Habits and Hustle - Episode 46: Cash Warren – Film Producer, Entrepreneur (Pair of Thieves Clothing)

Episode Date: January 14, 2020

Cash Warren is a film producer known for his work on Fantastic Four (where he met his wife, Jessica Alba), Taxi and Crips and Bloods: Made in America. He’s also been very successful in the business world with his clothing line, Pair of Thieves. He talks about how he started out his career at William Morris after finishing his education at Yale, and the small things he did that led from one door opening to the next. Cash shares his perspective on how important it is to know your strengths and be honest about your weaknesses and much more. This episode is packed with great insight and stories about his journey! Youtube Video of This Episode Cash Warren’s Instagram Pair of Thieves ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Vitamin water is a registered trademark of glass O. Welcome to the Habits and Hustle Podcast. A podcast that uncovers the rituals, unspoken habits and mindsets of extraordinary people. A podcast powered by habit nest. Now here's your host, Jennifer Cohen. So we have a really cool guest on habits and hustle today. We have Cash Warren.

Cash Warren is an entrepreneur, and he's also the husband to, you know, this little person you may have heard of Jessica Alba. And, but you are no slouch myself either. You've got some great credits behind you. Thank you, thank you for having me. Thanks for inviting me into your, onto this wonderful treadmill.

I know, well listen, I'm happy to have you. And I actually am surprised to hear that you're not like a big workout person. I thought you were gonna be, I gotta be honest. Just as much better at that than I am. I really like my dad bod, I'm proud of my dad bod. And but I just started getting back into it, which I'm excited about.

My energy levels are picking up, which is awesome. I started to feel a little bit like a days of goal and kind of lethargic. And so I was like maybe the 18 months off was the best thing for me. Well, why did you take the 18 months off? Laziness. Oh, okay.

So that's you have three kids, a company, you know, maybe like life. Like life. Life happens and that became less of a priority but now it's moved back up the charts. Well, that's really good. That's what happens though, right? Like one day turns into 18 months.

And quickly. Next thing you know, right? You, you know, you're kind of like huffing and puffing at one mile an hour, you know. Not to say you are, of course, but which is what your speed right now. See what my heart rate is. I've moved it to 1.5 to try to keep up. That's good.

There's always these handlebars too if you need them. Right. Just giving you some options, that's all. So let's talk about your career. So you're impressive. You went to Yale, right? Yeah. And you were also in the film business for many years.

Yeah. So yeah, I grew up in Los Angeles. I went to Crossroads High School in Santa Monica. Crossroads. And then I went to Yale back in New Haven, which was an amazing experience for me, but I couldn't really hack that weather. So as soon as I graduated, I moved back home to LA and I've been at it ever since. I first graduated, I worked at William Morris, which is a talent agency.

So I started out as an assistant and a talent. In the mail room as a trainee and had a blast, but I knew being an agent wasn't really for me. Well, how long would you, how long would you an assistant? I was at William Morris for about a year. Okay. And I worked for a really powerful person there. No, tell us who, I mean.

And so his name's Jim Wyatt, so he was the CEO and chairman of William Morris at the time. And I was his assistant sitting inside of his office and a funny story. So every day around 11 o'clock, there's this apartment building on Charlieville right across the street from William Morris.

And around 11, this guy would come outside with his hair all tassled, coffee stains on his white t-shirt and his box or shorts. And he would stand outside and smoke a cigarette like without a care in the world. hair all tassled coffee stains on his white t shirt and his box or shorts and you'd stand outside and smoke a cigarette like without a care in the world and I would see the way Jim would look at this guy with like envy because he was like look like basically kind of thinking like how simple of a life is that how wonderful is that oh wow and so my seat I'm like wait everyone in this building wants to be you Jim and you want to be that guy I don't want

to I need to get off this hamster will and so that's a really interesting. That's a good story because it's true. People never really know what goes on behind closed doors right and people go over glamorize or could over glamorize. Yeah. Hollywood right. Yeah. So that's a I like that story. Very helpful for me. And so I took off from there and I started working with this director, Tim Story, who was an up-and-coming director. He had just had a movie called Barbershop and so he was a young kid from LA, a young guy from LA and I started working with him and I was his assistant slash kind of director of development helping find new projects and so that took me out of the office out of William Morris and I got to go on location and start making movies, which was a blast.

Well, you know, it's, first of all, working for Jim Wyatt, who is like a huge powerhouse, Tim's story, everyone knows who that is. Well, both people would know. Like, how are you able to get, because for people who, you know, not working in Hollywood, those are coveted positions. Yeah.

So how did you even get those opportunities? So I, first got an interview at William Morris. Like if you apply, you put in sending your resume, when you're first graduating, you have no work experience. So they're really looking for a word you go to school, and do you have any relationships with the agency, which I didn't. But I got an interview probably because of the Yale thing.

Right. Started out in the mailroom with about 50 other trainees. And there was one thing I did that for some reason allowed me to get promoted over everybody else pretty quickly to Jim's desk which when you get when you're in the mail room you just are delivering mail and delivering packages from one office to the next and Jim's office asked me to go FedEx something for them and so I took the package went and FedExed and then all I did was Xerox the tracking code and bring that back to the office so they could track their package.

And they flipped out. They're like, no one has done this. You're promoted. You got, and so in two days, I got promoted to Jim Wyatt's desk. And it was just the simple thing of following up, I guess. Wow. But also you went also you went that extra little mile that maybe the other people, that show something about your character, about your work ethic, I think that would make sense. Yeah, and I think we look for that in all the young talent that we're hiring and stuff, is somebody that just does that little something

that separates them from the pack. And then Tim's story was a client of the agency. And so when I knew I didn't want to be an agent, I wanted to leave. I asked all the agents in the building, do you have any young clients that would be nice for me to go partner up with and go work for? And so I interviewed with a bunch of different people. And I was kind of fortunate that I got to meet Tim and at the right time and the right place, I guess. But he wasn't, was he as big at that point? No, right, he had that one movie, right?

And so everyone was kind of like, wait, you're leaving Jim White's office to go work for this entrepreneur and director? Wow. And I was like, yeah, he's awesome. And so he only had barbershop at the time. But then when I jumped on board, that's fantastic for you, directed, but then when I jumped on board, that's fantastic for

he directed, which is when I met Jessica. Oh. And he's now gone on to do a, I think I read some staff the other day that he has more franchises to his credit than any other director in the history of Hollywood or something along that like- Really? It's like him and Spielberg, I want to say. It's like crazy.

