Habits and Hustle - Episode 43: Yahya Bakkar – Family Man, Speaking Coach and Online Business Consultant

Episode Date: December 24, 2019

Yahya Bakkar is an Expert Speaking Coach that specializes in helping his clients craft their message, story-tell powerfully, and build a profitable personal-brand business! He has a magnetic energy about him demands your attention! Yahya’s difficult upbringing (due to a falling out with his parents) has ingrained in him that he is always a family-man first, then a businessman. This episode is packed with awesome stories and tips that Yahya shares ranging from the biggest mistakes speakers make, how to use courage as the first step to change, and a special strategy he uses called the Story Proof Framework. This is truly an episode valuable for anybody but especially if you’re ever in settings of speaking to groups or pitching your story.  Youtube Link to This Episode Yahya’s Website Yahya’s Instagram ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Vitamin water is a registered trademark of glass O. Welcome to the Habits and Hustle Podcast. A podcast that uncovers the rituals, unspoken habits and mindsets of extraordinary people. A podcast powered by habit nest. Now here's your host, Jennifer Cohen. We have Yah-yah the car. I said your name right.

Yes. OK, on habits and hustle today. This guy, and this is how I was saying to you before we even started, he like just, I saw you and you stood out like a sore thumb because, first of all, the smile you have and how you're so clear with your message. She is a family man, a speaking coach in an online business coach.

Did I get it right? Yes, yes. Oh God, perfect. I try to make a little difficult for you to have some more coaching at the end. You sure did, coach, coach, coach. Yeah, because what I noticed was like, when you were like, you were basically on a stage somewhere

I think you were doing some type of I don't know a conference of some kind and I watched you for like a good two three minutes But it was captivating because you really know how to like get your audience and like basically just wheel them in fast So I guess the first thing is like you say you're you're good at mastering your message Please tell me tell us more. So do you want to hear the genesis of how I started or would you like to hear how to... I want to hear both. I want to hear how you became so good at your craft. What's your background? So my background was starting from scratch. I never decided I wanted to become a speaker.

I actually went to, after I graduated high school, I wanted to become a personal trainer. And I can see that, you look like one. Yeah, so like training was my therapy during my teen years. I had a very turbulent upbringing, but I started training when I was 15 years old. And so when I graduated, I was like, I say I'm gonna become a personal trainer, it's gonna be great.

Growing up with a Middle Eastern family, you know, they pressure me to become either a doctor, a lawyer, or a resident. That's familiar. So they pressure me to become a doctor because becoming a personal trainer, you're gonna be broke, according to them, right?

They didn't make a lot of money, so I ended up going to undergrad to take my prerequisites to become a doctor, so I was doing my pre-med, pre-dental track, biology, chemistry, and physics, and all that good stuff. And then about three and a half, four years into it, I just realized I had one semester left until I was supposed to graduate with my batches of green physiology and health. I just realized this wasn't for me, it was for my parents' dream for me. And I

didn't want to, you know, not disappoint them, but at the end of the day, I have to live my own truth, right? And what I wanted. And at that time, I didn't know what I them, but at the end there I have to live my own truth right and what I wanted and at that time I didn't know what I wanted, but I knew it wasn't becoming a doctor, so I dropped out With $50,000 a day Went to tell my pops and he was upset so we had a falling out and I still work as As well as I plan on my head so I ended up staying in my friend's house his His name is Mike, he comes from Natalian family. And my dad and I were going to see out of eyes. So he was like, don't worry, you know, you just

come to my house and everything will be okay. He was living with his family. And so I ended up living with him for about three months. And the first day that I stayed at his home, I was laying on his bed and he had a white ceiling like this. And I was just staring up and sealing and I was like, man, I'm stupid, I should have just go back and finished my degree. I only had like one semester left, like three months left. And he was like, you know, I was thinking about you, I've known you for a very long, you should become like a motivational speaker and life coach for young people. I was like, bro, that's the dumbest idea I've ever heard. No one's going to listen to a college dropout of life advice. I wouldn't listen to myself. And he was like, just think about it, man. You're a positive guy. Got a big smile and you have a

big ass mouth. Like, it'll work for you. I was like, no, man. So I slept on it. Next day, I googled motivational speaking and life coaching programs. And I found two programs. One was a speaking, one was a coaching program. The coaching program was with Tony Robbins called Robbins Madana's Training. The speaking program was with a guy named Josh Ship who was a founder of Youth Speaker University. I had no speaking experience before. And you know, but the idea of impacting so many lives was intriguing. Right? So I, you know, look up the programs. I see their testimonials and see if they're actually legit. Turns out they're legit, but they were $9,000 combined.

So in my mind, I'm like, I have $50,000 of debt, no job, no degree. And I have $47 bucks total in my checking account. And I'm living at my friend's house. So 9,000. Yeah, so I'm like, there's no way. Then I see a video on YouTube called Resources versus Resourcefulness with 20 Robins. And Basie says it's not about having the money,

it's not about having the resources about being resourceful, leveraging your time, your energy, your willpower. And so I was like, okay, cool. If I'm at rock bottom, the only direction I gotta go is up. So I just ended up calling a bunch of people, messaging a bunch of people on my Facebook who were not really friends,

but were friends in a sense. Friends through friends, basically. So I just reached out to a bunch of people, and then two out of like the 500 people that I reached out to said, you know what, I'm gonna take a risk on you. Just go ahead. So they gave me $4,000 total, and then I got two jobs, one as a waiter,

one as a chiropractor's assistant, and with those two jobs and the $4,000, I ended up going full time in the speaking and coaching program. I basically start, I quit both of my jobs within one year, and I went full time as a speaker, and I was the youngest graduate in Tony Robbins' coaching program as a coach. How long was a program?

It was a year. I hear programs. So this was back in 2011. So you did Tony Robbins' coaching? Yeah, so it was called Robbins Medanis training. The founders, I believe, or the creators, Mark and Maggi, Magli Pasha, and they he teamed up with a renowned psychotherapist named Chloe Medanis. And so basically what they would do, like if you ever been to a Tony Robbins event, he'd do like interventions on the spot.

So I was able to understand his strategies and how he intervened and how he broke through to people when they were like getting in their own way. So I learned that mainly for myself not to necessarily monetize it as a coach, but it just gave me the necessary skill sets for me to understand human psychology and how to get in people's head so that they don't get stuck in their own head. So you help them getting you basically unstick or unstuck or unstick them from their own right from their own self. So then really it's like do you say you call yourself a speaking coach or an online business coach but you're really like a motivational coach. Yeah so I started I started my career in the education market. By education, I mean like high schools, colleges,

middle schools, and I did that for until 2017. 2016 was my most successful year as a speaker. I had over 120 paid speaking engagements all around the world. Wow, that's a lot. That's a lot. And it was my most stressful year too, because it was a lot.

Yeah. Right, so at that time, I didn't, I'm not like a diehard entrepreneur where I have multiple businesses and I understand business or anything like that. It was just more, hey, I'm a speaker, I'm built in the skill set. All I know about business is the speaking business, and that's it. And so, where did you speak on? Motivation overcoming adversity student leadership, bullying prevention.

