Habits and Hustle - Episode 557: Kevin Trudeau: The Infamous Infomercial King On Prison, Media Empire & The “Price of Natural Cures"

Episode Date: May 26, 2026

The most interesting people to sit down with aren't always the ones the world agrees about. Some of the most compelling conversations happen with people who hold their ground and refuse to be neatly categorized by the world. Kevin Trudeau is infamous for a lot of things but what’s notable about him is he sold 50 million books, served 8.5 years in federal prison for contempt of court, and walked out at 60 with $10,000 in donations. Kevin has been called a snake oil salesman by some of the biggest names in the media. He's also the man who wrote about ultra-processed food, gut health, and the hypothalamus regulating weight 25 years before any of it became mainstream science. In this episode, Kevin shares the story behind the controversies that defined him, what 8.5 years in federal prison actually taught him about resistance and acceptance, his philosophies in sales and business and how he came back at 60 to build it all again after being banned from infomercials for life. If you've ever been curious about a public figure beyond what the headlines tell you, this conversation is the kind that will take you down the rabbit hole. What's Discussed: (08:42) The two infomercial offers that came in the same day from two strangers. (14:00) The rule every other infomercial host followed that Kevin refused to use. (22:00) The diagnosis at 19 that turned him into a researcher with no medical training. (33:01) The warden who said he'd never seen an inmate happy to be there in 35 years. (56:26) The "Natural Cures" claims that aged into mainstream science, and the ones that didn't. (1:08:36) Why he says the GLP-1 weight loss drugs are built on the same science he wrote about 20 years ago. (1:46:00) How he started over at 60 with $10,000 in fan donations after being banned from infomercials for life. (2:11:46) The two words he says have more power to shape your life than any others. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription.  Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com.  Find more from Jen Cohen:  Website: jennifercohen.comInstagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Kevin Trudeau: Website:  kevintrudeau.com   Instagram: @thekevintrudeau Facebook: Kevin Trudeau  YouTube: @kevintrudeaushow  TikTok: @thekevintrudeau  Linkedin: Kevin Trudeau Book: yourwishseries.com/book  Find more from Kevin’s Organizations and Fan Club:  Private Organization: globalinformationnetwork.com  Mentorship: gurukev.com Fan Club: kevintrudeaufanclub.com Natural Cures Website: naturalcures.com

Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it. Okay, you guys. I don't know if you're going to remember this, but this is an oldie but goody. And part of a staple, I think, in my childhood really, right? Because I have Kevin Trudeau, and he wrote, I think, one of the biggest books of all time. It was called The Natural Cures, right? How many books did you sell? It's called Natural Cures they don't want you to know about. And sold over 50 million copies. 50 million copies. And when I was told that, you know, you know, about Kevin being in L.A. and everything else, I was, like, super excited because I

was saying to you before we started this, I remember your book, like, on my bookshelf when I was a kid, like, my mother had it. Like, it was part of, like, my household, you know, for many, many years. I'm sure you hear that, though, all the time. I do. It was the number one bestselling book that Walmart ever had at the time. It was number one in the New York Times bestselling list 26 weeks in a row. And it was a book that exposed. It was first book, and I was the first person to not expose that there are natural ways to be healthy, but I exposed why the drug companies and the U.S. government, the FDA, and the media all worked together as a, you know, kind of an collusion to hide the non-drug and non-surgical ways to cure and prevent disease so that the

drug companies continue to make huge profits. That's what I exposed. and that's when the crap hit the fan. Right. Because everyone in the government and the drug companies and the media went crazy and said, this guy is blowing the, you know, blowing the leaves. He's, you know, pulling back the curtain on the Great Oz and exposing stuff that nobody would even dare to. Well, so I didn't know any of that back at the time. I don't think anybody did, right?

Because, of course, you had all these legal issues that we're going to talk about in a little bit, in a little second here. but I just wanted to say on the fact that that book, like you were like the king of infomercials. Like I think every time I put the TV on, you would be having an infomercial. So how did it even, were you surprised of the traction that it got really quickly or was it like all very strategic before?

Like what was the process? How did that book become such a massive book where then the government actually did what, you know, you got such, you got in trouble afterwards? Well, you know, my company's, since I was actually 15 years old when I started my first company, generated almost $25 billion in sales around the world.

And people always asked me, you didn't go to college, your dad was a welder, you didn't have any connections, you didn't have any financing. How did you start businesses from scratch without any financing, operate out of cash flow and generate these global networks? I launched three TV networks in Europe, the Golf Channel, a shopping channel called Shop America, and an entertainment channel had mining operations in Australia, publishing. I published my own books where I actually inventoried and, you know, had tens of millions of dollars in inventory, cash out of my own pocket. How did you come up with this money in these businesses?

And there wasn't a strategic plan that was basically going as far as I could see. And when I got there, I could see further. So it was really going one step at a time and using kind of a formula, if you were to say or an algorithm on how to manifest is the hot word today, how to manifest your desires. What we called it is how to set a goal and achieve it. Yeah. You know, it was different, right? Now it's how to manifest.

Well, back then, setting a goal and achieving it mean you had to work. Yes. People use the word manifest. They think they don't use that word ever, to be honest. So it's really, but it's the word today that everybody likes. It's a trendy word. It is a trendy word. It is.

But at the end of the day, there is certain things that you have to do if you want to make something happen in your life and create something. But for me, it was all one step. a time. My first infomercial was mega memory. And here's a perfect example. I was in the memory training business, but I got into the memory training business by accident. I was in the automobile business. And a guy came in selling memory courses. And I thought, oh, I have a terrible memory. I can't remember my own name. I can't remember my own address. I get lost going home. It's like, I can't remember how to get home. I'll take the memory course. So I took it, improved my memory,

and I thought, this is unbelievable. This really, really works. Then the guy said, you should work for me. And I said, I will. I went to Chicago, worked for him to sell memory courses, and then bought him out a few months later with the other top salesman. Now I'm in the memory training business. By action, and it wasn't pre-planned. But because I was so passionate about how the memory course positively impacted me and all the people that were taking it, I was fanatical about it. It was like, people need to get this. I wasn't trying to make money. I was trying to help people improve their memory. And in doing so, I generated hundreds of millions of dollars in sales in the memory business. But I was traveling around the world, teaching memory seminars, doing lectures, and I thought, you know something? I want to travel the world and not have to work. So what I really want is I want to magically figure out a way to get like $100,000 a week being deposited into my bank account without me working for. And I wrote it down with blue ink on a white piece of paper. I use my little formula that I was taught 70 times for seven days in a row, threw it away and just released attachment to the outcome. About two weeks later,

I'm at the Plaza Hotel in New York City, and I go to have lunch at the Carnegie Deli, and I'm having a Danny Rose, half corned beef, half pastrami. So I'm sitting there on rye with mustard. And right over here sitting on the same table, I'm looking at this guy, and I'm thinking, boy, he looks familiar. And I said, hey, are you Bobby Singer, the Blackjack expert? He goes, yeah. I guess I seen your TV infomercials. I bought your cassette course on how to, you know, win money at Blackjack. I loved that it. It was really easy for me because I'm a memory expert. He goes, oh, what? I go, I'm a memory expert. So I can remember all the playing cards. So using your system was really easy. And I went to the casino and I'm like doing really well. I loved it. It was fantastic. And he goes, tell me about

the memory course. So I told him. And he said, you should put that on cassettes and sell it on TV infomercials. I go, no, no, no, that won't work. People won't buy it on TV. It has to be a live seminar he goes no I'll put up all the money and I'll pay your royalty so I we exchange business cards I'm not thinking anything about this I go back to the Plaza Hotel I call up my answering machine remember the old days yet to answer me she's at the call the answer me dial in the code beep beep beep and it says hey Kevin this is Dr. DeWordy I'm in Lake Tah home with your old friend Ed Beckley the millionaire maker the real estate expert I told him you were doing this memory thing and Ed says you should put it on a cassette course and sell it on TV and

commercials and he'll put up all the money and pay your royalty. I'm like, you've got to be kidding me in the same day. I get two offers completely off my radar screen. So I call up Ed and I said, Ed, I just met this guy Bobby Singer. He goes, I know Bobby really well. I go, should I go with him or you? He goes, go with me. I go, why? Why? He goes, because I want to make the money. You can't go wrong with Bobby. He says, but I want you to go with me. I says, I'll tell you what. Whoever sends me the contract first, we'll get the deal. Two days later, federal. Express, that's when it was called Federal Express, not FedEx. Federal Express came to my house.

Now, this is when if the Federal Express guy comes up, you are like a somebody, because nobody uses Federal Express. It was like a big thing to get a Federal Express package. So I get this Federal Express package. I open it up. It's this contract from Ed Beckley. I read it over, sign it, send it back. About three or four days later, in the regular mail, I get the contract from Bobby Singer.

So I call up Bobby and go, hey, Bobby, you missed out. you should have used Federal Express. I just signed him with Ed Beckley. And he goes, I wanted to save $25. He goes, and it probably cost me tens of millions of dollars. And later, he told me it cost him probably $80 million because he saved $25. So I signed with Ed Beckley. We shot the infomercial.

A few weeks later, it's running. I says, how is it doing? He goes, Kevin, it's breaking every record on TV infomercials. It's doing unbelievable. It's doing like a five ratio today in marketing. They call it Roads. return on ad spend back then we call it ratio and I said fantastic when do I get my first royalty check he goes next Friday and then every Friday you'll get a royalty check and we'll FedEx it to

you federal express it to you because they didn't do wires right so on Friday I get my check I opened it up 276,000 dollars my first royalty check every single week I would get a check for over $100,000 we did 180 million dollars in sales in the next 18 months what I asked for came true I was getting a check every single week without me working for it. It manifested, there's the word, right? It manifested out of the air. But again, it wasn't this strategic plan. So then I thought, fine.

I think I'm a pretty good person if I find something that I'm passionate about. Well, then I did the same thing. I read this speed reading course by Howard Berg, the world's fastest reader. And I thought, oh, my God, I'm the slowest reader on the planet. And now I'm actually reading like super fast and remembering everything I read. People need this. So I called Ed Beckley and said, we need to do an infomercial with Howard Berg. Ed says, nah, we're moving on to bigger and better things.

So I said, fine, I'm going to do my own. So I shot my first infomercial for the mega speed reading course, and it sold $80 million worth. Then I did mega math with Scott Flansberg, the human calculator, because I went through it. Because I couldn't add two numbers together. you know, I needed to like, this is before calculators. So everything that I found... Before calculators, calculators were like around, weren't they? Yeah, but nobody used them.

And they were this big, you know, the Texas instrument was like, you know, and it added, subtracted, multiplied, and divided. It didn't do anything, right? So what I did was I would find something that I used that I got so fired up about and said, I love this, people need it too. So I was never really focused on making money. I was really focusing on positively impacting people's lives. I didn't have a master plan.

It was just one step at a time. And one thing always just led to the next. And then another door opened and another door opened and another door opened. And it just kind of exploded. So wait a minute. So I got a million questions. So first of all, what was the formula for even not at that time with the infomercial? Did you learn how to, like what did Ed and you do for that first infomercial?

What was the, was there like kind of like, Like a, like a. We have to go back to the 70s because back in the 70s, I learned about direct mail. And that's when I learned how to write ad copy that would actually sell. Right. So who was writing the first, were you writing the eye copy? We didn't write any. Here's what happened. Okay. So back in the 70s, I read the book Seven Steps of Freedom, How to Escape the American Rat Race by Ben Choirs. And also the lazy man's waiter of fortune by Joe Carbo. And I met Frank Sarkona, who was a great copywriter and Ted Nichols and Gary Craig and all these great guys. And I would read. And I would read. And I would. this and I'm thinking, okay, so I'm learning how to write ad copy. But when we fast forward to memory, one of the things I did, which was different, was I understood a concept that you can't be a me-to, and I'll surround. You can't follow the trend. You have to create the trend. So if you remember in business, there's two axioms in business, right? So business 101 is find a need and fill it. So if there's something out there that people need that no one's offering, fill that need and you can get rich. The second one, which is actually the best one,

it's even better than the first one, is build a better mouse trap. So if somebody's doing something, figure out how to do it better. Because there's already a need, people are already buying it, there's already an awareness to it, and then do something better.

So when I liked the TV infomercials, it was a formula that they used. They used testimonials. They used the live studio audience. They wrote a script. Everybody was reading a teleprompter. They did shoot after shoot after shoot like they were making a movie.

And then they had this offer where they showed the process. and they had to create value, so they had to make the product look alike. You get nine cassette tapes and this and that and this. And if you order before midnight tonight, we'll throw in a set of steak knives. And so they had this formula, right? And then it says, and forget the price. We're going to cross it off and give you a discount.

So it was this hard sell. And it worked. But I understood that if you want to really stand out, you break the trend. And I said, look, I don't need to sell this hard. This is something I'm passionate about. And quite frankly, if a person buys the memory course, that's good for them. And if they don't, they're the loser, not me. So I really don't care.