He's that level. Well, I mean yes it's just franchise movies of his that have been turned into sequels or the the third installment and so he had fantastic four he had barbershop he had I don't know I can't even remember all and that's how you met your wife that's how I met my wife in Vancouver. Yes. I'm Canadian, so that, yeah. We're in Canada, are you from? I'm from, well, have you heard of Winnipeg?

Yes. You have? Yes. I love how you say, yes, of course. It's because you'd be surprised. Most people, like, no, what's your NHL? Winnipeg Jets. Jets, yes.

Yes. Yes. Good. Yes. So I'm from, and then I lived in Toronto for like most of my adult life, or most of my like, you know, tweet, well, when I was 18, so.

Okay. But, or 17, sorry. Anyway, the point is, I'm Canadian, so Vancouver, I get Jets. Yes. So, wow. We spend much time there. In Vancouver?

Yes. I have family there. I've been there a few times, but there's a very different vibe. Like Vancouver is kinda have family there. I've been there a few times, but there's a very different vibe. Like Vancouver is kind of like the LA, you know, of Canada and Toronto is very much like New York East Coast. And I won't say I've been there, but I I should say that Toronto Montreal, like that side is much more like my thing.

Yeah, well, because my family's all there and like, yeah, but I think I think Vancouver's beautiful. It's gorgeous. Did you love it? I loved it. Everyone does. I think from LA, I guess it makes sense that I felt at home there. I love Vancouver.

It was, I lived there for about six months straight. And it was, we just had, we locked out that it was a June to December. So we got summer end of summer fall and then we didn't really have too much cold toward the end, but. Wow, cool. The Vancouver's barely even cold. I mean, for you, I mean, for me,

I grew up with like minus 40. Can you imagine? You have to like, you've got to like, plug in your car if you want to drive the next day. Can you imagine? To keep it heated? Well, not, you can't, it's like you would not like to like, you've got to like, um, plug in your car if you want to drive the next day. Can you imagine? Like to keep it heated? Well, not, you can't, like, it's like you would not like to keep it, it's not on, but if you don't plug it in, it won't start. Oh, come on.

Because it's that cold. Whoa. Yeah, it's like in the coldest places in the world. You plug in a car. But you wouldn't have to know living in LA. I mean, it's like a whole different thing. In fact, actually, when I moved to LA, you know, over time, you're blood, whoops, your blood sins, that doesn't matter.

Your blood sins, because you become like not used to that weather anymore. Okay. And so, yeah, what made you go to Yale from LA, yeah? I was really excited to try some, I didn't, none of my friends from high school were going there. I was really excited to try some, I didn't, none of my friends from high school were going there. I was really excited to try something new, try something different, meet new people,

and kind of not reinvent myself, but in high school I was a jock, I played sports, I was known as an athlete, and nobody really... I won 45. Every two of them, yeah, oh man. And they can see you now. They can see me now. It's on a 15-in plan.

Oh, exactly. We'll say it is. Okay. And nobody knew I got straight A's in high school. I just kind of booked. I just did my books, but I played sports. And so I was excited to go to a school where I could kind of rebrand myself. And I didn't play sports in college.

And so I just, I don't know, I was just excited to try something different. How was it growing up here? I mean, what was your experience? Because I think that your dad was an actor, right? So you were raised surrounded by this type of entertainment world, right? Yeah, I loved growing up here.

I think LA is incredibly diverse city. And there's a lot to offer. You have a lot of nature. You have some city. Aside from the traffic, which is progressively gotten worse and I've gotten older. But I really, I loved growing up here. My dad was an athlete first at UCLA.

He played basketball. Right, so I got to. For like a legendary coach in John Wooden. Oh, he played for John Wooden? Yeah, yeah, he played for Wooden. He is. He's my dad was Wooden's favorite or I have favorite player or he calls him the smartest player you ever coached. You see, that's a huge compliment.

They're very close and they growing up they still eat breakfast weekly, I would have breakfast with coach Wooden and my dad and him were very, very close before he passed, before he wouldn't pass. Wow. And so then he was an actor, a television actor. Tele-Street Blues, right? Tele-Street Blues. I did my homework.

You sure did, I'm impressed. Yeah, I'm sure. Thank you. Yeah. But I loved it here. I thought there was just, there was something for everyone and there was enough to keep, you know, to still make sure you were well-rounded, hopefully.

Right. And then my mom lives in France. And so she moved to France when I was six, six years old. So I split, I live with my dad here. And then I would spend vacations in France with her. So like five months a year I was over there. And so that gave me like a really cool perspective on America, like a little bit outside or looking back. You look for five months of the year in France.

In France. My homework obviously was not that good because I did not know that. Yes, growing. Yes. So from six years old till I was 13, I would spend that much time and then 13 to 18 was one month a year maybe. Something like, because of school and sports started taking over my life. Is that why you stayed in the US when you, with a split? Because normally they would go to the mom, right?

Like, it was weird. I was so young that I don't really remember how it all shook out. Like my mom would ask me, do you want to go with me? I would say yes, then my dad would ask me. And I would say yes. And so fortunately, as adults, they were able to figure out some amicable solution. And you just kind of split your time.

Wow, that makes you very worldly, though, in culture. Looking back, going through, it was really difficult. Just not having both parents there. but looking back, it was, I credit it for kind of a lot of who I am today and like, why, I, yeah, I feel very fortunate for it. No, that's amazing. And wow, so then how did you kind of go and ricochet from now, you're with Working with Tim's Story, doing all these great movies, and then kind of move past all that entertainment stuff into being like a successful

entrepreneur. Like what was the path like that? So at maybe I was like 25 years old, I've been working with Tim for a couple of years, and a good friend of mine that I grew up with named Baron Davis, who was an NBA basketball player, and he reached out to me, he's like, I need that I grew up with, named Baron Davis, who was an NBA basketball player. And he reached out to me, he's like, I need some help. I'm financing these movies, and I don't know where they are. And he just wanted some, like a buddy of his to help him out, kind of producing. And so I sat down with him when we chatted about what we would

do together, and we kind of formulated this plan that we would love to tell stories that we wereatted about what we would do together and we kind of formulated this plan that we would love to, you know, tell stories that we were passionate about, things that we grew up kind of curious about, and that, you know, there was a real opportunity for us to do something somewhat disruptive in the entertainment space. And so we partnered up. I left Tim, it was very sad, but I left Tim, and Baron and I partnered up and we started our production company. And we then started doing documentaries like Bloods and Crips made in America. The Christian is soy documentary is a legendary skater.

