Habits and Hustle - Episode 42: Alli Webb (Founder of Drybar) and Brittany Driscoll (CEO of Squeeze Massage)

Episode Date: December 17, 2019

In today’s episode, we have Alli Webb, Founder of Drybar and Brittany Driscoll, CEO of Squeeze Massage. Brittany was Head of Marketing at Drybar and now they’ve started a new venture in Squeeze. Alli discusses how she attributes a lot of her success to being able to fit the right pieces around her. Both women reveal some of the habits that have been game-changers for them. Brittany loves to journal and wake up between 5-6 am. Alli is a huge believer in Transcendental Meditation. If you’re looking for some inspiration behind starting your own business tune in to this episode! ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Vitamin water is a registered trademark of glass O. Welcome to the Habits and Hustle Podcast. A podcast that uncovers the rituals, unspoken habits and mindsets of extraordinary people. A podcast powered by habit nest. Now here's your host, Jennifer Cohen. All right, so we have today two great ladies. They're both the founders of a new place called Squeeze.

One is Brittany Driscoll, and the other one is Ali Webb, who are both from Dry Bar. Ali, of course, was the founder, co-founder of Dry Bar. Still is. Still is. Still is. It's a small company you may have heard of it before. And Brittany was the VP of Marketing, right?

Yes. Now, is that how you guys actually met as working together? You weren't friends before. Uh-huh. Brittany was kind of a super fan. I was, yeah, I was a huge fan of the concept. I like followed them and Allie's story and they were looking for a head of marketing and I kind of stalked everyone in my network to

figure out if someone knew someone who could at least like get my resume to the top of the pile type of thing. Wow. Is that how it happened? Yeah, it is. So, we're working before dry bar. I worked in advertising. So, I worked for several different agencies. I got a chance to work with like Disney, Barbie, Hot Wheels, Coca-Cola. Yeah. I hope it's a really great world-class brand, and it's not a lot of experience there, but you know, the idea of like coming in house and owning one brand and getting to build the team, and all of that was very appealing and exciting to me, and the stars definitely aligned. So I like what you just said. So you did something that I actually, I'm a big believer in, you found the one company. So instead of just like taking by default what was in front of you, you were very laser focused and went after the one company that you really liked to get the job that you wanted. Yeah, I've always been, it's funny when I look back on my career and like big decisions that I've made, I've always been, it's funny when I look back on my career and like big decisions that I've made

I've always I've always kind of known exactly what I wanted to do and then actually made the leap to do it I think it's a you know a lot of people in the background are mind to think of that something would be fun or nice or I really want to do that But you really do have to like Go for it. Right. You guys just actually take action Which is what we're saying before the camera world. I was saying to Ali, I think standing right here, that one thing that I say that you see it, you say a lot because, you know, some, you get, you've done so much press and I was like saying to her before, it's like, what can I possibly ask that you haven't been asked a million times about the drive bar, right, or a drive bar. And what you did

say, and I'm sure like we'll talk about it, maybe expand on it, is that people just analysis paralysis, people don't just act. And what you really sometimes just need to do is just take a leap and just do it as opposed to like thinking about it, deliberating about it. And that's really where you find the opportunities and you kind of figure it out as you go. Yeah, totally. I mean, I think that people get very caught up in, you know, having everything figured out before they, you think that people get very caught up in, you know, having everything figured out before they, you know, kind of embark on it. And you just, the truth is, and, you know, we're living proof of this, that it just, it doesn't work that way. You don't know what you don't, you can't possibly know what you don't know before you get into it. And there's

a zillion things I didn't know, right, that we had to change and fix as, you know, we're growing the dry bar brand and still have to change and fix today You know, it's kind of an ongoing process and I think that people Butting entrepreneurs people who want to become entrepreneurs they get really stuck in that like well I don't know how to do this and how am I going to make this work? And I don't know it is and you just like you can kind of like go crazy and you never do it because it just seems to Overwhelming and daunting and it is overwhelming and daunting But it's like one day at a time when step at a time and you kind of figure because it just seems too overwhelming and daunting. And it is overwhelming and daunting, but it's like one day at a time, one step at a time, and you kind of figure it out as you go. I mean, I'm sure, you know, Brittany would say,

I mean, I remember when we were starting dry bar and it was like, when I think about all the things that happened in those like first few weeks and months and like how like upside down we felt like, we thought we were so prepared and we were so not prepared. But we thought we were and it was just kind of we were operating under this like let's just kind of go and figure it out. And I think that's also like a mindset too of like you know of me like not being fearful of the outcome of it you know and just kind of going with it. And I think it was probably like that, a lot for Britain squeeze when we started.

There's just like all these things that, you don't realize aren't the way there's quite supposed to be until you're like operating the business. And I think a lot of people are afraid of that. And it's scary. So I get it. I think to be an entrepreneur, you also have to have a very thick skin

and you have to be like kind of ready for anything. Absolutely. I think it is about your mindset, right? If you're prepared for the possible or knowing that there could, there's going to be rejection, there's going to be a lot of like hurdles that you have to kind of go over. A lot of things are going to go wrong. Right. Exactly. To get to the stuff that goes right. Right. So before you started dry bar, you obviously saw a need, like a need for it, right? Because you started that in-home, you're going to people's homes and just basically blow dry in their hair. Besides the fact that you saw that there was a need for that in the marketplace, obviously,

a huge need, what were your biggest strengths that gave you that feel, that boldness, to actually go and try to create this business. I mean, I think it was a handful of things. I mean, I think, first of all, it's like my parents had, I had an influence of watching my parents who were entrepreneurs operate their business and that, you know, and my parents' business was retail.

It was a clothing store. And so for them and the retail business, even though we're in the retail business, we're not, we don't have as much inventory because when you're in the closed business, you have, you know, all these clothes. And if they don't sell, you're just stuck with them. They own what business. It was in South Florida, where I grew up at nothing you'd ever heard of this flip, which is my dad's nickname. And it was like, Shmata old lady clothing stores. And they were

brilliant, though, because at that time, and this is like 30-ish maybe more years ago, older women only had the option of shopping at department stores. We grew up in South Florida, which is where a lot of retirees were. So they know it well. I mean, everybody's like, every of these grandparents live in South Florida. Right. Every Jewish old person I know, including my parents,

they went to a bulk out. Yeah, exactly like. A bulk is where I grew up. Oh, well, there you go, perfect. And so it, including my parents. They went to a bulk out. Yeah, exactly. A lot of bulk is where I grew up. Oh, well, there you go, perfect. And the bulk out is where my parents' stores were. And so they opened little, like, these little old ladies clothing stores in these strip centers. And my dad had worked in this, this, this,

this world. Yeah, it was smart because they opened them right next to like retirement community. So the old ladies would like take their little trolley across to the strip center And there was like the vehicle shop and the dry cleaner and the little grocery store and like the little hair salon Which side note my parents are like that's what you want to do when I tell them I was gonna be this cool like working a hair salon like this I was like no

But anyway, even my store did you did your parents have though? I mean locations up to like seven or eight at one point, but yeah And so they opened these little mom and pop retail stores. And my dad would set out chairs in the front of the stores and bring the husbands like orange juice and coffee and bagels in the newspaper so that it would wives would shop longer because they were very content. My dad was very, both my parents were great entrepreneurs. And they opened this store where now these ladies had somewhere to shop other than going to the department stores,

which you know, they're just that didn't exist like Chico's, it's like a modern day like upscale version. Oh, yes, I know it well. I mean, Chico's basically carried what my parents store carries carried, but it was just a much more modernized version of it. So that's kind of what Flips was. And so I grew up in this world of watching my parents run retail operations. What was your idea? I don't know. You can't see it. So, no, no, no. But by the way, just to say, do you remember Lomans? Yeah, of course.

