Maybe that's what you meant by walk. Maybe. They were walking in. So like that when from the very first moment you saw them, they were walking in, they were taking up space. They had lots of space between their ears and their shoulders.
Starting point is 01:05:00 Oftentimes they would use some sort of a greeting hand gesture. Like they would wave to a shark or say, good morning sharks. There's something about it. Exactly. There's something about we like to be acknowledged. Sharks like it too. So when someone was like, Jan, I'm going to pitch you an idea with no hand gestures, no open palm. We love an open palm. So that was like the biggest takeaway. Open palm, some kind of greeting, some kind of interaction, any opportunity you can have to go into someone's personal space or social space, not intimate, the social space, you're gonna produce more opportunities for connection. So walking in, doing some kind of hand gesture
Starting point is 01:05:31 was a big one. Open palm, yep, having some kind of interaction if you can and having a greeting. Good to see you sharks. So happy to be here. Today I have a great deal for you. How about one that, was there anything about like, I noticed a lot of them, I love that show by the way.
Starting point is 01:05:45 So good. Yeah. When they hone in on one particular shark. Like always better. Is that purposeful? Yeah, we also found that if shark would say something like you remind me of myself, almost always they were gonna get a deal eventually.
Starting point is 01:06:00 So there was something to like picking your target and giving them extra eye contact, extra nods, answering their questions first, right? So it's good to have a pick, like a target. Same thing in dating, I think too. It's always good to have a target that you're going after as opposed to like, I will date anyone. No, you want to date the right person.
Starting point is 01:06:19 Exactly. Okay. I know what I wanted to ask you before we moved on to these other things, which I think is really important is the priming. How do you prime people. So that's exactly what we're talking about with the words. So like, when you mention words like collaborate, people are more likely to be collaborative.
Starting point is 01:06:32 So that's the definition of priming? Priming is when you set up people's behavior by priming them with the right cues. Like a wall primer, right? Like you prime a wall so the paint is stickier. Words can prime interactions. So if I have an email or a text where I'm like, I'm so excited for tonight, are we still looking good? Right.
Starting point is 01:06:51 I am priming for excitement and good looking. Yeah, good looking. So I love that. And then what was the other? Oh, yeah. Oh, we have personality. Yeah, that was okay. We'll do it. Well, personality is a very big topic. I know, but I found it. You want to pick your favorite? I just find it to be so fascinating, like why certain relationships do well versus not.
Starting point is 01:07:14 And like with the, again, if you, when you have this information, and also this can be like professional relationships. Oh, actually the book I give example more professional relationships, even though it's really important for personal relationships. Right, because you can still, it's the same traits apply, right? 100%. Like, if you, so let's talk, you talk about that? Yes.
Starting point is 01:07:33 So there's a lot of personality tests out there. Enneagram is very popular right now. Disq is very popular right now. Myers-Briggs. Those are all fine, but they're just not super backed up in research. I mean, that doesn't mean they're not true. Right. They just haven't been replicated over large populations.
Starting point is 01:07:50 The one that has is the big five. The big five has been replicated over and over again. It's like the standard in the academic community for personality. And they basically have said that there are five personality traits that everyone has, and you're either high, medium, or low on each of them. They're like a spectrum. So openness is how you approach ideas, creativity. Conscientiousness is your organization, your approach to details. Extraversion, so it's ocean, O-C-E-A-N. So I'm extraversion,
Starting point is 01:08:17 how you approach people. Agreeableness, how you approach cooperation and teamwork. My favorite, neuroticism, how you approach worry. you approach cooperation and teamwork. My favorite neuroticism, how you approach worry. And so like, for example, I think you were saying something about like even some, like what, this is a piece of information I saw, like you're saying, if you're one person who's very open, like you want to try like a taco stand, like down the street or how to like get to, like, if you want to like become, you know, fast friends with someone at a conference, right?