We. The bloods and ship was with that one like up for an Emmy. Yeah, we got shortlisted for an Academy Award. I think we got nominated for a news and doc. News and doc, yes, right? M-M-E. And it was really well received. We were in a bunch of film festivals with it.

We took it to Sundance and the LA Film Festival. And the cool was part about it. A company ended up securing the rights to it where they built curriculum around it and it's now in colleges about that because it's really the history of the bloods in the crypts and how the bloods in crypts came to be. And it's kind of like definitive piece on the history

of the bloods in crypts and Los Angeles. And so it's now being taught in curriculum in colleges and which is really exciting. No, I would check it out because I'm even very fascinated. When I moved to L.A., I knew then what a huge thing that is. It's the whole thing. And I would like to know the history and the back end

of how it all evolved. Yeah, I mean, simply, black people back then couldn't join the boy scouts. There weren't these clubs and outlets for young black kids, boys, because of racism and segregation and all these other things. And so they formed their own clubs. And that morphed into over time, what we know is the bloods and the crypts. But originally it was because there was no other structural structured outlet for youth in the inner city in LA.

And so they had to create something. Create something that they thought was a reflection of what they were looking at, not knowing that it would morph into what it has today. It was really fascinating. It was very eye-opening. And it was specifically, or particularly interesting for Baron and I, because Baron grew up in South Central,

I grew up in Westwood, and at a very young age, we kind of were made aware of kind of the difference, the value that's placed on human life, just based on where you're born, and shit, you have no control over. It's really just kind of the luck of the draw that put me in my family and him and his. And so we really wanted to like those kind of that intersection or that kind of that that was really the driving force like why we wanted to make that right in particular. And then I think it strikes a lot of cores though because I think a lot of people see that right. It's a lot of it is like luck of the draw, like where you were born versus somewhere else changes the whole trajectory of your life path, right?

And sometimes you don't get the opportunities, but you're like, oh yeah, it's not just hustle, hustle, sometimes you know, I've even given those opportunities based on such, you know, arbitrary things that are not even in your control, right? Absolutely. And it's like how fragile life is and how you're always forced to choose path A or choose path B, and not knowing that that's the path that you're going to continue in.

Exactly. And so. It's so true. Like it's sliding doors. You know, like you just do this a little bit, and then it takes you on a whole new thing, you know? No doors open, new opportunities open. I always talk about how life's a lot, like just about momentum.

And so a lot of people get stuck and I don't have the thing that I'm passionate about or I don't know what I love and I don't know what I, you know, I'm meant to do. And my advice is always like, just take that first step because you never know what opportunities. Like it will open new doors. It's just about it's like a nurse should just create some momentum. Vitamin water just dropped a new zero sugar flavor called with love get the taste of raspberry and dark chocolate for the all warm all fuzzy all self care zero self doubt you

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gift. Make each day noteworthy with POPPA. Visit POPPA.com for 10% off your first order. That's 10% off at PAPAR.com. First of all, Cash, it's very serendipitous that you say that I'm doing a TED Talk on Sunday, okay? And my whole talk is about that, about moment, the whole thing. And that, it's all about like people wait too long. You've got to just, it's all life is all momentum. Yes.

And that's how things kind of keep on going and finally, but you can't sit and ponder and deliberate. You're not? Because there's no inertia in that. Yes. Nothing's ever perfect. So don't overthink it. Because if you do, it still won't be perfect. Exactly.

And so the only way is to just put it out there, be vulnerable. And though it's 100%, that's exactly it. Like there is no such thing as perfection. And sometimes imperfection is what's perfect. Exactly. And so I'm a bit of leader is what's perfect. Exactly. You know, and so I'm a big leading. That's exciting.

Where are you that is? Atlanta. It's in Atlanta. Wow. Yeah. Congratulations. Thank you. Oh, we could talk about that later. I'm nervous, but beyond. Like, I should even be on here right now. Like, I cut the day short because I have the practice.

I'm, yeah, it's a very ink. It's exciting. It's all about like spreading, you know, teaching people a certain thing and it's a big ink, it's exciting, it's all about like spreading, you know, teaching people a certain thing and it's a big platform and it's just, but I'm nervous, I have my life. Yeah, I imagine. I mean, it's exciting, but anyway, this is about you, this is about you. Okay, so let's continue. So then, okay, now you have this, you did all these docs and then how did it go from that to well we're at

you have a sock and we have a sock and underwear company and you've had a lot of successes between that documentary and to the sock company. So I guess the end of entertainment for me was I started to feel like I was on a hamster wheel and that every I had success that's what's interesting. I did I was on a hamster wheel and that every... I had success, that's what's interesting. I did, I was lucky, but it still felt like I wasn't learning. I wasn't growing at every project that I was starting, it was like starting from scratch, and it was just, I could spend six years on a documentary

and when it comes out, nobody really cares about it. It was just like, it was difficult for me. And so, I just wasn't that motivated to continue. I started a YouTube channel called the Knock. I sold that to Vice, and it became Vice Sports. And that kind of gave me a moment where I was like, what else would I want to do? And I had always been passionate about products and building

brands and wanting to build a brand. I'd never done it, though. And so I figured, this was a good'd never done it though and so I figured like This was a good time to do it and so I reached out to Another kid I went to Crossroads with Alan Stewart and I was like hey, I want to start a sock brand at the time All men's dress socks were like really thin nylon Like shitty dress socks that like you're shoot you would like slipping your shoes all over And so I found myself always wearing like Nike dry fit running socks underneath those nylon socks.

And to make them more comfortable. And I was like, Alan, like I don't understand why we just can't make a dress sock that's also really comfortable. And he was like, I agree. And so we he's creative much like myself. And so we spent about a year coming up with brand names and brand creative and all this stuff that we would do with a brand. We didn't know how to make anything. We didn't know how to manufacture products. We didn't know how to make it.

He said, now Alan goes, I want to call. I want to use CLA with this kid David Ehrenberg. He's spent his whole career in manufacturing and sales. Why don't we reach out to him and see if he can be of any help. And so reach out to David and met with David and sure enough, the three of us then partnered up. And within a couple of months, David had said,

here's, we got a flight of this part in China. Let's go meet with these people. Let's go figure out a way. And so we had our products. And it felt like the train was moving a little bit. Well, what year was this that you were talking? This is in 2013. 2012, 2013.

