Habits and Hustle - Episode 50: Gary Vaynerchuk – CEO of Vaynermedia, Social Media Expert, Entrepreneurial Rockstar

Episode Date: February 11, 2020

For our 50th Episode, we had to get someone special! Gary Vaynerchuk is the CEO of Vaynermedia, a Social Media expert, and a successful angel investor. He’s basically been an entrepreneur right out the womb. Before becoming an Internet personality, he was buying and selling sports cards as a child and then expanding and growing his father’s wine business from 3 million to 60 million. In today’s episode, we discussed parenting, what every business needs to be doing right now, and the one habit Gary does to keep a gratitude framework.  Youtube Link to This Episode Gary’s Instagram ⭐⭐⭐⭐⭐ Did you learn something from tuning in today? Please pay it forward and write us a 5-star review on Apple Podcasts. 📧If you have feedback for the show, please email [e-mail]  📙Get yourself a copy of Jennifer Cohen’s newest book from Habit Nest, Badass Body Goals Journal. ℹ️Habits & Hustle Website 📚Habit Nest Website 📱Follow Jennifer – Instagram – Facebook – Twitter – Jennifer’s Website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hey guys, it's GaryVee and you should be listening to Habits and Hustle. Can you say that one more time? Hey guys, it's GaryVee and you should be listening to Habits and Hustle, especially my episode, Best One Ever. Today's episode is special. I had the pleasure of interviewing Gary Vaynerchuk. For those of you who don't know, Gary is a CEO of VaynerMedia, a social media guru and an entrepreneurial rock star. When this episode starts, we jump right in it.

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of promoting healthy, vibrant lives, either through nutrition, active lifestyles, or mindfulness. The application period ends March 20th. So if you think you're a good fit, please visit gain.com slash grants today to learn more. That's our gain.com slash grants to learn more. Welcome to the Habits and Hustle Podcast. A podcast that uncovers the rituals, unspoken habits, and mindsets of extraordinary people. A podcast powered by habit nest. Now here's your host, Jennifer Cohen. Okay, so I'm gonna ask you, my first question is obviously from where I am in my life. I'm a mom with two small kids. What would you say the one thing that your mom did for you

that every mom should be doing for their small kids? She listened. Okay, listened. I think the number one mistake that is happening in modern day parenting is a mix of two things. It's imposing the parents' ambition on the kid without actually watching the kid and it's allowing other people's opinions to dictate their parenting.

Got it. So it's their own selfish want, like me cliche, I want my kids to be an entrepreneur without watching that they have none of those tendencies. Or number two, me because I was so parented, well, by my parents, listening to them of what I should be doing or the worst of the worst, which is people just letting their friends dictate. Like it's crazy for me to watch. It's incredible, incredible, important role. It is for everybody in the world when they're a parent. The impact is enormous.

Well, especially at the young age, right? Then your peers become very much involved and become your influence. But, you know, I've seen a lot of different videos with your parents, and obviously you're in the wine business, and you always, like you just said, but obviously you wanted to go into the wine business at some point.

Was it because your parents kind of pushed you that way, and then you kind of realized you wanted to pivot? I think there's a really interesting thing that I've been thinking a lot about based on this question around nudging versus cramming. So my parents were the initial nudge, and it actually, in my opinion, was a remarkable nudge because it was based on something I believe in.

My parents looked me dead in the face around 13, 14 and said, you're an atrocious student. Right. My parents, my mom did. My mom does the talking. You're a terrible student. That means My mom did. My mom does the talking. You're a terrible student. That means on your 14th birthday that's coming up, you will be working in the liquor store, in dad's store.

