Habits and Hustle - Episode 522: The Best of Habits & Hustle: Rob Dyrdek (Serial Entrepreneur and Ridiculousness Creator)

Episode Date: January 23, 2026

Relentless drive isn’t the problem for most high performers. The real breakdown happens when self-belief collapses after early success and hustle turns into motion without direction. This episode is part of The Best of Habits & Hustle, a series where we revisit some of the most impactful conversations we’ve shared. In this one, I’m joined by Rob Dyrdek to challenge the idea that working harder fixes everything and explore why success stalls when it isn’t intentionally designed.  We also talk about rebuilding belief after hitting bottom, mastering time as a strategic advantage, and designing systems that create real wealth without burning your life down. Rob Dyrdek is a serial entrepreneur, producer, and former professional skateboarder. He is the creator of Ridiculousness and the founder of Dyrdek Machine, a venture studio that has built 18 brands with six exits totaling over $550M. Rob is also the CEO of Existence and the mind behind Time Creationism, a framework focused on engineering time at scale. What We Discuss: (00:02) Losing self-belief after early success and why hustle stops working (11:38) How subconscious belief shapes trajectory more than effort (13:27) Hitting rock bottom and the decision to reprogram belief (19:18) Why self-belief isn’t motivation, it’s data and mastery (46:41) Designing time as a strategic asset instead of reacting to life (52:03) Why balance must come before scale, not after (56:47) Building systems that create wealth without burning your life down Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen  Find more from Jen: Website: https://jennifercohen.com Instagram: @therealjencohen  Books: https://jennifercohen.com/books Speaking: https://jennifercohen.com/speaking-engagement Find more from Rob Dyrdek: Instagram: @robdyrdek Facebook: @robdyrdek Youtube: @robdyrdek

Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it. I am so excited to have my guests here today. We have Rob Deer Dick. And I mean, I've never been speechless, but this guy is above and beyond, probably any guests we've ever had on Habits and Hustle. He is, you may think of him as a skateboarder. You may know him from ridiculousness or Robin Big or Fantasy Factory. But this guy, you may think of him as a skateboarder. You may know him from ridiculousness, or fantasy factory, but this guy is one of the most clever entrepreneurs, what he's built, what he's done, how he's automated his life and designed a life that is way beyond anybody's imagination. You can't even imagine. I am so happy to have you here. Thank you for being here.

No, thank you for having me. I don't mean to make you blush. I don't even know what direction to go with you because when I delve into, when I told you, when you walked in, when I delved deeper and deeper into who you are and what you've accomplished. Like, forget about the TV, this, and the world records and all of that. It's, this podcast could be 11 hours, honestly. I don't know what direction to go first. Yeah, and I think that ends up being a lot of the, the problem with sort of my past sort of reason of not doing press, you know, for many years.

Like, I didn't even, as I built the Deer Deck machine and built sort of this entirely new vision for myself and sort of life and legacy, I didn't talk to anybody. And so by the time I began to share it, it was deeply refined and I had lived it and accomplished so much inside the way of thinking that now it's the only thing everybody wants to talk about. And that's how I control the narrative that has led to sort of me connecting with a lot of different people that think this way, to be able to have this conversation in a more intelligent, connected way to who you are and what your brand is, then just asking me, what'd you do to become a pro skater?

Yeah. Yeah, I don't know. But like, it's like you've conquered so many different areas, right? So obviously, it's like that, that's the through line, right? So that's, it wasn't just in skating. You've conquered every, you're a serial entrepreneur and, and has made hundreds and hundreds and hundreds of millions of dollars in many businesses. Can you first start with like, what is the, what is the Deer Dick machine?

Let's start with the basics. and then we'll kind of move on from there. Well, you know, the Derry Machine is a venture creation studio, which is essentially a business that creates businesses. And, you know, as you know, a business is a living thing. And to me, I call it systematically fusing art, science, and magic, right? Because you've got to be the creator of and the visionary for the idea that you have, but there are proven principles and certain inalienable things that have to happen for a business to be successful.

that's the science side. And then you got to get lucky right market, right timing, like something happens to go your way. And some magical moment happens to create a successful business. And in my case, I measure the success of that business through the entire cycle from idea all the way to exit. So can you just walk us through the evolution of you? Because you've evolved over and grown so much from when you were what you started, when you were, what you started when you were 16 as a pro when you were a skateboarder at 16. So how did you were from, you're from Ohio, right? How did that even start? Like how did you make a, to become even like the

best? Like how did you come from Ohio to LA and even begin that whole journey? Yeah, it's a weird place to grow up and become like known in skateboarding. But believe it or not, Dayton, Ohio, where I grew up was the epicenter for the skate culture outside. of California. And that was because a young serial entrepreneur named by the name of Jimmy George created like a skate distribution center there and would throw these big skate contest there. And when I was 11 years old, I called the skate shop because they had a ramp in the back and I had never skated a ramp before. And I asked him, the owner, would you allow me to skate for free if I get 10 people to come and pay to skate? And he was like, what? You can just come down

here and then when i skated the ramp for the first time he was like wow like you've got real potential like if you skate that's the first time you've ever skated a ramp you are you have real potential i didn't even know what the word meant and my parents are trying to explain to me like oh like you could be really good at it but he was a serial entrepreneur and then i just watched him start company after company and everybody um as i was getting better and better at becoming a skateboarder everybody was building companies around me. So I quit high school, became a professional skateboarder, and started my first company right after I moved to California when I was 17.

But when you said is interesting, like when you were a little kid, like a teenager, you said to this guy, let me go and skate. I was 11. I mean, 11 years old. You're like, oh, I'll bring 10 people. They'll pay. Like, you obviously had something already, very entrepreneurial, like a spirit of within you. to even think of that at 11.

Like, how did you even think of that? Think about this, though. Imagine if he would have been, don't be ridiculous. Why are you calling and asking? If you don't have the money, you can't skate. Imagine how much of a difference that would have built, like, by me, by them saying, you don't even worry about it. Come on down.

We'll let it do for free. That opened this belief of like, oh, wow, look what happened. You took a shot and it worked. Right? It's like, I like to say that I had these series of events. when I was really young, I became really good at soccer. Like, I became really good at skateboarding as soon as I tried to do it. I got, I made a cold call then didn't just skate.

I was recognized of like, you have true talent and was validated even further that I was, I had this possibility to become a professional. Like, so I had this extraordinary foundation of self-belief that the, the world turned my way and a handful of different things at that very impressionable age that allowed me to begin an evolution of continually growing that belief and taking bigger and bigger shots. But that's interesting because it sounds to me

that things came easy for you. You're a naturally gifted athlete. If you were really good, you're extraordinary at soccer and at skateboarding. I mean, so like you said, it gave you that self-belief. But what was the, how did it, was there anything that you had to work at that you weren't good at?

that kind of you didn't have the self-belief or because you had that self-belief from those things, it gave you the self-belief that you can figure it out on something else. Well, you know, I continued to just evolve and grow and continue to find success. And I didn't truly lose, like, self-belief for the first time until I was, like, 25. And, like, if you can imagine you're born into belief, you've had all the success. And then, like, in your mid-20s, this super dangerous time when you're really trying to to figure it out. Like that's when you lose yourself belief.

And if you can imagine you're so used to having it for so long, trying to manage it was this entirely different and foreign experience because you don't just lose it overnight. You, as you begin to lose clarity on where you want to go and then you begin trying different things and they don't work and now you lose your way and are unsure of what you should do, that's where you begin to lose, begin to build doubt, which then ultimately can lead to losing belief. Yeah, absolutely. What happened when you were 25? You know, I had evolved up into, you know, going from professional skateboarder and traveling the world to then having a signature board and signature shoes and all of these now having money, right?

I was making a few hundred thousand a year. but then I just wasn't satisfied with being a professional skateboarder. My desire, you know, I started a record label and a skatechust, all these businesses that I didn't know how to run that were all failing. And so now it's like my skating is just getting worse and worse because I'm trying to be a business guy because I'm an entrepreneur. I started my first company at 17. What company was that, by the way?

It was 17. 17 was called Orion Trucks. It was basically the metal part of the skateboard. I was reading a book called The Orion Prophecy about the Pyramids being directed at the Orion Stars and there's aliens living there. So I named the company Orion Aluminum and I hand drew the logo and everything. It was the first pure brand design and build put together the entire team found the manufacturer to put the whole thing together. It was a true like founder build at 17, you know. And what happened with that?

Did you make money off that company? in business to this day, but no, I never, I did that deal put together like basically. And you were 17. Yeah, like the all-star team, the best skaters in the world, designed the entire thing, put the whole thing together for 0.5% of sales. So I was like, oh, I made it. Look at this. I am rich.

You know what I was getting like, you know, $6, 700 a month. And it was like, oh, what? You know, like, for 17 or so. Yeah, well, no. I mean, you got to think even I was guaranteed. like a thousand dollars a month if I would move from Ohio to California right because at the time you know in the first year of being pro I made $2 one month because I sold one board and got a $2 royalty check and so for me when they guaranteed me a thousand to move to California it was like out of here

it's like a ton of money I felt like I hit the lottery right so getting that additional you know building that whole company and getting now six 700 from a truck company that was it felt significant But again, I was, you know, taken advantage of. But that company is still in business to this day, gone through a series of different owners, the IP. But, you know, it's the power of that brand and what it meant to skateboarding early on in the 90s that that has the longevity to this day. Right. So, sorry, I didn't mean to interrupt you about the 25-year-old story of how you lost that stuff. But I wanted to kind of do that.

Yeah. And again, up into that point, I was trying all these things because in my, I had this much bigger. ambition, right? And being a professional skateboarder was not connecting to me to the ambition and the identity that I saw for myself, you know, and so that gap was worsened because I wasn't educated. So now I'm trying all these different businesses with the money I earned from my signature shoes, which was now giving me hundreds of thousands of dollars, but I never bridged the knowledge gap to understand how to actually build and operate and assess businesses from a way that where there's a financial opportunity. I was just brand and idea driven. And so I'm doing all these different things and losing all this money, then getting introduced to taxes. And then, you know,

now I'm operating my life at a loss because I think I'm super rich and I'm spending all this money, but then I got to pay all this taxes and I'm investing all these things. And so now, you know, you know, everything compounds in positive or negative way. And for me in that case, that I was beginning to compound in a negative way, drinking more because I'm like, like feeling more lost and taking less care of myself, skating less, like trying to put more energy, trying to will these businesses to work, even though fundamentally they were not constructed in a way where they had the potential to find success because I didn't even know how to do that. But I said to myself, I'm an entrepreneur.

I was raised by entrepreneurs. Like, it's my destiny to do companies. Everyone around me does companies. So I kept thinking my ideas would, if I just kept pushing, they would work and win. And at that point where I had hit rock bottom, none of them had worked. I was told by the owner of DC shoes at the time where I had my signature product that my career was done. the best of my my best years were behind me and that they would give me one more contract and then I could retire and become a shoe designer for the company and it was like tore the soul out of me

and truly truly put me at like who am I like what happened like can I even you know do I do that do I just like hit this check and start thinking about like my next life my life after skateboarding you know, but I said to him in that meeting, like two years from now, I'm going to be a completely different human being. Like, I'm not going to be who I am today. And it just locked me in. And then the first thing that I did is I went out and found a clinical psychologist that does hypnosis to, like, hypnotize me. Well, at the time to be focused on skateboarding, but he did all of this work to be like, look, your subconscious doesn't even believe you're meant to be successful. And so then all of the work at that time was just to reprogram my subconscious that I am meant to find great success.

Okay, that's what I have written that. I wrote that down as a question because I heard you talk about that on your podcast about how this, you basically go, it sounds like you got hypnotized to believe that to be successful. Correct. And so, and you actually believe that's the reason. why you're successful. Look, it's the art, science, and magic. You know what I mean?

You could say a lot of things about it, right? And I've sent many of people there, you know. You have? Yeah, and it hasn't worked for everyone. But it has worked for a lot. Really? It has worked for other people. Yeah.

And so for me, you could say anything. You could put together any case against why I'm fabricating it or why, you know, it just happened to be timing. whatever it may be. And there's a lot of forces at play there, right? You hit bottom, you lost belief, you went to this, it redirected you. You had an entirely new mission and guide in life. But there is, what is absolute truth is from that moment on, I just, like, have been on a

trajectory. You skyrocketed. Like, that went from going to the top of skateboarding to writing a concept for the DC video that led to a television show that led to Mulberry. multiple television shows that then led to, you know, creating a professional skateboarding leave and cartoons. And then ultimately a business that creates businesses and making hundreds of millions of dollars. Okay.

This is to me so fascinating. I literally had to like rewind it when I saw you talk about it. I'm like, okay. So in your brain, you said to yourself, okay, I don't, you were kind of like at rock bottom. And you thought to yourself, hmm, maybe I should get hypnotized to feel, like maybe that will help me like kind of like how people would go to a hypnotist to get for weight loss or for smoking or for whatever yeah so who did you how did you know who to call who like did this guy do this before was someone else and you kind of heard of him like would it how did this even happen so so this is this is really it was sort of in the era where there was a lot of sports uh psychologists talk with like different pro athletes trying to you know win a major championship or or lock in and be more focused especially tennis and golf athletes there was a lot of talk of using performance coaches yeah performance coaches and hypnosis for performance okay and so i just went to the yellow pages because there was no internet

there was no way to search something like this and i went to the yellow pages and found the hypnotist only this hypnotist the great dr george pratt was also a clinical psychologist at scripps lahoea the preeminent San Diego medical facility. So to me, I'm like, well, look at this. It's like, he's a psychologist. He's at scripts. Like, it doesn't get any more legit than this. And he was like, you know, $250 an hour.

