Habits and Hustle - Episode 532: Building Focus and Follow Through With the Habits & Hustle Book Club

Starting point is 00:00:01 Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it. Before we dive into today's episode, I want to thank our sponsor, Momentus. When your goal is health span, living better and longer, there are very few non-negotiables. One of them, quality. And when it comes to supplements designed for high performers, nobody does it better than Momentus. Momentus goes all in on NSF certification, which means every single batch is tested for heavy metals, harmful additives, and label accuracy. And that's why they're trusted by all 32 NFL teams and top collegiate sports dietitians across the country. Here's the thing. They don't sell every supplement under the sun because

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Starting point is 00:01:41 Yes, who's the best foil of all time. And I'm lucky enough, she's gracing me and you with her presence. So thank you for being here. Thank you. So, you know what we're going to talk about today? What are we talking about? Book clubs. Oh, my God, I love, first of all, I love book clubs.

Starting point is 00:02:00 I know that you just launched one and I signed up immediately. I love that you did. Do you know that book clubs are trending again? They are. They are. I've seen quite a few people popping up with book clubs. I saw a substack the other day with one. That was cool.

Starting point is 00:02:12 Do you know why? Why? Because I think people are getting exhausted by just consumption and doom scrolling on social media. I think people are like kind of the comparison. You know, the whole, number one, everything you see there on social is very, very polarizing, right? I'm part of the problem. I'm not polarizing necessarily. Maybe my personality can be polarizing at times.

Starting point is 00:02:38 I think that the constant, like the barrage of just a lot of the same information being told over and over again. And it also creates this like this polarization. Like if you're a vegan or a meat eater, like if you're not, if you're one and you're and you're someone else on the other side, then like there's in this fighting, right? I think the doom scrolling in general, the amount of time and hours that you spend just wasting like valuable time, is I think kind of starting to like dawn on people. That is probably not the greatest thing. And I think the comparison angle, I think people are sick of like seeing people

Starting point is 00:03:16 that make them feel bad about themselves. And if you actually think about this, like how often or how when have you doom scrolled, right? Or when were you like just on socials? And then you got off it like after 20 minutes and you felt great about yourself. That I got off of it? No, that you got off.

Starting point is 00:03:35 And then you felt like you felt revitalized. and refreshed. Oh, yeah. I mean, every time I put my phone down, I feel better. I think that it's just so intense. There's so much on here. Just the notifications, the things that are coming through, even when you're just, I don't know, there's so much imagery. Like, you're scrolling through an Instagram feed. You see so many different faces, so many different opinions, so many different sounds. It's so stimulating. Right. And also, it doesn't benefit you in any way. That's what you can't even probably remember 95% 99% of the things that you see. I don't. I have a wild memory. Okay, well, I'm telling you, I don't. Maybe it be my age and you'll see how your memory, you know,

Starting point is 00:04:15 depletes. But I don't remember half the things that I see. And I think that, like, once I'm off of it, I'm always like, well, that doesn't make, that didn't make me feel better. That didn't improve my life. One iota, that I didn't, maybe I learned something from one, one, one minute segment of that 20 minutes, may be valuable. Right. But then I don't remember it anyway. Right. So, but I think that what I, why I'm even saying all of this is that I think that there's been now, like there's been kind of a shift that where people are valuing social connection, personal connection more than ever. And I think that's one reason why I think book clubs are becoming popular again.

Starting point is 00:05:00 And I think that the other reason is I think so, like the feeling of having a community, something to talk about that's out of your own head, right? And something that can benefit you. So in my book club that we just started, so if you haven't signed up or you haven't joined, please do, just go to Jennifer Cohen.com. It's free. So there's no, there's no gimmick, by the way. There's no like, oh, you know, sign up and then we're going to like, we're going to get you for some like $9.99 a month thing. And there's no funnel, trust me. You're a six-week core. Yeah, by six-week course on nothing.

Starting point is 00:05:35 No, no, no. And every book that we choose and basically read is something that can be beneficial to you. So it's like self-improvement to some extent. So either behaviorally, cognitively, emotionally, we're going to hopefully learn something. And then we can talk about it every month at the end of the month. Anyway, I just think it's a really, I think also people need to read more. Yeah. Like, bottom lies, that was a long-ass way of saying, we need to get off of our phones and start to do things that are more productive, more valuable that will benefit us more than just like doom scrolling, which is a very long, winded way of saying, read more.

