Habits and Hustle - Episode 542: Idea vs. Execution and Why Most People Never Build Anything

Starting point is 00:00:01 Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it. Before we dive into today's episode, I want to thank our sponsor, Momentus. When your goal is health span, living better and longer, there are very few non-negotiables. One of them, quality. And when it comes to supplements designed for high performers, nobody does it better than Momentus. Momentus goes all in on NSF certification, which means every single batch is tested for heavy metals, harmful additives, and label accuracy. And that's why they're trusted by all 32 NFL teams and top collegiate sports dietitians across the country. Here's the thing. They don't sell every supplement under the sun because they believe in nailing the basics with rock

Starting point is 00:00:55 solid consistency. And those basics are protein and creatine. Momentous sources creopure. The purest form of creatine monohydrate available, an absolute must for both men and women who want peak physical and cognitive performance. So if you're serious about leveling up, go to live momentous.com and use code gen for 20% off. Just act now. Start today. Gen for 20% off. Live momentous. com. Hello and welcome back to solos with my foil. Shawnee, hi Shawnee. Hello. Before we start and dive right into the next topic, you know, I have to do the same rigamaral speech. I say almost every other time I do this podcast, which is if you haven't subscribed, please do so. It makes such a big difference in other people finding the show. It helps with the algorithm. And I just would really greatly appreciate you guys

Starting point is 00:02:01 subscribing. So please click the button below and that would be really great. Also, if there's topics, things that you are interested or curious to know more about, please let me know. Please leave it in the comments. And also, whatever any episode we do, back and forth dynamic interaction really helps us and helps us know, engage where and what we should be posting about, what current event, what topics, what things you are the most interested in. So please, I encourage everybody to enter along on the dialogue and let us know. With that being said, today we're going to talk about a little bit of business stuff. We're going to talk about the idea of idea versus the execution. You know, we always talk about the same, I guess, 99% perspiration and only 1% inspiration.

Starting point is 00:02:56 again, same is idea versus execution, because I'm a big believer that it doesn't matter how amazing your idea is. It's all about the execution. So even when I have something that I want to do that I'm working on, I don't mind telling people what that idea is because it always will come down to who executes on it better. So just having the idea means nothing. It does nothing. It doesn't guarantee any type of success or traction. All it does is say that, you have some innovative and creative great ideas. And if you don't do anything with them, it's just it stays flat and nothing happens. So I really want to kind of really talk about this more because I want to get people inspired to not just have a good idea, but then to do things and

Starting point is 00:03:44 act on them so you can make that idea a reality. How's that sound? I love that. Things very important. I've always been a very big idea person and I think I need to definitely be more of an execution gal. Listen, I mean, I got to be honest with you. Like, there are people that I talk to who are still telling me about an idea or a thing that they're working on now, that they were, they had the same idea and thing that they were working on 10 years ago, even longer, right? But they get distracted. They're working on other things. They're procrastinating. And the truth of the matter is, like, again, I couldn't, I can't even stress this enough. You're never going to have all the answers. you're never going to know everything.

Starting point is 00:04:26 The most important thing is to just start whatever that thing is and figure it out as you go. Don't get stuck in the minutia. Don't get stuck in the thinking what you don't know. Think about what you do know and kind of keep on moving forward and ask questions and ask people who know better than you as you go because otherwise you're going to be stuck with this idea and it will never become anything. I promise you. I promise you.

Starting point is 00:04:51 That's why it's usually the same people who, basically ideate and succeed over and over again. And it doesn't matter if that thing that they're doing fails, they can fail a hundred times, but one thing will hit versus that person who's trying to like get this one thing off the ground forever and ever and ever. And some of these things are amazing ideas, but then, you know, it doesn't matter if it falls because you're not doing anything for it. So let's talk about execution a little bit. Let's talk about some of the things actually that I thought were stupid things that had a good. execution and a really great marketing plan and it became massive. Look at those pets that have like the

Starting point is 00:05:30 chia pets. Chia pets. Remember it the chia pets? Of course. How could I forget? I love them. Who would have thought in a million years that would have ever been anything, right? Do you know how much money they made off of those chia pets? Do you know the number? I don't even know. I should, I should, probably like billions. Look at it. No. How much did just look it up, Chia pet. I mean, I don't know, worth. I don't know. Let's see what comes up. They're $16 dollars apiece and they made millions, millions of dollars every year. I mean, who would have thought that... Over 500 million. Over five, exactly. I mean, I can go over all sorts of crazy things. The chia pet, the coochiest thing I've ever seen in my life. Did you see the potato thing? Potato parcel?