I care, but not that much. So when I did it, I did not have any testimonials. I didn't have a live studio audience. I didn't even show the product. And I didn't even mention the price. And there was no script. It was one take, live to tape. I taped it in 28 minutes and 30 seconds, because that's how long it was for the TV

infomercial with no script and the person who interviewed me I never met. So it was just like I was going on Larry King Live or going on this interview where we never met before and you're asking me questions. And so the person sat there and goes, I'm with Kevin Trudeau, the founder of the American Memory Institute. Exactly what is that? And I says, well, what we are is with the largest memory. So no script. I'm talking from the heart. I wasn't trying to sell it. And it broke all the sales records. So everything I did after that, I was the only infomercial guy in history, and still to the day, that never used the script, and only did one take. One take, it's live to tape. There's no editing. There's no scripts. There's no rehearsals. There's no testimonials. There's no studio audience.

I don't show the product, generally speaking. I mean, I show the book on this now, but generally, we don't lower the price. There's no big sale if you buy now or anything like that. It's very, very simple. So it's coming from the heart. I really believe in what I'm promoting because I used it and I really want people to benefit from it. So all that money, what happened to it? Well, I expanded the business and I gave most of it away. One of the things that's documented, even in the book Natural Cures, which sold 50 million copies. It says right there, all the profits from this are going to charity. Because I even write that book to make money or get rich, which is nothing wrong with. You gave all that money to charity. Yeah, it's right there in the first, in the first, in the first,

Well, just because it says it doesn't mean it's true. Yeah, no, but it all went away. So it was all given away because it went to staff, it went to charities, it went to better the community. I made enough. So it was about, look, this is. Even that book alone, natural cures, that was self-published? Yes, because what happened was I went to all the publishers. So I got this book, Natural Cures.

They said it's too thick, 600 pages. No one's going to read it. Number two, you bashing the drug companies and you're bashing the FDA and the U.S. U.S. government and you're bashing the media. We don't want to be involved. They said that. Yeah. And number three, you're not a doctor. You don't know. Why is anyone going to buy the book when it's not written by a doctor? I go, look, a medical doctor gets 20 hours of nutrition training is an entire career. How can he write a book on natural remedies? All he's trained

how to do is prescribe drugs and perform surgery. And thank God we have those people. But they don't know anything about natural remedies. So I said, fine, I'll publish the book myself. So I started the publishing company, Alliance Publishing, now we're True Star Publishing. I started my own publishing company, printed the books in hardcover, put a million copies on the floor, paid for it up front. You did. Yeah. Wait, so if you sell 50 million books on your own, how much did you make off that one book? Well, it depends, because remember, when we're buying media, you know, sometimes we're spending a million dollars a week in media, we might bring in three million in sales, so a million dollars, a third of it. So with all the cost,

Yeah. Minus the cost. How much did you make off that one book? Well, I don't recall specifically, but I think it's safe to say that you'll net, net, net, about 30, maybe 40 percent of the bottom line. Wow. Okay, so that book sells for, I have to do the math. It was $30.

$30. Oh, my God. So it was a lot of money. A lot of money. A lot of money. But it wasn't the most profitable thing I ever did. I mean, I had TV networks and, you know, other enterprises. I would assume that's what everyone knows you for.

Yeah. Well, back before that one, everyone knew me as the memory guy. I know. That's true. Right. Because I was like, you're the memory guy. You're the memory guy. And all of a sudden, you're the natural cures guy. You're the natural cures guy.

You know, then it was like, you're the coral calcium guy. You're the weight loss cure guy. You're the weight loss cure guy. So it depends on. I remember that too. But wasn't weight loss cures part of the natural? No, was that a different book? No, there was first natural cures.

I had that book, too. Then there was more natural cures revealed. Yes, I got that too. And then there was the weight loss cure they don't want you to know about, which you talked about Dr. Dr. Simeon's weight loss care. Hold on. I have all three of those books back when. That's why it was so familiar.

It wasn't just that one book. It was all three. So how many books did the second and third sell? At least 10 million each. Okay, so it was no slouch either. No, no, they all did. No, the natural cures was the big one. What was the big thing in the natural cures that kind of got the biggest, you know, I guess, spark?

The number one thing that blew everybody away, and I got calls from Walmart and McDonald's because it had such an impact on their business. And when I was on with Matt Lauer on the Today Show and NBC, you know, he said it as well. The biggest thing in that book was when I made the statement that drug companies are publicly traded corporations, which means all the officers and directors have a legal fiduciary responsibility to do one thing. Increase shareholder value, not to get people healthy. Right. A drug company's goal is not to get you healthy. it's to increase shareholder value, which means their goal is to sell more drugs.

So a drug company has a conflict of interest. Their goal is to get you to be convinced to take more drugs every single day for the rest of your life so they can increase their profits. They do not want you to be healthy because healthy people don't take drugs. I'm the worst nightmare for a drug company because I don't take pharmaceutical drugs.

I don't take prescription or even non-prescription medication. I don't. So if everybody was as healthy like me, all the drug companies would be bankrupt. And when I exposed that there is a conflict of interest, a legal conflict of interest, because they have a fiduciary responsibility as an officer director of those companies being publicly traded. That's when people, their eyes opened. They were like, yeah, all the drug company wants to do is get me to take a drug. They don't want to cure me of disease.

They don't want to be healthy. they want to treat the symptom so that you take the drug every single day for the rest of your life. Oh, you have high blood pressure. Perfect, you're a great customer. Take this every single day for the rest of your life.

Oh, you have high cholesterol. Oh, beautiful. That's why the cholesterol number keeps going down. Used to be 275. Then the doctor would tell you you need a statin. Then it was 250.

Then it was 225. Now it's 200. Because every time they lower it, they get more customers. Wow. I mean, and this is the U.S. government, working in collusion with them. Because if you go to Europe, it's not 200,

it's two something. I think it's 250. Is it? Yeah, before, because it used to be that here in America. So they keep changing the number so that the doctor is required effectively by law to prescribe more medication. So I guess you were one of the first people because that's very much spoken about a lot now, right? You have a whole, the whole conspiracy theory. All the people talk about that, not all, but a lot of people talk about the government and how it's

all the pharma. That's why peptides are. They're trying to, like, they're trying to do the legalized, not legalized. They're trying to ban peptides and all the compound pharmacies. This is like a very known thing. Now. Now. But at the time, you were a real kind of cowboy, I guess. That was the thing.

I got calls from, like, Deepak Chopra, who's a great guy. He goes, what are you doing? You're going to get violently attacked. The media is going to try to discredit you and ruin you. The government's going to sue you. They're going to try to put you in prison. They'll do anything they can. The IRS is going to magically knock on your door and do, you know, audits because they're going to try to shut you up.

And they could even try to take you out. I got calls from the Health Ranger and all these other experts who were natural cures people, but they didn't bash the U.S. government or the drug companies or the media. That was an area where they were really nervous about. But I wasn't. I said, you know, someone has to stand up. And I'm willing to take the heat. And I did.

Got lots of heat. I know. I want to hear about, that's like a big area that I'm curious about. But before I even talk about that, you aren't a doctor. It was very new in the,

like it was, it was very early on. How did you even know to write a book that's super thick on natural cures? Where were you getting this information from?

Yeah, I tell the book, in the natural cures book, I tell the story right in the first chapter. I don't remember 40 years ago. It says I should be dead by now because I was born with a deformed heart. And I thought in 1982 or 83, I was having a heart attack. I was checked out by a cardiologist, a real doctor, you know, with heart monitors.

I went to the Mayo Clinic. I went to the Cleveland Clinic and Mass General because I wanted all these, you know, real doctors to tell me. And they said, you have a deformed heart. It's incurable. You know, we can't give you drugs of surgery. You probably have only a few years to live. It's very severe. And there's nothing we can do about it.

Well, I heard about a Harvard medical doctor who during the Korean War was a mash surgeon. So he knew what he was doing. He was a real doctor and a surgeon. But he gave up drugs and surgery to practice some weird thing called homeopathy, which I never heard at the time. No one heard of that. And he was using a machine from Germany called the dermatron by Dr. Vol using electromagnetic stuff to find out what's wrong with you, using the meridians or something. I didn't know anything about this. So I flew to Reno Nevada, hadn't checked me out.

And in virtually a couple minutes, he says, you have a heart problem. I says, how did you make this diagnosis in a couple minutes when it took the mail clinic like three days? He goes, that's a business. He goes, here, I'm just finding out what's wrong. And I'm telling you, you have a heart problem. It's in a mitral valve. And, you know, you will have only a couple years to live probably. I said, yeah, I heard it's incurable.

He says, yeah, in America. I said, time out. Say again, he goes, well, in America, it's incurable, but you can go to Switzerland. You can get an injection in your hip of live cells, which will go to the heart and rebuild it. That was the precursor to stem cells. It was live cell therapy, where they would took the placenta of a sheep embryo, and then they would take the heart cells or the brain cells or the lung cells and inject it in your hip, and it would go and travel to that particular organ and start the rebuilding process.

He said, who you can go to Mexico City and Dr. Watts will do it there? I said, will it work? He goes, well, yeah. How come it's not in America? He goes, because it cannot be patented. So they're working on patenting something called stem cells, but you can't patent live cells. So I went, got the treatment, 90 days later, went back to the Mayo Clinic, Cleveland Clinic, Mass General, and they all said the same thing.

You don't have a heart problem. We must have misdiagnosed you the first time. I said, time out. Show me the ultrasound side by side. I go, I'm not a doctor. I'm not a radiologist, but I have eyes. it's deformed over on the left and it's not over on the right. You didn't die misdiagnosed me.

How come you can't admit that the treatment I got cured it? They said because I don't want to lose my license. That's what. And I thought if the medical community is hiding the truth about this treatment, what else are they hiding the truth about when it comes to natural ways to cure and prevent disease? So for the next 20, 30 years, just for my own self, I thought, I'm going to research. This is before the internet. I'm going to travel out in the world.

I'm going to interview thousands of medical practitioners who are treating people and getting them cured without drugs and surgery for various amount of illnesses and find out what's working from real people in the field like a journalist would do. I'm not a medical doctor. So I did that and I used a lot of things and I tested it. And a lot of it was, you know, snake oil and hocus pocus and some of it, you know, was more antidotal and real. And some of it was real. But the book is so thick. How did you get so many things in there? Well, remember, I'm a memory expert, so I remembered everything.

And I actually wrote the book, like all my books. I write every single word. There's no editing. I wrote it. I sit down and I write the book first draft. And somebody says, that's impossible. I go, no, Mozart wrote his symphonies in one draft. So you're very unique.

Yes. So you are. I mean, so because ever since you, I mean, there's been a lot of people who have been infomercials and doing all this. Has anyone had the success that you've had ever? No. Like how about like the one, what's that guy's name with that gazelle?

Oh, that was Tony Little. He's a bit friend of, yeah. Tony, Tony Little did a great job. And actually the biggest infomercial company in the world was Guthey Ranker corporate. Of course I know them. Yeah, Bill Guthey, Greg Recker,

great, great people. But did they ever sell as much as you? Yeah, their company did really, really well. But they had multiple people, they had Tony Robbins as one of their people. They had Victoria Principal. They had the proactive. Proactive. Proactive.

Right. Proactive is huge. Yeah. Got the Ranker. It's the house that proactive built. Yeah, exactly. Because that was their main thing. How much did they sell?

Oh, billions. And they sold that for billions. And as soon as they sold the company, each one of them got their own private golf stream. Oh, did they really? Yeah. That proactive was crazy. That did crazy numbers. They did crazy numbers.

And they're great people. And they're one of the white hats in the industry. In that industry, there were a lot of black hats, guys who are. were selling stuff that they, you know, here's an example. There's one guy who's got a product. And what's his name? I want to know. I can't tell you the name.

He's got this product. And he says, oh, yeah, we're going to sell this product. And I go, do you take this? He goes, this product named for taken. It's for selling. And that's a black hat. He goes, I'm just going to make a lot of money. And then.

Is it a real, like, a product that people actually like take? Yeah, yeah. People, yeah. So they would sell garbage, knowing that it's garbage. But would it be a supplement or what was it? There are people in the supplement business. people in the information business and so forth. But that's a small percentage.

Most of the people out there marketing are selling something that they really believe is good. But I think today, specifically with the Internet, there are more and more and more people. I saw an ad campaign that's running right now, and it's 100% fake. They got Tom Cruise, they got Merrill Streep, they got Morgan Freeman,

saying that they take the product and they recommend this guy, and it's all AI generated. Oh, yeah. I mean, it's not them. It's 100% fraud. And the guys behind it don't live in America. They're offshore in a jurisdiction where they can't be extradited.

And they're selling this supplement, which is a good supplement. But they're selling a supplement. And the advertising is 100% fraudulent. 100%. Because I called these people and I said, is this you? No. It's AI-generated. It is not me.

I do not use it. I don't recommend it. I don't know anything about it. And it's fraud. So there's a lot of that more and more. And there's nothing they can do about it? Well, the FTC should be doing something. But the problem is these people are offshore.

So in terms of jurisdictional issues, it becomes, okay, we have limited resources, who are going to go after? We have to go after the low-hanging fruit. We have to go after people that we can actually get and collect money or, you know, Why didn't you move to like the Bahamas or something? I don't like the humidity. Okay, well, where else could you have moved where you could have been like protected? No, I didn't care about being protected.

It was more about doing the right thing. I want to take a quick break from this episode to thank our sponsor Therisage. Their trite panel has become my favorite biohacking thing for healing my body. It's a portable red light panel that I simply cannot live without. I literally bring it with me everywhere I go. And I personally use their red light therapy to help reduce inflammation in places in my body where, honestly, I have pain. You can use it on a sore back, stomach cramps, shoulder, ankle.

