Habits and Hustle - Episode 491: Jay "Jeezy" Jenkins: The $4M Bet That Built an Empire + His 7-Question Mentor Method
Episode Date: October 7, 2025From cutting lawns for $5-$10 each to building a business empire worth millions, Jay Jenkins has never played it safe. In this episode of Habits and Hustle, I sit down with the artist better known as ...Young Jeezy for a raw conversation about betting everything on yourself. We discuss why he spent $4 million of his own money before getting signed, and the unconventional way he built relationships with mentors like Tony Robbins and Robert Greene. We also dive into his transition from music mogul to business empire builder, his upcoming Vegas residency with a 101-piece orchestra, and why he believes pain is a prerequisite for leadership. Young Jeezy is a Grammy-nominated rapper, entrepreneur, and New York Times bestselling author. He's built million-dollar businesses including Avion Tequila, launched his own energy drink Edge, and is known for his mentorship programs and philanthropic work through his Street Dreams Foundation. What We Discuss: (03:00) From lawn mowing to watermelon entrepreneur: His first business ventures (07:00) Why he spent $4 million of his own money before getting a record deal (14:00) His secret "board of directors" including Tony Robbins, Robert Greene, and TD Jakes (20:00) The seven-question strategy that gets him face time with billionaires (27:00) Building and selling Avion Tequila: The $100M+ exit strategy (35:00) Why he gave away half a million mixtapes for free (46:00) Mental health, self-development, and finding peace after chaos (51:00) The Vegas residency with 101-piece orchestra that's making history (54:00) Why Tony Robbins doubles his charity donations every year ...and more! Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Jay “Jeezy” Jenkins: Instagram: @jeezy
Transcript
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Hi, guys. It's Tony Robbins. You're listening to Habits and Hustle. Crush it.
All right, you guys. Today we have a special guest on the show. He goes by GZ, right? Young GZ. Right? That's what my husband told me. Right? And first of all, thanks for coming on the show. We're going to talk about all your business ventures, your new biggest project in Vegas. So thank you for being on the show. Thank you for having me.
Of course. We do this thing on the podcast. We take healthy performance shots. They're called Magic Mind.
and they're like kind of to keep you like focused and they're it's all healthy stuff so it's like
ashwagon are you into health at all yes for sure okay do you exercise are you a big workout person okay
so then you'd like these so they're basically we just like shake them we like do a quick cheers
and then we're off to the races so it's just a bunch of like healthy ingredients to keep you like
on point you're gonna you're gonna know in two seconds it tastes good it's actually really good
it is good it is good right yeah it's good and now you're gonna be
super alert and super focus for the rest of the show.
Let's do it.
All right.
So I wanted to ask you, where did you even get the name GZ from?
Well, growing up, there was an era where a New Orleans rap syndicate that was called Cash Money
was taking over the world.
And it was like where Little Wayne came from and all these guys.
And they had these nicknames like BG and Jizzle and all that stuff.
And around that time, I was becoming a hot boy because I was actually like hustling and
getting my first entrepreneur job on.
And the people in my neighborhood used to call me Jeasy because of my voice.
Like, my name is Jay.
Right.
They call me Jeezie because that was like my hood slang name.
And it just kind of fit when I started to do music because it's like, well, what do they call you?
I'm like Jeasy.
And I just, and at the time, people were putting young on their rap names.
Right, right, right.
So I put Young Jeezy together.
And that's how I came up with Young Jeezy.
I love that.
Okay.
What, like, you are, you're kind of known for being very entrepreneurship.
Right? So you kind of have, you have the music side to you and you have like the business side.
Can you talk about like, what was your first entrepreneurial endeavor that you ever did?
I think I had one job before where I actually worked with my uncle.
I had a job at McDonald's for like five hours. They put me on the fries and I was out of there.
Really? Yeah, no, I'm serious.
How old were you?
Maybe about 14, 15.
And you just hated it.
I mean, it just because I understood right then and there, I could.
work for anyone right that wasn't who i was and no disrespect to nobody that does i just understood
what i was trying to do my first entrepreneurial job was um cutting lawns in a neighborhood
had a lawnmower that i bought spent about twenty dollars for it yeah my uncle helped me fix it up
and i would take me and my little crew used to go around cut people's yards for five dollars
ten dollars stuff like that it's like my first thing when i had money then if you know anything
about the South and Georgia,
watermelons are a big thing.
So I would go out and get these trucks with my uncles
and we would throw watermelons.
So you would go out in the field
and you'd pick watermelons
and you'd throw them, throw them,
throw them back until they end up on the truck
and then you just keep that going.
Then you go on the side of the road
and you would sell the watermelons.
How much did you sell them for?
I make like $20 a day.
Really?
Yeah.
Okay, so how many would you sell for $20?
Well, I would make $20.
Right, so how much would you sell
to make the $20?
I mean, we'd pick, you know, maybe,
100 watermelons a day.
That's a lot of watermelons.
Yeah.
And then you might not sell them all, but you might sell some here at this place.
Some here, there.
When you get done, they would just pay everybody.
But the reason why I say entrepreneur, because it was my uncle's company.
Yeah.
So to speak, I don't even think he probably had a tax ID, but that's how it was getting paid in cash.
And that was like my first thing.
And then coming up, the first entrepreneurs I really knew were musicians and then the local hustlers in my neighborhood.
So hustling was like a, it was like a family thing, meaning like it just, the environment I was in, it was natural to hustle.
And so I kind of got into that early on, like my aunties hustles, my uncle's hustle.
Like, it was just like a thing.
Right.
And I just got into it and I was good at it.
So once I picked that up, I was off to the entrepreneurial race.
Like, I just understood like, okay, this is the way.
I'm not going to stick with it, but I just need to use this to get to the next place, which was music.
But I was hustling pretty much all my teenage years.
Right.
And just kind of carried through.
Yeah.
Right.
Because you don't even know any different because that's how you always were.
Yeah, but I mean, it was like a thing.
Yeah.
You know, you've grown up in this small town.
You know, you know all the police people.
They know your aunties, your uncles.
So you're a good kid, but they just know that you're hustling.
So you're not out here causing any trouble.
So I kind of, you know, hustled on my auntie's front porch.
So that's where the song came from, how the rest of the yams in my auntie's house
because that was like a true.
My auntie was my hustling partner.
I love that.
I used to get the money.