Right. From now on, no more baseball card shows, no more friends. Every weekend, you will be going with dad to the liquor store, every Thanksgiving vacation, every Christmas, and every single day of your eighth grade of your summer, you will be working. Because if you're not going to be a good student, that means you're going to be a worker. And I am struggling right this second to fully, fully know what I thought. I was devastated about the baseball hard shows, and I kind of

negotiated very quickly. I'm like, I got to do some. So I got that in. Thank God. I wasn't devastated about playing. I was kind of like, okay, and pretty quickly by the fifth or sixth day weekend that I went to work, I kind of liked it, even though I was doing terrible shit, bagging ice. It was boring. It was boring. It was two bucks an hour. And I was making real money as a kid at baseball courts. So, but. It was boring. It was two bucks an hour. And I was making real money as a kid at baseball cards. So, but so that was they nudged and that nudged turned out

okay. So, I mean, you could also say they forced it. I don't know. They nudged, they they pushed me in that direction and it worked out. But I also watched them push my brother in that direction and he didn't want to work at AMP and then at the wine store and they didn't force it. They adjusted. So besides the baseball cards, did you ever think, I feel it, well, everyone now, you've become the Oprah of entrepreneurs, right?

You've kind of like transcended any group, age. Everyone seems to like, when I told people I'm doing this podcast, people are more excited about you than like I could have said any other person in the world, right? First of all, did you ever think that you'd have such an impact? No. Okay, and that's a good answer.

Yeah, it's just the truth. I didn't, if you asked me four years ago, or six years ago, I would say yes. If you asked me in the way, I think you asked me four years ago, or six years ago, I would say yes. If you asked me in the way, I think you asked me, which is at my youth, I thought it was a businessman. Right. And so a businessman doesn't get the luxury to actually have such an impact on humanity. But what's the one thing about you that you think is the reason why it resonates and

impacts so many people? Like, you're style obviously. But, well, you know, I actually would art, this is something I'm really thinking a lot about. I'm pretty convinced at this point that my style is slowing up the process. Really? Why?

There's an enormous amount of percentage of people that don't like me at first. But you grow on people. Fair, right? But if I was a hair, maybe 15 to 30% a little less, I think it would be much further along. Much further. Now, that being said, I also think that that would then

have a cap because it wouldn't be my authentic self. So I think maybe today it would be further along, but at 63, I think I will be like, pfft. Well, that's crazy to me because I think be further along, but at 63 I think I will be like Well, that's crazy to me because I think that well I think everyone would say that you're just you're growing exponentially fast. I am and you've become like a household name when really besides like Elon Musk in the entrepreneur space I don't really know many other people that would actually have that you're synonymous with that word You know, I mean I mean look there's others that obviously have it other people that would actually have that, you're synonymous with that word, you know? I mean, look, there's others that obviously have it.

I think as it gets, as it skews younger, I'm in a little spot. Well, yeah, to your point. Like, I got into the point subconsciously, when I walk by young males anywhere publicly, I'm now surprised they don't know who I am. That's right, which is crazy. Because three years ago, I was stunned to anyone did, right?

So that's clearly happened. And women, by the way, too. Oh, plenty of women. I mean, by the way, plenty of women, plenty of 60-year-old men, plenty, but if you're talking 17 to 26-year-old dude walks five-me in the airport, I'm like looking at him like, oh, what the fuck?

You don't know him? Like that demo for sure. Look, I look, there's a lot of entrepreneurs that I still think if you look at Google search queries are further ahead than me, I think I might have the most momentum, right? Right, right.

Mark Cuban's ahead of me. Because of Shark Tank, all the sharks, I'm not as impactful. I think I'm not. Well, impact is very simple. And this is why I think I'm not. Well, impact, impact is very simple. And this is why I think I can be the greatest entrepreneur of this generation. I don't think anybody wants to give more than me.

Well, that's the dance. That was my next thing. I'm not playing for money as much as my contemporaries. I'm playing for legacy and admur, my North Star is admiration and legacy. And trying to buy the New York Jets. That's a very important kind of like sentence, because I really don't give a fuck if I buy the Jets.

I just like playing so much that the game of trying to is fun as shit. Right, Mr. Goal. That's the goal, I can play. That's like a business goal. I really like that to happen. But like, okay, besides this style, then what do you think it has one quality about you that has that type of influence and impact?

My intent is to give. So that's where you're starting from in your first place. Stupid, this 30 minutes is for me right now? Probably very. Yes. I do. I'm nothing else to say. Yeah.