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any of their products. Okay, so let me get this straight. I don't want to get my facts wrong, but you were in jail for almost 10, but you got like tax evasion, credit card fraud, what else did you get? No, larceny.

Yeah, no tax evasion. Was it? Yeah, no tax evasion. You know better than I do. Right. First of, I wasn't in jail. I was in prison. There's a difference. Oh, sorry.

Jail is, no, that's for, that's for the guys who, you know, stick up, you know, stick up men, at a liquor store. They go to jail. I went to prison. Federal. Federal prison. Thank you very much. Very proud of that. Sorry about that. I was with Jesse Jackson Jr. I was with Jeff Skilling. I was with several other billionaires that were there. Oh, a lot of very, very, very, very, it's public knowledge. Very prominent celebrities. No, but my thing is too, you know, back in the 90s, I bounced a couple checks. They called that larceny. Okay. That was, that was an error.

Secondly, I applied for a credit card and didn't put accurate information on the credit card application. They call that credit card fraud, but that was nothing. That was when I was 21 years old. Okay. There's an old saying, every saint has a past and every sinner, a future. So, okay, so when I was 21, I bounced some checks, made a mistake. Okay, I got you. I could have been smoking dope or, you know, did something and people would have said, no problem, you know, he's 21 years old. All right. So that was nothing. But the tank. years that I spent in federal prison, I'm very proud of because I was not charged with a crime. I was charged with contempt of court. The judge ordered me to stop talking about the natural

cures book. He said, stop reading from the book on TV. And I said, no. He said, you can't talk about the weight loss cure book. You cannot read from the book. And I said, it's a First Amendment issue. He says, I'm going to hold you in contempt to court. Please do. And he did. Now, what people don't know is when you're charged with contempt of court, a judge charged me. People didn't sue me. My customers loved me. The government didn't even sue me. The judge charged me with contempt of court for violating his order. The judge can put you in prison for up to life in prison. No one knows that. It's in the Constitution. And when I was arraigned, it's in the public record. He says, Mr. Trudeau, you do realize that I can sentence you up to life in prison. And I go,

yes, I've read the Constitution, and I do realize that. Because I'm not saying I will give you a life in prison, but I'm telling you that I could give you up the life from prison. I say, I know that. And he goes, so with that in mind, if you plead guilty, I'll give you less than six months. I said, I didn't do anything wrong. I'm not going to plead guilty to something I didn't do.

I didn't willfully disobey your order. I exercise my First Amendment constitutional rights. He goes, well, I'm going to find you guilty 10 years. That's how it works. And people don't understand that. So I was charged with contempt of court. I was given the longest sentence in the history of America for contempt of court, which is not a felony, and it's not even a misdemeanor. And I was imprisoned for eight and a half of those years.

Sorry. Eight and a half of the ten. I got off on good behavior. Good for you. I was a model inmate. Thank you very much. You never got any incident reports. I never got any disciplinary actions.

I was loved that. I'll tell you a funny story about prison. So I'm in prison. And I'm walking down the conference. compound, and the warden is coming this way. And the warden sees me, and he goes, hey, Trudeau, you know, I've been in the Bureau of prisons for 35 years. I've seen tens of thousands of inmates, and I've never seen one who's actually happy to be here. He goes, except you. I go, well, look, I'm here. I can't change that. I can either be miserable, bitter, upset, angry, or I can be happy.

But I'm still going to be here. I might as well be happy. I'm not supposed to take advantage of this time. I can do yoga. I can learn a foreign language, I can play bridge, I can exercise, I can meditate, I can relax, I can read great books and great literature. What's wrong with this? I am going to get out and I'll be better off, fully relaxed, fully rested, and I'm going to write a tremendous amount. So I wrote this amazing multi, 2000 page course called the Science of Persol or the Mastery course. Well, I was there because I had all the time in the world to do it, which I never would have had if I didn't do it before. And the book, Your Wishes Your Command. So I took a question. So I took a question.

full advantage of the opportunity, it's the point. Wow. Can I tell you something? I'm so happy to have you here. I was not expecting this. You are, like, you are a very effervescent character. Well, I appreciate that. No, it's amazing. He's got a very, it's unbelievable. So you're here, so basically you're in prison. Prison. Prison. It's prison. Federal prison, yes. Do you get your own room? Well, again, the universe works in unique ways. Remember this, the universe or God, the universe doesn't do things to us. It does things for us. So if we don't resist, you know, we always say it's a blessing in the skies. You've heard that phrase. Or we've heard the phrase, someday we'll look back in this and laugh. Okay. Well, and guess what? We always do. We always look back and laugh.

Well, if that's true, why wait? Laugh now. So in the middle of a disaster, you know it's a blessing in the skies. So look for it and find it. John D. Rockefeller said, in every adversity is the seed of a greater benefit. All you have to do is find it. But what was a blessing in disguise? Didn't you see it as you lost? Yes, I know what you're going to say. It's all about perception.

But you lost like eight and a half years of... Oh, I didn't lose eight and a half years at all. I gained eight and a half years to do exercise and yoga and meditate and read and write. I would have never had the time and the ability to focus and concentrate and relax on all those projects that I've been dying to do unless I was given the luxury of eight and a half years where I didn't have a single worry in the world. What was the schedule?

Like what did you do in the morning till night? Well, you wake up, but they put the lights on at 5.30. We were in a dormitory, so there's no cells or anything, you know. You're in a dormitory? You're in a dormitory? You're in a college dormitory. Like a big room? Yeah, it's called, this is a federal prison camp.

There were three buildings. So there's three dormitories. Where is it? Two floors. Montgomery, Alabama. on the Air Force Base. So you wake up at 6 o'clock. You can go down and have breakfast

or you can make breakfast in your cube. You get a cube and you have a bunk bed, so you have a roommate unless you don't want one and unless you talk to the counselor and he likes you and then they know to sign one to your room, which is incredibly rare. So I had two roommates while I was there, the rest of the time I was allowed to have no roommate.

And I had the bottom bunk. So it was a very... Who was your roommate? Well, my first roommate was very interesting. When I first walked in the... in, there was this African-American fellow, and he's there standing, and I'm coming in with my bag. And I'm, I got a big smile on my face, and I said, hi, I'm you going to be your new roommate. I'm Kevin Trudeau.

And this guy looks at me, this real nasty-looking, mean, you know, African-American fellow, who I didn't know has already been in prison 20 years for drugs and killings and all those stuff. And he was on the way out, but he didn't know that. He had started in a penitentiary that went to a medium and then hello. and then he was at the camp. But here's the funny thing. He called me a couple months ago. He tracked me down.

Kevin, it's Sean, your roommate from Montgomery. Sean, I go, how are you doing? He goes, you're not going to believe this. I can't believe what I'm talking to. He says, you changed my life. And I got to tell you, I go, how? He goes, the day you came into prison, you were smiling from ear to ear, walking down,

and I thought, who is this guy? And you shook my hand with this big smile, introduce yourself. And then I asked you, how long is your sentence? And you said, only 10 years. He goes, I nearly fell off the chair. He goes, everybody else is crying. They got six months or a year.

And you smile and go, I only got 10 years. And he goes, and I thought, this son of a gun, maybe I can learn something. And I read the books you recommended. I transferred to the other person, as you know. And then I got pardoned by President Biden because the new drug law would, would have meant he only got like, you know, two years instead of 25. He goes, I got instantly pardoned and I went home and now I'm a motivational speaker and I talked to about having a positive attitude in your story is part of my speech.

So you never know when you're going to positively impact somebody for the better. That is incredible. Yeah. Okay, go on. So who's your second roommate? So my second roommate was a fella, the place was being packed. It was filling up. So I get a call down to the office and they go, Kevin,

And it's filling up. You're going to get a roommate. We have buses coming in every Monday now. So you're going to be getting a roommate. But I got a guy coming in today who's about your age. He's from your... How old are you, by the way? I'm 63.

He goes, it's about your age, a little younger, but he's an accountant. And he's only got a year. Do you want him? And I go, yes. He goes, instead of some guy who's a member of a gang or something like that, right? Yeah, exactly. Right. So I get this other guy, Steve Wakefield, who is.

was a great, great guy. And he came in and I kind of gave him some advice. What was he in for? He was in for something to do with embezzlement. And he was one of the rare guys that said, I 100% did it. I did it on purpose. I didn't think I was going to get caught. I had financial difficulties. I thought I could do this. I tried to cut corners. I made a huge mistake. It was an error in judgment. And I deserve what I got. And I'm glad I didn't get more. And I I will never do it again. So this guy was one of those guys who really took it hard but learned his lesson and got on the straight and narrow, as we said, and took that error in his life and turned it into a positive.

A lot of the guys were already planning their next caper as soon as they got out. They were? They were like, oh, yeah, man, I only got, you know, two years. I killed this guy and that guy. I didn't get caught for this. And I used to bring in this heroin this. This is the first time I got caught. He goes, I'm not going to get caught.

again. So yeah, I'm already planning my next operation. So most of the guys were, were complete arch criminals, and they were getting ready to go out there and, you know. And so wait a second. Okay, so, so what, you wake up at 6 o'clock, and then what do you guys do? So everybody has a job, and you can decide what type of job you want. Some guys like to go and cut lawns and get out in the fresh air and do landscaping all day long. Some guys would be bust into town, and we would work and maybe some of the air. Air Force bases and clean, you know, rooms and do janitorial work at the Air Force Base and come back via bus.

How long is your day like that? Well, you start at 6.30 to 7 o'clock and then you have to be back at 3 o'clock because we have a 4 o'clock count. Okay, but you're working then until 3 is like a full day of work. It's a full day of work. Yeah, everybody has a full day of work. Okay. My job, I asked to work in the kitchen because I wanted to be involved in kitchen duty because I wanted

to eat well. Yeah. So I thought, I want to be in the kitchen. Everybody want that job? Well, no, because most guys don't want to work in the kitchen because they don't want to, like, you know, have to have to work in the dishroom, which is where you start. So I said, I want to work in the kitchen. They shove me in the dishroom. Well, there's three other guys in the dishroom, and they're all lazy.

They don't want to work. So I tell them, I goes, you don't have to work. I'll do this myself. I go, this is a one-man job, not a three-man job. So I busted my butt, and I thought I'm getting a lot of exercise, and I'm having a good time, and I'm figuring out systems. How can I do this faster and better and more efficient, you know? And I'm having a good time. It's like, this is cool.

You know, I'm getting all dirty and sweaty. And, you know, and I'm, so I took, I, I, that's how you have to embrace life, right? So I, I, I, I work in the dishroom, but I want a different job. I want to work in the kosher kitchen. That way I get my own kitchen area. They have a kosher kitchen. So I want to work. Yes.

Do they charge extra for that? No, no. But if you want to eat kosher, you have to be able to follow your religious dietary restrictions. So we had a lot of Jewish inmates that wanted to eat kosher. some of the Muslim inmates wanted to eat halal so they could get on the kosher line as well. So I said, I want to work. You need a lot of Jewish people there?

Yeah, yeah. So I said, I want to work in the kosher kitchen so I have my own, you know, food. A way I can go there and cook my own food, which is what I did. So when I went in there, I cleaned up the whole place, I organized it, structured it, and I told the food service administrator,

I go, look, I want to kind of come and go as I please. You know me. You know, nothing gets stolen out of there. I run a tight ship. Everything is clean. I do everything currently. He goes, yeah, we've never had anybody here like you. You know who used to have that job, by the way?

Who? Kushner. You know? Jared Kushner's dad? His dad, Charlie, used to be at federal prison camp Montgomery and he had that same job. No way. Yeah, so when I was there. He was at the kosher kitchen.

Mr. Russell said, you know, you remind me of? I go, who? Charlie Kushner. And I says, get out of here. No kidding. He said, yeah, he had your job. And he goes, but you're doing it better. I says, you're just saying that to butter me up.

And he goes, no, I'm kidding. He says, you're work hard. He goes, well, I'm younger than him. So I get a little more energy. Wow. How long was Kush you're in there for? I'm not sure, but it was several years. Several, right?

More than 10? No, no, no, no. When I say several, maybe three or four or five, something like that. Wow. So were they giving you, like, chicken and like... Yeah, so we had kosher chicken, kosher beef, kosher lamb. We had, you know, rice. And I used to be able to get kosher bread sent in.

And we had... That's expensive, too. Yeah. Well, you have to have to keep the... kosher, you know, restriction. It has had the OU on it, you know, Union of Orthodox. I know. So I had to have all the things there.

But it was great. So the point is everybody had to go. Both points you ate really well. Yeah. So I made sure I had vegetables and fruits and salads and omelets and, you know, I could make my own pasta. Was it the four seasons or a federal prison? Believe me, it's prison. I mean, I don't want people to think that it's this nice place.

It isn't. I made the best of a situation. And I go fishing up in Canada and we're in a little lodge. And it rains and you get wet and it's muddy. And we talk about how great it is. It ain't the four seasons. People go there and go, why do you say this is so great? This is miserable.

We love it. Okay, because we like the fish. And we make the best of that situation. Got it. And we embrace what we can't, you can't resist what is because what you resist is going to persist. So you have to embrace it. You have to embrace it like a little kid. You know, a little kid says, I want to go, I want to go to the horror movie.