She used to put it up for me, put it on.
her braw put in her up under her mattress or whatever and she used to do these car games like
on the weekends and all the people that came to the car games they were pretty much my clients so i had
this tight ecosystem of people that i really trusted they were like you know let me use their
car because i was given this or they was come like you know and you know come over house and hang out
all weekend but you know they would spend a couple hundred dollars with me and i was just like learning
how to like make this um ecosystem so that was like my first company i would say i built
Like, it was a very lucrative company for me to be that age.
And you were, like, really young at that way.
Yeah, I was like 14, 15.
Yeah.
And then wait, so, like, for the, even for the music stuff, like, that's like a hard business.
I mean, I used to, I don't know, you probably don't know this, but I used to be in the music world.
I used to run marketing for BMG music a long time ago, many years ago before I got into all these other things.
But, and I know how hard it is to get signed to labels, to stay on a label, to get, you know, to the whole music world is, and it's
different even today. Back then, it's even more difficult, in my opinion, in some ways. How did you
kind of go from, you know, doing what you're doing then to getting signed and who signed
you? Like, can you kind of give me the origin and like the evolution of how you even, because
it is the most people who know, no, but people who don't know, don't know. It's a very
difficult business. Well, the first thing is, like, music was my, like, it was my, like,
my escape. I got listening music every morning before school, every day I got out of
of school, like, literally all day. But I learned from the music. So I just actually, it was
like a course, it was like a college course. Like, I just listened to music to learn. It wasn't
the same rate, same way I listen to podcasts today. I literally listen to four, five, six different
podcasts throughout the day. Right, just to kind of get information, just to kind of learn things.
I'm just fun. I just have to get it. You know what I mean? It fulfills me. And I used to listen
to music, but I almost immediately understood that I was learning because I would get into
situation, would be like, hold on, what the Tupac say?
Okay. And I would apply it, and it was working. And I was
learning that a lot of people that were around,
they were kind of stuck, you know, just
on the hamster wheel of just what was going on.
But they wasn't thinking outside the box because
they was just hearing the music and not
visualizing what came with it. I was like, oh, you can,
you know, and that's how I was applying it to my day.
So music was very important to me. And
And when I was doing what I was doing, hustling, I just, you know, I saw a lot of things
happen to a lot of good people.
And I was just like, okay, I can't get stuck in this because I see that there's really
no win in it.
And the thing that I was able to do was, I was able to use my street, you know, street smarts.
Yeah.
And just my Savoy affair to convince older people that I knew these other people,
that I can go get them something too
and we can work this out.
So that was like my M.O.
I would be around all the older guys
and I would get their money
and be like, give me two, three days.
I'll be back.
I'm going out of town.
But literally I already had what they was looking for.
I just went on my grandmother's house
and watched TV and played video game.
And that was my M.O.
So I built up a level of trust.
And all this is by listening to music
because I was learning through the codes.
So as it went on
and I started to get into like these situations
where they were life or death and, you know, freedom of, you know, jail.
And I was just like, okay, this is not going to work.
I got to figure out of this.
And around that time is when the cash monies and the no limits
and all this stuff was taking off.
And I was like, well, maybe I could do that.
So I immediately went out and bought studio equipment,
when it starts signed people in the neighborhood
and tried to put them, you know, in position to be rap superstar
because I wanted to be the CEO.
That was my thing.
I wanted to be the baby or the slim of the, you know, of my thing.
And what I learned quickly, you know, I spent lots of money for young age.
You know, I spent millions of dollars to try to put people on, of my money.
Of your own money?
Yeah, yeah, of my own money.
And it didn't work out.
And then I was broke because some of my artists went to prison,
some of them got locked up for murder cases and so on and so forth.
And I'm sitting in the studio because I really don't got nowhere to stay at this point,
because I put all my money into this so this nice apartment I had and these nice cars I had,
they all gone now because I'm trying to stay afloat. And my man looks at me, he goes, man, you might
as well do it. Like, it's your life. You're out here living this stuff. And I was just like,
you know what? And I just started on this mission of doing it. I just started to get in and start
making music from the ground up. Of course, it took like 10 years. And I had to kind of get myself
readjusted and just, and I had to hustle even harder because now I'm supporting my own career.
Right. Wow. So you did the opposite of what everybody else.
does. Yeah. So you went from like running the company and trying to like be like managing all
these people. Which was a blessing because now. Yeah. Now you understand the business. I'm not
to run it. You see what I'm saying. I think that's what a lot of people miss when I'm like sitting
around listening to stuff. I go, let's do that. And they're like, how you know that? Because I've already
did it 30 different times. A hundred percent. Right. So I know that. And also that's why so many artists get
in such trouble because they don't understand the business side of the business and how things work and how
things you got on the back end of stuff. So if you're coming with that kind of street
savviness and business acumen, you're just ahead of the game right there in a lot of the
ways. And it's the same savvy that, you know, helped me secure like deals that you wouldn't
know them to get because I were going to these situations and, you know, I would be in these
company meetings and I would just watch people just be in disarray, like just frantic.
And I'm just like, why they, like, I'm coming from a game where the pressure is, you know,
a freedom of jail, life of death. So those are the consequences.
But you still got to play the game.
Right.
So if I'm sitting in the boardroom and everybody panicking,
I'm like, what's the worst can happen?
You can lose your job.
That's it.
Exactly.
Everybody calm down.
You know what I'm saying?
That's so true.
And let's just, you know, think clear through the chaos.
It's like, what's the best route or how can we execute this in a way?
Because the thing that people don't understand is it's just like, there's no wrong way.
Education calls.
Even if it doesn't work, you learn.
You know, and I've made decisions that cost me millions of dollars, and I've made decisions.
and I made decision, it didn't cost me anything, but education still calls.
And I'm grateful for all the times that I was in situations, because you got to think,
it's all, it's all strategy.
You know what I'm saying?
Like, when you're coming from where I came from, it's just like, I just look at it,
like, I'm standing on Monty's porch.
How can I get to this, from this mailbox on the front porch to where I need to go?
How many steps is that in life?
And when you go back and you just retrace all your steps, you have, men,
You had let-ups, let-ups, let-downs.
You had, you know, at times when you didn't even know how you was going to get to the next meal, but you made it through.
So knowing that in this world, at this time, I don't really worry about much because I know if I don't have the answers,
I built up a network of people that I can really call and have real conversations with about things that I need to navigate or strategy.
And they're very respected people, but I think they see a lot of me, you know, what they saw themselves when they're doing.
Of course.
Yeah.
Yeah. Do you have, like, one mentor or one person that kind of is your, like, like, guide that helps you with this stuff?
I got a gang of, like, board. I got a board of directors.
It's insane.
Really?