Do you know how they had those like big, those coaches where all the men would sit and fall asleep while the women were? They don't remember that. Oh gosh. But that's my childhood memory. Yes, my dad would be snoring on the couch with my mother like trying on like God knows what for like five or six hours But like both is like the it's the breathing

But what I was asking you what was the qualities about you that you knew how that was kind of like that gave you that that feeling or that Bulliness I do believe it was somewhat in my blood right now that I think that I grew up in this world of watching my parents operate their own business. And seeing that, like the freedom it gives you when you have your own business, although it comes with a lot of stress and you never get to not think about it. But I just knew that world.

And so I think there was just like, it was just kind of built into me. And I think that I wasn't, I was never afraid of failing. I think was a big thing. And I remember when we were contacting this idea and starting to talk to people about dry barn it was very new.

There was nothing like it in the marketplace. And people were like, I don't know, like how do you make this business work for $35? And our build out, which my parents thought was insane, our build out was so crazy and expensive when their stores were kind of shlucky and they didn't put a lot of time or money into that. And ours were very expensive and it's like, how does this business model work? And, you know, I was like convinced that at least in LA where I had like been operating this mobile business,

like there would be enough women to support, you know, perhaps just a very small mom and positon. At the time, we were hoping to do something like 30 to 40 blowouts a day. And that would be, and I did the math on that. And that seemed like viable business. We weren't going to like, you know, set any record. But that would be like a nice business. I'd pick up my kids from school and like that would be my life. We severely underestimated the demand and what was there.

But my to answer your question, I think it was just like, I always felt, and such a silly thing, and I've said it for years, like I always felt like no one's going to die. If this doesn't work, my brother mainly was going to lose money. I was going to, we would lose some money too. But like it was, I had this feeling in my gut that this would work on a very small scale. And then I could, this could be my livelihood, my husband at the time was in advertising and had a pretty good job. And so I was like, yeah, we'd be really stuck

if this didn't work out, but like no one's gonna die. And I think that, so I think my risk factor is very high that I, or low. Well, I also think that also your background, right? Like you come from your parents, they were good role models, like you saw them doing it. Or do you think eliminate the fear factor? If it didn't work, like we were all really smart and capable, we'd go find jobs.

And that's the thing about, you know, being an entrepreneur or really doing anything in life. It's like you try it. And if it doesn't work, you try something else. And that's kind of how I always, that's how I felt about dry barb. I hoped and wished and prayed it would work. And if it didn't, we would figure something else out. I mean, I totally believe in that attitude. And that's the thing. There's no real magic formula. It really isn't. It's just more about trial and error and

the people who are just more persistent and go after it, it's a numbers game. And it's hard work. I mean, it really is. And it's been really nice, that Brittany's really done all the heavy lifting on squeeze. And thank God. Because it's like 10 years. I was like, you have to make all those annoying. Well, I was gonna say, how are you able to still be doing dry bar, now being involved?

Like, are you day-to-day involved with squeeze still? Yeah, not. And I'm not in the weeds. It never was really with Squee. I mean, when we were all concepts in the idea, we all kind of collectively gave our input. Explain what it is, by the way. Because I call it the Uber for massages.

Is that kind of like an olive Britney explaining it to you? Yeah, that's the best. So it's obviously it's a new massage concept. And we have bridged the seamlessness of the on demand service with a beautiful brick and mortar destination. So really the idea is you do everything on our app book, you set your personalized preferences, pay rate, tip review, all online so that when you're in our location, so we still have a brick and mortar, it's truly relaxing.

It's seamless, it's transactional, you're not having to deal with a lot of the clunky transactional components that exist in the current, you know, formula that people are used to experiencing massage. So I mean, it really is just this very fluid, seamless process. And the price point though, isn't, it's not cheap, right? It's mid-range. Like, you can pick and choose from all different kinds of massages, right? Like, you can make it as fancy or as simple. It's personalized. Yeah, personalized. But the pricing is consistent and we, like, flat. When we took that a lot

from the driver, I'm not right. We have two membership models, so $79 a month for a 50-minute massage and 99 for an 80-minute. And then if you come more frequently, there's discounted pricing beyond that. So we're still within the range of a regular routine behavior or maintenance. I was just comparing it to that, I was just thinking for the dry bar because you kind of came out with like a very reasonable price.

Yeah, below, right? Affordable luxury. Affordable luxury, right? And we'll get into all the branding, which I think is amazing and seamless. But when I first heard of squeeze, I thought that you were kind of replicating the dry bar model,

but then when I dug a little bit more, I realized it was similar. Like the look and feel is very similar, right? But it's a different, but it's totally different. But there's so much more components. Like can't go on dry bar and say, I want to have a Cosmo today, or whatever it is, and you can do that with Squeeze. Exactly. And we really elevated the personalization factor. So you can choose your therapist, you can read about them, you can see reviews that will have written on them, You can literally set your preference down to avoid my calves,

but spend more time on my shoulders. Oh, you can be that specific with it. That's amazing. And it's all saved to your profile. Your therapist reviews it prior to even walking in the door. So it's like they know exactly what you want. You're not, again, not having to have the awkward like in-person exchanges.

And then, And it's also great as like, and the number one just squeezed customer, is like anything that I have ever said in a previous massage, they make notation of it and they kind of bring it back up next time. Like do you still like this, do you want this? So it's so, so highly personalized that people love it

because I feel like, so the whole reason for squeeze, my brother and I, my goal big massage connoisseurs, got massage as always. And if you know, you inevitably always forget to tell your massage therapist something or you don't like this, you don't like that. And there's like, there's like a million things that when someone's massaging us, it's like for me,

it's like, I don't like a lot of pressure on my shoulders, but I do everywhere else. But if I tell you that, then you're gonna go light everywhere out or out. It's just like all these things that have been- So should be speaking my language. but I do everywhere else. But if I tell you that, then you're going to go light everywhere. Or else, you know, it's just like all the things that happened. So should be speaking my language. Yeah. Totally agree with you. And so we really like accounted for all that in the app. And I think that's what differentiates squeeze than from any truly any other massage company. Yeah.

Ever. No, 100%. Like how many times have I gone to some of these massage places that, you know, like they're convenient, but you don't know who you're getting. It's like you're, it's a craps you at almost every time. And it's awkward with the money and they tell you how much you need to tip them. It's becomes like a whole comfortable thing. And that's what I like about the personalized because you're literally getting exactly what you want. Exactly. And, you know, like you said, like it's like you can say, don't do this because you're right. If I say, if it's too hard on one place, then they're like basically barely touching you on the other world. Yeah, exactly.

So you can not only set like arrays you want focused on, but then the desired pressure level more or less are the same. And then when you get into the suite itself, you can also adjust lighting temperature and music. So again, from a customization standpoint, it's truly to your liking. All that information is saved to your profile. So then that's time you come in, your, we call it room suites.

Your suite is set to the way that you've chosen from the time before. That's amazing. Yeah. And then like Uber and Postmates, you know, you get to flow out and rate and tip out your leisure. So it's really, it's really, it's really,

it's the most important thing. So the best part is when, is there's a little button under the bed. So once you like undress and get under the bed, there's a little button you push that lights up a light outside that the massage therapist then knows you're ready to go. That's another problem. They're ready, but.