Starting point is 00:06:17 Absolutely. I started not going on social media during Shabbat or trying to, and it's genuinely helpful. I just, because I work in it so much, I'm always seeing everything. I always have to be on it. it's exhaustive. Well, I also think it's just extremely addictive. Like, I just think that, you know, it's never enough. Like, what I think is like, and I, by the way, I'm not talking from like my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my white castle.

Starting point is 00:06:45 Yeah. Like, I'm, I'm, I'm a victim of this myself. Like, I feel like, whenever I have a wake, like, whenever I have a moment free, I'm always just reaching for my phone. I'm always just scrolling TikTok. Like, I'm always. Oh, are you on? TikTok? I'm on TikTok and I'm on Instagram. I'm an Instagrammer. Yeah, but TikTok has some great information. Like, not, some great news. No, like, what I think I get stuck on with TikTok is the shopping,

Starting point is 00:07:11 because of all the shopping that you can do, I'm starting to, like, shift from buying stuff on Amazon, and now I'm buying things more regularly on TikTok. So not only am I just doom scrolling, And I'm spending money that were like on the little stupid shit you could possibly imagine. Do you know how many like white powders I bought for my for like my teeth? Okay. No, so many. What do you call it? Not white pet, not cocaine.

Starting point is 00:07:41 What do you call it? Like, um, uh, bleaching pen. Not like, you know, you dip your, your, what do you call it? Like you put your toilet. Put your toilets. You put your toothbrush in this powder and then you brush your teeth. it's supposed to like give you like a really whitening like a whitening like teeth whitening polish. You're buying that stuff?

Starting point is 00:07:58 I bought like five different ones because every commercial that comes up says this one's bad. This was the best. No, no, no, this one's the best. I'm like, okay, I'll try that. Oh, no, I bought the wrong one. So not only am I just spending money stupidly, right? Like it's, but that's why I like TikTok because I think that number one, some of the things I see there is more entertaining. And like, and I said I love TikTok shop.

Starting point is 00:08:21 Hmm. So funny because I keep trying to convince my friend to do like live shopping videos with me. I just feel like it would be so fun. I'm going to do that. Are you? Yeah. I'm learning how to do that right now because I think it's a- It's easy. It's a missed opportunity. It is. Do you know that in Asia, 95% of the content is, like people are like, is shopping. It's shopping. And here's only, and here in America, I think it's only like 5%. So we're not, of course, we're not caught up to what they're doing. doing even close. But do we want to be? Like, do we want that? Do we want 95% of our content to be shopping related? I don't think I do. Okay, listen, what's better? That or just polar, basically politics basically making you.

Starting point is 00:09:03 My feed is, is it just, or hate venom? Is that better for you? No, I want, like, dogs and food and comedy and, like, the good stuff. Show me some travel, like, you know? So you know what my algorithm is now is really funny. What is it? So, and I want to know what your algorithm is, but. We should switch feet.

Starting point is 00:09:21 We should. I'd love to see what you're seeing because I'll tell you something interesting. I was with my friend Emily, I guess we were somewhere, went on a some trip. And what we noticed was what I see on my social media is extremely different than what she's seeing. Our algorithms are totally different. I'm sure. Like she was getting all this thing, all these things on like topics and things that I just had no, like I get nothing on. I'm sure. And like I'm getting things. that are like things that I look you for. I was getting like, I love comedy, stand up comedy. So I get a ton of comedy. I get a ton of like fitness stuff, right? Like workouts. Comedy. And what was it was, oh, that's basically what I get a lot of. I wasn't really getting much politics anymore or a lot of food stuff. I used to get more food. But what's so interesting is like if you just like like one thing, your whole feed becomes that. And so I just love all the comedy stuff because, it makes me happy and laugh, then that's now what I'm getting. But it's still doom scrolling and I still don't like.