Oh, my God. It's insane. It's like, you wouldn't, I mean, it's just like, I don't really like the name because people are like, you know, but it's Tony Robbins. It's the Robin Sherman. It's just the Robin, the Robert Green.
Just the DJs. I love Robert Green.
I love Robbins.
Yeah. I was actually.
brilliant. It's great. In fact, actually, I'm very good friend with him. And he's writing a new book. It's almost finished. You know about this? I was just going to say to do you know the book 48 laws of power? Because you would probably love it. I'm really tapped into him for the law of attraction, though. Well, a lot of that, well, he's got a billion. Laws of Human Nature and the mastery. So many. That's why I really tapped in from him. Yeah. You know what I'm saying? And me and Robber used to literally, when I was home in L.A., we used to get up like once a month, go to the L.A. Fitness Club and have a
tea. Really? Yeah. I love it. You know what I'm saying? Just have real, you know, you help me,
I would stuff with my son and give me some advice. I give him some advice about culture, but like,
me and Robert, like, we hang out. Yeah, he's like, he's great. He's brilliant. He's brilliant.
I love that. Yeah. So then how did, I mean, like, also, have you seen that? John Maxwell, too. I love John.
Oh, I don't know John Maxwell. Oh, he's amazing. He's one of the, I know, like, I've seen his
All the best communicative I've ever seen.
His communication skills are.
Because I see his clips sometimes, and I do, I like his perspective.
Yeah.
I should reach out to him to be on the show, actually.
Another one is Lewis House.
I love Lewis.
Oh, I know Lewis, too.
That's my guy.
Yeah.
Lewis is a great person.
Have you been on his show yet?
Of course.
Yeah.
I was going to see.
I talk to Lewis all this time.
Yeah.
He's a great guy.
He's a nice guy.
Who else?
We probably have a lot of mutual friends, actually.
I mean, you name them all, but that's the thing.
I mean, once I became an author that opened a lot of doors, too.
But I really love Robin Sherman as well.
like he's great yeah Dave Gibson is another amazing one he's he's yeah so I have a lot of
resources when it comes to that but these are real relationships but they're my board of advisors
like they notice like I can call Tony Robbins to be like hey he's like lay it on me geez he'll call
me about stuff too and I respect that you know what I'm saying but you got to understand like
you take that and you flip it back when I came from the streets like I'll talk to the guys
that were in that position in the streets the same way like they they actually got advice for me
I was going to say, do you have, like, a group of people that you mentor?
Of course.
Yeah, yeah.
I got programs, a young CEO program with the Urban League, the Urban League of Georgia,
Greater Georgia.
I got my Street Dreams Foundation, so we got a lot of stuff there.
And then, you know, I just do my own mentor, like, as far as culture-wise,
I'm not a, I'm not a, what would I say?
I'm not a role model, you know what I'm saying?
I'm not that, but I do have a set of skills, like the guy said on the transport.
quarter. I have a set of skills when it comes to living life that I'm very serious about,
and I don't mind sharing the information because I know it changed my life, you know.
What are some of the skills that the set of skills that you live by that you live by your
I think integrity is a skill. I think it's a skill set, you know what I'm saying? And I think that
it will get you, it's a slow grind, but it will get you farther than anything. Because you never
know how much your past will affect you until 10 years later and people go he was that way 10
years ago he's Jesus he's solid you need that you know for people to trust you know and to let you
into their world I have people like because I had you know I was rough around the edges so I had a lot
of things that you know I wasn't proud of but people know that deep down the side I was still a good
person and they would say that you know he just came from a you know rough beginnings but he's he's
actually you know he's a great person just sit down
talk to them and they helped me out a lot because it was one time I was like getting banned
in radio stations I couldn't even come in and promote my projects really yeah just because of
the things that I was affiliated with that people were you know just like oh my god like he's terrible
but I was just called up in a situation and I was also trying to help these misfits navigate
stuff because I just was the one that saw around the corner I was the profit right I was like guys
like we can we can do something great with this I mean it's bad now it doesn't look good you know
nobody likes us.
Yeah, yeah, yeah.
But we can make this something great.
And I think that I was divorce of reason, you know.
And also perseverance.
Like, so how did you, like, so if one of your skills now is integrity, how did you kind of
go from where you were to where you've become where now you're kind of known for being
someone with integrity and someone who's a good person?
Staying curious, right?
And also not being afraid to, like, think outside of the box.
You know what I'm saying?
And like I'll do things that, like last year I took a trip to Italy, a solo trip, you know, by myself and just really wanted to kind of just find myself and get centered.
But in the middle of that, you know, I call Robin Sherman.
I don't know if you know his books.
He did the Michael Soldis Ferrari, the 5 a.m. club.
He just had a new book cupping out.
Yeah, the wealth and money can buy or something like that.
Yeah.
But I just actually called him.
I was like, yo, you're going to be in Tuscany on Wednesday.
He's like, I'm here.
I was like, I'll be there Tuesday.
I'm going to come by the house.
went by his house, sat out with him by his pool,
looked at his, you know, his wine vineyard,
and we just sat out there and talk.
And I was like, hey, I got seven questions.
We had this conversation.
I was like, you mind if I break out my pad?
He was like, no.
And we just sat there and he just answered all my questions.
And it got so good, he took my pad
and started writing down his own answers.
Like, what about this?
What about that?
And I know what he charges people to mentor them.
And he asked me, he was like, because, you know,
we had lunch, so he had all this food.
And he was like, where are all your people?
And I was like, I came by myself.
My spirit told me to come sitting and I talked to me and said, you're very brave.
I never thought about it.
I just got on a plane because I wanted to talk to him and asked some things I was trying to work through.
But to me, that's like, it's thinking outside the box.
That's amazing.
You're just like one day, you're like, or you just thought, you know, I'm going to go to Tuscany, jump on a plane and ask him seven questions.
That's it.
Did you have the seven questions written now?
I did.
I did.
Can you share one of the questions?
I was actually about speaking.
Oh, speaking.
Yeah, one of the questions was about speaking, like, because I want to get into speaking.
Right.
So I just wanted to talk to him about what his process was to get to where he had.
And he just gave me the whole breakdown, how I structured, how I set up, where I need to start, what are the punch lines, how do you come on the stage, what's the posse you take? How do you get people into it? How do you make everybody clap to get on the sand? Like, he just gave me this hold, and he went to writing it down. And same thing with John Maxwell. You know what I'm saying? It was seven questions, and he loved that. Actually, I got that from John Maxwell.
Really? Yeah. To come with seven questions? Seven questions. They better be good.
Better be good.