So that's a good thing. You have a time to rush up the room. I know. I'm worried. You're like, just gonna walk out and then you're like, wait, you're like ready. And we're in the room. It's like they're in there in the, you're like ready. It's awful, I know. We were, for like, they're in there in the second,

you hit the button, it's great. It's my favorite thing. You know, as a total, all these days, I think a lot of people can relate. But it's like one location, right? So far. How many are you planning on like basically blowing it up into?

Yeah, like what is the plan to scale it? Yeah, so we're scaling through franchising. Okay. I think by the time this comes out, we will actually be selling franchises. So it's not like bribe art. It's not. And it was it was it was an interesting evolution for us to get to the point I think of of wanting to to franchise squeeze exclusively. I mean, I do think that I don't know if you tell me if you disagree Brittany, but I do think that the squeeze model because so much of it, the backend is the technology

that's already kind of handled. I think it's an easier concept to franchise because the app does half the work for the shop. There's no, you don't pay, you don't tip that, you know, that check-in and check-out is like really seamless and short and you don't have to watch people walking out. So, you know, at dry bars, like, it's, you have to check in, you have to check out. The tip, there's a whole thing, but, you know, and so so much of that is people and, you know,

and so that was, it's just hard, not that the people thing is an important squeeze. It's just an easier model is from, at least from my point of view, to duplicate and to make great, because we've done so much of the heavy lifting with the technology. The technology, although I would say I'm sorry. Well, I was just going to say that and you know, massage is an ingrained behavior in society. I mean, when we were scaling and growing dry bar, it was like every market we went into, I have a kind of like, are there enough women who are gonna, you know, pay for hot air basically? And so I think with massage,

I think, I mean, we knew that, but it's like, you know, with every market we went into, it was still a new behavior that was being introduced, whereas with squeeze, you know, massage exists everywhere. And for men, too. Yeah, exactly, 100% population versus just 50. But you know, so we're making it better like Uber did with transportation and that flexed it with content and Amazon did with retail. I mean, I really do think we're just introducing a better way to experience a

behavior that already exists. Yeah. So for all of that, I think it's interesting. You know, it's interesting though. I think what dry bar does so great and why I think part, you tell me, part of the success is the attention to detail, right? The customer service is everyone, you know exactly what you're getting and it's specialized and personalized where it makes the whole experience for the user, for the client very easy to understand, you know, I. Well, and that's so much what Sue's is built on too. I mean, obviously, it's the founding.

It's the same founding team of Drybar. And plus the added Britain. The founding team of Drybar. Yeah, it is true. It's the same creative. It's the same architect. It's the same builder. It's me and Michael and Cam and Brittany.

So it's the same. And so that's so much of the experience that Drybar delivers is Sue's is really even more amplified because you can do so much more on the same. And so that so much of the experience that dry bar delivers is, you know, squeeze is really even more amplified because you can do so much more in the app. And it's also super personalized, but a different model. But you know what, you guys gonna do it where, you know how, if you go to dry bar, well, of course you know,

you'll say, I wanna cause my polytent blow out, I wanna my tie, I want this. So you're training your employees so make sure like across the board, everyone's getting the same experience. And so how do you train massage there? Because are you gonna have people who go in there and be like, okay, they wanna have a deep tissue,

yada, yada, yada, this is how I want you to do it. Because I guess my point was earlier with the branding and seamlessness of dry bars success, is you knew exactly what you were going to experience. Every massage or every blow out, you knew it's going to be a my tie at this. Well, the thing about massage is it's very personal and the reason that we created the app to the way that it is is so that you get what you want. So every person's experience is going to be different. And quite frankly, every time we go in,

it's different also, it depends on the day, it depends on how your body is feeling, et cetera. And that's intentional. I mean, we didn't want it to feel cookie cutter because the last thing you want is to not feel like you actually, you know, have results after your massage. So it's intentionally meant to be personalized, but we do create, there are a lot of protocols

in creating consistency within the experience so that you know you're at squeeze. Like one example is we have what's, we've created what's called a signature squeeze, which is basically a start and an end to the massage. So each massage starts and ends the same way. It's like compression is down the back. We use hot towels. There's like kind of this whole thing. And it's and it's one of those you probably don't know at the first time you walk in. But then the

second and third and fifth time you're like, oh, this is a squeeze massage. It's how it starts. Right. But everything in between should be catered and personalized to you because that's the experience that we're selling. And it's certainly what we want to deliver against. I mean, so much so that the way we design the sweets is there's an area where our therapists set their iPads and they actually have access to all of the information that you've shared visible on the screen. I mean, we've created everything from like an actual body. So it's denoted where to focus, where's put more pressure, et cetera.

So it really is intentionally designed to be all about you. It's like, it's like, I want to try this. Yeah, you need to. I know. I know, can you, I was saying to Brittany, before earlier, I'm like, I cannot believe I haven't tried this. I, because we met like a bunch of months ago. And I'm actually kind of bum,

because it does sound like a really good experience. It's very good. I mean, the reviews are off the charts. Amazing. Yeah, it's neat. To open when a franchise has to open around me. That's the problem. All location, right?

It's like where you are. It's definitely more. Yeah. When do you think it's going to start to build up? Well, so we're literally like probably a week away from a while to start selling. And then I think from there, you know, I think we'll start to see additional locations open middle to end of next year. Vitamin water just dropped a new zero sugar flavor called with love.

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role? Like he did all the, was he in charge of branding for Drive-R? Yeah, he's creative. He's like the creative. Yeah, he did a great job. Yeah, he's now my ex husband, but. Oh, okay, so, okay, sorry. We're on good terms.

Oh gosh, I didn't know when that happened. But here we go. Oh my gosh, I'm sorry. I'm sure it's all very amused. Are you dating someone else? I mean, I am dating the plot. Exactly. Those are questions nobody's asking.

Oh good good. Now we're going to the real meat of the podcast. I talked about that. We actually, you know, I have my brother and I have a podcast called Raising the Bar. I sure do. I know all about it. A lot of my friends have been on it. Tony Coe from Nix Cosmetics has been on it a lot of people.

Well, we just had the girls who run the three-day rule. It's just like a matchmaker on. Oh my god. And that episode is actually my friend just hired them actually. Oh, funny. Are they working with you too? Or maybe? Oh.

I might get a little bit of a raving the bar. Well, yes. Exactly. But yeah, no, it's, yeah, it's all good. And yes, I am dating. So it's a whole new world. I may have that. I sure do.

I don't know if you guys know this. But I'm like pretty shameless about like, so yeah. You should be definitely, don't be shameless. So I started being my best girlfriend. We started a breast cancer charity called Babes for Boobs. And every year, we basically auction off the most eligible bachelor's in LA.

I like so funny for like dinners. And we they go for a lot, like a lot of money. So I'm constantly, to your point of being shameless. No, but what my point is, I meet tons of eligible bachelor's constantly, and I'm on the lookout, and I have millions all over the place looking because it's December the 5th. So first of all, absolutely.

That's definitely both of you have to come. It sounds so fun. It's beyond fun. It's so fun. It's beyond fun. It's so fun. It's so fun. So I definitely have like a couple people I can send your way just from the, I guess the masses of them.

Well, I mean, the thing that's funny and what was interesting about while the timing was funny with Talia, who's the founder of the 3-day role, because I had like just stopped dating somebody on like a Sunday and I recorded her podcast on a Monday. And I was like, well, this is like divine and who I was like, she was like telling us, you know, it's really interesting because when you think about matchmakers, you know, she was like basically like everyone's so busy. You're not hanging out in bars. Like where are you meeting people? And then she was like kind of one of those women who was like in her, when she used to work for E, I believe, and in her cube.