The my actions do not map anything like the other people that are looking like me. There's nothing similar to me than my contemporaries. I'm actually giving back continuously at scale vigorously and they're not. There's not a single entrepreneur of top 1000 fame that is grossly giving back. Right. How many times do you do things like this? A lot. And every time I feel a level of anxiety,

because I'm like, fuck, I have a lot of shit to do. Oh, shoot. Okay, well, I feel great right now, but I mean this. This is a very transverse conversation. Yeah, you feel anxious. Aint Elon and Sarah Blakely and fucking Mark Cuban and fucking Barbara Cochran, they're not doing this. They're picking the thing, they're doing Joe Rogan

because you're getting fucking trillion eyeballs. Right, right, right. So that's, but that's why I saw this thing about Taylor Swift, who says she hacks, he hacks culture. But with Taylor, my, what the difference between Taylor and I is, is I talk about it in a business format

and she was doing it for self-interest because she knew it would get her more awareness. I don't know her to know how much of that she loved. Like does she love popping up at a wedding out of nowhere and doing the song? Or was she, because every time the media knew, so she was manipulating in a good way. That's just very strategic.

She's unbelievable. Yeah, you know what, I'm gonna take back manipulating because I don't think it's a good word. She was strategic about it, and everybody won. Great that she got picked up by every magazine. You know what else was great?

The 103 people at that wedding at the Jersey Shore that lost her fucking mind. It was amazing. Absolutely. Where I'm starting to realize with me is like, oh right, I don't have anywhere close to as much money as I could, and that's because I actually don't value that part.

And that's where I always have to really know somebody to know where they sit on the curve of only about the money, not about money at all, or somewhere in between like me. I just used to think I was 50, 50. I'm starting to realize maybe I'm even 20 to the like degree. You know that I'm not? And honestly, I think that could change.

There is a concern in my own mind that somewhere in my 70s or 60s, I may get resentful that I gave so much and I didn't get mine, that I may change my behavior. I'm hoping not, but I'm being really transparent here. It runs through my mind. I'm leaving an uncomfortable but I'm being really transparent here. It runs through my mind.

I'm leaving an uncomfortable amount of money on the table my whole life. I built a business for my my dad and left with nothing. I started with a company with my brother and gave me 50-50. He left early on and I like bought a mat like like I'm I don't have anywhere close to the wealth that I could and then I don't monetize my audience the way everybody else does. Like I continue, I'm building a machine, not for the business, for the long term. So right now, like if you're a really thoughtful,

money person, you shit on me if you knew everything about me. I just think it actually works out. Justich, I see that when you said that, I didn't even realize that about you. See, I thought that you would be a master of monetizing. I mean, not this 25 minutes. I think I am.

I just think I'm losing 31 to nothing in the first quarter. But it's a long game, right? It is. It's, I mean, this is it. Your young still. I believe that to be true. Now, were you,

were you always like a forward thinker? Like I'm thinking like, because you like, you predict things, like I saw like on a bunch of things I watched about you on like Larry King, God knows how many years ago that was, you predicted things that actually do happen. Like you were just, oh, seriously, a lot of people that doesn't happen.

I, you know, it's funny. I don't, I, I see patterns much earlier than most. And I'm willing to have conviction to say it out loud. And I understand human beings, and so I understand what they're gonna do. Yeah, I understand human nature. I understand human nature. Right, so you should've been a psychologist also.

I am a psychologist. Every day you are. If one of my two kids is a very well-known psychologist, I'd be like, knew it. You know, if they just didn't go the other way, fuck, I'm sure. Look, growing up one of my two children, if looking at the level of success, the cliche thing kids do is they run away from it.

They don't want to be compared to, who wants to be Michael Jordan's fucking son playing basketball, right? Who wants to be Wing Retsky? And I like to be all time, and I would have empathy for my children being like, yeah, I don't need a world of everyone comparing me to what he did. But no one knows who they are. I'm like, you've done an amazing job at having, you know, there's such a disconnect between your family and you, I mean, honestly, like, I've had me found one, I mean, if I went and searched, but I would think that you

were a single dude just running around New York. I get it Like you you actually have kids and a family. So how being so public like your entire world is like the decision we made Video tape. Yeah, except my personal life like nothing nothing But don't people see you like walking around the streets with your kids and taking care of kids think I'm massively famous There's not a single time that we go out that somebody doesn't stop us. And then yet I never see those pictures. Yeah, we've chosen not to do that part. I don't wanna compound it.