I want to go to the, you know, and ride the roller coaster. I want to go to the haunted house. I want to be scared. I go, why would you want to be frightened? Why are you going to pay money to be frightened? Or, remember this? I want to go to that movie because I want a good cry. You want a good cry.

You come out of the English patient. Remember the English patient? And there's two women are crying. And I go, you okay? You ladies are okay? Yeah, the movie was so good. Oh, I'm so sad. I go, I'm confused.

You said it's good, you're sad, you're crying. I don't get it. Yeah, you have to see it. I just loved it. It was so sad. It was so sad. Why do people love to feel terrible? But then when something in life happens, they don't want to embrace that emotion.

Embrace it. Embrace life. That's what life is. So you can get excited one day and maybe you feel some pain and sorrow. Okay, embrace all the emotions. Don't resist them. That's a great, this is a great life advice, to be honest. I mean, you lived it.

So, okay, so now you're home from. your kosher place that you don't want to be there. So I kind of come and go as I'd please. So I'd go down there for breakfast and I'd serve the guy's breakfast and then I'm free for the day until lunch. So what I did was I told the food service guy, I said, look, it's a three-man job, but you don't have to hire three. Just hire one other guy.

And I know the guy and he's a direct marketing guy that, by the way, they do from the 70s, Franks Arcona. Oh, my God, he's serious? He wrote all the direct mail pieces. Yeah, they, it was terrible what happened to him. He did nothing wrong. He was selling Kytazan, which was Glucamonin, which was Glucamonin root. You take the Glucamonin root to kind of expands in the stomach and it makes you full.

It's a great product that's still sold today. So it was Glucamonin and Kytocene. Kytocene came from shellfish. So he sold this product. And what they got him on, he had no customer complaints. 30% of his customers bought more. That's how much they loved it. No customer complaints.

But he called it the Weight Loss Institute of America, corporation. That's the name of his company. That's the legal name of his company. And he put that on the letterhead of his direct mailpiece. The government said, that was misleading. You're making people think it's a government agency. He says, what's the name of my company? It's not misleading.

It's the name here. I registered it. When I registered it, nobody told me I couldn't register it that it was going to be misleading. They allowed me to register it. You, the government allowed me to register it. And that's what I put on my letterhead. No, it's misleading. He got convicted of misleading.

he got a 30-something million-dollar restitution, which you couldn't pay, and 20 years in prison. I think I did nothing wrong, nothing wrong, nothing. So this poor guy was there. So I had him be my assistant. We worked together. So I had, you know, I'd go in the morning, serve breakfast. I'd go at lunch, serve lunch, go in dinner, serve dinner,

because I had to eat anyway. And the rest of the time, I was free. So I'd exercise, shoot pool, play tennis, learned how to play bridge. You understand why this sounds like the four seasons or like a resort. Yeah, but believe me, there are a lot of people there who were miserable.

I was lucky. I didn't have a wife. I've been a bachelor in my whole life. I didn't have any children. I didn't have any financial responsibilities. But imagine if I had a wife and kids, imagine how terrible it would have been because now the breadwinner of the family is gone.

They have to kind of fend for themselves. Well, you made so much money, though. They'd be fine forever. Well, it depends. Most of these guys get all their, assets confiscated by the government. Did you get your assets confiscated? Even though I was not fined. I never got a fine. There was no restitution. They wiped out and they took everything away and they shut everything down. They sold everything off, 10 cents on the dollar and wiped me out.

They took all your money. 100%. Even though you weren't technically. Correct. Fine with anything. Correct. There was no fine and no restitution. Are they allowed to do that? The government can do anything they want. You know, I was with President Gorbachev. We were traveling together in Australia. And we were on the plane. We had a private plane. We were flying. And we were talking about the KGB and how they influence all the media in the Soviet Union. And he said, and you know that CIA influences all the media in America. If you don't know that, you should, even though they're designated for international. That's not how it works. And we were laughing about the realities versus what people perceive to be true. And when I talked about our system of

government and the legal system, and he said, he laughed like a fool. He said, you know, it's never what the law says. It's only what the judge says. And remember, the judge can say anything he want. One federal judge can say anything because he's the guy with the gun. So if he says, take, take that person into custody, bailiff, you're taken into custody. Wow. You think you're presumed innocent. No. You look back at a lot of movies and they say this. They go, can you prove your innocence? Can you prove you're innocent? Can you prove you weren't there? Can you prove? Wait a minute. The government is supposed to prove you're guilty. You're supposed to be presumed innocent. But at the end of the day, in America today, we presume somebody is guilty if they're charged by the government. We presume

that they're guilty. And then if they get acquitted, they got off. This is the mentality that people have. And this is very terrible. This is very wrong. But the point is, the judge can do anything he wants, and it doesn't matter what the law says. And you say, oh, well, you can appeal. You're going to appeal to three of his friends whose officers are right over there. You know, they have lunch together and they go off together, and they talk. And then you're going to appeal to the Supreme Court. You know, the Supreme Court's been around for a long time. They hear 70 cases a year. There's the same number of judges today as there was 100 years ago. They're getting 70,000 applications to be heard. They only hear 70. A hundred years ago, they got 1,000 applications to hear. You

don't have a chance. You don't have a chance to appeal to the Supreme Court today because you just, they're not going to hear them. Did you not have a lawyer and attorney? I had the best. And didn't help. I spent 10, tens of millions of dollars on legal. And it didn't make a difference? There was a guy in prison with me. A guy named Mike, he was a CFO, chief financial officer, of a major Fortune 5 company. They had insurance. He did nothing wrong. When he did this financials, he conservatively gave the numbers low. And they said that was financial fraud. He didn't jack the numbers up.

He was conservative. They spent $40 million on his defense, and he was convicted. And they ran out of money. Wow. Because the government has unlimited resources. So his defense costs $40 million, and an insurance company maxed out. He was convicted, got a 10-year sentence. He appealed. They lost the appeal. Supreme Court didn't hear the case. Same thing with me.

So I had the best lawyers from Jenner and Block, Winston and Strawn. These are the biggest in the world, the best lawyers, cost a fortune. And they put on a great thing. But the judge said, I'm not even reading your briefs. I'm just whatever the government wants. So contempt of court. Yeah, whatever the government says I'm agreeing with. I'm not even going to read your briefs, Mr. Trudeau. I mean, it was really nutty. It was really. But look, at the end of the day, it doesn't matter. Yesterday is a canceled check. True. But like, how much money did you have that they took away? Well, they took everything away. Right.

How much was there? Was it like $200 million, $500 million, $2 million? My balance sheet, my assets, my financial statements estimated about $300 million in assets at the time. But we were highly leveraged. We weren't very liquid. So we didn't have, you know, I couldn't write a check for $37 million at the time because we had enterprises around the world that we were financing.

So we were financed and leverage, but, you know, we had assets of about 300 million. So, okay, we could liquidate. It'll take a couple years. You know, it's how you have to do that. But they didn't want anything to do with that. They wanted to take everything over, shut everything down, and wipe it out. Because remember, this was about a guy who was exposing the drug companies and the government and the media.

So what does the government do? What's their modus operandi? Number one, you discredit the person. Just look around today. Anytime a person is saying something, whether it's RFK or whether it's this guy or that guy, whether you believe them or not, it doesn't make a difference. If they're saying something that has a potential negative financial impact on somebody in the big sphere there, that person is violently attacked and the attempt is always discredit, discredit, discredit. If that doesn't work, then you wipe them out financially. and usually do that by lawsuits because they can't handle the bad publicity,

their businesses crumble, or they can't handle the litigation. So they have to capitulate, okay? And the third thing they do is put the guy in prison, because now we can't talk anymore. So they've tried the first two with me. It just didn't work. Every time they tried to crucify me on TV, I got bigger. I was on the Today Show with Matt Lauer, and Matt Lauer says, Kevin, listen, sell a lot of books.

You know that Matt Lauer's been canceled, right? Yeah, yeah, yeah. Because you've been in jail, I wasn't sure. Yeah, yeah, yeah. I knew about the scandal and everything like that. But back then he was the... I know, but back then. I wasn't sure if you knew.

Katie Couric was there. Because you had a TV back there, right? Yeah, we had tons of TV. Yeah, yeah. Yeah, so when I was on the Today show, Matt says, listen, sell a lot of books, but don't mention or bash the drug companies. They're our biggest sponsor.

And that was it. So I don't remember the first question. question Matt asked me, but I remember what I said. I said, look, I don't care about the question you just asked me. What's important is, why did you just tell me two minutes ago over there? Don't talk about the drug companies, Kevin, because they're our biggest sponsors. That's the problem. You are being controlled by the drug companies. And everything that comes out of your mouth is what the drug companies want. And you won't say something to your companies don't walk. And that's why the American public is not getting the truth, because the sponsors, the drug companies are controlling

the media. He, I mean, you could see he wanted to strangle me. I know. I mean, he wanted to strangle me. I'm absolutely crucify me. And then they would, you know what they crucified me about, by the way? He says, you said that talcum powder causes cancer. That's a lie. We know it's safe. Well, guess what we know today? Talcum powder causes cancer.

That's right. Right? And it was one after the other, after the other. What are the other ones that you put in the book? I talked about red dye number that's in the food. I says this is causing all types of health problems. Now it's eliminated. The FDA is finally banned like every other country.

the world. I talk about fluoride in the water, or one of the only countries in the world that allows fluoride in the water. Well, you've got to follow the science. Well, the science in every other country in the world says that fluoride is a deadly poison and you shouldn't be drinking it. And this was all in the book. Yeah, and that's what's all in the book. So everything that he crucified me on today we know is true. Maybe other ones. I want to Google chat GPT this myself. I'm curious because I bet you there's been a lot. Like it's been what, 25 years? 25 years, yeah. So I have a big file called the Kevin. was right file.

You do? I do. Where is that file? I got it back at the office. We got to type it up. I just keep scribble those stuff and throwing it in there. Yeah. I'm going to put what was in the natural cures book.

In the natural cures book that today we know is true. Oh, here's another one, rebounding. John Stossel crucified me for that. They did an expose, and he was jumping up. And Kevin Trudeau says jumping up on a rebounder is good for your health. That's a lie. I mean, he goes, Kevin Trudeau is the biggest liar in America. He says that jumping up and down on a rebounder is good for your help.

I go, guess what we know now? It's one of the best exercises on the planet. Al Carter wrote the book, The Miracle of Rebound Exercise. Okay, this is what it says here. The stuff that Kevin Trudeau got right was ultra-prudor. processed food is making us sick. That's right. Big farmers' profit motive influences what get studied and suppressed. Yeah. Ding ding, ding, ding, ding. Don't drink tap water. Ding ding ding ding ding. Avoid sunscreen. Sun isn't the enemy. That's controversial.

Critics call this flat out wrong. But today there's a serious growing body of research on the dangers of certain chemical sunscreen ingredients. Right. The importance of vitamin D and the overcorrection of said avoidance culture. Not settled silence, but no longer fringe. Okay, organic food matters. You said that. He pushed hard on pesticides and chemicals and food. Today, the research on glyphosate, pesticide residue, and endocrine disruptors are validated a lot of the underlying things. The other one, gut health as the foundation of overall health. He was talking about this before. It was a multi-billion dollar industry. Ding, ding, ding, ding, ding, ding. Ding. Stress and emotional state drives physical illness.

He said this loudly. Today, psychonumer immunology is an entire field. Ding, ding, ding, ding. Okay. Now, the stuff that was genuinely dangerous or wrong. Are you ready? Yes, and I will challenge them. Okay.

He claimed animals in the wild virtually never get sick. The vaccine should be stopped. Well, that's still kind of... I didn't say vaccine should be stopped. And that's also fringe. Yeah, but the vaccine statement I sit in there is, look, vaccinations are good, but don't take 45 of them at one time. Right. So that's why this is like, I'm not 100%.

That sunblock causes cancer and that oral chelation cures heart disease. These range from incorrect to actually dangerous. Is it, though, dangerous? I mean, the truth is, sunblock, there is a whole thing about that. Of course it is. We know that. And then the oral chelation, how does that, What's that about?

Yeah, intravenous chelation or old chelation products are being used. Dr. Pampa is a huge proponent, and he's all over the place now. Is he did you? No, but he's proving that when you chelate, which is claw, pull out the heavy metals, it absolutely is. Yeah, I know. I think that's what this is not right. Not now. They're a little off there.

They're a little off. That's why I don't understand. That's in the Kevin was right file. I got enough document. That should be in the Kevin is right file. Yes. Yeah. Okay.

Also, he claimed there were a natural. cures for cancer, AIDS, herpes, MS, muscular dystrophy, all being deliberately hidden. No credible evidence supports these claims. The bottom line framing for your, okay, this is for my episode, because they know it's me talking. Was Kevin Trudeau right? So you kind of are right on a lot of things. Well, most of them clearly, without even question, I was right. And some of the last ones are still debatable.

They're still fringe. and debatable, but there's more belief that they're true today than they were when I first I was going to say also, okay, so this is the, sorry, this is the part I'm curious. He claimed there were natural cures for cancer. What's a natural cure for cancer or AIDS? Well, what I talked about in the book really was you can't cure a symptom. You have to actually stop the cause. So, for example, the guy comes to the doctor and he says, doctor, every time I hit my foot with a hammer, it hurts. What's the cure? Don't hit your foot with a hammer. Thank you very much. So, But if you come to my office and have cancer, right?