Starting point is 01:08:45 You can easily see it and you ask someone else and they're like, well, I don't really want to go. Yes. Those are those two open person needs another open person. Yes. Openness is like one of the most helpful. That's why I start with it in the book, which is if you want to know how open someone is asked where you want to, where they want to go for lunch, a high open
Starting point is 01:09:03 person will be like, let's try somewhere new. Right, let's go to that new place I saw. That tells you a lot about them. That means that they're driven by new. They get bored easily. If someone's like, oh, I have my favorite place with my favorite dish, my favorite waitress, and I know exactly where to park,
Starting point is 01:09:18 that's probably a low open person. Like tradition, habit, routine. The way that you would approach them for pitching a new idea professionally, let's take it professionally, is, routine. The way that you would approach them for pitching a new idea professionally, let's take it professionally, is very different. So a high open person, if I have a high open client, I'm pitching on new. I have a great new idea for you.
Starting point is 01:09:34 You're gonna love it. It's gonna completely change the way you interact. A high open person is like turned on by that. They're like, yes, a new way to interact. A low open person is like, no, I don't want a new way to interact. I'm interacting just fine, no, I don't want a new way to interact. I'm interacting just fine, thank you very much, but ain't broke, don't fix it.
Starting point is 01:09:48 A little person I would say, listen, you're doing a great job with what you're doing. I have one little tweak that's gonna make things easier for you. It's proven by research, it's proven by other people, and if you make this one small change, it will help everything else be so much easier for you. How do you know if someone is or not all the time?
Starting point is 01:10:06 If they want to go for lunch. Yeah, that's exactly a great one. What if you're not having lunch though or like even in a... So we have a research on our website which has like, I call them behavioral questions or like questions you can ask to like suss out someone's personality. So like things like where you want to go for lunch, things like what are you doing this weekend?
Starting point is 01:10:24 I hope a person's like, oh, you know, there's this festival that we heard about like literally so I'm high open Literally this weekend. I just got confirmation of my tickets. I'm so excited to a fairy festival I'm taking my daughter. I've never been before it's the botanical gardens and it's Literally a they put fairy figurines and trees It sounds amazing. I don't know if it's gonna be amazing, but I can't. So never gotten into that before, but my high openness, that would tell you that I'm into high openness.
Starting point is 01:10:50 High open person's like, they're trying something new, they're doing something new. A low open person's like, oh, well, every Friday I have dinner with my family. Saturdays we always do pancake breakfast. Usually we have movie night. We're in a routine regimen. So that's gonna suss out some of those answers.
Starting point is 01:11:04 What's the other ones that you said are not great, they're not compatible though? You said highly neurotic or? High neurotic and low neurotic are great together. So high neurotic and low neurotic, they can balance each other out really well. They found research shows that too low conscientious people in a marriage have financial problems.
Starting point is 01:11:21 Totally, that makes sense. They don't want to pay the bills. So does it make sense? So is it make sense? So is it true that opposites attract or not always? Not always. That's a cliche that isn't always true. Sometimes high and low people drive each other crazy.
Starting point is 01:11:34 Actually, that's a really hard one in a marriage because high people are like, let's try some more new. That one for sure. That one's really hard. So that one's hard opposites, but low and high neurotics do well together typically. Not always, but typically. Yeah. High and low conscious people drive each other crazy.
Starting point is 01:11:49 The high conscious person is like, pick up your socks. Yes. Just freaking pick up your socks. And the low conscious person is like, my pile's our organization. Well, what if you have a high conscientious but low open- Like, what if you have like- Oh yeah, that all exists. Right. And that's the dynamics of marriages, right?
Starting point is 01:12:07 Like you can solve so much dynamics of a marriage if you know people's personality traits and personality ratings. So for example, if I know, like I do the personality matrix for everyone in my life, right? I know everyone in my life's ocean, and they know mine too, by the way.
Starting point is 01:12:21 Because if I'm like, okay, I have an employee, let's say, where I give them their personality test before I start and they are high in openness, okay, great, they're gonna want the new projects. I should give them new stuff, not as much old routine. They're gonna get really bored. And they're high conscientious. I cannot casually assign them a project.