Like, people were always coming up to her because she was constantly setting up people that you never thought would be a match. And so they actually worked out. And her like, her track record is ridiculous. That's so fun. It's really me. And so she started this company,

talk about going out on a whim. You know, she was like, can I, then she started like more and more people were like constantly asking her to do this and she loved it. And we were talking about this, sorry, I'm all over the place, but I was reading this book called Light is the New Black and it's really talks about like,

I'll do the thing that lights you up. And you know, she was saying that, even though she had her a great day job and she was making good money, she was like, what really like made me come to life was like the excitement about setting people up and she was like, so I was like, how do I turn this into a career and she did that

and her company's like pretty big. And you know, it's true. I mean, and I know this because I'm living proof of it because I'm in my 40s and I'm like, well shit. How do I meet guys now? Like what, you could see it's one thing when you're in your 20s and you're out of your bars. Absolutely. And I met my ex you're out of your, absolutely.

You know, and I met my ex-husband out of bar and, you know, now I'm like, where are they? And by the way, it's been a bit of a rude awakening. I was just saying it's been a couple things. Summer one, do you find guys are intimidated by you because of your success? Yes, that has been the biggest, when I tell you that this last year, I've been punched in the face figuratively. Yeah. So many times, that was a big one. is when I tell you that this last year, I've been punched in the face figuratively. So many times, that was a big one.

I was like, whoa, what's happening? Like I was like, it doesn't matter. Like I'm so, I believe I'm pretty humble about like my success and all the things, you know, and I don't care about like money and all of that stuff. Also because you have it though, you don't need to care about it, right? I'm just, it's just like, to me, it's like, it, right? Yeah, I'm just, you know, but I, it's just,

it's just like, to me, it's like, I'm such a, like, I'm such, I'm so old-fashioned, like, they love Concurs all and it doesn't matter. And I really believe in all that. So when I've met and dated men who, you know, haven't achieved perhaps the success I have or they don't believe they have, they do get very intimidated.

And I'm like, what, why? It doesn't matter, it's all good. And like, I don't believe they have, they do get very intimidated. And I'm like, why, it just matters, it's all good. And I don't care. And it is this thing that I'm like, oh, this is kind of a roadblock. This is, I mean, for sure. I mean, the truth of the matter is I think that, I would think that would be what that would happen. And also we're in a city, you know,

where it's very difficult on a good day to meet somebody, right? And then you add in all these other layers to it, you know? So what's the kind of guy that you actually do like? We're taking a real turn on this podcast, you know? Well listen, I mean, I, I just, I love talking about dryburns, squeeze. I mean, Britney knows this. I much prefer to talk about the real shit. Yeah. Yeah. You know, I don't know. I don't really driver and squeeze. I mean, Brittany knows this. I'm much prefer to talk about the real shit. Yeah, yeah. You know, I don't know.

I don't really know what guy. I think it's funny because I think it's so interesting how the younger generations now are very, there were such a pendulum swing with like the me too and you know, women empowerment. And I mean, nobody's more for that than me. But I also like love like a chivalrous guy. Like, open the door, be the man.

I can't say you want like romance. I'm like a big romance, and it's funny because I've dated guys who don't open hard doors and they're like, why would I do that? I'm like, because it's the thing to do. That's what you do. But they're like, no, they told me whether this is true or not. Like, you know, some women are like,

don't fucking hold my, sorry. No, it's a thing, because they would ever. Don't hold my door. Like, I can do it myself. There's this mentality of women like, no, I can do everything myself, which, yes, of course I can. But I do subscribe to that kind of, I guess, called old-fashioned like, chivalrous like.

I could, again, I couldn't agree. Like, you're speaking backwards. I don't understand with all these things. I know it's not like the PC thing to say with the me too movement and everything else. But it's taken like a very strange shift now. We're now like men are so scared. They're scared to like gone too far.

It's gone so far before we see it. As somebody like dating, it's you I've seen it so much where men are just like, even like, you know, sites like Bumble, like, you know, Whitney is a good friend of mine. But it's like, this like, the women, women goes first and like, well, I want to go to pursue me, you know. I was that. So it's an interesting time and I'm navigating the dating world.

And it's been fun. I'm sure. I mean, don't get me wrong. It's definitely been fun. but it also is like, okay, we're so, that's really good. Yeah, I think that to find somebody who has that, like, the confidence not to be intimidated. Exactly.

And somebody seasoned in like, it's like you're not gonna find that. Yeah, it's super difficult. I mean, you know, like, we could, I think this could be like a four hour podcast on this. I swear to you, cause I, this is like another error, like you said, like I can go on and on about this forever.

But this is, this is why I like doing this podcast. Like you're saying about your friend from the three day rule. Like at the end of the day, you know, you want to do something that you like, I'm so curious and interested in like just real talking to people. Right. This gives you like a platform for that.

Yeah. I mean, yes, we took a tangent. We're not talking about like, you know, entrepreneurial, but like, it does say a lot about who you are as a person and what's important and what kind of drives you as a human, you know? Well, I think this last year has just been, you know, so many changes in my life. And, you know, building this new business and, you know, and I have a bunch of other, like projects that I'm working on. How many more projects can you be working on? I mean well I mean I have I have I may have others I mean obviously there's the the podcast that Michael and I do and how often are you doing your podcast? Well we release

episodes every Friday so we'll you know we'll record a couple at a time, usually about once a week. And then I have a TV show that I'm working on. Is it like a planet? It's not like an announcement. I've had many announcements yet, but it's like, it's gonna just cross. Yeah. Oh wow.

And then I just, I actually speak a lot and a lot of different events, and I have a lot of different little projects like that. And I think because the last year has been a challenging one for me, I feel like very inspired by mental health and talking about mental wellness, which perfectly aligns with squeeze

and some other projects we have working on that we can't discuss. It's great at getting that sound by doing about squeeze. You can know how to ricochet from one thing and go right into the next, you know? I'm not a media training. I've been doing this for 10 years.

Yeah. You know how to get your point in there? Like as I was segueing into squeeze, I got it squeeze, squeeze, squeeze. It is like, you know, it's like a feel good brand. Just like, you know, dry bar is like, you know, you know, better than anybody. You go to dry bar and you get this like pep in your stuff, pep in your step

and this lifting in your spirit. And that's, you know, the same thing happens with squeeze when I'm, I go to squeeze all the time because it's like, I just need to relax. And even if like, I'm so tired and maybe I would take a nap, I'm like, no, I'm gonna go to squeeze and get a massage. So, you know, I think all of those things are, kind of inform a lot of what I've gone through

with like doing things that make you feel good. More from our guest, but first a few words from our sponsor. Now, probably by now, you guys have all heard about the potential benefits of CBD, right? And probably even taking it yourself. So know this, not all CBD is created equal. Unlike other CBD brands who offer just CBD, hemp fusion is CBD plus omega's

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of course free shipping. Give me like a day in the life of you because between the kids, you go two kids, you said 12 and 14 right? Yes. You have dry bar, you have the squeeze, you have maybe the TV show, you have the squeeze. I like the squeeze,? Yes. You have dry bar. You have the squeeze. You have maybe the TV show. The squeeze. The squeeze. The squeeze. The squeeze. You have all these, the dry bar.

You have so many projects. How do you have time? Do you have a really good time management? What is your schedule? Am I good at time management? No. No, you know that. Yeah.