OK, so that's like maybe 66 or so years ago. Yes, about seven years ago. Seven years ago. Yeah, 2012, so seven years ago. And David's other business, he worked with Target already. He was manufacturing bike helmets and sporting goods and whiffle balls for Target. And he said, I'm flying out to Minneapolis to meet with him

about the other company. Should I try to meet the sock buyer? And this is an example of kind of like, I'd rather have like a mediocre idea with great timing than like a great idea with bad timing. Because the buyer at Target gave him five minutes in the lobby. She was like in between meetings, he just had a deck. He showed her like the first two slides and she was like,

this is so great. This is exactly what I've been mandated to find. Why don't I give you a test run in 270 stores in the spring of 2000. This is 2014. And so David calls us 20 minutes later. He goes, I've never had this happen But she just gave us a test run in 270 stores and we're like oh my gosh

So now it's a huge test run which is a huge test run And so we We did it you know the cool thing about pair of thieves what one of the is that I was also really tired of raising capital I was tired of being beholden to investors. I was tired of board meetings for no reason. I was tired of needing to project what this was gonna turn into before it actually did. And so I wanted to start a business that I could self-fund,

that we could self-fund with very little capital up front. And if it works great, if it doesn't, no harm, no foul, I haven't lost a bunch of money for other people, which does not feel good. It feels terrible. I hear that. A lot of people, a lot of entrepreneurs say that, right? It's exhausting, number one, and it's like that's really one of those burnouts because you have the pressure constantly on like basically, like if you're gonna lose somebody else's millions of dollars. So you guys all sell fun.

So fun to this. We each put in $2,600. That's it. Yeah, and so we started with $2,600. And we made our first samples and we got our first order. And we... Based on what? So you guys put in 2600 each. You go and get your samples. You have this meeting with the target woman. She gives us a test order because of good timing.

The timing is very important. And now you have some momentum behind you, right? And then you're going to make a huge run. That's 270 stores. How many, how was the volume on that? So that was a big first order for a company that was self-funded. And so what you have to do is get clever.

You have to be clever. So we were able to cut favorable terms with our manufacturer. Because when you have a company like Target, like a purchase order from a company like that, you can get credit fairly easily. Because they're not going under. And so we were able to cut favorable terms with our manufacturers and our suppliers.

And then we're simply put, we're able to cut net 30 deals with our manufacturers and suppliers and net 60 deals with target or net the other way around. And net 30 with target and net 60 with our manufacturers. And so that enables us to then take the money from target to then just pay our manufacturers and so we didn't have to come out of pocket. How many pairs do they order? The first order wasn't too big because we only had 16 styles. We got end caps, 16 styles. I want to say the first order

was maybe 70 grand or 100 grand or something like that. And so it was, it was still pretty small. But that's still a big like 70 grand, 70,000 socks or 70,000 in the mound. It's like 20,000 pairs of socks. So the purchase order was like 70,000. Yeah, something like that. And then we launched in the spring of 2014. Fortunately, it did really well. And so by the fall of 2014. Fortunately, it did really well. And so by the fall of 2014,

we expanded to all 1800 stores. By 1800 targets. And this is the time when we're running the business completely remote. We have no employees, no office, no overhead, no. David was living in Santiago, Chile. Alan was living in Portland, Oregon, and I was in Los Angeles.

And so we would fly to Minneapolis pretend we were this well-oiled machine. Like, let's give that to our head of development and let's give that to our lead designer. And it was just three of us doing everything. So how were you selling all these socks? What was the marketing behind it? Like, how did you get the word out?

All social. So we didn't have marketing budgets, we didn't have any, did you just go up a little bit? I did, sorry. Do you want to go and match me here? Yeah. Yeah, good. I'm at point one.

Inclined. Oh, that's the end. No, no, no, go to this speed. I'm at like a two inclined or a one six. All right, I'm at 1A. At what, inclined? I've gone 0.78 of a mile. 7-8 of a mile. How do you say it? Me too. 0.79. But then your speed is at 1.6 or 1.8. Okay. Now I'm not one. Okay. Okay. So now you just, now I was

going to say, what was I saying? Oh yeah, so your mark was also a social media. You said, so what did you post and get to Jessica post a lot and you're too frank, did you get a lot of your friends who have a lot of big following supposed? And we started gifting product out to various influencers and helping they would post just the whole thing that everyone does. So what are your thoughts on that?

Like how could companies literally, like you student yourself, right? Like you can actually like legitimately carry a business based on the marketing of the power of social media. You know, I think that we benefited a lot from, and we continue to, the foot traffic in a target store is the traffic that we don't have to pay for, is there are, you know, people that we're not pushing that traffic into target. And so the amount of eyeballs that go

under your product inside of a store like that are substantial. Is it advertising budgets you have to put in place on the, on not social media, but like in mainstream advertising? It's a good thing. TV and stuff. Yeah, for, like, for target to make a deal with you guys

or who puts the money in to, I guess, promote the products in there, right? Because these big stores are such giants that they can also like, they can crush you if you don't sell there, right? Because these big stores are such giants that they can also like, they can crush you if you don't sell product, right? Because they can return it. Yes. Yes.

So how are they like, how do you... We got lucky. Pure, pure, like there's no way. There's no way around it. No way around it. We got totally lucky that our south-throughs were really good. And they worked really well. And so we weren't have to handle discounts and buybacks and margin guarantees and all the

stuff that can bite you in the ass at the end of the day. We got fortunate that our sell-throughs were super strong. And we were really going after white space on their floor bat, meaning we identified there were no other brand selling product like ours in their stores. And so we and their customers wanted it. Right. So the competition was like very limited in that space. Yes.

And the cuss. And also it's a very nice product. Thank you. I mean, it was and they're soft. More from our guest, but first a few words from our sponsor. So the mobile app game Best Fiends has got me hook, line, and sinker. It has become my favorite go-to thing to do when I have a few minutes to spare, or of course just like waiting at the doctor's office. Instead of

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about this section and you can start your free trial today. So we sit at an elevated price point inside of their stores. They look at us as kind of the premium offering. And so we care a lot about the quality. It's still affordable, but we care a lot about the quality. And we care a lot about the design. We weren't going after kind of novelty, putting cat kittens on or like m stashes on this or unicorns.

We were looking at fashion and we were trying to create designer socks and it resonated with that audience. And so in a short amount of time, we've gone from making 16 socks per season to hundreds. Our presence now is pretty substantial. We have 12 feet in all 1800 stores. 12 feet of shelf space. And we continue to grow, which is not awesome.