Starting point is 01:12:40 I have to make sure that if I wanna assign them a project, I am ready to go with details. So like, for example, I have a high-conscious employee. And if I were to say, hey, next week, I really wanna talk about you coding our YouTube videos. She'd be like, okay, how do I do that? Is there a tutorial that I can watch?
Starting point is 01:12:55 When do you want me to do that? Tuesday mornings or Monday mornings? And if I don't have those answers for her right then and there, it creates anxiety. So that way, knowing your people and how they're rating, you can predict what their needs are. Right. That's why I think this is so important, this stuff. Like, it's, to me, I think there's just so...
Starting point is 01:13:10 And in matchmaking, if I was ever going to be a matchmaker, I would try to match people who I think are going to help each other. Like, some opposites are helpful. Low-neurotic and high-neurotic, they're helpful. Low-conscious and high-conscious, they can drive each other crazy, but they can also help the other, right?
Starting point is 01:13:23 A low-conscious person can help a high-conscious person be more spontaneous. And that high-conscious person can help a low-conscious person be more organized. That can work if you're willing to learn. Right, right, right. You have to, I feel like a lot of this stuff though, like there's always, of course, it's never like an exact thing, but I find this to be so helpful in just in terms of personal relationship, understanding this stuff. I mean, that is what took anxiety away from me, right? Like my anxiety, my awkwardness comes from not understanding,
Starting point is 01:13:53 not knowing, not knowing how to help my husband, not knowing how to predict my friend's needs, disappointing them. So when I felt like I had so much relief when I learned the personality matrix, cause I was like, oh, I know what she's gonna want because here's where she is. You don't even seem awkward.
Starting point is 01:14:10 I can't, you keep on saying that. I am, ask my high school friend, they'll tell you. Really? Cause you don't have any, there's no one to ask, but yeah. Come on. Well that goes into the science of popularity. Yes. What makes somebody popular?
Starting point is 01:14:21 It's funny, yes. This is a great, this is like a great kind of sum up of everything we've talked about, which is under signaling is bad. If there's one thing you're gonna take away from this interview is under cueing, under signaling, holding back is bad. It never serves you.
Starting point is 01:14:34 It gets you into the danger zone. Same thing with popularity. So they wanna talk about the danger zone. The danger zone is when we're sterile. That's when we're not warm or competent. We're not sending enough cues. And that's called the danger zone. That's what I call the danger zone. It's like, that's when people're sterile. That's when we're not warm or competent. We're not sending enough cues. And that's called the danger zone. That's what I call the danger zone. It's like that's when people will dismiss you.
Starting point is 01:14:48 That's when people feel like they can't quite get a read on you. You're not warm or competent. Same thing in popularity. They wanted to know what makes kids popular. Now, what's funny about this, if you were to think about what makes kids popular, what would you guess? I know you know the answer to this. So what would you have guessed? I would have guessed people who are of course open, that are, actually a lot of it would be openness, friendly. Friendly, uh-huh. Has an ease.
Starting point is 01:15:18 Yeah, yeah, like casual, easygoing. Casual, yeah. I also would have probably guessed pretty or handsome. Oh, you're talking about, okay, for girls, I would say pretty. For boys, I would say athletic. Right, so that is what most people think. But actually when they looked at it,
Starting point is 01:15:34 and they did this across multiple schools, they had all the kids basically rate and rank each other and tell who their connections were so they could see literally who were the most popular kids. What they found, there was one difference. It didn't have to do with GPA, it didn't have to do with athleticism, it didn't have to do with prettiness. They also had them all ranked for attractiveness as well.
Starting point is 01:15:52 Wow. It had to do with the most popular kids had the longest list of people they liked. The most popular kids had the longest list of people they liked. In other words, to be popular, you have to work on liking more people. Not being pretty, not getting people like you. They had the longest list of people that they liked. How, why is that? And how is that?