Starting point is 00:10:26 Okay. So I have the biggest dilemma with that, right? Because I get fed the occasional dog that needs a home post. Okay. I love dogs, but I used to work with rescues and my Facebook feed is all just shelters and rescues. So I can never log onto there anymore because I used to only share dogs that needed homes. So I'm so tied. Like, do I want to create Instagram as this space now where I'm just going to keep getting fed these dogs? But then I can't not. not like it because I just want to help with the exposure. So I will like it and scroll really fast in hopes that Instagram. You think that the speed would make a difference? They will know that you liked it. Yeah. No, but like I like it and I didn't watch the full thing. So it's like, oh, okay. So maybe she doesn't love it that much. You know, if you watch something like multiple times over and over again, the algorithm. Oh, so you think because if you like it and scroll fast,

Starting point is 00:11:13 then they won't just flood your your algorithm. They haven't yet. It's still like one in every, you know, 30. I want to take a quick break from this episode to thank our sponsor Therasage. Their trite panel has become my favorite biohacking thing for healing my body. It's a portable red light panel that I simply cannot live without. I literally bring it with me everywhere I go. And I personally use their red light therapy to help reduce inflammations and places in my body where honestly I have pain. You can use it on a sore back, stomach cramps, shoulder, anger, Red light therapy is my go-to. Plus, it also has amazing anti-aging benefits, including reducing signs of fine lines and wrinkles on your face, which I also use it for. I personally use Therisage trilight everywhere and all the time. It's small, it's affordable, it's portable, and it's really effective. Head over to Therisage.com right now and use code Be Bold for 50s. 15% off. This code will work sitewide. Again, head over to Therisage, T-H-E-R-A-S-A-G-E.com, and use code B-B-B-B-Bold for 15% off any of their products.

Starting point is 00:12:47 Okay, what other things are you getting on your algorithm? Yeah, I mean, I get a lot of, like, funny stuff, sketches, hilarious things. Just I saw, you know, there was some teenager singing some song, and then she had her hamster, and she held it up to the screen and the hamster did the rap part because it was chattering its teeth. Like, I get that kind of stuff. It's hilarious. Oh, interesting. Yeah.

Starting point is 00:13:08 That's what you get? Okay. That's so funny. Okay, so you get comedy too. I guess because we both do like comedy. I get funny. Yeah, but I get less, well, I do get some stand up here and there. But I get more like sketches, just funny things, viral clips, families doing hilarious

Starting point is 00:13:23 things. Yeah. A lot of dogs. A lot of funny things, though. Yeah. Okay. Well, that's good. So why do you think book clubs are?

Starting point is 00:13:30 are popular, besides the reasons why I said. I think people are looking to make sense of things. And once you read one book that helps you make sense of one thing, you realize, oh, there are books out here that can help me do that. And then you kind of get into it. And you're like, hmm, what else can I make sense of? Also, though, like, don't you think reading is just important in general? Yeah, I think it's also a really pleasurable experience.

Starting point is 00:13:52 Like, I like sitting with a book. My eyes feel better reading a book, obviously, than being on some device. And I think it's just, it's something that you can, I don't know, it's a great activity. Are you going to be, that's a good question. I mean, that's a good point. You just said something that I was just going to say, I've been thinking about. Are you going to be doing the actual reading or are you going to be doing the Audible?

Starting point is 00:14:14 It depends on the book. Some books I'd rather read and some books I'd rather listen to. Like if the author is narrating it and it's kind of an interesting story to hear or it's an autobiography and the person is narrating it, then I find that really nice to listen on Audible. if there's some kind of value add. It also depends on where I am in life. Am I super busy? Do I have time?

Starting point is 00:14:34 Am I multitasking this? Some books I'll do both. Yeah, that's good. So you buy the hard copy and then you also do the Audible? Yeah, like sometimes I've done that. If I really want to consume something, I will listen and read. Do you know what I like about the book club? Not to interrupt you.

Starting point is 00:14:50 I'm sorry. No, please. I like the idea of you have a finite period of time to read a book. because when you do have, when you do have spare moments or when you, like, you'll, you'll pick up that book because you have to finish it versus going on social media, right? Yeah. I like that idea better or like when you're, it will kind of force you also to maybe go for a walk for 20 minutes.