I actually beat you to somewhere today. Well, we actually showed up a lot at the same time. Cam it, I'm usually wait. So no, not because I'm impressed. You weren't late today. I was good. I've gotten better. You have gotten better.

Yeah. Like shocking. Really trying to be better about that. Yeah, I mean, that's the thing about my life, which is I actually really love is that it's every day is 100% different. There's never, I'm never doing the same thing. And even when it comes to my kids, because now I share custody,

so I don't have my kids every day. That gives you more time, right? No, which is great. Yeah, I give you more time, I was gonna say, like, you made a face, like it's not a good thing. It's a great thing. No, no, it's good to say, actually,

I felt like kind of jealous in a way. Yeah, you know what I mean? Oh, God, I could you 50% of time. Yeah, that's amazing. My best friend has been divorced twice actually. And I've always been like, you're so lucky. You only have your kid half the time. I know.

And it's not the worst day to stay, but it's such a good day. I love my kids dearly, but there's also something that really magical that happens because I don't see my kids for a couple of days. And then when I see them, I'm so excited to see them. And I'm so all-in and focused. I'm not, I'm not like promoting divorce. I don't want to be like, don't go get divorce if you're happy, but if you're not happy, maybe get divorced. But, you know, so it's like every, every day is different. If I have my kids, like I'm up

earlier and everything shifts, but it's like between, you know, precedent-doing projects that I'm working on, my own personal stuff, you know, precedent doing projects that I'm working on, my own personal stuff, you know, dry bar squeeze. It's just every day is different. That was a great dinner. So great. Wait, where'd you park the car? Oh, the one I just sold to Carvana.

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But they are picking it up tomorrow and paying me right on the spot. Oh, no wonder you picked up the check. Yeah, about that. Don't forget going Havzies. Sell your car to Carvana. Visit Carvana.com or download the app to get a real offer in seconds.

But like, okay, so this is called Habits and Hustles. So I know you said I saw that you, one of your habits is like meditation, T.M. meditation, and infrared sonnas. But besides like, you know, things like that. I wanna know like, what time do you wake up? How do you keep yourself organized? You've a great assistant, do you, how do you like keep yourself?

Or is that just one of your, like you're really good qualities as you're able to have a lot of shit happening at once and you can manage it well? Like, I think I to have a lot of shit happening at once and you can manage it well like. Well, I think I do have a lot of shit happening at once and I do have a, I have a really great team from an amazing assistant. I have a, you know, a social media person. I have a PR firm. I have an agent. So I have a lot of people who are kind of rounding out the team and and are very like laser focused on the things that are important to me and the things that make the most sense for me to be focusing on. So I think that's kind of how I see organized. But I'm you know, I'm able to dictate a lot of that now. And you know, there's a handful of things that I'm

doing kind of on a regular and constant basis for a dry bar like, you know, our product videos and making sure hair is always great when we're shooting something. So, you know, products, I'm still overseeing, no product goes out the door without my okay on it. I still dream up some products. So I'm still pretty involved in that, but that doesn't require me to sit in an office every day and have a routine. So, you know, like that's a bucket of things I'm doing, you know, with squeeze, I'm not in the day to day, you know, but we have board meetings and we have conversations and I am constantly testing out the service,

to make sure everything is up to par. She's our quality. She's our quality. I was out of the quality control. I think we're the happy to be your quality control. And then I am bridging a bit of a gap right now into this area that does kind of light me up, which is talking more about what I've

gone through this last year and the things that I've done to help me kind of get past what was a really difficult time. What have you done to get past it? Well, the transcendental meditation was the most pretty huge and I do you know a big like splurge of mine was buying an infrared sauna that I have in my house and I'm in that thing. What's one did you what's one? It's It's clearly. Clearly, yeah, thank you. Yeah, it's great. And I think I had used it at,

there was a place I was going to that was like, that you could sit in in Fred's on it for. Tonic. Tonic, yeah, I was tonic on Beverly. And I loved it so much. And my ex husband and I actually bought it together in our old house, but I got that in the divorce. And it's so much.

Yeah. And I, you know, because, you know, it has, it's in Fred's on, but I got that in the divorce. Yeah. And I, you know, because, you know, it has, it's in, in for its own, it has like all the different lights. So, is it a big one though, or is it the one that you bought it? It's like a two-seater. Oh, okay. So like two people can fit in it,

relatively comfortably. What do you, what are the benefits that you feel that you? Well, I love that you sweat so much while you do it. I also love hot yoga. So I like that. Right, so you love that kind of. I like like the, the hot, the hot sink. Yeah I like. Right. So you love that. I like like the

hot. Yeah. So I love to like just sit in there and like sweat and all like, you know, it has blue tears. You can like, I listen to a lot. I read a lot of books, but I read, I mean, listen. Like, audible, you mean, yeah. So, so I'm, you know, I'm constantly listening to books. I hike a lot. And then I've also like, you know, been to like astrological readers and I go to a raky healer. I do all the stuff. I love the astrological stuff. The raky, I have a good friend of mine who's a master raky healer.

And that's one, I just don't really understand. I've done it. Yeah, and you know what, I have. And they lie you on the bed and they move your energy. I feel like you have to really have a mind. You're mind and you have to believe in it. I have to believe feel like you have to kind of really have a mind. Your mind, you have to really believe in it. I have to believe in it. But I also think it's the person.

And a friend of mine, a very, very close friend of mine recommended this woman, Betty. She was amazing. She's in silver like, Betty. Betty. So she's a good name. And she's like, when you meet her, she's a little, she's like, I don't know, she's a little older.

And she's just so wise. And for, we sit down and talk. She's not like a therapist for saying, but we sit down and talk for like probably like a good 20 minutes and I just kind of like blah, everything that's going on. And she just has really good like life advice. Like insight. Yeah.

She's very wise and like, I think she says to me, I'm like, oh my God, that's so good and true. And then she does the stuff on me and I do believe in it. And I think there is, I so wholeheartedly believe there's something to energy in like what you put out there and come back. I'm also literally on my way over here.

I was reading, what's her name? Gabby Bernstein, do you ever read it? Of course. She has a book now called The Attractor. Oh, is that the new book? Yes, it's her new one. And I'm listening to it now and it's so good. And it's like, you know, you have to like,

remind yourself to like, see the good, be the good, you know. And one of the things that she talks about is like, choose, you know, that you, you, it's a choice that you make, you know, you choose to be happy, which I know is a little heady and woo-woo at the same time. But, you know, all of that stuff, I'm kind of constantly always, I have a life coach, like I'm constantly,

like always trying to feed myself with that because it was a really tough year for me. And so I needed to like find these things. And a lot of people do. But I think those things are helpful. I mean, like I believe in the energy as well, just the rakey, I'm trying, I'm gonna try it again. But I do-

Go to Betty. My friend will be very upset if I did that. But I should try just for in terms of just research. I should try beddy. Yeah. But I think I get research. I market research. I think all of this stuff, like that's why I was asking you,

and we're gonna get to you, Brittany, in one second about your habits. But I think trying all that stuff is the only way you really can grow as a person, right? And it's like the more you do something, the more you kind of like that becomes your new normal. And that's how you really like change your brain and change your mindset, right?

Like you can't just be closed off and be like, I won't do that because probably a little bit of all of that stuff has helped you. Yeah, you take a little bit from this, a little bit from that like. Because all the books I read, it's like some stuff resonates and some stuff doesn't. It's like, yeah, you take what resonates. Right. Right now, you just have that you're reading the Gabrielle for a shipbook. I'm reading like three books.