Starting point is 01:16:17 They found that those are the kids that would walk down the hallway and smile first, nod first, wave first. They were the kids who would say, nod first, wave first. They were the kids who would say, hey, come sit with us. Like a Ferris Bueller. Exactly. Friends with everybody.
Starting point is 01:16:29 And so like that's, I think that we're trying to, what I, my work, my mission in this world is trying to fight against holding back. Like if you like someone, just say you like them. If you're with someone, assume that you're gonna like them. Right, I would always rather assume liking than try to be protective or ambivalent. Really? No, I mean, I'm saying really with the popularity stuff, like the more
Starting point is 01:16:51 people, so the people who are, because you know that whole thing about like mean girls, right? Who are much more discretionary and discerning. Mean girls are not the true popular girls. They're not really the popular girls. So the people who are friends- They're known as mean girls. They're known as mean girls, but those are the groups that people wanna become friends with. Now, when you did your research on science of popularity with young people, how did it change
Starting point is 01:17:16 as you were getting older? No, for older people. Cause you could be a not popular kid, but you're a super popular adult. Could you not? I don't know. I don't think this study actually looked into adults. It was purely teenagers. Purely teenagers.
Starting point is 01:17:31 But I do think this is the same. Like I think like at work, the people who we think are popular, the ones who like say hi to us first, invite us out to lunch, like they're the likers. The ones that people like, yeah. Those are the people I wanna be with. And so when I read that study, I decided in that moment, I'm gonna be a likers. The ones that people like, yeah. Yes. Those are the people I wanna be with. And so when I wrote that study,
Starting point is 01:17:45 I decided in that moment, I'm gonna be a liker. I would rather say I like you and have you reject me than miss the opportunity of us liking each other. Yeah, absolutely. And that's good information for kids to hear too, right? It's like, yes, 100%. So that's like the kind of empowering. And I tried to write the books to be safe
Starting point is 01:18:03 for kids and teenagers. Like there's nothing in there that would be like inappropriate for them. Right. Specifically because I wish that we had had more of this kind of communicative work. Like I wish that we'd had that in an empowering way. Super, super like I think it's so empowering. You know, I wanted to talk about a couple different things too, like how to spot a liar, things like that that I think is super valuable. Like you talk about a lot, like Lance Armstrong in the book,
Starting point is 01:18:27 A-Rod in the book, even like Britney Spears, you know? So fun. Is there, can you just give a couple different points of certain things like that? How to spot a liar would be one of them. And then, well, let's just do that one first. That's a very big topic. I mean, honestly, I could have wrote a book
Starting point is 01:18:42 just on that topic. On liars, yeah. Yeah, but I was like, it's so negative. I decided to only keep it to one chapter. Right. Because I was like, I was talking to my publisher, I was like, this could be its own science-themed book. And I was like, oh, the idea of doing a bunch of touring about how to swap that deceiver in your life. I just was like, no, let's keep it to one chapter. So we did a bunch of research in our lab on lie detection. Very simply, we
Starting point is 01:19:06 had people submit two truths and a lie to us. Yeah, I love this. So fun. It was like such fun research to code two truths and a lie is a very simple game. You say two true statements about yourself and one lie, but you try to hide which one is the lie. And we coded them to see if we could find differences. That was a lot of our lie detection research. We found differences in the lies. So I'll give you my favorite one, which is a vocal cue, which is that liars typically on the lying statements, they asked it. So instead of saying the statement, they went up at the end of their sentence if they were asking a question because they weren't
Starting point is 01:19:38 sure if that was true. And liars, the research proves this academic research that liars don't believe what they're saying. So they're basically asking, do you believe me? Right. So I'll give you mine. Here's two, three statements about me. See if you can figure out which is the lie. I'm from Los Angeles.
Starting point is 01:19:56 I love dogs. I'm a vegetarian. You're a vegetarian. Not a vegetarian, right. That's the question. That's the one. That's exactly how they found you. It went up just a little bit. A little bit, yeah, exactly. That's the question. That's the one. That's exactly how they found you. It went up just a little bit.