The key, this would be a lesson for anybody who wants to start speaking, it's to understand your market, understand what their language is, what their needs, their pains, what desires are, their objectives are, and speak in their language. And so once you understand that regardless if you want to get into the education market or the corporate market or a faith-based market, the key is to figure out what they hire for and make sure that your skill sets align that and then you deliver. At the end of the day, everybody's like,

well, I have a story and I want to share that story. Nobody cares about your story, right? What they care about is if you care enough about them. Right. And so your story should always be using service to your audience. Most people don't think about that. They want to share their story to feel more significant. Even though it can make a significant impact in people's lives

But the reason why they missed the mark in the ability to land that message is because it's self-serving That's such a good point. That's so true. So you guys you got to change the reason yeah Exactly, and so it has nothing to do with you So if you imagine if you had let's say an outline for a speech What most amateur speakers do is and even if when say speakers, like if you get on camera or you're on a video, it's just talking out loud. Yeah, talking about eye, eye, eye, eye, eye, you, eye, eye. And if you were to shift the letters to you, you, you, eye, you, you, eye, you, now it's more you focus to the audience and less me focus.

But I'll use me as an example to be of service to you. Wow. That's actually a good one. I like that. Can you give us a few more? I'm going to be a good speaking. So I have something called, it's called the story proof framework. So you know how like you proofread something before you publish it? It's the same thing. So you want to proofread your speech. So story proof it. So it's like the five P's.

Person, problem, perspective, process, promise. So the first piece is like, who's the person that you're speaking to? Even if you're speaking to, let's say, a thousand people, like let's say we're on a camera, speaking to hundreds of thousands of people, I'm really speaking to one person who needs to hear this message right now

So who is that person right what's their name? What are they struggling with? What are their problems which leads me to the second p? The problem is is basically where you could enter the conversation in their mind You want to create the feeling like oh my god. He's speaking directly to me. Like how does he know? So you want to speak their thoughts, but also speak to their feelings. And when you could enter the conversation in their mind and in their heart, you're automatically built trusts and reports.

I'll talk about trusts later on because I have another acronym for this. And then once you build that rapport and that connection, then it's about the perspective. This is where your story comes in. And let's say if you don't have a rags to riches story or like I had nothing and now I have everything story and you know you're just like hey I had the perfect family I had the perfect upbringing.

You don't have to use your story. We don't have struggles. Right. But that doesn't even matter because most people think well I can't be a speaker or I can't share because I didn't you know I don't have a sob story. You don't need that. You need to care about someone and share their story. So it could be about a client that you actually care about

that you've helped and you help them gain a transformation. You share their story because their story relates to the person that you're trying to serve. Right. And so that's the perspective piece. And when you share the perspective of what you learned either helping yourself or helping somebody else, then it's about the process.

What do they do? So here's what I found. Three steps. One, two, three.'s about the process. What do they do? So here's what I found. Three steps. One, two, three. That's your process. That's your methodology. That's your game plan. And then the promise.

I promise you, if you adopt these three steps, or if you do this, this is what will happen. Your life would be like this. So it's them going to the promised land. So if you have one person who stuck on island A and the same person wants to go to island B, right, which is let's say Hawaii with a beautiful, you know, sunshine, all that good stuff,

you're just a captain on the ship that's gonna take them from the rainy island to the shiny island, right? Good analogy. Thank you. You're welcome. So that's it. So it's the story proof framework.

So you gotta ask yourself, whatever message you're sharing is in service to where they want to go and Then ask yourself what story because a lot of people my clients what one thing they say is like well I have too many stories. What do I share? I live days. I've done that well all depends on who you're speaking to Right if I'm if I'm speaking to let's say a 75-year-old woman who just retired or, you know, I don't know, whatever her life is, I'm going to have a different message that I'm speaking to an 18-year-old kid who just graduated high school and is thinking about what to do with his life. So the more specific

you can get with the person that you want to serve, whether it's your client, whether it's your audience, whether it's your avatar, the better and more effective your message becomes. Wow, so you actually do this, right? You teach people how to speak. Yeah, and I teach them not just speak better, because for me, I found everybody can improve, even I can improve in speaking.

I'm not a perfect speaker, right? And I've noticed that the more perfect of a speaker you try to become, the less effective you become. Because people aren't looking for perfection, they're looking for progress, they're looking for somebody that they can relate to. So you're relatable for speakers. Yeah, for speakers, yeah. Exactly.

And so like, I hear so many coaches, they talk about, well, you've got to watch your arms, you can't say likes, you can't say ifs, and you can't be this stiff, and you have to move left, like it's almost like a science for them I'm like, no, that doesn't matter if you're trying to perform Right, cool if you're trying to present cool, but most people they're not looking for a presentation They want a conversation right so how can you create that level of relate Related ability by just being super chill and come a great speaker who I love is a great example. We're speaking of Ted is Brunei Brown.

Brunei Brown, yeah, whatever one. I mean, that's why she went viral times a million. Yeah, but notice, she's not a perfect speaker. She's not, but she also is very, she's vulnerable, right? Yes. And her thing was on vulnerability, right? So it makes people feel like it's relatable. Yes.

And people love vulnerability. Yep. And so that's a great example. Yeah. But I think also what I was saying earlier before the beginning of this podcast was what you have that also, you know how to like exactly connect to your audience

or the person that you are speaking to and like drill down what you're trying to say. Yeah. Versus people like sometimes like me, I'm all over the place. I don't know where I'm doing, where I'm going, and it's like, it's basically a big hot mess, you know? And so that's why I was interested.

I'm like, wow, because I am in my life right now, I have to do us a talk where I'm like, I now notice when people are really good at it, right? That's when I notice you, I go, my God, he's so great. You know, no, it's true, but it's like, but you are, there's intention behind it. Like you know, like you cut,

maybe you're not perfect at it, but you know there is like a certain process to become effective. Yeah. And so, yeah, so that, and that's what, so that's what you do. So you said something about mastering your message. So you're able to get people people and you do it for yourself,

honing it on that message. Because like I said, it becomes very diluted when people are all over the place. Yes, 100%. So think of, let's say, for example, you're a coach, a consultant, or you have a personal brand, right? Your presence is online, or you're building,

you're the face of something. You only do online people? No, online people. I'm not so sure. I like doing online or you're building, you're the face of something. You only do online people? No, online people. It's so cool. I like doing online because you have more reach and you can reach more people through, believe it or not, through a video. Oh, yeah, for sure.

Then you can, in person, because offline, you're limited to location and time. Online, you're not. So the ability to reach, so I started in the offline world and I did it for like a good seven to eight years and that's how I built my skillset. When you're traveling around doing all these skills, yeah. And which was awesome,

but it caused, like the way I like to think of it is like, when it comes to your speaking or coaching business, there are two ways you can build it. So think of the flower versus the bee, okay? The bee goes to many different flowers to collect its pollen. Let's say pollen, it's money, right? Then it goes back to its B high, but it's always a busy B. It's trading its time for money.