And I got that from John.
So when I got with John, I was like, John, I got seven questions for you.
He just was laughing.
He was like, my friend, you're so good at this.
And I was like, yo, I need the answers.
We became like really close.
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What was the one question you asked John Maxwell?
Oh, I asked him about music to entrepreneurship,
because John was a pastor.
And he ended up being leader for leaders,
like what he does now is leadership.
And I asked him, how do you go?
I said, how do you leave from one thing to go to the next thing?
And he said, you don't leave something.
You go to something.
So you're not leaving music.
You go into this new life you want to go to.
That'll always be there, but you're not leaving it.
So don't put in your mind that you're leaving something
because you feel like you're losing something, but you're not.
You actually just go into something else, and that's okay.
That's a really good reframe, actually.
And TD Jax was the same thing because his entrepreneurship is like...
I love him.
And I'm like, Bishop...
He's great.
Explain to me this, and he was just like...
He said, well, the reason you messed up, brother Jeezy, as I told him,
is because you're putting this stigma on me, you're judging me.
because I'm a bishop, but I was an entrepreneur first.
How about that?
So I could be two things.
That's right.
Exactly.
And I was just like, okay.
It's true.
Yeah, but I mean, you know, coming from what you come from,
it's just like the mentality is either or it's sad to say.
Yeah.
Because you don't feel like you can do two things great.
You know what I'm saying?
It's almost a miracle to do one thing great.
But it's just like when you can do two things great.
But I think you should give yourself that grace
and understand, like, anything's possible
if you work hard at it.
I think it also sounds to me that, like,
you seek out people who are,
that you kind of respect and admire
and try to, like, lean something from them,
like, learn something from these people.
And I like this idea, I just learned that.
Like, I was, as you were talking,
I'm like, this idea of doing seven questions,
A, it's very focused and it keeps you focused and on point.
And then, like, people know, like,
there's, like, kind of, like, a structure
where you can, like, kind of,
stay within so you can learn more they know that's a very good thing for people it's intentional and you're
not rambling it's intentional exactly i think that's a really good point for anybody who's listening because
i don't like for me even for a lot of people right like you have people who reach out to you and they
don't even know what they want to do what they want to talk about and then it's like it's left on the
person to figure it out for them but if i think people would have a lot more success if they
approach somebody with like i have five questions for you i have it's an intentional
amount of things.
But also taking the intentional time to get to the point where you can ask.
Exactly.
Having the clarity, taking the time and really, you know, diving in and not like rushing
the process of like just because you can know this person, you want to ask him.
Like, I thought about this Tuscany trip for a while and I was like, you know, I really
needed to go get some time in with him and I want to want to talk to him.
And I also want to see what he's doing that I don't understand.
I meant to a lot of people's houses.
But when I got to his house, I clearly understood what was going on.
I've never seen that type of beauty on my life.
Really?
Oh, no, ever.
It's just like the rolling hills, the wine vineyards, the olive trees, the mountain top with the snow.
Like, this is his view from this pool and I'm just going like, and when I left, I clearly understood there's a difference between living and the quality of life.
That's a good one too.
You know what I'm saying?
Like it was clearly a difference and I'm going like, oh, okay, because sometimes we get caught up in the wrong things based on
environment, right? We think they're having the right car or the right jet or the right this
or the right dad is the thing, but it doesn't change the quality of life. I can see why he's
writing the type of books he's writing. I'm looking at the room that he's sitting in while he's
writing and I'm going like, how could you not? Right, exactly. Right, there's so much inspiration
there. And I just, I remember leaving and telling my, one of my business partners at the time,
like, sell all the cars. He's like, what is going on though? I don't need it. You know what I'm
saying, because I was like, I'm cool. I want to live a simple life. You know, I actually want to
get a place over here at Tuscany. Like, I want to do something. Are you going to move there?
When? When? Soon. Really? Yeah, it's happening. I love that. So you're basically, you make like,
but that's what's good about this stuff because it's one thing if you just do that and just have these
ideas and don't really act on them. Right. But you're actually, you take it to the next,
like, I think that's where people get stuck. They don't take action. Well, it has to be a part of your,
Your purpose. Not everyone can move to, I know not everyone can move to Tuscany, but what I'm saying, whatever it is.
It doesn't matter.
It may be on the other side of town.
You know what I'm saying?
It could be whatever, yeah.
Changing your environment.
You got to inspire to do it and you got to know how you want to live your life,
like what really matters to you.
100%.
And that matters to me because I know what type of state of mind that would put me in.
You know, peace is like coming from chaos.
You know, you wouldn't want peace if you didn't come from chaos.
And like to me, like the end goal is peace.
It's like to be somewhere where I'm great, I'm good.
My focus is world class.
I'm not just thinking like,
you know, just neighborhood or city stuff or, you know, just being in the United States.
It's like it's such a world out there.
Huge world, I know.
And there are people that really want to help you and really want to pour it to you.
And it's stuff that they can actually like, you know, help you to understand because it's just like a world-class view of things, right?
And it's like for a person like myself who's pouring back into my culture, I want to have a world-class view.
So when I'm having these conversations, when I'm doing these people,
speaking engagements. I'm thinking and coming from a world-class level, so I'm not just giving you
this stuff that's just, you know, cookie cutter because I feel like I have a voice. It's like,
no, I'm actually going out and doing the work. Right. I'm having the conversations. I'm doing
the research. I'm taking the time to go have the solitude to come up with these business plans.
Like, I've done great business deals just on the surface. I mean, I bought and sold avion,
tequila, the pro no record. You know, I've done crazy real estate deals. I've...
What's the best deal?
Give me an example of your most profitable, most lucrative business deal.
I would say Avionan Tequila.
Yeah, big one.
Shout out to my mentor and business partner, Kean and Austin.
He sold NetJets to Warren Buffett, and he started Avion Tequila.
He built it.
I came in.
He had the top.
I was like, Ken, you just need the bottom.
And he's like, what do you mean?
I was like, well, you have all these high-end hotels and you have all this thing, but you don't have culture.
And he's like, tell me about it.
And I told him, I'll tell you about it, but I'm going to need some equity.
You know what I'm saying?
Really?
I didn't know you were even involved in that deal.
Yeah, I was his partner.
I had stocks, share, everything in there, yeah.
That wasn't in my notes.
I didn't know idea.
I had to buy out, yeah.
The whole thing.
That's a really good one.
I mean, I thought it was sold.
I had to kind of sit down and think about that I wanted to make music anymore.
I was like, hmm, this was different, you know what I'm saying?