It's amazing. It's awesome. It's not so not going. So you're not just in target, though. You're in a bunch of stores. Yes. So the goal was always to, after getting off the ground with target, we wanted to elevate the brand and create more value for that customer, but also elevate the brand.

And so using our website, pairofthieves.com, and then starting to work with like urban outfitters and anthropology and PACSUN and opening ceremony was one of our second, it was the second retailer, which was, we only did one program with them, but it was there like a really influential boutique in fashion space. And so opening ceremony, let us go into their stores, which was awesome, Selfridges in the UK.

We've been working with for four or five years. We have about 30 different retailers that we work with with pair of thieves. Nordstroms was always kind of like our holy grail. We have about 30 different retailers that we work with with pair of thieves. Nordstroms was always kind of like our holy grail. That was always like we want to figure out a way to get into Nordstroms. We can get Nordstroms, that would be so awesome. A lot of brands say that.

You know they have great customer relations and they have a really clean aesthetic and they just get it. And so working with them is kind of a stamp of approval. It's like whole food for food, I guess, right? Totally. Yeah, absolutely. Yeah. And we got, and which is exciting, we just launched this month, Thieves Gold with Nordstrom.

So it just went into stores like in century city and the Grove and everything, which is, thank you so much. They told us no for like two years, and we just, we always were like, I think we heard a soft yes. And so we stayed at it, stayed at it, and we were, it finally paid off. That's one thing I was starting a business.

You have to have thick skin, because you hear no more than, even though the luck of how we started pair of thieves, we've heard no more than we've heard yes along the way, but you just got a role with it. And if you're really, if you're if you're steadfast and if you're determined to make something happen, you can find a way to make it happen. You just have to get creative.

A good example is our blackout whiteout actually. So that's a multipack of white socks, multipack of black socks that we sell. These, oh yeah, I don't have them over here, but those are nice. They're great. And so it's just multipacts of white and black socks. We first pitched that program to target. They said, no, you're a fashion brand. We don't need more white socks. They have a ton of them.

And we knew that that's where all, most of the sales are in solids. Most of the sales are in bases. They're everyday kind of. Every day, things. And so we looked at the landscape and we were like, we have to make it cool. And we have to figure out a way. So instead of just, we call it blackout white out, we attach to give back components. So for every pack we sell, we donate three pairs of socks. The homeless, like bombists, we love what they're doing. We're champions of the give back movement.

And so that's a big one right now. I feel like a lot of brands are doing that. It's necessary. It is necessary. Mm-hmm. I've done a lot of charity and nonprofit and fundraising for that is a nightmare. You're always raising money to support your cause.

If you can create for profit business models that also help, that is the only way to build sustainability. Oh my gosh, again, I started a breast cancer charity called Babes for Boobs. And it's the bane of my existence. I hate to say it. Because I start, it's a very, it's hard to raise money

and to get people to do that stuff. So this is exactly, maybe you can make a thought that gives us, you know, that donates to breast cancer. What? I like it. Babes for boobs. Yeah, babes for boobs. And I auction off eligible men and all the money we raise, me and my best friend started it just for fun, and to give back and all the money we raise, we give to breast cancer.

Wow. What is auctioning off eligible men? So like if you weren't married to Jessica, I would be like, curanging you to be part of my auction because you're perfect for it. Like we look for people who are eligible, successful, attractive, nice, smart, all that. And then we auction them off for dinner dates, but it's more for fun. Like no, it's ever expecting you to like, you know,

whatever. And most people even go in the dates, to be honest. Okay. And we get like $10,000 a date, $5,000, depending on who it is. And then all that money, we just give away to breast cancer. God. Yeah. And we do an event every year and this one's coming up December 5th. Got it. Well, they don't actually do anything. Why do they have to be eligible?

Well, they don't really, but that's a whole other story. You know, like if you, you know, like they, they don't, I shouldn't say some of them go out, but no one's expecting barrage proposals. It's more for like, it's more to have fun. It's more for like a different spin than just going for a run walk. Yeah. And that was why I did it.

But so, yeah. It's for a good cause. It's for a good cause, exactly, exactly. But what we were saying about now back to your pair of thieves. So, how many more streams? Like how many New York streams? How many went in there? Like how many stores did they take?

We're launching it with 30 stores. So we're just doing a test with them. So it's really important that we do well. Yeah. Oh, okay. So we're just in 30 stores to start. But they've been amazing partners thus far. We're doing some really cool stuff with them and their sales teams, their floor salesmen,

and women, and we'll see. Because we're only in 30 stores, because it's a small test, there's not a whole lot we can do on our end out, but we're doing our best. And fortunately, the team has grown considerably since it's just the three of us when we started here. And so how many employees do you have now? Now we have 35 employees or 40 employees with maybe 10 more getting on board in the next six months or so.

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you know, a photocopy that, or the page with that gym, why it? And then Tim, you had success there, then you had your documentaries, you had the vice sports. I mean, like there is like, there's a through line. And, and the through line is you, right? I appreciate that. No, well, it's the truth.

So what, what are those things about you besides like attention to detail with that photocopy thing that you think makes you like makes you a success? I don't know. I will say that you know and everything that I do I look for teammates, I look to surround myself with people with skill sets that complement mine. I'm really honest about what I'm not good at. I'm more humble and I'm honest about what I am good at. And so I make sure that I'm part, you know, I've had bad partnerships where we both do the same thing. And if you're both doing the same thing, you both want to, you know, you're, I recognize that I'm, that I'm not the complete pie there. And so I needed business partners

that brought different skill sets to the table. And I think in my successful partnerships, those are the relationships that I've had, complimentary skill sets. You see. Yeah, no, I think that's a big one. I think when you have two people doing the same thing or same strengths, it's an imbalance.

And a lot of times it works out because we become friends and we're friends because we like to, or that we have similar personalities and we like doing the same thing. And talking turns into an idea that turns into a company and you look up and you're like, shit, like we're missing somebody that understands operations. We're missing someone who understands finances. We're missing someone who understands finances.