And so the question is, what is causing your body cells to go insane? Okay, so what have you put in your body? Are you taking Botox? Do you have breast implants? You take juvaderm. Are you eating residue-laced foods? Okay. So let's look at all the things.

You have to find out what the cause is and then address the cause. Is that what you said in the book? Yeah, that's exactly what I said. So even though I use the word cure, but at the end of the day, it's like there are certain things that you always have to go and find what is the cause? What's the reason that's occurring? And then if you handle the and address the cause, now you're, quote, cured. We're not, we're not addressing the symptom. Any more Kevin was correct about, because that's kind of crazy, right? Because this was like 20, 20 years ago. 2005, that book came out. Natural Cures. 2005.

See, that, okay, hold on. He called out eggs were considered very bad because of high cholesterol. No, I didn't say that. No, I know. Now research suggests they are not bad at all. Did you say that they were good? Yeah. What I said was people are afraid of the yolk.

They want to eat egg whites, and that's idiotic. The egg is a perfect food because in the yolk, you have the leicetin. Yes, you are right. Exactly, I was right. That's so interesting. There's a ton of them in there. And they go on and on and on. Okay, then why is it say this?

It says is how did you exploit legitimate fears to sell them things and subscriptions? Those are all like, okay, so what were the subscriptions that you were selling? First of all, that line comes directly out of the press release from the Federal Trade Commission. Really? That line comes directly out of the press release. No way. Yeah, so that's so Chad GPT took exactly what the government said. So there was a subscription because the book Natural Cures was a book.

But I told people in the book, Look, there are new things coming out all the time. Were you selling any products? No, no, and I told people, I don't sell product. That's the whole point. So you weren't selling any, like supplements? Nor did I take any advertising. So in the book when I said, hey, this is a product that I take.

I don't have, I'm not an affiliate, so I didn't get a commission on it. I mean, there were people that made fortunes. And I said, Kevin, can't I give you some type of compensation? And I said, no, that'll ruin my credibility. I don't want the money. You keep the money. I want people to get it. So what I did was I had a website

called natural cures.com, which I still own now. And we had back then a paper newsletter that went out every month. So the subscription was, buy the newsletter, and I'll give you updates on what's the newest development.

We don't take any advertising, and I don't sell any supplements, and nor am I affiliate. So if I in the newsletter say, hey, I found this product, you know, Garden of Life or whatever, or, you know, balance of nature. and it's really good, I take it.

Here's the link. I don't get a commission on it. Everybody else does. I didn't take a commission. I said, I refuse to take a commission, and I refuse to take any advertising for products because then I want to be more like consumer reports where we're not influenced by the advertisers.

Right, right, right. Hold on, so let's go to the weight loss book. Yeah. Okay, hold on. I'm going to do this now. How about the weight loss, yours book? this is fun. God, I'm happier you're here.

This is like, this is really, you're like, you're great. And we haven't even talked about what's in the, Oh, I know, it's unbelievable. Your Wishes your command book. I know. This is more interesting, no offense. We're going down memory lane here. The central, I know, the central, because that's what people want to know.

I mean, anybody who listens to this, either people won't know because they're too young to know, or they're going to be my age and they're going to be like, oh my gosh, I totally remember him. They want to know what happened to you. They want to know what happened to the book or if the book is legit still, these are all the things. And if you can, like, tell people, if you can satisfy someone's curiosity and get them to like you again, then they'll be more interested in your book. But if they don't like you or they don't trust you, they're not going to care about your book.

Sure. You know this. You're the marketing guru. I don't have to tell you any of this stuff, right? Like, I should be... I like hearing it from you, though. You say it much better. Okay, well, thank you.

But that is the truth, right? Like now I'm more interested in this book because I'm clearing up all of these things. And I would be remiss if I didn't ask you this. I know, I'm going to do a story with you after we do this pocket. I'm like, oh, my God, blah, blah, blah. I'm here with who, you know. And the first question that people are going to ask me, like, oh, my God, whatever happened to him, isn't he this? Because people will, I'm sure, know what's going on with you, right?

And you've been a delight. So either you're very charm. I have her, I did read that you're very charming, though. So, well, I appreciate that. It's true. It's like, well, that's how you made all this. Listen, I can promise you, 99% of people who are trying to sell on an infomercial are not going to be selling how much you sold because it's a personality driven thing. People obviously liked you, right?

They believed you. You were enthusiastic. You had a lot of passion. People gravitate to that. Well, there's two things I think people need to consider, especially if they're in business. But are you genuine and are you authentic? And if you look at the same thing, they are a little different. Tell me.

When you are reading a script that the marketing people wrote. Yes, totally agree. Okay, you're not authentic, although you can be genuine, because you genuinely want to help somebody, but you're not authentic. So one of the things that is unique, and people should really learn to do this better, but not even worry so much about being. perfect, just be genuine and authentic.

There's no script here. And every single infomercial I've done, people say, oh, you're charming. No, I'm authentic and genuine. That's at the end of the day. I'm not trying to pull the wool over your eyes. Right, right, right. And I'm telling you what it is. I mean, even when, for example, we have a high-priced item that I'm recommending,

people can't believe what I say that when I say this. By the way, don't put yourself under any financial pressure. Don't use your credit card. If you can't afford it, don't do this. Do not put yourself it. And all the other guys who are selling, you know, big ticket seminars going, no, that's not how you sell it. You have to sell it this way. And that way, I go, no, you're screwing people.

You're putting them, you're getting them at a point where they want to do it and then they're overextending themselves financially. That's not what you should be doing to that person. You should get that person pissed off that they don't have the money to buy it and then start making it so they can come to you and then pay for it in cash. You know, do right by the person. And sometimes we don't even take people's money. If they say, oh, I want to buy your apprentice program or something, I go, what's your financial

condition? You know, we don't want your... Well, I want to know about that. Wait, hold on. I'm looking at this. That makes sense. Okay, I'm looking at what you did for the weight loss cures. Yeah.

Okay. Detoxification and liver health matter for weight. Yes. Interesting. Weight loss without addressing the underlying hormonal and metabolic dysfunction. Yes. Yes. This is all true.

I was right there. Okay. Cutting out processed food, sugar, and artificial ingredient is essential. Again, very true. Yeah. And the hippothalmus. controls weight, not just calories. Correct.

His central argument was that the hippothalamus regulates hunger and metabolism, and that resetting it is key to permanent weight loss. Yes. Not just eating less. This is now mainstream endocrinology. And back then it was heresy. He's a witch. Yes.

It is the entire scientific basis of the GLP1 drug revolution. Exactly. Which is why I got crucified in this particular book, because I knew in advance that the GLP1 was coming. And so when I was talking about the HCG protocol invented by Dr. Simions, not me, I did the protocol. I lost 45 pounds in 45 days. It's all documented by using the HCG protocol.

But not only weight, I lost mostly fat as opposed to muscle. My appetite was completely regulated. I was no longer. The HCG protocol, which is the Dr. Simions protocol. And that's what I talked about in the book. but that handled better than the GLP-1s because it resets the body set point. Okay, what is it, though? Tell me.

You take a hormone-like substance called HCG, which is... Where do you get it? Well, back then, you had to go to a doctor and get a prescription. It was not for weight loss. What was it for? It was for different types of issues, sometimes increasing male testosterone, but what HCG is... Oh, that's not hormone growth. No, no, no, it's on...

No, no, it's on HCG. That's hormone growth. Growth hormone. HCG is the substance that the female body releases when you're pregnant. Because remember in the old days, a woman would go get a blood test and then to see if she was pregnant, and the doctor would say, the rabbit died. You don't know if you remember this? No. Okay.

Well, that's how a woman would know. Not that old. Okay. Well, that's how a woman would know. I watch old movies. I'm not that old either, but I watched old movies. But when the woman would go to the doctor, he would take a blood test and then inject the blood into the, the rabbit, and if the rabbit died, that means she was pregnant. The reason the rabbit died is there was

HCG in the blood. So that's how they determine whether you're pregnant. The HCG is released in the blood so that the body will release from the brown fat cells calories. So when you're pregnant, the HCG tells your body as a woman, you can now release the brown fat cells into the blood to feed the fetus. That's what it does. Brown fat. is what women can't lose and guys can't lose. You can't get rid of it. You can't get rid of it. HG is the only way to get rid of it.

It actually looks like you've had liposuction after you do the HG because the brown fat melts. So if I went to a doctor and said, hey, I need some HCG. You can do it online now. You can actually get it online. You get a little value, you mix it up. But it is a little bit of a challenging protocol to do.

But when I said, because you have to buy the HG, you have to mix it properly, you have to get it into an injection. You can't do it sub-Q. You have to do it intramuscular. You have to take it every single day, even though it's only a small 125, you know, units of the HCG.

You take it daily. And you have to do a very specific diet with no fat, very specific calorie. Okay, so people don't be doing this, please. It's a little bit of a thing. It's a thing. But you did tell people to do it in the book. I told people, this is what I did.

This is what I did. This is what I did. This is what Dr. Symeans wrote about in his book Pounds and Inches. This is why it works. This is how it works. And this is something you should consider. So why are people not doing it? And there were clinics all over the country that actually did it.

Oh, okay. Well, then. So they were clinics all over the place. And still today there are clinics doing it and there's online resources because it works. But for a lot of people, they find it challenging or at least daunting when they look at the protocol. The reason I got in trouble for the book, here's what I did. I said, I did it and I found it easy. And I said in the book, I did this and surprisingly, I found it easy.

Right. Yeah. Okay. So the government said, we don't think it's easy. And my argument was, Your Honor, did you actually do the HG protocol? No. Well, how do you know if it's easy or not? Yeah, what do you say?

If you didn't do it, how do you know? Of course, he doesn't say anything. I says, and if you did it, maybe you would find it hard and maybe I would find it easy. subjective. Hey, I just talked to a guy, by the way, who went skydiving. And you already told me, it's easy. I got into a plane to go skydiving, and guess what? I didn't jump out of the plane because I found it hard. So is it hard or is it easy? It's subjective, Your Honor. Yeah, put him in prison. Put him in prison. Ten years. That's literally what happened to you. That's what happened. I'm arguing with the judge. Put him in prison.

Bayliff, take them away. The Marshall said he's the most liberal judge in the whole building. What did you do to piss him off? Oh, my God. And the Marshall said, I got your books, by the way, we're big fans. I go, well, can I get like a sandwich or something before they haul me away? He goes, yeah, yeah, yeah, let me. Oh, my God, this is hilarious.

You are such a kick. You are hilarious. You really are. So, okay, so that's what happened in the book. So you did it and blah, blah, blah. So people could still do that if they find an clinic online. And look, at the end of the day, I got probably 100,000 comments that came in from saying, I did the HCG protocol.

Kevin, it was easy. It was fun. I lost 30 pounds and 30 days. Can they gain it right back, though? No, no. When you do, if you have to do it right, because you have to do the protocol, then you have to do a six weeks maintenance. And then it resets the set point.

Then basically the issue is, you're not. Are you looking it up right now, Ed? You're just not hungry again. But look, you have to do it properly. How's nobody's talking about that? You get it because it's easier to just inject this GLP1 and not do anything. It's easier, right? That's easier to just do the...

It's the same thing, but one requires a diet and timing. One requires a diet and it's a little bit... Does it hurt more? It doesn't hurt at all. You say it goes intramuscular. Yeah, it's intramusual, but the needle is so thin it doesn't hurt at all. Okay, so it doesn't take away your appetite completely. It does take it away mostly, but again, it's a protocol that has to be done properly the first time.

Like anything else. Like anything else. You're getting way back with GLP-1. Yeah, you're going to get, I mean, that's for sure you're going to gain it back. Yeah, that's for sure. I mean, that evidence is pretty clear. Nobody, once you stop taking that, it's automatically going to come back. Yeah.

At least with HCG, if you do the protocol completely and properly, it'll take years for it to come back. I mean, that's if you do everything wrong. Really? How long does it take, though, like to get activated in your body? Just two days. So you do the protocol for a maximum of six weeks, which is 45 days. So you could lose up to 45 pounds, up to a pound a day. Women use a little bit less than that.

And no muscle mass? Very slight. And we know this when you test, the best way to test the muscle is to do the submersion test. That way you can really test the fat versus the muscle. So you lose a little bit of muscle, but it's mostly brown fat. And you see this in the way the body is re-sculpt and reshaped. Really? Yeah.

Yeah. The studies are really impressive. And the one thing the government did say, by the way, which is a big feather in my cap, they said, look, we're not saying the protocol doesn't work. It absolutely works. They said it. The government, we concede that the Dr. Simians H.C. You said it was easy. But because you said it was easy, 10 years. I mean, it is remarkable.

Isn't that? It was remarkable. You know I'm all about finding an edge. The small daily habits that give you more energy, focus, and resilience. But that's why I am hooked on mana vitality. Most people are mineral deficient, and that means low energy, brain fog, slow recovery, and dull skin. But mana flips the switch by giving your body a complete spectrum of minerals.

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I started at MCC Chicago, which is the Metropolitan Correctional Center, which is a madhouse. You have people doing triple life sentences, murderers, all types of crazy, terrible, horrible people. So that's where I started. I started a couple stabbings, a couple fights. You weren't scared? I'm there. What am I going to do? Be happy, apparently. Yeah, it's okay.