Because it was like, you know, probably one of the biggest accomplishments I had
outside of music and outside of touring.
And I loved it.
I understood it.
But you got to go back to the hustling mentality.
I knew how to mobilize people on the block and I knew how to make things hot and I knew how to navigate things so I understood it by being in that environment I'm I was in all the clubs before I was doing music I watched it like I watched literally watch when patrol took off meaning like I was in the conversation like I was standing right there when the guy said hey we don't have any more 1800 we got patrol and I looked at my man he was like let's do that and I watched it go from that moment to the world
Because that's how much of a grip we had on culture.
You know what I'm saying?
That's amazing.
I literally looked at it.
I saw it.
Moet, Rose, same thing.
They'll tell you that.
Moed will tell you that.
We did that.
Nobody was holding bottles in the club and all that.
And I'm just saying that's a minute way of thinking about it, but I'm saying.
It's not actually.
I think it's a great way of looking at it.
But I'm looking at it from a world-class level of you see that go from culture to mainstream.
But I'm looking at it.
And I'm seeing, oh, all you got to do is stand beside it and do this.
of that and people will be like okay that's the new thing that's what we're doing and i think that that's what
i brought to avion it was like how do you mobilize a group of people to like something at one time
and that's the skill set i had you know and that's another skill set mobilized you know what i'm saying
you can't most people can't get people together i knew that coming up early on i'm making these
songs and i'm filling arenas i'm doing tours with j z riana and all these people but
people reciting every word that i'm saying for an hour hour and a half every word right
You tell me where president, you're going to get to go up there and say any speech that people are going to recite for an hour and a half.
That's power.
That's power.
That is.
And that's the difference because when I got into the music game, it wasn't about the money.
I understood almost instantly that it was a position of leadership.
Now, what am I going to do with this leadership?
Because I was already leading when I was in my other environment because I wouldn't, the toughest I didn't have to be, but I was the smartest.
That's 100% true.
that's that's such a good point what do you think it is about your personality that you
because i think what you just said like it's kind of like a mobile like mobilizing building community
getting people to like do what you want that's a really like very very particular skill set that
most people cannot do right right either you have i don't think that's even something that's
necessarily you can't teach somebody that i think you either have that or you don't i think it's in your
heart it is i think so too yeah i think it's like your heart because people
when I mean by it's in your heart
it's like you got the heart to
love and protect people
but then you got the heart to face
anything. You're fearless.
Like courage and bravery.
Fearless, yeah.
You already, because in my mind, back then
I was ready to die for it. I was like
Malcolm X, like whatever.
Let's do it. But as you
begin to get knowledge, you're like, well, I don't have to think about
it like that, but let me just
work on myself so that I can be
the best version of myself. So now
I have emotional intelligence.
I don't get upset about things.
Because me getting upset about things
could shift everything because everybody's gonna move
with my energy.
And back then, my energy was like really in the streets.
So I can turn the half of the world against half of the world.
Imagine that.
Like, I can literally do that.
You know what I'm saying?
Just because I got up and said, you know what,
I don't like that person or that
and wherever I put that energy at,
you're talking about a whole coast of people that's going to align with that
because they align with me.
And once I started to understand,
like okay well how can I use this for you know for good right but that's not a popular decision so I had to
fight through that because now people looking at you like well how you lead us to this point but then
you want to switch up and do something that's positive this doesn't make sense but the people who
understood the bigger vision stayed around the people who didn't they fell to the wayside and that's
okay but now I'm in a different place and my focus is different and my vision is different and
the way I carry myself is different because this is where I'm
I was working on the whole time because I understood that once I got to this position
that I can do world-class things and not just things where it's like, you know, he did a, you know,
I would hate to just be this person who just made great music.
That would just tear me up.
Right.
I want my kids just to know that I just made great songs.
I mean, we all do.
You know, when I think about Bob Marley, it's just like, look at all the great he did, though.
Right.
So you want to be much more robust and, like, kind of well-rounded.
Yeah, well-rounded, Renaissance, man, so I can.
Right.
So what's your main focus now?
So you've kind of a, you've had a lot of evolutions, right?
Like you had the, well, I didn't know about the Avion one.
Is there another one?
What's another one that's really big, by the way?
Defiance Fuel, which was Athlete's Water.
We did very well.
Defiance Fuel.
Okay.
You have an energy drink, though, now called Edge.
You didn't bring me one, though.
Yeah, I should have brought one, especially with this coffee.
So Edge is an energy drink that also doubles as a mixer.
Okay.
So we're coming for Red Bull, let them know.
Yeah, I'll tell them.
You know what I'm saying? Let them know.
We also, you know, right now it's just like, you know, we just did the book,
Adversity for Sale, New York Times bestseller.
Congratulations.
Thank you.
That's something I always wanted.
So that worked out for the best.
Right now, my focus for this year and the rest of 20, or the rest of 25 has been on, you know,
this tour that I wanted to do that was a vision of mine that I wanted to elevate my culture
with, which was an orchestra tour.
That's so great.
I saw that.
That's like a 100-piece orchestra, right?
Well, that's the one that we bring it to Vegas.
So the one we just took around the southeast and the Midwest was a 30-something piece.
Oh, wow.
Okay.
And a black tie event sold out totally.
It was one of the most just amazing experiences I've been a part of.
And I wanted to bring it out to the West Coast.
So we just got a residency.
We're playing in Hollywood.
Right.
And we're doing the masquerade on November 31st.
I mean, October 31st, November 1st.
Those are the two days for that.
Right.
I saw that.
And then we're doing the nutcracker on the 19th and the 21st of December.
And this is at Plain in Hollywood.
And it's also the 20-year anniversary of my first album, which is Thug Motivation 101 that came out in 05.
And I'm bringing a hundred and one piece orchestra.
Shout out to the color of noise orchestra.
Wow.
Adam Blackstone, Derek Hodges.
And on my birthday, I don't know.
And this is Aaron.
I'm actually releasing a mixtape slash album with DJ Drama slash album with DJ Drama.
It's called Still Snowing.
And it's releasing on the 28th of September.
I don't know when this is air.
And also, DJ Drama and I, this is how I got on by pressing up mixtapes and giving them out.
This is how I built my career.
That's how everyone builds their career.
You actually gave out all the mixtapes.
Yeah, for free, though.
Yeah.
You were probably going around the streets and doing it.
How made you think you gave away?
About a half a million.
A half a million?
For sure.
Yeah.
How much did that cost just to make a hundred a million, sorry, half a million mixtapes?
Probably cost you like 100,000, even back then.