It was like the most outrageous price, like, for like anything of that concept. Yeah. And then when I got in there to tell him, like, hey, I need help with my skateboarding is how I went in there. And then he had written, you know, had written all these books for executives called hyper success and all these different things of unlocking your potential. And he was like, forget about skateboarding. Let's get to your subconscious and just see if you even believe you're meant to be successful.

So it was like, I didn't go in there like, I need someone to change the inside of me because I don't believe I'm going to be successful. It was like what he, his practice and what he understood guided the session to that. And then this is what we have to work on. And then that's what we did. Okay, how many sessions did you do with this guy? Oh, I mean, I did it for years. You know what I mean?

I was like, I was like, just let's just keep going. I felt so amazing immediately and then began to see the results. You know what I mean? And I, you know, this is 25 years deep. And, you know, I still take my wife there to him for things. Like he presided over our vow renewal. Wow. We did our vow renewal, you know, for our five-year anniversary.

Like, he's just this amazing person. that's been in my life, who is like, I am to him this, like, extraordinary, like, case, you know, case study. But also, this is, I've been talking about the story for 20 plus years, you know what I mean? And so he still gets such a kick out of it. Like, someone will send him this podcast and be like, oh, Rob was talking about you again. You know, it's like had him on one of my shows.

Like, did you really believe, you genuinely believe this is like the reason. and why this whole thing started it. I'm like, we know the power of the subconscious, right? Like, as we've grown and evolved and practiced personal development and grown and evolved in our own lives, you begin to understand, wow, it's actually the intuitive way that you operate is at the core of how to live a truly harmonious, high quality life. And I see that now much clearer and can tie it all the way back to the importance of, you know, your subconscious self-belief.

And that's what he worked on. And then I have had strength in that and grown that strength. That's wavered from time to time. Do you still see him, by the way? No. Okay. When you stop seeing him? You know, I want to say I took my wife down there who was like really struggling with anxiety

about driving at night. And I was like, hey, can you just check me to make sure that I'm going to be a billionaire? He's like, all right, come over here. He's like, oh, stop it. Of course you are. I love it. It was like the most amazing interaction of like the most random. Like, can you even check?

Like that, no, my subconscious belief that I believe I'm going to be a billionaire. He's like, come over here. You know, he does like this technique. He's, oh, stop it. Of course. You know you're going to be a billionaire. Yeah. Do you believe you're going to be a billionaire?

You probably are almost. Look, yeah. I mean, I think at this level, when you generate this level of wealth, but then you know exactly how you generated it, and then you've tracked it and it's growth, and then you've began to understand ways to grow it in rapid ways, conservative ways, and all of these things together, then it's not a matter of if it's just a matter of when

based off of the handful of things, which would include market cycles, and then ultimately the businesses you build and the rate that they accelerate. But yeah, I don't think there would be a world where I wouldn't be. No, and the fact that it's, but again, it comes back to that self-belief, right? Because if you didn't have that belief, it changes it reframe so you think. But at this point, this isn't just self-belief. Right.

This is deep understanding and data. And insight and data and mastery. Yeah, and mastery. So you know what this says to me and says to everybody is that you have to take, agency of how you want your lit life to be. So like there's this whole thing but like, you know, going to find yourself. I believe you need to create yourself and you need to create yourself systematically like you're doing by putting the right steps in place. If you're just throwing a lot of shit at the wall and hoping something sticks, it's not, it's not, it may, some things you may get

lucky with here and there, but it's not really, chances are not for you. But wait, before even get into Because I know that what you also believe is that when you start to understand money and how that piece of it really also kind of put everything on overdrive too, right? Not just. But before I want to get back to the hypnotist thing. So then is this guy super busy now because of you? Like is he just booked? Oh, you know, he's always been booked. He's always been pretty significant.

What's his name again? Dr. George Pratt. Okay. So yeah, I think he's like. Timmy retired at this point. Damn. But, but yeah, he's, I think, you know, he's been, he's been catching the Rob wave for a really long time. But he was a significant, like, well-known doctor in the space way before I had even met him.

He's one of the pioneers because he is a highly educated psychologist that blended a lot of the, like, you know, more, you know, cutting edge, like, techniques that that aren't, like, you're not. at the thing you know like it's not like hypnosis like you know balk like a chicken right you know what i mean it's really much more like chakra points and like nervous system stuff to try to get your subconscious to reprogram itself did it did they help your wife with the anxiety for the night driving did it it didn't it like she can do it but it didn't it didn't completely eliminate it but it allowed her to get back in the car and do it. The anxiety's there, but she just couldn't do it anymore. Like, couldn't even drive at night. Right. It really changed that for her from at least being able to do it, but still, it's hard on her, you know. Is this type of thing something that people

have to do more regularly? Or can they, is it something that you can do once and really see a significant change? Yeah, look, I don't, you know, I'm, I can't sit here and say that it's like, you know, I don't practice it to this day. I don't preach it to this day. This is the most depth I've spoken about it. Really? Ever. You know, I mean, like normally I, look, like, normally I do, like, it's like a quip in my past that I kind of talk about. Like, I don't, I don't ever go super deep into it. I'm super interested in these things. You know, but again, to me, in hindsight, it's more about intention than anything. Okay. You know what I'm saying? At the end of the day, I got clarity, got intentional and began to work towards clear outcomes that would create a better life, a better

future experience. And that intention is what then allowed the universe to open up and present something like him to me that then reinforced that I was on the right path that allowed me to continue to evolve towards these things I wanted to achieve, learn more about them, get clearer plans, clear strategies as I get closer and closer to them to then achieve them and have a new one right behind it that allowed me to continue to grow into a great skateboarder, a top 10 skateboarder in the world, to then television and create this entirely new universe for myself. So then after this whole thing, what was, so then that was happening, how did, because you I love the story about how you became the, you're a shoe designer, but the way you created that

business for your like the royalty situation can you talk about that and was that obviously that was after the hit and like that was what year was that like how old were you then when that happened it was the same era okay and so you know at the time like i'm really fell in love with uh shoe design right and so i got to design my own signature shoe and so i had to be really you only have one shot at the shoe each year so you got to really make it special because it's the difference between making 50,000 and 500,000. So it was really important that I tried to design these great shoes. So in that process, I got really good at designing what would sell really well. So in my contract negotiation, I said, how about like I would like my signature shoe, but let me go through the same process

that all the designers go through. And if my shoes get picked, I get a 2% of it. I get a 2% royalty instead of my signature 5% or 2.5 and they were like sure why not he does great shoes like what's what do we got what do we care like you know worst case scenario uh like we have best selling other shoes and so then i i i went over the top because the way it used to work is like the designers you know who get paid you know 70 80 grand a year who like this is their entire livelihood they present their shoes and then the sales and the executive team will pick them, I would go in there and just razzle-dazzle everybody. I would do these like crazy presentations and thesis on the entire design concept. So all the salespeople, all the people that work there are like, oh, this is like Rob stuff is so cool.

You know, I just sold it in so heavy. And at one point, I had a third of the line in like 30 plus shoes that I was getting paid. off of. And when the company was acquired, and now, of course, you know, I'm making millions and shoe royalties. And then when the company was the diligence where the company was getting acquired by Quicksilver, they were like, why is this pro skater getting paid all this money off of all these shoes? Right. And it was like a, an issue because, you know, when you run the company, it makes no sense. You wouldn't give designers like, much money. You're basically giving away this huge chunk of the margin in all these shoes, especially these more mainstream

shoes. And so when the company was acquired, they let me know that I would no longer be allowed to do this and that they were going to run out all of my current designs and replace them with other designs. They're not going to pay this royalty in perpetuity. I mean, yeah, no kidding. Then how did the whole TV, like the ridiculous, I was saying to you, Like, I feel like the only show that MTV has is ridiculousness. I mean, it plays literally 24 hours a day. Yeah. Like, that is the show.

And I feel that... 1.5 billion hours viewed last year. It's the most watched television show ever. Ever. In the United States per year on cable, on cable. Obviously, no one on network would watch that much, but on cable, yeah. Do you know, I don't know if you know this, but someone who I work with when we were talking yesterday about you coming on. She said to me that there are literally chat rooms about your show

being like, they go back and forth of why this show is so popular. Like, just why? Like, why is this show like in marathon 24 hours a day? Like, I think it's become like literally a case study, a phenomenon because it's, what do you think it is about the show? Like, that makes it that way. I mean, just on that show alone, by the way. Like, people usually have like one little thing, not one thing, but like that in itself, having your name attached to would be like its own thing. The fact that you have all these other things and this is just like a sliver in the pie is just mind blowing to me. But anyway. But look, I'll give you, because this is the art science and magic of, you know what I mean? Because think about this. It's, I originally like came up with the concept after reading

an article and the Hollywood reporter about Vinnie de Bona and this $500 million syndication. business with America's Funniest Home Videos. So then I'm like, oh man, I should just make a faster, cooler version for MTV. I took an America's Funniest Home Videos, stripped it all, took out all the unfunny videos and all the high action videos. And I used my Xbox because I could control it and rewind it and point it out. And I put it into little segments almost the heart of what the show even is today, like, as how I pitched it when I very first.

pitched it and I wanted that because I didn't want to shoot reality because it was like shooting robin big and like how difficult it was it would just take months and months and people in my house and like all this it just it just sucked the life out of me yeah but I loved what TV did for all my brands and my businesses and everything that I was doing that media platform and it's like how could I do something that's more controlled and way easier that that's what really initially led me to develop that and pitch that but then MTV came back and said, no, we'll pay you 125,000 an episode if you do your own reality show. And that's why I created Fantasy Factory first because they were only offering me 30,000 an episode to shoot ridiculousness.

So I created Fantasy Factory as long as they would give me the rights to the integration. And at the time, they didn't think anything of it. So then I built the show around my businesses and brand integration. So not only did I get the 125,000 episode, but then I made millions with Chevy and Microsoft and Monster and all these different brand deals that I would do and integrate their product. And the show and MTV couldn't stop it because I had the rights before I'd ever committed to the deal. So even that had a life on it to where you got to think I'm getting attacked by sharks and flipping cars and doing like that was a way more hardcore stunt like level show. And so... That shark thing is insane.

And the tiger thing. Yeah, tiger, shark, like jockey and horses. What, you scared of the shark? Yeah, it's, no, it's like this, all the stunts I was scared of and they were all dumb the day of. Yeah, yeah, yeah. Everyone was like, this isn't even funny. Like, why am I doing this? Right, right.

Like, this is not even good for TV. And then when it's over, it's like, got tagged by shark. Yeah. Just got towed into a giant wave and almost died by Laird Hammondon. Oh, look at that. I just jumped a monster truck. 50 feet in front of 40,000 people through an exploding RV. Like when they're done, it's genius and amazing.

The day of, this is so dumb. Why would I even do this, right? No kidding. Especially like when I was like really beginning to develop the machine and push that to the next level. And now I'm breaking the world record for jumping a car backwards 100 feet. And I'm like, why am I here again? Why am I even putting myself at risk?

I have this clear vision of like how I want to live the rest of my life. And here I am strapped in to like for a shirt. Chevy deal doing a like breaking the world record for jumping a car backwards. This isn't even funny. And then a one, wow. And then like, that was amazing. Look at me. I just broke a world record for jumping a car backwards, right? But I digress. No, but no, but so extraordinary. Like your life is so extraordinary. The fact, and also you're good at a lot, this is the thing that I think that you like kind of like kind of glaze over. You're good naturally at a lot of things. You know how to design. I mean, most people are not good at even one thing. You're obviously like,

You're a good athlete. You know how to design. You're very creative. You can do stunts. I mean, like, you were kind of gifted in a lot of ways. And you just took that and, like, put it on, like, major steroids. But think about it. It's not even a gift.

You have the ability to look at everything and break it down into a handful of things that you've got to learn to be able to do it. True. Then once you figure out how to do it, now it's all about getting better at it. Rather than struggling to lead, how do I even do it? then trying it and not working and then building doubt and then quitting. I had the ability to see what I would need to learn and then the dedication to learn it to where it can become intuitive or automated where the optimization can kick in, which I later realized and ultimately then built an entire philosophy of the way that I live my life today, where I essentially look at everything

at how do I design, automate and optimize it on an ongoing basis and perpetually evolve into my limitless potential. That's how I've been able to guide my evolution through all these years. And then when I discovered what actually occurred over all these years and then bottled it up into a system, then I'm rapidly evolved, right, into the level that I'm in today,

which was only, you know, six years that I got here. You know what I mean? It wasn't like I rapidly got to the space. But I digress. Yes. I'm so excited by the automation. I'm like literally like in my chair, like holding on.

Look, I've taken you on a long journey to get back to ridiculousness. Yes, but I like it. I think it's also, it's so fascinating to people that that show is so massive beyond. Yeah, and look, so this is what happened with the show. So, okay, it has a great concept and you eventually bring it to market. It finds success, but it's very difficult, a lot harder to do than you realized. Oh, wait, that's your question I didn't ask you. In your integration deals with like Chevy, how much were you getting per integration?

Oh, I mean, when I did the thing, the Chevy deal was a $5 million deal. Okay. And I'm, it was, they were, they sponsored my professional skateboarding league that I launched. It was a Super Bowl commercial. It was the series premiere of season five of Fantasy Factory. It was like a tour of car shows, right? It was this like multi-platform mega deal. And then I had to go and flip a car.