Starting point is 01:20:06 A little bit, yeah. Exactly. That's exactly what happened. So the lie made them a little nervous. They went a little higher in their vocal power. Yeah. And they often went up their sentence like they were asking you. So that's the biggest thing.
Starting point is 01:20:17 That's a big one. Yeah. Look, listen for that if you accidentally hear the question reflection. And second, make sure that if I don't want to teach you how to lie better, that was the other part of this. I don't want to teach you how to lie better, that was the other part of this, I don't want to teach you how to lie better. But if you believe in something, say it like a price or a timeline. Don't say the price of my service is $5,000. Right. So the price of my service is $5,000. Because then you're, you seem like uncertain. Exactly. So it's more important on delivery. Negotiations, asking for your raise, asking for promotion, don't ask, it's say it.
Starting point is 01:20:48 That's a great thing because when you have that voice, that octave going up, it sounds like you're asking permission. Exactly. And you're begging people to negotiate with you. People subconsciously are like, she doesn't believe what she's saying. Should I believe what she's saying? Right. Let's give me another one.
Starting point is 01:21:01 Like the pursing of the lips I know is one. Yes. Right. Pursing is another one. So lip pursing is a universal withholding cue. So we're like holding back. So like if I press my lips together into a hard line. So we found that, and Lance Armstrong did this in his Larry King interview, that liars will often lip purse right before or right after a lie. As if to be like, don't give it away.
Starting point is 01:21:23 Right. after a lie, as if to be like, mm, don't give it away. Mm. They'll be like, um, like mine would be, um, I'm from Los Angeles, I love dogs, and I'm a vegetarian. Like, they're like stealing my food after. You know what you just did also? Elizabeth Holmes did that all the time. Yes, all the time. Yes. She had so many lying red flags she would give off.
Starting point is 01:21:42 When you just did it and you looked like her, I'm like, oh my God. Well, if you purse those lips together, that's a big one. Yeah, and that's because I think she was constantly trying to hold it in. Okay, so is there anything that we haven't heard before that's like, oh, very interesting? I've heard the pursing of the lips before.
Starting point is 01:22:03 There's so many. There's like, I would say 14 different like red flag cues to be on the lookout for, one you haven't heard of them. Like when someone's deceiving you. Can I actually give a myth, which is much more empowering. There's a horrible myth about lie detection that when someone looks up to the left, they're lying.
Starting point is 01:22:24 When they look up to the right, they're lying. That has never been repeated in research. Really? Never been repeated. In fact, like, do not use that because it will make you get false positives. Lefties often switch. There are people who process down. There are people who process up. That's true. And so you have to be very careful of the myths. There's no Pinocchio's nose, right? Like, if someone lit purses, it does not mean they're lying, right? That could be their baseline. I talk about this in the book, like how you protect yourself. So just keep in mind with light-hacking, there's no like one single cue
Starting point is 01:22:51 that means someone's lying. There's red flags. There's a cluster of red flags you can look for, but not one single cue. Nicole Zalana Okay. So I feel like, is there anything else we can go through that's like you wanted to kind of speak about? Jennifer Sarris Well, let's do the last one is the how to stop interrupting, get someone to stop interrupting. Should we do that as the last one? Nicole Zalana Yes, absolutely. Go ahead. Jennifer Sarris wanted to kind of speak about. Let's do the last one is the how to stop interrupting, get someone to stop interrupting. Should we do that as the last one?
Starting point is 01:23:07 Yes, absolutely. Go ahead. That's kind of my favorite one. I know, I saw that one. I love that one. It's so fun. This is so practical. If you're interrupted, you have to know this.
Starting point is 01:23:14 So this is if you are interrupted and you want to get someone to stop talking, this is also how you can politely interrupt and this is also what you can do with an over-talker. So it's all the same skill, okay? So there's three different things you can do, and they go up in level of aggression, right? So level one is when someone's speaking
Starting point is 01:23:31 and you wanna get it, where you can... I call it the fish. I call it the fish. You just open your mouth slightly. We know this is the universal cue of like... Don't people do that naturally though? No, especially because what happens is instinctively, if we're like, I want to talk, I want to talk, we go.