No, I probably, between that and my first time, I probably spent about $4 million.
Really?
Yeah.
Yeah.
And your own, like, because at that point, you had no money.
And that's when I tell anyone to bet on themselves, because I watch people sit there and budget things out.
I'm just like, I don't even think like that.
Let's go.
So tell us how you think.
Tell us how people should.
There's no bottom line on it.
You'll just spend how much it needs to be spent.
But I'm not just spinning like a maniac.
I'm definitely thinking about what I'm doing,
but I'm not cutting any corners when it comes to my legacy,
my future and changing the quality of life for the people around me
because you have to take the risk.
And if you're counting peanuts and you're trying to make,
you're not taking a risk.
You have to break the glass ceiling.
How are you going to do that by spending your own,
I've never took anybody's money.
When I made my records, when I was signed to DevJam, I paid for my own records.
You did?
Yeah, and I get my money back.
But it's just like, because if I get your money, then I might treat it like it's free money.
But if I'm submitting my money, I'm going to work.
You're going to work.
I'm going to work.
That's exactly true.
The only way to know a value of a dollar is when it's your own money, right?
Yeah.
And of course, you're going to save when you can, but it's just like, you know, some people are like, you know, I got $100,000 I'm going to invest in this.
And I'm like, yeah, but, you know, if you got $2.50, let's go.
That's right.
What's the difference?
Like, it's all the same.
What did you spend the $4 million on?
So you got the mixtapes, half a million mixtapes.
That's great.
What else?
I mean, you know, producers, studio time, marketing, videos.
What kind of marketing back then did you do?
Well, the biggest thing was the Snowman marketing, which is my alias, Snowman.
because the only competition I got is Frosty.
We're going to get into that.
But I branded myself with Snowman
and making all these t-shirts
where I gave away these Snowman T-shirts
to promote my album.
That was hundreds of thousand dollars
because there's a lot of T-shirts.
However, these same T-shirts, CNN,
well, the high schools and middle schools banned the T-shirts
and CNN made a report about it.
Really?
Yeah, it was.
It was a big deal, yeah.
What were the T-shirts?
Just Frosty, you said?
Well, the Snowman was on the T-shirt, my emblem of it.
But they were saying what it represented.
And they thought it represented, like, drug dealing, street stuff and all that.
Really?
The best press you ever got?
Best press I got.
Yeah, best press you ever got.
Back then also, seeing it was a big deal.
Well, the other best press I ever got was when I was coming around, I was doing my work,
and I actually made this song on my third album called My President's Black,
and it blew up right.
around the time. Obama was running for president.
Yeah. And I did all these campaigns where I was written all these buses and bringing all
these people in for the neighborhood to vote. And I did it with the radio station and had
lawyers going to the neighborhoods and talk to people that was convicted fellows to tell them
they could still vote. And boom, it just became this cultural classic. And I got invited to a
correspondent's dinner. And when I got there, the Secret Service told my security,
I can't come in clearly because of my past. You know what I'm saying?
Right. And I felt it.
the way because I bought a time for a suit. I was like, I was ready. And they told me I couldn't
come in. And, you know, I kind of left with my head down. And I was on tour in Europe about
four years later. My mom called me. She was like, baby. She's like, Obama just shouted you out
last night. I was like, he don't mess with me. She's like, I'm going to see, get your sister
to send it to you. And he said, on my first term, I sang Al Green, this is of the correspondence
dinner. He said, my second term, I'm singing Young Jeezy. Michelle likes that. And I was just like,
My guy.
Really?
Yeah.
So that was definitely a big moment.
Yeah.
That was great press, by the way.
That's great press.
Yeah.
Yeah.
And he actually wrote me a letter.
It was weird.
What did it say?
I did a documentary, so I've been an executive producer on a lot of documentaries.
And I did this documentary on Hulu called hip hop in the White House.
And I kind of told this story and talked about, you know, all the stuff I did for him.
And he just wrote me this letter out of my guys call me.
He's like, hey, man, one of Obama's guys just called me.
He wants an address.
on you. I'm like, don't give it to him.
Like, he's coming to pick me up.
He's like, no, I think it's good.
Don't give it to you. And you're right.
Because I didn't know what was going on.
And I get it and I open it up and there's a letter and there's just space you like, man,
just thank you for everything you're doing for the culture, your people and we appreciate
you and thank you for everything you've done for me.
And I was just like, wow.
Yeah, I hung it up on my wall.
It was like, it was a big deal.
That is really amazing.
Yeah, I showed it to my daughter.
She's like, yeah, whatever.
Of course, she doesn't care.
Isn't that funny how, like, something that you were so upset about, right?
You walk in, they wouldn't let you in.
But it comes back full circle in a different way.
That's why I say you just got to go.
Because you just got to take the first step.
Like, you never, everything I've ever done, it never worked.
It always came back better at the right time.
And that's my pray every morning.
But clearly that's the big guy's emo.
Right.
He's waiting until you ready.
If you're not ready and everything you're going through,
he preparing you for the next step you know what i'm saying because he can't give you what you're not
ready for you're going to drop the ball you know and it's just like that's that's a real thing and i think
for a lot of people there are a lot of musicians a lot of this is about money status you know women cars
jury whatever but to me this is this is my purpose like there's nothing else in the world i could do
i've tried right right right didn't work out like this is it you know what i'm saying and i'm all in
And it's every day, you know.
It's like nothing comes before my purpose, but my key isn't God.
But it's just like I'm locked in because I know that I have to navigate this very well
because this is a real shot.
From where I'm coming from, what I've been through, people don't make it.
You know, I lost more than I have a game.
And that's people, too, as well.
And when you see that and you get in a position like this, I'm blessed.
Like I get up, I get to do what I love.
I get to live this.
I made my life like a vacation.
You know what I'm saying?
Of course, I got to work.
But at the same time, I'm still able to touch people.
I'm still able to push the envelope.
I'm still being able to do things on my terms because I started all betting on myself.
Right.
So me going out on this orchestra tour and putting my own money and my own team behind it is unheard of.
It was independent.
It was no, you know what I'm saying?
Wow.
You don't even hear about stuff like that, but all that came from the beginning.
Right.
Because it sounds like you just said, it seems like that's kind of always what you do.
Right.
Right.
And now taking it to Vegas and doing this hundred.
That's all me.
I don't have to ask anybody for permission.
Well, how did you get that deal with Planet Hollywood?
Did you go to them and say, I want to do this collaboration?
Yeah, they saw everything that was going on.
Yeah.
I mean, they would have been crazy now, too.