And I was part of the $5 million deal. Yeah. And it's like. like what this ain't worth it when I get there it's like I really you know no front wheel car had ever a real wheel drive or front wheel drive car had never been flipped because the weight ratio it doesn't allow it to flip so we built these ramps that were like at angles and then you know I had to go exactly 43 miles an hour otherwise I would come up short if I was 42 if I did 44 I'd overshoot the

mark of the ramp I'm like how did we get here like what and then I couldn't line up the front wheel because they didn't just have a ramp. It was two tracks that I had to line up. So I had to put tape on the windshield. And then I had to like close one eye in order to line it up. And then it was like 42, 43, 42, 423, 42, 4242. And then you're just flipping. And then when that thing came down and it worked and you're driving away, it's like,

what? But that was, you couldn't back out. Even though they didn't figure it out, it never worked in their test cars. Like, I just had to go for it because I had already gotten millions of dollars to develop it. Like, I was getting paid all the money. It was like all of that. I had gone and built that entire deal. Yet you have to do the one thing that hinges it and put your life on the line to do some absurd stunt in order for the whole thing to even matter.

Oh, my gosh. So you can't back out, you know what I mean? And that's sort of the process. But all of those deals, some, you know, they were all multi-million dollar deals that, layer over top of each other in some long term, short term partnerships. And then I integrated all of each of them into my foundation. Like Microsoft helped me build skate parks. Carl's Jr. helped me build skate parks.

I had a foundation that would build skate parks. So I would do a mega deal, talent deal for myself, the production side of it. And then always donate to my foundation at the time. And then would use the media platform that was MTV's. And they were, you know, they were livid. The sales team hated it because it'd be like, had have no access to the media because they gave me the rights. And of course, that doesn't exist today.

It was really killed off when Bethany Frankel did Skinny Girl. That was like the nail in the coffin of like where no brands, no integration for talent. Like this is our, we should be making all this money. It's our platform. Yeah. Like basically the Jersey Shore merch, Skinny Girl, and then Rob's like owning the outright integration like was the end of it and never happened in Tee. TV again.

Yeah, that was right. The Skinning Girl was the last straw for that. So basically all this money you made for that show, like $5 million from Chevy. You probably made, so how many episodes was it for Fantasy Factory? I did eight seasons. You know, I don't know exactly. So each episode had an integration of like $5 million. It varied.

It varied. It varies, like $2 million, $5 million. It doesn't matter at that point. And MTV wasn't making any of those integration. That was all going to you. They would get some of the, like Chevy would spend. some ad dollars and run ads on the network that they would get. So they would eat it.

They would eat a little bit off of it. You know what I mean? A crumb here or there. Yeah. You know, but none of the integration dollars. That's great. Okay. So now let's get into the ridiculousness.

Okay. So because how it became the phenomenon. It's okay. And so, you know, ultimately, you know, here's this show that's much easier for me to do. But it was, it was still, man, it would take all day. And, you know, when I would, I'd have to do so much pre-production to get the shows ready. and then when we shoot them it would take like four or five hours to shoot the show we were how we would you know you know shoot for an hour and a half and and and then do a voice over then take a lunch break

and it i would shoot two to two a day i'd get there at eight and leave at uh you know six or seven and then like i would do that like four or five days a week for like um you know all month and it would tear the soul out of me and then I would be like exhausted and then go right back to a shooting fantasy factory again right on top of doing all my businesses and everything and and that's when I really began to be like I can't do this anymore unless we can really begin to optimize this and and figure out a way for this to take less and less time and then we got rid of the voice over got rid of clips and we're now able to do two shows before we go to lunch. So now I'm getting there at nine and leaving it like two or three to do two shows. So that became more like easier for me

to do. Then I started spreading out the shooting schedule and just shooting three days a week. You know, so it was taxing me, but not as bad, you know. And, um, and what was happening in cable at the time was, you know, cable was basically, you know, uh, cable was basically, flattening out, right? So streaming was emerging and YouTube was emerging at this deep scale. So now it's fragmenting into short form content or watch it on demand. And so cable's starting to struggle. And so now these big dollar cable shows are all failing and they're trying all these scripted things and different cable networks and all this thing. But what just kept cooking was the ridiculousness because it sits almost in both worlds where you can sit and watch it like without um you know

needing to to know any storyline or when and you could watch for a few hours straight and it has the same sort of a simplicity that the short form content with the same uh viewing habits as streaming right so it ended up in this super unique world and then then it became like you know not it it kind of hit a wall for them because the show had gotten so expensive right yeah but at this time i had basically built um a strategy and a plan to build and sell the production company that produced the show so i had a i now had a much deeper insight to the cost structure of the show and then they basically said we can't do it anymore unless we get the price reduced and then all of us basically um stripped out the production

and took pay cuts and went from shooting 30 episodes at a time to 168 at a time. And so then when we did that, now I went deep into efficiency. And I went from like doing everything I can to begin to optimize all aspects of it, from how I prep for it, from how much we would shoot, how many videos were in this, all this stuff. So I took it all the way down to where I would shoot six a day. And each one would take me 28 minutes to shoot. And I would be able with prep time and shooting six a day, I would be able to get it down to around five hours.

That's where I got it to. So now, if you can imagine, I shoot 252 episodes a year. And as you may have heard, I track all my time. And that to shoot the 252 episodes a year is only 4% of my time. because I do it, I shoot four times a week for 10 and a half month or four times a month for 10 and a half months each year. So I spread it out so that it never wears me out. Then I have it so optimized that it's so easy to shoot. And what had happened is the reason they want 252 a year was because of the fact that as as that was emerging, that it,

had this sort of streaming slash virality YouTube concept around it that the more they played it, the more people watched it. And so then it was like, well, shoot, the more we play it, the higher the ratings are on the overall company, the more money we're making. We're going to basically just build this as our base because people will watch it for big blocks at a time on an ongoing basis. It doesn't matter. just give us as many as you can.

And then by, I'm now committed to shooting 336 a year. Oh, my God. Are you serious? Within the exact amount of time, because the way I was able to, all I had to do to shoot 336 is go from shooting six a day to eight a day. And in order to do that in a more efficient, faster time, I took out one package out of act two. and that gave me five minutes back.

And then we don't do outfit changes between episodes one and two, two and four, four and six and six and eight. And I can now shoot eight in the exact amount of time that I shot six, but it made 33% more income to me, 33% more income to the production company, all of that, right? And then since I built it to sell, in that process of evolution and magic of the cable world collapsing in the mif,

getting more and more efficient where I could shoot such scale. And they would want it because the audience wants it that then I sold the production company for $190 million. That doesn't even include the talent money that I get from it and that will get for years to come. I mean, you also just renewed the deal, right? Yeah. So you're making about, what, $300? million just from that alone, that show?

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Okay, so then how did you learn getting it? Now, this is like what I'm just beyond fascinated with. How did you even, so was that the kind of the, I guess, the catalyst for you to think, oh shit, I really need to optimize my life because I need to like figure out a way to kind to do this show, have my life and balance. Is that the catalyst, that will, that production schedule for you? No, no, had nothing to do with it. I would have never even been able to create that if I hadn't of decided the most important

thing I needed to do in 2012 and 13 was to design life, right? Right. Because it wasn't, didn't matter what the money was, didn't matter what, at the time, I didn't want to shoot TV anymore. In 2013, 14, I didn't want to shoot ridiculous anymore. I didn't want to do Fantasy Factory anymore. these things wore me out. And like I'm,

um, it was, you know, really where my sort of rock bottom in that era is I had all of these different things going and I just was high and low and boom and bust and like just keep going to do another thing. One of them's going to be so big that that's going to be the thing that gives you the wealth and success that you've tied to what you believe your,

your identity is and what you're meant to create. I thought I had to just keep going. keep going couldn't keep a relationship was unhappy but it didn't matter i would eventually make so much money then i would find the happiness right and at the time you know i had my professional skateboarding league my cartoon on on nickelodeon uh all the all these different companies my signature products my brand deals fantasy factory ridiculousness all this stuff at once but i was just booming and busting and trying another thing and everything like like work hard play hard burnout get sick of it all hate it all. And then I eventually was approached by an investment group that was like, we would like to

potentially look at investing in you and being your partner to turn you into the billionaire. We know you're meant to be. And I'm like, finally, somebody recognizes like the talent I got in here and they're going to help me. And so the idea was they were going to invest, value me at 100 million at the time and invest 50 million. I got to take 30 million off the table, invest 20 million into my company, then they would steward me to my destiny of wealth. And when they did the diligence on how I ran everything, they were basically like you're uninvestable.

We will loan you money that you have to pay back at this like 15% interest rate. And then if we can figure out how to turn you into a business person, then we had the right to own half of you for life. And I was like, it was this another huge awakening that I didn't understand money, that I had no, I was just continuing to do things, but had no clear strategy of what life it was leading to me or what life I wanted out of it. And then I began the journey of like, you have to understand what you want out of life.

And I found a book called Start at the End, which was a business book. that essentially, you know, I joke that like I just read the introduction and it changed my life. I never even read the book. It was just if you ever, if you are going to create a business, decide the success outcome of that business before you start, then build your plan backwards to get there. And then I was like reverse engineer, right? And for me, I had just never thought of like, oh, like decide the outcome.

But then I said, I'm not going to do that with a business. I'm going to do that for my life. and then I began the process of designing my life and then the world began to open up, right? I began to meet all these different consultants and different people and then I realized I didn't fully understand money. Now I got to build a strategy of like, why do I want money? Well, it's really like the way of life that I live. I like to live this certain way.

And then, okay, well, like, what's the pain in your life? Well, it's not sustainable because I have to keep investing in everything and I'm only talent. And like, unless I have some giant payday, well, what does that? even mean like what would you do with the payday like i had to ask myself all these questions of like what type of person do you want to be i want to be a father and a husband you know but the way that i live is not conducive to the person that i know i'm meant to be with for the rest of my life i had to change who i was and and in order to have the energy to even attract my wife and i was ready by the time she got there because i was building my entire existence around how do i

grow from a balanced state into the ideal version of myself rather than think that I'm going to some financial thing or some like person's going to come help me. Oh, I'm going to meet my wife. Then I'll become balanced. Then I'll become like harmonious. Instead, I designed what was at the time a balanced, harmonious, healthy existence. And then I began to grow into the ideal version of myself and that controlled evolution from a harmonious state is what then guided me into the things I needed to learn like how my goals continue to evolve as I grew into them how the clarity and understanding of who I was was getting clearer and sharper so my plans were getting sharper and clear and who I wanted to be then I am now the person that I know that the person I want

to be with forever would want to be with and then I meet my wife. and now I begin to see forever. And then I meet, she's into personal development. And I had done no personal development up to that point. And then Tony Robbins reaches out to me because he had written the book, Money Master the Game. And she was super into Tony Robbins. I'm like, well, this is good.

This will impress her. And like, and then, like, I read the book, like, and it changes my entire, like, understanding and view on money that then, like, how important, how I just didn't understand money despite being a serial entrepreneur. All these things came together that allowed me to have a vision for not a one thing that would make me successful, but how to, what successful life was for me. And then what are all the things in my existing world that fit into that now? And how can I use them or get rid of them that's going to serve helping me evolve

and grow into this ideal version of myself. And I built a plan all the way down to what I would do with the money, how much money I wanted and all this stuff. And then I began to look at my world. And I decided, hey, I'm going to build a business that builds businesses because I love creating businesses, but operating them takes too much out of me. I have too many businesses that I operate. Like, I want to create a system for consistently building and selling businesses. and then I marched off on that journey. And then, okay, what's your biggest opportunity to do that in?

Well, now you got this television show, right? So now I'm taking this more methodic, systematic approach to everything. And then you look at that show not as a burden anymore, but how can I use this to be my first company that I build and sell inside my new system of my company that builds companies from my idea to acquisition, right? Everything began to change perspective as what it was. meant to me so now now working in doing the show had a completely different energy for me so then it was like okay you have to do this show because this show is going to lead you um to to accomplish um your goal

you're doing it from a balanced state how do you make it more efficient to take less energy so you can still reap the rewards without sacrificing any of your time and energy and then to continue to optimize optimize, optimized, optimized. And then it gets to just a level of mastery where it goes, becomes almost effortless. Right. You know what I mean? So there is no energy exchange. And then the universe kicks in, cable flattens out.

You end up doing all these more. Then the company works. Then you sell the company. Then you make all this way. It's like it's just a single thing that ended up being something you didn't want to do in 2015 and 16 because you didn't want to be 40 and be on MTV anymore. And now, you know what I mean? I'm the new Kurt Loder. And, and now you've evolved to this place where it's just you grew it beyond even your wildest dreams from this deeply harmonious state. And that's the thing that I preach the most is like you can't work hard to fulfill your dreams. Like you have to work efficiently. You have to, you have to be healthy and balanced and give yourself time to reflect in order to learn the lessons that are happening on an ongoing basis so that you can evolve into a better version of

yourself on an ongoing basis from a place of harmony, not a place of struggle. Like you want to struggle into harmony and then build your existence from there. And it's a paradigm that doesn't exist because everybody thinks like, you got to hustle to finally works. And then if you keep hustling, like, then you have enough money to hire people to where you can do this and that. Like, you have to build balance. and then get better and better and better at being balanced. So this is amazing. So what are the first, what's the first step to build balance?