We're missing someone understands marketing, whatever it is. And so what I've tried to do is get ahead of that a bit and kind of identify my weaknesses and look for people that have those strengths. So what are your strengths then and what are your weaknesses? So my strengths are like vision, ideas, creative content, some marketing, and then sales. It would be kind of, and then company culture and stuff like that, but externally those are them. And so with David, who's one of my partners, we overlap on sales, but he handles operations and finance, and then we overlap on sales, but he handles operations and finance,

and then we overlap on business like BizDev. Allen is decent at finance, so him and David overlap a little bit on finance, and then Allen is real, he's a designer, and so he's great at designing and website and understands coding, and so he understands the whole D to C world and marketing. He comes from an agency background.

And so Alan and I overlap a tiny bit on creative and marketing. But there was so between the three of us, we cover kind of all of the basic things that you would need in order to start an apparel company. Right. And then besides the apparel company with Vice Sports, and what were you doing in there? So there, I partnered up with two amazing guys

or dear friends of mine, John Hirsch and Ron Yassin. They produced the Espees, and they have made some beautiful films along the way. They've created a lot of stuff. And so Ron is a great director, super creative. Him and I could overlap on the creative, but he was more the director. I was a packaging producer, meaning I could take an idea

and then bring in the talent that we need to go make it happen, but I wasn't a line producer. I was a physical producer, which is what Hersch, John Hersch, could do. He was the one who knew how to manage the budget. He knew all the vendor relationships. He knew all of the union stuff. Like he could handle a lot of the back office support,

as well as the on the ground production. And so the three of us together were able to then create a network that we sold device. But it sounds to me that you're really good at picking really strong teams to point them together well, right? Like you have like an eye for that. Like okay, you know you're good at this and that you're getting a really strong team to be able to execute really well. Yeah. Yeah. I was over complicated. Like I try to keep things simple and I try to win even in making socks,

it's amazing how complicated things can get. And so you always have to take a step back and remind yourself, like, what was our objective again? And kind of, don't get too, I try not to get caught too much in the weeds, because I work better when I'm a little bit clear-minded. Yeah, no, someone said to me one time, who's another guest came on,

and he said that his whole thing is like the 5% rule. He focuses solely on the 5%, he knows what he's good at, and that's basically the 5% and he spends his time on, and he delegates everything else. Yes. And the truth is, that's how, you know, you can be really successful that way,

because you can get really, and I do this too, get cut up in the weeds very easily, and the next thing you know, like days, really successful that way because you can get really and I do this too get cut up in the weeds Very easily and then next thing you know like days weeks months go by and you see no progress None right it's very easy to do that so it drives me nuts So I let me know right so it's really important to know where you're good at and like stay in your lane You know way, you know, and I've always pushed my, I don't like feeling like I'm treading water. I never like feeling like I'm running in my place. And so when I, yeah, except on a treadmill,

but it upswiting me, I don't look like that. I know you're not actually, you're just glistening. Oh, yeah. Thank you. You're welcome. So whenever I've hit those loals or I feel like I look up in six months and I feel like I'm in the same exact spot that I was in mentally emotionally kind of I Try to find a way to shake it up like I try to find something that will help propel me forward back to the momentum

Yeah, it's all the momentum and I feel you on that so even with like honest when it starting, you were kind of involved at the beginning, right? Yeah, when Jessica was pregnant with our first child, this is our honor's 11 now, so this is 12, over 12 years ago. I mean, years have been married. We've been married 12 years, so we got married right before honor was born. We've been together 15 years. Wow. And so... You're a kid, you're not kids, but you're young, very young. We were so...

Oh, man. Yeah. look at your wedding photos. I know. Congrats. I know. She was pregnant. And I knew nothing about chemicals and products I didn't know much about what she, but in bed, she was always talking to me about the world

that she wants to create for our daughter and in our house. And that she's having such a hard time finding cleaning products and diapers. And she was really buying stuff from Europe and all these different brands to kind of make it. And she was like, there's a need here to do the same thing. I didn't understand it, but I knew she was passionate about it. And so we would talk and kept talking. And eventually it just was like, well, let's put together a business plan I knew she was passionate about it and so we would talk and kept talking and eventually it just was like, well let's put together a business plan that kind of articulates what

we're just talking about in bed. So I helped her work on that and then similar to the way I approach business is what I conveyed to her which is you need a partner. You need someone who knows how to do this that can help you kind of execute your vision and a dear friend of ours, a guy named Brian Lee, who was a really successful. The dazzled was his too, isn't it? A shoe dazzle.

A shoe dazzle and legal zoom. He's like a monster that guy. He's amazing. Amazing. He was, I was friendly with him. We would get together and brainstorm and kick ideas around. And so I was like, we need to bring this to Brian and see if he would jump on board.

I rented an office next door to shoot Asill. So he could, on his brakes, walk down to my office and hang out. And slowly but surely, we were able to convince him to jump on board and partner up with us and go do it. And so, they first started working out of my office and I'll never forget that. So I had this beautiful office big and I had no need for the downstairs. I just put ping pong tables down there. It was like this next thing you know, honest is moved in. I go away for like a week for something

and I come back. Jessica's moved into my office, Brian's moved into my, like my desk was gone. I got kicked out of my own office in like three months because they scaled very quickly. That's amazing. But yeah, super proud. Honest is such, and it was interesting,

like right around the time that we were launching that or she was launching that. Like, I started reading all these announcements in the paper, like, I think it was like co-cogrees to take Fameldehyde out of power aid, or, and so you're starting to see all of these consumer products and brand, the companies removing these really harsh chemicals out of, and you're like, I didn't even know from all the hype it was in power. I know, it was not crazy.

And so, I think the world was kind of waking up at the same time, and so honest, was really fortunate to kind of want back to time. Timing, yeah, I was gonna say. To be able to ride that wave of, you know. It's amazing, though, timing, but you're luck in timing, but you sound like you, yeah, I was gonna say. To be able to ride that wave of, you know. It's amazing, though, timing. But you're luck in timing, but you sound like you're very,

I mean, you should have, this is a whole other business for you. I think you should start a consulting firm. Where you just connect people who you think are like good matches to like build businesses. Because you're very good at it. I'm pretty sure.

I'm pretty sure. You seem to have like home runs all the time. Knock up. No, I want good thieves to be able to. I know, no, but I'm telling you, you seem to have like home runs all the time. I want her thieves to be able to. I know, but I'm saying like, well listen, I don't know how you guys are doing financially, but I'm saying you at least are you're everywhere. You're all over Nordstroms and Target and 30 other stores. And it's really healthy.

It's really healthy. Exactly. And I don't think it just happens by accident. I think that there is something to say about the people behind it putting certain things effort into it. So what are your habits every day? What do you do every day besides not work out? I'll know.