Starting point is 00:15:14 So then you can maybe listen to the book. Yeah, or to just finish it. Or just finish the book. I find finishing books is my biggest struggle always. And then also finishing the art of accomplishing a task. Yes. Right. It's so important for everything that I speak about, right? So if you know you have a task or a book that you have to complete by a finite period of time, then it would help you be accountable for other areas of your life. So for me, that's one of the reasons why I even decided to create this book club because of the fact that it gives somebody accountability to themselves. It's teaching you to finish something that you started. It's giving you a finite period of time where you have to finish something. And it's also. So stopping you potentially from going on social media and maybe picking up that book for and

Starting point is 00:16:02 with those potential 20, 10 minutes that you have available or free and doing something that will expand your brain, help you learn all the things like that. So I think there's so many benefits to it, which is why I wanted to do it. And like I said, like there was no like there was no, nothing in it for me. It wasn't like, oh, I'm going to get something out of it. I just, I also think, you know, when you need something for yourself, you know, that's the best, those are the best times to do something for everybody else and to like put it out there to the world. Because if you need it, chances are other people need it too. Yeah. And this also helps keep you accountable in reading books, which is going to be great.

Starting point is 00:16:40 A hundred percent. Well, I mean, listen, I have to read a lot for this podcast, but a lot of- Oh, I don't know how you keep up with that. Well, it's hard, but I will say a lot, some of the books I have to skim through when I'm not terribly interested or like the topic actually. No, seriously, Like not just because I'm covering something on the podcast doesn't mean it's going to be a book club book. Like even the first book that we're covering now, which is the courage to be disliked, is not a book that I covered on the podcast. I never talked to the authors. They weren't on the podcast. But I chose to read that book as like kind of like as a like hobby thing because I've heard good things about it.

Starting point is 00:17:17 And that's when it kind of sparked in my brain. You know what? Like I'm going to tell so and so and so and so about it. And then I'm like, hey, I may, why don't we just start a podcast about it? I mean, sorry, sorry, not a podcast, a book club about it. And like I said, just the books are not going to be simultaneously. They're not going to be the same.

Starting point is 00:17:37 Some may have overlap, but that's not the point. Are you ever going to do novels or it's just going to be? No, I don't think I want to do novels right now. Right now, I want to stick to books that I think that people can really get a lot of value out of. You know, there's a lot of books out there that I think, like me, I haven't had a chance to read that I've heard a lot about that I want to read. You know, like there's a book like Psychology of Money. Like all these books.

Starting point is 00:18:03 Oh, psychology also on my list. Really? Yeah, yeah. I think that's going to be the second book. That's a good book. You know, because this is what happens in the podcast, right? Or when you have a podcast is that you have all these guests who have new books that come out. And then you have to read that new book or as much as you can of it before they come on your show,

Starting point is 00:18:21 which then takes up a lot of time. where I can't read the books that I have on my, you know, my, my wish list of books to read, which is another reason why I wanted to start the book club. So then I can actually give myself an excuse or a reason to read a book that I just otherwise wouldn't have the chance to read. So how is it going to work? You guys are going to meet on Zoom once a month? Yeah.

Starting point is 00:18:43 Okay, great. And we just got the link in our emails? Yeah. So it's funny. Yeah, we're trying to work it out now because so far, I'm not sure how many, we have a lot of sign, like a lot of signups, people who've signed up, but a lot of people drop off. So this is all about the accountability piece. How accountable are you to yourself? How much are you going to follow through? So of the amount of people we have right now, I would be curious to see how many

Starting point is 00:19:06 people actually stay and show up at the end of the month. I'd be curious. I hope I'm one of those people. I don't. You may not even be one of them. Well, I think, and what we're going to do is we're going to have a recording. So if people can't make that particular time, because listen, life does happen and you can accommodate everybody, but we're going to have a recording and then you can listen afterwards or you could hopefully listen afterwards, but, you know, come to the next one. We're not expecting everyone to be able to show up all the time because, like I said, it's a timing thing. But yeah, right now it's about doing it on Zoom. I love it. I'm excited. Everybody should join. Right. Everyone joined the book club. I'm telling you, you will be happy you did. There's so many

Starting point is 00:19:48 benefits beyond just reading a book. Also, guys, if you are on YouTube and or not on you, if it would ever, please subscribe to the podcast because that's how we, uh, people know about us. Because the more subscriptions you have, the more it goes out there in the ether. So if you can comment and subscribe, I would love it. You did that. Thank you. And have a wonderful day. Bye now.

Habits and Hustle - Episode 532: Building Focus and Follow Through With the Habits & Hustle Book Club

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