And what was the first step that you did to build the systematic approach? Yeah. I mean, I think for me it's like when I was, when I was going through the process of learning everything there was to building a company. This is sort of what I did initially in the process of when I was developing the deer deck machine. I just wanted to build a system to build companies. And a really interesting part of building a company is the rhythm of company, right?

It's sort of this cadence that, you know, you do weekly standups, you have monthly financials. There's this rhythm to it. And I was like, wow, I want to create a rhythm of my existence. Because the truth is, is like your balance is found in the rhythm and the cadence and the flow state of how you operate your life. So the very first step in actually having a balanced and health. life is designing your time. You know what I mean? Like you've got to actually design and dedicate the time and then it's an ongoing thing. I am continually and forever assessing my time and getting

better and better at designing it and redesigning it and getting more efficient in all aspects of my life. But it starts with like developing out your year and in really if it is I need to work out. I need to do this. I need to I want to spend time with my my kids. I want to do this. I want to have a vacation here. Here's when birthdays are. Here's when Valentine's are. Here's where the holidays are. There's this cadence that you can begin to build in. And when you begin to design your time and live in that rhythm, that's the first state of taking control of how you feel. And then for me, the big thing that I learned from the group that helped me develop the rhythm of existence, a consultancy, was like, you know, there's the founder of it, brilliant guy by the name of Chris Smith. He

He was like, you should use qualitative data to give you insights into this aspect of your life. And so I started just tracking every day, zero to 10, how I felt about my life, work, and health. In this qualitative self-awareness where you ask yourself, how do I feel about my life today? And you feel low and why? It's like, got into a fight with this person again. Like, I keep thinking about money. I don't know what this. You think there's all of these things that are disrupting your, your rhythm of your life and your

mind share and all these things. But really, it ends up being five or six major things that constantly bring you down. And it becomes so clear to you when you ask yourself every day zero to 10, how you feel about your life, life, health and work. And then you begin to see the same thing that's bringing you down. You're like, okay, that's, I need to change that. It's obvious. and then you begin to do that over time, you will eventually clear out all things that ever bring you down.

And that process of designing time and using qualitative data on an ongoing basis is what allowed me to rapidly evolve in a harmonious state and just get happier and happier and more balanced and more successful and more clear in my planning and all of these things. and I have it in numbers. Like I can show you like how much happier I am. And then the craziest thing is when I started tracking like, did I get up at five? Did I brain trained? Did I meditate?

Did I get in the gym? Did I eat clean? Did I not drink? Like you would see a direct correlation of the percentage that I would do that in my qualitative numbers of how I felt about my life, health, and work. Where is he done? Like what do you track? Like, what are you tracking it on?

Like, you said this consultancy company helped you? Yeah, well, they held the rhythm of existence. What is that? What is the rhythm of existence? The rhythm of existence is essentially the operating model to my, or operating system for my life. It's like a 40-page document that has all of my systems of how I operate my life. And, you know, essentially I just have to-

Give me an example of what you mean by that. You know, it sort of has like, you know, like today I got up at 4 a.m. Okay. Do you always get up at 4 a.m.? Sometimes I get up at 3.30, but I get up between four and five. If I go to bed at like 8.30, I'll get up at 3.30. But, you know, I went to bed at 8.30 last night, but I got up at 4 this morning. But then, you know, there's all of these systems that I implement, right?

So today, you know, I just immediately got to work with some deeper, deeper bookwork that I'm doing with my philosophy. But then I did a 5.30 a.m. call with my chief of staff, since I had. sort of a more packed day today. I wanted to get caught up on on sort of our core systems that include getting all the presence built and all these things that I need to do with my wife and getting or getting choosing the presence presenting with all the presents for my parents and the stuff that I want to get for that. All these things that normally would take time that are automated through my chief of staff. So they sent they show you the presents you're going to get. Yeah. So they would just show me a document with all these options. Okay, let's go with this, this, this, you know what I mean?

to clear that out so I can get that done rather than like worrying about my family and all and all these things that I would need to buy for my sister and my nephew and all these different things you delegate to elevate that's it and and and so um then every single morning I send my wife an email with a love quote of everything that's happening that to that day and now that was created in the system because I um she would get lost in where I was right so by doing that that that gives her insight to everything that I'm doing that day and where it is and how it kind of feels and knows where I'm going to be. So she's never lost on what I'm doing because she would just hear me talk about stuff and have never heard of it. Right. Oh, you said there like a schedule

also with the love quote, like kind of schedule of what you're doing that day. Yeah, it's a good idea. And with the love quote that I personalize that that takes a little bit more effort. And then I brain train. What's brain training? I use Lumosity, just the app and for me it's like you know it's about 10 minutes where you just do these games and i only use it for the sharpness so if i if i track my my sleep score and readiness score with the aura ring yeah like the readiness score means a lot to me of like okay just assessing these numbers right and then when i brain train i can tell how good my brain is working every morning by how efficiently i i do the games. So I'm only using it to be to kind of triangulate against diet and and sleep or stress,

right? Because like what will affect my ability to operate the next day is almost primarily some sort of incoming stressful like disruptor. Even if it's small, it will, it really affects me because I'm so optimized and the system's so sensitive, you know. So I just do. I just it sort of as a measure and then I meditate in a soma dome which is a you know a meditation pod with a guided meditation but I literally only listen to a guided meditation about manifestation and then I just like sit in my forever estates that I'm building and today I was like like signing books of like when my book come out of to each individual like I just picture these these feelings and experiences that I want to feel in the future is what I do every morning. It's just trying to project myself, Dr. Joe

Despenza style, into the future. You don't listen to him though, right? The Joe Dispenta. That's not, but it's like that type of style. Yeah, yeah, yeah, you know, just like trying to plant it. You're going so quickly. There's so many things. That's like you're. Yeah, well, I'll just bring through the morning. Then you can get there. Okay. Then I'm, this is just the morning. You know what I mean? Five o'clock in the morning. Then it's 6. 6.45, I wake the kids up. Usually was song and dance, you know what I mean, some sort of like over the top. And of course, today we had to go find Chippy and Snowflake, the elves. How old are your kids, by the way?

Five and six. And so then while they eat breakfast, I did a call with my C-O because I had an extraordinary breakthrough this morning that I wanted to share with him. Then I took my... Do you want to share it with us, too? It would be a whole episode in itself. And then just to show you where there's planned and fluidity in it, right? Where I still like, normally I do with my chief of staff called 930, but like because I had the day around, hey, let's move it to 5.30. I'm going to get up at 4 work and then go where I keep, even though I've designed it in this rhythm, I still keep this deep fluidity in it. And then take my son to school, come back, trainers at the house.

train for an hour, then take my daughter to school, and then Thursdays today is breakfast date with the wife. So then I took my wife to the deli, and we had breakfast together. And what time is breakfast? And then breakfast today was 930, right? So that was, because for me, it doesn't work to just do a date night. We do movie night. We do sushi night. We do talk night.

We do pasta night. We do breakfast date. like and then later today we do the family sink where her assistant my chief of staff and my assistants we all get together and we have this living document where we go through every single thing that's going on in our entire lives to either problem solve or handle to get on the same page at this time i give her we go through my schedule and share everything i'm doing for three weeks so that like she has any visibility on like anything missing in there that she doesn't know about like and again it was because something would pop up and she would forget like wouldn't it would pop up the day of in a schedule like

oh i'm having people over to watch the UFC tonight she'd be like what i had no idea like even though i gave it in the schedule and so instead of like like being like oh like cut me like i give you i do work so hard to give you all the detail like i told you about it three weeks ago instead of that Okay, let's add a new system in place. And so the system is in our weekly sinks with our family sync to keep everything organized. Let's add going through the entire calendar and all the things that you might need to know about. And again, just continuing reducing friction inside like every time there is friction inside the system, solution or system added to it. You know what I mean?

So that it that continues to be optimized and better and better over time. No, this is incredible. But that's all up to like, you know, that's just Thursday. That's just, exactly. Well, this is like to me, okay, wait. So it does, it can sound very rigid, right? I know you say there's a lot of flow in there and his ability to kind of move around. But it also, it makes it so like things actually get done properly and things are not like

falling through the cracks, which is most people's lives, right? That's why I'm sitting here listening so intently because no matter who you are, You can glean so much just from that morning that you just said. I have a lot of questions, though. I'm so sorry. I know you're on a major. I don't know. How long did you a lot for me today?

Because I know you're on like a crazy. And so even for this, right? So even for this, I know that the odds are that you're not, we're most likely not going to talk for an hour block. I'm going to get there and go. So I put a few hours behind this. Thank God. Right. I put a few hours behind this and flexibility behind this because I know how these go with people that really understand this, the way that I'm operating and these tend to roll long.

So I add the, I call it wish flow and I put the cushion up into the next thing that I have to do is pick my kids up from school, right? And so even though, and to give you context, you know, I like to call it the time matrix. But if you do something for an hour a day, it's 4% of your life. When I shoot all that television, it's 4% of my life. It's the equivalency of an hour a day. And for me, you know, when I compare watching, you know, TV at night with my wife every single night. Do you? Yeah.

That it's, you know, I'm giving up 4% of my life there. But I'm like hanging out with my wife watching these like, fun things and decompressing. I spend an hour and a half a day picking my kids up and taking them from school. So I'm not looking everything, although it's rigid, it's mastery. It's effortless for me. I don't like, I didn't like think like, oh, I got to, I got to meditate today. Like, oh, I got to, like, I am living in this deeply high energetic state and everything is so intentional. Then everything around me is automated and all the people are automated all the systems are automated so it's taking no effort from me no energy totally and then if i'm worn out like you know or my wife like

i i move my schedule like like around my wife all the time like like even like we couldn't go see violent night tonight because it would have been too late the only showing so i moved the whole day around and it showed yesterday at five. So I cleared off the end of my schedule at the end of the day so that I could go take her to the movies and then rescheduled, right? Because there's nothing, I don't allow the rigidness to ever dictate

what my energy needs or what's best for me, right? But for the most part, I've designed it in a way that this is the best thing for me. Yeah. Getting up really early, doing all these things, make me feel amazing. Like free working in the morning before anybody gets up is when I can get my deepest work done. So it's like I pop awake, can't wait to get the working on all the stuff that I'm doing.

So it's like it's not it's not built to trap me because a lot of people will build schedules, will have responsibilities and companies, create ideas that now integrate into a system that locks them down. And then you can't ever take the time to design your time. because you don't have time. So you just keep going from thing to thing to thing, that you have to do. And if you don't take the time to design the life that you want, you will never get to do the things you want to do

because you'll always be doing what you have to do, you know. That is so beautifully said. I could not agree with you more. And there's intention behind it all. And also, okay, so wait, so you wake up at 4. The Sonodome, I mean, that's like, how does someone, I'm not a meditator. It's really hard for me, actually.

I did try that, For me to shut my mind, I'm thinking about all the things I have to do. I've tried everything. So, like, I found running to be the closest thing to that, but, you know, it can be harder your joints eventually. But I did try that sonodrome, but what's another, I mean, that's- Where did you, where did you try it at Westlake Village? No, I tried it at, Sports Academy.

No, I think it was at the, either at the Carolon in Miami had it in this wellness place I went, or it was in Arizona at another wellness place in Sedona, I think it was. And even then it was hard for me because I was like thinking, they give you all these different things that you can like listen to. And I'm still thinking, maybe I have to train my brain first to get, to get the ability to even go into that thing. Yeah. And look, it's not, it's not meditation in the traditional sense, I think, for me.

It's not, no. You know, because I couldn't ever meditate either. And it was like the audacity of dedicating time to try to like slow down. Exactly. It seemed impossible. Yes. And what happened? And I listen to this podcast with my cousin and it was with Joe Dispenza and like the power

meditation. I'm like, God, I need to meditate. And then the internal medicine specialist that I had, that does all my blood work and all this stuff was coming to my house that same day that I was like, I need to meditate and was explaining to her about meditation. She's like, oh, you should try the somadone. Like I'm doing the clinical studies for the CEO. I'll introduce you.

And then, like, I went and tried the somadome, and I'm like, okay, I can commit to this. Yeah. Because now it's like, it's taking me on a journey. I get, I have to go in and get in it and live in it. Like a pod. That's it. So it's like, I needed it to be, rather than sit on a cushion and breathe deep and try to, like, center. And then I don't, I believe I don't even use it in the sense of what I think traditional meditation is.

I'm using it to manifest. And for me, like, even in the meditative state of running or, you know, other things, like me being in the sauna and being in the shower, like I have a notepad in the shower, a notepad in the sauna. It's like all of these places. You do? Yeah, there's an aqua note. You should get one. They're amazing. Aquanotes is.

I'm going to listen to this episode. Look, Aquanotes is like the sickest thing ever where it's like a waterproof pad and pencil. So, like, when you're in the shower and they come, like, you can just like lay. them all out and you still have it. That's brilliant. But I have them everywhere. So I really believe, you know, and I refer to it as sort of being in the future present state on an ongoing basis.

Like I toggle between, you know, like creating the future in my mind and experiencing the present is the state that I really try to stay in, you know, because for me, I look at your mind share is the most important thing you have to live a balanced and harmonious life. And so learning how to control your mind share and where your mind drifts is essential to that. And so for me, I talk a lot about the structure of the mind, which is essentially on either end, you have dwell in anger or worry and wish. Right. And if you're worrying about it or wishing something was different, you're taking no action. If you're dwelling or being anger, you're taking no action.