I'm reading several books. Okay, what books are you reading now? Why Buddhism is true, which are a recommended, who's one of our good friends and investors. Okay. But it's a great book. You know, it's a new book or is it an, it's, um, is that a new book or is that an older book? I don't know. It's new or old. But it's called Why Buddhism is true. And it's just, it's very, um, the same kind of level of everything else that I, you know, I'm kind of

ingesting right now, which is this like, you know, it's, it's a lot about meditation too. And just like how transformative that can be. So that really has helped you a lot. Yeah. That's kind of like shifted you know, it's like, my 14 year old son has also gotten very into meditation because he's been dealing with some stuff. And you know, it's that's the thing too. It's like, people, I think people like kind of chuckle at meditation. And I think I was that person. He was like, that's kind of like, it is really powerful and it really, really helps. And it really likes centers. And especially if you have anxiety or depression, which I get a lot of anxiety.

And meditation has been the thing that has really leveled me out. And transcendental, even more so because of how you transcend. And if you refine yourself in this fight or flight mode, and you're not making good decisions, it helps kind kind of leveling you out and there's a whole lot of people by the the TM That is supposed to be the transidental is supposed to be people of told me for years to try it and kind of like you like I'm not there yet because I feel like oh meditation like I and like I don't I feel like I'm so like a type like I won't be able to And I feel like I'm so like A type, I won't be able to. I'm so A type. Right, but then a lot of A type people are like, I love it.

I think it's actually better for A type. I know. And I feel like again, I should take the advice because what I even do right now, I just try it. But were you able to accept it really right away or did it take you a while to get good at it? I was also in a a very like rough state. Right.

I started it and I had a few girlfriends who had also been through divorce and were like really had gone through it and they're like it was one of those things like again talk about like the universe pointing you to something. Yeah. Where a lot of people in a very small amount of time had told me to try TM and I had tried meditation before and like I had the apps me to try TM and I had tried meditation before and like I had the apps and I tried reading and I just couldn't get into it. And so I was kind of like, you know, about meditation and they're like, go to what I loved about the TM is you

really have to kind of get trained on it. So I did it at the David Lynch Foundation, you know, here in LA and it's a four day, like just an hour so a day, for four days and you go and they really teach you how it works and why it works and all this stuff. And I think I'd like, I'm like a very, like teach me how to do it. You think, you know, kind of person down. And they did. And it immediately, it made me feel like a little bit better.

And they say it's cumulative. And so it's like over time I've noticed just such a shift in me. And I mean, Brittany and I have really close friends, and I'm sure you probably would say that it's like, you know, it's changed to me. Yeah, absolutely. You know, once I started doing TM, like, how often do you do it?

Twice a day, 20 minutes. 20 minutes twice a day, which I mean. Yeah, I mean, sometimes I'll only do like 15 or 10 or 15 minutes, depending on like if I'm crazy, but I mean, I'll even like pull over sometimes in my car in the morning if I'm like, because I have to get up at 6.30 to get up my kids to school. And if I have to do that,

then I don't usually have time to do in the morning. But if I don't have my kids, I'll do it before I even like get out of bed in the morning. I'll just like sit up and do it. And you can do it at, do you do it too, Brittany? Or I don't do T.M. I'm actually, I really want to learn and feel like, well good. I do meditate though.

You do. I know that you said in your thoughts, you journal, you pray. I do. Are you religious? I am. I grew up in church. In church. In church.

Okay. So, I mean, my habits, if you all, I'm an early morning person. I mean, I get up between five and six every day. And you don't even have kids. I do set an alarm because it's like so important to me to have that time that I like don't want to miss a type of thing. So you make it a five, three,

and the alarm goes a wake up at like 4.30, no joke. Like my eyes open and I'm like, I should try and go a little bit more sleep. Are you serious? Yeah, like this morning, I was up at the 4.30 no joke like my eyes open. I'm like, I should try and go. But I'm like, I'm serious. Yeah, like this morning. I was up at the morning. Don't you feel like so many given up so much of your like life because of your kids and like not getting enough sleep that like all I and I think you should be able to drive

on raising the kids in the last like 15 years. Like when I don't have my kids like I I want to stay in bed as long as you can make. Well, that's what's going to say like that's what's like you don't even have kids. I don't really know. It's not that like I mean I want to stay in bed as long as you can make well that's what's gonna say like that's what I think you don't even have kids really that it's not that like I mean I go to sleep between like nine and 10 honestly you do what time do you go to sleep late between like 11 and 12 yeah what what are you doing until 11 reading your art listening to your books I mean

it's like I'm all over the place I do watch a lot of I do love TV I love to like me to watch a show or movie but you do you got a lot of functions I do to go to I love to watch a show or a movie. But do you get a lot of functions? Do you think I got a lot of stuff? Are you learned to say no to most things? I think no to most things now. For the most part, I don't really like to do something unless I really want to do it. Are you involved in a lot of these women?

Because we're talking about all the me too stuff, but there's so many women in power, and groups and things like panels and discussions and seminars and conventions and there's a lot. I mean, it's like endless. It's become like it's a huge hashtag, you know, like are you kind of, are you kind of do you kind of like basically participate a lot would be the boy I say. I'm pretty picky now with that too. Yeah.

I'm like, I'm pretty picky now with that too. Yeah. I'm pretty involved in and it's really like, um, you know, what I'm going to be talking about if it's like, you know, like Rebecca Minkoff is a good friend of mine and she just did this founder made thing until, of course, I did that because it was her and what is that? I took some email about them. Yeah.

I mean, she, she basically, you know, it's basically like a very like female founded like all like a can almost like a comedian on day, but all these like like local female founders in like New York and LA, you know, we're really just giving a lot of advice about and it's a panel though or like a speaking thing. I did like a like a keynote. A keynote, right. But yeah But yeah, I mean, I think that those groups and those conventions, those things are great. And I think a lot of women who are trying to figure out how to start what we're talking about in the beginning, how do you start?

Yeah, I know that's what we do it. I think it's having access to women like us. Or people who've done it before. You've done it. I think it's really amazing. And I don't think that existed. That didn't 100% didn't exist when I was starting there. And I do talk about this a lot when I'm speaking

how there just wasn't, there weren't a lot of female role models when we were growing up. And now that- It wasn't trendy also back then. Yeah. Now it's trendy. Founders are like a thing now. I know? And so I feel like the entrepreneur is kind of like the new rock star, right?

Because it's like with Gary Vee and stuff like that. He's become like synonymous with like the entrepreneur. Like he's like people are looking at these people. I mean, it's not a woman, of course, but I'm saying entrepreneurs in general, it's like, it's become like the new type of like rock star. It's like the cool thing to kind of, to watch how the evolution of celebrity and like influencers and founders. And it's really, it's an interesting time, which I think it's great because for people

to be idolizing, or maybe that's just trying them a word, looking at you. Looking at you. Founders. It's like I feel like I kind of idolize, not just talking about female, like Mark Zuckerberg. I'm so fascinated by what you have. Me too, yeah. So fascinated by Steve Jobs. And then a lot of female entrepreneurs as well.

Which one, what's the name of women entrepreneur that you look up to? I think there's like, it's funny because I'm friendly with so many of that. That's what's gonna say. It's must be fine to be in that space right now. It is funny. It is, you know, I do feel like.

Because now you're one of those people in that same kind of clip. Yeah, I don't totally feel like that, but yeah, I guess. But you know, like I mentioned Rebecca Minkoff, Candace Nelson who started sprinkles as a friend of mine Whitney. Oh, from Bumble? Yeah, why am I Whitney Wolf?