I really do think everybody will know me and I do think the fact that I don't share that part subconsciously, a lot of people see me with my kids, my wife or what have you and don't bother because they realize that I didn't open that up. Other people are putting their children in every single thing and then they're gonna roll out. You've given the public the permission to engage people do it because they get, I don't speak for everybody, but a lot of people do it because it gets more likes,

which is fucking devastating. That's where people do it. I'm devastated by that. And so, you know, a lot of people tell me a lot of things and then, you know, throw judgment at me and then I'm watching them whore out their children for social media likes and I say to myself, in my mind, because I never put people on blast one-on-one. Publicly, I generally put things on blast, but I will never put anybody on blast one-on-one. I'm too empathetic and no, I don't know everything.

But when somebody casts judgment on me, like literally a friend in acquaintance, a stranger will cast judgment over a drink, a dinner, walking in the airport. And I sit there and think, especially if it's a friend in acquaintance, and I know that they do what they do with their children, I laugh inside my head. I'm like, you're telling me I curse too much, you're putting your children in a purious position at your own self-interest. It's amazing, you're perspective. It's like, I think it's because it's a little bit,

it's like so unique to what like the masses are. And that's why people are so gravitate to it so much. Like I watch this another thing. It lacks fear. I'm not worried about fear. I'm going through one right now on LinkedIn. I have a thing that is a program to join our team and I want you to make stuff to join the team.

Here comes the elitist creative community saying fuck you GaryDee specwork you're better than this. You're making fucking you should pay people What the fuck and I'm like, I don't believe that I do shit for free all the time Like this I speak for free even though I get paid 150,000 because I strategically believe that attention in that audience was worth it for me this America even though I get paid $150,000 because I strategically believe that attention in that audience was worth it for me. This America. Now, I'm not imposing people to make me free videos. I'm trying to, I pay plenty of people to make.

It's not that it's my only thesis. I just want to grow a little bit and hedge my bet. We've picked a lot of wrong people. I'd like to see people make something for me. I don't feel that it's exploitation. Nobody's requiring them to, if they are so great and get paid, they don't need to. But for a lot of us, we're not as entitled as those people that are casting judgment and had mommy and daddy's money to go to the right school and things that nature. And you need to kick your fucking foot through the door and the way you do that is by fucking do it's appropriate.

Absolutely. Anyone? No, but it's true though. It is true and I'm sorry we're hurting your market value, but this is called Supplying to Man. This episode is brought to you by Vonage. Is your business ready to integrate live video chats into your app? The Vonage Video API makes it simple for developers to build custom solutions that make sense for your business.

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Oof, not how you would have done that. You like working with people you can rely on, like USAA, who has helped guide the military community for the past 100 years. USAA, get a quote today. And I'm sure you get offers probably by the thousand a day for people to work for you for free, regardless. Thousands, I'm sure. I mean, thousands. And even that's a competitive market, right work for you, for free regardless. Thousands, I'm sure, I mean.

Thousands. And even that's a competitive market, right? I'll be honest with you, I think people that are mad that there's spec work going on now are gonna be really mad in a decade when people pay people to work for them. Wait till that can't open, wait till people understand what's really going on.

It's just supply and demand. It is supply and demand. It scares the fuck out of me that I can have an entire team Gary in 20 years I'm predicting that is paying me to be there. that I can have an entire team Gary in 20 years. I'm predicting that it's paying me to be there Whether I can get there emotionally that gets a that is already the next step, you know I'm able to do I believe in show me your work others clearly with the comments said no The next one's a interesting one, but I

One's an interesting one, but I think it's gonna happen, whether I decide to do that or not, I don't know. I lean towards Noah's, I sit here today, my POV may evolve. It's a much better use of money than going to art school. Oh, I agree. But then you don't believe in mentors. So these people are all wanting to be mentors. I don't believe in mentors to me,

and I believe there's some other people out there that only learn by listening and watching and doing By the way, I wish I believed in mentors. Let me freeze. I let me freeze I wish my brain worked in a way that could learn from a mentor Right or I thought well, I said that that was very very clever Which was that mentors are from what happened already? That's why I don't value them as much as most people. And you're so much about the future. Or the current.