I'm getting better. I'm getting better at that. But I'm really enjoying this treadmill. This is, by the way, a wood way. It's amazing. I would recommend you. Is it the one that you don't need? No, this is the one that you, this is what the action

is called a forefront. So this one, it does both. So it's actually a treadmill that you can just walk on properly like this. But the shock absorption by the slides is very different than any other treadmill. And then you can also, there's a mode here where you can just like, you know,

basically, they do a lot of resistance. I feel like a commercial. Like the parachute, like resistance? Kind of like where you can, if you want to put it on like dynamic breaking mode here, you would basically use your own body weight for resistance to like push yourself off. Yeah. That's what she was talking about. Yeah, this is like a crazy machine.

Well, look at that. I hope they gave it to you. Yeah, well, they definitely, I didn't pay for this one, thankfully, but I did pay for another one in my gym. Oh, good. This is like my favorite treadmill. Like the whole brand. So I keep on getting sidetracked with you.

No, it's all right. OK, what was I saying? Oh, yeah, so wait, you don't work out, but you start. My other rituals. So, with the kids, so we have three kids. We have an 11-year-old daughter named honor. We have an eight-year-old daughter named Haven, and then a one and a half-year-old named Hayes.

These are great names. Who's thinking of these names? Not us. Really? Who's thinking of these names? When she was pregnant with our first child, Jessica's manager at the time had two boys and him and his wife. We were really good friends with and they said if we were having any more kids you know a name that we always love for a girl was honor and we were like oh my gosh we love that name. And so we named our first child honor

and then when Jessica was pregnant with our second child, girl who worked with me that I grew up with, she came to the office one day and she goes, my sister just gave me the name for your second kid. And I was like, really what did they say? She said, haven. And I was like, oh my gosh, I love haven. That's like the-

The great name too. And Yale's a new haven. There was like so many connections to it. And I just loved the name. And so when Jessica was pregnant with a third, we had these two age names. And we were like, damn, like we didn't do that intentionally. But now, like, we have a third. So we asked our girls, like, should we name the little boy with an

age name, or can we come up with something different. They said he'll feel left out if he doesn't have an H name. So we tried our hardest to find something that we were having with it. We actually named him something different on the birth certificate at first, like hawking or something.

And I was like, I really don't like that name. And so I had to like chase down the nurse in the hospital. Oh, like really? Yeah, can we change the name please? Really? Yeah, I wasn't sure. I'd never changed the name on a burst of the name.

Were they able to do that? Yeah, they did. Because we hadn't left the hospital. Oh, okay. So if you would have walked out, they wouldn't have been able to. I don't know. I don't know.

But it was like nervous. I was like, I hope I didn't just name him Hawking. That's hilarious. That's hilarious. Not a good name. As a small business owner, you know that unexpected costs can pop up at any time, but the traditional loan process is too slow. That's why you need Zinch, the direct lender that can fund up to $250,000 in less than two days.

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Oh, man, you tell me I have no clue. Oh my gosh. Never having a fourth child. OK, well, I don't know. Every time I turn around, you guys are having another baby. Yeah, I don't know. No more. Okay, well I don't know. Every time I turn around, you guys are having another baby. Yeah, I don't know. No more.

No more. I don't think so. I think we're done. I mean, I love kids. The pregnancy, it's hard to be pregnant. I can't even like, I couldn't imagine it. It's also when you're, it's hard to be pregnant for sure. Then you pile on being a working mom and then all the other things.

I can't imagine how, well, and she seems to have it all together Jessica. She seems like she's like doing well at work, she's doing well as a mom. She has all the other things and so Larry things. I mean, she looks like she's doing just fine. Yeah, that still takes a village of her. Yeah, and she's not a huge fan of being pregnant

for 10 months. I'm not at awful. By the way, it's awful. It's tough. I don't know how people say, I love pregnancy. Honestly, I don't get it, but you know, made it easier. Exactly, more power to them.

So, okay, your habits, no exercise. Who do you eat? I eat pretty healthy. Do you have a diet that you're following? I do love subbre so breakfast with my kids. Okay. So I'm big breakfast guy. So let's start from the beginning. Wake up around six between six thirty and seven. Okay. Yeah six thirty probably. Breakfast with the kids for school. And on the weekends I cook like we do breakfast as well. I

love cooking breakfast for them. That's like our quiet time and we have a blast. So breakfast is a ritual watching sports on my couch. That's a good habit and it's also an honest habit and any guy who says they don't do that, I believe them. No, I need it. I like me time and some quiet time. So that reading, I love to read. I got into fiction like not too long ago. I always wear a nonfiction my whole life. I was going to say, what book are you reading right now? What's your favorite book of recent times? It's an old book, but because I just discovered fiction more, it's the glass castle and the light, yeah, and then like the light between two oceans I loved. All those fictions. Yeah, story fiction, which I was totally okay with. I got into a podcast,

I've started to get into in the last year as well, but I wouldn't say that's a habit. What is? That's a habit. Okay. I mean, how often are you listening to podcasts? And now that this is your favorite podcast, I absolutely. I own my drive into work, my drive home, and then to put me to go to sleep at night. I like to listen to podcasts. Oh, which ones are you listening to?

That I like to listen like murder stuff, like true crime. Yeah, so popular right now. Like puts me to sleep, so. That's a true crime, but you just leave. Yeah, just always like why do you like listening to murder to go to bed? I don't know, just makes me so happy that it's like not me.

It's not you. Like that, I'm like that. I'm just like, I'm just so happy. That makes perfect sense. But by the way, also the voices on those podcasts are so like menaling colleague. Yeah. Like it can put you to sleep.

That's what I found. I was listening to one of them. I was playing my eyelash, she's done. And I'm like 10 minutes, like five minutes, I was out because the boy came in, the guy stowed a chest 47 times. And it's like, I'm like, it's like a lower body. Right? It's like a lower body.

I hope they have those voices. It sounds like they're just like taking a walk in the park as they're like brutally getting raped and murdered. It's so crazy. And so that's our habit. Okay, what's another one? Showers. I love sh- I thought it'd take a shower in the morning. I had two showers a day. Two showers a day. Two showers a day. You're clean. Do you use honors products? Yeah. You do.