Even though it's a high-paying annual labor job, it's a busy B. The flower all it has to do is produce pollen. Let's in this case, it's value and then it tracks the Bs towards it, right? And so you've got to ask yourself, how do you want to build your income, impact and influence? And so I started as a B, which is great, but it was a recipe for burnout. And I didn't have insight to how to go beyond that until I started investing in a bunch of mentors and masterminds. And then I started seeing how to crack the code, the impact code, and let's just call it, right?

Like, how do people actually do it in a very sustainable and predictable and scalable way, while they're not just growing their business, but they're diving deep on the impact that they're creating as well? Vitamin water just dropped a new zero sugar flavor called with love. Get the taste of raspberry and dark chocolate

for the all warm, fuzzy all self care. Zero self doubt you grab a with love today vitamin water zero sugar nourish every you vitamin water is a registered trademark of glass. So that's good so then well I'm a table the master in your message for one second and and I wanna go into that because you told me you spent over $170,000 this year alone in masterminds, in mentors,

and basically personal development, right? Personal in business. That's an exorbitant amount of money. Do you feel you've got your money's worth? And number one, okay. Number two. We're still in process, but the answer is always yes. Always yes.

The answer is always yes. I want to know what masterminds, what mentors, I want to understand where this money went. I probably have too many to name. The top three of each. Ooh, that's tough. I know who's mastermind, you did not go to. Yeah, yeah, yeah.

So I had, so one that I'll speak about right now because I think it's going to change the game for a lot of entrepreneurs is called the 100 million mastermind experience. It's by two buddies of mine, Dan Fleischman and Joel Marion. They have very, very inspiring stories, successful entrepreneurs. Most people who create masterminds are not, it's kind of like a... Tell us what a mastermind is for people who don't know. So basically, you know what a mentor is, right? A mentor or someone. I even know what a mastermind is, but you're not. Tell us what a mastermind is for people who don't know. So basically, you know what a mentor is, right? A mentor is someone.

I even know what a mastermind is, but you know what a not. A mastermind is a community full of powerful mentors. So it's just having great minds, similar minds, like minded individuals, together towards a common goal or a vision, and being able to support each other to go after that. And they charge an exorbitant amount of money. Yeah, and they should.

And they should. And people should feel very, very excited to invest in that type of, making that type of investment because I believe successful people, when they get to a certain level of success, they buy friendships. And what I mean by that is not like, you know, soliciting friendships or, you know, I have a lot of people, I'm very well connected, people can give me their stuff for free. I never do that because most people don't value free. And so, so what I wanna do is I wanna make sure I pay more for something so I can pay more attention to it.

So I even had a very, I won't mention his name, but he said, hey man, listen bro, you're my boy. Just come in here like, don't worry, we'll just say you pay, I said nope, here's, listen, bro, you're my boy. Just come in here, like, don't worry. We'll just say you pay. I said, nope, here's 50K. Take it. So he was like, wait, what? I was like, nope, trust me, this is for me.

So whether I get the quote unquote return on the value or not, it says, I want to become the type of clients that I want to attract. So for me, I need to take a stand for what's important to me. And I, nothing reveals more about a certain level, a person's level of commitment than what they pay for. That's a good point.

It's very true, right? Because people sometimes undervalue their work, right? Absolutely. Or, and people try to haggle for things for cheaper. And I've tried that. Trust me. Yeah, no, no, I'm sure. And then what's been happened, you don't value it as much.

Because what do you pay, like a shit ton of money for something? You better believe you're gonna try to get every ounce of whatever information you can out of that. Yeah, and I think there's a certain mindset, right? Like, I just read a book recently. So one of the areas that I've been focusing on is increasing my financial education, financial literacy. Cause it's one thing to be a phenomenal coach,

is another thing to be a phenomenal CEO, business owner, investor, right? So I need to be up to speed with that. Because as I said, I wasn't like a diehard or rock hard entrepreneur, right? So there's a book that I read, maybe some of you have heard it, Rich Dad poured out of the library through the socket.

And he just talks about, you know, the different types of quadrants. You got the E, which is the employee, the S, which is like self-employed, the B business owner, and the investor. And it basically on the left side of the quadrant, you know, there are people who trade their time for money. On the right side of the quadrant, there are people who trade their money for time, because they understand that when it comes to time or money, time is the most valuable asset, you can never get that back. And not just even time, it's your energy as well. So I'd rather pay

up front because I can make a dollar, but I can't make a minute. So, so let time, it's your energy as well. So I'd rather pay up front because I can make a dollar, but I can't make a minute. So here's my money, let's take it. I want to buy speed. Yeah, that's what I really want to buy. That's exactly true. You can always, you can, say that again, you can buy it, you can always go to dollar,

but you can't buy it. You can make a dollar, but you can't make it. Yeah, that's 100% true. So you're paying about 50 grand a shot for these masterminds. Yeah, so this, the one that I was just talking about, the 100-million-mast, it's 100K buy-in. You know, so I just said,

here you go. So, okay, what, so. A hundred thousand dollars for a 12-year. A 12-year? I'm sorry, sorry, excuse me, my bad. 12 month. I'm gonna go over for 12 month. Okay, 12 month, yeah.

12 month time commitment and it's like three live events. But really, it's not even how they structure it. Okay. Because if you think about it. How many people do they get by though? 100. So it's capped at 100 people. It's capped at 100 people.

The instructors at that mastermind, they have, they either sold over $100 million. They've either spent over $100 million on ads, or they've been viewed by over a hundred million people. So these are people who like, so the quality and the standard of who they allow into the mastermind, one to teach or mentor, and who they attract to from multiple different industries

was exciting to me. Because I've been in many other masterminds, but it's like in my core industry, my space. And there's nothing wrong with that, but I'm at a stage in my career where I'm trying to expand and broaden out of my industry. So how can I learn from all these people? Because you could be a multi-millionaire in one industry,

but can you translate that into a different industry? Absolutely. So what kind of people are in this? So I'll speak about the founders specifically. They got some big influencers like Prince EA. They have, I don't know if they want me to explain who, if you guys want more information, you can go to 100-100mmme.com and check it out.

And I don't, I don't get it. But don't talk about your experience. Yeah, so I like Dan and Joel. They're the founders. What do they ever do? So Dan Fleischman, he was the youngest founder of a publicly traded company. He's also an angel investor in 32 companies.

So, and he also has a successful digital marketing company. Joel Marion, who I know personally, I'm a good friend with him. I just did a podcast on his Born to Impact show. Podcast episode there, we went to Abeni, we went to his beautiful home in Clearwater, Florida. And basically, he went from high school teacher to a millionaire in one year.

And then within two and a half years, ended up buying Baybrooth's old home for $2.7 million. And now he has four companies generating over $10 million, one of his company generating over $170 million a year. Wow. So these two guys are the ones who founded this thing. Yes. And what I like about them is they actively invest in other people's masterminds. You see that's critical.

I would never listen to someone who doesn't invest in themselves. No matter what level of success they are. Absolutely. So I did a post, this is actually pretty funny. I did a post on my Instagram at Yaya Bacar. Just a shaky mistake. Sainless plug. So I did a post recently.