Or the current, right? And so you're right. And then I think most things are commoditized. They're gonna, on at the, you know, first of all, I had it intuitively because I learned it from, listen, one thing that I underestimated is I was a true businessman from the age of six years old.

It's all I did. I sold, I bought, I traded, I made signs. By the fucking time I even went into my dad's store, I fucking wish I was making content at 14. When I tell you that the videos of my audacity of what I was going to do in my dad's liquor store, the level of shitting on my dad, and it wasn't shitting on my dad, but that's wrong, that's wrong, that's wrong, that's wrong, that's wrong. As a 14 year old and then now, you know, being able to look at it 30 years later, I was right.

They weren't guesses. And then I said to myself, my God, I learned a natural talent, DNA, right? And I learned a lot from six to 14. Who the fuck's even doing that? People are going to, like people don't learn until they're like 22 on their, is their first day. But how do you even teach that? See, like you said yourself, you had a natural gift, a natural talent. You can only get people, I can be a much better singer, but I'm not going to be, you know, Rihanna. Like, like, like, so you can teach it, but yes, talent is part of the equation. It is. And people, I mean, how much you think is work ethic in discipline versus this pure talent?

I think work ethic and discipline is 51% of the equation and that talents 49. I think, I just see too much talent wasted daily. You have to do, right? This is something I've been talking a lot about, like, do it. You have to make, you have to practice, you have to like watching athletes,

especially it's very obvious. There are two people and one's so much more talent, it's not even close, but they're jerking off. They're not putting in the work and slowly but surely, the tortoise catches up and passes the hair because where why is less about actually the physical talent, it's all the stuff they're doing off the field, it's all the mentality stuff

that actually undermines their whole career. Right, you think that the mentality, I thought that actually helps their whole career is the mental strength, the mental discipline. That's what I mean. It's the better athlete, it's the better entrepreneur, it's the better executive at skill. Absolutely.

That their mindset of like work ethic and just like mindset under, under mindset and they lose. More from our guests, but first a few words from our sponsors. So have you guys downloaded the game best fiend yet? Because if you haven't, what are you waiting for? It is so fun you guys. You can collect all these cute little characters.

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fresh books right now. No credit card required. Just go to freshbooks.com slash habits and enter habits and hustle in the how did you hear about a section and you can start your free trial today. Speak it up mine. What do you think of these masterminds? All these people on social media are just making, they're doing, they're charging a hundred thousand, fifty thousand. Right. and then they're taking a lot of people who are putting all their money and investment into these masterminds. I get a very historic, listen, I could tomorrow

start a mastermind and probably make $100 million. Oh, I really do that. That's how you can make all the money that you think you're losing or leaving on the table. It's not my favorite model because I don't think it's, I don't think, you know I don't think there's two. Honestly, it's just a supply and demand. It's no different than what I talked about video creators.

I believe there's too much good information for free on the internet. Google. Listen, I'll be honest with you, it's a very big agenda of mine to not force people to buy into bad masterminds. Right. And also, like all these great internet marketers who, you know, put themselves on a platform where they're teaching people these things, but they're charging people, all their money. And so, like, I'm not a fan. And there's a lot of bad behavior going on. I'm sure there are people out there who charge people. Yeah, like 50 or 100,000 dollars. I had some guy

yesterday telling me he spends $175,000 a year on these masterminds from the same people that you and I, I'm sure the ones that I'm thinking of that you know, right? Yeah, I'm not a fan. It's a, and, and, and, and by the way, what does it say? I'm sure there's somebody who's just starting out

who's, she's got a $1,500 a month or a year mastermind and I'm sure it's our Y positive. But as you go up the scale, yeah, I'm talking, I up the scale, I'm talking, I think people are doing that. It'd be the reason I build a hundred million dollar one. It because people would want to say they're in it, because I'm a brand. Well, yeah, well, well, well. It's the same reason people wear $80.