And then I got shackled up. you know, handcuffs. I'm such an arch criminal here. I'm contempt of court. Yes. And I'm shackled up next to the guy who killed two guards in his last prison. I go, really? Really? You're putting me in the same cell with the guy who killed two people in the last? And I'm here for contempt of court because I said the word easy. So I'm shackled up and I'm in my paper pants and my paper t-shirt. I'm on a tarmac at O'Hare Airport. It's freezing cold. I mean freezing. And they got us standing on the tarmac. We have paper, paper shoes, paper pants, and a paper shirt, short sleeve. And we're shackled up with our hands around our waist and our feet. And we're standing outside in the freezing bitter

cold in Chicago where all of the marshals are in parkers with their shotguns and they got scarfs and gloves on. And of course, luckily, I had studied yoga and Pranayama, which is breathing, and I knew what's called the breath of fire so you can generate huge amounts of body heat. You know, yogis and different monks in the east in the Himalayas would sit and melt the snow all around them because they could generate so much body heat.

So I started doing this because I didn't want to freeze. And so I'm sweating on this, and all these other guys are shivering and going, I'm so cold. And the Marshall's looking at me going, Trudeau, you're weird. Really? Yeah.

I go, I'm not cold. I might be weird, but I'm not cold. You're not cold. I'm not cold. Exactly. Holy moly. Okay, now we can talk about how, okay, so you get out of jail in what, 2022?

2021, yeah. Oh, 2021. And it was prison, remember. Oh, yeah, prison. Sorry, sorry, sorry. You're right. Prison for saying easy. And then, so do you have any money at this point?

No, zero. The government still said I owed them money. I said, well, how much? $32 million. They said they're $37 million is where it started. Oh. now they're down to 32. Now here's the thing.

This is the best part. Okay. So I go to court and a judge says, are you hiding money? I go, I just spent 10 years in prison. If I was hiding money, wouldn't I just write you with checks instead of spending 10 years in prison? Are you insane? I go, look. Oh, they gave you that option?

Yeah. Yeah. And I said you can pay $32 million. Yeah, 37 million. And then I don't have to go to prison. I don't have 30. I go, I have my companies. It'll take two years for me to write the.

check. I have to basically, you know, liquidate some things. It's going to take a couple years. I can put you on a payment plan here, and I'll get it paid off in a couple years. We're just not that liquid at the present time. You caught me five years ago. It was different. But, you know, I made big investments, capital expenditures and companies and different assets around the globe. So our companies just aren't liquid that much. I mean, General Motors wasn't liquid. They couldn't even make their payroll at one point, you know. So they gave you the option. They said, if you pay 37 million, you don't have to go to jail at all. Correct. Correct. So that was, that was what's the judge said. And I said, look, if I had the money, I don't want to go to prison. So you didn't have the money.

No. I said, I got the assets. It's just going to take a little time. And they wouldn't let you do that. No, because it wasn't about the money. Yeah. It was about discrediting somebody who's a critic. But why didn't you work on releasing those funds while you're in jail and get out at least? I couldn't because they assigned a receiver to take over everything. and just liquidate it all. So I didn't have the choice. So when they put me in prison, they basically just confiscated everything,

wiped everything out, sold things two cents on the dollar. I mean, it was... 10 cents. 10 cents, two cents, in some cases. Two cents? Absolutely horrific. We took a $150 million asset that they sold for a million dollars.

It was just ridiculous. And then the receiver took 80% of the money. What do you mean? The receiver collected the money. He goes, well, our fees, he took 80% of it. I mean, it was just a, it was, it was like criminal. So I come out, I got nothing. 21, 21, yeah, 2020.

I go to the court and the judge says, are you holding any money? I said, are you insane, Your Honor? I mean, if I had the money, why would I spend 10 years in prison? I go, you appointed the world's greatest receiver and the world's best forensic accountant, who you said and the FTC, the government, could find any asset that I had hidden. But they didn't. And they just says, well, the reason they couldn't find it

is you didn't tell them where it is. They were serious? I said, excuse me? I go, they can find Pablo Escobar's hidden money. They can find drug lords. And they couldn't find yours. But they couldn't find. I must be the greatest asset hider

in the history of mankind. For them, the greatest forensic accountants, not to find a nickel. And the fact that if I had the, how much do you think I have hidden? At least $300 million. I goes, and why wouldn't I write a check for $37? It makes no sense. So I said to him, I said, Your Honor, do I still even owe money?

Because nobody's asking for a refund. What's the money for? You said to give you the money, you hold it. And if anybody wants a refund from the book, then you would give it to them. And anything left would come back to me anyway. It's been 20 years since the book has come out. No one wants a refund. Nobody's asking for a refund.

In fact, they're all writing saying they don't want a refund. They loved the book. They lost weight. It was easy. I got 100,000 letters. I go, how much money do I owe? And he said, I'm not going to tell you. I swear to God, it's in the record.

And he jumps up, he jumps up. He had a cane. He jumped up out of the chair and almost falls down to run off the bench and get back to chambers. And I go, you're running. He didn't answer the question. He's hobbling around, like running away. And I'm looking at, how can I?

You won't even tell me if I owe money, if so, how much? So then what happens to you? So we kept negotiating and stuff. But here's the miracle of miracles. Finally, one day, he calls us into court. We don't know why. It's a big mystery. Where are you now?

I'm in Chicago. So you got out? I'm out, but I'm on home confinement. So I'm locked up in a... Because you only got like a year and a half off. Yeah, exactly. That's not that much. Well, that's the maximum you get under the federal system.

Oh, okay. So he calls us in... And this, if this doesn't vindicate me, nothing, will, calls us into court. No one knows why. He requires that the government lawyers come in from Washington, D.C. No one knows why. He comes up on there and he says, I am not an independent arbiter of this case. I am biased and therefore I am recusing myself. That's all I'm going to say. He walks away. He finally admitted that he was biased. He admitted. He admitted in open court that he was biased all along against me.

Really? And I'm thinking... Do you have it on record? Oh, yeah. And I go to my corner. Can I sue them? Can I sue them? Yeah, can you?

I spent 10 years in guilt to a guy who just admitted he was biased. So he turned it over to another judge, and I'm going to call him a real judge. Harvard lawyer. They call him the smartest guy in the building, and we have a hearing with him. We walk into the hearing room, and the papers from my case.

are stacked up on the bench. I mean, huge. This is going on for two decades. And the judge said, I want you to know, I read every single one of these pieces of paper. And I have no idea

why Mr. Trudeau is here in court. Are you serious? And I thought, thank you Jesus. Someone say, Alleluia, and thank you, Lord. But eight and a half years, you spent jail.

Correct. But I'm thinking, finally. Do they give you your... No. And so the judge... judge says, I don't even know why we're here. And at the end of the day, within three weeks, the government said, we want to settle. We're done. We sat down. We negotiated the settlement. I signed, and now it's over. Complete vindication. No finding of any wrongdoing. That's what the document

says. My consent decree says there has been no finding of any wrongdoing on Mr. Trudeau. part. That's what it says. And that's never reported in the news. Never. Can you report it? I do, but nobody listens because all they listened to is what the government says. The previous stuff the government said, scammer or snake oil salesman. Because again, they just try to discredit. Somebody was, I was doing a radio show and a fellow says, you're a scammer from the 90s. I goes, really, what did I, what was my scam? Well, I don't know, but I read someplace that you were a scammer. I go, but that's right. I know, but what did I scam? Was I selling oil? wells that didn't exist? You know, was they selling stock in companies that didn't exist? What was I

scamming? What was I even selling? Do you have any of the other? No, no, but I remember somebody saying you were a scammer. That's how dumb people are, really. That's how, you know, Zig Zigler, the great motivational speaker, called these people sniops. They're susceptible to the negative influence of other people. They're basically sheeple. They just parrot whatever they hear, and they love train wrecks. So any bad news, and they love to be haters, they hate people who are successful. They hate people who turn their life around. They hate people who learn from their mistakes and go forward and become a better person because of it. They don't like that. They want you to fail. Because they're in the basement of their mother's house, you know, 400 pounds. They have no life

except to sit on the internet and write negative comments about people. Yeah. So if basically Basically, this happens in 21 and then 22. When is it over? 22. My home confinement, I believe, ended somewhere around 22. So then how do you make a living? Well, first they wouldn't let me work. So, okay, so they don't let you work.

They don't work. So here's what happened. Because you have this lady, hello, who was part of your team. Yeah, well, not back then. She was a member of a club that I started before I went away. What kind of club? Yeah, you said that. It's called the Global Information Network, and we're a success club.

were basically like YPO, you know, Young Pressors' organization. I'm part of that. So it's like YPO? Yeah, but not, but most people don't qualify to be in YPO. So our club is for people that want success or healthy or health-oriented, have a positive mental attitude and want to meet other either. Like a free YPO. Yeah, like wealthy people or successful people or other people that want to be successful

who are entrepreneurial, health-oriented, you know, positive mental attitude, and that type of thing. And so they join our club. We have seminars, meetings. We have local chapter meetings around the world. How many people are in this club? We have thousands. I actually bought the entire cruise ship, the Norwegian cruise line, the Pearl. So we own that ship per week, and we, 2,200 of our members were on that ship. It was completely sold out. Where was this? That was in January. So you still have this group?

Oh, yeah. The club still went on. Are there, are there, like, are there, like, fees to be involved? Yeah, yeah. There's an initiation fee when you join. How much is it? It's $1,500 to join and $150 a month dues. Oh, okay. Yeah. So it's cheaper than YPO.

Oh, yeah. Yeah. But, and then if you want to upgrade the level two, we provide additional training, success training courses at level two, and then there's level three. It goes up 12. Okay, so then you have, like, a revenue stream. Yeah. Yeah.

So that club, but that club was not mine. Remember, the government took it all away and other guys bought it. Yeah, they took that away and other guys bought. So you don't belong? That doesn't belong to you? I just bought it back. When? This year.

But how did you afford it? You have no money? Well, when I came out. Okay, when you had no money. Okay, with you're weighing a nice Rolex. How much does that roll? Let me see that. This is one of many that I have now.

Okay, that one looks pretty nice. It is pretty nice. It's like, what, 100 grand for that one? Yeah, at least. More or two? And then the jewelry comes from right here in Beverly Hills, Michael Boudry. He's been on my jeweler for decades. Okay, so you're not exactly poor again. No, no. Right now, I'm doing very well. How are you doing, how are you rich now?

Well, when I came out of prison, I had nothing. Yeah. So what I did was some of my supporters started the Kevin Trudeau fan club. They started it when I was away. And they said, listen, when Kevin comes out, he has nothing. If you want to help him kind of get back on his feet, you can make a donation to the Kevin Trudeau fan club. So I had thousands of supporters around the world makes a, you know, $10 donation, $50 donation, $100 donation. So I started off and I had some money. How much did you have? I had a good amount. How much? A good amount. Like $100,000? $200,000. A good amount. It started off with a couple thousand dollars. So when I came out, I had $10,000. Okay. So that's what I, that was my start off. Okay. But then we had the internet. There was this new thing that

I didn't have when I went away. It's called the internet. And there was something. That happened while you were Correct. There was something called Zoom, which I never heard of before. So there's people all around the world that know I'm out that are trying to email me and find me on something called social media, which I never heard of something called Facebook or all these things. So I didn't know about this. No, I had no idea. How any of this stuff works? So I call people and say, how does this work? And people are tracking me down because there were Kevin Trudeau support groups on Facebook and Kevin Trudeau fan club groups on Facebook. So people are saying, how can I talk to Kevin? So I had some volunteers and I said, listen, why don't you just talk to them and tell them I'll do some consulting

via this thing called Zoom? And they can pay. And all of a sudden, I get booked one after the other after the other. Everybody wants an hour consulting. So it started off at $1,000 for the hour and went up to $5,000 for the hour. And so people were just booking me one after the other after the other. And then had marketing guys go, you're the greatest marketing person of all time. I'll give you a check for $250,000 if you will help me with my company and a percentage of sales. I go, yes, I can do that. I have some free time. So virtually the universe created this avalanche of people that said, the legend's back. You know, with the Wall Street Journal, the New York Times called the greatest marketing man of all time, America's marketing guru, a marketing genius, et cetera.

They're all flooding in. And the guys today in direct marketing, they were, Kevin, I watched all of your infomercials, and that's why I'm making tens of millions of dollars a year because I studied your marketing back in the 90s. I can't believe I'm talking to you live. So all of a sudden, one thing led to the next. One guy's telling another guy, hey, I just talked to Kevin Trudeau, the guy we've been studying, all of his infomercials.

I can set us up with a counseling meeting, and he can tell you. show us our business and help take it to the next level. He can 10-ex it. And so that's what happened. I had this massive influx of revenue just sitting there while I had an ankle bracelet on. No way. Yeah. And I'm just saying, this is like a miracle. I mean, virtually a miracle. Because I didn't know if I was going to make it. You must have been scared. I wasn't scared. I didn't care. Because it's like I'd been there, done that. So I didn't know I was going to make a comeback. So I was like, look, I have no problem living in an ashram. You know, I live in prison for God's face. I mean, I had a first. to mine who's a guru and she says you can live with me you know right fine i i didn't matter to me but

this just kind of happened how about any speaking gigs you do a lot of speaking gigs or like mastermind talks and stuff like that i'm not a professional motivational speaker and there's a lot of guys that i know everybody in the industry you know you name the name i probably know them yeah that's their business and i kind of give them a hard time because it's like look you are in the business of selling books or seminars or audios or videos on how to make money. But what have you ever done in real business to actually make money? Right. I never gave a talk or did anything until I generated at least $10 billion in sales.