I said, hey guys, and I don't have a huge fall. I have about 50,000 active followers. And then I was just like, hey guys, on my Instagram, I was like, I'm looking for this type of mentor. They must have over $10 million of the network. They have amazing relationship in their family life and they take care of their health. If one of those areas lack, I am not interested.

Because I'm very selective with who I choose to listen to and invest my time in, right? It's like, you know how they say, you know, take the goal throughout the dirt. I'm at a point right now where I just, I learn through as Moses and I wanna pick up the habits, no pun intended. The habits of people who are showing up

powerfully in every single area of their lives, health, wealth, and love, right? So I basically said that and then I basically started interviewing mentors. I was like, so why should I listen to you? Well, they're like, oh, well, I've made this much, but I'm like, you're not taking care of your health. So how did you so wait?

So you put this on. So I put it on and then they reach out to me. And then to people, actually, people be like, hi, I want to be your mentor. No, so I reached out to the people that all the people on my audience. So you should, you should try this. So I reached out to this person.

I was like, hey, I made this post, and I showed them the exact post that I did. And I was like, so and so it suggested you. Right. And so I reached out, we hopped on call, and I probably had like about 10 calls. And it's so funny how they showed up for the call before I paid them, told me more about how they're

going to show up for me when I paid them. Right. So eight out of those 10 had to reschedule because they're quote unquote busy. I was like, nah, not my type of mentor. Right? If they can't make it. And it's not that, you know, I'm the shit. And I'm holding that right. No, no, you're saying there's I will say something to that. You know, I do notice though, even with this podcast, the people who are like top of their game, the most successful, unsuccessful. They're here 20 minutes to 30 minutes early, right? Yeah. And like they're they're they're easy. They're very structured, you know,

exactly. It's the ones who are kind of like wishy-washy. Yeah. They reschedule all the time. They're late. They don't know where to go. They can find it. You know what I mean? Like there is there is a reason for that. Yeah. You were early, I think, weren't you? Yeah. Of course. Yeah, yeah. There you go. Thanks to Osama, thank you, bro. It doesn't matter. You should have someone, you're smart enough

to bring someone to you. And this is to say, I'm not great when it comes to time. If you guys rely on me, I'm not perfect. But I make sure I surround myself with people who can keep me way more accountable. Well, that's what I'm saying. I mean, we're just had a whole day of this, where it's like, know your strengths, know your weaknesses,

and then get other people in your team or your world to like balance out your weaknesses. So, okay, get going. So then you, were you're gonna pay these mentors? Yeah, so I was gonna pay them. And then I said, I only found one that I really liked. So I ended up working with him. And we have a confidential relationship.

So, To pay him, he says, I never understood. So whether he wants me to pay him or not, as you're aware of it. It's around because for him. But I'm saying, I've never, I know that you think that for yourself. But I understand the mastermind part with that, the payment. But I've never actually heard of a mentor accepting money from their mentee.

Really? Never. Oh, I do it all the time. Really? Yeah. I'm I do it all the time. Really? Yeah. Because I'm a mentor to so many clients. But, right. But isn't that, that would be more

considered a coach to me. Right. Because I would, I get the 50,000 for the masterminds. I get all the programs. But when someone's at like a mentor level, I am surprised they would actually even cash the check. I think if the person a mentor, if he doesn't charge their mentee, that says more about how that person respects their time than anything.

I know I get that. I know you said that I just have to wrap my head around it. Yeah, so like I'm like for me it's how much time do you get for the money? Like how much are you paying it? It doesn't matter. It's irrelevant because I can be on one call and that one call can make me a million dollars. Right, so it's it's not I'm not investing in time. I'm investing in relationship and results. So relationship currency and the actual result that I can create within my business, my health or my life. So I'll give you a great example

because we both like working out. So I've been training, this is true story. I've been training since I was 15 years old. And I've been on my own. I'm like a lone wolf. I don't need anybody. I like bodybuilding because I don't have to rely on everybody.

I don't need a community or whatever. So I just had about a year and a half ago, I had my first daughter and she's now, you know, she's now 18 months at the time of this shooting. And, you know, that variable shifted my priorities a little bit. And so it became a little bit more challenging to manage my time, right? So I still go to the gym consistently, but also my business has been growing at an accelerated rate. And I'm like, the time that I would go into the gym, I'm not being as productive and as effective as I could be. I'm answering team calls, client calls,

I'm texting, I'm scrolling on Instagram, and I'm like in the gym for two hours, and I'm like, that way, that's a disrespect to my wife's time, because I'm at the gym and I, you know, she's taking care of our child, and like, what am I doing? So I was like, you know what? Let me try it.

So I try to listen to motivational videos. That got me going for about a week, and then, shoo, down. So I was like, all right, let me find a partner, a workout partner. I found two at different times. They're great guys. We started, we built up some momentum

for the first two weeks, and then life happened, and I didn't pay them, and you just, you know, whatever happened happened. It don't work out. Right, you paid them too? I didn't pay them. Okay, I did. I was just like, hey, there were friends,

let's just work out. You can be accountable. Yeah, didn't work out. Yeah, it didn't work out. And then I just got, I threw myself a pity party and I was like, man, so mad, like, why is this have to, I was like, you know what? I'm gonna go all in and pay up.

I do this to my clients. I tell my clients to do this. Why am I not doing this for something that I say so important to me, aka my health. So I just threw in like 5K. I purchased in person trainer at the gym that I go to. I hired an online trainer. And then after that, I hired a meal company.

Why an online trainer, to do what? Just, I don't know. Just to keep you account. Just to keep me account. Just spend more money. But here's what's crazy. You've been making a shit ton of money. I don't know how that is.

I'm not. We got to talk to my car. You're just spending a lot of money on people. So I invest. I'm investing in these things just to make sure I speed up time, right? Now here's what's crazy. I'm getting more, I'm not throwing anybody

under the bus here. But I'm getting more support from my online trainer, believe it or not, because the in person trainer, although I'm having them in person, it's very cookie cutter. 30 minutes come in. I'm just another client on the right. The online trainer is like, knows my needs, my wants, gives me a customized meal plan, a training program. I have an app where I can track every single where I could measure now, so I can manage my results. I'm doing a before and after picture, I'm taking body fat, so I'm like,

I'm on top of my game and then I hired a meal company, shout out to iconmeals.com. Like they're hooking it up for me and I'm eating and I'm paying them as well. So they're not giving me like an affiliate discount. I'm giving you a fill. Hey, bro, I'll hook you up. I just want to be on top of my game.

So here's a great example, something that I've been doing for more than 15 years. I could do it on my own, but I'm just at a point right now where I don't want to think about this. I want somebody who could just tell me what to do. I'm even giving my trainer, like my in-person trainer, the workout that my online coach is giving me. I said, hey, just listen, here's the workout,

here's the sets and reps, just tell me to follow it. And I'll just do it. And I get more than 30 minutes than I would do in two hours. I'm so listening to what you're saying right now. This resonates so much with me. I totally understand this. You know what? I want that online trainer's name

because it's not like we don't, especially this area. Of course, we know what to do. But sometimes you get so busy and you have such a limited time. You don't want to think about it And what happens if you do you end up becoming creature of habit doing the same thing over and over and over again Because you don't want to like think about you know Basically creating a bigger program for you. Okay. I want that online trainer Brian the Costa shout out to Brian the Costa Bright Brian the Costa guy orikaosta. Is that a guy or a girl? Guy.