It's the Gary Vs, it's a Nike, it's just, you know, whatever, like it's how we express, an entrepreneur would be expressing themselves by being a part of it. Right. And all these people who would say it's why I like doing sneakers and wines, I apologize. No, of course.

Because I also want to build businesses, but I want it to be their incase you drink wine, incase you wear sneakers, and you are grateful for the free yet can do it. But you are building a business, Vayner Media, Vayner Sports. But I mean, when my close is having anything with my audience is actual physical product that I feel they can, if they live that life,

could do versus me holding back my best content to charge you. What everyone's doing is they're putting out their worst content to then make you pay for their best content. That's right. And I'm putting out my best content and it's better than everybody else's content. It is because it's nap, it is actually. So that's what's happening. Can I ask you one more question?

I know you have to jump. Yes. No, I can't even remember the question. Go ahead. Go ahead. Go ahead. Spontent. What was I going to say?

I was just going to say it and now I can't remember what it is. So go somewhere else and then maybe we'll come back to you. That's what I always do when I forget something. Yeah. I was going to say, I was just going to say it, and now I can't remember what it is. So go somewhere else and then maybe we'll come back to you. That's what I always do when I forget something. Yeah, I was going to say something. What's the one thing that you think that everybody no matter what the business is that they're in, should be doing right now? Producing content at scale.

Producing, I'm good at that. I mean, it's just, it's so fun to be concerned. One of my favorite things that are going on now that I have so much scale on Instagram is when people leave a comment and they think they're trolling me and it's the biggest compliment. Gary, you say the same shit. It's my single favorite moment in my career right now.

How many people do you like, yes I do. But that's good. That's because it's the same. And what makes me talented is I say it in 1800 trillion different ways. And I will always say it in the newest places to say it. And it will be contextual for Tiktok and LinkedIn, just like it was for Twitter and Instagram. And I'll eventually catch you at the moment that you're ready to hear me.

Exactly. After you go to all the other shortcuts and all the other things that you don't want to be doing with my way, slow, shitty, right, kind, good, giving, when you hate that because you want fast, quick, a lot, and you go through it all and none of it works or my favorite one when it worked and then it collapsed. My best people consuming my content for me are the ones who actually had success for a minute in the other way and it all came down. Right, right, exactly. And then they realized why and they come. Not the ones that don't have success fast.

They're also good. They believe in my way, you know, they didn't get success. The one that's most interesting to me is, she fucking did it. She made a ton of money in 18 months, and then all went away. This episode is brought to you by NerdsCandy, calling all the gaming tech-saving nerds out there. The team carriers and keyboard warriors, the achievement hunters and part-time larpers,

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you. Vitamin water is a registered trademark of glass. I'm curious because you're such a motivating, such a motivator. What's the percentage? You probably don't know this, but the percentage of people who actually implement and execute on what you say. Right. Well, to what I really am saying currently, almost no one. I'm telling everybody to produce 100 pieces of content a day. Yeah, I mean, that sure is what anyone doing it. Well, how it's actually doing that minute, that much. 60 tweets a day? Yeah, right, 60 things.

Everyone has thought, talk about everything and anything. Like, you can do it. It can actually happen. Right. Not here. Sounded out. You know what I mean? Yeah. Like if you get in this is why this is why document overcreate was my big breakthrough and that one sit down with that kid. It helped so many people. I'm not asking you to create a hundred things. I'm asking you to make a hundred things. That can be if you go all the way religiously there when we leave here, not only would we take a selfie together,

but you take a photo of that and you say, this is Gary's view. You know, why does he want to buy the nicks? And it's like, you know, and then, you know, you're just making all of a sudden because you put, why is he want to buy a nicks? Somebody sees nicks and engages with you and they become aware, like, people don't get how it actually works. And actually, there's everything's a conduit kind of, or a trend. And then if you could afford it, you start building out the thesis. You record and you post produce at scale. And you produce for TikTok and YouTube and Facebook and Twitter and Instagram and your

podcast and, you know, that's how. That's a lot. It's a lot. But to remind everybody, before everybody goes exactly where I know they're going, I was doing it at scale in 2006 to 2011 by myself while running a liquor business. I was doing, that's why I have so many tweets and it's all documenting. Go back to what I was doing on Twitter in 2006, 2008. It's all there.