Then you pop into the middle, which is either creating the future or rectifying the past. and in the middle is experience. So as long as you are taking action, your entire experience of life that you're sitting here today is based off of every decision you've made in the past. And so anything that comes up, you need to rectify

in order to get back to feeling more present and you want to get to a place where that doesn't happen very often. And then you really want to toggle between creating the future and experiencing the present. Living in this continual future present state is how you continue.

you to use your mind to create the thoughts that turn into the actions and the decisions that lead to a better future experience is all going to happen in your mind within your time based off of the energy and your personal capacity. So you've got to really learn to master all of that to get to a place where you are just experiencing joy on a consistent basis. Because joy on a consistent basis is what happiness is. When you feel joy from everything that you do and interviews and going to work out and hanging out with your kids, like you're hunting joy on an ongoing basis. If you do that consistently at scale, you feel happy. And that's really what it is. I am so excited to be sharing my new book, Bigger, Better Boulder, out December 27th with you guys.

I have worked so hard for the last two and a half years of writing this book. I put in my blood, sweat, and tears to help you harness the skill of being bold. I want you to chase what you want in life, not just take what you can get. And I want you to eliminate self-doubt. I want you to eliminate the fear of failure and really go after whatever you want. And I'm going to show you how there is a practical guide in here that you can actually do. So please go to Jennifer Cohen.com where you can pre-order. order the book right now and also receive access to a masterclass for free. There's also a

Facebook group if you'd like to join that as well. Don't forget to subscribe to my mailing list by going to Jennifer Cohen.com and get my newsletter so you can get life hacks, productivity hacks every day in your inbox to help you optimize whatever you're doing most in life. Okay, so there's like, again, there's like a million things. So if you wake up early, you do this, that, that, the brain, the brain training. You said that's just an app. What app is that called? Alumosity. And you can just download that on whatever.

And then when do you work out? What kind of workout do you do? Do you work out every day? You said you have the trainer who comes to your house every day? Yeah. The trainer comes every day. He comes five days a week. Five days a week.

And then do you not work out the other two days? And do you only do weights or do you do cardio? Oh, man. I'm... Any details, wrong? Look, this is a two-hour episode in itself. but I'm I want to move in for a week or can I move it with you for a week like right now you know look I'm the only way for a human body to function correctly is for the neurology and the neuromuscular structure

and the skeletal structure to be perfectly aligned which also means that all of your muscles have to turn on and on and off the way that they are supposed to and what happens to older bodies over time is as you begin to create muscle compensation based off of different dysfunctions that happen and they're not always injury led like a lot of people have genetic predisposition to dysfunction that just rears itself in really bad compensation patterns as you age but what what I have found is that the fascial lines that run through your body will reprogram your neurology and connect muscles together, which in turn, through a neurological standpoint to where your brain won't allow them to not fire together when they're supposed

to fire opposite of each other, which in turns keeps them hypertonic, which is what ultimately creates the inflammation and the soreness in that muscle that you keep rolling out and keep stretching. And it doesn't matter what you do, you always pop that one hamstring. Like, so, you know, I've been on an unusual journey of re-engineering every single aspect of how the entire body functions together. And then most recently did full MRIs of all of my muscles to get the MRI density of all the different, all the density of all the different muscles. So now I can specifically grow that muscle back to be fully balanced because my intent is

to have a flawlessly operating testable, structure and system to have no compensation in my whole body but above all not have any fascial lines that have like basically liquefied and hardened to trap muscles together that won't even allow them to grow into the balance but really I just want flawless ooey-gouy muscles like Tom Brady so that I have a flawlessly functioning system and then the most fascinating part of that is if you look at my blood work from 2012 to 2022, you see, you know, all of these inflammation disappears, leaky gut disappears, blood brain barrier disappears, all these sort of cholesterol, like all of these things that are these sort of notable things that end up in people's blood work

that they over supplement for and do all these things to try to correct. I have just seen my blood work slowly get to baseline flawless over the years by simply re-engineering how every single thing of the human system operates the way it is meant to operate. Okay, wait a minute. See, look, I took you too far. No, no, no. This is amazing. I understand everything you're saying, which is why I'm following you.

Did you do a full body scan? Is that what you did? Like the no rad, the no radiation full body scan? Yeah. It's a new thing that they're, that I can't think of the name of it, but it's a full body MRI. Yeah. But it is built to do. But it's just measuring muscle.

Muscle. Yeah. And so it measures every single muscle then isolates it, then shows like if it's overdeveloped. I can't think of the name of the company. It's in Westlake. It's at the four seasons in Westlake. Yeah, yeah, yeah. I know what you're talking about.

And so again, like, but really what I had to first learn was like because basically the doctor's, My trainer is a doctor. And so he's like, who's your trainer? His name's Dr. Eni Stanislauski from the Sports Academy in Westlake. Do you do everything at Westlake? No, they come to my house.

You know what I'm saying? Of course, you would never drive. Yeah. I mean, look, look, look at how much time I would lose by going all the way out there. Oh, my God. But God bless him because what he did is we, I was like, I just want flawless, I want flawless biomechanics. Because at the time, before we started this, I was in the absolute best shape of my life.

I would wear a heart monitor and do circuit training. Yeah. And then I would set my anaerobic threshold. And when I was above an aerobic threshold, you know, my heart monitor would beep. And so I had an effort score by doing these circuit programs that took around 40 minutes. So when I, the amount of time divided by the amount of time I was above anaerobic threshold would determine my effort. because what I hated was like you can go in and half acid in the gym so easy. Your trainer will talk you tight, right?

And you'll go in every day, but you'll build a program around the things that are easiest for you to do and you check it off. 100%. Yeah. And so for me it was like, what could I create to keep myself true? So I'm, you know, 8% body fat, like 68% water, like just in the best shape of my life. And I got pain in my glute mead. And my interior is always achy. My right hamstrings always pop in.

Like I just, my upper trap is always tight. Like in my scalenes, it always feels like my neck's being pulled down. I couldn't understand. How could you be in the best shape of your life? Stretch every day. Be so active and be in the best shape and then feel bound. Yeah. Bound tight.

And what did I try to do? I'd get two or three massages a week. I would roll out for hours and none of it would matter. And so I went on this journey of like, I want to figure this out. And so me and him tried every single therapy. And then he would research, find doctors. We would go to doctors, try new therapies, like tried every single thing that there possibly was that is in cutting edge technology. And it wasn't until I found a therapy called neurokinetic therapy, which is really essentially,

connecting your muscle and fascial function to your brain function. And the beauty of that is you can isolate every single muscle in the body and test it. And then you can test that muscle if it's hypertonic, if it's firing backwards, or if it's firing normal. And then you can get biofeedback. It'll tell you what's causing it to be hypertonic or what's causing it to fire backwards. And then your body, this is how fascinating, this is what I learned from doing it is, if you can imagine you put on like thousands and thousands

of layers of compensation one at a time. Yeah. And with neurokinetic therapy, you can unwind them, but you have to unwind them one at a time. And I spent two and a half years going through and unwinding the entire compensation that I had built over 40 years, took two and a half years before it came down

where it's like structural alignment and then when I began to get through the structural alignment then it became internal organs right because I had this I like had my peck minor hypertonic into my glute mead like it was affecting my organs over here so I had to have a visceral specialist go in and like like separate all the organs to get them to be moving back and then it hurt it hurts but you know it's you know it's just like you know rolling something out you know it just sort of is what it is but I'm not doing it. doing any of this on a whim, this is where the testing led me. Right?

Like, this is the body feedback of like, hey, it's something underneath the rib. And then like, oh, man, it feels like it's something internal. Then doing research on it, then finding a specialist that can release organs and then releasing it, then that compensation pattern going away and going to the next one. And the trippiest then you're going to trip out on this is after I wound it all the way down, it was what i believed was a genetic predisposition for a right upper trap muscle not to fire at birth so i'm and how what led me to that is early on um when i was going to a primal movement specialist right because i'm like oh primal movement maybe i didn't like you know walk up you know right you know i

didn't learn to crawl right. So I love you. Look, I called my mom. And I'm like, mom, how old was I when I crawled or when I first started walking? Oh, you were over a year because I let your sister walk. I let your sister walk at six months. And she had to go. She had bad eye problems.

So I said, there's no way I'm letting you walk to your at least a year. That's what the doctor told me. And I'm like, oh my God. Like, like, it really worked. And so she would refer to it as the Hakenbergh short leg. because everybody in the Hakenberg family had a short leg, but we didn't have short legs. As I've come to find out, it's the Hakenberg curse. What actually it was is the upper predisposition for the upper trap, not the fire, which then forced the PEC minor to go hypertonic,

which you lean into your QL, which your glute mead now has to go to the QL, your core doesn't fire, your lat, your Q&E, well and your glute meat fire to be your abdominals on your right side, which then in form goes all the way down to destabilize, which will know, which then grip the clunial nerve, which destabilized my ankle, which is why I had bone spurs at 17 years old that I had to have surgery to have removed because no 17 year old should ever have bone spurs. So this is the unwind that I discover. She called it the Hakenberg curse. I'm like, no, it's a predisposition a genetic predisposition for an upper trap muscle not firing. So I have a child.

He's six weeks old. He is sitting in the crib leaned in. And I'm like, okay, okay, this little fellow's upper trap's not firing. He's got the Hackenberg curse. And then I found an infant kinesiologist to come in and test. And she's like, oh, his upper traps not firing. And she figured that out? She figured it out without me not guiding her in any way, shape, or form.

And she, then we did all these exercises. And from that point on, I have had a kinesiologist check the biomechanics of my children since birth every six weeks. And they are both just flawlessly structured. And for me, the only thing I'm trying to instill in my children is self-belief and flawless bio mechanics. You know what I mean? Because I spent all these years getting to this place. So I digress. Totally. That's no, but this is fascinating. By the way, how much did that even cost to do all that? Like, can the average Joe get these things fixed? Yeah. I don't. I, I, so for me,

like, you know. Because you're very rich. Yeah. So I, yeah. No, look, listen to me, the average Joe could not justify the amount of money that is. Yeah. But again, so here, here's where I'm at with it. The same way that like the way that I've created my life system, that the first thing I'm building is a software for other people to do it for themselves. Because I created this harmonious, extraordinary existence where I perpetually evolved, where I evolved into my ideal self and realized that evolving into my potential is really where the happiness is and this limitless potential that I have I'll continue to evolve into. And I did it in a systematic way. And I created a systematic way. And I created a and that's shareable. So the first thing I'm doing is creating the software so that everybody could

create their own version and begin to do that for their lives. And then for me, the next big thing, call it, you know, seven, eight years from now will be building this into a baseline therapy that has a much more rapid and cheap way of getting to the results that I've gotten to in a way to measure it in a more efficient and economic way in the future, like, you know, call it another decade from now where I just wouldn't have the time or their space right now and I'm still going through it and learning it. But it would be another thing that I would like to eventually build because I, when someone talks to me about their, like any of their chronic pain and describe it

to me, I know that like, man, there's so many legs. Like, I know that you got layered up. And we live in a physical therapy world that's wig on a pig. And even, you know what I mean? Even though there's been a remarkable amount of like growth in the space as it relates to cupping and ralphing and pliability and a lot of kinesiology, there's a lot of really smart people. It doesn't work long term anyway. But it's, it's, it's the problem is, is the dysfunction so much deeper. And the dysfunction is permanent.

Like the fascia, what I discovered is like these, these, the fascia has essentially re-engineered itself and changed the neurology. You can't, if you stretch it, it thinks it's in danger and it pulls back harder. If you massage it, it goes harder. Now, if you pull it, it lets go, right? Because if you go against the grain on what the fascia is, because it's locking down. So if you pull it up. And so what really, and it's, it's really fundamentally why Tom Brady is playing in such a high level.

And I joke about wanting to be ewee, gui, like Tom Brady. Yeah. But if you ever see the work that they do and his sort of. Alex Guerrero, his guy though? Yeah. And, but you got to, like, I don't necessarily know that they even are worried about this depth of what I've discovered because I had to, I had to go through and create a testable way to get there. Yeah. I know that that the, that the way that they.

do all his body work is basically making sure that none of that fascia sticks. Yeah. And he has zero compensation. So what happens? It doesn't matter how old he is. When he turns and fires, his brain knows exactly what to do and his body does exactly what his brain says. But when we build these dysfunctional muscle patterns that are then re-engineered through the

fascia and now two muscles are firing at once or picking multiple muscles to fire for the same action because the natural pathway has been disrupted, then you go to throw and your lat fires instead of your peck. And then when you let go of it, it goes wide because your lat's pulling it instead of your peck shooting it, right? Like that, your brain thinks the peck's going to do it, but it can't do it anymore. So you do it the same way you've always done it, but your body's created a new pattern. And now your balls sailing sideways. And so it's like, oh, I got to overcorrect for that. Now you're trying to retrain the way you throw it based off of your muscles changing the way that they're firing based off of a neurology that the more you do it, the more permanent becomes, before it becomes embedded and now you're chasing it.

That's why athletes, their inconsistency begins to, their consistency fades as they get older because now their body has begun to break down into all these permanent like muscle firing dysfunctions and their brain is trying to do it the same way, but they're chasing it, trying to re-engineer, a new way to do it. And then finally, I just can't do it anymore, right? It's sort of the pattern that I've seen in myself that I've been correcting. So, I digress. So I don't really work out. You know what I'm not? I don't really work out as much as I'm just like really trying to.

So no running and jogging. Yeah, like I have this, there's this, you know, really interesting machine called the ARP wave machine that basically. I know. that's like a four minute work. Is that the four minute work? Well, it's, it's, it's, it's, it's basically like a frequency that disrupts your neurology. Oh.