Okay. Yeah. I'll put that down. I'll hook you up. I don't get any, like, there's no sign of it. No, I just trying to help everybody out. No, I don't need help. Anybody who says they're self-made is a complete bullshit.

No, exactly. That's not true. No, I like that. Okay, I'm going to look up to them. I'm going to look into them. Okay, go on though. So, let that. So, the purpose is the value of investing in yourself

and joining Mastermind. So, at the end of the day, I'm not saying be foolish with your money, right? Oh, I know. But you're investing in yourself. I want to know what you're getting. Like, give me, go through what happens in a mastermind. So I think the most valuable thing. It's been two months though, right? Yeah. 12 months. And to be quite frank, and I want to speak from an authentic place and transparent place, it just, I just invested in about two months ago. So we, our first event doesn't happen until November. place, it just, I just invested in about two months ago. So, our first event doesn't happen until November. So is it just events?

It's an event, and then there's gonna be like online support and that good stuff, right? I'm not investing in the actual events, just to be very, very clear. I'm investing in the value that I can get. So, imagine this. Imagine you get, you have one mentor, and let's say that mentor makes $100 million a year.

Right. How busy do you think that mentor is? Pretty busy, right? Like let's just assume, right? They're busy, they have other things that's going on, wherever. Now imagine that one mentor in a room with other mentors who are making equal if not more than how much they make.

And not just with money, but like their lifestyle, their health, their relationship, and all the experience that they've, but like their lifestyle, their health, their relationship, and all the experience that they've invested in through their time, their energy, their attention, and their money to get there. Now all in one room. Now I have access. Instead of, I can meet these people one on one,

but now I have access to all these people in one spot, in one spot, boom. Talk about a shortcut to success. Right. I just bought time. Yeah. Right there. And now I have access to, not just time,

their expertise, their network, and their relationship. Which is very valuable. Right. At the end of the day, I think relationship currency, relationship capital is way more valuable than financial. Yeah. Because you know, they say your network, your network is your network.

Yeah. It's not about what you know, it's about who you know. Yeah. And so, your network is your network. Yeah. Right? It's not about what you know, it's about who you know. Yeah. And so, like, I'm like, all right, cool. So let me go all in and invest in these people and then learn as much as I can so that I can immediately get a better return. So I invest in the best to give the best to my clients.

That makes perfect sense to me. Yeah, that makes perfect sense to me. So that way, somebody says, like, well, how do you have access to that person, well, I paid them. Attention, Kruger shoppers. Did you know there's a world of innovative services and patient care right in store? It's where an award-winning pharmacy and nationally recognized care come together. Connect with one of our licensed pharmacists today at your local Kruger and experience

the care you and your family deserve. Kruger Health, a world of care is in store. Services and availability vary by location, age and other restrictions may apply. For coverage, consult your health insurance company, visit the pharmacy or our site for details. So exactly. So the how about before you did this, you said two months ago, you started this big one, the 100K one. And this other mentor that you don't wanna talk about, where were some other masterminds that you've done that are less expensive for the common focus?

Yeah, I think there are some, again, I don't wanna mention any names. Of masterminds, well. Of masterminds, because some of them, I didn't have the best experience, some of them I, I have an open experience. So, I was gonna say, name me some good and bad ones. Yeah, I'm not gonna go there,

but what I will say is what makes a really good mastermind versus a bad mastermind, and I know because I'm running my own mastermind, I'm getting like market research and feedback, is the level of results, access and intimacy that you can create in. Okay, that's good to know, so that's what people should look for.

Right, so what type of results can you actually get or gain from going in there? And most importantly, before you join a mastermind, what do you want to gain from this? Because it's kind of like your RIS, it's a reticular activation system, right? When you, if you want to, let's say, a red Ferrari, then all of a sudden

you start seeing red Ferrari's everywhere. Yeah, yeah, yeah. So I do that before I go into an event, what is it that I want? What is the main outcome that I want? And then I became like a radar or an antenna. The laser, yeah. I'm attracting, like, tuning into a radio station, right?

There are hundreds of radio stations that are on right now, but which one do you want to tune into? And so I get in and then I listen very intently of who can I add value to and how can I receive value from this person? So that's, when I go into a match mind, that's how I prep myself for. And what's crazy going back to messaging, it's all about. We haven't started yet, but it's all about the message.

Yeah. So when I go in there and I'm doing an intro, I'm very clear with who I am, what I do, how I serve and how I can help. Right. So you have that message honed. Yeah. So when you... It's like the elevator pitch.

No, it's true, because when you would not time meet the opportunity, right? You want to be prepared. You don't want to be humming. I mean, you don't have to be like, oh, I kind of am doing this. I'm not really sure. What can you tell me?

I should do. Like, you want to be super clear and concise when you have that moment with whoever you have... 100% in front of you. That makes sense. Because clarity trumps everything. So when people know what you do, where you stand, how you can show up or who you can help,

people want to generally help. But if it's like so big, that's awesome. And they'll say face just to make it look cool. Is that the bit polite? Right. But have many times, I know with me, people come to me a lot. And they're like, well, I'm not really sure what I want to do I think I kind of like this. I think I kind of like fitness

I'm not really and it's like it's not it's not my job to tell you what you should be doing Right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, like you said, be concise, be clear, and then that's how you really get results, right? 100%. So then how are some ways people can master the message? Besides the story proof framework, I think this is a mantra that I tell all my clients, get paid to practice for being imperfect in public. Get paid, okay. Get paid to practice for being imperfect in public. Get paid to practice for being imperfect in public. So in 2018, I did a 365

video a day challenge. You guys do the math on that. Thank you Abe, my man right there. Without him, I know it was like burnout. I wouldn't recommend it to everybody. Maybe do 30 day challenge. But when you have to, like, it would just to give you some context why I did this. So it would normally take me three hours to shoot a three-minute video, because I was constantly overthinking everything. I said, oh, I didn't like that.

I didn't like how I looked at it. So I was like, all right, success reward speed. But more accurately, success rewards imperfect action. So just remember how we were talking about you need to have no balls in your hand. Right, so I'm like, I'm not the smartest guy in the world, but I am the bullsiest guy in the world, and I'll just take action very, very quickly.

So I called him literally, I called Abe, my creative director, I called him right before, like 20 minutes right before New Year's hit. And I was like, hey man, I'm gonna do a new year's challenge, a new year's goal, a 365 video day challenge. You wanna do it? And he didn't know. He's like, yeah sure, I know.