So I actually did it first. So when I talk about success or how to become successful, how to start a company or how to do something, it's coming from a depth of knowledge that really nobody in the industry has because I'm not in the business of motivational speaking. Now, if somebody calls and said, will you give a talk, I may or may not do it because that's really not my business, and I charge, I would charge an astronomical amount of money. In my private club, the Global Information Network, you know, I teach those members, and that's really what I do. I teach the members and mentor the members and help the members achieve greater

success. But I do some talks, and I still do some one-on-one. How often do you meet with these people? We have four major events a year, weekend events, so I'm at the weekend events, and then we also have four seminars online a year. So that's eight times. times a year. I also put together all the online training courses called the Success Mastery Course. So at level one, it's like 25 hours of training. And it's designed to go in steps. So I actually put together, and I wrote this when I was in prison, which is, again, which is, you know, this is the brilliance of that, the universe giving me this gift. I have the only virtually

PhD course on success that is systematic step by step by step. And it's already done. Because I have I was taught the entire success puzzle. So there's a puzzle with all these puzzle pieces, and it's called total success in life. So all I do is I teach it to you, this is what was taught to me. Where every other guy out there or woman who's out there teaching success,

they're making stuff up all the time. Oh, I just discovered this, or I just came up with this idea, or I just came up with that idea. I go, well, I'm not coming up with anything. I'm not inventing anything. I was taught how to become successful by my mentors.

I have all the pieces of the puzzle. That's it. And I just teach it to other people now. I think it would be a huge business for you just to just mastermind or in sales teams, marketing teams for their like yearly roundups. You know what I mean? Yeah, and I'm certainly open to that.

But again, you know, you make so much money. Yeah, but that's working for money. And if the businesses that I've established over the years, you invest time and money and then you sit back and have residual income. Yes. Versus... You have to go out there and do a speech and do a speech.

Look, I've been paid a million dollars to speak. I spoke with General Norman Schwarzkoff and President Gorbachev. I was given a million dollars, and this was back 20 years ago. You were? Yeah. They were giving away a million dollars for speaking. I got a million dollars. It was called the World's Masters of Business.

It was in Australia. We did Brisbane, Sydney, Perth, and all. Auckland. We did four appearances. We had 35,000 people at each appearance. I got a million dollars. Plus, I sold, I was talking about memory back then. I sold the mega memory home study course, and we sold $5 million worth of memory courses as well. What did you sell? Because you couldn't remember what we just talked about five minutes ago. Well, back then, I was a little younger, and I was on top of my memory game. Yeah. Okay. Are you sure? Okay, because I mean that, okay. So then walk me through how this happened. So now you write this new book. Okay, let me allow it. Now we can talk about your book.

How is that? Great. Good. Okay. It's called, Your Wish is Your Command, how to manifest. I hate that word.

I hate that word. Why did you put that in the cover? Because that's the word that all the SEOs and everything has to, is like hits the number. If you put how to set and achieve your goals, it would get like zero hits.

So this was SEO related. Yeah. So there's certain words you have to put in the title to hit the certain buzzwords that people are looking for today because people are doing Google searches on manifest, not how to set and achieve goals. That's true.

There's like zero Google searches for that. That's probably true. So the book is called Your Wishes, Your Command, how to manifest your desires. Is the SEO high on the word desires on command or wish? Like what is... All of them, yeah. And you could put dream, you can put reality.

Those are also good words as well. See, this is where the marketing person in you comes out, right? Because you knew that. So when is this... But when did you write this book? I wrote this book last year. But it's based on a seminar I did over 25 years ago. Okay.

And so how many books have you sold? Have you sold any? Oh, yeah, yeah. We've sold, I think, over to 10 or 20,000 so far. We are just off launching it right now. Just went up on Amazon. It just went up on Amazon. Okay.

So what is in this book? What are people going to learn if they read this book? Okay, so if a person is familiar with Think and Grow Rich by Napoleon Hill? Yeah. Okay. That's a very good book. Very good book. The Law of Success in 16 Lessons by Napoleon Hill. Very good book. Ask and it is given by Esther Hicks,

the teachings of Abraham. Very, very good book. So if you look at books like that on success, they do have some things that are missing. Because when you talk to people that read those books and saying, have you achieved great success? No. Okay. Tell me what the recipe is or the basic formula for manifesting. And they go, I don't know. You just told me you read those three books. What mean you don't know because they really don't tell you. So what I did here was I put together the absolute simple step-by-step recipe. There's a 40-point algorithm that I was taught back in the early, mid-70s on how to manifest or how to create your reality or basically how to set a goal and achieve it. There's a 40-point algorithm. Each one has different weights of importance. But if you follow

it, it produces a specific result, just like if you follow a recipe. When I was a kid, used to make cakes. My mother was from Italy, so she cooked this Italian food, but she wasn't a baker. So I thought, you know, I watched the Galloping gourmet on TV and, you know, the French chef, you know, Julia Childs. I want to cook cakes too. You know, I'm a little kid, right? So I go, man, give me a cookbook on cakes. So she, she didn't have ones. I went to the library. And there was a cookbook on how to make cakes like in the shape of a butterfly or something like that. Like, you know, like, oh, okay, I'm going to take this home. I'm not the smartest guy in the world back.

I'm a little kid, but I'm reading the book, and it says, get an 8-inch pan by 2-inch. All right, mind, do you have this? Yeah, get away from me, you bother me. Yes, here's the pan. Okay, do we have butter? Yeah, yeah. Do we have flour?

Yeah. Do we have, you know, do we have eggs? So I'm reading the recipe, and it tells you what to do. Take a bowl. Okay, here's a bowl. Mix, put this in first, this in second, then stir the dry ingredients, then slowly add the milk.

And I'm following the recipe, and then I bake the cake, and then it says cut the cake into, you know, this way, then flip it over and then angle it this way. And I'm just following the recipe. Put the little M&Ms here, and it has a picture. And then I present it to the family on a Thursday night. All my aunts and uncles come over the house. And I get this butterfly cake. And everyone applauds, and they go, this is unbelievable. How did you do this?

You're a genius. And they go, no, I just followed the recipe in the book. anybody could do this. No, I couldn't do this. My aunt's going, I could never do that. Yeah, can you read? Yeah, all you have to do is follow the recipe in the book. And I showed my aunt, and I watched her, and she wasn't following the recipe.

She was doing something different. I go, that's not what it says. And then she comes up, and it's a disaster. So I'm thinking, what's wrong with these people? Success is exactly the same. If I tell people do this, they go, okay, and they do something else. I didn't know I told you to do this

not that you can't follow instructions so the bottom line is success is duplicatable what one person is done you could do also there is a pattern for success there's a recipe or a formula

for success all you have to do is do the steps exactly as outlined and you get a quantifiable specific result and that is success you make more money you create the relationship of your dreams you get

into great health. You're happy. You don't have things trigger you anymore. People can't push your buttons because you've eliminated the buttons that people normally push and they yell at you and you you're looking at you're not affecting me. Yeah. Yeah. And they're looking, then they get mad and they leave because they can't push your buttons. So that's what the book teaches. The book teaches how to actually do the thing. How to actually, this is a step by step. You do this first. You do the second. You do this third. Here's the recipe. Here's what you do. And what it does, it's written using hypnotic language patterns and certain syntax in the words so that it deprograms you because even though you were born to win, you've been programmed to lose.

We speak, the way we speak shows you about the programming. Oh, that'll never work for me. Stop. Cancel, cancel. What you say is what you get. just put out that that'll never work for you. And now you're going to try it. Why do you think it's going to work? You just put out into the universe, you spoke into existence the fact that it's not going to work for you and you wonder why you're not successful. So the words that you have have meaning.

Little things like that. I'll tell you a quick story. It's like the secret kind of. The law of attraction, yes, but there's more to it. You actually have to do some effort. I'll give me an example. Had a friend of mine. He teaches success, most to know all this stuff. But he's struggling. He goes, man, I'm struggling making these deals. You know, I get all these deals, and they keep blowing up at the last minute. So I go, look, and I've been with you as you're negotiating this deal. Do you realize you have a habit of saying the word concern?

He goes, what do you mean? I go, every time you get a contract, you say, I have a concern with this paragraph. Every time you say the word concern, that comes from fear. That means your whole body starts vibrating fear, and your deals never happen. You don't understand what you're doing. word is so powerful, it automatically kicks in the fear vibration, which is pushing away or repelling success. So what you have to do is do what success so people do. Change the verbiage. So watch this. You have a paragraph and you tell to the person, hey, I have a question about this paragraph.

There's no fear there. That's neutral. Or you say, can you clarify this paragraph? That's neutral instead of saying, I have a concern. But let's take it to the next level. Now watch this. I think we can make this paragraph better. Now you've just taken control. I'm getting goosebumps all over it. Because once you say that, your whole vibration changes. You are in control. You're in command.

You are at cause over your environment. Instead of being at effect, you are now making it happen. And the universe will yield to your will. And therefore, it will happen. I love that. Give me another one. Well, a lot of people when I ask them, what is the manifesting formula? We hear this common.

Oh, you have to picture in your mind what you want. True. What else? Some people will say, and you have to feel right now as if you would feel if you actually had it. Feeling is the key. Bravo. That's true.

Arnold Schwarzenegger talks about that specifically in his Netflix documentary as the key to having him achieve all the success that he did. all these different disciplines, whether it was the Mr. Olympia, real estate in Beverly Hills. But his whole thing is work hard, and that's what I believe in too. Right, that's true. But he does talk about, but he talks about that he pictured. You're going to believe that it's already, that he already have it. But there's something else that Arnold says that nobody will read in any success book except this one. Arnold said he hated Austria. He had to leave and get to America.

Watch. Jim Rohn, the great Jim Rohn, one of the greatest motivational speakers, who's the nicest, sweetest guy in the world. Everything is love and beautiful and happy. He says, the most powerful emotion when it comes to success is disgust. You have to find something in your life that disgust you, that you will not tolerate anymore. That's the only way you'll achieve success. You don't live there, but you have to have something

that just disgust you to the point we're saying, I am sick and tired of being sick and tired. I am not going to tolerate this anymore. this is not what I want, that's what I want. And that's what Arnold did. He goes, I'm sick of this little town, Thal, in Austria. It disgusts me, I'm going to America. So you first have to find out exactly what you will not tolerate anymore,

what disgust you, and from that point you do step two, which is clearly define what you want. With specificity, I ask people, what's your name, Joe Smith, what's your address, 113 Main Street, what's your phone number? Gives me the phone number. What do you want? Well, let me think.

I want some more money. Stop, cancel, cancel. You just fail, fail, fail, do not pass go back, go back. Do not collect $200. You failed. What do you mean? You didn't tell me what you wanted.

You hesitated. You didn't hesitate when I asked you your name. And then when I asked you what you wanted, you said some more money. What the hell does that mean? There's no specificity there. You got to be specific. You got to know exactly.

what you want, as well as your own name. You have to know exactly, exactly, exactly, specificity. Then you've got to write it down. There's a great study. And nobody knows even if it was true, but it sounds great. Zig Zigley used to talk about it from Yale University or Harvard back in the 60s. The graduating class was asked, how many people have specific goals for the future? Only half the people said they had goals. How many of you that have goals for the next 10 to 20 years have those goals written down? 3% of the class said they wrote down their specific goals for the next 10 to 15 to 20 years. 20 years later, the class was interviewed again.

That 3% had accumulated more wealth than the other 97% combined. Written down quantifiable specific goals is the key. I'm with a friend of mine who's in a $35 million mansion in his house and his buddy, another super wealthy a fellow. And I asked him, do you have written down goals? He goes, of course I do. It was almost like, what a stupid question, Kevin. Why would you even ask me?

Of course I have my goals written down. Really? Like, of course I know what I want. Of course I write it down. And is it typed up into a computer? No, it's on a piece of paper. It's written down. And I bet you don't tell anybody your goals.

Nope. That's another trick. You don't tell anybody your dreams. Don't tell people your goals. Why? People want you to do well, just not that well. There's counterintention, even if it's subconscious. They don't want you to do too well because you and them are at the same level.

And if you do really well, you go way above them. That doesn't make them feel good. They don't want you to do well. Don't tell people your goals. I come driving in the driver with the brand new Rose Royce, Daniel goes, you didn't tell me you were going to get a Rolls Royce. No. Because maybe you don't like that car.

Maybe you'd have some subconscious little, you know, counterintention. But she likes private jets. So we're talking about getting a private jet. We can share that dream together and we can work together as a team on it. With who? My wife, Danielle. Oh, with your wife? I'm sorry.

I didn't. So wait a second. So now you're at a level where you have money for a private jet again? No, not yet, but I'm still looking for one because that's the next trip. you can't look at how much money you have and then figure out what you can buy you have to figure out what you want and the money will catch up with you you have to dream big first before the money will come up you don't say well this is how much money i have so what can i fit in there no you go this is what i want money come on get moving you got to move faster that's how it works so you start looking for

things when you can't afford it. You start dreaming. Now, you don't live in a dream world, but you have to start dreaming now. And this is what every single person does. Walt Disney was here in California. He just got wiped out from his business partners in New York.