Starting point is 00:06:08 Which one is that? Oh my God, it absolutely crushed. It was when they would write messages on potatoes. I think it might actually still be active. Oh my God. I do remember that. Yes, and they are still active. They kill it. It's so funny. It's such a crazy concept, but they crushed. They crushed it. Also, the Beanie Babies. Remember those? Oh, my God. Beanie babies. Right?

Starting point is 00:06:26 Oh, my God. Beanie babies. The slink. I'm going to name my couple other things. By the way, the Chia Pet is on like every single list of the most ridiculous things that actually worked. Oh, the Pet Rock. Do you remember the Pet Rock? The Pet Rock was a big one too.

Starting point is 00:06:43 It was a rock in a cardboard box. Yes, yes, yes. It came with 36 page, about how to care. It came with a 36 page manual on how to, care for this silly pet rock. It was made by creator Gary Dahl, who's a rich man. He sold more than 1.5 million pet rocks, which he bought for a penny. He bought each rock for a penny and sold each rock for $4. He couldn't just go to the street and get rocks. Listen, if you want it for a penny, I mean, that's hilarious. And he says, I put about $5 million of today's money in my pocket,

Starting point is 00:07:16 blah, blah, blah. He talks all about it. So like, this is the thing, right? Like, no idea. is too small. No idea is too stupid, too outrageous. You need to think really out of the box or just figure something out. There's always a need for something. Like, I can go on about these things. Do you remember the kush balls, those kooky balls? Don't you like the stringy ones? I mean, yeah, those things. Guess how much that made? Honestly, like at this point, it's a crazy, millions, just, I'm assuming millions. They sold a company for $100 million. Jesus. The snuggy. There's so many of these things. Snuggie is like half a bill, no, or higher.

Starting point is 00:07:52 The snuggie was, I don't know, it was actually... The last I checked the Snuggie, but that was a few years ago. They sold more than 30 million of the body blankets called the Snuggie. They topped... At your rate, 500 mil. They made more than 500 million. Crazy. I want to take a quick break from this episode to thank our sponsor, Therisage.

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Starting point is 00:08:46 including reducing signs of fine lines and wrinkles on your face, which I also use it for. I personally use Therisage triloges. trilight everywhere and all the time. It's small, it's affordable, it's portable, it's portable, and it's really effective. Head over to therisage.com right now and use code be bold for 15% off. This code will work sitewide. Again, head over to Therisage, T-H-E-R-A-S-A-G-E-D-com and use code be bold for 15% off any of their products. So a lot of these things, you know what they did for execution, it was a different time a little bit. They did a lot of those made-for TV things. Like a lot of,

Starting point is 00:09:41 like they bought airtime on TV and then they sold them on TV. That would be kind of, that would be the equivalent of doing like social media right now or digital marketing. So my suggestion, if you have an idea or a product that you think is the next, you know, the the next big thing, do small media buys, but do them in social media and or do them in digital marketing. You can buy ads on podcasts. I'm not saying that to buy one on mine. I'm saying like, in general, that's how people are marketing their stuff right now. A lot of these big brands, what they're doing is they are buying ad space on podcasts because that's the new medium where people's ears and eyes are, right? So you go where you follow the trend, you follow where the people are,

Starting point is 00:10:27 podcasts, you go on TikTok, you do Instagram, Facebook, all those obvious things, influencer marketing. You can also do, and you do those podcasts with media buys, but you start small. You know, you take a very small budget and see if it moves the needle. You can do a lot of conversions. I would recommend people really learning about how to do digital sales and digital marketing if you have a product that you really believe in. And if you don't, try to find something. somebody that's really good in that space. And maybe what you can do is you partner with that person

Starting point is 00:11:02 and you can do a barter exchange or you can also, you know, give them a percentage of the business, like some stock to do something that you otherwise don't have the ability or understand how to do. Find people where you are weak to basically amplify your product, your business and compensate for where you're weak with things that you're strong in. And to me, that's how you start. So you need to be super resourceful and find those people and make little, make baby steps in the right direction. So you can actually start on the execution. It's like a shame to me when I see people and I'm like, oh my God, like that's such a stupid idea. How did that work? And they're like, well, I just started. I just did it. I don't know. Like, do you know how many times

Starting point is 00:11:49 I hear, I hear on a daily basis how the person had zero experience, zero talent, zero, zero, zero, zero, everything. But the only thing that they did do was attempt. They just started. And they started with the small thing that they could figure out. And then that thing steamrolled and led to something else and led to something else. And that's really the only thing you do. And that's what you do in execution, right?