And we just started without really knowing how, important lesson, without really knowing how it was gonna turn out. We just did it. And it got so overwhelming that I was waiting for him to throw in the towel. And he was waiting for me to throw in the towel. And he was waiting for me to throw in the towel. Wow. But we never did. And I got to a point where I was going through

content fatigue. Cause I'm like, there's only so much shit you can say. Yeah, absolutely. And that's like so crazy again. Right. And so I was like, man. But what I'm grateful for is that it gave me the courage to realize that most people,

like my most well-crafted videos, scripted videos, they performed the worst. I was just going to say that people like when you stumble and it's like raw. Yeah, because that's how you show up when you're your best friend. 100% and also again, I keep on saying this, but it's relatable. People want it to be relatable. Yeah. And like, if you're perfect and polished, it doesn't seem... It looks like it's like you've been polished and made to look perfect.

And people don't, like, relate as well to that. 100%. And I watch yourself and believe me, if that's Rob, I don't know what to say. Because you look pretty, like, you... It's maybe in your brain, you're stumbling, but you're still more on point than the majority of the people are seeing. Well, you gotta understand, what is the saying,

and I wanna give credit or credit to you, I think it was Oliver Wilde who says, man, I feel better, Oscar Wilde maybe, takes 10 years to build an overnight success. Oh yeah, that's a very... I don't know who it is, I give credit or credit to do, somebody you can help. I think Malcolm Gladwell always did that. Maybe, right, right. I mean, that's that's a very I don't know who it is. I get credit credit to do somebody you can I think Malcolm Gladwell made right right. I mean, that's a very very like old but very I've been doing it for so long

Yeah, I've been doing it for so long now. It's been at the time of this video almost 10 years Otherwise notice unseen hours right like another guy an NBA skills guy seems drew I can't remember his last names escapes me but his whole thing is all the hours that you don't see is what you see. Right. Was what makes the 10 minutes that you see someone perfect? And it's the same thing with like, you know, a talk, you see a talk and I'm like, wow, it's so flawless. And there's some people who can get by. For me, I got to a point in my speaking career where my talent became my crutch.

And so I just got by with a standard talk that I normally did. There was no challenge. I hit a plateau, and I just basically stabilized. And so again, this is another reason why I always invest in myself. Because no matter how successful you become with a specific skill set or an area of expertise, there's always more to learn.

There's always more to grow. And so I adopt the White Belt mentality, a student first mentality. It's like, okay, how else can I learn? Who can I learn from? What can I learn? Take the goal throughout the dirt. It would be more selective with,

instead of calling them out, I'm just gonna be more conscientious of what I choose to implement in the moment. Absolutely. And before you got here, I think we're just saying, I've been doing a lot of podcasts today, because I'm in New York. And it's been a theme of today,

which is exactly that the people who are the best in their craft and their game, everyone has coaches. They're always trying to up their game. They're always trying to get better. LeBron James pays $1.5 million a year for a coach. Do you piece that much? Yeah, if he does it at his level, what the hell is our excuse?

Oh, 100%. And also, by the way, like, when Tiger Woods also paid a ton of money to his coaches, and do people have multiple coaches? That's why you're a thing what you were saying to me. It's not crazy, but it's a lot of money when you're not Tiger Woods or LeBron. Right.

It's being 170,000, so should turn on money. But to get there, yeah. I like you make a decision. You can start there, basically. I never make a decision based on my current circumstances. I always make a decision based on where I see myself going. That's also a great one. So where have the important skills people must have to be successful? First is courage.

The courage to fail, the courage to receive feedback, the courage to take imperfect action. People want confidence, no you don't want confidence, you want the courage to put yourself out there. Second is competence. So as you have the courage and you put yourself out there and maybe you get on a camera and you get in front of a video or you speak in front of a networking gathering, it doesn't really matter, you just put yourself out there.

Then it's just like repetition. So let's just take the fitness industry for just an example. Let's say somebody wants to get in the bus shape of their life. They need to have the courage to commit to a goal. Once they make that decision, okay, I'm gonna go in there. Now they just need to build a competence or the consistency to feel confident in themselves eventually.

Well, consistency is different though. Consistency is doing something over and over and over again, which I think is a major pillar of success. 100%. 100%. Competence is having the ability to actually do that. Yeah, and I think you will get the ability by being consistent.

Right. So you get better and better. Right. You get more competent with consistency. And then that's when the confidence stems from. Right. Right. And I think people are just looking to be, well, I just want to be a confident speaker now,

or I just want to be a confident fill in the blank now right you want to get there you know But if you have the courage to put yourself out there That's why I say get paid to practice for being imperfect and public My clients when they work with me they get a thousand on average a thousand percent ROI in less than 30 days Really the reason why is because the way I structured it is like coach like a a trainer. I think what are the worst case scenarios are going to happen and I almost assume like I know because I've been doing it for so long 95% of them are gonna get at it like in their way because of the mindset blocks because there's constantly focus on the how well how am I supposed to do this well I don't have

my website ready well I don't have my presentation done and I don't and I'm like that doesn't matter what you're just Well, I don't have my presentation done. And I'm like, that doesn't matter. What you just do, what I tell you to do, get it done, and you're going to learn along the way. So it's not about receiving all the information. And once they consume all that information, then they can implement. Yeah, of course.

It's about get the information, take what you need, then implement, get some feedback. Because nothing will train you or empower you the experience. And that's what Bill Durech for Tees Over Time. So I think people understand this, but it's like they're doing the right things but in the wrong order,

like having the right numbers to a locker combination but in the wrong order. Or they're just like, it's like information overload. It's in full B city. Yeah, no, it's so much information. It's like everyone at this point knows that French fries are bad for you,

but they still leave them. People know that you have to exercise or walk at least 10,000 steps. Crazy story of that. I have to say this because I met one of my friends who I haven't seen in years. And he let himself go and he knows it. Like he was just like, man, I don't know how you're still together, bro.

I just let myself in busy with stress and all that kind of stuff. And the business is growing. And I was like, bro, you should hire a trainer. He's like, yeah. I just let myself in busy with stress and all that kind of stuff and the business is growing. And I was like, bro, you should hire like a trainer. He's like, yeah, I was like, yeah, but he's 10,000 a month. And he's not really 10,000 a month. No, I get what you're saying. He's like, what? I was like, yeah, for you, he's 10,000 a month.

He's like, what do you mean? Why can't I get a discount? I was like, because you're not gonna pay attention to it. That's so good, yeah. So I connected him to a trainer. I don't know if he paid him 10,000 a month, but what I told the trainer personally, I was like, dude, make sure you double what you're charging him because he's someone who has to pay, like, take this seriously.

Yeah. And because he's a businessman, he does want to lose his money. Yeah, 100%. By the way, there's an app I think that does that, too. Basically, you pay the app once you, like they take their money, you're credit, oh wait, if you're not, basically hitting your benchmarks or you're going out a lot of that. It's brilliant though.

I think as people do need to have that pain, take it away. A lot of people do. I mean, that's kind of part of what you think though too, like which is like, you pay, it's more valuable when you pay for it. You just prioritize it. Yeah, you know what I'm saying? Like, I just priorit prior for me personally,

I'm not suggesting that everybody should do. I prior that's, if you remember my story in the very beginning when I first started and I had nothing, I had $50,000 a day, no job, no degree, 47 bucks in my bank account. And I found out the two programs that I had were that I wanted to be in. $9,000.