So what I do is I'm just now, now that I have sort of the core, that MRI with all of the core, uh, muscle densities now I'm using that to focus. But wait, hold up a question. Does that mean you're back to being like, like your body now is properly aligned like you were when you were like a teenager or even more better than when you were a teenager? Yes. And that's my whole joke is like. You're like aging in reverse now.

That's it. That's it. And what really bums me out is I don't, you know, because now like, you know, the new cutting edge and longevity is, is your biological age instead of your chronological age. And I wish I would have got my biological age when I started doing my blood work in 2012, when I had, when I was allergic to everything and had leaky gut and blood brain barrier and high cholesterol, all these things of like, that was the blood work I had when I was in the best. shape of my life after doing those circuit. Deep inflammation, tons of allergies. So it's like, so up to that point, up to that point, I am in the best shape of my entire life and my blood work would have said, I'm a mess. Totally. And then stopping working out completely and then just working on getting the entire system to work, all of my blood work is almost to baseline. baseline and no doctor has ever seen somebody with baseline blood work.

But how, this is why I'm asking because also I got, I went to this guy, do you Chris O'Malley? Have you heard of him? Oh, he does Tom Brady's, but I mean, he's like a major nutritionist or not, he's from NASA, NASA actually, and now he does like the Rams and anyway, a lot of the professional athletes. I got this crazy blood test panel from him. Like they test like 1500 things. And like, you know, people think I'm so healthy. I, la da, da, da, da. I'm allergic. The one thing I eat every day is eggs. I'm high, the most highly allergic to eggs. I could not believe based on my blood how many, how many issues and problems I have. It does not make sense. And yet I work out every day. I do everything exactly how I should. I'm sorry. No, it's like unbelievable.

You, you were me eight years ago. Right? You know what I mean? Yeah. Yeah. And I don't get it because like I'm supposed to be like the picture of health supposedly, you know, doing everything right. I'm not a drinker, I don't smoke, and like, he came back. He's like, I don't know if this below, like, this is unbelievable. Yeah. Now, do you have chronic sort of aches and pains of like, like? I don't have, I mean, listen, I have like, I've got lots, lots of inflammation, I'm sure. I mean, I take amegas, I take, and I take NAD. I do every fucking thing you can imagine.

And it's like, how am I that allergic to eggs if I eat them every day? Did I make myself allergic to them? Yeah, yeah. What do I do? Look, I'm, man. Okay, look, so let me tell you about like, you know, as I began to see sort of things shake out that I was allergic to would change year over year. Yeah. Right.

And it was just internal. Right. And so certain things that have stuck there tight, right. And I would feel them. Like I would wake up coughing. And I'm like, why would I wake up coughing? And then I would go back through my diet. and when am I coughing?

God, I'm coughing on sushi nights. And then I go back through that blood work. And the one thing that stuck through that I was allergic to all the way to was the soybean. Yeah. Right. And so I, I just began to. Or soy sauce and all this. No, it wasn't even, no, it was just the bean.

Just the blob of bean. Yeah. So etamame, right? So it was like edamami. And then I, so I experiment, stopped taking out. Etamami stop coughing. It worked. Right.

Yeah. It's like I began, so I really began to see over, because. I have 10 years of blood work. So it's like I see all the things that went away and the things that have stuck that are the more like things that are more efficient. But I'll tell you one that was super trippy is, is out of nowhere, like in year like nine, my mercury levels were at like 25 when a medium mercury was like two to four. That was my problem too.

My mercury is over not even in the, it was beyond the high. in like the dangerous zone okay so dangerous is like six i was at 25 right and so so so here's so now what are we doing now we're talking about like man this is crazy and so okay well i've got to correct this so then we do an entire like heavy metal detox and go through the entire thing and then do the blood work again it's still there it goes from like 24 to 20 and then she is like did you have cavities as a kid. And there's a lot of cavities that are leaking and and and it could potentially be that. I went and got all my cavities replaced with, you know, natural cavity, whatever it is. Yeah.

Fully clean zero mercury like dead back to normal. So imagine that. Like I was being slowly poisoned based off of the the fillings I got in 86 in Ohio that like I would have never even like, Like, how could I ever even? And then her even initial thing was like, you eat too much sushi. Well, I don't eat that much sushi. You know, I do eat a lot of fish in my diet, like, but it can't be that. But it's even discovering something like that is so nuanced. But I digress as a whole here.

When I started, I just wanted flawless biomechanics and wanted to be healthy. Yeah. So I started doing blood work. I started doing this. And I have grown to learn every muscle in my entire. body. I now understand my blood panel at a super high level. Like I like you basically expand into life. And I like to refer to it as as something like health is like an evolution goal where the more you learn, the more is possible for you to do to make yourself better and you implement new ideas

and new systems. And for me, I know that I'm getting healthier and healthier and healthier. That I'm 48 years old and I am healthier than I was at 38. Well, you look like you're 11, by the way. You know, and, you know, all that collagen on that skin. Is that what I was going to ask you about this? And the Jolie Water Filter, another company that I launched last year. What's called? Jolie filtered showerhead.

Basically, if you want really high-quality skin, you've got to stop shower and the terrible water that comes out of your shower head instead of putting on, you know, $5,000 shampoos and skin conditioners. Yeah. You got a shower and clean. Where'd you get that? You can buy it online. It's one of like one of the, one of our great builds like flawlessly executed and

built by an A plus entrepreneur and just exploded overnight. We'll be one of our biggest builds front through the company. How much is that showerhead? It's 145 and then the filters are 30 every quarter, right? It's not that bad at all. And then from a business model, it's a hardware reinventing a space, right? And then the subscription, right? That's what makes it so beautiful.

And then to go a deep layer, a layer deeper, it's a world-class entrepreneur who has a ton of experience and direct-to-consumer business that built and sold a company that created the vision for this, looked at a very sleepy market with a small market cap of a billion-dollar market cap, which really indicates to somebody doing research that it's either a market that's nobody cares about. People just don't want to shower and filtered water. They just don't care. or nobody's actually created something and created that people have found a reason and made the market. And that was the, but if it worked, the beauty of the model is, it's really hard to put the showerhead in, but it's really hard to take it out. So if you can commit to it and then it gives you the results, the lifetime value of that customer is going to be so significant. That'll push the value of the company into software numbers. and then, you know, it launched, exploded.

He made the market and the churn is at 2%, which is beyond, you know, almost anything in subscription that exists because of that friction. So it's a needed product, a white space opportunity executed by a flawless entrepreneur against clear data and a beautiful business model that will be a zero to a couple hundred million dollar exit in a very short amount of time. Fully digressed on skin. Fully digressed on skin. But now you've got me so interested in the thing because I was going to say, like, how do people pitch you? Like, do they, if someone has an idea. But look, I don't want to go into business. I don't want to go into business.

I don't want to go into business. I want to, I want to, I want to get back to health. Okay. Because I don't want to, I don't want to take the listener all over the place. I shouldn't have done that one. I know. What's your fault? I'm right.

But, okay, I have to write that. You know, by the way, you're going to have to come back on this podcast because there's, like, so much to talk to you about. Or let me follow you around for like a year and a half. Either one. But, hey, but I want to get back on just the overall sort of idea of getting healthier. Healthyer in skin, longevity, and habits. That's it. But I'm, and when I combine it all together, I'm getting healthier, happier,

more balanced, more harmonious, higher quality of life on an ongoing basis because I designed it. many in 2012 and 13 began to live it in 15 and 16 and grew into it. And I expanded and evolved into this over the last six years. I wasn't this way when I was 39. I wasn't this way when I was 35. I wasn't this way when I was 25. You know what I mean? Like this is a rapid evolution that I became this much death.

on all aspects of my life and business and way of living, all of this depth that I'm talking through, I developed and learned all of this at a rapid pace over the last like six years. Like I haven't been doing this my whole life. I discovered it, designed it, and began to live it and have grown into this person over six years, you know. I want to take a quick break from this episode to thank our sponsor Therisage. Their trite panel has become my favorite biohacking thing for healing my body. It's a portable red light panel that I simply cannot live without. I literally bring it with me everywhere I go. And I personally use their red light therapy to help reduce inflammations and places in my body where honestly I have pain. You can use it on a sore back, stomach cramps, shoulder, ankle. Red light therapy is my go-to. Plus, it also has a major. It also has a major. You can use it. It's a anti-aging benefits, including reducing signs of fine lines and wrinkles on your face, which I also

use it for. I personally use Therisage Trilite everywhere and all the time. It's small, it's affordable, it's portable, and it's really effective. Head over to Therisage.com right now and use code be bold for 15% off. This code will work sitewide. Again, head over to Therisage, T-H-E-R-A-S-A-G-E dot com, and use code B-B-B-B-B-Bold for 15% off any of their products. So let me get this straight. So in fitness, all you're doing, you're basically doing all these things for your skeletal, but now it's done. So now what do you do? No, no, now I'm, once I got through basically, basically where I could eventually now, I can test

every muscle in my body and it turns on and off the way it's supposed to. Right. Fire. Okay. So how do you, what would you work? So now it's muscles under stress. Okay. Right. So like I'm still going back to old compensation patterns. Okay. Because, and I can test it immediately, I can actually feel it. Like if my scalene muscle fires hypertonic, I'll be like, oh, God, stop. Check my scaling. I can, I can feel every muscle in my body that goes hypertonic. I can fill it inside the body, right? Which is another reason of like, You know, everybody always puts it on my doctor of like, you need to share this with people. And it's like, he can't replicate this. He's not, like, I can tell him if my soleus just went hypertonic.

People don't even know what a solace is. You know what I mean? Never mind hypotronic. Yeah. Have you heard of neurofit though, how you can put those electrodes on you? And then like it fires your muscles as you work out? Yeah. So I'm basically doing a mini version of that.

But instead of trying to time the firing, I'm basically disrupting. disrupting the neurology of the muscle and then working it out. And today, to give you an idea of how I, like, I used the vibrating plate and then had, and then had like the neurology, the ARP wave on my core, and I just did calf raves, calf raises, because I just wanted to begin to, by being on the vibrating plate and having the ARP wave on my core, it basically allows me to do calf raises and not in my body not go into compensation because I now need to build all of the different weak muscles. And right now my only goal is going from the toes to the knees to the hips to the core. I'm trying to build every muscle perfectly even where they all turn on and off with duress one at a time all the way up.

and I'm just starting at the bottom and going up. And then I'll just probably do this for another six or eight months and then go get another MRI. Right. So it's like, and then when all those muscles are even, then I'll move on. And then, because here's the crazy thing. I've been doing this for seven years.

You know what I mean? So it's not like, I don't even, and like, and I felt crazy after like year three. You know what I mean? I just stopped talking to people. because this idea that you're still going through this process of rebuilding your system seven years later seems crazy to people. But you have to realize in the grand scheme of things, I only have about an hour and an hour and a half a day to dedicate to this. Right.

Four percent of the four percent. Yeah. And so it's like making a significant impact on this dysfunction that your body's evolved into over 40 years. You can't do by dabbling an hour a day, even though I have definitive, like, quantifiable proof of my progression. And if I wanted to heal myself and get everything, I could accelerate it if I dedicated like all day every day for like six months. I could probably do it in a rapid amount of time. But I know that I'm making progression and getting healthier and healthier. And I am my life plan and life strategy.

I'm okay with dedicating a decade to rebuilding my body because I have this flawless body that not only not only If you do say so yourself. Yeah, well, look. I mean, look, look, look, look, let me just say, from functioning only, you know what I'm saying? Because it still looks like a dad behind. No way.

You're like tiny. He's like, he's four. Four ounces soaking. Look. And the idea, though, is not only do you feel amazing, you know everything works together, you now have a baseline for the rest of your life. Totally. You have for the rest of your life.

So they'll never be all everything. Now, I'm doing preventative medicine based off of knowing that I built the system completely flawless. I got into a car accident two days ago. Oh, no. Are you okay? Yeah. And this is the beauty of my entire life.

of like it hit get get get into a car accident first car accident in my life like you know shoot a photo of his car shoot a video with him his license and insurance send it to to the people that work for me uh you know go home someone comes and gets the car i go get in the sauna and go do my day of all my work and everything don't even skip a beat now i got a little bit of whiplash but i could tell when my doctor showed up the next day like upper traps hypotonic scalene's hopertonic like like i when i hit neck like in lower trap and rombloids are all going right now and then uh because it was the whiplash and then we worked those out for three days and whiplash is gone and like that's how much i know the body versus like somebody being like oh they got whiplash and then now they go to a chiropractor

and being like oh my shoulder like i knew what it was had him work on it and we used all my you know i have like all these different tools including ultrasound you know to heat you know to heat it up and and get it back, yeah, like everything to kind of push it, right? And all these tools and know what to use and when in order to get it to work. But, but again, it's that baseline of health, but understanding and knowledge. Yes. You know your body and everything. So I used to want to live to 104 or 105.