Whitney Wolf from Bumble. I mean, I'm around a lot of female founders. And then even like my friend Sarah Hap who has a lip scrub company. Oh, right. She's set me some stuff. I loved it. She's like one of my best friends.

It's like all of my friends are founders. Yeah. Because it's like minded though, right? Like you kind of all in the same world. Right. You gravitate to people that you're like minded to. That doesn't, that makes sense to me, right? I mean, that's kind of like what happens in life, right?

You become, you know, water finds its level. So, oh, sorry. So go on what you're, I didn't mean to cut you off, right? No, I mean, actually to that point, I feel like my journey has been so neat because in addition to having access to Ali and Michael, I've become friends with so many great female owners, business owners in the space.

I'm obsessed with Play Fit. I think I was talking about this last time we were together. It's the vibration. Oh right. You didn't, I don't remember that, but I know what Play Fit is. Yeah, so like Rachel's amazing. And then Felicia from Box Union and Sophie, who you introduced me to from Shape House. Like, we kind of have this like group text string

where it's like, you know, how much do you pay for your towels and who do you use for it? It's great to have that. It's like, you know, how much do you pay for your towels and who do you use for it? It's great to have that. It's like, you know, to what we were talking about earlier, there are so many things that you just don't know and it's sometimes hard to know where to go to find the right information or at least like gut check that you are, you know, doing things right or at least someone in line. So that's actually been really, I think, so neat for me, like just to have access to people and allowing to share that and also feel comfortable.

I think it's a comfortable thing to be able to talk to other women. Absolutely. Who's going through the same thing that you're going through? We've been there before. So then, let's get back to you waking up at 5.30.

Then we're going, okay. And then are you praying at 5.30? Okay. So I pray, I meditate, and I write in a gratitude journal, and my gratitude journal is kind of like two parts. It's, she told me to do that, too. Writing?

Yeah, it's right, yeah, it's such a great thing. So I write like five things I'm grateful for. And it's like little things. Like, the suns I was beautiful last night, or the flowers are in bloom, or the person at the coffee shop remembered my name or my robe is super comfy or like, you know, it's like the smallest things

because what it does, and I started doing this actually when I started squeeze, is it changes your outlook for the entire day. Like, you literally do start to look for the good and you notice small things, like one of our values, actually, it squeezes little things or big things. And obviously, the intention being around just creating

a great experience for people and being thoughtful and doing a little bit more of, you know, going the extra mile type of thing. But it's like when you start to look for those things and you start to consistently think about them, it just, that's just how you train your brain and your mind to start to shift that way. And I think I've always been a very positive mindset person,

but I will say, I mean, just, you know, going through like building a business, it really does like, rock you to your core. And there's so many, you know, setbacks and things that if you, if you didn't have, I mean, I think Ali was talking about it earlier, I think you kind of have to have the belief in yourself that you're going to figure it out.

And if you don't have that in your core, I think it will be very difficult to, you know, pursue anything along, you know, along these lines. But so I've always had that like very positive mindset that this practice has definitely helped me foundationally through this process that I'm just super grateful for. Right, exactly. There you go. Great. Yeah. I think that's like another thing, right? Like anything that you do enough times becomes a new normal, right? And that's your new habit. And I think habits are, the reason why I think habits are so important

is because it does train your brain differently. Yeah. And the more things you put on autopilot that are like that way, you give your brain space for other shit that you need to take care of. Yeah, exactly. Exactly. I mean, that's why I was like, what are your habits? What time do you wake up? What are you? Because I think all of that.

And like you're consuming so many things, Ali, that I think, you don't know what works for you unless you just try a lot of different stuff. Right? That's just the bottom line. And one thing I didn't ask and I wanted to really talk about, because we got like very sidetrack, which I love, by the way, is like my middle name. No, no, no, no, this is my middle name, by the way, is the importance of branding. And like you guys that drive our, and I know you guys are doing it with squeeze two Like did such a great job with that like you you it's like the look in the field like how important would you say? The branding is versus timing versus like what do you think that the top two things are it really to kind of be a successful brand?

Well, I always say that you know, the branding at Dry Bar is what initially got people in the door. I really always felt that way that, you know, people were excited about the brand when they discovered it through our app or online or an article, you know, or they saw pictures of it. It's like people wanted to come in and see what it was all about because it looked beautiful. It was an exciting new concept and when you walked in the door, you know, our architect, Josh Heitler, who's also the architect for squeeze, you know, I mean, which sign out, you know,

for entrepreneurs who are watching or listening to this, it's like, you know, hiring great people who are good at things you're not is like one of the he talked about pillars of success and you know I remember Josh you know teaching us about the space and the discovery of a space when you walk in and I I couldn't have like articulate that I didn't understand it and when he explained to us and how he built dry bar and how he like designed things you know it was like wow that's so genius and that is why you love a space or you love a restaurant. You know, there's like, there's things about it that you love and there's kind of, you're one of the big things that always resonated

with me that Josh said was there, like, this surprise and delight. So you kind of walk in a space and as you kind of walk and navigate through it, you kind of discover these discoveries happen that you're like, oh my God, that's so cute. And I love that. And I know we got it.

And you're just kind of like, it's almost like sensory overload in a good way. And he really did that with dry barn and God help him because when we were concepting the idea, you know, it was like, I want it to be like modern, but then shabby chic and like, but also like really clean, but also like really homey and comfortable. It was like, everything was opposing

that I said to him. And yet he still managed to come up with this like very sophisticated, modern but warm environment and and he did the same thing with squeeze and so you know I think it was like and Cameron who dealt my ex-husband who does all the branding and creative for driver and for squeeze you know him and Josh worked very closely together to create that. And Josh is the architect, but they are, Josh and his team also do interior for us as well. And it's like everything from like the color of the walls, you know, to the, the color of the floors and everything in between it. But Cam and him work together to like, when you come into squeeze, you'll notice and Cam and I were just talking about this yesterday. Like, there's so

many little things that, and I don't want to tell you or ruin it for people who are coming in, but there's so many little things that you discover when you're in squeeze. That, are you're like, oh my god, that's so cute. And I think the reason it makes you successful is because you feel like somebody cared a lot about how this place looks in fields. And therefore, you just can't help but feel taken care of in that space. When you want into space, that's like not that clean or not well curated or I was just in a place and there was like cords everywhere and there was like, I just don't feel like

anyone gives a shit right now about this place and that doesn't make me feel like I'm gonna have a good experience and it's just kind of sets the spiral of like in not being potentially not being a good experience. When you walk into dry bar or squeeze, all the little attention to detail I think makes people feel this, like someone's giving you a big hug, you know? And it's the attention to detail. Yeah. Absolutely. And it's subconscious too. I don't even think

people even know why they like a brand. Exactly. But they know that they like the brand. Yeah. I was just going to say it's like you don't, you don't know that you're looking for that, but then when you do it, it makes the biggest difference. Oh, yeah. Huge difference. Because you know it's funny. Since dry bar, of course, you were the pioneer, but there's been a lot of different, you know, blow dry places, I guess. Exactly. Exactly. I know exactly. Neither have I really, but, um, no, I know. That kind of like pop up, but like not not not even close to the depths and reach. I mean, they have one or two locations maybe, maybe three on the good day or maybe, um, you know,

well, I think that it's like so much of what I said, you know, between cameras like genius creative and Josh and, you know, and I was the hair and it's, you know, it's just like, I believe that it is truly a dream team and the same goes for squeeze. We never would have been able to do squeeze if it wasn't for Brittany. And it's that same team that she's now cultivated in squeeze. And it really is like the people around you make such a difference to your success. Yeah, and that's what's going to end. I wanted to know what you both think are your top three qualities

that make you successful and what you have to kind of hire for or basically find partners to alleviate some of that. Go ahead, Brittany. Okay. Well, I think one of my biggest strengths is having a vision. I mean, I really am a big dreamer.