It's all there. I know. Because you're going to say it's D-Rock and it's the team and it's this and that and I'm like cool. That's now. That's what you can get to if you do it right. A decade later. That's amazing.

So I just believe in bringing value to the audience is the biggest leverage point. Is there any other companies I know you're going to wrap it up? Is there anything besides I know TikTok's another one, that another thing that you see that people should be kind of keeping their eye on? No, TikTok and LinkedIn are more than enough. I've been very loud about this the last 100 days. Like, you know, back to like, why I love this question.

Before we get to the next one, good news. We have two right now. We really didn't have that many a couple of months ago. Like a year ago, I wasn't that excited about much. It was like more Instagram. LinkedIn and TikTok have opened up for everybody in a real way. TikTok is kind of like, isn't it very,

and maybe this is just me, in my, because I'm a, I'm an old woman, can't, but like, isn't it kind of like a young person thing? Like, you mean like Facebook was? Well, yeah, but like, besides making like videos, what else could you do? I'm not gonna start stinging a song on well maybe I should why don't you just put out the content that you put out on

Instagram see what people understand is platforms evolved if this interview was happening in 2011 right you would say but Gary isn't Instagram for photographers who are taking nice photos wasn't kids yet? Instagram did not start as kids. Instagram started as photographers You're right and then evolved into Period and your sentence there. Yeah, then it evolved What I'm good at is understanding the potential Evolvement of a platform that already has scale right

I understand that you got it. I do so all my you know Ready has scale. Right. I understand that. You got it? I do. So, there are people right now that are getting views under TikToks that they don't get anywhere close after four years of investment on Instagram. And they're doing things that have nothing to do with TikTok. It's not on trending, it's not lip sync,

it's not visco girls, it is, they're doing a burger video, painting, a cowboy video for 60 year olds, and it's working because there's so much attention on the platform, and there's not enough creators. Yeah. It's just supplying demand. It's supplying demand. Okay, I'm going to wrap it with this because this podcast is all about habits and hustle.

You know, you got that. What are some of your daily habits that you do daily to keep you as on point? I make pretend that my family dies. You make pretend that your family dies. There's something I do maybe not every day but comes through my head pretty often. If you ask me why on me it's because every day every other day no shorter than minimum once every four days. I will role play in my mind the tragic death of somebody in my inner family. Really?

Really. Okay, and what do you do with that information? What I do with that information is I use it as the framework to keep everything in perspective. Okay, that sounds good. It's really easy for me to be okay with the three bad news things that I got today about lost revenue at Vayner.

When yesterday, I made pretend that a tree landed on my dad's head and killed him. So you keep perspective. I'm being serious. Now, I know it's ludic, back to, I say different shit. I really mean what I'm talking about. And because I'm good with feeling feelings with myself, it really works because it gets really sad and scared and really don't want that to happen.

And then I'm super thankful that that didn't happen and everything else is, you know, one of my best friends lost his father last night. Real life. And he's really, really sad. And all the shit we've been talking about for the last year, around business, and other things, just miraculously didn't matter at all for the last three months that he's been in the hospital every day and every second. It just doesn't fucking matter.

So if that's what we all do, when it happens, why not live like that when it doesn't happen? That's 100% sure. There's no question that I am much happier than the majority of the universe because of perspective and it is completely predicated on the singular variable of health of the people I love. It is old Eastern European grandma talk. My grandma and my great grandma would only talk about health. Health. Health.

Health. Manay Adam, they were super flawed women and had a lot of Mr. Goss, but at their macro, I am. But I am. I know Vaynerchuk is not a very Jewish name. You're Jewish? I am. That's how I got out of Russia.

Oh my gosh. Yep. I didn't know he was Jewish. Yeah, a lot of people don't. You know, obviously, you know, because I was born in the Soviet Union, two generations, I don't know, people don't know this. In communism, religion is illegal. Yeah.