Starting point is 01:23:50 We often will hold our mouth and just say, keep together. It's not your turn. It's not your turn. But that's actually the opposite of what you want to do. The opposite, you want to open your mouth. Yeah, so it's, right. So that's a very, it works on video too. That's a great one. Sees it on video.
Starting point is 01:24:02 Video perfect. Yeah, especially even if you're on mute, you can... What do you do on the phone? I think even like... Like breathing. You can like hear it. I'm about to say something. I'm taking a deep breath, I'm about to talk. Fish, then the bookmarks.
Starting point is 01:24:18 The bookmark is when you just hold up your hand just slightly. Excuse me. It also looks like a pupil, like you're holding your hand up. So what you can do is like, I bet you're just holding your hand up slightly. You can also pair them together. That's a good one too. Yeah. And by the way, the longer someone talks, the more aggressive you can be with this. Like literally like, like the higher your hand can go, like the more egregious it is. And lastly is a touch.
Starting point is 01:24:45 If someone's like so in their own world talking, you can usually anchor them with like a very, very quick touch. And it works? Yeah, it works. And by the way, if you've gotten to that point and they're still not talking, this is not the person you want to be in a conversation with. Yeah, I mean, a lot of people are so completely unaware.
Starting point is 01:25:01 Unaware. That's what like a touch is the final thing. If they don't get the touch and they don't wrap up in the next 10 seconds, this is a rude person. It's probably a narcissist. Absolutely. So is there a lot of difference between, I mean, there are traits that are narcissistic and charismatic. Aren't there a lot that kind of...
Starting point is 01:25:15 I think that there are. I don't know too much about narcissism. I haven't done that much research on it, but I think that confidence can be something. So confidence is closer to narcissism than charisma. But narcissists can be charismatic. They usually very much are. Can be. I don't know.
Starting point is 01:25:32 I would be curious to see the research if there's like a bigger overlap. I'm looking here again because there's so many like, I didn't ask you all these other questions. Can you come back again? Yeah, of course. I come to LA all the time. I'm happy to. I mean, I have all these things. We can do part two.
Starting point is 01:25:46 We can definitely do part two because like you have so much amazing information. I'm trying to like just give like just a flavor. Hopefully we gave a lot. This is one like I always like to kind of end interviews on this idea, which is yes, charisma is warmth and competence, but it doesn't mean that you have to be like a robot. Like there are 96 cues you can choose from. So as you pick them, you get to kind of pick your recipe. I think that's the fun part, right?
Starting point is 01:26:12 Like we don't all want to look and sound the same. That would be horrible. So I think the fun part of it is like picking the cues that make you feel good. Like that's your unique flavor. And so like if everyone could just pick their unique flavor of charisma, I would be so happy. I mean, listen, you've been incredible, as usual. That's true.
Starting point is 01:26:31 I love this stuff. Like, but it shows and you're like super passionate about it, which makes it why it's so good. Yeah. I'm not joking. You have to come back. I'm back in LA all the time. Okay. So this is like, I love all the stuff. How people like it. How people like it. Oh, of course. I mean, tell people, okay, the first, her book is called Cues.
Starting point is 01:26:51 And like I said, the first one's called Captivate. So amazing, informative, helpful for any form of communication, really. Where do people find you if they want to know more about you? Yes. So I read the Audibleudible books if you like my vocal power. So you can check Audible, it's on Amazon, wherever books are sold, I think it's still in airports. And then I'm at scienceofpeople.com. So if you want to see some of my Q breakdowns, I do Britney Spears, The Rock, Justin Bieber,
Starting point is 01:27:17 you can go check out my YouTube channel. I have a lot of fun on there. Amazing. Thank you so much. Thank you. Thank you. Bye, everyone. Amazing. Thank you so much. Thank you. Thank you. Bye, everyone. Bye.

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