I believe I've, it's funny. I mean, this is obviously my first entrepreneurial venture. And so a lot, and there's so much collaboration, but one of the things that I think I've really owned and want to continue to build on is this culture that we've created. We talk about squeeze as the field good company, and we have this phrase, the field good revolution. It's one of our values, and it's

kind of this idea that we're building something bigger and greater than just the experience that we're delivering. Obviously, massage makes you feel good, but there's so many components to creating this revolution, if you will, that goes into the way we're making it out only our guest feel, but our team as well. So I think like, you know, having a vision and dreaming and believing in something bigger, even if you don't know exactly how you're going to get there is so important when you're leading a team. And so I think that that's something that I, to your vision, I really have a strength

in. Let's see what else. You can do two. I'm strategic. I'm strategic, I think, from a planning standpoint. I'm certainly that. And then I think I love people. I really value people and try and invest in them

with my time and different ways. And I think especially when you're in the, you know, I say we're in the service business, but we're not in service business, we're in the people business. And so I think that really makes a huge difference. And then we're the two things that you need to kind of, you know, that you know our weaknesses

and you need to find people who support that. Do you have any weaknesses? I don't know, yeah. I mean, talk about, we started business. It's like your weaknesses are, you know, like, you really come out of it. Yeah, it's like a light shine start land. I think I'm not an operator traditionally in retail.

So like we have a chief operator officer who is amazing. I mean, just gets into like the detail and the analytics and things that, you know, I very much value and I do to a degree, but not, I mean, when you meet someone who's like, that's their like core of what they're, they're spring. It's like, you realize, oh, I guess maybe I'm not, you know, as strong in that sense. And then I think I'm impatient too. I have, I definitely have like a inpatient specter to me that I try and

curb. I think it's really important to be self-aware, right? I think a part of people's success is knowing what you're good at and what you're bad at. I mean, I'm really good at a couple things, but I'm really bad at a lot of things, most things. So knowing that and finding it seriously, I mean, that's the truth, right? I think part of it is knowing what you're good at and bad at, so you can at least then alleviate some of that. So you're next alley. At least for what other questions? The question, what are you really good at? I asked you at the beginning of the podcast, besides being fearless, okay, because that's for sure. But like, what are a couple of things that you like are really big strengths of yours and like some and then a couple of things that

you're you're weakened that you had to kind of find to help balance it out. Um, I don't know what I'm going to do that. Hair? I am good at hair. Um, you know, I don't know. I mean, I think that I'm good at, um, I'm very ambitious, you know, I'm very, very driven, um, which by the way, it doesn't really work in the dating. I know, right.

I love how I think. That's great for business, not so much for the business. We know it's fine. It should be though. Why not? Why can't we be driven and ambitious? It should be a full time. And quite frankly, given your success in the professional,

you could put in now all that energy into professional. That's what I would do if I were you. I'll get back to you on that. I think that I'm very, very driven and I'm very goal-oriented when I want something, like you really can't stop me from doing it. And I think that's been a big part of my success both with the business and probably personally that I just, you know, very like I'm going to figure this out and get it done. You know, and I think that I recognize this kind of maybe straddles the fence on both of those questions

because I think I recognize the things that I'm not good at. And I think that is perhaps a skill that I've honed over the last 10 years with building dry bar because initially in the early days, Michael and I were doing everything. And so as time were on and we started bringing more and more people on who were actually better at a lot of the things that I didn't have any experience in, I learned that I have to, you know, surround myself with people who were smarter than me and better. You know, I mean, Brittany's a great example when she came in, you know, she like basically put together marketing and part of the department and put systems in place and like things ran, you know, our sore openings

ran smoother all of our product, you know, big promotions, like everything was just better and smooth, I didn't know how to do that. So like more like operations. You know what you were saying? Yeah, you were just saying that. I know, but you're just a bad person. I think you were just a bad person. I know what you're saying.

You're really probably really good, just from like hearing this conversation, like marketing plans, decks, strategy. Yeah, she's so like, I can totally see that. I can totally see that. Managing inventory, doing payroll, and financials. I don't want to miss our game that.

I know that's why I'm trying to play better at the game. But you were saying all this? I knew exactly what you were saying. But I remember when Brittany first started working with us, and I'd walk in her office and like a whole wall was like a whiteboard. And it was like all this stuff. And she had all these calendars for all this of those happening in like a year from now. And I was like, I can really only think about tomorrow.

Right, right. And that's also how I mean, I think it's a strength in a weakness is like I can be very like a very uber focused on like what's happening. And so I think, you know, it is like a strength in weakness of mine, you know. So a lot of times people's strength is also the weakness. 100% yeah.

So yeah, I think it's really, and I do talk about it all the time, like you have to bring in people who are, if you want to grow, you're company people who are smarter than you know things that you don't compliment you, all of that stuff. And I think that like another thing that I've learned on my journey is being really open to feedback and constructive criticism. And I think that was a really hard pill

for me to swallow, both from, you know, people I worked with who were like, you know, especially like my big brother who loves to tell me all the things that are doing wrong, because he likes to like, as he said, like keep my head on straight, but give me like feedback of like how I maybe spoke to somebody or how I could have handled something different or better. So I think embracing that and not being scared of it and not letting that put you on the defensive, which it's kind of an active thing

that you always have to work on. And I think it's also true of our clients, our customers, I get very, very, very upset when someone didn't have a good experience and it like hurts me. Like it's like a dagger to my heart and someone come, you know, but, she'll be me. I've had to like learn how to that also take that and stride and that, you know, it can't all be perfect 100% of the time.

I mean, I don't think I'll ever relax from that like perspective, you know, and also for me, like when I walk into our stores, I unfortunately I see everything wrong and I see the things that we could be doing better and different. But I'm able to now like, rely that information on to somebody who can help without like having a fit right there. But I'm getting much better at that. So, you know, I think there's like a lot of things I'm good at and there's a lot of things I'm not good at, but it's recognizing the difference and where you need help and support

is really the key to it all. I couldn't agree more work and progress. You're all work and progress. Any more platt of twos and cliches we can throw in here? Well guys, after say it's been a pleasure having both of you. I wish you so much luck with squeeze. Please do come in. I listen, I'm going to, I'm going to get the squeeze.

I'm going to thank you so much. Where do people find you guys? So why don't you start Brittany and we'll start, you know, okay, this squeeze is Instagram is at squeeze. Not the squeeze? No, not the squeeze just squeeze, which was a whole thing. Yes. My personal Instagram is Britgesk, BRIT, D-R-I-S-C, and our website is squeezemissage.com. Thank you, Andrew.

My dear. We are the dry bar, which was a whole thing too. And my Instagram is just Alie Webb, ALIWE, Andrew podcasts is raising the bar. So you can kind of get to it through my Instagram or just anywhere you get a podcast, just type in Raisin Bar. Perfect. Well thank you guys. You've been a delight. Thank you. You take you. Bye. This episode is brought to you by the YAP Media Podcast Network. I'm Halataha, CEO of the award-winning Digital empire, YAP Media, and host of YAP Young

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