Definitely. I mean, I would assume you would. Yes, I do. I, like, all the body wash, all the lotions, like all the face lotions, face wash. You know what you should have done? I know you brought me so many of these pair of thieves, which I love, but my kids, I always use honors products on my kids. You could have brought me so many of these pair of thieves, which I love, but my kids, I always use

honors products on my kids. You could have brought me a box of that. I will. I wouldn't Jessica does this. Oh yes, good. You're gonna get your wife to do this. That's, it's showing me the honors stuff. Okay, well listen.

And honors beauty. And yes, I'd love to try it. Yes, what was the foundation? Was it foundation? There was something. All right, so you're promised me I'm going to get Jessica on next. And also, I'd love to have that leap built, Brian Lee.

Yeah, Brian Lee. It's kind of like quiet though, so you got to like, that's OK. No, I'm saying like you got to like find him. I've got to find that spot that like gets him going. All right, so exercise food. So you're not doing any crazy dieting, like the intermittent, the keto,

the atkins, the Mediterranean, that you're just eating like a f**k. No, I healthy, I just eat all of you, like a salad at lunch. And then, you know, salad and steak or protein and a salad for dinner. Right. And that's the way I was,

like I've always been able to keep like relatively like the same figure underneath the clothes is because you look great. You're just eating, like portion control and just eating healthy and just not. 80% of it's eating. Yeah. The exercise is, you know, 20% if that maybe even less.

So that's basically all the habits. Do you want to meditate? Do you? No. Okay. What's your favorite sport? Reading. Sometimes count my breaths to calm myself down.

Okay. Do you do breath work? Yeah. Golf is my favorite sport now because I'm old. Okay. Growing up I love soccer and basketball. Okay. And then reading to my kids at night is another, I guess, thing that we do regularly.

Yeah, that's, I don't really, my life's like about breaking patterns I drive. Yeah, so it's not very ritualistic. Not too ritualistic. Because you said earlier, once you get too comfortable, that's when you want to shake things up. I do, you know, I like to. That makes sense. And what's the last kind of nonfiction book that you read?

What are some of your habits that teach me? Oh, wow. OK. You know this is a podcast about you, but I'm more than happy to. I have the same breakfast every day. OK. And every single day.

Every single day. For how many? For 20, I'm like Steve Jobs. Okay. Because I like to have as many things on autopilot as possible. Okay. So I need to think about when I'm eating all the time, it takes up too much brain power to be like,

okay, what am I going to have today? Because I love food. I'm like a person that actually likes to eat. I want someone that's like, oh, yeah, I forgot to eat. I've never forgot in my whole life to eat a meal. Okay, not happening. I've never forgot, oh, yeah, I didn't have lunch today. Because I'm thinking at like seven in the morning

when I'm going to have for lunch. So if I don't think about breakfast, I just know what I'm having. Okay, which is what? Which is eggs, cheese, and I have peppermint tea and I have cold brew coffee Got it got it. Okay, and then oh, what a great fruit. Okay, and a great fruit and then And then my other one is I exercise. I think that's a major one for like cognitive fun I don't do it for physical like at this point. I don't care like I'm not trying to get like a 10 pack

But I am trying to like make sure that I'm as trying to get a 10 pack, but I am trying to make sure that I'm as clear and focused and as alert as possible. If I don't exercise, then it doesn't happen. That's one. So once you start doing your stuff again, you'll see, if you just kind of get past that hump of like, oh, fuck, I don't want to do this. And you start getting in the groove, you're really going to like it. Be fire. I think so.

And you're working out now that you started, how many times a week are you going to do it? Three. I started it three, because it's an amount that I can hit. You can hit, yeah. And I won't always feel bad that I missed it. And so three days a week I'm doing. And then I'll ramp up to five pretty quickly,

but to start hitting three, and I wanna find some success there. And then I'll see. You're gonna be a superstar. You're gonna be like, you're gonna be like probably like teaching a course pretty soon with that. That's not your personality.

It's like, okay, I can get this. I'll get someone's gonna run it, and I'll get someone to do that. And it'll be like perfect. Well, it was a delight having you. I know you got to wrap up, you have an appointment, you got to wrap, go to. But this was really fun, you were a great guest

and we learned a lot of stuff. And for people who are listening, where can they pick, well, pair of thieves, they can pick them up a target. Parathyves, you can find a target and you can find on pair of thieves.com and then our new elevated assortment is called thieves gold and you can find that at Nordstrom or you can find that at thieves.gold. Perfect and how do we find you?

You can find the thing I'm most active on, I should say. Are you even active on it though? I'm not too active, but I post my... Once in a while. But that's not really, yeah. No. Okay. But I enjoy it. And I, you know, so Instagram is at cash underscore Warren.

That's where I got to screw it. That underscore, underscore, well, thank you. And I hope to see you again. And I I hope to like I best of luck with the new line Thank you, and thank you so much for having me here. I loved having you walk 1.7 six miles Check how many calories press that white button The white one how many calories did you burn 167 good? calories, did you burn? 167. Good.

That's 190. But that's not much more. And so you just burned another, you know, that you wouldn't normally done. Like a glass of water. Like, yeah, well, basically, that's like way more than a glass of water. But this is something like, unless, if we just sat down,

you wouldn't. Done anything. Right. It's smart. I'm surprised that I'm not out of, you'll hear all my heavy breathing now. You're not even out of breath. And you're not even sweating.

It's like in a very mild pace. Next time, we're gonna do intervals. Okay, we're gonna, you don't know an interval. Oh, like running and then stop. Yeah. And we're gonna do on a dynamic mode. Okay. So I'm all about hit training, but we'll tell you that later.

OK. I'm excited. When is the next time? We'll figure that out. OK, we'll figure that out. You're going to come on again, for sure. But I'm holding you to that. I'm holding you to that.

Habits and hustle, time to get it rolling. You stay up on the grind. Don't stop. Keep it going. Habits and hustle from nothing in the sum. All out, a host of biogen, a fuck going. Visionaries, tune in. You can get to know. We inspire you. This is your moment. This episode is brought to you by the Yap Media Podcast Network.

I'm Hala Taha, CEO of the award-winning digital media empire, YAP Media, and host of YAP Young & Profiting Podcast, a number one entrepreneurship and self-improvement podcast where you can listen, learn, and profit. On Young & Profiting Podcast, I interview the brightest minds in the world, and I turn their wisdom into actionable advice that you can use in your daily life. Each week, we dive into a new topic like the Art of Side Hustles, how to level up your influence and persuasion and goal setting. I interview A-List guests on Young & Profiting. I've got the best guests. Like the world's number one negotiation expert, Chris Voss, Shark Damon John,

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