What was my mindset? Oh, I don't have the money. How can I get that money? Right, how? So I basically help coaches, consultants, knowledge-based service providers, people who are like actual experts in what they do, build a seven-figure online business and double the revenue we're speaking. How is by a hybrid model and the OPM method?

So I'll talk about the hybrid model in just a second, but the OPM method is something that anybody can apply right now. So I'm just going to give you the goods and make sure you just implement. So OPM in entrepreneurship speak is what? Other people's money. Other people's money, okay? I wasn't sure if I could go with that. So OPM is based on the fundamental question,

how can I ethically earn other people's money in exchange for the value and the results that I deliver in a short time? Right? So the goal is, so if I deliver in a short time. Right? So the goal is, if you look at a formula here, I might call it the OPM formula, I don't know, but you have O plus P plus M, 3 equals OPM, other people's money. The first O is offer. Okay, what is it that you're offering that's of value?

And ideally you want to have something of high value to your audience, right? If you don't have a huge volume just yet, don't create a course, don't shoot a crazy podcast, don't do right above just yet, right? Focus on a small group of people and build your expertise and add immense value to them, right? High value. Then you have your presentation, P. Your presentation is a high converting presentation. I can share this presentation on a podcast. I can share this presentation on a call. I can share this presentation on a video. I can share this presentation on stage. The same presentation if I aren't like I got paid over a million dollars for one presentation in my career. And that's because it was one presentation that I kept tweaking for almost 10 years, a

decade. Right? So I just did over and over and over again, that became my high converting presentation. Right. And everybody can do that. You made a million dollars off of that presentation. Yeah, because I only had one talk. That's amazing. That's it. I didn't have, you know, 15 speeches and I just took my core story. It became really, you hold one thing in making a million dollar presentation. Right. Exactly. And that's we talk about a lot It's like doing one thing really really well. Yes, and just going all in you get feedback from a live audience Right and then the M I say M3 because M3 is your magnetic marketing message You can be the best coach the best speaker this best trainer the best expert

But if you don't know how to market yourself, it doesn't mean anything. So there's a difference between your message and your presentation. Right, pretend. Right, so your message is being very, very specific. So let's say, for example, if you have a personal brand, and as I said, there's many different types of messages, but let's just keep it simple.

You're mission-driven message, your brand identity, and then you have your marketing-driven message, your brand identity, and then you have your marketing-driven message, your expertise, your niche, who you serve. When you're doing the OPM method, you're focusing on your niche. Who am I speaking to directly? Use the story-proof framework. Who is a person? What is a problem?

What are they going through? Oh, you were saying this earlier. And then what's the process and the promise. I do this in every single video. If I was on CNN right now or Fox and I had one minute to do something, I'll just take the story proof frame or cool might, who am I speaking to, who am I targeting? Okay, cool. And now, now I can have a very pithy message. And I just share it right there. So the OPM method is basically,

if you look at everybody's business model who is an expert or shares a story, they have some form of this, whether it's a coaching program, whether it's a service-based business, something of an offer that's of high value, a presentation that converts them, and then a message that attracts them. Right, so you take on these people and make them. So how much do you cost?

Oh, I went with over 20k. Minimum. Minimum of 20k. So which means what? Let's say I hired you to do like how would I get for it? So I have two core programs right now. One I have is a 90 day hybrid business accelerator. Okay.

That's a 20k investment. That was your hybrid thing that you were saying. Yeah, so the hybrid in in a nutshell is taking the best of the online and offline world. Okay. Right. So so if you hire any other guru out there, let's just say, they're just going to show you one way of doing things. Another reason why invest in mentors and masterminds is because I want to see what they're doing to create the best results, not only for me, but for

everybody else so I can give it to my clients. So you're 20th, I'm going to do get, have my phone calls, it's early. Yeah, so it's one call per week, you'll have access to my team, we give you one-on-one support. The main goal really is for you to double your return on investment within 30 days. OK, what's the other program? So it's Powerhouse Mastermind. So the Powerhouse Mastermind, I'm just launching it this year.

I'm actually moving at the time of this recording. I'm moving into a mansion, which is going to be the problem. Yeah, a mansion ish, too, which is like, for me, my mission-driven message is to build a family that I never had grown up and to build a home that feels like home for my team, for my friends, for my clients. And so, I want to create a transformational culture, not a transactional one. So in order for me to do that, I need to maintain integrity and quality.

So less is more for me. So I focus on how can I increase as much value for a small group of people that I can envision having a barbecue with or having a movie night with. So the way that I want to run my business is like, can I see them coming into my home where we could actually have a nice dinner together. They hang out with my kids or my wife as an example, right? So the price point, I share that because the price point

is a qualifier for me. Right. And so I make it, if you go to colleges, right? The car brand is like car brand is like, they do an application process. So I'm very selective. Can I take on more people? Can I help a lot of people?

Absolutely, but I don't want to. I want to support a few key people where I can actually help them expand their income influence and impact. You haven't launched this one, you said? Nope, so it's actually launching October. It's month. Yep. Yep. So maybe by the time this is even out, you'll be able to have it. Probably out. Just go to yiivacar.com and check out my programs right there. And how much is that program? 120K. 120K.

Yeah, for the year. Where did you get that number from? So it's 10K per month. So 80K, you pay for. That's a 12 month program. Yeah, it's a 12 month program. And again, it's not for everybody. I always tell when people get on a call with either me

or one of my team members, they're like, yo, that's a lot of, that's very expensive. If you think of Ferrari and a Toyota, right? Not too, throw shade on anybody's driving Toyota, I currently drive a Toyota, but we're upgrading soon, right? So, but if you think about it at the end of the day, they're both cars. Right, right, right.

I get where you're at. It's a value, right? So, again, when you think of the marketplace, you want to create value for people, right? Your clients are getting value. What is the value that they're going to get from being whether they're working with a mentor or they're working within a mastermind? The value is not necessarily the time that they're getting, even though you can give them the time.

The value is in the results and the relationships that they got. I get you. Yeah. Strike! Tell me something I don't know on. Well, unlike that nasty curve ball, there aren't any surprises when you find an answer next car with Carvana. You get real terms personalized for you right in your strike zone. Really? Steve Rye! How am I supposed to focus when you're telling me about Carvana? Well, slugger, you gotta keep your eye on the ball. Just like you can keep an eye on your customized down and monthly car payments. I can customize those. He's out and on his way to finance

his next car with Carvana. Visit Carvana.com or download the app to get pre-qualified today. We'll drive you happy at Carvana. Visit Carvana.com or download the app to get pre-qualified today. We'll drive you happy at Carvana. So how many people did you say you was gonna bring into that program? 10. 10 people. All right. Keep a small intimate

and build a family like culture from there. And that sounds expensive but good. Because you're good. Yeah, well, it's not like, it's not even about me and I appreciate that. But it's like, I'm thinking as a visionary, I'm thinking about the culture that I wanna create. No, I understand totally, and because of this conversation,

I understand, because time is valuable. Money equals, you can't get time back, but you can get money back. And you're also qualifying people, it's a qualifier. I understand. It's like, I wanna give credit to do, but I heard someone say this one time, I don't remember who it was, but he says, yeah, you got to do whatever you can to protect your team. I'm like, what do you mean by that?