They stole his cartoon character Oswald the Rabbit, which nobody even hears about. But he was bankrupt. And he said, wait a minute, they stole my cartoon character, but they didn't steal my ability to create. And he goes, that that was the day that he wrote down and scribbled Mickey Mouse.

And that's when he started working on Disneyland when he was flat broke. He said he started dreaming about this place, and he said, the happiest place on Earth, which is what they call it now, Disneyland. But he was dreaming about it when he had no money. So you say to yourself, I want a private jet, I want to be this way, that way, that way,

and then you reverse engineer it. Well, I let the universe, supply the how. You can't get caught up in the how. You have to get caught up in what you want and let the universe present the how to you. It was a great scene in one of the Star Wars movies. I think it was the very first episode, you know, in the lineage, actually, the fourth movie made, but the first episode where the Jedi Knight is, they're deserted on some deserted island, and they don't know how to get out their planes broken or whatever. And he's just not worried at all. And the other genie goes, what are we going to do?

And he goes, oh, I don't know. Something will present itself. Because it's like something will prove. I don't know. So he goes, how are you going to make the money for that? I don't know. Something will present itself. And then magically something does.

All of a sudden I get a phone call. And a guy says, hey, there's this company right in Chicago. They love you. Everybody knows about you as the marketing guy. And they're already going to become a multi-billion dollar business. you can help them out or give them some advice they'd love to meet you. I go down, I meet the guys. They offer me a board position, some equity in the company. Well, the company already went from a $10 million valuation to a $5 billion valuation. I mean, that fast. Okay, that's a miracle. It came

from nowhere. It comes from nowhere. So why did that present itself? Because I have a dream of some of the things I want for my club, for my members in the club, how I want them to benefit, the finances we're going to need to give them these benefits. Okay, good. Universe, figure out how to make this happen. That's your job. My job is to dream. The universe's job is to figure out and present to me the how, and then my job is to not poo-poo it like an idiot. Pooh-poo it, yes. And go, oh, that's, yeah. They're giving you. So don't poo-poo. That was, and I remembered this from the first time

when I get two guys offering me to do infomercials, and I'm going, that won't work. And I'm telling them, no, I don't want to do that. I get the universe presenting me on a silver platter, the answer to my dream, and I'm trying to push it away like a moron. And then I woke up in the middle of the night going, wait a minute, this is the answer to what I was asking for.

How dumb am I? Of course I'm going to take the deal. And as they say, the rest is history. If I didn't take that deal, who knows what would have happened? What's the number one question people ask you besides, of course, prison jail thing? That's not the number one question. What's the number one question? The number one question is, how do I do it too?

They go, Kevin, you're incredibly successful. You've been successful multiple times in your life. And you came back again. And the first time you went into, you know, this meteoric rise, you got everything taken away. And starting from zero, you've accomplished more in just a few years than you hit in the previous two decades almost. Not really. Not really. But have you made millions again?

Yeah. Yeah. And like, are you making like 10 or like over 50? Well, all together we've done well over $50 million. Already since you've been back? Oh, yeah, since I've been. Oh, yeah, way about. On what?

Yeah. All the businesses. We have the publishing business, which is doing really well with your wish. We have the consulting business, Trudeau Consulting, Training, and Coaching. We have the Kevin Trudeau fan club, which is bringing in a huge revenue. We have a partner program there. I do a monthly Zoom call for my partners where I answer their questions for two hours. So people can become a partner for a small monthly fee.

They can get on that live Zoom call. So I have a whole host of businesses. I started the world's best nutritionals and organics because people ask me because of the natural cures book, what supplements do you take? And I go, there's nothing out there that's any good. I have to make my own. So we're producing the world's best, most expensive, exclusive nutritional supplement line in the world. So that's going to probably go public.

That'll be a billion dollar valuation potentially. Who's buying this stuff? Everybody. Remember, I had this huge following. And because of the internet, they can find me now. So we're all over social media. We're on, you know, Instagram. I saw your social.

You have like, what, a couple hundred thousand or three hundred thousand people following? I don't know. Actually, I never have been on social media. My team does. You crack me. I'm looking for you right now. I know on YouTube we have 175,000 subscribers, but we're getting, I think,

four or five million views a month across all of our social media platforms on all the things we post. Wow, you're like a rocket ship. It's really amazing. And it's a lot of fun. And again, I'm doing it. Remember, you know,

people sometimes get a wrong impression. They think, oh, he's money motivated. And that's not true. Again, when you look at, you know, my history, one of the things I never did was tell people how much money I give away because that's nobody's business. I'm not giving it away to get publicity. There was a great example of this. There was a major, major corporation that gave $100,000 to a woman's shelter for abused women, domestic abuse. That sounds like a wonderful thing.

Yes. They spent $10 million advertising it. they did so they gave a hundred thousand to the clinic good for them but then they spent 10 million running ads telling everybody what a great company they are that they gave you follow me I totally know you mean so they just wanted to have the I know why they're doing it for their own personal that's correct so they did it but then they spent 10 million advertised why didn't you give the 10 million to them of course I mean if you're really wanted to have it is though yeah it's not always the way it is it's the way most of the time you're right I shouldn't always be so

cross-blanketed. You're right. But mostly. But mostly. You're right. You're right. Okay, I have a question. I just saw something. Why do you always tell people to use black ink and not blue? No. Why do you tell people not to use black ink?

Or red ink or green ink. It's blue ink on a paste of paper that's white. So we have white. Okay. Then we have blue ink. Blue is a color of the rainbow, correct? Mm-hmm. Okay.

Every color in the spectrum has a different frequency and vibration, correct? We all know this. This is common science. We know that if you paint all of the walls in this room red, that there's going to be a higher level of agitation and energy in the room because that frequency is permeating us. If we wear red, like a beautiful red pantsuit or outfit or dresser, if I'm wearing a red suit or whatever, it has a vibration. Blue has a calming vibration.

The wavelength of blue helps synchronize the left and the right brain hemiseline. so that they're operating very similar in an alpha state. So when you take a white piece of paper and you have a pen with blue ink and you write in cursive, ideally, the number of neuro pathways that get triggered and get developed in the brain while the brain is close to or in an alpha state go up dramatically. This way, when you stop writing, the brain has now, it's been embedded with that desire or that wish or that dream or that goal. and therefore it's vibrating it into the universe, 24 hours a day, seven days a week, even when you're sleeping.

So never use black ink, only use blue ink on white paper. It's not right or wrong, it's good, better, and best. You can use a pencil and a yellow piece of paper and write your goals down. That's better than not writing it down at all. That's so true. Right. So it's not right or wrong. It's good, better, and best.

Ideal scene versus, you know, not the ideal scene. Okay, there was another one here I saw. you're saying the wrong word. Is that the word that you said, but concern versus... That's one of them. Yeah. But people use the wrong word all the time.

Here's an example. Do you ever hear the word, terrific? How are you feeling? I feel terrific. Terrific. Yeah, it sounds very positive. I'm going to be positive,

so I'm going to say terrific. Well, look up the word. Where does it come from? It comes from the word terrible. Terrific does? Yes. It's not a positive word. It's a negative word.

That tornado was terrific, which means it was a terrible tornado. It was a powerfully terrible tornado. So terrific is an increase in terrible. Really? That's where it comes from. Yes. So when you use this word, we think it's going to be positive,

but we actually have a vibration from the origin of the word coming out of our mouth. We haven't illuminated that word and activated that frequency. So if you illuminate and activate words, and therefore you can use words properly, you're going to get a much better result. Okay, so what are some good words to use? Well, think about a good word. I mean, enthusiasm. Look up the word. Where does that come from? It comes from the Greek. God within us.

Right? So enthusiasm is, that's wonderful. It's like, almost like inspiration. It's some, the God energy coming out of us. That's right. And we're living it, right? So be enthusiastic. That's a wonderful word, right? Inspired, another word. Look up the meaning of that word. Look at the history where that word comes from. Tremendous. Another one, it's a really powerful word. So there's a lot of words that we can use that give us power and influence in dealing with people and also over ourselves. What are some of the words like terrific that we always use and we don't even know they are negative or bad?

Well, I wouldn't give a list of words because depending on the culture and where a person comes from, remember in the old days in the valley here outside? You know, we had a certain lingo. What I would suggest people do is look at the patterns that you use out of habit. You know what I mean? That's one of them, right? Yes.

would you say that. You know what I mean? You know what I mean? Right? You don't even thinking. You hear what I'm saying? It's just automatic and whatnot. It's just automatic and yada, yada, yada. Yeah. I remember that from Seinfeld. Right. But the point is we have patterns that we speak and we don't even realize it. So really pay attention to the words you're using. It makes a big difference. And I will get a person one powerful thing to consider. There's two words, I am. Be careful of what you put after that. When you say, I am such a loser, oh my gosh, what have you just done to yourself? You've just hit yourself with a sledgehammer. You're not a loser. You're the pure extension and expression of God's love. Just as God is love, so are you. You're this wonderful, energetic being of love and light. Don't say I'm a

If you want to say something, say I am love and start saying that more than one time and start letting that truth come to surface. It's really going to make a big difference. But be very careful what you put after the word I am because it has massive amounts of power. Are you tired, Jack? Because I know I've kept you here for hours. Well, surprisingly enough, even from my advanced age, I do have massive amounts of energy and can go on. And enthusiasm. And enthusiasm. So whenever you're good, I'm good. I'm good now.

I just feel like I have all these questions, but I'm tired because I had a three hour before you. I promise you since I love coming out west as much as I do, that I'll be more than happy to do one of these again with you. You're so fun. You're so fun. Well, you make it easy because you're like the best interviewer I've ever had. Oh, my gosh.

Thank you. Well, you make it easy because you have such an exuberance and enthusiasm that it is very fun to sit there. Like, I actually am like, okay, I really have all these other things I want to ask them, but it's been three hours. I think I should probably let him go home. When are you back? I'm not sure yet. Will you let me know? I will. We'll make sure we organize something. No, I'm serious. Yeah. Okay, I want your phone number. Because if I have a question, I want to ask you. You know what I have? I actually have, and your audience probably has never seen one of these before. It's actually called a business card. Yeah, what's that? I'm just kidding. Let me see this. So that has my number on it. Oh my God. Do you actually have a business card? See? What are you going to do? Do you give this to people? I just gave it to you. See how effective it is? You just asked me for my number and there you go. Do you have more than one? I have more than one in my pocket in case something he asked me for maybe she'll ask me for my number.

Is this really your phone number? It really is my phone number. You don't give that out to anybody. It's got my seal on it and everything. Like you realize, I don't know when you were in prison. Do they tell you that people don't give these away anymore? I know they don't, but people don't wear double-rusted suits either. They do not. But I'm wearing one, ain't I? You sure? He had by wearing a fedora over there too. Oh, I trust me. I noticed the fedora.

Yeah. What, like, you just have your own style. Years ago, years ago, I met LaToya Jackson. We were in Las Vegas. We were having dinner and she was dressed up and she looked amazing and everybody was staring at her. And he goes, boy, you have this great style. She goes, yeah, and you don't. And I said, what are you saying? Be a little more direct. She goes, you need to have your own personal style. And I go, what is that mean? She goes, well, what type of, what do you like from watching?

We started talking. And I like old black and white movies and I like, you know, this and that. She goes, well, dress like a gangster. She goes, dress like somebody from the 1940s. Wear a fedora, get double-breasted suits, you know, dress like, you know. So she, La Toya Jackson told you a jazz. She's the one who basically encouraged me to get my own style and made a suggestion that maybe I should look like somebody from the 40s. Because I like the clothes.

They fit me really well. You know, I have cuffs. and, you know, wider pants and they're high and they have pleats. Yeah, you like that. I like it. So this is what I feel comfortable in. I'm comfortable all day long.

I like to overdress. So when I go out for dinner tonight, for example, I'm not wearing, I don't know yet, but I'm not going to be wearing a t-shirt or look like a homeless person. So when I'm going out to the restaurant, you know, I like to have it all. I like to dress up.

I love that. I love the fedora. I was like, I wasn't sure who it was. I got a dozen fedoras. You do? Because this one here is for California. California, it's the Monte Cristo. And then, of course, I also brought, in case it was cold, a gray felt one, you know, Beaverfelt. Yes. Which is also the same style, but that would be

if it was cooler. Who are you friends with? Do I know any of your friends? Like, are you friends like, with anybody that I would know? I don't know. You're such an interesting, unique person. You'd be fun at a dinner party, right? I like dinner. You do like dinner. I like food. So I'm always open for an invitation. I'm telling you, can you please tell me when you're back in town? I will. You're so interesting. Guys, okay, the book, is called Your Wishes, Your Command, and, well, it's Kevin Trudeau. You've already told you everywhere you can find him. Kevin Trudeau.com. He's got a million different places that you can see him, whatever, even on Instagram. Very good stuff on Instagram, actually. Yeah, you know, we're getting

great views and great response. Yeah. Well, because you have- He's very positive, very upbeat, you know, very inspirational stuff. I think it's more than that. It's actually helpful. That's, that's the idea. Yeah, the idea is I only put together stuff that I think if somebody watches this, will they take something away that will improve their, quality of life and standard of living and make them a better person. Yeah, I love that black ink situation. I'm sure there's a million more like that. Blue ink.

Black ink is not, black ink, don't use the black ink. Only use the blue or... Prison, not jail. Yeah, prison, not jail. Exactly. Thank you. Okay, we're out. Bye.