And at 104, I wanted to get shot into space and spend my last year in space. and I wanted to explore the heavens with my own onboard telescope without the light pollution of Mother Earth. And then I would die in that spaceship. Now, then I had kids and got married and was like, well, I'm never doing that. I'm going to fire myself up in the sky with my kids and wife here. So then I decided, now I'm not going to do that. But after reading the book, Ikegai, right, the Japanese guide to happiness and long life, I there's a whole thing about super centurions in there and I'm like okay I'm going to be a super centurion

what is that someone who lives beyond 110 so then my new goal was yeah so my new goal was 112 then as I began to like lock in on this time matrix of understanding hours and the value of hours and the value of hours as it relates to percentage and how I track all those and put value to them and see how I live this beautifully balanced life. And then I'm like, well, I wonder how many hours 112 years is. Well, it was like, you know, 900,000, you know, 989. And I'm like, okay, no, what's a million hours? And a million hours is 114 years and 54 days. So I've decided now that my goal is to experience one million hours of life. Right. So I now have, I'm, you know, when I build it out, I build out all the years.

all the days, all of the hours and what it will be, which will be 2008. So like I, when I look at how I build out my plans and I can, even how I do my goals, I do them every quarter and their five and 10 and 15 year plans because the clearer I get, the further out I can see because I can share with my wife, hey, this is, I'm going to work to hear. This is when I'll be worth $1.6 billion. and then when the kids are between 11 and 15, I'm going to take five years off and I'm only going to work for about 10 or 15% of my time instead of the 25 to 30% of the time that I work now

and that I really want to spend the time traveling and showing them the world and when they're old enough but not old enough to where they want to completely do their own thing, like where we can have this time together. So even the intentionality of like what our lives look like. like together is how clear that I've gotten over the years by getting better and better at understanding myself and creating a more probable future on an ongoing basis. I took you too far. I took you too far. We're going deep down into too many things. How much time we got? What time is it? I'm like a major by you. I don't want to tell you because you're going to be like my optimized time is being wasted and sucked out of this. Yeah. Look, we're, how long has it even been? I don't

want to even tell you. Yeah, we got a little bit. How long is it? I don't know. It's been a Oh my God. How do you expect this to be five minutes? It's literally impossible. I love that I would take you, take you down another deep rabbit hole and then be like, we got to go. Yeah, see. I mean, there's so much here though. Okay. So that's what happens if you, I mean, God forbid, but if you get sick, like how can you, how can you, how can you, if that happens, is there any kind of thing in, in place if you get cancer, God forbid, you know, like, what happens? Like, is there a way to kind of make sure you don't get that or is there a way to kind of make sure you don't get sick or to really find preventative?

Like, are you in that full body scan every six months to make sure? Like, what are you doing to be healthy, sick wise? Yeah. So, you know, listen, you don't get like these diseases. Listen, I don't, I'm not, I don't really think about that. Sorry. Right. Hey, you want to think of me.

Hey, you want to get sick? Think about it all the time. No, no. Maybe you're right, but I'm saying you want to live for 114. Yeah, but again, to that point, the same way that like, you know, at 48, like, I'm ready to start the process of doing the full body scans for everything. Like, they do at life force and these different sort of executive programs that they do. Then I'm going to start doing that on a yearly basis, right? You've never done that kind of scan before.

Not yet. Why? I'm surprised. Well, you know, again, you got to think about it. I'm still, like, I'm still living a happy balanced life where I'm taking my kids to school. We're going, doing adventures. I spend all my time with my wife and working all my companies and having fun. Like, I'm eyeing things that I know I need to do and then continually adding them as I knock off other things, right?

So when I think about something like that, it just requires another level of commitment. and another commitment of time. And right now, the time that I allot outside of my family is where I work and where I do, you know, stuff that would require me traveling to San Diego to do the scan, right? Because they don't have one here. They do have one here. That's what I'm going today, actually. Oh, they do have one.

Then maybe I'll get your hook up and go to that one. But again, I'm on some wanting to do not just one, but all of them. because I want to begin to understand like what is how are they doing it so I can begin to assess it myself. I just don't trust. I don't trust anybody's evaluation. I don't trust anybody's therapy. I'm looking for like understanding their insight. You know, and like look, I when I was trying to figure out what was going on with my dysfunction

as I was going through the initial process of like I just want to fix my biomechanics and then was really. beginning to learn the body and understanding like the Hackenberg curse, I went to one of the world renowned hip specialists. And so like they did an evaluation and then did an x-ray. And then he put up an x-ray of my hips and he looked me in the eyes. And he said, listen to me. I do about 400 hip surgery a year. I have looked at 15,000 hips. And you, my friend, got some good looking hips. And I was like, oh, you know. And then he, he, you know, and then he, he, He suggested, hey, the Hackingburg curse is exactly what your mom said. You have a structural short leg.

And the only way that you could fix it is if you had bone extension and lengthen it, that is your only option. So you're either going to have to wear a lift for the rest of your life or whatever you need to ultimately manage it. But you have a structural short leg. And so for me, I'm like, guy, you just. laid me down on an x-ray machine, the muscles are all hypertonic pulling the hip up in making it appear. In an x-ray that you're shooting down on that it's shortened, it is not a structural short hip. It's just heighten.

And then I'm like, you don't even, to even measure for a structural short leg, which is like, it's like literally like 0.001% of the earth has it, you measure the two bones and you compare them. No. And so it was like, but I just thought to myself, wow. Like, and I just said, oh, man, that sucks. I appreciate it. You know, I, you know, I didn't like, you know, try to debate this man's, you know, he's one of the most world renowned hip surgeons in the world. And I'm not going to like debate like, man, that was the most insane misdiagnose of all time. Now, if I would have went to him early on, what would I have thought? Yeah. I'm so depressed. Yeah. I got to get a lift. I got to get a lift. I mean, should I contemplate the surgery? Do I want to feel this achiness forever? But that's the problem with not like the goal not being to learn your body completely and understanding everything and using like information to give you insights for you to make the decision on your own body is the stuff that you've got to learn over time if you want

to be truly healthy rather than keep going from thing to thing to thing hoping they're going to be able to help you be healthy. Totally agree with you. What do you eat them? Do you have like things, staples every day that you eat? And how do you automate your life so you have time to be doing all of these things? Like, I love the haircut. I heard you say that you'd go to like a fantastic Sam's and then you would basically like pay for everybody's haircut.

Therefore you can get, you can cut the line. But now you just have someone who comes to your house, which is much easier. Yeah. And again, it's a system of like, because here it is in a deeper layer. Okay. you know, I have a pretty simple haircut, but I would like to never have to think about it. So by just having someone come to the house once a week, it's just a tune up on the thing. And it doesn't matter if, oh, I got to go to an event the other night, or I got to go do something.

I never have to think about it. So it never enters the fray. It takes me 15 minutes each week. And now it reduces a bit of friction where in the past it'd be like, oh, I'm going out next week. I haven't had a chance. Like now I got to spend time to go. Yeah, it was efficient that I would drive the supercuts in a Ferrari and spend two hundred. to pay for everybody's cut so I could go next.

But all I was, I was still wasting all that time and energy and stress of like trying to be reactive rather than proactively creating a system, right? And for me, then I do the same thing with meals. And I just have the same salt and pepper chicken delivered to my house on an ongoing basis every single day. And then I have all the meals. Is it good? Yeah, I just have like a food delivery service that does like an organic.

like, you know, free-range chicken that does a good job cooking it. Then every day I have a shake and supplements. I just do like a little friend of mine has a brand called Creatures of Habit. Oh my God. I'm working with this. I'm dealing with him right now, Michael. Yeah. You're friends with him?

Yeah, he's the best. Everyone loves this guy. Yeah, yeah, no. It would be a similar conversation where it's like people saying, you got to talk to Rob. Same with him. Like he's an extraordinary, extraordinary, but he's in the fitness world, so you would have a, no, no, no, we're, we're, we're, we're, we're, we're, we're, we're, we're, uh, we're, uh, we're, uh, we're, uh, we're, uh, we're, we're, uh, we're, we're, uh, we're, we're, uh, we're, and we're, we're, uh, we're, uh, he's, uh, he's looking for some investment right now. Do you know about this? Maybe with your multi-millions of dollars, you can help him out.

Well, you know, he knows as, as, he was early stage and I still wouldn't. invest with him because like I only co-fined the businesses and fund the development and he had already found investors, had a valuation and created the product. And, you know, I just told him, you know, he was devastated. And I'm like, hey, man, it's just I have a very disciplined approach and I just would not invest at this stage. Really? So you, wait a second. So how do you do what you said? Because that was that what I was. So for me, it's like I co-find every business. Okay. Or I'm there. So somebody comes to you and pitches you, you're not into it. No. And then it's like, and then it has to be at a certain valuation.

That's usually sub, you know, depending on on exactly what it is, but in the million to two million range. Because this is how I build every business, idea with somebody. Then we co-find it together. Then I put up the first few hundred thousand to develop the product, then put up, you know, find strategics and put up the money to do the first, you know, million and a half to two million to launch it. And then if it works, then I'll put in the $5 million to grow it, right? And then if it really works, I'll put in the $10 million for the growth round, right? So basically, I have complete control of the capital staging as I'm developing the business. So if it's not working, I will not invest in the later stages and will just maintain the equity.

And if it's really not working, I will give it back to the founder. because like if when when they don't work i i am not going to sit here and grind it out with you and i don't also need to worry about my my capital because now it was proven that that it didn't work and you're going to get diluted and struggle so much i will just give it back to you and you can you can either put it out of business either way i'm taking the loss and or you can continue to run it which a lot of people do but i'm like i'm in the business of either winning uh or giving it back. I'm not in the business of hanging on to it and hoping it works one day. I'm building it with the intent of it working fast if it doesn't or it's clear that it may never work. I don't want to

dedicate any more energy. But I also like, you know, it's painful because that person put their blood, sweat and tears into it. We developed it together. I invested in it. We all believed in and it it doesn't work. That's life changing and disruptive for an individual who has to basically start over or fight to survive. Right. Versus me where I get to go back to my, you know, my balanced happy life. You know, ivory tower. My muscles are feeling so good right now.

I know you're stressing. You know what I'm saying? Like, my mechanic. Oh, man. It's like, I know you're stressing, bro, but I'm floating right now. So I, and one of the things is I just like to give it back to it, you know. And even if you go on and it becomes this giant success, I know you would pay me back or giving my money.

It hasn't happened yet. But it's a, it's a, it's a, it's a, it's a, it's a spiritual and energy thing for me that I, I, I continue to be super cautious about so that I never, um, I'm never in a place where I'm grinding it out with the sorrow of the person that I built something with because it didn't work. When it doesn't work, it doesn't work. Right. So someone came to with a concept to be a co-founder of it, that you'll do potentially, but you

potentially, but not really, does it have to be your, but I, but I, but it doesn't. But I- your idea? No, no, no. I, other people's ideas all day. But most of like,

co-finding them together is really what I love to do the most. But I even, even then, I put a stop on all new builds. This year as I turned to building the philosophy out and building the software. Yeah.

Because I want to then, you know, evolve my content into all machine mindset, design, automate, optimize, uh, uh, sort of content,

the books and, and the software. is what I want to focus on right now because if I build that community to scale, then now I can create products and services for that community. So it ends up being a fully synergistic flywheel of community purpose and ultimately, you know, venture, right, with a much more, you know, easier accelerated growth opportunity for the right ideas right so it's a more sophisticated looking out into the future way of looking at it so I don't so that's why I'm sorry creature of habit Mr. Turner I'm sorry I did not end up in investing but I love him and and love the

product yeah so I use the product every day you so you actually like the product I use the product every single day and you still won't give him like a hundred grand or 50,000 Look, listen to me, I don't give 100. If I can't put in like millions, like I can't do it. Like if I don't think I can make like, you know, 50 to 100 million, it's really hard for me to do. You know what I'm saying? Because it's not exciting to me. You know what I mean?

And if I don't feel like I played a part in it, like. It's not interesting. Yeah. It's like I want to put my stamp on it. I want to believe in you when it was just an idea. Like I don't want it to be developed and the product be done. I want to look into a person's soul, evaluate them, look at the idea, evaluate it, and then come up with a way of deciding that I believe in you.

And here's how we're going to help shape this and guide this and create this into a successful venture. I can't go through that process. Giving somebody 100 grand and that 100 grand becoming worth two or three million dollars does not appear to me in any way, shape, or form. So I do that with collagen. Another company I co-founded was Momentus, right? Which is another supplement company?

Momentus. Which one is that? You know, it's another big one right now. Like, you know, I co-founded it with the kid who actually, his father was an investor in my professional skateboarding league. And he dropped out of Harvard to build a supplement company. And I helped him develop it. Yeah. So, no, it's big.

It's like the. It's like the preeminent, like, the very best quality. It's just the highest, highest quality. Is it pharmaceutical grade? I mean, it's pharmaceutical is relative, but it's on that level, right? Where it's just every single one is certified and, and. But what is it? What is it like an omega-3?

Oh, no, it's everything. It's everything. Every single bit of supplement there is. So then I use the collagen and then all the supplements. And they're actually used an Elysium omega, right? Elysium is the doctors that created the Omega called Matter, right, where it's really about long-term brain health. It's actually NAD.

They actually, Trunyogen is a company that creates it. Elysium, they were in a situation. Yeah. But they were getting the stuff from Trinogen. Yeah. And again, look, I'm, this is what I do on a daily basis, right? And then, so I have that shake around 10, except for. on the days that I take my wife to a breakfast day.

What do you have in breakfast? And so for breakfast today, I had a scramble with chicken and ham and Swiss cheese and the salad. Right. Where do you go? Which deli, not like I don't want to get like a whole thing. There's a deli right by my house that I go to all the time. And so and then, but then I'll have my shake later in the day and my supplements. But I track, even in my tracking, today I track like my readiness scum.

score my sleep time, my sleep score. Then I tracked. Did I get up at five? Did I brain train? Did I meditate? Did I get in the gym? Did I eat clean? Did I not drink?