I was going to say, well, I was going to say, why did they get the lucky ones?
Like, why did they get it?
They saw the vision.
They saw the vision.
They were like, we understand.
And they're dope.
You know, I love Planet Hollywood.
I think that they just really understood what we was doing.
And it was like, no, this perfectly works with our brain.
We align.
The venue is perfect, you know, for the size of the orchestra.
I won, like, it's new equipment in there.
I was going to say, how big is it in the planet Hollywood area?
They hold about 5,900.
Okay, because that's a big, that's a huge orchestra.
Like, 100 pieces is a lot.
And this, for me, it's like, well, the 101 is to celebrate 101, the 20 years of it.
And it's never been done, so why not do it?
Right.
I was telling my team earlier today that somebody going to come beat us, they got to do 150, 170.
That's on them.
Let them figure that out.
Well, I was, exactly.
But I was reading this yesterday, reading your stuff yesterday, and someone was behind me,
they're like, wow, he's bringing an orchestra.
Like, it's like actually, it stops people in their tracks because nobody, that is very
unexpected.
People don't normally bring an orchestra of that caliber and that size, right?
So it's, it is something that, like, I don't know how people can top that unless they
bring 150 people, 150 pieces.
Right.
There's not much else you can do.
And the thing that I love about it is we already got the proof of concept because we took
around the world and we've seen what it is and we didn't come to the west coast so this is
strictly for the west coast and anybody else that want to come so we're talking to bay san francisco
san diego seattle Denver wherever you at just come out we want to make it an experience come
on blue black black tucks you know it doesn't people have to actually dress in black tie
what they're like and when you did the world tour how many places did you go 23 cities
23 and for 39 pieces and how many people were in like what what size do you're
$4,000.
$4,000.
So like...
Sold out, though.
Sold out.
But I was going to say, like, people had to wear black tie in there, too.
And they did.
It was nothing like seeing people bringing their son.
Like, you, I brought my son.
He's 21.
He wanted to come see you.
Got on a suit.
He's so happy, because where we come from,
you only wear suits for court and funerals.
Yeah.
So it's just like, this is a celebration.
You're not just celebrating 20 years of my first hour.
You celebrating 20 years of you.
20 years ago, you wasn't wearing a suit.
I wasn't wearing a suit.
You know, a dickie suit, but not a suit.
Right, right.
Right, right.
And not just that, like, you want to see people celebrate it and you want them to feel good
about themselves.
I mean, it's nothing like seeing, you know, these black men in these suits.
Like, because this is a, you know, this is a feeling like everybody's dressed like you
and you're looking good and you ain't brought this suit out to your closet for years, you know,
since you got married, probably, you know, and you bring it in and you put it on and
your girl was dressing up and it was like so many couples that came.
And there was people that was flying in from out of the country, like people landed from
Switzerland like an hour ago and they ran it straight to the show and people coming from
Africa and all these other places. Yeah, it's amazing. That is amazing. Yeah.
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So what now, like you're like very curious, obviously, and interesting doing, like speaking.
What would you want to speak on?
Like, what would be your topic that you think that would be like what you'd want to kind of...
Well, self-help is big to me.
Well, I can see because of all the people that you're...
Mental health is big.
Entrepreneurship is big for me.
I think it would just be something unique, a little bit of blend of all that.
You know what I'm saying?
Because, like I said, I'm a sponge.
Like, I literally get up.
and listen to like, you know, I mean, you name it.
Like, I'm in, I'm dialed in, and I'm reading the books,
and I'm, but I love it, you know, and it's nothing better for me.
If I, if I can quit my job, I'll be, I'll be a student for life.
That'll be my job.
I'll be a world, I'll be a student forever.
Right.
I can quit my job.
And then also I love being able to help, you know,
my people problem solve, like if it's like somebody that I'm close to,
somebody that I work with, somebody there's a peer or something, you know,
like a safe place to land where you can come and you know I'm a vault and we can have these
conversations and there's no judgment you know what I'm saying because I've done the work so I'm not
like you know I'm good with me like I'm like in a place where nothing bothers me really no more like
it ain't about my kids or you know anything about my family like I'm fine but it's like I'm not
in a place where I'm angry at anything like I'm taking the time to take care of myself if I get too
caught up I know how to go away and get centered you know I could sit somewhere you know by myself for a month
and nobody even know where I'm at, and I could just be there,
and I could just be journaling and hiking and cooking and listening to jazz and drinking wine.
Like, I can do my thing, and then I come back and I'm ready.
I'm like, okay, what we need?
What we need to do?
What was that thing in your life, though, that kind of did that reset for you,
that you became so passionate and interested in, like, self-help and evolving, really, as a human being?
Personal development, I would say.
I think it's always been there.
Right, because you're always curious.
Yeah, but I just think.
What really gave me the edge on it is, you know,
shout out to my dad, he was in the military.
So I lived abroad most of my younger life.
So when I was young, I lived in Hawaii, Japan.
My sushi game is impeccable.
I'm like the best of that.
But it gave me a world-class lens on things, right?
So when my parents divorced and I had to move back
to the neighborhood, I just didn't understand
why people couldn't see past the neighborhood.
And that frustrated me so much because I'm like, there's beaches out there.
Like, there's people that don't even look like us.
Right.
They're like, what are you talking about?
I'm like, man, there's a world like out there.
And nobody believed me.
Right, because you had like a sneak peek a little bit.
Right.
So I just, that just upset me.
And then when I started to like get comfortable in where I was at, I started to realize
things that, things happened that I never seen before.
Like people die, people get killed, people stab each other, people hurt each other,
So people get kicked out, people get infected, people get sick, they don't have insurance,
and you're just like, what in the hell is going on?
You just left this world where everybody's okay and everybody's figuring it out,
and people going to the beach on the weekends, and you got friends, and I'm just like,
you can't trust your friends.
Like, this is crazy.
Right.
And you're hearing about people who used to run together and they was like this close
and then this one killed that one, and I'm just like, what is it going on?
So I think a lot of that was me saying, how can I fix this?
So I spent a lot of my life trying to, like, figure out how to fix it?
Like, what do I do?
like how do I get involved in this and how do I try to turn the curve and it's just like been this uphill battle of just trying to fix it and I had to realize one day it's like I can't fix nothing if I don't fix myself and that's when I kind of was just like okay well let me just work on me you know I really change myself before I could change the world because that's going to be a harder task and then just hope the people that align with me that we go out here and we crusade together to do our part but I used to have visits when I was young about how I was going to change the world like I literally knew like I had to get out here and become this one.
well-respected person so I can have some say in this. Because if not, then who better?