It's a very non-known thing in America. So, I don't have an incredibly deep Jewish faith-based infrastructure because my grandparents and my parents didn't grow up with it. But your mannerisms are very Jewish actually. Well, now it all makes sense. I always felt Jewish to know. But I didn't think up with it. But your mannerisms are very Jewish actually. Well, now it all makes sense. I always felt Jewish to me. But I didn't think you were Jewish. I am.

I know. Well, I mean, look, like anything else, whether it's the same reason I'm excited when I find out people are jet bands, whenever you associate with somebody in your inner, you know, or entrepreneurs, or eat Jersey people, like it's all, of course, because religion's one of the core things. By the way, for me, Jets is bigger than Jewish,

but I understand. Like to me, I am more Jets than I am Jewish. Really? Really. I associate more tribe DNA with fellow Jepans than I do with fellow Jews. But I don't know if the Jets, like why the Jep, why so much?

Why not the Yankees though? Because it was the first team I fell in love with in America. I, I have now psychoanalyzed myself that it means America to me. It means freedom, acceptance, the kids in the neighborhood. We're like, you're one of us. And then I just watched every game. So it's just sheer practice, like just emotional, plus it's the journey.

Yeah. I dropped the Yankees and the Rangers. If you look at my senior year high school yearbook, you would think I was a bigger Rangers fan than Jets fan. Well, also, the baseball cards. I thought you'd be a bigger baseball fan. I was. I was a, I was a bigger Yankees fan as a kid than a Jets fan. I was a bigger Rangers fan than a Jets fan in high school, but they both won championships and I stopped caring. Oh, wow. And so now the Jets have the longevity and they were always right there. And I was probably a bigger Jets, I would say equal, but like, yeah.

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Cherokee Limited and Grand Cherokee L Limited. Competitive vehicles exclude all other FCA vehicles. Contact dealer for details. Take retail delivery by 531-23. Jeep is a registered trademark. Yeah, is the Jeep not practiced anything in the Jewish? No, I do. I got Russian Shana coming up. I'll be. I do, but I'm not, I hate the bullshit. I'm not hardcore. Right, like you're not well, you don't keep kosher. I do not keep kosher.

I don't do satiron Friday night, you know. It's about you know, I do not do shbuck. How about your family, like your apps, like your, you know, was your wife Jewish? Yes, it's me, I don't care about that. Yeah. So like that's, you know, but it's not the, you know, obviously everyone runs their game it,

but on humanity, I'm all time. Look, I probably have a subconscious struggle with religion because I do think it leads to bad behavior. Right, or they use it as an excuse for, yeah, correct behavior. You know, it's not, it's fall to your point, but it is absolutely a beacon for bad behavior, like politics. And I've seen it, I mean, we've ever seen it a lot. it's fall to your point, but it is absolutely a beacon for bad behavior. Yeah. Like politics.

And I've seen it. I mean, we've ever seen it in a lot of times. And so I always have like, I'm just into like team human. So I don't like animals or, or mother nature. We don't like animals either? I definitely don't like animals. And the way normal people do. Right.

You know what we'll create over it. I don't hate animals. I just love fucking people. Right. I just can't get fired up about a parrot. Right. Or a dog or a cat. I definitely am not as into dogs and cats as many others. I love that people are. I just wish people were more into people. Right. Not Nate. Would you say nature also? Yeah. I mean, look, I understand if you ruin, like, I hear from the comments, I can read them for you.

Gary, if you fucking ruin earth, you won't be around for me. I understand. I don't want to fucking, I don't want to destroy the earth I just don't look at a tree and be like hey my dad looks at trees. He's like amazing It loves me. I'm just a fucking tree morning. What is that in human besides me and my mom? I mean like it's like Fuck it's a tree dude, you know You know, you can keep things again The theme is keeping things in perspective 100% right and himself aware which we're gonna talk about but you know next time. Thank you so much

Thank you so much. You're welcome. Man. Thank you. Thank you Coin visionary soon in you can get to know Inspire this is your moment excuses. We haven't had the habits and hustle podcasts I hope you enjoyed this episode. I'm Heather Monahan, host of Creating Confidence, a part of the YAP Media Network, the number one business and self improvement podcast network. Okay, so I want to tell you a little bit about my show. We are all about elevating your confidence to its highest level ever and taking your business

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