Did I take my supplements? Right? So it's like I track even like like I don't even want to like, you know, because you a big leap forward in my blood work was when I'm committed to the supplements full time. And I take athletic greens in it in the same time. So what do you put in the shake? And just almond milk. All in milk.

What was it? You said that? And then blueberries or blackberries, it's frozen blackberries. So it's got that nice little fruity taste. Right. So you have blackberries, all in milk. What's the kind of shake that you said? The athletic greens you said?

Athletic greens, then the collagen and then the creatures of habit now change to meal one. Yes. Now change to meal one, right? Okay. So that's what you do for supplements. No dinner? Do you eat dinner most of the nights? And then I usually eat dinner around like between four and five.

And then if I don't have a date night that night, then I won't, I'll eat it like two, like have the chicken at like two. But I try to just eat in that window as much as I can. Wow. Okay. And then what else do you automate? Like what other than the haircut, do you have a driver? Because there's no way you're wasting time driving a car.

I do. Yes. And they're probably like, where the hell is? Oh, no, he for sure. He's like, what's going on? He's for sure is like. He's probably like, what's going on? Okay, what else do you optimize?

Give me some, we didn't even get into your relationship because to me people have, like, this guy should be, you should be teaching a course on relationships. We haven't even talked about that yet. Do you see why you have to come back? Yeah, look, the idea of teaching a course on a relationship, like, makes me want to fall right asleep and die. You know what I mean? It's like the idea of teaching a course. Look, I'm not a teacher, right? Okay.

Like, you have to not like, you know this sexually then. But you want to know what it is like I'm, this is my format, right? Like where I want to be an example. I want to be like this is possible, right? And you can get to this level of happiness. You can have this type of relationship. You can learn everything about your life and money and math. master your reality. You can slow time down and control reality. I am a living example. I want to be

the example, but I know I will never be a teacher, right? Because it's just not, I'm a creator where it's like, and I know, even when I look at my life plan and everything that's structured, like from the short term, long term, I know that creating content, I'm doing three books, I'm building the software and doing about 200 pieces of content to go along with the 1680 episodes that I'm shooting over the next five years and that will probably be it for me as it relates to content because I know that I'm going to want to evolve into doing one-off projects right like these much more finite like let's go deep on creating something magical and do one thing at a time as opposed to these really long-term legacy building pieces of work that I know that I that I won't want to do.

And what will trip you out the most is like I'm transitioned in 2020 mentally from self-preservation to generational preservation, right? So now I'm like, I think every move that I make is I think about it through the lens of how am I going to impact hundreds of years of Deerdex. people that come from our family, whether that's the design of my forever estates that I've been designing since 2015, that I will put into a trust and then pay rent to the trust that will build an endowment that will eventually be the money that operates the home where there can be family meetings there for hundreds of years, right, and have it dedicated to the

family, but also be operational. These type of systems and ways of thinking way beyond and all the way down to, you know, having a book of every one of these quotes that I sent my wife for 70 years before I die. That's part of what's possible in a relationship. Then we're going to get crushed into crystals. And then we're going to be in the front of the home and glimmering in a light where we're going to be part of the chandelier at the front of Forever Estates. Is that true? I'm thinking about it. I thought about that last week. Did you just go along with all this stuff? She does. She does. I'm way, way, way out there. And she's just like, yeah, whatever, cool, whatever you want to do.

And look, like, you know, the beauty of her is like she, she has just like slowly adopted by osmosis so many things. She sees the power systems. She starts making, she starts building her own systems in her life. So, you know, I think it's like I keep her so overly informed on everything. There's just not one thing that I'm doing that she does not have. have complete and total insight to. And then anytime there's any friction, you know, we build a system. We build a system, including like having a therapist come to the house every other week

just to have neutral ground for things that like maybe we just don't feel as comfortable talking about one-on-one and want a problem solved to have like somebody as a voice. And to me, you know, on top of asking her to say how she feels every day zero to ten. So I just have insight and kind of where she her heads at in sort of how things are going. You know what I mean? Like it's just all of this data that's only about us being balanced and happy. You know, and again, being in a state of joy as as as we can be because that's where the happiness is found. And you said you only spend 30% or 35% of your time working.

No way less, under 30. Under 30%. So where do you spend the other 70%? Well, you sleep, right? You sleep. And then... How much of that sleep then? Yeah, that's about 29.

29. 29. You know, and then 10% is about 10%. And these numbers might be off a little bit. 7 to 10% is on health, right? As it relates to meditating and brain training and gym and sauna and all these these sort of different things and then 14 is about the number with the wife and then 14's about the number for the kids right and that it ends up being like in the 30 you know 30 to 35 percent with the kids

and then the 25 to 30 is work right on any given month and then depending on you know in the summer when we travel a lot and more vacation and do different things that that I work less you know And then I've been working a little bit more because by the grace of God, the wife started getting up at 4.30. So she needs to sleep longer than me. So she's exhausted at like eight, you know. And like if she's ready to go to bed at 830, I'm like, I'm getting up at 3.30 then. You know, but if she wants to go out and stay later, you know, if I stayed out, I wouldn't ever sleep past five. But if I stay up past 10, I get up at 5 or if I would go to bed at 9.30.

I would get up at five. Like, I still try to get that seven to seven and a half hour range because that's optimal for me. But, you know, if she's super tired and we, you know, because all we're going to do is hang out and watch TV

or, you know, play a game or whatever it may be. What games? You know, like Yatsi is really something we love to play. And- I like Jim Rami Q. You know, and so,

and again, it's, it's this fluid sort of rhythm of balance. where it's like in all these date nights day dates all the stuff picking up the kids having that time together like like the family sinks and family organizations then on the weekends we always do something with the kids and then the kids activities like and then we have you know we also then have like a full-time nanny in all the hours that the kids are awake so it's two people that work a you know that are there from 630 to 7 every single day one nanny one nanny per day but cover at all time. So we then have absolute flexibility. Even we have them on call when our kids are in school full time. So if one kid isn't going to school or get sick or something happens, that there's no, it's always covered. We never have to think about it. Right. So that that sort of rhythm just ensures that like we never get high like disruptive through the kids or the kids' activities. And then I've

never missed a pediatrician appointment. If one of my kids got sick, I would cancel the day. And go to go take them to the pediatrician all of that like i do not like compromise the needs of my family for work in any way shape or form right like if it's you know there may be a gray area here and there like where my like my wife wants to keep my son home from school and i got to go shoot that day and moving a shoot day is much more complex like i would be like let's wait till i'm done and go do it or do it tomorrow morning depending on it like measure it for its severity you know and if it was like this kid's really sick then i would cancel it but you know i'm fluid with it the same way i'm fluid with her emotion and how she's feeling you know and and changing my

schedule and if and feeling like no i got to like she's been gone for three days and like i you know in our rhythm and system like i stay in this constant flow she goes away for three days she comes back to our rhythm and flow, but because we're in our rhythm and flow, she feels like I don't even care that she was gone. So we built into the system when she's gone and comes back, then I clear the day that she comes back and we go see a movie, go get dinner, so that she feels like, you know, like I'm important and excited to be with her. So again, inside the rhythm and the flow in the system, there was that disruption of her

feeling every time she traveled because we just jump right back into the rhythm that she's being just feels a certain way. I don't tell her she shouldn't feel that way. I changed the system. And it's nothing for me to like know when she's traveling and then clear that day. Where are you going by the way? I don't know. Like she does all types of like random different stuff. But we are trailing. We need we need we're on episode three now. There's no we're running out of camera. I'm going to get a tape. I know.

It's been like got, like, two and a half hour. I told you, I wanted to warn you, Pre. I should have warned you before. But it kept you fascinating. Hey, we need to wrap it up because I do got to get back to the kids. We are going to have to, I know, I got to go get my full body scan. Which time is your full body scan? I got to be there at three.

Yes, two, yeah. So I know. I know. I know. But I didn't even get to, I feel like, I feel like I didn't even get to ask you all the question but now I have your phone now. That's my fault. That's my fault because I'm a talker. You like to talk too though, but like you're a good storyteller and you go into, you really do go into the minutiae of stuff, which I like really appreciate it. And I keep the layers

depending on who you're talking to. Yeah, you know what I mean? Like if like, like, you can read a room. Yeah, I read the room and like in something, you know, I was joking with my cousin where it's like, like, like I would be on a pot like where I'll bring people down, then pulling back up with the zingers because certain people, like, I can give you, I can bring you into the depth, but if we start talking too much about it, then they're like, this is too heavy. Well, I think the part of the body scan, not the bioscan, like all the biomechanics, I was riveted and all the health and fitness people will be riveted. Probably some people will probably fast forward that.

I think it's amazing information now. But I think everything you said to me is amazing. So you don't want to, okay, so you got to go to your, I mean, I don't even know how long it's Okay, so I am, can you come back? I can't. No, I'm serious. Yeah, yeah. You promise?

Oh, yeah, we would need to put some time between it. You know what I'm not saying. This is what we'll do. This is what we'll do. Instead of like just tomorrow. Look, instead of doing like a freestyle into no man's land, like we should, you should just like send me like, hey, here's the five things I want to talk about. Then it can be like tight and like then we'll stay within the structure rather than allowing me to go off in a no man.

so much about you. Like, I don't, I mean, that's why you need to have like an entire series about like, you know, just Rob's life. I'm not even joking. And I'm not even joking. Do you know that this podcast was called game changers and it was actually ill appreciate this? It was a TV show that I sold to NBC. And it was based off of my idea of like creating a cribs but for entrepreneurs to kind of the day in the life. Like what do they eat every day? What do they drink every day? What are their productivity habits? What happened to it? So I sold it to them and it was like it was, it got lost in the weeds. So you never shot the pilot? We couldn't even show. We couldn't agree. I wanted to have someone who was like a true serial.

Like I wanted to do like a Mark Cuban. They wanted to do like Kim Kardashian. It was, I'm just giving an example. Like we were not agreeing and it was like, like me at the eight, it was just forever. And I'm like, forget this. I'm just going to do it as a podcast. And that's what I did. But I still believe that's a great idea.

because I'm fascinated with people like you, and so many people are. That's why, like, people actually care more about what's in the weeds versus these, like, broad strokes. Because everyone hears about broad strokes. Everyone knows about the broad strokes. You know, like, yeah, do infrared sauna, and I love sleep, and I love cold plunge. All right. Like, you hear that everywhere, right? What else do you do?

Like, that's why when you went into that biomechan, that whole thing to me, that's interesting because you don't hear that every day. But I want to say that's the rarity of it. But it's also for me why I'm trying to like create a philosophy. Then that philosophy can be practiced through a software. And then all of the content that I create is how to learn and idea and ideas to how to practice that philosophy. That then by itself in a box lives forever. Right. Like I want to create my think and grow rich.

My Wallace de waddles, the science. of getting rich, these books that were written in 1910 and 1928, that are still relevant in philosophy today. Like, I want, that's what I'm seeking to create. And then beyond the work itself, then, like, the tools that you can actually apply it and then be known for your philosophy above all, which truly is a system to create a harmonious, high quality life that allows you to live that consistent joy, which truly is happiness.

I want to know one thing that you can go home or go pick up your kid. What does your mom think of you or your family? Do you have brothers or sisters? You got a brother. I have a sister and my mother, you know, to give you like some context on my mother's concept of paying a doctor to come to the house. I just can't believe you still do it. It's like, it is, and the fact that you, like, are not, like, even, like, getting, like, working out is such a waste of money. It's such a waste of money. So for her, it's just it, you're wasting money to, to be a part of it. And, like, even who she even created, she can't even fathom. Yeah. You know what I mean? Like, it's not even, there's no part of her that can relate to it. You know, even when I had millions and millions of dollars, she would be like, I just hope you have a.

enough saved to go to college. You know what I'm saying? This is like when I had like, you know, like this is in like Robin Big and MTV days where it's like, man, you've been a professional skateboarder for all these years. You have all these companies. Like you, you know, you got multi-million dollar houses and driving Bentleys and like, I just hope you have enough to go to college. You know, you know, college has sailed, you know.

But I, you know, I'm, and then I look at my parents as, you know, they have, they are products of their environment and they created their systems and those systems they became bound by. And then there is no way that they can ever get out of them. They're just simply hunting pockets of joy because they'll never experience what it's like to be, feel consistent joy on an ongoing basis because of the way that they built and created their lives. And that's what I think most people do and especially as you get older and you don't see a pathway to to create happiness because it just doesn't make sense to you because you don't have a framework to follow and you've got to begin to make progression towards it to begin to build the belief and grow it over time that allows

you to get there and stay motivated and discipline to achieve it but people just don't have the framework even if they are motivated that lasts a limited amount of time and that's why it's so important for me to push towards a clearly understandable philosophy and then the tools to be able to apply it to your life to ultimately just help people break the machine that is them which is their dysfunctional system and you know learn to redesign it and make it functional and harmonious and just be happy gosh you just unbelievable you do not disobeyed. point. I swear you were everything and above and more that when I saw, red, heard. Amazing. I'm seriously blown away by you. Thank you. Where do people find, okay, so I will wrap it up because

God knows. It's like turning into the evening. No, but where do people find you who don't know your, how fabulous they are? Everything is Rob Deerdeck and the Deerdeck machine. That's it. That's it. That's it. Or just watch him on MTV at Nause. for 24 hours straight. You know, yeah, you can watch me on MTV. You'll be like, that's the guy I just listened to, you know, where it's like, oh, it's like he broke his ankle. I love it.

Thank you so much. No, thank you for having me.