Like, who's really, who really cares? Because once the money is made, like, you know,
the MO is to walk to the sunset, you know? Exactly. We all want to live somewhere great,
but I still want to do the work, you know. Right. What was the, I guess, I know you have all these
big mentors now and you get seven questions with a lot of people. What would you say the best advice
has ever been of all the things that you've heard that really made like a big impact on your life?
I think the best advice that I ever got was from Dave Gibbons, one of my mentors.
And he told me the education costs.
Like, it costs.
It costs money.
It costs pain.
And one of my other mentors told me you're not a leader if you're not in pain because it costs, it takes pain to lead.
Because I didn't understand, you know, why I was feeling the way I was feeling going through the things I was going through.
And I started really realized like, oh, I'm in this.
I don't know nothing else.
I couldn't wake up tomorrow and do something else.
I'm just, I'm in this, this is it.
And, you know, I have a lot of empathy for what people go through,
especially in my culture, because it's all based on data that we don't have.
It's all based on resources that we don't have.
It's all based on the way the world is set up and how things are.
And it's just like, if you can't get out of that or you can't, people can't come into that,
there's no refuge, there's no help.
It's not going to come.
And once I realized then nobody's coming to save you, I'm like, okay, I got to get out here and just do what I got to do.
And that's why it was so important to me to build relationships with Tony Robbins.
Tony Rob is one of the realest people I know.
There's nothing he does that he doesn't call me personally and say, hey, geez, I'm getting ready to do another seminar.
How many kids you got?
I want to send him some packages.
I want him to come through it during the pandemic.
He was sending like, you know, these $20, $40, $40, $40, $50,000 dollar packages for these kids to get on these, to be a part of these seminars.
So much so that I was able to get my family member some.
You know, I called him for my sister just the last one he did.
She called me, I'm walking on fire.
I don't know about that.
What I'm saying?
But even like some of the people that I mentor, they don't have those type of relationships.
And he'll literally call me like, geez, what do you?
I mean, I literally was doing a bike drive.
And we was talking.
He's like, why are you doing a bike drive?
I said, because I feel like if you can ride a bike, you can have freedom.
You can get out, you can mentally get out of where you're at in these neighborhoods.
And I'm doing it for these kids.
Oh, wow.
And he's like, how many bikes you're going to get?
And I was like, no, 500.
He's like, well, I'm going to double it.
And Tony Robbins sent those bikes.
He sent the money to get the bikes.
Really?
Yeah, yeah, Tony A real.
Yeah, he don't play around.
Every year I've done my gala.
We're doing another one this year on the 9th of October.
Do a gala called a snowball, and we do it for my nonprofit,
Street James Foundation.
Tony Roberts' donations every year.
Whatever we raised, most of the time, it was just magic.
That's incredible.
Is that in Atlanta, you do it?
Yeah.
Atlanta, yeah.
That's amazing.
Yeah.
By the way, you know what I think you should do?
You take it or leave it.
This is my little two cents.
You should do a one-man show for your speaking.
Like, you should launch speaking until like,
but what you should do is a one-man show.
Do you know what, you know how Mike Tyson did that on Broadway,
like a one-man show?
And it crushed.
Wait, what is it?
It kind of catapulted him into a whole other area.
It did it a long time ago.
Like, it's basically a speaking engagement.
But like, because you're so entrepreneurial and you're so business savvy,
you would be doing it.
And just how you would book, how you booked all your tour dates, you would book that,
but you would like tweak it into a different way of like branding yourself.
Because you have so much life, like you have a lot of life experience, good stories,
have like a really good salt.
Like you have the whole solid system of like how you've evolved and your personal development.
Like there's so many things you can weave into your thing, which I think can also break into
other areas and genres
that would be interesting
for people to listen to.
I'll receive that.
I'm going to give a mic a call.
I'm telling you,
you should ask him how he did,
but I'm telling you,
I think you would be great.
I would go watch it.
My friends would go,
because you have so much perspective
in different areas
and you've come a lot,
come so far,
that I think people would really like it.
I would love that.
That's what I think.
No, you're welcome.
Yeah.
Well, tell people again,
okay, now you have your energy,
where is your energy drinks being sold?
We're basing it out of Georgia right now.
Oh, so we're going to start in Georgia.
Yeah, we're going to start in Georgia for right now.
We're going to work out where because it's privately home.
Oh, okay.
So you're only, so are you going to have distribution?
Yes.
Everywhere.
Okay, but just right now, Eagle Rock is distributing.
Yeah, I saw that.
Yeah, so shout out to Eagle Rock.
They go.
Shout out to Eagle Rock, whoever they are.
Hi.
And if you're in Vegas or go to Vegas to see your show.
Yep.
And it's the information on your website.
Also on Instagram.
Yes.
You can see everything on Instagram.
At G-Z, that's at J-E-E-E-Z.
You can find me there.
I'm definitely on Facebook, definitely on Twitter.
Do people get you confused with J-Z?
Because everyone's the thought I said J-Z when I'm like,
Oh, man, that's my, yeah, that's my good friend.
I'm the only, yeah, yeah, similar.
It's crazy.
No, I know.
And by the way, he's another one that's in my advisory board.
Oh, really?
No, no, of course, I know.
I'm just saying, like, it's very similar, J-Z, G-Z, you know what I mean?
You tell them very similar.
He's dope.
Yeah.
But yeah.
You're dope too.
Thank you.
Oh, you're welcome.
But yeah, definitely the residency, this is going to be special.
Like, just so you know out there in TV land, if you come, come witness it, but also come be a part of history.
This is going down to history.
Nobody's done this.
This is going to be amazing.
And the color of noise orchestra is something amazing.
I want to see this thing.
You should come.
I want to go.
We're going to get you a ticket.
Two of them.
Okay.
There you go.
But I'm going to hold you to that.
No, you good.
Okay, I'll get you a bike for your group.
And, you know, in the album, I'll be out.
I don't know when this is airing, but it should be out by the time, still snowing.
When's your album, what's the day of the album?
928 is, I'm putting it out on my birthday, actually.
Oh, like coming up right now.
Yeah, yeah.
So, your birthday, 928?
Oh, mine, September 16th.
Are you a Virgo then?
Libra.
A Libra.
Okay, you just miss it.
Yeah.
Wow, okay.
You have a lot of things going on.
And this one-man show that you're going to now do, right?
Yeah, yeah, yeah.
We're going to set it up for 26.
There you go.
Thank you so much for being on.
Thank you for having me.
Bye-bye.