He's like, protect your time, your energy, your attention, and your money. In that specific order. Yeah, that's a good one too. Right. So I'm like, okay, awesome. So the hybrid model, what I like about the hybrid model is, remember when I talked about the flower and the bee? Yeah. So I love that analogy actually. Yeah, it actually. So the flower all it has to do is produce value, right? You can become the flower either by implementing the OPM method, right? Creating something of high value that attracts the right type of people,

the right bees into your world, or you build a celebrity-like personal brand. Mm-hmm. You know, Oprah is a flower, turning Rob into the flower. Mm-hmm. You know, all these big, big name, P. L. N. is a flower. All these big, big name, Pialin is a flower. Are you trying to be a flower then? Eventually. Yeah, so they're like, not an Oprah,

but like a Tony Robbins. Yeah, I plan on getting to showbiz probably in the next three, four years. Like showbiz or more of a personality. Have my own show. I have my own showbiz. I have my own showbiz. So you're putting it out there right now.

It's like, what is that thing that you said? I got approached by three executive producers, and I said no. It wasn't the right time. Yeah. I'm telling you, you got like a shiny light. I appreciate that. You do have like an X factor about your personality.

It's not the tattoo. It could be the tattoo I don't know. It could be the laugh. It could be the laugh. How old are you anyway? 31. At the time of the story. And you're like a baby, too.

Yeah, well, I'm thinking. And you've done a lot and you've like, and you have, you're very wise, I feel, for your age. Thank you. I appreciate it. I give credit to my upbringing, because it wasn't the easiest upbringing. So I had to learn and grow up very early on, you know, so.

Right, so. Yeah, very grateful for it. That struggle kind of worked into your advantage later on. I made sure it turned into my advantage. Yeah, you did. I didn't want to let it define me, so. You definitely, I don't even know what happened to you, but. Long story short, just to keep it simple,

I was born in Satoravia, Mecha Satoravia, on April 15, 1988, and then my father and my birth mother, they split up. I grew up not knowing who my birth mother was. My dad got remarried, and the woman that he married became my stepmom, she was a US citizen. And so, but she was born, she was a US citizen, but her nationality is Iraqi. So she said, I'll take care of your son

as if he's my own. So I came to the United States when I was five years old. I grew up in Patterson, New Jersey. And I basically, it was kind of like, I wasn't adopted, but it kind of felt like I was. Because my dad wasn't really in the picture throughout my childhood. And so I grew up always wanting the love of my father, but I confused, I confused acceptance for love at that time. Like that too, you deviled a day.

Yeah, validation, and I wanted to, I wanted to be proud, which is why I fell into the peer pressure of him, wanting to become a doctor, right? And so, we've had a turbulent relationship. When I was 25 years old, I wanted to go find my birth mother because I was wondering where she was

and there was always like that piece in my mind. I was like, maybe if I find her, everything would work out. And so I wrote a letter, it went viral. I basically reunited with her a month later after I wrote that letter in Thailand, in Bangkok, Thailand. Oh, wow. There was like a whole show on that

and that was what my Thai talk was about. Oh, right, that's what you're saying about the destiny. Yeah, secret of destiny. And that happened and it was amazing. When it happened in a few months afterwards. My mom and I, we just fell apart. There's a lot of toxic behaviors and manipulative behaviors that occurred. She didn't hurt me really bad.

And so I went through about two, three years of therapy afterwards. And my father just owned me because I wasn't religious enough for him. Oh, wow. And so there was a lot of stuff that happened within that year of 2013 to 2014. And at that time, I married my high school sweetheart on our 10 year anniversary. And so I was thinking I was like, you know what? I need to break the cycle. I'm going to change the direction of my family tree and the buck stops with me.

Right? So I invested whatever I could into therapy, into healers, into like, I just did the most woo-woo stuff out there just to make sure that I got into a place where I did not carry the same type of wound to my kids. And so my whole thing, everything that I'm driven by, I talk a lot about business, but to me,

I'm not a businessman with a family, I'm a family man that will have businesses. Right family first. That's why family first everything for me. So that's that's that's interesting because the way that you distinguish yourself at the beginning of this podcast or in general even on your social media stuff You always put family first because that's what you want to be known for before anything else And that's what I want to show up for. I want to be known for that from my family, right? I want my wife to know that. It's not just a saying that I share on social media

so that I could look good and it's a positioning play. It's because I want to show up that way. My best friends here and who are my team, they were with me from the beginning. My wife, she was with me when I had nothing. More importantly, when I felt like I was nothing, she made me feel like I was everything and they did too. And so that's why I understand like within my team and the family that I want to build and even the business, the culture that I want to build, you can't buy loyalty, right? But you can always

improve skill set and expertise. And so for me as a visionary, as a leader of what I'm doing, not just for my company, my business is also for my legacy. I envision like, I might get emotional here. I envision having this beautiful mansion, not because I wanna show off to everybody. I wanna make my family, my friends, say, like, this is our home. That's so sweet.

Yeah, and so that's what drives me. That's a beautiful, there's nothing else to say. I think that's a great way to end this podcast. Thank you. Wow. Oh my god. Yeah, yeah. Bacar, you're, you're something special. Thank you. I guess people, if you want to follow more about, you know, I'm going to be crying. What do you guys think of where to find you, please? You can find me crying at a YayaBacar.com near you. No, I'm just kidding. I'm mainly on Instagram. My name is complicated to spell, so it's YAH, YAA, B-A-K-K-A-R, and YayaBacar.com on Facebook

is YayaBacar. And for those of you who are interested in learning more about the speaking, how you can implement this, I created a Five-step blueprint to help you become a world-class speaker if you go to worldclassspeaker.com For slash blueprint it talks about the five steps So I've had people literally get paid to speak and share their message and do TED talks just from that free PDF and so all the values right there for you now. It's up to you to implement Thank you so much Pleasure. No, you've been amazing. Thank you. Yeah, yeah.

I appreciate you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self-improvement podcast network. Okay, so I want to tell you a little bit about my show. We are all about elevating your confidence to its highest level ever and taking your business right there with you. Don't believe me? I'm going to go ahead and share some of the reviews of the show so you can believe my listeners. I have been a longtime fan of Heather's no matter what phase of life I find myself in, Heather seems to always have the perfect gems of wisdom

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click creating confidence now. You failed? Seriously, what the hell? We're body. We've been a part of that too, but not anymore. A body, we're rejecting perfection, and embracing reality. Not in a pizza Monday kind of way, and a loving your whole life kind of way. In a, this workout is fun, and it's okay if I take a week off kind of way. And then, I'm eating healthy, and it's okay if I indulge, kind away. In a, I like myself no matter what kind away. Yeah, you will fail. We all will.

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