Starting point is 00:12:15 It's not about your idea. It's not about inspiration. It's literally about perspiration. It's about the work you put in. And if you fail, you just, get right back up and try something different. 100%. It's interesting the correlation to this conversation

Starting point is 00:12:33 and to have Bobby Althoff took off because I was listening to her podcast about how she started everything. And the theme... By the way, for people who don't know who that is, she's like this awkward mom on TikTok. Yeah. Yeah, so she started with awkward mom content on TikTok

Starting point is 00:12:48 but she started a podcast called the Pretty Awesome podcast. Oh, is that what is called? Or the pretty good podcast. Oh, I thought it was called Awkward Mom. Or she just still happens to be an awkward mom. She just is an awkward mom. Okay, yes, yes, yes. Okay.

Starting point is 00:12:59 And she interviewed obviously some big names. She had Drake on, which is really crazy. And the theme of like what she said that I thought was so spot on was like she didn't know what the hell she was doing. She just did it. And she just sort of ran head first. And I think a lot of people are very cautious when they go into things like that. Like they wouldn't want to interview Drake right away because they're nervous that

Starting point is 00:13:17 their interview style isn't good, that their production quality isn't good, that this, that and the other isn't put together. They don't know how to run a YouTube or even get the audio up. But she didn't really care about any of that. stuff. And I think the way that she just kind of went about doing it and just like trying, diving head first, who cares, you know? I feel like it's really cool. Let me just say something about that. I agree, of course, wholeheartedly with what you're saying. I mean, this entire podcast and everything I talk about is about not overthinking something and diving in head first,

Starting point is 00:13:43 really, and being bold and trying something. There is an element to what happened with her, though, that's luck. And I think that we can't discount luck. But in my opinion, you've got to be out there to even make your own luck. That's the thing. She got lucky because she had someone else on. Drake so happened to see something that she did that he liked. And then he started to follow her. And then she was very smart and sure and took advantage of that opportunity and asked them to be on the podcast. And then the podcast blew up and the rest happened. But what I'm saying is you have to create your own luck. Yes. She was lucky that Drake saw that. Not all of you are going to have Drake in your back pocket or in your corner. But my point is you can create your own luck by putting

Starting point is 00:14:28 yourself in places where opportunities can happen for yourself. That is what has to happen. So it's about networking. It's about talking to people. It's about asking a lot of questions. It's about doing these little things because as little as something may seem when you're doing it, it will lead you to something else. And things compound over time and they accumulate. And that's how you find other opportunities and seek other different things. But none of these things happen when you're sitting there with analysis paralysis and thinking how and what, I don't do, I don't know. Nothing happens on your couch. You've got to get out there and you've got to start moving. Or else whatever you're working on, whatever idea, whatever concept, whatever thing that that thing

Starting point is 00:15:10 is, it will never move without that happening. You should brand that line into merge. Nothing happens on your couch. It's such a great line. Nothing happens on your couch. Well, something can happen on your couch. I mean, some things happen on your couch. It's just not, you know, like, well, listen. Anyway, the point is that's the point. Okay. It's only, an idea is only an idea without any execution behind it or action or movement or any of that stuff. And I know we say this all the time and I repackage that, but it's because it's so important. And if there's anything that you get from my podcast or any of the things that I talk about, it is the fact that it has nothing to do with talent or skills. It has to do with action and being bold and chasing what you want and not just taking what's in front of you and making shit happen for yourself because nobody is going

Starting point is 00:16:10 to be a better advocate for you making things happen the way you want to. than yourself. You need to design, you need to curate the life that you want, do the things that you want, spend the time doing things that you want, do the career that you want, but you need to do the work to get there. I like it. Like, follow, subscribe. Like, follow, subscribe. Have a great one, guys.

Habits and Hustle - Episode 542: Idea vs. Execution and Why Most People Never Build Anything

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